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With The Digital Revolution, Technology Has Created A New Way For Marketers To Reach Their Target Audience. It’s Possible That  What We Market Has’t Changed, But How We Market As, Digital Marketing, A New Branch Of Marketing, Has Opened Up New Possibilities For Organizations And Aspiring Digital Marketers. 

Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing, And Web Analytics Are All Examples Of Digital Marketing Channels 

According To A Combined Study Of CII And KPMG, Digital Industry Will Produce More Then 20 Lakhs Job In India By 2020.

As A Result, Digital Marketing Is The Best Career Option In The Current Market.

As You Begin Your Career In Digital Marketing, It Is Critical To Understand The Industry’s Key Specialities.   There Are Numerous Digital Marketing Job Roles To Consider, Each Requiring A Unique Set Of Skills.

Here Are Sum Of The Prominent Digital Marketing Skills And Their Roles :

Search Engine Optimization 

Google Receives Around 60,000 Searches Everyday. People Search On This Platforms To Get Answers. And With The Help Of SEO, You Can Can Make Sure That When They Search For Something Related To Your Website, They Find It. 

SEO Depends On Multiple Factors Search As Loading Speed Of The Website, Keyword Optimization, Etc. As An SEO Manager, You Will Identify The Reasons Why Your Website Is Performing Poorly SEO-Wise And Fix The Same. 

Social Media Marketing 

Social Media Platforms Are A Gold Mine For Digital Marketers.Take, For Example, Facebook,  Which As Around 2 Billion Monthly Users. Other Social Media Platforms Also Have Millions Of Users All Across The Globe.

Social Media Managers Develop Campaign Strategies, Videos, And Graphics; And Research Audience Trends To Get In Front Of The Right People. It’s A Job That Bridges Writing, Design, And Project Management, And Often Requires The Ability Ton Work Off-Hours To Respond To Incoming Messages. Experience In Digital Marketing And Building, Communities Is A Must 

Email Marketing 

Email Marketing Is When A Business Uses Email To Communicate And Connect With Their Customer Base. This Is A Form Of Digital Marketing Used To Inform Customers, Increase Brand Awareness, And Promote Specific Products And Services 

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"""The best marketing doesn't feel like marketing."-Tom Fishburne"

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Challenges of Digital Marketing

Limitation of Internet Access

The Digital marketing is closely reliant on internet. In some areas, internet facility may not be accessible to the consumers or with poor internet connections. The Digital Marketing can be unsuccessful in those areas having no or limited internet accessibility.

Limited Consumer Link

As digital marketing is highly dependent on internet, so the marketers may find it hard to make their advertisements more comprehensive and start a conversation with their consumers about the company brand image or products.

High Competition of Brands

Digital Marketing has a drawback when a customer searches for a specific product of a specific company on internet, many competing goods, and services having same marketing strategies appear on the customer’s home page. This conflicts the customers and provides an alternative option to choose cheaper and better quality product of another company. As a result, some customers lack the trust on a lot of advertisements that appear on a website or social media and consider it as fraud and look like a dishonest brand.

Anti-Brand Activities

Another drawback of digital marketing is that even a person or group of persons can harm the image of a recognized brand through ‘Doppelganger’. Anti-brand activists, bloggers, and opinion leaders spread the term ‘Doppelganger’ to disapprove the image of a certain brand.

Advertisement for Limited Products

Another practical drawback of Digital Marketing is that it is only beneficial for consumer goods. The industrial goods and pharmaceutical products cannot be marketed through digital channels. The aforementioned information may help digital marketers to understand the strengths and weaknesses of Digital Marketing. To learn more about digital marketing, visit the links under related posts.

CONCLUSION

Digital marketing has emerged as a buzz word in last half decade. E-Commerce has revalorized the concept of business from physical aspect of delivery to virtual aspects of marketing and selling. Digital activities are an increasingly important part of any marketing and sales strategy. There is a paradigm of shift in how business is conducted from traditional model to E-commerce model. There is under expansion of products and markets and at the same time challenges are emerging to make the players; more competitive in the field. Today, most companies are either thinking about or pressing ahead with digital change initiatives. Every company has a website, and few marketing strategies are signed off without incorporating social media. Certainly, social media is a critical component of any digital strategy, but a holistic response to the digital shift must go much further. Digital is changing the world, and progress is not linear. In a world where a Smartphone is no longer just a Smartphone, but a potential revolution8, we invite organisations to explore what digital advances mean for them and their stakeholders.s we support the opinion of executives who view digital much more as an opportunity to be tapped than as a risk to guard against. Not every digital initiative will work for every organisation, and it is important to assess capability and capacity for change before deploying a digital strategy. In general, though, the more holistic the initiative, the greater the chance of success. We believe that those who act holistically, and act now, stand to gain the greatest competitive advantage.

