#Best Web Designer In Cincinnati

[reversedout-blog]

7 Innovative Ways Promotional Products Weathered the Digital Advertising Evolution

With over three decades of experience in the agency and technology domain, I’ve witnessed the ebb and flow of marketing trends. From the early days of traditional media to the present surge of digital platforms, the evolution has been nothing short of mesmerizing. Yet, amidst this whirlwind of change, one aspect has stood the test of time – promotional products. Their resilience and adaptability in the age of digital advertising is commendable, offering lessons for even the most modern marketers.

Through our podcast, Side Hustle City, we delve into diverse entrepreneurial journeys, and it was in one of these episodes that we were fortunate to engage in a riveting conversation with Hildee Isaacs. Drawing from that enlightening discussion, here’s an in-depth analysis of the transformative journey of promotional products in our increasingly digital world.

Be sure to catch our summary video on our Youtube Channel and remember to subscribe for more valuable content.

Nostalgic Charm in a Digital Age In our rapidly advancing digital landscape, there’s a surge in virtual connections, instant messaging, and online advertisements. But does anything quite replicate the feeling of physically holding an object that represents a brand’s essence? Despite the convenience of the digital realm, the allure of tangible items remains strong. Promotional products, with their inherent nostalgic charm, serve as a testament to this fact. Here’s why their magic persists:

Tactile Experience: Holding a promotional item creates a sensory connection with the brand, fostering deeper engagement than a fleeting digital ad.

Memorable Keepsakes: Items like mugs or pens often become integral parts of daily routines, serving as constant brand reminders.

Versatility: The range of promotional products is vast: 1. Mugs for the morning coffee ritual 2. USB drives that cater to tech needs 3. T-shirts that double as casual wear and brand promotion

Emotional Connection: Unlike transient digital ads that can be easily scrolled past, promotional products can evoke emotions, reminiscing the event or moment they were received.

The enduring charm of these tangible goods, juxtaposed against our digital-heavy world, underscores their unique value in brand marketing.

2. Branding Beyond the Screen

In today’s digital-centric marketing strategies, it’s easy to forget the power of physical branding. While a well-designed online ad might catch a viewer’s eye momentarily, tangible promotional products make lasting impressions. They not only bridge the gap between the online and offline worlds but also create lasting memories tied to real-world experiences.

Consider the following benefits of promotional items:

Tangible Interaction: Unlike a digital ad, which is a passive experience, promotional products invite active interaction. Whether it’s jotting down notes in a branded diary or using a branded pen, users engage with the product, and by extension, the brand, on a daily basis.

Evergreen Exposure: Digital ads have a lifespan – they run their course and then disappear. However, a quality promotional item can serve its user for years, continually reinforcing the brand message.

Increased Recall Value: Remember those times when a branded item took you down memory lane? Perhaps it was a diary from a seminar or a pen from a job fair. These items serve as memory triggers, reminding users of their experiences associated with the brand.

Complements Digital Campaigns: Integrating promotional products with digital campaigns provides a comprehensive branding approach. While online efforts capture attention, tangible goods retain it.

In essence, while the digital realm offers vast opportunities for brand outreach, promotional products ensure that brands are felt, touched, and remembered beyond the confines of screens.

3. Films to Fabric

In a world where content is king, storytelling emerges as the reigning monarch of brand narratives. Our conversation with the astute Hildee Isaacs illuminated this concept in ways that transcend traditional modes of communication. With her roots in Film School, Hildee brought to the fore a fresh perspective on weaving compelling tales in the realm of promotional products.

Key takeaways from our discussion include:

Films Branding Synergy: At the heart of every film lies a powerful story, much like a brand narrative. Hildee’s unique background underscores how storytelling techniques in cinema can be translated into branding, making promotional products the “lead characters” that audiences connect with.

Beyond Functional Utility: While promotional items like t-shirts have an obvious utility, they’re also canvases waiting to be imbued with meaning. A well-designed t-shirt can encapsulate a brand’s essence, its journey, and its values, all woven into graphics and text.

Emotional Resonance: Just as movies elicit emotions, promotional products, when designed with a story in mind, can evoke sentiments, memories, and brand loyalty. It’s not just about wearing a t-shirt; it’s about donning a narrative that resonates.

Diverse Storytelling Avenues: Whether it’s an intricately embroidered logo, a slogan that strikes a chord, or a design that mirrors brand ethos, the opportunities to tell tales through promotional goods are as varied as film genres.

Hildee’s insights challenge the conventional thinking around promotional products, urging brands to see beyond mere merchandise and embrace them as potent tools of engaging and evocative storytelling. Who would have thought a mere t-shirt could rival the allure of a silver screen saga?

4. The T-Shirt Test

The humble t-shirt, often perceived as a simple wardrobe staple, assumes a significant role when leveraged as a promotional product. As discussed with Hildee Isaacs, the intricacies behind choosing the right t-shirt for branding purposes are both an art and a science. Dive deeper, and you’ll find that t-shirts, in the context of brand promotion, are nuanced canvases that can either make or break a marketing endeavor.

Here are some pivotal insights:

Quality Spectrum: T-shirts come in a range of quality levels, from basic, budget-friendly options to premium, high-quality fabrics. The choice hinges on the occasion, the target audience, and the brand image one wants to portray.

Event Appropriateness: A lightweight t-shirt might be perfect for a one-off event or a casual company picnic. In contrast, a luxurious, high-thread-count tee would be more apt for a flagship product launch or an exclusive company retreat.

Material Matters: The fabric choice – be it cotton, polyester, or a blend – can influence comfort, durability, and print quality. Hildee emphasized that understanding the pros and cons of each material type is crucial for achieving the desired branding impact.

Design Dynamics: Beyond fabric, the design, logo placement, and print quality play pivotal roles. A high-quality t-shirt paired with subpar printing can drastically reduce its promotional effectiveness.

Longevity and Recall: T-shirts that are comfortable and well-made are likely to be worn repeatedly, increasing brand visibility and recall. On the other hand, a cheaply made t-shirt might see the light of day just once, rendering the branding exercise futile.

Budgeting for Branding: As Hildee aptly highlighted, it’s essential to align the t-shirt choice with budget constraints without compromising the brand’s integrity. Sometimes, a mid-range t-shirt with exceptional design and print quality can outshine a premium t-shirt with mediocre branding.

In essence, t-shirts, often underestimated, emerge as intricate promotional tools with myriad considerations. As brands navigate the ‘T-Shirt Test,’ insights like Hildee’s become invaluable, guiding them to make choices that resonate, both in quality and message. 5. An Educational Goldmine

Often operating behind the scenes, the promotional products industry stands tall as a multi-billion-dollar behemoth, quietly shaping marketing strategies across sectors. But while its influence is vast, there’s an evident knowledge gap in the general populace about its depth, potential, and intricacies. This is where thought leaders like Hildee Isaacs step in, harnessing the power of platforms like YouTube to unravel the layers of this colossal industry.

Here’s a closer look at the educational opportunities nestled within:

Historical Context: The industry’s roots trace back decades, if not centuries. An exploration into its evolution offers rich insights into changing market dynamics, consumer preferences, and the enduring power of tangible marketing.

Material Mastery: From eco-friendly materials to tech-integrated gadgets, understanding the nuances of different products is an education in itself. Different materials cater to diverse audiences and occasions, and discerning their unique selling points is crucial.

Design Dynamics: Crafting a design that’s not only visually appealing but also resonates with a brand’s message is an art. Platforms like YouTube offer a visual medium perfect for dissecting design elements, color psychology, and branding nuances.

ROI Revelations: One might wonder about the returns on investment in promotional products compared to other marketing strategies. Deep dives into cost structures, brand recall metrics, and long-term engagement can provide quantifiable answers.

Trending Topics: Just like any other sector, the promotional products industry witnesses trends. From sustainable merchandise to smart tech gadgets, staying updated with the latest trends can be both enlightening and beneficial for businesses.

Hands-On Tutorials: While discussing theory is enlightening, practical, hands-on tutorials can truly elevate the learning experience. Demonstrations on product customization, design optimization, or even understanding product functionalities can make the learning curve smoother.

Insider Interviews: Engaging dialogues with industry stalwarts, like our chat with Hildee, offer firsthand insights. These candid conversations shed light on industry challenges, success stories, and the future roadmap, making them invaluable for enthusiasts and professionals alike.

Case Studies Success Stories: Real-world examples of brands effectively leveraging promotional products can serve as both inspiration and education. Analyzing what worked and what didn’t offers a pragmatic approach to learning.

Hildee Isaacs, with her prolific YouTube content, exemplifies the educational potential nestled within the promotional products industry. By combining theoretical knowledge with practical insights, she and other industry leaders are transforming this ‘silent giant’ into an interactive, enlightening, and accessible domain for all.

