#Attitude and Heading Reference System Market Size

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The global attitude and heading reference system market was valued at USD 788.5 million in 2024 and is projected to experience a CAGR of 5.3% from 2025 to 2034.

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Inertial Systems Market Size, Analyzing Forecasted Outlook and Growth for 2024-2030

Global Info Research announces the release of the report “Global Inertial Systems Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030” . The report is a detailed and comprehensive analysis presented by region and country, type and application. As the market is constantly changing, the report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided. In addition, the report provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

According to our (Global Info Research) latest study, the global Inertial Systems market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period. The Global Info Research report includes an overview of the development of the Inertial Systems industry chain, the market status of Industrial (Attitude Heading Reference System (AHRS), Inertial Positioning and Orientation Systems), Aerospace and Defense (Attitude Heading Reference System (AHRS), Inertial Positioning and Orientation Systems), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Inertial Systems. Regionally, the report analyzes the Inertial Systems markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Inertial Systems market, with robust domestic demand, supportive policies, and a strong manufacturing base. Key Features:

Global Inertial Systems market size and forecasts, in consumption value), sales quantity, and average selling prices, 2019-2029

Global Inertial Systems market size and forecasts by region and country, in consumption value, sales quantity, and average selling prices, 2019-2029

Global Inertial Systems market size and forecasts, by Type and by Application, in consumption value, sales quantity, and average selling prices, 2019-2029

Global Inertial Systems market shares of main players, shipments in revenue, sales quantity, and ASP, 2019-2024

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Inertial Systems

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Inertial Systems market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments.

The report involves analyzing the market at a macro level: Market Sizing and Segmentation: Report collect data on the overall market size, including the sales quantity (K Units), revenue generated, and market share of different by Type:     Attitude Heading Reference System (AHRS)     Inertial Positioning and Orientation Systems     Inertial Measurement Units (IMU) Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Inertial Systems market. Regional Analysis: The report involves examining the Inertial Systems market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets. Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Inertial Systems market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends. The report also involves a more granular approach to Inertial Systems: Company Analysis: Report covers individual Inertial Systems manufacturers, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies. Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Inertial Systems This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application:     Industrial     Aerospace and Defense     Automotive     Other

Technology Analysis: Report covers specific technologies relevant to Inertial Systems. It assesses the current state, advancements, and potential future developments in Inertial Systems areas. Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Inertial Systems market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players. Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

The Main Contents of the Report, includes a total of 15 chapters:

Chapter 1, to describe Optical Tweezers (Mechanobiology Equipment) product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top manufacturers of Optical Tweezers (Mechanobiology Equipment), with price, sales, revenue and global market share of Optical Tweezers (Mechanobiology Equipment) from 2019 to 2024.

Chapter 3, the Optical Tweezers (Mechanobiology Equipment) competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the Optical Tweezers (Mechanobiology Equipment) breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2019 to 2030.

Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2019 to 2030.

Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2017 to 2023.and Optical Tweezers (Mechanobiology Equipment) market forecast, by regions, type and application, with sales and revenue, from 2025 to 2030.

Chapter 12, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.

Chapter 13, the key raw materials and key suppliers, and industry chain of Optical Tweezers (Mechanobiology Equipment).

Chapter 14 and 15, to describe Optical Tweezers (Mechanobiology Equipment) sales channel, distributors, customers, research findings and conclusion.

The analyst presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the Inertial Systems market covers the following areas:

Inertial Systems market sizing

Inertial Systems market forecast

Inertial Systems market industry analysis

Analyze the needs of the global Inertial Systemsbusiness market

Answer the market level of global Inertial Systems

Statistics the annual growth of the global Inertial Systemsproduction market

The main producers of the global Inertial Systemsproduction market

Describe the growth factor that promotes market demand

Global Info Research is a company that digs deep into global industry information to support enterprises with market strategies and in-depth market development analysis reports. We provides market information consulting services in the global region to support enterprise strategic planning and official information reporting, and focuses on customized research, management consulting, IPO consulting, industry chain research, database and top industry services. At the same time, Global Info Research is also a report publisher, a customer and an interest-based suppliers, and is trusted by more than 30,000 companies around the world. We will always carry out all aspects of our business with excellent expertise and experience.

[larebomrglobal]

Attitude and Heading Reference System Market Size, Share 2020, Impressive Industry Growth Report 2027

Attitude and Heading Reference System Market is likely to witness an impressive CAGR of 7% during the forecast period 2021-2027.

The attitude and heading reference system (AHRS) is a multi-axis sensor that uses inertial navigation to calculate the position and speed of an aircraft, i.e. heading, altitude, and yaw. It also outputs flight dynamics information to flight controls, flight deck displays, weather radar antenna platforms, and other aircraft systems. The Attitude and Orientation Reference System (AHRS) refers to the installation of inertial sensors that provide information related to important attitude and heading references to the aircraft. This information may further be relayed to all systems in the entire aircraft that process the information, including flight deck displays, weather radar antennas, flight control units, etc.

A full report of Attitude and Heading Reference System Market available at: https://www.orionmarketreports.com/attitude-and-heading-reference-system-market/59607/

Attitude and Heading Reference System Market – Segmentation

By type

Conventional Attitude and Heading Reference Systems

Air Data Attitude and Heading Reference Systems

GPS-aided Attitude and Heading Reference Systems

By component

Inertial Sensing Unit

Magnetic Sensing Unit

Digital Processing Unit

By end-use

Commercial Aviation

Military Aviation

Marine

Unmanned Vehicle

Key Players

Honeywell International Inc.

Ixblue, Inc.

Lord Microstrain

Moog, Inc.

Meggitt PLC

MEMSic, Inc.

Northrop Grumman Corporation

Rockwell Collins, Inc.

The report covers the following objectives:

Proliferation and maturation of trade in the Attitude and Heading Reference System Market

The market share of the Attitude and Heading Reference System Market, supply and demand ratio, growth revenue, supply chain analysis, and business overview.

Current and future market trends that are influencing the growth opportunities and growth rate of the Attitude and Heading Reference System Market.

Feasibility study, new market insights, company profiles, investment return, revenue (value), and consumption (volume) of the Attitude and Heading Reference System Market.

Recent Developments

Market Overview and growth analysis

Import and Export Overview

Volume Analysis

Current Market Trends and Future Outlook

Market Opportunistic and Attractive Investment Segment

Geographic Coverage

North America Market Size and/or Volume

Latin America Market Size and/or Volume

Europe Market Size and/or Volume

Asia-Pacific Market Size and/or Volume

Rest of the world Market Size and/or Volume

Key Questions Answered by Attitude and Heading Reference System Market Report

What was the Attitude and Heading Reference System Market in 2020 and 2021; what are the estimated growth trends and market forecast (2021-2027).

What will be the CAGR of Aircraft Heat Exchanger Market during the forecast period (2021-2027)?

Which segments (product type/applications/end-user) were most attractive for investments in 2018? How are these segments are expected to grow during the forecast period (2021-2027)?

Which manufacturer/vendor/players in the Attitude and Heading Reference System Market was the market leader in 2018?

Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.

About Us:

Orion Market Reports (OMR) endeavors to provide exclusive blend of qualitative and quantitative market research reports to clients across the globe. Our organization helps both multinational and domestic enterprises to bolster their business by providing in-depth market insights and most reliable future market trends. Our reports address all the major aspects of the markets providing insights and market outlook to global clients.

Media Contact: Company Name: Orion Market Reports Contact Person: Mr. Anurag Tiwari Email: info@orionmarketreports.com Contact no: +91 780-304-0404

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Captain America: The Great Gold Steal

I wrote this up last week because I did not have access to my usual comics files but I figured I could review something that was just a book. So here is a review of the 1968 Captain America novel Captain America: The Great Gold Steal by Ted White, with an introduction by Stan Lee. I really liked it, actually! It was surprisingly good!

This novel features: Cover art of Captain America holding his shield in one hand and a very large gun in the other! A scene where the villains dramatically unmask Captain America and have absolutely no idea who he is! Captain America being extremely, extremely depressed about being in the future! Captain America dropping acid!

(I'm not kidding about the last part. In this novel there is a lot of LSD use. By Captain America. Talk about something the Comics Code wouldn't ever let you put in a comic book. Thank you, 1968.)

Faithful readers may remember that some time ago I posted reviews of Marvel prose novels from the 1970s. There was a line of prose novels featuring everyone's favorite Marvel superheroes, published by Pocket Books in the late 70s; I have reviews of the Iron Man, Captain America, and Avengers entries in the series; I liked the Iron Man one best, and I also have a Doctor Strange one I have not yet read. They're all short and action-packed paperback reads, of varying quality; the only one by anyone you might have heard of is the Avengers one, which was written by David Michelinie, who was actually writing the Avengers run at the time. That one was, um. An experience. 

(Yes, it's "prose novel" because otherwise the assumption is "graphic novel.")

Marvel still publishes prose novels now, of course, also of varying quality; some are new plots and some are straight-up novelizations of comics arcs, which I guess is useful if you want to, say, read Civil War and not look at pictures at the same time. I also have a bunch of those that I could probably review if anyone wants. But, anyway, I personally am particularly intrigued by the older Marvel prose novels, both because the stories are all original and not retellings, and also because I often prefer the characterization found in older comics. And the older prose novels of course use the then-current characterization. So reading a Marvel prose novel from 1979 is like getting to read a brand-new comic from 1979, and that's a whole lot of fun for a nerd like me. Also do you know what's not subject to the Comics Code? Prose novels. So things can happen in these that definitely could not happen in comics of the same era.

This brings me to my current prose novel, which is something else entirely. I mean, okay, not really, it's still a Marvel prose novel. But it's not part of the same line. It's actually a lot older.

Bantam Books actually published Marvel prose novels in the late 60s. Yep, a full decade earlier. They published exactly two, so I'm going to go out on a limb here and say that they were probably not bestsellers. The first one, which I do not own and now sort of want to track down, was an Avengers novel in 1967, The Avengers Battle the Earth-Wrecker. And then in 1968 they published the novel I am currently holding in my hands, Captain America: The Great Gold Steal by Ted White.

(I am still not sure why no one involved in titling this book thought of the word "theft.")

Judging by the back copy, it appears to be about Captain America foiling the villains' dastardly plan to steal gold from the Federal Reserve. Oh boy. Fun.

So this book is from 1968. The modern Marvel universe had kicked off just a few short years ago! Captain America was just getting his own solo book after the end of Tales of Suspense! And here's a novel about him, back when certain elements of his characterization were perhaps a little more flexible than they are today, by which I mean that the cover art -- which the internet informs me was painted by Mitchell Hooks -- is a striking full-body portrait of Captain America, head held high, shield in one hand... and a very large gun in the other. Hell, yeah. Not gonna see that in today's Cap comics, are you? It's amazing and I love it.

(Okay, you might see that in Ults. I'm pretty sure I have seen that in Ults, actually. But this is still cool.)

So the cover art is a definite plus, and apparently it's one of the few reasons anyone has ever heard of this novel. The other reason -- and the reason this is more expensive than the later novels, I assume -- is that Stan Lee's name is slapped on the cover, because he wrote an introduction. (I think I paid about $30 for this. The others were definitely under $20.)

All right. Here we go.

The first page is actually a brief summary of Steve's origin story, but not a version I was familiar with. Steve was born July 9, 1917 (yes, I was surprised too), was orphaned at a young age, and was a student at Columbia University (!) before Rebirth, which in this version is a gradual process that is also extremely body-horror. Steel tubing was inserted into the marrows of his bones. He was fed "high-protein compounds." Then they gave him a chemical that "gave him complete control over every nerve, muscle, and cell in his now-magnificent body." Sweet. Where can I get some of that?

The blurb also confirms his control over his own metabolism as well as his healing factor ("wounds would heal in half the normal time"), which is nice, because sometimes I wonder if canon even remembers the healing factor.

(I don't know why Marvel has this kink for filling people's bones with metal, though. It's not actually empty in there, guys! You need your bone marrow! How else do you want people to make new blood cells?)

The book is dedicated to "Jack Kirby and Stan Lee, without whom there would be no Captain America." Hey, Marvel, Joe Simon would like a word with you. I'm just saying.

