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Effective Tips for Email Marketing

Imagine, you have sent an email but there is no response to it! How would you feel? Did the receivers even open it? Or have they just opened it to delete your email? Or probably, your campaigns are going wrong!

We all have received those emails which we might have deleted immediately, sometimes even before opening them! Or may be marked them as spam or ignored them altogether. You need to understand why this is happening to your emails. Sometimes, probably your emails are not effectively grabbing the attention of your target audience. Or perhaps the subject lines used in the emails do not reach properly so that the audience open your emails or even click on them!

Email marketing is actually an incredibly powerful tool to reach out to your clients and prospects as long as you don’t spam your subscriber lists heartlessly. Email marketing strengthens the relationships with the clients and keeps reminding your prospects to reach out to you. Before learning the effective Email Marketing Tips, let us review the types of emails you might be sending to your audience:

*        Marketing Emails

Marketing emails are usually informative and promotional messages sent to prospects, clients, reporters, vendors, affiliates, etc. who might have asked you to keep them updated. Most of the emails are generally in the form of newsletters, sales promotions, announcements, press releases, follow-ups and surveys; marketing emails encompass a variety of content.

*        Transactional Emails

Transactional emails are usually automated and triggered by your consumer’s activities. Welcome messages, order tracking, received payments, registration confirmations, etc. are instances of transactional emails. You must not underestimate the potential of such messages. If at all you have sent the transactional emails to your customer then that indicated that they might engage with you again. These are trusted emails which indicates they have a higher open rates and they also provide plenty of opportunities for engagement and cross-selling.

*        Operational Emails

Operational emails are basically informational emails about your business, for e.g. holiday closures, maintenance plans or certain changes to your service availability. It is often tempting to skip an operational email if you feel that it won’t impact your sales; but it is also important to be consistent for the sake of trust, engagement and thoroughness. It is often critical that you consider what you are trying to accomplish and structure your message and strategize accordingly while sending your emails.

Here are a few tips that can guarantee a success in Email Marketing:

Build subscriber list

You should never stop adding to your list of clients and prospects even if you already have a long list of emails. Making sure that your list is keeps on growing passively with a signup feature on your website. Without taking away from more essential content, there should be subscription forms on home page as well as on blog page, in fact everywhere else where you can fit it!

Sometimes, building your list through more traditional means also grows an opportunity for the sale. Suppose, you are having a booth at an industry conference, you should provide an option for people to sign up for your newsletter. Getting someone to sign up for your email list can also turn into a business opportunity even if you don’t end up closing at sale directly at the conference.

Stimulate readers to reply

Email marketing provide the opportunity for more meaningful conversations with real people interested in your business, unlike direct mail. Merely throwing information to clients and prospects is a waste of time, so you should focus on the below three variables:

-          Appealing subject lines: the subject lines should communicate to the readers directly and appeal them something which stands out from the other emails in their inbox. Automated solutions that personalize your emails are the best ways for it!

-          A pleasing and peculiar voice: Making sure that your messages sound like they are not automated but it has come from a real person who cares. Because if a reader has opened your email doesn’t mean they might read it whole.

-          Targeted content: Dividing the email lists by the demographics of the readers would make it easier to create a resonating message according to readers’ interests and needs. This will make them attracted towards taking up an offer or engage with you.

Encouraging the readers to actually respond to your emails is important and this is the sure shot way to make the subscribers understand that you are interested and responsive to them!

Make it personal

Adding personal elements to your emails attract the readers more. Replacing short codes with the recipient’s name when the emails are sent out makes the reader feel attached towards it. Creative subject line along with a personalized messaging content lead to more chances of response. Besides, you can also segment your content to particular portions of your audience.

Keep your emails out of spam folders

Your emails will never see the daylight if at all they are flagged as spam although constructed carefully. You should make sure your recipients have opted into your emails so that you don’t run afoul of spam acts!

Try avoiding the use of capital letters, too many exclamation marks and exaggerated or hyperbolic phrases. If your emails have poorly formatted HTML then they will be handled as spam. Spam filters are different and hence if your email passes through one filter but might get flagged by another.

Your emails should look clean and crisp

If your email has been opened due to an engaging heading, then you must make sure to keep the readers’ interest intact. Which means you must use short paragraphs and the keywords and phrases should stand out with relevance to your readers. You must include bullet points and vital points to help people skim the content. Inserting illustrative images that seem relevant to your content is also a vital step. Some email providers block images or consider them an indicator of spam hence, images should go with the content.

Include interesting links and calls to action

Increasing traffic to a site and the landing page is the main aim of most email marketing campaigns. In simple words, no clicks means no customers. So, giving the readers more than one opportunity to interact by including visually striking buttons along with the text brings a call to action. The more exciting action leads to more enticing to the audience.

