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Should You Change Your Keyword Or Should You Increase Session Duration?

Should You Try To Increase The Session Duration Or Simply Give Up, Cut Your Losses And Move On By Choosing Another Keyword? We Show You How & Why And Also Give You The Tools To Do It All For Free! Caelan CHEESMAN | ADMIN We've all heard it before haven't we? The words "bounce rate" or "increase the session duration" of your website. People often refer to it as a single-page session because it's how a user lands on a site and then they leave almost immediately without visiting another page. To keep both your visitors and Google happy we're always looking for ways to reduce bounce rate or, to put it another way, looking for ways to increase website session duration. But How Do You Go About Doing That? Well, I'm going to show you 15 powerful ways you can do that right now. So let's get straight into it. 15 Steps To Reduce Bounce Rate And Increase Session Duration Read the full article

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Simple Way To Seize More Traffic From Voice Search Optimization

Alexa, Siri, Cortana, Google Assistant… they are just some of the artificially intelligent virtual assistants we know and use every day.And because of these virtual assistants, voice searches are starting to replace traditional, text-based searches. It is predicted that 50% of all searches will be voice searches by the end of 2020. It’s no surprise, considering that doing a voice search is faster and easier than typing on a keyboard or screen. So, what can you do to ride the voice search wave and seize more traffic?Featured snippets seem to be a part of the answer. After analyzing 10,000 Google Home search results, Brian Dean from Backlinko found that 40.7% of all answers from voice search are pulled from a Featured Snippet. Therefore, appearing in a Featured Snippet may help you rank in voice search. Source: Backlinko So, Knowing That People Like Brian Dean From Backlinko Are Getting Excited About Voice Search I Have Put Together A Total Of 7 Other Steps You Can Take In Order To Get Your Business Ready For Voice Search. So, just to recap the importance of voice search. Voice is everywhere, especially with the rise of such home devices as described above, and everyone is talking. Lets look at that statistic again ... That by the end of 2020 over 50% of all searches will be voice searches. That's HUGE ... that's amazing! Also, 65% of people who have a Google Home or an Amazon Echo say they can never go back to life without them. Read the full article

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Want To Convert All Web Leads? Marketers Who Do This Are 9X More Likely

Follow-up is one of the top priorities when it comes to new customers coming into your business. They say it takes 7 to 10 times for you to follow up with somebody before they sign up. Now this might not be the case when you meet somebody face-to-face. I know a lot of us with our businesses, people search you out, they come and meet you face-to-face and it's a lot easier to get them signed up. But when they're coming to your website you have to build trust, you have to build a relationship. They have to know who you are, what you offer and that you can help them. So after you build a relationship with them you have to follow up with them so they might get to know who you are and what you offer, then you need to build trust, you can do this through automation. As online marketers, we use many tools, tips, and hacks to spruce up our lives and bring creativity into our days. But what it all comes down to in the end is lead generation and trying to convert all web leads. You see, lead generation statistics guide our everyday efforts, steering us in different directions.  And when it comes to lead generation, timing is everything. It’s also one of the hardest things to get right. Luckily, there are studies we can turn to for some guidance. For example, according to a study conducted by Inside Sales, marketers who follow up with all web leads within 5 minutes are 9X more likely to convert them.

The way you convert those website visitors into leads is by being able to interact with them whenever they’re ready. From using chatbots to email automation and ensuring you have a process to quickly respond to online requests, meeting visitors where they are and when they are can make a significant difference in your lead generation efforts. Source: slideshare.net and squirrly.co Read the full article

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What Does An SEO Consultant Do: Main Things You Should Know

Everybody Wants To Be At The Top Of Google Search Results But What Does An SEO Consultant Do In Order To Achieve This? And with SEO being the essential driving factor for this, many business owners are turning to SEO consultants to optimize their sites for Search Engines so that they can get their business found on Google and ultimately gain more customers. These services don't come cheap. According to Ahrefs, $2,563.20 per month is the most popular monthly retainer rate for SEOs who’ve been in business for 2+ years.

