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#'SURELY I will be able to find SOME recipes and flavor perspectives from someone for whom it's just normal food'
blujayonthewing · 5 months
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I really should not try to add 'create video content, a thing I have never done before' to my cicada plans when I've already got a lot of other stuff to keep track of but I do kinda want to on account of I do wanna try eating some and I'm really annoyed that almost everything I could find about doing that is framed as 'WOOOAAHH EEEUUUGH you can EAT?? these HUGE DISGUSTING BUGS???? watch me EAT some BUGS OOOAAHHHH' like okay I get it we live in the culture we live in but there's really not even one video on this from the perspective of approaching entomophagy in the spirit of sincere openness and curiosity??
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littledarknesscalls · 4 years
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Post-birthday reflections and plans for the new year
    2020 is ending in a few hours for me so I’ve decided to write a little reflection post just like last year. This year was supposed to be “The Year” when I get my anxiety to remain silent and write more pop culture practices related stuff. But both you and I know roaring ‘20 turned into whiny ‘20 and wasn’t a good year for any of us. For me it was year of constantly overcoming myself, be it through family, mental health or thesis work related issues. 
     Besides surviving, I managed to get my B.E. degree in applied geology this July, an achievement I was doubting often. It troubled me so much I considered giving up. Only Highlord and my SO know how big this was for me and without help of either of them I’m not sure if I had enough courage to be able to ask my thesis supervisors for help.
    I also consider myself to be spirit spoused in this year. It might be surprising to some, but it wasn’t my idea - the offer came from one of entities I work with that I at some point finally considered. It sure feels weird to be such a spouse, especially when we talk about pop culture entity and how similar it initially looks to waifuism (which I find okay, as long as the character is an adult being that is able to consciously consent). Initial uncertainties aside, it seems to allow me to deepen my understanding of facets of this particular entity. I promise to write on this topic when I’ll get longer break from university and get to interview few pop culture practitioners who also are spirit/god spoused.
    I’ve definitely slowed down with my practice. What I mean by that is, comparing to previous year, I haven’t done much of complex spellwork. One could consider it a result of laziness, but having in mind how downright crazy this year was, I am not going to beat myself with punishment stick for not being in headspace for writing complex lore oriented spells, wards and curses. But by no means this was a dry year for my practice - I’ve managed to get more interesting and better quality books on magic in it’s different flavors. From my personal favourites I got so far I can surely name “Magic by Design” by Taylor Ellwood, “Psychic Witch” by Mat Auryn and “Grovedaughter witchery” by Bree Nicgarran, which I hope to include in my reviews and sources on more magic oriented discussions of the pop culture.
    But this year also was time for observing people and what I’ve noticed worried me. Current pandemic confirmed certain problematic mindset that is getting more and more popular - that a lot of people chose to become closed minded and follow paths of misinformation, conspiracy theories and anti-science dogmas. People like to exclude those who don’t share their unhealthy views and choose personal comfort over having consideration for someone else than themselves. Unfortunately this issue got quite strong in the spiritual community. Instead of basic human decency they show self-centered mentality cloaked into concepts like “personal freedom”, “raising vibrations” or “doing your own research”. One could say that history repeats itself and I don’t freaking like this.
    I do have plans for this blog in the upcoming year. Definitely I want to be more active when my time allows it, but preferably in weekly format (my quality of writing plummets when having bad day or when being sick and I can see when). I’ve decided to make some general list of topics you may expect from this blog in 2021:
* Tidbits of information on my Lore of Choice;
* Application of those tidbits in magical practice;
* Spellwork and recipes based on in-game abilities and objects;
* Pop culture recipes, both from the lore and other media I know;
* General pop culture practices posts and tips;
* Maybe one post on spirit/god spousing from pop culture practitioners perspective;
* Maybe more personal posts;
* Maybe one or two posts on book reviews.
See you in the New Year!
31-12-2020; 21:00 CET
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arecomicsevengood · 4 years
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AGING ALTERNATIVES
We live in a culture that worships the large-scale spectacle of the obvious. Partly because of this, the most affecting thing a person can do is something with a large amount of effort behind it, delivered to a small audience: An elaborate meal cooked for a loved one, a labored-over zine in an edition of ten. But of course, time has this great leveling effect, and attempting something large scale can easily crash and burn, and in so doing become something only for a limited audience.
There is an ongoing conversation being had about older comics but they are almost always superhero comics, with some weird eighties genre trash thrown in. This conversation includes a great many alternative cartoonists, but it is very rare for a forgotten art comic to slide its way into the discussion. There’s numerous reasons for this: The larger the print run, the larger the chance a work will find its way to a bargain bin. But also, artists are competitive, and largely inclined to promote themselves or their peers. Once an artist is no longer producing work, they are rarely championed.
Obviously, not everyone finds their way into “the canon,” but you would think that work intended to be somewhat personal would end up being valued enough by individual people that you’d hear about it now and again. The case for alternative comics is the same as it ever was: It’s an artistic medium that can do anything, and it’s released in the fairest most egalitarian way, via mass production, for it to find people who will support it. The art is immediately striking in a way that gives it an edge over the written word, but it’s distributed to shops across America rather than galleries, and so should have long life after its initial release. Of course, the vision falters due to the reality that most of what gets produced is pretty bad, and not really expressing anything particularly unique or individual, and this only goes unspoken at the time of a work’s release due to admiration for the amount of labor that nonetheless went into it.
But what ends up happening in retrospect is this thing where banal superhero work gets reevaluated, with certain aesthetic decisions dictated by the technology of the time (like the coloring) becoming romanticized and recognized as things of beauty, while tons of black and white comics made by people who were desperately trying to push the medium forward and make something that works as art or literature get tarred with a blanket dismissal, associated with either the indulgences of the highest-profile practitioners or simply casualties of their pitiful attempts at graphic design. Only the small handful of practitioners whose publishers have steadily championed them and kept their work in print get to escape this fate. But obviously, if you’re working at something risky, you might end up working with publishers who are not economically viable in the long term, or, if they are, it’s because they’re being subsidized by projects way more commercial than yours.
There’s plenty of stuff which had a large enough print run for copies to be found, but functionally exist at the level of visibility of a zine. But, while I might be interested in extending the same amount of charity I would to someone making work with no hope of commercial success, to engage with the work honestly means that the fact that it was attempting to find its place in the world of commerce must be taken into consideration when thinking about the goals it set out to fulfill. That so much fails to meet these commonly-held goals can make one feel pretty depressed about the medium, and maybe this is another reason for people to avert their eyes: When you’re talking about superhero comics of a certain vintage, while they might not have attempted to be art, at least the people making them got paid.
Obviously, The Comics Journal has been fighting this fight for decades. I am sure all of the books I am going to write about, they have already covered, and they probably came to the same conclusions, and depending on the writer, they might’ve been more entertaining to read than I will be. But I want to offer these reconsiderations in light of all the other reconsiderations being made, that are coming to the opposite conclusion of what The Comics Journal would’ve. It is easy to look back at the 1980s now and say, for instance, that Elektra Assassin is a better comic book than American Splendor.  There’s a discrepancy between what is the best work being produced at a given historical moment and what is the most exciting scene to be a part of. I like to think if I had been writing for the Comics Journal in the early nineties, I wouldn’t have gone all-in praising Palookaville, but I get that in the moment it would’ve felt important to do so. Now, of course, there is very little that feels exciting at all, in the context of real-world community, due to the global pandemic. This is an incredibly lonely moment, and nostalgia has a powerful allure.
But I’d like to ensure the nostalgia we feel compels us to fight for what’s human, rather than allow us to simply surrender our past to the colonizing forces of corporate interests. In the interest of the human, I will not make any grandiose claims for the works I’m writing about. I’m not describing anything as a masterpiece. These instead fulfill the humble virtues of being charming, cool, interesting. They didn’t upend my value system of what the comics medium could be. But, since it was all of the Picturebox releases that shifted my perspective on comics on its axis when I was in college that caused me to ignore some of this stuff, that its virtues can endure after such a flip is itself notable. Anyway, I have no reason to have written such a long preamble. I could’ve easily just made separate posts for each comic I wanted to talk about, but all this additional context seemed important to me to articulate. All of these are books I bought online over the past few months.
Shuck Unmasked, by Rick Smith and Tania Menesse
Feel like the main thing holding this comic back is a certain lack of joie de vivre to its line. There’s a certain cuteness to its designs that seems reminiscent of Jeff Smith or Goodbye Chunky Rice era Craig Thompson but it’s a little bit stiff in ways those cartoonists aren’t. The mask Shuck wears resembles the face Chester Brown draws himself having in Paying For It. I feel like this is maybe the only comic I’ve seen that frequently has dialogue that’s misspelled in an attempt to capture phonetic dialect and presents that through lettering that feels like a font. There’s a sense of being rounded instead of being scratchy, a lushness that feels hinted at, but also tamped down. There’s a literary flavor to it, an attention to the language, a deliberate and delicate sense of stately melancholy that’s present.
The Shuck of the title is a demon, living on Earth, tasked with making sure the dead don’t escape the afterlife and roam around. Despite his horned form, he’s able to wear the mask of an old man, and fit in with his neighbors, which include a little girl, with whom he develops a bond. There’s a gentle quality to it, but also a sense of darkness that prevents it from being cloying, an interest in the esoteric that suggests the profound. The premise could be a recipe for sitcom-ish stasis, but actually the status quo shifts quite a bit, over the course of these self-published comics, collected into a book by Top Shelf.  It feels like each individual chapter should be reread a few times before proceeding on; the chapters have a nice density to them. That’s the funny thing about a lack of velocity to the line, it suggests a studiousness with which to approach it, but doesn’t invite the eye to return to it. Two issues of a sequel were self-published afterwards, I would read those.
Tales Of Woodsman Pete, by Lilli Carré
I’ve heard a couple people call Lilli Carré the best cartoonist of her generation. The first time I heard it said, I had never read anything by her, but I was struck by the assertion because there’s so many heavy hitters in that cohort I’m not comfortable making such declarations about anyone. There’s a collection of Carré’s short stories I’ve checked out from the library, but I found that collection inconsistent, with notable highs that didn’t still didn’t quite bowl me over. This could be partly an issue of format - Few cartoonists of Carré’s generation have a short story collection of their work available, and it might not be the best way to examine the work and see its strengths.
(A sidenote irrelevant to the larger thrust of this conversation - I started keeping a google doc of what years cartoonists were born, and have a my own idea of “generations” of cartoonists in terms of whose work it makes sense to consider alongside one another. 1960-1967 is one cohort, then 1968-1975, then 1976-1982, then 1983-some point unclear to me at this point, there’s a generational divide for sure but I don’t yet know the rules of it. I lump Carré in with Eleanor Davis, Dash Shaw, and Michael Deforge, rather than the slightly older group which includes Kevin Huizenga, CF, and Sammy Harkham. That’s not to say the people championing Carre are making the same distinctions, these generational lines are weird and arbitrary and some people are “on the cusp” and everyone chooses their own peers to a certain extent. However, I do think these generations are important or useful to think about, in terms of who came up with access to alternative newspaper strip jobs vs. the Xeric Grant vs. Tumblr, and it’s just generally interesting to think about what was around to serve as an influence at a formative age. People born after 1967 have had very few opportunities or chances for institutional support, by my reckoning. Over time, more people became acclimated to making uncompromising art, and there also became way less economic opportunity for people making work intended for adults. I suspect the forthcoming generation will be more inclined towards making content for kids because they grew up with things targeted to children, and they can be part of the push to make that stuff more diverse. This coincides with all of the economic infrastructure except for libraries being obliterated.)
Tales Of Woodsman Pete is a smaller object, of digest proportions, that Top Shelf released, early in Carré’s career. It’s worth noting her style nowadays is far more experimental and minimal, although I suppose at the time her work might’ve been considered pared-down, closer to folk tales than novels. This comic follows a woodsman, who monologues to no one, speaking to the trophies he’s made of his kills, in a series of short strips. This is juxtaposed against bits involving Paul Bunyan and his ox Babe, who share a camaraderie between them that doesn’t truly abate Bunyan’s sense of loneliness. It is, like Shuck, a gentle thing, and is able to conjure up some emotion, but I wonder if the sense of tweeness present within it is something Carré feels she’s outgrown? That’s not to say I object to it, just that I recognize a shift away from that stuff. I believe Carré is a Calvino fan, this stuff might be closest to the early stories in Our Ancestors, but Calvino’s work became far more overtly experimental afterwards. I don’t know, I still don’t have a bead on who Carré is or where she’s going. And that’s great, why should I?
Hectic Planet: Checkered Past, by Evan Dorkin
In high school, I read a Hectic Planet comic called The Bummer Trilogy, and liked it a lot. That was a single issue collecting three short stories that were the last work Evan Dorkin would do with the characters. While in retrospect, high school is probably the ideal age to read this material, those strips still feel more mature, in a sense of being personal, than much of Dorkin’s work. He’s written some superhero comics for the big two that never did much for me, and he has some collaborative genre comics I’ve never read, but he’s most associated with his humor cartooning, which I have kept up with despite only finding them intermittently funny. There’s always a sense of Dorkin as a performer of his material, where the humor tends to feel angry, but his most self-consciously autobio material is about the fact that his psyche is a dumping ground for assorted pop culture detritus. What’s interesting about this material is that is, in fact, still kind of immature, but it’s moving away from the science fiction premise, to be present enough to make jokes and talk about feelings. It’s the falterings towards finding a voice and having confidence in it, a youthful move towards what might not be maturity, but is, at least, work. So chunks of this are about a dude who’s heartbroken because he caught his girlfriend cheating on him and so he’s annoying all of his friends by complaining all the time and he’s thrilled to meet girls who like the same bands as he does and he goes to the grocery store and only buys junk food and while this might sound dumb, in context, it’s the beginnings of a worldview that feels fairly true to life for someone who would’ve been that age, at that point in time.
So, considering the era, and the sense of a science fiction premise being abandoned, it might make sense to think of this comic as following in the footsteps of Love And Rockets, albeit from an East Coast Jewish male perspective, and nowhere near as good. It almost feels like if a low-budget eighties sci-fi movie had cast a stand-up comedian in it, and when the budget got cut, they let him fill out the runtime with his routines and riffs, in an attempt to make it a star vehicle in case he ever got cast on SNL. Slave Labor put out a lot of alternative comics, and they all kind of got looked down upon to one degree or another. Much of what they published is both really poorly drawn and nakedly chasing whatever youthful subculture audience they could. Dorkin is easily one of the better artists they had, but the desire to be cool according to the terms of the subculture of the times makes for comics that feel dated now. All the characters in this book are really into ska, the back of the book has all these images taken from ska compilations and 7-inches featuring the characters. But that’s also interesting, because sensing the book’s quest to find its readership lends such authenticity to the young adult milieu, of what it means to be on your own and trying to find your people. It’s from a moment in time when talking about young people put a work in dialogue with alternative culture and not major book publishers, who due to generational differences, would not have understood any of the things this comic is about.
(This piece is sort of a variation on what I talk about in my article in But Is It… Comic Aht 2, by the way. There, behind a beautiful Lilli Carre cover, you can see me talking up more explicitly “all-ages” comics Slave Labor published, like Zander Cannon’s Replacement God, and Scott Roberts’ Patty Cake. Halo And Sprocket was a little bit later than the time period the article focuses on, but I liked that as well. Maybe the most interesting thing I’ve read from Slave Labor that wasn’t all ages and was never collected into a book would’ve been Jon Lewis’ series Ghost Ship. I also like the issues I’ve read of Bernie Mireault’s The Jam, which ran at multiple publishers, and I would like to read more of.)
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revlyncox · 4 years
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Stone Soup 2020
This reflection was written for the Washington Ethical Society by Lyn Cox, November 22, 2020.
In the story of Stone Soup, we learn we are more powerful and resilient together than we are alone, and that however small we think our gifts are, they are a beautiful and necessary ingredient in the larger whole. Liz James makes a good point that we often miss opportunities because we haven’t noticed the beauty of our own gifts. It is also true that sometimes we hold back out of a feeling of scarcity, or because we’re not sure what else will be asked of us once we open up. We can tell by how many different versions of this folk tale are in existence that the legend of Stone Soup is rich with meaning. Just like a soup with many ingredients, a tale with many tellers has subtle notes and surprising flavors that we can keep discovering year after year. Today, I’d like to talk about appreciation and abundance.
Felix Adler knew that recognizing human worth is part of the project of moral uplift. He said, "May the humanity that is within every human being be held precious. The vice that underlies all vices is that we are held cheap by others, and far worse, that in our innermost soul we think cheaply of ourselves."
Adler exhorts us to appreciate each other and ourselves.
