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Assaf Baciu, Co-Founder & President of Persado – Interview Series

New Post has been published on https://thedigitalinsider.com/assaf-baciu-co-founder-president-of-persado-interview-series/

Assaf Baciu, Co-Founder & President of Persado – Interview Series

Assaf Baciu has nearly two decades of experience shaping enterprise strategy and product direction for market-leading SaaS organizations. As co-founder and President of Persado, he drives the progression and advancements of Persado’s growing product portfolio and oversees the company’s customer onboarding, campaign delivery management, Center of Enablement programs, and technical services.

Persado offers a Motivation AI platform designed to enable personalized communications at scale, encouraging individuals to engage and take action. Several of the world’s largest brands, such as Ally Bank, Dropbox, JPMorgan Chase, Marks & Spencer, and Verizon, use Persado’s platform to create highly personalized communications. According to the company, the top 30 Persado customers have collectively generated over $4.25 billion in additional revenue through the use of the platform.

Can you share the story behind the founding of Persado and how your previous experiences influenced its creation?

My co-founder, Alex Vratskides, and I founded Persado 12 years ago. We were at Upstream, and became fascinated with how text message response rates changed with even minor tweaks in the language. Given that the number of characters is limited for SMS, we started thinking about text messages as a mathematical problem that has some finite number of alternative messages, and with the right algorithm we could find the optimal ones. We evaluated some approaches and saw that there is a way…and the rest is history.

Persado’s Motivation AI Platform is highlighted for its ability to personalize marketing content. Can you explain how the platform uses generative AI to understand and leverage customer motivation?

GenAI, on its own, via a foundation model, cannot motivate systematically. It’s a component with a stack of data, machine learning, and a response feedback loop.

Persado has been generating and optimizing language using various approaches for over 10 years. We’ve accumulated a unique dataset from one million A/B tests from messages, across industries, designed to connect with consumers and motivate action at any stage. We leverage this data to finetune a foundation model with Supervised Fine Tuning (SFT) and Reinforcement Learning from Human Feedback (RLHF). We’ve also adapted a second transformer model to be able to predict message performance based on language parameters. On top of that, our machine learning (ML) algorithms understand—in real time—which language elements resonate with a given individual, then adjust the copy within the communication to that person or segment.

By continuously learning the most effective combination of message elements for each consumer, and dynamically creating the most engaging content, Persado-generated content is able to outperform human and other AI-generated copy 96% of the time.

How does Persado’s Motivation AI Platform differentiate itself from other generative AI tools in terms of driving business results?

Persado is unique on many fronts.

Purpose-Built – Persado has the only models specifically trained and curated with 10 billion tokens of marketing enterprise communication, coupled with behavioral data.

Emotionally Intelligent – Our AI is designed to understand and generate language that elicits specific emotional responses from target audiences. This capability is grounded in advanced ML models trained on extensive linguistic and psychological data.

Precision – Our platform leverages the most powerful model architectures and is trained with statistically valid customer behavior data. We have executed the equivalent of more than 1M A/B tests, which enables us to generate the specific words, phrases, emotions, and stories that drive incremental impact 96% of time.

Knowledge Graph – Persado developed a representation of key concepts expressed via language and their relationship with the market vertical, type of communications, customer lifecycle journey, and channels. We use advanced NLP techniques to classify, identify, and make use of these concepts (emotions, narratives, structure of message, voice, and more) to generate and personalize better performing messages.

Predictive – We use predictive analytics to forecast the performance of different messages, empowering marketers to create content with a high probability of success. This predictive power is unique and offers customers a great competitive edge.

What are some of the key capabilities that Persado’s AI platform offers to ensure a seamless integration with existing marketing technologies?

Our platform securely integrates with a brand’s existing tech stack to simplify marketing content generation so brands can easily generate the highest-performing digital marketing messaging they need to boost results. We combine custom, non-PII user attributes, and Persado’s award-winning language generation models to more effectively communicate with every customer across channels, at any stage of their journey.

