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#Number of Gym Establishments in Dubai
kenresearch1 · 1 year
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Revolutionizing Fitness: UAE Embraces Niche Programs to Transform Lives and Ignite Performance: Ken Research
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Personalized Solutions and Tailored Training Redefine Fitness Industry in the UAE
Storyline
Veteran golfer defies age with golf-specific program.
Niche fitness programs thrive, targeting specific groups.
Bespoke coaching addresses unique challenges, empowering women.
As per Ken Research estimates, demand surges for specialized workouts & companies to target niche client only.
For many individuals in the UAE, traditional fitness routines are no longer something they want to keep up with & they’d rather seek personalized approaches that cater to their unique needs and goals. This has given rise to a flourishing market of niche fitness programs designed to target specific groups and sports. Ranging from golf-specific training to bespoke coaching for conditions like polycystic ovarian syndrome (PCOS), fitness professionals are transforming lives by providing tailored services.
1.Golf-Specific Programs
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M.S., a veteran golfer, believed his golfing days had come to an end as age took a toll on his body. However, a golf-specific program led by Richard Dunsby at Optimal Fitness as confirmed by him, ‘came to rescue’. Within six weeks, M.S. experienced a pain-free body and a revitalized swing. Richard's success story showcases the power niche fitness programs are holding nowadays in Dubai.
Independent or goal-specific facilities are thus contributing to a larger market share owing to their independent outlook on activities as compared to chained outlets who share the same ideology all around their operating area.
2.Targeting Specific Groups
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Fitness professionals in the UAE are increasingly recognizing the demand for tailored made workouts designed for specific groups. One such example is Georgie Ricks, founder of 'Its a PCOS Party,' a bespoke coaching program for women battling polycystic ovarian syndrome. By providing detailed and personalized regimes, Georgie addresses the unique challenges faced by these women in their day to day activities. This niche approach empowers them, fostering a sense of understanding, trust, and progress toward their fitness goals.
3.Surging Demand
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The response to niche fitness programs in the UAE fitness market has been overwhelming. Georgie Ricks, since launching her PCOS coaching program, has witnessed unprecedented interest. What initially started with a few clients rapidly escalated to a waitlist due to the immense demand. This surge in interest indicates the vast number of individuals seeking specialized fitness solutions to address their specific needs.
4.What’s next?
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As per our estimates at Ken Research, as the fitness industry in the UAE continues to evolve, niche fitness programs are transforming the lives of individuals seeking personalized approaches. These programs cater to specific groups, address unique challenges, and deliver tailored solutions. The success stories and increasing demand highlight the significance of niche fitness in empowering individuals to achieve their health and wellness goals. With specialized programs and products gaining popularity, the UAE's fitness landscape is embracing a more personalized and inclusive future.
Company founders are tapping the need for personalized workouts, majorly because they have recognized the client specific problems. This has led to them catering to that particular niche only which is something that’ll go on for years to come.
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iconicfitnessae · 5 months
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Debunking back pain myths: How to prevent back pain during CrossFit
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For the past 20 years, I’ve hardly met anyone who lives and trains well and suffers from back pain. A healthy and strong body usually has a healthy back. If you want to keep your back safe, live safe. Preventing back pain is not about wrapping yourself up in cotton wool and not participating in movements or any kind of training. In fact, non-activity will lead to back pain quicker than someone who trains often. Even if its under what’s regarded as a ‘bad’ program method or just eating healthy, you have to check all the boxes to go through life pain-free.
Back injuries are possible with any type of exercise method on the sports field or in the gym. CrossFit injuries are no different and can occur over a period of time due to a number of factors.
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Let’s start by debunking some common misconceptions about injuries caused by CrossFit:
CrossFit causes back injuries. Back injuries do not occur due to 1 faulty deadlift rep or a single rep with poor form; even if your deadlift form is not great, you’ll have to do many faulty reps before you do serious damage to your back. Our coaches at Iconic Fitness in Dubai Marina will prevent that from happening and guide you correctly through good coaching before that happens by laying a great foundation through instructing elemental methods first. Elements is a ramp-up phase where we instruct, coach, and guide newbies to the proper training and lifting techniques while they have the opportunity to learn and marinade over the CrossFit philosophy in a smaller group and train in a closely monitored environment.
CrossFit forces you to overload your back. Back injuries do not occur because you did 1 rep in a back squat that was a bit heavy. Back squats are usually associated with compression pain and can cause back sensitivity during heavy-loaded back squat sessions. If you are squatting more than you can handle, your coach will notice a squat that is too heavy by the way your knees point inwards instead of outwards, your shoulders will round forward instead of a chest that stands out tall, and we will also notice that you are looking downwards instead of looking upwards or straight ahead of you. Your back won’t be the first thing that will fail on you, as you have many other weaker indicators that will give us as coaches signs that the weight will have to be adjusted before you injure yourself. If you find your hips rising faster than your chest and your chest dropping during the upward phase of your squat and the knee caving in, then its time to strip down the weight and establish the correct movement pattern first. Repetatively faulty movements over time can be very risky, but there is ample time to prevent injuries and readjust before things go seriously wrong.
CrossFit forces you to train incorrectly. Back injuries do not occur because you went a bit deeper than normal during a squat. We as coaches will always motivate you that a larger range through a movement is more important than a heavy movement that prevents great movement range. So moving well and deeper in a squat is a great thing and assists the neuromuscular system in adapting to better movement patterns overall. 
You are always in pain after a CrossFit session. Back injuries do not occur because you are new to cleans, snatching, or thrusting with a barbell. New movements can create new stimuli. Being a bit stiff due to trying something new is your body’s normal reaction to forcing adaptation. Stiffness in pain is not directly linked to injuries. This means a little pain does not mean you have a little injury. A lot of pain doesn’t mean that you are seriously injured. Sure, if you are not used to fast, powerful, or explosive movements, it will take time to adjust, but there is a difference between joint pain in the back and muscle stiffness.
Now that we have removed a few myths about back injuries associated with CrossFit, let’s move onto the main factors that do indeed cause back injuries over time.
The main point here to remember is that it happens over time. We all have a ticking clock, and when you injure yourself, it means your clock has run out. I like to refer to this as the ‘movement bank’.
Cash in your ‘movement bank ‘
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4 Factors that deplete your movement bank :
Lack of proper sleep—sleeping less than 7 hours on consecutive nights is seen as less than ideal. In fact research shows that individuals who sleep on average less than 6 hours per night struggle to increase in lean mass and adapt to training loads. Adapt your environment that suits your needs of sleeping 7 hours a night.
Poor nutrition choices—processed foods, high-calorie diets with low nutritional value���affect your metabolism and fat percentage negatively. Stick to high-nutrient sources—are not processed, including protein, a fruit, a veggie, a grain or starch, and a glass of water in every meal, and you’ll do yourself a massive favor.
Ill-discipline at the gym-improper form, loading too heavy, not moving at full range of movement during reps, not warming up correctly, lack of structured progressive overload in your resistance training. Listen to your coach and leave your ego at the door. Don’t aim to go too heavy too soon. A 5-pound increase over 4 weeks on a good lift is more than enough to keep you safe and still make great progress in your training.
Stress – Stress is a killer. Not recovering from stress in your work life and stress in your personal life will eventually catch up with you. Exercise stress is the same, and you need proper recovery from your training sessions as well. Mobilizing, stretching, and varied intensity training days are key to recovery.
As you can see – most factors that lead to back injuries in CrossFit actually occur outside of the CrossFit box. Yes, proper lifting techniques need to be coached, and your posture does need to be corrected by the coach. Systematic progressive overloading  systems need to be implemented, and programs can be adjusted to suit the client’s needs, goals, and abilities.  But most factors leading to back injuries in the gym happen over time and are largely due to lifestyle choices that affect their abilities to move well, recover between sessions, and how the body can handle stress.
A healthy body usually has a healthy back. If you want to keep your back safe, live safe.
Embark on a rewarding and exhilarating CrossFit experience with confidence and excitement by joining the Iconic Fitness 30-day CrossFit trial. Discover the perfect blend of safety and enjoyment as you kickstart your CrossFit journey with us!
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intergloballuxurusies · 8 months
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Your Ultimate Guide to Finding the Perfect Property for Rent in Dubai
Your Ultimate Guide to Finding the Perfect Property for Rent in Dubai
Introduction:
Dubai, with its stunning skyline, luxurious lifestyle, and diverse culture, is a city that attracts people from around the globe. If you're in the market for a property for rent in Dubai, you're in for a treat. This guide will walk you through everything you need to know about finding the perfect rental property in this vibrant city.
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The Dubai Experience
Dubai, a global metropolis renowned for its iconic skyline and opulent lifestyle, offers a diverse range of rental properties catering to varied preferences and needs. From the bustling urban landscapes to serene waterfront locales, Dubai's real estate market has something for everyone.
 Tips for Finding Your Ideal Rental Property
1. Define Your Requirements
Begin your journey by clearly defining your requirements. Consider factors such as property for rent in dubai type, preferred location, budget constraints, desired number of bedrooms, and essential amenities. This initial step sets the foundation for a focused and efficient search.
 2. Research Neighborhoods
Dubai is a city of diverse neighbourhoods, each with its own unique character and lifestyle. Conduct thorough research to identify areas aligning with your preferences, whether it's the vibrant city centre or the tranquillity of suburban communities.
3. Set a Realistic Budget
Establishing a realistic budget is crucial for a successful property for rent in dubai search. Factor in not only the monthly rent but also additional costs like security deposits, agent fees, and utility expenses. A well-planned budget ensures financial peace of mind throughout your tenancy.
4. Utilize Online Platforms
Take advantage of real estate websites and platforms dedicated to property for rent in Dubai. These platforms, including industry leaders like IGL Realty, provide a comprehensive listing of available properties, saving you time and offering a convenient way to explore various options.
5. Seek Professional Guidance
Engaging with a reputable real estate agent is a wise move in Dubai's dynamic market. IGL Realty, with its proven track record, can offer valuable insights, guide you through market trends, and facilitate the negotiation process, ensuring you make informed decisions.