The Stan Lee introduction is three paragraphs written in Stan Lee's, um, inimitable, distinctive and extremely florid narrative style -- if you've read any of his work, you know what I mean -- and making the point that Captain America is incredible and you will like him. If you are just discovering him for the first time, you will definitely like him. Okay. Thanks. I guess.

Oddly, the writing style here is substantially different than any of the other Marvel prose novels I've read; it doesn't immediately front-load you with exposition and a cast of colorful superheroes. It opens with a sort of James Bond spy-novel feel, running through a series of unnamed villains and bystanders, and a man who wants nothing more than to talk to Captain America but is killed before he can. Steve comes in halfway through the chapter, and he seems to be written for a reader who doesn't necessarily know who he is, and he isn't introduced as Captain America with his shield flying ahead of him to smite evildoers, or anything like that. He's just a tall, handsome blond guy who is reading a bunch of novels and is unsatisfied by all of them because all he can think of is the past. It's definitely an attitude I would expect from Steve in this era -- he is very much a Man Out Of Time here -- but it's also not how I expected the book to introduce him. You wouldn't even know he was Captain America by the end of the opening chapter, which then ends with a digression about the history of NYC subway tunnels. It's like it wants to appeal to someone who has watched a bunch of Man from UNCLE and just wants to read a cool thriller. Which is not at all what I was expecting.

By the beginning of the second chapter, of course, we discover that Steve is Captain America, as he changes into his uniform. The narration refers to him as Rogers when it's in his POV, if anyone is curious. He apparently keeps the cowl off in the mansion, because the cowl annoys him.

It was not so much that he needed to conceal his identity these days, because for all intents and purposes he had no other identity. Steve Rogers was officially dead, and had been for almost twenty years. Captain America *was* his identity. It was only when he donned the tight-fitting blue uniform with its shield chest-emblem, the red snug-fitting leather boots, and the heavy, yet pressure-sensitive red-leather gauntlets, that he began to feel real -- a complete human being.

Steve? Buddy, are you okay there? You're really not okay, are you, huh?

You see what I mean? They're really hitting the early-canon angst. Hard.

(Also it sounds like his uniform is a few sizes too small.)

We then get an expanded version of the backstory from the beginning excerpt. In this version of canon, Steve actually has an older brother, Alan, who is handsome and athletic and basically amazing, and when they are orphaned they are raised by their aunt and uncle. Steve gets TB twice as a kid, nearly dies from it, and when the stock market crashes, ends up separated from his brother and in an orphanage after his uncle loses everything.

(Honestly if I were writing this book, his brother would be the secret villain. Chekhov's Gun!)

Steve has glasses, gets bullied, is a nerd and an honor student, and studies law at Columbia because he wants to help stop fraudulent business practices and also fight organized crime. Legally, I mean. In a manner relating to law. I guess he's sort of like Daredevil. The lawyer part of Daredevil.

And then he joins Rebirth, and this is the part where I had to put the book down for several minutes, because Erskine's secret chemical, the key to making super-soldiers... is LSD.

Oh my God. You should see my face right now. My expression is, I am sure, indescribable. I'm trying not to wake the dog up laughing.

I just. Holy shit. This book is from 1968 in a way I definitely was not expecting. What the fuck, Marvel?

This project was headed by the brilliant biochemist, Dr. Erskine. His work with the endocrine system, and chemical body control, was well beyond that of his contemporaries. Only he, of all his colleagues, had fathomed the secrets of the Swiss Dr. Hoffman's 1938 discovery -- the mind-controlling LSD-25.

Let's just pause here for a few minutes and contemplate this.

I will point out that Albert Hofmann (yes, the book spelled his name wrong) didn't actually discover that LSD was a hallucinogen until 1943 when he accidentally tried it, but I am positive that 1968 here was a time when Some People were convinced LSD was a wonder drug. I'm still laughing. As far as I can tell, legal manufacturing of it stopped in 1965 so I am pretty sure that the author did not just decide to name a drug that had an ostensible legal therapeutic use, because it wouldn't have still had one by '68.

Anyway, in this version of events, Rebirth is a month-long process that involves a lot of vitamins, physical conditioning and training, and, yes, putting metal in his bones like he's the next Wolverine. They're filling his bones with stainless steel rods to make him stronger. That doesn't seem like a great idea to me, but I am also not sure about dropping acid to gain superpowers. Clearly I am not a genius scientist. Also Erskine knows what DNA is, apparently, because he's just that great. Anyway. Other than the metal, those all seem like relatively normal interventions. So far.

Now Steve has become fairly big and strong (and I guess he still has metal in his bones? this concerns me!) but they need to make him superhuman, so, yes, really, it's time to drop acid. Several pages of this book are devoted to describing Steve's acid trip. His acid trip is amazing and he discovers that he has conscious control of his entire body down to the cellular level. He can control the adrenaline in his bloodstream! He can tighten his muscle fibers! And when he's done tripping he still remembers how to do this, if not exactly on a conscious level, but he can still access the abilities. And that is how you make a super-soldier. It's LSD. Remember, kids, drugs are awesome! Do drugs!

Let's maybe take a few more minutes to think about this.

I just. I have no words. How did anyone at Marvel agree to print this?

I think for the most part superhero origin stories tend not to involve real drugs because people are generally aware that drugs they've heard of won't make you into a superhero. I guess this is what it looks like when you invoke the names of real drugs. They probably wanted something that sounded more realistic but somehow I don't think this was the best way to go. (Radiation, of course, will definitely make you into a superhero but I feel like most people have accepted that as one of the conventions of the genre.)

Anyway, after that Erskine gets killed by Nazis, of course, and Steve goes to war, and for some reason this book contains footnotes by Stan Lee himself listing the comics you can read all of this in. Just like the actual comics do!

We are introduced to Bucky, who for some reason is also from the LES in this version, although not anyone Steve knew before the war, and there is of course a description of Bucky's tragic death and Steve's subsequent icing.

They are really, really stressing the Man Out Of Time thing here:

No other man could have survived so fantastic a voyage through time. And no other man could feel so displaced by time.

He was a man twenty years in his own future. By rights, he should be nearly fifty years old -- nearly twice the age of his fellow Avengers. Yet his mind and his body were not yet thirty.

When the Avengers had brought him back to New York with them and insisted that, as an honored hero of the past, he join them, he felt a sort of melancholy homesickness for his own time and world.

We then get a few paragraphs with the usual being sad that he let Bucky down and got him killed, and also that he misses his family, and that Steve Rogers doesn't exist anymore, and that nobody is alive who remembers him, and that war is hell.

Hey, Steve, maybe the drugs you should do are antidepressants. Just a thought.

Also, this book is 118 pages and we're not out of the origin story flashback until page 34. I think there are some pacing issues here.

Actually, I lied, the flashback keeps going, but now we're up to the Avengers finding him, and I have to say that the list of things Steve finds strange about the future is kind of charming when the future is 1968. Men have long hair! Women have shorter skirts! Everyone is kind of blasé about rocket launches because there have been so many space missions now. (Oh, come on, you haven't even landed on the moon yet, 1968! You're not that blasé.) Color TV! And, excitingly, LPs! You can now listen to 36 minutes of consecutive music. (I actually don't know what previous standard he's describing that is a ten-inch record that holds six minutes a side because I don't think 45s are that big. Yeah, no, I just checked and 45s are seven inches in diameter. Hmm. Oh, never mind. He means 78 rpm, doesn't he? In my defense, the record player my family had when I was a kid didn't play those.)

The description of Steve coming into New York for the first time is definitely written by someone who knows New York, which is fun. There is generally a lot of local flavor to the setting of this book. That’s one of the best parts.

There is a brief summary of Steve's feelings about all the Avengers -- he is most impressed by Thor, which, I mean, fair, he's an actual god -- and Hank telling him all about how he can live in Tony's mansion. With Jarvis. Who Hank says is actually from Flatbush. Apparently Steve spent a lot of time at the NYPL branch at 5th and 42nd trying to catch up on history. And then of course the Avengers ditched him and gave him the Kooky Quartet, and for some reason they're not here right now either so it's just Steve being sad and alone and dealing with this mysterious dead guy. I think probably the book is also done explaining fiat currency now. This is definitely the weirdest Marvel novel I've read.

Anyway, we have now returned to what is ostensibly the actual plot. Steve shows up at the New York Federal Reserve Bank (I guess the theft is happening here and not, like, at Fort Knox) with the gold bullion that the dead guy from the beginning of the book had on him -- I think I got distracted by the LSD bit and forgot to mention that part, but the dead guy was carrying some US government gold -- because the actual plot is that villains are trying to tunnel into the bank vault and steal gold. Steve discovers this after he gets the bank manager to give him a tour. The bank manager tries to refuse, citing security concerns -- Captain America could be anyone under that mask, after all! Steve just smiles and says, "If I removed my mask, would you have any better idea of who I am?" and I guess that's a flawless argument because he gets his tour.

(I'm sorry, all I can think of is that one gif from the JLA cartoon where Lex Luthor bodyswaps with the Flash, announces that now that he's in the Flash's body he's going to discover the Flash's secret identity, then pulls off his own mask, stares at himself in the mirror, and says, "I have no idea who this is.")

Given that the theme of Steve's interior life in this novel is "Steve Rogers died twenty years ago" it seems even more sad that Steve is just walking around basically saying, yeah, well, I'm nobody. And apparently that is being reaffirmed for him by the narrative.

So Steve goes down the tunnels, takes out some of the bad guys, and gets himself knocked out and buried in a collapsing tunnel. Don't worry, he's gonna be fine.

A lot of this book, by the way, is from the POV of random people, like this bank guard who went with Steve into the tunnels:

He had wondered, briefly, if a man like Captain America ever knew the pinch of too many bills, had ever felt desperate over the arrival of yet another mouth to feed. But, of course, Captain America had no family, and would hardly concern himself with such matters. It didn't occur to Thompson to wonder if this in itself might not be something for which to pity Captain America.

Rude. I mean, come on, do we really need random characters telling us Steve is a sad sack whom nobody loves? Steve's already got that covered!  (Also, how does this guy know Captain America has no family?)

Anyway, thanks to the power of LSD, Steve is going into a trance, amping up his metabolism (he loses "several pounds" in a few minutes), and making himself super-strong so he can dig himself out. Hooray. This is definitely how human bodies work. Also LSD. This is definitely how LSD works. Yes.

Steve then finds out that a couple of the guards who were with him in the tunnels died down there and he goes home and eats dinner while stewing in miserable guilt because he was responsible for their deaths. He's really not okay. I'm not sure the book actually understands how not okay they have made him. Then someone from SHIELD is on the phone for him and he is briefly cheered up by the thought that it might be Sharon although I think we should also note that the narrative makes it clear that at this point in canon Steve still doesn't know her name. Remember when that was a thing?

Alas, it is not Sharon; it's just a random SHIELD agent who happens to have information about the plot and asks to meet. Then, as Steve leaves to go to the meeting, we get two pages of exhaustive description about the mansion layout and how it's built relative to the surrounding buildings. It feels like this book was written by a frustrated city planner. But anyway, the meeting is a setup and the villains capture Steve.

They knock Steve out, drug him, take him to their hideout, and tie him to a chair. Except, once again thanks to the power of LSD, the tranquilizer they're using wears off way sooner than they expected and so Steve feigns unconsciousness and listens to them discuss their evil plans.

And then the villains unmask him and I swear it's exactly like that JLA gif:

Rogers heard footsteps scuffing across a thick carpet, and then Sparrow's voice again, almost directly over him. His ears still buzzed, but he fought to catch the elusive familiarity of the man's tone. He wished he dared open his eyes.

"This is a moment which I, personally, have long awaited," Sparrow said, his voice rising in triumph. "*The unmasking of Captain America!*"

Then, his nails scraping along Rogers' face, Sparrow dug his fingers under his cowl, and ripped it back. Rogers felt air strike his exposed cheeks and forehead. Then fingers clutched his blond hair and pulled his head back. "Behold!" Sparrow said.

Raven was first to speak. "Well, I dunno about you, Sparrow, but it rings no bells with me. I never seen him before."

Starling agreed. "His face means nothing to me."

"He could be anybody," said Robin. "What good does this do?"

Sparrow let Rogers' head fall back to his chest, and his voice when he spoke was defeated. "I don't know. Nothing, I guess. I always wondered. I felt, if these guys -- these costumed heroes -- wore masks, it must mean something."

"Captain America was missing for twenty years," Starling said. "That could mean the first one died, and this one took his place. He looks awfully young."

