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vasusri012-blog · 4 years ago

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HOME APPLIANCE SERVICES

SAMSUNG Refrigerator Repair Bangalore Coolers are utilized in each house for its effectiveness and cold temperature. We can save the nourishment for quite a while. Further, it permits us to store extra food. These days, it is utilized in all the season for its effectiveness in cooling the staple. It is a lot of helpful for representatives. They can plan multiple times of food on the double and store it in the fridge. It devours less vitality to course the cool air. A sufficient measure of cool air is spread in every single food compartment. We can fix the temperature according to our prerequisite.

SAMSUNG Refrigerator Service Center Bangalore These days, the utilization of the cooler gets fundamental for our life. The fridge makes our work simple by protecting the food thing for span. It lessens crafted by heating up the milk over and over. We save the extra food in it. It cools a little territory to protect the food. We can set the cooling temperature according to the food things in the cooler. The cooler contains a bulb to see the staple plainly. It structures ice blocks. We can store water in it to shape ice.

SAMSUNG Refrigerator Customer Care Bangalore The cooler has changed our entire kitchen appearance. We discover a fridge in every single house. The cooler keeps our food cold. The chilly temperature causes the food to remain long with no waste. It shields the food from the development of microbes. In this way, it encourages us to cool the water. It structures ice 3D squares in the ice producer. At the point when we go to the house from the sweltering summer, at that point cooler encourages us to eliminate our thirst by drinking cool water. These days, it is utilized in all the seasons because of expanding temperature. It contains a different rack for cooling the water bottles.

LG Refrigerator Repair Bangalore Cooler is a significant kitchen machine in our homes. As the innovation is expanding step by step, individuals couldn't carry on with their regular daily existences without the fridge. We use cooler in our everyday life. Cooler is an electrical apparatus and basically we call it as ice chest. We use cooler to keep the food in it. It keeps the food new for long time. Ice chest eliminates the warmth from within the fridge and cools the temperature. On the off chance that you face any issues with your cooler, at that point just reach us.

LG Refrigerator Service Center Bangalore Cooler is a significant kitchen apparatus. Fridge is use to keep the food new for significant stretch of time. It has been the most valuable and fundamental apparatus for the family unit. The working of fridge is exceptionally basic. Cooler is use to eliminate the warmth from inside the refrigerator and sets the ice chest in a lower temperature. Cold temperature is use to keep the food new for long time. On the off chance that you get any issues with your cooler, at that point reach us.

LG Refrigerator Customer Care Bangalore The principle purpose behind having fridge is to keep the food cold. Cold temperatures encourages the food to remain new more. It additionally assists with hindering the microscopic organisms in food. A cooler is a significant machine intended for cooling and protecting nourishment. Prior to creation of fridge, individuals used to cool food in the refrigerators. It is where warmth is eliminated from an encased space to bring down its temperature. On the off chance that you face any issues with your fridge, at that point reach us by.

Whirlpool Refrigerator Repair Bangalore Fridge is utilized to save the food stuff. We come to know its significance when the force goes or the unit neglects to work. It forestalls the development of microbes. Microscopic organisms is wherever in nature. In the event that you keep the food outside, at that point because of room temperature there is a chance of arrangement of microbes. On the off chance that we save the food in fridge, at that point it won't structure microscopic organisms. It is a lot of valuable in summer season. It cools the water and has separate rack for putting away the water bottles.

Whirlpool Refrigerator Service Center Bangalore Fridge is the most valuable home machines throughout our life. With this, we can't envision our kitchen. It cools little zone and stores our food without ruining. It assists with putting away frozen yogurt in a different compartment called cooler. We can likewise store non veggie lover things like fish, meat. The non-vegan things won't make any smell as it structures ice on it. The cooler contains two separate entryways for our benefit. It stores the verdant vegetables, leafy foods short-lived things in it.

Whirlpool Refrigerator Customer Care Bangalore Cooler is a machine which courses the coolness to indicated box. It safeguards the nourishment for quite a while. Fridge shields the food from the arrangement of microscopic organisms. It holds the sustenance's of the food even after significant time-frame. We can likewise store the extra food in it. It permits us to buy the food stuff in mass so we can store in fridge. It has separate rack for keeping the water bottles. We can make ice 3D squares in the cooler. The ice creator will have separate entryway in the cooler.