But what does an SEO consultant do?What it is that you are paying for when employing their services?In a nutshell, an SEO consultant's job description is to analyze, review and improve websites, provide expert advice and actionable recommendations to achieve higher Google Rankings, and monitor SEO performance. We are going to break things down a bit and take a closer look at some of the main duties and responsibilities that SEO consultants assume as part of their job description.Let's get to it. Analyze, Review and Improve Websites One of the first things SEO consultants will do is to generate an SEO Site Audit. ​Take a look and try out this free SEO Audit and Reporting Tool in order to get a feel for some of the many aspects typically covered in SEO Site Audits.

This is the step where they figure out the most pressing issues that need to be fixed, what's broken or missing from your site (from an SEO-standpoint) and also where they identify areas of opportunity they could execute on.Then comes the part where actions are taken to improve your website. Some consultants will just make recommendations, while others may work with teams to also implement the necessary fixes or improvements. This part is different depending on the business goals of each client and the site's needs, but some of the most common tasks performed at this stage include: Fixing technical SEO issues (such as broken links, duplicate content, poor SEO speed, missing ALT Attributes, incorrect sitemaps, and many others); Keyword research and analysis; Keyword planning/mapping (where keywords are organized into specific groups); Web page optimization; Content creation; Off-site SEO and link-building development. Provide Expert Advice and Actionable Recommendations With Search Engines algorithms becoming more and more sophisticated, the job description of SEO consultants has transformed to also include content strategy advice, social media strategy advice, as well as counseling related to link-building outreach.So, for example, an SEO consultant could suggest creating new blog categories to fill current content gaps or advise reaching out to specific types of publications to get links. Or they could indicate ways to use social media to get the amplification your content needs to rank higher.SEO consulting can also incorporate advice on advanced SEO techniques that can be used to maximize a site's visibility in Search Results. Examples include: targeting multiple keywords on a single page, optimizing for Featured Snippet and Google's Quick Answers box.

Verify Results and Evaluate Performance To monitor Search performance and determine the impact of implemented actions, SEO consultants will analyze traffic sources and generally look at metrics such as keyword rankings, organic traffic, conversion rate, linking domains, and more.Based on that data and what they learn from it, they will often then generate an Analytics report which can include a new set of recommended actions to be taken on a client's site to maintain or increase performance. Now Ask Yourself This... Not all SEO consultants will provide the full package of services listed above.However, there is no denying the fact the work they do is complex, as it incorporates a wide array of activities that require strong analytical, strategic and tactical skills.There are a lot of boxes listed under the SEO consultant job description. But what if there was a single piece of software that acted like a private SEO consultant and provided the same level of guidance?  Sit with that question for a bit.Imagine all the incredible opportunities that would open up for your business.Soon, you will no longer have to imagine it in your head, because we're working to be the first company to turn that into a reality. Source: Copied Directly From An Email To Me By Squirrly Read the full article

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Voice Search: Is Your Site Ready Or Not For 2020?

Voice Search: Case Study

Voice search, the technology that allows users to perform a search on the internet by verbally asking a question on a smartphone, smart device or a computer, is growing exponentially. In fact, some SEO specialists predict that by the end of this year, half of all searches across the Internet will be voice searches.So, the question that naturally follows is: How do you optimize your site for voice search?To help come up with an answer, Backlinko analyzed 10,000 Google Home search results and compiled the findings on what comes up in a voice search. More specifically, they investigated the role of 11 potential ranking factors (such as  Page speed, Schema, and HTTPS) on voice search results.Here’s a summary of some of their most interesting discoveries: PageSpeed seems to play a major role in voice search SEO. The average voice search result page loads in 4.6 seconds (52% faster than the average page). HTTPS websites dominate Google’s voice search results (70.4% of Google Home result pages are secured with HTTPS) Google prefers concise answers to voice search queries. The typical voice search result is only 29 words in length. Authoritative domains tend to produce voice search results significantly more than non-authoritative domains. Content with high levels of social engagement tends to perform well in voice search (the average voice search result has 1,199 Facebook shares and 44 Tweets). Writing easy-to-read content may help, as the average Google voice search result is written at a 9th-grade level. Google tends to source voice search answers from long-form content. (The average word count of a voice search result page is 2,312 words. Appearing in a Featured Snippet can help you rank in voice search. 40.7% of all voice search answers came from a Featured Snippet. For detailed data and insights, check out the full study here. Source: Backlinko and Squirrly Read the full article

