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Three Qualities of Excellent Car Salespeople

With an educational background in business administration, Nathan “Nate” Brown is the former owner of two Auto House car dealerships operating in Mooresville and Salisbury, NC. During his time with Auto House, Nathan Brown focused on providing excellent customer service by maintaining a team of salespeople who were honest, motivated, and communicative. Most major business periodicals have published articles on the characteristics that the most talented sales professionals possess. The following three traits are noted to be some of the most important for car dealership sellers. Listening Those who sell vehicles tend to be thought of as persuasive, talkative, and extroverted, but one of the most valuable qualities that these professionals can have is a talent for knowing when to listen to the customer. Not only does active listening allow a salesperson to understand which car best suits a client’s needs, it also shows customers that they are being taken seriously, which can enhance trust between buyer and seller. Showing curiosity A salesperson who asks specific, relevant questions demonstrates engagement and concern for their customer’s interests. Additionally, having an active presence can enable them to ask difficult or sensitive questions to obtain information crucial to making the sale. Balancing confidence and modesty A great automobile sales professional is able to walk a fine line between being outgoing and demonstrating humility. He or she must be confident enough to be bold and not easily embarrassed, but modest enough to not alienate customers.

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What is an REO in Real Estate?

Until recently, successful businessman Nathan (Nate) Brown served as the owner and operator of the Auto House of Mooresville, NC, and the Auto House of Salisbury, NC. Currently, Nathan Brown, also known as Nathaniel, serves in asset acquisition at Alberk Properties, where he has completed multimillion-dollar real estate purchases and worked closely with banks and real estate owned (REO) properties. REOs refer to foreclosed properties that failed to sell at a foreclosure auction. A foreclosure auction is a common action taken by lenders in an attempt to salvage their investment on an unpaid mortgage. If the auction fails due to lack of bids, an asking price above market value, or another factor, the foreclosed home becomes an REO property. Lenders typically work with a real estate broker in an attempt to sell REO properties and recoup as much of the loss as possible. Interested individuals can identify REO properties in their area by contacting lenders directly, or by working with a local real estate agent.

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How to Research a Used Car

Nathan (Nathaniel) Brown owned and operated Auto House in Mooresville, NC, and Salisbury, NC, for seven years. During this time, Nathan “Nate” Brown helped customers to find used cars to suit their individual needs. Because there are so many used cars on the market, you need to be able to effectively research the ones that spark your interest. You can narrow your field of selection quickly by determining how much you can afford, assuming you will be taking out a loan. Experts recommend that your monthly payment be no more than 20 percent of your take-home income. Next, you can start looking around for makes and models that you like. You can use consumer ratings as a guide for which cars have good owner satisfaction ratings, high reliability rates, and strong drive test scores. Start by selecting three models, then check the Internet to see what is available near you. When you start looking for specific vehicles, remember that cars of around three years old offer a particularly good value. Their biggest depreciation years are behind them, yet they tend to have relatively low mileage. For each car you identify as a possibility, you will want to check the vehicle identification number (VIN) through CarFax or a similar website. These services tell you about the car's histories, including odometer readings and any major repairs. If it checks out, you can test drive it and work with the dealer to arrive at a good price.

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Marketing Strategies to Boost Dealership Sales

For over seven years, Nathan ‘Nate’ Brown managed administration, sales, and marketing for Auto House, a highly rated car dealership in North Carolina. To promote Auto House, Nathaniel Brown created an effective and customer-focused website for the dealership. Today’s car buyers are using a mix of digital and in-person informational resources to research their purchase. Those working in auto sales can capitalize on this by using various forms of digital marketing to bring motivated buyers into their dealerships. Dealers can source customer data to create highly-targeted marketing campaigns. For example, email marketing can target customers based on very specific demographic information, such as location. Since a little over half of a typical dealership’s customer base lives within five miles of the business, localized campaigns tend to be highly effective. Facebook marketing can also help car dealers reach local customers. Facebook ads are most effective when the content encourages consumer engagement. For example, instead of simply advertising a sale, car dealers can post a well-made video of their participation in a fundraiser for a well-known local charitable organization. This type of content can raise a dealership’s profile, while also demonstrating a connection with the local community.

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Customer Lifecycles for Car Dealerships

Nathan ‘Nate’ Brown owned and managed Auto House car dealerships in Mooresville and Salisbury, North Carolina. In addition to inventory and administrative duties, Nathaniel Brown coordinated all aspects of the customer relationship, including scheduling test drives and fielding customer complaints. The relationship between a car dealer and buyer doesn’t begin when a customer walks on to the lot or end when the customer drives off in his or her new vehicle. The customer lifecycle for a car dealership can start when the customer is still contemplating various options and often extends to the next vehicle purchase. Maintaining a long relationship can also boost future sales, as return customers are also much more likely to make referrals. Since most car buyers start their search online, dealers must capture the attention of the customer virtually. This can be done on the dealer’s website by a request to visit the showroom or through a targeted email campaign that alerts potential buyers to changes in inventory and upcoming sales. Once the customer is in the store, salespeople can provide specific information tailored to the buyer’s interests and needs. Many dealerships are leveraging Customer Relationship Management software to track after-sales transactions and interactions, such as customer complaints as well as routine service and repairs.

