#Ambient Assisted Living and Smart Home Market Future Innovation

[technologyreviewsgadgets]

New Post MirAie - New Range of IoT Consumer Electronics Products from Panasonic has been published on https://www.reviewcenter.in/9955/miraie-new-range-of-iot-consumer-electronics-products-from-panasonic/

MirAie - New Range of IoT Consumer Electronics Products from Panasonic

‘Mirai’ means ‘future’ and ‘ie’ meaning ‘home’ in Japanese, this IoT & AI-enabled platform by Panasonic aims to empower everyday lives of consumers with comfort, convenience and seamless connectivity across all Panasonic devices; by updating the quality of living spaces basis their need and ambient environment. Recently Panasonic unveiled its first range of connected products that will be available in the Indian market under Miraie branding, which includes Connected Air Conditioners, Smart Door Bell and Plugs & Switches.

Mirai platform has been conceptualized and developed at Panasonic’s India Innovation Centre based out of Bangalore. In near future, the company plans to expand its Connected range of products by adding Refrigerator, Washing Machine, Television, fans, geysers, etc giving consumers a full range of Connected Living Solutions for a futuristic home.

Catering to these evolving needs of the consumers, the updatable Miraie platform not only connects and allows access to all Panasonic’s devices in one place but also offers in-built intelligent diagnostics that detect issues in advance maximizing performance and operational lifespan of products. Miraie also recognizes usage patterns and suggests optimal modes extending the best comfort for users. For example, the Connected AC and fan have intelligent and unique features such as the customized sleep mode, it enables enhanced flexibility as it allows users to pre-set temperatures profiles through the night for comfort.

Panasonic Connected Home Solutions Launch Event Mr. Manish Misra, Mr. Manish Sharma, Mr. Daizo Ito, Mr. Dinesh Aggarwal

“As a market leader in the electrical wiring devices, we foresee a world in which various electrical and electronic devices will be IoT and AI enabled. We see these devices getting smarter and can largely be controlled via voice command, even by a child or a senior citizen. Keeping in line with our direction to offer products and solutions that deliver Comfort, Convenience and Energy saving; we are proud to launch our latest IoT Smart products – Vetaar (without a wire). This will enable consumers automate their homes without any hassle or expense for re-wiring. These Smart Sockets, Switches and Sensors can communicate with each other and Panasonic devices through Miraie platform.”

Talking about the launch, Mr. Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions added

“I am delighted to share that the path-breaking Miraie platform has been developed at the Panasonic India Innovation Centre in Bangalore. We have been working on this concept for over a year and we look forward to roll it out today. Miraie is an intuitive, engaging platform built basis consumer insights on their evolving needs for convenience, comfort and connectivity.”

Mr. Manish Misra, Chief Innovation Officer, Panasonic India said

Extending enhanced comfort, it leverages Google’s Voice Assistant and Amazon’s Alexa technology to offer seamless and hands-free operations and control devices with voice commands. The Miraie App also offers e-warranty wherein all warranty services and annual maintenance contracts are stored digitally for all products and consumers gets notified if there is change in any status. It also supports consumers to get any spare part of electronic devices replaced with an online request via the app. 

Panasonic commissioned a syndicated research* to deep dive into the mindset of an Indian consumer on their views and experience of connected devices; their awareness of IoT enabled products and their willingness to engage with such platforms. As per the survey report, over 50% of consumers aspire to the idea of connected living with plans to purchase an IoT enabled product within the next 6 months with comfort, convenience and safety being the top reasons.

[jjpocketbook]

An Inside Look at Google’s Future Plans

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms.

Some of the moves they are making are really going to impact your marketing efforts.

So, what are these non-algorithm changes?

Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

Let’s get started…

Change #1: Google executives are big on “ambient computing”

If you aren’t familiar with the concept of ambient computing, here’s a quick definition:

Ambient computing is a term that encompasses many different concepts. At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it.

In other words, Google wants you to use them 24/7 no matter where you are or what you are doing. They are doing this by integrating products everywhere.

Whether it is Nest, Android devices, Chromebooks, smartwatches, Google Home, or anything else they can drum up.

Because their mission is to spread the usage of all Google related products, it will eventually open up new ways for you to drive traffic and monetize.

An obvious example is to create apps on mobile devices that work on Android phones. Uber, Netflix, and Candy Crush are all examples of apps that work on Android devices.

You already know about apps, but I bet you don’t have one.

To give you an idea of how well you can do with a mobile app, there are roughly 2 million mobile apps, and there are over 13 billion mobile devices.

Of course, a lot of those devices are old or in landfills. But still, there aren’t that many apps for how many mobile devices that exist. Especially when you consider that there are over 1,518,207,414 websites.

In other words, there are 759 times more websites than apps, so consider creating one.

If you don’t know how you can always use services like Build Fire.

And in addition to apps, you’ll need to start looking at generating traffic through all voice devices. Phones, watches, and even the smart home assistants that Google is creating leverage voice search.

Using tools like Jetson.ai will help you create a voice version of your website so you can collect sales and leads.

If you don’t think voice search is that important, 50% of searches are now voice-based.

Again, just like an app, I bet you don’t a voice search version of your website.

Question is, are you going to create one first or is your competition?

Change #2: Future generations are more likely to be hooked on Google devices

Do you have a Chromebook? Chances are you don’t.

But if you have kids, or nieces or nephews, ask them if they have ever used a Chromebook.

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z.

Just look at the percentages of schools that use Chromebooks.

In some countries like the United States, 60% of the schools use Chromebooks.

That’s a ridiculously high percentage.

Apple has also been trying to penetrate classrooms, but they haven’t been having the same success as Google.

All this means is that kids are going to grow up using Google devices and fall into their ecosystem.

Sure, social sites like Instagram, Tiktok, or whatever else is new will always be popular, but the chances are these young kids will get to those sites using a Google device.

Even though Google isn’t as sexy as it once was, you shouldn’t take it for granted. It’s not going anywhere, and future generations will continue to leverage them. Just don’t drop your eye on Google and you’ll be fine.

Change #3: Expect Google to buy someone big in the ecommerce space

When you think of ecommerce, what name comes to mind?

I bet you are thinking of Amazon.

We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market.

Even when I’m using a search engine to find something to buy, I usually click on an Amazon listing because we all love their Prime shipping feature.

Google’s been trying to take a piece of that market for years. From shopping actions to Google Shopping nothing has really been too effective.

As consumers, we are just trained to go to Amazon to buy stuff.

And if you aren’t going to Amazon, you are probably going to Walmart or one of their online stores that they own all around the world.

To make matters worse, Walmart has removed all of its products from Google Shopping.

Google hasn’t made any big ecommerce or commerce purchases in general but you can expect that to change.

They may decide to buy a grocery delivery company like Instacart, but knowing them, I believe they will stick with the software, just like most things that they are doing.

Expect them to go after Amazon by helping people create their own ecommerce site. Whether it is through a Shopify acquisition or Bigcommerce or any other platform out there, they want to own the ecommerce market.

It’s going to be too tough to go head-on with Amazon, and that’s I think they will take a different route and go after a platform like Shopify.

If you are selling products online you should, of course, be on Amazon, but don’t rely on them. Make sure you have your own website and look to see what platform play Google makes as you may eventually want to consider moving over to whatever they buy.

Change #4: Google will dominate the hardware industry

And no, I don’t mean they are going to create something better than an iPad or an iPhone.

Apple, at its core, is a hardware company and they are clearly the winner when it comes to producing amazing devices that we use. But there is a big issue with Apple devices and even Samsung devices.

They are expensive.

If you want to buy a brand new iPhone, expect to drop $699 for the lowest model.

Google, on the other hand, does have high-end devices, but they also try and produce affordable devices. They also let other manufacturers use their operating system for their phones.

Their goal isn’t to make the most money per phone. Their goal is to get everyone in the world using their hardware.

Why?

Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads.

It’s a pretty smart move.

I highly recommend that you watch this…

They aren’t just using this strategy with their phones, they are trying to make all of their products affordable. That way people all over the world can afford them.

Because if you live in places like Brazil or India, Apple devices are too expensive, which leads people to choose a Google device.

Less than 5% of the world lives in the United States… the money is in the global markets.

If you are debating which platform to build on, consider Google, even if it isn’t the sexist due to sheer volume. Android’s market share is roughly 87% because of its affordable hardware and partnerships.

Change #5: Expect Google Ads to go offline

Right now you mainly see ads on their search engine.

Yes, you will also find ads on some of their other properties like Maps, but expect them to be everywhere.

For the first time, the 2019 digital ad spend overtook traditional ad dollars in the United States.

But still, ad dollars offline is more than a hundred billion-dollar industry, and that’s just in the United States.

Over the next few years, I bet you’ll see Google dip into offline advertising.

Just think of it this way. Google owns Waymo, a self-driving Uber type of service that is growing fast in popularity.

They have data from the Google devices in your home and the watch on your wrist and they know where you going through Waymo… essentially, they have more data on you than anyone else.

Heck, they are even starting to offer checking accounts.

With all of that data, who better to serve you offline ads? They’ll be able to target people better and make them more relevant.

This will also increase the value (cost) of offline ads as well as online ads in the long run.

Change #6: Search results won’t look the same in the future

You are probably going to hate this change the most, but it will also make their search engine more usable.

They are testing a lot of different ad types.

For example, as a business, you can collect leads through Google.

And eventually, you’ll just be able to book a hotel room right on their search engine without going to the hotel’s website.

The same will happen with mortgages, auto insurance, and many more industries.

This doesn’t mean that SEO will be dead or no one will go to your site from search engines, it just means you will have to adapt.

For example, you can create educational-based content, rank highly, and when people land on your website, you can convert them through sales funnels.

You can also use tools like Hello Bar to create sliders and popups to drive visitors to your money pages.

Conclusion

The future isn’t going to look the same. Companies like Tesla aren’t the only ones who are innovating, most big companies are.

Don’t expect Google to just stay the same and not adapt just like every other tech company is trying to do.

It’s the only way to stay ahead and win.

As marketers and entrepreneurs, Google won’t be the only one disrupting how you are growing your sales and traffic. But instead of getting upset or complaining, accept it.

Be productive with your time and focus on adapting. Because when you are adapting while your competition is complaining, you’ll win.

What other changes do you see Google making in the future?

The post An Inside Look at Google’s Future Plans appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/googles-future/ via https://neilpatel.com

The original post, An Inside Look at Google’s Future Plans, has been shared from https://imtrainingparadise.wordpress.com/2019/11/26/an-inside-look-at-googles-future-plans/ via https://imtrainingparadise.wordpress.com

[marketingcomcaio]

An Inside Look at Google’s Future Plans

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms.

Some of the moves they are making are really going to impact your marketing efforts.

So, what are these non-algorithm changes?

Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

Let’s get started…

Change #1: Google executives are big on “ambient computing”

If you aren’t familiar with the concept of ambient computing, here’s a quick definition:

Ambient computing is a term that encompasses many different concepts. At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it.

In other words, Google wants you to use them 24/7 no matter where you are or what you are doing. They are doing this by integrating products everywhere.

Whether it is Nest, Android devices, Chromebooks, smartwatches, Google Home, or anything else they can drum up.

Because their mission is to spread the usage of all Google related products, it will eventually open up new ways for you to drive traffic and monetize.

An obvious example is to create apps on mobile devices that work on Android phones. Uber, Netflix, and Candy Crush are all examples of apps that work on Android devices.

You already know about apps, but I bet you don’t have one.

To give you an idea of how well you can do with a mobile app, there are roughly 2 million mobile apps, and there are over 13 billion mobile devices.