The Washington Ethical Society Community Relations Pact includes a commitment to “express gratitude readily and accept appreciation graciously.” You already know that appreciating one another and the staff is an act that lifts everyone up, and helps us to bring out the best in each other by reinforcing what is joyful, beautiful, and supportive of our shared mission. In a community as large as WES, especially when we’re mainly a virtual community, it can be hard to figure out how to participate, how to be part of the interactions and responses that help shape this poetry in motion. Positive feedback is an extremely effective way to do that. Appreciation increases energy and resilience. You know that. You voted on it.
What might be less obvious is the part about accepting appreciation graciously. When someone offers positive feedback, or even a simple greeting, take a moment and allow yourself to be known. We can’t always see each other face to face, even when we’re on video it’s tricky to figure out eye contact. An email, a chat message, an emoji, these small acts of kindness are worth noticing and celebrating. And when messages go out to the whole community, it may not feel personal, but the appreciation expressed for your dedication, your care, your simply being -- those sentiments are sincere. Thank you for being part of WES. Yes, I mean you.
Even less obvious is appreciating yourself. Please know that you are a precious creature of worth. Even before we get into what different people bring to this community or the world, you don’t have to earn your designation as a human being. I think it is easier to be part of something larger than ourselves when we start with the knowledge that we reach out from a place of inherent worth.
We’ve just been through Transgender Day of Remembrance, and I am reminded all over again that there are beloveds who don’t know that they are valued, who are shown by state-sanctioned violence and discrimination that they don’t matter, and the results are deadly. We have to do better at protecting our most marginalized beloveds, particularly Trans women of color, and we have to do better at building a world where every person knows that they are beautiful, valued, and loved. Here, we do our best to create a community where every person can be their whole selves, with all of who they are in terms of culture, race, gender, family shape, language, and ability.
People do not have to “contribute” to have inherent worth, and it’s still lovely to notice when people do offer gifts to the community. It is not mutually exclusive to appreciate people for simply being and to appreciate the time, talent, creativity, and resources that someone has intentionally made available to benefit others. In some retellings of Stone Soup, people bring things to the table that are unusual, things their neighbors would not have thought to add to soup. Maybe it’s some tart fruit that ends up adding tantalizing acidity to the soup, or something briny like capers that gives a surprise spark of salt, or some chickpeas to add body to the broth. Sometimes, but not often, Stone Soup retellings take place in a community where different families have different food traditions, and the resulting fusion creates a soup that is an entirely new culinary snapshot of that community in that place and time. Each person’s presence makes a difference.
Appreciation of others requires a certain amount of humility, recognizing that none of us can do and be all of the things that our communities need at the same time. We are each of us always learning, there are things we have not experienced and do not know. Humility does not necessarily mean self-deprecation. We can know that we are people of worth, and that the things we are in the process of learning are valuable talents to offer, while still admiring and appreciating others. You being your whole self, making mistakes so that you can keep learning to draw out your best talents, combines with your neighbor being their whole selves and being allowed to learn and grow in their talents, until we have a learning and growing community where works-in-progress are appreciated and encouraged.
Felix Adler spoke about how ethics is a cooperative endeavor, that we need each other in our uniqueness. He said, "People may be said to resemble not the bricks of which a house is built, but the pieces of a picture puzzle, each differing in shape, but matching the rest, and thus bringing out the picture."
Let’s go on appreciating the unique shapes of our neighbors, and the bit of the puzzle that we each bring, remembering that this puzzle is a living thing with constantly shifting pictures and shapes. Let’s find ways to affirm the shapes and pictures and flavors that are present in each fleeting moment.
Another value that Stone Soup reminds us of is abundance. In a scarcity mentality, we anticipate dividing up the resources that are apparently before us, with the expectation that it will not be enough. In an abundance mentality, we imagine what could be, and open our minds to the possibility that there may be resources we have not yet noticed. In an abundance framework, we use our time and our resources creatively, we find new applications for items and knowledge available among us, we remember what we are here to do.
Something I wonder about the village in the Stone Soup story is about their purpose for being a village. Why are their homes gathered together? Is it for convenience? Safety in numbers? Is it because political forces have pushed them together? Have they gathered to share a resource like fresh water or good soil? Are they in that area as stewards, caring for a sacred place? It is possible that part of the reason the villagers have stopped valuing their gifts and channeling them together is because they don’t know what their shared purpose might be.
The Stone Soup experience suggests that, whatever brought them together originally, the villagers might find new purpose as a result of this shift in perspective. Having a “why” can unleash energy, creativity, and unity. As the soup begins to cook, the villagers find a temporary purpose in curiosity. This is enough of a goal to help them to see their individual carrots and solitary noodles with new eyes. It is enough of a purpose to inspire action.
Abundance, coupled with purpose, helps us to overcome feelings of helplessness or despair. The people of the village didn’t seem happy at the beginning, or very active. Maybe hunger had made it more difficult to think, or maybe fear of scarcity was driving them apart. Coming together for a common goal reminds us that, even when we are individually limited, collectively we have power.
As we retell Stone Soup in these socially distant times, it is natural to long for the days when we can again safely gather in person. In a moment, we’ll see a video montage that includes photos of past celebrations. It’s OK to be happy about the memories and also sad that we can’t celebrate the same way today. But let’s also appreciate the gifts we have now, and those we have discovered as we have been forced to come up with new solutions. WES is more accessible than ever to those who live at a distance, or who have trouble with mobility. There are people who have never before been able to be part of a vibrant, humanistic congregation, and who now are just as much a part of the Platform experience as someone who lives in Shepherd Park. Let’s not lose our renewed purpose of inclusivity as we re-imagine a post-COVID future.
Given the challenges of planning a virtual Stone Soup, I wonder if one of the reasons the villagers fell into scarcity is because the world changed around them, and they weren’t sure how to adapt. They would have needed a new source of motivation when they couldn’t keep doing things the way they had always been done. They would have needed a new way to apply the talents they had developed under an old paradigm. They would have needed a way to encourage each other to try new things for this new world, to learn and grow imperfectly, with appreciation and acceptance.
Our experience of the last eight months tells us that none of that is easy. I know many of us are tired. Some of us have had economic and health challenges that need not have affected us as deeply in a society with a stronger safety net. Learning how to navigate a new world, even a temporary world when we don’t know how long it will last, is exhausting.
Yet here you are, seeking ways to practice abundance. You sent pictures of food and stones. You sent recipes, over 30 last I heard, which will be emailed to members in a PDF recipe book later today. Some of our Middle School families offered their talent for the story. Maybe there are days when you can’t focus on creating something, but you can begin with appreciating someone; that makes room for abundance, too. This community, collectively, has resources and skills and curiosity and creativity that can carry you into the future. There is abundance here, ready to be coupled with purpose.
The Washington Ethical Society is a precious and valuable community, comprised of beloved people. You are worthy just as you are. If you have gifts you want to share, skills you want to develop, a heart for caring, WES and the world will be made better by your generosity of spirit. We make room by appreciating each other as well as honoring our own gifts. We make way for the future with abundance and purpose. May it be so.
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rinaris-skyrim · 5 years
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2. Tweaks
I wish I had a better category name for these. These are small changes, some of them atmospheric, some of them just nice to have. They don’t change anything terribly significant about the game, just add some flavor here, an item there, a little immersive utility yonder.
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A Matter of Time
In-game clock widget. Useful for checking to see when shops should be open, checking the phases of the moons if you’re a werewolf, figuring out if it’ll be dark soon. Just a gem. [link]
Aime’s Craftable Lockpicks
WISOTT - What it says on the tin. One iron ingot equals five lockpicks. No more complicated than that. [link]
Alchemist’s Journal
More for roleplaying purposes than anything. A simple book, craftable at a tanning rack, that lists ingredient effects as you discover them. [link]
Atlas Map Markers - Updated
The original Atlas Map Markers is brilliant, adding map markers for most things in Skyrim you might want on your map — the smaller camps, shops, shrines out in the wilderness, interesting spots, landmarks, whatnot. Kryptopyr updated it with an mod configuration menu. You’ll need the original [here], and then install Kryptopyr’s update [here] over it (”merge” option in Mod Organizer).
Better Stealing
A somewhat controversial tweak, one I’m not sure works well for balance, especially given various perk overhauls and other mods that allow multiple ways for you to offload stolen goods. However, I always found it stupid that shopkeepers would preternaturally “know” what was stolen and what wasn’t. This makes it simple: if it’s relatively inexpensive and no one sees you take it, it won’t be marked as “stolen” in your inventory (though the owners might still send some thugs after you after the fact, once they realize it’s missing!). Simple SKSE plugin. [link]
CS Soul Fragments to Soul Gems
Finally a use for all of those “Soul Gem Fragments” you find out in ruins or in random barrels! “Polish” the fragments with a linen rag at a forge, then combine them to make empty soul gems of the size you desire. You can also “smash” soul gems to reforge one large gem into several smaller ones, if you prefer, or combine smaller ones into larger gems. Why was this not in the base game? [link]
Dark Brotherhood for Good Guys
Why do I want this mod for a group that’s all about playing a murdering edgelord? Well, basically, because not all Brotherhood members are edgy dark edgelords, and usually when people want someone murdered, it’s for a reason. This gives you a somewhat different perspective on the Brotherhood and their victims: information, backstories, the philosophy of Sithis as morally neutral chaos instead of pure evil. I tend to play on the good-ish side of things, and I love reading and lore, so I like this. Add to taste. Be sure to merge the base mod with the provided hotfix. [link]
Dragon Wall Wisdom - Readable Dragon Walls
You’re the Dragonborn, right? Learning the dragon language, right? Gifted with an understanding of the dragon tongue and preternatural knowledge, right? Then you should really be able to read these dragon wall inscriptions in the game. This offers funny, quirky, and sometimes just downright mundane translations for these ancient arcane inscriptions. SHBITBG - Should have been in the base game. [link]
EK_RingLimiter
You have ten fingers. Why only one ring? This allows you to wear more — though for balance reasons I recommend sticking with the default of two, or perhaps four. Something something about magical auras interfering if the trinkets are worn too close to one another. ;) [link]
Even Better Quest Objectives
The default in-game journal is rather pathetic. It rarely gives you your motivations, or even a text version of where you’re supposed to go next. I very much miss Morrowind’s journal, where every conversation and relevant tidbit was recorded. This helps. [link]
Farmers Sell Produce
Seriously, again, why wasn’t this in the base game? It’s close to necessary if you’re going to use a needs mod, or something that uses produce to create medicines for diseases. Assuming, of course, you’re not inclined to go rampaging across farmers’ carefully-tended fields. [link]
Faster Transform - To Werewolf and VampireLord
Just a nice tweak. Again, time is valuable, it’s nice not to have quite such a large window in which I’m being wailed on by enemies, and I like the more monstrous touch. The middle option - only half the vanilla time to transform - is recommended for realism and balance reasons. [link]
Female Vampires Have Fangs
One of the very few purely aesthetic changes here. All vampires should have fangs. (I’m gay. Fangs hot.) [link]
Harvest Overhaul
Find it stupid you only get one flower from that whole patch of mountain flowers? Yeah, me too. This fixes that. [link]
iHUD - Immersive HUD
Neatly stows away the status bars when you don’t need them (when they’re full and you’re not in combat). Also hides the compass, because how does your character preternaturally know there’s this thing that way if they can’t see it? [link]
Immersive Dragons
Just gives dragons a larger wingspan so they can maybe actually lift themselves into the air. Another aesthetics tweak, with the goal of immersion. [link]
Jaxonz Lights Please
Incredibly useful for those using magical lighting. This maps both Candlelight and Magelight to hotkeys, removing the need to constantly switch spells. It also means you can easily toggle Candlelight on and off like a lantern or torch. Works well with mods that affect lighting and darkness, which I do. [link]
Jaxonz Map Markers
The best custom map marker mod I’ve found. Want to keep track of... well, anything? Ore deposits, NPCs, followers, your horse, that little camp... This is it! Uses the game’s built-in quest and quest objective system for map markers. Super easy to use. [link]
Kryptopyr’s Clothing and Clutter Fixes
This maybe should have gone in the “Fixes” post, but it’s... not quite “just” fixes. “Hooded robes” are separated into hoods and robes for mixing and matching, some NPCs clothing is changed to be more lore-friendly, alongside some behind-the-scenes fixes like weight adjustments. Optional, officially. [link]
Kryptopyr’s Weapon and Armor Fixes Remade
This also maybe should have gone in the “Fixes” post, but again, it’s a bit more of an overhaul, adjusting weights of things and armor scaling for consistency. Required for Kryptopyr’s great crafting overhaul, CCOR, so we definitely want this. [link]
Learn Alchemy From Recipes
WISOTT. Reading a recipe “discovers” those ingredient effects for you. Again, why was this not in the original game? [link]
Living Takes Time
I’ll be honest, I deactivate most of the features of this mod, except for “training takes time” and “reading takes time” (and increases speech skill). Crafting takes time just gets onerous, especially in the early game when you need all this gear and your bandoliers and you have needs you need to fill... And blocking the inventory or magic menu during combat is just... no. Still, the mod itself adds some nice functionality, and it can be fully tweaked to taste. If you’re using an alternate spell learning mod, be sure to set the “spell learning” time to zero. [link]
Mortal Enemies - De-Aimbot Your Foes
Once an enemy has started an attack, they’re locked into that direction and attack. This makes you able to dodge or move out of range of the attack, and they can no longer hit you anyways. They move slower when aiming or channeling as well. No instant pivots, and two-handed weapons feel heavier than one-handed ones. All in all, it makes combat feel more realistic, and allows them to miss you if you’re clever. But beware! These changes apply to you, too! [link]
No Psychic Lock Knowledge
WISOTT. You don’t somehow magically know how hard a lock is going to be just by looking at it. You just try to pick it, like... you actually would if you decide to pick a lock. [link]
No Silver at Jorrvaskr
Because a group of warriors whose upper echelons are all werewolves would totally be eating off silver. Not. [link] (in the optional files section)
Non-Exploitable Crossbow Reloading
Allows you to reload crossbows on your own time, by pressing the fire button, before firing again, without messing with your equipped ammunition. Simple and lovely. [link]
People Are Strangers
You don’t somehow magically know the names of people before you talk to them! I personally favor the “race” variant, just because... less generic, and I can usually see if someone is a Wood Elf or an Argonian anyways, but you can adjust the “stranger” label to taste. [link]
Point the Way
Roads actually have more signposts to direct people to the smaller towns as well as the large cities, and have them at more junctions. Signs also point the right way. Especially helpful along some of the more windy roads. No need to puzzle things out on your map quite so much. [link]
Realistic Capacity
Without a bag, you can only carry as much as you can feasibly wear, really. It’s that simple. This mod dynamically adjusts your capacity and allows for the armor you’re wearing and a few different weapons, e.g. a bow, a one-handed weapon, a shield, a knife or two, making those effectively weightless, and assume pockets for some meager supplies, but aside from that — backpacks and bags are mandatory. Makes things harder for a packrat like me, but it does make me think. [link]
Realistic Humanoid Movement Speed
This one takes a bit of the sting out of Realistic Capacity. Movement speed is adjusted to feel more realistic overall — you walk faster, jog more slowly (when sneaking, too), and don’t sprint like a gazelle. Take the optional horse speed modifier file to also add more value to horses: they walk and gallop faster as well now, in addition to their other benefits. [link]
Realistic Nights
Wondering why torches and night eye were even added to the game? Annoyed at how, well, bright the nights are? Put an end to that! Darker nights make light sources actually useful, and provides a good reason for sneaky types to actually consider the day/night cycle. Light adjusted based on the moons, snow reflecting night, and various other factors for an even better experience. [link]
Run For Your Lives
NPCs who are not guards or warriors run inside and hide from both dragons and vampire attacks. Like anyone with any sense of self-preservation would. I mean, I guess Nords don’t exactly revere self-preservation, but... this just seems more sensible to me, especially if we’re talking little old ladies armed with a steel dagger. [link]
SCRR - Skyrim Coin Replacer Redux
“Modern” Septims have no business deep in ancient Nordic burial mounds or Dwemer ruins. The Stormcloaks aren’t too ecstatic about Imperial money, either, and are creating their own silver currency, though gold is gold. Now silver Haralds are found in barrows, and ebony Dumacs in Dwemer ruins. All can be be melted down to ingots of their respective metals, or traded with merchants for “regular” currency. This adds massively to immersion, not to mention offering a supply of useful materials for smithing. [link]
Sleep Tight
Simple change that makes NPCs change into robes or clothes for sleeping, instead of going to bed in that hard iron armor (though for balance reasons, and modesty, people still wear chest armor). Accordingly, they’ll also take more damage if you can catch them unawares. [link]
Take Notes - Journal of the Dragonborn
I love this. I love this so so much. The ability to write a custom journal from in the game, and export it if I want to, adds so much to roleplaying. It means I can create a proper backstory, examine character motivations, process events of the game through my character’s lens, and record it all for myself later. Just, magnificent. Get it. You won’t regret it. [link]
The Choice is Yours - Fewer Forced Quests - Improved Dialogue Options
WISOTT. Just talking to someone doesn’t automatically add a quest to your inventory. You can turn an offer down or defer an errand until later. Some things a character just wouldn’t want to do. Now that’s not cluttering up your journal. Again, SHBITBG - should have been in the base game. [link]
Timing is Everything - Quest Delay and Timing Control
This allows you to space out the steps of the main quest as seems realistic (e.g. NPCs taking some time for research), as well as control when (at which level) various quests will start. There are also a few other tweaks to be found, such as Meridia’s Beacon not responding to vampires, werewolves randomly attacking, and Thalmor ignoring you unless certain quest conditions are fulfilled, instead of attack squads simply triggering at a certain level. [link]
TK Dodge
Gives you the ability to quickly sideroll and dodge a blow. Makes light armors a lot more viable in close combat, and plays nicely with Mortal Enemies. [link]
Trade and Barter
A fantastic mod that adjusts prices, merchant gold, and other parameters around trading based on race, faction alliance, personal relationships, location, and more. Highly customizable, highly compatible, brilliant. [link]
TravelMounts
You need to have a horse in order to be able to fast travel. Offers more of a reason to drop that 1000 gold, and this small tweak makes it feel much more immersive (after all, a rider can outrun and avoid many things someone on foot can’t). [link]
Truly Absorb Dragon Souls
For every dragon you kill and dragon soul you absorb, you get just that little bit stronger, gain a little more magicka, health, stamina, movement speed, carry weight, shout cooldown, armor, and magic resist. Set the amount gained for each dragon soul on install; I recommend medium to low values for each gain, just to offer longevity. [link]
Understandable Draugrs
In the vein of “Dragon Wall Wisdom,” you can now understand the draugr when they yell at you in a fight. Just adds the English translation in parentheses to the end of the subtitled Dragon language dialogue. Now your Dragonborn will be able to understand what’s being constantly shouted at them, even if it isn’t anything particularly nice or uplifting. [link]
Wearable Lanterns
No need to constantly toggle between a torch and a shield, or fight blind in a dark ruin. Just hook a lantern to your belt, that can easily be toggled on and off (and also automatically put out when you sneak, if you’re That Sort™). Incredibly nifty and useful. [link]
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...I’m sure I’ll be adding to this later. I’m sure, honestly. Maybe with an “optional tweaks” post, too, that are very much a preference thing. Or, y’know, just reblog myself. That might actually be the best option.