Make emails mobile-friendly

Most of the people first reach for their mobile phones as soon as they wake up in the morning. 66% of emails are opened on the smartphones or tablets. Your emails should be optimized for viewing on these devices so that you don’t miss out on a huge number of clicks.

Testing

Sending mass emails without double-checking your content and messages would never work and you will end up looking foolish and unprofessional. You must ensure that all your links work and if any personalization short codes aren’t failing. Along with testing the content on different platforms, experimenting with different subject lines, calls to action and body text also helps to understand what would be more engaging to your audience.

To test your emails and their effectiveness, there are various email tools that allow you to compare the results of different versions of your emails but nonetheless you can run the tests on your own. For this, you can try sending your emails on different days of the week or different times of the day to see when you get the best response rate.

Track your data

Tracking your data is vital than the platforms and content. Tracking on how many email addresses were undeliverable or what time of the day people opened your message are some of the tiny details that can show your email’s performance. Tagging your emails with custom campaign tracking can show you how your emails are driving traffic to your landing pages and how the visitors behave once they arrive on your site are all can be reviewed if you are using Google Analytics on your website. This will help you tailor your marketing message to people who will use it.

Don’t overwhelm your subscribers

After catching up with all the tips, you might want to start sending out emails but you should also be aware of how often you send messages to your list. Flooding the readers’ inbox with all the marketing messages may annoy them and they might unsubscribe you! So it is important that you don’t overwhelm your subscribers.

Above all else, provide value

If you don’t want your emails to end up in trash then you must provide your audience something that sticks with them, that keeps your business on their mind, be it educational information or operational messages about your service or marketing messages about the products that you offer!

This is just the beginning

Being successful in email marketing is a process and also a combination of good analysis of data and planning to make improvements to your campaigns. But the only way to learn and improve is to start emailing and applying these Email Marketing Tips in your plan!

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Significant Trends in Digital Marketing – Part 3

After having a good read on the first and second part of the significant trends in Digital Marketing, let us have yet another joy-ride with the third and the last part of the article about more trends in the list. Let’s begin:

Human-First Data Experiences

Personalized emails, content choices and products help consumers feel catered to. Personalization is still the way consumers prefer to. They reinforce the feeling that they have built a close and personal relationship with the brands they have bought products from.

But there is a thin line between the personalization of products and services and personalization which sometimes crosses a line and becomes creepy. Marketers keep a human-first data experiences into consideration to understand the likes and dislikes by designing advertising experiences with value in mind.

Being transparent with the consumers about why they’re seeing certain ads and why they’re receiving specific recommendations is also a way marketers can keep a track of the data. Even giving the consumer a say in the type of data-sharing experience they have with your brand is also a part of this data experimentation.

The savviest marketers will have to develop campaigns which make the most of consumer data to improve consumer experiences and raise conversion rates. This trend is normally seen in the B2B eCommerce, B2C eCommerce and even from savvy online companies operating in the services industry.

However, they’ll do so while respecting the consumer’s preferences and personal boundaries regarding their sensitive information.

Progressive Web Apps

People relying on their mobile devices is increasing in numbers and with this they have become more comfortable in accessing the web. With this the mobile compatibility has also become critical. Apps on the smartphones are terrific ways to stay connected to the consumers. However, these apps are still often either on Android or iOS exclusive!

Progressive web apps (PWA) provide the streamlined experience of an app and comprehensive experience from the website as well. In this way, PWAs strike an outstanding balance between the two. These are the websites with an app’s functionality. These can be accessed offline, with speedy load times and enabled push notifications.

According to the expert predictions, the number of smartphone users will rise to 7.5 billion by 2026 and digital marketers can expect the prevalence of PWAs to grow with it and they can get prepared to stay ahead of the curve.

Security- First Priority

Website security has become the most essential priority nowadays. Every consumer wants to be and feel safe with the brands they do business with. Before you count them as your loyal consumers, they need to feel safe which you can provide by safe shopping interfaces and overall security of their privacy on your website.

Web visitors get an idea in fraction of seconds whether the websites they are visiting are safe or not. If it doesn’t seem safer to them, they would immediately leave the webpage and go somewhere else. This will not only have a high bounce rate for your business but even your Google ranking will also fall.

For avoiding all these, you will have to enable HTTPS protocol for your site which will help to signal that is a secured webpage to visit.

Displaying a trusted security will seal consumers and they will recognize right where everyone can see it, as well. To maintain and inspire the trust of web visitors, clean designs and quick load times will also be helpful.

Diversity and Representation

These days, savvy marketers have noted that modern consumers have become socially aware and they not only expect to see themselves represented in the media but they expect the same for their loved ones, too. Being featured in media and advertising is a part of grand spectrum of humanity. This inclusivity has not remained just a human resources concern but diversity is a big deal now.