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How will Digital Marketing Change in the Future

The Future Of Digital Marketing

The future of digital marketing is highly dependent on technology. Digitally connected future generations secure digital marketing success and efforts are being made by businesses to meet the mood of future consumers. Marketing is shaping into virtual format in which to interact with customers. Augmented Reality (AR) and Virtual Reality (VR) are playing a vital role in building business success. Graphical representation of products answers many customer queries. The techniques are changing every day, with the developments in technology allowing marketers to adopt new strategies to connect with the audience.

Future Trends In Digital Marketing

1. Video Content Marketing

A win-over-customer strategy that marketers use to connect digitally is video marketing. Including real-life examples in showcasing products and services wins the customer's trust, by providing legitimacy and showing a willingness to meet their requirements. Marketers create entertaining video content for advertisements and share these on social media platforms, including the most popular ones such as Facebook, Instagram, and TikTok, to reach the maximum number of people. The YouTube "shorts" feature has proven to be an addiction among users, as they spend a lot of time watching them.

These social platforms gather analytical data about customer interests. Strategically, these videos are kept short and entertaining. Analysis has shown that video content is remembered longer than text-based content by people. According to the US digital marketing agency, "Revenues generated by videos give 49% more growth to businesses statistically."

2. Marketing With Artificial Intelligence

The rapid development of Artificial Intelligence (AI) is causing the need for businesses to empower themselves by utilizing AI services. Even though AI is not a familiar term to many people around the world, popular brands are bringing it into consideration as part of their digital and business strategies, realizing its importance when looking to dominate the marketing world. Experts are pointing to AI as an undeniable reality that can revolutionize our world.

Businesses can automate their email marketing campaigns to save time and understand customer interests and preferences better using AI. Another trending AI feature is natural language processing (NLP) to enhance the computer’s understanding of human language. Other marketing trends related to AI include automated content creation and campaign generation.

3. Voice-Based Marketing

The introduction of Amazon’s Alexa with its voice-searching feature caused a spike in interest around the globe. Realizing the value it provides, marketers were forced to rethink their digital marketing strategies. Alexa was followed by Google and Siri, all of which optimize the customer experience. This shows the significance of the voice search feature.

This marketing strategy is appreciated worldwide by marketing experts. It can be a challenging task for website owners to optimize content accordingly. However, branding is not the main goal when utilizing this feature. Marketers should consider it a strategy to create a connected user environment, by using human language.

4. Influencer Marketing

The curiosity of customers before buying anything is real. People want brands to meet their expectations and for this reason, they try to get more trusted answers. This consumer behavior creates an opportunity for social media influencers to thrive. People with a significant fan following on social media promote products and services of brands to create a credible relationship with customers. They would come up with guides, information, and ideas to influence their followers to buy a particular brand’s products and services.

5. Nano Influencers

While influencer marketing is a multibillion-dollar industry, as per research in 2022, celebrities are not the only ones to take all the credit. Instead, brands are now focusing on selecting people with 10,000 followers or fewer. Influencers with fewer followers tend to engage better with their audience and build a one-on-one connection, resulting in authenticity and closeness through social media platforms. The significance of this marketing trend can be estimated by the fact that 63% of marketers are willing to invest in influencer marketing.

6. Search Engine Optimization

If you notice how many times Google has been updated as a browser you will realize the importance of Search Engine Optimization (SEO) for a marketing strategy. Websites across the internet want to reach the first page of Google SERPs. Marketers apply keyword and advertisement strategies to their websites to get to the top of their business, to attract more visitors.

Analysts estimate Google updates its algorithms between 500–600 times a year. Updates are mostly small and do not impact the rankings, but a few changes can be crucial and impactful in changing keyword searches for rankings. All these strategies are applied to enhance the User Experience when it comes to finding a suitable match for their search. With the shifting nature of internet browsers such as Google, concern among marketers is rising about how to apply SEO knowledge into their businesses. This is a trend that will keep growing.

7. Digital Advertisement

Advertisement is the main way by which a business conveys its message to its audience. Traditional advertising methods, such as newspaper ads, human negotiations, and proposals are being replaced by businesses, as the goal becomes to attract customers digitally. Businesses are becoming familiar with the use of software to buy ads online. These allow businesses to reach targeted audiences, without having to go from person to person. It enhances time management and removes the concept of paper ads. The bottom line is that as long as other internet marketing strategies progress, digital advertisement is not stopping. Bringing awareness and building relationships is the way to reach the goal.