6. The Subtle Art of Design Adaptability

At its core, the promotional products realm is a dance between design, branding, and the user experience. Graphics and design elements serve as the bedrock on which a promotional item’s success stands. Be it the intricacies of web design, the allure of quality graphic design, or the precision of printing, versatility in design thinking is paramount. With a landscape that’s forever evolving, it’s essential to have tools and insights that empower adaptability. This art of melding flexibility with aesthetics is where seasoned professionals shine, a point astutely reflected in our engaging conversation with Hildee Isaacs.

Let’s delve deeper into the world of design adaptability:

Design Tools for the Future: Modern tools like Kittl have revolutionized the design space. With features ranging from text shading effects to intricate text-decoration capabilities, it provides designers a playground of possibilities. Add in the bonus of a vast illustration and template library, and you’re equipped with everything you’d need in one comprehensive tool.

Crafting an Evocative Narrative: Remember Hildee’s insightful take on how a simple t-shirt can tell a compelling story? That’s design adaptability in action. Moving beyond standard design templates, the goal is to craft a narrative that aligns with the brand ethos.

Textures Layers: With tools like Kittl offering a vast texture collection, designers can effortlessly add depth to their creations. Whether it’s the vintage appeal of a grungy texture or the sophistication of a pattern, the right texture can elevate a design from good to great.

Accessibility Inclusivity: In today’s diverse marketplace, designs need to cater to varied demographics. Tools that support the upload of custom graphics or offer extensive photo libraries, like Kittl, provide designers the freedom to craft universally appealing designs.

Seamless Integration with Digital: As the lines blur between offline and online marketing, promotional products need to find resonance in both domains. Design adaptability involves creating graphics that shine both in hand and on the screen. Leveraging platforms that allow easy sharing across social media or sending creations to clients can help bridge this gap.

Feedback Iteration: The journey of a design doesn’t end once it’s printed or shared. Modern design tools that facilitate feedback loops, whether it’s through built-in sharing features or collaborations, empower designers to iterate and refine.

The design world, much like promotional products, is in constant flux. In navigating this dynamic landscape, it’s the art of adaptability that will separate the ordinary from the extraordinary. Having an arsenal of potent tools like Kittl, coupled with insights from industry experts like Hildee, ensures that designers and brands are always one step ahead in this exciting journey.

7. Mentorship Matters

The labyrinthine journey of navigating the ever-evolving promotional products industry can sometimes feel daunting. Fresh entrants, equipped with vigor and innovation, often find themselves at crossroads, unsure of which path to tread. Herein lies the unmatched value of mentorship. In a sector as dynamic as promotional products, mentors serve as the guiding north star, illuminating the pathway and providing invaluable insights that only experience can offer.

Breaking down the multifaceted role of mentorship:

Mapping the Landscape: Mentors, with their seasoned expertise, help delineate the industry’s intricate workings. Whether it’s understanding client nuances, appreciating the subtleties of graphic design, or gaining insights into effective media buying, mentors provide a roadmap to navigate these terrains with confidence.

Building Bridges: The world of promotional products isn’t confined to creating tangible items. There’s an entire ecosystem to engage with, from suppliers to marketers. Mentors facilitate introductions, ensuring newcomers forge strong connections that can be pivotal for business growth.

Avoiding Pitfalls: Every industry comes with its set of challenges and pitfalls. Having someone to lean on, someone who’s been there and done that, means fewer missteps and faster course corrections.

Knowledge Sharing Platforms: Today, there are multiple avenues to share experiences and insights. Platforms like WordPress have democratized knowledge dissemination. Whether it’s running a blog, sharing case studies, or crafting how-to guides, mentors and mentees alike can contribute, enriching the collective wisdom of the community.

Fostering Community Ties: Beyond individual mentor-mentee relationships, building a sense of community is paramount. Platforms that offer web hosting or those tailored for app development play a significant role in cultivating these ties. Digital spaces become congregation points where industry professionals exchange ideas, share challenges, and celebrate successes.

Continuous Learning and Upgradation: The promotional products sector, much like its counterparts in web development or public relations, is in perpetual motion. New trends emerge, technologies evolve, and consumer preferences shift. Mentors emphasize the essence of lifelong learning, ensuring mentees remain at the forefront of industry innovations.

In wrapping up, mentorship, in essence, is the lifeline of the promotional products industry. It’s a symbiotic relationship, with mentors imparting wisdom and mentees infusing fresh perspectives. This beautiful interplay ensures that the industry remains vibrant, innovative, and above all, deeply interconnected.

Promotional Products Digital Marketing: A Perfect Blend

The future of marketing isn’t just about pixels and code; it’s tactile, tangible, and ever-evolving. In this digital era, where a brand’s online presence is of paramount importance, the allure and personal touch of promotional products offer a captivating balance. At Reversed Out Creative, while we pride ourselves on our expertise in areas like web development, app development, public relations, copywriting, media buying, SEO, and web hosting, we also understand the enduring magic of promotional products and their vital role in the contemporary marketing ecosystem.

We collaborate with industry mavens like Hildee, diving deep into the world of promotional products. Such collaborations not only enhance our understanding but also position us uniquely to guide brands on a holistic marketing path. It’s not just about choosing a product; it’s about ensuring that the product resonates with your brand’s voice, message, and ethos. Every item, be it a pen or a t-shirt, should be a reflection of your brand’s narrative, and our team ensures that this narrative is coherent, captivating, and consistent.

So, if you’re pondering how to strike the right balance between the digital and tangible realms of branding, we’re here to guide you. Dive deeper into the intricate dance of digital advertising and its harmonious coexistence with promotional products. Let’s craft a strategy where every digital click is complemented by the tangible touch of a branded product. Reach out to us at Reversed Out Creative, and together, let’s weave a brand story that transcends mediums and creates lasting impressions.

Key Takeaways

Tangible branding through promotional products builds deeper brand connections.

Storytelling is a potent tool, not just in films but in promotional product design.

Design adaptability in promotional items is crucial in today’s diverse corporate landscape.

Mentorship and continuous learning are vital for growth in the promotional products sector.

The hybrid approach, combining digital advertising with promotional products, offers an unparalleled marketing advantage.

FAQ’s How have promotional products remained relevant in the digital age? Promotional products offer a tactile experience, creating a personal brand connection, something digital advertising often lacks.

How does storytelling play a role in promotional product design? Just as a film tells a story, a well-designed promotional product can narrate a brand’s journey, ethos, and message.

What should one consider when choosing promotional items like t-shirts? It’s essential to look at quality, purpose (casual event vs. a formal launch), and the brand message you want to convey.

How can digital platforms, like YouTube, benefit the promotional products industry? Platforms like YouTube offer a space for education, networking, and showcasing the potential of promotional products.

Is there a synergy between promotional products and other digital marketing strategies? Absolutely! Combining promotional products with strategies like SEO, web design, and media buying can lead to a more holistic and effective marketing approach.

Contact Us

At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

Original content source: https://reversedout.com/7-promotional-products-digital-insights/

[britishchick09]

clarissa explains it all series finale livewatch

happy 30th anniversary to the finale of 'clarissa explains it all'! i watched the spanish version of this ep this back in november after thinking it was episode 12 🙈 it's been nearly a year since that oopsie and i've forgotten most of it... except for that mysterious kid! who is he? we'll find out in this bittersweet celebration! after 5 years it's time for this darling journey to come to a close! :')

clarissa's had a lot of weird friends... but sam is the best one! ;D

wow one of them has a mr. hyde thing! so halloween! ;D

....ok? 😳

this leads into her talking about the space time continuum! ;D

"it suddenly feels like a lot of time has passed and you're at a new phase of your existence!" ain't that the truth!

oooh it's the end of high school as we know it! :o

good thing it's not the world ;) 😅

oh those classic na nas! i missed the intro! :')

me right now! ;D

ooh the year is 2014!! :o

president clinton has an apple pie white house? :o

that's chelsea not hillary! ;D

yas marshall! that pun tho! ;D

OF COURSE FERG IS CONVICTED OF FRAUD

and he does a scientology ripoff on 2011?

ooh clarissa is going to cincinnati to do journalism! i wonder if that's where she is in that spinoff pilot... ;)

oh hey sam! ;D

he's nervous about a college rejection! :o

23 SCHOOLS?? :o

he applied to a girls school?

ooh the school is the brand new hamstershire! ;D

and it's self paced like an online class! ;)

samuel anders!

aww he didn't get in :/

...wait did he say it doesn't exist

"what if you find yourself in virtual reality and you have to go to the bathroom?" she brings up a good point! ;)

also vr was around in 1994? i knew it was around in 2000 on family guy but wowza! :o

hey snick! ;D

...hey ferg :/

the kid is dudley! :D

he's measuring her room BECAUSE FERG WANTS TO MOVE IN WHYYYY

ferg: "now i have an annex!" b r u h

skylight measurements? :o

mmm janet has a great meal! :D

...what gross stuff is in it

of course there's tofu! that's so janet! ;D

bruh JUST A BIT OF BUTTER WON'T KILL YOU that's so janet...

clarissa will miss that weird cooking! :')

maybe clarissa will meet 70 year old kit in cincinnati! ;)

CLARISSA WON!!! :D

wait what did she win

oooh her article on teen malls won! :D

she'll be in the new york daily post? :o

OMG INTERNSHIP :o

is this where she'll be in the pilot? :o

omg the editor guy said she can take online classes!!! :o

looks like the web was brand new in '94! clarissa could be a pioneer! ;D

only calcampus had online classes tho :/

"what about cincinnati?" what about cincinnati indeed...

the theme and 'hey sam!' guitar merged! :o

computer generated handwriting! ;D

if a person put the stamp on the envelope it's a good sign?

sam: "they should put a big rubber stamp on the front that says 'NO'" that would save a lot of opening and suspense! ;D

uh oh sam doesn't know that clarissa's plans are awry....

ooh she could take a gap year! ;D

where's the sequel series about that? ;)

ooh 'that girl'! ;D

clarissa said sam should wait to open the letter when he's ready! :)

marshall has a design with flying pigs and rainbow clouds! :o

i don't think janet's into this internship thing...

