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What is SEO and How It Works?
The SEO landscape is very dynamic in nature; it is always changing. But if you get the basics right, you can quickly achieve the desired goals for your website.
The SEO trends change every year, and with Google inclining more and more toward providing the user with the best answers for their queries, it is expected to change much more. It’s not just about the right keyword anymore, SEO now is all about what value you are providing the users with.
What is SEO?
Search Engine Optimization is a method of optimizing content so that it can be found easily through search engines and rank higher. In other words, SEO is all about improving your site’s rankings organically.
Organic vs Paid Search
Organic traffic is a natural way users find and reach your site without being manipulated by paid ads or targeted marketing. Organic traffic is the best, and you should always aim to get more and more of it.
While paid search is the one that appears at the top of search results which a lot of marketing companies are offering today. The small font with ‘Ad’ written in bold letters indicates that the search result is paid. But despite this indication, many users click on the link as it appears on top and also because it easily can blend in with its native and less obtrusive design.
How to optimize for Google?
Google has approximately 200 factors that it uses to rank your website. There are some who say that it is more than 10,000, but it is unclear right now about how many factors Google uses.
SEO is not as tough as rocket science, but it is not that easy also. There are approximately 83% of companies that are not using any SEO technique to optimize their website. So there are excellent chances that with a little bit of research, quality content, and a bit of patience, your small business can skyrocket to the top of search engine rankings.
Expert Recommendation: Hire an SEO Company that offers professional SEO services.
Factors that impact On-page and Off-page SEO:
1. Keyword research
2. Meta Tags
3. Heading title tags (H1-H6)
4. Keyword density
5. Optimize URL for SEO
6. Optimize images
7. Page Speed
8. Link building
9. Social Media Marketing
10. Guest Posting
On-page SEO
On-page SEO includes optimizing every element present on your website, including the code, textual content, visual components, and other such elements.
You have the full control of managing all the visual aspects of your website. Focusing on the on-page SEO will ultimately affect your off-page SEO also and can also make it successful. If your link-building with a crappy looking website that isn’t optimized correctly, then it will be an even tougher job.
1. Keyword research
To get found online, you need to know what the users have been searching for. While you craft your content, you should focus on what words the users are precisely looking for. When you are working on creating a post, make a list of words that you think the user might be looking for.
For example, if a user is searching for ‘friendly coffee shops near me.’ Then your post should include words such as coffee shops, cafes, coffee bars, and many more. You can even check Google’s ‘searches related to’ section that appears at the bottom of the search page.
The sections will indicate which are the popular keywords and so you don’t need to guess which words are popular and come straight from Google.
2. Meta tags
Meta tags are the invisible line of codes that are seen only by the search engine, and they are present to provide data about the page to the search engines. They make it easier for search engines to determine what the page is about.
The meta tags are placed in the <head> section of a HTML page. The user can edit everything based on their requirements. If you are using CMS platforms such as WordPress, then using a plugin, it can be easier to edit the canonical tags or meta title tags.
There are also robots meta tags that tell the search engine which pages of your site should be indexed and which should not. A robot meta tag which tells the search engine not to crawl or index a specific page looks something like this,
<meta name =”robots” content=”index”>
3. Heading title tags (H1-H6)
Heading tags are used to identify different sections in your textual content.
H1 tag is the most important heading tag, so the post title will have an H1 tag, so the headings become less important as we move from H1 towards H6. Therefore H6 is the least important and will be placed accordingly. Using proper heading tags has two main advantages:
For search engines, the page becomes more natural to read, and content can be thus separated that way.
For the user, it becomes easy for them to differentiate headings and subheadings so they can quickly skim through the whole text if in a hurry.
Using proper heading tags makes the optimization more meaningful, and thus it can help you in achieving better rankings.
4. Keyword density
Keyword density gives you the percentage of how many times your keyword appears on the whole text looking on that page. This means if you are using a keyword 10 times in a 1000 word text, then the keyword density is 10%. The formula used is as follow,
Google doesn’t have any specific percentage that you need to match as it suggests you to write content naturally. But the general practice says it is good to keep the keyword density between 1-3%.