Motivation AI is compatible with over 40 martech solutions to ensure each brand can use their existing martech stack to generate the most relevant, personalized outputs for their customers.

Content Delivery Platforms – Our processes and tech enablers are designed to streamline the configuration of Persado-generated content in your deployment platform

Customer Data Platforms – The platform facilitates a regular update of non-PII data with Persado as an input for relevant and personalized content generation

Analytics Platforms – We provide processes and data flows to seamlessly integrate results and reporting back into the Persado platform, supporting continuous learning and enhancing machine learning capabilities

Can you describe the process of onboarding a new client and how Persado’s AI helps in their campaign management and delivery?

Prior to formal onboarding, Persado ingests all relevant brand voice materials from its clients, such as style guidelines, information on segments, language restrictions, and more. This trains our model on how to write for a business’s particular brand on day one. We hit the ground running with a partnership kickoff to define KPIs and campaign focus areas as well as to educate users on Persado Portal, our centralized platform where all content is generated, approved, and deployed. In addition to hosting weekly check-ins during onboarding, we close out onboarding with an executive business review summarizing performance thus far and next steps.

Our teams help brands get the tone or brand voice correct across channels by grounding all of their outputs in emotion—a key element of language that motivates customers to engage. By leaning into the emotions and narratives most likely to resonate with each customer, brands can create more effective, revenue-driving campaigns while staying true to the brand’s values.

Scalability is one of the biggest ways we’re able to help businesses with their campaigns. Personalization is a key tactic for marketers to reach key audiences and attract new customers. However, true personalization is challenging to achieve at scale. Using Persado’s knowledge base of 1.5 billion real customer interactions, we help enterprises uncover which versions of a message resonate best with their customers, so they can personalize these messages in real-time at each stage of the customer journey.

You’ve worked with top banks and card issuers, driving significant revenue increases. Could you provide specific examples of how Persado’s AI has enhanced marketing performance for these clients?

Yes, while we work with many industries, we have deep experience working with 8 of the 10 largest U.S. banks and 6 of the 7 top credit card issuers. Here are a few examples of impact:

Chase has used Persado to generate and optimize marketing messages for consumers in its Card and Mortgage businesses. They have been using Persado since 2019 to write personalized market copy by analyzing massive datasets of tagged words and phrases. In pilot tests run by Chase, Persado AI-generated ad copy delivered click-through rates up to 450% higher than copy created by humans alone.

Ally Bank uses Persado to enhance cross-sell opportunities. Our Motivation AI platform has helped Ally understand which marketing communications resonate well with their customers across key channels like email and web. By knowing the do’s and don’ts related to targeted conversations with customers, the product marketing and CRM team are able to deliver a better CX and unlock double-digit improvement on KPIs like clicks and actual conversions.

How does Persado’s AI ensure that generated messages remain on-brand and comply with industry regulations, particularly for highly regulated sectors like finance?

As you noted, because sectors like financial services are highly regulated, it can be challenging to implement AI across business functions. In financial services and beyond, brand and legal compliance are a major piece of the AI puzzle. Although compliance and establishing AI governance can seem daunting, whether you’re part of a large enterprise or small business, it shouldn’t be a reason to not implement AI, or at least test it out.

To ensure copy is aligned with best practices and regulations, we ingest compliance and brand guidelines into Persado’s model. Our built-in tools allow for easy compliance and brand review, feedback, and approval before deployment.

We adjust our approach to help financial services brands remain compliant. While we can’t target specific demographics, such as age, for personalized marketing in financial services, we create high-performing narratives or emotional tones that resonate overall. From there, we observe which messages resonate with a bank or card issuer’s different segments.

What are some common challenges businesses face when trying to prove the value of AI, and how does Persado address these challenges?

There is a “opportunity lost” cost of enterprise inaction. A few changes in word choice can mean the difference between a completed transaction, application or enrollment and money being left on the table.

Persado’s impact is easily measured. We integrate with analytics systems and continuously evaluate success via automated A/B tests that show the performance of our more engaging, personalized content, vs what the brand initially created. And, we measure the difference via the conversion funnel. On average, Persado increases content performance 43%, compared to humans alone or another AI solution.