SIEMENS Refrigerator Repair Bangalore There are many types of refrigerators used in our daily life. Nowadays smart refrigerators invented that avail high-tech programmed refrigerators. They are also called as Internet refrigerators. The specialty of a smart refrigerator is it can be able to detect the type of items which we store in it. It can also keep track of important details such as expiry and usage. They work on a bar code or REID system where they can collect the batch and manufacture details from the internet. It features with the display list. Without opening the fridge, we can know the items which are kept in it by seeing the display list. If you are having issues with your refrigerator, then you can contact the best home services through.

SIEMENS Refrigerator Service Center Bangalore These day’s coolers are utilized locally just as industrially. There are exceptional compartments in the cooler to store the various kinds of food. A cooler offers a compartment called a cooler. Inside a cooler, the temperature will be up to 18 degrees Celsius or 0 degrees Fahrenheit. Inside it, we can keep cold beverages, meat, fish, and so forth. Here in the event that we keep the crude food like meat and fish, at that point no microbes will be shaped on it. Along these lines, they can stay new for a more extended time pristine. That won't make any awful smell for a more extended time. We can frame ice-3D shapes and frozen yogurts inside a cooler. On the off chance that you are having issues with any of the pieces of the cooler, at that point you can contact the best assistance place.

SIEMENS Refrigerator Customer Care Bangalore A cooler makes cool conditions by eliminating heat. It can safeguard the transient things by the avoidance of hurtful microbes framing on the food. This can occur at a lower temperature. For quite a while, strategies for protecting food by cooling were utilized. In any case, the creation of the advanced cooler is exceptionally helpful. A fridge is regularly kept up at a scope of 4-5 degrees Celsius for family unit use. By and large, we keep food and beverages in it to keep those things remain cold and untainted for a more drawn out time. There is a warmth siphon inside a cooler. It can remove heat from the air inside the cooler. The warmth which was removed gets added to the external air. The warmth siphon works with the assistance of an electric engine. On the off chance that any pieces of the fridge are flawed, you can get in touch with us through.

Godrej Refrigerator Repair Bangalore There are numerous kinds of fridges that are accessible in numerous sizes. We can utilize a cooler as per our desires. They won't make any jumble. Coolers help us particularly in the counteraction of squandering food. In the former times, individuals utilized a 'cooler' to store the food fresher and more. The fridge expanded the productivity of the refrigerator. The development of the cooler permitted us to purchase and store the food fresher in our own home. Presently, individuals are devouring better food. We can store numerous sorts of food things like eggs, meats, rice, milk, curd, vegetables, and so forth. In the event that you are having issues with your cooler, at that point you can contact.

Godrej Refrigerator Service Center Bangalore Fridges are utilized nearly by everybody. They are effectively compact and accessible in different sizes. They run in various assortments and available with various highlights. A fridge builds the viability of a kitchen. There are discrete compartments accessible in a fridge. We can store food things like milk, vegetables, juices, rice, curries, curd, and so forth. A different compartment is intended for freezing called a cooler compartment. Here we can store the meat, and structure ice-blocks additionally we can store frozen yogurts. In the event that you are having issues with your cooler, at that point contact.

Godrej Refrigerator Customer Care Bangalore Having a cooler is normal these days. It is one of the most significant bits of hardware in the kitchen for protecting our food. We can't deal with a solitary day in the event that it falls flat, or force goes off. Refrigeration helps in the stoppage of microorganisms development. In the event that the food kept external the cooler, at that point the microbes begin creating on the food at the typical room temperature. This may ruin our food in next to no time. In any case, refrigeration helps in the less ruining of food. Our food can remain fresher for quite a while. In the event that your ice chest needs any sort of fixes, at that point you can contact our administration place.

Panasonic Refrigerator Repair Bangalore These days the creation of home machines is helping us from multiple points of view. Numerous sorts of home machines are concocted with the most recent innovation. One of the primary home machines is the fridge. The cycle behind the cooling cycle in the fridge is a refrigerant coursing over the fans. There are two fans through which the refrigerant circles one is an evaporator and condenser fan. This should be possible with the assistance of the blower engine. In the event that we utilize a fridge, we can store the food once and use it a few times. In the event that you are having issues with your cooler, at that point contact.

