roshellecoghlan - Tumblr blog

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Flat mag group project; the wandering eye

Concept

Option 1

Option 2

First attempt

WIP

Another option

Final design

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Classmate brief activity:

BRIEF

Business name: Andalucia

Details: Emma Lauren 0400000001. emmasemailaddress@emailaddress.com

Overview/audience: early 20s/30s. Statement rings. Handmade. Flat gold. Mediterranean/spanish/coastal. Gems. delicate.

Vision/objectives: be known. Consignment. Exclusive clients. Abstract + simple text(neat and simple)

Tone of voice: sophisticated but not stuffy, not too fancy. Accessible. Effortless.

Scope: Logo/name/packaging(box)

Budget: unlimited

Timeline: 3 weeks

QUOTE

Logo/name/packaging

Online presence/packaging

PDF

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This is my working page for my own business logo. The final is below.

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Four Icon Challenge

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Not a very original concept

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T-shirt design. Combined both options (analog/I put a spell on you) into one illustration. There is an option to put a slogan on the front of the cauldron, can’t currently think of a witchy pun.

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This is all the pages as they are in the final calendar. I arranged them sort of fading from one colour to the next. I arranged them around June being purple for Pride month (the photo is some pride flags I spotted on a drive home and pulled over to grab a quick photo of in peak hour traffic). All the photos are mine, some are old some are new taken specifically for the calendar.

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Once I finished the calendar I decided to bring back the camera outline for the front cover, I thought it worked better for the cover and I really wanted to use it somehow. I’m really pleased with how it turned out.

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This is where I ended up with the grid. Instead of using a table I just made a rounded rectangle and repeated it to make the grid. 

Second image is my page of icons in progress. I didn’t use all of them and some I used for multiple holidays of the same theme or denomination. (some of the icons didn’t survive the size scale down but they look fine on the actual calendar pages).

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I decided to go with the film border and after trying and failing for days to make the camera outline design work, I decided to go with a simple grid. This is where I thought I was done but I soon realised I needed 6 rows instead of 5 for the months of May and August. I also discovered that there is no easy way to make the inside of the grid square rounded because that function doesn’t exist, you can only make the outside edges rounded, so I decided to just start the grid again and use shapes instead of a table.

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After showing my initial design to Brett, he suggested I try a film border instead of the digital camera icons. This is my first try of that.

The second image is my slide from the week 4 presentations. I created some icons to represent the public holidays on the calendar and showed both ideas for the photo to get opinions.

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This is my first mock up of my calendar design. I used an image of an actual digital camera to get the outline of the camera shape and made the screen section bigger to fit the calendar grid in. For the image up top I overlaid the camera setting icons to make it look like a camera screen.

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Activity 2 - grids in indesign

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License plate task

Outlined the skyline of Sydney city and used it for the background of the license plate. I decided to go with a rainbow gradient for a Pride themed plate but I couldn’t decide if I liked it better with the rainbow as the background or as the skyline.

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My original calendar concept. I wanted to make the functional calendar part of the calendar look like it was on the screen of an actual digital camera, with the controls and buttons. Then making the image on top my own photos of various nature themed landscapes/subjects with the overlay of the settings/controls that would be on the screen on a digital camera.

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Activity 1

Watched and followed along with a few tutorials on lynda and I’m starting to sort of get the hang of it(very basic hang of it). I decided to make the figure in colour and add a background of one of the artist’s major themes (perfume, album art etc). I’m happy how this one turned out. (it’s Ariana Grande if you hadn’t guessed yet).

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Activity 1 WIP

Still wrapping my head around using illustrator, finding it very difficult and unintuitive. This is the basic silhouette of the face with shapes, I went with a full body design because the person is more recognisable by her style and hair rather than her face.