"Perhaps. It doesn't really matter. Let's get going."

(Yes, the villains all have bird-themed codenames. I have no idea why.)

This scene just makes my day. I love dramatic unmaskings. I bet they'd have been a lot happier unmasking Iron Man.

The villains then leave Steve and go to a power plant, where we switch POVs to one of the plant employees and get two entirely unnecessary paragraphs about his racist and anti-Semitic thoughts about his coworkers before the villains murder him. Great. Thanks.

Anyway, the villains cause a blackout, while meanwhile they've left Steve alone with the girl villain, and Steve is busy trying to persuade her that crime doesn't pay. He's moved from the "do you know what they'll do to you in prison?" theme onto "how exactly are you going to spend a billion dollars in gold bullion when it's illegal for civilians to possess? who are you going to do business with?" and then points out that gold is heavy and hard to transport, which is when she gets out a a knife.

The bad guys are off to steal the gold, and Steve has now successfully turned the girl they left him with, because she frees him. Of course, the first thing he does is put the cowl back on.

"Why do you wear that?" she asked.

"The mask?" He smiled. "It gives people something external to concentrate upon."

"But..."

"Without it, I'm just another ordinary-looking man. With it, I become a symbol. For some people it creates awe; for others, fear. Look at me. I'm different now, aren't I? With the mask on."

"Yes," she nodded. "You look -- bigger, somehow. Stronger. Fierce, implacable. You look a little scary."

"Exactly. You no longer see me as a person, but as a thing -- an Avenger. It can be a potent psychological weapon."

"They were so disappointed, when they took your mask off. As though underneath they'd find a famous person."

"Maybe that goes on TV -- handsome playboys, and all that. But I've been anonymous all my life. Even my real name would be meaningless to you, to them. No, the mask is part of the uniform, a psychological device. That's the whole story.

Now: let's get out of here. You have a good deal more to tell me yet, and we can't waste more time."

Bwahaha. In a few years, Steve's going to be pretty surprised about who superheroes are, I think.

STEVE, now: Superheroes definitely aren't secretly handsome playboys! That would be silly! STEVE, after Molecule Man: fuck fuck fuck FUCK FUCK I'm such an idiot

I'm definitely looking forward to that.

Also, not that the issue of Steve's psyche actually recurs after this, but he's once again having the narrative vindicate his belief that Steve Rogers is dead and whoever he is under the cowl doesn't matter. Steve, I don't think this is very healthy.

Steve then tracks down the villains stealing the gold, has some geopolitical thoughts about where the gold could be going (he thinks either South Africa or Russia for the best laundering potential) and then hides himself in the villains' trunk while they drive to Staten Island, which is where they're taking the gold out of the country from.

During the final confrontation, Steve finally gets to see the villains, and he discovers that the one in charge is in fact the director of the Federal Reserve Bank who Steve met at the beginning of this book. Gasp. But that's not all! He's also... the Red Skull!

Honestly, I was kind of surprised; I didn't think this was the kind of book where we'd get any known comic villains, but I guess it's always gotta be the Red Skull. I think he's the only one of Steve's big villains who likes to disguise himself; Zemo has obvious disguise issues and I imagine it's also hard to cover up Zola's Teletubby-esque television body.

Steve shoots one of the villains, because I guess that's what he does in this era of canon.

So the plot wraps up in, like, two pages, because for some reason all these early Marvel novels wrap up very fast. Red Skull, of course, attempts to escape and then disappears and his body is never found. The end.

Well.

That was definitely a book. That I read. Believe it or not, I actually think it was the best of these early Marvel prose novels that I've read so far, even if it was also the absolute weirdest; I thought the thriller-style plot was entertaining, I liked Steve and his Extremely Sad characterization, I obviously enjoy all the identity themes, I liked how very detailed the New York setting was, and I do like how they tried to treat it all seriously. I mean, sure, this did lead to LSD in the super-soldier serum in presumably the name of realism, but I felt like the book was trying to present superheroes in a way that didn't feel silly and also didn't really take for granted that the reader would automatically accept superheroes.

It felt like a book that was written hoping that people who weren't superhero fans would read it, if that makes any sense. And I thought that was interesting, because most modern superhero work that I can think of assumes they've got complete audience buy-in and everyone is willing to suspend their disbelief and we all know the genre conventions and are expecting people running around in brightly-colored spandex. Whereas this is more like a James Bond novel if for some reason James Bond were called upon to defend his decision to wear brightly-colored spandex instead of bespoke suits. But I assume no one read it, because Bantam never published a Marvel book after this one.

If you can actually find a copy of this one for a price you're willing to pay. I recommend it. It was delightful and way more solid than I thought it was going to be.

Also, come on, you know you want to read about Captain America's acid trip.

[businesswriter]

Why Businesses Fail?

Why do businesses fail?

Abstract:

This paper aims to investigate the common reasons of business failure. As economies and organizations are increasingly becoming complex, environment changing more rapidly, and acceptable response times diminishing, the old management structures are simply failing to cope with change and development. The complex, fast evolving, virtual business of this technology driven digital age demands new methods and management systems. This paper has addressed the structure of modern organizations in the context of a fundamental change in organizational structure, which is currently taking place in many businesses in view of their organizations and the deep-rooted requirements and results. Additionally, the paper has discussed the traditional organizational structures and the new evolving ones as well in order to ascertain their relationship with business failure. For this purpose, the paper has outlined in detail the major reasons of business failure among small, medium, and large businesses as well as start-ups. The paper has attached relative real life examples where the international as well as local and regional businesses or their subsidiaries have failed over the years. The prime focus of this paper has been on the European businesses and the impact of their organizational structures on their failure/success.

Key Words:

Business, organizational structures, failure, management, coordination

Introduction:

Business failure is a dynamic term because it is not confined to a set of situations and circumstances as believed and propagated by many analysts. It is a multilayered and multi-faceted phenomenon. Therefore, the question comes to the mind what is a business failure and what constitutes a business failure. There have been countless research studies and surveys probing into the question. Some believe that a business has failed when it files for bankruptcy protection, while for others; filing for bankruptcy is only one component of business failure (J. Watson, Journal of Small Business Management ). According to one school of thought, a business has failed when it reaches a point, where it fails to satisfy the stakeholders of its business including creditors, employees, customers, employers, and suppliers. From entrepreneurial point of view, business failure is dissolution of an entrepreneurial initiative that does not succeed in achieving its goals (W. Weitzel, 1989).

Usually businesses have a life cycle consisting of four stages of introduction, growth, maturity and decline. Businesses and start-ups often face a slow introductory and growth phase, followed by a small maturity phase and reach the last phase too early. The businesses having this kind of life cycle are termed as ‘failed’ by the others (M. J. Ulmer, 1947). Additionally, the businesses that are conceding losses, instead of profits, are termed as failed businesses. Sometimes the reasons can be personal ones such as death, illness or retirement of owner or selling a business to invest in another. In this perspective, business failure is an organization’s inability to exist (L. R. Gaskill, 1993).

Although there is no set criterion as to when a business actually fails, yet Berryman has enlisted certain criteria/parameters. Those parameters, if met, indicate that a business has failed. (1) Earning criterion, this says that a business fails if its return on capital is markedly lower than what is obtainable on the similar investments. (2) Solvency criterion says that a business fails, when its owner withdraws from it voluntarily without paying its obligations. (3) Bankruptcy criterion refers to a situation to describe a failed business that is legally bankrupt. (4) Loss cutting criterion says that a business fails if its owner shut down the organization that is conceding losses in order to avoid further losses (Berryman, ,1982).

Moreover, organizational structures are of utmost importance and play a crucial role for success or failure of a business organization. An organizational structure helps in designating the activities, responsibilities, roles and rules for smooth sailing of a business organization with result-oriented approach. The organizational structures are employed and created in systematic manner in order to divide, categorise, regulate, and co-ordinate activities (Clawson, 2008). The structure of an organization provides a framework in order to organize its resources; influences spatial and power relationships among different components of a business organization (Robert H. Waterman, 1980). Organizational structures have a vast array of benefits such as faster decision-making, improved operative efficiency, increased employee performance, reduced employee conflicts, reduced confusion, better communication, organized activities and reduced stress at workplace among many others (Organizational Structure: Definition and Types, 2021).

Many organizational structures are deployed by different organizations in order to boost their business and fulfil their needs and objectives. Major organizational structures are functional, divisional, flat, matrix, line, network and team-based organizational structures. It is imperative for an organization o pick the right organizational structure, because it plays crucial role for success or failure of that organization.

Organizations with functional structures have specialized groups with specific duties, goals, and rules such as IT, finance, HR etc. This type of structure is usually employed by small to medium enterprises. Every specialized group/department has a manager who is responsible for the activities of that department. An executive who heads many departments supervises the manager (Elina Gurianova, 2015).

Divisional organizational structure groups functions of an organization into divisions, based on products or regions. Each division has its own resources, marketing teams, managers, finance or IT departments. Such organizational structures are employed by large-scale international business organizations (Chapter 11: ORGANIZATIONAL STRUCTURES: CONCEPTS AND F0RMATS, 1993). The failure/ success of one division do not directly affect the overall performance of the parent company. Large companies such as Coca Cola, General Motors, McDonald’s and other big shots follow this structure.

A matrix organizational structure is a mixture of functional and divisional structures. It involves the employees reporting to multiple bosses based on their current projects (Williams). Such a structure is followed by small and medium sized organizations, which have small number of employees. However, this structure can be used by all business organizations of any size and volume (Greenbaum, 1983).

Flat organizational structures are decentralized structures where the employees are given more control and authority to carry out activities. It is a kind of decentralized structure, which is mostly used by start-ups. The employees have access to the top leadership and they communicate directly with their bosses (Kenton, 2021).

The team-based structures are less hierarchical and group employees under different teams. Those teams have complementary skills, work together for common goals and may include the members from different functional groups. The members of teams are expected to work certain hours on the common project and work in their respective functional departments as well (J. Hage, 1971).

Line organizational structure is the most simplest of all structures. The authority flows from top to bottom. The head of department has the control over decision-making process in his department. Line structures enable effective communication, which plays a role in stability of business organization. All of the organizational structures are being used in different parts of the business realm and all of them work in particular situations.

Literature review:

Why do businesses fail-some common reasons:

According to a report, around 82% of first-time European entrepreneurs fail (Mallipeddi, 2019). Start-ups, small and medium enterprises as well as the big shots in business industry all face multiple regulatory and taxation issues in Europe, which make it harder for European businesses to compete with their American and other competitors (Laury H. Bollen, 2005). Many factors are responsible for failure of businesses and we need to look closely at those factors in order to understand the reasons behind failure of businesses. Following are some of the most common reasons and issues that lead to failure of businesses.

Lack of relevant leadership skills:

Effective leadership skills of management and owners of businesses are among the key factors for the success of any business organization of ant scale (Probst, 2005). In the same vein, poor leadership is one of the common reasons among the businesses that fail. As leaders are at the forefront of any organization, they motivate and inspire the others in achievement of organizational goals. Leadership skills refer a collection of behaviours, attitudes, temperaments, abilities, tools and strategies that are employed by leaders, in order to succeed at motivating, directing and persuading members of an organization towards actively participating for the overall success of organization (Adair, 2007). Additionally, the organizational structures lacking in bringing effective leadership at the forefront of decision-making, eventually have to roll back their operations. Moreover, a lack of vision for future in the leadership may pave the way for business failure (Laurie L. Barnes, 2018).

One such example is that of Nokia, a Finnish pioneer of cellular mobile phones in the world. Nokia was a global leader in Mobile phone industry in 2000s. When the arrival of internet caused the other competitor companies to go for data driven and software based innovation in mobile phones, the leadership of Nokia kept focusing on the hardware only (Surowiecki, 2013). In the meanwhile, Steve Jobs launched IPhone, a Smartphone without the keyboard, revolutionizing the whole consumer experience. When Nokia leadership finally decided to compete with android in 2008, it was too late, because the tide had been turned in favour of its competitors. Consequently, Nokia lost customers to its leadership’s hesitation in making the right decisions when they mattered.