Panasonic Refrigerator Service Center Bangalore Fridges are the electronic apparatuses that can store our food new for a more extended time. It is the most significant creation of the twentieth century. A fridge works admirably in a human's life. The fridges have supplanted the coolers. In times past, coolers were utilized financially. A fridge can help in forestalling the development of microscopic organisms. This somewhat helps in the counteraction of ruining the food. It can save our transitory food fresher for a more drawn out time. Having issues with your cooler? At that point reach us.

Panasonic Refrigerator Customer Care Bangalore A cooler is the most widely recognized home machine in our kitchen. We can know its significance when the force goes off or the unit neglects to work. Refrigeration can help in the avoidance of microbe’s development. Microbes is wherever in nature. It can develop on our food and can ruin it at room temperature. On the off chance that it is kept in the cooler, at that point the microscopic organisms can't frame on our food at cold temperatures. In this manner, in the event that we keep the food in the cooler, our food can remain longer without ruining. Eating Refrigeration food can make us more advantageous. In summer days, as the microbe’s development is quicker, a cooler can shield us from getting the ailment. In the event that your unit quit working or it is making an issue, at that point don't spare a moment to reach us.

TO CONTACT US;- 9494864771

#SERVICE CENTER

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saiteja012-blog · 4 years ago

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HOME APPLIANCE SERVICES

A cooler is the most widely recognized home machine in our kitchen. We can know its significance when the force goes off or the unit neglects to work. Refrigeration can help in the avoidance of microbes development. Microbes is wherever in nature. It can develop on our food and can ruin it at room temperature. On the off chance that it is kept in the cooler, at that point the microscopic organisms can't frame on our food at cold temperatures. In this manner, in the event that we keep the food in the cooler, our food can remain longer without ruining. Eating Refrigeration food can make us more advantageous. In summer days, as the microbes development is quicker, a cooler can shield us from getting the ailment. In the event that your unit quit working or it is making an issue, at that point don't spare a moment to reach us SAMSUNG Refrigerator Repair Bangalore.

Fridges are the electronic apparatuses that can store our food new for a more extended time. It is the most significant creation of the twentieth century. A fridge works admirably in a human's life. The fridges have supplanted the coolers. In times past, coolers were utilized financially. A fridge can help in forestalling the development of microscopic organisms. This somewhat helps in the counteraction of ruining the food. It can save our transitory food fresher for a more drawn out time. Having issues with your cooler? At that point reach us SAMSUNG Refrigerator Service Center Bangalore.

These days the creation of home machines is helping us from multiple points of view. Numerous sorts of home machines are concocted with the most recent innovation. One of the primary home machines is the fridge. The cycle behind the cooling cycle in the fridge is a refrigerant coursing over the fans. There are two fans through which the refrigerant circles one is an evaporator and condenser fan. This should be possible with the assistance of the blower engine. In the event that we utilize a fridge, we can store the food once and use it a few times. In the event that you are having issues with your cooler, at that point contact SAMSUNG Refrigerator Customer Care Bangalore

Having a cooler is normal these days. It is one of the most significant bits of hardware in the kitchen for protecting our food. We can't deal with a solitary day in the event that it falls flat, or force goes off. Refrigeration helps in the stoppage of microorganisms development. In the event that the food kept external the cooler, at that point the microbes begin creating on the food at the typical room temperature. This may ruin our food in next to no time. In any case, refrigeration helps in the less ruining of food. Our food can remain fresher for quite a while. In the event that your ice chest needs any sort of fixes, at that point you can contact our administration place LG Refrigerator Repair Bangalore

Fridges are utilized nearly by everybody. They are effectively compact and accessible in different sizes. They run in various assortments and available with various highlights. A fridge builds the viability of a kitchen. There are discrete compartments accessible in a fridge. We can store food things like milk, vegetables, juices, rice, curries, curd, and so forth. A different compartment is intended for freezing called a cooler compartment. Here we can store the meat, and structure ice-blocks additionally we can store frozen yogurts. In the event that you are having issues with your cooler, at that point contact LG Refrigerator Service Center Bangalore.