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wineanddinosaur · 4 years
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VinePair Podcast: Fall Drinks Trends LIVE From Tales of the Cocktail
Although New York City is somewhat solemnly celebrating extended outdoor dining through winter and year-round, Covid-19 is still threatening restaurants, bars, and the public across America. With fall officially here, most of us will soon face the end of outdoor dining and drinking, or at least a greatly limited version of it for the next four to six months, if not longer.
On the flip side, that means the trend toward home bartending we saw in spring and early summer will undoubtedly accelerate — perhaps with new, seasonal focuses. Instead of the Margarita and its many variants being the most popular drinks to make at home, will bourbon-based drinks like the Manhattan or Old Fashioned stake their claims at the top of the DIY drinking list? How can bourbon producers and beverage brands, bars, and bartenders alike find ways to contribute to — and potentially profit from — this emerging trend?
What flavors, spirits, and emotions will color fall and winter drinking habits? That’s what Adam Teeter, Erica Duecy, and Zach Geballe discuss on this week’s special episode of the VinePair Podcast, recorded live as part of Tales of the Cocktail’s virtual conference last week.
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Or check out our conversation here
Adam: From Brooklyn, New York, I’m Adam Teeter.
Erica: From Jersey City, I’m Erica Duecy.
Zach: And in Seattle, Washington, I’m Zach Geballe.
A: And this is a live Tales of the Cocktail edition of our podcast. Guys, what’s going on?
E: Hey. Excited to be here. I see you guys on video now. Usually, we’re just doing audio.
Z: I know. And I’ve long wanted to go to Tales of the Cocktail, so now I can say I’ve been, even though it does not involve going to New Orleans or necessarily doing more than putting on a shirt. You don’t even know if I’m wearing pants — which may have been the case if I had gone to New Orleans.
A: Zach, have you never been?
Z: I’ve never been.
A: Erica, what about you?
E: Yeah, I’ve been several times. I’ve presented a couple of times, and it is very hot but so much fun.
A: I actually can’t imagine what it would have been like this year if they would have done it this time of year, because I’m sure it would have been lovely. July in New Orleans is definitely super warm, but it’s always a great time. There are so many people that you get to meet, so many connections that you get to make, so many amazing bars that you get to sample cocktails from which are doing pop-ups across New Orleans. It’s a pretty amazing experience. It’s hard to replicate almost anywhere else, I think, given New Orleans’ attachment to cocktail culture and the fact that the United States is the birthplace of cocktails. Let’s be real: It fits there in a very different way than other conferences in other parts of the world. It’s a very cool experience, and I obviously can’t wait to get back to Tales next year in real life.
Z: I can’t wait to sweat my ass off with you all next year.
A: Before we kick into everything, I know we all made cocktails because it is Tales of the Cocktail. Zach, what are you drinking?
Z: I got back in the house just in time for our recording, so I had to settle for just grabbing something off the shelf. But fortunately, I have some selections back here and I’m drinking my favorite, which is also what I named my dog. This is Willett Bourbon, a classic Kentucky distillery — and it’s delicious all the time, including right now, in the middle of the afternoon here in Seattle.
A: Definitely a lot of Willett is consumed during Tales. Or just a lot of bourbon in general. Erica, what about you?
E: I have a very cool new liqueur from Forthave Spirits. It’s a small Brooklyn distillery. Dan Daylon, who owns it, is someone I’ve known for about 20 years. And it’s been so cool to see this distillery come out and make a bunch of amaros and digestifs. This new product that they just released that I’m drinking is called ‘Yellow.’ It’s yellow, and it’s a really gorgeous liqueur that you can drink yourself. One of the things that I find tough about aperitif culture is sometimes there’s so much sweetness. But this is a really incredibly well-balanced liqueur that I actually have just been drinking over the rocks and it’s gorgeous. It has some bitterness and some floral qualities. I received it in the mail a couple weeks ago, and I’ve just been drinking it over ice pretty consistently. So cheers to Forthave Spirits.
Z: What about you, Adam?
A: I’ve got this awesome new tequila called LALO that is actually made by the grandson of Don Julio. It’s a pretty cool tequila. It’s out of Austin. It’s the only place it’s available right now. It’s a group of three guys who started it. The grandson, whose nickname is Lalo, he was making tequila for fun in Mexico and then was going to visit friends in Austin and kept bringing what he was distilling and all of them were like, “This is really good.” His whole idea is sort of returning to blanco as the premiere place to showcase tequila. While reposados and anejos are interesting, he really feels as if the pure form of tequila is blanco, so that’s all they do. And they do it really well. And they take the agave they’re harvesting really seriously, so they want old agave that’s at least seven years old, they’re not going for the really young stuff that a lot of people are using just to keep up with demand right now. And they really want all of those floral and herbaceous notes from the agave to really come through. Their belief is that when you get to reposado and añejo, you lose a lot of the flavor of the true agave and it gets covered by wood. So they’re really just trying to highlight agave because tequila wouldn’t exist without it. It’s a super-cool spirit. And I love the packaging, I think it’s just gorgeous. I’m drinking Ranch Water because it’s still too early in the day.
E: I was so excited when I was just looking through our cocktail recipe database and I saw that Ranch Water is now in our top 50 cocktails.
A: I know it’s crazy. It’s a cocktail that has come out of nowhere. It’s blown up.
Z: I also want to put in a note that if you are interested in LALO, Adam did an interview with the guys who founded and it is available on the VinePair Podcast feed.
A: Before we kick off today’s topic, which we’re super excited to get into, a quick word from our sponsors. The 2020 Sherry Wines Mixology Challenge is on. That’s for everyone here at Tales. If you love sherry, get in on this. Sherry, as we all should know, is a fortified wine from southern Spain that has become the secret ingredient of many innovative cocktails for its versatility and complex flavor profile. We’re looking for all mixologists out there to show their skills and enter to win by submitting your very own sherry cocktail creation. There’s going to be prizes of $3,000, $1,500, and $500 that will be awarded to the top three winners. All you have to do is go to vinepair.com/sherry-mixology-challenge for details, inspiration, and how to enter. It’s super easy. Give us your best sherry cocktail. You have a great chance. There’s an awesome slate of judges. I think everyone should get in on this. I love sherry cocktails, and I’m sure a lot of people do as well. Enter at vinepair.com/sherry-mixology-challenge. And now for this week’s topic. I figure because it’s live we wouldn’t do as much of our banter — we kind of did it already. So this week’s topic is cocktail trends coming into the fall. For those who are aware of the VinePair Insights product, a few years ago we started tagging in a very specific way all of the content on VinePair in order to truly understand where the industry was headed. And we then took that data and created an algorithm that’s able to rank an index of spirits, serves, et cetera to see where trends are moving in the world of cocktails. We thought this was a perfect topic to talk about for Tales, because not only are we coming out of Covid (and kind of still in it, which is terrible) but we’re also looking to the fall in terms of what we think the next big cocktail trends are going to be and where we are headed. With that in mind, guys, you want to kick it off? Erica, where are we headed?
E: It’s really interesting, when we look at the data — and I will say that when we started analyzing the insights data from VinePair a lot of it is also supported by what we’re seeing in Nielsen, in IWSR, and other data sources, so there’s a lot of context for some of the trends we’ve been seeing. I think the biggest trend and the real trend to focus on for brands who are listening, as well as producers and bartenders, is the at-home cocktail trend. We are seeing that spirits, liqueurs, vermouths — everything that supports the evidence of the at-home cocktail trend — has just been going up, up, up, up throughout the Covid-affected period. And I think we’re really going to see that continue into fall. One of the biggest trends that we saw this year is during the Covid- affected period is tequila. Tequila blew up, and it continues to keep going. I think bourbon is now starting to take its place back rivaling tequila. But throughout the entire summer, we saw a massive growth in tequila that was supported in off-premise sales data. When you look at VinePairs cocktail recipe database, for example, a lot of those top cocktails are Margaritas and Margarita variations. So I think tequila had a lot going for it going into Covid.
A: Absolutely.
Z: And I think an important thing to note here is when we’re talking about at-home cocktails, we’re talking about two distinct appeals for people. And I think this was the same thing when we did this same topic talking about what we thought summer would be like, and I think, not to toot our own horn too much, but I think we f***ing nailed what summer 2020 was going to be like from a cocktail perspective.
A: Maybe we did.
Z: You can go back and listen, folks, if you don’t believe me. But I think what we identified was that people are going to want a couple of things. They’re going to want comfort, and I think fall and winter is going to be even more about that, and that’s where bourbon and those sort of warm brown spirits are going to come into play even more. But people are also going to want the ability to feel transported. And that, to me, is the place where whether you’re a brand, whether you’re a bartender, whether you’re a bar, you have that opportunity to take people on a journey. And while I think that for the certain kind of home bartender who is interested in comfort, that I think is going to express itself in the classic cocktails. It’s going to express itself in Old Fashioneds and Manhattans and bourbon served neat. But I think that, for people who are looking to do something else, and especially when people are looking for either unusual products or they’re looking for prepackaged cocktails, where that’s going to go is: How can you take someone on a journey while still sticking with the flavor set that people expect in the fall? Tiki is a great place to look. I think bourbon cocktails are a great option or whiskey-based tiki cocktails. I think we’ve talked a lot about Cognac in the last couple of months. I think that’s another opportunity where if you do something a little bit unfamiliar to people, put a spin on it that they may not be familiar with, while still touching those classic flavors. That is a great opportunity. And I think that’s what people are going to want. They’re going to want to be able to feel like they can go on a journey without leaving their house, or at least without going too far out of their comfort zone. But they are going to want to do something other than what they can usually do at home. So if you can step into that void, that’s a huge opportunity.
A: I think there’s definitely a lot of people still doing to-go cocktails and things like that. I do think that the other thing we’re going to see is there’s going to be a lot more interest in the drinks that include vermouth. We’ve seen vermouth sales explode, and what we’re seeing on VinePair is a massive amount of traffic to all of our content about vermouth. So people are saying, “OK, I bought this because of a Negroni and I was told I had to have this because I want to make a Negroni, and now what are the other uses for it?” How do I use this in a Manhattan? I think the Manhattan is going to have a big fall. I think the Martini is going to have a big fall and into winter, because these are actually pretty easy cocktails for the at-home consumer to make. But they are also going to be looking for bartenders and brands to give them information to make them better. So if you have a personality online and you’re on Instagram, whatever, you can provide these tips, especially as a bartender, for how someone can really perfect the at-home Martini or how they can change it up a little bit. “Oh, I recommend that you should add dashes of orange bitters, and it gives it a different flavor profile.” Or, “With your Manhattan try these brands of cherries.” Or, “Try this brand of vermouth, or this rye, or this bourbon.” I think this is what people are really going to be looking for. Because we’re now seeing that they are trying to get comfortable with those ingredients and they’re playing with them more at home. So I think this is a time for a lot of bartenders, especially, to build a profile amongst consumers in their area and become a resource for those consumers. There’s a lot of other things going on in the world of drinks right now in terms of just even being worried about survival, so the first thing you may not be thinking about is also what you can do to serve people who are making drinks at home. But if you do have that extra time I think there will be a lot of wins for people that are able to provide that kind of knowledge, because I think there’s going to be more people making cocktails at home. And then, Zach, you’re completely right, looking for the more advanced cocktails out. OK, so I figured out how to make the Martini, what can I buy out of the home that feels like a treat? And I think tiki is a perfect example. It’s something that I’m not going to try to make at home.
Z: Erica will.
A: It’s a hard category. I think tiki is really difficult to master, and a lot of consumers feel that way. I think tiki is really hard to master, but people still view it as a true treat. And there’s a lot of other cocktails like that as well. And at least in New York, it feels like people are going out to the bars when they can. They’re feeling more comfortable to be outside. They’re feeling comfortable about going to pick up the cocktail and bring it home. And I’m hoping that continues through the fall.
E: A couple good points there. I was just looking through our recipe database to see what are the highest-performing cocktails. Totally fascinating. The top 50 cocktails during the Covid-affected period, even more so than before that, are made with two to four ingredients. So I think for brands, for bartenders, all of them were two-to-four-ingredient cocktails. Those are the cocktail opportunities that you have to put tweaks on. Change them up a little. So that was the top 50 cocktails, and they really were the classics. There are even things that aren’t even that popular normally, such as the gin sour, whiskey sour, things like that, in addition to the ones we all know and love, like the Martini, Aviation, Negroni, Old Fashioned. But then you look at the next 50 most popular cocktails, they are slight variations. So we’re talking the Lemon Grapefruit Martini, Espresso Martini, Paloma. Just adding in one more ingredient. And so I think that’s where there’s another level of opportunity for brands and bartenders. “OK, you’ve mastered the Margarita, let’s take it to the Paloma,” or, “You’ve mastered the Martini, here’s a couple variations.” And that’s the opportunity. I think for rum, I also agree with you that there is an opportunity there with escapism. I think the biggest challenge for tiki is really all of the ingredients. I was talking with a writer today and she is a well-known tiki mixologist and she was pitching some different ideas for tiki drinks, and I said, we have to go to the simple ones. Like grog, for example. Grog is an unheralded, delicious drink, made with dark rum, lime, simple syrup, Angostura bitters — done. That profile of tiki, but make it simple. I think that’s going to be the opportunity for tiki cocktails. What are the simplest variations that you can give so that people can actually embrace rum. And they want to embrace rum. I think they really do. And we saw rum getting some traction this summer as well.
A: I think it’s funny, every time I hear Erica talk about cocktails, I’m like, “Oh, yeah, that’s right. She wrote a really successful cocktail book.” So she actually knows what people want to read and make at home, which I think is really worth explaining. I think about it in terms of even the recipe books that I get where there’s some 20 steps in the ingredients to make the recipe and I think, “This looks delicious, but I’m just not going to do it.” And I think the same is true for lots of cocktails when it comes to at-home mixology. But people are looking for experts. They’re not going to do it on their own. They’ll come to sites like VinePair, they’ll read our recipes, but they also are looking for people they can interact with on all these different social media platforms. I know we have this as an episode coming up in a few weeks, talking about what’s happening on TikTok with everything in the cocktail world and all the people that are creating these really massive followings by showing you how to make drinks. If you look at the drinks that most people are making on TikTok as well, they are super simple. No one is going after these really in-depth drinks. No one’s fat washing. No one’s making Milk Punch, because it’s just too much for the consumer to understand. But I think a lot of people are going to have great personalities coming out of Covid, and we’ll be able to do things because they built these followings, which is really interesting.
