#DOOH ADVERTISING

[bellplusmedia]

Bellplus Media - Delivering Exceptional Results for Premium Clients

Introduction: 

At Bellplus Media, we take immense pride in our ability to provide top-notch DOOH advertising and marketing services to a wide range of clients. Today, we would like to highlight the experiences of some of our esteemed premium clients, including Rainbow Hospitals and Hi-Life Exhibitions, who have been more than satisfied with our services.

Rainbow Hospitals - 

A Trustworthy Partner for Healthcare Marketing: Rainbow Hospitals, a renowned chain of pediatric hospitals, partnered with Bellplus Media to enhance their brand visibility and reach out to a wider audience. Through strategic digital marketing campaigns, Bellplus Media ensured that Rainbow Hospitals received maximum exposure in the healthcare industry. With our expertise in targeted advertising and lead generation, Rainbow Hospitals witnessed a significant increase in patient footfall, resulting in a higher ROI. Our collaborative approach and personalized strategies were well-received by the Rainbow Hospitals team, making them a happy and satisfied client.

Hi-Life Exhibitions - 

Elevating Event Promotions to New Heights: Hi-Life Exhibitions, a leading organizer of fashion and lifestyle events, approached Bell Plus Media to create a buzz around their upcoming exhibitions. Understanding the importance of reaching the right audience, we designed a comprehensive marketing plan that included social media campaigns, influencer collaborations, and targeted advertisements. The results were exceptional, as Hi-Life Exhibitions experienced a surge in footfall and participant engagement. With our tailored solutions and meticulous execution, Hi-Life Exhibitions expressed their utmost satisfaction with our services, emphasizing the impact it had on their brand reputation and event success.

Unmatched Services by Bellplus Media: 

These success stories are just a glimpse into the overall satisfaction and positive experiences shared by our premium clients. Bellplus Media is dedicated to providing excellent service to all our clients, regardless of their industry or scale of operations. Our team of experts ensures that each client receives personalized attention, resulting in customized strategies that align with their goals and objectives. We believe in building strong relationships with our clients, based on trust, transparency, and consistent communication.

Conclusion: 

Rainbow Hospitals and Hi-Life Exhibitions are among the many premium clients who have witnessed remarkable growth and success through their association with Bellplus Media. Our commitment to delivering exceptional results, combined with our expertise in advertising and marketing, has allowed us to build a solid reputation in the industry. If you're looking for reliable and effective solutions to boost your brand's visibility and achieve your marketing goals, choose BellPlus Media - your trusted partner for digital success.

[creativeadagencyadzze]

Brands and advertising agencies are being compelled to reevaluate the present advertising strategies they are employing as the severe economic impact of Corona virus continues to ripple through the economy. Adzze has been rethinking its strategies and adjusting its approach to communicate more sensitively. The operations staff is hard at work expanding its reach to provide advertising tactics to reach customers where they feel most comfortable, in their homes.

Adzze can do this kind of DOOH advertising. At Adzze, we are working with clients and the idea will be released soon. Contact us if interested, and we’ll be happy to answer.

DOOH Advertising

DOOH Media is launching a brand-new advertising solution that is streamlined and appealing in equal measure to its effectiveness. Digital displays can be integrated into either the freestanding or wall-mounted configurations of these hand sanitizers. DOOH media is switching to hand sanitizer digital display. Sanitizers can be dispensed either in gel, foam, or liquid from the built-in auto-dispensers in each unit. However, some are not automatic, so you must push the appropriate button to get the hand sanitizer.

Advantages of DOOH Advertising

Because they are difficult to track, traditional OOH advertisements make it challenging for advertisers to deploy effective ads. As a result, companies need to transition to augmented reality out-of-home advertising. The method in which we conduct business has been significantly altered as a result of the introduction of the technology known as augmented reality. AR makes corporate operations more efficient, which in turn helps companies ensure they are providing customers with value. Enhanced advertising is one of the ways that augmented reality has proved beneficial in business.

1.    Enables Users to Communicate with a Large Number of Other Users.

Sanitizing one’s hands frequently has developed into a standard practice. As a result, hand sanitizing stations are being utilized daily by people. The hand sanitizers have been stationed at key locations across the facility. Because of this, it will be difficult for anyone entering or exiting a public venue to avoid passing by the hand sanitizer. In this sense, the advertisers successfully communicate with over 80 percent of their intended customer base.