Our purpose-built AI is not only impactful, but easy to measure, which empowers business leaders to make better decisions about the technology investment—and quickly prove its value.

Given the rapid advancements in generative AI, what steps is Persado taking to stay ahead of the curve and maintain its industry leadership?

We’ve been leaders in AI for over a decade; long before it became popular following the launch of ChatGPT. As GenAI curiosity has increased across industries, we’ve been excited to bring and expand our marketing-specific capabilities among large enterprises needing a proven solution for creating high-performing, compliant messages at scale. We do this across channels as well: email, websites, social media, SMS/push notifications, and even IVR.

Our global product and customer success teams are continually listening to our customers—who are among some of the earliest, and most successful adopters of AI–and shaping our roadmap to help them deliver a stellar digital customer experience that also drives increased sales, loan application completions, on-time, payments, or other actions.

For example, we recently released new pre-built audience segments to speed personalized content generation for marketers across financial services, retail, and travel. This feature helps brands increase engagement with specific groups of customers by making it even easier and faster to generate marketing content that will resonate with customers.

What is your vision for the future of marketing and AI?

The possibilities for AI in marketing are only expanding. AI can serve as a helpful asset for marketers to enhance experiences and reach audiences in new, more personalized ways. I think we’ll see marketers shift from expecting (and using) GenAI to improve efficiency and productivity, to also ensuring AI tools deliver measurable increased performance.

Establishing AI governance and standards will also become more important as companies expand AI use cases with an eye on responsible AI. If they’re not careful, brands can risk not being compliant with regulations.

Companies will need to be vigilant and use guardrails to ensure models can be tested to ensure they are free of biases, and that content outputs are accurate, relevant, and on-brand. Applied properly, AI has the potential to turbo-boost marketing performance and customer experiences, which generates the most valuable benefit for businesses: increased revenue.

Thank you for the great interview, readers who wish to learn more should visit Persado.

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AI-Powered Business Automation

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Custom Software Development

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Targeted Advertisement Platform

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In-App Advertisement Space

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Referral Portal

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Business Networking Platform

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Video Promotions

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Axolt: Modern ERP and Inventory Software Built on Salesforce

Today’s businesses operate in a fast-paced, data-driven environment where efficiency, accuracy, and agility are key to staying competitive. Legacy systems and disconnected software tools can no longer meet the evolving demands of modern enterprises. That’s why companies across industries are turning to Axolt, a next-generation solution offering intelligent inventory software and a full-fledged ERP on Salesforce.

Axolt is a unified, cloud-based ERP system built natively on the Salesforce platform. It provides a modular, scalable framework that allows organizations to manage operations from inventory and logistics to finance, manufacturing, and compliance—all in one place.

Where most ERPs are either too rigid or require costly integrations, Axolt is designed for flexibility. It empowers teams with real-time data, reduces manual work, and improves cross-functional collaboration. With Salesforce as the foundation, users benefit from enterprise-grade security, automation, and mobile access without needing separate platforms for CRM and ERP.

Smarter Inventory Software Inventory is at the heart of operational performance. Poor inventory control can result in stockouts, over-purchasing, and missed opportunities. Axolt’s built-in inventory software addresses these issues by providing real-time visibility into stock levels, warehouse locations, and product movement.

Whether managing serialized products, batches, or kits, the system tracks every item with precision. It supports barcode scanning, lot and serial traceability, expiry tracking, and multi-warehouse inventory—all from a central dashboard.

Unlike traditional inventory tools, Axolt integrates directly with Salesforce CRM. This means your sales and service teams always have accurate availability information, enabling faster order processing and better customer communication.

A Complete Salesforce ERP Axolt isn’t just inventory software—it’s a full Salesforce ERP suite tailored for businesses that want more from their operations. Finance teams can automate billing cycles, reconcile payments, and manage cash flows with built-in modules for accounts receivable and payable. Manufacturing teams can plan production, allocate work orders, and track costs across every stage.

