smart-marketing-blog

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Smartphone user study shows mobile movement under way

Tuesday, April 26, 2011 | 10:00 AM

Labels: advertisers, research

71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.

These are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010.  Join us in tomorrow’s webinar where we’ll present the full research findings. In the meantime, enjoy this research highlights video and read on for a summary of our main section findings:

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Recently Youtube added a message inviting iPhone users to add the web application to the home screen. Every time you access the home page you are presented with the same message; personally I find it annoying if not rude, so I decided to create a similar script that shows the message only once in while (yes, that includes “every time”).

The script places a floating balloon inviting the user to add your application to the home screen. iPhone does not support fixed positioned elements, so the message has to be relocated on each page scroll.

The default message looks like this:

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Amazing and creative logos

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Cool effect for sorting items

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With August Holidays imminently upon us here's an appropriate little story... The seasoned Lumberjack did not appear at work one day, surprising everyone. It was unusual as this week counted towards measurable cutting quotas No matter, thought his ambitious colleagues, there will be more return for us... The next day, the seasoned Lumberjack arrived early and had already cut 2-days quota by midday. The others, impressed, though somewhat annoyed and envious, asked why he had not come in the day before. I decided to take the time out to sharpen my axe, came the reply. Most people on holiday will still take their business to the beach and often it takes a week just to wind down. The secret is to plan your time in advance...what you are going to do and what you are NOT going to do...and that must include staying away from negative news. Then you relax, and start the important process of sharpening your own axe... Put simply, wherever you go make certain your mind is there too - and not back at the office.

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10 Tips To Stand Out From The Crowd In Your Industry

10 Tips To Stand Out From The Crowd In Your Industry

Have a web site that helps your buyers and provides value with new interesting content  that assists your buyers.. not just a static web site that doesn’t change. 

Offer content that shows how to do something with step by step instructions that adds value to your customers, or potential clients.

Have a video on the web site showing something interesting about your industry, this can be even a Youtube video  that you just provide the video link for.

Target a Segment and really understand it by producing content on the web site that addresses their needs specifically.

If you are passionate about your business, contribute to the conversations in the other blogs in your industry so you can start becoming known as a thought leader.  

Create a blog that keeps adding new content that helps place you further up the search engines rankings as search engines love new content. 

Create Links to sites that are also well known in your industry this will assist in your Search Engine Optimisation and get you up in the Google rankings.

Join Twitter and start experimenting like putting links between twitter,  your blog and web site.

Join a social media site like Facebook and then join groups in your industry that are part of Facebook.

Offer an E-book subscription that captures email from your online inquiries so you can start engaging with your clients and potential buyers .

Ths challenge with anything is just.. doing it…  You can research  forever but just start the journey. The one thing that a company can easily do is start a blog, and add a content to that blog and update it regularly. It is easy to do you, you can go to WordPress and set up a blog for free and be up and running within a very short time frame.     

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