#Cybex Dubai Market Share

[kenresearch1]

Revolutionizing Fitness: UAE Embraces Niche Programs to Transform Lives and Ignite Performance: Ken Research

Buy Now

Personalized Solutions and Tailored Training Redefine Fitness Industry in the UAE

Storyline

Veteran golfer defies age with golf-specific program.

Niche fitness programs thrive, targeting specific groups.

Bespoke coaching addresses unique challenges, empowering women.

As per Ken Research estimates, demand surges for specialized workouts & companies to target niche client only.

For many individuals in the UAE, traditional fitness routines are no longer something they want to keep up with & they’d rather seek personalized approaches that cater to their unique needs and goals. This has given rise to a flourishing market of niche fitness programs designed to target specific groups and sports. Ranging from golf-specific training to bespoke coaching for conditions like polycystic ovarian syndrome (PCOS), fitness professionals are transforming lives by providing tailored services.

1.Golf-Specific Programs

Interested to Know More about this Report, Request for a sample report

M.S., a veteran golfer, believed his golfing days had come to an end as age took a toll on his body. However, a golf-specific program led by Richard Dunsby at Optimal Fitness as confirmed by him, ‘came to rescue’. Within six weeks, M.S. experienced a pain-free body and a revitalized swing. Richard's success story showcases the power niche fitness programs are holding nowadays in Dubai.

Independent or goal-specific facilities are thus contributing to a larger market share owing to their independent outlook on activities as compared to chained outlets who share the same ideology all around their operating area.

2.Targeting Specific Groups

Fitness professionals in the UAE are increasingly recognizing the demand for tailored made workouts designed for specific groups. One such example is Georgie Ricks, founder of 'Its a PCOS Party,' a bespoke coaching program for women battling polycystic ovarian syndrome. By providing detailed and personalized regimes, Georgie addresses the unique challenges faced by these women in their day to day activities. This niche approach empowers them, fostering a sense of understanding, trust, and progress toward their fitness goals.

3.Surging Demand

Visit this Link :- Request for custom report

The response to niche fitness programs in the UAE fitness market has been overwhelming. Georgie Ricks, since launching her PCOS coaching program, has witnessed unprecedented interest. What initially started with a few clients rapidly escalated to a waitlist due to the immense demand. This surge in interest indicates the vast number of individuals seeking specialized fitness solutions to address their specific needs.

4.What’s next?

As per our estimates at Ken Research, as the fitness industry in the UAE continues to evolve, niche fitness programs are transforming the lives of individuals seeking personalized approaches. These programs cater to specific groups, address unique challenges, and deliver tailored solutions. The success stories and increasing demand highlight the significance of niche fitness in empowering individuals to achieve their health and wellness goals. With specialized programs and products gaining popularity, the UAE's fitness landscape is embracing a more personalized and inclusive future.

Company founders are tapping the need for personalized workouts, majorly because they have recognized the client specific problems. This has led to them catering to that particular niche only which is something that’ll go on for years to come.

[kenresearch1]

The Fitness Showdown: Gym nation and Fitness First’s battle for Dominance in the UAE Fitness Market: Ken Research

Buy Now

With tilting consumer preference towards Gym nation because of affordability, it is imperative to see the future market scenario for Fitness First & Gym nation

Storyline

Inspiring tailored fitness solutions, global recognition.

GymNation: Affordable fitness concept, rapid UAE expansion.

Clash of Giants: Fitness First vs. Gymnation rivalry.

As per Ken Research, Consumer preference to shape market dominance.

In the competitive UAE fitness industry, Gymnation and Fitness First have come up as dominant players. Gymnation, founded in 2018 under JD Gyms, prioritizes affordability and accessibility. Fitness First, established in 1993, is a leading global health and fitness chain with a strong presence in the Middle East. With both companies holding significant market share, the future scenario is something that brings a lot of curiosity. In this article, we uncover their current dynamics, strengths, and future prospects in the evolving UAE fitness landscape.

1.The story till date.

Interested to Know More about this Report, Request for a sample report

Established in 1993, Fitness First has earned global recognition for its commitment to inspiring individuals to pursue fitness that’s tailored made for them. By providing top-notch training equipment, health solutions, and internationally accredited professionals, Fitness First helps customers achieve their fitness goals as per their desires. In contrast, GymNation, founded in 2018, identified the need for affordable fitness options and quickly filled the market gap. With their budget-friendly approach and expansive facilities, GymNation has become one of the largest fitness center chains in the UAE.

2.Market Presence is something to look out for.

Gymnation’s strong presence is marked by the fact that within 1 year of opening, the Al Quoz Gymnation facility reached 10,000 members and was not only the most affordable but also the largest gym in the UAE. Fast forward to 2019, the company opened 2 new gyms, in Bur Dubai and Ras Al Khaimah. It added another 4 gyms in 2020, in Mirdif, Dubai Motor City, Silicon Oasis and Khalidiyah Mall in Abu Dhabi.

Fitness First on the other hand, has over 70,000 members in over 56 clubs across 46 locations across the UAE, Bahrain, Qatar, Saudi Arabia, and Kuwait. The company goes way back to 1993 & has a strong presence in the UAE market.

3.The USP Battle?

Visit this Link :- Request for custom report

Talking about the USP’s, Fitness First as a brand comes from more than a decade long experience & their strong market presence spread over not only in UAE but also other regions is their unique selling point itself. Gymnation on the other, being a new player, is still trying to establish as a brand, expanding their presence & have already got favorable consumer preference.

Changing circumstances & ability to adapt to it has been fitness first’s another USP. For instance, as Covid-19 precautionary measures forced gyms to remain closed for a brief period, Fitness First launched an online platform called ‘FF on Air’ & the brand is now building bigger studios to meet demand in the post pandemic era.

Gymnation on the other hand, took advantage of the sheer size of their gym facilities & spaced equipments during the pandemic era. Both the companies have their own set of USP’s but affordability is something that is unique to Gymnation only which is also attracting a huge plethora of consumers & will provide added benefit to the company.

4.What’s next? Affordability or market presence?

The current market share of both the players is huge & both are expected to run for leadership in the long run. But the consumer preference is something that’ll decide the future course of action for the players.

As per our estimates at Ken Research, Gymnation’s affordability is something that will benefit them in the long run & this is also something that Fitness First has to look out for.