Lack of management control:

An effective management plays instrumental role for shaping the successful future for business organization of small, medium or large scale (S. Kale, 1998). A good management having the vision and foresight for future risks and potential profits can pave the way for progress of a business organization. Conversely, poor management strategies and control are said to be the common denominator for failure of businesses across the globe, according to Management Review. Plenty of research studies point out the incompetency of managers of small business organizations for failure (S. Haswell, 1989). The common management related shortcomings include the lack of managerial experience, lack of market-specific experience and unbalanced management experience. The organizations that fail to take up competent managers on their panel are sure to decline eventually. The managers with soft and hard skills and relevant competency in their fields lead to effective delivery of services and achievement of excellence for their organizations (A. V. Bruno, 1987).

One prominent example of business failure due to incompetent management is that of Coors, a successful American Beer manufacturer. When it launched its ‘turn it loose’ campaign in Spain, the management’s incompetency and complacent attitude in choosing the tagline led to its decline. The tagline adopted by Coors in Spanish language, literally meant ‘suffer from diarrhoea’, which did not sit well with the natives. Although Coors managed to have a strong base in Spanish market, yet in this case, the management’s lack of knowledge and research regarding culture and language led to the failure of the campaign at the start (MediaBeacon).  

Communication gap among the internal management:

Effective communication leads a business towards success. Communication is an art, a tool and a strategy that can do wonders for any business organization. It is sharing of ideas, messages, information, strategies, risks among the members of a business organization following particular protocols (Mallett-Hamer, 2005). The organizational structures that maintain a steady stream of communication among all its stakeholders have known to fare well in crunch market competitions. Moreover, internal communication is vital for any business, poor internal communication or inconsistency in communication can be lethal (Sabine Müller, 2014). In a workplace, where different members of a team work together, for completion of a shared goal, effective communication is always important (Hunsaker, 1993). Studies have shown that in the organizations with internal communication gap face a breakdown in the way information is being sent, particularly in top-down hierarchy. The common factors that lead to communication gap in an organization are inappropriate channels/timing of communication, unpleasant work environment, and wrong body language of top hierarchy among many others.

One famous example of communication gap is that of Yahoos’ 2014 data breach scandal. The leadership of Yahoo only admitted in 2016 that hacking attacks in 2014 breached the accounts of its 500 million users. The internal investigations found out that the reasons for large-scale data breach incident of 2014 included failures in communication, management, internal reporting and lack of comprehension in handling the incident (McAndrew, 2018).

Lack of adequate managerial experience:

Inadequate managerial experience of business managers and entrepreneurs is another reason that is common in almost all the businesses that face failure. According to a report lack of managerial experience is the reason that 80% of businesses fail within first five years of their establishment (Clark, 2000). Managerial experience refers to the set of capabilities, aptitude, knowledge, practice and experiences play pivotal role in the success of any business, new or already established (TS Bateman, 1996). Most of the times, the lack of managerial experience is a vice that is faced by small and medium enterprises, because large-scale multinational businesses can easily afford the services of experienced and polished managers (Zuzana Papulová, 2007). The management teachers at the academic institutions play a significant role in this regard. It has been recorded in a research that 71% of bankrupt enterprises reported that one significant internal factor for bankruptcy was lack of general and financial managerial experience (J. Baldwin, 1997).

For example, JCPenny has been a leading department store at one time. It has managed the largest catalog retail business. The stores offer clothes for church, school, work etc. However, the company’s revenue started to shrink when Ron Johnson took over the company and became its CEO. During his tenure as CEO, the company lost 985 million, 1900 employees and closed around 138 stores. This led to the temporary downfall of the company. However, with the new CEO Mike Ullman, the retail store has started to see growth again (Mourdoukoutas, 2017).

Inappropriate pricing strategy:

Unrealistic pricing strategies are a major cause of small to medium sized businesses across Europe. The price a company offers for its products or services must align with and cover all costs with some margin of profit as well. However, the pricing mechanism must not be static and must evolve (Keller, 2009). The two common mistakes regarding pricing are (1) prices are lower than customers’ perceived value of the product, or (2) prices higher than the customers’ perceived value of the product. Another mistake while pricing the products is that the companies fail to segment their customers into clients and professionals (Simon, 2015). Moreover, some companies keep their prices at the same level for too long and do not take into account the changing in costs, customers’ preferences, and market competitiveness, which lead to failure.

An example of inappropriate pricing strategy would be Google Glass’ wearable ‘smart glasses’ launched in 2013-14. Although, Google Glass had many issues such as cultural backlash, privacy issues, yet the sky-high prices was a significant reason for its collapse in 2013-14. Google attempted to associate the product with fashion designers as well. However, the product did not garner many customers (WEIDNER, 2020).

Lack of control on cash flow:

A huge amount of cash flows in and out of every business on daily basis. This cash flow needs to be managed and monitored effectively, because this cash flow is the source of profit, covers bills, and manages surprise expenses needed for growth and innovation. It suggests that cash flow is vital for the growth and health of a business (Florentina-Simona, 2010). Cash input and output flows are categorized under the following headings. Cash flows from operational activity are receivable or payable for unfolding of the main business. This evaluates the amount of cash produced or used by the company during sale or production of goods or services. The cash flow for operational activity is needed to be positive mostly. These are employed for paying dividends, credits, investing in new ventures or reinstating new production capacities (John, 1991). The cash flows for investment activity refer to the cash receivable or payable for buying or selling products, assets or services. These assets or services maintain the operational capacity or insure the future development of any enterprise. The cash flow statements from financial activity represent the cash that is receivable or payable by the company during the movements between the businesses, creditors or debtors. Therefore, this kind of cash flow statement represents net flow of a business organization or company, available for funding (John, 1991). Overall, the cash flow statements provide the details regarding where the money is spent, help in creating excess cash flow, reveal cash planning returns, present the optimum level of cash balance, helps in analysing the working capital (Thakur, 2021).

A positive cash flow refers to the situation where the amount of incoming cash is greater than the amount that go out of company in the form of costs and bills. Most companies aim for positive cash flows, particularly the start-ups and new businesses. A negative cash flow represents that the business is receiving less than what it is spending (Pearson, 1991). Such a business may struggle in covering the immediate bills and may need to borrow money to pay its debts. Poor cash flow will slow down normal operations, future investments and overall future growth of a business. The companies and lenders take long-term negative cash flow as the indicator for credit worthiness, value generation and stability (DelVecchio, 2020). Therefore, the businesses with negative or poor cash flow could find themselves on the brink of disasters, as the lenders or creditors would not be available for lending funds for operational activities.        

Tink Labs, a billionaire start up closed down in 2019. The company tried to pursue growth aggressively. However, the profits of the company could not materialize its vision. Additionally outstanding bills also contributed to Tink Lab’s downfall (Inside the unravelling of Tink Labs, 2019).

Theft of assets in cyber security attacks:

In this age of digitalization, every company or business organization is at the risk of cyber attacks in the form of ransomware, viruses, phishing attacks, Trojan attacks and other related cyber attacks. Today more than 61% of full industry exchanges occur on the internet, so the area prerequisite high quality of security for best exchanges (Rohit Kalakuntla, 2020). Cyber Security refers to the umbrella term for proactive and reactive measures, which focus on confidentiality, integrity and availability of information, contrary to potential vulnerabilities (Mihaela, 2019).The most common categories of cyber security are following. Application security, which refers to keeping the devices and software secure from the cyber attacks. Today the applications are designed while keeping in mind the risks of cyber attacks, because a compromised application may render the important data insecure. Information security focuses on integrity and privacy of data present in storage. Network security centres on the safety of computer networks, while preventing the intruders from carrying out targeted or opportunistic cyber attacks (The Economic Times, 2021).

Cyber security is essential for businesses as it surrounds everything that is concerned with protecting our sensitive data, personally identifiable information (PII), protected health information (PHI), personal information, intellectual property, data, industry and governmental information systems from theft and damage perpetrated by cyberspace criminals and hackers. Cybercrime is a term for any illegal action that uses computer as its main source of commission and theft. The ever-increasing list of cybercrimes includes network intrusion, dissemination of computer viruses as well as computer-based variations of existing crimes such as identity theft, stalking bullying, and terrorism. Some of the major cyber attacks of 2020 in the crucial time of Corona virus pandemic ranged from attacks on international health organizations such as the World Health Organization (WHO) and Magellan Health; to telecommunication applications such as Twitter and Zoom; to hospitality behemoths such as Marriot internationals and MGM Resorts. The security researchers at the firm, Check Point said that ransomware attacks increased by 80% in the UK and 98% in the US, in 2020. It is incumbent on the businesses that function electronically, to have proper security protocols in place for disaster management and recovery in case of a cyber attack. The security measures include strong passwords, effective authentication, firewall, antivirus software, data encryption and backup protocols (Rajasekharaiah, 2020). Most of the businesses targeted for cyber attacks end up following the downhill journey. Additionally, cyber crimes are going to cost businesses $5.2 trillion worldwide across the globe, within five years (Ninth Annual Cost of Cybercrime Study, 2019).

Apple’s iCloud data breach happened in 2014, costing it $500 million. The hackers accessed the company’s online data storage system and posted private photos of celebrities. Apple authorities admitted that the celebrities’ iCloud accounts were broken into, yet they denied any breach into their data security system (Solomon, 2014).

Lack of market research:

Inadequate market research before starting a new business or even expanding an already established line of products can lead to business failure. Whenever a new business organization move towards innovation or starts a new line of products, it is imperative to have a thorough background research regarding market trends, demands of consumers, nature of competitors. The business management and leaders must know what their customers are going to like and how they are going to handle the influx of customers, once a new products hits the market (Hague, 2006 ). A lack of market research often results in mismanagement, indecision or failure of a new venture categorically. The relevant market research helps in making the rights decisions through systemic collection of relevant data. A good market research does not remain limited to collection of data; instead, that data needs to be analysed and interpreted to make successful business decisions in future (Hague, 2006 ). A lack of market intelligence is a sure recipe for business disaster.

An example concerning the lack of market research would be KFC coupon riots. KFC collaborated with Oprah Winfrey to promote a new line of chicken product in 2009. Winfrey announced on her website that she would be giving free coupons to customers; the staff at KFC did not have proper market intelligence on how overwhelming the Oprah effect would be. It resulted in customers being angry when the free coupons did not grant them free chicken. Finally, KFC had to reimburse the customers with rain checks. The incident left a bad taste and a dent on KFC’s reputation (Kludt, 2009).

Bad debt:

Business debt is major contributor and a common denominator (mostly) for businesses that fail, irrespective of their magnitude. Borrowing for expanding or even establishing new businesses is inevitable, which helps in boosting a business organization (Lachowski, 1995). However, due to some external factors such as recession, pandemic or internal factors such as uncontrolled growth, unmanaged costs and decrease in revenue, business debts can take an ugly turn. For ordinary business organizations, bad debt represents the losses that arise from transactions that are made on credit (Lucia Michalkovaa, 2018). The businesses that fail to deal with high debts need to adopt certain organizational changes in order to rectify credit management procedures. There are certain strategies that can be employed in order to get rid of bad business debt such as cutting on costs, increasing revenue (The Financial Situation and Bad Debts of Enterprises in Poland, 1995), and negotiating better terms with creditors, consolidating your debt, setting realistic credit limits, among many others.

Tower Records, the immensely popular music store is the classic example where the bad debts led to bankruptcy of the brand. It took a debt of 110 million USD to expand it into a chain of music business, led to its decline (Sisario, 2018). The business did not anticipate the competition offered by rising online music sources such as Napster or iTunes, and low prices of CDs offered by other companies. Finally, the huge debt led to company’s bankruptcy in 2006, after around 40 years of business.

Hesitation in going for organizational change:

Organizational change is relatively an uphill task for many organizations that have established themselves and made a reputation. Change is inevitable in uncertain, dynamic and variable business circumstances that every business has to go through (Todnem, 2005). In this age of global revolution, technological innovations, shifting democracies, and mounting competition, organization are required to be vigilant in the face of unpredictable work environment (Burnes, 2011). Most of the times, organizations fail to respond to the changing expectations in the business climate and lag behind the other attentive and hawk-eyed competitors. This results in losing customers, decline in sales and altogether failure (in some cases) of organizations (Daft, 2018). Change does not occur in isolation, it is a team effort. Therefore, it is imperative for organizations to install change in systematic manner. It will speed up the process of change, in order to compete with the competitors and to maintain its repute. Certain strategies can speed up the process of organizational change including establishing a sense of urgency, developing a shared vision, empowering people to act upon the vision, forming a guiding coalition, consolidating change and institutionalizing the change (Kotter, 2008).