Of course, a lot of those devices are old or in landfills. But still, there aren’t that many apps for how many mobile devices that exist. Especially when you consider that there are over 1,518,207,414 websites.

In other words, there are 759 times more websites than apps, so consider creating one. 😉

If you don’t know how you can always use services like Build Fire.

And in addition to apps, you’ll need to start looking at generating traffic through all voice devices. Phones, watches, and even the smart home assistants that Google is creating leverage voice search.

Using tools like Jetson.ai will help you create a voice version of your website so you can collect sales and leads.

If you don’t think voice search is that important, 50% of searches are now voice-based.

Again, just like an app, I bet you don’t a voice search version of your website.

Question is, are you going to create one first or is your competition?

Change #2: Future generations are more likely to be hooked on Google devices

Do you have a Chromebook? Chances are you don’t.

But if you have kids, or nieces or nephews, ask them if they have ever used a Chromebook.

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z.

Just look at the percentages of schools that use Chromebooks.

In some countries like the United States, 60% of the schools use Chromebooks.

That’s a ridiculously high percentage.

Apple has also been trying to penetrate classrooms, but they haven’t been having the same success as Google.

All this means is that kids are going to grow up using Google devices and fall into their ecosystem.

Sure, social sites like Instagram, Tiktok, or whatever else is new will always be popular, but the chances are these young kids will get to those sites using a Google device.

Even though Google isn’t as sexy as it once was, you shouldn’t take it for granted. It’s not going anywhere, and future generations will continue to leverage them. Just don’t drop your eye on Google and you’ll be fine.

Change #3: Expect Google to buy someone big in the ecommerce space

When you think of ecommerce, what name comes to mind?

I bet you are thinking of Amazon.

We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market.

Even when I’m using a search engine to find something to buy, I usually click on an Amazon listing because we all love their Prime shipping feature.

Google’s been trying to take a piece of that market for years. From shopping actions to Google Shopping nothing has really been too effective.

As consumers, we are just trained to go to Amazon to buy stuff.

And if you aren’t going to Amazon, you are probably going to Walmart or one of their online stores that they own all around the world.

To make matters worse, Walmart has removed all of its products from Google Shopping.

Google hasn’t made any big ecommerce or commerce purchases in general but you can expect that to change.

They may decide to buy a grocery delivery company like Instacart, but knowing them, I believe they will stick with the software, just like most things that they are doing.

Expect them to go after Amazon by helping people create their own ecommerce site. Whether it is through a Shopify acquisition or Bigcommerce or any other platform out there, they want to own the ecommerce market.

It’s going to be too tough to go head-on with Amazon, and that’s I think they will take a different route and go after a platform like Shopify.

If you are selling products online you should, of course, be on Amazon, but don’t rely on them. Make sure you have your own website and look to see what platform play Google makes as you may eventually want to consider moving over to whatever they buy.

Change #4: Google will dominate the hardware industry

And no, I don’t mean they are going to create something better than an iPad or an iPhone.

Apple, at its core, is a hardware company and they are clearly the winner when it comes to producing amazing devices that we use. But there is a big issue with Apple devices and even Samsung devices.

They are expensive.

If you want to buy a brand new iPhone, expect to drop $699 for the lowest model.

Google, on the other hand, does have high-end devices, but they also try and produce affordable devices. They also let other manufacturers use their operating system for their phones.

Their goal isn’t to make the most money per phone. Their goal is to get everyone in the world using their hardware.

Why?

Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads.

It’s a pretty smart move.

I highly recommend that you watch this…

They aren’t just using this strategy with their phones, they are trying to make all of their products affordable. That way people all over the world can afford them.

Because if you live in places like Brazil or India, Apple devices are too expensive, which leads people to choose a Google device.

Less than 5% of the world lives in the United States… the money is in the global markets.

If you are debating which platform to build on, consider Google, even if it isn’t the sexist due to sheer volume. Android’s market share is roughly 87% because of its affordable hardware and partnerships.

Change #5: Expect Google Ads to go offline

Right now you mainly see ads on their search engine.

Yes, you will also find ads on some of their other properties like Maps, but expect them to be everywhere.

For the first time, the 2019 digital ad spend overtook traditional ad dollars in the United States.

But still, ad dollars offline is more than a hundred billion-dollar industry, and that’s just in the United States.

Over the next few years, I bet you’ll see Google dip into offline advertising.

Just think of it this way. Google owns Waymo, a self-driving Uber type of service that is growing fast in popularity.

They have data from the Google devices in your home and the watch on your wrist and they know where you going through Waymo… essentially, they have more data on you than anyone else.

Heck, they are even starting to offer checking accounts.

With all of that data, who better to serve you offline ads? They’ll be able to target people better and make them more relevant.

This will also increase the value (cost) of offline ads as well as online ads in the long run.

Change #6: Search results won’t look the same in the future

You are probably going to hate this change the most, but it will also make their search engine more usable.

They are testing a lot of different ad types.

For example, as a business, you can collect leads through Google.

And eventually, you’ll just be able to book a hotel room right on their search engine without going to the hotel’s website.

The same will happen with mortgages, auto insurance, and many more industries.

This doesn’t mean that SEO will be dead or no one will go to your site from search engines, it just means you will have to adapt.

For example, you can create educational-based content, rank highly, and when people land on your website, you can convert them through sales funnels.

You can also use tools like Hello Bar to create sliders and popups to drive visitors to your money pages.

Conclusion

The future isn’t going to look the same. Companies like Tesla aren’t the only ones who are innovating, most big companies are.

Don’t expect Google to just stay the same and not adapt just like every other tech company is trying to do.

It’s the only way to stay ahead and win.

As marketers and entrepreneurs, Google won’t be the only one disrupting how you are growing your sales and traffic. But instead of getting upset or complaining, accept it.

Be productive with your time and focus on adapting. Because when you are adapting while your competition is complaining, you’ll win.

What other changes do you see Google making in the future?

The post An Inside Look at Google’s Future Plans appeared first on Neil Patel.

An Inside Look at Google’s Future Plans Publicado primeiro em https://neilpatel.com

[jimmyjohnsmnm]

An Inside Look at Google’s Future Plans

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms.

Some of the moves they are making are really going to impact your marketing efforts.

So, what are these non-algorithm changes?

Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

Let’s get started…

Change #1: Google executives are big on “ambient computing”

If you aren’t familiar with the concept of ambient computing, here’s a quick definition:

Ambient computing is a term that encompasses many different concepts. At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it.

In other words, Google wants you to use them 24/7 no matter where you are or what you are doing. They are doing this by integrating products everywhere.

Whether it is Nest, Android devices, Chromebooks, smartwatches, Google Home, or anything else they can drum up.

Because their mission is to spread the usage of all Google related products, it will eventually open up new ways for you to drive traffic and monetize.

An obvious example is to create apps on mobile devices that work on Android phones. Uber, Netflix, and Candy Crush are all examples of apps that work on Android devices.

You already know about apps, but I bet you don’t have one.

To give you an idea of how well you can do with a mobile app, there are roughly 2 million mobile apps, and there are over 13 billion mobile devices.

Of course, a lot of those devices are old or in landfills. But still, there aren’t that many apps for how many mobile devices that exist. Especially when you consider that there are over 1,518,207,414 websites.

In other words, there are 759 times more websites than apps, so consider creating one. 😉

If you don’t know how you can always use services like Build Fire.

And in addition to apps, you’ll need to start looking at generating traffic through all voice devices. Phones, watches, and even the smart home assistants that Google is creating leverage voice search.

Using tools like Jetson.ai will help you create a voice version of your website so you can collect sales and leads.

If you don’t think voice search is that important, 50% of searches are now voice-based.

Again, just like an app, I bet you don’t a voice search version of your website.

Question is, are you going to create one first or is your competition?

Change #2: Future generations are more likely to be hooked on Google devices

Do you have a Chromebook? Chances are you don’t.

But if you have kids, or nieces or nephews, ask them if they have ever used a Chromebook.

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z.

Just look at the percentages of schools that use Chromebooks.

In some countries like the United States, 60% of the schools use Chromebooks.

That’s a ridiculously high percentage.

Apple has also been trying to penetrate classrooms, but they haven’t been having the same success as Google.

All this means is that kids are going to grow up using Google devices and fall into their ecosystem.

Sure, social sites like Instagram, Tiktok, or whatever else is new will always be popular, but the chances are these young kids will get to those sites using a Google device.

Even though Google isn’t as sexy as it once was, you shouldn’t take it for granted. It’s not going anywhere, and future generations will continue to leverage them. Just don’t drop your eye on Google and you’ll be fine.

Change #3: Expect Google to buy someone big in the ecommerce space

When you think of ecommerce, what name comes to mind?

I bet you are thinking of Amazon.

We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market.

Even when I’m using a search engine to find something to buy, I usually click on an Amazon listing because we all love their Prime shipping feature.

Google’s been trying to take a piece of that market for years. From shopping actions to Google Shopping nothing has really been too effective.

As consumers, we are just trained to go to Amazon to buy stuff.

And if you aren’t going to Amazon, you are probably going to Walmart or one of their online stores that they own all around the world.

To make matters worse, Walmart has removed all of its products from Google Shopping.

Google hasn’t made any big ecommerce or commerce purchases in general but you can expect that to change.

They may decide to buy a grocery delivery company like Instacart, but knowing them, I believe they will stick with the software, just like most things that they are doing.

Expect them to go after Amazon by helping people create their own ecommerce site. Whether it is through a Shopify acquisition or Bigcommerce or any other platform out there, they want to own the ecommerce market.

It’s going to be too tough to go head-on with Amazon, and that’s I think they will take a different route and go after a platform like Shopify.

If you are selling products online you should, of course, be on Amazon, but don’t rely on them. Make sure you have your own website and look to see what platform play Google makes as you may eventually want to consider moving over to whatever they buy.

Change #4: Google will dominate the hardware industry

And no, I don’t mean they are going to create something better than an iPad or an iPhone.

Apple, at its core, is a hardware company and they are clearly the winner when it comes to producing amazing devices that we use. But there is a big issue with Apple devices and even Samsung devices.

They are expensive.

If you want to buy a brand new iPhone, expect to drop $699 for the lowest model.

Google, on the other hand, does have high-end devices, but they also try and produce affordable devices. They also let other manufacturers use their operating system for their phones.

Their goal isn’t to make the most money per phone. Their goal is to get everyone in the world using their hardware.

Why?

Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads.

It’s a pretty smart move.

I highly recommend that you watch this…

They aren’t just using this strategy with their phones, they are trying to make all of their products affordable. That way people all over the world can afford them.

Because if you live in places like Brazil or India, Apple devices are too expensive, which leads people to choose a Google device.

Less than 5% of the world lives in the United States… the money is in the global markets.

If you are debating which platform to build on, consider Google, even if it isn’t the sexist due to sheer volume. Android’s market share is roughly 87% because of its affordable hardware and partnerships.

Change #5: Expect Google Ads to go offline

Right now you mainly see ads on their search engine.

Yes, you will also find ads on some of their other properties like Maps, but expect them to be everywhere.

For the first time, the 2019 digital ad spend overtook traditional ad dollars in the United States.

But still, ad dollars offline is more than a hundred billion-dollar industry, and that’s just in the United States.

Over the next few years, I bet you’ll see Google dip into offline advertising.

Just think of it this way. Google owns Waymo, a self-driving Uber type of service that is growing fast in popularity.

They have data from the Google devices in your home and the watch on your wrist and they know where you going through Waymo… essentially, they have more data on you than anyone else.

Heck, they are even starting to offer checking accounts.

With all of that data, who better to serve you offline ads? They’ll be able to target people better and make them more relevant.

This will also increase the value (cost) of offline ads as well as online ads in the long run.