There are numerous kinds of fridges that are accessible in numerous sizes. We can utilize a cooler as per our desires. They won't make any jumble. Coolers help us particularly in the counteraction of squandering food. In the former times, individuals utilized a 'cooler' to store the food fresher and more. The fridge expanded the productivity of the refrigerator. The development of the cooler permitted us to purchase and store the food fresher in our own home. Presently, individuals are devouring better food. We can store numerous sorts of food things like eggs, meats, rice, milk, curd, vegetables, and so forth. In the event that you are having issues with your cooler, at that point you can contact LG Refrigerator Customer Care Bangalore.

A cooler makes cool conditions by eliminating heat. It can safeguard the transient things by the avoidance of hurtful microbes framing on the food. This can occur at a lower temperature. For quite a while, strategies for protecting food by cooling were utilized. In any case, the creation of the advanced cooler is exceptionally helpful. A fridge is regularly kept up at a scope of 4-5 degrees Celsius for family unit use. By and large, we keep food and beverages in it to keep those things remain cold and untainted for a more drawn out time. There is a warmth siphon inside a cooler. It can remove heat from the air inside the cooler. The warmth which was removed gets added to the external air. The warmth siphon works with the assistance of an electric engine. On the off chance that any pieces of the fridge are flawed, you can get in touch with us through Whirlpool Refrigerator Repair Bangalore.

These days coolers are utilized locally just as industrially. There are exceptional compartments in the cooler to store the various kinds of food. A cooler offers a compartment called a cooler. Inside a cooler, the temperature will be up to 18 degrees Celsius or 0 degrees Fahrenheit. Inside it, we can keep cold beverages, meat, fish, and so forth. Here in the event that we keep the crude food like meat and fish, at that point no microbes will be shaped on it. Along these lines, they can stay new for a more extended time pristine. That won't make any awful smell for a more extended time. We can frame ice-3D shapes and frozen yogurts inside a cooler. On the off chance that you are having issues with any of the pieces of the cooler, at that point you can contact the best assistance place Whirlpool Refrigerator Service Center Bangalore.

There are many types of refrigerators used in our daily life. Nowadays smart refrigerators invented that avail high-tech programmed refrigerators. They are also called as Internet refrigerators. The specialty of a smart refrigerator is it can be able to detect the type of items which we store in it. It can also keep track of important details such as expiry and usage. They work on a barcode or RFID system where they can collect the batch and manufacture details from the internet. It features with the display list. Without opening the fridge, we can know the items which are kept in it by seeing the display list. If you are having issues with your refrigerator, then you can contact the best home services through Whirlpool Refrigerator Customer Care Bangalore.

Cooler is a machine which courses the coolness to indicated box. It safeguards the nourishment for quite a while. Fridge shields the food from the arrangement of microscopic organisms. It holds the sustenance's of the food even after significant time-frame. We can likewise store the extra food in it. It permits us to buy the food stuff in mass so we can store in fridge. It has separate rack for keeping the water bottles. We can make ice 3D squares in the cooler. The ice creator will have separate entryway in the cooler. SIEMENS Refrigerator Repair Bangalore

Fridge is the most valuable home machines throughout our life. With this, we can't envision the our kitchen. It cools little zone and stores our food without ruining. It assists with putting away frozen yogurt in a different compartment called cooler. We can likewise store non veggie lover things like fish, meat. The non vegan things won't make any smell as it structures ice on it. The cooler contains two separate entryways for our benefit. It stores the verdant vegetables, leafy foods short-lived things in it. SIEMENS Refrigerator Service Center Bangalore.

Fridge is utilized to save the food stuff. We come to know its significance when the force goes or the unit neglects to work. It forestalls the development of microbes. Microscopic organisms is wherever in nature. In the event that you keep the food outside, at that point because of room temperature there is a chance of arrangement of microbes. On the off chance that we save the food in fridge, at that point it won't structure microscopic organisms. It is a lot of valuable in summer season. It cools the water and has separate rack for putting away the water bottles. SIEMENS Refrigerator Customer Care Bangalore

The principle purpose behind having fridge is to keep the food cold. Cold temperatures encourages the food to remain new more. It additionally assists with hindering the microscopic organisms in food. A cooler is a significant machine intended for cooling and protecting nourishments. Prior to creation of fridge, individuals used to cool food in the refrigerators. It is where warmth is eliminated from an encased space to bring down its temperature. On the off chance that you face any issues with your fridge, at that point reach us by Godrej Refrigerator Repair Bangalore