MySpace used to be a leading social networking site until Facebook came along. The CEO of MySpace Chris DeWolfe met Facebook’s CEO Mark Zukerberg in 2005 for business collaboration. In the meeting, Zukerberg offered to sell Facebook for 75 million USD to MySpace. However, the CEO of MySpace hesitated and rejected the offer. Meanwhile, Facebook grew fast and became one of the leading social networking sites in the next decade. MySpace could not compete with Facebook and started a downhill journey. Finally, in 2011 it fired around 500 employees due to continuous decline in users (Dredge, 2015).

Corruption and malpractices of management:

Corruption encompasses all kinds of fraud, misconduct, price/value manipulation, and other forms of malpractices (Carol Alexander, 2020). Corrupt business organizations and their owners manipulate by starting insider trading, false disclosures, frontrunning, option backdating, bribery and improper execution in order to extract money from ordinary investors and to build false reputation. Such practices ultimately result in failure and collapse of organizations that indulge in these activities. Often times, the corrupt owners and entrepreneurs are sentenced to several years in prison along with gravely damaging the organization’s honour (Paunov, 2016). Corrupt practices often stem from greed and lead to hampering growth, innovation, organization’s sustainability and continuance (D. Athanasouli, 2015).

For example, WorldCom was a telecommunication giant at one time, when it used to handle 50% of US internet traffic and all of the world internet traffic. However, the company started conceding losses in 1999 as the prices started to fall. At that time, the company’s CEO Bernie Ebbers started cooking the books, in order to boost earnings and make the company look valuable. WorldCom started categorising the operating expenses as the long-term capital investments, and started turning its losses into 1.38billion USD. Its competitors grew suspicious, because all of them including AT&T were losing money (Stefano, 2005). Finally, an internal audit returned that WorldCom was inflating its profits. Ebbers was found guilty of fraud and manipulating securities laws. Consequently, he was sentenced to 25 years in jail. The company announced bankruptcy in 2002.

Unrealistic goals:

Setting workable goals for any business is the first step towards growth and success. Goal setting plays a motivational role and inspires the whole organization towards working hard to materialize the set of goals (Goerg, 2015). However, such ambitious and enthusiastic entrepreneurs may end up setting goals that are not practicable. Therefore, it is important to set the goals that are realistic, and within the bounds of unpredictable business culture (McGrath, 1999). This leads to collapse of newly established businesses mostly. Because the young minds are full of all kinds of ideal notions, yet they lack in experience and vision to recognize the probability of meeting those goals.

On the contrary, if goal-setting process is thoroughly thought out and researched, then it can do wonders for the business. For example, large technology firms including Google, Twitter, Facebook, and Intel have started to install goal-setting approaches for providing real tie feedback to their workers (Goerg, 2015). In this way, the inspired workers may lead the firm to completion of goal and ultimately contribute in the success of the organization.

For example, Best Buy purchased 50% stakes in UK mobile phone company Carphone Warehouse in 2010. It set the goal to launch 200 stores in UK. However, upon entering the market, the electronic retailer revised its goal and decided to open only 100 stores in UK, but even the company could even manage this. Finally, in 2011 the company announced that it was going to shut down the 11 stores that the company managed to open. The reason was unrealistic goals in the time of worst economic condition in UK. This fiasco cost the company a whopping 318Million USD (Groth, 2011).

Lack of preliminary cultural knowledge and red tape protocols:

Globalization is on the rise and many international brands keep extending their businesses to different international markets. This requires the international firms and businesses to have knowledge about different cultures in which, they intend to operate their businesses. In this regard cross-cultural communications play strategic role (M. A. Aneas, 2009) for companies that are bound to employ culturally diverse work force. It is important for successful business venture to understand the culture and particularly business culture/behaviour of the country, where you want to establish subsidiary business platform (R. M. Frankel, 2012). For instance, many multinational companies commit the grave mistake of bringing unmodified set of employee management strategies from one culture to the other, without taking into consideration the working behaviour and laws of the host country. This leads to employee turnover and de motivates the remaining employees. Consequently, the operations of the company are hindered and it affects the overall functioning of the company (Dr. Mohan Dass, 2019). Additionally, excess bureaucracy and regulations (red tape) also obstruct dynamic adaptation and entrepreneurial activities of multinational firms in Europe. There has been evidence that administrative red tape in UK hinders many businesses, while their counterparts in USA thrive due to less administrative regulations (Wesley Kaufmann, 2018).

For example, Wal-Mart opened a chain of 84 stores in Germany in 1997. The owners wanted to tap into Germany’s frugal lucrative discount department market. However, it failed to take into account the cultural and government’s layered regulations. Germany’s intricate labour laws, restricted working hours, rows of regulatory red tape made it harder for Walmart to crack the market. For instance, Wal-Mart did not adhere to fair trade practices under German law. The German law prohibited it to sell the goods below cost price, yet Wal-Mart was found guilty of selling goods below cost. Finally, Wal-Mart pulled out of Germany in 2006, at the cost of 1billion USD (Barbaro, 2006).

Poor marketing strategies:

The rise of globalization has transformed the realm of business marketing altogether with the introduction of digital marketing platforms such as social networking sites and other online applications. Most of start-ups and small businesses do not take into account the potential impact and importance of digital platforms for marketing purposes. Marketing realm is constantly changing and according to 67% marketers, marketing is evolving at light speed (Sands, 2014). Multichannel Marketing is on the rise currently, where businesses and start-ups try to engage their customers via multiple channels such as social media sites, electronic and print media etc. However, enthusiastic new start-ups and in some cases small to medium enterprises have lagged behind in their PR strategies, which take a toll on their business growth. According to CBInsights, poor marketing has led to failure of 14% start-ups out of 101 in UK (CBInsights , 2019). Moreover, sometimes well-intentioned marketing campaigns turn out to be biggest blunders, when businesses fail to go through the mandatory three strategic business marketing phases namely planning phase, swot analysis and marketing mix strategy (McDonald, 2006). Poor swot analysis often lead to poor decisions regarding the launch of products and targeted customers.

The American fashion brand, Abercrombie & Fitch, was one of the trendiest and leading names in fashion industry in early 2000s, for casual wear and accessories. Their target clients were the teens, who were impressed by the pop culture of 2000s. However, in 2006 the CEO of A&B came out with a poor marketing statement, which was offensive and scandalous. The CEO said that their target clients were good-looking people and they would prefer to burn their clothes instead of catering to the clients that do not meet the criterion of beauty. This statement was considered poor in taste and led to public criticism. After this fiasco, the store is completely out of touch with its target clients. Now the company is trying hard to rebrand, yet it remains one of the most hated brands in US (Taylor, 2017).

Poor entrepreneurial skills:

Entrepreneurship has positively changed world economies (Quadrini, 2000). Research studies have talked about different factors that influence the success or failure of a business and entrepreneurship is one of them. Effective entrepreneurship skills contribute to growth success of their business (Dafna, 2008). Entrepreneurship skills represent entrepreneurial competence. It refers to a collection of abilities that lead towards sustainable business diversity of organization’s resources and opportunities (Widji Astuti, 2019). Some researchers have described the entrepreneurship as a wide term, with different dimensions. According to Kotzhanova, there are four dimensions of entrepreneurship. They are technical skills, managerial skills, entrepreneurship skills and personal maturity skills (T. Kutzhanova, 2009). Other researchers have included leadership skills and innovation skills in this list as well.

Moreover, there is also a subjective dimension to entrepreneurship skills and their link to business success/failure. The intentions of entrepreneurs play a significant role for growth of a business, which include factors such as financial implications, contributions to community, work family balance, stress and loss of control among many others. The external factors that affect the performance and growth of entrepreneurship initiatives include management capability, funding, shortage of orders, poor product services, marketing capacity among others (Cooney, 2012).

Poor entrepreneurial skills were one of the many reasons that the famous British Home Stores (BHS) went out of business after 88 years of service. In the earlier decades, it enjoyed huge success in UK including a place on FTSC100 index. However, the incompetent entrepreneurs with the lack of creativity could not keep up with the growth standards. The poor shopping environments, personal greed of leadership and recklessness of its owner Sir Phillip Green were the major reasons of its downfall (Quinn, 2016).  Moreover, the debts of £1.3 billion including liabilities of £571 million proved to be the last nail in the costly coffin of BHS. Finally, Sir Philip Green sold the company for £1 to the investors (Curwen, 2016).

Failure to re-align/adapt goals:

Change is the only constant factor in the life cycle of a business enterprise. Usually businesses start with a business model and stick to that model in order to attain certain goals and objectives. However, sometimes the rigidity to stick to unmodified business models and structures may lead to decline an enterprise. In business world, change is inevitable and a prerequisite for growth and success (Cornett, 2011). Additionally, management’s unwillingness to change and adapt the goals is another reason behind slow organizational change. A firm’s routine business strategy turns into its behaviour and it becomes an impediment towards bringing change. The inadequate innovative ability of a business organization can also be a cause of slow or low business adaptation. Such a situation makes it difficult to take risky and critical decisions at the right moments, hence leading to the loss of potential business opportunities (George Wright, 2004).

In this age of digital revolution, the businesses and organizations are required to go digital in their operations. However, statistics have shown that most organizations resist digital transformation and lose potential customers thereof. According to a report, 56% CEOs have admitted that digital transformation has led to increased revenue (Morgan, 2019). Slow change or realignment of goals often lead to losing competition among the competitors that are more inclined to change their policies according to circumstance (Hughes, 2018).

The best example in this regard can be provided by dissecting IBM’s history. The multinational technology company, IBM, was launched in 1960s. It had a breakthrough when it designed a family of computers to cover a complete range of applications. However, in early 1990s the tech giant failed to adjust to the personal computer revolution, heralding the downfall of IBM. Nonetheless, IBM quickly adjusted its policies and priorities, started to work on its shortcomings. Further, its management changed and the new management succeeded in turning around the company’s fortune consequently (Markoff, 1991).

Poor customer support services:

Customer support services have taken the front seat in this technology driven business environment. Instant feedback mechanisms and tools lead to instant reviews of customer services by bloggers, reviewers, analysts and public. Therefore, streamlining customer support services should be priority for businesses and start-ups that are venturing to grow and establish themselves. However, bad customer services may turn the tables for even a throbbing business organization and latest statistics endorse this trend.

Bad customer services cost $62 billion to businesses across the globe annually (Hyken, 2016). Bad customer service is defined as an inability of a business organization in order to meet the expectations of its customers in terms of quality, response time or overall customer experience. Poor customer services can be in any form such as putting customers on hold for too long, using negative language by staff, lack of empathy of agents, asking customers to repeat, rude attitude of agents among others (Bhat). According to Salesforce Research, around 89% of customers are expected to make another purchase after a good customer service experience (Mulcahy, 2020).

Bad customer services may result due to a number of factors including putting wrong people at desks, employee burnout, lack of training of staff members, inclusion of dysfunctional advanced applications, ignoring the value of customers’ time, increased pressure from customers, software errors, etc. Bad customer services often result in loss of customers, loss of profit, loss of employee, increase in debts, negative reputation and overall decline of a business. According to Global Customer Service survey report of Microsoft, 62% customers switched brands due to poor customer services in 2018 (Dynamics, 2018).

A case customer services blunder unlocked during a twitter exchange between an Austrian user and T-Mobile Austria’s official account. The twitter user asked whether the T-Mobile stored the user passwords in clear texts, the official account of the mobile company replied casually in affirmative. It led to a heated discussion on twitter from privacy and ethical perspective. However, the backlash forced the mobile company to announce that they were no longer saving the password details of their users (Kan, 2018).

