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Build the Business you Want - Making Money

2025 is the year to Thrive. Are you Ready to transform your business into a lasting success? Join us on Feb 5, 2025 for the Making Money workshop – the first session of the Build the Business You Want series!

https://salesscalability.ca/#

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Life is played on a 6-inch ground

In the battlefields of life, victory is not determined by the size of the field, nor is success in business defined by the grandeur of a building. Instead, the true battleground is the six-inch space between your ears – your mind.

Renowned psychologists, philosophers, and researchers all affirm this truth: life is not merely what happens to us, but what we make of it through the decisions we take moment by moment. Each decision either propels us forward or sets us back. Remember, even indecision is a form of decision.

Amidst the rapid evolution driven by technology, digital tools, and artificial intelligence, there is a growing need to consciously cultivate and invest in human intelligence.

We have transitioned from an era where “Information is power” to an age of information overload. One of the greatest challenges we face today is processing the right kind of information to make informed decisions. The proliferation of fake news, manipulated images, and misleading data often sends confusing signals, leading to poor decision-making.

A recent personal initiative to expose fake news on platforms like WhatsApp and Facebook highlighted how susceptible we have become to believing and acting on unverified information. The information we consume shapes our decisions, whether we are aware of it or not. Once we have seen or learned something, it influences our thoughts and actions.

This six-inch space between our ears constantly processes stimuli that trigger our emotions, feelings, and decisions. We must choose carefully what we feed our minds. For instance, not every message needs to be read, and not every video requires our attention.

Today, we are required to make more decisions than ever before, and we are bombarded with more stimuli to guide these decisions. Without a conscious effort to filter and invest in the quality of information we consume, we risk becoming slaves to artificial intelligence rather than its masters.

While technology is a powerful tool, it must be wielded wisely. As the saying goes, “A fool with a tool is still a fool.” It is not the technology itself but how we use it that determines our success. By nurturing our human intelligence, we can ensure that we use technology to enhance our lives rather than dominate them.

As senior leaders, the responsibility to navigate this complex landscape and set an example for others is paramount. Invest in your mind, make informed decisions, and lead with wisdom and clarity. Your ability to harness the power of human intelligence in the digital age will define your success and that of those you lead.

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You do know that the Map is not the terrain, right?

Sales Leader, It’s important to stay focused on the models and frameworks but also to remember the reality of Sales lives in the field.

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In the slightness lies the magic

Consider this when radio gave way to television a lot of programming was initially the same with a slight difference. When print media gave way to digital media the same happened again, a lot of the stuff that was printed moved to the internet with slight difference. Today we have multiple platforms like Facebook, Twitter, Linkedin, Instagram yet all have a slight difference.

The power lies in being similar but not the same!

Similar cause that helps for easy transition for the user. If it’s too drastically different it would dissuade people to move freely.

The slightness though is the reason people stay.

Now apply the same stuff in sales. You operate in a marketplace where your competitors also have similar offerings. The magic lies in slight difference between them and you. The difference is not always a product or a feature of the product. It could be in the experience you create, or in the engagement process you follow or just in the way you present your value proposition.

Neuroscience tells us that we look for differences to make a decision. If two things are the same I will look for a criteria that makes it easy to decide. The criteria of difference! This is where the slight difference sets you apart.

Working with sales professionals over the years I have realized how easy is it to fall into the “me-too” trap and the struggle to differentiate is real. The important thing to know is that the difference doesn’t need to be big or something that makes you stand poles apart from your competitor but just the slight difference will stand out.

So next time look for the slight difference you can make.

Though we talking in context to sales this magic of slightness is equally applicable in marketing and in every other aspect of business or personal life.

In slightness lies the magic, we are similar but never the same!

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https://salesscalability.ca/#

What's driving buying decision for your customers?

As we start to review sales data from 2024 we do know sales cycles are getting longer and more buying influences are getting involved in decisions to be made

Here is the reason why? https://calendly.com/salespractitioner @jillofall

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https://salesscalability.ca/#

Do you know the difference?

Very often sales process, sales methodology, and skills get used randomly. It is the season for sales enablement planning for 2025 so a good time to be clear where are you making your next investments.

Book your appointment Now

https://calendly.com/salespractitioner

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https://salesscalability.ca/#

🌟 Unleash Your Inner CEO! 🌟

Ever wondered why top CEOs swear by vision boards? They’re not just a 2025 fad—they’re your secret tool for staying laser-focused and motivated!

Join us on January 15 for a hands-on Business Vision Board Workshop. Whether you're aiming to grow your brand, launch that genius product, or streamline operations, we'll help you map out your 2025 goals.

👉 Sign up now and make this year your most successful yet!

https://calendly.com/salespractitioner

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“25 Most Influential Women in India” – CEO Magazine, 2017

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Remote Work, AI, Global markets - all the elements that build a strong case for having Sales Kick-offs as a way to set the plan in action at the beginning of the year. Here is a curation of what sellers say about SKOs and how can you make them successful. Reach out to priya@salesscalability.ca https://salesscalability.ca/# for more support on Executive Talks and planning an effective Sales KickOff