8. Virtual And Augmented Reality

Virtual and Augmented Reality as immersive technology have grown significantly over the past few years. Even though VR and AR haven’t gained much recognition among businesses, either because of their unaffordable prices or due to lack of access, they are still considered to be among the best marketing trends for the future. We know that the world is transforming digitally, and with development in this area, VR and AR will be found at reasonable prices. Healthcare departments are already using VR technology to help patients improve their lives. Tourism and real estate industries are also adopting these technologies to improve customer experience.

9. Content Writing

Content marketing is done in many ways, by sharing information on the internet in the form of videos, articles, blogs, and emails. In terms of internet marketing trends, content writing is among the best strategies to connect with people. It covers aspects of SEO by including keyword research, backlinking, and more. Marketers can keep their audiences engaged by sharing different types of content about their brand. Moreover, analysis can be performed by taking surveys online and filling out online forms. For example, some of the best content marketing companies have professional content writers that provide accurate information for customer guidance by doing a lot of research and analysis. It is a cost-effective digital marketing trend that allows brands to publicly express themselves online, to gain retention and credibility. SEO remains a priority while writing content, to boost a website’s rankings on Google SERPs.

10. Automated Conversational Marketing

Chatbots are AI-generated tools that can assist businesses in conversational matters with customers. Today, most visitors ignore these bottom-line pop-ups that are available for assistance. These underrated AI tools allow businesses to communicate with audiences on their device and messaging apps. Chatbots offer one-on-one customer communication services and are available 24/7, making them the best conversational marketing trend for the future.

11. Visual Search

Sometimes it can be tricky to find an answer to a query on Google. This is not because the user is mistaken about the right keyword, but rather that irrelevant websites can be ranked on such keywords. With most users not spelling words correctly on Google, the visual search feature is on hand to help prevent such situations.

The Google Lens tool allows the user’s camera to act like a search bar. A user can upload an image to get accurate information. Google asks permission to access the camera before converting it into a search bar. This browser behavior has a great impact on digital marketing, as it becomes easier to find relevant products. It is considered a useful trend, and developers are already on a mission to make it a successful experience for customers.

12. Social Media Marketing

Well, everyone including kids is familiar with the use of social media and it is the best platform for marketers. These platforms allow brands to interact with people and generate sales by driving traffic to their websites. Social media marketing directs to influencer marketing, as it offers a platform for influencers to engage and communicate with their audience.

Most business advertisement is also conducted on social media, to share information about a brand or any event. Marketers target audiences of social platforms with the greatest number of users, such as Facebook, Instagram, TikTok, YouTube, etc. The impact of social media marketing can be felt, and undoubtedly it is going to remain a major trend in the coming years.

13. Website Creation And Analysis

Many small businesses still do not use websites for marketing because social media platforms are enough for their growth, but eventually, they will find that they are missing out. Businesses that have websites can collect user data, and by analyzing and summarizing the data for improved decision-making, use it to overcome weaknesses. Websites keep their owners up to date about the activities performed by visitors. By getting substantial information about the nature of their visitors' behavior, and calculating click paths and bounce rates, analysts can arrive at measurable outcomes to meet the demands of their visitors.

14. Data Gathering

Understanding consumer behavior is important for marketering leaders to provide relevant and accurate information. This can be done by collecting data to meet customer requirements and getting to the top of search engine results. The more data there is, the more the value it brings to a website.

Businesses can use Artificial Intelligence to maintain the workflow while the data is being gathered automatically. That said, marketers will need professionals to analyze and summarize the data for better understanding and further use. With the increasing use of the Internet of Things (IoT), companies are gathering more valuable information to identify their target audience. This sums up the value of data collection for the future.

15. Personalized Email Marketing

Emails are a fantastic way to reach out to your audience. Now the email marketing experience has been enhanced with the use of Artificial Intelligence. Marketers can send automated emails to customers about their shopping, order IDs, and promote or share information about changes to their business. Moreover, it allows customers to communicate to solve problems. Emails can be of many types:

Newsletter emails

Lead generating emails

Product promotion emails

Goal-oriented emails

Survey emails

Email marketing is an essential digital marketing trend that has existed for a long time, and it will carry on as a trend in the future.

How Do You See The Future Of Internet Marketing?

It is obvious that we cannot deny the existence of technology in our real life. The growing competition among industries is influenced by the internet. We come across many promotional ads and websites while surfing the internet. Internet marketing has a bright future but also has more challenges for brands to face. There is an element of uncertainty among online businesses: only some thrive. The solutions are there but it depends on the businesses to adopt suitable marketing strategies to become successful.

Internet marketing trends will keep progressing, with a large number of users available on social media platforms. Online shopping is becoming a preferred option for consumers as it is a time-saving and effortless activity when compared with offline shopping. As an owner or as a customer, it’s time to update your knowledge and skills to meet the growing need to meet routine challenges and make life comfortable.