6. Schedule Property Visits
While online platforms provide a glimpse, nothing beats a firsthand experience. Schedule visits to potential properties to assess their condition, amenities, and surroundings. IGL Realty assists in coordinating these visits, ensuring your valuable time is used efficiently.
 7. Review Lease Agreements
Thoroughly review lease agreements before committing to a property for rent in dubai. Seek clarification on terms, conditions, and fees. IGL Realty prioritizes transparency, providing detailed lease agreements and addressing any concerns you may have.
 8. Know Your Rights
Familiarize yourself with tenant rights in Dubai. IGL Realty can guide you through the legal aspects, ensuring a smooth and secure rental experience. Knowing your rights empowers you as a tenant and contributes to a harmonious living arrangement.
9. Consider Maintenance Services
Understanding maintenance responsibilities is essential for a hassle-free tenancy. IGL Realty offers property management services, easing the burden of maintenance and ensuring your rental property for rent in Dubai is well-maintained throughout your stay.
10. Explore Community Amenities
Evaluate community amenities based on your lifestyle preferences. Whether it's gyms, pools, parks, or other facilities, understanding what a community offers enhances your overall living experience.
Prime Locations for Renting in Dubai
 1. Dubai Marina
Dubai Marina, synonymous with waterfront grandeur, offers upscale apartments and penthouses. IGL Realty specializes in securing these luxurious residences, providing residents with an unmatched living experience.
 2. Downtown Dubai
Immerse yourself in urban sophistication near the iconic Burj Khalifa and Dubai Mall. IGL Realty curates a unique experience in Downtown Dubai, combining luxury living with proximity to major attractions.
3. Palm Jumeirah
Experience island paradise living on the iconic archipelago of Palm Jumeirah. IGL Realty presents high-end apartments and villas, transforming your rental into an Arabian masterpiece.
 4. Jumeirah Beach Residence (JBR)
Enjoy beachfront bliss in JBR's apartments, facilitated by IGL Realty's expertise. Their commitment to excellence ensures a seamless beachfront living experience.
5. IGL Realty: Your Gateway to Premier Properties
Navigating Dubai's real estate market becomes effortless with IGL Realty. Specializing in prime locations, IGL Realty offers a personalized, professional approach to finding your dream property for rent in Dubai.
 Conclusion
In conclusion, Dubai's dynamic real estate scene offers a plethora of options for those seeking rental properties. Armed with the right knowledge and guidance, your search for the ideal home becomes an exciting and fulfilling journey.
IGL Realty stands out as a beacon of excellence in the Dubai real estate landscape. Their commitment to transparency, personalized service, and expertise in prime locations ensures that your rental experience is not just satisfactory but truly extraordinary.
Elevate your lifestyle in Dubai with IGL Realty, where your dream rental property awaits. Find comfort, luxury, and convenience in one of the world's most vibrant cities.
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voguefitness · 9 months
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Dubai Fitness Frenzy: Unveiling the Top Gym Destinations
Discover the breathtaking skyline, luxurious leisure facilities, and an undeniable passion for fitness in the captivating city of Dubai. Prepare to be mesmerized as we unveil the best gym in dubai that will not only sculpt your body but also redefine your workout experience. From state-of-the-art equipment and innovative classes to world-class trainers and awe-inspiring views, Dubai's fitness scene is a frenzy you won't want to miss out on. Join us on this exhilarating journey as we dive into the vibrant gym culture that makes exercising in this dazzling desert oasis an absolute pleasure.
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Introduction to Dubai as a fitness destination
Dubai is a city known for its luxury, opulence, and extravagance. From towering skyscrapers to massive shopping malls and luxurious hotels, it seems like there is no limit to the grandeur of this bustling metropolis. However, what many people may not know is that Dubai also boasts a thriving fitness scene and has established itself as a top destination for health-conscious individuals.
The combination of stunning landscapes, world-class facilities, and diverse fitness options makes Dubai an ideal place for fitness enthusiasts to visit. Whether you are looking to maintain your workout routine while traveling or seeking a new and exciting fitness experience abroad, Dubai has plenty to offer.
One of the main attractions of Dubai as a fitness destination is its modern gym culture. The city is home to some of the most state-of-the-art gyms in the world with cutting-edge equipment and facilities. Many of these gyms are located within luxury hotels or resorts, making them easily accessible for tourists.
For those who prefer outdoor activities, Dubai offers a range of options from beach workouts along the pristine coastline to desert sand dune training sessions. The warm climate allows for year-round outdoor activities such as running, cycling, hiking, and water sports.
In addition to traditional gym workouts and outdoor activities, Dubai also offers unique fitness experiences such as rooftop yoga classes with breathtaking views of the city skyline or aerial silk classes overlooking the sea. These one-of-a-kind workouts add an element of adventure and excitement to any fitness routine.
The importance of choosing the right gym for your fitness goals
Choosing the right gym is crucial for achieving your fitness goals. With the increasing number of gyms in Dubai, it can become overwhelming to select one that best fits your needs. However, making an informed decision when choosing a gym can greatly impact the success of your fitness journey.
First and foremost, before joining a gym, it is important to define your fitness goals. Do you want to lose weight? Improve strength and endurance? Train for a specific sport or event? Knowing what you want to achieve will help narrow down the options and find a gym that aligns with your goals. For example, if you are looking to lose weight and tone up, a cardio-focused gym with group fitness classes may be more suitable than a bodybuilding-oriented gym.
Once you have identified your goals, research different gyms in your area. Look at their facilities and equipment offered, as well as their class schedules if applicable. It's also beneficial to read reviews from current or past members to get an idea of their experience at the gym. This will give you valuable insights into the atmosphere, cleanliness, and overall satisfaction of members at the gym.
Another important factor in choosing a gym is its location and convenience. The closer the gym is to your home or workplace, the more likely you are to incorporate it into your daily routine. A long commute or inconvenient opening hours can quickly become excuses for not going to the gym regularly.
Furthermore, consider taking advantage of trial offers or free passes offered by most gyms in Dubai.
Top factors to consider when choosing a gym in Dubai
When it comes to choosing a best gym in Dubai, with its abundance of fitness centers and gyms, the task can seem overwhelming. But fear not, as we have compiled a list of top factors to consider before you make your choice.
1. Location:
One of the most important factors to consider when choosing a gym is its location. As Dubai is a vast city, it's essential to find a gym that is conveniently located near your home or workplace. This will make it easier for you to stick to your workout routine and avoid the hassle of long commutes or traffic.
2. Facilities and Equipment:
Different gyms offer different types of equipment and facilities, so it's crucial to determine which ones are important for your fitness goals. Are you into weightlifting? Look for gyms with high-quality weight machines and free weights. Do you prefer group fitness classes? Check if the gym offers a variety of classes such as yoga, Zumba, or spin.
3. Trainers and Staff:
The trainers at a gym play a significant role in helping you achieve your fitness goals. They should be certified professionals with extensive knowledge and experience in their field. It's also helpful to observe their interactions with other members to get an idea of their coaching style.
4. Cleanliness and Hygiene:
A clean and hygienic environment is crucial for any gym setting since this can have an impact on your health. Take note of whether the equipment is regularly cleaned, if there are enough hand sanitizer stations around.
Popular gyms in Dubai and their unique features
Dubai is known for its luxurious lifestyle and extravagant attractions, and it's no surprise that the city also boasts some of the most high-end and elite gyms in the world. From state-of-the-art facilities to cutting-edge equipment, these popular gyms offer a one-of-a-kind fitness experience like no other. In this section, we will explore the top gym in Abu Dhabi and their unique features that attract fitness enthusiasts from all over the world.
1) The Warehouse Gym:
Located at Al Quoz, The Warehouse Gym is not your average run-of-the-mill gym. Known for its industrial-style design with exposed brick walls and metal beams, this gym offers a raw and edgy atmosphere for its members. What sets The Warehouse Gym apart from others is their focus on strength training. With an extensive range of free weights, barbells, squat racks, and lifting platforms, this gym caters to serious weightlifters who want to push their limits.
2) Fitness First:
With multiple branches spread throughout Dubai, Fitness First has become a household name when it comes to gyms in the city. What makes this chain of gyms stand out is its variety of classes catering to all levels and preferences. From yoga and Pilates to HIIT and dance classes, members can choose from over 200 group exercise classes each week. Moreover, they offer personalized training programs tailored to individual goals with certified trainers for added accountability.
3) Vogue Fitness:
For those looking for a more unique and challenging workout experience, Vogue Fitness is the go-to destination. This gym specializes in functional fitness, offering classes like CrossFit, Olympic weightlifting, and obstacle course training. Their coaches are highly experienced and have trained top athletes from around the world. In addition to that, Vogue Fitness also has an outdoor rig with a stunning view of the Dubai skyline.
4) Physique 57:
For women looking for a boutique fitness studio that combines barre workouts with cardio and strength training, Physique 57 is the perfect choice. With two locations in Dubai (DIFC and Emirates Hills), this gym offers small group classes with personalized attention from certified trainers. The high-intensity workouts target specific muscle groups using bodyweight exercises, resistance bands, and light weights for a total body transformation.
5) Gold's Gym:
Gold's Gym is a global brand known for its iconic yellow signage and celebrity clientele. Their branch in Mall of the Emirates is one of the largest gyms in Dubai, offering a range of services including personal training, group exercise classes, and nutrition counseling. What sets this gym apart is their cutting-edge equipment imported from Technogym, the official supplier for the last seven Olympic games.
Testimonials from local residents on their favorite gyms
When it comes to staying fit and healthy, having a good gym to go to is essential. The city of Dubai boasts a wide array of top-notch gyms that cater to various fitness goals and preferences. We reached out to some residents in the local community to get their insights on the best gyms in Dubai.
John, 32 years old and a business executive, swears by Fitness First as his favorite gym in Dubai. He shares that he has been a member for over three years now and loves their state-of-the-art equipment, spacious facilities, and variety of classes offered. "I've tried many different gyms in Dubai before but I keep coming back to Fitness First because it really has everything I need for my workouts," says John.
