#302week7reflection

[sofs-studio]

DES 302 - Week 8 Capstone

Happy mid-sem break! This week has been much needed to recharge and reset my brain, with a slow tempo of work on the side.

On that note, I have very little to add in terms of reflecting on last week as I truly wanted to focus on giving myself a breather before the final stretch of the last semester of design! (AH) Thankfully, by allowing my thoughts to halt I actually found more creative freedom and made a big step in terms of ideating any branding / certification I may include in my work.

For context, I am still not fully set on all the outputs I wish to create that will come together to create a strong proposition to my HMW statement. But so far an idea that stays strong in my brain is this: the information platform of a market campaign to advocate for women facing maternal stereotypes in the workplace. This advertisement is affiliated with the Auckland Women's Centre and promotes their platform where it is proposed this organisation will have workshops aimed at Women fighting issues in the workplace. To incentivise workplace DEI, employers may seek to be DEI certified through these workshops.

Thus, with my passion in graphic and communications design, I decided to start ideating through the DEI certification idea. I started with the symbols I wish to have included in graphics and I hope to ideate these further after gaining user feedback. However at this stage, I have identified the ones that spark interest (these are starred in green).

Continuing on from last week, I hope to continue ideating (hopefully be nearing finishing line of this phase) so that I can begin prototyping. If this happens, I will be on schedule with the deadlines I have assigned for myself. This week I wish to ideate characters that may be used in the campaign as I wish to go about this campaign in a symbolic (guerilla marketing) tactic. I am hoping I will animate this campaign... let's see about that

Otherwise, this week I will also be focusing on my INTBUS202 paper by kickstarting that assignment - it is due October 11th however I am feeling the pressure of a five-paper semester so am hoping I can ease the stress by doing the hard yards now!

In addition, I have also made a big start on my 302 Report as I have concerns this report will creep up on me without enough time spare. Let's just say I am not really enjoying the written side of capstone, but I am enjoying this blog to just word vomit!

Anyways, I look forward to this last week of relaxing before the real stress begins...

Ta Ta for now ;)