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blairjohnson3 · 5 years

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Article Analysis Blog #2

For this week’s article analysis blog #2 I chose to write about social media which we discussed in this week’s digital marketing concepts. This was published by The New York Times. The article that I chose was titled “I Used to Fear Being a Nobody. Then I Left Social Media.” This article was published on October 1, 2019 by a gal named Bianca Vivion Brooks.

When first learning about this article I thought it was going to be completely different than what I ended up reading. I went into this article believing that it was going to be about social media bringing people down and the bullying aspects of social media. Instead when reading the article, I learned that it was about a great writer that had a bunch of followers that posted great content for all her viewers to see. During the time that she was creating this great content she decided to stop. During her time away from social media she began receiving emails and DM’s from her followers asking where she had been and that she couldn’t stay away forever. During that time, she realized how great of a writer she was and learned that it was important that she goes back to creating great content for her viewers. Her first post back was about her dad that had just passed away. When typing the post and before she submitted it to her feed, she feared that all her followers had forgotten about her or moved on to another content creator. Her fear was that nobody would like her post anymore and that nobody would see what she had to say. I think this was a great article that made some great points on why social media can cause stress for many people. There are many people that use social media and I doubt Bianca Vivon Brooks is the only one that fears about what she posts. This articles relevancy to this week’s concept is based on content. “Original content is what naturally springs to mind for most people when they think of company social media content. In addition to (1) original content, a company can also post (2) user-generated content, (3) co-created content, and (4) curated content (Lauren & Draper).” Content on social media for some people is the most important thing because that is how they make their money. With the rise of social media becoming more popular it is creating more opportunities for people to make a career from it and the content they create. “Social Media Marketing is one of the most beneficial forms of digital marketing. By utilizing it in their marketing strategy, businesses can establish a stronger digital presence and become more recognizable (Media, 2017).”

References:

Brooks, B. (2019, October 1st). I Used to Fear Being a Nobody. Then I Left Social Media.

https://www.nytimes.com/2019/10/01/opinion/quit-social-media.html?rref=collection%2Ftimestopic%2FSocial%20Media&action=click&contentCollection=timestopics&region=stream&module=stream_unit&version=latest&contentPlacement=1&pgtype=collection

Lauren & Draper. (n.d.). Digital Marketing Essentials. Chapter 9 Section 4.

https://edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-03d0e2cff93f/417149a8-ec84-467e-97c5-5e8291f3d39a/360b4970-a012-438c-a469-bc9ef8f8d243/8308cac4-3979-4b7e-8f3a-5f853f2b90d9/view

Media, G. (2017, July 12). Why is Content so Important in Social Media Marketing

https://www.godotmedia.com/importance-of-content-social-media-marketing/

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