"a jimmy olsen for the 90s!"

???

ferg: "oh hey mom and dad! and you too sis! i had a vision of the future where you were gone!" *cymbal* OHHHH that's so earl to rolfe! ;D

woah marshall said 'deferring'! :o

YAS STAY HOME CLARISSA DO IT FOR FERG >:)

marshall keeps asking "new york city?"

looks like her grandma is there! :')

clarissa: "take all the time you need! just let me know in, say, ten minutes?" lol! ;D

she hasn't seen grandma agnes since she was 6! i wonder if she's like aunt mafalda...

sam still hasn't opened that letter? :o

and he wants to take clarissa's place despite not knowing anything about journalism! :')

he's making clarissa open it! :o

it's not for his acme engineering school? :o

HE WAS ACCEPTED!!!! :D

into that girls' school!

"now it's going to be an all girl and sam school!" ;D

omg sam fought in an intergalactic war in 2015! :o

some ferg tv guy in 2014: "no one watches network news anyway!" he's so right :o

madame president! ;)

woah clarissa almost ran into janet and marshall in the doorway! :o

they like all that learning but there's no substitute for a wide education :/

their conclusion is...

they want her to decide? great :/

i think she lives in new york in that weird sequel novel (which was released 20 years later!!! also that says she left high school early so did she and sam graduate at 17?) so i think we know what her answer is...

a big resounding...

"YES!" :D

how sweet! :')

she'll miss sam's ladder! :')

there are girl students coming up the ladder! :o

zoe naomi and autumn! and they think he's a cool guy... ;)

"the future is looking brighter and brighter!" *ferg walks in* more like darker and darker...

phew he's holding off on staking his claim! ;D

ferg: "never too soon to pack!"

aww he doesn't want her to go! :')

lerik vibes right here! ;D

"i guess i'm gonna miss the little dweeb!" :')

"how can i be homesick when i haven't even left home yet?" already homesick because of san diego and that's not for 16 days!

"i guess there comes a time when you finally have to say goodbye." aww clarissa! :'(

but i'm sure we'll meet again some sunny day... ;)

"but maybe this isn't goodbye. maybe this is just a new beginning!" told ya! ;D

woah did they already have the spinoff planned? :o

i mean they had to but it's weird thinking about that being around in the nick times!

clarissa: *gives a little smile*

"you never know." ;)

and that's the end of clarissa! the final episode on snick as the credits announcer put it! boy what a journey it was! it started off with a girl getting her training bra stolen and now she's a new york journalist! she's come so far... and so have i since i started watching! and to think all these fun 90s adventures started because i stumbled upon her wikipedia page in june 2019! it's been a wild ride and i'm so glad to have seen it! thanks for the laughs clarissa! here's seeing you in new york! ;D

[industrynewsupdates]

Uncovering the Latest Developments in Airlines Procurement Intelligence

The airlines category is anticipated to grow at a CAGR of 7% from 2023 to 2030. The North America region accounts for the largest share. This category is expected to experience significant growth due to the rapid increase in air passenger traffic, and a strong focus on improving the passenger experience. This category expansion is being driven by ongoing advancements in wireless technology and a rising preference for intelligent airport designs. One of the major technologies in the airline industry is the use of blockchain to track luggage, improve passenger comfort and flight data security while obtaining greater transparency and efficiency.

Intelligent airports are growing because of the development of Metaverse, a technology that uses a mix of virtual, augmented reality, and advanced internet. For instance, in 2022, Qatar Airways launched QVerse, where visitors can experience Qatar's website through novel virtual reality. Similarly, in 2022, Bangalore International Airport in collaboration with Amazon Web Services (AWS) launched BLR Metaport to offer a 3D virtual experience of its newly launched terminal.

Autonomous robots are revolutionizing the baggage handling process at airports. They are designed to transport luggage from the check-in counter to the aircraft or from the aircraft to the baggage claim area. For instance, in 2022, in the U.S., Cincinnati/Northern Kentucky International Airport and Pittsburgh implemented autonomous robots, named Ottobots, to deliver retail, food and beverages.

The utilization of IoT technology enables the tracking of luggage, monitoring equipment performance, and enhancement of aircraft maintenance. For instance, sensors installed on aircraft engines can identify potential issues and notify maintenance airline crews in advance, averting any breakdowns. Additionally, cloud-based networks and IoT technologies help the passenger from the check-in to boarding process autonomously.

Order your copy of the Airlines Procurement Intelligence Report, 2023 -2030, published by Grand View Research, to get more details regarding day one, quick wins, portfolio analysis, key negotiation strategies of key suppliers, and low-cost/best-cost sourcing analysis

In the airlines category, the use of blockchain traceability can aid various functions related to maintenance, repair, and operations (MRO). By generating digital product passports, it establishes a documented history of parts and components, including their composition and origins. These passports may also incorporate disassembly manuals or instructions. Consequently, airline companies can prolong the lifespan of their products and effectively monitor the subsequent reuse of parts and components. For instance, in August 2022, Boeing partnered with Canada's TrustFlight and RaceRock to create a digital aircraft record system using blockchain technology for aircraft maintenance. The system is an expansion of Boeing-Honeywell's GoDirect Trade platform. The maintenance system would help the company improve productivity and efficiency by 25%.

Labor and fuel cost are the major expenses in the airlines category. Labor costs, which account for 20 - 30% of the airline's operating expenses are generally fixed in the short run. Whereas fuel costs highly depend on the price of oil. Fuel costs account for approximately 10 - 12% of the operating expenses. In January 2023, the freight rate reduced due to a decrease in cargo volumes. The Europe region saw a decrease in cargo ton-kilometers of 20.4%, followed by Asia Pacific, which saw a reduction of 19.0% in January 2023 compared to January 2022.

Airlines Category Procurement Intelligence Report Scope

• Airlines Category Growth Rate (CAGR): CAGR of 7%, from 2023 to 2030

• Pricing growth Outlook: 10 - 18%

• Pricing Models: Dynamic pricing model

• Supplier Selection Scope: Cost and pricing, Past engagements, Productivity, Geographical presence

• Supplier selection criteria: Inflight services, entertainment, storage space, analytics and reporting modules, integrations, technical specifications, operational capabilities, regulatory standards and mandates, category innovations, and others.

• Report Coverage: Revenue forecast, supplier ranking, supplier positioning matrix, emerging technology, pricing models, cost structure, competitive landscape, growth factors, trends, engagement, and operating model

Browse through Grand View Research’s collection of procurement intelligence studies:

• Yacht Charter Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

• Fixed Line Services Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

Key companies 

• Qatar Airways

• Delta Air Lines Inc.

• American Airlines Group Inc.

• Southwest Airlines Co.

• United Airlines Holdings Inc.

• International Airlines Group (IAG)

• Lufthansa Group

• Air France-KLM

• Emirates Group

• China Southern Airlines Co. Ltd.

• Singapore Airlines

• ANA All Nippon Airways

Brief about Pipeline by Grand View Research:

A smart and effective supply chain is essential for growth in any organization. Pipeline division at Grand View Research provides detailed insights on every aspect of supply chain, which helps in efficient procurement decisions.

Our services include (not limited to):

• Market Intelligence involving – market size and forecast, growth factors, and driving trends

• Price and Cost Intelligence – pricing models adopted for the category, total cost of ownerships

• Supplier Intelligence – rich insight on supplier landscape, and identifies suppliers who are dominating, emerging, lounging, and specializing

• Sourcing / Procurement Intelligence – best practices followed in the industry, identifying standard KPIs and SLAs, peer analysis, negotiation strategies to be utilized with the suppliers, and best suited countries for sourcing to minimize supply chain disruptions

[webzent]

Best Digital Branding and Content Marketing Agencies in Ohio

Why Digital Branding Matters

Digital branding is more than just a logo or a tagline. It encompasses the entire online presence of your business, including your website, social media, and any other digital platforms where your brand is represented. A strong digital brand helps to build trust with your audience, differentiate you from competitors, and ultimately drive more business.