Change #6: Search results won’t look the same in the future

You are probably going to hate this change the most, but it will also make their search engine more usable.

They are testing a lot of different ad types.

For example, as a business, you can collect leads through Google.

And eventually, you’ll just be able to book a hotel room right on their search engine without going to the hotel’s website.

The same will happen with mortgages, auto insurance, and many more industries.

This doesn’t mean that SEO will be dead or no one will go to your site from search engines, it just means you will have to adapt.

For example, you can create educational-based content, rank highly, and when people land on your website, you can convert them through sales funnels.

You can also use tools like Hello Bar to create sliders and popups to drive visitors to your money pages.

Conclusion

The future isn’t going to look the same. Companies like Tesla aren’t the only ones who are innovating, most big companies are.

Don’t expect Google to just stay the same and not adapt just like every other tech company is trying to do.

It’s the only way to stay ahead and win.

As marketers and entrepreneurs, Google won’t be the only one disrupting how you are growing your sales and traffic. But instead of getting upset or complaining, accept it.

Be productive with your time and focus on adapting. Because when you are adapting while your competition is complaining, you’ll win.

What other changes do you see Google making in the future?

The post An Inside Look at Google’s Future Plans appeared first on Neil Patel.

Original content source: https://ift.tt/2Df8QUN via https://neilpatel.com The post, An Inside Look at Google’s Future Plans, has been shared from https://ift.tt/2XOCeKR via https://ift.tt/2r0Go64

[hostingnewsfeed]

WIRED’s Favorite Gear of 2018: iPhone XR, Google Home Hub, and More

New Post has been published on http://businesswebhostingproviders.com/wireds-favorite-gear-of-2018-iphone-xr-google-home-hub-and-more/

WIRED’s Favorite Gear of 2018: iPhone XR, Google Home Hub, and More

Every trip around the sun, we prod, poke, and test hundreds of products here at WIRED. Most of them are just fine. Not boring—few things are truly boring these days. But a lot of what we see doesn’t register more than a notch or two on the excite-o-meter.

However, every so often, we get a product in our hands that clearly stands out, either by pushing its category forward with some new innovation, or perfecting an established and already noteworthy design. When we get to handle a product like this, it gives us a rush of excitement that makes us want to tell you about it, explain why we love it, argue about why it’s important.

The products below exhibit the new ideas that pushed consumer tech forward during 2018. The list spans the width of our purview, from mobile phones and televisions to transportation, parenting, and the smart home. This is the best gear of the year.

Best Mobile Device: iPhone XR

Phuc Pham

The iPhone XR is not the fastest iPhone you can buy (that would be the XS). It’s also not the iPhone with the best screen (that would be the XS Max) or the best camera (same). The XR is the iPhone with the best battery life however; it delivers 11 hours of juice per charge. It’s also the 2018 iPhone that offers the best value of the Apple’s entire mobile line. And really, that’s the thing that lead us to name the iPhone XR our mobile device of the year. In a market where companies are pushing the capabilities of their phones to the limit and nudging the prices ever higher to match, the iPhone XR presents a more modestly priced ticket to the future. It comes very close to matching the best of the best $1,000 phones, but does so at only $750. Yes, there are even cheaper phone options, but none of them come with Apple’s attentive eye for hardware, software, and user experience. —MC

Best Audio Device: Sony WH1000XM3 Headphones

Sony

After years of trying, Sony’s third-generation WH-1000XM finally matched the noise canceling abilities of Bose top cans, the QC35 II. They still aren’t the perfect wireless headphones (people will have a tough time hearing you on phone calls), but thanks to the inclusion of Sony’s new QN1 chip, the 1000XM3 match or exceed Bose’ ability to silence the outside world in most situations. There are some added perks too. The Sonys are hi-res certified, with roomier and more lively sound than most noise-canceling competitors. They deliver a nice punch of bass when needed too. Somehow, the touch controls are fairly intuitive to use, and the buttons that do exist are easier to find and identify than Sony’s previous XM2s. The real kicker is that they get more than 30 hours of play on a charge; 40 if you turn noise canceling off. —JVC

Best Voice Assistant Product: Google Home Hub

The Google Home Hub ships in October for $149.

Phuc Pham

If you want to clearest picture of how AI could become ambiently accessible throughout your home in the future, look here. Google’s Home Hub has the voice-activated Assistant inside. It can control your smart home devices, answer questions, and play videos and music. And it really is meant to be an “ambient” device. The seven-inch screen flicks on when you ask for it, then disappears into the decor after, either by displaying AI-selected photos you’ve shot with your phone, or by showing the weather or a clock. Google gave its partners a many-month head start to build smart displays, and there were a few that we really like, such as those from JBL and Lenovo. But when we first saw Google’s own solution, it made clear the company’s vision about how these things should look and behave—much like when Google debuted the Pixel phone, which put into focus the company’s thinking about Android hardware. Also, it doesn’t point a camera at you, which we like. Though it’s still imperfect, the Home Hub is a product that makes sense in a category that often seems adrift. —MC

Best in Transportation: Scooters

Halie Chavez

If you saw this transpo development coming, please take my money. This was, improbably, the year of scooter-share. The things showed up on in almost every venture capitalists’ portfolio and on almost every street corner, racking up millions of rides and miles across the world. They’re pretty cheap, they’re fun to ride. I’m nearly even convinced people look sort of fine while they’re riding them? (Is this what Stockholm syndrome feels like?) Don’t get me wrong: The big scooter companies, including Lime, Bird, Uber, Lyft, and Spin, all have important things to work on. Their scooters aren’t lasting long enough on the streets, thanks to vandals and thieves, and many have questioned whether they’re truly safe to ride. (The US Centers for Disease Control is doing a study into that very issue.) It’s also extremely annoying when you finally find one and realize that its battery is dead or its electronics are on the fritz. Plus, the companies need to keep working hand in handlebar with government officials, who are wary of private businesses that want to claim public space for their own. But man, isn’t hopping aboard one of these wheeled steeds nicer than getting stuck in traffic on your way to work again? —AM

Best Home Entertainment Product: LG C8 OLED

LG

LG’s OLED display tech continues to reign over the TV market. It’s the reason why the C8 is our favorite television of 2018—and the same reason we picked the C7 last year. This new LG panel has many of the same problems most every TV has (even the most expensive models), like a confusing remote and poor sound. But nothing can match the visual quality of OLED displays, and LG is still the only company that makes them. Over the next couple of years, OLED should trickle down from high-end televisions into average-priced sets that everyone can afford. Then we’ll all get to see the benefits. The 8 million pixels light themselves up independently, so you don’t need a traditional backlight. You get more vibrant colors and blacks are as inky-dark as possible because each pixels can turn itself completely off. The C8 is expensive (the 55-inch costs $1,697) but the picture is worth it. —JVC

Best Laptop: Microsoft Surface Laptop 2

Microsoft

Frills may be in short supply on the second-generation Surface Laptop, but if you’re taking stock of Windows 10 machines with the same clean lines and portability as the brand new MacBook Air, Microsoft’s updated clamshell sits at the front the crowd. (Plus, that alcantara chassis is handsome.) This year’s pick for the best laptop has an eighth-generation Intel Core processor and a ten-hour battery that bests most other ultraportables. It’s also quite affordable at $999 and, unlike the MacBook Air, the Surface Laptop has a touchscreen. —MC

Best Cord-Cutting Device: Roku Premiere+

Roku

This was supposed to be the year when we finally started casually talking to our TVs. Amazon marched out its Fire TV Cube in the summer and a few Alexa-connected soundbars followed too. Those were neat, but not amazing. Luckily, Roku didn’t even bother to compete there. It stayed the course, making cheap and great media streamers. Its 2018 Premiere and Premiere+ aren’t packed with smart assistant features—you can’t ask the devices to ship you a new toaster. Nope. They have the same simple interface and voice-search remote Rokus have had for a long time, with a few small additions like easier-to-find free movies and TV shows. And unlike that $120 Amazon Cube, Roku’s boxes are each about the size of a fun-size KitKat and can play 4K movies for $50 or less. —JVC

Best Wearable: Apple Watch Series 4

Apple

Apple’s wearable was little more than a curiosity when it first arrived in 2015. Now, four generations and almost four years later, the Apple Watch has grown to become one of the most capable fitness trackers you can buy, and undeniably the best computer you can put on your wrist. This year’s top wearable shows that Apple continues to push its product design forward, watchOS keeps getting faster and more usable, and the addition of sensors that can take an ECG reading makes the device more useful if you’re monitoring your health. Now if only Apple can do something about the Watch’s only truly painful flaw: the single-day battery life. —MC

More Great WIRED Stories

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WIRED’s Favorite Gear of 2018: iPhone XR, Google Home Hub, and More

New Post has been published on http://businesswebhostingproviders.com/wireds-favorite-gear-of-2018-iphone-xr-google-home-hub-and-more/

WIRED’s Favorite Gear of 2018: iPhone XR, Google Home Hub, and More

Every trip around the sun, we prod, poke, and test hundreds of products here at WIRED. Most of them are just fine. Not boring—few things are truly boring these days. But a lot of what we see doesn’t register more than a notch or two on the excite-o-meter.

However, every so often, we get a product in our hands that clearly stands out, either by pushing its category forward with some new innovation, or perfecting an established and already noteworthy design. When we get to handle a product like this, it gives us a rush of excitement that makes us want to tell you about it, explain why we love it, argue about why it’s important.

The products below exhibit the new ideas that pushed consumer tech forward during 2018. The list spans the width of our purview, from mobile phones and televisions to transportation, parenting, and the smart home. This is the best gear of the year.

Best Mobile Device: iPhone XR

Phuc Pham

The iPhone XR is not the fastest iPhone you can buy (that would be the XS). It’s also not the iPhone with the best screen (that would be the XS Max) or the best camera (same). The XR is the iPhone with the best battery life however; it delivers 11 hours of juice per charge. It’s also the 2018 iPhone that offers the best value of the Apple’s entire mobile line. And really, that’s the thing that lead us to name the iPhone XR our mobile device of the year. In a market where companies are pushing the capabilities of their phones to the limit and nudging the prices ever higher to match, the iPhone XR presents a more modestly priced ticket to the future. It comes very close to matching the best of the best $1,000 phones, but does so at only $750. Yes, there are even cheaper phone options, but none of them come with Apple’s attentive eye for hardware, software, and user experience. —MC

Best Audio Device: Sony WH1000XM3 Headphones

Sony

After years of trying, Sony’s third-generation WH-1000XM finally matched the noise canceling abilities of Bose top cans, the QC35 II. They still aren’t the perfect wireless headphones (people will have a tough time hearing you on phone calls), but thanks to the inclusion of Sony’s new QN1 chip, the 1000XM3 match or exceed Bose’ ability to silence the outside world in most situations. There are some added perks too. The Sonys are hi-res certified, with roomier and more lively sound than most noise-canceling competitors. They deliver a nice punch of bass when needed too. Somehow, the touch controls are fairly intuitive to use, and the buttons that do exist are easier to find and identify than Sony’s previous XM2s. The real kicker is that they get more than 30 hours of play on a charge; 40 if you turn noise canceling off. —JVC

Best Voice Assistant Product: Google Home Hub

The Google Home Hub ships in October for $149.