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Lead Generation: Key Strategy for Business Growth

Lead generation attracts and converts in front of your product or service, from where such prospects are guided through a buyer's journey until that sale is secured.

In fact, 67% of companies use lead generation as the primary metric in content creation. Here's why it matters for your business.

Benefits of Lead Generation

● Expand Your Market: Lead generation helps you unlock untapped segments of your audience. This unlocks opportunities for new markets.

● Grow Your Following: Developing valuable content that positions your brand as a source of thought leaders will build a loyal following that is likely to grow into customers and advocates.

● Increase Revenue: Target lead gen means reaching qualified prospects, making conversion easier for your sales teams.

● Improve Lead Quality: Concentrated content and targeting ensures that marketing happens to your desired audience, thereby making the prospects much higher-quality and making conversion more probable.

● Reduce Cold Calls: Hot leads make prospects come to you, making cold calls time-consuming and low probability.

● Automate Lead Management: Use of tools like CRM and email automation makes capturing and nurturing much easier by freeing up crucial time for them.

Beyond traditional marketing, BPO admin support and global solutions add to the quality of lead generation. Data management and customer communication can be outsourced to let you streamline, increase efficiency, and free your team for better core objectives using BPO admin support. Similar to that, global solutions bring scalable tools and platforms, ensuring optimized operations and broader reach in a variety of regions.

Lead generation is the key to sustainable growth. Targeted strategies, campaign refinement, and process automation can enhance conversions, expand reach, and drive long-term success.

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Reference: https://www.sendoso.com/demand-generation/benefits-of-lead-generation

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2025 Digital Marketing Trends: What You Should Really Pay Attention To

If you’ve been paying even a little attention to digital marketing lately, you’ll know things are moving faster than ever. Platforms change, algorithms shift, and customer behavior keeps evolving. What worked last year might not work today—and what’s working today might be gone by next quarter.

It can feel a bit overwhelming, sure. But here’s the good news: if you stay curious and pay attention to the right trends, there’s huge opportunity to stand out. Whether you're already in the field or just starting your journey through the best digital marketing training institute in Calicut, understanding the pulse of 2025 gives you a major edge.

1. Welcome to the Age of Real-Time Experiences

Marketing is no longer just about putting content out there and hoping people see it. In 2025, it’s about responding while it’s happening—right in the moment.

Think live streams, interactive polls, flash deals during events, or even AI-powered chat assistants that talk to customers at midnight. Real-time engagement is now a core part of strategy, especially in e-commerce and service-based industries.

2. Storytelling > Hard Selling

Let’s be honest: people don’t like being sold to. At least, not directly. What they do love is a good story.

Brands that can wrap their message into a narrative—about a mission, a journey, a personal experience—are finding it much easier to connect with audiences. It’s not about pushing a product. It’s about pulling people in with emotion, relevance, and relatability.

3. AI Is Helping, But Human Creativity Still Wins

Everyone’s talking about artificial intelligence, and yes, it’s a big deal. It helps with automating repetitive tasks, generating ideas, and even scheduling campaigns. But here’s the kicker—it doesn’t replace creative thinking.

In fact, the best marketers right now are the ones who use AI as a tool, not a crutch. They let it handle the backend, while they focus on crafting bold ideas, unique angles, and messages that sound like they came from a real person.

4. The Death of the Third-Party Cookie is Real

Browser cookies—those tiny data files that track your every move online—are fading out. Privacy laws and consumer pushback have forced platforms to rethink how data is collected.

As a result, marketers are shifting focus to first-party data—info gathered directly from your audience via sign-ups, feedback forms, or gated content. This makes email marketing and CRM systems more important than ever.

5. Search Isn’t Just Google Anymore

Search engine optimization (SEO) isn’t just about ranking on Google. People are now “searching” on Instagram, YouTube, TikTok, Pinterest, and even LinkedIn.

Each platform has its own rules and algorithms. That means your content has to be optimized for where your audience hangs out, not just for traditional search engines. Understanding platform-specific search behaviors is a critical new skill.