Z: I also think the other possibility here and the other opportunity for a lot of brands and bars is to look at how you can interact with the reality for a lot of people, which is a lot of people over the course of spring and summer and into fall did a lot of stocking up. People bought lots of booze. They were like, “I don’t know when I’m going to be comfortable going to a store. I don’t know when there’s going to be shortages.” I mean, fortunately, most of those things have proven to be not such a big deal. But there’s lots of people I know who have lots of bottles of booze kicking around their house. And if you give them an “everything but the booze kit” essentially, I think about this a lot, we probably all have really bad impressions of sour mix or Margarita mix or Bloody Mary mix. But that’s just because what was typically available was crap. It was really mass-produced, not made with quality ingredients. But if you as a bar or you even as a bartender can offer someone an option where all they have to do is stir in or shake in the booze that they already have, they might not want to buy a $15 cocktail from you, but they might want to buy a $5 “everything but the booze” cocktail kit. And you can capitalize on your ability to produce a lot of those difficult-to-make, or time- consuming, laborious ingredients like syrups and stuff for tiki cocktails. I think that’s another possibility. Now, maybe that’s not as big an opportunity as some of what else we’re talking about. But I know that I’ve been approached by bars in the Seattle area who are interested in my thoughts on what to do. And that’s one thing that I’ve offered, is if you offer something like “here’s a Mai Tai, and all you have to do is add the rum.” That’s a lot more approachable than “here’s a $15 Mai Tai.” Some people are out there doing that but a lot of people are not going to go down that route all that often. And it’s also a lot more approachable than “here’s a recipe for a Mai Tai, have fun.” Those kinds of cocktails are, for me even as a relatively confident old bartender, a lot to take on. You can bridge that gap for someone and work with the knowledge that they probably have. They probably have a base spirit at home but maybe not all the other components. That’s, I think, a huge opportunity for bars and a way that they can stay more relevant in people’s lives than the occasional treat.
A: Yeah, I totally agree. It’s funny, before I decided to make the Ranch Water, I can’t remember the brand now but it’s one of these fresh juice cocktail brands that I think was serving the bar industry and then in Covid pivoted, and so you’ve already seen some of these brands do that and they’re going on to Amazon and they’re letting you buy them there. But I think what to your point, Zach, a lot of people, especially in cities, have a great bar in their neighborhood, and if I knew that I could go out and walk to the Rockwell Place — which still hasn’t opened — I could go there and I could get a bunch of different mixers that I could then take home because I already have alcohol, and then can also make it at my leisure. There’s also this pressure when you get that cocktail to-go that it’s to be consumed right now. I think people would be into it because, again, it’s just another way to get into what’s going to happen this fall. This celebratory time, OND (October, November, December) matters for every spirit’s brand. Everybody in this space really is very much focused because we know that people drink more. And we’ve already seen the level at which people drank when Covid happened. And I think it’s just going to come to massive extremes and you’re going to see what we saw in the spring, which was that tequila has always been popular and it just went a thousand times more popular. I think bourbon has always been popping, and in the fall we’re going to see has become a thousand times more popular. And so how do you take advantage of that as well? And think about that when it comes to what you’re serving to the community and how you’re staying present so that when all this blows over, you have a platform to be able to reopen again.
Z: And I think if you’re a producer, if you’re a distillery — and we have distilleries all over the country, so it’s not just for bourbon, it’s not just in Kentucky — I think one thing that you can really think on is how can you give someone a complete package? I don’t think it’s sufficient these days to say, “Here’s the bottle of spirits, and here’s a recipe.” The recipes are great, but as we pointed out, people have a ton of resources for recipes, including VinePair. And if you’re not checking out our drinks catalog, you really should. It’s an amazing repository. I’m an experienced bartender, and I go look at recipes on there all the damn time. I’m probably the one responsible for the Aviation being so popular. But I would say that I think that if you’re a producer, not just the bar or other kind of purveyor of spirits, it’s good to think about how we can channel our ability to produce things at some scale, and maybe you put together three or four. I think cocktail kits are a little played out, but I think if you have “here’s the bottle of spirit and here’s the bottle of mixer” people are going to eat that s**t up because most people, as Erica was alluding to, they don’t want to do more than combine two or three ingredients, stir or shake, and drink. And if you can give them a complex, interesting, pretty-to-look- at, or at least super-tasty kind of cocktail in a couple of packages — especially one that they can, as you said, Adam, access whenever they want, that they can go back to over a period of a few days or weeks — you have an opportunity there to capture some attention and some sales that just doing spirit sales or just doing cocktails may not afford you.
E: It’s shocking to me that people still buy simple syrup. But apparently that is a growth opportunity in many liquor stores right now. Those types of things, people are looking for those small variations that they just don’t have to make it themselves. They don’t want to put some lemon peel into some sugar and water and make an infused syrup. So I think that’s another area we as publications, brand ambassadors, whatever it is, just giving people the tools to help them figure out how to make a couple simple drinks. I think that’s actually one of the biggest opportunities I see with Cognac. Which I know we have been blown away by seeing how much it has grown off-premise. Nielsen just released some numbers showing that over the summer, it’s up 61 percent year over year. And a lot of that is the volume shifting from on-premise to off-premise. But I think the bigger point is that there have been so many successful collaborations and spokespeople with people from the sports world, from the music world, but I still think that a lot of consumers have no idea what to do with Cognac. And so we’re still 100 percent giving them some ideas of, “Hey, here’s a product and here’s a couple of ways to use it.” It could be as simple as a French Manhattan, Cognac-based Manhattan, a Sidecar, a variation on an Old Fashioned. These things do not have to be difficult. But I think brands and ambassadors and bartenders just giving those small variations can really make a difference and help those people find a following. And I think that’s one of the big opportunities for drinks professionals right now. Using social media and or newsletters or other platforms to try to build an audience when you can’t have that audience in person.
Z: I think the other piece is, and this is a great opportunity where, whether it’s on social media or just in home education opportunities, one thing that’s really cool is you can really showcase technique when and where technique is appropriate. All of us have smartphones, most of us have a computer that can record a video. Show people how to do this stuff. It’s amazing to me — it’s also not surprising, on the other hand — that my dad doesn’t know how to make a Manhattan. Every time he wants one, he calls and goes, “What exactly goes in it?” And my dad is not an unsophisticated person in some senses, but it’s true that there isn’t that retained knowledge for a lot of people if you’re not doing it all that often. And it’s something as simple as, how do you actually shake or stir a drink? If you can arm people with that knowledge, let alone how to make a drink with an egg white or something like that. That’s getting up there, but just the basics. People are super interested in mastering those skills, but are also very unsure of themselves. And so the more you can give them the ability to feel confident, engage with content that you’ve created, they’re going to be loyal because this sucks, and so we’re all looking for fun, and points of connection, and people that we can feel connected to, even if we can’t see them in person.
A: Yes, I agree. And I think I’d be remiss if we didn’t say we know this is an industry we love, a lot of you are our friends, we’re all hurting from what’s happening right now, and if there’s any other way that we can be helpful, please reach out. You know, you can email us at [email protected] and tell us what we can do. There’s obviously lots of things that we’ve tried, initiatives we’ve started already, but we would love to highlight things that you might be doing if you’re doing really creative things in your city. Or your brand is doing interesting things to give back. We’ve tried to do that through highlighting different interviews throughout the week in addition to this roundtable we do every Monday. So please let us know. Shoot us an email, and we’ll do our best to get back to you and try to shed light on as many people as possible in the industry and how everyone can be helpful.
Z: Absolutely. We love that we’ve been able to be a resource in these times. We hate that it’s come to that, but it’s been really powerful for all of us. I think that we’ve been able to shine some light and hopefully offer some suggestions, solutions, and opportunities for all of you.
A: 100 percent.
E: Definitely. And we are definitely dedicated to highlighting people from the BIPOC community, women, voices that are not often heard or have not had platforms. I think that’s one of the most successful things that we’ve been able to do, is use VinePair as a platform for good in the drinks industry, and we’re dedicated to that. It’s a pillar of our editorial and something that we are dedicated to throughout our programming. So if your voice has not been heard and you are looking for an outlet either to write or to be a source, please do reach out.
A: Yeah. Again, the email is [email protected], it’s the easiest way. Or [email protected] for writing and to be a source in some of our articles. We really would appreciate you to reach out. And guys, my Ranch Water is done, so I think that means the podcast is over.
Z: Oh yeah, I’m going to have my last sip.
E: I’m still sipping.
A: I’ll read a word from our sponsor again. The 2020 Sherry Wines Mixology Challenge is on. Again, I don’t think I need to educate you on what sherry is, but just in case, sherry is a fortified wine from southern Spain and has become the secret ingredient of many innovative cocktails for its versatility and complex flavor profile. Again, if you’ve attended Tales multiple years, you already know this. Show your mixology skills and enter to win by submitting your very own sherry cocktail creation. Prizes of $3,000, $1,500, and $500 will be awarded to the top three winners for the most innovative sherry cocktails. Visit vinepair.com/sherry-mixology-challenge for details, inspiration, and the instructions to enter. And with that, we wish everyone a good Tales. We hope to see you in person next year. And thank you so much for listening. And Zach, Erica, see you next week.
E: See you next week.
Z: Sounds great.
A: Thanks so much for listening to the VinePair Podcast. If you enjoy listening to us every week, please leave us a review or rating on iTunes, Stitcher, Spotify, or wherever it is that you get your podcasts. It really helps everyone else discover the show. Now, for the credits. VinePair is produced and hosted by Zach Geballe, Erica Duecy and me: Adam Teeter. Our engineer is Nick Patri and Keith Beavers. I’d also like to give a special shout-out to my VinePair co-founder Josh Malin and the rest of the VinePair team for their support. Thanks so much for listening and we’ll see you again right here next week.
Ed. note: This episode has been edited for length and clarity.
The article VinePair Podcast: Fall Drinks Trends LIVE From Tales of the Cocktail appeared first on VinePair.
source https://vinepair.com/articles/fall-drinks-trends/
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johnboothus · 4 years
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VinePair Podcast: Fall Drinks Trends LIVE From Tales of the Cocktail
Although New York City is somewhat solemnly celebrating extended outdoor dining through winter and year-round, Covid-19 is still threatening restaurants, bars, and the public across America. With fall officially here, most of us will soon face the end of outdoor dining and drinking, or at least a greatly limited version of it for the next four to six months, if not longer.
On the flip side, that means the trend toward home bartending we saw in spring and early summer will undoubtedly accelerate — perhaps with new, seasonal focuses. Instead of the Margarita and its many variants being the most popular drinks to make at home, will bourbon-based drinks like the Manhattan or Old Fashioned stake their claims at the top of the DIY drinking list? How can bourbon producers and beverage brands, bars, and bartenders alike find ways to contribute to — and potentially profit from — this emerging trend?
What flavors, spirits, and emotions will color fall and winter drinking habits? That’s what Adam Teeter, Erica Duecy, and Zach Geballe discuss on this week’s special episode of the VinePair Podcast, recorded live as part of Tales of the Cocktail’s virtual conference last week.
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Adam: From Brooklyn, New York, I’m Adam Teeter.
Erica: From Jersey City, I’m Erica Duecy.
Zach: And in Seattle, Washington, I’m Zach Geballe.
A: And this is a live Tales of the Cocktail edition of our podcast. Guys, what’s going on?
E: Hey. Excited to be here. I see you guys on video now. Usually, we’re just doing audio.
Z: I know. And I’ve long wanted to go to Tales of the Cocktail, so now I can say I’ve been, even though it does not involve going to New Orleans or necessarily doing more than putting on a shirt. You don’t even know if I’m wearing pants — which may have been the case if I had gone to New Orleans.
A: Zach, have you never been?
Z: I’ve never been.
A: Erica, what about you?
E: Yeah, I’ve been several times. I’ve presented a couple of times, and it is very hot but so much fun.
A: I actually can’t imagine what it would have been like this year if they would have done it this time of year, because I’m sure it would have been lovely. July in New Orleans is definitely super warm, but it’s always a great time. There are so many people that you get to meet, so many connections that you get to make, so many amazing bars that you get to sample cocktails from which are doing pop-ups across New Orleans. It’s a pretty amazing experience. It’s hard to replicate almost anywhere else, I think, given New Orleans’ attachment to cocktail culture and the fact that the United States is the birthplace of cocktails. Let’s be real: It fits there in a very different way than other conferences in other parts of the world. It’s a very cool experience, and I obviously can’t wait to get back to Tales next year in real life.
Z: I can’t wait to sweat my ass off with you all next year.
A: Before we kick into everything, I know we all made cocktails because it is Tales of the Cocktail. Zach, what are you drinking?
Z: I got back in the house just in time for our recording, so I had to settle for just grabbing something off the shelf. But fortunately, I have some selections back here and I’m drinking my favorite, which is also what I named my dog. This is Willett Bourbon, a classic Kentucky distillery — and it’s delicious all the time, including right now, in the middle of the afternoon here in Seattle.
A: Definitely a lot of Willett is consumed during Tales. Or just a lot of bourbon in general. Erica, what about you?
E: I have a very cool new liqueur from Forthave Spirits. It’s a small Brooklyn distillery. Dan Daylon, who owns it, is someone I’ve known for about 20 years. And it’s been so cool to see this distillery come out and make a bunch of amaros and digestifs. This new product that they just released that I’m drinking is called ‘Yellow.’ It’s yellow, and it’s a really gorgeous liqueur that you can drink yourself. One of the things that I find tough about aperitif culture is sometimes there’s so much sweetness. But this is a really incredibly well-balanced liqueur that I actually have just been drinking over the rocks and it’s gorgeous. It has some bitterness and some floral qualities. I received it in the mail a couple weeks ago, and I’ve just been drinking it over ice pretty consistently. So cheers to Forthave Spirits.
Z: What about you, Adam?
A: I’ve got this awesome new tequila called LALO that is actually made by the grandson of Don Julio. It’s a pretty cool tequila. It’s out of Austin. It’s the only place it’s available right now. It’s a group of three guys who started it. The grandson, whose nickname is Lalo, he was making tequila for fun in Mexico and then was going to visit friends in Austin and kept bringing what he was distilling and all of them were like, “This is really good.” His whole idea is sort of returning to blanco as the premiere place to showcase tequila. While reposados and anejos are interesting, he really feels as if the pure form of tequila is blanco, so that’s all they do. And they do it really well. And they take the agave they’re harvesting really seriously, so they want old agave that’s at least seven years old, they’re not going for the really young stuff that a lot of people are using just to keep up with demand right now. And they really want all of those floral and herbaceous notes from the agave to really come through. Their belief is that when you get to reposado and añejo, you lose a lot of the flavor of the true agave and it gets covered by wood. So they’re really just trying to highlight agave because tequila wouldn’t exist without it. It’s a super-cool spirit. And I love the packaging, I think it’s just gorgeous. I’m drinking Ranch Water because it’s still too early in the day.
E: I was so excited when I was just looking through our cocktail recipe database and I saw that Ranch Water is now in our top 50 cocktails.
A: I know it’s crazy. It’s a cocktail that has come out of nowhere. It’s blown up.
Z: I also want to put in a note that if you are interested in LALO, Adam did an interview with the guys who founded and it is available on the VinePair Podcast feed.
A: Before we kick off today’s topic, which we’re super excited to get into, a quick word from our sponsors. The 2020 Sherry Wines Mixology Challenge is on. That’s for everyone here at Tales. If you love sherry, get in on this. Sherry, as we all should know, is a fortified wine from southern Spain that has become the secret ingredient of many innovative cocktails for its versatility and complex flavor profile. We’re looking for all mixologists out there to show their skills and enter to win by submitting your very own sherry cocktail creation. There’s going to be prizes of $3,000, $1,500, and $500 that will be awarded to the top three winners. All you have to do is go to vinepair.com/sherry-mixology-challenge for details, inspiration, and how to enter. It’s super easy. Give us your best sherry cocktail. You have a great chance. There’s an awesome slate of judges. I think everyone should get in on this. I love sherry cocktails, and I’m sure a lot of people do as well. Enter at vinepair.com/sherry-mixology-challenge. And now for this week’s topic. I figure because it’s live we wouldn’t do as much of our banter — we kind of did it already. So this week’s topic is cocktail trends coming into the fall. For those who are aware of the VinePair Insights product, a few years ago we started tagging in a very specific way all of the content on VinePair in order to truly understand where the industry was headed. And we then took that data and created an algorithm that’s able to rank an index of spirits, serves, et cetera to see where trends are moving in the world of cocktails. We thought this was a perfect topic to talk about for Tales, because not only are we coming out of Covid (and kind of still in it, which is terrible) but we’re also looking to the fall in terms of what we think the next big cocktail trends are going to be and where we are headed. With that in mind, guys, you want to kick it off? Erica, where are we headed?
