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Latest Careers for B.com Graduates

In today’s competitive job market, B.Com graduates have a wealth of opportunities awaiting them. With the right skills and knowledge, graduates can carve out successful careers in various industries. Recently, Satej Infotech Pvt Ltd hosted a seminar at D.R. Mane Mahavidyalaya, Kagal, to discuss these exciting career paths. 

This blog post highlights the key opportunities explored during the seminar and how aspiring professionals can prepare for them.

1. Digital Marketing

In an era where businesses are heavily reliant on digital presence, digital marketing has become a crucial field. Companies recognize the need for effective online strategies to reach their target audiences. B.Com graduates can step into roles such as:

Digital Marketer

Social Media Manager

Online Marketing Strategist

Salary Scale:

Entry-level positions can earn between ₹3,00,000 to ₹5,00,000 per annum.

Mid-level positions (3-5 years of experience) can command salaries of ₹6,00,000 to ₹10,00,000 per annum.

Senior roles, such as Digital Marketing Managers, can earn upwards of ₹12,00,000 per annum.

Skills to Develop:

Knowledge of SEO and Google Ads

Proficiency in social media management (Facebook, Instagram, LinkedIn)

Understanding of online marketing strategies

2. Data Visualization & Analysis

Data is the new oil, and companies are eager to harness its power. Data analysts play a pivotal role in transforming raw data into actionable insights. Opportunities in this field include:

Data Analyst

Business Analyst

Data Engineer

Salary Scale:

Entry-level data analysts can expect to earn around ₹4,00,000 to ₹6,00,000 per annum.

Experienced professionals (3-5 years) can earn between ₹8,00,000 to ₹12,00,000 per annum.

Senior positions, such as Data Scientists or Data Engineers, can command salaries exceeding ₹15,00,000 per annum.

Skills to Develop:

Proficiency in tools like Excel, Power BI, and Tableau

Understanding of data analysis techniques

Familiarity with programming languages like Python for data analysis

3. Office Administration

Being a jack of all trades is increasingly valuable in the MSME sector. Office administration roles encompass a range of responsibilities, making them ideal for B.Com graduates. Job titles may include:

Office Administrator

Account Assistant

Social Media Manager

Salary Scale:

Entry-level positions typically earn between ₹2,50,000 to ₹4,00,000 per annum.

With experience, salaries can rise to ₹5,00,000 to ₹8,00,000 per annum for managerial roles.

Skills to Develop:

Mastery of Microsoft Office and Advanced Excel

Knowledge of Tally for accounting

Strong communication and organizational skills

4. Interior Design

Interior design is an exciting field that allows creativity to shine. B.Com graduates with an interest in design can explore various career paths, including:

Interior Designer

Studio Designer

Design Consultant

Salary Scale:

Junior interior designers can expect to earn around ₹3,00,000 to ₹5,00,000 per annum.

With experience, salaries can rise to ₹6,00,000 to ₹10,00,000 per annum for established professionals.

Skills to Develop:

Proficiency in design software like AutoCAD and SketchUp

Understanding of construction techniques and design principles

Strong communication and client management skills

5. SAP FICO

SAP FICO (Financial Accounting & Controlling) is a leading ERP software used by major corporations worldwide. The demand for SAP consultants is on the rise, presenting significant career opportunities:

SAP FICO Analyst

SAP Consultant

SAP Trainer

Salary Scale:

Entry-level SAP FICO consultants can earn between ₹4,00,000 to ₹6,00,000 per annum.

With several years of experience, salaries can range from ₹8,00,000 to ₹15,00,000 per annum.

Senior consultants can command salaries exceeding ₹20,00,000 per annum.

Skills to Develop:

In-depth understanding of financial processes and accounting principles

Proficiency in SAP software

Analytical skills and problem-solving abilities

Conclusion

The career landscape for B.Com graduates is diverse and full of potential. By focusing on developing relevant skills and gaining practical experience, graduates can position themselves for success in these dynamic fields. At Satej Infotech Pvt Ltd, we are committed to providing quality training and guidance to help students navigate their career paths.

For personalized FREE Career Counselling or to learn more about our training programs, contact us at 9156044824 or visit our website www.satejinfotech.in/training

Let’s embark on this journey toward success together!

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Meta Business Manager Introduces Festival-Specific Posting Feature: A New Era in Smart Social Media Marketing

Meta is taking significant steps to enhance the user experience and improve engagement for businesses across India. If you’re managing your social media accounts through Meta Business Manager, you may have noticed a new, thoughtful addition that rolled out this festive season—a prompt specifically suggesting a post for the Dussehra festival on October 12, 2024. This innovative feature is not just about scheduling regular content anymore; it marks a shift towards context-aware, culturally-relevant social media marketing.

In this Blog Satej Infotech Pvt Ltd a Social media Marketing Services Company In Kolhapur discusses the latest in the Social Media World.

Read below to get new updates:

Local Festivals Recognized on a Global Platform

For years, Facebook and Instagram have been powerful platforms for businesses to reach local and global audiences. However, with this new update, Meta is going beyond simply being a content-sharing tool—it’s becoming a smart assistant that understands cultural contexts. This Dussehra-specific prompt signifies Meta’s growing ability to recognize local festivals, events, and occasions, particularly in countries like India, where festivals are integral to social life.

Meta’s intelligent algorithms now seem to detect key Indian festivals like Dussehra, Diwali, Holi, and Eid, and prompt users to take action, ensuring businesses are not missing out on engaging with their audience on these critical cultural moments.

How This Feature Works

Meta Business Manager is commonly used to schedule posts across both Facebook and Instagram, allowing businesses to manage their presence on these platforms seamlessly. The new feature works by automatically recognizing upcoming significant dates—like Dussehra—and offering an option to quickly create and schedule a relevant post, Reel, or story.

For example, on the week leading up to Dussehra, a notification or prompt would appear on the Meta Business Manager dashboard, encouraging businesses to create festive content. This smart nudge not only helps brands stay relevant but also saves time, eliminating the need for manual festival-related post reminders.