Discussion:

An organization is a structured social unit, where people work collectively for common goals (R. M. Burton, 2004). The management structures of organizations determine the relationships among various activities and members; subdivides roles, assign roles, responsibilities and authority to perform different tasks. The organizational structures and related activities are required to be coordinated in order to excel in business endeavours (Kuprenas, 2003). Coordination refers to bringing different areas and units together through communication, leadership, IT, marketing, culture, routines, incentives, training and procedures (A. H. Van de Ven, 1976). The major reasons that have been discussed above are the most common among the businesses that have failed over the years, they include

(a) Lack of relative leadership

(b) Lack of management control

(c) Communication gap among the internal management

(d) Lack of adequate managerial experience

(e) Inappropriate pricy strategies

(f) Lack of control on cash flow

(g) Theft of assts in cyber security attacks

(h) Lack of market research

(i) Bad debt

(j) Hesitation in going for organizational change

(k) Corruption and malpractices of management, unrealistic goals

(l) Lack of preliminary cultural knowledge, red tape protocols

(m) Poor marketing strategies

(n) Poor entrepreneurial skills

(o) Failure to re-align goals

(p) Poor customer support services

The business organizations that are discussed above had different organizational structures in place including functional, Divisional, matrix, and flat. For example, Nokia had functional and product based organizational structures in place earlier. It had different functional groups like finance function, human resource function and engineering function. However, the market competition by other mobile companies led Nokia to come up with the new organizational structure that was combination of both functional and divisional structure to put more focus on power, resources and products. Nokia came up with the divisions such as market division, functional groups, and smart devices divisions etc. In the new matrix structure, there was more flexibility for competitiveness. However, during the course of time many issues arose and, Nokia’s market value declined by 90% a few years after Apple’s arrival (Lee, 2013). The core reason behind Nokia’s fiasco revealed by case studies afterwards was its leadership. The temperamental leaders and frightened middle managers of Nokia did not push for the much-needed changes and did not tell the truth for fear of being terminated. It has also been revealed that the top leadership knew that its operating systems could not compete with Apple’s IOS, yet they did not acknowledge it for fear of losing investors, suppliers and customers. The inexperience of middle managers in tackling the issue was also a contributing factor in this fiasco. Instead, the middle managers/leadership lied to the top leadership, which lacked technical competence in order to see through the cover ups of their leaders and managers (Minds, 2018). This led to the management’s failure to re-align goals according to changing market competition. For instance, it was only in 2008 that Nokia’s management thought about entering the software realm. Likewise, there is the example of JCPenny that managed one of the largest retail businesses. However, the new manager Ron Johnson’s tenure as CEO of JCPenny led the company towards decline. Mostly, the reason was the inadequate managerial expertise of CEO; as after his successor Mike Ullman took control, the retail business restarted its uphill journey (Mourdoukoutas, 2017).

In another example, the CEO of WorldCom’s greed and malpractices led to the bankruptcy of the telecommunication giant. As the hierarchical organizational structure of WorldCom offered more authority to the CEO and some board of directors. The board of directors only acted as rubber stamp management and endorsed all the fraudulent activities of CEO in order to create false reputations that helped the organization in obtaining investors (Verma, 2004). However, the European regulators doubted the inflated statistics offered by the management of WorldCom and finally they found out about the discrepancies in their accounts.

Moreover, poor customer services, unrealistic goals and poor market research are somewhat interconnected issues of businesses that play a major role in promotion of business, obtaining new clients, creating sound reputation and overall success/failure of marketing campaigns. KFC, a popular global fast food chain has divisional organizational structure. Such a structure divides organizations into numerous units based on operational requirements. Each division has the responsibility to handle specific operations, campaigns and other stuff. However, such a big shot can also not escape marketing failures, due to poor market research.

For instance, the Oprah Winfrey fiasco where the customers were rendered unsatisfied due to huge influx of customers on free chicken. The marketing team did not anticipate the huge number of customers, did not take into account the social media hype that the campaign obtained (Kludt, 2009). Consequently, the campaign ended up staining the name of popular food chain giant. Further, the issue of unrealistic goals is the major cause of failure of most of start-ups. The over-ambitious newcomers in the field of business often set unrealistic goals for their firms and end up failing in the early duration of businesses (Berryman, ,1982). Such start-ups follow flat structures with little authoritative control over expenses and resources. The example of ‘Best Buy; is fitting in this regard. Although, it was an established firm, yet it failed to gauge the true potential of its operations.

Additionally, IBM also has divisional organizational structure; the divisions are geographic, regional, and product-based. The decision-making is carried out by evaluating and investigating the overall performance of many divisions spread on many geographical/ regional arenas. The structure was the leading technology company with diverse operations and products. However, in late 1990s, the company’s indecision and lack of co-ordinated efforts in going for personal computers jolted the company for a time being. A quick revisit of its policies and realignment of objectives brought the company right on track (Markoff, 1991). The company did not change the organizational structure altogether, instead made the necessary changes to make it more profitable and competitive. Here, we can say that the organizational structures may be one of the contributing factors towards the success/failure of a business. However, the mandatory changes and adaptations can change the situation altogether in terms of reputation and revenue.

Further, the T mobile company is a telecommunication giant; has branches in many European countries including Austria, follows hierarchical structure. As discussed earlier, a hierarchical structure concentrates power in a few stakeholders and given that it is a multinational company, there are many employees. One of the disadvantages of hierarchical structure is that it creates a huge distance between the leaders and employees. The communication gap often leads to issues within the employees, leaders, or investors. Moreover, the training of employees also proves to be somewhat lacking when it comes to dealing with customers and their satisfaction. One such example, where the employees ended up being too blunt with customers happened when Austrian branch of T mobile company’s official twitter account responded that they store the first four letters of their users (Kan, 2018). It led to public backlash and ended with an apology and announcement from the company that it no longer pursued the policy of storing user passwords.

In case of British Home Stores (BHS), the investigators had delved into the real issues that led to its decline and came up with the reasons such as poor administrative control, personal greed of Sir Philip Green, poor risk management and poor corporate governance (J. Stimpson, 2013). Moreover, the consumer market had revolutionized with the digitalization. However, the BHS did not have an online presence. It totally ignored the potential of online shoppers and only relied on shoppers who wanted to shop in-stores (Ruddick, 2016). The business model of BHS did not consider all these facts and certainly did not go for the important changes. The hierarchical structure was being followed by BHS and it created communication issues, governance issues, administrative control issues as well as bad debt. Although, we cannot say that the hierarchical structure was the reason of the retail store, yet it was one of the core-contributing factors. The foundation of policies and activities of a company are dictated under the organizational structure that is being followed by the said company.

Furthermore, the administrative red tape in Europe is the bane for many start-ups and other businesses. Many start-ups and small to medium enterprises in Europe are the victims of over regulations and administrative red tape. They require the reduction of red tape protocols in order to boost competition and remove extra burden from the nascent and established businesses. The former Prime Minister of Finland was also seen to be endorsing the same at a roundtable in Brussels (Europe, 2018). The member of European Young Leaders forum also confessed that red tape slows down businesses and it proves to be the reason behind the failure of countless start-ups (European Young Leaders). In this case we can quote the example of Wal-Mart’s failed initiative in Germany, where the strict regulations of the country’s labour and work ethics was one of the many reasons behind the failure of Wal-Mart. Here, we can see that it is not always the organizational structure, which is responsible for complete failure of an organization. Sometimes, the external matters force the companies and businesses to bend that want to do business in multiple geographical locations (Boyd, 2021).

Next, cyber security measures and recovery systems of business organizations also play a vital role in success of failure in this technology driven age. Many large size businesses are investing in cyber security heavily due to dangerous increase in the number of attempted and successful cyber attacks on them (Rohit Kalakuntla, 2020). The businesses are expected to grow smoothly, where the organizational structure puts more emphasis on the importance installing cyber security measures and software (Mihaela, 2019). According to a global research and advisory firm, Gartner, the worldwide spending on Cybersecurity is estimated to reach $133.7billion by 2022. It means that firms and businesses are taking the issue of cyber security seriously across the globe.

In this case, the apple’s iCloud scandal has been discussed earlier. The cyber security vulnerabilities not only mar the reputation of affected businesses but also hinder the progress and anticipated outcomes of business initiatives. Almost all the giant business chains and stores had been affected by the cyber security challenge in the form of ransom ware attacks, phishing attacks, virus attacks, cloud attacks and IoT attacks among others. Companies like Google, Apple, social media sites (Facebook, Twitter), hotel chains (Marriot Hotels) had been among the most famous ones to be attacked by hackers (Irwin, 2021). Different companies according to their requirements in order to address the issue of cyber security are deploying all of the major organizational structures. The large and multinational firms and businesses can afford dedicated security systems and blockchain systems, while the small to medium and most start-ups are working towards creating secure business environment within their limited resources (McAndrew, 2018). Although, in this age, a business can never be completely secure form potential cyber attacks and threats.

Conclusion:

In the paper the major organizational structures and their potential relationships with the failure of businesses have been discussed. After the discussion, we can safely say that no single organizational structure is perfect for all the organizations. Different organizations, with different sizes, volumes, anticipated goals, requirements, and different rules make use of different organizational structures in their entirety or partially (John J. Fay, 2018). We can say that the organizational structures do play an important role in the smooth sailing of a business, assign duties, responsibilities, and create divisions/departments and so on. Yet, the external and internal issues of organizations also play major role in the success or failure of an initiative. It is also important to note however, an organizational structure should not be rigid. It should have flexibility to be moulded and adapted according to budgetary considerations, evolving goals and changing circumstances of a business enterprise (Charles A. Sennewald, 2016).

We can also conclude that the organizational structures with lesser layers of management sometimes work best for businesses such as horizontal and vertical structures. However, in other instances matrix, flat or lines structures may also be the contributing factors for growth of a business entity. The reasons that have been discussed in the paper are the most common ones for failure of an initiative, campaign, start-up or an established. In order to turn the tables, the business organizations have to be more vigilant and proactive. Best managerial practices are at the heart of successful businesses (A. V. Bruno, 1987).

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[mediaeval-muse]

Academic Book Review

The Professor Is In: The Essential Guide to Turning Your PhD Into a Job. By Karen Kelsky. New York: Three Rivers Press, 2015. Pp. x + 438. $16.

Argument: Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success.  They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.s turn themselves into stronger applicants and land their dream careers.

***Full review under the cut.***

Chapter Breakdown: This book technically has 63 chapters, so I’m going to briefly describe each major section.

Section 1: Dark Times in the Academy Overviews the decline in tenture-track jobs in higher education, as well as the challenges facing PhDs, from adjucting to the feeling of losing one’s identity.

Section 2: Getting Your Head in the Game A guide to the realities of the academic job market, including what it is, what unspoken rules/assumptions are present, what grad students tend not to understand or habits that make them a poor candidate, institution types and rankings, and how to (generally) build yourself up as a candidate.

Section 3: The Nuts and Bolts of a Competitive Record Covers the importance of building a CV, getting teaching experience, publishing, obtaining grants, cultivating references, and going to conferences. Also contains advice on how to take control of these situations.

Section 4: Job Documents That Work Advice on how to compose cover letters, CVs, teaching statements, evidence of teaching effectiveness, research statements, diversity statements, and dissertation abstracts.

Section 5: Techniques of the Academic Interview Information about interview basics, including what kinds of questions are likely to be asked (and how to respond). Also includes information about conference interviews, campus visits, job talks, teaching demos, talking to deans, etc. Also contains advice on how to handle outrageous questions and what to do after the interview.

Section 6: Navigating the Job Market Minefield Covers topics that could cause additional stress in the job market search, such as inside candidates, unresponsive references, poor campus climate, department politics, pregnancy, finances, etc. Also contains advice on how to dress professionally and cautions against attitudes like narcissism, grandiosity, self-juvenilization, etc.

Section 7: Negotiating an Offer Advice for negotiating job offers, including sections on partner (formerly, “spousal”) hires and rescinded offers.

Section 8: Grants and Postdocs Contains templates for writing grants as well as an overview of how postdoc applications are different from a job application.

Section 9: Some Advice About Advisors Overview of what kinds of advisors are “good” (one that has your best interests in mind) as well as a section on how advisors/departments discuss PhD debt (and what that can tell you about job prospects).

Section 10: Leaving the Cult Advice on leaving academia, including a list of transferable skills. More focused on “giving permission” to leave as opposed to traditional job search advice (like how to write a non-academic cover letter).

Reviewer Comments: Despite the intimidating size of this book, The Professor Is In is probably the most useful text I’ve come across (so far) in terms of career advice for PhDs. It contains practical information about preparing academic job materials, as well as insights into unspoken assumptions about the job search from the perspective of the hiring committee. It also does not hesitate in talking about the dismal state of higher education, and is very clear that the contents of this book (and individual action) can’t fix systemic problems.