Samantha, 28 years old and an avid runner, highly recommends The Warehouse Gym for its functional training sessions. She shares that the trainers at The Warehouse Gym are highly knowledgeable and push her to achieve her fitness goals while also ensuring correct form and technique. "Their approach towards fitness is very balanced - they focus on both strength training and cardio which has helped me improve my overall performance as a runner," she notes.
For Emily, 45 years old with busy lifestyle juggling work and family, Fitness Zone stands out as her preferred gym choice for its convenience. "The location is perfect for me since it's near my workplace so I can easily squeeze in quick workouts during lunch breaks or after work," she says. Apart from the accessibility
Tips on how to save money on gym memberships in Dubai
If you're looking to stay fit and healthy in Dubai, chances are you've come across the range of gym options available. With luxurious fitness centers offering state-of-the-art equipment and amenities, it's easy to overspend on a gym membership without even realizing it. However, with a bit of smart planning and research, you can save money on your gym membership while still reaching your fitness goals. Here are some tips on how to save money on gym memberships in Dubai:
1. Do Your Research:
Before committing to a gym membership, do thorough research on different gyms in your area. Compare facilities, equipment quality, classes offered, and most importantly - prices. Some well-known gyms may have branches that offer more affordable rates or discounts for specific age groups or occupations.
2. Opt for Off-Peak Hours:
Most gyms offer discounted rates during off-peak hours which are usually between 9 am - 3 pm and after 9 pm. If your schedule allows it, consider working out during these times to save money.
3. Negotiate:
Don't be afraid to negotiate with the salesperson at the gym about their rates or ask for any current promotions they may have going on. Many gyms would rather offer a discount than lose a potential customer.
4.DeskHoppin' :
Dubai offers many coworking spaces like DeskHoppin' that provide shared workspaces with access to complimentary fitness amenities such as weights and yoga classes at an affordable monthly price.
How to maintain your fitness routine while traveling to Dubai
Maintaining a fitness routine while traveling can be challenging, especially when you are visiting a luxurious and indulgent destination like Dubai. With its tempting cuisine, extravagant shopping options, and pristine beaches, it can be easy to get carried away and neglect your workout regimen.
However, with some discipline and planning, it is possible to maintain your fitness routine while traveling to Dubai. Here are some helpful tips:
1. Pack appropriate workout gear: First and foremost, make sure to pack comfortable and versatile workout clothes in your suitcase. This will motivate you to stay active during your trip.
2. Utilize hotel facilities: Most hotels in Dubai have top-notch gym facilities that cater to all fitness levels. Take advantage of these amenities by scheduling regular workouts during your stay.
3. Plan outdoor activities: Instead of lounging by the pool or going on sightseeing tours, opt for outdoor activities that involve physical exertion such as hiking or water sports at the beach. Not only will this help you burn calories but also allow you to enjoy the beautiful scenery of Dubai.
4. Try local fitness classes: Dubai is home to a diverse population, which means there are various fitness classes influenced by different cultures available in the city. From Bollywood dancing to yoga on the beach, trying out these unique classes can be a fun way to stay fit while immersing yourself in the local culture.
5. Pack healthy snacks: To avoid temptation from all the delectable food options in Dubai, pack healthy snacks like protein bars or  nuts to keep you fueled throughout the day.
6. Use fitness apps: If you prefer working out in your hotel room or need some extra motivation, download a fitness app that offers guided workouts or tracks your progress. This way, you can continue your fitness routine without any equipment or a gym membership.
7. Walk whenever possible: Dubai is a walkable city, with many attractions and restaurants located within walking distance from each other. Take advantage of this by ditching cabs and exploring the city on foot, which can help burn extra calories.
8. Stay hydrated: With the hot and humid weather in Dubai, it's crucial to stay hydrated during your travels. Drinking plenty of water will not only keep you energized but also help curb cravings for unhealthy snacks.
9. Don't stress about missing a workout: Remember to enjoy your vacation and not stress if you miss a workout or two. As long as you stay active and make healthy choices when it comes to food, taking a break from your usual routine won't derail your progress.
By following these tips, you can maintain your fitness routine while enjoying all that Dubai has to offer. Remember to prioritize self-care and listen to your body's needs during your travels to ensure a well-balanced trip.
Conclusion: Making the most out of the thriving fitness scene in Dubai
Dubai has become a world-renowned destination for fitness enthusiasts, with its luxurious gym facilities and stunning outdoor workout options. While it may seem overwhelming to choose from the vast array of fitness destinations in this bustling city, there are ways to make the most out of your experience and maximize your fitness journey.
Here are some tips to help you navigate the thriving fitness scene in Dubai and achieve your fitness goals:
1. Set clear goals: Before diving into any fitness routine or joining a gym, it's essential to have a clear idea of what you want to achieve. Do you want to lose weight, build muscle, or improve overall health? Having specific goals will help you narrow down your options and find a suitable gym that aligns with your objectives.
2. Try different classes: Don't limit yourself to one type of workout; instead, try various classes offered by different gyms. This not only keeps things interesting but also allows you to explore different types of workouts and see what suits you best. From high-intensity interval training (HIIT) and yoga to dance-inspired workouts like Zumba, Dubai offers an extensive range of classes catering to all levels and preferences.
3. Invest in personal training: If you're new to working out or need some extra motivation, investing in a personal trainer can be highly beneficial. They can create personalized workout plans tailored specifically for your needs and push you beyond your limits.
4. Take  advantage of outdoor workouts: With its beautiful beaches, parks, and desert landscapes, Dubai offers endless opportunities for outdoor workouts. Consider taking a break from the gym and try activities like hiking, cycling, or water sports to add some variety to your fitness routine.
5. Stay hydrated: Staying hydrated is crucial in Dubai's hot and humid climate. Make sure to drink plenty of water before, during, and after your workouts to keep yourself energized and prevent dehydration.
6. Be consistent: Consistency is key when it comes to achieving fitness goals. Set a schedule for your workouts and stick to it as much as possible. This will help you build a routine and make progress towards your goals.
7. Join fitness communities: Dubai has a thriving fitness community with various groups organizing group workouts, challenges, and events throughout the year. Joining these communities can offer support, motivation and introduce you to like-minded individuals who share similar fitness interests.
In conclusion, with its high-end facilities, diverse fitness options, and motivating environment, Dubai offers everything you need to achieve your desired level of fitness. By setting clear goals, trying different classes, investing in personal training, staying hydrated, being consistent with your workouts, and connecting with fitness communities .
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Experience Luxury Living at Veneto Residence Dubai
This modern residential complex is tucked away in the heart of Dubai and offers residents unparalleled comfort and convenience thanks to its cutting-edge facilities and amenities. Veneto Residence Dubai meets the needs of a variety of residents by offering a wide range of unit sizes and spacious floor plans. Because of its prime location, it is a great place for people who want to be close to major attractions, shopping malls, and public transportation. For a luxurious, convenient, and comfortable lifestyle in the city's center, choose Veneto Residence Dubai.
Dubai is known for its world-class amenities and opulent lifestyle. Look no further than Veneto Residence Dubai as a place to call home that provides the same level of luxury and comfort.
Veneto Residence Dubai is a luxurious residential complex in the heart of Dubai. It has cutting-edge facilities and amenities that provide residents with unmatched comfort and convenience. The two residential buildings that make up the complex offer studio apartments as well as apartments with three bedrooms.
Read more …. Why Veneto Residence is the Perfect Choice for Waterfront Living in Dubai 
The prime location of the Veneto Residence Dubai is one of its most notable features. Veneto Residence is in Dubailand's Arjan neighbourhood, close to a number of tourist attractions, shopping malls, and public transportation options. The Burj Khalifa and the Dubai Mall, two of Dubai's major attractions, are only a short drive from the complex. Additionally, there are numerous parks, restaurants, and schools nearby, making it an ideal location for families.
Facilities and Amenities - The Veneto Residence Dubai was built to offer its residents the highest level of luxury living. The complex offers a wide range of facilities and amenities to meet the diverse requirements of its residents. Veneto Residence has everything you need for an active lifestyle or a quiet spot to unwind.
There is a sauna and Jacuzzi, as well as a fully equipped gym and swimming pool, for those who enjoy staying active. In the game room, residents can also play billiards or table tennis. The children will have plenty of room to run around and play thanks to the children's play area.
Floor Plans and Unit Types - Veneto Residence Dubai provides a wide range of floor plans and unit types to meet the diverse requirements of its residents. High-end appliances, built-in wardrobes, and expansive balconies are included in the units' contemporary design. The studio apartments start at 402 square feet. ft. to 526 sq. ft., whereas the one-bedroom apartments start at 610 square feet, ft. to 891 sq. ft. The apartments with two bedrooms start at 1,142 sq. ft. to 1,318 sq. ft. and the apartments with three bedrooms start at 1,645 square feet. ft. to 1,798 sq. ft. In order to create a warm and inviting environment, each unit has been designed to make the most of space and natural light.
Cost of Living - Veneto Residence Dubai is renowned not only for its opulent lifestyle but also for its reasonable price. Compared to other residential complexes in the area, the cost of living at Veneto Residence Dubai is competitive. The floor plan and type of unit influence the rent price. It's important to keep in mind that there may be additional costs, like utilities and upkeep costs. The complex, on the other hand, offers a high standard of living at a reasonable price, making it an appealing choice for people who want to live in luxury without breaking the bank.
Reviews and Testimonials - Veneto Residence Dubai has established a reputation for offering its residents an opulent lifestyle. The complex has received high praise for its top-notch amenities, convenient location, and superior service. The complex is well-maintained, according to residents, and the staff is friendly and professional. The excellent standard of living that is provided to its residents by Veneto Residence Dubai is demonstrated by the positive reviews and testimonials.
In the heart of Dubai, Veneto Residence Dubai is a premier residential complex that provides the ultimate luxury living experience. With its ideal spot, cutting edge offices and conveniences, and open floor designs, it's no big surprise that it is a sought-after location for those looking for an agreeable, helpful, and sumptuous way of life.
