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Quality Content Is The No.1 Factor In Business SEO

Perpetua Graham Content Marketing- SEO Made Easy July 10, 2022

Quality Content Is The No. 1 Factor In Business SEO

Quality content needs to be an important factor of business ongoing SEO. Posting large amounts of digital content on your site that are the same as lots of other content found online will not raise your business ranking. You may have heard that content over 2000 words is better. But is this true? Google’s John Mueller has stated that word count does not affect your ranking in search engines. It is the quality of your content, not the quantity, that affects your rankings. Quality content should be unique and based on specific topics relevant to your business.

One factor that consistently shows up in Google Search Console is ‘Content discovered, currently not indexed’. What this means is that your digital content is not being recognized by Google as relevant content. Brodie Clark, SEO Consultant at Brodie Clark Consulting, said marketers need to watch for what he calls “The Site-wide Content Quality Effect.” You need quality content, rather than quantity, in all your posts, for long-term improvement in SEO.

What is Quality Content?

Quality content is content that is relevant to your business. Rather than generic content, found on lots of other websites, you need to post unique digital content that is of particular interest to your audience. Google bases quality content on its EAT principles, that is, content that contains (Expertise, Authority and Trustworthiness).

How do you create quality content? To create quality content, you need to prioritize content to your business goals. What is uniquely different about your business? These are the topics you should be focusing on. Quality content is informative, factual and relevant. It should be useful to your audience. Quality content draws your audience to your site to find quality information they can’t find elsewhere.

One reason long-form content is often recommended, is because it is more likely to be informative and relevant. It is not the length of the post that is important in itself. But the relevance of the information it contains. A short relevant post will do better in rankings than a generic post of longer content.

Long-form does however give you the opportunity to include more keywords, especially long-tail keywords, relevant to your topic, without overstuffing

Quality content is easy to read and engaging while informing your readers of your products and/or services. Think about why readers come to your site. Think about what you want to teach them about your products and/or services. Make sure your digital content is factual, so you build up trust with your readers. Keep content up-to-date, so readers come back to see what’s new. This is how you will build up a loyal readership that you can convert into buyers.

Benefits of High-Quality Content

High-quality content has these benefits for your business:

Increases brand visibility

Target keywords in quality content draws more readers to your site

Keeps readers on your site for longer

Improves reader experience on your site so they return more often

Helps Google to see your site as useful to readers, which increases your ranking

What do your readers want?

You want to inform your readers about your products or services. But you must consider what your readers want to read about. What interests them? How can you relate their interests to your products and services? What will make them want to visit your site? What problems can you solve for them? Can you answer questions for them to make them want to stay on your page longer? Some readers are looking to find specific facts, others are looking for interesting and informative material, still others are researching a topic.

High quality content contains information your readers are interested in. You can use keyword research to find out what keywords your audience are using to reach your site. Then use these keywords to plan out your quality content. Google will take notice that you are providing quality content that engages more readers and has a lower bounce rate and will respond with raising your ranking.

Modern Readers

Quality content should be easy to read. Online readers are more likely to scan content than to read it in its entirety. Content suitable for modern online readers should be broken up by headlines and sub headlines. Make your headlines and sub headlines interesting so readers skimming your content will want to read more.

Keep paragraphs short and add visuals to make your posts more attractive to readers. Frontload information to make it easier for readers to quickly find the information they are interested in. Bullet lists and bold text also help readers to quickly find the information they want. Keep language simple and easy to understand.