2.    Display Screens of Exceptional Quality capture consumers’ Attention.

The display screens at the sanitation stations are of an exceptionally high caliber. Advertisers can efficiently attract their targeted clients’ attention by utilizing high-quality graphics. In the end, the message is sent accurately, and the consumer will have an easier time remembering the message in the days and weeks to follow. The future of AR OOH Advertising is going to be remarkable.

[priyahansh]

LED Digital OOH Advertising at Bangalore | Vantage Outdoor

Digital OOH Advertising at #Bangalore Museum Road/ Residency Road Junction. For Booking 📞9500005749 or 🌐 https://www.vantage.co.in/

#DigitalOOH #OutdoorAdvertising #LEDAdvertising #BangaloreAds #MuseumRoad #ResidencyRoad #VantageOutdoor #DigitalBillboards #AdvertiseWithUs #BrandVisibility #MarketingStrategy #BangaloreMarketing #ReachYourAudience #AdvertisingSolutions #BrandImpression #BrandReach #HighVisibility #TrafficView #AudienceReach #BrandExposure #ImpressionsMatter #MarketingReach #AdvertisingImpact #MaximizeViews #OOHImpressions #DriveTraffic #AdVisibility.

[vastbillboards]

Billboards to Bus Stops: The Power of OOH Advertising

Out-of-Home (OOH) advertising, an age-old marketing technique, has adapted and thrived in the digital age, proving its enduring value in the advertising world. From vast billboards that dominate highways to bus stops that capture commuters' attention, OOH advertising offers a unique and powerful way to reach a broad audience. Its ability to deliver high-impact messages in public spaces where people live, work, and travel makes it an indispensable tool for modern marketers.

The Broad Reach of OOH Advertising

One of the most compelling advantages of OOH advertising is its extensive reach. Billboards, especially those placed along busy highways and major roads, are seen by millions of drivers and passengers daily. This constant exposure ensures that the message is repeatedly seen, aiding in brand recall and recognition. Unlike online ads, which can be skipped or blocked, OOH ads are always visible, creating a continuous presence that reinforces the brand message.

Versatility Across Formats

OOH advertising is not confined to one type of format; it encompasses a wide range of options that cater to different marketing needs and environments. Traditional static billboards are ideal for delivering bold, simple messages that can be quickly understood as people pass by. These billboards, due to their sheer size, create a dramatic impact and are particularly effective for raising brand awareness.

Digital billboards take this a step further by incorporating dynamic content that can be updated in real-time. This flexibility allows advertisers to display timely messages, such as weather-based promotions or real-time event updates, making the ads more relevant and engaging. Additionally, digital billboards can rotate multiple advertisements, increasing the potential reach and impact.

Bus stop advertisements and street furniture ads target pedestrians and public transit users, delivering messages at eye level during moments of pause. These ads often benefit from longer viewing times as people wait for their bus or train, making them highly effective for detailed messages or call-to-action prompts.

The Impact of Transit Advertising

Transit advertising, which includes ads on buses, trains, and taxis, transforms vehicles into moving billboards. This mobile advertising ensures that the message travels across various parts of the city, reaching diverse demographics. For example, a bus wrapped in an advertisement can traverse different neighborhoods, exposing the ad to a wide and varied audience throughout the day. This type of advertising is particularly effective in urban areas where public transit is heavily used.

The Efficacy of OOH Advertising

Numerous studies have highlighted the effectiveness of OOH advertising in driving consumer action. According to the Outdoor Advertising Association of America (OAAA), OOH advertising is the most effective offline medium in prompting online activity. Consumers exposed to OOH ads are significantly more likely to engage with the brand online, whether by visiting a website, searching for more information, or following on social media. This integration of offline and online channels underscores the importance of a cohesive marketing strategy.

Moreover, OOH advertising is known for its high return on investment (ROI). It effectively complements other media channels by increasing the overall campaign reach and frequency. For instance, a billboard promoting a new product can drive additional traffic to an online campaign, enhancing the overall effectiveness of the marketing effort.

Creative Potential and Innovation

OOH advertising offers a vast canvas for creativity. The large format of billboards allows for striking visuals and succinct messaging that can make a lasting impression. Innovative designs, eye-catching graphics, and clever use of space can captivate audiences and make the advertisement stand out.

Moreover, the strategic placement of OOH ads can amplify their impact. For example, placing an ad near a competitor's location or in a high-traffic area relevant to the product can enhance its effectiveness. Interactive elements, such as QR codes or augmented reality features, can further engage viewers and provide a more immersive experience.