You can expect Meta to roll out similar prompts for other Indian festivals and regional events, ensuring brands are consistently engaging with their audience during culturally significant times.

Why This Matters for Businesses

India is home to a rich cultural heritage where festivals often serve as perfect opportunities for brands to connect with consumers. Whether it’s a small business wishing to increase engagement or a major brand planning a large-scale festive campaign, the new Dussehra post suggestion highlights Meta’s smart capabilities in understanding local market needs.

Festivals like Dussehra, Diwali, and Eid trigger high consumer spending and engagement. By prompting businesses to create posts for such festivals, Meta is helping brands tap into the emotional connection that people have with these cultural events. It’s a chance for businesses to showcase their products in a festive light, share greetings, or run promotions aligned with the celebratory mood.

The Rise of AI and Smart Suggestions in Meta

This update reflects a broader trend in the evolution of Meta’s AI-driven algorithms. Over the past few years, we’ve seen Facebook and Instagram become smarter with targeted ads, personalized content suggestions, and advanced insights. The Dussehra post suggestion is another example of how Meta’s AI is becoming more intuitive and aware of local contexts.

By recognizing not just global events but also hyper-local ones, Meta demonstrates its commitment to making social media marketing easier, more relevant, and timely for its users in every region. This is particularly important for businesses in India, where acknowledging festivals can significantly impact brand visibility and customer loyalty.

Conclusion

Meta’s latest update, prompting users to create posts for local festivals like Dussehra, signals the platform’s continued efforts to stay ahead of the curve in smart social media marketing. It highlights the potential of AI in recognizing key cultural moments and enhancing engagement opportunities for businesses. As the platform continues to evolve, businesses can expect more sophisticated features that will help them stay culturally relevant while saving time and effort in the process.

If you’re a business owner or marketer in India, this feature is an exciting step forward. It’s time to embrace Meta’s smart tools and leverage them for creating meaningful connections during important cultural events.

For learning how to manage your business social media accounts like Facebook, Instagram, Linkedin and YouTube vist www.satejinfotech.in or call 9156044824.

Satej Infotech Pvt Ltd is a Social Media Marketing Company in Kolhapur providing Social Media Marketing Services to businesses owners. We also conduct Social Media Workshops for Business owners and their staff who are keen to manage their company’s social media activities Inhouse.

With over 12+ years of experience in handling multiple social media accounts for business across countries Satej Infotech Pvt Ltd also aims at empowering small business owners or startups to manage their own social media business accounts through the Social Media Workshops conducted by Satej Infotech Pvt Ltd.

In this workshops you will learn the right way to open and manage your business pages across all social media platforms. You will be able to create your own social media content like posts, reels and stories using easy to learn FREE content creation platforms. In addition to this we will also teach you how to use ChatGPT to generate meaningful content to post on your social handles. How to use the boost feature to get more engagement on your content and to generate leads. There are many other tricks you will learn in this workshop which is tailored specially for small business owners.

Get in touch today to book your space on the Social Media Workshop. Call 9156044824

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Learn How to Increase Your Business Profit with a Responsive Website Design

Today, internet has taken the world by a storm. Internet has become the most powerful tool and having presence online has become the need of the hour. You can boost your business by having a presence on the internet and one best way to do it is through Web Designing. In fact, it is imperative that as a responsible business owner you upgrade your presence online, with the help of a responsive website design. Website design in India has also seen a sea of change in the last few years and 2016 is considered to be the right time to make use of responsive website design to boost your business. Satej Infotech Pvt Ltd is one of the best website designing company in India. With a team of experienced and dedicated professionals they ensure that you achieve your business goals smoothly and quickly.

What is Responsive Website Design and what are its advantages?- View point of Web Designing Company in India

Responsive Website Design is a method that involves coding and designing a website in such a manner that it provides a user with optimal viewing experience. A Responsive website should enable a user to read easily and navigate the entire website with minimum panning, scrolling and resizing on desktops and mobile phones.

What are the advantages of Responsive Website Design for India?

1. Good User Experience

A good Responsive Web Design enables a user to have an excellent experience while reading the content on the website. It enables a user to browse through internet from any device such as desktop, smartphone , smart TV or tablet. Responsive Web Design ensures that a user does not have to scroll or resize to access your website from their device.

2. Flexibility

The content on a Responsive web design moves freely on all devices and across any screen resolutions. For instance, a user gets the same experience of browsing on the mobile as well as a desktop with the help of Responsive web design.

3. Easy to Manage

With a Responsive web design, you can have only one website and one SEO campaign running on desktop as well as mobile. This enables you as a business owner to manage your campaigns well and have better strategies rather than having separate campaigns for desktops and mobile thus saving money and resources.

4. Cost Effective

Having the same campaigns running on all the devices is a lot cheaper than having 2 different sites. Websites designed separately for desktops and mobiles can cause inconvenience to your website users and may cause them to use your competitor’s website instead. Responsive web design will enhance your SEO efforts by directing all the traffic to a single website through any of the devices which will be profitable to you in your business.

To sum up, it can be said that Responsive web designing will not only make your life simple but also add to your business profit.

As a website designing company in India we ensure that that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. Thus, one need not spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of her website.

For your responsive website design requirement call us for a no obligation chat on +9156044824 or email us at admin@satejinfotech.in . If you like this article and think if will be of use to others then please share this on your facebook and twitter accounts. Thanks in advance.

Original Blog Posted Here On: http://www.satejinfotech.in/learn-increase-business-profit-responsive-website-design/

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Google Launches New Design Portal for Mobile App, Website Developers

A latest move by Google- it launches a new design portal for mobile app and website developers. The biggest advantage of this portal is that it will provide advice to developers to develop applications and web pages in such a way that it produces best results on mobile devices. This portal will also be helpful in ecommerce website development providing an enhanced user experience leading to increased business.