Read more …. Experience Lavish Living -  A Guide to Finding the Perfect Luxury Apartment in Dubai
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printsouq1 · 2 years
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The Top 5 Reasons why Custom-printed T-shirts Make a The Difference?
custom t shirt printing dubaiOver the years, custom t-shirt printing Dubai has proven to be among the top outfits that let people show off their best nature. The color and pattern they pick for their t-shirts are a reflection of their style and fashion. The majority of people show their passion and dedication to an individual, brand, or group through T-shirts.
In the past, you were unable to modify the t-shirts you purchased. You only had the designs on the websites of manufacturers. However, due to the advancement of printing materials and techniques T-shirts printed with custom designs have emerged as one of the most stylish fashion statement pieces. These days, many people are creating brand awareness by using this type of fashion item. Additionally, people are also sporting customized prints to show their love for certain items.
In this article, we'll examine the reasons why custom-printed t-shirts help.
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The custom-printed T-shirts are eco-friendly
The majority of people accept that using t-shirts as an advertising tool is more eco-friendly than any other traditional method of marketing like hoardings, brochures, and newspapers.
Because custom-printed t-shirts are made of biodegradable material They come with a longer life span than any other method of marketing.
You may think that the appeal of custom-printed t-shirts diminishes as time passes. But, this isn't entirely true. You can wear the personalized t-shirts inside your home or at the gym. This can help with the business's need for the public's movement in order to improve marketing strategies.
They are extremely inexpensive to make.
One of the benefits of utilizing customized t-shirts for your business is that they're inexpensive to make. Based on the number you'd like to print you can purchase the custom-printed t-shirts in large quantities at a cheaper cost than their normal market price. This is because of the production of many custom-designed T-shirts.
Screen printing is definitely the most effective method to personalize your T-shirts. But, remember that this printing method is more expensive than other methods of printing. If you are looking to transfer an image quickly onto your t-shirts you can utilize laser transfer methods. This is the most affordable and simplest method to print designs onto T-shirts.
It is also possible to use the technique of cutting vinyl to print your designs on your t-shirts correctly. This method is usually employed for printing sportswear. If you are looking for a customized t-shirt for your company, think about getting in touch with print-on-demand on Etsy.
They can be a great Marketing Choice
One of the most effective marketing methods for your company is to print your logo on T-shirts. Making the hoodie printing Dubai personalized with your company's logo or slogan can certainly boost brand recognition. According to Zimmer marketing, awareness of your brand is essential to the growth of your business. If your employees are wearing branded t-shirts for the company and t-shirts, they are in a position to advertise your business effectively.
It does not matter what you put on your t-shirts. Just ensure that the message is relevant to the business you run. Make sure you don't select something that could allow people to guess what your business's purpose is. No matter if you operate an establishment for dining or gaming establishment make sure to mention it on your T-shirts.
It is also possible to use engaging texts that will grab people's interest quickly. Be sure to make use of bold and large fonts. So, readers will be interested when they read your content. It is also possible to give away T-shirts that are branded This can help promote your business without much effort.
They can showcase Team Unity
In today's world, people are drawn to icons and logos to boost their sense of unity. This makes them feel it is part of something greater.
Do you understand why professional sports teams wear uniforms with customized t-shirts? This doesn't just enhance the team's identity as well, but it helps the team recall the bond they share.
polo t-shirt printing is custom printed and can create an atmosphere of unification among the employees of your company team. This can motivate your team to be more focused to accomplish their targets.
In addition, customized round-neck t-shirts can also improve team morale as your employees wear these shirts. Enhancing the morale of your team is among the most crucial aspects for any company.
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They work across every Demographic and Sector
Businesses target specific segments of customers. While some brands target millennials others target older people. Some brands target the wealthy and upper-middle class, while some are targeted at people in the middle class. Certain brands target groups based on demographics and others don't think of the demographic as a target choice.
Businesses employ a variety of marketing and promotional strategies to target demographic and age groups as well as the income category. That's why they use various marketing strategies. But, if you make use of custom-printed sweatshirts, you will be able to connect with everyone, regardless of their age or geographical area.
This can help increase your brand's visibility effortlessly.
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luxuryproperties · 2 years
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Meraas latest development Laurel at City Walk consists of 1, 2, 3, and 4-bedroom apartments and 2 exclusive penthouses. A bold design and exquisite finishes inspire the developments here. The view of the evergreen Central Park is breathtaking. The lush surroundings in Central Park are complemented by the distinctive architectural design elements that have made it famous.
Wake up in the middle of the city at the Laurel in Central Park at City Walk, open the drapes, and enjoy the breathtaking Dubai skyline as your backdrop while you gaze out at the lovely, thick flora. You can participate in a huge variety of activities outside in your own personal park. It is bordered by some of the city's top dining establishments, elite hotels, sizable retail malls, and fantastic leisure and entertainment facilities.
The main roads and highway network are easily accessible from Central Park at City Walk, which also offers quick and simple access to the city's top attractions. Between Al Wasl Road and Sheikh Zayed Road, it is perfectly situated. The City Walk Mall, Coca-Cola Arena, Jumeirah Beach, Burj Al Arab, Dubai International Airport, La Mer Beach, The Palm Jumeirah, Dubai Marina, and Al Maktoum International Airport are just a few of the sites with convenient access that it offers.
Laurel Central Park by Meraas - Amenities
There are a number of unique amenities and services available at Laurel in Central Park at City Walk. Swimming pools, water play areas, jogging trails, sports fields, tennis and squash courts, outdoor gyms, spas, saunas, locations for yoga and meditation, dining establishments, shops, outdoor barbecue pits, and picnic pavilions are just a few of the activities available to people of all ages.
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ahz-associates · 2 years
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Heriot-Watt University
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Overview of Heriot-Watt University
University of Heriot-Watt With a focus on business, engineering, design, and the physical and life sciences, he is well-respected throughout the world.
Heriot-Watt University is one of the most contemporary institutions of higher learning in Scotland, with a presence across the globe and a rich diversity of cultures.
Within six months after graduation, 95% of Heriot-Watt first degree alumni were working or pursuing further education, and it is the top institution in Scotland for highest incomes, earning the Times Higher Education 2018 "International University of the Year" title (Times Higher Education). Multinational firms aggressively seek out Heriot-Watt graduates since the university's education is based on research.
History of Heriot-Watt University
Heriot-Watt University was established in 1821 as the Edinburgh School of Arts, the first institute of mechanics in the globe. It is the eighth-oldest higher education institution in the UK. It was established as a university in 1966 by royal charter. High-quality instruction and hands-on learning are traditions at the university. a university with five campuses that is really international, including ones in Malaysia with over 1,200 students and Dubai with about 4,000.
The Heriot-Watt University offers a distinctive teaching atmosphere at its cutting-edge campuses in Edinburgh, Kuala Lumpur, and Dubai. The main campus in Edinburgh is 380 acres and includes residential buildings, student apartments, libraries, gyms, and other athletic facilities in addition to the student union office. The Dubai campus supports exchange programmes between the UAE and the UK. The purpose-built campus is regarded as Malaysia's first "green campus" in Putrajaya.
Faculties at Heriot-Watt University
Energy, Geoscience, Infrastructure and Society
Engineering and Physical Sciences
Mathematical and Computer Sciences
Social Sciences incorporating Edinburgh Business School
Textiles and Design
Breakdown of fee structure
International students' tuition costs range from £13,500 to 17,440
Awards from Heriot Watt University
£10 million for fee scholarships, including £3 million for students in the rest of the UK (RUK).
£1.5 million to provide bursaries for RUK students to help with living expenses.
£7.5 million for scholarships and bursary payments to domestic, EU, and international students.
In addition to the scholarships for international students, the university also provides Scottish students with a number of bursaries and scholarships. Students from low-income households, those with prior care experience, and those from other backgrounds that extend access are eligible for the university's selected access bursaries.
International merit awards
International students are welcome at Heriot-Watt University. The Edinburgh-based undergraduate or taught postgraduate programmes are all eligible for the International Undergraduate and Postgraduate Merit Awards, which are intended to assist students in paying for their education at their designated UK campuses.
Undergraduate merit awards
Postgraduate merit awards
Browse Heriot Watt University scholarships and bursaries
Undergraduate scholarships
Postgraduate scholarships
Research scholarships
MENA and Pakistan
Student Support
International students can get advice and support from Heriot-Watt University's International Students Advice Office. They can help with practical guidance on a variety of topics, including opening a UK bank account, driving in the country, submitting a police renewal application for a visa, making local travel arrangements, learning about the Edinburgh embassy and consulate, and much more. The International Student Guide also offers helpful information before to travel. The International Student Advice Office at Heriot-Watt also provides airport pickups at the start of each term, along with a number of welcome and orientation activities.
Students have access to a range of NHS medical and dental facilities. All students have access to counselling through the student health team. Students can readily access groups, internet resources, mental health treatment, and mentoring. Support is also available for adjusting to university life, finances, housing, and safety, and online support is always available through the Big White Wall.
Student Life
Scotland's capital, Edinburgh, has been named one of the world's most beautiful cities and is an ideal location for both living and studying. It is a special city known for its magnificent architecture and well-known festivals.
Students can explore the hundreds of restaurants, cafés, bars, and clubs in Edinburgh, a lovely city with some that are entrenched in heritage and others that are fashionable and modern. There are numerous attractions, ranging from Edinburgh Castle to Edinburgh Zoo as well as numerous museums and galleries. You can also venture outside to go to Portobello Beach or climb the Seat of Arthur. Millions of tourists visit Edinburgh each year for its festivals. The Edinburgh Fringe Festival, the arts festival, and film and scientific festivals are a few examples.
Over 60 student organisations can be found in the Herriot Watt Student Union, including a mediaeval society, a renowned brewing organisation, and religious organisations. In Edinburgh, there are quiz nights, club nights with live music, a pub, and a café. There are events at the Scottish Borders Campus at the Thread.
The SU also speaks for students and works for social change. All aspects of student life are supported and guided by the Advice Center, which also provides advice.
