The Brief History Of Jewelry & Valentines Day
Valentine’s Day, a celebration of love and affection that is observed around the globe. Everyone hopes to receive something special and sparkly for this love filled day. Jewelry has long been a popular gift item to give your special someone that they can cherish for all of time. But have you ever wondered why jewelry became associated with Valentine’s Day? The history of jewelry and this day of love may surprise you.
It all began with Roman Emperor Claudius banning all engagements and weddings ceremonies in Rome in an effort to increase his militia. With fewer men married with families this meant there were more eligible bodies to serve in the Roman army. One priest however, defied the emperor by continuing to marry couples. St. Valentine believed that deserving couples still had the right to get married if they chose. Emperor Claudius soon found out about the illegal marriages and had St. Valentine beheaded on February 14th. This began the long beloved tradition of Valentine’s Day on the 14th day of February in honor of St. Valentine.
Cupid has an interesting story to tell dating back to 700 BC, Cupid was said to be the son of Venus, the goddess of love. He carried two arrows, one that brought desire and one that brought disdain. Cupid’s ties to Valentine’s Day began during the Renaissance when artists and poets started using him as a reference to love. This has led to Cupid’s modern day image and ties to Valentines day.
So how did jewelry and other gifts become associated with this day?
It is believed that St. Valentine had fallen in love with the jailor’s daughter while he was imprisoned. He sent her a final note before his death that was signed, “From your Valentine.” Inspired by this, the Duke of Orlean sent the first Valentine’s card in 1415.
Roses became a popular Valentine’s Day gift in the 17th century with reference to Venus and her love for the red rose.
Chocolate was first imported to Europe in the mid 1600’s but didn’t become a popular gift item until 1847.
Jewelry became an iconic gift item because of the eternal beauty it can provide. The metal press was first used to mass produce jewelry in 1840. And around the 1920’s, designers like Coco Chanel and Krementz started to notice that jewelry was quickly becoming a Valentine’s Day staple and created the first imitations of fine jewelry. Box stores like Macy’s and Sears utilized the metal press and began producing and marketing jewelry for this holiday in hopes that sales would increase. Roses will eventually wilt and chocolate will be eaten but a beautiful piece of jewelry will remain forever as a symbol of the special someone that gave it to you. At first it was costume jewelry that was being advertised as Valentine’s Day gifts, but by the 1980’s it had shifted to more expensive items. The diamond industry promoted jewelry sales with the popular slogans, “Hearts on Fire,” and “Let Your Love Sparkle This Valentine’s Day.” Marketing helped Valentine’s Day become the gift giving holiday that it is today. These tactics launched diamond sales so now whenever you think of Valentine’s Day you think of diamond jewelry.
The history of Valentine’s Day has stemmed from tales of love, lose, and symbols of affection. St. Valentine’s passion for fairness, love, and happiness to uphold couple’s commitment to one another should give singles and couples hope that deserving love comes with risk and reward.
From Your Valentine,
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Gem Color Choices and Symbolism
Gemstones have great symbolic value and meaning. Different colors can symbolize different things. A beautiful red star ruby can signify intense courage and dynamic power. A stunning green peridot can signify the rebirth of youth in spring. The more you know about gemstones’ color significance the more easily you can find the perfect piece for you or your loved ones.
Red
Gems: Alexandrite, Almandite, Coral, Fire Opal, Rhodolite, Ruby, Spinel, Star Ruby, Topaz, Tourmaline, and Zircon.
Associations: Life force, heart, heat, intensity, courage, nobility, dynamic power, emotional impact, and passionate love.
Pink
Gems: Coral, Diamond, Pearl, Rhodolite, Rose Quartz, Sapphire, Shell, Spinel, Star Sapphire, Topaz, Tourmaline, and Zircon.
Associations: Dawn, freshness, expectancy, faith, and femininity.
Orange
Gems: Amber, Carnelian, Citrine, Diamond, Fire Opal, Jadeite, Malaya Garnet, Moonstone, Pearl, Sapphire, Shell, Spessartite, Spinel, Topaz, Tourmaline, and Zircon.
Associations: Sunset, glowing embers, autumn, cheerful, warmth, strength, friendliness, and joy.
“Ruby and diamonds ring” by Lunialaura / CC-BY-SA-3.0
Yellow
Gems: Amber, Cat’s-eye, Citrine, Diamond, Fire Opal, Jadeite, Moonstone, Nephrite, Pearl, Sapphire, Shell, Tiger’s-eye, Topaz, Tourmaline, and Zircon.
Associations: Sunshine, summer, the intellect, enlightenment, radiance, honor, richness, generosity, and happiness.
Green
Gems: Alexandrite, Cat’s-eye, Diamond, Diopside, Emerald, Jadeite, Malachite, Nephrite, Pearl, Peridot, Sapphire, Tourmaline. Tsavorite, and Zircon.
Associations: Nature, spring, hope, rebirth, youth, fertility, growth, vitality, creativity, emotional balance, and domestic love.
Blue
Gems: Aquamarine, Coral, Diamond, Iolite, Lapis Lazuli, Pearl, Sapphire, Spinel, Star Sapphire, Tanzanite, Topaz, Tourmaline, Turquoise, and Zircon.
Associations: Water, sky, heaven, infinity, spirit, royalty, quality, achievement, coolness, sincerity, serenity, peace, transcendence, and secret love.
Violet
Gems: Iolite, Jadeite, Pearl, Sapphire, Spinel, Star Sapphire, Tanzanite, Topaz, and Tourmaline.
Associations: Evening, hidden energy, complexity, depth of feeling, and spirituality.
Purple
Gems: Amethyst, Jadeite, Pearl, Rhodolite, Sapphire, Spinel, Star Sapphire, Tanzanite, Topaz, Tourmaline, and Zircon.
Associations: Self-assurance, pleasure, indulgence, wealth, luxury, sensuousness, and intoxication.
“Sapphire Ring” by Stanislav Doronenko / CC BY 3.0
Colorless
Gems: Diamond, Quartz, Sapphire, Topaz, and Zircon.
Associations: Purity, water, peace of mind, emotional calm, mental or spiritual clarity or insight.
White
Gems: Coral, Jadeite, Moonstone, Nephrite, Opal, Pearl, Sapphire, Shell, and Star Sapphire.
Associations: The moon and stars, light, life, purity, innocence, openness, and integrity.
Black
Gems: Diamond, Hematite, Jadeite, Nephrite, Onyx, Opal, Pearl, Star Diopside, and Star Sapphire.
Associations: Night, mystery, drama, gravity, dignity, elegance, and sophistication.
Gray
Gems: Diamond, Hematite, Jadeite, Moonstone, Nephrite, Opal, Pearl, Sapphire, Shell Sapphire, Star Sapphire, and Tourmaline.
Associations: Cloud, shadow, winter, rock, machinery, ingenuity, intelligence, and wisdom.
Brown
Gems: Amber, Cat’s-eye, Coral, Diamond, Fire Opal, Jadeite, Moonstone, Nephrite, Pearl, Sapphire, Shell, Smoky Quartz, Tiger’s-eye, Topaz, Tourmaline, and Zircon.
Associations: Earth, wood, solidity, security, dependability, and comfort.
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