Future Trends in OOH Advertising

The future of OOH advertising is being shaped by technological advancements and data analytics. Digital OOH (DOOH) is growing rapidly, offering enhanced targeting and real-time performance tracking. Programmatic buying, which automates the purchasing of ad space based on data insights, is making OOH campaigns more efficient and precise. As urban environments become increasingly connected with smart city technologies, OOH advertising will integrate more seamlessly with digital ecosystems, providing personalized and contextually relevant experiences.

In conclusion, from vast billboards to bus stops, OOH advertising continues to be a powerful medium for reaching and engaging consumers in the physical world. Its ability to deliver high-impact, creative messages in public spaces, combined with its integration with digital channels, ensures that OOH remains a vital component of modern marketing strategies. As technology evolves, OOH advertising will continue to innovate, offering new ways for brands to connect with audiences in meaningful and memorable ways

[signageinfo]

Jet Line, an outdoor advertising agency, has partnered with research firm Gemius to enhance the measurement of outdoor ad reach using the Mediapanel survey, Poland's comprehensive media measurement tool. This collaboration introduces real-time audience data collection for Jet Line's digital OOH screen network via ARA sensors and a "proof of play" tool integrated with Gemius's gDE system, offering more reliable impression reports. The initiative aims to provide advertisers with precise audience insights, improving campaign planning and execution.

[madstars-festival]

[SPEAKER INTERVIEW] When Technology And OOH Hang Out Together, Great Things Happen - Tom Goddard, president & executive chairman of WOO

Tom Goddard has been president of the WOO(World Out of Home Organisation) since 2017, a worldwide association of outdoor advertising companies that supports and promotes outdoor advertising.

He was also a speaker at this year’s MAD STARS. He is an encyclopedia of out-of-home advertising and one of the drivers of its growth. His MAD STARS topic, Innovation in Out-of-Home Advertising, discussed the potential that technology can unleash.

Q. What were the main insights on which your session was built?

A: Innovation is key to the growth of Out of Home as the media world becomes bigger - thanks to online - but also more complex. Fortunately, we have the means to innovate - via technology - and prove that it works in the exponential growth of digital OOH. Technology is a friend to OOH whereas, for other legacy media, it's a challenge, even an obstacle. 

Q. You have a world view of OOH advertising. Where in the world is it being done especially well?

MAD STARS 2022 Gold Winner - Liquid Billboard / MAD STARS 2022 Bronze, Crystal Winner - GIANT 3D CAT

A: I believe Asia in general, and South Korea in particular, are good examples and leading the charge in many respects. Digital is a key driver in many markets but in others, what we call classic is by far the main channel and likely to remain so in the foreseeable future. But that's the strength of the medium, we operate on two canvasses. Outside the coastal cities classic is by far the biggest medium in the US, still probably the world's biggest national market. India too.

Q. What are the main challenges to OOH now?

A: Growing our global market share from its current 5% or so to 10% and beyond must be the biggest challenge. It's what the medium merits. Within this audience measurement is a big factor, we badly need more consistency. Advertisers demand it, especially for global campaigns. Sustainability, too, is now center stage for advertisers and business in general, as it should be. OOH has a great story to tell but a difficult one to get across, as many of our canvasses are illuminated and using energy. But it compares very favorably, when measured against other media, although we have a lot more work to do.  WOO recently formed a Global Sustainability Task Force to help our members, and the industry to hasten our efforts and achieve Ad net zero in a timely fashion. 

Q. On the other hand, what is great about OOH right now? A: The extremely productive marriage of creativity and technology is unique to OOH. Other media, including online, struggle to use technology to improve creativity and creativity means impact. For most media, technology is a way to improve performance in terms of what we used to call direct marketing - targeting individual consumers, addressable TV for instance - but creativity has suffered, and such ads don't become part of the culture in the way they used to. The impact is therefore reduced. Technology enables digital OOH to produce amazing canvasses which engage and interact with people as well as have an unrivalled impact.  

Q. Are there any exciting things under development for the future?

A: Automation and, to a degree, programmatic are opening a new world for OOH in terms of its place in omnichannel marketing, the key priority for many major advertisers. We know that OOH has an unrivalled impact, what we need to do is ensure our delivery is fast, seamless, and measurable.  