Living Accommodation
The Heriot-Watt University's housing office assigns students to specific on-campus locations and, if necessary, helps them obtain off-campus housing. Over 1,600 spaces, including shared rooms and bathrooms with showers, are available on the Edinburgh Campus. There are 200 self-catered rooms and apartments on the Scottish Borders Campus, and Heriot-Watt University also rents off-campus and city centre apartments.
The Heriot-Watt University ensures that all first-year students will get an offer of housing, either on or off campus. Accommodation options include self-catering flats or rooms with broadband, Wi-Fi, a shared kitchen, and a common lounge.
Accommodation costs 2020/2021 at Heriot-Watt University
SELF-CATERED: £118- £179 per week
Transport
The Scottish Borders and Heriot-Edinburgh Watt campuses are easily accessible by car. Scotland's main city, Edinburgh, has established domestic and international travel connections.
Edinburgh Airport, with frequent direct flights to cities including London (only an hour away), Amsterdam, Paris, Frankfurt, Brussels, Zurich, and New York, is only a five-minute drive from Edinburgh Campus.
The city is covered with a network of on- and off-road bike routes, including one that connects the school and the city centre. Buses also depart from the university for the city. The two main train stations in Edinburgh have connections to England and Scotland that take roughly 4.5 hours to go to London.
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farukhislam · 4 years
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THE WEEK'S NEIGHBORHOOD: JUMEIRAH DUBAI
The favorite destination for visitors, Jumeirah Dubai, is home to world-class neighborhoods that are known to give residents a luxurious lifestyle. The majority of these neighbourhoods is self-contained and has a variety of amenities and services for residents.
In this week's neighborhood of the week, we have picked "Jumeirah". "It is regarded as the" Beverly Hills of the Middle East "as one of the top residential communities in Dubai. And this title is completely justified by the glitz and glamour of this culture.
Jumeirah-A short intro
Located along the coast of Dubai, Jumeirah is a residential waterfront area that provides residents with mesmerizing views of the Arabian Sea. As a Jumeirah resident, along with numerous conveniences, you will enjoy an upscale and exuberant lifestyle. Downtown Dubai, Dubai Marina, Internet City and Dubai Media City are some famous communities positioned near this area.
For the numerous properties it nestles, Jumeirah is not only renowned for the vibrant aura it exudes, but it has also become an integral part of Real Estate Developers in Dubai success. There are abundant options for them for those searching for residential properties for sale in Jumeirah. Interested buyers can pick any form of living space that fits their tastes and suits their budget, from ultra-luxury villas to apartments and townhouses. Most of these dwellings come with open green spaces such as the backyard and front yard, and swimming pool, particularly villas and townhouses.
Despite being a popular tourist attraction, though offering a peaceful environment, it offers a private lifestyle. Jumeirah residents have easy access to schools, shopping malls, grocery stores, pharmacies, and centers for health care, gyms, and recreational venues. It's a perfect place to live for beach lovers as it provides them with easy access to Jumeirah Beach, the favorite of all.
As villas and townhouses have their own parking space, there's no parking problem in Jumeirah. Residential buildings, too, have ample resident parking space. In paid street parking zones, visitors can park their vehicles.
Jumeirah Dubai Sub-Communities
The Dubai region of Jumeirah is divided into various sub-communities. They are:
 —Jumeirah 1
This sub-community is renowned for apartments and studios. Other than that, villas in Jumeirah 1 are open. Also close by are prominent landmarks such as Dubai Zoo, Jumeirah Public Beach, and Jumeirah Mosque.
Jumeirah 2--
Jumeirah 2 is home to luxury villas that are available in various styles of architecture. This sub-community provides Jumeirah Bay Island and Box park Urban Mall with easy access for residents.
 -Jumeirah 3
For those looking to purchase villas in Jumeirah 3, it is another common option. As they are situated in close proximity, residents can visit Sunset Mall and Kite Beach without any hassle.
Town Walk
This sub-community, founded by Meeras, is referred to as Jumeirah's new urban retail hub. At City Stroll, you can find ultra-luxury apartments laced with state-of-the-art facilities and amenities.
 Islands of Jumeirah Bay
The Jumeirah Bay Islands, a recent addition to the Jumeirah sub-communities, occupy an area of over 6 million sq. Just ft. It features six residential buildings with a total of 173 apartments facing the area. Other than that, 15 private mansions are also situated in this sub-community. Meeras is also the creator of the Jumeirah Bay Islands. In Dubai, it is ranked among the most expensive areas to purchase land.
Jumeirah Dubai Facilities Nearby
Hotels & Resorts
You can find ample hotels and resorts in and around the city, as Jumeirah is a popular tourist destination. Some of those that are famous are:
Dubai Bulgari Resort
Dubai Four Seasons Resort
Oriental Jumeirah Mandarin
Jumeirah Madinat
From Burj Al Arab
Boutique Hotel of Park Regis
Resort Roda Beach
Supermarkets and Shops
The region contains many supermarkets and convenience stores, making it easy for residents to shop for their necessities. Its branches in and around Jumeirah have common brands such as Waitrose, Spinneys, and Carrefour.
 Other than that, they should go to Organic Foods and Care for hormone-free and gluten-free products along with freshly produced items for those who choose organic and veg choices. It is situated in the Mall of The Village.
Facilities for Transportation
For those who choose to take the subway for commuting purposes, on Sheikh Zayed Lane, near Jumeirah, they may explore various options. These include Noor Bank station, Burj Khalifa station, Financial Centre Station, and Business Bay Station. It is possible to hit most of these stations within 5 to 10 minutes. You can take a bus to the desired metro station if you do not have your own vehicle. The region has different bus routes linking it to these stations. Hilton Beach Club, Majlis Al Ghoreifa, and Rashid Al Hadees Masjid are some of the bus stations situated in this city.
-Institutes of Education
It is ideal for families because of the availability of renowned educational institutions. The Jumeirah Baccalaureate School is located in Jumeirah 1, one of the most famous schools in the city and a "very strong" certificate holder from the "Information and Human Development Authority"
 Other prominent educational institutions in the neighborhood and around it are:
Private Al Shurooq School
International School at Raffles
English School at Horizon
Jumeirah High School GEMS
There's no university in Jumeirah, but in Education Village, which is located only 20 minutes from Jumeirah, you can find several of them. The University of Wollongong Dubai, Middlesex University and the American University of Dubai are some reputed universities among them.
Facilities for health services
Within Jumeirah, many top-notch health and aesthetic facilities can be found. There are some of these:
 Hospital for Medicare
Hospital Emirates
Hospital Neuro Spinal
Centre for Pediatric Specialty Medicare
The British Lasik Centre for Cosmetic Surgery and
Clinic of Aesthetica
Cosmetic Skin & Laser Core Derma line
Such health care and aesthetic facilities boast state-of-the-art equipment for diagnosis and treatment. In addition, in these centres, you can also find expert and seasoned practitioners.
 In Jumeirah Shopping Malls
It's no surprise that one of the famous neighborhoods in the city won't feature them, as Dubai is known as the haven for shopping centres. Within the radius of this city, you will find ample shopping centres. Near Jumeirah, some popular shopping centres are also located.
 In and around Jumeirah, some of the famous shopping malls are:
Mercato Shopping Mall: It was designed by a renowned Italian architect, Danielle Morelli. There are 140 service outlets and shops in Mercato Shopping Mall and it is considered among the city's top 10 malls.
Jumeirah Plaza: It's not the largest of the malls, but a visit is always worthwhile. Specifically, Jumeirah Plaza is your go-to place if you want to shop in a peaceful and crowd-free place. Sunset Mall: Featuring high-end stores and various dining options, it is located in Jumeirah 3.
The Dubai Mall: Definitely, no introduction is required. It has everything, right from eating options to retail stores and entertainment venues. It can be accessed from Jumeirah in just 12 minutes.
Cafes and Restaurants
Jumeirah is no less than a paradise for food-lovers. A selection of restaurants and cafes offering a multicultural culinary experience are located here. You will find them all in Jumeirah, whether you are fond of Arab cuisine or like eating Indian fare. High-end eateries are also nestled in the popular shopping malls, hotels, and restaurants in Jumeirah.
These are some of Jumeirah’s popular restaurants and cafes:
Al Bawadi Reem
About Nusr-Et
Restaurant Sammach
COYA Peruvian establishment
To Scalini
Seafood Shop 2
Gourmet Omnia
Café One
Sea Fu The Sea
Japanese Restaurant Itadaki
Village of Turk
Fridays for TGI
Seafood Restaurant Sardina
 You can also head to Costa Cafe, McDonald's drive-thru or Starbucks if you're up for a fast grab.
 Jumeirah Worship Centres
Jumeirah creates worship centres for Muslims, Hindus and Christians to appeal to the diverse communities belonging to various faiths. Among them, not only in the region, but throughout the city, Jumeirah Mosque is the most famous. It is the oldest mosque in Dubai.
In Jumeirah and its close proximity, other religious centres are:
Baptist Church of the Emirates
Buddhist Temple of Mahamevnawa
Temple Gurdwara
 The Beaches
Jumeirah residents have convenient beach access as it is nestled along the coast of Dubai. Among them, some popular beaches are:
 Playa Jumeirah
Beach at Sunset (Umm Suqeim Beach)
La Mer (A residential development on the beachfront)
Beach Kite
 The beaches are surrounded by hotels and restaurants in Jumeirah. In addition, they also have a range of visitor events lined up.
 Jumeirah Residential Properties
 In Jumeirah, residential properties include flats, villas, townhouses and penthouses. If you are searching for smaller living rooms, you will find studios as well. These units are sold in various configurations. For instance, you can choose from 1, 2, or 3-bedroom options if you are looking for Jumeirah area Dubai Apartments for Sale Cheaps. Similarly, villas, penthouses and townhouses also have different numbers of rooms.
It is important to note that in this city; most residential buildings are typically low-rise. You will not, therefore, be able to enjoy the striking views of the Dubai skyline. Still, this particular shortcoming is compensated for by the rest of the features.
