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ibeati · 5 years ago

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2008 Internet Real Estate Agent

Happy New Year! Here's to 08 being the year for taking your business and personal life in their highest level. The need for people to connect and exchange things and services has been one of civilization's ongoing themes. Currently, the need for people to get on the internet and search for real estate advice is going to increase exponentially. The big question is, not even how technology will advance the real estate industry, but rather how will you use it. 2008 poses many challenges for those real estate industry and its irrevocable relationship with the internet. Ways are you positioned to garner your share of particular real estate leads and marketing potential of the internet? Presently investing in old traditional training techniques of sending through post cards, fancy listing presentation displays and a creative tag line? You already know that marketing to your sphere regarding influence and past clients is essential. But what other enterprise systems have you implemented for seller or buyer brings? How are you spending your education dollars and instance? Now is the time to take action. Search engine optimization and online lead generation is a cut-throat game, and it is growing more competitive by the day. You've see the articles, watched it on the news and read the press releases. The biggest companies in real estate are investing any lion share of their resources to the internet. No more good old traditional training, old school marketing or ideas. Big corporations are dumping money into their internet business in order to contend in the networked society we live in. What are you going through now to further your education and online real estate leads business? That's your challenge in 2008 and outside of. As I've stated before, you can still create a highly successful online real estate lead-generation business. However , these days will be numbered. The Web is big, but it's a finite reference. Well, more accurately said, cyberspace is infinite, and yet people will only dig so deep. Real estate Web sites who capture the top spots in the search engines are garnering premium quality leads and massive lists of interested buyers along with sellers. But, as more and more big-brand companies compete and even figure out how to grab high ranking search engine positions, they will slowly but surely elbow out the little guy. It's the nature of an market place to be "open" to early adopters at the beginning and then gradually close to only those that can afford the great investment of time not to mention money needed to stay competitive. As more and more buyers and also sellers use the Internet for real estate research, the "evening plus weekend traditional real estate agent marketing model" is fast staying extinct. If you want to stay competitive in the period ahead, you will have to grab a piece of the Internet action, and now is the time to grow your foothold. You CAN still create a successful real estate over the internet lead-generating business. You CAN still get top spots from the search engines. It's not too late, but I guarantee any time you wait, it soon will be. More and more, I get enquiries from companies selling real estate leads. They notice Now i'm everywhere on the internet. My sites rank very high organically just for specific real estate search terms and cpc. I also personally own the right spots on other real estate portals that travel targeted traffic to my listings, my sites and sure..... generate high quality, exclusive leads. I just received a label from a company selling real estate leads. As published into my book, Internet Real Estate Agent: A Guide To Dominating Internet Realty Leads and Marketing, there are specific questions you must ask in avoiding wasting money and time. After going back and to fruition with the skilled sales rep., I was able to hone down the fundamentals of how the program works. Here's how their direct program works: 1 . A person is watching television, listening to the radio and / or sees a banner ad online. The add is expecting the person to call a phone number to learn about a real estate place a burden on advantage and commission rebate back to them if they obtain or sell real estate. 2 . Pay $60 a month for just a zip code. 3. Pay 19% referral fee within closing (this gets split between the "lead company" as well as customer at closing). 4. Here's the kicker.... the particular leads are given to 7 other agents as well. The real estate sales lead business model isn't new and many providers have a slight variation to it. Personally, I would never order leads from this business model. I prefer to create my own exclusive cause systems. Here's some of the pitfalls with the real estate lead business design you're being sold. 1 . Leads coming from TV, Print, r / c or the internet that rely on some form of incentive offer are likely to be very low quality leads. One of the incentive offers is a "commission rebate program". Need I say more? 2 . The reason pay a monthly fee so you can compete for the result? Why not get EXCLUSIVE leads that are not incentive qualified prospects. You can't do every lead program on earth, so find and chose how you spend your money and time. 3. I have a hard time paying a referral fee to a professional when I'm competing with other agents, given the minimum quality lead and there's no personal relationship. That's not the referral, it's a lead. No relationship, no history rarely are commitment from the potential customer to use me. I like paying reference fees to agents that have personal relationships with their authentic clients. When I get a referral call from another professional, they know the person being referred to me and When i get the client. That's a real referral and qualifies towards the big referral fee. 4. There are so many ways to produce leads. You should pick and chose the best ways to spend your time and money. After reading Internet Real Estate Agent, you won't come prey to poor Internet business models. You may make a mistake or perhaps two--I do from time to time when trying something new--but, all these mistakes are quickly remedied. You will understand exactly how to extend your real estate website, what to know before buying a properties website, advanced concepts for Google AdWords, how to current market your listings online for more leads, the shifting Broker/Agent model and much more. Discover how to set up your own internet realty lead generation machine. Don't be dependent on any one company for sales opportunities. Get educated and become independent! The book will draw you through a tremendous amount of information and facts, not hype, regarding Word wide web real estate lead generation and Internet marketing. It's the lowest cost real estate instruction and education you will ever spend. It's all about word wide web real estate lead and marketing. Keep this book with you and use it as a trusted reference guide. Start working with your Web site, and then move onto the other areas of online list size and Internet marketing. Once you have your online real estate lead-generation business put in place, it really will run 24 X 7, by positioning the right message in front of the right people, at the right occasion. Agents and Brokers already know they need to market to history clients and their sphere, but it only gets you will so far. They also know the urgent need to embrace the world wide web. The value of traditional farming techniques is diminishing. It's a fact, everyone is mailing something; everyone is doing longer open properties; and everyone is getting into the real estate business. But, rarely anyone is doing online advertising. Even fewer are doing it ideal. In fact , most agents and brokers attempting to do web based lead generation and property marketing are doing it totally erroneous. Don't waste money and time by buying leads originating from a company that sells false dreams of Internet riches. Take control of your business lead systems and start implementing your prepare today. Here's a short sample from the book: Marketing Your own Listings for Leads The majority of this book has been regarding creating a real business Web site, driving quality traffic with your Web site, and converting that traffic into leads. At this time let's focus on how to create more business by online marketing your listing online. You've worked long and very hard to get the listing, now let's leverage that listing to set-up more business. For most of the homes I've sold, typically the buyers began by viewing the pictures and information online and then contacted me about a private showing. Any time you market the property correctly, you will get leads. Using the list of selling resources below, I average over 2, 500 precise property views for each listing. I get highly capable internet buyer and seller leads when marketing a home online. Think about that for a second. Online, people are hunting for a specific home, in a specific area, in a specific college district, in a certain price range, etc .... and my entries are showing up. That's a ton of quality traffic the majority it was free. I just read the other day about a Home of Technology who serves on a major MLS panel who said the traditional business model of getting leads from sustaining open houses is almost dead. People are using the Internet for researching, and they are contacting an agent long before they enter the house. Dependant on my personal experience, I agree with this assessment. Having expended many Sunday's working at open houses, I think it's very rare for someone to walk through the door as well as say "I don't have an agent. " The following list of strategies will put you in a position to actually make more money from each one listing you have. If you don't have any listings or are having their first go real estate, I suggest approaching an agent in your office that has a list of and ask if you can do some Internet advertising for him or her. Be sure that you abide by any local MLS rules you have...