Q. Where does OOH stand in the division of media (vs TV, online, radio, etc) now? Where do you hope it will stand in the media split in five years? A: Online isn't going away but I think advertisers, increasingly, are seeing its limits. And there are some big clouds on its horizon including privacy and concerns about the sheer scope and power of the tech giants. Traditional media like linear TV, print, and radio are clearly on the back foot in this battle. OOH, to a degree, has already undergone its own digital transformation and that should help to increase our market share, taking us to 10% and more. I expect to see this growth achieved by the end of this decade.

Exploring the development of the outdoor advertising market worldwide through various case studies would be insightful. Take a closer look at how the outdoor advertising industry is evolving by examining diverse examples from around the globe.

Source: WOO (World Out of Home Organisation)

We hope to witness more vibrant Digital Out of Home (DOOH) advertisements that captivate hearts by integrating exceptional technology.

We also look forward to your continued interest in MAD STARS 2024, scheduled in Haeundae, Busan, South Korea, in August!

[atriumpr]

OMMA Awards October 18, 2023 The Cutting Room, New York Winners, MediaPost.

[elytsbrandingsolutions]

The Evolution of OOH Advertising: From Billboards to Digital Screens

The Evolution of OOH Advertising: From Billboards to Digital Screens

Introduction

In the fast-paced digital age, traditional advertising methods have undergone a remarkable transformation to keep up with changing consumer behaviors and technological advancements. One such evolution is seen in Out-of-Home (OOH) advertising, which has shifted from static billboards to dynamic and interactive digital screens. This article explores the journey of OOH advertising, highlighting the key milestones and benefits of this progressive shift.

The Rise of Billboards

Billboards have long been a staple in the advertising industry, offering a visually striking way to capture the attention of passersby. From towering roadside structures to eye-catching displays in urban centers, billboards have played a significant role in building brand awareness and promoting products and services. However, the traditional billboard model had limitations in terms of creativity, engagement, and real-time updates.

The Emergence of Digital Screens 

The advent of digital technology revolutionized the advertising landscape, leading to the introduction of digital screens in the OOH domain. Digital screens brought forth a new era of flexibility and interactivity, allowing advertisers to engage with their target audience in more meaningful ways.

One of the key advantages of digital screens is their ability to display dynamic content. Advertisers can now create captivating and immersive experiences by utilizing videos, animations, and interactive elements. This dynamic content captures attention and increases brand recall, making it more effective in capturing the interest of consumers in today's attention-deficit world.

Real-Time Targeting and Personalization

Digital screens enable real-time targeting and personalization, taking OOH advertising to new heights. By leveraging technologies like data analytics and geolocation, advertisers can deliver highly relevant and localized content to their audiences. For example, a digital screen at a shopping mall can display tailored advertisements based on the demographics and preferences of shoppers in that specific location.

Furthermore, the integration of digital screens with mobile devices allows for seamless cross-channel experiences. QR codes, NFC tags, or interactive touchscreens on digital screens can encourage consumers to interact with the content, offering immediate access to additional information, promotions, or even direct purchase options. This synergy between digital screens and mobile devices enhances the overall effectiveness of OOH advertising campaigns.

Measurement and Analytics

One of the limitations of traditional billboards was the lack of accurate measurement and analytics. With digital screens, advertisers can now track various metrics, such as impressions, engagement rates, and conversion rates, providing valuable insights into the effectiveness of their campaigns. This data-driven approach empowers advertisers to optimize their strategies, make data-backed decisions, and ensure a higher return on investment (ROI).

The Evolution Continues: Programmatic DOOH

The evolution of OOH advertising does not stop at digital screens. The industry has embraced programmatic Digital Out-of-Home (DOOH) advertising, combining the power of automation and data-driven targeting. Programmatic DOOH allows advertisers to dynamically change their ad creatives based on real-time factors like weather, time of day, or audience demographics. This level of precision targeting maximizes the impact of campaigns and increases relevancy, ensuring that the right message reaches the right audience at the right time.

Conclusion

The evolution of OOH advertising from static billboards to dynamic digital screens has revolutionized the way brands engage with their audiences. Digital screens offer unparalleled creativity, interactivity, and real-time targeting capabilities, transforming OOH advertising into a more immersive and effective medium. As the industry continues to evolve, with the rise of programmatic DOOH and further technological advancements, advertisers can harness the power of OOH advertising to deliver highly personalized and impactful campaigns that resonate with consumers in the digital era.