Phuc Pham

If you want to clearest picture of how AI could become ambiently accessible throughout your home in the future, look here. Google’s Home Hub has the voice-activated Assistant inside. It can control your smart home devices, answer questions, and play videos and music. And it really is meant to be an “ambient” device. The seven-inch screen flicks on when you ask for it, then disappears into the decor after, either by displaying AI-selected photos you’ve shot with your phone, or by showing the weather or a clock. Google gave its partners a many-month head start to build smart displays, and there were a few that we really like, such as those from JBL and Lenovo. But when we first saw Google’s own solution, it made clear the company’s vision about how these things should look and behave—much like when Google debuted the Pixel phone, which put into focus the company’s thinking about Android hardware. Also, it doesn’t point a camera at you, which we like. Though it’s still imperfect, the Home Hub is a product that makes sense in a category that often seems adrift. —MC

Best in Transportation: Scooters

Halie Chavez

If you saw this transpo development coming, please take my money. This was, improbably, the year of scooter-share. The things showed up on in almost every venture capitalists’ portfolio and on almost every street corner, racking up millions of rides and miles across the world. They’re pretty cheap, they’re fun to ride. I’m nearly even convinced people look sort of fine while they’re riding them? (Is this what Stockholm syndrome feels like?) Don’t get me wrong: The big scooter companies, including Lime, Bird, Uber, Lyft, and Spin, all have important things to work on. Their scooters aren’t lasting long enough on the streets, thanks to vandals and thieves, and many have questioned whether they’re truly safe to ride. (The US Centers for Disease Control is doing a study into that very issue.) It’s also extremely annoying when you finally find one and realize that its battery is dead or its electronics are on the fritz. Plus, the companies need to keep working hand in handlebar with government officials, who are wary of private businesses that want to claim public space for their own. But man, isn’t hopping aboard one of these wheeled steeds nicer than getting stuck in traffic on your way to work again? —AM

Best Home Entertainment Product: LG C8 OLED

LG

LG’s OLED display tech continues to reign over the TV market. It’s the reason why the C8 is our favorite television of 2018—and the same reason we picked the C7 last year. This new LG panel has many of the same problems most every TV has (even the most expensive models), like a confusing remote and poor sound. But nothing can match the visual quality of OLED displays, and LG is still the only company that makes them. Over the next couple of years, OLED should trickle down from high-end televisions into average-priced sets that everyone can afford. Then we’ll all get to see the benefits. The 8 million pixels light themselves up independently, so you don’t need a traditional backlight. You get more vibrant colors and blacks are as inky-dark as possible because each pixels can turn itself completely off. The C8 is expensive (the 55-inch costs $1,697) but the picture is worth it. —JVC

Best Laptop: Microsoft Surface Laptop 2

Microsoft

Frills may be in short supply on the second-generation Surface Laptop, but if you’re taking stock of Windows 10 machines with the same clean lines and portability as the brand new MacBook Air, Microsoft’s updated clamshell sits at the front the crowd. (Plus, that alcantara chassis is handsome.) This year’s pick for the best laptop has an eighth-generation Intel Core processor and a ten-hour battery that bests most other ultraportables. It’s also quite affordable at $999 and, unlike the MacBook Air, the Surface Laptop has a touchscreen. —MC

Best Cord-Cutting Device: Roku Premiere+

Roku

This was supposed to be the year when we finally started casually talking to our TVs. Amazon marched out its Fire TV Cube in the summer and a few Alexa-connected soundbars followed too. Those were neat, but not amazing. Luckily, Roku didn’t even bother to compete there. It stayed the course, making cheap and great media streamers. Its 2018 Premiere and Premiere+ aren’t packed with smart assistant features—you can’t ask the devices to ship you a new toaster. Nope. They have the same simple interface and voice-search remote Rokus have had for a long time, with a few small additions like easier-to-find free movies and TV shows. And unlike that $120 Amazon Cube, Roku’s boxes are each about the size of a fun-size KitKat and can play 4K movies for $50 or less. —JVC

Best Wearable: Apple Watch Series 4

Apple

Apple’s wearable was little more than a curiosity when it first arrived in 2015. Now, four generations and almost four years later, the Apple Watch has grown to become one of the most capable fitness trackers you can buy, and undeniably the best computer you can put on your wrist. This year’s top wearable shows that Apple continues to push its product design forward, watchOS keeps getting faster and more usable, and the addition of sensors that can take an ECG reading makes the device more useful if you’re monitoring your health. Now if only Apple can do something about the Watch’s only truly painful flaw: the single-day battery life. —MC

More Great WIRED Stories

[awesomecolorfulcollectorwombat]

WIRED’s Favorite Gear of 2018: iPhone XR, Google Home Hub, and More

New Post has been published on http://businesswebhostingproviders.com/wireds-favorite-gear-of-2018-iphone-xr-google-home-hub-and-more/

WIRED’s Favorite Gear of 2018: iPhone XR, Google Home Hub, and More

Every trip around the sun, we prod, poke, and test hundreds of products here at WIRED. Most of them are just fine. Not boring—few things are truly boring these days. But a lot of what we see doesn’t register more than a notch or two on the excite-o-meter.

However, every so often, we get a product in our hands that clearly stands out, either by pushing its category forward with some new innovation, or perfecting an established and already noteworthy design. When we get to handle a product like this, it gives us a rush of excitement that makes us want to tell you about it, explain why we love it, argue about why it’s important.

The products below exhibit the new ideas that pushed consumer tech forward during 2018. The list spans the width of our purview, from mobile phones and televisions to transportation, parenting, and the smart home. This is the best gear of the year.

Best Mobile Device: iPhone XR

Phuc Pham

The iPhone XR is not the fastest iPhone you can buy (that would be the XS). It’s also not the iPhone with the best screen (that would be the XS Max) or the best camera (same). The XR is the iPhone with the best battery life however; it delivers 11 hours of juice per charge. It’s also the 2018 iPhone that offers the best value of the Apple’s entire mobile line. And really, that’s the thing that lead us to name the iPhone XR our mobile device of the year. In a market where companies are pushing the capabilities of their phones to the limit and nudging the prices ever higher to match, the iPhone XR presents a more modestly priced ticket to the future. It comes very close to matching the best of the best $1,000 phones, but does so at only $750. Yes, there are even cheaper phone options, but none of them come with Apple’s attentive eye for hardware, software, and user experience. —MC

Best Audio Device: Sony WH1000XM3 Headphones

Sony

After years of trying, Sony’s third-generation WH-1000XM finally matched the noise canceling abilities of Bose top cans, the QC35 II. They still aren’t the perfect wireless headphones (people will have a tough time hearing you on phone calls), but thanks to the inclusion of Sony’s new QN1 chip, the 1000XM3 match or exceed Bose’ ability to silence the outside world in most situations. There are some added perks too. The Sonys are hi-res certified, with roomier and more lively sound than most noise-canceling competitors. They deliver a nice punch of bass when needed too. Somehow, the touch controls are fairly intuitive to use, and the buttons that do exist are easier to find and identify than Sony’s previous XM2s. The real kicker is that they get more than 30 hours of play on a charge; 40 if you turn noise canceling off. —JVC

Best Voice Assistant Product: Google Home Hub

The Google Home Hub ships in October for $149.

Phuc Pham

If you want to clearest picture of how AI could become ambiently accessible throughout your home in the future, look here. Google’s Home Hub has the voice-activated Assistant inside. It can control your smart home devices, answer questions, and play videos and music. And it really is meant to be an “ambient” device. The seven-inch screen flicks on when you ask for it, then disappears into the decor after, either by displaying AI-selected photos you’ve shot with your phone, or by showing the weather or a clock. Google gave its partners a many-month head start to build smart displays, and there were a few that we really like, such as those from JBL and Lenovo. But when we first saw Google’s own solution, it made clear the company’s vision about how these things should look and behave—much like when Google debuted the Pixel phone, which put into focus the company’s thinking about Android hardware. Also, it doesn’t point a camera at you, which we like. Though it’s still imperfect, the Home Hub is a product that makes sense in a category that often seems adrift. —MC

Best in Transportation: Scooters

Halie Chavez

If you saw this transpo development coming, please take my money. This was, improbably, the year of scooter-share. The things showed up on in almost every venture capitalists’ portfolio and on almost every street corner, racking up millions of rides and miles across the world. They’re pretty cheap, they’re fun to ride. I’m nearly even convinced people look sort of fine while they’re riding them? (Is this what Stockholm syndrome feels like?) Don’t get me wrong: The big scooter companies, including Lime, Bird, Uber, Lyft, and Spin, all have important things to work on. Their scooters aren’t lasting long enough on the streets, thanks to vandals and thieves, and many have questioned whether they’re truly safe to ride. (The US Centers for Disease Control is doing a study into that very issue.) It’s also extremely annoying when you finally find one and realize that its battery is dead or its electronics are on the fritz. Plus, the companies need to keep working hand in handlebar with government officials, who are wary of private businesses that want to claim public space for their own. But man, isn’t hopping aboard one of these wheeled steeds nicer than getting stuck in traffic on your way to work again? —AM

Best Home Entertainment Product: LG C8 OLED

LG

LG’s OLED display tech continues to reign over the TV market. It’s the reason why the C8 is our favorite television of 2018—and the same reason we picked the C7 last year. This new LG panel has many of the same problems most every TV has (even the most expensive models), like a confusing remote and poor sound. But nothing can match the visual quality of OLED displays, and LG is still the only company that makes them. Over the next couple of years, OLED should trickle down from high-end televisions into average-priced sets that everyone can afford. Then we’ll all get to see the benefits. The 8 million pixels light themselves up independently, so you don’t need a traditional backlight. You get more vibrant colors and blacks are as inky-dark as possible because each pixels can turn itself completely off. The C8 is expensive (the 55-inch costs $1,697) but the picture is worth it. —JVC

Best Laptop: Microsoft Surface Laptop 2

Microsoft

Frills may be in short supply on the second-generation Surface Laptop, but if you’re taking stock of Windows 10 machines with the same clean lines and portability as the brand new MacBook Air, Microsoft’s updated clamshell sits at the front the crowd. (Plus, that alcantara chassis is handsome.) This year’s pick for the best laptop has an eighth-generation Intel Core processor and a ten-hour battery that bests most other ultraportables. It’s also quite affordable at $999 and, unlike the MacBook Air, the Surface Laptop has a touchscreen. —MC

Best Cord-Cutting Device: Roku Premiere+

Roku

This was supposed to be the year when we finally started casually talking to our TVs. Amazon marched out its Fire TV Cube in the summer and a few Alexa-connected soundbars followed too. Those were neat, but not amazing. Luckily, Roku didn’t even bother to compete there. It stayed the course, making cheap and great media streamers. Its 2018 Premiere and Premiere+ aren’t packed with smart assistant features—you can’t ask the devices to ship you a new toaster. Nope. They have the same simple interface and voice-search remote Rokus have had for a long time, with a few small additions like easier-to-find free movies and TV shows. And unlike that $120 Amazon Cube, Roku’s boxes are each about the size of a fun-size KitKat and can play 4K movies for $50 or less. —JVC

Best Wearable: Apple Watch Series 4

Apple

Apple’s wearable was little more than a curiosity when it first arrived in 2015. Now, four generations and almost four years later, the Apple Watch has grown to become one of the most capable fitness trackers you can buy, and undeniably the best computer you can put on your wrist. This year’s top wearable shows that Apple continues to push its product design forward, watchOS keeps getting faster and more usable, and the addition of sensors that can take an ECG reading makes the device more useful if you’re monitoring your health. Now if only Apple can do something about the Watch’s only truly painful flaw: the single-day battery life. —MC

More Great WIRED Stories

[sandlerresearch]

Residential Air Purifiers Market by Technology (HEPA Filter, Electrostatic Precipitators, Activated Carbon, Ultraviolet, Ionizers, Ozone Generators), Type (Portable, In-duct) - Global Forecast to 2025 published on

https://www.sandlerresearch.org/residential-air-purifiers-market-by-technology-hepa-filter-electrostatic-precipitators-activated-carbon-ultraviolet-ionizers-ozone-generators-type-portable-in-duct-global-forecast-to-2025.html

Residential Air Purifiers Market by Technology (HEPA Filter, Electrostatic Precipitators, Activated Carbon, Ultraviolet, Ionizers, Ozone Generators), Type (Portable, In-duct) - Global Forecast to 2025

The residential air purifiers market is expected to grow at a CAGR of 8.2 % in the forecast period.