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wicca-and-astrology · 5 years ago

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2008 Internet Real Estate Agent

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thirdorgan · 5 years ago

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2008 Internet Real Estate Agent

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stiflertech9-blog · 5 years ago

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Adwords-Display exam dumps in form are designed in form of questions and answers PDFs by our team of best ever IT experts available here with us who always like to assist our IT students all around the world with every kind of help that they need Implementing Adwords-Display exam. This is the reason why IT students all around the world are more interested in using the Adwords-Display Brain dumps from ExamForSure best platform ever known.

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kirankowda · 6 years ago

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Google Ads has become increasingly competitive over the last few years, no doubt owing to the vast number of PPC marketers, businesses and eCommerce stores that have caught wind of its effectiveness. However, the average cost-per-click has also shot up, and the labyrinthine network of apps within apps has grown stronger.

One such network is Google Shopping, which was formerly known as Product Listing Ads. This tool allows marketers to display products that show up when customers search for products on Google, allowing them to compare without leaving the site.

The further you go into campaigns for Google Shopping, the more the features get deeper and more complex. But there is no denying the usefulness of them. The Single Keyword Ad Group is one such feature, method, trick, whatever you want to call it. Every business would like to know how well their products are doing, what the demand is, and how much they are being searched for.

What is Single Keyword Ad Groups?

Single Keyword Ad Groups or SKAGs as they’re friendly called in the marketing field, are what they say on the tin- a single keyword per ad group, with ad campaigns based around this singular keyword.

This trick is the complete opposite of what Google recommends (around 20 keywords per ad group), so why is it such a popular idea?

We’ll get to this in a bit, but first, the benefit you reap when you create SKAGS- a single keyword in unique ad groups allows users to ensure that the keyword they’re bidding on matches the search queries they’re paying for.

In the traditional model of 5–20 keywords per ad group, every keyword is competing for relevancy to the search term. With only one keyword, however, your search terms will inevitably match your keyword which will lead to- you guessed it- a sky-high click-through rate. It also means your ad relevance is higher, which means you’re more likely to generate leads and be looked upon as trustworthy and reliable.

While there’s no fixed Single Keyword Ad Group tool, there are certainly ways to go about this lack by finessing your AdWords account (now called Google Ads, by the way).

Multiple Match Types in SKAGs

SKAGs are traditionally single keywords in one ad group. However, it’s always good practice to include multiple match types of that one keyword in one Single Keyword Ad Group. Matching keywords will help you target more specific long-tail keywords.

Of course, this process will need to be refined, especially if your search queries have longer tails than the keywords you’ve put in your SKAG. You can do this by looking at search term reports, and use other keywords or search terms to guide the formation of new SKAGs if required.

Making a case for multiple match types, the primary reason to put in precious time and effort is this- If someone looks for a long tail search term that’s relevant to your phrase or broad match keywords, then your ad is still the most likely to show up.

Adding Negative Keywords

Negative keywords are a crucial factor in how well you play your Google Shopping cards. These keywords are terms you don’t want to draw a match for. Identifying and setting negative keywords ensures that the flow of traffic to your intended landing pages is relevant and more charged to proceed with calls to action and purchases that unregulated traffic flow.

Usually, ad campaigns level keywords are set, but these functions more as a generic catch-all than a targeted method, increasingly making this tactic a thing of the past. They do stem the flow of irrelevant traffic, but to really streamline these among all the ad groups you have, you’ll need to set ad group level negative keywords. These will also prevent search queries from appearing in ad groups that are irrelevant.

Connecting Keywords to Ad Copy

Once you’ve gained complete control of search terms and keywords, you’re ready to tailor ad copy specifically to those keywords. This is effective because it makes your ad copy that much more relevant to the search term you’re targeting. Without doing this, you may well be headed towards a point where if your search terms don’t match your set keywords, then you lose all control of them.

To play it safe, the ad copy should always include keywords in the most prominent parts. This includes the headline, the display URL and the body of the ad. With very limited space to play around with, businesses can’t afford to make any of this generic because you’ll risk losing customers multi-fold.

What happens when your search terms match your keywords? You’ll see an increased CTR rate because the competition between keywords to match the search terms is virtually non-existent.

Other Uses of SKAGs Outside the Adwords

SKAGs aren’t for the search networks alone. Granted, they deliver excellent managed PPC performances when played right, but taking the same concept into the world of social media and Search Engine Marketing campaigns will only fortify them further.

Use the same granular approach to break up audiences and interests into segments, and then create sub-segments which you can target to bring in more monitorable, distinctive and often predictable results on the regular. With a strong account structure, you’re more likely to bring in traffic to your landing pages without having to doctor bids and conduct tests every now and then.

Requirements to Get Started with SKAG’s

Requirement #01: Root Keywords

These are short-tail keywords that you’re most willing to bid on and are most relevant to your business. Making a list of root keywords doesn’t take up a lot of time- all you need is a few core terms and a thesaurus to find synonyms that match your core terms. Using SKAGs in itself guarantees you higher quality scores, so in-depth research at this point of time is wasteful.

Requirement #02: Google Ads Editor

To proceed with setting up SKAGs, you’ll need to install the Google Ads Editor and download your Google Ads account onto it.

How to create a Single Keyword Ad Group?

In Google Ads Editor, follow these steps in order to create your first SKAG:

Step #01: Add Keywords

For each keyword, you add, set up a phrase match, exact match and modified broad match around it. This would look something like:

ecommerce store

[ecommerce store]

“ecommerce store”

Step #02: Set Bids

In this step, consider setting all your bids to the same amount. This is to make A/B testing easier, as when more performance data comes in, you’ll be able to understand how to adjust these bids to improve campaigns.

Step #03: Create Ads

When creating ads, put the keywords in the headlines and display URL as mentioned earlier. In the sub-heading and the body, write creatively but base the content around keywords once again.

Step #04: Clone Ads

With Google Ads Editor, you can successfully clone ads to avoid the repetitive task of re-writing or recreating ad groups. After manually creating the first SKAG, use your root keywords list to create multiple other ad groups by using the ‘clone’ option.

How to Optimize SKAGs?

Like anything in the digital marketing field, optimization of SKAGs can bring better results.

Step #1. Use search term reports while creating SKAGs

Since you’ve already set up your SKAGs to catch match type keywords, you can use search reports to identify search terms that in themselves can become SKAGs.

Step #2. Add search terms as negative keywords

To eliminate internal competition among keywords, consider adding the above search terms as ad-group-level negative keywords.

The Pros of SKAG

Pro #1: Higher CTRs

With more specific ads, your CTRs are likely to shoot up. The discrepancy between search term and keyword has been successfully lowered through SKAGs, so it’s only an upward graph now!

Pro #2: Improved Quality Scores

This metric of Google’s is highly powered by CTRs. So with a rise in CTR, your Quality Score is likely to improve, which means average positions, costs per click and impression shares will fall into place as well.

Pro #3: Reduced Cost per Conversion

SKAGs reduce costs per click by default because they indicate which campaign is performing well and which isn’t. Higher conversion rates are also on the cards because you’ve done away with irrelevant keywords and un-streamlined traffic.