The Best Digital Branding Agencies in Ohio

Ohio is home to some of the best digital branding agencies that can help elevate your brand to new heights. These agencies specialize in creating compelling brand identities that resonate with your target audience and leave a lasting impression. Here are some of the top digital branding agencies in Ohio:

Blue Laser Digital: Based in Columbus, Blue Laser Digital is renowned for its innovative approach to digital branding. They offer a full suite of services, including brand strategy, web design, and digital marketing.

Thunder::Tech: Located in Cleveland, Thunder::Tech combines creativity with technology to deliver powerful branding solutions. Their team of experts works closely with clients to develop brands that stand out in the crowded digital space.

The Shipyard: Also in Columbus, The Shipyard is known for its data-driven approach to branding. They leverage advanced analytics to create strategies that not only look good but also perform exceptionally well.

The Importance of Content Marketing

Content marketing is the backbone of any successful digital strategy. It involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Effective content marketing helps build brand awareness, establish authority, and drive customer loyalty.

Top Content Marketing Agencies in Ohio

Ohio is not just a hub for digital branding; it also houses some of the finest content marketing agencies. These agencies specialize in crafting compelling content that tells your brand’s story and drives results. Here are some of the top content marketing agencies in Ohio:

Sixth City Marketing: With offices in Cleveland and Columbus, Sixth City Marketing excels in creating content that drives traffic and conversions. They offer a range of services, including SEO, social media marketing, and pay-per-click advertising.

Upward Brand Interactions: Located in Dayton, Upward Brand Interactions focuses on creating engaging content that resonates with your audience. Their team of experts crafts content strategies that are aligned with your business goals and objectives.

Content Via: Based in Cincinnati, Content Via specializes in content creation and distribution. They help businesses create high-quality content that attracts, engages, and converts their target audience.

Choosing the Right Agency for Your Needs

When selecting a digital branding or content marketing agency in Ohio, it’s essential to consider your specific needs and goals. Look for agencies with a proven track record, a strong portfolio, and a team of experts who understand your industry. Additionally, consider the agency’s approach to collaboration and communication to ensure a seamless working relationship.

Conclusion

Ohio’s digital branding and content marketing landscape is rich with talent and innovation. By partnering with the best digital branding agencies in Ohio and content marketing experts, you can unlock the full potential of your brand and achieve lasting success in the digital age. Whether you’re looking to build a new brand from scratch or enhance your existing digital presence, Ohio’s top agencies have the expertise and creativity to help you reach your goals.

[thehubops]

Revitalize Creative Agencies with Custom Web Solutions

In today’s competitive landscape, creative agencies must innovate continually to stay ahead. This necessity is particularly true for creative agencies in Cincinnati and other thriving tech hubs. Custom web solutions offer a strategic advantage, allowing agencies to enhance their services, streamline processes, and attract more clients. This blog post outlines the steps a remote creative agency can take to implement these solutions effectively.

Introduction

The dynamic nature of the digital world demands that creative agencies remain agile and adaptable. Custom web solutions can significantly elevate the performance and client satisfaction of creative ventures agencies. By optimizing web presence, agencies can highlight their creative agency portfolio, define their creative agency values, and clarify their creative agency process. This guide will walk through the steps to integrate custom web solutions, emphasizing their benefits and implementation strategies.

Step 1: Define Objectives and Goals

Firstly, it is crucial to understand what the agency aims to achieve with custom web solutions. Establishing clear objectives ensures that every decision aligns with the agency’s broader mission. Whether the goal is to showcase the best creative advertising agencies or to differentiate between a creative agency vs marketing agency, clarity is vital.

Step 2: Conduct a Needs Assessment

Secondly, a comprehensive needs assessment should be performed. This involves evaluating the current website’s performance, identifying gaps, and understanding the target audience’s preferences. For creative agencies in Cincinnati, Ohio, a focus on user-centric design is essential. User-centric website design services can transform how clients interact with your site, making it more intuitive and engaging.

Step 3: Choose the Right Website Development Partner

Thirdly, selecting an experienced partner is essential. A website development company in Cincinnati with a proven track record can provide the expertise needed. The company should understand the nuances of advertising agencies in Cincinnati and be able to offer tailored solutions that resonate with local and remote clients alike.

Step 4: Develop a Comprehensive Plan

Next, a detailed plan should be developed. This plan should outline every aspect of the new web solution, from design and functionality to integration with other systems. Key elements to consider include:

Creative agency rate card: Clearly presenting services and pricing.

Creative agency values: Communicating what the agency stands for.

Creative agency process: Explaining how the agency works from start to finish.

Step 5: Design with the User in Mind

The design phase should focus on the user experience. Implementing user-centric website design services ensures that the website is not only aesthetically pleasing but also functional and easy to navigate. For best creative agencies, the website should be a reflection of their innovation and creativity.

Step 6: Implement and Test

Once the design is finalized, the implementation phase begins. This step involves coding, content creation, and integration with existing systems. Rigorous testing is crucial to ensure everything works seamlessly. Issues should be identified and resolved before the site goes live.

Step 7: Launch and Monitor

After implementation, the website is ready for launch. Continuous monitoring is essential to address any issues that may arise and to ensure the site performs optimally. Analytics tools can provide insights into user behavior and help identify areas for improvement.

Step 8: Market the New Website

Finally, the new website needs to be promoted. Highlighting the updated creative agency portfolio and showcasing the enhanced functionalities can attract new clients. For a remote creative agency, leveraging social media and email marketing can be particularly effective.

Conclusion

Custom web solutions offer significant advantages for creative agencies, enabling them to enhance their online presence and streamline their operations. By following these steps, agencies can create a website that reflects their creative agency values, clarifies their creative agency process, and positions them among the best creative advertising agencies.

For those looking to elevate their digital strategy, visiting our website, the HubOps, will provide additional insights and services tailored to the unique needs of creative agencies in Cincinnati. Embrace the future of digital excellence with custom web solutions that drive success and growth.

[thedigitalhunt]

Custom Web Development Services|Boston|Dallas|Cincinnati

Unlocking Success with Professional Website Development Services

In today's digital age, having a strong online presence is essential for any business to thrive. Whether you are a small startup or a well-established enterprise, a well-crafted website can be the key to reaching a broader audience and increasing your brand's visibility. At The Digital Hunt, we understand the significance of a robust online presence, and that's why we specialize in providing top-notch ecommerce website development and custom website development services.

Elevate Your Business with Ecommerce Website Development

In the era of online shopping, having an appealing and functional ecommerce website is crucial for success. Our team at The Digital Hunt excels in ecommerce website development services, creating user-friendly, visually stunning, and secure online stores that can help you maximize your online sales potential. We understand that each business is unique, so we tailor our solutions to meet your specific needs. From creating a brand-new ecommerce site to revamping an existing one, we've got you covered.

Custom Website Development: Your Vision, Our Expertise

When it comes to making a lasting impression online, cookie-cutter solutions won't cut it. That's where our custom website development services come into play. We believe that your website should reflect your brand's identity and values, which is why we work closely with you to design and develop a website that stands out from the crowd. Our experienced team of developers and designers will turn your vision into a reality, ensuring your website is unique, functional, and optimized for success.

The Digital Hunt Advantage

Choosing The Digital Hunt for your website development needs means partnering with a team of dedicated professionals who are passionate about delivering results. When you hire a website developer from our team, you gain access to:

1. Expertise: Our developers are well-versed in the latest web technologies and trends, ensuring your website is cutting-edge.

2. Customization: We tailor our solutions to match your business requirements, ensuring your website aligns with your goals and objectives.

3. Quality Assurance: Our rigorous testing and quality assurance processes guarantee a flawless, bug-free website.

4. Timely Delivery: We understand the importance of deadlines and deliver projects on time, every time.

5. Support and Maintenance: We offer ongoing support and maintenance to keep your website running smoothly and up-to-date.

In conclusion, if you're looking to enhance your online presence, drive more traffic, and increase conversions, The Digital Hunt is your trusted partner. Our expertise in ecommerce website development, website development services, and custom website development services will help you achieve your online goals. Don't miss out on the opportunities the digital world has to offer—get in touch with us today to discuss your website development needs. Your success is our mission.

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"Professional eCommerce website development services with skilled website developers specialize in custom solutions to your business needs.