The residential air purifiers market is projected to reach USD 13.6 billion by 2025 from USD 9.2 billion in 2020, at a CAGR of 8.2%. The Residential air purifiers are the most effective devices to improve indoor air quality and to reduce or remove the sources of pollutants and to ventilate with clean air. These are designed to filter the air in a single room or area and reduce indoor air pollution. They offer the advantages of higher efficacy, usability, and improved air quality for healthy breathing. Over the years, residential air purifiers have gained importance among homes and residential buildings with the inclination towards quicker, safer, simpler, and high-end air purifiers, encouraging the growth of the residential air purifiers market. Other factors driving market growth include the rising air pollution levels and increasing urbanization, which have further necessitated the need for better air quality at home. However, the high cost of these products and technical limitations associated with air quality monitoring products are expected to restrain market growth to a certain extent.

Based on technology, the HEPA segment holds the largest market share during the forecast period.

Based on technology, the residential air purifiers market is segmented into HEPA filters (high-efficiency particulate arrestence or high-efficiency particulate air) and other technologies. The other technologies segment comprises electrostatic precipitators, activated carbon, UV filters, and ionic filters. The HEPA segment accounted for the larger market share in 2019. The growing concern for environmental sustainability, increasing public awareness pertaining to the healthcare implications of air pollution, and the growing popularity of smart homes/ambient-assisted living has resulted in the increased adoption of the HEPA technology in the residential air purifiers market.

Based on type, the portable/stand-alone purifiers segment is expected to register the highest CAGR during the forecast period.

Based on type, the residential air purifiers market is segmented into portable/stand-alone purifiers and in-duct purifiers. The portable/stand-alone purifiers segment is expected to witness the highest growth during the forecast period. This is mainly due to the need to remove sources of pollutants or allergens from indoor air, growing popularity of smart homes/ambient-assisted living, and increasing public awareness pertaining to the healthcare implications of air pollution. Furthermore, their installation is cost-effective as compared to the in-duct systems.

By Region, the Asia Pacific region is expected to account for the largest market share in the residential air purifiers market.

Asia Pacific is the largest regional market for residential air purifiers. The fast adoption of advanced indoor air quality monitoring technologies, ongoing technological advancements in the field of particulate sensors, rising public-private funding and investments, and the presence of supportive government regulations are key factor driving the residential air purifiers market in Asia Pacific.

Break of primary participants was as mentioned below:

By Company Type – Tier 1–35%, Tier 2–45% and Tier 3–20%

By Designation – C-level–35%, Director-level–25%, Others–40%

By Region – North America–45%, Europe–30%, Asia Pacific–20%, Latin America- 3%, Middle East and Africa–2%

Key players in the residential air purifiers market

The key players operating in the residential air purifiers market include Daikin Industries, Ltd. (Japan), Sharp Corporation (Japan), Honeywell International Inc. (US), Samsung Electronics Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Koninklijke Philips N.V. (Netherlands), Dyson (UK), Unilever Group (UK), Panasonic Corporation (Japan), Whirlpool Corporation (US), AllerAir Industries Inc. (US), IQAir (Switzerland), WINIX Co., Ltd. (South Korea), Xiaomi Corporation (China), Camfil AB (Sweden), Alen Corporation (US), Airgle Corporation (US), Hunter Pure Air (US), Kent RO Systems Ltd. (India), and HSIL Limited (India).

Research Coverage:

The report analyzes the surgical instrument tracking systems market and aims at estimating the market size and future growth potential of this market based on various segments such as product, distribution channel, and region. The report also includes a product portfolio matrix of various cancer profiling products available in the market. The report also provides a competitive analysis of the key players in this market, along with their company profiles, product offerings, and key market strategies.

Reasons to Buy the Report

The report will enrich established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn would help them, garner a more significant share of the market. Firms purchasing the report could use one or any combination of the below-mentioned strategies to strengthen their position in the market.

This report provides insights into the following pointers:

Market Penetration: Comprehensive information on product portfolios offered by the top players in the global residential air purifiers market. The report analyzes this market by product and distribution channel.

Product Enhancement/Innovation: Detailed insights on upcoming trends and product launches in the global residential air purifiers market

Market Development: Comprehensive information on the lucrative emerging markets by product and distribution channel

Market Diversification: Exhaustive information about new products or product enhancements, growing geographies, recent developments, and investments in the global residential air purifiers market

Competitive Assessment: In-depth assessment of market shares, growth strategies, product offerings, competitive leadership mapping, and capabilities of leading players in the global residential air purifiers market.

[yeskraim]

Samsung TV 2020: every new QLED and LED Samsung TV coming this year

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(Image credit: Samsung)

At a CES 2020 expo full of the major players in the TV market, Samsung managed to keep our attention just for being willing to show off a lot of tech, whether brand new concepts or iterations on existing ones.

We had the near-invisible bezel and fascinating speaker system of the Samsung Q950TS 8K QLED, the swinging form factor of the TikTok-ready Samsung Sero, and even new models for the updated The Frame TV – which now comes in so many sizes that it’s hard to keep track.

There certainly wasn’t a shortage of Samsung this year, then, which is why we’ve brought together every new Samsung TV for 2020 that’s been announced so far. As the world’s biggest seller of televisions, there was always going to be a lot of ground to cover, and this is where it starts.

We’ve only really got firm details on these higher-end TVs, though we’ll be updating this Samsung TV 2020 guide as we learn about more models, and get official confirmation of release dates, pricing, and the like. Scroll on down for what to expect in terms of software and specs, with 2020 and 2019 televisions listed below that.

Best TVs of CES 2020: which screens really caught our eye?

New Samsung TVs for 2020

(Image credit: Future)

Samsung Q950TS 8K AI QLED (available in 65, 75, 85 inches): There’s only one of the three 2020 QLEDs revealed so far, and it’s a real beauty. The Q950TS has a near-invisible bezel for an expansive 99% screen design, and top-of-the-range AI processing, as well as an innovative OTS+ surround sound speaker system built into the frame of the television. HDR10+ is a given too. If you want an 8K TV this year, and cash is no issue, this is likely the set you want.

Find out why we’re excited in this hands-on Samsung Q950TS 8K QLED review.

(Image credit: TechRadar)

Samsung Sero TV (available in 47 inches): The Sero TV has a neat gimmick, being able to rotate 90 degrees to show mobile videos and photos in portrait mode. As an added bonus, anyone with the Samsung Note 10 can do so simply by connecting their handset and rotating it in their hand. Now that’s synergy!

It’s clearly aimed at Tik-Tok and Instagram users, though its niche target audience and approximate $1,600 / £1,230 / AU$2,300 price tag – we know for sure it’s coming to UK and UK, with Australia being uncertain – will likely keep it out of the hands of most.

Check out our hands on Samsung Sero TV review for more on the new set.

(Image credit: TechRadar)

Samsung The Frame TV (now available in 48, 75 inches): The Frame TV already exists, as a great-looking lifestyle model for those wanting to give their television a real touch of class – even if it’s at the expense of other areas. The Frame line got upgraded with a QLED panel in 2019, and 2020 will see it get a new ultra-small 32-inch size and larger-than-ever 75-inch size too.

Check out our take in this hands on Samsung The Frame review.

Samsung TV 2020 technology: the ins and outs

(Image credit: Samsung)

Eyeing up a Samsung TV in 2020? As the largest TV manufacturer in the world, with near enough a third of the global market under its belt, you’re not the only one.

Samsung makes a wide range of smart TVs with its excellent Tizen OS platform, from affordable small TVs and HD goggle boxes to premium 4K QLEDs with dazzling brightness and crystal-sharp displays.

It’s the 8K QLED ranges that are now getting the most attention, though, with Samsung working every year to improve its upscaling from lower-resolution sources, while angling its 1,500-2,000 nits (i.e. very bright) displays as a superior technology to the OLED panels used by much of the competition.

Samsung has been a leading voice in the push for 8K panel technologies, and is continuing that tradition with three new 8K models for 2020, of which only the Q950TS has been officially named – while also bringing 8K HDR10+ exclusively to these televisions.

HDR10+ is Samsung’s open-source answer to Dolby Vision, the dynamic 4K HDR format for visually enhanced televisions shows and films. It’s not quite as widespread as the Dolby version, but it is supported by Amazon Prime Video, in case that’s your primary TV streaming service.

Samsung’s Tizen operating system in use. (Image credit: Samsung)

Last year’s most notable improvement was Samsung’s new ‘Ultra Viewing Angle’ technology, reworking the backlight to ensure improved contrast and color accuracy even at tighter angles – a necessity given the ever-growing screen sizes. We’ve seen it in action, and the screens’ ability to look as sharp and colorful from the side is pretty astounding – even if you’ll likely be watching head-on most of the time.

In 2020, there are other visual improvements we’ve seen on show already, including crisper upscaling that brings out more detail and sharper edges to images not originally intended for 8K.

But there’s also a lot of changes on the audio side, with a new Object Tracking Sound technology (abbreviated as ‘OTS’) for its 4K QLEDs this year, with an even better OTS+ version for the new 8K QLEDs.

Samsung’s new QLEDs nail built-in audio – and other TV brands should take note

As we heard with the Q950TS flagship, OTS+ makes use of an array of audio drivers located around the panel casing – which are housed in the bottom, sides, and top of the television. With this OTS+ array, the set is able to shoot out audio from multiple places, giving a real sense of place to sound as it travels across the screen, rains down from above, or runs off into the distance. It’s really, really good.

Samsung continues to show off its MicroLED panels, too, which feature millions of microscopic blue, red, and green LEDS for an incredible level of color and light control. With a modular design that enables Samsung to create various sizes and aspect ratios – as with The Wall display, which was shown off at CES 2020 in a whopping 292-inch configuration – it shows the start of a flexible future for home cinema, even if it’s going to cost you a lot more than a standard consumer QLED.

Ambient Mode and Samsung’s signature Invisible Cable will help these TVs seamlessly blend into their surroundings (Image Credit: Samsung)

What else do you need to know? Samsung uses its own in-house Bixby smart assistant to varying degrees – Bixby isn’t really anyone’s favorite – but also deploys support for Google Assistant and Alexa for mid-range and premium models, as well as Samsung SmartThings for connecting to other smart home devices. You can check out the best smart TV apps for Samsung too.

Many high-end Samsung sets also feature the OneConnect box, which outsources all of your HDMI, power inputs and the like into a piece of hardware separate from the TV, preventing a mess of cables hanging down from your new display.

Samsung also makes use of an Ambient Mode for its high-end sets, which helps the television to blend in with your decor by mimicking the color and pattern of the wall behind it – as well as stylishly display information on the news, weather, and the like.

2019 also introduced AirPlay 2 support, and an exclusive iTunes movies app for Samsung TVs, which, given the usual Samsung vs Apple rivalry, was odd (if refreshing) to see.

Samsung Designer Series 2019 models

Samsung The Wall (2019). Image Credit: Samsung

Samsung’s Designer Series:

The Wall (now available in 75, 88, 93, 110, 150, 292 inches): Almost too big to be true? The Wall may not fit on most living room walls, but it’s a testament to Samsung’s desire to impress – featuring millions of microscopic LED for a huge level of color contrast and brightness control over each pixel. Made of a modular series of panels, the size is technically variable, though Samsung is still selling it in general size configurations as a starting point.

