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Marketing Design Tips and Trends For 2021

Description:

With website design impacting 94% of first impressions, one of the main factors impacting if a user will stay on your website or not is your design and its elements.

An ideal website design is simple, functional, and also consistent with the branding of your business. Most good-looking websites use a grid-based layout to make content aligned, they have short load times, are mobile-friendly, and use inviting copy.

Use these website design hacks and trends to make informed decisions for your website in 2021.

Keep Design Clean and Simple

Use minimalistic elements, simple fonts, easy colors, and compelling copy to create a clean website design.

A rising trend in 2021 is comfortable colors. We suggest thinking outside of the box and avoiding the classic black and white. While these can work for certain industries, we suggest using soft color palettes to create a calm and relaxing environment for your visitors.

Use Stunning Visuals

No matter if it’s for your product pages, blog posts, or about us page, always use high-quality images and videos (of course while, at the same time, keeping in mind size limitations).

In 2021, 3D graphics and parallax animation are increasingly popular among web designers and website owners. That will help you stand out from your competitors and keep your users engaged and longer on your website (which also brings benefits in terms of SEO and conversions)

Make Your Web Design Responsive

All the pages on your website need to be responsive and render well on all devices and screen sizes.

To stay updated with the latest industry trends, you can try using vector graphics. These are points on a vector map that web designers use to resize images without losing quality. That ensures your site is responsive without compromising the quality of your visual assets.

Make Your Website Engaging

No matter which industry you’re in, your website shouldn’t be boring. Try to capture the attention of your readers by using elements of interactivity.

In 2021, we’ve seen a rising trend in 360-degree views, as well as micro-interaction elements. These, again, engage users and also keep them on your site longer.

Create a Simple Navigation Experience

The structure of your content should be easy to understand and your website easy to navigate through.

A growing trend in web design is infinite scroll technology, which makes it a seamless experience for users to navigate your website, especially on mobile devices.

As you’ve seen there are some marketing design tips you can take advantage of to create a stunning website.

However, you should adapt your layout to the type of content you share. The design of your website will vary depending on the industry you’re in and the content you share. Because of that, you must find inspiration from some of the best-designed websites on the internet.

Website Design Examples:

1. Avoriaz 1800 – Visite Virtuelle

This website uses animation, 360-degree technology, storytelling, and stunning visual assets to make users feel like they’re part of the experience. Definitely consider creating something like this if you’re in the travel and hospitality industry.

Technologies Used: CSS3, HTML5, Apache

2. Playbook

This cloud storage platform for designers website uses clean design, stunning photography, and an innovative UI experience that captures the user’s attention. The website also uses interactive design elements to create a personalized and engaging experience. Make sure your web design is clean and simple, especially if you’re a technology company targeting designers.

Technologies Used: Ruby, GraphQL, React

3. Animus Studios

This video agency uses animation, videos, and lots of colors to stand out from competitors and also show the company’s capabilities in terms of videos. Try using a similar web design if you’re a creative business agency that wants to make work more fun.

Technologies Used: Craft CMS

4. PUBLIC DOMAIN

This website, founded by Virgil Abloh to show his collections and to tease upcoming product launches, uses big background images, a horizontal menu, and innovative content architecture

Technologies Used: JavaScript, HTML5

5. Globalance World

Globalance World is an investment platform that creates an interactive experience for users to make investment decisions by looking at economic, societal, and environmental factors. To do this, the website designers used interactivity, a fully responsive design, and 3D data visualization.

Technologies Used: next.js, CSS3, Three.js, React, D3, GraphQL

6. UXPERT

This website chose to use elements like animation, clean design, graphic design assets, and an innovative user interface. For example, on the homepage, users can play a showreel to learn everything about the brand.

Technologies Used: WordPress, CSS3, HTML5

7. MAD

MAD is a creative digital design website taking a creative approach to interactivity. The result is an unusual design that surely captures the attention of users, who can play with the logo, move objects, and more. By using experimental and unusual design, transition elements, filters and effects, an innovative user interface, and micro-interactions, this website creates interest and curiosity.

8. Glob

Do you own an eCommerce website? This is the example you’re looking for. Glob sells reusable bags for a plastic-free lifestyle. On their website, they use filters and effects creatively to grab the users’ attention and making web design elements entertaining. For example, users can move their mouse around and interact with designs with a liquify effect.

Technologies Used: WebGL

9. Gucci Beauty Foundation

This website offers a quiz game, shades palettes, and interactive video tutorials to allow users to discover the uses in an entertaining way. Consider creating a subdomain or subfolder of your website, similar to this example, to present a product you offer and create a buzz.

Technologies Used: CSS3, HTML5, React, Anime.js

10. Mario Russo Archive

Using features like responsive design, appealing typography, and storytelling, artist Mario Russo’s archive offers a simple way of showing creative work online. More specifically, typography (font style, appearance, and structure) is an extremely important factor when it comes to improving the user experience.

Technologies Used: CSS3, HTML5, jQuery, Typekit

11. Yusuke Fukunaga

Yusuke Fukunaga’s portfolio uses infinite scroll, parallax, scrolling, and various filters and effects for a simple yet innovative design. Consider experimenting with something similar if you’re a creative professional and want to showcase your portfolio.

Technologies Used: WebGL, GSAP Animation, Three.js

12. IdeaRocket

IdeaRocket is an animation studio making its website popular for its uncommon user experience work presentation. Design features that stand out here include animation, video, scrolling, and great use of storytelling.

Technologies Used: WordPress, CSS3, HTML5. GSAP Animation

13. Omega Funds

Are you in the B2B space? We suggest taking a look at the way this website uses animation features, transition elements, and micro interactions to communicate information in a fun way without distracting users. This is perfect for inspiration especially if you have a corporate website.

Technologies Used: WordPress, CSS3, GSAP Animation, Three.js, Matter.js

14. Low Five Brewing

Single page, uncommon navigation, and responsive design are the features that stand out when users enter this website. Low Five Brewing is one of the best single-page websites on the internet. This technology includes all the content on one page, with no menu at all. As a result, navigation is simple and the website is fast and responsive.

Technologies Used: Vue.js, Nuxt.js

15. Swissdent

Swissdent created a website that uses photography, animated visuals, clean design, minimalistic elements, and parallax technology to tell a story. The minimalistic and clean web design creates a simple and fun shopping experience for visitors.

Technologies Used: WordPress, CSS3, HTML5, GSAP Animation, PHP

16. Goodfight

Using a horizontal menu and layout, responsive design, transition elements, and fun filters and effects, this website creates a more interactive experience for users who want to learn about the brand.

17. Hanwag – 100 Years

Experimental and retro design. This is what users think of when looking at this website. The entire site consists of a single page, which details the history of the Hanwag shoe brand from the first shoemaker’s shop in 1921 to 2021.

18. Vintageria

Definitely, get inspired by this website if you’re looking for a retro web design for your eCommerce store. The website is colorful and uses fun storytelling elements and an innovative user interface to stand out from other clothing brands.

Technologies Used: Node.js, GSAP Animation, PixiJS, Webpack, Vue.js, Nuxt.js

19. Fabulatorij

Take a look at this event agency’s website if you’re planning to use vector graphics for your website design. It uses geometric shapes to create high-quality images that render well on all devices.

Technologies Used: GSAP Animation, VideoJS, Vue.js, Nuxt.js, Netlify

20. BURGER & SAUCE

What elements stand out on this website? Big background images, vector graphics, and responsive design. This restaurants chain focuses on these elements on its website to picture its handmade burgers, with an impressive and memorable user experience.

Technologies Used: WordPress, SVG, Cloudflare

Conclusion:

If you’re launching a new website and blog or are looking to redesign your existing one, it’s important you have original and cohesive design elements.

Having said that, the specific characteristics and technologies you’ll include will change based on your industry and your company’s goals. Follow the infographic below to choose the right web design elements for your website.

Source: WebsiteSetup

STAY INSPIRED: Launching a Small Business (and the Tools You'll Need)

Keep up the good work! 😎👍

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[sayuriart]

Mobile App Security Threats To Plan For

Description :

Mobile apps continue to grow with technology. There are countless ways that apps make our lives easier—whether it be tracking our fitness progress, or improving our online shopping experience. The rapid growth in app usage around the world means that, a lot of people don’t have experience on how to protect themselves against a possible security attack. 

In 2018, 71% of fraud transactions came from mobile apps and mobile browsers. In comparison, 29% came from people using the web, which is a 16% increase year over year. Additionally, one out of every 36 mobile devices has high-risk apps installed. 

Savvy hackers don’t rely on one method to gain access to you and your users’ private data. That’s why, you must anticipate their attacks ahead of time, and design your app so that your users won’t have to worry about whether their data will be compromised. In return, this will signal to others that the business or service you provide through your app, is not only high-quality but also safe. 

Mobile App Security Threats

If a hacker can’t gain access to your precious passwords one way, don’t celebrate too early. They have an arsenal of other weapons they have at their disposal. And after they do exploit your personal information, a lot of the times you won’t even notice it until after the damage has been done. 

Here are a handful of ways that hackers will try to catch you off guard:

No Multifactor Authentication 

You’re especially vulnerable to this attack if you’re the kind of person that uses the same password across all your online accounts and apps. If a hacker is able to uncover it from one of your accounts, they will no doubt gain access to related apps you use. 

Adding an extra step to “authenticate” your account doesn’t always mean you must remember two passwords. It can also mean that you must answer a personal question, or access your account using an SMS confirmation code. 

No Proper Encryption 

Like changing the combination of a security lock, encryption puts data into an indecipherable code that can only be viewed after implementing a secure password. But everyone makes mistakes, and sometimes a developer can design an encryption code that is too easy to crack. After a hacker gains access, they can clear the encryption so that your private data is available in plain sight. 

Reverse Engineering

If your code is too easy to figure out, a hacker can take their hacking a step further and learn exactly how your app functions. They’ll know your code inside and out. And if they have a plethora of experience to draw from, they might even know more about your app than you do. 

This means a hacker can not only expose encryption, but they can modify the source code—using their knowledge to build a fake app designed to look like yours. A hacker can use this fake app to inject malware or worse to your misled users. 

Learn From Others

Mobile app hacks result in time-consuming (and expensive) data breaches. Plus, you lose the trust of your potential users as they don’t want to lose their personal data to hackers. 

Unfortunately, every day there are new cases of hackers taking advantage of a growing app or business. Learn from the mistakes of others so you can understand how to shield yourself against a potential attack. 