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Guest Posts: How to Find Relevant Sites That Allow You To Submit Articles For Free

The Best How To Backlink & SEO Hacks Read the full article

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9 Must See Internet Marketing Tips

After A Few, Highly Actionable And Highly Effective Internet Marketing Tips? Here Are 9 Of The Best That Have Been Gathered Together By Squirrly SEO.

1/ How To Create The Perfect Instagram Post (7.4M Posts Researched)

With more than one billion active monthly users, Instagram is definitely one of the most popular social media platforms; one that you should use to promote your business and brand.However, the fact that a lot of people use Instagram doesn’t guarantee your success. From the types of posts to the hashtags used, to the caption subject and length, every detail must be carefully thought through and measured. So, how does the perfect Instagram post look like? To come up with an answer, Social Insider looked at 7,433,417 posts, and their study has revealed a few key ingredients for creating the most engaging Instagram posts.  Here are some of the internet marketing tips main takeaways from the study: Publish more carousels. Carousel posts were shown to receive a higher engagement rate per post - up to 5.13%. Keep your captions nice and short. Writing short captions of under 10 words increases the average engagement rate per post to 3.13% for carousels, 2.54% for images, and 2.35% for videos. Add more emojis. Data shows that the best performing posts have 20 to 24 emojis. That may seem like a lot, considering that most brands tend to only use one or two emojis/post. However, by using more emojis than most of the brands out there, you can stand out in people’s feeds. Create more contests, giveaways, and DIY posts, as they perform better than regular posts. Source: Social Insider

2/ Changing One Word Led To 46M Registrations (A Case Study)

Ten years ago, as consumers were just starting to discover digital photography, James Currier, a four-time CEO and co-founder of multiple venture-backed companies, helped create an online photo repository. However, despite the initial enthusiasm, Currier found it challenging to pick up new users. For their main call-to-action, they decided to go with “store your photos”. But they noticed that the word store was triggering people’s protectiveness, sparking user’s motivation to defend and collect.So they decided to experiment with a new call-to-action and replaced the word Store with the word Share.  ‘STORE your photos’ became ‘SHARE your Photos.’This made people feel like there were others involved in the concept, so suddenly the user psychology changed - as did the motivation.Sharing is an inherently social activity that most of us associate with affection and acceptance. It’s something that simultaneously triggers users’ altruistic motivation, as well as the motivation to show off.After making this seemingly small change, Currier's site dramatically boosted uploads per user, the rate at which users were sharing photos, and signed up 46 million people in just six months.“Just by changing that one word, we were able to motivate each person to send it out to 120 of their friends,” says Currier.Source: Reforge

3/ 68% Improvement In Conversions

As a marketer, pain is one of your greatest weapons. Of course, it’s not about causing your potential customers pain. It’s about leveraging the pain they already feel. Whether it’s anticipatory pain (the pain of something negative happening in the future), loss aversion pain (the pain of losing something) or current pain (something negative is happening), you can leverage it.  One way to do that is in your landing pages. Make sure that as soon as they land on your page, visitors are reminded of their biggest pain points. Then show how your product or services helps make their pain go away. It works! Instapage used a loss aversion headline to create a 68% improvement in their landing page conversions.Headline A: “Pinpoint and Eliminate Duplicate Content. ”Headline B: “Avoid Losing Traffic, Rankings, and Money.”By switching from a benefit-oriented CTA to one that instead focused on the pain of loss - losing rankings, traffic, money - they improved conversions by 68%. Source: Crazy Egg

