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5 Important Communication Lessons for Science communicators From Richard Saul Wurman
Richard Saul Wurman, the creator of the TED conference, is widely known for advocating the importance of presenting complex information simply and clearly. 5 lessons are:
The goal of any communication is comprehension - making sure the audience understands the message, not just hears it. As he says, “information only becomes knowledge when it is understood.”
Blaming the audience for not understanding is foolish and unproductive. The responsibility lies with the communicator to shape the message for the particular audience.
Using plain language, thoughtful structure, relevant examples and visuals are key to comprehension. Design matters.
Being insightful about information means being insightful about the deficiencies in communicating it. Self-awareness about weaknesses is needed.
Curiosity, pattern recognition and empathy for the audience help create engaging communication.
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#SciComm#ScienceCommunication#PlainLanguage#AudienceFirst#DontBlameTheReader#Storytelling#DataViz#DataVisualization#Analogies#EmpathyInScience#InsightsNotJustInfo#ServeHeartsAndMinds#JoyOfScience#ClearCommunication#SimplifyComplexity#ClarityInspiresAction#BewareCurseOfKnowledge#BuildTheBridge#SkilledStoryteller#EnlightenAndEmpower
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Anyone looking for a gift for an aficionado of #books, #LosAngeles, #urbanism, #creativenonfiction & #Poetry, here’s my book, #LetterstoMyCity This photo captures the book’s spirit. It’s about celebrating the city & the people who make it what it is. #relationships #mikesonksen #community Link in bio #buildthebridge (at The Music Center: Performing Arts Center of Los Angeles) https://www.instagram.com/p/CIGua3jg5TS/?igshid=1g0ot0f5e4uxb
#books#losangeles#urbanism#creativenonfiction#poetry#letterstomycity#relationships#mikesonksen#community#buildthebridge
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Almost 40 #blessed#happy#loved#joy#live#love#laugh#buildthebridge#levelup#pain2power#Power (at My World) https://www.instagram.com/p/CXU4wSdOnTp/?utm_medium=tumblr
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Change is scary! Taking on something new can be terrifying. From a new health plan, to attending a new class, to resolving conflict with someone you love, to learning how advance in your job a way you never have before.....courage. It takes courage to leap in with the full possibility you could fail. Here's the question: So what happens if you fail? Can you still be okay? YOU BET YOU CAN! -SHOCK Life Performance Coach #performance #allareasoflife #conquerfears #buildthebridge #efficiency #courage #performancecoaching #lifecoach #healthcoach #fearfail #fearnothing #dogoodthings #dobetter #lifemission #impact #bebetter #bestself #lifechallenge #winnipegcoach #perform #nutritionandfuel
#fearnothing#nutritionandfuel#winnipegcoach#conquerfears#efficiency#buildthebridge#dobetter#lifemission#performancecoaching#dogoodthings#allareasoflife#impact#bestself#courage#perform#lifechallenge#performance#fearfail#healthcoach#lifecoach#bebetter
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Great energy at the open house #buildthebridge (at Ecole Sir John A Macdonald Public School)
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After only about a week into our Build the Bridge campaign, we have raised almost $28,000 towards our $150,000 goal! We are so thankful for those who have been praying and have given financially to support us at Miracle Camp during this difficult season.
We cherish your prayers for us and our leadership as we make decisions about future events and continue to work diligently in preparing for Summer Camp and beyond. Come alongside us and help us continue to serve our guests and encourage them in their walk with Christ by giving financially at https://www.miraclecamp.com/buildthebridge!
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✨🍓🎶#BUILDTHEBRIDGE #DEEELITR #ELECTRONICMUSIC #HOUSEMUSIC #TECHNO #ANIMALS #NATURE #GLAMOUR #CARPEDIEM
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When the relationship is placed more important than the right or wrong, the bridge was built. Enabling the person to walk from the wrong to right.
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