TimeHop

TimeHop was the victim of an unauthorized attack that led to a privacy breach of over 21 million users. The hack occurred in December of 2017, but it wasn’t uncovered until July 4, 2018. The attack not only led to the exploitation of TimeHop’s users, but it also led to an app crash.

And what was the main reasoning for the attack? TimeHop failed to use multifactor authentication. As a result, the hacker used the security information found from a TimeHop employee, to access the cloud of the company. 

Fortnite 

Fornite originally released its beta version of the game using an invitation-only environment. Hackers saw this as an opportunity to produce fraudulent links to fake clone versions of the game. 

These versions of the game misled fans, because the hackers cleverly used reverse engineering to include the same loading screens, music, and images the real version used. 

It doesn’t matter if the app you use provides a business, service, or is a video game. If the code is simple to break, hackers will take advantage. 

What Can You Do?

Prevent Reverse Engineering With Obfuscation

Reverse Engineering occurs (like the Fortnite example) because of faulty code. But obfuscation and minification make the code less readable—meaning hackers won’t be able to study how your app functions to build their own. 

Validate Inputs

Remember, it’s dangerous to rely on the same password for all the apps and online services you use. A stranger can access your accounts just by knowing a single password, but when you add more validation inputs to follow, you add an additional layer of app security. 

More Tips

Who’s most vulnerable to attack? In 2018, apps in the tools and lifestyle categories made up a combined 54% of malicious mobile apps. But regardless of which category your app resides in, you can’t take your app security lightly.

Remember, some of the top ways hackers gain access to your app is because of a lack of multifactor authentication or lack of encryption practices. But staying on top of these two aspects leads to a safe and trustworthy app for your users. 

Implementing the right security protocols for your app requires intensive collaboration between your design and development team. And it doesn’t stop there, you must envision yourself as if you were in your hacker’s shoes. What other ways would you try to hack your app? If you plan several steps ahead, you can safeguard your app and focus on the success of your business. 

Learn more about the cases you can learn from, as well as how to make sure you’re doing multi-factor authentication or encryption the right way, by reading this infographic from CleverTap.

Source: CleverTap

READ ALSO: How to Protect Your Company’s Email Against Cyberattack

Keep reading my friends! 💗

*by andreascy*

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[sayuriart]

Protect Your Data Or You Will Soon Have To Deal With ‘The Rise Of The Machines’

Description :

For the well-informed, it is an undeniable fact that the future of internet privacy is bleak. We live in a time where the internet is an indispensable resource. Unfortunately, we have been conditioned by internet service providers and internet companies to believe that to access internet services, we must first give up any notion of privacy. As a result, these companies collect unlimited user information every time we use their services. Of course, on the surface, this is done for the sake of providing better services, but the reality is that they do this to protect the corporate bottom line.

Ask yourself this; how much information is collected on a daily basis and how much of that information is used to help in improving internet services? Taking it a step further, you should question how the information is used and whether it is discarded or stored after use. More importantly, you should seek to find the reasons behind the fast-paced erosion of internet privacy. 

The answers to these questions prove that internet privacy is a fast-fading concept and with time it will be eroded to non-existence. Of course, since there is little to no support from governments as far as internet privacy is concerned, we cannot hope for a resolution in the near future. In fact, most governments are in support of the abolition of internet privacy altogether so they can have free reign in matters of surveillance. But, are we truly out of options? 

The Age of Big Data 

Big Data is one of the core reasons why there is so little internet privacy. Big Data analytics refers to the process of collecting and analyzing data then compiling it into data sets, big data, the applications of which span across numerous fields of study. For instance, the data is used by companies to analyze and predict customer shopping habits and trends and to adjust marketing and sales efforts accordingly. 

Essentially, all your online activities contribute to big data. Of course, the amount and type of data collected depend entirely on the company in question and how they collect the information. There are various ways of collecting big data, some of which are more open and others which are secret. Your daily online activities leave a trail that can be assessed to create a data set. For instance, what time do you usually log online? How many times do you visit particular websites in a day and how long do you spend on each website? How much data do you share on any particular website and which site receives the highest usage? On average, how much data do you use on a daily basis? What kind of data do you share/view the most? Nevertheless, this information is only a drop in the ocean of data that is collected on a daily basis, especially when you include GPS data, online shopping data, social media data and more. Such information when compiled on a daily basis reveals your online habits and interests, which are then exploited by companies in various ways. 

While there are various applications of big data, one of the most visible uses of big data is in machine learning or automation. Compared to before big data, there is more distinct usage of automated intelligence in many fields currently. A clear example is search engines which have grown more robust over the years thanks to big data. However, this is just a small scope of the extent to which machine learning has advanced in recent years due to big data. 

In particular, the field of predictive analytics has experienced the most significant growth. For instance, it is a feasible concept for social media and search engines to be used to diagnose diseases in the future. By correlating the information shared on social media with search engine searches, the data can be used to make a predictive analysis and determine a diagnosis. If a person persistently shares information relating to particular conditions, then proceeds to search for the same symptoms on search engines, a program can subsequently search for the corresponding symptoms on a database and formulate a possible diagnosis. Although this is a futuristic concept, there are various other applications of predictive analysis in effect at the moment, especially when it comes to the sales and marketing fields of business. Additionally, there are other futuristic concepts, such as using big data to determine an individual’s credit score. 

Although big data has its advantages and has led to the advancement of technology by at least a few decades, there are still disadvantages that cannot be overlooked. One of the greatest risks of big data is that it leaves you at the mercy of governments, corporations, and companies. With so much data at their disposal, what is to say that all the data is used in a way that is beneficial to you? Depending on how the information is used, it can be as damaging as it is beneficial. It has always been said that information is power, meaning that those who control big data have power over the masses. 

The Internet of Things (IoT) - Bridging the Online and Offline Worlds 

Aside from big data, another major detriment of internet privacy is the IoT. The IoT refers to a system of interconnected and interrelated devices that facilitate the transfer of information over networks. What sets the IoT apart from normal interconnected systems is that it does not require human-computer or human-human interaction. Instead, the IoT works to automatically bridge the online space and meatspace seamlessly. 

Of course, the IoT is one of the largest contributors of big data, with the data collected being even more comprehensive than data collected online. IoT devices rely on numerous sensors to relay information back and forth, meaning that the information collected has a direct correlation to the meatspace. For instance, a networked house could have multiple smart devices from the entertainment system to the air conditioning unit. Each of these devices collects different data and then correlates it making the data set more comprehensive, which allows for a more streamlined and sophisticated system. 

With the smart devices correlating their data, the benefits offered by the IoT are more refined, allowing you to enjoy near-perfect automation. However, since human input is required at various points in the network, we are still some years away from enjoying full automation, which in itself is a blessing in disguise. The reason why we shouldn’t aspire for full automation just yet is that there are still too many kinks in the IoT that have yet to be fixed, and even more that are yet to be discovered. Should we achieve full automation before the issues are ironed out, we would be staring down at a full machine takeover without the means to stop it. 

Of course, one of the major issues that we have to deal with is internet privacy or lack thereof. Thanks to the influence of the IoT, the erosion of internet privacy is even more apparent. Considering the amount and type of information collected thanks to IoT devices, then one can imagine the risk and consequences if such information were to fall to the wrong hands. 

Nevertheless, even with the evident risk, most smart devices lack security measures to protect the user’s data, which leaves you wide open to an attack. With companies rushing to create devices for the IoT and reap the benefits of the increasing interest in the field, they often forget to establish security measures. Perhaps this is due to the fact that there are yet to be standardized practices for the IoT, which leaves everyone free to decide how to advance. But, would device-based security measures be enough? Even though having a security system installed in every smart device would provide a layer of protection, it is still lacking. Keep in mind that the more devices you have in a network, the greater the risk of exposure to a hack, especially considering that there are different manufacturers for various devices. You should consider the IoT as a whole. Therefore, there won’t be sufficient protection until there is a centralized security system which protects every individual device in the network. 

Additionally, since the IoT is still a new field, all the data collected is still highly useful for companies, meaning that they definitely store the information instead of discarding. As the information exists somewhere, the risk is elevated, since it is always possible for the information to be sold, stolen or mismanaged, which could cause even more dire consequences. 

Another of the significant risks of the IoT lies in the fact that it bridges the gap between the online space and meatspace. Owing to this, it is now possible to commit a crime via the internet and directly affect the meatspace. Initially, internet crimes only had an indirect influence on the offline space. However, thanks to smart devices, it is now possible for an internet crime to be tangible in the offline space. For instance, it is possible to commit murder, arson, and theft directly through the internet. 

It is possible for a hacker to take control of your car while you are driving and drive you off the road or destroy your brakes and such. It is also possible for a hacker to mess with heat sensors in your devices causing them to overheat and possibly cause a fire. A hacker can also take control of your air conditioning unit and reverse the flow of air. There are hundreds of similar possibilities where hackers can wreak havoc to you, your family and your property from miles away at the mere touch of a button. That is the risk posed by the IoT and one that can only be stopped by having a robust security system in place. 

What The Future Holds 

Ever since the Snowden Leaks, there has been an increased focus on internet privacy. Although there were positive reforms soon after, it could be said that currently not only have the reforms regressed, we are even worse off than in the beginning. Without government support, internet privacy is in a constant state of erosion. Unfortunately, thanks to big data and the IoT, the erosion of internet privacy is progressing at an even faster rate with no end in sight. Therefore, it is safe to assume that there won’t be any positive changes to internet privacy in the near future. In fact, we should look forward to an even worse state of affairs. 

Since it is impractical to rely on external help from bodies such as the government and corporations, we should instead focus on what is within our grasp. While it is impossible to stop the erosion of internet privacy, it is not impossible to prevent a breach in your personal internet privacy. Of course, for that to happen, you need to have a deeper understanding of internet privacy, the threats that plague it and the measures to reinforce and protect it. 

The best way to guarantee that you have what little is left of internet privacy is to make use of privacy tools. Of course, this too requires its own deep understanding so you have to do more in-depth research of the same, particularly since there are numerous privacy tools with different functions. Just as important, you should ensure that your information is always updated because security tools and attacks directed at them are always in flux. Although a security tool may offer protection against a particular attack, it may prove ineffectual against a new type of attack. In fact, a new attack may rely on the defense of the security tools as was evidenced by the Wi-Fi KRACK attacks. 