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Three Benefits of SBA Loans

For more than seven years, Nathan “Nate” Brown served as the owner of Auto House in North Carolina. In this capacity, he oversaw customer service at Auto House’s two locations and negotiated deals with customers to sell pre-owned vehicles. Nathaniel “Nathan” Brown established Auto House with the help of partner Sam Ketner and a Small Business Administration (SBA) loan. Guaranteed by the U.S. Small Business Administration, SBA loans are perfect for small business owners. Below are several benefits of these types of loans: Grants good access to capital Most small businesses apply for a loan because they need capital to continue operating. SBA loans are usually available as soon as a business receives them, thus ensuring the company can cover its usual business costs. Further, most SBA loans are available in high amounts, so businesses have the freedom to get as much capital as they might need. Offers safer cash flow During the year, small businesses often experience uneven cash flow. Unfortunately, this can make companies look less appealing to banks and may prevent them from allocating capital to new equipment or employee payments on a regular basis. With an SBA loan, cash flow is more stable, which gives companies more ability to invest capital where needed. Has low interest rates Interest rates for loans are extremely concerning to business owners since they can result in a huge loss of capital over time. Fortunately, SBA loans have some of the lowest interest rates around. This grants business owners a bit more freedom to pay back their SBA loans over time as their companies grow, without worrying about how much the loans will eventually cost them.

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How to Reconcile an Account and How It's Beneficial

Nathan “Nate” Brown spent nearly a decade splitting his time between real estate work and entrepreneurship. The former owner of Auto House, a used vehicle dealership with a 4.9-star rating on cars.com, Nathaniel Brown handled a huge range of tasks at the car dealership. These included negotiating deals with buyers, training new employees, and overseeing financial statements. Nathan Brown also handled account reconciliation for Auto House. Account reconciliation is a necessary part of maintaining accurate accounting records. To complete an account reconciliation, transactions listed on a financial account statement are compared to transactions listed on an accounting spreadsheet. Each entry is compared to the two sets of records. Through account reconciliation, business owners have an easier time catching mistakes. Even though transactions may match in every other way, they may differ in the amount of the transaction. When this happens, individuals should look at their original financial record for the transaction and determine whether they made the mistake or their financial institution did. Knowing where the mistake originated lets individuals correct the issue quickly and easily. Further, account reconciliation helps business owners detect fraud. Fraudulent financial transactions are easily spotted during account reconciliation because the transaction won’t be listed on both record sheets. Owners can then examine the transaction in more detail to figure out whether it’s legitimate or not and where the fraud occurred. Check fraud is also easily spotted during account reconciliation, since check transactions or amounts will differ between the two records for checks which have not yet cleared.

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Modern Methods of Business Advertising

Since 2003, Nathaniel (Nathan) Brown, former owner of the Salisbury, North Carolina, Auto House dealership, has managed real estate assets for Alberk Properties, a firm with an extensive portfolio of million-dollar properties. Throughout his career, Nate Brown has been responsible for developing sales, growth, and marketing strategies. Nathan Brown previously managed advertising campaigns for the Auto House website using a variety of effective digital marketing approaches. Businesses often leverage digital media to educate a wider audience about their products or services. However, modern advertising is more than using digital media. It also encompasses novel ways of engaging customers. Some effective modern advertising strategies are described below. Web Banners: Businesses can attract customers visiting other websites by creating web banner campaigns. These horizontal advertisements can be affixed to the top of a webpage’s content or trail the potential customer as he or she scrolls down the page. This type of advertising is effective because it targets users who have recently searched for a similar product or service. Mobile-Based Advertising: There are many digital platforms, such as applications, that are only accessible on mobile devices. The number of customers making purchases on devices is growing rapidly, so targeted mobile advertising is an opportunity for businesses to reach consumers directly and to increase their sales. Guerrilla Marketing: Guerrilla marketing invites potential customers to interact with a product or advertisement in an unconventional way. In one notable example, a British beer company placed giant sculptures of mugs of their famous beverage in public spaces. Visually interesting campaigns will often be uploaded to and shared on social media, resulting in extra exposure at no cost.

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Cox Automotive Report Indicates Robust Used Car Sales Market

Nathan “Nate” Brown is a respected North Carolina entrepreneurial presence who has built up one of the state’s most well-established car dealerships. As head of Auto House in Salisbury, Nathan Brown offers a full range of quality pre-owned vehicles at prices designed to help customers drive home in the vehicle of their dreams. According to Cox Automotive, used cars are in an uptrend nationwide both in demand and sales, as the US economy continues to perform well and employment nears record highs. This follows on a robust 2017, in which 39.3 million used cars were sold, a 1.8 percent increase from the year previous. By contrast, new car sales declined two percent to 17.1 million in 2017, with this trend expected to continue. While the medium term looks excellent for used car sales, the chief economist at Cox Automotive noted that headwinds are increasing, with long-term risks including tightening credit and increased interest rates and inflation.

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