6. Digital Marketing Is Becoming More Localized

While the internet connects the world, customers still care about what’s happening in their area. Hyperlocal marketing is on the rise, using geotargeting, local SEO, and community-focused campaigns.

If you're promoting a business or service, tailoring your strategy to a specific city, language, or even neighborhood can drastically improve engagement.

And yes, that includes people looking for the best digital marketing training institute in Calicut—they’re searching locally too.

7. Email Is Making a Comeback—With a Twist

It might surprise some, but email marketing is still one of the highest ROI channels around. The difference now is how emails are being written.

Gone are the boring newsletters. In their place? Story-style formats, curated content digests, and personalized emails that talk like a friend, not a corporation. A strong email list is a goldmine—if used right.

8. Your Personal Brand Matters More Than Ever

People trust people more than companies. Whether you’re a freelancer, job-seeker, or business owner, your personal brand is a major asset.

Being active on LinkedIn, sharing behind-the-scenes on Instagram, or even starting a blog can build credibility and open doors. Clients and employers now Google you before they hire or buy. Make sure they find something worth their time.

9. Short Learning Cycles Are Replacing Traditional Degrees

Here’s something that’s become crystal clear in 2025: you don’t need a 3-year degree to start working in digital marketing. What you need is skills, hands-on practice, and the ability to adapt quickly.

That’s why so many learners are choosing the best digital marketing training institute in Calicut instead of traditional routes. Institutes that focus on live projects, real tools, and actual industry challenges are the ones producing job-ready professionals.

10. Platforms Come and Go—But Strategy Stays

It’s easy to get caught up in whatever platform is trending this month. Threads today, TikTok tomorrow, something new next week. But if you know how to build a good campaign—identify an audience, craft a message, and choose the right timing—you can adapt to any platform.

The fundamentals are what set you apart. And that’s what solid training focuses on—not just learning tools, but understanding strategy.

Final Thoughts

Digital marketing in 2025 isn’t just about being online—it’s about being intentional, creative, and quick to adapt. The landscape will keep changing, but those who stay curious, keep practicing, and learn from the right sources will always stay ahead.

If you're someone thinking about breaking into this space, consider your options wisely. The best digital marketing training institute in Calicut won’t just give you certificates—they’ll give you confidence, clarity, and real-world skills that matter.

You don’t need to be a genius. You just need to start. And there’s never been a better time than now.

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One24: The All-in-One Platform Transforming Business Operations for IT Companies

Key Features That Set One24 Apart 🧠 Smart HRMS Handle everything from hiring, onboarding, attendance, and leave to appraisals and payroll. Say goodbye to spreadsheets and hello to automation.

📊 Project & Task Management Keep projects on track with real-time updates, sprint boards, deadline tracking, and team collaboration tools—all visible in a single dashboard.

💻 IT Asset & Hardware Management Track and manage your entire hardware inventory, software licenses, and IT tickets. Prevent asset loss, improve compliance, and control costs.

📈 Sales CRM Manage leads, pipeline stages, and client communication. Get real-time insights into your sales cycle and close deals faster.

📉 AI Analytics & Business Intelligence Leverage powerful, AI-driven analytics that turn raw data into smart decisions. Identify trends, predict risks, and track team performance with ease.

🔄 Automation & Notifications Automate repetitive workflows like approvals, reminders, and compliance checks so your teams can focus on what really matters—innovation and growth.

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Can Open Source Integration Services Speed Up Response Time in Legacy Systems?

Legacy systems are still a key part of essential business operations in industries like banking, logistics, telecom, and manufacturing. However, as these systems get older, they become less efficient��slowing down processes, creating isolated data, and driving up maintenance costs. To stay competitive, many companies are looking for ways to modernize without fully replacing their existing systems. One effective solution is open-source integration, which is already delivering clear business results.

Why Faster Response Time Matters

System response time has a direct impact on business performance. According to a 2024 IDC report, improving system response by just 1.5 seconds led to a 22% increase in user productivity and a 16% rise in transaction completion rates. This means increased revenue, customer satisfaction as well as scalability in industries where time is of great essence.