Internet being a powerful tool, several companies run their ads online for optimum results and Google ensures that users are able to view maximum content on the internet through their mobile phones.With several people opting to search for information through their mobile phones, this portal will give good resource to increase UX. Some time earlier , Google had also implemented its Accelerated Mobile Pages to boost the rankings of Web pages that were optimized for mobile viewing. The latest portal for Mobile App and Website Developer has been created keeping this objective in mind. It will help in giving better ideas and resources to website developers and optimize a web page for mobile users.

Google also conducted a survey through its Think with Google: Designing for Mobile Micro Moments and gathered information from over 100 people using mobile apps and website. The objective of this survey was to understand which mobile applications and websites gave users a positive experience and which ones did not. This survey was conducted in partnership with AnswerLab, which specializes in usability testing and user experience research. Famous E- commerce brands Amazon.com and Zynga are customers of AnswerLab among others.

In addition to the new portal, Google provides users with another guide providing 25 principles that will guide mobile app development and  make E-commerce website development more mobile friendly. It gives the web developers a walk -through of the topics such as how to use speed test tools to enable pages to load faster, how to display product information and make the entire website user friendly. Other topics covered in this guide include app navigation, exploration in app searches, usability and ease of form entry. Again, one of the major principle covered in this guide is to help developers design their applications and enhance e-commerce website development in such a way that it is optimizes user experience and at the same time drives sales conversions.

With many users using mobile phones to check information on websites it becomes imperative that web developers design the pages in such a way that they are mobile friendly. Gone are the days where desktop strategy would be replicated on mobiles. Web developers will have to build  pages that give users a very good mobile experience.

To sum up, it can be said that the new design tool from Google will be a boon for Web developers which will eventually help business get more traffic to their website through mobile devices. It will also enable the web developers to develop their skills and create useful strategies in giving users a unique mobile experience.

The author of this is an experienced mobile and ecommerce web developer at Satej Infotech Pvt. Ltd. If you want your mobile website tuned up to provide the best user experience and increase your sales get in touch with us today!

Original blog posted here on: http://www.satejinfotech.in/google-launches-new-design-portal-for-mobile-app-website-developers/

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The complete lowdown of the internet.org or net neutrality camp v/s the Facebook Free basics program.

Facebook’s Free Basics - Is it basically free of flaws

2015 – It had really been a troublesome and vociferous year for all the parties – internet users, governing bodies, telecom operators and internet service providers. No, it was not about the crawling internet speed or breakdown of few internet based startup companies. It was all about net neutrality. Such was the rage of debates, arguments, and counter arguments, perhaps the phrase ‘net neutrality’ and ‘Free Basics’ would have been uttered more times than that of ‘Good morning’ or ‘Good night’. We are definitely not taking sides through this argument but would rather like to present a rational look of the scenario and show both sides of the coins to our viewers. It is left to our viewer’s discretion to wish which side of the coin they would like to call.

What is internet.org?

Before even presenting the arguments of both the sides, it would be prudent to give a brief back ground information about Free Basics and net neutrality. It was February 2015, almost one year ago, the rage started in India. Internet.org initiated its service in India with RCom as it distribution partner with a primary objective of extending the reach of internet to rural poor people of India. Most importantly, the data charges were free of cost for viewing few selected, specially designed websites that provide information on weather, news, education, jobs, health and social development. The scheme was instantly appreciated and in fact, within its operation of six months, RCom garnered around 1 million subscribers under the internet.org program.Subsequently, in September 2015, internet.org was re-christened as Free Basics and started inviting other developers to join them with certain stipulations that are basically to conform to the design technical specification.

What is internet neutrality

The voices of net neutrality emerged simultaneously with internet.org. By the by, what is net neutrality? Vishal Mishra, an expert with Columbia University, aptly describes it as the ability of telecom operators and internet service providers to disallow any sort of competitive advantage to any particular application or website. What had started as a lone cry, turned into a nationwide chorus through various forums and societies. It should be admitted that it was due to the immense pressure of the net neutrality forums, that Telecom Regulatory Authority of India (TRAI), the central governing agency controlling the voice and data media, woke up and stayed the operation of Free Basics. The argument of net neutrality seekers is quite simple –treat all sites as equal and provide fair chance to the small players to take on the giants.

The fierce campaigns

No doubt that the campaigns of Facebook for its Free Basics Program have turned aggressive. In the editorial of a national news paper, Mark Zuckerberg, Chairman and CEO of Facebook, has categorically mentioned that the main objective of Free Basics is to provide everybody with the access to development tools and info so that their social and economic uplift can be easily achieved. This argument did not go well with any of the staunch supporters of net neutrality, obvious to the fact that Facebook decides the conditions for enrolling the participating developers and entities in the Free Basics platform.

Arguments and counter arguments in the internet neutrality debate

With TRAI inviting suggestions and inputs from the consumers on this issue, the campaigning voices of both the parties turned high decibel. Facebook initiated aggressive campaigns through bill boards, televisions and double page advertisements in print media. On the other hand, the net neutrality seekers took the online route of blogs and presented their version of concerns.  Let us present a few salient arguments and counter arguments from both parties and analyze them threadbare.

Objective:

Facebook says that Free Basics has always been a social program or initiative aimed at the growth of poor rural people of developing countries. Indeed a noble thought from a corporate giant. Facebook further adds that it’s a good opportunity for the Indian developers to offer their services and websites free of cost for those who can’t afford internet access. But this very intention has not gone down will the net neutrality seekers and suggests Facebook to provide unconditional access to all the sites without restricting any telecom provider or developer. Facebook has categorically said that it welcomes all developers and telecom operators to join this initiative as partners. Net neutrality supporters are not amused with this clarification and have expressed the reservation of many websites that have conflicting interests and more than that, they out rightly reject the authority over the right of acceptance of partners resting with Facebook.  In other words, the end users of Free Basics would be able to visit only the sites that are approved by them. As a recent development, Facebook has let the world known that it is agreeable to third party inspections and audits for Free Basics approval process to ascertain the reasons behind rejecting a site was for technical reasons and not for any business conflicting issues or interests. This roughly translates into Facebook’s readiness to accept even Google or Twitter on board. (Again it is a million dollar question whether Google would like to reroute its search engine queries through Facebook!) But this still could not pacify the vociferous demands for net neutrality. The experts have suggested that it is better to have Free Basics with data usage caps to restrict access or allow users with unrestricted data usage by viewing ads.