Although today the value for a keyword is becoming less and less important compared to the site quality and site authority. You should focus on using the keyword naturally and not stuff the entire site with it. It will just make your text look like a spam article.
So the question comes to mind, where should you keep your keyword?
In the title of your blog
Meta title tag
Starting paragraph of the post
At the end of the post
In the alt-text for images
Keep your text natural and avoid stuffing it with keywords.
5. Optimize URL for SEO
A URL indicates to the user what the destination page is all about. In a case when the title tag is not visible, then also the URL might indicate about the topic.
URL is a minor but essential ranking factor. They do provide authority to the overall domain name but also highlight the keyword that users are searching for. URL themselves do not hold much sway over your website rankings, therefore if you can, naturally add keywords to it; don’t force your keyword in the URL.
6. Optimize images
There is an old saying which goes something like this “a picture is worth a thousand words,” and that applies to your article as well. The easiest way to make a 2000 word post more interesting is to add images that draw the reader’s attention.
As per Google’s vision for the future of search, the images will draw more traffic than just textual posts. So it becomes a must to add images that can bring a lot more traffic to your site. So how can you optimize your images?
Here are a few points to start:
Pick images that are smaller in size so your page can load quickly.
Use WebP images that preserve the quality and are also smaller in size. You can use squoosh, which can easily convert any photo to WebP format.
You can also use the SVG format for icons and logos. CSS and javascript make it easy to resize the images without loss of quality.
It is also essential that your images are responsive. For better results, Google also ranks pages well that have responsive design and works well on all devices.
7. Page Speed
Pagespeed is the time taken by the page to load for your site. It can also be described as the “time to first byte,” which means how long it takes for your browser to receive the first byte of information from the server.
If you are using WordPress then Google’s Site Kit plugin, then it provides you with the insights of Google Analytics and Google Search console but also provides you with insights about the page load time of your site.
Google has officially declared that one of the essential features that it considers for ranking a page is the page speed. So, slow page speed can increase the time taken by the bots to crawl your page, and that can result in negative impressions on your search engine rankings. Here is a list of few points that you can follow to improve your page speed,
Minify HTML, CSS, and JavaScript -You can optimize your code by removing useless codes and comments.
Reduce redirects to other URLs -Each time you make the user redirect to another URL, the browser has to request for new HTTP cycle.
Use browser caching -A lot of browsers today stores the cache of a website the user visits so that when it is revisited, it doesn’t need to load again.
Optimize images -As I mentioned earlier, the images having big sizes, so in order to reduce the page load time, compress your images, and use image formats that are smaller in size.
If you are running on WordPress, here is a Step-by-Step Guide to Speed up WordPress.
Off-page SEO
Off-page SEO refers to the optimization that you can do to improve the rankings of your site in terms of search engine rankings. Simply put, anything happening outside your site that brings traffic to your website such as Social Media Marketing, Bookmarking, Guest blogging, and so on.
All these tactics of search engine optimization will give the search engines a glimpse of how your website is perceived by other users across the globe and other internet users. What happens off-page is a lot important as compared to what happens on-page. You can produce top quality content, but if you can’t pull traffic or view, then it’s all futile.
Let’s see some of the methods available out there that can help you optimize off-page SEO,
8. Link building
Whenever we talk about SEO, link building always comes on top. The first thing to know about link building is to build and chase high-quality links.
What you are doing by making a lot of links is accumulating as many ‘votes’ as you can for your website. This will help you reach a broad audience and bypass your competitors to rank higher.
Link building is essential, but it will give you results only if you do it right. Most beginners try to put their links in places such as forums, link networks, blog directories, article directories, and many such sites. Link building done through this kind of activity is called Black Hat SEO, and there are very high chances that it can work against you.
Try bringing links from websites that have high DA (Domain Authority) and PA (Page Authority). If your website gets mentioned on sites such as Wikipedia, then it is definitely White Hat SEO and can really boost the ranking for your website.