4/ 86% Of Consumers Want To See This On Social Media (Research Study)

Today’s customers enjoy learning about brands through social media; there is no doubt about that. Companies know this, which is why it’s becoming harder and harder to cut through the noise and stand out on social media. One way to do it is by prioritizing authenticity. According to a recent study by HubSpot, 86% of users prefer a brand with an honest, authentic, and personalized social media presence.Internet marketing tips on how to build brand authenticity on social media: Share stories about your brand that connect with readers (this can be anything from a short story about the company’s history or a personal story about an employee) Focus on personal interactions. Comment on positive customer experiences and reply to any possible negative comments in a way that helps consumers see your organization as a team of real people dedicated to serving them. Share original images instead of generic stock photos. Post pictures of your team; behind the scenes images from office events, and so on. Source: Small Biz Genius

5/ 7.32% More Views On YouTube (Case Study)

By adding closed captions to their YouTube videos, Discovery Digital Networks (DDN) saw an overall increase of 7.32% in views for their videos.The greatest gains in views were seen during the first 14 days after adding captions, with a 13.48% increase. If you have a YouTube channel, consider adding closed captions. Closed captions are similar to YouTube subtitles.However, unlike subtitles, they not only supplement for dialogue but other relevant parts of the soundtrack – describing background noises, phones ringing and other audio cues that need describing. Both subtitles and closed captions (CCs) are valuable because they help open up your content to a larger audience, including deaf or hard of hearing viewers or those who speak languages besides the one spoken in your video. Plus, closed captions are indexed by YouTube search and boost your traffic.If you’re interested in adding your own subtitles and closed captions to potentially get more views, here’s a step-by-step resource from Google on how to do it. Source: 3playmedia.com

6/ Increase Dwell Time On Your Site (SEO Booster)

Dwell time is the length of time a person spends looking at a webpage after they’ve clicked a link on a SERP page, but before clicking back to the SERP results. Not to be confused with bounce rate or time-on-page. You can see why a metric like dwell time could be very important in determining searcher satisfaction (something Google cares greatly about).If you have a content-rich page, you’ll want people to stick around and absorb all that information after they land on your page from Google. It’s one of the ways you know that visitor finds the content on your page to be interesting and relevant. However, keep in mind that some people like to read articles. Others like to listen to someone else read them. Using a tool like Amazon Polly - a speech-recognition tool that will read the entire article out loud to visitors - can help you engage both groups to increase dwell time.If you’re interested in this but don’t want to use Amazon Polly, you can also check out some alternatives here.  Note! Dwell time must be considered in a mix of many factors, so it shouldn't be the only focus or reason you do something. Generally speaking, you should focus on broader improvements for a website that increases user engagement, and dwell time may increase as a result.Source: SingleGrain 

7/ How GrooveHQ Grew Their Customer Exit Survey Responses By 785%

Learning the reasons why your customers leave can be quite painful sometimes, but it’s always incredibly valuable.Whether they stop their service/product subscription, cancel their accounts, or unsubscribe from your mailing list, knowing why someone chooses to leave provides a way to continuously improve and move forward. However, it’s not easy to collect feedback and get people to share valuable insight. Alex from GrooveHQ knows this firsthand. He wanted to know why their customers cancel their subscription, so he decided to give customer exit surveys a try.He started sending emails to every customer who canceled their subscription: Subject: "Quick question"Body: "... Why did you cancel? ..."The result: almost nobody completed the survey (a whopping 1.3% survey completion rate). On top of that, most of the data they collected was useless. Then, he made a small change.Instead of “Why did you cancel?”, he asked, “What made you cancel?”The change led to a 19% response rate.One possible explanation is that “why did you cancel?” sounds somewhat cold and distant, putting the reader on the defensive, whereas “what made you cancel?” doesn’t have the same accusatory tone.Source: Groovehq