Pro #4: Re-targeting Opportunities

Through SKAGs, you can identify the keywords that are bringing in the most conversions and the highest CTRs. If there’s a discrepancy between conversion and CTR, then you can use these keywords to re-reach out to users in a better manner.

The Cons of SKAG

Con #1: Harder to track

Since you’re splitting up keywords at granular levels, you’ll find it hard to collate a data dump for tracking or A/B testing. Your data is also spread across all SKAGs, so running tests on them can be a time-consuming process

Con #2: Takes more effort

Going this deep into Google Shopping means having to put in a lot more time and effort. You’ll also need to keep a closer eye on search term reports, identify ad-level negative keywords and ensure short tail keywords aren’t hogging all the impressions.

SKAGs got you scratching your head in confusion? We’ve got you- just sign up for a free trial so we can take over the reins of your marketing campaigns!

#AdNabu #SKAG #eCommerce #google ads #Adwords

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seoenthusiast · 3 years ago

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Ppc Administration Company Paid Search Marketing Agency

This means you always have a precise overview of the efficiency of your advertising and may take appropriate marketing measures. Based on course group and competition data, we as a PPC agency analysis one of the best keywords, that are the basis for content marketing in addition to for PPC marketing. Search engine advertising pay per click company is a component of search engine marketing and it is unimaginable to imagine on-line marketing without it. To appear when the right key phrases and viewers standards are met, advertisers bid on the perceived value of a click. The ad is displayed within the sponsored hyperlinks on the outcomes web page and a small payment is charged when the ad is clicked.

What we like to do is a brain dump an inventory of keywords, headlines, and descriptions that we are in a position to use as a type of “bank” for present and future campaign ads. An advert group is a set of adverts and a set of keywords you want to serve those ads for. Each campaign is made up of different groups of keywords called Ad Groups. Even though Google makes it simple to set up and run campaigns, you can’t “set it and forget it” in relation to your advertisements. Not only do you should be wary of guidelines and compliance inside your industry, however Google has its personal insurance policies you have to think about. Industries like healthcare, monetary companies, alcohol, and tobacco are extremely regulated when it comes to Google adverts.

Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social advertisements seem on social media platforms, corresponding to Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for manufacturers with an lively social media presence and highly-targeted customers. Display advertising is understood for its effectiveness in reaching more than 90 percent of on-line customers.

What are you ready for when you don’t have an AdWords account? When implementing and tracking conversions, it’s vital to set account objectives which are profitable and sensible. For example, keep your margins in mind if you’re an e-commerce business as you read pay per click company your Return On Ad Spend report. Sometimes it could appear as if you’re earning money, but should you nonetheless haven’t factored in all the prices, it goes to be difficult to know for sure.

Engage the PPC services of our sponsored search agency to put your model on the high of search engine outcomes. The paid search specialists at 5280 Software enhance your ad concentrating on ways, choose pay per click company high-value keywords, create PPC aggressive methods, and monitor your ROI. Our PPC marketing company can increase your Quality Score, CTR, and assume about share thanks to those procedures.

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digimarkterexpert-blog · 6 years ago

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List of 10 Free keyword Research Tools

Millions of blog posts are published online every single day.

And only 10 of them are ranked on the first page of google search engine page.

These rankings are based on good site design and SEO content on the website.

The keywords on the top-ranking website content (if you notice) are based on the keywords set to search for information.

Relevant to those typed keywords by the audience, Google pulls up websites which provide quality and informative content with proper usage of SEO keywords.

That is the beauty of good content. You cannot just write an article by using some random terms and expect it to rank on top of the google search engine or land people on your site.

So, how do you write good content with the right keywords?

To start with, you can list out the keywords related to the topic you are going to write and then, properly insert keywords wherever necessary.

Small advice - Just don’t fill your content with keywords for the sake of ranking higher.

Google is smarter than you think and will find out how much relevant and informative your content actually has.

I guess – I am going a little fast for everyone.

Alright! Let’s start with the basic - Where and how can you find relevant keywords?

Keywords that help you connect with people who are your target audience. The biggest challenge for anyone in the digital SEO world is to identify the right keywords for SEO.

Here is a piece of simple advice for you-you can find the right keyword by using something referred to as keyword research tools.

There are many free keyword research tools and paid ones (I am sure you do not want to know about them 😊 ) .

I have been using some of free keyword research tools for keyword research and have been able to identify some decent keywords based on my research.

Here is the list of 10 free keyword research tools to help you with keyword research:

Google Keyword Planner

Google offers a range of free stuff and Google Keyword Planner is one of them.

Though Google Keyword Planner is a part of the Google AdWords Campaign and it can be used for free to search for keywords.

It displays monthly search volumes and even finds out how many visitors your competitors get.

Google Keyword Planner can be used to generate a list of keywords ideas and identify trends and search volumes of a particular county or a region.

You can compare the site of your competitor’s and yours to know the difference of visitors visiting the page and improve content strategy.

The backdrop of Google Keyword Planner is you must have Google AdWords Account to use it and the other is it doesn’t show an exact number of visitors in the search volume, just the estimated results.

It also displays keywords list between 1000 to 2000 which is low compared to other free tools.

But Google Keyword Planner is been used by millions due its simple and navigational design. Using the data, you can easily identify where your stats have been dropping and where you get higher views

2. Bing Webmaster Tools

Google is the most popular search engine in the world but Bing ranks second when it comes to the popularity of the search engine.

Bing Webmaster Tools is absolutely free and gives more in-depth data than Google’s. There are features even Google cannot provide which Bing does.

Bing Keyword Search tool in Bing Webmaster Tools help you to generate data on keywords.

It helps you find only organic keyword data. In one page, it shows clicks and impressions, click through rate and positions in Bing.

The keyword search tool can be used by applying specific filters

For example,

If you write “Dresses” in the search tab, you will get results of a total number of the queries where dresses word has been used.

If you select Strict option, you can exclude the words you don’t want while searching for keywords.

It will give you a list of keywords and phrases from everywhere except the keyword you filtered out.

It is a simple to use tool with great features for the site altogether.

3. Answer the Public

With its user-friendly and informative design, Answer the public is one keyword research tool everyone should use.

It helps you to find out the number of people looking for information on the questions you type, phrases you input and even head terms.

It finds out what questions are people asking on the web and helps to create content based on the data provided by Answer the public.

They offer visualizations to give content ideas and keyword search volumes which are extremely easy to understand and create.

Answer the public can be said as consumer insight tool as you get to know what people are doing at night on the net, what questions they are asking and you get data on your target audience. This helps to make better content and also can be used for creating a content strategy.

4.SEMrush

SEMrush is highly recommended by business owners and digital marketers.

They have a free and paid version, both and offers exceptional features to form the content strategy and keyword listing ideas.

Though free users can only ask 10 queries per day, it holds important because per query displays the overview of volume organic search and CPC of paid search.

It shows phrase matched keywords and related keywords on one page. This helps you to find out keywords the people are searching related to the keyword term you typed to search.

For e.g., if you type the phrase “cheap mobile phones”, the Related Keywords might show “affordable mobile phones” and Phrase matched Keywords might show “Cheap mobiles store” and etc.

It is simple and effective to find enough information on keywords.