The Digital Hunt - Best Custom Website Development Company

[k12academics]

Phoenix Design Works is a branding, marketing and advertising creative firm with extensive experience in the educational, collegiate, consumer and pro sports marketplaces. Our leading business focus encompasses the following three areas:

I. Branding and Logo Identity Programs

II. Advertising and Promotional Campaigns

III. Packaging and New Product Development

Phoenix Design Works has created and developed some of the best loved and most memorable collegiate brands in the world today. Phoenix has created the branding, advertising and/or Look of the Game programs for College Football Bowl Games such as The Boca Raton Bowl, The Camellia Bowl, The Chick-fil-A Peach Bowl, The St. Petersburg Bowl and the The Valero Alamo Bowl and college sports properties such as Michigan's The Big Chill, the world's largest outdoor hockey event. We have also created branding and advertising programs for hundreds of collegiate clients across America, both athletic and institutional. Phoenix collegiate clients include Adelphi, Alabama, Arkansas, Binghamton, Brown, Colgate, Delaware State, Drake, Hampton, Harvard, Illinois, LSU, Marist, Moorpark, NC A&T, OU, Roanoke, Saint Joseph's, Siena, Tennessee, Troy, UCLA, UC Merced, UCSB, UMass and UTRGV. Phoenix has also branded dozens of collegiate conferences including the Atlantic Sun, Atlantic 10, Big West, ECC, the ECAC, the LEC, the MAAC, MVC, OVC and SOCON.

We have created franchise identity, property development and event branding for all major league sports including all visual identity, logo marks and uniform design for the Colorado Rockies, Cincinnati Reds, Florida Marlins, Philadelphia 76'ers, Seattle Sonics, Toronto Blue Jays, and Vancouver Grizzlies. Event branding includes properties such as Opening Day, the World Series, the All-Star Game, the US Open and the Super Bowl. Phoenix has created the branding and promotion for the Northwest Arkansas Naturals and the Buffalo Bisons. Phoenix has also created the principle branding for the USTA, Major League Soccer, NASCAR, the Indy 500, the US Grand Prix, the Breeders' Cup, the NTRA, the WPVA, and WUSA. In sports broadcast Phoenix has created on air broadcast properties branding, consumer promotion, event branding and promotion, and packaging for ESPN, Fox, DirecTV, and G4.

Phoenix has created comprehensive branding and advertising programs for over 50 of the Fortune 500 consumer brands. Our experience in corporate and consumer branding ranges from the world's largest manufacturers to the world's most famous entertainment companies. For Walt Disney Companies, Phoenix has produced consumer branding, web design, film property development and consumer retail store branding. Phoenix Design Works has conducted both national and international brand launch initiatives for Coca-Cola Companies, Diageo Brands Worldwide, Guiness Brewing, Kraft General Foods and Reebok. PDW has created new category product launches for Coca-Cola and Guiness, and produced a comprehensive cross category audit and redesign of the entire Maxwell House Coffees product line. Our consumer product development experience includes new product design for Diageo Brands, Durex, Mucinex, SKYY Vodka, and Swatch Watches, as well as a complete brand audit and consumer packaging design and development for DIRECTV and Fox Interactive Video Games.

Phoenix created and launched new national advertising and promotional initiatives for Fireball Cinnamon Whisky and Don Julio Tequila inclusive of all national print and outdoor media. Phoenix consumer branding clients also include Accenture, Amblin, American Express, Apple, Burger King, Ford, Jaguar Motor Cars, John Deere and MasterCard. Phoenix Design Works has also worked as brand forecasters as well as brand agency of record for Bill Gates global photo agency Corbis, and Corbis Green Light. Phoenix Design Works has also created multiple brand campaigns for HP, Specifically their global esports platform, Omen.

At Phoenix Design Works we distinguish ourselves from our competitors by the depth and breadth of our work experience. We combine our experience across collegiate, pro sports & entertainment and consumer branding and bring that experience to play on behalf of every client that we work with. When you hire Phoenix Design Works, you are hiring a company with a proven track record for getting results and producing branding that generates revenue and withstands the test of time. The experience we leverage on behalf of our clients serves to enhance the branding assets that will become your new program and ready it for launch. Whether it's the research process, the creative process, or the client service we deliver throughout the course of the project, it is our past experience that raises the bar on the process overall, and makes for a superior result and experience for our clients.

Phoenix Design Works has been hired to create new or refreshed logo programs, develop advertising and marketing campaigns and to create facilities branding programs for team and institutions. "Our strength is in combining sound strategic thinking with solutions that best serve our client's needs, resonate with their constituents and increase their revenue".

Branding is the way you are perceived by your audience, whether they be prospective admissions for your constituent members, conference partners, current student athletes, parents, donors, or the community at large. Communications media is the means by which you deliver your message to this audience, be it via legacy media such as newspapers and direct mail or digital media platforms such as websites, social media and email.

At Phoenix Design Works we make sure that your new brand will deliver across all these different platforms. As our Principle and Creative Director James M. Skiles says, "A brand never gets a second chance to make a first impression". At PDW we make sure a consumer's first impression builds a lifetime of brand engagement.

Phoenix Design Works has earned national & global recognition and prominence in the areas of branding, design and advertising, with awards and press coverage from American Corporate Identity, Case Awards, Graphis, How, NACDA, P.I.E., Japan and Print Magazine. Our collegiate clients have also been awarded NACDA/NACMA marketing awards.

[adamkoehler07]

High-quality website development company in Cincinnati

Worried about how to make your website development great? Well, if you are here then you don’t need to worry about anything. Here is the best Cincinnati Web Development company to whom you can rely on. Want to know more? Visit our website now!!

[webstrategyplus11-blog]

Animated Sales Video produced by Web Strategy Plus, Digital Marketing Agency

This video answered a client's need for a solution to increase sales via its website and social media platforms. Contact us for a free consultation! https://www.webstrategyplus.com/contact-us/

[twh-news]

Interview: Makeup Artist Douglas Noe on Loki’s Looks Through the Years & Creating Anew for ‘Loki’ [EXCLUSIVE]

Douglas Noe has been in Hollywood for three decades. An award-winning makeup artist, he’s worked on projects such as World War Z, Planet of the Apes, Spider-Man 3, I Saw the Light, and Birth of a Nation. On top of these impressive credits, he’s also been Tom Hiddleston’s personal makeup artist since joining the MCU in The Avengers, designing all of the looks for Loki’s subsequent appearances.

Noe has been nominated for three Emmys with one win, and five Makeup Artist and Hairstylist (MUAHS) Awards resulting in two MUAHS awards. His skills include creating making natural and period looks, prosthetics, hair, and tattoos.

Along with being the head of the makeup department for the most recent Disney+ series Loki, Noe is also creating looks for the new Netflix comedy series True Story starring Kevin Hart and Wesley Snipes.

We had a chance to chat with Douglas Noe about his work on Loki, The Avengers, the incomparable value of teamwork on set, and most importantly, Richard E. Grant.

Nerds and Beyond: So you started your Marvel journey with The Avengers, but what drew you to your field in the first place? And how did you get your start?

Douglas Noe: Star Wars was a huge influence to me as a young boy, both sketching and drawing, and a little bit of sculpting but not much. Cut to 1983, Michael Jackson’s “Thriller” comes out and I find a magazine called Fangoria on the newsstands where I can order blood and wax and pencils and fake hair. So, I started playing with these things. I was also taken with the horror movie craze that was happening in the early 80s — Nightmare on Elm Street and Friday the 13th, and others, obviously.

In High School, in 1984, I joined choir thinking I would get an easy credit, but my voice had not changed. So the choral instructor had been waiting for a boy soprano to do a theatrical opera presentation. So with that I sang the lead, I quit choir after that, because my peers were merciless, but, I learned the world of theatrical makeup which I hadn’t been introduced to.

I did years of theater. I went to a performing arts high school — it’s called Fort Hayes School for the Performing Arts in Columbus, Ohio — graduated, went to beauty school, and continued working in Ohio doing industrial, commercial, theater, and opera [makeup]. Worked for Maybelline and Revlon, got restless, worked in Cincinnati on my first film in the summer of 1990, it was July so 31 years ago, A Rage in Harlem. And my boss said you come to Los Angeles, I’ll make sure you get on your feet.

Nerds and Beyond: So you mentioned that it’s been about 31 years since your career started, what’s changed over the course of those 30 years in your field?

Douglas: How much time do we have? I’d say the biggest, biggest change would probably be the way we make these things now. Although another large change, more specific, would be the materials that we use. There’s a constant evolution and reinvention of almost all aspects of the materials that a makeup artist uses. That said, I have to shine a light on the way we do things now with the onset of digital and digital cameras. Shooting on film now has almost completely fallen by the wayside. Film was very forgiving, quite frankly, and now it’s not so forgiving. And because of that, the bar has been raised. The wonderful thing about this journey is watching my peers just get better and better and better, my colleagues rising to meet the challenge of not having anything to hide from with this new way we make films.

Nerds and Beyond: So, sometimes you kind of throw prosthetics to the wayside in favor of a more traditional makeup. How do you make that decision on which one to go with?

Douglas: That’s an excellent question. The decision is based purely on what are we going to see. That’s where I start, what is the lighting? I have a conversation with the director of photography and I find out what is the dynamic. Obviously, I know from the script whether it’s an interior or exterior, or if we’re exterior but we’re going to be on a stage, if it’s day or night. These variables all play into my decision as to whether or not I should rely on my theatrical experience and ability to paint 2D to appear 3D, or go ahead and make small prosthetics and put them where I need to put them and use actual prosthetics in lieu of paint.