E: It’s really interesting, when we look at the data — and I will say that when we started analyzing the insights data from VinePair a lot of it is also supported by what we’re seeing in Nielsen, in IWSR, and other data sources, so there’s a lot of context for some of the trends we’ve been seeing. I think the biggest trend and the real trend to focus on for brands who are listening, as well as producers and bartenders, is the at-home cocktail trend. We are seeing that spirits, liqueurs, vermouths — everything that supports the evidence of the at-home cocktail trend — has just been going up, up, up, up throughout the Covid-affected period. And I think we’re really going to see that continue into fall. One of the biggest trends that we saw this year is during the Covid- affected period is tequila. Tequila blew up, and it continues to keep going. I think bourbon is now starting to take its place back rivaling tequila. But throughout the entire summer, we saw a massive growth in tequila that was supported in off-premise sales data. When you look at VinePairs cocktail recipe database, for example, a lot of those top cocktails are Margaritas and Margarita variations. So I think tequila had a lot going for it going into Covid.
A: Absolutely.
Z: And I think an important thing to note here is when we’re talking about at-home cocktails, we’re talking about two distinct appeals for people. And I think this was the same thing when we did this same topic talking about what we thought summer would be like, and I think, not to toot our own horn too much, but I think we f***ing nailed what summer 2020 was going to be like from a cocktail perspective.
A: Maybe we did.
Z: You can go back and listen, folks, if you don’t believe me. But I think what we identified was that people are going to want a couple of things. They’re going to want comfort, and I think fall and winter is going to be even more about that, and that’s where bourbon and those sort of warm brown spirits are going to come into play even more. But people are also going to want the ability to feel transported. And that, to me, is the place where whether you’re a brand, whether you’re a bartender, whether you’re a bar, you have that opportunity to take people on a journey. And while I think that for the certain kind of home bartender who is interested in comfort, that I think is going to express itself in the classic cocktails. It’s going to express itself in Old Fashioneds and Manhattans and bourbon served neat. But I think that, for people who are looking to do something else, and especially when people are looking for either unusual products or they’re looking for prepackaged cocktails, where that’s going to go is: How can you take someone on a journey while still sticking with the flavor set that people expect in the fall? Tiki is a great place to look. I think bourbon cocktails are a great option or whiskey-based tiki cocktails. I think we’ve talked a lot about Cognac in the last couple of months. I think that’s another opportunity where if you do something a little bit unfamiliar to people, put a spin on it that they may not be familiar with, while still touching those classic flavors. That is a great opportunity. And I think that’s what people are going to want. They’re going to want to be able to feel like they can go on a journey without leaving their house, or at least without going too far out of their comfort zone. But they are going to want to do something other than what they can usually do at home. So if you can step into that void, that’s a huge opportunity.
A: I think there’s definitely a lot of people still doing to-go cocktails and things like that. I do think that the other thing we’re going to see is there’s going to be a lot more interest in the drinks that include vermouth. We’ve seen vermouth sales explode, and what we’re seeing on VinePair is a massive amount of traffic to all of our content about vermouth. So people are saying, “OK, I bought this because of a Negroni and I was told I had to have this because I want to make a Negroni, and now what are the other uses for it?” How do I use this in a Manhattan? I think the Manhattan is going to have a big fall. I think the Martini is going to have a big fall and into winter, because these are actually pretty easy cocktails for the at-home consumer to make. But they are also going to be looking for bartenders and brands to give them information to make them better. So if you have a personality online and you’re on Instagram, whatever, you can provide these tips, especially as a bartender, for how someone can really perfect the at-home Martini or how they can change it up a little bit. “Oh, I recommend that you should add dashes of orange bitters, and it gives it a different flavor profile.” Or, “With your Manhattan try these brands of cherries.” Or, “Try this brand of vermouth, or this rye, or this bourbon.” I think this is what people are really going to be looking for. Because we’re now seeing that they are trying to get comfortable with those ingredients and they’re playing with them more at home. So I think this is a time for a lot of bartenders, especially, to build a profile amongst consumers in their area and become a resource for those consumers. There’s a lot of other things going on in the world of drinks right now in terms of just even being worried about survival, so the first thing you may not be thinking about is also what you can do to serve people who are making drinks at home. But if you do have that extra time I think there will be a lot of wins for people that are able to provide that kind of knowledge, because I think there’s going to be more people making cocktails at home. And then, Zach, you’re completely right, looking for the more advanced cocktails out. OK, so I figured out how to make the Martini, what can I buy out of the home that feels like a treat? And I think tiki is a perfect example. It’s something that I’m not going to try to make at home.
Z: Erica will.
A: It’s a hard category. I think tiki is really difficult to master, and a lot of consumers feel that way. I think tiki is really hard to master, but people still view it as a true treat. And there’s a lot of other cocktails like that as well. And at least in New York, it feels like people are going out to the bars when they can. They’re feeling more comfortable to be outside. They’re feeling comfortable about going to pick up the cocktail and bring it home. And I’m hoping that continues through the fall.
E: A couple good points there. I was just looking through our recipe database to see what are the highest-performing cocktails. Totally fascinating. The top 50 cocktails during the Covid-affected period, even more so than before that, are made with two to four ingredients. So I think for brands, for bartenders, all of them were two-to-four-ingredient cocktails. Those are the cocktail opportunities that you have to put tweaks on. Change them up a little. So that was the top 50 cocktails, and they really were the classics. There are even things that aren’t even that popular normally, such as the gin sour, whiskey sour, things like that, in addition to the ones we all know and love, like the Martini, Aviation, Negroni, Old Fashioned. But then you look at the next 50 most popular cocktails, they are slight variations. So we’re talking the Lemon Grapefruit Martini, Espresso Martini, Paloma. Just adding in one more ingredient. And so I think that’s where there’s another level of opportunity for brands and bartenders. “OK, you’ve mastered the Margarita, let’s take it to the Paloma,” or, “You’ve mastered the Martini, here’s a couple variations.” And that’s the opportunity. I think for rum, I also agree with you that there is an opportunity there with escapism. I think the biggest challenge for tiki is really all of the ingredients. I was talking with a writer today and she is a well-known tiki mixologist and she was pitching some different ideas for tiki drinks, and I said, we have to go to the simple ones. Like grog, for example. Grog is an unheralded, delicious drink, made with dark rum, lime, simple syrup, Angostura bitters — done. That profile of tiki, but make it simple. I think that’s going to be the opportunity for tiki cocktails. What are the simplest variations that you can give so that people can actually embrace rum. And they want to embrace rum. I think they really do. And we saw rum getting some traction this summer as well.
A: I think it’s funny, every time I hear Erica talk about cocktails, I’m like, “Oh, yeah, that’s right. She wrote a really successful cocktail book.” So she actually knows what people want to read and make at home, which I think is really worth explaining. I think about it in terms of even the recipe books that I get where there’s some 20 steps in the ingredients to make the recipe and I think, “This looks delicious, but I’m just not going to do it.” And I think the same is true for lots of cocktails when it comes to at-home mixology. But people are looking for experts. They’re not going to do it on their own. They’ll come to sites like VinePair, they’ll read our recipes, but they also are looking for people they can interact with on all these different social media platforms. I know we have this as an episode coming up in a few weeks, talking about what’s happening on TikTok with everything in the cocktail world and all the people that are creating these really massive followings by showing you how to make drinks. If you look at the drinks that most people are making on TikTok as well, they are super simple. No one is going after these really in-depth drinks. No one’s fat washing. No one’s making Milk Punch, because it’s just too much for the consumer to understand. But I think a lot of people are going to have great personalities coming out of Covid, and we’ll be able to do things because they built these followings, which is really interesting.
Z: I also think the other possibility here and the other opportunity for a lot of brands and bars is to look at how you can interact with the reality for a lot of people, which is a lot of people over the course of spring and summer and into fall did a lot of stocking up. People bought lots of booze. They were like, “I don’t know when I’m going to be comfortable going to a store. I don’t know when there’s going to be shortages.” I mean, fortunately, most of those things have proven to be not such a big deal. But there’s lots of people I know who have lots of bottles of booze kicking around their house. And if you give them an “everything but the booze kit” essentially, I think about this a lot, we probably all have really bad impressions of sour mix or Margarita mix or Bloody Mary mix. But that’s just because what was typically available was crap. It was really mass-produced, not made with quality ingredients. But if you as a bar or you even as a bartender can offer someone an option where all they have to do is stir in or shake in the booze that they already have, they might not want to buy a $15 cocktail from you, but they might want to buy a $5 “everything but the booze” cocktail kit. And you can capitalize on your ability to produce a lot of those difficult-to-make, or time- consuming, laborious ingredients like syrups and stuff for tiki cocktails. I think that’s another possibility. Now, maybe that’s not as big an opportunity as some of what else we’re talking about. But I know that I’ve been approached by bars in the Seattle area who are interested in my thoughts on what to do. And that’s one thing that I’ve offered, is if you offer something like “here’s a Mai Tai, and all you have to do is add the rum.” That’s a lot more approachable than “here’s a $15 Mai Tai.” Some people are out there doing that but a lot of people are not going to go down that route all that often. And it’s also a lot more approachable than “here’s a recipe for a Mai Tai, have fun.” Those kinds of cocktails are, for me even as a relatively confident old bartender, a lot to take on. You can bridge that gap for someone and work with the knowledge that they probably have. They probably have a base spirit at home but maybe not all the other components. That’s, I think, a huge opportunity for bars and a way that they can stay more relevant in people’s lives than the occasional treat.
A: Yeah, I totally agree. It’s funny, before I decided to make the Ranch Water, I can’t remember the brand now but it’s one of these fresh juice cocktail brands that I think was serving the bar industry and then in Covid pivoted, and so you’ve already seen some of these brands do that and they’re going on to Amazon and they’re letting you buy them there. But I think what to your point, Zach, a lot of people, especially in cities, have a great bar in their neighborhood, and if I knew that I could go out and walk to the Rockwell Place — which still hasn’t opened — I could go there and I could get a bunch of different mixers that I could then take home because I already have alcohol, and then can also make it at my leisure. There’s also this pressure when you get that cocktail to-go that it’s to be consumed right now. I think people would be into it because, again, it’s just another way to get into what’s going to happen this fall. This celebratory time, OND (October, November, December) matters for every spirit’s brand. Everybody in this space really is very much focused because we know that people drink more. And we’ve already seen the level at which people drank when Covid happened. And I think it’s just going to come to massive extremes and you’re going to see what we saw in the spring, which was that tequila has always been popular and it just went a thousand times more popular. I think bourbon has always been popping, and in the fall we’re going to see has become a thousand times more popular. And so how do you take advantage of that as well? And think about that when it comes to what you’re serving to the community and how you’re staying present so that when all this blows over, you have a platform to be able to reopen again.
Z: And I think if you’re a producer, if you’re a distillery — and we have distilleries all over the country, so it’s not just for bourbon, it’s not just in Kentucky — I think one thing that you can really think on is how can you give someone a complete package? I don’t think it’s sufficient these days to say, “Here’s the bottle of spirits, and here’s a recipe.” The recipes are great, but as we pointed out, people have a ton of resources for recipes, including VinePair. And if you’re not checking out our drinks catalog, you really should. It’s an amazing repository. I’m an experienced bartender, and I go look at recipes on there all the damn time. I’m probably the one responsible for the Aviation being so popular. But I would say that I think that if you’re a producer, not just the bar or other kind of purveyor of spirits, it’s good to think about how we can channel our ability to produce things at some scale, and maybe you put together three or four. I think cocktail kits are a little played out, but I think if you have “here’s the bottle of spirit and here’s the bottle of mixer” people are going to eat that s**t up because most people, as Erica was alluding to, they don’t want to do more than combine two or three ingredients, stir or shake, and drink. And if you can give them a complex, interesting, pretty-to-look- at, or at least super-tasty kind of cocktail in a couple of packages — especially one that they can, as you said, Adam, access whenever they want, that they can go back to over a period of a few days or weeks — you have an opportunity there to capture some attention and some sales that just doing spirit sales or just doing cocktails may not afford you.
E: It’s shocking to me that people still buy simple syrup. But apparently that is a growth opportunity in many liquor stores right now. Those types of things, people are looking for those small variations that they just don’t have to make it themselves. They don’t want to put some lemon peel into some sugar and water and make an infused syrup. So I think that’s another area we as publications, brand ambassadors, whatever it is, just giving people the tools to help them figure out how to make a couple simple drinks. I think that’s actually one of the biggest opportunities I see with Cognac. Which I know we have been blown away by seeing how much it has grown off-premise. Nielsen just released some numbers showing that over the summer, it’s up 61 percent year over year. And a lot of that is the volume shifting from on-premise to off-premise. But I think the bigger point is that there have been so many successful collaborations and spokespeople with people from the sports world, from the music world, but I still think that a lot of consumers have no idea what to do with Cognac. And so we’re still 100 percent giving them some ideas of, “Hey, here’s a product and here’s a couple of ways to use it.” It could be as simple as a French Manhattan, Cognac-based Manhattan, a Sidecar, a variation on an Old Fashioned. These things do not have to be difficult. But I think brands and ambassadors and bartenders just giving those small variations can really make a difference and help those people find a following. And I think that’s one of the big opportunities for drinks professionals right now. Using social media and or newsletters or other platforms to try to build an audience when you can’t have that audience in person.
Z: I think the other piece is, and this is a great opportunity where, whether it’s on social media or just in home education opportunities, one thing that’s really cool is you can really showcase technique when and where technique is appropriate. All of us have smartphones, most of us have a computer that can record a video. Show people how to do this stuff. It’s amazing to me — it’s also not surprising, on the other hand — that my dad doesn’t know how to make a Manhattan. Every time he wants one, he calls and goes, “What exactly goes in it?” And my dad is not an unsophisticated person in some senses, but it’s true that there isn’t that retained knowledge for a lot of people if you’re not doing it all that often. And it’s something as simple as, how do you actually shake or stir a drink? If you can arm people with that knowledge, let alone how to make a drink with an egg white or something like that. That’s getting up there, but just the basics. People are super interested in mastering those skills, but are also very unsure of themselves. And so the more you can give them the ability to feel confident, engage with content that you’ve created, they’re going to be loyal because this sucks, and so we’re all looking for fun, and points of connection, and people that we can feel connected to, even if we can’t see them in person.
A: Yes, I agree. And I think I’d be remiss if we didn’t say we know this is an industry we love, a lot of you are our friends, we’re all hurting from what’s happening right now, and if there’s any other way that we can be helpful, please reach out. You know, you can email us at [email protected] and tell us what we can do. There’s obviously lots of things that we’ve tried, initiatives we’ve started already, but we would love to highlight things that you might be doing if you’re doing really creative things in your city. Or your brand is doing interesting things to give back. We’ve tried to do that through highlighting different interviews throughout the week in addition to this roundtable we do every Monday. So please let us know. Shoot us an email, and we’ll do our best to get back to you and try to shed light on as many people as possible in the industry and how everyone can be helpful.
Z: Absolutely. We love that we’ve been able to be a resource in these times. We hate that it’s come to that, but it’s been really powerful for all of us. I think that we’ve been able to shine some light and hopefully offer some suggestions, solutions, and opportunities for all of you.
A: 100 percent.
E: Definitely. And we are definitely dedicated to highlighting people from the BIPOC community, women, voices that are not often heard or have not had platforms. I think that’s one of the most successful things that we’ve been able to do, is use VinePair as a platform for good in the drinks industry, and we’re dedicated to that. It’s a pillar of our editorial and something that we are dedicated to throughout our programming. So if your voice has not been heard and you are looking for an outlet either to write or to be a source, please do reach out.
A: Yeah. Again, the email is [email protected], it’s the easiest way. Or [email protected] for writing and to be a source in some of our articles. We really would appreciate you to reach out. And guys, my Ranch Water is done, so I think that means the podcast is over.
Z: Oh yeah, I’m going to have my last sip.
E: I’m still sipping.
A: I’ll read a word from our sponsor again. The 2020 Sherry Wines Mixology Challenge is on. Again, I don’t think I need to educate you on what sherry is, but just in case, sherry is a fortified wine from southern Spain and has become the secret ingredient of many innovative cocktails for its versatility and complex flavor profile. Again, if you’ve attended Tales multiple years, you already know this. Show your mixology skills and enter to win by submitting your very own sherry cocktail creation. Prizes of $3,000, $1,500, and $500 will be awarded to the top three winners for the most innovative sherry cocktails. Visit vinepair.com/sherry-mixology-challenge for details, inspiration, and the instructions to enter. And with that, we wish everyone a good Tales. We hope to see you in person next year. And thank you so much for listening. And Zach, Erica, see you next week.
E: See you next week.
Z: Sounds great.