Is it really free?

Secondly, Facebook has expressed that it does not expect any revenue through this initiative and they have no immediate plans of advertisements in Free Basics now. Several forums like savetheinternet.in have claimed that Facebook has not categorically expressed its stand on revenue generation from Free Basics after the trial period of operation. But why to confuse present day complications with future predictions, when Facebook has clearly said that Free Basics is never an obligatory service and users are free to get de-listed at any point of time. Remember, in the prevailing conditions, it is only the net neutrality issue that has cropped up. But as much more social reforms occur due to the free connectivity, more complex issues and situations are bound to surface. Having said this, it is not clearly known that how come the under privileged rural Indians, who cannot afford to pay for the data charges as a normal user, can buy a hand held device to surf the sites through Free Basics.

Relinquishing personal data

In this digital world, user data comprising of their interests, tastes and thought patterns are gold mine. For this matter, let us go through a practical action. Even to get the news from a participating news website through Free Basics, the data needs to be routed through the Facebook server. And all the potential details pertaining to search engine phrase and geographic location of the user are stored. This very interesting piece of fact has been the strong point of several forums arguing for net neutrality – the ability of Facebook server to understand the needs of viewers not connected anyway with Facebook. Sounds fair enough! But Facebook has vehemently refuted and said that any stored data would be automatically deleted after 90 days. But it is a common knowledge that even 90 minutes is enough to understand the viewer’s needs and popup the relevant ads. Several senior officials of Facebook have categorically assured that Ads will not be posted in the Free Basics version of the website.

Other countries take on facebook Free basics?

With 36 other nations belonging to the developing world having adapted Free Basics, there ought to be few good points in it. The fact is that every country’s need is different and so are the ideologies. Precisely, for this reason, if Pakistan and Bangladesh have accepted Free Basics, it need not be replicated by India. But without any biased thoughts, how come 36 other countries have accepted Free Basics if it does not have traces of potential in it? Let down for content developers? To maintain the low data charges, Facebook clearly stipulates that all the sites are to be skimmed to bare minimum essentials – no more flash or JavaScript content, VoIP, HD images and videos. While it seems to be a genuine requirement for operators to bear the low cost charges, net neutrality supporters exclaim it to be a clear hindrance to flash and JavaScript content developers.

How is facebook basics offered free?

The mobile partner bears the low cost data charges of Free Basics and hopes for the users to upgrade themselves as full time premium users for full fledged services. And perhaps this is happening and Facebook gladly accepts it and endorses the bridging internet concept. Perhaps the argument of net neutrality seekers has valid points with reference to the bridging internet. They are not interested in getting bridging limited free internet from Free Basics for they wish to attain the full free internet soon. But, it is definitely not known when  full free internet can be achieved. Perhaps few years later or never. With very low data rates in India, already all the internet service providers and telecom operators are juggling with the strategies to merely survive and stay put.

The current status of internet neutrality v/s facebook free basics OR Free internet

With both sides vociferously issuing statements, blogs, email flyers, the ball is now in the court of TRAI. In the month of December 2015, TRAI released a consultation paper titled “Differential Pricing for Data Services” and requested the consumers to provide answer for four questions. The crux of the four questions is presented below: 1. Should Telecom Service Providers (TSP) be allowed differential pricing for data usage for accessing different websites, applications or platforms? 2. If it can be allowed, what measures should be adopted to ensure non-discrimination, transparency and fairness for all? 3. Are there any other methods other than differential tariffs to achieve free connectivity? 4. Any other issues that should be considered in the present scenario? The receipt of comments pertaining to this issue was up to 7th January 2016, and TRAI received total petitions of around 24 lakhs. Presently, all eyes are completely focused on the final outcome of the petition decision. In fact, few reports suggest that TRAI is not happy with the questioner submitted by Facebook through its site, as the replies do not strictly conform to the above mentioned four questions. But as of now, the suspense continues with several local polls revealing contradictory results.   In the present day scenario, internet cannot be confined only to the business and entertainment domain and it is an unassailable fact that the online platform has emerged as a big phenomenon in all spheres of development. Hence, there isn’t any room for second thoughts on the necessity of the online media to augment the social development. But the big question is about the implementation methodologies pertaining to the growth of rural poor people without sacrificing the policy of net neutrality. It is true that North can never meet south, but there ought to be a middle path. Nevertheless, it should be admitted that these campaigns have definitely ignited a thought provoking question - Should poor people be deprived of connectivity? Perhaps it is time for the government and regulating agencies to carve a governing policy to provide connectivity across all the nooks and corners of our country. For Or against Facebook Basics, what is your take on these issues and are there any out-of-box ideas to solve this crisis? Feel free to drop a comment below.

Original blog posted here on:  http://www.satejinfotech.in/complete-lowdown-internet-org-net-neutrality-camp-vs-facebook-free-basics-program/

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8 WAYS TO GET MORE SOCIAL SHARES FOR YOUR CONTENT WITHOUT ANNOYING READERS

The term is self – explanatory considering that every single time those visitors on your website share the content with others, the probability of getting more views increases. This in turn leads to enhanced visibility and better engagement.

SOCIAL SHARES – MYTHS AND FACTS

It is a distinct possibility that whenever you wrote a blog or added content to your website, you may have shared it on the social web. The results are seldom encouraging considering that your face book account may continue to be barren with just a few ‘likes’ and even fewer shares.

It is in instances such as these that you would have wondered as to whether there are some strategic ways to increase the number of social shares without annoying readers.

THE CRUX

The concept is best addressed by first understanding that you cannot trick the reader into sharing your content on social media. The logic is simple; your readers are the gatekeepers of their own feeds regardless of whether they are active on twitter or on face book.