9. Social Media Marketing
Social Media is the best place to share your content and grow your network. Social media marketing is also a kind of link building. Most links that you get from social media sites are “NoFollow,” but they do bring some value.
Today platforms such as TikTok, Instagram, Facebook, and WhatsApp do the best job today to engage users for more extended periods and serve them with relevant content. Brands saw the opportunity to market themselves on the platforms and promote their products there.
More shares and likes on social media play a massive role in making your business grow. If any of your posts get a lot of likes and comments, then it can even end up going viral, which means it will reach an even broader audience. Many IT companies on Goodfirms offer you planned social media marketing tactics that can jump your site’s traffic.
But when you are working on open platforms such as Facebook and Instagram, it is essential to monitor the reputation of your brand continuously. Brand mentions on social networks are often counted as links in the eyes of Google. Therefore a trustworthy brand image will give your brand a boost in terms of search engine result pages (SERP).
10. Guest Posting
While making a trustworthy image for your brand, it also essential to give something back to the community every now and then.
Guest posting can do wonders for your site, but if it is done correctly. There are a lot of sites available out there that let you post your articles on their websites with even “DoFollow” links sometimes. But it can often turn out that those sites are not trustworthy and filled with crappy content.
Final Word
Search algorithms keep on changing from time to time. Therefore knowing how search engine algorithms work and trying to create content that ranks is very important. Despite such changes, some factors like domain authority and matching the search intent are one of top ranking factors and will remain the same in the coming future.
Source – What Is SEO? & How It Works?
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Top 10 Ecommerce Web Development Companies in Chennai
Are you looking for the right web design company to develop your eCommerce website? If yes, this is a must-read before you decide on the company to tie up with.
Your eCommerce must have a very good UI/UX for your audience to shop at their convenience and make their buying process easy and seamless. To make more happy customers and stand at the top of the competition, you should have a modern, quick & trustworthy eCommerce website experience. So, choose a web development company that has a good portfolio, best customer review and more importantly, a company that fits in your budget. Here is the list of Top 10 eCommerce web development companies in Chennai, Tamil Nadu to help you decide.
1. Dezvolta
Dezvolta is the leading digital company from Chennai that offers quality Web Design + Development and Digital Marketing Services, which operates with a delighted customer base. This creative team has served various industries and delivered over 100+ eCommerce websites and 1000+ other projects since 2011. Backed with industry experts from different sectors they deliver stunning website designs that are fast-loading and inspiring. Their customers also share happy work experiences with positive results. This is your first go to. Meet the team in-person to know more. You may love them!
Office locations: Chennai and Auckland(NZ).
Services: Web Development, Custom eCommerce web development, UI/UX design, eCommerce Mobile App Development, SEO, PPC, and other digital marketing services.
Contact: Phone: 9677052717
Address: 59, 100 Feet Road, 1st Ave, Ashok Nagar, Chennai, Tamil Nadu 600083.
Website: https://www.dezvolta.com/ecommerce-website-development-company-chennai/
2. Raga Designers
Raga Designers is the web design company that tops next in the list. There lies a professional team working behind the success of the brand. The services offered by RD are web design, digital marketing, and other web services. They have been operating successfully for the past 9 years in this industry and have marked a good online presence. Also, they have delivered over 1000+ projects and customers also have nice things to say about them.
Office locations: Chennai
Services: Website design, eCommerce design, Web services, Graphic Design and Internet Marketing
Contact: Phone: 099624 94888
Address: Old No:32, New No: 25/1, Ko. Su. Mani Street ,
Choolaimedu, Chennai, Tamil Nadu 600094.
Landmark: Behind MMDA Bus Depot
Website: https://ragadesigners.co.in/ecommerce.html
3. Istudio Technologies
Istudio Technologies is one of the leading companies in Chennai that has over 11+ years of experience. With expertise in digital services like website development, product development, and marketing they have delivered over 900+ projects. They have served various industries and have the experience and expertise to handle issues. You can have this company on your list of considerations.
