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We have all seen the images of bleached coral reefs, fishermen throwing back inadvertent catches and overflow waste pipes being pumped out to sea. But how do these photographs help to conserve the planet and has time run out to truly make a difference? Environment Editor for The Times, Adam Vaughan is joined by photographer and conservationist, Cristina Mittermeier,

to learn how she aims to save the Earth’s oceans through storytelling, education and the power of photography.

Join the Meta Consultants Channel here...

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Even before Tesla revealed the Cybertruck last November, other companies - both brand-new start ups and long-established automakers - had already announced plans for electric pickup trucks of their own. Ford, for example, released a video last summer of a battery-powered F-150 prototype towing - at low speed and for a relatively short distance - 1.25 million pounds of freight train cars filled with other F-150s. Even Ford admitted the truck was "towing far beyond any production truck's published capacity".

Most recently, Nikola, a company that makes hydrogen-powered semi trucks, announced plans for its Badger pickup. Nikola says the Badger will have a 600 mile total driving range, including 300 miles from lithium ion batteries and another 300 miles from a hydrogen fuel cell.

Read the full report here.

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Creating viral marketing

The average person has 5 social media accounts, for which they spend 1 hour and 40 minutes every day browsing. That’s 28% of all time on the internet. Among the youth those numbers are higher. So, how should a business engaged a potential customer out of that pool beyond the traditional sales pitch?

Looking at effective businesses and how they engage customers. What differentiates your enterprises branding and accounting for often limited marketing budgets, how will they find you in the mobile age?

A pretty simple strategy: Do things in real life that warrant an unexpected reaction, capture it on photo, or better video, and then share it online. Tell a quick, entertaining digital story. Come up with things - in connection with your product or service - that will get a reaction out of people, turning on the camera, and capturing that reaction is digital dope!

Digital marketers try to create general, all-encompassing content for their clients. Creating a promo video showing the product, but the video lacks a narrative. Sure, it’s well-shot, it looks great and it’s professional, but nothing happens.

Take the opposite approach. Throw professionalism and quality out the window in order to preserve the thing that moves the needle: a surprising outcome.

Viewers / visitors of that social media content will remember AND associate that with your brand, perhaps share with their friends and give you what your strive for: ROI - in that case NOT return on investment but return of interest!

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Described as "a senior official in the Trump administration," Anonymous offers a firsthand account of one of the most consequential presidencies in American history paints a chilling portrait of the president as cruel, inept and a danger to the nation he was elected to lead. The author describes senior officials waking up in the morning "in a full-blown panic" over the wild pronouncements the president had made on Twitter. The book depicts Trump as making misogynistic and racist comments behind the scenes.

“I am not qualified to diagnose the president’s mental acuity,” the author writes. “All I can tell you is that normal people who spend any time with Donald Trump are uncomfortable by what they witness. He stumbles, slurs, gets confused, is easily irritated, and has trouble synthesizing information, not occasionally but with regularity. The 259-page book - which is published by Twelve, an imprint of Grand Central Publishing/Hachette Book Group, goes on sale November 19th 2019. You can pre-order your copy - this item will be shipped to Mexico - here.

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In 2006, New York City designer Ari Saal Forman dropped a limited run of Menthol 10s, a one-of-a-kind sneaker that drew inspiration from and took a shot at Nike and Newport. Written right there on the tongue, Ari explained that the shoe was “dedicated to the two brands that have taken the most and given the least.”

Once the companies got word that the shoe was out, they did everything they could to get it off the market. Ari wound up getting a cease-and-desist letter from Nike and facing an aggressive lawsuit from Newport.

To this day, he’s not even legally allowed to own a pair. VICE met up with Ari in Manhattan to hear the inside story of why he made the Menthol 10s, and why he took on a legal battle in the name of conscious consumerism.

Find the original report here

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The perfect Christmas advert needs an underlying message that reminds us of our common humanity. Ad one or two servings of humor, a compelling story-line of course, seasonal feel, but not overboard and no forget the dog! Viola, here you got an appealing video.

