#C111

[searchfactory]

Michael Sailstorfer / Mercedes-Benz Art Collection / C111 / Hyeres Festival / Art Car / 2023

[thegreatsurvey]

The Protoype.

16x20"

Acrylic and alcohol ink on canvas

[my-inner-puffin-is-most-dandy]

Mercedes Benz Museum, Stuttgart Germany 29 Jul 23

Mercedes Benz C-111

[narely]

Shiner Prickly Pear

Social Campaign + Brand Fame Strategy

Summary: Shiner fans love Shiner not only for its status as an iconic Texas brand but for making a range of beers full of flavor and native Texas ingredients. Shiner Prickly Pear is one of the seasonal beers under Shiner’s portfolio that has reached a cult-like status amongst loyal fans. The year-long absence from the shelves made die-hard fans relentless and unapologetic in asking for the beer back on Shiner’s social channels. Bakery was tasked with creating a social campaign that generates big buzz around Prickly Pear’s back-by-popular demand comeback.

The Challenge: Create a ripple effect of excitement for Prickly Pear’s comeback that cuts across Prickly Pear loyalists onto the regular Shiner fan and beyond.

***

It was necessary for us to understand the why behind Prickly Pear’s popularity. How is it that a beer that’s been out of rotation for so long, still has fans under a chokehold? While looking for answers, we stumbled across a couple pieces that brought us closer to our answer:

"Shiner Prickly Pear is as synonymous with summer as a scoop of Blue Bell ice cream or a float down the San Marcos River." - Tommie Ethington, Texas Monthly

“Rugged, versatile, and beautiful, the prickly pear cactus has made numerous contributions to the landscape, cuisine, and character of the Lone Star State, and its unusual status as both a vegetable and a fruit make it singularly qualified to represent the indomitable and unique Texas spirit as an official state symbol.” - 74th Legislature of the State of Texas, 1995.

It was clear that fans strongly associate the beer with cooling down in the hot Texas heat AND embodying the Texas Spirit.

Strategy: Match die-hard fans' energy and fighting spirit to credit their relentless demand in bringing Shiner Prickly Pear back.

Creative: Prickly Pursuit

We created a story using the words of our fans. The crowd-sourced comments served as the dialogue and plot points in our short story. Executed with a social media giveaway, the users who claim their credit will get sent merchandise that honors their contributions as crew members in Prickly Pursuit.

———————————————

Credits

Strategy: Narely Martin / Hailey Caldwell

Creative Director: Rodrigo Rothschild

Art Directors: Kerrie Heckle / Alli Durak

Copywriters: Madeline Hescher / Blake Rosas

Account: Alexandra Brazie

[sistensims]

Mercedes Benz C111

[simply-pixeling]

Mercedes Benz C111

[carsthatnevermadeitetc]

Mercedes-Benz C111-II Concept, 1971. The second in Mercedes series of C111 experimental concepts was powered by a 4-rotor Wankel engine that produced 370hp and helped to convince Mercedes that the rotary engine was not a viable option for their future needs

[mrsmyths-automobilia-1984]

Mercedes Vision One Eleven

Source - EVO

[motogadi]

Mercedes-Benz Unveils Stunning Vision One-Eleven Concept: A Jaw-Dropping Electric Gullwing Supercar for the Future

Mercedes-Benz Pays Stylish Tribute to the Past with Vision One-Eleven: A Modern-Day Remake of the Iconic 1970s C111 Prototype!” “Unleashing Electric Power and Futuristic Design: Mercedes-Benz Blends Heritage and Innovation in the Vision One-Eleven Concept Everyone enjoys a good 1970s remake, but recasting something from the disco period in the present day might feel out of place at times. But…

[formlab]

Mercedes-Benz C111 Concept, 1969

[elvis2130]

1970 Mercedes Benz C111

[searchfactory]

Michael Sailstorfer / Mercedes-Benz Art Collection / C111 / Hyeres Festival / Art Car / 2023

[vintageclassiccars]

Mercedes C111.