Office locations: Chennai
Services: Web Development, eCommerce, Mobile App Development, and Digital Marketing.
Contact: Phone: 088070 03902
Address: 1st floor, 10/1, 1st St, Chowdry Nagar,
Valasaravakkam, Chennai, Tamil Nadu 600087
Website: https://www.istudiotech.in/ecommerce-website-company-in-chennai/
4. Mirror Minds Technology Solutions
Mirror Minds has clients across the globe with many years of experience. They are a team of creative people who deliver good websites. They have good reviews from clients and hence might be a good choice for web solutions.
Office locations: Chennai
Services: Web Development, Mobile App Development, Digital Marketing, Virtual Branding, and Hosting solutions.
Contact: Phone: 090426 30630
Address: No. 17, 1st floor, Viswanathapuram 2nd St,
Kodambakkam, Chennai, Tamil Nadu 600024.
Website: https://www.mirrorminds.in/ecommerce-solutions.html
5. Websitica Technologies LLP
Websitica is another web development company that has 4+ years of experience. They have delivered over 500+ projects and served 450+ clients. The young talents in websitica are behind their creative projects. They have served across many industries and deliver quality websites that have made their customers happy with the work.
Office locations: Chennai
Services: Web Development, eCommerce, Mobile App Development, Digital Marketing, and Graphic design.
Contact: Phone: 090426 30630
Address: 16/148, 2nd Floor, V.V. Koil Street, Thirumangalam,
Anna Nagar, Chennai, Tamil Nadu 600040
Website: https://websitica.com/e-commerce-chennai-india/
6. Spidergems
Spider Gems is a growing website design company that is working with young and enthusiastic people to provide innovative solutions. They follow a 7 stage web design process to build professional websites. They have a very satisfied customer community for their services who are wishing them success.
Office locations: Chennai
Services: Web design & development, eCommerce Web Development, and Digital Marketing
Contact: Phone: 086103 23760
Address: F2, Plot No 11, Skylab Avenue,
Sithalapakkam, Chennai, Tamil Nadu 600126
Website: https://spidergems.com/ecommerce-website-development/
7. eFosys
eFosys has been serving the IT industry since 2010. It is a website development company majorly offering Web design and hosting services. They are a passionate team with a vision to achieve great heights. They support businesses by offering low-cost websites. They have got good clientele and have delivered worthy websites.
Office locations: Chennai
Services: Web Hosting, Web design, eCommerce Web Development, Mobile App Development, Digital Marketing
Contact: Phone: 086676 57124
Address: 38, Ebrahim Shahib St, Thiruvalluvar Nagar,
George Town, Chennai, Tamil Nadu 600001
Website: https://www.efosys.com/ecommerce-development/
8. Jeyam Web Solutions
Jeyam web solutions is one of the oldest companies with 13+ years of experience. They offer services from Branding to Software development. Over the years, they have delivered 1700+ projects with happy 1200+ clients. They run business with time as a baseline and hence deliver projects on-time which is a significant factor behind their success.
Office locations: Chennai
Services: Web Design, eCommerce web development, Mobile & Web App Development, Brand Identity, and Software Solutions
Contact: Phone: 096778 76445
Address: No-10, Jothi Nagar, First Street, Mudichur Rd, Vettri Nagar,
Tambaram West, Tambaram, Chennai, Tamil Nadu 600045
Website: https://jayamwebsolutions.com/ecommerce-website-development.php
9. Webdigita
Webdigita was established in the year 2011. Since then, they have built a solid customer base in the IT industry by serving different sectors. They have completed 500+ web design and cloud projects by offering Web development services. They too have a happy client base, positive reviews from their customers prove that.
Office locations: Chennai and Bangalore
Services: eCommerce Web Development, Web Design, Branding, Digital Marketing, and Cloud Services.