Elyts Branding and Digital Marketing Agency specializes in Search Engine Optimization (SEO) to drive organic traffic to your business. They excel in managing strategic digital ad campaigns that generate high-potential leads, ensuring your spending is justified. With our expertise, we can help your business grow and succeed in the competitive online landscape.

Email id: elytian@elyts.in

[bellplusmedia]

Trending & Innovative USPs of Bellplus Media DOOH services

Bellplus Media is the largest, independent, privately-held digital-out-of-home advertising technology company and is on a mission to transform the digital out-of-home advertising experience through technologically empowering brands to conceive smarter marketing campaigns with our Pan-India DOOH network.

With a long and successful history of developing and advancing new technology, bringing new e-concepts to the marketplace, and leading modern-day innovation techniques in the advertising industry, Bellplus Media is devoted to building brands, propelling brand messages, and maximizing brand engagement with the audiences across diversified lifestyles via the power of high-impact digital visual and mode of communication. 

USPs of Bellplus Media DOOH services, which makes brands love their services:

A Patented Software, which no other company has thought of! (cloud-based software):

With our patented and advanced software, we reduced the human intervention and the difficulty in running an advertising campaign. Brands can create and directly upload the content onto their desired screen network available across India. Not just easiness, Security is another top talking point here. Our software is built to be cloud-based, highly secured that never compromises and protects the information related to the client, and ensures that ad campaigns run smoothly on every selected digital screen.

Real-time KPIs like never before - Accurate and Transparent Analytics

We value every penny the brands spend on advertising on our digital screen network and we do understand how analytics plays a vital role in their decision-making. So, this has been made one of the beautiful aspects of our client-servicing software.

Brands from their client portal, have 24/7 access to the real-time KPIs of their advertisements and campaigns to understand how wise their every penny is being spent. Analytics include Ad Impressions, Ad play count, Screenshots of their Ad appearances, and Viewership count.

Equal opportunity for every stakeholder - Strategic Dual Digital Screens:

First in the industry to introduce the strategically thought ‘Dual Screen’ in Residential/Gated Community Advertising, to also cater to the Property holders along with the brands. The primary screen is allocated for brands/businesses for their ad campaigns and, the secondary screen is dedicated to the communities and their residents and grabs the eyeballs of the audience as it is their digital notice board and from which they know what’s happening in the community. 

Every stakeholder is important, Incredible Perks for the Property Holders:

To the benefit of gated communities, Bellplus Media presents equal opportunities and certain privileges to property holders, which are as follows; 

Bellplus Media gives them a dedicated screen of 11.6-inch size to display the content related to the community from the dual digital screen. 

On DOOH screens, content can be edited, and uploaded tower-wise on the dedicated screen. The Bellplus Media digital screens are fully dynamic, letting you modify or add any data within seconds.

Multifarious DOOH services:

One of the goals we set for ourselves is to become a one-stop destination for brands’ tech advertisement needs and help them reach their targeted audience wherever they are, and we achieved it through our multifarious DOOH services.

Residential advertising 

Mall advertising

Digital outdoor advertising

Digital signage software solutions

Why do the OOH ads need to be boring!? - Dynamic campaign mode:

Bellplus Media provides the innovative new-age campaign mode with an exceptional dynamic user-friendly interface. This enables the brands/businesses to edit or add any content on the digital screens in a few seconds and make their ads so engaging and relevant to the audience to leave a brand impression in the audiences’ minds. 

Every business has a goal of Pan-India Presence:

This is the world where businesses are not just limited to their hometowns or their home states, rather they are ambitious for a pan-India and global presence and modern advertising should be a companion in achieving it. We understand it very well and as we spread across India in most of the Metros like Bangalore, Mumbai, Coimbatore, Hyderabad, Pune, Chennai, and Goa, we help brands reach the most.

Available in Prime Tourist places:

Bellplus Media digital outdoor screens are available in the most beautiful tourist places like Baga beach, and you can find screens all over the beach area in the shopping streets. At search tourist places, we get to attract a diverse population with full attractive digital screen advertisements.

Beneficial gains from Bellplus Media DOOH services:

• Non-skippable, 100% the most viewable ad format

• More evolved geo-targeting and geo-fencing capabilities

• Unleash your creativity with campaigns that are both unique, trendy, engaging, and fun to watch.

Conclusion:

Bellplus Media has established an impressive DOOH brand positioning in the marketplace with its exceptional USPs. Which makes brands love our innovative ways of taking them to the right audience and creating a footprint on them. Still, what are you waiting for, to make your brand/business reach the right audience innovatively!? We are with you, Talk to our expert.