Seems to work for this polish "English for Beginners." production looking at the numbers. (541170 views as of today)

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Our xmas favorite (58,174,800 views) is this Edeka video from 2015

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Facebook larger than census

The Wall Street Journal reports Facebook measurement metrics face scrutiny again after a research analyst found the social network’s advertising platform claims to reach millions more users among specific age groups in the U.S. than the official census data show reside in the country.

Facebook told potential advertising partners that it could reach 41 million 18-24 year olds in the US. However, according to official US census data, there should only be 31 million people of that age in the country.

Facebook’s age data is based on what users report when they register, which may be inaccurate.

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Users also might open multiple accounts, which could also contribute to the mismatch between the social network’s numbers and official government statistics.

Find the complete report here on The Wall Street Journal

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Why videos go viral

When a video is shared online, and click numbers explode, part of the game is certainly also a huge amount of luck, too. Good quality and talent do not necessarily guarantee that a video or an artist receives the attention that's due to him.

Whether it's American band OK Go, German singer-songwriter Alex Diehl or icon Adele, they all have one thing in common: Their videos have generated millions of views across the internet. What are their secrets?

The basic elements of highly successful online videos are really just fundamental principles of human interaction, and you can apply to nearly any form of communication (especially marketing).

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While there's no way to guarantee that anything will "go viral," studying and applying those basic elements can significantly increase the impact, engagement, and sharing of the marketing pieces you're already putting together. Marketing is expensive, so you might as well make it count for as much as you can.

Read more at the report we used excerpts from here

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Social Media Manager

Social media management has become a complex, multi-faceted role that operates to help a business achieve its highest-level goals. An understanding of SEO and content marketing is a must.

He or she should have a big picture understanding of how blog and social media content fit into search rankings, and how all content operates within the business’s marketing funnel.

You need someone not only with experience in the field, but with the drive and passion to keep their skills current in this ever-changing industry.

"If you think it's expensive to hire a professional, just wait until you hire an amateur."

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Brand on a personal level

Branding on a business-level is common, but today branding is becoming just as important on a personal level.

After all, you might work for a business that works with other businesses, but it’s people working with people and that’s what makes business relationships valuable.

Read more from online marketing thought leader Neil Patel here

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Potato farmer from bankruptcy to millionaire

Potato farmer - not dishwasher - story from bankruptcy to millionaire! For a Herefordshire potato farmer, William Chase is impressively savvy about the need for positive publicity, and the importance of telling a good story. It is a talent that helped him move from being bankrupt, aged 32, to becoming a multimillionaire by the time he was 48.

Now 56, and the founder and owner of Chase Vodka, a luxury version of the spirit made from potatoes grown on his farm, the serial entrepreneur says: "People love stories, the real stories behind things".

Read the whole story here. It just shows that determination and a good story - which translates into marketing cause that’s all what marketing does at the end of the day - telling your story, get’s you far!

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How to watch Super Bowl 50 for free

Good thumbs up on how to watch Super Bowl 50 for free on all your devices! Adam Epstein, reporter for Quartz put together a nice little guide for that. Super Bowl 50 begins today (Feb. 7) at 6:30pm ET at Levi’s Stadium in Santa Clara, California. Check out his pointers on how to watch Cam Newton’s Carolina Panthers take on Peyton Manning’s Denver Broncos, in every which way possible - for free!

CBS will broadcast the game on TV, which you can access with any pay-TV subscription or an HD antenna.

You have multiple options. PC, tablet, Xbox One, Apple TV, Android TV, Chromecast, or Roku - Make sure you’re connected to a Wi-Fi network, though, otherwise your data will suffer.

Find the complete guide here at Quarz

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Meta Consultants blog

We got a new blog! :) After changing all of our web-appearance + hosting we also like to re-establish our Meta Marketing blog.Stay tuned for updates!