markogarafulic

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theXchange is a built-from-scratch ticket exchange and resale platform that launched in October 2021.

Hosted on Amazon Web Services and integrating with several third-party services—including Stripe, PayPal, LexisNexis® Emailage® and Zendesk.

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I had the great fortune of leading the design and development of the app RISE Fitness by Rachel Hollis. This subscription-based app—which is available for both Android and iOS—offers streaming video and audio, daily habit trackers, 90-day challenges, interactive tools to practice gratitude and mindfulness, daily motivation to keep one going, milestone awards and much more.

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I led the team that created this proof-of-concept iOS app to demonstrate how machine learning (in this case powered by IBM Watson) can take image recognition to the next level.

This app recognizes a shirt from Proper Cloth™ in real-time in a variety of conditions (e.g. while being worn, on a hanger or lying flat on a table.

Music by Ghostland Observatory.

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Since 2016 I’ve had the good fortune of working on the design, development and enhancing of an enterprise collaboration platform for the PINK Campus Reps program.

The platform enables PINK to collaborate with 200+ brand ambassadors at 100+ universities in the United States and Canada.

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The idea for the app in this video came from conversations I had with clients over the years. When a prospective client first approaches me, I strive to convey the importance of an apples-to-apples comparison when evaluating potential partners.

Two digital experiences can both meet the same set of requirements—on paper—yet deliver wildly different results. In other words, the devil is in the detail.

Say you’re looking to create an app and two firms send you proposals. One company would charge X. The other one, 2X. Perhaps one of the firms is just overpriced. Maybe the less expensive firm doesn’t fully grasp the complexity of the project.

Perhaps one team plans to invest the time required to craft a quality app, while the other team would do the bare minimum to meet your specs.

This app illustrates extreme examples of good vs. poor design and development practices.

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My team and I started working on the Victoria’s Secret iOS app in 2009. Five years into our partnership, their sister brand PINK picked us to replace the agency that had been working on the PINK Nation app.

We overhauled the app, relaunched it and spent the next 6 years improving it. I feel tremendously fortunate to have had the opportunity to collaborate with such a creative team. Together we created dozens of innovative, engaging and entertaining experiences.

Amongst its many achievements, the PINK Nation iOS app reached the #1 spot in the Lifestyle category in the App Store and earned PINK millions of dollars in sales.

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After having a positive experience working with me and my team on the Pluckers Club loyalty club apps, Pluckers Wing Bar hired us to design and develop a custom catering platform to suit their intricate logistical and operation requirements.

You can visit the customer website here.

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In 2019 The Jewish Agency for Israel hired my team to take over development from a team that had been unable to deliver the results the client was expecting.

We took over the project, completed the initial WordPress multisite and have been maintaining and enhancing it ever since. 

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Pluckers Wing Bar hired my team in 2016 to design and develop the mobile app platform for their Pluckers Club loyalty program.

We partnered with Loyalty3—who specialize in loyalty programs and POS integrations—and created an Android app, an iOS app, a CMS to manage the content published to the app, and the server-side & API to power it all.

I’m proud to share that the Pluckers Club iOS app has an average rating of 4.9 stars with over 13,000 ratings.

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Though most of the work my team did for Victoria’s Secret over our 11 year partnership was for their mobile apps, in 2014 they asked us to help them create a web experience for the launch of their Victoria fragrance.

It was a fully responsive website with sophisticated & rich parallax scrolling of multiple layers. The most challenging aspect of the project was handling the parallax scrolling across browser types and screen sizes.

Alas the fragrance has been discontinued, so the site is unfortunately no longer live.

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Stream was a seasonal product from the Unilever brand Lynx that enabled one to invite friends to automatically create a unique “highlight reel” using text, photo, video and other input from a private group of friends.

I led the team that developed the Android app, iOS app, server-side and SMS/MMS component to enable users to contribute content even if they didn’t have the app.

The design was handled by the digital agency Razorfish.

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After the success of our partnership working on the Rugby Make Your Own app, Ralph Lauren hired my team to create a custom enterprise iPad app. The app was user in stores to enable customers to personalize and embroider clothing items.

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Make Your Own was the very first iOS app on which I worked. Back in 2009, Razorfish hired my team to develop this app for Ralph Lauren's youth brand, Rugby.

The app featured a slick drag-n-drop interface that allowed users to augment their face onto a Rugby model, then position hand-sewn patches to create and purchase personalized clothing on-the-go.

Each model was transformed into a custom-designed crest, allowing fans to share their creations with friends, as well as purchase any garment made by any other user. The app made a big splash and helped Ralph Lauren win the honor of being named 2009′s Mobile Marketer of the Year.

The design was handled by Razorfish.