A: Thanks so much for listening to the VinePair Podcast. If you enjoy listening to us every week, please leave us a review or rating on iTunes, Stitcher, Spotify, or wherever it is that you get your podcasts. It really helps everyone else discover the show. Now, for the credits. VinePair is produced and hosted by Zach Geballe, Erica Duecy and me: Adam Teeter. Our engineer is Nick Patri and Keith Beavers. I’d also like to give a special shout-out to my VinePair co-founder Josh Malin and the rest of the VinePair team for their support. Thanks so much for listening and we’ll see you again right here next week.
Ed. note: This episode has been edited for length and clarity.
The article VinePair Podcast: Fall Drinks Trends LIVE From Tales of the Cocktail appeared first on VinePair.
Via https://vinepair.com/articles/fall-drinks-trends/
source https://vinology1.weebly.com/blog/vinepair-podcast-fall-drinks-trends-live-from-tales-of-the-cocktail
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jackleveledup · 8 years
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Game of the Year 2016: The Very Good Games
Don't call it a top ten! Well...you can think of this as basically the bottom part of my top ten, except without the numbers, the ordering, or the hard limit on how many games I can talk about. I guess I don't care much about the difference between what's #6 and what's #7. I do care about ranking the very best, though, so if you are into lists my top three is coming soon!
Titanfall 2
The existence of Titanfall 2 is miraculous: it's the smoothest first-person movement of all time alongside a painstaking single player campaign. The combination of flavors that fill its gameplay is like peanut butter and chocolate: you alternate from frantic sprinting, wallrunning, and double-jumping, into a massive robot with hefty movement, powerful weaponry, and cooldown-based decision making. It's designed throughout for tiny moments of bliss: flinging yourself from building to building, launching hundreds of rockets from your Titan, narrow escapes, and outplaying your enemies through planning and execution.
After my massive falling out with Halo, I didn't think I'd ever feel the same about a competitive FPS, but holy god was I ever wrong. I've already hit the level cap twice and have zero intention of slowing down. There's been talk that it's been underperforming in sales, which is tragic, because from where I'm sitting this is one of the best first person shooters ever.
Pokemon Sun / Moon
As a lifelong Pokemon fan, I think it's fair for me to say that it's been a long time since Pokemon has been this good. While it has its issues (hello reinforcements, hello new Pokemon being rare), the things that I loved about Sun and Moon are far more prevalent. The Alolan Pokemon designs are universally great, the characters are surprisingly well-expressed, and exploring Alola felt like a true escape from the tension and hatred rearing its head this year.
My favorite thing about Sun and Moon, though, is easily the villains. There's Gladion, the coolest rival in the whole series. There's Team Skull, the most hilarious villains to show up in a game since Mystical Ninja: Starring Goemon. And then there's [pretend that a spoilery name is written here], the craziest anime-nonsense supervillain of 2016.
If you've been sleeping on Pokemon for a while, make this your road back in.
Mystic Messenger
Mystic Messenger is an otome dating sim that invades your life. From a mechanical perspective, there's not much going on - you sit in chat rooms, make dialog choices, and respond to text messages from a group of young, stylish anime guys (and one girl!). The twist to all of this is so obvious that it makes you wonder why it hasn't been attempted in the genre before: everything happens in real time. Certain characters are more active late at night, others early in the morning, and if you want to win them over, you'll have to find a way to make real-world time for them.
Getting fake texts from fake game characters honestly felt like magic. Mystic Messenger perfectly captures the sense of pleasant surprise I feel when I get text messages from real people. For a few weeks, it was almost like I had a brand new group of friends to hang out with online all day. It's especially exciting to see this kind of innovation come from a mobile game, too. Mystic Messenger is a non-conventional game made for an atypical video game audience, and developer Cheritz killed it.
Oxenfree
I'm kind of a sucker for supernatural thrillers, so Oxenfree had me hooked early on with its intriguing setting, soft visuals, and believable vocal performances. What ended up standing out to me, though, wasn't even the plot, it was just the game's many ordinary conversations. It's an adventure game about five teenagers going camping, so there's a good amount of chatter between characters of varying levels of friendship. You participate in conversations by making dialog choices, but Oxenfree differentiates itself by emphasizing when you push a button. Your character immediately starts talking after you make a choice, even if that forces you to cut someone else off. Sometimes when the pressure's on, you might not be able to decide what to say in the appropriate time, and other characters will react to your silence. Along with some exceptional writing, this highly flexible system props up each character and makes them feel authentic.
At around 5 or 6 hours it's not an especially long game, but it held my attention strongly enough that I nearly finished it in in a single night. Given how many games I tend to juggle, that has to count for something!
Salt & Sanctuary
Is it possible to screw up a combination of Dark Souls and Castlevania? I'm sure with time someone will find a way to prove me wrong, but with Salt & Sanctuary as my only evidence, it seems like the perfect recipe. I played the entire game alongside my brother, and I couldn't recommend the experience more to co-op players. Between platforming puzzles, vast 2D exploration, and Souls-style bosses, there's a wholesome variety to all of the game's challenges. And unlike the Souls series, I feel that S&S is short enough and provides enough build diversity that it's both practical and rewarding to play through more than once.
World of Final Fantasy
If I had an award for "Best Localization," World of Final Fantasy would take it hand over fist. This game's writing is so well-done, its voice acting so well-delivered, that it managed to make me laugh out loud with the words "what the honk."
WoFF is an addictive, briskly paced RPG with more than just nods to classic Final Fantasy, but some strong characters of its own, too. Main leads Lann & Reynn are legitimately funny together - I don't make a habit of expecting much from Tetsuya Nomura Teenagers™, but their chemistry turns a solid monster collecting RPG into a great game all its own.
Doom
I didn't think I would be convinced to play an extremely violent, gorey game about demon massacre (I'm kinda' squeamish, to be honest), but Doom was just that good. It's been pretty much a decade since an FPS has been anything other than a gun-toting romp through set pieces, and while Doom is certainly romp-worthy, its gameplay is a different type of beast. The intentional balance of low HP and high movement speed forces you out from behind cover and into the fray. This "never stop moving, never stop shooting" ethos works incredibly well with the game's vast arsenal and numerous weapon mods. Doom takes all the right lessons from both classic shooters and modern shooters alike and turns them into a path forward for an often stagnant genre.
Ratchet & Clank
There's something pure in R&C that felt so noticeably absent from the Xbox 360 and PlayStation 3. Games were so overwhelmingly serious back then! Even games like Portal that focused on comedy had to work so hard in a narrative sense to make those ends meet. Ratchet, though, just is what it is. You run and you jump across platforms, and you feel satisfied. You shoot the guys, you club a box with your wrench, and an explosion of gears and screws pour out. That's all there is to it, and that's all I really needed.
If the Xbox 360 and PS3 era proved games could accomplish more than just fun, then Ratchet and Clank is a game that proves that plain and simple fun is a goal still worth pursuing.
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oovitus · 7 years
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Weekend Reading, 2.18.18
The first time self-soothing was explained to me, it was by a friend who had her hands full taking care of a new baby. Self-soothing, she said, is when a baby develops the capacity to calm his or herself down. It’s seen as being key to uninterrupted nights of sleep for parents, since it allows babies to get back to rest if they should happen to wake up during the night.
A little while later, when I was exploring resources on coping with depression and anxiety, I learned that there’s such a thing as adult self-soothing, too. It may be an especially important skill to develop if you identify as a sensitive person or you feel the impact of emotions very strongly.
Self-soothing practices can take all sorts of shapes and forms; they may take one out of time and place, like going for a walk or practicing yoga in a special part of the home, or they might be as simple as listening to a particular song, sipping tea, breathing deeply, praying, singing, humming, reading poetry out loud, or smelling an essential oil. These, anyway, are my own favorite ways to self-soothe.
Two years ago at this time, my anxiety was so bad that I often didn’t want to leave the house. I did leave, going about my business and trying to perform as much competence as I could muster, but I felt as if I was falling apart. I was so on edge, so irritable, and so unable to hang onto a sense of safety or security. It really scared me, much more than my depression ever had.
Many months of therapy later, and I’m in a different place. But this week in particular gave me new skills to be grateful for. A few situations came up that triggered my anxiety, and I reacted, but I was able to stay connected to a fundamental sense that things would be OK. I’m not exactly sure what to attribute this to: my meditation practice? Learning to pay attention to my breath? Slowing down? Learning to say “no”? Reconnecting?
The answer is that all of these things, coupled with time and patience, have helped. I’m also starting to understand that quelling anxiety creates muscle memory; if you do it often enough, you start to believe, consciously and unconsciously, that it’s possible, and then it starts to happen more readily.
I know that I may manage my anxiety for a long time and possibly live with it always, just as I know I’ll always have brushes with depression and may always periodically encounter certain ED-related urges. In writing these words today, though, I realize how surprisingly calm I feel about my anxiety, which is sweetly ironic.
For the first time in a long time, I’m not alarmed by the fact that I have anxiety, not scared of it. I’ve been given signs that I have some of the tools I need to manage it. Maybe I’ll need to expand or change up my toolkit at some point, but that’s OK: toolkits can grow along with us. For now, merely knowing that I can get centered even in the midst of anxious feelings or thoughts is a major shift, one that gives me hope and a sense of spaciousness.
As always, wishing everyone peace and grounding as we head out into a fresh week. Enjoy these tasty recipes and reading links.
Recipes
There’s a mushroom miso barley soup recipe in Power Plates that I’ve become pretty attached to, but I can never get enough soup recipes, and I’m loving Natasha’s version, which is infused with Italian herbs and seasonings.
Wish someone had made these sweet buckwheat crepes for me on Valentine’s Day! Or that I’d gone ahead and made them for myself
This is my kind of potato salad: roasted potatoes, dill, vegan bacon, creamy garlic mayo. Perfect vegan comfort food.
Writing about Hannah’s book on Friday has me thinking about the art of creating really good food in very little time. It’s something I’m still figuring out. Lisa is one of the people I turn to for inspiration in this area, and her easy green curry noodles are a perfect example of a super speedy, flavorful, filling meal.
I tend to have lousy luck when I’m baking exclusively with grain free flours (I do OK when they’re part of a blend that has some wheat flour or gluten free grain flours in it). I’m always impressed with the way that Lindsay works wonders with grain-free baking that’s also vegan-friendly, and I’m dying to try her easy vegan white cake.
Reads
1. In spite of spending a fair amount of time around doctors—and anticipating a year of clinical work on the horizon—I had never really given much thought to what it must be like for doctors to return to full time work after being treated for an illness, especially the illness that they themselves specialize in.
That’s exactly the process that breast cancer surgeon Liz O’Riordon finds herself in now. I was touched by The Atlantic‘s profile of her, in which she admits to having new emotional challenges on the job, including sensitivities to hear certain diagnoses spoken of in dire terms and heightened awareness when delivering news to patients. The article says,
She [Liz] also takes more care with her language, and cringes at the memory of comments that were meant to be encouraging but now seem glib and unsympathetic. “I used to say: You’re lucky it hasn’t spread. No one is lucky to have cancer,” she says. “I used to ask people: Are you happy to sign this consent form? No one is happy to have cancer. As a doctor, you may give bad news 10 times a day. Until you’ve been on the other side, you don’t realize that when you get bad news, you remember every single detail of that conversation.”
There’s a lot of pressure for doctors and medical personnel to remain transparent, cool, and objective at all times, but my own limited experience in a helping profession is that personal struggle often gives way to empathy that can enhance one’s capacities as a practitioner. I hope that O’Riordan can indeed follow through on her hope to speak out more openly about her illness and encourage other doctors to do so with her.
2. Also on the topic of medicine and healthcare, a physician examines the concept of agape as it relates to healthcare. Agape is the ancient Greek term for selfless love of humanity; it’s seen as transcending difference or circumstance, which distinguishes it from filial or erotic love. Pooja Gidwani, a hospitalist, writes,
To me, agape means having the fortitude not only to empathize with patients or to provide compassionate care but to also habitually understand that each patient’s reactions may stem from their physical or mental suffering, past or current. To develop the ability to connect on a more spiritual level with the sufferer’s emotions despite their behaviors to truly be a healer. To put oneself in the shoes of each individual, remembering that everyone we meet is a product of what life has created for them.
I can’t think of a more beautiful summation of how agape can animate medical practice.
3. In the wake of the tragedy in Florida this past week, Vox sat down with Gerry Griffith, a crisis counselor with over 30 years of experience, to ask questions about what’s needed in the aftermath of shocking losses. She offers a lot of practical, detailed perspective on how crisis counselors respond to different stages of trauma among the people they’re helping, and she also has important things to say about the importance of addressing peoples’ sense of powerlessness after these kinds of events.
When asked how she continues to do this challenging work, she says,
I had a mentor, early, early on that said doing this work is learning how to keep your heart open in hell. I know what hell looks, tastes, like, and smells like.
I think, for me, there are people in my life that I can talk to about this. I have a husband, he’s proud of me and he supports me. When I’m out there in Oklahoma City or out in New York, I can call him and I can talk about how the dog, what she’s doing today. Because he’s not there.
Somebody asked me the other day: ”How would you know when you’re done?” I said, “When I stop crying.” When I stop feeling, when I don’t cry, my heart has closed and I have to quit.
I thought it was impressive that Griffith’s barometer of being fit for the task of counseling is having a strong capacity to feel. Something I want to keep in mind, in my own small way, for my future work with clients.
4. I really like Carrie Dennett’s reporting, and I was glad to see her in-depth consideration of orthorexia in the latest issue of Today’s Dietitian.
Orthorexia is a complex compulsion, often more difficult to address than other types of disordered eating because it is so often rooted in basically valuable efforts and intentions to eat healthfully and well. While anorexia put me in my most dire state of biological illness, I think overcoming orthorexia was in many ways a trickier challenge, because it was so hard to separate obsession and compulsion from the sincere value I place on mindful, conscious, health-supportive eating.
Dennett delves into all of the difficulties and complexities of addressing this syndrome, including the fact that, as of yet, there’s no consensus on a definition and no validated assessment tool. “Eating doesn’t become pathological until it becomes entangled with obsessive thinking, compulsive and ritualistic behavior, and self-punishment,” she notes, which echoed my own intuitive sense of what orthorexia is when I encounter it in my own work.
She also interviews Emily Fossenbeck, who is doing really important work in speaking up about her own experience with orthorexia and raising awareness on social media. Emily’s struggle with orthorexia began with elimination diets (a phenomenon I’ve observed often). She’s quoted saying,
“I only felt worse and worse but kept chasing this magical unicorn of the ‘perfect diet.’ The anxiety I felt about food was suffocating and totally overwhelmed most other parts of my life. I was afraid to eat out or travel or—the worst of it—to eat a normal meal with my family. I had to have complete control of everything I was eating.”
I’ve often seen the question posed of what distinguishes orthorexia from healthful eating, and I’ve written about it myself. I think the answer might be that anxiety and feeling of suffocation that Fossenbeck mentions. A particular kind of health-conscious eating style might be either self-caring or destructive; the difference rests in the mentality and subjective emotional experience of the individual in question.
I suspect that the dietetic and mental health treatment communities are just at the start of understanding this complicated expression of disordered eating. For now, the best we can hope for is more awareness, more observation and research, and an ongoing effort to enlist more people who have struggled with orthorexia to honestly share their stories. I’ve been giving lots of thought to recovery with NEDA week on the horizon, and this is nice motivation for me to use my voice.
5. I mentioned last week that the heart chakra and heart-opening are on my mind this month. With loving-kindness in mind, a sweet list to wrap up with.
Happy Sunday morning, everyone. I look forward to checking in with a hearty, colorful new winter salad recipe in a couple days.
xo
 The post Weekend Reading, 2.18.18 appeared first on The Full Helping.
Weekend Reading, 2.18.18 published first on
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Pistachio Orchard for Sale California
Pistachio Prevents Heart Problems
I firmly believe Pistachios are among the most nutritious nuts around. Numbers of people are discovering how gratifying these yummy nuts may be. I remember as a small Greek woman, one of the most well-known snacks around our home was that the pistachio. My folks would nibble on these nuts throughout the day, calling them "peanuts from Greece."
You see, Pistachios grow very well in Greece and also in Arizona, New Mexico and Texas. I'm pretty sure that's why the pistachio nut is called 'the center of the desert.' You'll find the Pistachio also growing in Iran, Turkey and Afghanistan.
In its simple form, the Pistachio nut is a sweet nut by nature. Many folks, whether vegetarian, vegan or not, enjoy its sweet delicious flavor. I have lived in southern California for a very long time now and have found that the pistachio has been a significant commodity since the '50s.
While embarking on one of my many shopping sprees, I have discovered many unique flavors of the pistachio nut sold in markets, road-side stands and online ordering as well. Here are some, just to name a few:
Salted and Roasted Pistachios
Unsalted and Roasted Pistachios
Red Chile Pistachios
Extra Hot Red Chile
Green Chile Pistachios
Garlic and Green Chile
Lemon and Lime Pistachios
Like I mentioned earlier, pistachios grow around the Argo Saronika Islands off the shores of Attica. The Pistachio nut trees are well suited for areas where summers are long, hot and dry, and the winters are moderately cold. The nuts, splitting at the seams, are usually ready to be harvested around the start of September.