Open-source integration is prominent in this case. It can minimize latency, enhance data flow and make process automation easier by allowing easier communication between legacy systems and more modern applications. This makes the systems more responsive and quick.

Key Business Benefits of Open-Source Integration

Lower Operational Costs

Open-source tools like Apache Camel and Mule eliminate the need for costly software licenses. A 2024 study by Red Hat showed that companies using open-source integration reduced their IT operating costs by up to 30% within the first year.

Real-Time Data Processing

Traditional legacy systems often depend on delayed, batch-processing methods. With open-source platforms using event-driven tools such as Kafka and RabbitMQ, businesses can achieve real-time messaging and decision-making—improving responsiveness in areas like order fulfillment and inventory updates.

Faster Deployment Cycles: Open-source integration supports modular, container-based deployment. The 2025 GitHub Developer Report found that organizations using containerized open-source integrations shortened deployment times by 43% on average. This accelerates updates and allows faster rollout of new services.

Scalable Integration Without Major Overhauls

Open-source frameworks allow businesses to scale specific parts of their integration stack without modifying the core legacy systems. This flexibility enables growth and upgrades without downtime or the cost of a full system rebuild.

Industry Use Cases with High Impact

Banking

Integrating open-source solutions enhances transaction processing speed and improves fraud detection by linking legacy banking systems with modern analytics tools.

Telecom

Customer service becomes more responsive by synchronizing data across CRM, billing, and support systems in real time.

Manufacturing

Real-time integration with ERP platforms improves production tracking and inventory visibility across multiple facilities.

Why Organizations Outsource Open-Source Integration

Most internal IT teams lack skills and do not have sufficient resources to manage open-source integration in a secure and efficient manner. Businesses can also guarantee trouble-free setup and support as well as improved system performance by outsourcing to established providers. Top open-source integration service providers like Suma Soft, Red Hat Integration, Talend, TIBCO (Flogo Project), and Hitachi Vantara offer customized solutions. These help improve system speed, simplify daily operations, and support digital upgrades—without the high cost of replacing existing systems.

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Top Digital Marketing Strategies for 2025

1. AI-Driven SEO & Content Marketing

Search engines are evolving, with AI-powered algorithms reshaping how content ranks. To maintain a competitive edge: ✅ Prioritise Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) when creating content. ✅ Utilise AI-based tools like Jasper, SurferSEO, and Frase.io for content optimisation. ✅ Focus on long-form, informative content tailored to user intent. ✅ Implement structured data and schema markup to improve search visibility. ✅ Optimise for voice search and AI-generated responses to align with new search behaviours.

2. Hyper-Personalised Marketing

Consumers expect customised experiences across all digital platforms. To meet this demand: ✅ Use AI-powered customer relationship management (CRM) tools such as HubSpot, Klaviyo, and ActiveCampaign for audience segmentation. ✅ Personalise email campaigns with dynamic content and behaviour-based automation. ✅ Leverage Google Ads Performance Max and Meta’s AI-driven targeting for precise ad placements. ✅ Incorporate personalised product recommendations for eCommerce and digital shopfronts.

3. Short-Form & Interactive Video Content

Video remains a dominant force in digital marketing, particularly short, engaging formats: ✅ Create content for TikTok, Instagram Reels, and YouTube Shorts to capture audience attention quickly. ✅ Utilise AI-powered video creation platforms like Synthesia, RunwayML, and Pictory. ✅ Integrate interactive elements such as polls, quizzes, and live Q&A sessions to drive engagement. ✅ Experiment with immersive experiences like 360-degree videos and augmented reality (AR).

4. Performance-Driven Paid Advertising

Data-driven advertising is becoming smarter and more efficient: ✅ Use AI-powered Google and Meta Ads for automated bidding and precise targeting. ✅ Implement retargeting strategies to reconnect with past visitors. ✅ Leverage AI analytics to anticipate user behaviour and optimise conversion rates. ✅ Adopt programmatic advertising for automated, real-time ad placements.