5.Ubersuggest

Ubersuggest is a keyword research tool introduced by Neil Patel. It is very useful tool as it provides you with keywords that are not even available in Google Keyword Planner.

Ubersuggest gives you list of keywords offered by Google Suggest. This keyword tool is quite user-friendly.

Once you type in the keywords, you get a list of keyword ideas indeed but it also helps you to download copy of the list so that you don’t forget what you previously found.

You’ll get a list of keywords for a particular term in the form of one word- two words, or you can say “head terms” and long tail keywords.

One other feature this research tool offers is that you get to know the paid difficulty and SEO difficulty in the overview page.

Paid difficulty tells you how much expensive is a particular keyword and SEO difficulty tells you the competition it faces in organic search for the keyword. The higher the number of the Keyword, the more the difficulty to rank higher in terms of SEO.

This keyword research tool like any other tool shows volumes, seasonal trends and finds keywords for you according to the country region.

It is quite a useful free tool as it gives everything you need to find keyword ideas and even helps with downloading a copy.

6. Google Trends

This another amazing tool is offered by Google as the name suggests.

Google Trends helps you to stay ahead of the competition. You just have to know how to use it.

The best feature about Google Trends is that it only shows data of the popular term used by people.

While Google Keyword search shows the search volumes, Google trends show a graphical representation of popularity trend.

The graphical representation is one of the keys of Google Trends. When you put in a particular keyword according to the regions, you can compare them both and analyze the rise in popularity or downfall of the popularity of the same keyword according to the country.

Isn’t that great?

When it comes to selling your product, you might get to know when and which country can sell your product the most and when it won’t.

7.Keywords Everywhere

This is one of the most interesting and informative tools to use to know the competition of the keywords.

Keywords Everywhere is a Google Chrome Extension that shows search volume, CPC and competition data to all your searches.

Think of it like that, how many searches you do per day in your google browser per day? Maybe in tens or hundreds.

It shows the data for every keyword search you do.

One of the cool things about this keyword tool extension is that it not only displays data on the google search engine, but also YouTube, Amazon, Bing, and many places.

This keyword research tool will keep you on toes about the competition in keywords all the time.

8. Soovle

Soovle is a keyword research tool which kind of you end playing with words.

Soovle doesn’t do well with the design. Indeed, it is easy to understand the site. But what soovle offers as a tool are extremely less time-consuming.

Soovle helps to find keywords ideas from 7 major providers of the world at one place. Those are Bing, YouTube, Google, Yahoo, Amazon, Answers.com, and Wikipedia.

It helps to get ideas and search volume from different providers at one place. This can help you create content according to the search volume around different providers.

One of the key things about Soovle is that you can click on the link of the keywords list of any provider that appears on the screen.

It also has ‘Saved Suggestion’ feature which helps you to save phrases or keywords you want later.

You can also check out the top used search suggestions offered by the providers. It shows in alphabetical order with providers icons by the side. The icons show up to help you understand which provider the keyword was most searched.

This is a cool and fun to play with the tool. Once you start using it, it gives you great content ideas plus tells you where the competition lies and fun to just type in keywords.

You may end up for hours using it.

9.Keyword Shitter

This tool doesn’t give you search volumes, CPC or anything.

But it really “dumps” a lot of keywords.

It just offers you an insane amount of keywords list. That’s it. The list just keeps increasing until you press the stop button.

The list of keywords can get big if you don’t stop. Seriously.

You can download the list within seconds.

It has one feature though. The positive filter and negative filter.

For e.g., if you enter “online” in the positive box and “dresses” in the keyword box. You will get results like this:

dresses online

dresses online India

dresses buy online

dresses cheap online

And if you enter “online” in the negative box” and “dresses” in the keyword box. Here are the suggestions you will get:

dresses for girls

dresses for women

dresses from sarees

dresses for Diwali

You must have understood the difference.

In the positive filter, it will show queries inclusive on that word and in negative it will not show you query exclusive of that word.

Well, if you just want the keywords and planning to prepare a list of topics, this tool will help you for sure.

10.Wordtracker

Wordtracker has a free version as well as paid version.

The paid version indeed offers excellent features but free version can do quite a work if you ask me.

It gives you suggestions according to the country. On the page, you will get a list of suggestions around the word you input and list of keyword ideas as well.

If you type in “dresses”, you will get suggestions like apparel, cloth, groom, garnish etc. And it will list only 50 keywords, given the free version.

You can see the metrics such as CPC if you select PPC tab and IAAT (total count of web pages where keywords are included both in the title and also in the text) if you select SEO tab.

It also has including keyword feature and excluding keyword feature like Keyword Shitter.

I hope this list helps you to find a good keyword research tool according to your needs.

These tools will definitely help you to create content ideas or content strategy and may even help you to spy on your competitors and stay ahead of the game.

#marketing #digitalmarketing #keyword #contentmarketing

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examarea-blog1 · 5 years ago

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Start your Adwords-Display-Google Display Exam preparation with using our Authentic and Real study dumps. Grab it: http://www.examarea.com/Adwords-Display-exams.html . . . #Studydumps #helpingmaterial #certification #exams #professional #Authentic #ExamArea

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blogwili-blog · 6 years ago

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Pass Google adwords-display Exam with Certs4Sale Google adwords-display Exam Cheat Sheet Questions

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geoxis · 5 years ago

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Return on Investment for Various Digital Marketing Strategies

John Wanamaker, the pioneer of modern-day marketing once noted that half of his advertising budget went to waste. The religious leader, merchant, and political figure like many business owners of the day, also recognized that could not tell which half of his ad budget went down the advertising drain. John Wanamaker's fledgling business eventually grew from a successful department store to become part of Macy's. The prolific entrepreneur that John was would be very much at home with the modern-day digital marketing practices. Digital advertising usage has dramatically increased since late 1994 when the first known banner ad flashed on HotWired.com. The launch of Google AdWords and Google Ad Sense in the early 2000s followed by Facebook Ads' release in 2007 quickly turned the tide against traditional advertising methods. They have given the marketer fantastic benefits, which include the accurate and precise measurement of advertising return on investment (ROI).

What is the ROI of Typical Digital Marketing Strategies?

The return on investment of any business process is an outcome of two main measurements; the cost of the process and the resultant outcome generated. The measure of costs and impacts is not a straightforward process in advertising. Consequently, large organizations utilize composite ROI formulas that factor in their multiple costs and impact variables. The ROI of traditional advertising, therefore, remains highly undeterminable. The analytics of data in modern digital advertising, on the other hand, can reveal the minute details of ad campaigns and their ROI. So, how much should you expect from your online marketing efforts? The digital advertising ROI is a product of its revenue to marketing value ratio. The only question that you need to answer with your digital ad channels is, "how much am I generating for each dollar that I spend on marketing"? A typical revenue to cost ratio for digital advertising is 5:1. Therefore, a dollar spent on advertising should bring in a five-dollar revenue. If your advertising efforts can produce a 10:1 ratio, classify your online advertising efforts as top of the range.

How Can a Good ROI Be Improved in Digital Marketing?