8/ Optimize Content For Featured Snippets And Get More Traffic

The holiday season is upon us, so for today’s hack, we want to share with you a quick SEO improvement you can make in less than ten minutes and actually see your traffic go up.  The hack: Use tables wherever it makes sense in your content. For example, say you have an old blog post that’s got some good information and data in it. You could go back to it and see if there’s a way to put that information into an easy-to-read table.Why? Because that’s going to help you out with SEO, in part because it’s going to help you land more Google featured snippets. A featured snippet is a search response shown at the top of a search engine results page that contains a summary of the answer taken from the page. There are 4 types of featured snippets that you’ll come across: paragraph, list, video, and Table.Here’s an example of how a featured snippet looks like:

The featured snippet shows up right under the paid ads, but before the rest of the search results. This result position is known as “position zero,” and it’s definitely a great place to be. So, go through some old posts that contain data and add some tables. It’s likely to help you snag some featured snippets that you didn’t have before.   Also, as you continue to create new blog posts, ask yourself if it would be better for the reader if it was in a table format. If it would be better for the reader, then Google will want to put a table out there as the snippet.  That’s how you’ll win that much-coveted position zero and most likely improve your rankings outside of the snippet as well. Give these internet marketing tips a try.  Source: Income School

9/ 22.3% Higher Engagement Rate - One Word

Landing in your customers/leads’ email inbox is almost like stepping on a landmine. Most emails will be deleted without ever being opened, and some won’t even make it out of the spam folder.Only the strongest emails will survive in this fragile and crowded place.However, it’s becoming increasingly hard for businesses in all niches to create strong emails that stand out from the vast majority of promotional emails that their audience receives on a day-to-day basis. Writing captivating subject lines remains one of the most effective ways to make sure your emails survive in the Inbox. But while it’s safe to assume that email recipients will prefer certain words over others, what exactly those words are is a lot harder to guess. SendGrid (email delivery platform) analyzed 5 million unique subject headers in nearly 18 million emails and here’s the internet marketing tips they highlighted: Subject lines referring to “yesterday” and “tomorrow” have higher engagement rates (20.5% and 22.3%, respectively) than “today” (11.8%). By using Tomorrow in your subject line, you can get a 22.3 % Higher engagement rate. Subject lines with “soon” have higher engagement rates (21.9%) versus subject lines referring to “now.“ Email subject lines that use the word “free” have significantly lower engagement rates (13.1% versus 17.2% for subject lines without “free”). Source: SendGrid Which One, Or Ones, Of These Internet Marketing Tips Will You Use To Improve Your Online Internet Marketing Presence? Read the full article

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Do This To Get 55% More Engagement On Twitter.Com

As Far As Social Media Marketing Goes, Twitter.com Is One Of The Big Dogs

There are over 321 million monthly active users on Twitter, so it’s easy to see why it’s one of the platforms that most marketers would benefit from joining when doing their social media marketing.Question is: how do you get those millions of users to engage with your content: by retweeting, favoriting your tweet, clicking on your link, responding to your tweet, and so on? Well, a Twitter internal study of 3.7 million accounts showed that Tweets with a GIF gained 55% more engagement than those without. Surprised? GIFs may be relics of the old internet, but they are still very popular in social networking. And just so it happens that someone at Squirrly is a GIF enthusiast (read junkie) but we won’t give out any names.We turned to him for the best sources of GIFs out there. And here’s the list he came up with for finding the perfect GIFs for any post, mood, and occasion.  ForGIFs.com

GIF Bin

GIPHY

Reaction GIFs

Do you use GIFs in your tweets? If not, maybe it’s time to start. Source: Twitter Business

So Are You New To Twitter.com? What Is Twitter Anyway? What Are The Basics You Need To Know?