That has everything to do with lighting, locations, logistics, and because most of his [Loki’s] wounds appear on his arm and some on his face in the Void, it’s all very moody and very dark. And again, the theatrical quality of the paint is not going to be altered by the changing light, it’s just going to react the same way the rest of the face is going to react. It’s purple light, it’s going to make everything have a purple hue. There was no accounting for any correction that didn’t need to be done. There wasn’t anything wrong with that. It’s real.

Nerds and Beyond: So, you did make up for not only Tom on Loki, but you helped plan out the looks for everybody?

Douglas: Yes, what I do is I surround myself with strong talent. It’s all about team. I designed Wunmi Mosaku, Gugu Mbatha-Raw, Sophia DiMartino, and Tom [Hiddleston]. Regarding the rest of it, Neil Ellis, both Dennis Liddiard and I, added to the elements of his scars and wounds, which you would only see in close-ups.

The rest of it, the parameters are set — Blade Runner to Mad Men — and stay in those confines. And obviously, I choose color palettes for the women and there are parameters set for the men, but then it’s about team. I’m a big one on a team and not putting my thumbprints on other people’s work, but rather build other people up so they feel like they own what they’re doing.

My team consists of artists that also have stronger resumes and quite frankly, skills that exceed mine. It’s the mutual trust that allows us to keep a high level of artistic integrity in every aspect of the job. It also means I get the very best from my team, and it shows on the screen.

So, I didn’t have every look in my hand. Dennis Liddiard designed the Mobius character and I had Ned Neidhardt run with Gugu and turn up the volume on some of the elements that she already possesses that we can play with. Her eyes and lips, I think Ned turned the volume on both. And because we’re shooting in order, it’s a progression in the makeup you did.

Nerds and Beyond: When it came to Sylvie and Loki, when you when you’re doing those, did you try to kind of plan them both to have any similar things to give them a Loki look?

Douglas: It’s a fair question, but the answer is no. So again, I think the characteristics and traits that were going to be similar among them, aside from wardrobe and costume hints, were all character driven. And I did nothing with the makeup and hair to try to make them look or even closely resemble each other.

Nerds and Beyond: I want to kind of back up a little bit to Tom in the first Avengers film. That was by far one of his most standout looks. Can you tell me anything about what went into the creation of that absolutely tormented, haunted look that he had throughout that entire movie?

Douglas: Yeah, and that’s probably one of the elements that, because the character has evolved, we kind of left with Avengers because by the end of Avengers, and we carried it into Endgame, he does have a bit of an edgier look in Avengers, and not many people pick up on it. But the reality is he’s a little sculpted in Avengers.

I remember sculpting his cheekbones and temples, and doing a little play on his forehead for when he’s in the cell on the Helicarrier carrier with all that overhead lighting. I did like a little devil horn shadow, which is so subtle. The only person who’s going to notice is anybody who looks back at it and having read this and knows what to look for, but it is so nuanced and so subtle. And that’s the only place I think we did that. But the rest of him is very much chiseled and sculpted, but it’s a light touch.

And I think, again, as he evolved through the Marvel Universe and into the other movies that was something that was easy to leave behind, because I think that look played directly into his evil desire to rule over Earth. We rested that design element with that storyline.

Nerds and Beyond: It’s very clear too and I’ve always loved looking at that, because I’m a huge fan of the character. I’ve always loved kind of comparing how he looked in that movie to the rest of them.

Douglas: You’re on to me!

Nerds and Beyond: I’m not! I swear [laughs] So, what’s your best method for making the actors comfortable in the makeup chair? And with the final outcome?

Douglas: It’s dialogue; listening, talking to them, talking to their representation, whether it be an agent or a manager, and doing my homework and doing my due diligence to find out what’s going to make them comfortable the moment they walk through the door. I do my homework on them. It’s not just IMDb, it’s an internet search. So, I spend some time on the web and find out who these folks are, and if I find out, for example, they’re not one that likes to talk a lot, well, the writing’s on the wall, we’re not going to talk a lot, we’ll cut to the chase and get to the point. But also, it’s about building a rapport and building a relationship. Also, knowing that, I’ve said this in previous discussions, knowing it’s necessary to get out of the way.

Like if, for example, I’m not a proper fit for somebody, I have to be plugged in, I have to be aware enough to understand that it may not be working before somebody says to me, “Hey, this isn’t gonna work.” So it’s just about being open, especially as Tom’s personal on these projects and running the department, knowing that I don’t get to do everybody. I don’t get to put my thumbprint on other people’s work. Because not only is that disrespectful, it’s very often unnecessary, because I hire good people. I hire contemporaries and peers. Truly, you’re only as good as your weakest crew member. I surround myself with good people.

So, take Owen Wilson, for example, it would have been wonderful to do Owen’s makeup, but there were times when he was not going to be shooting with Tom and I was going to need to be ready for Tom or available to Tom, so it didn’t make sense. So I never touched Owen, I had Dennis Liddiard design that look and run with it. And then Ned Neidhardt took over that look when Dennis had to depart. That’s just one example of not trying to do everything.

Another one was the Classic Loki. I wanted to do Richard E. Grant’s [makeup] so bad, I can’t even tell you. I’ve been a huge fan since 1987. I wanted so badly to bring that full circle, didn’t make sense. It just didn’t make sense. So again, I never touched him. It wasn’t necessary. Ned was always there. And I think the same thing happened to me on Ragnarok reshoots, which I ran in Atlanta again with Dennis Liddiard. I wanted so badly to do Sir Anthony Hopkins makeup, but it didn’t make sense. So I was happy to hand it off to Bill Myer.

Nerds and Beyond: Oh man, I loved Richard E. Grant in this show so much.

Douglas: He’s amazing.

Nerds and Beyond: He’s so good!

Douglas: He really is. And he’s that good in person. He’s just so fun and interesting and alluring and attractive. He’s such a wonderful, wonderful person and, of course, a phenomenal actor.

Nerds and Beyond: I was watching little videos that he posted and he just seems like the warmest person.

Douglas: You know, just one last tidbit about Richard Grant is he’s got wonderful stories and as he’s telling them he’ll often stop and pause and just laugh. Just laugh, not for the sake of the stories or for anybody that he’s telling the story to, but because recounting the story brings him true joy. So he’ll stop and embrace that joy. Oh, it’s so wonderful.

Nerds and Beyond: That’s so amazing to hear. What is the most memorable job that you’ve done?

Douglas: The most memorable … That’s a tough one because I have so many fond memories of so many projects. The first Avengers film was memorable because there was a buzz, there was a vibration, a frequency, that was in the air when we were shooting that. We kind of knew we were making something big and something special. I don’t think any of us knew how big or how special it would be, but that certainly is one of the most memorable and most special projects.

I’m pretty good about focusing on the positive aspects of all these things, regardless of how difficult the project may be for whatever reason. The pros always, always heavily outweigh the cons, but I have a lot of wonderful, memorable experiences. Another one, it’s the polar opposite only because of the conditions in which we shot, but Birth of the Nation was one of the most memorable and exceptional experiences of my career. I was on the wrong side of 40, had 25 years of experience, and had still never worked so hard in my entire life. We did a 50-day shoot in 27 days. So proud of the work we did.

It was 100 degrees with 99 percent humidity, we shot it in the summer in Georgia, in Savannah, so it was hot, humid, and just getting the makeup necessary to be on individuals to stay put was its own challenge. And then the other challenges only added to that. But Nate Parker, the director, writer, producer, and lead actor, he is a special human being. And he was inspiring from start to finish. Usually, the first people in are the teamsters, transport department, and usually I’m second. He beat me in almost every single day. He’s in three hours before he needs to be. That was a very special experience.

Nerds and Beyond: Finally, are you excited about the news of Loki Season 2?

Douglas: I’m beyond thrilled! I invite being in the dark a little bit, I kind of like surprises and I like not knowing, so I suspected, but hearing the news confirmed, I was thrilled, naturally. What are they going to dream up? This is amazing. How do you top season 1 of Loki? That’s the burning question.

[reversedout-blog]

Google SGE SEO: 5 Critical Changes That Could Wreck Your Rankings in 2025

Google SGE SEO is officially rolling out—and if you haven’t adjusted your strategy yet, you’re risking major visibility losses.

This is more than another core update. It’s an AI-driven shift that could slash your organic search traffic, bury your top-ranking pages, and force every marketer and business owner to rethink their content strategy from the ground up.

What Is Google SGE SEO?

Google SGE SEO is an AI-powered upgrade to traditional search. Instead of a list of ten blue links, users now see AI-generated summaries that answer their queries right at the top of the page. These summaries pull content from across the web and cite sources���sometimes.

That means:

Users get their answers without clicking your link.

Organic listings get pushed down (especially for informational queries).

Clicks go to Google’s AI, not your website.

Welcome to the world of zero-click searches on steroids.

Learn more directly from Google about SGE

Who Will Suffer Most?