Some of the costs that you have to factor in when calculating your ROI are; Media spendPay-per-click costsCost of content productionDisplay ad clicksAdvertising agency costs Your ROI should cover all the costs of product processing and its marketing at the bare minimum. To cater to all these costs you need to place data at the center of your operations. Data-driven marketing can improve your ad ROI. Unfortunately, over half of all marketers do not collect or analyze digital advertising data. 87% of marketers that work with organizations that collect this data feel that this critical information is the business's most underutilized asset. If your executives do not take data as a top priority for your business, then your ROI could remain in the dumps for a long time. To improve your ad ROI, Change your strategy and become a marketing driven organization that explores customer data in detail. These practices will bring new customers and keep loyal clients contented.Set up SMART or ROI goals that have Specific, Measurable, Achievable, Relevant, and Time goals such as an ROI of 5:1. These goals should factor in your business's cost of production, industry, and structure.Place an emphasis on data metrics that have a direct impact on your ROI. Overvalued metrics such as social media likes will not affect your ad ROI but will improve your SEO.Use your data to identify new and old business opportunities.Embrace predictive modeling's ability to increase and measure your ROIUse marketing automation tools to manage complex advertising campaigns that have tight budgets.Keep experimenting and adjusting your strategies to reap the highest benefits from digital adverting.

How to Improve Your ROI through Digital Marketing Strategies?

Search engine optimization SEO will optimize your website and enhance online visibility via an improved position in organic search rankings. Good SEO will direct more traffic to your site and increase your revenue. This practice will also bring in long-term benefits such as sustainable rankings, keyword targeting precisions, brand flexibility, and credibility. One other fantastic benefit of SEO is that it is an affordable and efficient way to boost your ROI. Search engine marketing These advertising strategies can rank your business ahead of its competition via sponsored ads. It is a source of short-term ROI improvement since it brings in quick leads. Nevertheless, SEM has the potential for long-term benefits such as increased visibility, audience development, precise targeting, and high-quality lead generation. Content marketing Providing value to your online audience can increase traffic to your website. Content marketing is therefore central to SEO. This practice has long-term benefits such as increased visibility, trust, reputation, and lasting value. Social media marketing A good social media marketing strategy will increase your bottom-line by building your brand's online reputation. Paid social media ads can significantly influence your ROI. Its benefits are that it is a low barrier entry, effective and affordable brand awareness tool. Email marketing Email marketing is a sure bet in ROI increase. Data shows 67% of all businesses consider it as their topmost source of digital marketing revenue. Email marketing utilizes promotional offers or newsletters to build subscriber lists. This channel will keep your customers loyal to your brand and attract new leads as well. This simple and affordable digital advertising strategy has the benefits of traceable data and an ROI focus. Video marketing This is currently huge in terms of getting users engaged and converting. Video builds trust quickly. And when well done, it can win you some loyal fans. Use tools like Loom to create awesome videos. Take advantage of royalty-free music if you want to play something on the background.

Conclusion

Digital advertising has risen on the back of online inventions in the display, search, programmatic and native advertising giving you a wide range of opportunities that can take your brand to its next level of growth. Promotional content in digital advertising is brought to the attention of your target market via digital and online channels. These may include email, social media, mobile apps, search engines, websites, or affiliate programs. Unlike the traditional methods of advertising in Wanamaker's time that had a spray and pray outlook to ROI determination, digital advertising is data-driven. Data makes it easy for you to increase your digital advertising ROI and to grow your business.

Author Bio

David Freudenberg is apart of the Public Relations team at DJO Productions a multi-platform production website where videographers, producers, artists, marketers, and more can download SFX&Music, VFX, Media Elements, Graphics, 3D images, and more. When he is not building relationships at DJO Productions he enjoys fishing, boating, and hanging with friends. Read the full article

#ContentMarketing #EmailMarketing #GoogleSearchOptimization #Marketing #Payperclick #ROI #SocialMedia #SocialMediaMarketing #SocialMediaMarketingFacebook #SocialMediaMarketingStrategy #VideoMarketing

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nehanguyen · 5 years ago

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prosperopedia · 5 years ago

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Seven Figure Income Bloggers

Over the past year, I’ve made a determination to make this blog my full-time income.

I’m hoping to make it a very large income at that. In fact, my goal is to get this website, Prosperopedia.com, to a level where it’s netting over a million dollars per year. You’ll often hear folks refer to the $1M+ threshold as a seven-figure income, a term that comes from the fact that there are 7 digits in the number $1,000,000. The trick to making a seven-figure income is to make sure that the first of those digits is greater than zero. As most people who have tried, including the majority of those who have succeeded can tell you, it’s not easy.

Is it even possible to make that much income through blogging? The answer is a definite yes. It’s been done by lots of people. I’m going to introduce you to several of them. I’ll also detail how they managed to get from starting on the idea to write their thoughts and opinions and publish them on a website to collecting seven figures’ worth of checks over a 12-month period. I’ve followed several bloggers in their

What is my plan for getting to a seven-figure income with just a simple website, a bunch of pictures and words put together in a way that provides significant value?

I’m going to write, and write, and write…and publish, and publish, and publish…until I’ve written enough useful articles, how-tos, opinions, news updates, etc. that I can prove to Google that there are good reasons to send a decent portion of its users to my domain, and I’m going to figure out how to best monetize those interactions by displaying relevant ads, product offers, and affiliate relationships. For me, the process is pretty straight forward, although certainly time consuming. I have to brain dump the stuff I already know, and I have to learn new things that I can also write about.

In addition to writing articles, which I’m much better at than the social media stuff, I’m going to build an audience of hundreds of thousands of somewhat like-minded (positive, somewhat religious, improvement-focused) people on social media accounts built to promote the Prosperopedia brand through Twitter, Facebook, Instagram, Pinterest, YouTube, and whatever else comes along that seems like it makes sense to use.

How do Bloggers Make Money?

You’ve probably heard that Super Bowl ads cost a lot of money. 30-second ads for Super Bowl LIV in 2020 are going for more than $5 million.

That’s a cool $5 million to show your product, service, or whatever message you want to get out to the world.

Why does it cost so much?

Because the number of people who watch the Super Bowl exceeds 100 million. Having access to those 100 million people for even 30 seconds is worth the ad spend for companies that have the budget and want to reach that audience.

The same kind of numbers are at play when it comes to directing online traffic. In fact, Google’s ad revenue for 2018 surpassed $116 billion. Bing (a distant second in search engine market share) has ad revenues close to $8 billion last year.

If Google and Bing can net over $120 billion in ad revenue in a year, revenue collected from advertisers who pay for both impressions (when ads are shown on the search engines’ partners’ websites) and ad clicks, there’s quite a bit of opportunity for hundreds of bloggers to net $1M or more in a year on the traffic they attract from organic traffic that comes to them from search engines.

Some of the bloggers I’ve followed, especially ones who make some portion of their blogging income teaching other bloggers how to make similar amounts of income (which kind of feels like an MLM, but it’s a bit different since there are no downlines and you don’t have to make your friends hate you to be a blogger), are kind enough to publish their blogging income numbers online. Some bloggers give highly detailed reports about exactly where there income comes from and what expense they incur to create that income. Others simply point out that they make over $1M in a year on their blogs.

I’ll share with you the details about a few bloggers of the seven-figure income bloggers I’m aware of, including detailing where the value comes from, as far as I can tell, that allows them to make seven figures.