Cooler is a significant kitchen apparatus. Fridge is use to keep the food new for significant stretch of time. It has been the most valuable and fundamental apparatus for the family unit. The working of fridge is exceptionally basic. Cooler is use to eliminate the warmth from inside the refrigerator and sets the ice chest in a lower temperature. Cold temperature is use to keep the food new for long time. On the off chance that you get any issues with your cooler, at that point reach us Godrej Refrigerator Service Center Bangalore

Cooler is a significant kitchen machine in our homes. As the innovation is expanding step by step, individuals couldn't carry on with their regular daily existences without the fridge. We use cooler in our everyday life. Cooler is an electrical apparatus and basically we call it as ice chest. We use cooler to keep the food in it. It keeps the food new for long time. Ice chest eliminates the warmth from within the fridge and cools the temperature. On the off chance that you face any issues with your cooler, at that point just reach us Godrej Refrigerator Customer Care Bangalore.

The cooler has changed our entire kitchen appearance. We discover a fridge in every single house. The cooler keeps our food cold. The chilly temperature causes the food to remain long with no waste. It shields the food from the development of microbes. In this way, it encourages us to cool the water. It structures ice 3D squares in the ice producer. At the point when we go to the house from the sweltering summer, at that point cooler encourages us to eliminate our thirst by drinking cool water. These days, it is utilized in all the seasons because of expanding temperature. It contains a different rack for cooling the water bottles. Panasonic Refrigerator Repair Bangalore

These days, the utilization of the cooler gets fundamental for our life. The fridge makes our work simple by protecting the food thing for span. It lessens crafted by heating up the milk over and over. We save the extra food in it. It cools a little territory to protect the food. We can set the cooling temperature according to the food things in the cooler. The cooler contains a bulb to see the staple plainly. It structures ice blocks. We can store water in it to shape ice. Panasonic Refrigerator Service Center Bangalore.

Coolers are utilized in each house for its effectiveness and cold temperature. We can save the nourishment for quite a while. Further, it permits us to store extra food. These days, it is utilized in all the season for its effectiveness in cooling the staple. It is a lot of helpful for representatives. They can plan multiple times of food on the double and store it in the fridge. It devours less vitality to course the cool air. A sufficient measure of cool air is spread in every single food compartment. We can fix the temperature according to our prerequisite. Panasonic Refrigerator Customer Care Bangalore.

TO CONTACT US:-9494864771

#SEVICECENTER

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hosmetalfab · 2 years ago

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Providing you the best range of Storage Racks such as Fancy Storage Racks, Enclosed Rack, Skeleton Rack, Fancy Cloth Showroom Racks and Pigeon Hole Rack with effective & timely delivery.

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shoppsin · 9 months ago

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#indiatvunit #luxurytvunit #premiumtvunit #TVUNIT

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racksforstorage · 3 years ago

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Lean Manufacturers Bangalore

Metal storage system is one of the leading businesses in Lean Manufacturers Bangalore. And all types of Racks are available such as Rack Dealers, Supermarket Display Rack Manufacturers, Steel Rack Manufacturers, Iron Rack Manufacturers, and much more. This type of material used to design and manufacture the palette also varies. Generally, palettes can be fashioned out of wood, plastic, or metal. Visit us https://www.metalstoragesystems.com/pallet-rack-system-manufacturers.php

#Lean Manufacturers Bangalore #Lean Manufacturers

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autumnwood23 · 1 year ago

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Retail fixtures manufacturers bangalore

Autumnwood is a leading manufacturer of retail fixtures in Bangalore, specializing in creating high-quality and custom-designed fixtures for retail spaces. With a commitment to excellence, Autumnwood understands that quality is not just an act but a habit.

As a retail fixtures manufacturer, Autumnwood takes pride in producing durable and aesthetically pleasing fixtures that meet each client's specific requirements. Their skilled team of craftsmen combines traditional techniques with modern technology to deliver exceptional results.

By collaborating closely with clients, Autumnwood ensures that the fixtures are designed to maximize functionality, enhance visual appeal, and create a seamless shopping experience for customers. From display shelves and racks to checkout counters and custom-built furniture, Autumnwood offers a comprehensive range of fixtures tailored to suit diverse retail environments.