For maximum efficiency, you should rely on multiple privacy tools simultaneously. For instance, you should couple a VPN with Tor, allowing you to maximize the benefits and eliminate the weaknesses. Even then, you should use Tor over VPN instead of VPN over Tor since the former provides the best protection so knowing how to couple multiple privacy tools is equally as important. Additionally, you should rely on anonymous search engines such as DuckDuckGo for browser security, Adblock extensions to prevent the collection of data by third parties and cryptocurrencies to guarantee your privacy and anonymity in financial transactions.

YOU MIGHT ALSO LIKE: How to Protect Your Company’s Email Against Cyberattack

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[sayuriart]

How to Protect Your Company’s Email Against Cyberattack

Description :

Hello folks and hope you had a restful holiday. At the dawn of the New Year, we'd like to wish you all a prosperous 2019, with personal and family fulfillment! We look forward to being your companion all year round. 😎👍

While Hollywood may portray hacking as a complicated endeavor which requires sophisticated technical expertise and endless nights spent staring at a computer, the truth is that hackers rely on a variety of methods, some of which are as simple as sending company employees an email pretending to be a reputable source. In fact, taking advantage of security loopholes among your company’s employees is one of the most reliable and fastest ways for malicious parties to access your company’s sensitive data. 

Often times, hackers or other criminals can simply send fake emails – also called “spoofed” emails – purporting to be from a reputable source, which can gain the attention of company employees who then surrender data or even money. Other times, hackers can gain access to your corporate email lists and send out emails to your clients and vendors requesting money. 

Hackers can even pretend to be the CEO and contact employees of your organization with demands such as emergency payments. Read on to learn more about the many different forms of Business Email Compromise, its harmful effects, and how to prevent it from happening within your company.

What is Business Email Compromise?

Business email compromise, refers to a type of cybersecurity infiltration that can occur in a company or business. In a business email compromise, which is also called BEC, malicious parties such as hackers or criminal organizations typically target high-level employees of an organization, such as corporate executives. Hackers may send emails to the executives, in a practice known as phishing. 

Phishing is a fraudulent form of email activity, in which hackers send emails pretending to be reputable companies to obtain information such as passwords, credit card numbers, and even financial payments. In BEC, high-level corporate executives are strategically targeted so that hackers can obtain confidential information and payments from the executives. This can pose significant risks to a company’s operations, both in terms of data loss and financially.

How does a typical email cyberattack work? There are four types of BEC scams which we will discuss in the next section.

Four Types of Email-Based Cyberattacks

There are several types of BEC scams. Hackers can pretend to be an employee in your organization to obtain information from your real employees, or they may be able to access sensitive information, such as a list of email contacts, to request payments from people with whom your company may work. 

Two types of BEC which involve the hackers pretending to be a reputable source are CEO fraud and attorney impersonation. In CEO fraud, the malicious parties pretend to be an executive and contact finance or the human resources department of a company, demanding an emergency payment. Hackers can also pretend to be a lawyer or an employee from a law firm to obtain access to sensitive data – this is known as “attorney impersonation.” 

Other types of BEC scams take advantage of employees’ poor data security practices rather than purporting to be high-profile members of your company. In account compromise, a high-level exec’s email is hacked, and the email address is used by hackers to request payments from clients listed in the executive’s email contacts. Hackers can also steal other types of data, and even steal data from company employees. Data theft can occur in which hackers obtain personally identifiable information (also called PII) from the human resources department, which can be used to plot further cyberattacks.

While these attacks may seem different, the common thread that unites all of them is that they result from poor cybersecurity and safety practices among all levels of employees within an organization. High-level corporate executives are prime targets for hackers because of their stature in the organization and access to confidential data. However, entry-level employees who are poorly trained in email security best practices can also risk clicking on links in emails sent by hackers and unknowingly sending malicious parties your company’s sensitive data, or even their own personal information.

Companies who do not train their employees on cybersecurity best practices, therefore, risk exposing sensitive corporate data, which can not only hurt the business’ bottom line and potentially leak data to competitors, but can cost companies thousands, and even millions, of dollars as they seek to institute damage control. The best way to avoid dealing with the fallout of a BEC, is to be prepared and train employees across your organization – from entry-level employees, to human resources, to high-level executives -- in best practices for maximum email security.

How Can I Prevent Business Email Compromise in My Organization?

The best way to prevent BEC in your company is to utilize state-of-the-art security practices and train employees on email best practices. Make employees aware of the dangers of email phishing and impersonation scams. Remind your employees – whether they are entry-level or at the top of the corporate food chain – that they should never open emails from people that they do not recognize, and should certainly never click on links in emails from unknown senders, due to the fact that such emails can be phishing attempts.

Your information technology staff, can also institute several security practices which make it more difficult for hackers to gain access to your information in general, even in the event of a data breach. Emails should be sent over an encrypted server, so that anyone who can access your internet network cannot read the information being sent over the network. Another important cybersecurity practice, that is now utilized in most secure servers is two-factor authentication, which requires users to input a passcode sent to their email or mobile device to gain access to a website or online service. Two-factor authentication on company email accounts, can make it more difficult for hackers to gain access to company emails. 

Finally, minimize your electronic “paper trail” to make it more difficult for hackers to gain employees’ personal information. Financial information such as W-2 forms and tax forms should also be delivered to your human resources department in person to avoid having sensitive personal information being leaked to hackers. Finally, limit the number of employees who are authorized to disperse company funds, and make sure to set alerts and limit the number of withdrawals from this fund.

Source: Panda Security

Interested in learning more about how to protect your company against email compromise? Panda Security is a Spanish company that specializes in the development of high-tech products to help internet users navigate the web more safely and securely. Head over to Panda Security’s blog for more information on business email compromise, including a helpful infographic and warning signs to look for in an email to determine whether or not it is compromised. By educating your company’s employees about the dangers of BEC, you can help stop these cyberattacks and improve corporate security.

If you found this article of interest, we'd love to hear what you think!

*by andreascy*

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[sayuriart]

New Able2Extract Professional 14: Sign PDFs & Convert with AI

Description :

At https://ift.tt/20bP6V7, the editorial team likes to keep tabs on the software they review, to keep giving you the latest and the best out of the tools we showcase. It’s about helping you work digitally and more productively.

In this case, it’s all about working efficiently with PDF documents and for that, we’ve got an update on Able2Extract Professional, the PDF suite we’ve reviewed before that lets you fill and edit PDF forms, and complete a range of other PDF tasks. 

The new advanced features in this latest version, are opening users up to working better than ever with PDF files. Here’s a look at the newest major features.

Sign PDFs With Electronic And Digital Signatures

Nowadays, when your workload is completely done by computer, the hard copy tasks you normally performed physically, like signing documents, are now done digitally. The new Able2Extract Professional 14 now includes the ability to add electronic and digital signatures to PDF files with a few clicks. 

Electronic image signatures are easily inserted by typing them in, drawing them out or importing a signature image. Digital cryptographic signatures are added by signing a PDF, and then attaching a digital certificate to it. All of this is done through a convenient side panel, no other application needed.

This feature, fills the growing demand for highly secured documents. It’s a valuable addition to the file permissions, encryption, and protection passwords, Able2Extract Professional can already add to PDF documents. 

Instantly Verify Digital Signatures

To complement the ability to sign PDFs, you can now also verify digital signatures. Able2Extract Professional does this in an extremely user-friendly way, allowing you to first visually confirm the status of a digital signature, with a quick glance at a padlock icon in the tab of an opened PDF file. Secondly, you can click on the digital signature in the side panel, to view the signature’s information. This lets you know if the PDF was altered after being signed.

Needless to say, knowing that the PDF you have, hasn’t been altered is a must in this day and age of data breaches and electronic documents exchanges. If your work is based on a lot of confidential and important files, you’ll be glad to have this feature.

AI-Powered PDF to Excel: Smart and Master Templates

Known for its Custom PDF to Excel conversion, Able2Extract Professional has long since given users the ability to manually adjust rows, columns and table structure selections to produce accurate conversion results in to Excel. Believe it or not, the developers have improved upon the feature with artificial intelligence technology. 

This AI technology, lets you train custom Excel templates with a sampling of 5-10 PDF files that contain the selected table structures you want out of a PDF document. These trained Smart templates can then be used by Able2Extract, to automatically select all the similar tables in a PDF file on its own. After you load it, a click on the Convert button will convert all those same tables into a single spreadsheet. 

AI-powered Master (Batch conversion) templates are similar in that you train them on PDF samples, but the difference is that you can also harness the power of a batch conversion with them. Just train an Excel template in Batch mode and then afterwards, you can apply that Master template to the applicable PDFs you line up for a batch conversion. The result is, an automatic and customized PDF to Excel batch conversion job. 

Our Verdict

We were more than impressed with the capabilities of the software’s last version, and have to admit that this version is miles ahead of that. This tool is excellent at innovating and improving upon the PDF features it already has to offer. 

If you liked everything we covered about Able2Extract Professional before, you’ll love this latest version. Again, you can test out the above features for yourself with a 7-day free trial.

*by andreascy*

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[sayuriart]

7 Reasons to Consider a Home Gym

Description :

For people who work out regularly, going to the gym can be tedious. The memberships cost money and (let’s face it) sometimes other gym goers can be downright obnoxious. To make you experience at the gym more enjoyable, you may want to consider a home gym.

Of course, it is daunting to make the space and spend the money on equipment, but it could be worth it for the complete control of your workouts. If going to a gym is getting old, you might want to consider the benefits of working out a little closer to home. Here are 7 reasons investing in a home gym will be worth it in the long run. 

1. Privacy 

If you are someone who feels awkward or uncomfortable working out in front of others, then a home gym is the perfect solution. Just imagine: you can wear whatever you want, grunt as loudly as you want, and use whatever equipment you want without waiting for it. Plus, you never have to worry about being judged by strangers so you may feel more free to try new workouts. You also won’t have to worry about getting unsolicited advice from gym staff, or people who think they’re gym staff. There will never be any worry about embarrassment in the private oasis that is your home gym. 

In your home gym, you will be able to watch your TV shows or listen to your music unencumbered by headphones. You won’t have to take anyone else into consideration when picking the volume of your tunes. So turn up the volume and let the music motivate you. You can even use all the chalk you want without being reprimanded. 

You may even find yourself working out a little harder since you have no one else looking at you and you don’t even need to think about how you look while working out. Additionally, not having to worry about someone taking your machine will help you feel more relaxed and not on edge about other people swooping in. 

Another bonus is that you will never have to think about crowds. Not everyone likes working out surrounded by people and it can be impossible to get the machines you are looking for at peak hours. You can take solace knowing that after work you can go home to a nice empty gym and relieve the stress of a long day, without interruption. 