5. Influencer & User-Generated Content (UGC) Marketing

Influencer marketing is shifting towards authenticity and community engagement: ✅ Partner with micro and nano influencers to achieve higher engagement at lower costs. ✅ Encourage UGC through branded challenges, reviews, and community hashtags. ✅ Use AI tools to evaluate influencer reach and engagement rates. ✅ Feature UGC across websites, social platforms, and email marketing for credibility.

6. Community & Conversational Marketing

Building digital communities fosters brand loyalty and customer retention: ✅ Engage with audiences on WhatsApp, Telegram, and Discord. ✅ Deploy AI chatbots for real-time customer interactions and automated lead nurturing. ✅ Host live events, such as webinars and Q&A sessions, to strengthen brand relationships. ✅ Implement SMS marketing and AI-driven chat to provide personalised communication.

7. Ethical & Sustainable Marketing

Consumers increasingly value sustainability and ethical business practices: ✅ Promote eco-friendly products and sustainable packaging in digital campaigns. ✅ Share corporate social responsibility (CSR) initiatives through storytelling. ✅ Adopt privacy-focused marketing strategies, including ethical data collection and zero-party data. ✅ Be transparent about sourcing, brand values, and business ethics.

8. Web3 & Blockchain in Marketing

Decentralised technologies are reshaping digital marketing strategies: ✅ Explore NFT-based loyalty programs to drive engagement. ✅ Utilise decentralised social media for better audience ownership. ✅ Implement blockchain for transparency in advertising and fraud prevention. ✅ Accept cryptocurrency payments for online services and eCommerce transactions.

9. AI-Powered Data Analytics & CRO

Data-driven decision-making enhances marketing performance: ✅ Use Google Analytics 4 (GA4), Hotjar, and Crazy Egg to analyse user behaviour. ✅ Conduct A/B testing on landing pages, emails, and ads for optimisation. ✅ Leverage predictive analytics to identify trends and customer preferences. ✅ Improve website UX and sales funnels to increase conversions.

10. Voice & Visual Search Optimisation

As voice and visual search continue to grow, businesses must adapt: ✅ Optimise content for natural language and voice search queries. ✅ Implement image and video search SEO using Google Lens and Pinterest Visual Search. ✅ Enhance accessibility with alt text, metadata, and structured product descriptions. ✅ Focus on multimedia-rich content to align with AI-driven search results.

🔥 Final Thoughts

To stay competitive in 2025, brands must embrace AI, automation, and data-driven strategies while maintaining an authentic connection with their audience. Businesses that leverage new technologies while prioritising customer experience will stand out in the evolving digital space.

📌 Read more insights at: 👉 check out

[311-mobile-app-citizenengagement]

Civita App: Boosting Effective Communication in City Management

In community development and city management, effective communication between citizens and authorities is essential for creating thriving urban spaces. We introduce the Civita App, a powerful community engagement platform designed to streamline the interaction between citizens. In this blog post, we'll look into the innovative features of the Civita App and how it is replacing the landscape of citizen-authority communication. City authorities pay attention – your citizens are ready for a rebellion change!

Seamless Issue Resolution

Civita App acts as a central hub for citizens to voice their concerns, report issues, and seek resolution from city authorities. The app's intuitive interface allows citizens to submit requests effortlessly, enabling city officials to address and resolve issues promptly. From potholes to public services, the Civita App ensures that no concern goes unnoticed.

Real-Time Updates

City authorities can stay informed and provide timely updates to citizens through the Civita App. The platform facilitates real-time communication, keeping citizens in the loop about the status of their reported issues. This transparency fosters trust and enhances the overall citizen-authority relationship.

Efficient Resource Allocation

With the Civita App, city authorities gain valuable insights into the most pressing issues within the community. The data-driven analytics provided by the app enable authorities to allocate resources more efficiently, addressing the needs of the community in a targeted and strategic manner.

Why You Should Make Civita App an Integral part of your Community Management Strategy

Strengthen Community Bonds: Civita App fosters a sense of community by ensuring that citizens' voices are heard and acknowledged. This strengthens the bond between the community and city authorities, creating a collaborative and harmonious urban environment.