Driven by a passion for craftsmanship and attention to detail, Autumnwood maintains a stringent quality control process to deliver products that exceed expectations. Their commitment to using the finest materials, employing skilled artisans, and adhering to industry standards ensures that their fixtures are built to last.

Whether you are setting up a new retail space or renovating an existing one, Autumnwood provides reliable solutions and exceptional service. With their expertise and dedication to quality, Autumnwood is the go-to choice for retail fixtures in Bangalore, helping businesses create captivating and functional retail environments.

Contact: +91-984 54 31424 Website: https://autumnwood.in/quality-is-not-an-act-it-is-a-habit/

#retail fixtures manufacturers bangalore #retail fixtures manufacturers delhi #retail fixtures manufacturers #retail fixtures #fixtures

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globalcalcium · 3 years ago

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Storage Racks in Bangalore

Storage Racks in Bangalore. Our company, Nandi Technology has created a well-known position in the market since its incorporation in the year 2013. We are a Sole Proprietorship based firm. We hold expertise in manufacturing a wide range of Storage Rack, Display Rack, Vegetable Rack and many more. We make sure that these products are manufactured by making use of optimum quality raw material and the latest technologies. We provide these products at market-leading prices to the customers.

http://nanditechnology.net.in/

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messunggroup · 3 years ago

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INNOVATIVE ELECTRONICS TESTING LABS BY MESSUNG

Messung is well known in the automotive sector as a reliable partner for factory automation solutions. For four decades, Messung has enabled India’s automobile & automotive industries discover the advantages of smart manufacturing.

Now, Messung is proud to partner with Automotive and other sectors for workplace technology solutions. Messung provides indigenously developed workplace technology solutions with world-class looks and specifications. Messung's range of ergonomic VolumeESD laboratory worktables, ESD safe chairs& stools and ESD storage racks as per IEC 61340-5-1safety standards are the preferred choice for EPAs and electronics laboratories across industries.

It doesn’t stop there. Messung also has proven expertise in designing and installing complete setups of global standards for R&D labs, Calibration labs, Testing labs and many more using the volume-ESD technology. This technology guarantees reliable protection against ESD for a lifetime.

CASE STUDY

The client is a leading multinational in the automotive electronics segment. Messung Global Connect has been a valuable supplier of superior industrial solutions in 8 of their sites across India. At their production centre in Nasik and Electronics R&D hardware lab in Bangalore, to mention just two, Messung has catered to their requirements for industrial lab solutions.

The task

At Bengaluru, the task involved testing of ECU (Electronic Engine Control Unit), a component in automotive electronics. The ECU is the heart of the engine management system.

An ECU is the central controller, controlling the fuel supply, air management, fuel injection and ignition. It is also able to control the exhaust system as well as to integrate transmission and vehicle functions.

The criticality of the task mandated a monitored Electro-static dissipative area. It was very crucial for this team to monitor the ESD performance of all the equipment and furniture inside the lab and ensure the quality and output rate of the final parts.

The teams were facing some issues with their existing setup:

· it did not house the latest technologies

· the current ESD workstations were inefficient to work on as the workspace was occupied by the heavy testing instruments which were kept on the table top

· ESD chairs were non-ergonomic and working for long hours wastiring

· the safety standards set by the facility management team were not met

· the storage of wire harnessing cables and load boxes according to individual project teams’ categorization was not possible. There was a risk of stored items getting mixed up.

Messung’s solution

Messung undertook a complete overhaul of their existing labs by providing advanced technology ESD workstations and ergonomic ESD chairs.

The approach followed by the Messung team:

1. The requirements and the existing set-up were analyzed

2. Solutions were presented in the form of 3D designs of complete lab layout including the ESD racks, ESD workbench & ESD-safe chairs.

3. A special workstation was introduced which could integrate their existing testing instruments in a horizontal 19inch rack system (called a cockpit)mounted on the table. With the new cockpit system, all the instruments were integrated inside it and the connections were provided on the front face of the table. The complete table topwas de-cluttered and made available for testing work.The data from the instruments was displayed on the monitor connected to the table ergonomically with the help of a monitor arm. This ESD workstation also complied with all the safety conditions and was cleared by their Facility Management team.