2. Saving Time

Sometimes the prospect of driving to an over-crowded gym with lackluster equipment can be completely demotivating. However, it is much harder to convince yourself to skip your workout when your “commute” to the gym is about one minute. 

Depending on how far away your gym is, you probably add about 20-30 minutes to your workout just in travel time. That is time you could spend going a little harder on your workout, or even better, just being at home. 

Not only will working out take up less time in general, a home gym allows you to utilize your time more efficiently. In your home gym, it will be so much easier to use the time you have. Only have 20 minutes? You can squeeze in a 20-minute workout since you won’t have to worry about the hassle of traveling to the gym. 

Who wants to battle rush hour traffic just to get in a workout after work? It is so much easier to go straight home and know that you can take your time getting there. You will ultimately be able to spend more time with your family since you will be in your home for your workout. 

Plus, your workouts will be quicker since you will know that the exact equipment you want will be available when you want it. When you’re working out at a commercial gym, the time spent traveling to and from the gym, putting your stuff in lockers, waiting for equipment, and possibly showering can be equal to time actually spent on the gym floor. 

3. Customization

Of course you should always tour a gym before you sign up, but even if you think they have all the equipment you want now, that might not always be the case. As your fitness goals grow and evolve, so will your equipment needs. 

If you take training very seriously and tend to work with only extremely heavy weights, you will be hard pressed to find a gym that carries the weights you want. If you are relatively new to working out, the gym often has a lot of equipment you don’t need, but are paying for anyway. 

When you create a home gym you can customize it to include exactly the equipment that you want. Plus, you get to decide what the time limits are on the cardio equipment. When first starting your home gym you can buy only the equipment that you will use and then only add to it as needed. 

You can also focus exclusively on your interests when designing your home gym. For example, if you like to get your workouts in through dance, most gyms only have dance space available for scheduled classes. So with a home gym, you have the ability to leave some space for a dance floor.

Not only do you customize the equipment available, you also get to customize the space arrangement. You will no longer have to worry about cramped gym floors with no space to put your mats or do your stretches. 

Why would you want to fit your workouts to the gym when you can make the gym fit your workouts. You will no longer have to work with what happens to be available; you get to decide what is available to you. 

4. Maintenance

If you really think about it, sharing gym equipment has the potential to be pretty gross. Some large-scale gyms have upwards of 3,000 members. Just think about how many people are using the same machines as you in a day and then consider how many of those people aren’t wiping it down afterwards. 

A study done by the website Fitrated showed that gym equipment typically has more bacteria than a toilet seat. This study didn’t even take into account the public locker rooms and showers. When you think about how much you are sharing with other people it seems like home gym is better for your health in more ways than one. 

At your home gym you have total control over who is using the equipment and how clean it is. You can have some piece of mind knowing that you can work out during flu season without having to worry about catching something that will knock you out for two weeks.

Additionally, you don’t have to worry about strangers misusing your equipment. At the gym you often have to deal with equipment being out of order, missing weights, or just in bad shape because not everyone knows how to take care of the equipment. When it is just you, the equipment will last longer because it isn’t seeing as much use, and you know it is being used and stored properly. It might seem like a hassle to have to serve as the maintenance staff at your home gym, but it’s better than getting sick and dealing with broken equipment. 

5. Money 

Every commercial gym markets its memberships as affordable, but you still end up spending a significant amount of money on the monthly price of a membership alone. But, if all you are paying is a monthly fee you are lucky. Many gyms are notorious for hidden startup fees, annual fees, random price raising, and cancellation fees. 

Considering that the average gym membership costs between $50-$60 per month, you could be spending upwards of $700 a year on monthly membership fees alone. Even if you go to the gym every single day, this is a big expense on your plate. 

Building up a home gym requires an initial investment but it will pay itself off in the long run. When you’re building a home gym you’re ideally using a space that you already have, such as a basement or a garage. The biggest expense will be the equipment. 

Yes, equipment can get expensive, but you don’t have to go right for the top of the line stuff. You can take your time and search for the best deals you can get so that your home gym fits your budget. You may even start with just a few basic pieces of equipment and then gradually add to your collection as needed. 

If you use a personal trainer at your gym, you can even save some of that money by having someone come to your house instead of using the overpriced trainer at the gym. Having someone who comes to you will allow you to find the trainer who is the perfect fit for your budget and your personality. 

The initial start-up costs may seem daunting but just think about how nice it will be to not have to hand over your money every month to a gym you don’t want to go to. 

6. Convenience 

Clearly a home gym is convenient in terms of saving time on the commute and having more efficient workouts, but there are other surprising conveniences that you might not even think about. A great added bonus of having a home gym is that if you have kids, you can get in a workout while they are in the other room. There is no stress about finding a sitter or getting the kids in the car to take them to the kid’s club. 

This is absolutely essential for busy moms and dads who have trouble finding time for themselves. It can be hard for parents to stay on top of their health; having a home gym makes it a little bit easier. Plus, it will save money on the cost of the kid’s club or babysitters. 

If you happen to have older kids, you can let them use the equipment as well without any extra fees. Therefore, having a home gym turns into a good way to help keep the whole family healthy. If you don’t have kids, you can share your equipment with your significant other or roommates so that no one has to worry about gym memberships. 

Additionally, there is the convenience of not having to worry about weather. If you’re someone who likes to workout outside, a rainstorm can ruin your workout plans. If you have a home gym, you can just hop on your treadmill and get your workout in, no matter what the weather is. 

You also have the convenience of having your whole house at your disposal. So no need to worry about forgetting your shower shoes or weight lifting gloves. You can just run to the other room and grab them. 

7. Enjoyment

If you combine all the aforementioned reasons to consider a home gym, you get an overall more enjoyable and less stressful gym experience. You can train so much better when you don’t have to think about all the things you hate about your big commercial gym that is only interested in your money. It will be much easier to work out if you actually like the environment you are working out in. 

Once you are using your home gym all your excuses will be gone and you’ll have nothing left to focus on but your exercise. Before you know it you will start to see results, and your body and mind will thank you. 

Conclusion

It is easy to make excuses to skip your work out when you don’t like your work out environment. When you build a home gym you are creating a workout environment that is customized to your exact needs so you will really want to work out. There is nothing better than being in complete control of your fitness. 

A home gym eliminates all those extraneous factors that get in the way of your exercise routine. Of course sometimes there are limitations, but you don’t have to think of your home gym as a massive undertaking. It is perfectly okay to start small and then work your way up to the enormous home gym of your dreams. 

Overall, cancelling your gym membership and taking your workouts to your home will give you unprecedented freedom to make your fitness experience completely your own. Why try to fit your workouts to someone else’s mold, when you can control for every aspect of your experience to get exactly the right workout for you?

RECOMMENDED STORY: Tech Gadgets That Will Take Your Workout to the Next Level

Delighted that THE OFFICIAL ANDREASCY is now on Linked In - you can follow our page and stay tuned for more updates.

*by andreascy*

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[sayuriart]

All Systems Go: Launching a Small Business (and the Tools You'll Need)

Description :

Happy New Year everyone!

Starting a business requires an ample selection of tools to make operations manageable. Without them, you'd spend more time with its administration than selling and customer interaction.

Where's the fun in that? Almost 1 million businesses are launched each year with most being small operations. This is an interesting trend because it shows the viable nature of starting a business where before launching was heavily determined by access to finances and resources.

Perhaps the tools make the difference? I think so. I haven't launched a brick & mortar operation but I have started several successful, online businesses. Many tools I use are same (or similar) to those found in many, other small businesses. I can reaffirm this based on my networking and business with owners.

What common ground did I find with business tools?

1. Payment Processing

All businesses need a form of payment gateway services to complete transactions. Brick and mortar stores will likely use Point-of-Sale systems whereas online businesses rely on shopping cart software.

2. Accounting

The first year in business comes as a shock when it's time to pay taxes. Business taxes depend on its organization, profits, and expenses. Average business tax rates are usually 19.8%.

Accounting software is a must to keep income and expenses in order. Both TurboTax and Quickbooks make great options for small business owners.

3. Legal or business document(s)

All businesses should have a business plan to keep efforts aligned and to improve their chances to secure funding through loans and investments. Other important documents may include a bill of lading, trademarks, seller's permits, and more.

Legal and business documents are costly if they're created by professionals. Like taxes, a small business owner may use tools to create these items in-house. 

Tools include DocuSign and Formswift.

4. Computer and mobile hardware

What's a business to do if team members don't have access to computers, mobile devices, and the Web? These two sets of tools, alone, present many opportunities -- including:

• Access to website building tools

• Mobile CRM and networking tools

• Social media marketing and always-on monitoring

• Warehouse management and logistics

• Payroll and time management software

These tools become vital for its launch as Web efforts will generally lead to high engagement, low-cost marketing campaigns to build awareness and sales.

Also, businesses may choose to bring advertising and marketing creative design in-house by making flyers, posters, brochures, and business cards for a fraction of the costs if done by a designer. 

Tools all small businesses will want to explore include Salesforce, Hootsuite, Wix, and ADP.

5. Business Intelligence

BI tools give small business owners insights into the business operations and organization. Data is uploaded to these tools to compile information and records to produce actionable reports.

Microsoft Power BI offers a free version of their tool many small business owners may want to explore if they feel it provides a benefit.

6. Helpdesk

Gathering customer (and employee) feedback is tedious if these items are stored and organized through traditional filing systems.

Helpdesk software sits on your workplace hardware. Or, it's cloud-based. These tools create a gateway for feedback and handling issues. Other benefits include:

• A central hub for FAQ's

• User roles and hierarchy for management

• Community forums to crowdsource help

There's a Tool for Everything

No matter the task or problem... there's a tool to provide a solution. Yes, each tool you introduce will produce a learning curve and time investment. But, they will greatly reduce the tedious tasks.

This frees more of your time to work on the enjoyable activities like interacting with customers, exploring new ventures, and nurturing team cohesion.

I've found most businesses all use one or all types of these tools. Though, ask your fellow entrepreneurs for extra pointers and suggestions.

*by andreascy*

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[sayuriart]

8 Strategies for a More Efficient Home

Description :

Life only gets busier and busier. Ever since the industrial revolution, we do more and more. In recent decades, advances in technology allow us to stay far more connected, at the cost of being far busier. Staying on top of your life, and your home, has never been a bigger challenge. 

We’ve identified eight strategies that can help you be more efficient at home. They range from embracing technology all the way down to how you shop at the grocery store. The goal is embrace a few of these tactics so that you can get a little bit more free time without losing your productivity. 

