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The Rhetoric of @LibsOfTikTok: Unveiling the Tactics of Online Influence

Just like any other modern 19-year-old, I often find myself doom-scrolling Twitter. It's a bizarre mix of tweets that goes something like this: a cute cat with a funny caption, then a complaint about the current political climate, a tragic story of the murder of yet another transgender individual, then a meme about something I'm sure is very relatable, anti-LGBTQ+ propaganda, then another cute cat, a horribly transphobic headline, and then—of course—another cute cat. However, in this vast sea of tweets and retweets, there's one account that stands out to me: @LibsOfTikTok.

Chaya Raichik, the mastermind behind this account, wields a potent arsenal of tactics to captivate her 2.9 million followers. She employs specific names of people and institutions, a sarcastic—almost hate-mongering—tone, and fear as tools to persuade her audience to attack LGBTQ+ individuals and their allies. Join me as we delve into the rhetoric of @LibsOfTikTok, unraveling the strategies behind online influence and its real-world implications.

In the social media sphere, where a tweet can reach millions of people in seconds, the power of influence is undeniable. However, in the wise words of Spider-Man, with this great power comes great responsibility, a responsibility that @LibsOfTikTok often seems to disregard. Raichik's tweets are not merely expressions of personal opinions but calculated attempts to stoke fear, anger, and prejudice among her followers.

Misrepresentation & Bomb Threats

ItGetsBetter is a non-profit organization that helps uplift LGBTQ+ youth around the world. The “50 States, 50 Grants, 5,000 Voices” initiative gives $10,000 to elected schools, the grantees, to improve the lives local queer students. This initiative gained wide media coverage after Columbia’s Rock Bridge High School’s GSA (gender and sexuality alliance) received this money for a project titled “Coming Out of the Closet in Style Clothing Closet” which would allow students to change into gender-affirming clothing in school to better express themselves (Muñoz, 2022). When Chaya Raichik found out about this initiative, she took to her Twitter account and posted the following:

@LibsOfTikTok “This org [ItGetsBetter] is giving grants to teachers so they can get more LGBTQ+ books and make “gender affirming closets” in schools. The closets usually offer “trans” and “nonbinary” kids clothing, tucking tape, and chest binders to use in school and typically is kept secret from parents. These are the people teaching your kids” Twitter, 5 Mar. 2024, 10:21 a.m, https://twitter.com/libs oftiktok/status/1765049945722429561

This tweet employs loaded language to create a negative image of the situation. Phrases like "typically kept secret from parents" suggest a nefarious intent, insinuating that schools, teachers, and organizations are hiding something from parents. The use of scare quotes around "trans" and "nonbinary" implies skepticism or disdain for these identities, furthering the negative tone.

Character Assassination

Mark Bryan is a 61-year-old grandfather of four and has been happily married to his wife for over 10 years. Bryan works in robotics engineering and coaches a local soccer team along with having an Instagram with over half a million followers. According to Interview Magazine, he loves cycling, fast cars, and beautiful women (Katz, 2021). The only main difference between him, and let’s say, your grandfather, is that Mark Bryan wears skirts and heels to work nearly every day. Bryan makes it very clear in all his Instagram posts that he is a cisgender, heterosexual man, and his audience has no reason to doubt him. His posts are in no way lewd, sexual, or suggestive; however, Chaya Raichik seems to disagree.

@LibsOfTikTok “This man [Mark Bryan] is being celebrated for flaunting his f*tish [sic] for wearing women’s clothing to work. Would you hire someone like this?” Twitter, 4 Mar. 2024, 10:37 a.m, https://twitter.com/libsoftiktok/status/17646 91562242375925

The tweet uses a rhetorical question to prompt a response from the audience, implying that Bryan's choice of clothing is a fetish. This choice of words aims to cast Bryan's actions in a negative light, appealing to societal prejudices and stereotypes. By suggesting that simply wearing clothes that do not align with traditional gender norms is a fetish, Raichik perpetuates the harmful idea that clothing determines gender and gender determines sex. This stereotype not only affects transgender individuals but also impacts gender non-conforming cisgender people. The tweet is designed to provoke a negative emotional response, painting Bryan's behavior as derogatory and judgmental. It seeks to discredit him without offering any substantial evidence, relying instead on societal biases against those who challenge gender norms.

False Accusations & Distorted Narratives

The Trans Youth Equality Foundation (TYEF) is a vital non-profit organization that provides essential education, advocacy, and support for transgender, nonbinary, and gender non-conforming youth and their families. Their website hosts a wealth of information on crucial topics such as chest binding, tucking, gender-affirming surgery, queer sexual education, protesting, transitioning to college, and coming out (transyouthequality.org). These resources are invaluable for individuals navigating their gender identities, offering answers to often uncomfortable and uncommon questions. It is important to recognize that queer children deserve the same knowledge, comfort, and support as cisgender and heterosexual children, especially when they may feel unable to confide in their parents. However, this message of support seems to have fallen on deaf ears, as Chaya Raichik tweeted a troubling accusation against TYEF.