Founded in 2006 Twitter is a social network that allows users to send messages called tweets. These messages can be read by that person's followers and the wider world. Twitter is completely open with anyone able to read someones tweets unless they've been set to private.Because of this openness, Twitter is a public and accessible space where anyone can sign up for a Twitter account (it's free), connect with others and share their experiences and thoughts online.But How Does Twitter.com Actually Work?To post tweets and interact with other people you need to have an account. When setting up your account you have to choose a name or handle, this starts with an @ symbol and this is how people can communicate with you directly. In the screenshots of my Tweets below you can see that mine is @websitejoint. Once you've got set up you can start tweeting.Tweets are limited to 280 (previously 140) characters and if you go over this limit you won't be able to post your message.You can make your tweets stand out by using pictures and gifs which are animated images like this one which uses a picture below:

Let's Take A Quick Look At The Anatomy Of A TweetBelow is a Tweet from my account. I've used a picture to make it stand out and you can see that the tweet has come from my account as it has my website name, profile picture (I use a "thumbs up" icon) and my @ handle at the top as well as information about when I tweeted (3 hours ago in this case).

Along the bottom are some symbols which allow you to interact with the tweet and also some indication showing if people have already interacted.1. First up is the speech bubble symbolBy clicking on this you can reply directly to the tweet in question and your comment will appear directly below the Tweet.Any conversations posted like this can turn into a chain so people can follow a conversation as it growsIf there is a number along side it then this indicated the number of replies the Tweet has received (even if a reply has previously been deleted).2. Next is the double arrowsThis is the retweet button. By clicking this you can effectively tweet an exact copy of the original tweet to your own followers.People often do this because they like the tweet and want other people to see it.3. We also have the heart symbolThis allows you to like a Tweet, a bit like the thumbs up symbol on Facebook. This heart symbol was a new addition to the history of Twitter around 4 years ago when it successfully replaced a star which previously allowed people to favorite a Tweet.4. The next Twitter smbol is the up arrowClicking this shows you a drop down list of extra actions - Send via direct message, Add Tweet to bookmarks and Copy link to Tweet.

5. Finally is the 3 bar symbolClicking on this open that particular Tweets Analytics. Here you can find useful information such as Impressions (the amount of people who have actually seen this Tweet on Twitter) and Total Engagements (the amount of people who actually interacted with the Tweet).

Right Back To TweetingIf someone Tweets a message with your app name in it you'll get a notification that someone has mentioned you and you can then check out what they said and respond accordingly. This type of conversation is visible to anyone, even more so, if someone follows both you and the person you are talking to.However, Twitter also has a handy direct messaging system for those conversations you want to have in private. You will have a feed as part of your account which will show your tweets from people that you follow.You can make this feed work for you by following people that are interesting or useful for you to follow because they work in an area that you want to move into as part of your career or they're doing some cool research you want to keep up with for example.Twitter Is About InteractionYou might also want to encourage people to follow you so they can see what sort of stuff you're posting about.Aside from using links, images and gifs, which will increase the chance of someone interacting with your tweet exponentially, you can also use hashtags.Hashtags are a popular and important part of the Twitter language.Any hashtag starts with the hashtag symbol (#) and can be any combination of letters or numbers but they must be a continuous string #likethisoneAs soon as you've written your hashtag term it will become a blue link. If anyone now clicks on that link it will create a feed with all the tweets that are around Twitter using that same hashtag.But Why Is This Important?Well first of all the hashtag often denotes or emphasizes the subject of your Tweet. If someone is looking for what people are saying about that particular subject then using a hashtag increases your chances of being spotted among those 500 million plus Tweets that get sent every day!Do check for existing use of your hashtag so your tweets don't get mixed up with another conversational topic and also try reading your hashtag out to yourself to make sure you don't accidentally tweet something a little bit rude like pen island did!As with anything online, the freedom to communicate on Twitter.com can be taken advantage of, so anyone can post anything they like even if that content is abusive or targets certain people. However, Twitter assures us that they are working hard to improve this unsavory part of internet culture and gives you lots of options to block mute and report anyone who might be causing trouble.Twitter is, by its very nature, very informal so do try to use it that way. Have fun, use pictures and use hashtags or other peoples @ handles to create conversations or get involved with existing ones.Source: Video Read the full article