The Advantages of the Pistachio
I enjoy eating these delicious nuts, knowing that they reduce some of the biological effects of acute stress and aid in lowering my blood pressure. Pistachios also provide potassium to maintain healthy blood pressure. One serving (about 49 nuts) provides exactly the same quantity of protein in an ounce of soybeans.
You'll get around 20% of your daily value of Vitamin B just in eating a serving of these yummy nuts. Research tells me that eating pistachios reduces bad (LDL) cholesterol, blood pressure and inflammation in the body and increases antioxidant levels in the blood.
Pistachio nuts are all natural, cholesterol free, high in fiber, low in saturated fats and NO transfats and gluten free. An ounce of shelled pistachios contains 10% of an adult's needed daily intake of protein, without animal fats. So impressive to know that there is more potassium and iron by weight in pistachios than in any other nut, fruit or vegetable. Wow, the Pistachio is indeed packed with nutrients, a good balance of calories and energy!
One can find so many interesting and delicious recipes using pistachios. Pistachio Pesto is a superb selection and then there is Pistachio Ice Cream to enjoy. Pistachio Biscotti and cookies are a popular favorite, too. What I remember the most as a kid is eating a sampling of sweet, sticky candy full of pistachios.
Turkish Delight Recipe
This very popular sticky candy originated in Turkey in the 1700s. The candy was featured in "The Lion, the Witch and the Wardrobe," by C.S. Lewis. The White Witch tempted the young child Edmund with Turkish Delight.
These jellied squares are studded with chopped pistachios and covered with powdered sugar.
2 cups sugar
2 Tablespoons cornstarch
1 cup water
1/2 teaspoon cream of tartar
4 1/4 cups water
1 1/2 tablespoons or more of rosewater
1 cup confectioners sugar or less for dusting
1/2 cup pistachios, chopped
Vegetable oil or shortening
Preparation:
In a 9 inch baking pan, grease sides and bottom with vegetable oil. Line with wax paper and grease the wax paper.
In a saucepan, combine sugar and one cup of water on medium heat. Stir constantly until sugar dissolves. Allow mixture to boil 220 degrees. Cover pot the previous five minutes. Add flavor and nuts.
Pour into oiled shallow pan. Spread evenly and allow to cool overnight. When cool, cut into squares and roll each piece in sifted powdered sugar. Serve or store in airtight container in layers separated with wax or parchment paper or aluminum foil or place in a plastic bag. Above all, do not refrigerate.
Pistachios were once a precious delicacy among Royals. In modern times, pistachios are valued for their taste and the nutritional benefits they supply. Nuts are filled with protein and other amazing nutrients. Scientists Also Have discovered that they lower your Chance of type two diabetes and risk of heart attack; if you eat them frequently. Find out the best way to incorporate more raw nuts in your family's daily dietplan.
Infection of the center is one of the main killers of these Americans. What should you do to keep your heart healthy? I need to summarize in this article some of the fundamental things you need to understand, particularly in dietary areas and in particular the Mediterranean Diet.
Do not be under the belief that you're taking care of your heart too premature.
Considering a preventative strategy against heart disease is necessary. Right diet, exercise and not participate in unhealthy habits can help a person take control of his/her heart. There are some risk factors which nobody can control but if a person needs to keep their heart healthy afterward a certain quantity of control in people' living habit is indispensable.
If you want to live a long life with a healthy heart then you will also need to opt for Pistachio nuts.
Numerous researches have been conducted and their findings all point to how nuts are an indispensable portion of food for people who are in the pursuit of a wholesome heart.
Till recently, nuts have been boycotted as a result of the rich fat content inside them. However this fat-particularly the monounsaturated fat and polyunsaturated fat, is demonstrated to be associated with heart wellness. These monounsaturated fats have the power to cut down low-density lipoprotein (LDL) which is otherwise cholesterol. You're able to control your cholesterol take by controlling intake.
Controlled ingestion of Pistachio Nuts Aids in avoidance of the risk of heart disease:
Doctors are of the opinion that consuming nuts around two times in a week may cut down the danger of heart disease considerably. The sketch that was delivered at the World Congress Pistachio Orchard for Sale California of Cardiology put forward that as little as two helpings of eight grams of nuts comes to around a small plate full and it may slim down the risk of heart disease to about 11%.
Professor Elio Riboli, professor of cancer medical specialists at Imperial College, London said, 'You could say that a modest consumption of nuts contributed to reducing myocardial infarction. He did however state that "but there's no use sitting before the TV, being obese and having high blood pressure and expecting nuts to protect you against a heart attack.'
Nutrition research has discovered an exhilarating link between pistachios and health. The U.S. Dietary Guidelines for Americans have declared that pistachios are a nutritious food that has to be added to someone's diet. Nutrient packed foods incorporate extensive amounts of vitamins and minerals; thus, pistachios make an entire snack food.
The various constituents of Pistachio nuts are:
Nutrition in Pistachios
Pistachios form the source of phosphorus, copper, magnesium, potassium, and B6. The nuts give 30 vitamins, minerals, and phytonutrients. Thus they are the best from the nutritional perspective.
Fiber in Pistachios
Pistachios comprises of lot of fiber. That means that you can boost your consumption of pistachios if you would like to maximize your intake of dietary fiber.
Pistachio Protein
If you would like to substitute animal protein with veggie protein then your choice should be pistachios. When you consume pistachios in alignment with grains which are full of protein, vegetables, and fruits, then you get more protein from your diet. Pistachio nuts are an exceptional basis of vegetable protein.
Pistachios and Inhibitors
Oxidant tension can injure the human body, outcome of which would be diseases like cancer and heart disease. Dietary inhibitors help to lower the damage. Phenolic compounds contained in Pistachios act as an antioxidant of certain foods. Thus pistachio nut gets a higher rank in the group for antioxidants.
Pistachios and Carotene
Pistachios have noteworthy amounts of carotene lutein and zeaxanthin. These Carotene decrease the development of macular degeneration, which could lead to blindness.
Pistachios are among the oldest of all flowering nut trees. We humans have been consuming pistachios for thousands of years. The pistachio tree grows best in hot and dry climates and can be found growing in abundance in the Middle East and the Mediterranean. Pistachios are a really healthy snack food choice as they supply essential nutrients to the body, help to stabilize blood sugar levels and are satisfying. They alleviate hunger whilst providing energy to the body.
The pistachio nut is naturally free from cholesterol and trans-fats and is low in calories. The nutrients in a pistachio nut are magnesium, phosphorus, thiamin, vitamin B6, copper, potassium, manganese and fiber. They are high in essential polyphenol antioxidants, making them an ideal snack to nibble on between meals. The pistachio contains 'good' fat, which is fat that helps you feel full longer. Pistachios are dry roasted also, meaning that they are naturally free of trans-fats. Pistachios are a great choice for diabetics because they are naturally low in carbohydrates and are rich in monounsaturated fatty acids. They help keep blood sugar and insulin levels in check, which in turn reduce the dangers of cardiovascular disease.
Pistachios contain as much vitamin B6 as beef liver which we all know is considered an especially rich source of vitamin B6. So, per serving, pistachios provide twenty percent of the daily recommended dosage. A lot folks do not take in sufficient amounts of B6. Most likely one of the most significant benefits of consuming pistachios is that eating them could keep heart disease at bay. It seems that they do indeed lower cholesterol which in turn keeps the arteries healthy. The nuts are nutrient rich, which reduce the hardening of the arteries. We're all aware that hardening in the arteries is one of the main causes of strokes and heart attacks.
During a study in the United States, a group of people supplemented their low-fat diets with pistachios. Some of them ate 1.5 ounces daily while others consumed twice that much, either as a snack or as a portion of a meal. The third group did not consume any pistachios.
In just a month's time, the cholesterol levels dropped significantly amongst the pistachio eaters. This study proved that by consuming only 3 ounces of the nut a day can cut cholesterol levels by over eight percent and LDL or 'bad' cholesterol by over eleven percent.
The anti-oxidant that is in pistachios is called letein and this anti-oxidant is found in brightly colored fruits and leafy, green vegetables. Letein prevents cholesterol from blocking arteries. It is recommended that people, who eat pistachios on a regular basis, choose the un-salted variety over the salted, because eating too much salt raises blood pressure.
Pistachios are not just tasty they are also great for you. Health benefits of pistachios range from a number of locations. With the help of magnesium and vitamins, pistachios are a stable of many healthy eaters. In the nut family, pistachios stand out as a much healthier nut which provides many advantages to the consumer. Pistachios can help in a lot of ways. Some health benefits of pistachios are:
1. Cholesterol-free - Everyone likes a product which is cholesterol free. Because it is cholesterol free, pistachios offer a chance to track your weight. You have the opportunity to be healthier if you follow and eat pistachios. It is not a tough task to perform because it's a nut which you don't need to feel guilty of eating too much.
2. High in monounsaturated fat - This means that it's a fantastic fat and pistachios, with different nuts, will help with weight loss and circulation. With many people wanting to watch what they eat, having a nut that has healthy fat is a great idea to eat.
3. Protect you from heart attacks - This alone would get anybody to start incorporating pistachios in their diets. Nobody wishes to get heart attacks. Whether you are old or young, eating pistachios are a very good thing to think about.
Another health benefit of pistachios is that the flavor that's given is an ice-creamed flavor taste. Pistachios offer many nutrients and value among other nuts in its family. Pistachios also contain 10% of the needed nutrients your body needs a bit of everyday. Possessing these health benefits of pistachios is beneficial to you and the ones you care about. Always remembering your health is the principal focus.
Health benefits of pistachios are only as good as the healthy eater. If you don't eat them, you can't get the advantages. Always be mindful of your body and divulge in pistachios. Plus you help your immune system because of the different vitamins. Your body will thank you later with the prevention of so many harmful diseases, it's no wonder why this nut is the correct option.
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New Post has been published on Atticusblog
New Post has been published on https://atticusblog.com/the-joy-of-watching-sports-alone/
The Joy of Watching Sports Alone
At least in America, consuming sports activities is inextricably social
We’re nearly expected to eat sports in the presence of others, whether that’s in a bar with TVs on every wall or at a chum of a chum’s region for the Super Bowl. They’re a manner to bring together disparate parts, a commonality that tens of millions can agree on—although it’s often agreeing to disagree. And the triumph of take-driven way of life has proven that thinking about sports simplest subjects if you may inform a person else they’re incorrect. But for a number of us, watching sports is a solitary pursuit. And at the same time as it is able to be anti-social, it additionally has its perks. On the most basic stage, other humans are a distraction. If you need to pay close interest to a game, sitting in a darkish room by yourself at the couch is empirically the fine manner to overlook nothing and absolutely lose yourself in the movement. Solipsism is a hellish disease, different brains can decorate your attitude, and amusing is normally more amusing whilst it’s no longer simply you involved. But this situation isn’t as easy as regulating enter and output. These days, watching sports places you on the spot no matter who you’re around. As with all things, all people’s a professional, this means that which you’re predicted to recognize your shit, or at the least now not embarrass yourself. It’s easy to emerge as with a case of imposter syndrome, no matter who you’re around. I understand that I’m (rightfully) predicted to be a few form of authority at the NBA, and that regularly keeps me from being capable of kickback or loosen up—or even take into account that I enjoy the sport in the first location. Sometimes the strain is so bad that I want to run and conceal.
At least in America, eating sports activities is inextricably social. We’re almost anticipated to eat sports activities within the presence of others, whether that’s in a bar with TVs on every wall or at a pal of a friend’s location for the Super Bowl. They’re a manner to bring collectively disparate parts, a commonality that tens of thousands and thousands can agree on—even though it’s regularly agreeing to disagree. And the triumph of a take-pushed way of existence has demonstrated that thinking about sports only subjects if you could inform a person else they’re wrong. But for some of us, looking sports activities is a solitary pursuit. And on the identical time, as it may be anti-social, it additionally has its perks.
Pros and Cons of Watching Television
Many of us love looking TV particularly at some stage in our loose time and if we don’t have anything to do. We like looking TV while consuming our favorite snacks or striking round in a pal’s region. Either manner we’re entertained when we watch TV. There are many ones of a kind packages we can watch on TV depending on our mood and our character. Some love looking comedy and talk shows while others especially kids and those who’re young at coronary heart love watching cartoons on Cartoon Network or Disney channel.
But then, looking TV has its blessings and drawbacks. Experts say that an excessive amount of looking at TV specifically amongst youngsters is not exact for the health and the mind. TV may be exciting and informative but at instances, it may be adverse and dangerous.
Below are the Pros and Cons of watching TV.
1.) Entertainment and Laughter We are entertained by indicates we adore to watch. We snort at matters we discover funny and comical within the TV program we are watching. We additionally love to dance or sing together with celebrities we see on TV and some of us even copy their dance actions and singing patterns.
2.) Information and How-To We analyze numerous records about locations and people that we generally do not study on magazines, books, and newspapers. There are tour indicates that show us beautiful places in the international and inform us the tradition of various countries which can be an exquisite help especially if we are planning to tour. We additionally without problems discover ways to cook new recipes by using looking cooking indicates and we are able to learn to do some other stuff via programs that display step-through-step tactics of acting specific paintings, workout or other thrilling stuff.
3.) Improve Memory and Easy Learning
We generally take note of the time table for our favorite applications specifically if it is simplest shown a few times every week. We have a tendency to shop and consider the things that recently happened in our favorite show before the following episode might be shown on TV. This will assist beautify our memory which we are able to apply in our daily life. For children, it’s miles less difficult to study math, technological know-how, alphabet and different problem matters if a person can show them the way to do it like counting, figuring out objects and plenty extra. Educational TV shows are to be had for youngsters to observe and study.
The Right Gear for the Sport
Obtaining the right gear for the sport should be for your listing of factors to think about. You have a crew made up of various frame sizes and shapes. You want something that works nicely for them all. Of route, there are sure sorts of uniforms worn for sports too. Yet you may get the fine of each world with custom sports package alternatives.
Fully Functional
The whole set desires to be completely purposeful. Your athletes are going to be transferring their our bodies in a variety of approaches. The custom sports activities kit needs to permit them to have the ability pass without their mobility being hindered or restricted in any way. If they clothing is just too tight, it could be a problem and boom the danger of a harm.
Comfortable Fit
Such gadgets want to be very comfy for them to wear. The materials shouldn’t be itchy and the clothing should not be falling down as they flow with it on. The fabric needs to be breathable because they’re probably going to sweat in it at some point of exercise classes and video games. Your gamers can effortlessly be distracted by means of gadgets that don’t in shape them right.
You need them to be completely centered on the game. You need them to work as part of the crew. Spend the cash on items that they can revel in sporting and they’re proud to put on. Rule out those materials that appear to be difficult to hold clean or have a tendency to annoy the skin.
Visually Appealing
Every crew available desires to appearance professional, on track, and geared up to play the sport. They want to show they’ve labored hard and they’re equipped to tackle any opponent. With a custom sports kit, they may look visually attractive obtainable. It can build their self-assurance too so they are gambling with all they have.
Long Lasting
Consider it an funding with custom sports activities package products and they have to be durable. They should be capable of rising up to actions, to normal washings, and to sporting them at some point of numerous sports occasions. Take a while to find a corporation supplying nicely made products. If they fall apart soon when you buy them, it is not going to be really worth the cash spent.
Traveling Alone In San Francisco
  It’s humorous that your only trip while not having partner effects within the most excellent enjoy you’ll ever have. Maybe it is because you could do whatever you experience like doing, without having to invite someone their opinion, you may just go to the places you choose and stay there as long as you need.
As quickly as your plane lands, you can feel a chunk traumatic because you are on a metropolis you have never been before to your very own. San Francisco’s airport is so massive and has so many exits, but happily, you’ll be able to discover the proper one and take a taxi or an SF airport travel from the airport to your resort, and then be ready to discover one of the maximum lovely cities of the arena!
Here are a number of the maximum crucial destinations in San Francisco:
CHINATOWN
San Francisco’s Chinatown is a colossal region that resembles China’s essence so well. With its busy streets full of live track, Chinese ornaments, eating places, souvenir stores and really artistic artwork on some of the buildings, Chinatown is a first-rate vicinity to visit and a must whilst going to San Francisco.
PIER 39 Nothing better than a stroll around the spectacular perspectives that provide Pier 39, in which you get a threat to appreciate the ocean lions lying on timber rafts, flavor a scrumptious Clam Chowder, go shopping or see the street performers do some loopy dancing.