Contact: Phone: 098045 45494
Address: 16, 6th Main Rd, Block R, Annanagar East, Chennai, Tamil Nadu 600040
Website: https://www.webdigita.com/ecommerce-website-development-chennai/
10. Hourglass IT
Hourglass IT is yet another company that offers web and mobile app development services. They are professionals working to deliver fruitful business websites. They offer corporate websites, ecommerce websites, print design, IT services, SEO and PPC services. Their partnership with Ekavat, a UK based IT company serves international clients without any deadlock.
Office Locations: Chennai and West Sussex (UK)
Services: Web Design and Development, eCommerce Website Development, Print Design, Mobile App, SEO, PPC, IT support services
Contact: Phone: 044 4385 8123
Address: Subramanian Street, 1466, 3rd Main Rd,
Srinivasa Nagar, Madipakkam, Chennai, Tamil Nadu 600091
Website: https://www.hourglassit.com/ecommerce-development-chennai
Conclusion:
Never go for a cheap theme based approach, it will lead to poor UX. Choose an ecommerce website development company that’s technically strong with good experience in digital marketing and Accomplish your business goals with a web development company that suits you the best.
Source – https://bit.ly/2HARbcm
Blog Source - https://bit.ly/2HQZMI5
#ecommerce Web design company#ecommerce web development india#ecommerce#chennai#top ecommerce companies#web design#web development services#web development
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The Gem in Plain Sight: Schema Markup for SEO
Let’s cut the chase and get to the point. It is well-known by now that Google is the leader of the search pack. So, it is basically that they set the standard and others follow. So, if you can get a good organic SEO ranking on Google for the concepts, products or services you wish to sell, then you stand a high chance of making it big by establishing a good reputation in the SEO domain.
One of the fundamentals of search is that a query or text is entered in the search bar. Now again, this can even be a voice command or keystrokes depending on the device in use. But essentially, a user is entering an idea into the search bar and is seeking more information around that concept, idea or service.
So, the challenge, in short, is how do you let a machine know what you mean? Let us take a classic example of the word ‘Déjà vu’. How does a machine differentiate whether a user is searching for the meaning of the word ‘Déjà vu’ or a movie of the same name? Again, there are added complications when some terms also have connotations in a local language. So, if I say ‘Xerox’, do I mean a company or the process of photocopying, which is called ‘Xerox’ in common parlance in certain parts of the world?
Similarly, events are difficult for a search engine to understand.
Hence, to attain a good SEO ranking or to deliver a good SEO Service, the challenge is in communicating what the data means. It should make Google understand that the search query is not just some words typed in the search bar but that it is referring to a specific concept.
How can this be achieved?
This is where the concept of Schema markup comes in. Schema markup in the simplest of terms is a method to communicate to the search engine that is indexing the web page what the content means. The core concept of a Schema markup and what went behind the founding can be found in http://schema.org/docs/about.html
While no spectacular coding skills are required for Schema markup implementation, a point to note is that 200+ parameters go into determining an SEO rank. We spoke to Anand of Dezvolta, a company ranked as the best SEO company in Chennai by TOPSEOs and he was of the opinion, “Schema markup is usually a neglected area in SEO strategies. Once the correct idea is grasped and implemented, then Schema markup can be used effectively to achieve good results in SEO”.
Some real-life case studies support his ideas.
Case Study 1
Jobrapido, one of the global leaders in the job search domain with 80+ million registered users and a presence in over 50 countries. Their challenge was to attract more applicants across multiple geographies and increase their reach.
With the introduction of Schema markup, Jobrapido went on to add job posting structured data to the job posting web pages. This leads to a 115% increase in organic traffic and 15% lower bounce rate. While the complete case study can be accessed here, it goes on to show how small changes can have a pertinent impact.
Case Study 2
Eventbrite is an event management and ticketing company that allows users to browse, create and promote events. They were faced with the challenge of helping users find events by using Google search.
Then they began using structured data on their website. "We had seen some great traction through our SEO efforts," says Allen Jilo, an Eventbrite product manager. "Around the time Google started to leverage the schema.org markup for events, we noticed that events were showing up in search results in a different way. We were interested in working more closely with Google on scaling that."