They would evidently only share content that is relevant and adds value....

WAYS TO GET MORE SOCIAL SHARES WITHOUT ANNOYING CUSTOMERS

If the objective is to get more social shares without annoying readers, then it is critical that one adopts some or more of these methods:

Tip # 1

Understand the Psychology

It is important that we first understand the logic as to what kind of content do readers share and more importantly why visitors share content:

Make a Difference

If statistics are any index, 94% of the people who share content, invariably ask themselves as to what kind of difference this shared content would make to their connections.

Concurrently 73% of the people are known to use shared content to connect with those with similar interests.

However it is even more surprising that a staggering 68% merely use it as a showcasing tool which helps create the right connectivity.

The Contributor

It is equally amazing that people like to contribute to the world in their own simple ways and consider sharing content on social sites a valuable tool. Those with a penchant for numbers would indeed find it fascinating that 69% people consider content sharing over the social web an important tool.

Concurrently it is important that one keeps the content simple, earns the trust of the readers by backing it up with relevant references and most importantly; help your readers connect by keeping it relevant.

Tip # 2

Create Curiosity and Amazement?

There is more to social sharing than merely ensuring that you have created quality content. Experts are of the opinion that both negative and positive emotions are strong, however it is positive content that your readers would share, thus keep it positive!

Concurrently it is equally important that you keep that interest alive by using catchy titles and subtitles if you would want your potential readers to read and share your content.

Conversely one can surprise their readers by igniting their curiosity and then amazing them with the quality of content.

Tip # 3

Make it Convenient

If one would like their readers to share their content without annoying them, then all that one would need to do is to create that share button on the website so that sharing content is a breeze and just a click away.

Sharing would invariably happen at the start of the content or at the end; thus logically sharing buttons should be ideally positioned at the start or the end of the content.

More is seldom better thus it is important that one does not place many share buttons on the website, as ‘overdoing’ can actually lead to a drastic drop in sharing in addition to annoying the reader.

Tip # 4

Request for Shares

Ask for shares when you communicate with your readers through emails however do ensure that you do not beg; as this could prove to be counterproductive.

Typically one would request for shares when communicating with readers and informing them that a new post is available on the website.

Tip # 5

Visuals and Conversions

If you would like to make an impact then in all probability you would need to use plenty of visuals. Although visuals help increase the ‘share’ conversion ratio by readers, it does not annoy them at any point of time. On the contrary it could even lead to a visibly delighted reader who would then contribute significantly to your content sharing campaign.

Tip # 6

Meta Tags and Open Graph Tags

Meta Tags and Open Graph Tags are similar in function and benefits however when the link is shared on social media, data transfer occurs utilizing open graph Meta tags.

Alternatively when an open graph tag is prepared for every image your options are significantly increased. This logic being that the social site will pick the best optimized image from the post hence enhancing quality.

Tip # 7

The Curiosity Equation

Arguably the most important constituent is the curiosity gap. To further elaborate the case in point, when headlines are written they need to be catchy and must spark off a sense of curiosity in the mind of the reader.

Thus write the right headline and watch those ‘share content’ numbers go up.

In simple terms all that you would need to do is to spark a sense of curiosity in the mind of the reader and thus induce him to click on your content and read further.

Tip # 8

Timing

Social media audience do not stay online 24x7 and there will be times of the day when they are more active. Thus it is more than evident that if you launch or post your content at the wrong time of the day when the audience is ‘offline’ the probability of getting your content to be shared is low.

Thus it is more than evident that achieving a higher ‘social shares’ rate seldom translates into annoyed readers. On the contrary using the right techniques for better social ‘share’ can even lead to delighted readers and the perfect option for all.

The most important Question!

Who can help you generate content that will achieve higher social share. The answer is quite simple..its your local SEO company! Any

professional SEO company in India

can help you generate content that will that will get more likes and shares. A good SEO company in India have content writers who are used to writing high end content and optimizing such content to include your targeted keywords, thus increasing possibility of your content being visible to many.

Not sure where find such SEO Company

Have coffee with and let our

SEO Company

team members help you find the right solution for your problem.

Original blog posted here on: http://gayatriglobalgroup.in/blog/8-ways-to-get-more-social-shares-for-your-content-without-annoying-readers/

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8 SEO techniques to master in 2015 for Local Companies

Is your marketing budget restricting your growth?

If you are a company doing business locally with restricted marketing budget you can use these SEO techniques to increase your customer base.

Here is a blog which will help local companies be found on the internet in 2015 by applying a few Search Engine Optimization (SEO) techniques.

1) Use Local Keywords

Keywords are the foundation of Search Engine Marketing. And focusing on local keywords will help you rank well in the search engine results as they have less competition. So choose wisely.

For example if you are an online cake shop in pune, India, choosing online cakes will not bring your search rank up as most cake shops in India are using that keyword. Instead choose local keyword like online cake shop pune or online cakes pune to rank better on search engines like google.

2) Create Great Content

Businesses need to capture their audiences' (increasingly) short attention spans. Interesting website content that will provide some value or information can help you capture your audience attention and tell them who you are and what you are offering.

The first step to developing a good-to-great content is to know your target customer. Analyze whether your content is useful and worth reading and will your target customer learn anything from it. Add new content regularly to your website to keep it fresh and meaningful. Don’t forget to take advantage of visual content marketing, i.e. image rich content.

3) Add Videos

You don't have to "go viral." For small businesses, even a simple video ad will work wonders for your online marketing. If you are worried about the expense then there are some less expensive options to produce videos like animoto and screencast-o-matic.

Shoot a video that will provide some useful information to your target audience. Don’t stress too much on promoting your products or services. Upload the video toYouTube and don’t forget to link it back to your website or Blog.

4) Be found on Social media

Create social media accounts with Facebook, Twitter, Pinterest, Linkedin, Google+, Instagram and so on. Not all social media account will be suitable to your business type. Select only those social media accounts where you are most likely to find your target audience.