The tone of the writing is appropriate for its audience. Kelsky doesn’t attempt to give readers an inspirational pep talk, nor does she ignore the fact that readers may have very real, pressing anxieties about their futures. Instead, she lays out the facts of the job market so that readers can make informed choices about how to proceed. I liked that Kelsky’s prose was so down-to-earth and blunt, not trying to coddle PhDs but also not trying to blame them for things beyond their control. Instead, Kelsky was able to balance “tough love” with true empathy and compassion, which made me not only feel open to reflecting on my own flaws as a PhD job candidate, but also respected as someone with real concerns. For some, the tone might be off-putting, as it does, admittedly, come off as “angry” in many ways, but I honestly prefer that over other books I’ve read that tries to “cutesify” the problems in academia. I also appreciated that Kelsky offered stats and secondary sources to illustrate everything point she made, so her advice felt less anecdotal and more rooted in research. As PhDs, most of us like supporting research, so I may be a bit biased; I just don’t find anecdotes that inspirational.

While this book is aimed at PhDs from various disciplines, the sheer amount of information and practical writing advice made it *actually* useful. As opposed to books which tend to offer general pointers like “tailor your resume,” Kelsky has specific advice, like “email your letter writer and ask for 15-20 minutes of their time” or “here’s an example of a diversity statement as well as a brief analysis of what it does and does not do.” Kelsky clearly lays out not just what candidates *should* be doing, but also *why* they should be doing it, which makes concepts easy to grasp and see the value in.

The only major thing that made this book discouraging to read was the implicit suggestion that if you haven’t been building your academic job profile from the beginning (or even before entering graduate school), you’re basically f*cked. Looking over some of the advice, I couldn’t help but feel like I had missed out on some things and couldn’t rectify them because I’m out of school. Maybe that’s true, maybe it isn’t, but either way, I wanted to see it addressed (or maybe it was and I missed it?). If I can’t get accepted to lead a conference panel in the top conference in my field, what then? What if I apply for tons of grants and don’t get many? What if a journal holds onto my article for 2 years with the promise of publishing it but never moves forward (something that actually happened to me)? What if my dissertation topic is interesting to me, but doesn’t follow popular trends? Am I a bad candidate? Should I give up? Things like that.

Overall, I think this book is one of the most practically useful guides out there, and if you’re a grad student who does not have a supportive job placement program at your institution, this book is invaluable for beginning to understand the realities of the academic job market, as dismal and unfair as it is.

Recommendations: I would recommend this book if

you’re a graduate student or adjunct going on the academic job market

you’re a grad student thinking ahead about how to use your time in graduate school effectively

you’re a PhD thinking about leaving academia

you working in career advising (including positions such as dissertation director or department head)

[summerstravelingto-blog]

Host Country Final Report 4.25.19

Summer Hoggard

Professor Nicholas

COMM 300

April 25th, 2019

 Host Country Report: The Dominican Republic

           The Dominican Republic is a beautiful country located in the Caribbean, surrounded by both the Atlantic Ocean and the Caribbean Sea, geographically connected to the country of Haiti, and is in the company of other culturally similar Caribbean countries such as Cuba, Puerto Rico, Haiti, Jamaica, Barbados, Trinidad and Tobago, etc. The size of the Dominican Republic is roughly comparable to the size of U.S states Vermont and New Hampshire combined and there is an estimated population of 11 million people as of 2019. The official language is Spanish and the most prominent religion is Roman Catholicism—with about 95% of the population being Roman Catholic according to the CIA World Factbook.

Historically speaking, the Dominican Republic is a country of international significance as it was the first Spanish colony in the western hemisphere of the world. In 1492 Christopher Columbus landed on the island and referred to it as “Hispaniola” or “Little Spain” in English, soon the Spaniards would arrive in Santo Domingo, the current capital of the Dominican Republic. But even before the Spanish colonized the Dominican Republic, the Dominican Republic was inhabited by the Taíno Indians—a group of indigenous people native to the Caribbean who belonged to an even larger group referred to as the Arawak. The Taíno Indians were polytheistic and lived simple lives based on their relationships to their many gods and with the Dominican Republic having been colonized by the Spanish, a predominantly Roman Catholic country, naturally the Dominican Republic was religiously impregnated by Roman Catholicism---forcing the natives to convert. It can be noted that the Dominican Republic retained a high level of Catholicism up until the country fell into the hands of the dictator Trujillo—because during this time the Dominican Republic was being ruled with an “iron fist” which can be seen throughout his 31-year rule. There was a large emphasis on religion during this time up until the Catholic Church, after supporting Trujillo for three decades, decided to withdraw support for the dictator due to the growing disdain towards Trujillo.

Politically, the Dominican Republic has undergone quite the transformation. The current political system in the Dominican Republic is very different from their previous one. Currently, the Dominican Republic is a representative democracy but prior the Dominican Republic was under the rule of the dictator Rafael Leonidas Trujillo Molina, who ruled the country for 31 years until he was assassinated. Trujillo’s rule changed the Dominican Republic forever in the sense that he instituted racist policies that targeted Haitians and Black Dominicans, despite being part Mulatto and Haitian himself… Anyone who went against Trujillo mysteriously disappeared and nay-sayers were often jailed and tortured. In 1962 Trujillo promised free elections, yet, anyone who campaigned against him for the Presidency quickly disappeared or withdrew from the race. This was because during Trujillo’s younger years he formed a gang called “La 42”, this gang would eventually become his group of personal bodyguards who did everything he instructed. And since Trujillo became President, they had little inclination to refuse his requests since La 42 would also benefit greatly. La 42 would lay the groundwork for Trujillo to win his initial presidency in 1930 by taking out the competition using any means necessary to ensure a win for Trujillo. After Trujillo “ran” for President and “won”, Trujillo’s racist and colorist attitude slowly started to show as he would send Haitians back over the Dominican/Haitian border along with dark skinned Dominicans. This was only the beginning of his desire to rid the Dominican Republic of dark-skinned people, soon his Anti-Haitianism would become even more prevalent when he sent the Dominican army to kill over 30 thousand Haitians at the Dominican/Haitian border in 1937.

The entire Trujillo era lead to the internal disdain for Haitians by Dominicans simply due to nationalism and colorism. It’s imperative to mention this part of Dominican history in-depth because it paved the way for modern day colorism to bleed into Dominican society and offers insight into underlying issues that one could face while visiting the Dominican Republic. Although in 2019 it’s not as bad as it was, the effects of colorism on the people of the Dominican Republic can still be seen today through things such as: people developing words to discriminate against/shame darker-skinned Dominicans, the normalization of stereotyping darker skinned Dominicans as low class or poor, the emerging market for skin bleaching creams, and the over-whelming portrayal of only lighter skinned/white looking Dominicans in the media.

Moving onto gender and equality in the Dominican Republic, in 1942 women got the right to vote after a series of constitutional reformations. Politically, the Dominican Republic is a relatively progressive country and in the late 90s the first female quota law was enacted into congress on December 21st, 1997. The law required that at least 25% (later raised to 33%) of elective spots in political parties would be occupied by women. The political tone of the Dominican Republic as of recently is tolerant and progressive, making it not only a beautiful place to visit, but a beautiful place to live.

The Dominican Republic is also known for its cultural aspects such as food, dance, and music. The Dominican Republic is the birthplace of Merengue, a cultural dance and musical style that mixed both European and African ancestry to form a uniquely Dominican product. Merengue music is made using the tambora drum, guiro, saxophone, and an accordion. Food in the Dominican Republic is a big deal just like anywhere else in the world, as most of it is grown locally due to a large population of Dominican’s being subsistence farmers. The national dish of the Dominican Republic is La Bandera—a dish consisting of rice, beans, meat, and salad. The Dominican Republic’s cuisine is also known for their use of sazon/sofrito which is a blend of herbs and spices that is used to season and really highlight the flavor of whatever is being cooked. Much like the people in Spain, Dominicans think that lunch is the most important meal and tend to focus on making that, food is often a sign of peace so it’s common for people in the Dominican Republic to share their food with friends and family. Culturally speaking Dominicans are very proud of their cuisine as it is a blend of the European, Spanish, and Taíno Indian cultures.

       Works Cited Page

Biographical Dictionary of Latin American and Caribbean Political Leaders, edited by Robert J. Alexander, Westport, CT, Greenwood Press, 1988

Diederich, Bernard, Trujillo: The Death of the Goat, London, Bodley Head, 1978

“Dominican Republic History: 1821-1916.” Embassy of the Dominican Republic, in the United States, www.domrep.org/gen_info.html.

“Donquijote.” Dominican Republic Food, www.donquijote.org/dominican-culture/traditions/food/.

“The World Factbook: Dominican Republic.” Central Intelligence Agency, Central Intelligence Agency, 1 Feb. 2018, www.cia.gov/library/publications/the-world-factbook/geos/dr.html.

Rafael Leónidas Trujillo." Dictionary of Hispanic Biography. Gale, 1996. Gale Biography In Context. Web. 1 Oct. 2010.

[thedigitalseries]

How Digital Series Initiated a Positive Work-Space Culture!

A few days ago, in one of the orientation sessions conducted at Digital Series, all our DS folks were snowed under with a question! A question very simple yet, contemplative enough to make people scratch heads…

“What do you love the most about Digital Series?”

The most common answer was – “It’s the VIBE!”

What’s a vibe though? In simple terms it’s the energy people feel. But to be more precise& especially when it comes to our workspace, the whole ‘Vibe’ people which hit people right in their hearts is our WORKSPACE CULTURE!

The Definition of Workplace Culture

Culture is the environment that we are constantly surrounded by. The common beliefs, belief systems, attitudes, and set of assumptions that employees in a company share are referred to as workplace culture.

Because every company is unique in its way, there is no one-size-fits-all culture template that meets the needs of all organizations. Culture is something that you define or create on your own. It can be those rules that do not feel like a rule or can also be no rules at all.

You define it, you create it.

Here’s what it took us to create a Workspace Culture that is so seamless, that it is felt by people here as a ‘Vibe!’

Communication& Transparency

Good communication connects good relations and that is what Digital Series, digital marketing company believes in putting up the efforts of creating a better workspace environment. Every time you dig into a topic communication is the first and topmost discourse.

Employees themselves should also be encouraged to communicate with each other and be provided with the proper tools to do so. All company communication should stick to three principles: being Clear, Courteous, and Proactive.

Growth Mindset

Companies with a positive work environment provide the team with clear expectations for advancement and the tools and training needed for success. This can be done by establishing on-the-job training programs and creating specific goals for the team to reach promotions and raises.

That is what Digital Series does when it comes to learning and new opportunities in the respective field or domain.

Culture of Collaboration

Humans are social beings who thrive on working together as a team. Companies that encourage collaboration help to foster a camaraderie among people that boosts both performance and morale.

Creating a sense of unity makes a team feel like they are working for something bigger than themselves. It motivates them on different aspects when they collaborate and learn on different levels with different domains.

Reward Systems

Recognizing good work is an important morale booster and helps encourage team engagement. Rewarding them for the fine and utmost hard work they serve to the company, they deserve to be rewarded which motivates not only the one who is being rewarded but everyone around.

Reward system should be a part of the workspace culture, it creates a different energy in everyone.

Strong Core Values & Purpose

Creating a sense of strong purpose among employees is a key ingredient for any sustainable business. Building a purpose-driven culture starts first with a set of core values that are then reflected in the company’s long-term goals.

These values should be woven into every one of the company’s actions. Core values give employees a clear reason for their work and can also help uplift the company at large.

It tells employees, prospects, and customers who you are as a company and it gets in your identity of the brand which we call brand value.

Creating a culture that fits with everyone is quite a task, but when everyone initiates in building one, that gets easier and more empowering.

When digital marketing agency, Digital Series started its journey on this digital road, the founder’s idea was to give his employees what he did not get in his professional life.

That’s how it all started and took a shape of a Positive Workspace Culture.

[fadingsharkkitty]

The flight support system is a very crucial part of flight management which is necessary to make flight-related operations safe. The activities include ground and in-flight services like dispatch, ground handling, fueling, weather, and planning services. The flight support system ensures safe flying so that the operator or aviation specialist can perform best. Attitude and heading reference system (AHRS) and air data computer (ADC) are two main systems used in the flight support system.