Some of the information I will review about these bloggers is from a report available from a tool called SEMRush, which is used to determine, among other things, the value of the search traffic estimated to be going to a domain. SEMRush’s traffic value estimate is a data-driven guess at how much the website would have to pay in Google AdWords to attract an amount of traffic that’s equivalent to what the site is getting from organic search traffic.

Depending upon how good you are at monetizing your traffic as well as the type of traffic you’re getting to your website, from what I’ve seen of bloggers who actually share information about how much they are making, it’s pretty common that bloggers have a monthly income that’s at least half of the traffic value estimated by SEMRush for their US-based search traffic. That’s not a hard rule, but it’s a benchmark I’ve seen often as I’ve researched bloggers’ domains through SEMRush.

Steve Chou – MyWifeQuitHerJob.com

Steve Chou is a former engineer whose story involves finding a way for his wife to quit her job and stay at home with their first child in 2007. Less than ten years later, in 2016, Steve and his wife crossed the seven figure blogger threshold when his site, which was named after the experience of transitioning his wife from employee to co-business-owner, surpassed $1M in income.

Chou published a blog post several years ago, which he updates from time to time with more recent numbers, in which he says he made $1.4 million in income from his blog in 2017. I’d guess he’s hit or exceeded $2M by the end of 2019.

In his income report post, Chou gives some context that is inspiring. He explains that during the first two years of operating his blog, he was essentially writing content to a small audience. Most wannabe bloggers give up before even one year of seeing results. What very often happens with Google is that they don’t really start to trust your website enough to send the amount of traffic that will really drive commissions and ad revenue until about two years after you’ve started writing consistently.

SEMRush estimates (as of January 2020) that Chou’s US-based organic search traffic is worth $245,200 per month.

James Dahle – WhiteCoatInvestor.com

I don’t know this blogger personally, but one of my friends who knows him has commented to me a few times over the past several years updates about his progress. Hearing how well he is doing has made me feel like I should have been much more consistent about publishing content on my own blogs several years ago. Instead I’ve only recently become serious about making that (passive income from a niche blog) my livelihood.

Dahle doesn’t provide an income report or even a number for his blog income, but he did write a post in 2018 explaining what it’s like to be a seven-figure earner. Previous to reading that post, the last I’d heard from my friend, who I’ve been helping with his own blog, is that he was making the same amount blogging as he made at his job as an emergency physician.

SEMRush reports (January 2020) that Dahle’s US-based search traffic is worth $364k per month. If he’s monetizing his traffic at an average pace for bloggers, he’s probably bringing in about $150k per month.

Jill Nystul – OneGoodThingByJillee.com

I have worked with some of Jill’s relatives on a project for which we inquired about advertising on her website. The price tag was high. She obviously gets a lot of traffic, enough that even a single promotional blog post costs in the thousands of dollars range.

Jill’s story is an amazing and inspiring one. She started blogging as a therapeutic response to depression. She was told to write something good every single day.

So she did.

And it has paid off, in more ways than one. From everything I can see, including having her very own Amazon influencer shopping page and monetizing her social media accounts well, I’d guess that she’s making at least $250k per month, or $3M per year. Nice work, Jill!

The current SEMRush report for OneGoodThingByJillee.com puts her at US-based traffic estimate at $589k per month.

Richard Robbins – Prosperopedia.com

My own story is still in the making, but my intent is to come back here in the next six months and update this post with new information about having reached the tens of thousands of dollars per month in blogging income. I’m guessing it will take me a few more years to become part of the seven figure club, but success tends to beget success. Unless someone turns off the internet or I become distracted by something else that it feels like life, my wife, or my kids are calling me, I hope to break the seven-figure mark by at least 2025.

Stay tuned…

The post Seven Figure Income Bloggers appeared first on The Handbook for Happiness, and Success, and Prosperity Prosperopedia.

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boxfinitypvtltd · 6 years ago

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How to use Google analytics for website growth?

Google analytics does help in the growth of a website. Marketers use the dashboards and the reports to gain knowledge of the website insights. It is hard to master reading the Google Analytics reports as it dumps the information with less visualization.

There are five essential reports which can explain clearly about Google Metrics which unveil the marketing efforts and sales insights. It can be useful in knowing how efficient the website been working.

The foremost priority of the marketer is to know about the target audience, and the audience report is a source for it. Google tracking will tell the interests and behavior of the targeted audience.

You can improve the marketing performance by learning the reaction of the audience towards the marketing and what interests them the most. You can incorporate them into categories like interests, location, age and many.

Google Analytics does have sections under the audience category to give a clear report about the audience.

Overview: You can get the entire information about the audience as page views, the bouncing rate of the page and so on.

Demographics: This will show you the age group of your audience, you can create ads for each age group which leads you to increase the conversion.

Interests: What interests your audience the most on the page will be known.

GEO: It will show you the location and the language of your audience. Through this, you can make the ads according to their culture and all.

Behavior: You can check the frequency and the presence of your audience on the page.

Device: It will show the number of audience from the desktop, mobile, and tablet. Through this, you can decide which needs to be customized the most.

How can an Audience Report Influence Website Traffic?

After analyzing the audience report through Google Analytics tool, you will get to know where your targeted audience presence is more, what they interest them most, age groups of your targeted audience. Through all this information you can make up a better marketing strategy.

You can make the relevant ads according to the classified information which gets new traffic and increases the audience conversions.

These are the days where mobile and the tab users outnumbered the desktop users. Digital Marketers must improve the mobile and tab experiences equal or if possible better than the desktops. Google website analytics will show the conversions of all three devices. You can optimize the relevant device website strategy accordingly for better lead generations and conversions.

Paid, direct, display, organic, social, referral, email and others are different channels from where you can get the traffic. You can reconstruct the marketing strategy accordingly.

Every business is using AdWords this report will show how successful the campaign is going on, and you can act immediately and have a perfect AdWords campaign.

You can check the behavior, content, and everything about all the pages and know which is being effective much. Every digital marketing agency does give this Google analytics report to the clients for effective interaction. As a client, you can check with it and discuss the further proceedings which will lead you to have a successful website ranking.

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christopherross7601 · 7 years ago

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Google Analytics Certification Exam: Get Certified in 2 Days

Lego – or LEGO – is expensive and kids – my kids in particular – want a lot of it. Our basement looks like the returns department of a major toy store, covered from corner to corner with toys and, most notably, and endless minefield of little building blocks. And we enjoy building models and imaginative play and my youngest child, Guthrie, loves Star Wars. But all that quality plastic is expensive and the Star Wars kits are the most expensive of all. What are we to do? Add his favorites to holiday gift registries so his grandparents can buy it for him? Spend hundreds of dollars on ships that crash and leave a field of debris and minifigs for miles? Or do we turn to the Internet, that fount of all solace, and find Lepin.

A long time ago in a galaxy far, far away there were Lego knock-offs. The most popular come from a company called Lepin which I first learned about from this surprisingly complete review of the First Order Tie Fighter set. This video, which features a surprisingly thorough look at Lego vs. Lepin, was a family favorite for a while, taking precedence over the Star Wars trailers and Bad Lip Reading my kids usually watched. They were mesmerized by the slow and steady pace of the video and I was mesmerized by the thought that I could save some money on my Lego.