Have a business page for your company. Let your customers find you and follow your regular updates. Engage and connect with fans and followers. Listen to what they have to say for your product/service. Your customers will tell you “How you can provide a better experience”. Connect with your audience and extend your reach.

5) Start a Business Blog

If your company provides unique products or services, you should be blogging. Of course, the overall return on investment a blog will vary from business to business. But there are some fundamental benefits to incorporate blogging that should not be overlooked. Blog articles gather links because they are interesting, informative, and not overly corporate or sales-focused. The benefit is that you get more links, better search engine rankings and more site traffic, which translates into more sales leads.

6) Take advantage of free local business directories.

List your business on online directories. Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. There are many free directories to list your business.Listing your business on Google Places for Business should be at the top of your priority list.

7) Email Marketing Campaigns Email marketing is an efficient, fast and cost effective way to promote your product or service. It is simple and quick to use, and it can help you reach an unprecedented number of potential customers while staying in touch with current customers.

The challenge here is to get prospective customers email id. You can encourage prospects to leave their email id in order to get something for free, like a free health check for their website or a free e-book.

8) Track analytics and check out your competition

Make sure you track every lead that is generated on your website and analyze it on regular basis so that you can improve your marketing strategy as per the generated leads. Find out what your competitors are doing, get ideas and identify what marketing strategies your business needs to take efforts on.

Also read our article on 5 changes that will increase your online sales by 100 percent

If you cannot implement these SEO techniques yourself then help is at hand…just pick up your phone and give us a ring on 0091 231230003 or email us on hello@gayatriglobalgorup.in . We are a Profession SEO company hailing from Kolhapur, India. We would be glad to help you and increase your local business listing on search engines.

Original blog posted here on:http://gayatriglobalgroup.in/blog/8-seo-techniques-to-master-in-2015-for-local-companies/

[satejinfotech]

10 Benefit of SEO for Small Businesses

It is a common myth among small business Owners that “SEO is very expensive …SEO is only for Large companies or Multinationals”. The truth is that SEO is more important for smaller businesses as they have a smaller budget and cannot compete with Large companies who can afford to spend millions on marketing and advertisement.

For beginners I first suggest that you take a look at my article on What is Search Engine Optimization?

I treat SEO as an online Sales Man, whose job is to meet as many prospects as possible and present your company’s portfolio of products or services. Without a Sales Man or a Sales Team you will not be able to reach out to new customers or remind existing customers about your products and services.

Benefits of Search Engine Optimization for Small Businesses

1. Your Business is Open 24 x 7

Your website never sleeps, it has no office hours. SEO helps your website be found on the first page of search engines like google, bing and yahoo at any of the day or night. You can get business even when your office is close and staff is fast asleep.

2. Increase User Experience

SEO helps to increase user experience by making your website more friendly and easy to navigate. Good Onpage SEO can help you increase your user experience. When customers find your website easy to use, they will come back to it over and over again.

3. Easy Accessibility Responsiveness of website is an important aspect of SEO. Your website will increase sales if it is accessible on all platforms and devices like Tablet, Mobile, Laptop and PC. Your prospective customer can be on any devise and would simply go to your competitors if your website is not responsive.

4. Increases Your Brand Awareness

When your website is on the first page of a Google search, it is but natural that the searchers are becoming more and more aware of your brand. Users are more likely to trust a brand if it shows on the first page of google every time they are searching for a specific product. Small businesses struggle with building brand awareness due to limited advertisement budget. With SEO small businesses can now come on the first page of google search and build brand awareness.

5. Leave Your Competitors Behind

If your competitors are doing SEO and you are not then imagine how many customers you are losing..you will never be able to reach out to those customers who are looking for your products and services online. With SEO you are being found by customers who are looking for your products…this makes selling a hell lot easy!

6. Social Media Reach

Social Media goes hand in hand with SEO. Social media platforms like Facebook, Twitter, Linkedin and Google+ help in increasing visibility of your Brand. More visibility leads to more hits on your website which ultimately leads to increased brand recognition.

7. Stay Ahead with Latest Developments

Search engines are always looking for ways to improve user experience and bring to the forefront only those companies that follow good SEO practices. If you hire a reliable seo company then they will do the right things to bring your website on the 1st page of search engines and keep it there.

So how can you take advantage of SEO for your business?

1) Get a Website

The first step is to get yourself a website. There is no need to spend large sum of money to get the most beautiful website. A simple user friendly website which gives information about your company, your products/services, feedback from your customers and how to get in touch with you is enough to start with. To get help in building your website contact our friendly team.

2) Find the Right SEO Services Company

It is important to get the right people to do SEO for your website. There are many seo services companies in Pune and Mumbai but finding the right company is crucial for your SEO success.

3) Regular Analysis

A good Search Engine Optimization company will provide regular reports of your keyword ranking. Regular analysis of your keywords will help to revise strategy, include new keywords and remove keywords that are not working.

To Sum Up

SEO should form part of your company’s overall marketing strategy. Without Search engine optimization your company will not be visible to those who are searching for services/products which you sell and will surely end up buying from your competitors.

Original blog posted here on: http://gayatriglobalgroup.in/blog/10-benefit-of-seo-for-small-businesses/

[satejinfotech]

7 Ways to Get More Likes and Shares on Your Social Media Post

Social Media Sharing is the most powerful tool of modern times. From corporates to NGOs to private individuals everyone is looking at ways to leverage the power of social sharing and reap its benefits.

Do you know that Social Media shares are driving more traffic to websites than search engines? Have you been looking for ways to increase the shares on your post but still do not know how to create that magic?

After all who wouldn’t want their content to be the talk of the town and go absolutely viral? Easier said than done you think. Well actually, you can make your blog/ website get there just by following some very basic rules.

First things first, why is it important to increase the number of your social shares. Here is why:

• You need to create a space for yourself in the deluge of information that is getting shared on the internet every moment.

• Sharing improves the SEO ratings for your content.

• Social sharing is the perfect way to present your content to like minded readers: your friends and their friends.