Proactive Issue Management: By providing citizens with a user-friendly platform to report issues, the Civita App allows city authorities to take a proactive approach to problem-solving. Addressing concerns on time demonstrates a commitment to citizen welfare and satisfaction.

Enhance Civic Pride: A well-managed city that actively engages with its residents fosters a sense of civic pride. Civita App contributes to this by empowering citizens to actively participate in the betterment of their community, creating a positive and empowered citizenry.

The Civita App is more than just an application; it's a catalyst for positive change in community engagement. City Authorities, take advantage of the opportunity to satisfy your communication with citizens and build a city that thrives on collaboration and transparency. Join the Civita App today – your citizens are ready for a more connected and entrusting community!

[aussiebizboost]

CRM CLASSIC – The Smart, Free Business Solution!

Running a small or medium-sized business is challenging—you need to manage sales, track leads, oversee finances, and keep your team aligned. CRM CLASSIC simplifies these processes, offering an all-in-one 100% free CRM/ERP platform trusted by 7,000+ businesses in 30 countries.

Why CRM CLASSIC?

✅ 100% Free – No hidden costs, no subscriptions—just powerful business tools. ✅ Complete Business Management – Sales, invoicing, customer relations, accounting, HR, and project tracking—all in one place. ✅ Customizable & Easy to Use – Tailor workflows to fit your business needs with minimal setup.

Key Features That Help You Grow

✔ Sales & Leads – Automate follow-ups and close deals faster. ✔ Invoicing & Payments – Simplify financial operations. ✔ Customer & Referral Management – Strengthen relationships and expand your network. ✔ HR & Team Coordination – Streamline communication and productivity. ✔ Project & Contract Management – Plan, track, and execute efficiently.

With built-in automation, smart workflow tracking, and seamless communication tools, CRM CLASSIC ensures efficiency, helping businesses scale faster and close more deals.

📢 Sign up today—it’s 100% FREE!

[aktechworld]

Integrating Third-Party Tools into Your CRM System: Best Practices

A modern CRM is rarely a standalone tool — it works best when integrated with your business's key platforms like email services, accounting software, marketing tools, and more. But improper integration can lead to data errors, system lags, and security risks.

Here are the best practices developers should follow when integrating third-party tools into CRM systems:

1. Define Clear Integration Objectives

Identify business goals for each integration (e.g., marketing automation, lead capture, billing sync)

Choose tools that align with your CRM’s data model and workflows

Avoid unnecessary integrations that create maintenance overhead

2. Use APIs Wherever Possible

Rely on RESTful or GraphQL APIs for secure, scalable communication

Avoid direct database-level integrations that break during updates

Choose platforms with well-documented and stable APIs

Custom CRM solutions can be built with flexible API gateways

3. Data Mapping and Standardization

Map data fields between systems to prevent mismatches

Use a unified format for customer records, tags, timestamps, and IDs

Normalize values like currencies, time zones, and languages

Maintain a consistent data schema across all tools

4. Authentication and Security

Use OAuth2.0 or token-based authentication for third-party access

Set role-based permissions for which apps access which CRM modules

Monitor access logs for unauthorized activity

Encrypt data during transfer and storage

5. Error Handling and Logging

Create retry logic for API failures and rate limits

Set up alert systems for integration breakdowns

Maintain detailed logs for debugging sync issues

Keep version control of integration scripts and middleware

6. Real-Time vs Batch Syncing

Use real-time sync for critical customer events (e.g., purchases, support tickets)

Use batch syncing for bulk data like marketing lists or invoices

Balance sync frequency to optimize server load

Choose integration frequency based on business impact

7. Scalability and Maintenance

Build integrations as microservices or middleware, not monolithic code

Use message queues (like Kafka or RabbitMQ) for heavy data flow

Design integrations that can evolve with CRM upgrades

Partner with CRM developers for long-term integration strategy

CRM integration experts can future-proof your ecosystem