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It was not terribly surprising this week when yet another one of Alexandria Ocasio-Cortez’s tweets went viral, this time in response to an article about House Speaker Paul Ryan. Every word Ms. Ocasio-Cortez types on social media, it seems, is ripe for scrutiny. What caught my eye, though, was not the criticism she regularly levels at conservatives, but the validation — a digital fist-bump, almost — she received from her soon-to-be fellow Democratic congresswoman. “Speak truth, sis!” proclaimed Rashida Tlaib, of Michigan, responding to her tweet. Some might say it was “Shine Theory” in action — a term coined by the feminist podcasters Ann Friedman and Aminatou Sow to describe women who make a concerted effort to support one another.

Sisterhood in the Halls of Congress, and You’re Invited - NY Times

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The opposite of Shine Theory!

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When your friend and collaborator wins an Oscar.

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⚡️Elana Ferrante in The Gentlewoman ⚡️

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tbh this is how you end a movie

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PROTECT YOUR GIRLS / BELIEVE IN YOUR GIRLS / YOU ARE NOT IN A COMPETITION AGAINST YOUR GIRLS / YOUR GIRLS ARE YOUR TEAM / FIND YOUR GIRLS / SUPPORT YOUR GIRLS / DO NOT LET THEM MAKE YOU HATE OTHER GIRLS / GIRLS WHO LOVE GIRLS ARE UNSTOPPABLE / INTIMATE FRIENDSHIP IS THE MOST POWERFUL FORCE IN THE WORLD 

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If you and your friend(s) are in the same field and you can collaborate or help each other, do this, without shame. It’s not your fault your friends are awesome. Men invented nepotism and practically live by it. It’s okay for women to do it too.

Roxane Gay, ��How to Be Friends With Another Woman” (via catagator)

The Bossy Philosophy, succinctly put. See also: Shine Theory (xoxo to catagator & lizzzyb).

(via twobossydames)

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It's everywhere.

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"Scenius" is basically Shine Theory. Watch it. Love it.

I just loved Austin Kleon’s SXSW keynote about creativity and why being part of a scene is better than being a lone genius. (Also there’s a shoutout to my newsletter near the very end. Thanks, Austin!)

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It's not just a life philosophy, it's a strong look. BRB buying a tub of vaseline.

Sarah Dick in “Shine Theory” by Pablo Estévez & Javier Belloso for Fashion Gone Rogue, February 2014

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Artist's rendering of our keynote by Susie Cagle!

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The competitive edge used to be the lifeblood of journalism. Now it can actually stifle creativity, and even -- in the case of social media -- become the enemy of accuracy. It's time to rethink media's priorities. Shine Theory can help foster collaboration and improve management skills and workflow.

Watch our ONA 2013 keynote!