GOLDEN GATE If you love cycling you can take a bike excursion across the Bay Area of San Francisco and ride throughout the Golden Gate to Sausalito, a favorite of every traveler. You’ll capable of revel in a few gorgeous perspectives from the bridge and the ocean. But whether you want cycling or no longer, you could usually have an extraordinary view of this iconic vicinity.
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christinesumpmg1 · 7 years
Text
Why Your Company Needs to Think More Like Blue Apron
I consciously try to avoid saying the word, but we’re all “busy.”
Teachers, during the school year, might be the busiest of us all—I can say this because I’m married to one. With such a jam-packed school year for her and a busy calendar of extra-curricular events for myself, figuring out dinners for the two of us that weren’t mundane or expensive was a challenge.
So in January, my wife pitched Blue Apron to me as a solution. She didn’t need to do much convincing—I had been considering them already, too. It’s now mid-April, and we’ve only skipped two weeks of deliveries. We’re hooked. And from a marketing perspective, I’m impressed, and I want more companies like Blue Apron.
Thinking Inside the Box
When you open your box, you’ll find everything needed neatly organized and labeled—which apparently does wonders for my wife’s OCD—with recipe cards doubling as checklists to make sure you have everything for the week.
Outside of the food and recipes, they do a fantastic job educating their customers while they have their attention during the unboxing. Some pamphlets have focused on how farmers care for their livestock and how their practices impact flavor and nutrition, the importance of soil, and how to grow your own produce.
On our third delivery, we were shorted two ingredients. After my wife emailed their customer service team, we had a $30 credit added to our account. Terrific hugging from that team!
At home, you’ll prep and cook while following handy recipe cards, complete with images, time-saving tips, and more. It even has social calls to action throughout the recipe card, encouraging the home chef to share their creations with the world—because a meal is not complete until there’s an Instagram post to prove it.
Being a part of your customer’s experience while your customer is engaging with your product or solution is a major factor in succeeding in today’s competitive environment. We need to be useful, clear, and concise at the exact moment our customers need us. Otherwise, we risk them finding someone else to scratch that itch.
Make your customers happy and proud over the decision they made to be your customer. Click To Tweet Too Many Chefs in the Kitchen Can Be a Good Thing
When it comes to advocacy, Blue Apron’s done a great job of empowering their home chefs to share tips and advice with those getting set to cook that recipe. They’re leveraging Facebook to act as their community forum brilliantly—why bring them elsewhere when their customer is already on Facebook? These comments are visible across Facebook which acts as share and social proof for anyone considering trying Blue Apron’s services.
By the way, those same handy recipe cards my wife and I use to guide us through a recipe we’ve never cooked before are available on Blue Apron’s site for free. So why do we keep spending $60 a week when we can follow the recipe for free and buy the ingredients at the grocery store?
An Experience So Helpful, I Gladly Pay for It
Just like Jay detailed so well in Youtility and again in the early pages of Hug Your Haters, people will pay more for an experience, especially one that is valued as a convenience.
Time, money, and over-thinking are the problems Blue Apron has solved for my wife and I over the last few months. We now spend more quality time with each other without awkward Sunday afternoon conversations over-thinking the upcoming week’s dinners and without spending a ton of money on ingredients we’d use once and forget about. When you make your customers happy and proud over the decision they made to be your customer, you win because they did.
All customers experience the same kind of dilemmas and needs that my family has encountered. Businesses need to be proactive in solving these problems. The companies who are able to identify, solve, and communicate their solution the best to their customer base in a moment of relevance will win.
How can your company provide a more complete solution for your current and prospective customers? Which companies do you feel offer the best out-of-box solution in your day-to-day life?
Get a weekly dose of the trends and insights you need to keep you ON top, from the strategy team at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2pcqn7c
0 notes
byronheeutgm · 7 years
Text
Why Your Company Needs to Think More Like Blue Apron
I consciously try to avoid saying the word, but we’re all “busy.”
Teachers, during the school year, might be the busiest of us all—I can say this because I’m married to one. With such a jam-packed school year for her and a busy calendar of extra-curricular events for myself, figuring out dinners for the two of us that weren’t mundane or expensive was a challenge.
So in January, my wife pitched Blue Apron to me as a solution. She didn’t need to do much convincing—I had been considering them already, too. It’s now mid-April, and we’ve only skipped two weeks of deliveries. We’re hooked. And from a marketing perspective, I’m impressed, and I want more companies like Blue Apron.
Thinking Inside the Box
When you open your box, you’ll find everything needed neatly organized and labeled—which apparently does wonders for my wife’s OCD—with recipe cards doubling as checklists to make sure you have everything for the week.
Outside of the food and recipes, they do a fantastic job educating their customers while they have their attention during the unboxing. Some pamphlets have focused on how farmers care for their livestock and how their practices impact flavor and nutrition, the importance of soil, and how to grow your own produce.
On our third delivery, we were shorted two ingredients. After my wife emailed their customer service team, we had a $30 credit added to our account. Terrific hugging from that team!
At home, you’ll prep and cook while following handy recipe cards, complete with images, time-saving tips, and more. It even has social calls to action throughout the recipe card, encouraging the home chef to share their creations with the world—because a meal is not complete until there’s an Instagram post to prove it.
Being a part of your customer’s experience while your customer is engaging with your product or solution is a major factor in succeeding in today’s competitive environment. We need to be useful, clear, and concise at the exact moment our customers need us. Otherwise, we risk them finding someone else to scratch that itch.
Make your customers happy and proud over the decision they made to be your customer. Click To Tweet Too Many Chefs in the Kitchen Can Be a Good Thing
When it comes to advocacy, Blue Apron’s done a great job of empowering their home chefs to share tips and advice with those getting set to cook that recipe. They’re leveraging Facebook to act as their community forum brilliantly—why bring them elsewhere when their customer is already on Facebook? These comments are visible across Facebook which acts as share and social proof for anyone considering trying Blue Apron’s services.
By the way, those same handy recipe cards my wife and I use to guide us through a recipe we’ve never cooked before are available on Blue Apron’s site for free. So why do we keep spending $60 a week when we can follow the recipe for free and buy the ingredients at the grocery store?
An Experience So Helpful, I Gladly Pay for It
Just like Jay detailed so well in Youtility and again in the early pages of Hug Your Haters, people will pay more for an experience, especially one that is valued as a convenience.
Time, money, and over-thinking are the problems Blue Apron has solved for my wife and I over the last few months. We now spend more quality time with each other without awkward Sunday afternoon conversations over-thinking the upcoming week’s dinners and without spending a ton of money on ingredients we’d use once and forget about. When you make your customers happy and proud over the decision they made to be your customer, you win because they did.
All customers experience the same kind of dilemmas and needs that my family has encountered. Businesses need to be proactive in solving these problems. The companies who are able to identify, solve, and communicate their solution the best to their customer base in a moment of relevance will win.
How can your company provide a more complete solution for your current and prospective customers? Which companies do you feel offer the best out-of-box solution in your day-to-day life?
Get a weekly dose of the trends and insights you need to keep you ON top, from the strategy team at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2pcqn7c
0 notes
mariasolemarionqi · 7 years
Text
Why Your Company Needs to Think More Like Blue Apron
I consciously try to avoid saying the word, but we’re all “busy.”
Teachers, during the school year, might be the busiest of us all—I can say this because I’m married to one. With such a jam-packed school year for her and a busy calendar of extra-curricular events for myself, figuring out dinners for the two of us that weren’t mundane or expensive was a challenge.
So in January, my wife pitched Blue Apron to me as a solution. She didn’t need to do much convincing—I had been considering them already, too. It’s now mid-April, and we’ve only skipped two weeks of deliveries. We’re hooked. And from a marketing perspective, I’m impressed, and I want more companies like Blue Apron.
Thinking Inside the Box
When you open your box, you’ll find everything needed neatly organized and labeled—which apparently does wonders for my wife’s OCD—with recipe cards doubling as checklists to make sure you have everything for the week.
Outside of the food and recipes, they do a fantastic job educating their customers while they have their attention during the unboxing. Some pamphlets have focused on how farmers care for their livestock and how their practices impact flavor and nutrition, the importance of soil, and how to grow your own produce.
On our third delivery, we were shorted two ingredients. After my wife emailed their customer service team, we had a $30 credit added to our account. Terrific hugging from that team!
At home, you’ll prep and cook while following handy recipe cards, complete with images, time-saving tips, and more. It even has social calls to action throughout the recipe card, encouraging the home chef to share their creations with the world—because a meal is not complete until there’s an Instagram post to prove it.
Being a part of your customer’s experience while your customer is engaging with your product or solution is a major factor in succeeding in today’s competitive environment. We need to be useful, clear, and concise at the exact moment our customers need us. Otherwise, we risk them finding someone else to scratch that itch.
Make your customers happy and proud over the decision they made to be your customer. Click To Tweet Too Many Chefs in the Kitchen Can Be a Good Thing
When it comes to advocacy, Blue Apron’s done a great job of empowering their home chefs to share tips and advice with those getting set to cook that recipe. They’re leveraging Facebook to act as their community forum brilliantly—why bring them elsewhere when their customer is already on Facebook? These comments are visible across Facebook which acts as share and social proof for anyone considering trying Blue Apron’s services.
By the way, those same handy recipe cards my wife and I use to guide us through a recipe we’ve never cooked before are available on Blue Apron’s site for free. So why do we keep spending $60 a week when we can follow the recipe for free and buy the ingredients at the grocery store?
An Experience So Helpful, I Gladly Pay for It
Just like Jay detailed so well in Youtility and again in the early pages of Hug Your Haters, people will pay more for an experience, especially one that is valued as a convenience.
Time, money, and over-thinking are the problems Blue Apron has solved for my wife and I over the last few months. We now spend more quality time with each other without awkward Sunday afternoon conversations over-thinking the upcoming week’s dinners and without spending a ton of money on ingredients we’d use once and forget about. When you make your customers happy and proud over the decision they made to be your customer, you win because they did.
All customers experience the same kind of dilemmas and needs that my family has encountered. Businesses need to be proactive in solving these problems. The companies who are able to identify, solve, and communicate their solution the best to their customer base in a moment of relevance will win.
How can your company provide a more complete solution for your current and prospective customers? Which companies do you feel offer the best out-of-box solution in your day-to-day life?
Get a weekly dose of the trends and insights you need to keep you ON top, from the strategy team at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2pcqn7c
0 notes
fairchildlingpo1 · 7 years
Text
Why Your Company Needs to Think More Like Blue Apron
I consciously try to avoid saying the word, but we’re all “busy.”
Teachers, during the school year, might be the busiest of us all—I can say this because I’m married to one. With such a jam-packed school year for her and a busy calendar of extra-curricular events for myself, figuring out dinners for the two of us that weren’t mundane or expensive was a challenge.
So in January, my wife pitched Blue Apron to me as a solution. She didn’t need to do much convincing—I had been considering them already, too. It’s now mid-April, and we’ve only skipped two weeks of deliveries. We’re hooked. And from a marketing perspective, I’m impressed, and I want more companies like Blue Apron.
Thinking Inside the Box
When you open your box, you’ll find everything needed neatly organized and labeled—which apparently does wonders for my wife’s OCD—with recipe cards doubling as checklists to make sure you have everything for the week.
Outside of the food and recipes, they do a fantastic job educating their customers while they have their attention during the unboxing. Some pamphlets have focused on how farmers care for their livestock and how their practices impact flavor and nutrition, the importance of soil, and how to grow your own produce.
On our third delivery, we were shorted two ingredients. After my wife emailed their customer service team, we had a $30 credit added to our account. Terrific hugging from that team!
At home, you’ll prep and cook while following handy recipe cards, complete with images, time-saving tips, and more. It even has social calls to action throughout the recipe card, encouraging the home chef to share their creations with the world—because a meal is not complete until there’s an Instagram post to prove it.
Being a part of your customer’s experience while your customer is engaging with your product or solution is a major factor in succeeding in today’s competitive environment. We need to be useful, clear, and concise at the exact moment our customers need us. Otherwise, we risk them finding someone else to scratch that itch.
Make your customers happy and proud over the decision they made to be your customer. Click To Tweet Too Many Chefs in the Kitchen Can Be a Good Thing
When it comes to advocacy, Blue Apron’s done a great job of empowering their home chefs to share tips and advice with those getting set to cook that recipe. They’re leveraging Facebook to act as their community forum brilliantly—why bring them elsewhere when their customer is already on Facebook? These comments are visible across Facebook which acts as share and social proof for anyone considering trying Blue Apron’s services.
By the way, those same handy recipe cards my wife and I use to guide us through a recipe we’ve never cooked before are available on Blue Apron’s site for free. So why do we keep spending $60 a week when we can follow the recipe for free and buy the ingredients at the grocery store?
An Experience So Helpful, I Gladly Pay for It
Just like Jay detailed so well in Youtility and again in the early pages of Hug Your Haters, people will pay more for an experience, especially one that is valued as a convenience.
Time, money, and over-thinking are the problems Blue Apron has solved for my wife and I over the last few months. We now spend more quality time with each other without awkward Sunday afternoon conversations over-thinking the upcoming week’s dinners and without spending a ton of money on ingredients we’d use once and forget about. When you make your customers happy and proud over the decision they made to be your customer, you win because they did.
All customers experience the same kind of dilemmas and needs that my family has encountered. Businesses need to be proactive in solving these problems. The companies who are able to identify, solve, and communicate their solution the best to their customer base in a moment of relevance will win.
How can your company provide a more complete solution for your current and prospective customers? Which companies do you feel offer the best out-of-box solution in your day-to-day life?
Get a weekly dose of the trends and insights you need to keep you ON top, from the strategy team at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2pcqn7c
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maryhare96 · 7 years
Text
Why Your Company Needs to Think More Like Blue Apron
I consciously try to avoid saying the word, but we’re all “busy.”
Teachers, during the school year, might be the busiest of us all—I can say this because I’m married to one. With such a jam-packed school year for her and a busy calendar of extra-curricular events for myself, figuring out dinners for the two of us that weren’t mundane or expensive was a challenge.
So in January, my wife pitched Blue Apron to me as a solution. She didn’t need to do much convincing—I had been considering them already, too. It’s now mid-April, and we’ve only skipped two weeks of deliveries. We’re hooked. And from a marketing perspective, I’m impressed, and I want more companies like Blue Apron.
Thinking Inside the Box
When you open your box, you’ll find everything needed neatly organized and labeled—which apparently does wonders for my wife’s OCD—with recipe cards doubling as checklists to make sure you have everything for the week.
Outside of the food and recipes, they do a fantastic job educating their customers while they have their attention during the unboxing. Some pamphlets have focused on how farmers care for their livestock and how their practices impact flavor and nutrition, the importance of soil, and how to grow your own produce.
On our third delivery, we were shorted two ingredients. After my wife emailed their customer service team, we had a $30 credit added to our account. Terrific hugging from that team!
At home, you’ll prep and cook while following handy recipe cards, complete with images, time-saving tips, and more. It even has social calls to action throughout the recipe card, encouraging the home chef to share their creations with the world—because a meal is not complete until there’s an Instagram post to prove it.
Being a part of your customer’s experience while your customer is engaging with your product or solution is a major factor in succeeding in today’s competitive environment. We need to be useful, clear, and concise at the exact moment our customers need us. Otherwise, we risk them finding someone else to scratch that itch.
Make your customers happy and proud over the decision they made to be your customer. Click To Tweet Too Many Chefs in the Kitchen Can Be a Good Thing
When it comes to advocacy, Blue Apron’s done a great job of empowering their home chefs to share tips and advice with those getting set to cook that recipe. They’re leveraging Facebook to act as their community forum brilliantly—why bring them elsewhere when their customer is already on Facebook? These comments are visible across Facebook which acts as share and social proof for anyone considering trying Blue Apron’s services.
By the way, those same handy recipe cards my wife and I use to guide us through a recipe we’ve never cooked before are available on Blue Apron’s site for free. So why do we keep spending $60 a week when we can follow the recipe for free and buy the ingredients at the grocery store?
An Experience So Helpful, I Gladly Pay for It
Just like Jay detailed so well in Youtility and again in the early pages of Hug Your Haters, people will pay more for an experience, especially one that is valued as a convenience.
Time, money, and over-thinking are the problems Blue Apron has solved for my wife and I over the last few months. We now spend more quality time with each other without awkward Sunday afternoon conversations over-thinking the upcoming week’s dinners and without spending a ton of money on ingredients we’d use once and forget about. When you make your customers happy and proud over the decision they made to be your customer, you win because they did.
All customers experience the same kind of dilemmas and needs that my family has encountered. Businesses need to be proactive in solving these problems. The companies who are able to identify, solve, and communicate their solution the best to their customer base in a moment of relevance will win.
How can your company provide a more complete solution for your current and prospective customers? Which companies do you feel offer the best out-of-box solution in your day-to-day life?
Get a weekly dose of the trends and insights you need to keep you ON top, from the strategy team at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2pcqn7c
0 notes