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kenresearch1 · 1 year
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The Fitness Showdown: Gym nation and Fitness First’s battle for Dominance in the UAE Fitness Market: Ken Research
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With tilting consumer preference towards Gym nation because of affordability, it is imperative to see the future market scenario for Fitness First & Gym nation
Storyline
Inspiring tailored fitness solutions, global recognition.
GymNation: Affordable fitness concept, rapid UAE expansion.
Clash of Giants: Fitness First vs. Gymnation rivalry.
As per Ken Research, Consumer preference to shape market dominance.
In the competitive UAE fitness industry, Gymnation and Fitness First have come up as dominant players. Gymnation, founded in 2018 under JD Gyms, prioritizes affordability and accessibility. Fitness First, established in 1993, is a leading global health and fitness chain with a strong presence in the Middle East. With both companies holding significant market share, the future scenario is something that brings a lot of curiosity. In this article, we uncover their current dynamics, strengths, and future prospects in the evolving UAE fitness landscape.
1.The story till date.
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Interested to Know More about this Report, Request for a sample report
Established in 1993, Fitness First has earned global recognition for its commitment to inspiring individuals to pursue fitness that’s tailored made for them. By providing top-notch training equipment, health solutions, and internationally accredited professionals, Fitness First helps customers achieve their fitness goals as per their desires. In contrast, GymNation, founded in 2018, identified the need for affordable fitness options and quickly filled the market gap. With their budget-friendly approach and expansive facilities, GymNation has become one of the largest fitness center chains in the UAE.
2.Market Presence is something to look out for.
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Gymnation’s strong presence is marked by the fact that within 1 year of opening, the Al Quoz Gymnation facility reached 10,000 members and was not only the most affordable but also the largest gym in the UAE. Fast forward to 2019, the company opened 2 new gyms, in Bur Dubai and Ras Al Khaimah. It added another 4 gyms in 2020, in Mirdif, Dubai Motor City, Silicon Oasis and Khalidiyah Mall in Abu Dhabi.
Fitness First on the other hand, has over 70,000 members in over 56 clubs across 46 locations across the UAE, Bahrain, Qatar, Saudi Arabia, and Kuwait. The company goes way back to 1993 & has a strong presence in the UAE market.
3.The USP Battle?
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Visit this Link :- Request for custom report
Talking about the USP’s, Fitness First as a brand comes from more than a decade long experience & their strong market presence spread over not only in UAE but also other regions is their unique selling point itself. Gymnation on the other, being a new player, is still trying to establish as a brand, expanding their presence & have already got favorable consumer preference.
Changing circumstances & ability to adapt to it has been fitness first’s another USP. For instance, as Covid-19 precautionary measures forced gyms to remain closed for a brief period, Fitness First launched an online platform called ‘FF on Air’ & the brand is now building bigger studios to meet demand in the post pandemic era.
Gymnation on the other hand, took advantage of the sheer size of their gym facilities & spaced equipments during the pandemic era. Both the companies have their own set of USP’s but affordability is something that is unique to Gymnation only which is also attracting a huge plethora of consumers & will provide added benefit to the company.
4.What’s next? Affordability or market presence?
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The current market share of both the players is huge & both are expected to run for leadership in the long run. But the consumer preference is something that’ll decide the future course of action for the players.
As per our estimates at Ken Research, Gymnation’s affordability is something that will benefit them in the long run & this is also something that Fitness First has to look out for.
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newstfionline · 4 years
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Wednesday, November 25, 2020
Vaccination to Be a ‘Necessity’ for Overseas Travel, Qantas Says (Bloomberg) Qantas Airways Ltd. plans to require future international passengers to have a Covid-19 vaccination before they fly, and said it’s likely to become a requirement at airlines across the world. A vaccination will be a “necessity” for travelers entering and leaving Australia on a Qantas flight, Chief Executive Officer Alan Joyce said in an interview with Channel 9 in Australia. “We are looking at changing our terms and conditions to say, for international travelers, we will ask people to have a vaccination before they can get on the aircraft,” Joyce said in the interview. Joyce told Channel 9 he has discussed the idea with other airlines globally. “It’s going to be a common theme across the board,” he said.
Viral screening by canines? (Nature) Around the world, canines are being trained to detect the whiff of COVID-19 infections. Dog trainers are claiming extraordinary results—in some cases, they say that dogs can detect the virus with almost perfect accuracy. Scientists involved with the efforts suggest that canines could help to control the pandemic because they can screen hundreds of people an hour in busy places such as airports or sports stadiums, and are cheaper to run than conventional testing methods such as the RNA-amplification technique PCR.
$169 bn for 29,000 lives? Study calculates cost of US shutdowns (AFP) There’s little doubt that government-ordered business shutdowns to stop the spread of Covid-19 damaged the US economy, but the exact cost has not been clear. Researchers from HEC Paris business school and Bocconi University in Milan have reached a sobering calculation: the closures beginning at the pandemic’s onset in March through May saved 29,000 lives—at a cost of $169 billion, or around $6 million per person. “Governors saved lives on the one hand, but reduced economic activity on the other,” Jean-Noel Barrot, a professor at HEC Paris and member of France’s National Assembly, told AFP. Virus cases are surging nationwide, prompting many states to again implement restrictions on businesses. “What we need to think of (are) contingency plans to avoid having to, so to speak, burn so much of our collective wealth in order to stay alive,” Barrot said.
In pandemic era’s isolation, meaning of ‘self-care’ evolves (AP) These days, with a pandemic raging, this is what life can look like: Staring at your face on Zoom for hours instead of occasionally glimpsing it in the mirror. Living out the days in loungewear. Wearing minimal makeup because no one sees much of you. Considering an investment in home exercise equipment because gyms are closed or restricted. The pandemic has forced people to spend more time with themselves than ever. Along the way, it has reshaped and broadened the way many think about and prioritize how they treat themselves—what has come to be called self-care. The pandemic-era incarnation of self-care isn’t about buying a signature outfit, wearing a trendy shade of lipstick or getting a perfect haircut. It has, for many, put the purpose and meaning of life front and center, reconfiguring priorities and needs as the virus-inflected months drift by. It’s also a way to mitigate the feeling that life is careening forward haphazardly in so many ways. That’s true for Tonya Speaks, a 43-year-old wardrobe coach from Fort Mills, South Carolina. Before the pandemic, she was always zipping to and from business meetings. Now, the mother of two teenagers exercises regularly and opts for luxurious baths at night instead of quick showers in the morning. She’s happier doing so. “Taking care of myself,” Speaks says, “is one way for me to have control.”
Trump Administration Approves Start of Formal Transition to Biden (NYT) President Trump’s government on Monday authorized President-elect Joseph R. Biden Jr. to begin a formal transition process after Michigan certified Mr. Biden as its winner, a strong sign that the president’s last-ditch bid to overturn the results of the election was coming to an end. Mr. Trump did not concede, and vowed to persist with efforts to change the vote, which have so far proved fruitless. But the president said on Twitter on Monday night that he accepted the decision by Emily W. Murphy, the administrator of the General Services Administration, to allow a transition to proceed. Ms. Murphy’s designation of Mr. Biden as the apparent victor provides the incoming administration with federal funds and resources and clears the way for the president-elect’s advisers to coordinate with Trump administration officials.
White House plans holiday parties as Americans urged to stay home (Reuters) The White House plans to hold indoor holiday receptions in the coming weeks despite ongoing COVID-19 outbreaks and the advice of public health professionals urging Americans to sacrifice their normal holiday gatherings to curb the spread of the virus. While the White House has said President Donald Trump and his wife Melania will remain in Washington this week, skipping their annual Thanksgiving at Trump’s private club in Florida, the first lady plans to hold a holiday reception a few days later on Nov. 30, according to an invitation obtained by ABC News. That follows a series of White House events in recent months that have been linked to a rash of outbreaks, including Trump’s own bout with the disease from late September into early October. A White House aide and four others have tested positive in recent days. Stephanie Grisham, a spokeswoman for the first lady, said the White House would provide the “safest environment possible” for the Christmas and Hanukkah celebrations with smaller guest lists than years past, masks “required and available,” social distancing encouraged and hand sanitizer provided.
Biden brings back the establishment (Washington Post) President-elect Joe Biden is expected to nominate Antony Blinken, one of his closest advisers, to be the next secretary of state. Blinken joins a slate of anticipated Biden national security nominees who are veterans of the Obama years and known quantities in the Washington political scene: Jake Sullivan as the expected White House national security adviser, Linda Thomas-Greenfield as the future U.S. ambassador to the United Nations, Avril Haines as director of national intelligence, Alejandro Mayorkas as the secretary of homeland security and former secretary of state John F. Kerry as the Biden administration’s climate czar. Michele Flournoy, another former Obama administration official, is likely to be Biden’s nominee for secretary of defense. And Biden is expected to tap Janet L. Yellen, former Federal Reserve chairwoman, as treasury secretary. Haines, Flournoy and Yellen would be the first women to hold their respective roles. If Trump’s administration was designed to upset the pillars of government and global order, Biden’s appears aimed at rebuilding it with people who have held similar roles in the past.
Police forcefully remove migrants from central Paris square in ‘shocking’ scene (Euronews) Police dismantled hundreds of migrant tents in Paris’ Place de la République on Monday in a scene that France’s interior minister called “shocking”. Video posted to social media by journalists and non-profit organisations showed police strong-arming migrants and throwing people out of their tents, as they removed the makeshift camp from central Paris. French interior minister Gérard Darmanin said some of the images of police dismantling the “illegal migrant encampment” at Place de la République were “shocking”. Darmanin, who has been a staunch defender of police in the country, said that he would have the police inspector general investigate “several unacceptable actions” and to make the conclusions public within 48 hours. The event also comes as France’s National Assembly is set to vote on a security law which makes it illegal to disseminate images of police or soldiers’ faces. Article 24 of the law states that disseminating the images with the aim of damaging an officer’s “integrity” would carry a prison sentence of up to one year and a maximum fine of €45,000. The article has been heavily criticised by human rights’ activists and press freedom groups.