61 percent people feel that diversity in advertising is more important which has also been concluded in research conducted by Adobe. Furthermore, 38 percent mentioned that they trust brands that ran inclusive ads more readily.

If you want to keep your brand and company growing, representing and identifying the millennial market is essential. This diversity can be shown by using different languages and different people with cultural dynamism and tailoring an effective message with strong imagery is must.

Wrap Up: Thorough Planning Leads to Successful Marketing Campaigns

Digital Marketing trends are not only just powerful but also predictable and this is something really great about these trends. Some good amount of research and planning is all that we require to stay ahead of the game and achieve great results.

Now that you are aware of the latest trends, you must start applying them in your latest digital marketing strategy and see your brand growing each day.

Get started today if you haven’t yet already!

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Significant Trends in Digital Marketing – Part 2

In the first part of the significant trends in digital marketing, we saw how interactive content, conversational marketing, voice search optimization, hybrid events and gatherings and social media stories have been trending. Along with them being in trends, there are a few more trends in the list that we will see in this part of the article. So, let’s get started:

Geofencing

Marketing based on the location was already around but it has been evolving and digital marketers would definitely want to be aware of it. Geofencing is quite an innovative marketing technique that would keep on growing with the expansion of mobile technology.

Marketing to the consumers on a real-time basis is a next level geofencing locational marketing. Geofencing is normally used to help the consumers locate the products and services they need on a quick basis to the tune of great success. For an instance, if a user wants to explore a specific place, shop or restaurant, he would keep on receiving notifications with appropriate messages when he enters the radius of the place he wants to visit.

Even associated advertisements are also playing a guessing role of finding places, securing a place to stay while travelling and a lot more. People find such notifications quite useful and helpful, hence increasing the conversion rates.

This will grow even bigger for the brands as a reliable source to get more digital users and consumers through the doors of physical location.

First-Party Cookies

Now a days, there is a rise in the numbers of people being concerned about their personal information being used and for this reason even laws are getting strict and enter the books which drastically restrict the marketers can do with such data. Due to this, the pending end of the third-party cookies are being looked over by the marketing world.

Till date, third-party cookies were the driving force behind the major marketing tools that are widely used, and they even made it possible to collect ample amount of data that actually could be used to personalize their advertising and make the marketing campaigns accurate.

Marketers will be forced to rely on only their own collected data with a switch to the first-party cookies. But this will make it more mindful for the companies to collect the data and would also be in-line with the “people first” approach to marketing which is also trending.

To maximize the number of helpful data collected from the audience can be used to leverage the reach and power of multiple marketing channels. Inviting the consumers and visitors to opt into your data collection efforts in a friendly yet polite manner. Employing a fully transparent approach to use the consumer’s data. Giving a chance to modify the data collection to the web visitors are all a few tips for the first-part cookies to be added in the marketing campaign. Letting the consumers and visitor’s feel that they are on the driver’s seat is the key part of this trend.

Green Marketing

This is also known as environmentally responsible marketing. The younger and modern generation has become more inclined towards sustainability. According to a research, 75 percent of millennials are ready to pay more for the sustainably manufactured products. This is why even brands are looking towards the current social trends and get coveted through younger audiences.

Sustainability is an incredible way to gain a substantial competitive advantage and leveraging the potential sustainability of your products and services is very essential.

Weaving green ideas and business practices into the ongoing company culture, showing that your brand supports green initiatives and certifying your business activities with the sustainable goals declared by the international organizations. These are some of the ways that can be included in your marketing plan and can be showcased on the social media streams to increase the conversion ratio.

Collaborations with Influencers and Creators

Due to the pandemic, the number of social media influencers and digital creators have increased and still rising. And as the trends are showing, it would continue to boom and grow. To make a good living, the youngsters and forward-thinking people keep on doing something which also feeds their souls and for them, independent creatorship is a perfect fit.

Influencers and creators play an essential role at making and building personal as well as organic connections with the consumers. It is extremely crucial for the brands to reach out to these independent influencers and digital creators to form mutually beneficial partnerships.

Even consumers, these days, find it easy to follow and get connected to the influencers on social media. They would even take a note of their favourite influencer’s suggestions and opinions. Hence, brands partnering with the right influencers would have the priceless access to new and highly convertible consumers. Collaborations with the creators and influencers will be highly influential as consumers continue to shift their focus from traditional options to online media. Number of creators will increase as they continue to supplement blossoming social media presences with monetization options of their own.

To be continued…Again…!

With yet another set of significant digital marketing trends, we assure you that we have more in the bank. So, keep your guesses high and wait for yet another week to read through more trends! Ta-Da!

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