Local service providers relying on SEO

Affiliate and review websites

Businesses with thin, generic, or outdated content

Bloggers and thought leaders not building authority

And that includes small businesses in cities like Cincinnati, Covington, or Dayton who have relied on tried-and-true local SEO strategies for years. It’s time to evolve.

How to Win in the Google SGE SEO Era

1. Level Up Your EEAT

Google favors brands with Expertise, Experience, Authoritativeness, and Trustworthiness. If you’re not showcasing your credentials and unique insights, you won’t get cited.

Tips:

Add author bios to blog posts.

Link to external research and citations.

Use case studies and testimonials to prove experience.

Pro Tip: If you need help assessing your site’s EEAT score, check out our SEO consulting services.

2. Create SGE-Optimized Content Structures

SGE pulls structured, scannable, and authoritative content. That means:

Clear headers (H2, H3)

Short paragraphs

Direct answers (like you’re replying to a question)

Bullet lists and tables

FAQ sections with schema markup

3. Write for People AND AI

It’s not just about keywords anymore. You need to anticipate conversational queries, because SGE functions like a blend of Google and ChatGPT.

Examples:

“What’s the best website design agency in Cincinnati?”

“How do I improve Core Web Vitals in 2025?”

Incorporate long-tail keywords and question-style headers that mirror natural language queries.

4. Prioritize High-Quality, Unique Insights

SGE wants to reference the best, not the most. If your content isn’t original, data-backed, or narratively rich, it won’t be included.

Ideas that work:

Proprietary surveys or reports

Local data or niche breakdowns

Strong opinions backed by expertise

5. Use Branded Search to Your Advantage

SGE leans into known brands. That means your brand presence across the web matters more than ever.

Checklist:

Keep your Google Business Profile updated.

Be active on LinkedIn, YouTube, and niche platforms.

Get mentioned or linked by local news outlets and industry publications.

Moz’s EEAT breakdown is worth a read

6. Stop Thinking in Clicks—Start Thinking in Visibility

Yes, SGE may reduce your click-through rates—but it can still build brand awareness, especially if your brand is cited directly in summaries. Focus on:

SERP impressions

Brand name mentions

Inclusion in AI summaries

This is the time to become a recognizable source.

7. Update Your Old Content—Now

Audit your top-performing content from the past 2–3 years. If it’s outdated, too shallow, or buried in fluff, it’s time for a rewrite. Aim for:

Updated facts, dates, and stats

Keyword refresh to reflect conversational search

Enhanced formatting for readability and clarity

Need help with this? Reversed Out offers content refresh and audit packages.

SGE Isn’t the End of SEO—It’s a Rebirth

This isn’t the death of organic marketing. It’s just a shift—from gaming the algorithm to earning your seat at the table. You don’t need more content—you need better content.

And if you’re not sure where to begin?

Let’s talk. We’ll audit your current content, flag what won’t survive SGE, and build a real strategy around what will.

Contact Reversed Out for an SGE-Ready SEO Strategy

How to Stay Ahead of Google SGE SEO in 2025

Google’s SGE isn’t just another update—it’s a complete shift in how search results are displayed and how users interact with them. To survive (and thrive), you need to move beyond traditional keyword stuffing and focus on building content that’s authoritative, structured, and trustworthy.

Here’s the bottom line:

If your brand isn’t being cited in AI-generated summaries, you’re invisible. Optimize for EEAT, use clean formatting, and double down on building recognizable authority across the web. The brands that adapt early will dominate search in 2025 and beyond.

Google SGE SEO FAQ's

What is Google SGE and how does it impact SEO? Google’s Search Generative Experience (SGE) uses AI to generate answers directly on the search results page, reducing click-through rates to traditional websites. It favors well-structured, authoritative content that directly answers user questions.

Will Google SGE hurt my website traffic? Yes, if you don’t adapt. SGE reduces organic clicks for many top-ranking pages. To maintain traffic, your content must be cited in AI summaries by improving EEAT and optimizing for structured search.

How can I optimize my content for Google SGE SEO? Use clear headers, FAQ sections, concise answers, internal links, and structured data. Focus on quality over quantity, highlight expertise, and refresh outdated content regularly.

What types of businesses are most affected by Google SGE? Local service providers, affiliate sites, and any business relying heavily on informational blog content for traffic are most vulnerable. Businesses in competitive industries like marketing, legal, and real estate are especially affected.

How can Reversed Out help with Google SGE SEO? We offer tailored SEO audits, EEAT-focused content strategies, and full content optimization to ensure your brand stays visible in the AI-powered search era. Get in touch with us to future-proof your SEO strategy.

Contact Us

At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

Content source: https://reversedout.com/google-sge-seo-cincinnati/

[s4g2world]

When NOT to Use SEO

A large part of our business is conducting professional Search Engine Optimization services for small and medium-sized businesses. So you might be surprised to learn that we talk ourselves out of more SEO projects than not. Or, more accurately, we talk our clients out of doing SEO.

Many people see, hear and read about various SEO success stories from friends, colleagues and business associates and think, "Hey, sounds great. How can I use that for MY business?"

The problem with SEO, probably more than any other Internet marketing tactic, is that it's often the wrong tool for the job. No matter how bad you WANT it to be the answer to your problems and help you increase sales it's just not not going to cut it.

sSo to help you evaluate whether SEO can be part of your well-rounded Internet marketing strategy, here's 5 reasons why SEO will NOT help you"

1. You Have a Made Up Product: The whole foundation of SEO is to position your webpages to be the answer to the question regarding relevant searches. If the product or service you offer is something so unique or made up, you can't leverage SEO for the simple reason that nobody knows to search for it. Case in point was a company that came to us to implement an SEO program for "Dog Wine." The problem is two-fold: Wine is actually bad for your dog so nobody would be looking for those keywords together unless maybe it was for "Dog wine poisoning." Secondly, the product wasn't actually wine at all but a type of gravy commonly sold to spruce up kibble. So while the product was real and perfectly OK to feed your dog, the association between the made up product category (dog wine) and the actual product (a kibble additive commonly referred to as "dog gravy") was beyond the scope of SEO. A better marketing solution that we suggested was a trade PR campaign combined with blogger reviews since the product needed explaining in order to "get it."

2. Low Search Volume: The biggest issue we find is that the keyword phrases associated with the company's products and services are in low demand. Nobody wants to hear that what they're selling is not in demand or the greatest thing since sliced bread. SEO exposes weaknesses in branding and product positioning. Sometimes SEO is considered a panacea for a weak product offering or non-existing branding campaign. SEO can't perform magic, and certainly can not create demand where little or none exists. SEO works best when you have a product or service with well-articulated BENEFITS to the person doing the search, since most searches start with "How do I... " or "How to... " Be the answer to that question assuming it's even being asked. Our keyword research will expose those weaknesses right away.

3. No Supporting Efforts: Search Engine Optimization has become increasingly complex in that one-time efforts, while still important, aren't enough to sustain any short term success. And with the rising importance of social media's impact on SEO, businesses will need to invest in ongoing social media efforts to boost their baseline SEO results since all the major search engines have gone on record that social media signals going in and out of a website are a validation of that site's authorityon a particular subject (and set of keywords). So to invest in SEO is really a baseline step that needs to be reinforced with social media marketing and content marketing and blogging on an ongoing basis.

4. Website Design is Not Set Up For SEO: While a website's layout can be changed, this can often lead to additional costs in order to change the layout of the website to make it SEO ready. For instance, the number one problem is when all products and services are listed on a single page. In order to perform proper SEO, each product or service must have it's own page since proper onsite SEO requires unique META tags, Title tags, keywords, etc. Another hurdle is when clients have Flash-heavy websites or resist placing actual text and words on the site preferring mostly pictures. SEO is about content, mainly text.

5. Need Results Immediately: And as you probably suspect, SEO can take time to take effect. In fact, the very nature of GOOD SEO practices is to try and mimic organic linking and social media activity in as natural means as possible. That means slowly, and gradually. And even then, it can take the search engines weeks and even months to index your site and move it up in the rankings - if at all! So if you have a special event or you're planning a product roll out or other timely event, SEO isn't going to be your ticket to the top.

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[thehubops]

Optimizing Your HubSpot Account: Best Practices for Success

Welcome to Optimizing Your HubSpot Account: Best Practices for Success, brought to you by Hubs Ops, your trusted partner in Cincinnati, Ohio for all things HubSpot. Whether you’re new to HubSpot or looking to enhance your existing setup, optimizing your HubSpot account is crucial for maximizing efficiency and driving growth. In this guide, we’ll explore actionable strategies and best practices to help you harness the full potential of HubSpot’s powerful features.

Optimizing Your HubSpot Account begins with understanding your unique business needs and goals. At Hubs Ops, we specialize in tailoring HubSpot solutions that align seamlessly with your objectives. From setting up workflows that automate repetitive tasks to integrating your CRM with other essential tools, optimizing HubSpot involves customizing its functionalities to enhance productivity and streamline operations. Join us on this journey as we delve into practical tips and expert insights to elevate your HubSpot experience and achieve sustainable business success.