Subsequently, by making small changes to their structured data and following the rules of event documentation they saw 100% increase in year-on-year traffic growth.
Factors to be considered when implementing a Schema markup
Without going into coding and jargon, some key points to be kept in mind when implementing Schema markup are
Schema is a standardized and unique vocabulary. It is available in microdata format and thus can be crawled upon and picked by search engines easily. Once this is done, the search engine can comprehend the result and offer a relevant result to users.
By implementing this Schema markup, since the indexing and data comprehension by a search engine is facilitated, users can directly see on the search result page more details at a first glance. This is an important point for marketers to note because if the information displayed is useful and informative, the user will click and clicking means there is a greater chance to generate a lead.
Even though Schema markup as a concept has been around for a few years, right from the times of a ‘Hummingbird’ update, it has not been implemented widely or understood correctly. Thus, while a Schema implementation cannot be considered the sole reason for good SEO ranking, it does give a good leg up against competition.
Markup categories are extensive. Hence, do make a precise choice on the itemscope and itemtype, among others. Even ratings and events can be tagged using Schema, making it a powerful tool for e-commerce websites, among others.
A useful tool is Google’s Structured data and markup helper. Utilize the same effectively.
Use Schema markup on a consistent basis. It is a general rule that the more the elements marked up by Schema the better.
Remember that Schema markup is only for the elements visible to people and not for anything that is hidden.
Since Schema is an industry-wide collaboration, it is not only useful but also stable. However, it is only as useful as the way it is implemented and that requires skill and tact. Correctly done, Schema markup implementation is sure to move the needle and power a marketer ahead of competition.
Schema Markup for SEO
Source — https://bit.ly/2NSthMH
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Custom eCommerce Web Design & Development Company｜Dezvolta
From startups to huge market places, there are companies who mainly focus on selling products & services to their customers. It is evident that every business needs to benefit from eCommerce work & gain their targeted customers as simple as possible. Do you have an idea about how a custom eCommerce web design & development work in this competitive line or what else it benefits? Let me quickly take you through the stuff which can lead to a clear idea about gaining business growth!
1. Increase Your Brand Power:
eCommerce is a promising way to take your brand from a traditional level to an innovative complete user-friendly layout. All your products are listed online that is available 24/7 throughout the year for the customers which make the business easy. Establish your brand online, earn trust with user service and take it to the next level. This makes customers stick to your brand, thereby increasing brand power.
2. Increases Marketing Opportunities:
eCommerce offers business a whole range of marketing opportunities to generate more sales with an optimized and well-developed website where you not only achieve business goals but also offer your customers a comfortable service, that can boost your business. You can target your audience irrespective of time and place. Build a custom eCommerce website to reach your targeted audience and make better ROI.
3. Shop @ Convenience:
These days people don’t go for physical shopping that consumes their time & energy. To make it more convenient, the business have jumped out to market their products or services with an eCommerce website. People can now shop at their convenience saving time and energy. This gives a flexible user-experience which is much appreciated.
4. Custom Code & Design:
Custom coded eCommerce web design is necessary because the theme based websites are not always flexible to develop functionalities. The custom eCommerce website loads quickly and is completely responsive. Fabulous UI/UX and an SEO friendly website generate you more sales.
Template layout can work for business, but in the long run, only custom website works. An eCommerce store needs a custom solution because not all businesses are the same, which opens the door for better marketing growth that boosts your sales with stunning results.
5. Scalable:
A custom eCommerce website lets you scale up & down your functionalities based on your requirements. This feature is not available with the theme-based approach. That's why major eCommerce players love custom eCommerce website development.
Meet the professionals who deliver your requirements with perfect base on-time that matches your budget as well! So what are you waiting for? Get your eCommerce solution now at a reasonable cost!
Source - https://bit.ly/35nNArI
#ecommerce web design company#web design#web developing company#web development services#website designers#ecommerce web development india
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