A notebook on luxury, retail and the trends shaping the worlds I write about. [From the desk of Chris Mads]
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Moncler "sits at the center of collaborative innovation" with its new City of Genius event in Shanghai and its partnership with Lulu Li.
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Chinese consumers are sepdning an estimated 20-25% of their luxury budget overseas, according to press reports. With luxury leaders such as LVMH and Kering citing a Chinese downturn as the reason for their slumps in the latest quarter results, is Chinese spend shifting? Or are budgets markedly lower?
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The demand for bespoke is only set to grow in the luxury sector, with many shoppers seeking out differentiation as a way to ensure their favourite brands align with their personal brand.
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The Jellycat pop-up in Shanghai is the British toymaker's first Asia-themed store: a whimsical cafe-inspired experience
Story: https://jingdaily.com/posts/jellycat-s-pop-up-shanghai-cafe-sparks-viral-buzz
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The opening of the first Casablanca Paris store, on the city's famous Rue du Faubourg Saint Honoré, underlines the continued importance of a physical retail store and presence in the modern luxury market.
While experience remains a core part of luxury, the ability to engage shoppers in the physical realm will remain a key aspect of the offer.
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China, Japan & South Korea agree to target 40 million mutual tourism visits by 2040
The 10th China-Japan-ROK Tourism Ministers' Meeting was held on the 11th, and a document was signed, which included items for cooperation in tourism. The number of mutual visits between China, Japan and South Korea reached 30 million in 2018, but it dropped sharply due to the epidemic. The three countries strive to restore it to the pre-epidemic level by 2025... (Source: https://mp.weixin.qq.com/s/krRGf5lGqOXHktQuCin4ag#)
This move underlines the inward focus of the Asia Pacific market & the additional challenges the wider market may find in getting governmental support to drive wider international travel from the traditionally high-spending Chinese shoppers.
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"Build worlds, not spaces."
🛜 https://www.linkedin.com/posts/nunoalexandreantunes_retaildesign-retail-marketing-activity-7243872978109644801-eF1x?utm_source=share&utm_medium=member_desktop
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Changes to the habits and demands of Chinese shoppers continue to expose luxury leaders’ different capacities to react, and evolve.
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"Data saw bookings for long-distance destinations such as France, Russia, Turkey, Egypt, and Serbia have all doubled year-on-year." The data from Fliggy's Mid-Summer report shows where China's nascent returning travellers are heading this year.
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"The release of the Chinese video game Black Myth: Wukong has also driven tourism to its featured locations, such as the Yungang Grottoes and the Hanging Temple in Shanxi province." (Data Source: Fliggy)
The impact of Black Myth: Wukong on traveller plans underlines the importance of out-of-the-box collaborations to drive engagement and interest from travellers and shoppers
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Creating a great online shopping experience requires "inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate", according to this article from Jing Daily. Is it that different for physical retail?
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Inclusivity is a key issue in retail - and around the world - today. So how do fashion shows, a staple part of the industry, make themselves more accessible to all shoppers and visitors? Chet Lo has an idea and he showcased it at LFW
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As luxury continues to shift past its obsession with China and Chinese shoppers, the trends which have shaped luxury sales in the rest of the world are beginning to impact the shopping habits of Chinese buyers too.
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