The first 143-inch model released in late 2018, while a whopping 219-inch version came the year after. The modular design allows for customization, though, and Samsung seems to be leading with different configurations for 2020. Whichever size you’re looking at, you can be sure to expect an absolutely insane price tag. Check out our first look at The Wall by Samsung here.

Samsung The Frame (2018). Image Credit: Samsung

The Frame (available in 43, 49, 55, 65 inches)

US model numbers (and price):  UN43LS003AFXZA ($1,299), UN55LS003AFXZA ($1,999), UN65LS003AFXZA ($2,799) UK model numbers: UE43LS003AUXXU, UE55LS003AUXXU, UE65LS003AUXXU 

Samsung’s classiest TV gets an upgrade with a QLED panel – which feels necessary, given that the picture quality was the only thing letting this gorgeously made hunk of metal down. Blending form and function, this style-focused television may be the most attractive television Samsung has put out. Check out what we thought in our hands on The Frame (2019) review.

Samsung Serif TV (Image Credit: Samsung) (Image credit: Samsung)

Serif TV (available in 43, 49, 55 inches) 

US model numbers (and price): QN55LS01RAFXZA ($1,599)

UK model numbers (and price): QE43LS01RAUXXU (£1,099), QE49LS01RAUXXU (£1,299), QE55LS01RAUXXU (£1,498)

Samsung’s stylish Serif TV also gets a QLED panel upgrade and Ambient Mode this year, hoping to marry looks and picture quality. Mounted on four pointy legs, the set looks straight out of a fashion catalogue – and you can see what we thought of it in our hands on Samsung Serif TV (2019) review.

Samsung QLED 2019 Models

Samsung Q900R QLED TV (Image Credit: Samsung)

Samsung Q900R / Q950R QLED TV (available in 55, 65, 75, 82, and 85-inches) 

US model numbers (and price): QN55Q900RBFXZA ($2,999), QN65Q900RBFXZA ($4,999), QN75Q900RBFXZA ($6,999),  QN82Q900RBFXZA ($9,999), QN85Q900RAFXZA ($14,999) UK model numbers: QE55Q950RBTXXU (£2,999), QE65Q950RBTXXU (£3,699), QE75Q950RBTXXU (£5,399), QE82Q950RBTXXU (£8,699)

Unbelievably, Samsung’s monstrously large 8K TV is still considered a QLED TV. It’s the top of the list for numerous reasons – size and resolution being the most obvious two – but also its ability to use artificial intelligence upscale SD content to 8K HDR. While it’s an absolute beauty to behold, the 65, 75, and 85-inch (or 82-inch in the UK) sizes will put you back a pretty penny, starting at £4,999 / $4,999 (around AU$7,082) for the smallest model. There’s also now a 55-inch model for more mid-sized homes – check our review link below for more info.

 Don’t miss our glowing review of the Samsung Q900R 8K QLED TV 

Samsung Q90 QLED TV (Image Credit: Samsung)

Samsung Q90 QLED TV (available in 55-, 65-, 75-, and 82-inches)

US model numbers (and price):  QN65Q90RAFXZA ($3,499), QN75Q90RAFXZA ($4,999), QN82Q90RAFXZA ($6,499) UK model numbers: QE55Q90RATXXU (£2,099), QE65Q90RATXXU (£2,799), QE75Q90RATXXU (£3,599)

Samsung’s 2019 flagship 4K QLED is the Samsung Q90 QLED TV. Like last year you can expect Ambient Mode and better black levels thanks to its Direct Full Array panel alongside the screen’s insanely iridescent peak brightness. New this year is the addition of ‘Ultra Viewing Angle’ technology, which restructures the TV’s panels so the backlight passes through the panel with lights evenly onto the screen. 

In the UK you get the choice of a smaller 55-inch model, while the US swaps this out with a larger 82-inch.

Intrigued? See our Samsung Q90 QLED TV review

Samsung Q80 QLED TV (Image Credit: Samsung)

Samsung Q85 / Q80 QLED TV (available in 55-, 65-, 75- and 82-inches)

US model numbers (and price): QN55Q80RAFXZA ($1,999), QN65Q80RAFXZA ($2,799), QN75Q80RAFXZA ($3,799) UK model numbers: QE55Q85RATXXU, QE65Q85RATXXU, QE75Q85RATXXU , QE55Q80RATXXU, QE65Q80RATXXU

Moving down the line a bit is Samsung’s Q80 QLED TV. Like the Q90, you’ll see a Direct Full Array panel with a feature set that includes Ambient Mode and the Bixby. The Q80 uses far fewer backlight dimming zones than its Q9FN sibling  but still looks great and has a more affordable price point. In the UK, the alternative Q85 QLED model bundles in the external OneConnect box and tidy transparent cable too, as well as coming in a larger 75-inch size.

Learn more in our Samsung Q85R QLED TV review

Samsung Q70 QLED TV (Image Credit: Samsung)

Samsung Q70 QLED TV (available in 49-, 55-, 65-, 75- and 82-inches) 

US model numbers (and price): QN49Q70RAFXZA ($1,249), QN55Q70RAFXZA ($1,499), QN65Q70RAFXZA ($2,199), QN75Q70RAFXZA ($3,299), QN82Q70RAFXZA ($4,499) UK model numbers: QE49Q70RATXXU (£999), QE55Q70RATXXU (£1,199), QE65Q70RATXXU (£1,699), QE75Q70RATXXU (£2,699), QE82Q70RATXXU (£3,499)

The Samsung Q7FN was the golden ticket to 2018’s QLED line-up. Offering one of the best price-to-performance ratios in the entire line-up, it was the Q7F that roped droves of AV enthusiasts into buying a QLED TV. That said, it could be our TV of the year in 2019 as Samsung has listened to our feedback and swapped the edge-lit display for full array LED-LCD that will definitely improve contrast. 

Learn more in our Samsung Q70 QLED TV review

 Samsung Q60 QLED TV (Image Credit: Samsung) 

Samsung Q60 QLED TV (available in 43-, 49-, 55-, 65-, 75- and 82-inches)  

US model numbers (and price): QN43Q60RAFXZA ($799), QN49Q60RAFXZA ($999), QN55Q60RAFXZA ($1,199), QN65Q60RAFXZA ($1,799), QN75Q60RAFXZA ($2,999), QN82Q60RAFXZA ($3,799) UK model numbers: QE43Q60RATXXU (£699), QE49Q60RATXXU (£759), QE55Q60RATXXU (£869), QE65Q60RATXXU (£1,169), QE75Q60RATXXU, QE82Q60RATXXU (£2,999)

Last up in the QLED line-up is the entry-level Samsung Q60 QLED TV. The Q6-Series began its life as a special edition that Samsung added around the holidays in 2016, and now it appears the TV has claimed a permanent spot in the line-up. The Q60 is a bit less bright overall than the rest of its Quantum Dot-equipped brethren and still uses the old edge-lit design but if you’re looking for some of the same spectacular colors at a spectacular price, the Q60 will be the best place to get it.

Here’s what we thought in our Samsung Q60 QLED TV

Samsung 2019 Premium UHD Models

Samsung RU8000 (available in 49-, 55-, 65-, 75- and 82-inches)  

US model numbers: UN49RU8000FXZA ($799), UN55RU8000FXZA ($999), UN65RU8000FXZA ($1,399), UN75RU8000FXZA ($2,199), UN82RU8000FXZA ($3,199) UK model numbers: UE49RU8000UXXU (£799), UE55RU8000UXXU (£849), UE65RU8000UXXU (£999)

The first highest series in Samsung’s 4K UHD lineup is the RU8000, a sequel to last year’s NU8000. We expect that the RU8000 will use an edge-lit LED LCD panel and a quad-core processor, but that’s yet to be confirmed. Expect both HDR10 and HDR10+ support in addition to Bixby and Samsung’s Smart TV platform. 

Find out more in our Samsung NU8000 review

Samsung RU7300 (Image Credit: Samsung)

Samsung RU7300 (available in 49-, 55- and 65-inches)

US model numbers: UN55RU7300FXZA ($699), UN65RU7300FXZA ($999) UK model numbers: UE55RU7300KXXU (£499), UE55RU7300KXXU (£599), UE65RU7300KXXU (£799)

Underneath the RU8000 is the curved Samsung RU7300. It’s not available in as many sizes as its older sibling, but it should fulfill the niche of a curved screen for folks who want to upgrade to a 4K HDR TV. You’ll likely find the same edge-lit LED LCD panel and processor as the RU8000, but that’s still to be determined. 

Here’s our full review of the mid-range Samsung NU7300

Samsung RU7100 (available in 43-, 49-, 55-, 58-, 65- and 75-inches)

US model numbers: UN43RU7100FXZA ($429), UN50RU7100FXZA ($499),  UN55RU7100FXZA ($599), UN58RU7100FXZA ($649), UN65RU7100FXZA ($899), UN75RU7100FXZA ($1,599)   UK model numbers: UE43RU7100KXXU (£379), UE50RU7100KXXU (£449), UE55RU7100KXXU (£549), UE58RU7100KXXU, UE65RU7100KXXU (£799), UE75RU7100KXXU (£1,299)

The last entry in the RU Series is Samsung’s RU7100. We don’t have a ton of information on Samsung’s lowest-end screen in 2019, but we do know that you’ll have your choice of screen sizes – the RU7100 will come in a 43-, 49-, 55-, 58-, 65- and 75-inch variation.

Check out all of TechRadar’s CES 2020 coverage. We’re live in Las Vegas to bring you all the breaking tech news and launches, plus hands-on reviews of everything from 8K TVs and foldable displays to new phones, laptops and smart home gadgets.

Read More

The post Samsung TV 2020: every new QLED and LED Samsung TV coming this year appeared first on Gadgets To Make Life Easier.

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[reputationiseverything]

An Inside Look at Google’s Future Plans

email marketing in 2017

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms.

Some of the moves they are making are really going to impact your marketing efforts.

So, what are these non-algorithm changes?

Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

Let’s get started…

Change #1: Google executives are big on “ambient computing”

If you aren’t familiar with the concept of ambient computing, here’s a quick definition:

Ambient computing is a term that encompasses many different concepts. At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it.

In other words, Google wants you to use them 24/7 no matter where you are or what you are doing. They are doing this by integrating products everywhere.

Whether it is Nest, Android devices, Chromebooks, smartwatches, Google Home, or anything else they can drum up.

Because their mission is to spread the usage of all Google related products, it will eventually open up new ways for you to drive traffic and monetize.

An obvious example is to create apps on mobile devices that work on Android phones. Uber, Netflix, and Candy Crush are all examples of apps that work on Android devices.

You already know about apps, but I bet you don’t have one.

To give you an idea of how well you can do with a mobile app, there are roughly 2 million mobile apps, and there are over 13 billion mobile devices.

Of course, a lot of those devices are old or in landfills. But still, there aren’t that many apps for how many mobile devices that exist. Especially when you consider that there are over 1,518,207,414 websites.

In other words, there are 759 times more websites than apps, so consider creating one. 😉

If you don’t know how you can always use services like Build Fire.

And in addition to apps, you’ll need to start looking at generating traffic through all voice devices. Phones, watches, and even the smart home assistants that Google is creating leverage voice search.

Using tools like Jetson.ai will help you create a voice version of your website so you can collect sales and leads.

If you don’t think voice search is that important, 50% of searches are now voice-based.

Again, just like an app, I bet you don’t a voice search version of your website.

Question is, are you going to create one first or is your competition?

Change #2: Future generations are more likely to be hooked on Google devices

Do you have a Chromebook? Chances are you don’t.

But if you have kids, or nieces or nephews, ask them if they have ever used a Chromebook.