[viktorbezic]

Mercedes-Benz C111-3, 1977 via @dasswerke via @scorchedearthinc

[narely]

Shiner 1909: When Beer Was Beer

Social Campaign Strategy

Summary: Shiner is an iconic Texas craft beer maker with a growing number of beers under its portfolio. In the last year, they saw unexpected organic growth for the heritage brew inspired by the original Shiner Beer recipe - Shiner 1909. This growth presented itself as an opportunity to rev up Shiner’s reputation outside of Bock and, bring attention to Spoetzl Brewery, where every drop of Shiner gets made. Bakery was tasked with developing a campaign that raises awareness and repositions 1909 as the House Beer across Shiner varietals, as the sub-brand looks to become the top-of-mind Shiner Beer behind Bock.

The challenge: Drive awareness while simultaneously repositioning 1909 as the go-to House Beer of Spoetzl Brewery, and make craft-beer fans excited to drink 1909, despite its lack of extravagant allure and lesser-known status in the Shiner Beer portfolio.

***

After a couple sessions of qualitative research: gathering from journalistic sources, social listening on Twitter and Instagram, and first-hand extraction of Meltwater reports), I noticed a couple of patterns that pointed me to these findings.

Key Findings:

Craft beer fans are nerds. Their passion for flavor and differentiation are the reasons craft beer even exists in the first place.

Hop Fatigue creates choice paralysis. While craft beer drinkers love variety, there is a feeling of fatigue when it comes to hoppy IPAs and their fruity counterparts. It seems like every brewery likes to push out a new Double Hopped IPA or Raspberry Sour every season. These flashy brews continue to be popular, but after a night of drinking one thing rings true for the beer nerd…

There is a need for a sophisticated go-to choice. This is a reasonable beer with a moderate ABV, flavorful, but not shocking to the taste buds. One that says “I know about beer” without having to say you know about beer. It wouldn’t be the beer of choice for a newbie or someone who is trying to prove something.

The Strategy: Highlight 1909's drinkability while tapping into Shiner's current fans who pride themselves in being "in the know."

The Big Idea: When Beer Was Beer

Shiner 1909 is our most humblebrag beer. There's a lot of work that goes into Shiner 1909, more than 100 years of brewing expertise to be exact. But Shiner brewers aren't ones to brag. Ask them how they did it and they'll say "nothing fancy." Just like they've been doing it for the past 100 years.

---------------------------------------------

Credits

Strategy: Narely Martin / Hailey Caldwell

Creative Director: Rodrigo Rothschild

Art Directors: Kerrie Heckle / Alli Durak

Copywriters: Madeline Hescher / Blake Rosas

Account: Alexandra Brazie

[sonderwrit]

I Have to Be a Great Villain - Translation Masterpost (ongoing)

Disclaimer: These are casual translation by yours truly, an amateur translator, so take them with a grain of salt. I thought the scanlations were getting too MTL quality (no offense meant!) so I started reading the raws and translating them on my own starting with C89 (near the end of World 2/Apocalypse arc). Putting them here for archive purposes in case anyone wants to read them, lol. Picture is latest banner promo image on the manhua site yay, Wang Yi looks so villainous~

Table of Contents (C89 onwards)

World 2 - Zombie Apocalypse Arc C89: Farewell C90: See you next life World 3 - Crazy Scientist Arc C91: Dr. Wang pretends to be a pyscho C92: Slime! C93: It burrowed into the brain C94: Obsession C95: You knew after opening your eyes C96: Transformation C97: Eat! C98: Familiar face C99: Why C100: Danger C101: Memory C102: I don't understand C103: Date C104: Don't want to let go C105: Harem C106: Wanna try it? C107: Critical juncture C108: Overboard! C109: Mission accomplished? C110: We have to...be together World 4 - Cultivation Arc C111: He'd probably beat me up C112: There's a kitty! C113: Deja vu C114: Somewhat familiar C115: Picture book C116: Rest C117: BUG C118: Heaven's will is merciless? C119: Uncontrollable C120: This is enough C121: Sincerely C122: Protracted battle (posted 4/9/2024)* *Thanks to the slowdown in CN update schedule ENG translations are more or less caught to current release, so imma stop this project for now lol (it was for fun anyways) C123: Just you wait, Master C124: This person is not simple C125: Inner demon C126: Safeguard C127: Why did he come? C128: You misunderstood C129: Of course I'm complying C130: Hunger