1. Buy Groceries Pre-Cut

You don’t realize how much time you spend cutting, chopping, shredding, dicing, mincing, and slicing as you prepare a meal. And, awhile back, someone brilliant thought it would be a good idea to start selling food in the grocery store where they had already done all of this for you. 

Nowadays, you can buy your cheese shredded and your garlic minced. You can buy your vegetables chopped and your deli meat sliced. You might already be buying one or two of these items pre-cut, but have you ever sat down and evaluated all of the areas you could save time by going all-in on this?

Next time you make a store list, spend a minute going through it and asking the question “Can I buy this pre-cut?” If so, do it. You’ll be surprised by how many things you can buy pre-cut. Not sure if it comes pre-cut? Put a question mark next to it, and look for it at the store. Ask a clerk if you can’t find it easily.

Yes, typically speaking, the pre-cut version of the food is a little but more expensive. If you’re on a tight budget, it might not be the best option for right now. But, in my experience, the amount of time you’ll save far outweighs the slight cost increase. 

2. Purchase a Smart Lock for your Front Door

There are several benefits to having a smart lock on your front door. First and foremost, you’ll be the ire of all of your neighbors with your cool looking dead bolt, and state of the art entry mechanism. And, that’s worth it alone right?

On a serious note, for starters you won’t have to manage the number of keys you have floating around to your house any longer. At a certain point, you start to lose track of how many spare keys you have floating around, and it isn’t particularly safe. Also, you’ll never have to worry about leaving your keys and being locked out of your house. It only takes that happening once for you to realize how frustrating that is (and how big of a waste of time)!

You also won’t have to deal with having to make and transfer a key to family members, friends that are in town, housekeepers and maintenance workers… the list goes on. 

Keyless locks come in two basic types - one’s that utilize a number pad, and one’s that utilize technology. If you’re worried about wireless security, you might opt for the number pad version. However, there are several additional benefits that come with the technologically smart version. 

Your door will automatically unlock as you approach it with your smart phone on you. Also, you can quickly issue access to friends and family through their smartphone, and set boundaries on how long it is accessible for.

Lets take a real life example that just happened to me. I forgot to turn off our lights before leaving for a long weekend. I quickly texted my neighbor, and gave her access through her phone to our front door for 2 hours. She ran over and turned the lights off. Voila!

3. Cook in a Crockpot

If only I had known about this in college. Did you know it was possible to open your fridge, grab a couple of things, throw them into a crockpot, walk away for 4-8 hours, and come back to an amazing meal?

It’s a little more complicated than that, but not by much. A crockpot is a very simple cooking appliance, and it seems that almost everything you put in it comes out tasting good. And, with very little effort. 

Related: 31 Crockpot Freezer Meals for Busy Weeknights

Take this recipe, for example: four frozen chicken breasts and a can of salsa. Dump both into a crockpot, set on low, and when you come home from work or errands, you’ll have an amazing meal. Wrap it in a tortilla and put a little cheese on top, and several of my friends have commented that it tasted better than the local Mexican restaurant. 

Crockpots are amazing because they save you both time and money. The time savings are obvious – the slow cooking components of the process allow you to do very little prep to end up with a great meal. However, you can also save a lot of money with a crockpot. Typically, you can make an amazing meal with much cheaper meat. Again, the slow cooking process breaks down the meat into something quite good. Chuck roast, pork shoulder – these cuts of meat taste amazing in the crockpot, and could usually be purchased very inexpensively.

4. Buy in Bulk

You’ve probably heard this one from your mother at some point, but it is so true. Buying in bulk saves you money, but it also saves you so much time. 

It’s painful at first. It never seems like it's going to be very expensive until you get to the checkout line. Almost as painful is trying to figure out where to store it all. Who has room for 28 rolls of paper towels? And that 5 gallon drum of 409? Ok, I exaggerate, but you get the point. If you live in a small home, or don’t have a lot of storage, you do need to take this into consideration. 

But then the benefits kick in. You rarely have to make those emergency runs to the store to get just one item. Your life is interrupted far less by the need to go to the neighbor’s for an egg. 

And again, the savings are definitely there. You get a discount when you buy in bulk, and you’ll notice the savings over time. Just make sure you have a track record of using it before you buy in bulk. Otherwise, you might end up with a whole lot of something that looked good but didn’t turn out so.

5. Use Technology for List Creation

All this talk of what to buy, how much of it to buy, and how to cook it… you need a good list to keep track of everything. And if you’re still making your lists with pen and paper, or even on a computer, its time to leverage technology for that.

There are a plethora of apps available for your phone that you can create and update a list on in real time. The best part of this is that you always have your list on you, whether at home, at the store, or on the go. Whenever you think of something you need, you can quickly add it to your list.

Another benefit is that you can share these lists with others. So, for example, if your husband or wife lets you know that they need to stop by the store on the way home from work, you can quickly share the list with them and they can grab everything you need.

Better yet, share the app with others in your home that have a role in that list. That way, all can add to it in real time, and all can check it off in real time.

Lists don’t just have to be for the store. They can be for household projects, homework assignments, and long term journaling. I actually have a list on my phone for when I think of a good gift for someone. 

6. Unsubscribe from Junk Snail Mail

Yes, it’s possible. I won’t say that there is an easy button for it, but with a little work, you can rid yourself of the vast majority of junk mail that you receive. I know because I’ve done it. 

For starters, start to think closer about where you are using your address on forms. Try to be more mindful of not giving out your address if possible. 

Your first action item is to contact the Direct Marketing Association and let them know you want to stop receiving junk mail. They call it “offers” that you have participated in, but you get the picture. It’s very easy to do, and will start to stem the flow of endless junk snail mail.

Next, sign up for TrustedID Mail Preference Service. It’s free, and you can search for individual companies that you get junk mail from, and opt out. Spend an evening doing that.

Last, try taking advantage of PaperKarma, an app that lets you opt out of snail mail. As they say “Snap a photo. Stop junk mail and unwanted catalogs”.

Junk mail takes minutes every day to deal with, but those minutes add up to hours and hours every year. 

7. Rethink your Chores

House chores are never ending. Just when you finish a chore, it seems like its time to start on it all over again. And, if you fall behind, it can seem like a tremendous hurdle to get caught back up.

For many, the reason you fall behind on chores is a never-ending spiral that has to do with how you fundamentally approach those chores. As you get behind, the chores stack up. So, when you finally get around to doing the chore, it’s typically more extensive and time consuming to get it completed. This means that it takes longer, setting you even further behind on your other chores. And so the cycle goes.

Try re-thinking your chores. For starters, break each chore up into smaller components that can be done piece by piece. As an example, instead of vacuuming the entire house once per week, try vacuuming one room each day. This is much easier to accomplish, and a lot easier to catch up on if you miss one day.

Next, think about ways to make the chore simpler. Sticking with our vacuuming example, invest in a stick vacuum to put in a downstairs closet near your high traffic areas. These lightweight, easy-to-use vacuums come with cordless models, so you can whip it out and just vacuum the kitchen and dining room in a matter of minutes. 

Finally, follow the 80/20 rule, which says that “80% of the effects come from 20% of the causes.” In other words, 80% of the effects from vacuuming comes from 20% of your efforts. How does this apply? Basically, it’s better to vacuum frequently, but not spend as much time on it, rather than doing an in-depth vacuum job infrequently.

You can still do a detailed vacuuming job, but perhaps that is best reserved for once per month.

Take the vacuuming example and apply to all the various chores you have. The goal is rethink how you approach your chores to focus on shorter sprints of execution. This will make you more efficient, while still giving you a majority of the results.

8. Go Smart

We talked earlier about adding a keyless entry to your front door, and mentioned that you could do this with a smart door lock. However, you don’t have to stop there. 

“Smart” is the term used of late to refer to home automation, or the automating of tasks at home. In practice, its less about automation, and more about making your life easier through incorporating various technologies. 

Here are a few areas we have added smart technology to our home, with great success:

• Smart Thermostat: Our air conditioning and heating system is now hooked up to a smart thermostat. You can still control it from the unit in your home, but you can now also access through an app on your phone. More importantly, the thermostat learns your patterns over time, and gradually sets the house to the temperature you prefer. This results in ease-of-use, while also saving you money on your energy bill in the long run.

• Smart Sprinkler System: Our sprinkler system now connects to the internet, getting updated on the weather. When it is going to rain, the sprinklers automatically turn off. You can also access this from an app on your phone. On a really hot day, sometimes I’ll turn on my sprinklers for an extra cycle in the evening, from my phone. 

• Amazon Echo: Amazon’s Echo is a hands-free, intelligent, personal assistant that responds to voice commands. It connects to a majority of your other devices. There are dozens of benefits, but my favorite ties in to a previously mentioned tip. You can update your lists simply through a voice command.

Conclusion 

There are numerous other ways to make your home smart, from tying in your lighting to your entertainment to your security. Each comes with an initial upfront cost, but will save you time and money over the long run. 

Our culture of busy can make keeping a home up challenging at times. Combatting this business with some of these efficiency tactics can free up some time for you, while still keep you on task. 

*by andreascy*

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[sayuriart]

Why Are Comply Foam Headphones So Popular?

Description :

Many gamers and music fanatics prefer the use of over-ear headsets or silicon-based inner earbuds because of the high-quality sound on offer. However, such headphones don’t always provide the ultimate experience for several reasons, one of those being the fact they are often uncomfortable during prolonged use. 

Comply foam ear-budded headphones are becoming more and more popular because they’ve been able to solve the problems other headphones haven’t had a chance to. Here are a number of reasons why consumers are now looking toward comply foam earbud headphones for their listening requirements.

1. Comply Foam Headphones Help Isolate External Noise

Many gamers and professionals who use over-ear headphones have access to quality sound, but they don’t always get that quality sound because of external noise that can often interrupt the overall listening experience. With comply foam earbuds, you don’t get that problem because they put sound straight into the ear and prevent any external noise from entering. Comply foam based headphones have been around for years now, but it’s only been within the last few years where consumers have really seen the benefits they provide. 

2. Comfortable Experience

Gamers and music listeners often use headphones for longer periods for their entertainment purposes, but they regret it soon afterward because their ears feel sore. That problem goes away with comply foam earbuds – the soft solutions help improve comfort so consumers can take advantage of them for hours upon hours without experiencing any soreness. Take a look at complyfoam.com to see the comfort benefits such headphone solutions provide. 