Now that you know why social sharing makes sense, here are some foolproof methods to get going and achieve that social presence that you have always dreamt of. However, do remember that Rome was not built in a day and neither can you expect a staggering number of re-shares overnight. But by implementing these methods you will slowly and steadily create a brand for your own content which will only grow over time.

The Dangers of Social Sharing

Before we get started on this it is important to realize the perils of this ball game. How would you ensure that people shared your content ? Would you put a social locker so that people would not be able to view your content unless they shared it? Would you force your readers to sign up to your feed before they can view content?

The dangers of these methods are that your readers could get annoyed with you, and this might work adversely for your long term success.

Really social sharing is a skill. And like all others, this one can be perfected with practice.

Here are some practical tips to get you started on this.

1. Understanding the sharing habit:

Why do people share content?

They do it because • They think it can help their friends someway. • It gives them a sense of purpose. • They want to draw attention to the things they feel strongly about and support a cause. • They want to grow their network.

What we understand here that only one of these objectives is personal. Rather, people want to share to create a connect between people or identify themselves with a purpose. Hence creating content which helps people in these objectives should be the first step. How do you do this?

1. Create content that will help people to look better in the eyes of others (e.g. Look smart, cool, etc.)

2. Create believable content which is well backed up with references, statistics and testimonials.

3. Create simple content. People have very less attention spans and most don’t read a post from end to end before sharing. Hence, make your content short and attention grabbing (catchy titles, bullet points, short sentences and so on)

2. Create content that will have an emotional effect on the readers.

Readers experience different emotions while reading your content. The emotions will vary but it has been found through detailed studies that these emotions are often the main trigger which prompt people to share your content.

People may share your content because it makes them feel happy, confident, anxious, angry, fearsome , disgusted, surprised and so on.

It has been found time and again that it is the stirring up of some emotion in the reader which causes them to share a particular piece. Well then, it is necessary that the content is so curated that it awakens an emotion in an individual and urges him to share a content.

The emotions might be positive or negative in nature, but people mostly share content based on their interest, out of curiosity generated by a topic (to know what others think about the topic) or simply in plain amazement.

It is also necessary that one uses trigger words to draw out emotions. It has been found that these trigger words can create powerful emotions in readers and thus help in creating powerful content to attract your readers.

3. Make it easy for readers to share, take action

Most blogs overlook the most obvious action, that of prominently and conveniently displaying the sharing button.There are umpteen options available including popular Wordpress options.The buttons need to be displayed prominently at the beginning and end of the article simply because this is where most of the sharing happens.You can also have floating buttons available anywhere in the content but do not create too many options as this will only irritate readers.

Also keep your ultimate purpose in mind. If your website is looking at sales conversions, then an increase in the sharing options might negatively hit your conversion rate. So keep the balance.

4. Don't be afraid to ask for shares

Research shows that sharing rates improve when people actually ask for it. You could simply add a line at the end of your post and respectfully ask your readers to share the content if they liked it. Add links to any content referred and it is likely that the referrals will return the favour by sharing your content.

Backlinking also add to your SEO rating and is an effective method to featuring on search engine listings.

5. Create videos, infographics and images.

It is a simple fact that people are attracted by visual content displayed online.Infographics are shared up to 3 times more that written content. While picking images remember,

Pick relevant images and not from stock photos. Read this.

Add a call to action image.

Buy a good design or get someone to design images for you which are relevant to your topic.

Photos and videos provide a great medium for conveying your message simply because people who do not have time to read through long posts can get the idea simply and conveniently.

6. Curate your content with meta tags and an effective description.

Customized content displays more effectively on search engine listings. Custom titles and descriptions improve SEO ratings and increase user engagement. You can add meta tags related to your title, images, url and descriptions in the HTML code of your web page.Wordpress plugins help you to do this easily and effectively as they have dedicated spaces where you can enter this information.Adding meta tags and description helps social media platforms to fetch your content better when posted on your social media account.

Don’t forget to use Hashtags(#)in your post. This is another effective method to boost traffic to your content.

One also needs to pay a lot of attention while creating effective headlines which generate enough curiosity for the reader and make him want to read the whole article. When enough curiosity is not created people will not bother reading the article much less share it . This is because they think they know what’s in the article or because they think it is unbelievingly obscure.

7. Have an effective posting schedule.

If you post content at a time when users are not online, most of them will miss your post. Hence it is very important to know when your readers are likely to read your post and share it too.

However, every audience is different and you will need to do your own homework to find out when your readers are most active. Scheduling your posts at this time will ensure that you get a better mindshare from your readers and encourage them to share your content actively.

The tips shared above are practical ways to boost the number of social shares that your posts get. Practicing them religiously is a sure fire way to get your content to be shared more frequently and thus proactively get your content in front of a larger audience.

We are a Social Media Marketing Company in Pune,Maharashtra. We have a team of well trained Social Media Markteting experts who can help you right with opening Social media account and maintaining it for your business.

We at Gayatri Global Services in Pune,strongly believe that Social Media Marketing goes hand in hand with Search Engine Optimization(SEO) and hence can not strees more on the importance of having a social media manager who understands SEO well.

To discuss your requirements please call us for and see how we can help you achieve Social Media Success for your business.

Original Blog Posted here on: Gayatri Global Services

[satejinfotech]

Web designing in Wordpress is preferred by many companies across the globe. Wordpress has an built in CMS, making it easy to edit the website without any knowledge of coding.  

If your website requires regular updating then Wordpress CMS is the answer for you. Wordpress makes it easy for you to update products, add new products, update your services and so on. 

This video has been prepared by Gayatri Global Group which is a web design company from Kolhpaur, India. In this video we help you add/edit gallery images and home page slider of your website.

Gayatri Global Services is a Web design company, designing and developing websites in Wordpress, HTML and PHP. Check out our Portfolio and give us a ring to discuss your requirements on 9156044824. We are happy to help!

[satejinfotech]

Website vs Web Application? What’s the Difference?

As a website and web application development company, we have been asked many times the difference between a website and a web app. So here is an article to help businesses understand the difference.