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z.

Just look at the percentages of schools that use Chromebooks.

In some countries like the United States, 60% of the schools use Chromebooks.

That’s a ridiculously high percentage.

Apple has also been trying to penetrate classrooms, but they haven’t been having the same success as Google.

All this means is that kids are going to grow up using Google devices and fall into their ecosystem.

Sure, social sites like Instagram, Tiktok, or whatever else is new will always be popular, but the chances are these young kids will get to those sites using a Google device.

Even though Google isn’t as sexy as it once was, you shouldn’t take it for granted. It’s not going anywhere, and future generations will continue to leverage them. Just don’t drop your eye on Google and you’ll be fine.

Change #3: Expect Google to buy someone big in the ecommerce space

When you think of ecommerce, what name comes to mind?

I bet you are thinking of Amazon.

We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market.

Even when I’m using a search engine to find something to buy, I usually click on an Amazon listing because we all love their Prime shipping feature.

Google’s been trying to take a piece of that market for years. From shopping actions to Google Shopping nothing has really been too effective.

As consumers, we are just trained to go to Amazon to buy stuff.

And if you aren’t going to Amazon, you are probably going to Walmart or one of their online stores that they own all around the world.

To make matters worse, Walmart has removed all of its products from Google Shopping.

Google hasn’t made any big ecommerce or commerce purchases in general but you can expect that to change.

They may decide to buy a grocery delivery company like Instacart, but knowing them, I believe they will stick with the software, just like most things that they are doing.

Expect them to go after Amazon by helping people create their own ecommerce site. Whether it is through a Shopify acquisition or Bigcommerce or any other platform out there, they want to own the ecommerce market.

It’s going to be too tough to go head-on with Amazon, and that’s I think they will take a different route and go after a platform like Shopify.

If you are selling products online you should, of course, be on Amazon, but don’t rely on them. Make sure you have your own website and look to see what platform play Google makes as you may eventually want to consider moving over to whatever they buy.

Change #4: Google will dominate the hardware industry

And no, I don’t mean they are going to create something better than an iPad or an iPhone.

Apple, at its core, is a hardware company and they are clearly the winner when it comes to producing amazing devices that we use. But there is a big issue with Apple devices and even Samsung devices.

They are expensive.

If you want to buy a brand new iPhone, expect to drop $699 for the lowest model.

Google, on the other hand, does have high-end devices, but they also try and produce affordable devices. They also let other manufacturers use their operating system for their phones.

Their goal isn’t to make the most money per phone. Their goal is to get everyone in the world using their hardware.

Why?

Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads.

It’s a pretty smart move.

I highly recommend that you watch this…

They aren’t just using this strategy with their phones, they are trying to make all of their products affordable. That way people all over the world can afford them.

Because if you live in places like Brazil or India, Apple devices are too expensive, which leads people to choose a Google device.

Less than 5% of the world lives in the United States… the money is in the global markets.

If you are debating which platform to build on, consider Google, even if it isn’t the sexist due to sheer volume. Android’s market share is roughly 87% because of its affordable hardware and partnerships.

Change #5: Expect Google Ads to go offline

Right now you mainly see ads on their search engine.

Yes, you will also find ads on some of their other properties like Maps, but expect them to be everywhere.

For the first time, the 2019 digital ad spend overtook traditional ad dollars in the United States.

But still, ad dollars offline is more than a hundred billion-dollar industry, and that’s just in the United States.

Over the next few years, I bet you’ll see Google dip into offline advertising.

Just think of it this way. Google owns Waymo, a self-driving Uber type of service that is growing fast in popularity.

They have data from the Google devices in your home and the watch on your wrist and they know where you going through Waymo… essentially, they have more data on you than anyone else.

Heck, they are even starting to offer checking accounts.

With all of that data, who better to serve you offline ads? They’ll be able to target people better and make them more relevant.

This will also increase the value (cost) of offline ads as well as online ads in the long run.

Change #6: Search results won’t look the same in the future

You are probably going to hate this change the most, but it will also make their search engine more usable.

They are testing a lot of different ad types.

For example, as a business, you can collect leads through Google.

And eventually, you’ll just be able to book a hotel room right on their search engine without going to the hotel’s website.

The same will happen with mortgages, auto insurance, and many more industries.

This doesn’t mean that SEO will be dead or no one will go to your site from search engines, it just means you will have to adapt.

For example, you can create educational-based content, rank highly, and when people land on your website, you can convert them through sales funnels.

You can also use tools like Hello Bar to create sliders and popups to drive visitors to your money pages.

Conclusion

The future isn’t going to look the same. Companies like Tesla aren’t the only ones who are innovating, most big companies are.

Don’t expect Google to just stay the same and not adapt just like every other tech company is trying to do.

It’s the only way to stay ahead and win.

As marketers and entrepreneurs, Google won’t be the only one disrupting how you are growing your sales and traffic. But instead of getting upset or complaining, accept it.

Be productive with your time and focus on adapting. Because when you are adapting while your competition is complaining, you’ll win.

What other changes do you see Google making in the future?

Google

[reviewandbonuss]

An Inside Look at Google’s Future Plans

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms.

Some of the moves they are making are really going to impact your marketing efforts.

So, what are these non-algorithm changes?

Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

Let’s get started…

Change #1: Google executives are big on “ambient computing”

If you aren’t familiar with the concept of ambient computing, here’s a quick definition:

Ambient computing is a term that encompasses many different concepts. At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it.

In other words, Google wants you to use them 24/7 no matter where you are or what you are doing. They are doing this by integrating products everywhere.

Whether it is Nest, Android devices, Chromebooks, smartwatches, Google Home, or anything else they can drum up.

Because their mission is to spread the usage of all Google related products, it will eventually open up new ways for you to drive traffic and monetize.

An obvious example is to create apps on mobile devices that work on Android phones. Uber, Netflix, and Candy Crush are all examples of apps that work on Android devices.

You already know about apps, but I bet you don’t have one.

To give you an idea of how well you can do with a mobile app, there are roughly 2 million mobile apps, and there are over 13 billion mobile devices.

Of course, a lot of those devices are old or in landfills. But still, there aren’t that many apps for how many mobile devices that exist. Especially when you consider that there are over 1,518,207,414 websites.

In other words, there are 759 times more websites than apps, so consider creating one. 😉

If you don’t know how you can always use services like Build Fire.

And in addition to apps, you’ll need to start looking at generating traffic through all voice devices. Phones, watches, and even the smart home assistants that Google is creating leverage voice search.

Using tools like Jetson.ai will help you create a voice version of your website so you can collect sales and leads.

If you don’t think voice search is that important, 50% of searches are now voice-based.

Again, just like an app, I bet you don’t a voice search version of your website.

Question is, are you going to create one first or is your competition?

Change #2: Future generations are more likely to be hooked on Google devices

Do you have a Chromebook? Chances are you don’t.

But if you have kids, or nieces or nephews, ask them if they have ever used a Chromebook.

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z.

Just look at the percentages of schools that use Chromebooks.

In some countries like the United States, 60% of the schools use Chromebooks.

That’s a ridiculously high percentage.

Apple has also been trying to penetrate classrooms, but they haven’t been having the same success as Google.

All this means is that kids are going to grow up using Google devices and fall into their ecosystem.

Sure, social sites like Instagram, Tiktok, or whatever else is new will always be popular, but the chances are these young kids will get to those sites using a Google device.

Even though Google isn’t as sexy as it once was, you shouldn’t take it for granted. It’s not going anywhere, and future generations will continue to leverage them. Just don’t drop your eye on Google and you’ll be fine.

Change #3: Expect Google to buy someone big in the ecommerce space

When you think of ecommerce, what name comes to mind?

I bet you are thinking of Amazon.

We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market.

Even when I’m using a search engine to find something to buy, I usually click on an Amazon listing because we all love their Prime shipping feature.

Google’s been trying to take a piece of that market for years. From shopping actions to Google Shopping nothing has really been too effective.

As consumers, we are just trained to go to Amazon to buy stuff.

And if you aren’t going to Amazon, you are probably going to Walmart or one of their online stores that they own all around the world.

To make matters worse, Walmart has removed all of its products from Google Shopping.

Google hasn’t made any big ecommerce or commerce purchases in general but you can expect that to change.

They may decide to buy a grocery delivery company like Instacart, but knowing them, I believe they will stick with the software, just like most things that they are doing.

Expect them to go after Amazon by helping people create their own ecommerce site. Whether it is through a Shopify acquisition or Bigcommerce or any other platform out there, they want to own the ecommerce market.

It’s going to be too tough to go head-on with Amazon, and that’s I think they will take a different route and go after a platform like Shopify.

If you are selling products online you should, of course, be on Amazon, but don’t rely on them. Make sure you have your own website and look to see what platform play Google makes as you may eventually want to consider moving over to whatever they buy.

Change #4: Google will dominate the hardware industry

And no, I don’t mean they are going to create something better than an iPad or an iPhone.

Apple, at its core, is a hardware company and they are clearly the winner when it comes to producing amazing devices that we use. But there is a big issue with Apple devices and even Samsung devices.

They are expensive.

If you want to buy a brand new iPhone, expect to drop $699 for the lowest model.

Google, on the other hand, does have high-end devices, but they also try and produce affordable devices. They also let other manufacturers use their operating system for their phones.

Their goal isn’t to make the most money per phone. Their goal is to get everyone in the world using their hardware.

Why?

Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads.

It’s a pretty smart move.

I highly recommend that you watch this…

They aren’t just using this strategy with their phones, they are trying to make all of their products affordable. That way people all over the world can afford them.

Because if you live in places like Brazil or India, Apple devices are too expensive, which leads people to choose a Google device.

Less than 5% of the world lives in the United States… the money is in the global markets.

If you are debating which platform to build on, consider Google, even if it isn’t the sexist due to sheer volume. Android’s market share is roughly 87% because of its affordable hardware and partnerships.

Change #5: Expect Google Ads to go offline

Right now you mainly see ads on their search engine.

Yes, you will also find ads on some of their other properties like Maps, but expect them to be everywhere.

For the first time, the 2019 digital ad spend overtook traditional ad dollars in the United States.

But still, ad dollars offline is more than a hundred billion-dollar industry, and that’s just in the United States.

Over the next few years, I bet you’ll see Google dip into offline advertising.

Just think of it this way. Google owns Waymo, a self-driving Uber type of service that is growing fast in popularity.

They have data from the Google devices in your home and the watch on your wrist and they know where you going through Waymo… essentially, they have more data on you than anyone else.

Heck, they are even starting to offer checking accounts.

With all of that data, who better to serve you offline ads? They’ll be able to target people better and make them more relevant.

This will also increase the value (cost) of offline ads as well as online ads in the long run.

Change #6: Search results won’t look the same in the future

You are probably going to hate this change the most, but it will also make their search engine more usable.

They are testing a lot of different ad types.

For example, as a business, you can collect leads through Google.

And eventually, you’ll just be able to book a hotel room right on their search engine without going to the hotel’s website.

The same will happen with mortgages, auto insurance, and many more industries.

This doesn’t mean that SEO will be dead or no one will go to your site from search engines, it just means you will have to adapt.

For example, you can create educational-based content, rank highly, and when people land on your website, you can convert them through sales funnels.

You can also use tools like Hello Bar to create sliders and popups to drive visitors to your money pages.

Conclusion

The future isn’t going to look the same. Companies like Tesla aren’t the only ones who are innovating, most big companies are.

Don’t expect Google to just stay the same and not adapt just like every other tech company is trying to do.

It’s the only way to stay ahead and win.

As marketers and entrepreneurs, Google won’t be the only one disrupting how you are growing your sales and traffic. But instead of getting upset or complaining, accept it.