3. Durable & Reliable

Bulkier over-ear headphones don’t tend to last long because they’re fragile and are usually only made out of plastic. Comply foam based headphones are compact, simple, and very durable. They do come at a cost, however, but they can always be relied upon to last for years. Therefore, they are a much more cost-effective solution than some of the other headphone solutions on the market. 

4. Flexibility

One of the biggest benefits of comply foam earbuds: they’re very flexible. Everyone has different sized/shaped ears and many headphones on the market don’t provide enough flexibility. However, not only are comply foam earbuds great at isolating external noise, providing a comfortable experience, and last for a long time, but they’re very flexible and provide comfort for different ears of all shapes and sizes. So, if you can’t find a set of headphones that can cater to the needs of your ears, consider comply foam tips today for the ultimate experience that is almost guaranteed to provide comfort.

Conclusion 

Granted, many of the other headphones out there can provide excellent quality sound and comfort, which might suit gamers looking for more out of their experience. Others also provide the over-ear experience which is something music listeners often prefer. However, with comply foam making strides in producing high-quality sound, comfort, and flexibility for all consumers, it could only be a matter of time before comply foam is one of the biggest players in the headphone market.

Thank you all for checking out my articles! Can I help you in some way or another? Let me know below and I’ll be glad to give you a hand!

*by andreascy*

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[sayuriart]

Thinking About Buying a Hoverboard? Read This First!

Description :

The hoverboard has grown in popularity because it's easy and fun to use. You can ride one to get to where you're going faster than you could by walking, and since it's smaller than a bike, it's convenient for those who want to try to take it out on city streets. 

The board gets its name because the wheels on most of the boards are slightly under the edges, giving the appearance of the person floating above the ground. Most boards have two wheels, but there are also solo wheels. You can find hoverboards online and in many retail stores. When you start searching for boards, you'll find a number of designs depending on exactly what you want to stand on while you're moving from one place to another as some do offer more space for the feet. Most boards have a small motor that is connected to each wheel. This allows you to move each foot by itself instead of traveling with both feet in place, similar to a skateboard. 

CNN has named the IO Hawk hoverboard "one of the coolest pieces of technology." Other companies have jumped on board with the craze and developed their own styles. You've probably seen the boards on awards shows and demonstrated in retail stores. They are popular in other countries besides the United States. Several musicians and actors have been seen using hoverboards. They have been used in music videos and movies in the past several years. 

Choosing the Best Board

There are a few things that you can do to discover the best board for your body and skill level. Among the best on the market are the Segway miniPRO and the Jetson V6. Taller wheels on the Segway allow for traveling over a variety of terrains, where a standard hoverboard usually has wheels that are closer to the ground that keep you on sidewalks and streets. There are sensors on the board that will slow you down if you're going over terrain that is hilly or that could cause injuries. A steering bar that comes to the knees on the miniPRO allows for easy control of the board. One of the features of the Jetson is that it's stable and has a wide base. The board also has an app that goes along with it so that you can see various details of the product and your usage. 

Shane Chen is known for patenting the design of the hoverboard. The design of the boards is essentially the same no matter what brand you get. There are pressure pads on the boards that have two wheels, activating the motor that is associated with the coordinating wheel. There are also speed sensors that activate the board as well. When you look at each board that is on the market, the thing that will set them apart is how they feel while riding and the experience of the rider. Two boards that are the exact same might not deliver the same ride for two people because one is more experienced than the other. When looking for a board, you want to find one that has the best sensitivity for your feet. You should feel comfortable while riding the board instead of feeling as though you might fall off, which does take some practice. The research group at Reviews.com recently took on the challenge to find the best boards available. Their methods used to find the best boards can also be used if you are looking for something for yourself. 

Back in 2015 there were reports of hoverboards exploding or catching on fire. One of the first things that the group did was to eliminate the boards that gave any indication of exploding or that had the potential to explode, which is something that you want to look for when selecting your own product. The board that you choose should be certified and put through a detailed electrical test to determine if it could explode. Although there is nothing that will guarantee 100 percent safety, these tests should put you at a high safety percentage while riding. 

After choosing a few boards to try, you want to ride each one inside the home or inside a building, such as your office building at work. You want to use safety gear at all times if possible, especially when first starting out. Figure out the proper way to get onto the board and how to get off. You might need some kind of secure device beside you the first few times you get on and off, but once you're able to mount and dismount with ease, it's like riding a bike. Most people will be a little off-balance while they ride for the first few times. It takes practice to get to a point where you can ride a hoverboard like a professional. It's possible that there will be a crash or two, but it's important to learn from the mistakes that you make so that you know how to ride the next time. 

One of the things that you need to look for if you plan to ride your hoverboard for long periods of time is the battery life. Some boards just don't have a battery life that lasts longer than a few hours while others will last half a day or longer. The Segway miniPRO is a board that has the longest battery life out of several that the research group tried. 

When you look at the hoverboards in front of you, you might notice that they look almost exactly the same except for the brand name. There could be differences in the pattern on the outside of the board or the type of tread on the wheels as most boards have the wheels on the outside area of the board. Some boards have the same robotic voice that tells you what to do or that offers tips on how to use the device. They will likely have the same kind of app to use. Hoverboards are similar in appearance because most of the companies that make them are in China. When the boards are made, they are picked up by outside companies, and a new name is put on each one. 

Another aspect to consider when you're getting a hoverboard is the price. Most are in the $500 to $700 range for a sufficient board that will do everything that you want and has the appearance that you desire. However, Don’t buy cheap, uncertified boards. Though many online merchants list boards that look like our top picks at dirt-cheap prices, we advise caution. These boards are often uncertified knockoffs that haven’t undergone safety tests. While the exterior of the board may appear similar, the lithium-ion (Li-ion) batteries are sometimes replaced by cheap, dangerous counterfeits that may catch fire.

Once you have mastered using the hoverboard inside, it's time to see if you can ride it outdoors. Stay on a flat surface to start with so that you're not navigating hills and slippery areas. You should also try to find a place that doesn't have many people or cars until you feel better about being on the board. A park is a good place to go or an empty parking lot. After you have mastered flat surfaces outside, you can move on to the terrain that you might encounter during the day, such as sidewalks that have rough patches or even grassy surfaces to see how well the tires would do on a surface that isn't paved. 

When you're choosing the best hoverboard, you want to find one that handles a variety of road situations. You want to get a board that can stop quickly and easily. Some boards are better suited for riding indoors, so you need to look at the features and specifications of the boards that are available to see which ones are meant for riding outside. A true off-road board will usually have larger tires with thicker tread on them and feel a bit more comfortable while you're riding compared to a board that is only meant for riding inside. 

The best board that is recommended for general commuting is the Segway miniPRO. It can be used inside or outside and is a better option if you plan to use it on a daily basis. The tires are filled with enough air to absorb the shock that you put the board through while riding. There are wide foot pads that make the board comfortable to be on for a few hours at a time. This is a hoverboard that does well with going up hills and going over surfaces that are cracked or that are littered with small pieces of debris. It does have quite a bit of speed to it as well. The Segway has a few features that other boards don't offer. You can set the lock mode in place so that an alarm will sound if anyone other than the person who operates the app is on the board. You are required to use an app with this board, but it does mean an added bit of security. There are speakers built into the board. 

The Jetson V6 offers several details that make it among the best on the market. It's lightweight and offers a smooth experience for even the novice rider. Wide fenders on the sides of the board allow for easy maneuvering whether you're inside or outside. The larger fenders also provide a bit more stability and security while you're riding. Turning while on the board seems almost automatic and is smooth. It does do best on flat surfaces instead of surfaces that are rougher. The frame is made of plastic, which makes it easy to pick up and carry with you wherever you want to go during the day. 

If you plan on being outside on the grass, then you want a board that has larger wheels so that you have more support. Read all of the description and reviews online and any information that comes with the board so that you're operating the device properly and safely. Look at the weight limits of the board as some are designed for younger or lighter riders. However, most boards will support the weight of an average man. Children shouldn't ride hoverboards if they are under 12 years old, and if they are under this age, they need to be monitored at all times and wear the proper safety equipment while riding. 

Also, be aware of where you live because hoverboards are illegal in some areas. They have been banned at college campuses, malls, airports, and certain roads in several states and countries. Know local laws before riding in public.

Safety Tips

There are a few safety tips that you want to remember while you're riding. Any device that has wheels has the potential of causing an accident of some kind. Even if you use the board properly, there's always a risk. This is why you need to wear everything from a helmet to knee pads so that the body is protected. Watch your surroundings so that you can clearly see if there is anyone walking behind you or near you or if there are any cars in the area if you're on the street or in a park. You also want to wear a shoe that has grip. 

When you mount the board for the first time, check to see that it has a self-balancing setting. This will help to keep the board still while you're putting your feet on the pads. The panels on the sides of the board should be level, and you want the wheels to gently respond to any type of pressure that they are given. Use your dominant foot to get on the board before putting the other foot in place.

Conclusion

Hoverboards can be a lot of fun, but do your research before you purchase one and exercise appropriate safety precautions when riding one.

GO EXPLORE: 3 Reasons the Hoverboard Is So Important 

Really appreciate your long-standing support! Big thanks!

*by andreascy*

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[sayuriart]

Investing Is For Everyone, Here's What You Need To Know

Description :

Social security isn’t going to run out, but its numbers fluctuate and there’s no telling how much it will pay for retirement. It only brings in about 75 percent of what it’s intended to pay out each year, which could leave you with less than you’re hoping for. 

That’s why you need a well-rounded and diversified investment portfolio regardless if you’re low-income or high. The following lists the various types of investment opportunities available to you, and the importance of using an investment management company to help you ensure long-term success.

Stocks, Bonds, and Mutual Funds

These two things are not similar: stocks and bonds. Stocks allow you to buy your way into company ownership. Bonds allow you to lend your money out and receive interest and eventual repayment. Mutual funds combine both stocks and bonds and they’re managed by third-parties. It’s important to choose an investment management company that understands risk. For example, Shailesh Dash, named one of Forbes’ “Top Indian Leaders” in 2015, uses “fundamental analysis to identify value.”

Analysis is everything, and it’s going to ensure that outcomes are fully researched. This ensures a successful long-term return with fewer risks. Not all management companies are created equal, and not all are so homed in on risk and reward. Even if you’re only investing in your 401k, it’s important to research your management company to ensure they’re doing all they can to protect and grow your money. 