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How To Increase Organic Traffic For Your Website By 58%

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Google Game Changer: Top Google Rankings With The Focus Pages Method

Focus Pages Really Is The Google Game Changer You’ve Been Waiting For

Focus Pages is a fantasic new SEO innovation that you cannot find in SEMrush, MOZ, or even in aHrefs!It really is a complete game-changer because it actually tells you what to do with each and every page in order to make it found on search engines.Just turn RED elements into GREEN inside the Focus Pages section. That’s all you need to do. That really is all there is to it! PURE GENIUS!This offers details for every item and a corresponding action button which you can press to start turning the red elements to green. It’s a simple, guided flow that you can easily follow regardless of your level of SEO expertise and knowledge. If you keep turning reds to greens, you'll keep improving your chances of ranking. If you reach 100% for a page, you’ll know that you checked all the boxes to ensure page will be found on Google.With Focus Pages, you’ll always know what the next step is to go from A to B(etter) Rankings.

Achieve Tremendous Success With The Focus Pages Method

This method works -  as shown by the numerous success stories from different people who followed the "navigation" instructions offered by Focus Pages to rank on Google and supercharge traffic to their sites. Agencies, freelancers, business owners, affiliate marketers, professional content marketers - they’ve all been insanely successful thanks to the guidance provided by Focus Pages.For example: see how Drew, a small business owner,  ditched his $4,000 USD / month consultants. He ended collaboration with them and went his own way (powered by the new PRO version). In just a few weeks he even outranked his supplier.Or see how Dawn, an affiliate marketer, finally stopped feeling frustrated with SEO once she discovered Focus Pages and began receiving customized steps to improve rankings.

Want another example? Here’s a success story from a digital marketing company that called Focus Pages a secret weapon for top-ranking pages.

I could keep going…but I want the next success story to be yours. Read the stories I shared with you here. Learn from them. Understand how Focus Pages can help you rise to the top of Google Search Results with this Google Game Changer. Source: Squirrly Email Read the full article

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Turn PLR eBooks And Videos Into Physical Books, CDs And DVDs (To Sell More ...)

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SEO Ranking Factors For Top Ranking Pages On Google

SEO Ranking Factors Are Like A Moving Target. With Squirrly SEO: Focus Pages, You Will Be Able To Take Better Aim.

One of the biggest challenges that always comes up in conversations I have with site owners, bloggers, and marketers has to do with navigating Google’s ranking algorithms.SEO ranking factors are not a flat, one-point checklist. It’s more like a puzzle with many moving parts; a maze that you can easily get lost in if you don’t have the right guidance.With Squirrly SEO: Focus Pages, you’ll finally step out of the maze. The Focus Pages system provides turn-by-turn guidance to help you navigate Google’s ranking algorithms and reach that dream destination: the 1st Page of Google. Focus Pages takes care of interpreting highly-complex data for you and passes it down in the form of tasks that you need to complete to reach Search Engine success. "Just like you use your car’s GPS to get the fastest route to your destination, you can use Focus Pages to generate a customized path to Search Engine Success for each one of your pages." It’s like a Built-in navigation system for ranking high-value Pages on Google.

Introducing Focus Pages: the Assistant that Maps the Road to Better Rankings.

Google determines who should land in the first 10 results of every single search query by using Ranking Factors. The company has big checklists of what every single page inside your site needs to have in order to achieve the first positions in Google search.Don’t you wish you had that checklist in your hands? Now you can. Focus Pages brings everything that matters for Google today into focus - providing you with: ✔️ Precise SEO Checks that are relevant to how Search Engines work today.  ⚠️ Notifications on problems that are stopping you from reaching the 1st Page of Google (with detailed instructions on how to solve them)

 A gamified experience for working on tasks. Red is for signaling problems and green is to cue your wins. The end goal is to turn everything green inside your Focus Pages section. When you do that, your pages have a real shot of achieving high Google Rankings.  Right now, we (the Squirrly company) are the only ones that provide this. Check Out A Few Example Screenshots:

Learn more about SEO Ranking Factors and the Focus Pages system here. Read the full article

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Expect The World From Our Affiliate Marketing Training Course.