[futuretonext]

The GCC Digital Out-of-Home (DOOH) Advertising market is projected to grow at a CAGR of around 21% during the forecast period, i.e., 2022-27.

[luxoutofhome]

Digital Out Of Home (DOOH) advertising has revolutionized the way brands connect with consumers in the modern age. As technology advances and consumer behavior evolves, DOOH Advertising Agency offers unparalleled opportunities for brands toengage their target audience effectively. In today's digital landscape, traditional advertising channels are facing challenges in capturing audience attention. DOOH stands out by integrating digital technology with physical advertising spaces, such as billboards, transit networks, and retail locations. This integration allows brands to deliver dynamic, contextually relevant content that resonates with consumers at the right place and time.

[adhaiwell]

Elevator Advertising is a new type of advertising media, which refers to the advertising carrier produced and published on the inner walls of the elevators in urban buildings. There are many types of elevator advertisements, mainly commercial elevators, and building elevators. The main form of expression is the installation of an LCD Screen Digital Signage in the elevator car, and the other is to install the LCD Digital Display Advertising LCD Signage directly on the wall outside the elevator door.

In conclusion, the elevator advertising market is poised for significant growth in the coming years, driven by new technologies and a growing preference for digital signage. Advertisers will need to continue investing in content creation and customization to take full advantage of this growing trend. If you're looking to reach a captive audience in an engaging and innovative way, elevator advertising may be the perfect solution for you.

#elecatoradvertising #elevatorLCDdisplay #elevatormediadisplay #ooh #digital #digitalsignage #elevatorLCDscreen #elevatormedia

[pravinkumarpk7865]

Digital advertising gripped the audience for the longest time during the outbreak of covid-19. The restrictions to move out and nation-wide lockdown forced people to spend most of their time using digital screens. These circumstances accelerated digital advertising while slowing down the out-of-home advertising owing to movement restriction. However, things are back-to- normal and people are free of covid-19 norms. The audience is out and about and experiencing life with new perspective after 2 years of lull. The post-covid-19 scenario has unleashed the power of OOH by motivating the audience to touch, feel and experiencing them physically rather than visualizing it on the digital screen.

The major challenges that digital advertising is facing are:

Over-intrusion: The data-driven advertising chases the audience like wild-fire. If you visit one shopping website for a product you will be drained by ad popping in everywhere and all the time on your screen. This intrusion causes irritation thereby demotivating the audience to even have a look at the digital ad. They ultimately block the ads to keep the advertisers away.

Lifestyle changes: Covid-19 has already made people addicted to their screens and in order to turn to healthier lifestyle, people are now taking in firm actions to reduce their screen times. Digital-wellbeing apps and app settings help the audience to restrict their screen time as a step towards healthy lifestyle.

Feel it: The audience have witnessed a scenario where touching and feeling things was restricted for almost 2 years and therefore, audience now look for opportunities to feel and experience things by themselves before making purchase. The excitement to shop after trying and experiencing things is at peak after covid-19.

Digital fatigue: Binge watching, digital shopping etc. was received in full throttle during the on-set of covid-19 but now the audience is facing digital fatigue. It is a situation where people get mentally exhausted due to intense screen time.

All these factors have led the advertisers to focus their advertising strategies more on out-of-home media then on digital advertising alone.

How OOH advertising proving to be a trustworthy investment for advertisers?

According to the reports OOH advertising is expected to cross $40.42 billion at 9% of CAGR in 2026.

Reports conducted by OneScreen.ai also revealed that approximately 96% of advertisers gained satisfactory or very satisfactory ROI from OOH marketing campaigns.

OOH advertising raises not only brand awareness but also tries to capture new audiences.

It increases brand recognition and also try to maximize brand reach by exploring new audience demographics.

What are the places where OOH work effectively?

Increasing air travel makes airport routes and airport itself a lucrative OOH advertising site.

As there are no restrictions for public events as there were during covid-19, concerts and other public events make up for highly beneficial OOH advertising sites.

Restaurants are also one of the most appropriate sites for OOH advertising.

Which OOH advertising format shall the advertisers choose?

The advertisers can choose a mix of traditional OOH and digital OOH (DOOH) to gain maximum ROI from their advertising campaign. Traditional OOH options include static billboards, hoardings and vehicle ads while the digital OOH ads include digital screens ads, programmatic ads etc.