@LibsOfTikTok “BREAKING: LGBTQ youth advocacy organization @TYEFofficial offers to secretly send 13-year-old a chest binder behind her parents’ backs. We posed as a teen girl and they encouraged her to choose another family, get a job to pay for s*x [sic] change surgery, and bashed her Trump supporter parents as “brainwashed.” This is grooming 101. Cut out the parents, isolate the child, and coax the kid into turning against their parents. How many kids has this organization already harmed?!” Twitter, 27 Feb. 2024, 10:56 a.m, https://twitter.com/libsoftiktok/status/1762 522169932743050

Here, Raichik falsely accuses TYEF of encouraging a 13-year-old to get a job to pay for "s*x change surgery." This claim is entirely baseless, as no such discussion of surgery occurred in this so-called interview. Raichik's narrative of "grooming" and "cutting out the parents" is not only unfounded but also dangerous. It demonizes organizations like TYEF that work tirelessly to support LGBTQ+ youth and creates a harmful narrative of victimhood and conspiracy. This misleading rhetoric from Raichik encourages her followers to distrust reputable organizations like TYEF, despite their critical work in providing safe and affirming spaces for young individuals. Following the publication of her tweet, Susan Maasch, the director of TYEF, became the target of doxxes, bomb threats, and death threats. These threats not only put Maasch's safety at risk but also undermined the vital work that TYEF does in supporting vulnerable youth.

Exploiting Parental Fear

The #pridebelongsinpreschools initiative emerged in June of 2021 from a small organization—approximately 200 followers in total—called Resilience Together (also known as Rise to Resilience). This organization shared infographics expressing their belief that pronouns and gender identities should be supported by teachers and administration. Somehow, New York native, Chaya Raichik, discovered this initiative and tweeted:

@LibsOfTikTok “SCOOP: This resource called “Pride Belongs in Preschool” was part of a teacher training in Providence Schools in RI. It encourages teachers to discuss gender neutral pronouns, gender norms, and explore gender identity with toddlers. They’re after your kids.” Twitter, 29 Feb. 2024, 8:26 a.m., https://twitter.co m/libsoftiktok/status/1763209004904222788

For context, the Resilience Together infographic states the following:

@resiliencetogether “Children begin to be able to stereotypical gender groups between 18 and 24 months. Children can often categorize their own gender by age 3. Children may begin to “perform” their gender based on adult expectations, despite their authentic gender identity. Educators and school staff are responsible to support children’s health development. Healthy development is supported by children seeing their identities represented.” Instagram, 3 June 2021, https://www. instagram.co m/p/CPpaltMNkTc/?img_index=2

As mentioned previously, this organization has a small following, so the likelihood of an entire school district adopting this "training" is minuscule. Therefore, not only is Raichik's tweet factually incorrect, but it is also misguided in its reasoning. If this information is indeed backed by science and social psychology, then what is the issue with implementing these practices in a classroom setting?

The final line, “They’re after your kids,” is a prime example of exploiting parental fears. Raichik insinuates that the teacher training program encourages discussing gender identity with toddlers, framing it as a threat to children. By preying on the fears of parents who may not fully understand or be comfortable with these discussions, she aims to incite panic and resistance to progressive educational initiatives.

Misrepresentation of Medical Practice & Bomb Threats (yes, again)

Finally, and most outrageously, Raichik targeted Boston’s Childrens’ Hospital. Why, you may ask? Because, on their website, there was a picture of a young child under the “gender affirming cares” tab. So Raichik took to Twitter, stating:

@LibsOfTikTok “If a hospital has the words “gender affirming care” with a picture of a 3-year-old, that’s a sign to run the other way as fast as possible. Why would a doctor need to “affirm” a 3-year-old’s gender? Boston’s Children’s Hospital chemically castrates and mutilates children.” Twitter, 31 August 2023, 11:23 a.m., https://twitter.com/libsoftiktok/status/16972839255742956 13

Raichik uses extreme language, accusing doctors of "chemically castrating and mutilating children," which aims to evoke horror and disgust. Raichik suggests that if a hospital promotes "gender-affirming care" using an image of a 3-year-old, it is a reason to avoid the hospital entirely. She questions why a doctor would need to affirm a 3-year-old's gender and accuses Boston's Children's Hospital of performing hysterectomies on minors. This inflammatory rhetoric not only misrepresents the hospital's practices but also contributes to a climate of fear and misunderstanding around gender-affirming care.

These baseless accusations led to harassment campaigns, including bomb threats. In February 2024, NBC News reported that at least 33 instances of bomb threats were made against organizations that Raichik had previously targeted in her posts. Alarmingly, in at least 3 instances, these bomb threats resulted in criminal charges against at least 9 individuals. This demonstrates the dangerous real-world consequences of spreading false information and using social media platforms to target organizations and individuals.

In conclusion, the rhetoric of @LibsOfTikTok is not just about expressing opinions; it's a strategic campaign to manipulate and radicalize followers against the LGBTQ+ community and its allies. Raichik's use of targeted tweets, misinformation, character assassination, and fearmongering is a dangerous cocktail that can and do have real-world consequences, as stated previously. It fosters a climate of intolerance, division, and hostility, undermining efforts for inclusivity and acceptance.

As responsible consumers of social media, it is crucial to approach such content with critical thinking and awareness of the rhetorical tactics at play. By understanding the strategies used by influencers like @LibsOfTikTok, we can better navigate the online landscape and work towards a more well-rounded, informed, and empathetic society. It is not just about exposing the tactics of online influence; it's about actively resisting and countering the harmful narratives that seek to divide us.

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