Be productive with your time and focus on adapting. Because when you are adapting while your competition is complaining, you’ll win.

What other changes do you see Google making in the future?

The post An Inside Look at Google’s Future Plans appeared first on Neil Patel.

[itssashasharma]

COVID-19 Impact on Global Residential Air Purifiers Market : Increasing urbanization & indoor air pollution

According to our findings, the residential air purifiers market is expected to grow at an approximate CAGR of 8-10% during the next two years. According to our analysis, the below factors are playing a key role in shaping the growth of the global market.

The growing awareness among consumers regarding air purification in the wake of COVID-19 is an opportunity for air purifier retailers to scale up their sales. Some companies are increasing the production of air quality systems with the addition of different technologies such as High-Efficiency Particulate Air (HEPA) filters, photocatalytic purifiers, activated carbon purifiers, and ionic filters.

[131 Pages Report] The residential air purifiers market is projected to reach USD 13.6 billion by 2025 from USD 9.2 billion in 2020, at a CAGR of 8.2% during the forecast period.

The growth of this market is majorly driven by the growing popularity of smart homes, supportive government regulations for effective air pollution monitoring and control, increasing public-private funding for effective air pollution monitoring, rising levels of air pollution worldwide, and increasing public awareness related to the healthcare and environmental implications of air pollution.

Also, the need for an energy-efficient air purifier and R&D being undertaken to bring innovative products to the market is aiding the market growth. However, the high cost of these products and technical limitations associated with air quality monitoring products are expected to restrain the growth of this market during the forecast period.

Market Dynamics

Growing popularity of smart homes

Increasing urbanization and indoor air pollution

Supportive government regulations for effective air pollution monitoring and control

Increasing public awareness pertaining to the healthcare implications of air pollution

COVID-19 Impact on Global Residential Air Purifiers Market

The COVID-19 outbreak has generated major remunerative opportunities for air purifier manufacturers, with high-performance units, comprising HEPA and activated carbon technologies, being highly popular, to minimize the spread of the virus for enclosed spaces. Premium, high-performance air purifiers are capable of filtering out particles up to 1 micron, and the size of the COVID-19 virus is estimated to be around 1.2 microns. Consequently, manufacturers have displayed confidence in being able to provide a solution for indoor environments, during the outbreak, which will sustain demand for the near future.

Get a sample PDF copy of the Report @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=40172748

Based on technology, the residential air purifiers market is segmented into HEPA filters (high-efficiency particulate arrestence or high-efficiency particulate air) and other technologies. The other technologies segment comprises electrostatic precipitators, activated carbon, UV filters, and ionic filters. The HEPA segment accounted for the larger market share in 2019. The growing concern for environmental sustainability, increasing public awareness pertaining to the healthcare implications of air pollution, and the growing popularity of smart homes/ambient-assisted living has resulted in the increased adoption of the HEPA technology in the residential air purifiers market.

The geographical regions mapped in the report are: 1. North America 2. Europe 3. Asia-Pacific 4. RoW 5. Latin America 6. Middle East & Africa

Asia Pacific is the largest regional market for residential air purifiers. The fast adoption of advanced indoor air quality monitoring technologies, ongoing technological advancements in the field of particulate sensors, rising public-private funding and investments, and the presence of supportive government regulations are key factor driving the residential air purifiers market in Asia Pacific.

Get Sample Report @https://www.marketsandmarkets.com/requestsampleNew.asp?id=40172748

Some key players mentioned in the research report are:

The top market players in the global residential air purifiers market include Daikin Industries, Ltd. (Japan), Sharp Corporation (Japan), Honeywell International Inc. (US), Samsung Electronics Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Koninklijke Philips N.V. (Netherlands), Dyson (UK), Unilever Group (UK), Panasonic Corporation (Japan), Whirlpool Corporation (US), AllerAir Industries Inc. (US), IQAir (Switzerland), WINIX Co., Ltd. (South Korea), Xiaomi Corporation (China), Camfil AB (Sweden), Alen Corporation (US), Airgle Corporation (US), Hunter Pure Air (US), Kent RO Systems Ltd. (India), and HSIL Limited (India).

[itssashasharma]

COVID-19 Impact on Global Residential Air Purifiers Market : Increasing urbanization and indoor air pollution

According to our findings, the residential air purifiers market is expected to grow at an approximate CAGR of 8-10% during the next two years. According to our analysis, the below factors are playing a key role in shaping the growth of the global market.

The growing awareness among consumers regarding air purification in the wake of COVID-19 is an opportunity for air purifier retailers to scale up their sales. Some companies are increasing the production of air quality systems with the addition of different technologies such as High-Efficiency Particulate Air (HEPA) filters, photocatalytic purifiers, activated carbon purifiers, and ionic filters.

[131 Pages Report] The residential air purifiers market is projected to reach USD 13.6 billion by 2025 from USD 9.2 billion in 2020, at a CAGR of 8.2% during the forecast period.

The growth of this market is majorly driven by the growing popularity of smart homes, supportive government regulations for effective air pollution monitoring and control, increasing public-private funding for effective air pollution monitoring, rising levels of air pollution worldwide, and increasing public awareness related to the healthcare and environmental implications of air pollution.

Also, the need for an energy-efficient air purifier and R&D being undertaken to bring innovative products to the market is aiding the market growth. However, the high cost of these products and technical limitations associated with air quality monitoring products are expected to restrain the growth of this market during the forecast period.

Market Dynamics

Growing popularity of smart homes

Increasing urbanization and indoor air pollution

Supportive government regulations for effective air pollution monitoring and control

Increasing public awareness pertaining to the healthcare implications of air pollution

COVID-19 Impact on Global Residential Air Purifiers Market

The COVID-19 outbreak has generated major remunerative opportunities for air purifier manufacturers, with high-performance units, comprising HEPA and activated carbon technologies, being highly popular, to minimize the spread of the virus for enclosed spaces. Premium, high-performance air purifiers are capable of filtering out particles up to 1 micron, and the size of the COVID-19 virus is estimated to be around 1.2 microns. Consequently, manufacturers have displayed confidence in being able to provide a solution for indoor environments, during the outbreak, which will sustain demand for the near future.

Get a sample PDF copy of the Report @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=40172748

Based on technology, the residential air purifiers market is segmented into HEPA filters (high-efficiency particulate arrestence or high-efficiency particulate air) and other technologies. The other technologies segment comprises electrostatic precipitators, activated carbon, UV filters, and ionic filters. The HEPA segment accounted for the larger market share in 2019. The growing concern for environmental sustainability, increasing public awareness pertaining to the healthcare implications of air pollution, and the growing popularity of smart homes/ambient-assisted living has resulted in the increased adoption of the HEPA technology in the residential air purifiers market.

The geographical regions mapped in the report are: 1. North America 2. Europe 3. Asia-Pacific 4. RoW 5. Latin America 6. Middle East & Africa

Asia Pacific is the largest regional market for residential air purifiers. The fast adoption of advanced indoor air quality monitoring technologies, ongoing technological advancements in the field of particulate sensors, rising public-private funding and investments, and the presence of supportive government regulations are key factor driving the residential air purifiers market in Asia Pacific.

Get Sample Report @https://www.marketsandmarkets.com/requestsampleNew.asp?id=40172748

Some key players mentioned in the research report are:

The top market players in the global residential air purifiers market include Daikin Industries, Ltd. (Japan), Sharp Corporation (Japan), Honeywell International Inc. (US), Samsung Electronics Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Koninklijke Philips N.V. (Netherlands), Dyson (UK), Unilever Group (UK), Panasonic Corporation (Japan), Whirlpool Corporation (US), AllerAir Industries Inc. (US), IQAir (Switzerland), WINIX Co., Ltd. (South Korea), Xiaomi Corporation (China), Camfil AB (Sweden), Alen Corporation (US), Airgle Corporation (US), Hunter Pure Air (US), Kent RO Systems Ltd. (India), and HSIL Limited (India).

[itssashasharma]

COVID-19 Impact on Global Residential Air Purifiers Market : Increasing urbanization & indoor air pollution

According to our findings, the residential air purifiers market is expected to grow at an approximate CAGR of 8-10% during the next two years. According to our analysis, the below factors are playing a key role in shaping the growth of the global market.

The growing awareness among consumers regarding air purification in the wake of COVID-19 is an opportunity for air purifier retailers to scale up their sales. Some companies are increasing the production of air quality systems with the addition of different technologies such as High-Efficiency Particulate Air (HEPA) filters, photocatalytic purifiers, activated carbon purifiers, and ionic filters.

[131 Pages Report] The residential air purifiers market is projected to reach USD 13.6 billion by 2025 from USD 9.2 billion in 2020, at a CAGR of 8.2% during the forecast period.

The growth of this market is majorly driven by the growing popularity of smart homes, supportive government regulations for effective air pollution monitoring and control, increasing public-private funding for effective air pollution monitoring, rising levels of air pollution worldwide, and increasing public awareness related to the healthcare and environmental implications of air pollution.

Also, the need for an energy-efficient air purifier and R&D being undertaken to bring innovative products to the market is aiding the market growth. However, the high cost of these products and technical limitations associated with air quality monitoring products are expected to restrain the growth of this market during the forecast period.

Market Dynamics

Growing popularity of smart homes

Increasing urbanization and indoor air pollution

Supportive government regulations for effective air pollution monitoring and control

Increasing public awareness pertaining to the healthcare implications of air pollution

COVID-19 Impact on Global Residential Air Purifiers Market

The COVID-19 outbreak has generated major remunerative opportunities for air purifier manufacturers, with high-performance units, comprising HEPA and activated carbon technologies, being highly popular, to minimize the spread of the virus for enclosed spaces. Premium, high-performance air purifiers are capable of filtering out particles up to 1 micron, and the size of the COVID-19 virus is estimated to be around 1.2 microns. Consequently, manufacturers have displayed confidence in being able to provide a solution for indoor environments, during the outbreak, which will sustain demand for the near future. Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=40172748

Based on technology, the residential air purifiers market is segmented into HEPA filters (high-efficiency particulate arrestence or high-efficiency particulate air) and other technologies. The other technologies segment comprises electrostatic precipitators, activated carbon, UV filters, and ionic filters. The HEPA segment accounted for the larger market share in 2019. The growing concern for environmental sustainability, increasing public awareness pertaining to the healthcare implications of air pollution, and the growing popularity of smart homes/ambient-assisted living has resulted in the increased adoption of the HEPA technology in the residential air purifiers market.

The geographical regions mapped in the report are: 1. North America 2. Europe 3. Asia-Pacific 4. RoW 5. Latin America 6. Middle East & Africa

Asia Pacific is the largest regional market for residential air purifiers. The fast adoption of advanced indoor air quality monitoring technologies, ongoing technological advancements in the field of particulate sensors, rising public-private funding and investments, and the presence of supportive government regulations are key factor driving the residential air purifiers market in Asia Pacific.

Request for sample pages @https://www.marketsandmarkets.com/requestsampleNew.asp?id=40172748

Some key players mentioned in the research report are:

The top market players in the global residential air purifiers market include Daikin Industries, Ltd. (Japan), Sharp Corporation (Japan), Honeywell International Inc. (US), Samsung Electronics Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Koninklijke Philips N.V. (Netherlands), Dyson (UK), Unilever Group (UK), Panasonic Corporation (Japan), Whirlpool Corporation (US), AllerAir Industries Inc. (US), IQAir (Switzerland), WINIX Co., Ltd. (South Korea), Xiaomi Corporation (China), Camfil AB (Sweden), Alen Corporation (US), Airgle Corporation (US), Hunter Pure Air (US), Kent RO Systems Ltd. (India), and HSIL Limited (India).