Russia carries out mass raids on Jehovah’s Witnesses, makes arrests (Reuters) Law enforcement authorities carried out mass raids on the Jehovah’s Witnesses across Russia on Tuesday and made a number of arrests as part of a new criminal case against the group, the Investigative Committee said. The law enforcement agency said it had opened an investigation as it suspected the Christian denomination, which Russia has labelled “extremist” and outlawed, was organising the activity of its national centre in Russia and local affiliates. Russia’s Supreme Court ordered the Jehovah’s Witnesses to disband in 2017 and some of its adherents have been jailed or hit with criminal charges in an ensuing crackdown. Jehovah’s Witnesses are a Christian denomination known for door-to-door preaching, close Bible study, and rejection of military service and blood transfusions.
Son, father farm to feed neighbors during lockdown in India (AP) The garden that Sijo Zachariah and his father planted was a desperate measure in response to the pandemic. But it became so much more: sustenance for a community, and a great inspiration for Zachariah to make a major change in his life. A 22-year-old aircraft maintenance engineer living in Dubai, Zachariah was visiting the southwest India state of Kerala for a family wedding when a lockdown was declared. “That’s when the whole thing struck me. ... What’s going to happen?” he said. “You know, how are we going to feed ourselves?” Store shelves were emptying and plant nurseries were closed, so Zachariah and his father collected seeds from whatever fruits and vegetables they could find at the grocery store and planted them on their family’s plot of land. Coconuts, jackfruit and rambutan, a lychee-like fruit, were already growing there. Using YouTube videos and techniques Zachariah’s grandfather had passed down to his father as a guide, they began a garden that eventually helped feed 20 neighboring households during the pandemic. “We started teaching others how to grow their own crops so that everyone can have some sort of crop growing in the land,” he said.
Thai police to charge protest leaders with royal insult (Reuters) Thai police on Tuesday summoned seven leaders of anti-government protests to face charges of insulting the monarchy, a day before a planned demonstration to demand that the king give up control of the royal fortune, a police source and a rights group said. It will be the first time such charges have been brought under so-called lese majeste laws relating to insults to the royal family in more than two years. Anyone found guilty faces up to 15 years in prison. Protests that began in July against Prime Minister Prayuth Chan-ocha have increasingly turned to demands to curb the powers of King Maha Vajiralongkorn, breaking a longstanding taboo on criticising the monarchy. Among protesters’ demands is the reversal of changes that gave the king personal control over a royal fortune valued in the tens of billions of dollars.
China Says It Remains Open to the World, but Wants to Dictate Terms (NYT) After Australia dared last spring to call for an investigation into the origins of the coronavirus, China began quietly blocking one import after another from Australia—coal, wine, barley and cotton—in violation of free-trade norms. Then this month, with no clear explanation, China left $3 million worth of Australian rock lobsters dying in Shanghai customs. Australia nonetheless joined 14 Asian nations and just signed a new regional free-trade deal brokered by China. The agreement covers nearly a third of the world’s population and output, reinforcing China’s position as the dominant economic and diplomatic power in Asia. It’s globalization with Communist characteristics: The Chinese government promotes the country’s openness to the world, even as it adopts increasingly aggressive and at times punitive policies that force countries to play by its rules. With the United States and others wary of its growing dominance in areas like technology, China wants to become less dependent on the world for its own needs, while making the world as dependent as possible on China.
Lunar mission is latest milestone in China’s space ambitions (AP) China’s latest trip to the moon is another milestone in the Asian powerhouse’s slow but steady ascent to the stars. China became the third country to put a person into orbit 17 years ago and the first to land on the far side of the moon in 2019. Future ambitions include a permanent space station and putting people back on the moon more than 50 years after the U.S. did. The Chang’e 5 mission, if successful, would be the first time moon rocks and debris are brought to Earth since a 1976 Soviet mission. The four modules of the spacecraft blasted off atop a massive Long March-5Y rocket from the Wenchang launch center on Hainan island. The mission’s main task is to drill 2 meters (about 7 feet) into the moon’s surface and scoop up about 2 kilograms (4.4 pounds) of rocks and other debris. The lander will deposit them in an ascender. A return capsule will deliver them back to Earth, landing on the grasslands of the Inner Mongolia region in mid-December. “Pulling off the Chang’e 5 mission would be an impressive feat for any nation,” said Florida-based expert Stephen Clark of the publication Spaceflight Now.
Escalating violence in strategic Syrian city (Washington Post) Violence has erupted in recent weeks in a strategic Syrian city with government forces and former rebels clashing amid a wave of assassinations, revealing the difficulty President Bashar al-Assad faces in maintaining control over areas he says he has pacified. The southwestern city of Daraa is considered the cradle of the Syrian revolution because it is where the first anti-government demonstration broke out in 2011. Seven years later, after peaceful protests had turned into a devastating civil war, Russian-backed Syrian forces recaptured Daraa, raised the national flag and introduced a program of “reconciliation” with rebel fighters. But dissent continued to simmer in Daraa, even as government forces took their battle to other fronts. And the turmoil of recent weeks has become the latest challenge to Assad’s authority, which was already under pressure from a crippling economic crisis and growing dissension within the ranks of his traditional allies. These troubles in no way suggest that the civil war is turning against Assad. His military has reclaimed much of the territory that had been lost at the height of the insurgency, and rebel fighters are now bottled up in one remaining enclave in northwestern Syria. Nor is there any other obvious contender for the presidency of the country, ruled by the Assad family for 50 years.
Uganda death toll after opposition leader’s arrest up to 45 (AP) The death toll from last week’s protests over the arrest of Ugandan opposition presidential hopeful and musician Bobi Wine has risen to 45, police say, with more than 800 people arrested. Police spokesman Fred Enanga told reporters on Monday that “our hearts go to the families” of those killed. It was Uganda’s worst unrest in a decade. The election is early next year. Enanga said the arrests occurred during the two days of protests that broke out on Nov. 18 after Wine was arrested again in the eastern town of Luuka. Wine, who has been arrested many times in recent years, has captured the imagination of many Ugandans with his persistent calls for President Yoweri Museveni to retire after 36 years in power.
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dailykhaleej · 4 years
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COVID-19: UAE community installs giant set of rules to remind people of social distancing
Al Ain Municipality has began to set up billboards with rules that needs to be adopted always to stop the unfold of COVID-19. Picture Credit score: Equipped
Dubai: The town of Al Ain shouldn’t be taking any possibilities when it comes to social distancing, and has put in a giant reminder for everybody to see.
As half of the municipality’s consciousness marketing campaign, a billboard was put in within the industrial space – the primary of its collection – with a listing of the primary rules that needs to be adopted always to stop the unfold of coronavirus COVID-19.
The brand new billboard, displayed in Arabic and Urdu, reminded pedestrians and residents to hold a distance of no less than 1.5 metres between one another, and to observe to the usual of hygiene, corresponding to washing palms, so as to stop COVID-19 from spreading all through the community.
Nevertheless, tweeps on social networking websites really useful a number of extra rules be included as half of the town’s precautionary measures, corresponding to @ehabtaha646 who stated: “I hope you are aware of those who spit on the floor because this is a bad habit for some residents, and it is a problem. Such bad habits can also cause people to get sick.”
Dh3,000-Dh5,000 fantastic
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An inspector from Al Ain Municipality issuing fines to workers for not sporting a masks and failing to adhere to the precautionary measures to struggle COVID-19. Picture Credit score: Equipped
In a latest inspection marketing campaign carried out in its industrial enterprise district, Al Ain Municipality stated it issued 113 fines after it discovered {that a} quantity of workers in outlets weren’t sporting masks, and that retailers had not displayed the ground stickers wanted for social distancing. The inspection marketing campaign additionally discovered {that a} quantity of leisure and leisure amenities have been now open for enterprise, together with gyms and youngsters’s play areas, in addition to some outlets in souqs.
An official at Al Ain Municipality defined {that a} Dh3,000 fantastic was imposed on shops who failed to take the precautionary measures in opposition to COVID-19, or who failed to correctly present instruments to disinfect their items.
“Cafes and restaurants were fined Dh5,000 for not complying with the rules of social distancing, and fines were also issued against establishments who continued to stay open even though they were not performing vital work, such as sports training centres and public swimming pools,” stated the official.
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bigyack-com · 5 years
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IHG Signs 61-Key InterContinental Resort in Khao Yai, Thailand
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InterContinental Hotels Group has signed a management agreement with Elysian Hotel Management, for a new property near Khao Yai National Park in central Thailand. Set to open in Q2 2020, the InterContinental Khao Yai Swan Lake Resort will be part of a mixed use project which is being positioned as a ‘destination retreat’. Designed by Bill Bensley, the 61-key resort will feature a variety of F&B outlets, a swimming pool, gym and Club Lounge. In Q1 2021 facilities will be expanded to include a train-inspired spa, as well as a kids’ club and a wedding chapel.
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Opening with 45 luxury rooms, unique train-car suites will be added as a premium accommodation option in 2021. The 16 luxurious 80 sqm suites will be repurposed from heritage train cars to recreate the romantic history of luxury rail travel. Serena Lim, Vice President, Development for South East Asia and Korea, IHG said, “The signing represents the strong growth momentum of the InterContinental brand in Thailand and Southeast Asia. With our strong brand positioning and presence in Thailand, we are excited to unveil the extraordinary experience with unique luxurious property. As a UNESCO World Heritage Site, Khao Yai National Park, is perfectly positioned for our guests to soak in nature and enjoy the wildlife, providing rich and memorable guest experiences.” Khao Yai National Park, an UNESCO World Heritage Site, is a popular countryside retreat for Thai and international visitors. Just over a 2-hour drive from Bangkok, the area is perfect for those who enjoy nature, wildlife, diverse flora and fauna, as well as cooler weather and clearer air. It’s also home to a number of world-class golf courses. Links to the resort will be improved with the opening of a new motorway also scheduled to open this year. IHG currently has 29 hotels in Thailand, across six brands in Thailand, with plans to double our portfolio in the next 3-5 years. See latest Travel News, Interviews, Podcasts and other news regarding: IHG, InterContinental, Khao Yai. 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sankynarula315 · 5 years
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Best Great Stylish Customized Made To Measure Gym Flooring Dubai Supply And Installation In Dubai And Abu Dhabi Is Best?