Real Estate 

Home ownership is important, but mortgage debt can hold you back in life. The secret to successful real estate investing is to not live outside your means, and don’t mortgage yourself to death. If you’re considering purchasing your first home, you may want to own a duplex. Live in one side and rent out the other; or, continue to rent and rent out both properties.

Here are a few more ways to invest in real estate that is growing to be a profitable market:

• Senior and disability-friendly apartments/homes.

• Off-campus homes for students.

• Off-base military housing.

• Low-income and halfway houses.

On its LinkedIn page, Shailesh Dash recommends that you utilize a qualified management company to evaluate and optimize your real estate portfolio. This is good advice, again because it minimizes risk and maximizes reward. You’ll receive a “full spectrum of debt management… including acquisition finance, debt restructuring, strategic debt financing, and coordination of bank syndicates.” As well as your assets will be evaluated, your transactions structured, and more.

Alternative Investments

Alternative investments are any investments that don’t fall into the traditional category of stocks, bonds, and cash. Real estate is considered an alternative investment, but it deserved its own space on this page because it’s one of the best ways for lower income individuals to build gradual wealth. Other examples of alternative investments include wine, art, precious metals, hedge funds, private equity, and venture capital. 

As far as retirement goes, certain collections are always a great investment. For example, silver and gold are two things you can always buy low and sell high. The secret is to know when to buy and sell. Don’t just buy silver now because you have some extra money; instead, place that money into a savings account and wait for silver to go down. Luckily, there are lots of places online that monitor the prices of silver and gold and can help you make a good decision of when and where to buy.

As far as investing goes, it’s never too late to start. But, the earlier you start the better. No matter where you are in life (in college, in debt post college, or middle-aged), investing in your future can only help you. Talk to a money manager now, and you can start putting away what you need to have a carefree retirement. 

Looking forward to your comments.

*by andreascy*

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[sayuriart]

Are You Underestimating the Importance of Data Security?

Description :

Since the invention of the internet, data has taken on a whole new meaning. While advancement in technologies has made it convenient for us to share, store, input, and review data from virtually anywhere, this also puts businesses and everyday consumers at risk. 

Everything from your bank account information and social media profile to client and payment information is vulnerable with the use of any device. Have you been underestimating the importance of keeping it secure?

How is Data Risked? 

Though most consumers and businesses are aware of risks such computer viruses and cyber attacks, most aren’t aware of the various ways in which data can become compromised. Here are some of the most common risks:

Theft

What happens if your laptop, desktop, or smartphone becomes stolen? How much data have you just put at risk? Deliberate attacks happen often to businesses and individuals who could be holding sensitive information. Theft doesn’t have to come in the form of a robber sticking you up at gunpoint either. From former employees stealing sensitive information to competing organizations trying to learn trade secrets, data is stolen all the time. Though companies like Capitol Digital & Califorensics can help to recover data from a damaged or stolen device, taking preventative measures is always best.

Loss

Everyone is human and entitled to make a mistake from time to time. Data can easily be lost by misplacing a smartphone, misfiling documents, or losing a laptop while waiting at the airport. This sensitive information can now be in the hands of anyone leaving you open to exposure.

Neglect

How many times have you discarded of a phone, computer, or laptop without wiping the information on them clean? Did you know that if not properly erased, others who buy the devices can pull and use this information to their advantage? Other forms of neglect might include the failure to create strong enough passwords which provide easy access to sensitive programs, and even data such as forms or letters that are not properly shredded can be a form of neglect that leaves you vulnerable to a data breach.

How Can You Improve Data Security? 

As you can see, there are a lot more risks out there than viruses and malware. If you want to keep your data secure, it is imperative to be proactive in implementing some of the following preventative measures:

1. Install antivirus software – Don’t underestimate the importance of antivirus software. This should be installed on your computer and your smartphones to prevent hackers from accessing information through apps and online programs.

2. Create passwords – Whether in the office, at home, or on the go, all your devices applications and programs should have strong passwords to make it harder for a thief to steal your information. Create passwords that you can remember, however, that aren’t too easy for others to learn.

3. Train Staff – For those who are concerned about data breaches in the office should be sure to properly educate their staff on cyber security as well as policies and procedure that should be followed in the office to minimize the potential for a data breach.

4. Backup Data – Some things are beyond your control. If you happen to lose your smartphone or get hacked at work having your data backed up can make recovering a lot easier. Whether you use cloud storage, a flash drive, or another device to store your data, it can save a lot of time and money in the long run.

You never know just how vulnerable you are until you’re hacked, your phone gets lost, or someone deliberately steals confidential information from you. Outside of being prepared with the above-mentioned tips, it is ideal to set up solutions like data forensics recovery, backup storage, and other IT solutions to minimize the impact of a data breach.

What are your thoughts? If you have any questions or concerns, please don't hesitate to reach out to me directly or post them below. Thanks!

*by andreascy*

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[sayuriart]

Here Is the Software That Can Save Your Business in a Pinch

Description :

While the giant, hydra-headed monster known as business moves slowly, the actual work of business happens fast, extremely fast. Just ask BlackBerry: a company that ruled the smartphone roost in the beginning. They thought they had a long time to sit on their lead. They never saw Apple coming. The iPhone struck so fast that even once it got here, they didn’t really see it. Now, they’re dead.

BlackBerry (known at the time as RIM) could have used a bit of help with technology that could have saved them in a pinch. And they are not the only cautionary tale from which we can learn. From the outside, business moves at a glacial pace. From the inside, it moves at the speed of light.

While most businesses will never have to face what RIM did, there comes a time when every business is confronted with a situation that might have left them paralyzed were it not for recent technological developments. Here is a handful that just might help your business in a pinch:

A Custom Event App

Doing a corporate event the old-fashioned way is just flushing money down the old-fashioned corporate toilet. If you find yourself responsible for making event arrangements, you probably know how important it is to have a branded, custom-made app. What you may not realize is how few people inside your company could actually pull that off.

You will find companies like DoubleDutch exist to make custom app development possible for those businesses without the internal resources to manage it for themselves. There are lots of moving parts to getting the most out of your corporate event. For starters, an event app gives you higher engagement from the participants, and better analytics to track the effectiveness of your corporate spend.

Corporate events are some of the best corporate dollars you can spend, but only if you do it right. Doing it right means providing what most companies can’t: a custom app for a more immersive and productive experience. You don’t want to wait until the last minute to commission your app. But it is great to know that it is there for the save when you need it.

Relocating

The same tech that helps consumers move on short notice can be leveraged for companies when they have to relocate. When moving a business, a thousand things can go wrong. There are small things like finding the packing supplies you need at a reasonable price, to the big things like having to find a different moving company at the last minute.

Setting up the office at the new location is also a part of the moving adventure. There will be special cables that are lost or damaged. You won’t be able to start your servers without them. And you can’t get them from your local retailer. How many days can you afford to go without restarting your server?

Between local search on mobile, and 24/7/365 online retailers that can get you any conceivable part the next business day, businesses are saved on a daily basis.

Document Markup and Signing Apps

The fax machine was really great at one thing: Receiving a document that you could fill out, sign, and send back. The last thing you wanted to do was depend on mail and parcel services to move documents from one place to the other. If you didn’t have access to a fax on both ends of the deal, you would likely lose the deal. That is probably the main impetus for courier services.

Today, neither fax nor couriers are necessary for those tasks. We can just use sign and markup apps to scan documents, fill them out, include a real signature, and send them on their way. It takes longer to sign a document than it does to send it anywhere in the world.

Sometimes moving at the speed of business means crawling at a snails pace. And other times, it means zipping along at light speed. When it’s the latter, don’t get left behind. Use custom event apps, apps to help with relocation, and document signing apps. The next time your small business is in a pinch, just remember, there’s an app for that.

Would love to hear from you in the comments!

*by andreascy*

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[sayuriart]

Why Silver Should Be Part of Your Portfolio

Description :

You have heard the debate over silver. One side says buy silver as a hedge against inflation and a protection of your assets in the event of a financial crash. The other side says that silver has no real value because it is just a metal that sits around collecting dust – i.e., you cannot use it to buy a loaf of bread. So which side is right? Is it smart to buy silver or not?

Every successful investor knows that the foundation of success is diversification. In other words, you do not put all your investment eggs in one basket. If you do, you are risking losing everything. Diversification reduces risk by putting your money in multiple vehicles that are likely to react differently to market forces.

The question of whether to add silver to your portfolio or not is based partly on the idea of diversification. But not just diversification as a means of protection. Diversification can also be a means of growth as well. That growth potential is why you should buy silver.

Find a Good Ratio

Before explaining how diversification can produce growth, talking about finding a good ratio is appropriate. The ratio of silver to the rest of your investments is a question a lot of inexperienced metal buyers struggle with. The general rule is to base silver on the amount of money you have in bonds and annuities. The ratio is 10 to 1. Every dollar in silver should be offset by $10 in bonds and annuities.

What if you do not have bonds or annuities? What if you only have stock holdings? The 10 to 1 ratio still works, but you will have to find something that makes you comfortable. The thing to understand is that your silver holdings should be a significantly smaller allocation that provides security over quick returns.

Moving on to growth, do not be fooled by the current illusion that investment in silver is short-term only. That thinking is based on the annual cycle gold and silver tend to follow. That cycle dictates that silver peaks in April, falls between May and June, stabilizes in July, and begins to pick up again in December. The cycle has little to do with long-term silver holdings.

Using Silver to Fund Growth

Silver and other precious metals are commonly promoted as a hedge against inflation. That is absolutely true. But that brings us back to the argument that you cannot use silver to buy a loaf of bread. To have any real value, you have to buy silver at a lower price and then sell at a higher price so that you have cash to purchase what you need. Therein lies the secret of using silver to produce growth.

Right now, we are seeing a concerted effort by central banks to devalue currency. Why? Because they are trying to spur positive inflation. Remember that inflation can be both good and bad. It is bad when income does not keep pace; it is good when it encourages economic activity by giving businesses more cash to work with.

There are three reasons central banks devalue currency as a way of producing good inflation. The first is to boost the value of exports. When a nation's currency falls, the cost of its exports to foreign markets also falls, making them more attractive to consumers. This increases demand, which then spurs growth at home.

The second reason is to reduce trade deficits. Increased exports occur alongside decreased imports when currency is devalued. Trade deficits begin to shrink in line with the balance of payments as a result. Once again, this encourages economic growth in the country where currency is being devalued.

Finally, currency is devalued in order to reduce the amount of interest nations pay on the money they borrow. This has less of an effect on stimulating the economy, but it does help some.