A Website displays useful content to masses. The aim of a website is to educate people about a companies or individuals products, services or achievements. More advanced websites may have features such as eCommerce, content management and dynamic content.

A Web Application provides advance functionality which helps in the performance of business and increase user interaction and transactions.

SnapDeal, Flipcart, eBay, quikr, YouTube, Facebook, Twitter are examples of web application. Even your bank providing online banking is a web application. If you can think of a site where you create an account, log in, and conduct some actual business, it’s probably a web application.

Web application can be presented as a website or as a part of a website, but not all websites are web app!

Many large sites are a blend of two. For example http://mahavat.gov.in is a good example of a website with a web application built into it. A member of general public can go to http://mahavat.gov.in and get information on various Taxes, get tax updates, download forms etc. This part of the site is just a regular old website.

However if I have an account and login the http://mahavat.gov.in website , I am taken to a protected part of the website where I can fill form and make payment for PT, Sales Tax and so on. This part of the site is a web application- it facilitates business action over the web.

Here are Gayatri Global Services we develop websites and web based applications. Most common requirement from our customers is to have a Content Management System (CMS) through which they can manage content of their website.

We have been involved in the development of many custom web application .Our most recent web application development was for foundry website www.foundrycluster.com . This is a website where foundry industry associated companies all over the world can become paid members and sell and buy foundry casting, material, equipments, services and so on.

We developed another custom web application for a matrimonial company http://charmakarshubhamangal.com/ . Through this members get registered online and view other members profile, mark profiles they like as favorite, perform advance search, modify their own profile and so on.

We built another web based application that provided an online business directory for engineering companies all over India. At www.theengineeringportal.in members can get free and paid membership. Each paid member is then given a dedicated listing through which they can display their products/services, company profile and contact details. Buyers can place their buying requirements which are then emailed to paid members.

Given this knowledge, the trick for any business with an online presence is to decide whether its website could actually be used as a web application, and what business actions that application could conduct. Business owners, such as www.foundrycluster.com and www.theengineeringportal.in , have figured out how to adapt the technology we’ve made available to them to create a site that not only performs business functions, but is actually THE means by which they conduct business.

There are many firms out their which can build a website for your business. But can they build a web application customized to your specific business requirements? Here at Gayatri Global services we take every possible effort to understand your business and provide you with a web application solution that will take your traditional business online, allowing your customers to do business irrespective of where they are and which devise they are using.

To discuss your requirements give us a call on 9156044824 or email us admin@gayatriglobalgroup.in

Original Blog Posted here on: Gayatri Global Services

[satejinfotech]

How to Create a Facebook Fan Page for Business?

Facebook business/ fan pages are a key piece of advertising your company. Learn how to make a facebook business/ fan page straight forward steps with video tutorial.Original Video posted here on:   https://youtu.be/rG44ox59-wo 

[satejinfotech]

How to Create a New Product Listing Ads Campaign on Google?

Google is allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and e-commerce search partner sites. Product Listing Ads will be the future backbone of Google Shopping. This new feature allows its customer to have a chance to brand promotion, drive clients as well as deals. So activate this search ad format with its product rich information such as product image, price, merchant name, and promotional text.

This step-by-step guide will get you started. It is simple and short, but extensive enough to start a profitable PLA-campaign.

Before you begin, make sure that you already have a Google Merchant Center (with products uploaded successfully) and an AdWords account.

Now Login in to your Adwords account- Select campaigns tab and add new campaign

Then select the shopping button where you can create your products add.

To create a Shopping campaign, NOTE that you have to link your AdWords account within a Google Merchant Center account.

· Name your campaign

· Under “Type”: make sure that “Search Network Only” is selected and select “Product Listing Ads”. Your campaign type determines where your ad shows

· OR you can also do the settings from “Load settings” from a campaign that you’ve already created.

Exception: You can only load settings from “Display Network only” campaigns when creating a campaign of that type.

Shopping Settings (Advanced): Enable local inventory ads if you want your campaign to include products sold in local stores.

· Select Networks- You’ll likely want to leave all logs to default. But remember that Networks determine where on the Internet your ads can appear. The default “campaign type” setting already includes the Google Search Network.

Don’t forget to Select include search partners-Search partners extend the reach of Search ads to hundreds of non-Google websites (like AOL), as well as Google Maps, YouTube and other Google sites.

To choose different networks, edit the campaign type above or create a new campaign

Device- You can go with the default settings or Select the appropriate devices on which you want your ads to be displayed.

Location - Select the appropriate location to which you want to target your campaigning.

Setting Product Targets –

The most important thing is to target by the difference that makes performance change. Target people based on physical location or locations that they’re interested in. Set up targets by brand, product type, custom defined attributes or product Id.

You can also exclude people who show interest in my excluded location.

Bidding strategy – This allows you to set different bids for different sets of products. It controls how you pay for users to interact with your ads.

In the options you can manually set your bids for clicks and Focus on clicks, Enhanced CPC & flexible bid strategy.

Also you can add default bid and apply budget bid per day.

Delivery method-Your budget delivery method determines how your budget is optimized over the day when your budget is limited.

· Advanced settings – Here you can customize your schedule and control when the ads in your campaign can appear.

Campaign URL options-

Insert the URL that you want people to go through before reaching your landing page in the Tracking Templates.

Fill out additional fields in Custom parameter, i.e. a tag that you can add to your final URLs and tracking templates.

Save your Settings.

Original blog posted here on: Gayatri Global Services

[satejinfotech]

Learn how to setup email account in cpanel in a few easy steps from this video.

Original video posted here on: https://youtu.be/oIoIFO1BGI0

[satejinfotech]

These are few WordPress website designs we have completed recently.We are a web designing company in India specializing in WordPress  websites.WordPress websites have a user friendly CMS through which you can edit your website pages conveniently.   Thinking of having a website for your company? give our web design company a visit at www.gayatriglobalgroup.in to discuss your requirements and check out our work.

Original video posted here on: https://youtu.be/Bpo8IgKVQqk