Before you get excited about the morality or legality of these knock offs understand that I well know that Lego deserves every penny they get. After building the Lepin set I began to better understand the care that goes into a good Lego set and the satisfaction of having a product that doesn’t fall apart mid-flight. That said, this was an experiment and it was truly to surprising to see such a complete and blatant copy of Lego’s kit come in a plain brown paper sack. Unlike other knock-offs I’ve seen – swap meet Louis and fake Rolexes, for example – the Lepin kit was a one-to-one copy of the original, albeit with a few major issues.

So I hit Alibaba and bought the Tie Fighter kit, a model that at once pushed all the right nostalgia buttons for me and the excitement buttons for my children and was sufficiently complex and expensive that we didn’t want to order the real model. I would build this Tie Fighter… for science.

The kit cost $48 with $12 shipping and arrived in two weeks. It came in a plain brown padded envelope with an instruction manual and little bags of pieces. The Lepin pieces aren’t organized in any discernible way although some of the larger pieces are stuck together in the same bag while smaller pieces are crammed inside multiple smaller bags. There is no bag order and the manual does not expect you to open any bag first. Basically your best bet is to dump out all the pieces and get building.

The first thing you’ll notice is that the pegs are completely smooth with a few indented where the injection mold went in. These blocks have no Lego branding and are instead disturbingly bare, as if someone had sandblasted away the logos on a real kit. The minifigs are also problematic. The faces and painting aren’t quite as crisp as Lego’s and the accessories – in this case a little hose connecting to the pilot’s helmet – was oddly connected to the helmet itself, a cost-saving measure that looks like it could snap off and get lost fairly easily.

Once you’ve organized your pieces you can begin assembling the kit. This is when you meet another cost-saving measure. The manual shows only the piece you just assembled in color. The rest of the pieces are greyed out. This means you don’t know what the kit is supposed to look like as it’s being built which makes it especially hard to assemble the internals. Further, the entire manual is chock full of steps. While the Lego kit paces you through each step, placing one or two steps on the page, this manual is chock full of them. It’s very easy to get lost.

We built this model in two days. My son was able to build quite a bit of it but I stepped in at the end because I liked the challenge and he got bored. Soon we discovered the fatal flaw in the Lepin system: the models don’t stick together.

My wife’s father used to make injection molded toys. He always speaks reverentially of Lego, repeating to us over and over that the company repeatedly destroys is plastic molds to make new ones, thereby ensuring that each piece is crisp, clean, and straight. The molds, you see, are the most expensive part of the process, costing tens of thousands of dollars to manufacture. To create new molds for something as complex as this is wildly costly but, as far as plastics lore goes, Lego is more than willing to spend that cash.

Lepin isn’t.

As you begin building you’ll find that some of the straight pieces curl up. The hinges don’t quite stick together. The big boards don’t quite match. As you build you find yourself wondering if the whole thing will hold and, in the end, it won’t. For example, this model uses four little U clamps that stick out on each side to connect to four bars embedded into the wings. These U clamps sometimes seem to click into place but when they don’t the wings fall off and break, requiring another ten minutes of rebuilding. These are not built for rough play – or any play at all – because even the hatch into which you slide your pilots will fall off if you close the door all the way. The tolerances – those sweet, Danish, Lego tolerances – are gone here, leaving behind something that is best displayed on a shelf.

If you or your kid are fine with having knock-off Lego on a high shelf where no one can get a better look at it then by all means pick up a model or two. But understand you will be disappointed. While this is a near exact clone of the original kit, the little differences add up to a mess. This Tie Fighter is currently next to our hermit crab cage, untouched, while Poe Dameron’s X-Wing is regularly strafing Storm Troopers and the rest of the Lego is being repurposed into bases, houses, and Minecraft adventures. The only toy that isn’t being played with is the Lepin kit.

That says a lot. Sure you can save money, but should you? Lego shouldn’t cost so much and our kids shouldn’t want so much of it but, in the end, aren’t we teaching them the value of tactile play, the power of building out of constituent parts. Further, I won’t begrudge a kid who wants to play with Lego the ability to build their own Tie Fighter if this is all they can afford. But, in the end, Lego wins in a head-to-head, minifig claws down.

Should you buy Lepin? The stalwart brand defender in me says no. However, if you’re looking to save a buck and want to give your kids the joy of building a knock-off – but not the joys of playing with it – then you can probably get away with this little bit of C-3PFaux. May the Force, as they say, be ever in your favor.

Master Google Adwords like a boss

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Attack of the clones Google Analytics Certification Exam: Get Certified in 2 Days Lego – or LEGO – is expensive and kids – my kids in particular – want a lot of it.

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richellecampa · 7 years ago

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Why You Should Never Let Google Set Up Your AdWords Account

Pay-per-click (PPC) advertising is a wise investment for any law firm looking to make a strong impression with prospective clients in search. And, according to Google, there’s a lot of money to be made from those paid advertising efforts if you use Google AdWords.

Google estimates that advertisers stand to earn $8 for every $1 spent in AdWords. That, of course, is assuming you have done everything you can to properly optimize your firm’s paid search ad campaign.

And therein lies the problem.

While Google does offer tools like AdWords Express and startup guides like this setup checklist to get business owners started, there is a tradeoff with those cheaper, quicker, and more hands-off options. But what exactly do you sacrifice when you allow Google to set up your AdWords account for you? And would it eventually pay off in the end?

Let’s dig into why you should never let Google set up your AdWords account and what you can do instead that won’t leave you intimidated, disgruntled, or broke from the whole pay-per-click system.

Why You Should Never Let Google Set Up Your AdWords Account

Look, it’s not as though Google is working against you and your law firm. In fact, they’re rooting for you to stay in business and to do well. Because the more success you see from your paid search advertising efforts, the more you’re going to use them—and that’s what keeps Google the #1 search engine.

But think of the default AdWords account settings (or the AdWords Express service) the same way you would a casino. You dump all your money into the slots or lay it out on the poker table, only to allow the machine or luck of the draw to determine what your winnings are, if any. Why gamble with your law firm’s hard-earned money if there’s a tried-and-true way to do PPC marketing?

What it ultimately boils down to is this: if you have the right AdWords account structure in place, you can win in search. But you need to take control of the game; you can’t allow the house to determine whether you win or lose.

So, let’s talk about what actually makes for a good AdWords account structure and what can happen if you don’t set it up the right way.

The Importance of an Optimized AdWords Account Structure

In an article written by Wayfair’s Brian Wood, he talks about how more search clicks are shifting from organic search results to paid. While his team’s findings pertain specifically to ecommerce companies trying to rank in search, the same likely holds true for local businesses—like your law firm—battling for the top spots in search.

With so many paid ads occupying prime real estate at the top of search—especially on mobile devices which require users to scroll numerous times in order to even find organic listings—it’s important now more than ever to get a solid PPC program in place.

PPC advertising is a fantastic way to drive traffic to your site as it ensures your law firm appears within the coveted top slots in search… but it will cost you. And this is why having an optimized AdWords account structure is essential.

If you want to do AdWords the right way, then you need to have control over:

Your keyword set (including negative keywords).