Billboards beat every other mode of OOH advertising when it comes to ROI. They are the one gaining highest ROI as compared to other formats of OOH ads.

Ad FormatROI (Return on investment)

Junior billboards and poster billboards40%

Digital billboards38%

Challenges with OOH advertising

It is difficult to find right location for the ad.

Chalking out details for executing an OOH ad campaign is confusing and exhausting.

It is difficult to find appropriate outdoor advertising company for buying ad space.

It is difficult to measure the tangible impact of the OOH ad campaign.

OOH Stands as a sure shot winner

With few challenges faced, OOH still is a sure shot winner when it comes to creating brand awareness, maximizing ad exposure, creating high brand recall and acquiring new customers. Advertisers find it highly beneficial to put both digital and traditional OOH at work to gain maximum ROI from their outdoor ad campaigns. Digital fatigue and change customer behavior to gain live experiences have pushed the growth of OOH advertising.

[madstars-festival]

Insights and Trends at MAD STARS 2023: Tom Goddard

Innovation in Out of Home Advertising

If you missed the MAD STARS 2023 conference, you missed a lot of amazing sessions from some of the brightest minds in the media and advertising industry. One of them was Tom Goddard, the president of World Out of Home Organization (WOO). In his keynote speech, he shared his insights and perspectives on the current state and future trends of OOH, the fastest-growing medium in the advertising landscape.

OOH: A Resilient and Dynamic Medium

Goddard began his speech by highlighting the remarkable recovery of the global OOH market following the COVID-19 pandemic, which severely impacted the industry in 2020. He cited the latest statistics from WOO INDEX, showing that global OOH spending reached $36.2 billion in 2022, surpassing the pre-pandemic level. He also projected that 2023 could see global OOH spending surpass $40 billion for the first time, driven by China's rebound and increased demand from other regions.

However, Goddard also acknowledged a challenge that OOH faces: its share of overall advertising expenditure has remained stagnant at around 5% for the past decade. He emphasized the need to address this challenge for the industry to thrive.

He then provided a regional breakdown of OOH spending, showing that North America and Europe are closely matched, with APAC leading the way, even with China's 2022 numbers lagging behind due to regulatory issues. He also gave insights into South Korea's OOH market, which mirrors the global trend of post-pandemic recovery. Although there has been a slight drop in the percentage share of total media spend, South Korea's 6% still outperforms the global average.

DOOH: A Game-Changer for OOH

Goddard then shifted his focus to DOOH (Digital Out of Home), which he described as a game-changer for OOH. He showed that global DOOH revenue continues to grow, now accounting for 37% of overall global OOH revenue. He also showed that digital penetration in major regions ranges from 30% to 40%, with Africa and LATAM lagging behind.

He praised South Korea's DOOH market, which has seen significant growth in recent years, aligning with the global forecast of 36% for 2023. He also highlighted South Korea's impressive market rankings, ranking 7th in the world and 3rd in APAC in both OOH and DOOH.

The Future of OOH: Driven by Innovation and Creativity

Goddard concluded his speech by highlighting the positive dynamics driving the OOH industry forward. These include digital transformation, media ownership consolidation, improved measurement, increased automation, programmatic channels, data analytics, challenges in the big tech world, and a resurgence of creativity.

He showcased some outstanding examples of creative campaigns in OOH, emphasizing the medium's unique ability to capture audience attention and deliver impactful messages. He also shared some innovative technologies and formats that are transforming OOH, such as interactive screens, facial recognition, augmented reality, holograms, and more.

Goddard wrapped up his keynote address by reaffirming OOH's relevance in the digital age, its adaptability to change, and its potential to capitalize on the challenges faced by big tech. He stressed that the creative community's renewed interest and ongoing innovation would continue to fuel the sector's growth.

Conclusion

Tom Goddard's keynote speech at MAD STARS 2023 was an inspiring and informative session that shed light on the ever-evolving world of OOH advertising. He provided a comprehensive overview of the exciting developments and trends in the OOH industry and left the audience with a sense of optimism about its future.

If you want to learn more about Tom Goddard and WOO, you can visit WOO's website (www.worldooh.org).

In closing, as we wrap up Tom Goddard's enlightening presentation, we encourage you to stay tuned for more captivating sessions and insights at MAD STARS 2023. There's plenty more to anticipate and explore in the world of marketing and advertising!