The point of all this is to say that if you buy silver at the same time currency is being devalued you are essentially getting in at the low point. The value of silver will only climb as currency goes lower and good inflation takes hold. Bear in mind that this is no short-term strategy. It takes several quarters of persistent currency devaluation to realize growth potential from precious metals like silver.

Selling Your Silver

Assuming you buy silver now to take advantage of currency devaluation, when and how do you sell it? That depends on how long you want to hold on to your investment. One way to look at it is to play silver and gold together. Their growth rates tend to rise and fall inversely.

You could buy silver now and then let it ride to the end of the year. Silver should peak somewhere between December and April of next year, at which point you could sell just enough to cover your profits while leaving the original amount in your portfolio. Take that profit and purchase gold instead. Ride the gold until the difference between the metals peaks, then take the profits from gold and put them back into silver as the difference corrects.

The Best Places to Buy Silver Online

 • Money Metals Exchange - http://ift.tt/1G00vif

 • JM Bullion - http://ift.tt/2rp34II

This Year Might Be Different

The point of all the information provided here is to suggest that 2017 might be different compared to what silver has shown us the last couple of years. There are a number of strong signs that indicate silver is not going to sharply decline as it normally does. There is a reason companies like J.P. Morgan are aggressively increasing their silver holdings.

Silver could be on the verge of a big run-up thanks to global currency devaluation, improving European and American economies, and all the optimism displayed since the election of President Trump. There is no guarantee that silver will boom in 2017, but it is not likely to bust either.

Silver should be part of your portfolio because it affords growth opportunities. If you don't have any, there is no better time to buy silver than right now.

SIMILAR ARTICLE TO READ: Bitcoin Phenomenon: A Bright Future or a Growing Bubble?

For anyone who wants to connect with me, I'm on Twitter. Would love to hear from you!

*by andreascy*

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[sayuriart]

How to Easily Edit a Resume Anytime Needed

Description :

How many times did you miss the opportunity to land a dream job because you didn’t send your resume on time? If you are counting, then you can probably relate with the following situation. 

You noticed, or your friend sent you a great job ad that perfectly describes you and you think: “Wonderful, I’ll definitely apply, I just need to adjust my resume.” That’s understandable given that it’s very important to create a resume that fits a job description and requirements. That will bring you one step closer to landing a new job. However, as it usually happens, you procrastinate and wait the last minute and then, of course, something goes wrong and technical problems arise. In the end, as a result, you don’t get called for a job interview.

Nevertheless, it doesn’t have to be like that. You can take advantage of a modern technology and mobile device and edit your resume right away, without delays and technical issues.

PDF to Word Convert will easily and successfully convert your PDF resume into an MS Word document on your iPhone or iPad. In that way, it will become editable, so you are able to make necessary changes, to update your resume or to modify it a little bit, in just a few taps.

Step 1

Download PDF to Word Converter from the app Store.

Step 2

Whether you store your resume on the phone, or you have it on Gmail or cloud services, just click on the button and find your CV.

Step 3

You’ll find your document among converted files. Afterwards, simply open it in Word application and edit your resume.

And that’s it! Now you don’t have to wait the last minute when you can modify your resume immediately and send it right away. In that way, you’ll avoid negative surprises and hopefully get a dream job. 

EXPLORE FURTHER: How to Edit Bank Statements on a Mobile Device

Good luck and let us know how did it go. We would gladly help!

*by andreascy*

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[sayuriart]

Snap Studies: How Brands Can Connect with Snapchat Fervent User Base

Description :

When Snapchat first burst onto the scene in 2012, it attracted millennials and Gen Z-ers in droves. But brands (for the most part) stayed away - they were still trying to harness the power of Facebook, Twitter, and Instagram. And millennials and Gen Z-ers loved having a network all to themselves, a space where they could communicate with their friends all day without any brand interruptions. This peaceful paradise didn’t last too long, however, as brands quickly took notice of Snapchat’s impressive user stats. Younger generations were living and breathing snaps, and brands wanted in. Now with a daily video view rate of 10 billion daily views, brands are experimenting with various storytelling and ad formats to serve always-on content to their growing audiences. 

Today, Snapchat is a publicly traded company with an IPO boosted by the network’s ability to secure consistent user engagement. And brands boast features tailor made for brands, including Discover Stories and custom filters and geotags to promote specific events. As of 2016, advertisers were coughing up a minimum of $100,000 to run ads on the platform; a cost well worth the advantage of connecting with two generations aging up and gaining spending power.

In addition to paid promotion, brands are also investing more in their organic content on the brand. Through regular behind-the-scenes stories and influencer takeovers, the platform is giving brands the opportunity to share more relaxed and playful content with audiences. However, some features and storytelling strategies are proving to be more valuable than others. Here are a few lessons you can learn from some of the most successful campaigns and brands on Snapchat. 

The Good

Real-Time Marketing: Netflix (Gilmore Girls)

To garner even more excitement for the Gilmore Girls Netflix revival ahead of its November 2016 release, the Netflix team enacted a massive offline-meets online Snapchat campaign. Netflix took over 200 cafes and effectively turned them into Luke’s Diner, the Gilmore Girls casts’ main hangout on the show. Each cafe distributed cups with a Snapchat QR code that gave customers access to a custom Luke’s Diner filter on the app. The one day stunt was a massive success as the branded filter was viewed over 880,00 times.

GE: Storytelling

Since 2014, General Electric (GE) has been a brand that has used Snapchat’s storytelling capabilities to the fullest extent. From launching geo-targeted travel filters over the holidays to all-star story appearances from Buzz Aldrin, GE uses Snapchat to educate and entertain their followers about the wonders of science. In 2016, the company even livestreamed a 1,200 foot descent into a volcano on the platform. The channel is not devoted to selling GE products, but rather, its primary intent is to teach audiences interesting lessons - lessons that often entice to audiences to visit GE’s social profiles for more explorations. GE continues to push the boundaries of creative education and video storytelling by utilizing all of Snapchat’s features. 

Taco Bell: Sponsored Filters

To celebrate Cinco De Mayo in 2016, Taco Bell launched a giant Taco filter. While the images of people’s heads as tacos were frightening, the filter’s stats were anything but scary. The viral filter racked up 224 million impressions for Snapchat throughout the one-day only marketing campaign. Taco Bell has always been on the cutting edge of Snapchat because it never took itself too seriously on the platform; their ongoing platform success stems from a willingness to get content creative and take risks. It’s content is filled with hand-drawn illustrations and playful copy. And as the Giant Taco filter proved, funny and playful content on Snapchat can generate big brand results.

The Bad

Discover 

Snapchat Discover has had a difficult time resonating with the platform’s primary demographics. Perhaps it’s because the intention of Snapchat Discover, to bring news, entertainment, and pop culture coverage to the platform, is so disconnected from why people use Snapchat in the first place: to connect with people through playful fleeting stories. But Snapchat Discover is enticing for brands, because it gives them an opportunity to slip more traditional ads between publishers’ content. Some argue that the wave of publishers is diluting the app, as the more publishers that get added, the less spontaneous Snapchat feels. Since Discover’s 2016 redesign, publishers have seen a 28% drop off after the first story. However, a decrease in engagement has stopped partners from signing up. 

While time will only tell if the Discover section becomes less disruptive for Snapchat users, one thing is for certain today: there are other, effective ways to engage with audiences on the network.

 What's the Conclusion?

In the coming years Snapchat will only become more valuable to brands. Snapchat is quickly attracting older audiences, which means that the platform’s diversity should attract brands across verticals. The brands that can constantly utilize Snapchat’s features to their fullest extent and experiment with ongoing storytelling angles will be the ones best positioned to transform on-platform engagement into off-platform results. 

WHAT'S NEXT: The Evolution of Social Platforms and Their Influence on Daily Life

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*by andreascy*

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[sayuriart]

Investing in Regenerative Medicine at the Local Level

Description :

Investors are always looking for that next big thing to put their money into. The medical field is rife with such opportunities, thanks to ongoing advancements that are making it possible for us to treat all sorts of things that were previously out of reach. If you are an orthopedist, aesthetic practitioner or GP, you might want to consider your own local investment in the emerging area of stem cell therapy.

Take 'local investment' to mean investing in your own practice. Put the time and effort into PRP and stem cell training by attending courses that will teach you how PRP and stem cell therapies work and the procedures necessary to implement them. Apex Biologix, a company located in Murray, Utah, is one example of a competent trading provider you could work with. They have already assisted more than 200 clinics in establishing regenerative medicine services.

Worldwide Market Expected to Boom

There would certainly be nothing wrong with investing in a company directly involved in the manufacture and sale of regenerative medicine products. In fact, such investments would be rather wise. Recent numbers suggest the global market for regenerative medicine will reach nearly $39 billion by 2021. The expected rate of growth should be just under 24%.

Those numbers are pretty impressive by any standard. But here's what you need to know as a doctor: a significant portion of that $39 billion will not be realized through investments in the industry's corporate players. Rather, it will be spent by patients looking for regenerative medicine for wound care, orthopedic treatments, and aesthetic medicine. You can get your share of the action by undergoing training and then adding regenerative medicine to your own practice.

Investing in the Future of Medicine

An analysis of the regenerative medicine market suggests that investment is being driven by an expectation that the future of things such as PRP and stem cell therapy looks good. When investors spot something in which they see a lot of potential, they are not afraid to put their money behind it. And wherever the markets go, reality often follows.

With that said, the strong investment in regenerative medicine suggests that anticipated growth will become a reality. Institutional investors will put money into the companies producing products and therapies, companies like Apex Biologix will invest their resources in training doctors and supplying them with equipment, and patients will invest in the actual procedures that will help them live healthier lives.

How to Get Trained

Doctors looking to invest in regenerative medicine can take a series of training courses depending on the kinds of services they want to offer. Continuing with Apex Biologix as the example, they offer training courses for both PRP and stem cell therapy. Their courses cover aesthetic medicine, orthopedics, and marketing regenerative medicine services to clients.

Their longest training course is a two-day affair held at various locations around the country. That two-day course centers around stem cell therapy for orthopedic applications. Apex Biologix also offers a one-day training course in PRP therapy for aesthetic medicine. Both courses include additional training for marketing regenerative medicine procedures.

Conclusion

As much as we don't like to talk about it, medicine is a business that requires a certain level of revenue to keep the lights on and the doors open. It is clear that institutional investors are rather optimistic about the future of regenerative medicine, so much so that they are willing to put their money behind it. Doctors can invest in their own practices by receiving training and then adding regenerative medicine to what they currently offer patients.

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*by andreascy*

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