The kind of match you want keywords to make (Google sets the default to “Broad”, which generally doesn’t lead to the best results).

The grouping of keywords and allocation of them to your ads.

What kinds of ad extensions are appended to your listing (like customer ratings, physical address, relevant links to your site, and so on).

With whom your ads are shared.

When exactly those ads are shared with them.

The positioning of your ads in search.

Rules that keep your ad budget from becoming unwieldy.

Without a well-thought-out structure in place, you risk allowing your ad budget to leak away on bad search matches. In other words, the more poorly your ads match with users, the more expensive it becomes to run your ads… and then what’s the point?

Obviously, I don’t mean to disparage what Google has done here. They’ve given us a fantastic tool in AdWords. It’s just that the quick-and-dirty way of using it is totally ineffective and costly for companies like yours that want to make the most of their paid search investment.

How to Make the Most of PPC Advertising

Alright, so here’s the part where I talk about what you can do to make PPC advertising work for you. In other words, hire a PPC advertising agency with extensive experience handling paid search marketing campaigns for attorneys and law firms.

Here are the 7 things you need to look for:

Google Partner

The very first thing to look for when shopping around for a search marketing agency is their Google Partner status. These individuals and agencies are trained by Google to become proficient experts in all matters related to advertising.

Without entry into the Google Partner program, a marketing agency cannot become a certified expert in Google AdWords, so this is the very first thing that needs to be in place. And, if you’re curious about whether or not Trial Law Digital is a Google Partner, we are indeed. Specifically, we have attained Google Premier Partner status.

Google AdWords Certification

Next, you’ll want to look for Google AdWords Certification. As Google Partners complete training in the various basic and advanced search modules available, they become accredited to offer those search marketing services to clients. With this certification in place, Google then acknowledges these partners as trusted experts.

Trial Law Digital is currently certified in the following areas:

AdWords

Display

Mobile

Video

Experience

Once you have identified an agency as a certified Google partner and expert, it’s time to look over their qualifications.

Every industry and business niche has a different way in which they win in search, which is why PPC advertising can be so difficult to do well. With the guidance of a marketing agency that has experience managing PPC advertising for lawyers, you’ll be in good hands.

Trial Law Digital has experience managing AdWords campaigns for lawyers all over the country, with some budgets as small as $1,000 per month and others as large as $75,000 per month.

We successfully manage multiple AdWords & Bing campaigns and have extensive experience managing campaigns for the following areas of practice:

Adoption

Asset protection

Bankruptcy

Criminal (all types)

Disability

Divorce

DUI/DWI

Family/Child Custody

Immigration

Nursing Home Abuse

Personal Injury

Trademark

White Collar Crime

Cost

Obviously, if you’re already planning to spend a lot of money to get greater exposure in search, taking the cheap, automated route of letting Google set up your AdWords account might seem like the wise choice. However, as we’ve already discussed, Google doesn’t always have advertisers’ best interests in mind when devising these settings. Sure, you might make some money, but they won’t be the optimal settings to get you the biggest payoff for your efforts.

If you work with Trial Law Digital, we offer flat fees starting at $1,000 for setup, and a flat 25% rate based on the total spend amount, so we keep costs predictable and manageable on your end.

Ease of Use

Similar to the Google quick-setup option, working with an expert marketing agency makes the process of setting up and running PPC ad campaigns for your law firm a cinch.

We understand your industry. We know what your audience is looking for. So, let us take care of making the most out of your PPC advertising campaigns.

Analytics

When you put your PPC advertising in the hands of a trusted third-party like Trial Law Digital, we take care of the analytical side of Google AdWords, too. This means integrating with your Google Analytics in order to track leads and conversions, as well as integrating call tracking with your website.

Reporting

And, of course, you want proof that the money you’re investing in paid search will net you that 8-for-1 return on investment, as Google estimated.

When you work with Trial Law Digital, we take care of providing you with detailed reports that outline your campaign performance. In addition, we provide recommendations on how to improve your account setup in the coming months to maximize your campaign’s performance.

What You Get When You Choose Trial Law Digital

Remember: Google is like a casino. Yes, they want you to win, but only enough so that you keep coming back for more. While it might seem like the economical choice to use their automated setup and services, you’re not going to see the best (or even very good) results if you go that route.

If you want to get in front of new clients—and the right kinds of new clients who not only click on your ads, but also convert—then you need to work with a trusted partner who knows the Google paid search system inside and out. And that partner is Trial Law Digital.

For those of you looking to get started with Trial Law Digital’s PPC Advertising services, give us a call today at (205) 451-3376. If you’re still on the fence and wondering what it is we can do for you, have a look at what you get with our PPC Advertising Services below.

Trial Law Digital: PPC Advertising

Setting Up Your AdWords Account

By the time you’ve appointed us for PPC management, then we’ve already had an initial look at your website, your ad space competitors, and your search space, and will have developed a rough idea about your account structure in connection with giving you a PPC Quote.

Appropriate PPC Campaign Structure

The first step in the management engagement is to plan your initial PPC account structure in terms of campaigns. To do so, we have to know your overall ad budget, and forecast some costs per click for your account. So, if we haven’t already done so during the PPC Quote process, then we may ask you some questions, and possibly even ask you to complete a questionnaire initially.

We also use our extensive library of law firm search marketing data to build out your campaigns quickly and efficiently.

Preliminary Keyword List

Once we’ve identified your PPC account structure, then we begin building a preliminary keyword list. Since we already have clients in quite a few industries, we may already have a pretty good idea about what keywords may work for you. Regardless, we customize a keyword list for you by analyzing your website, your competitors, and through our own research techniques.

Optimal Ad Groups

As we develop your keywords, we also begin categorizing the keywords into ad groups. Determining the appropriate ad groups for your account is critical to creating a successful campaign. We apply our research, judgement, and experience in determining which ad groups will work best for you. The final decisions for ad groups is always made by one of our most senior qualified PPC Professionals.

Initial Keyword List

Once we have established the appropriate ad groups for your account, then we begin buffing out the keywords within those ad groups. This generally involves increasing the number of keywords by a factor of 5x the preliminary lists. During this process we also develop a negative keyword list.

Initial Ads

Once the keyword research is done, and we fully understand the relative keyword values within each ad group as well as your competitors’ ad text, then we plan your positioning within your own ad space and begin writing your ads. Your own website will give us ideas for your ads.

Aside from that, we have our own survey tools which help us catalog ads which have been used across the U.S. by similar companies. We write a minimum of four ads per ad group. This enables us to perform ad split testing as a means of improving your ad content over time. We often maintain themes for ads across ad groups; however, every ad within a single campaign is unique.

Replication and Campaign Settings

Once the work at the ad group level is completed then we may replicate ad groups across campaigns, if necessary, adjust your campaign-level settings and test all of your ads as the final step in setting up your new PPC account.

Account Approval

Depending on what we have agreed in advance for the PPC management engagement, once we have completed the setup, we may offer you a chance to review the account before turning on the campaigns. Activating your ads, requires entering your credit card information within your Google / Bing account. So, if we haven’t already done so, then this would be completed before your ads can run.

With the increase in average CPCs over the last few years, you have to really be careful with your money. All the more reason to hire a team with experience!

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