 Guide To Buy Gym Flooring
 The most priceless or first level approach to installing Gym Mats Dubai is to get on the web web page of one of the floor either. This mode is without a doubt one very good way to install vinyl or any land. by means of this method, you will be able to get the vinyl skirting laid to your home. fitness center ground was established in Dubai and Abu Dhabi are conveniently available now through certain companies.
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 Low Cost Gym Flooring In Dubai
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sethiaxw138 · 3 years
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The 10 Scariest Things About best coworking space Dubai
Shared office or coworking room Dubai, is something that has actually captured the fancy of young as well as old who are starting a business on Dubai's company scene. coworking is a term that is freely applied for the established of little workplaces or workstations in common functioning area. These office spaces can be found around the city in different areas like Sheikh Zayed Container Sultan, Deira and also Satwa. coworking in Dubai means greater than simply functioning. It is also regarding developing a feeling of belonging and a group of like-minded people who get influenced by the very same points, gain from each various other as well as job as a team.coworking spaces provide a healthy and balanced setting for those who want to begin their very own organization or just intend to include value to their existing task. A coworking space Dubai provides you a possibility to belong where you can review your troubles with others, brainstorm services to issues as well as have a great suggestion on what to do. A committed workdesk assists you stay concentrated on your job as well as likewise aid you reduce workplace supplies and also various other office furnishings that you might need while functioning. You will also get a good break during your break time as you can just loosen up in your work area or workdesk and also conversation with your colleagues.However, having a coworking room in Dubai might not be
as easy as it sounds. There are certain points that you need to think about before you use a coworking space in Dubai. For example, you may have to initial choose the sort of system that you are seeking, whether it is for a private workplace, a shared workplace or a devoted desk. As soon as you recognize these requirements, then you can wage the rest.Private workplaces are really typical in Dubai, as well as one of one of the most popular coworking rooms in Dubai is an incubator. Incubators are generally offices which are rented to small businesses, generally no larger than 10 employees. This sort of coworking room includes lots of advantages. They supply outstanding working conditions, considering that they are generally located within the borders of Dubai resorts. There is likewise no requirement for any kind of licensing or licenses, which makes them popular amongst both expatriates and also locals.Private workplaces in Dubai likewise feature restricted access to public transport as well as vehicle parking. Because the place is near significant commercial centers
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, nevertheless, the majority of entrepreneurs discover car parking hassle-free as well as commonly reach their workplace within the day. Because the workplace has limited access to public transportation, vehicle parking becomes a concern, particularly for weekend early mornings. This is why the Dubai design district provides auto parking facilities for immigrants as well as migrants who choose a coworking space.Private offices in Dubai featured different centers, such as conference room and also chatroom for customers and also colleagues to make use of throughout business hrs. With a coworking room, you have the option to pay a month-to-month
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deniscollins · 4 years
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How the U.K. Restarted Its Restaurant Industry: Paying Half the Bill
The British government ended its national coronavirus lockdown by telling people they no longer had to stay home. To get everyone back outside and, crucially, for the month of August, the government has been paying for a 50 percent discount on all meals eaten in restaurants, pubs or cafes, up to 10 pounds ($13) per person, on Mondays, Tuesdays and Wednesdays. Should the U.S. government offer a similar 50% food discount policy: (1) Yes, (2) No? Why? What are the ethics underlying your decision?
When the British government told people they no longer had to stay home, it needed a convincing pitch to get everyone back outside and, crucially, spending money.
The answer: half-price food. For the month of August, the government has been paying for a 50 percent discount on all meals eaten in restaurants, pubs or cafes, up to 10 pounds ($13) per person, on Mondays, Tuesdays and Wednesdays.
It’s a discount that Britons have taken up with relish.
“Last Wednesday, my God, was pandemonium,” said David Williams, a co-owner of Baltic Market, which houses about a dozen street food and drinks vendors inside a converted 19th-century brewery in Liverpool. “There were more people in the queue than there were inside of the building.”
In the first three weeks of the Eat Out to Help Out program, 64 million meals — enough for nearly the entire British population of about 67 million — were eaten using the discount, costing the government £336 million ($441 million).
When Rishi Sunak, Britain’s top finance official, announced the discount last month, he described it as “a first-of-its-kind” means of supporting the 1.8 million people working in the hospitality industry. Between April and June, the sector’s economic output plunged 87 percent. “They need our support, and with this measure we can all eat out to help out,” he said.
On the first day, Aug. 3, food sales rose 100 percent compared with the previous Monday, according to CGA, a consultancy that tracks data on eating and drinking out in Britain.
“People, and myself included, underestimated the effect it was going to have,” Mr. Williams said of the discount, which includes nonalcoholic drinks. “Most restaurants in Liverpool now, you can’t even get a table for the whole of August Monday to Wednesday.”
Before the national lockdown, Baltic Market was open only Thursdays to Sundays. At the start of August, it opened on Wednesday to take advantage of the discount, and after two weeks the owners decided to open seven days a week for the rest of the month.
The restaurant industry is grateful for the rush of customers, but there are concerns about whether a temporary discount can trigger a sustainable recovery.
The government’s offer, aided by some pleasant weather this August, has encouraged customers to return to restaurants, especially the outdoor seating offered by many establishments. If diners retreat back to their homes once it’s too cold to dine outdoors, however, or unemployment rises as the furlough program ends in October, what then?
“At the moment I’m trying to really enjoy everything about it,” Mr. Williams said. “But I just can’t help but feel we’re in a bit of a honeymoon period with it all and that come October, with alfresco dining ending and furlough ending, it’s going to be a very, very different landscape and story.”
Kate Nicholls, the chief executive of UKHospitality, a trade group, added: “People are making hay while the sun shines, and seeing it as an opportunity to build back a degree of resilience” in case the crowds of August thin out in the fall.
On a recent Tuesday evening, the Soho area of central London had taken on a festive atmosphere. Rain held off, and streets were closed to traffic to allow restaurants to put tables outside. Bunting made the socially distanced tables appear more cheerful, and less like a stark reminder of the health risks.
On several streets there wasn’t a single empty table — and they were as noisy as on any pre-pandemic summer evening. It almost disguised the fact that central London is nearly devoid of office workers and tourists, with most theaters and other attractions still shut.
Before the pandemic, “this was the place to be,” said Stani Visciano, the maître d’ at Lina Stores, an Italian restaurant in Soho. On a typical night, a line of customers would already be waiting when the restaurant opened at 5. The pre-theater crowd morphed into the dinner crowd, and anyone without a reservation faced a long wait, he said.
On this Tuesday evening the restaurant was fully booked — and again for Wednesday.
But the revenue isn’t the same. The pre-theater rush has gone. Before social distancing, the restaurant could seat 52 people. Now, fully booked means 40 diners at a time — nearly one-quarter fewer customers.
The British economy fared worse than any other in Europe during the second quarter of the year, because of a longer lockdown period and heavy reliance on consumer spending. To dig itself out of this hole, the country needs people to return to bars and restaurants and cafes and coffee shops in large numbers. The government set aside £500 million for the half-off discount, an amount that economists didn’t consider to be particularly substantive compared with the £190 billion the government intends to spend on the economic recovery from the pandemic.
After spending months warning of the dangers of indoor public spaces, the government now has to persuade people that it’s safe to return to their previous habits. Throughout this crisis, the government has turned to behavioral economists to help devise different parts of its response — and their principles seem to be hard at work in the Eat Out to Help Out program.
“There are two psychological forces at play,” said Ivo Vlaev, a professor of behavioral science at Warwick Business School, who has been advising the government and National Health Service on its communication in response to the pandemic. (He didn’t work on the meal discount plan.)
The first is habit creation, he said. When someone does something and receives a reward, like the half-off discount, the next time the same situation arises, the memory of the reward encourages a repetition of the action — and this continues until the situation alone, even without the reward, can trigger the action.
The government’s dining discount could be particularly effective at getting people out to eat on their lunch breaks, Mr. Vlaev said. “It’s a very powerful way to change people by habituating their behavior because they then act on autopilot,” he said.
The second force is known as “psychological commitment,” Mr. Vlaev said: In order to get people to agree to a large request, you get them to agree to something small first. People in Britain might agree to take advantage of the restaurant discount, but once they are out and enjoying themselves the government can more easily ask them to return to offices, gyms, theaters and so on.
So far, the experiment is working.
A survey by CGA found that nearly 40 percent of people using the Eat Out to Help Out discount were dining out for the first time since the national lockdown began in late March — a sign it is winning over people who had gotten used to staying at home. The discount was also encouraging families and older customers to go back out, Ms. Nicholls of UKHospitality said. There have been no reports of spikes in coronavirus cases tied to the program.
But even if the customers want to keep coming back, restaurants face a lot of uncertainty.
Half of Britain’s restaurants are still closed, Ms. Nicholls said. Across the hospitality industry, businesses that are open are making only about 70 percent of their pre-pandemic revenue. The government has reduced the VAT, a type of sales tax, on food and nonalcoholic drinks, but this will expire in January. The government also put a moratorium on forfeiture of commercial properties because of unpaid rent for six months, effectively allowing businesses to delay rent payments until the end of September, when the next three months of rent will be due.
That heavy rent debt, building up for over the last six months, is “the single biggest outstanding issue” facing restaurants and the hospitality industry generally, Ms. Nicholls said.
And while the Eat Out to Help Out program can help change consumer behavior, it doesn’t address how each establishment will make up for reduced capacity because of social distancing measures, or what will happen when it’s too cold to dine outside. A recent survey by the Office for National Statistics found that just 43 percent of people felt comfortable eating indoors.
Baltic Market now has a capacity of 150 to 200 people, at best a third of the number of people it could have fit in before. To accommodate more people through the fall and winter, the owners say, they are building heated booths so more people can keep dining outside.
“That’s what the big worry is,” Mr. Williams said. “Obviously, we don’t live in California or Dubai, we live in the U.K. So there’s a finite amount of time that you want to eat a bowl of pasta outside.”
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