Types of Content

Some business owners get confused about what kind of content counts as quality content. Quality content includes:

About us- long-form content that provides lots of information

Products/services - long-form for high-quality products; short-form for more every-day products

Blog Posts- Authoritative blog posts build a great reputation for your business

Social media posts- short-form content that is interesting and drives the audience to your site

YouTube- videos are more engaging for your audience

Case studies- appeal to your audience and make you appear more trust-worthy

White papers- long-form content that provides information about your business

Images- visual content appeals to readers

Infographics- show readers information in a clear concise way

Videos- are more engaging for readers than written content alone. They are becoming increasing popular and experts predict they will account for 80% of web traffic in 2022

Podcasts- are more interesting and engaging for your audience

Other tips for writing quality content

Stick to one topic so you don’t confuse search engines as to what your content is about

Don’t overstuff with keywords, as this can earn your ranking a demotion

Trending topics don’t last for long but are a great way to drive short-term traffic. By keeping your content up-to-date you can keep readers coming back regularly. You can tweak your content to make it relevant to interesting news stories. This can gain you more readers than you would usually have.

How-to content is always popular with readers. You can base your content on the questions buyers ask most often. Answer their questions and readers will love you for it

Listicles, especially if they start with numbers, are always popular with readers. They are an easy way to get information across and easy for readers to assimilate. Make them engaging and relevant to what your readers want to know.

Types of Content writing

Types of content writing include:

Short-form

Long- Form

Evergreen

Holistic

Data-led

Thought-leadership

Which Type of Content?

Business owners can get confused about whether long-form or short-form content is best for their business. The truth is, there is no rule about which kind of content is best. Which content is best for you will depend on your audience, your product and your business. However, we can help you choose between short-form and long-form.

Long-form content is content that is over 2000 words. This could be in the form of whitepapers, e-books and how-to guides.

Short-form is usually around 1000 words or less. Social media posts, blogs, and emails are some forms of short-form content.

The good news is that both short-form and long-term content are good for your business. Which one to use in any given situation will depend on the interests of your audience, where they are in the customer journey, and the context for the information.

Long-form may be better for:

High-end products

Introducing previously unknown products

When you need to explain complex aspects, like technical features

For initial marketing

Short-form content may be more suitable:

When describing a new product when you audience is already familiar with your products

Social media posts

Emails

One question to ask yourself when considering what length of copy you need, is, how much information do your customers already know about your products and/or services and how interested are they in them? If you are launching a new business and your audience knows nothing about your products and/or services, you will want to use long-form content to educate your audience about your business. Your audience will be more interested in reading long-form if it is new and interesting content and if they have come to you already interested in your product. Long-form content can make your business appear more valuable and trustworthy.

If you are a well-known business adding a new product, short-form content may be all you need to describe your new product. Your audience already knows your business and may become bored with long-form content. If your audience hasn’t come to you already interested, long-form content may put them off. Short-form may be better for capturing their attention. Short-form can be better at driving every-day sales.

Quality Content Takes Time

It takes time to produce quality content that drives sales. Content needs to be researched, optimized, written, edited, published and regularly updated. Many businesses don’t have the time or expertise to write and optimize their own content.

Abacus Digital Marketing Agency can handle all your SEO content needs, both long-form and short-form, from white-papers to social media posts. We create the SEO optimized content you need for your business to stay competitive. We help you to raise your rankings and increase your sales. Contact us today for all your digital content needs.

Content Marketing- SEO Made Easy

I am an excellent Content Designer, experienced in creating content for websites and social media. I will ensure your website content delivers your strategic vision by developing an inspiring brand narrative with compelling customer journeys. I have excellent communication and writing skills and commercial awareness partnered with a creative mind. I have a strategic understanding of content strategy across websites, social media etc. with strong experience of utilizing SEO tools such as Google analytics, Adwords etc. to evaluate effectiveness of content. I am consistently learning and improving and staying up to date with the latest industry trends in this fast-paced industry. I am proactive and self-driven with a can-do attitude and a ‘go the extra mile’ work ethic. I have a holistic approach while paying impeccable attention to detail. I have a bachelor’s degree and several years' experience in digital marketing, content creation, editing and design. I am an expert in creating, editing and designing: blogs, webpages, landing pages, business reports, white papers and more. Contact me for professional Digital Content for your business.

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Perpetua Graham Content Marketing- SEO Made Easy June 23, 2022

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