Choosing the Right HubSpot Version: Starter vs Professional

HubSpot offers two primary tiers: Starter and Professional, each catering to different business needs. The HubSpot Marketing Starter vs Professional comparison hinges on scalability and features. While Starter is perfect for small businesses with basic marketing needs, Professional unlocks advanced tools like automation and A/B testing, ideal for expanding enterprises in Cincinnati.

Partnering with a B2B HubSpot Agency

For businesses focusing on B2B relations, partnering with a specialized B2B HubSpot agency such as HubOps can streamline processes and maximize ROI. These agencies understand the intricacies of B2B marketing and leverage HubSpot’s capabilities to nurture leads effectively, ensuring a steady flow of qualified prospects for your Cincinnati-based business.

Leveraging HubSpot Development Services

Embracing Inbound Marketing with HubSpot

In Cincinnati, HubSpot inbound marketing strategies are indispensable for attracting and engaging audiences organically. Whether you’re in the technology sector or nonprofit space seeking HubSpot nonprofit pricing, implementing inbound methodologies supported by HubSpot enhances your visibility and drives sustainable growth.

Conducting a HubSpot Portal Audit

To optimize your HubSpot account effectively, periodic HubSpot portal audits are crucial. This process, conducted by HubOps or other HubSpot agencies in Los Angeles or beyond, evaluates your setup’s efficiency, identifies areas for improvement, and ensures compliance with best practices. It’s a proactive approach to maintaining a robust and well-functioning HubSpot environment.

The Role of HubSpot in Web Design and Development

A HubSpot web design agency like HubOps integrates marketing and design seamlessly. They craft visually appealing websites while optimizing for performance and user experience. Whether you’re launching a new site or redesigning an existing one in Cincinnati, leveraging HubSpot’s CMS capabilities through such agencies ensures your digital presence resonates with your audience effectively.

Conclusion

In conclusion, whether you’re starting with HubSpot Marketing or looking to upgrade to HubSpot Professional, optimizing your approach is key to success in Cincinnati’s competitive market. Partnering with a dedicated HubSpot development agency like Hub Ops not only unlocks advanced functionalities but also provides ongoing support to maximize your investment in HubSpot. Embrace inbound strategies, conduct regular audits, and customize your HubSpot instance to fit your business goals — these practices will undoubtedly propel your marketing efforts to new heights.

[thedigitalhunt]

Mastering Shopify: A Comprehensive Guide to Web Development

Introduction:

When it comes to Shopify web development, finding the right partner can make all the difference in building a successful online store. In this article, we will explore the key aspects of mastering Shopify web development and highlight why The Digital Hunt stands out as the best Shopify development company in Boston and Cincinnati, USA. With their expertise in Shopify development services, app development, and website development, The Digital Hunt has established itself as a top-notch Shopify development agency.

Shopify Development Services:

The Digital Hunt offers a wide range of Shopify development services tailored to meet the unique needs of businesses. Their team of skilled professionals excels in creating custom Shopify websites that are visually appealing, user-friendly, and optimized for conversion. Whether you need a brand new online store or want to enhance an existing one, The Digital Hunt can deliver exceptional results.

Shopify App Development:

With the increasing demand for advanced functionality and seamless integration, Shopify app development has become crucial for online businesses. The Digital Hunt's expert developers have extensive experience in creating powerful Shopify apps that extend the platform's capabilities and provide unique features to enhance the user experience. Their proficiency in Shopify app development ensures that businesses can leverage the full potential of the platform.

Shopify Web Development:

The Digital Hunt takes pride in its team of highly skilled Shopify web developers who possess in-depth knowledge and expertise in the platform. From customizing themes and templates to implementing complex functionalities, their developers have the proficiency to tackle any Shopify web development project. Their attention to detail and commitment to delivering exceptional results make them the go-to choice for businesses seeking professional Shopify web development services.

Shopify Website Development:

A visually appealing and functional website is crucial for success in the competitive e-commerce landscape. The Digital Hunt specializes in Shopify website development, creating stunning online stores that capture the essence of a brand and engage visitors. Their expertise in user experience design, responsive web development, and mobile optimization ensures that businesses can deliver a seamless shopping experience to their customers across all devices.

Conclusion:

When it comes to mastering Shopify web development, The Digital Hunt emerges as the best choice for businesses in Boston and Cincinnati, USA. With their comprehensive range of Shopify development services, expertise in app development, and proficiency in website development, they are well-equipped to help businesses thrive in the digital realm. Their professionalism, attention to detail, and commitment to delivering outstanding results make them the ideal partner for businesses looking to build a successful online store on the Shopify platform.

This Article was written by

The Digital Hunt - Shopify Development Company

"We are the leading Shopify web development company offering the best Shopify development services like websites and app development,ect."

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[reversedout-blog]

LinkedIn Profiles Can Now Display Career Breaks

If you have a LinkedIn profile, you may now put a greater emphasis on career breaks and the skills and experiences you obtained while not working. It was revealed in a LinkedIn marketing release that this new tool was created in response to requests from users who wanted a way to emphasize the benefits of taking career pauses. People’s life experiences and abilities gained while on a sabbatical may be a good match for available positions.

Candidates and recruiters in LinkedIn marketing can talk openly about their time away from the typical job using this tool. It’s now possible to specify whether a period of time off was taken for a gap year, layoff, full-time parenting, bereavement, caring for a loved one, or any other cause.

What Is a Career Break?

If you’re looking for some time off from work, a career break is exactly what you’re after. When an employer agrees to allow you to take unpaid leave before returning to work in the future, it is called a sabbatical.

It is more accurate to say that you take a break from work to pursue hobbies or interests outside of work. When you’re ready, you’ll rejoin the workforce, but you’ll almost certainly find a new dream job with a different company.

For example, if you wish to travel or take care of your family, you may take a professional hiatus. After losing your job, you may find yourself on a career hiatus. You may not have chosen this path, but the talents and experiences you’ve obtained outside of paid work might be useful to prospective employers regardless of the circumstances.

How To Make Your LinkedIn Breaks Stand Out

With LinkedIn marketing, you may take advantage of this function by going to your profile and clicking on the Add Section button.

After that, you might choose to include a break in your work history.

The start and end times of the break, as well as a title and a description, will be requested by LinkedIn.

Among the choices available on the form for selecting a “kind” of break are:

Bereavement

Changing careers

Caregiving

Taking care of a family full time

a year off

Layoffs and the elimination of jobs

a state of good health

Aim-setting and achieving

Continuing education

Relocation

Retirement

Travel

Voluntary work

Your professional break’s duration, location, and start and finish dates are all customizable. Select the checkbox if you are presently taking a professional break.

If you’ve taken a career hiatus, it’s a good idea to mention that in your LinkedIn bio as well. For example, if your bio states that you’re now employed by a company, you can choose to move to your career break status rather than your current job status.

Using the Description box, explain why you took a professional break and what you’ve gained as a result. To complete the process, click Save to save your changes.

For those who have taken time out from work, the LinkedIn career break feature provides an opportunity for them to show off the talents they’ve gained outside of the office. Update your LinkedIn bio if this pertains to you today. For more information, you can contact the best digital marketing company in Cincinnati.

Contact Us

At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

Content source: https://reversedout.com/linkedin-marketing-tips/

[s4g2world]

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3. Link Building Services. With link building services you don't have to worry about your website rankings. You can obtain high page rankings through efficient and effective link building services. Link building can mean a variety of different SEO techniques. This can include social media networking, social bookmarking, forum posting, article submission, blog commenting and more.

4. SEO Content Creation. The content on your website itself could be a vital element to your SEO campaign. Your SEO strategy will depend upon certain keywords you want your website to rank highly on. This means you will need to make sure your website focuses on these keywords properly in the content and that the content is relevant and useful to the reader if they have searched for these terms. With an analysis of your website content you may find that Content Creation SEO services [http://www.seoworkers.com/search-engine-optimization/analysis-services.html] are the best step for you to take. Without the right SEO content your website will not benefit from any SEO marketing strategy.

5. SEO Monitoring. Even after you have enjoyed the benefits of SEO services to help you with your marketing online, it may be beneficial for you to obtain further monitoring SEO services for your website. This will allow you to keep track of your SEO plan, results, traffic, sales and conversions as well as to regularly ensure your SEO strategies are working effectively and the way they are supposed to.

6. SEO Implementation. A professional company offering SEO Services does not just focus on providing you with advice on what you can do to improve your SEO. These companies should also offer you SEO implementation by taking your project on board and actively creating your SEO for you. That gives you the free time to get on with more important things in your business or personal life.

These are just a small selection of a wider variety of SEO services available to you with a professional SEO company [http://www.seoworkers.com] at your side. You can choose to obtain any number of these services as you see fit or even all of them if you wish. The best marketing strategy involved all areas and techniques available however you can work at your own pace and to your own budget with affordable and flexible SEO Services.

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