[stratviewresearch]

Worldwide Attitude and Heading Reference Systems (AHRS)  market Industry to 2028

The latest Attitude and Heading Reference Systems (AHRS)  market report provides a comprehensive assessment of the key trends and emerging players showcasing product and service offerings, company profiles, market price, and revenue to better derive the market size. The aim is to provide perspectives on upcoming growth drivers, opinions and facts derived from industry executives with statistically supported and market validated data.

Before buying the entire report, click here for a free sample at

https://www.stratviewresearch.com/Request-Sample/633/aroma-ingredients-market.html#form

Impact of COVID-19 on Attitude and Heading Reference Systems (AHRS) Market

As the world grapples with one of its greatest health pandemic, the economic and social disruption has affected millions of enterprises. The revenues have gone down in the year 2020 and may resume an uptrend gradually from 2021. Companies optimizing their operation and strategy will sustain and beat the competition. Stratview Research throws light on in-depth insights related to rapid alterations in the key players in each industry, growth and decline due to COVID-19, etc. The researchers at Stratview Research are regularly connecting with the clients and other key players of almost all the industries, regarding the impact of COVID-19 on their businesses.

Key Players involve in this research are:

Honeywell International Inc.

Ixblue, Inc.

Lord Microstrain

Moog, Inc.

Meggitt PLC

MEMSic, Inc.

Northrop Grumman Corporation

Rockwell Collins, Inc.

Safran S.A.

Sparton Navigation and Exploration, LLC.

Growth drivers and Market Value:

This report, from Stratview Research, studies the Attitude and Heading Reference Systems (AHRS) Market value and growth drivers over the trend period of 2020-25. According to the report -

Attitude and heading reference systems market is likely to witness an impressive CAGR of 7.2% during the forecast period. Snowballing rise in aircraft deliveries and mounting demand for AHRS employed in Unmanned Aerial Vehicle (UAV) are the prime factors expected to bolster the growth of the global attitude and heading reference systems (AHRS) market.

Segment Analysis:

Based on Component Type:

Based on the component type, the market is segmented as inertial sensing unit, magnetic sensing units, and digital processing unit. The inertial sensing unit segment is estimated to account for the largest share, for the fact, the unit being an integral part of attitude and heading reference system is used to compute the attitude of the vehicle.

Based on Region:

In terms of regions, North America was estimated to lead the global attitude and heading reference systems market in 2018, commanded by the regional presence of major aircraft and UAV manufacturers, such as Boeing (U.S.), Lockheed Martin (U.S.), Bell Helicopter (U.S.), and Sikorsky Aircraft (U.S.), Bombardier (Canada). Europe and Asia-Pacific are also likely to offer substantial growth opportunities during the forecast period.

Wish to know more assumptions about the study? Click here:

https://www.stratviewresearch.com/634/attitude-and-heading-reference-systems-market.html

Research Framework:

To evaluate the revenue growth, opportunities, and other important segments in Attitude and Heading Reference Systems (AHRS) Market, the report on Attitude and Heading Reference Systems (AHRS) market has been segmented by Platform Type (Commercial Aircraft, Regional Aircraft, General Aviation, Military Aircraft, Helicopter, UAV, and Spacecraft), by Material Type (Titanium & Alloys, Aluminum & Alloys, Steel & Alloys, and Others), by Sales Channel Type (Direct Sales and Distributor Sales), by Product Type (Hot-Rolled Plates and Cold-Rolled Plates), and by Region (North America, Europe, Asia-Pacific, and Rest of the World).

What you can explore with this report-

• Analyse and forecast the size of Attitude and Heading Reference Systems (AHRS) market.

• Estimate the market shares of major segments.

• Showcase the development of the Attitude and Heading Reference Systems (AHRS) market in different parts of the world.

• Know the details about the factors affecting the growth of the Attitude and Heading Reference Systems (AHRS) market by Country and Individual Segments.

• Know about different and crucial business strategies used by leading companies operating in the Attitude and Heading Reference Systems (AHRS) market.

Customization of the Report:

With this detailed report, Stratview Research also offers customization options to its clients to meet their requirements. Please connect with our sales team at sales@stratviewresearch.com. You can also get in touch with us on (+1-313-307-4176) to share your research requirements.

What we do:

Stratview Research is one of the leading global Market Research agencies helping client’s tract the ever-evolving market scenarios through our customized and syndicated reports. Our reports include both quantitative and qualitative market data, gathered with the help of our across-the-board and reliable secondary sources and our in-depth interviews with the key players within the market. Our market valuations, derived from primary and secondary research, keep our clients informed about major market trends, opportunities, and challenges that may help or hamper their growth prospects in the industry

[kisamehoshikage]

In-Flight Autopilot Systems Market Research Study, Leading Strategies and Growth Status to 2027

"

The recently publised report titled In-Flight Autopilot Systemsby Axel Reports offers a comprehensive picture of the market from the global viewpoint as well as a descriptive analysis with detailed segmentation, complete research and development history, latest news, offering a forecast and statistic in terms of revenue during the forecast period from 2021-2027. The report covers a comprehensive analysis of key segments, recent trends, competitive landscape, and key factors playing a substantial role in the market are detailed in the report. The report helps vendors and manufacturers to understand the change in the market dynamics over the years.

The report then delivers an absolute overview of prime players by the weightlessness of their product definition, company summary, and business strategy at intervals in the market. It elaborates on the market competitors, their product portfolios, new product launches, and other market dynamics. An overview of the market with respect to market size, shares, sales patterns, and pricing structures has also been given in the report. Detailed segmentation of the global In-Flight Autopilot Systems market, on the basis of type and application, and a descriptive structure of trends of the segments and sub-segments are elaborated in the report.

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NOTE: Consumer behaviour has changed within all sectors of the society amid the COVID-19 pandemic. Industries on the other hand will have to restructure their strategies in order to adjust with the changing market requirements. This report offers you an analysis of the COVID-19 impact on the In-Flight Autopilot Systems market and will help you in strategising your business as per the new industry norms.

Report offers: 1. Insights into the intact market structure, scope, profitability, and potential. 2. Precise assessment of market size, share, demand, and sales volume. 3. Authentic estimations for revenue generation and In-Flight Autopilot Systems Market development. 4. Thorough study of In-Flight Autopilot Systems Market companies including organizational and financial status. 5. Perception of crucial market segments including, forecast study. 6. Acumen of upcoming opportunities and potential threats and risks in the market.

By Market Verdors: Rockwell Collins Lockheed Martin Corporation MicroPilot Cloud Cap Technology Genesys Aerosystems Group Honeywell International Garmin General Electric Company Lufthansa Systems GmbH Esterline Technologies By Types: Flight Director System Attitude and Heading Reference System Avionics System Flight Control System Other System Types By Applications: Flight Director System Attitude and Heading Reference System Avionics System Flight Control System Other System Types

ACCESS FULL REPORT with TOC of In-Flight Autopilot Systems Market:https://axelreports.com/industry-analysis/global-in-flight-autopilot-systems-industry-research-report-2021-segmented-by-major-market/193321

Key Elements Discussed In The Report: The report then discusses important dynamics on the business drivers that have a major impact on the performance are given in the report. The business drivers are important to the business operations and financial results of the industry. All the drivers are determined in the research study using market analysis. The report is comprehensive coverage of the existing and potential markets along with their assessment of their competitive position in the changing market scenario. It scrutinizes in-depth global market trends and outlook coupled with the factors dr iving the global In-Flight Autopilot Systems market, as well as those hindering it.

The report diversifies the global geographical expanse of the market into five prominent regions as:

North America (United States, Canada and Mexico)

Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)

South America (Brazil, Argentina, Colombia, and Rest of South America)

Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

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Moreover, the report throws light on the pinpoint analysis of global In-Flight Autopilot Systems market dynamics. It also measures the sustainable trends and platforms which are the basic roots behind the market growth. With the help of SWOT and Porter’s five analysis, the market has been deeply analyzed. Consumer behavior is assessed with respect to current and upcoming trends. The report takes a detailed note of the major industrial events in past years. These events include several operational business decisions, innovations, mergers, collaborations, major investments, etc.

Customization of the Report: This report can be customized to meet the client’s requirements. Please connect with our sales team ( sales@axelreports.com), who will ensure that you get a report that suits your needs. You can also get in touch with our executives on +18488639402 to share your research requirements.

ABOUT Axel Reports:

Axel Reports has the most comprehensive collection of market research products and services available on the web. We deliver reports from virtually all major publications and refresh our list regularly to provide you with immediate online access to the world’s most extensive and up-to-date archive of professional insights into global markets, companies, goods, and patterns.

Contact:

Email: sales@axelreports.com | +18488639402

"

[scudo07]

Global High Performance Inertial Sensing Market Trends and Key Drivers Analysis with Top Countries Data | Forecast by 2027

Market Analysis and Insights:- Global High Performance Inertial Sensing Market

Global High Performance Inertial Sensing Market By Component (Accelerometers, Vibratory Accelerometers, Gyroscopes), System (Inertial Navigation Systems, Attitude & Heading Reference Systems, Inertial Measurement Units), End User (Aviation, Defence, Automobiles, Consumer Electronics, Industrial/Commercial, Transport, Unmanned Systems), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa), Industry Trends and Forecast to 2027

Market Analysis and Insights: Global High Performance Inertial Sensing Market

High performance inertial sensing market is expected to witness growth at a rate of 8.0% in the forecast period of 2020 to 2027. Data Bridge Market Research report on high performance inertial sensing market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth.

High performance inertial sensing market is expected to attain a progressive demand in the anticipated time period of 2020 to 2027 on the basis of certain factors such as, large quantity generation of smartphones, proceeding requirement for aircraft, rising need for efficiency in navigation systems, and availability of miniaturized parts at the modest rates amidst the flowing drivers, heightened interest for ammunition due to geo-political uncertainties and accommodating environment of hostilities is anticipated to grow exponentially.

During the period of market growth some of the factors may hinder the fullness of business such as the decline in security funds of advanced nations and the time interval demanded to initialize the system may act as the restraint. To overcome certain challenges the expansion of commercial driver-free transportations and evolving virtual presence and expanded reality technology will act as the opportunity for the market growth.

Get More Insight About the Global High Performance Inertial Sensing Market, Request Sample @ https://www.databridgemarketresearch.com/request-a-sample/?dbmr=global-high-performance-inertial-sensing-market

 This high performance inertial sensing market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on Data Bridge Market Research high performance inertial sensing market contact us for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global High Performance Inertial Sensing Market Scope and Market Size

High performance inertial sensing market is segmented on the basis of component, system and end user. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

On     the basis of component, the high performance inertial sensing market is     segmented into accelerometers, vibratory accelerometers, and gyroscopes.

On     the basis of system, the high performance inertial sensing market is     segmented into inertial navigation systems, attitude & heading     reference systems, and inertial measurement units.

On     the basis of end user, the high performance inertial sensing market is     derived into aviation, defense, automobiles, consumer electronics,     industrial/commercial, transport, and unmanned systems.

High Performance Inertial Sensing Market Country Level Analysis

High performance inertial sensing market is analysed and market size, volume information is provided by country, component, system and end user as referenced above.

Know More About this Report @ https://www.databridgemarketresearch.com/reports/global-high-performance-inertial-sensing-market

 The countries covered in the high performance inertial sensing market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America offers a significant portion of the high performance inertial sensing market accompanied by Asia-Pacific (APAC) and Europe. The significant circumstance which stimulates the germination of the market is owing to a competing side against the business professionals in fulfilling the inertial sensing arrangements demand along with the occupancy of influencing companies in the region.

Competitive Landscape and High Performance Inertial Sensing Market Share Analysis

Global High performance inertial sensing market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to high performance inertial sensing market.

The major players covered in the high performance inertial sensing market report are GENERAL ELECTRIC, Cisco Systems, Inc., Honeywell., Siemens, Schneider Electric, Elliptic Laboratories A/S, algorithmica technologies GmbH, EXPUTEC, TACTILE MOBILITY, Cleveland Electric Laboratories, IntelliDynamics, Andata Development Technology GmbH, AVEVA Group plc, Aspen Technology, Inc., OSIsoft, LLC, Modelway S.r.l., LMI Technologies Inc. among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Customization Available : Global High Performance Inertial Sensing Market

Data Bridge Market Research is a leader in consulting and advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customised to include production cost analysis, trade route analysis, price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), import export and grey area results data, literature review, consumer analysis and product base analysis. Market analysis of target competitors can be analysed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.

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