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Online Freebies: 81% Are Persuaded By This

Whether they take place online or offline, events can help you increase brand awareness and generate more sales and customers for your business. That’s if you get people to be a part of your event in the first place. If you’re hosting a webinar, an online launch event for your new products or services, or an offline conference, you’ll obviously want people to participate, right? But do you know how to motivate more people to attend? According to a study cited by Gemba Marketing, these are the TOP 5 most powerful incentives:

1. Free samples or other giveaways: 81% are motivated by this;2. A discount or special offer is provided: 54%3. Learning about the product or service being promoted: 49%4. Liking the brand or company putting on the event: 46%5. The event looks interesting: 46%.The main takeaway here is that participation is mostly rooted in the acquisition of free stuff. Free samples, free trials, buy one/get one free, free eBooks, free access, free upgrades - these are all powerful incentives that will motivate more people to “line up” to attend your event. Source: Gemba Marketing Read the full article

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Back Linking: Unlinked Mentions Strategy

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Amazing Email Signature Hack

How To Make The Most Out Of Your Email Signature

They do say that first impressions are important, but what about last impressions? If you, like most of us, use email to conduct business (I'm sure you do), then your email signature represents one of the final points, probably THE final point, of communication a customer has with your brand or service. Therefore, it really is SO important to make sure that your email signature not only looks professional but it’s also FULLY informative as well. In addition, a good email signature is usually quite simple in design and has a clean color palette.However, this doesn’t mean you can’t get creative! There are lots and lots of ways to make the most out of your email signature and take it to the next level. For example ... "Your email signature can be a good place to reiterate a call to action or highlight a message that you want people to take away from your email." Customers actually read things in this section, so instead of hiding your footer in a tiny font, why not make it stand out!Let’s say, for example, that you’re sending a newsletter to your subscribers with your latest blog posts. Your primary call-to-action is most likely going to be to read the blog posts. However, instead of just signing off with your name, you can also include a fluorescent yellow call to action, inviting your subscribers to learn more about your products, services or brand. Take a look at the image below. This is how KISSmetrics did it in one of their weekly blog post updates:

That CTA is hard to miss, right?Note! You can also use a postscript (P.S.) rather than a signature for this if it feels more your style. The bottom line is that every single line in your emails is an opportunity to educate subscribers about your company, brand or services. No copy should be wasted copy. Source: Getvero.com and Squirrly Read the full article

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Amazing Email Signature Hack

How To Make The Most Out Of Your Email Signature

They do say that first impressions are important, but what about last impressions? If you, like most of us, use email to conduct business (I'm sure you do), then your email signature represents one of the final points, probably THE final point, of communication a customer has with your brand or service. Therefore, it really is SO important to make sure that your email signature not only looks professional but it’s also FULLY informative as well. In addition, a good email signature is usually quite simple in design and has a clean color palette.However, this doesn’t mean you can’t get creative! There are lots and lots of ways to make the most out of your email signature and take it to the next level. For example ... "Your email signature can be a good place to reiterate a call to action or highlight a message that you want people to take away from your email." Customers actually read things in this section, so instead of hiding your footer in a tiny font, why not make it stand out!Let’s say, for example, that you’re sending a newsletter to your subscribers with your latest blog posts. Your primary call-to-action is most likely going to be to read the blog posts. However, instead of just signing off with your name, you can also include a fluorescent yellow call to action, inviting your subscribers to learn more about your products, services or brand. Take a look at the image below. This is how KISSmetrics did it in one of their weekly blog post updates:

That CTA is hard to miss, right?Note! You can also use a postscript (P.S.) rather than a signature for this if it feels more your style. The bottom line is that every single line in your emails is an opportunity to educate subscribers about your company, brand or services. No copy should be wasted copy. Source: Getvero.com and Squirrly Read the full article