4. Messung also supplied other ESD workstations that offered provision for accessories like fume extractor, soldering stations, ESD bins, magnifying glass etc., all placed ergonomically so that it increases efficiency of the employees.

5. The workstations were certified as per IEC 61340-5-1 ESD standards which guaranteed good quality to the customer.

6. The storage issue was resolved by designing custom ESD racks and ESD trolleys incorporating special volume-ESD technology.

The outcome

The primary goal, which was to improve the ESD performance of the lab setup, was achieved with this new technology. Overall, the new integrated instrumentation labs satisfy and exceed all the requirements laid down by the customer’s Facility Management team and have guaranteed them a product with extreme durability and dependability.

The new labs look world-class and boast of the latest German technology. The team too is more efficient and productive with the advanced ergonomically designed ESD workstations with cockpit and ESD chairs that make working safer and more comfortable for longer.

Note: Messung Workplace solutions also include industrial worktables, workshop tables, industrial chairs, storage trolleys, laboratory chairs, lab tables and lab tables with drawers.

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messungworkplacetechnology · 3 years ago

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INNOVATIVE ELECTRONICS TESTING LABS BY MESSUNG: A CASE STUDY

It doesn’t stop there. Messung also has proven expertise in designing and installing complete setups of global standards forRF labs, Calibration labs, Testing labs and many more using the volume-ESD technology. This technology guarantees reliable protection against ESD for a lifetime.

CASE STUDY

The Task

At Bengaluru, the task involved testing of ECU (Electronic Engine Control Unit), a component in automotive electronics. The ECU is the heart of the engine management system.

The teams were facing some issues with their existing setup:

· it did not house the latest technologies

· the current ESD workstations were inefficient to work on as the workspace was occupied by the heavy testing instruments which were kept on the table top

· ESD chairs were non-ergonomic and working for long hours was tiring

· the safety standards set by the facility management team were not met

· the storage of wire harnessing cables and load boxes according to individual project teams’ categorization was not possible. There was a risk of stored items getting mixed up.

Messung’s solution

Messung undertook a complete overhaul of their existing labs by providing advanced technology ESD workstations and ergonomic ESD chairs.

The approach followed by the Messung team:

1. The requirements and the existing set-up were analyzed

2. Solutions were presented in the form of 3D designs of complete lab layout including the ESD racks, ESD workstations &ESD-safe chairs.

3. A special workstation was introduced which could integrate their existing testing instruments in a horizontal 19inch rack system (called a cockpit)mounted on the table. With the new cockpit system, all the instruments were integrated inside it and the connections were provided on the front face of the table. The complete table top was de-cluttered and made available for testing work.The data from the instruments was displayed on the monitor connected to the table ergonomically with the help of a monitor arm. This ESD workstation also complied with all the safety conditions and was cleared by their Facility Management team.

5. The workstations were certified as per IEC 61340-5-1 ESD standards which guaranteed good quality to the customer.

6. The storage issue was resolved by designing custom ESD racks and ESD trolleys incorporating special volume-ESD technology.

The outcome

Note: Messung Workplace solutions also include industrial worktables, workshop tables, industrial chairs, storage trolleys, laboratory chairs, lab tables and lab tables with drawers.

#industrial worktables #workshop tables #industrial chairs #storage trolleys #laboratory chairs #lab tables #lab tables with drawers #ESD racks #ESD trolleys #ESD workstations #ESD-safe chairs.#ergonomic ESD chairs.#volume-ESD technology #IEC 61340-5-1safety standards #ESD storage racks #VolumeESD laboratory worktables #workplace technology solutions.

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prasanththampi · 5 years ago

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IIBMS ongoing exam answer sheets provided. Whatsapp 91 9924764558

INTERNATIONAL BUSINESS IIBMS ONGOING EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

CONTACT:

DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: [email protected] WEBSITE: www.casestudyandprojectreports.com

International Business

Marks - 100

Note: Solve any 4 Cases Study’s

CASE: I ARROW AND THE APPAREL INDUSTRY

Ten years ago, Arvind Clothing Ltd., a subsidiary of Arvind Brands Ltd., a member of the Ahmedabad based Lalbhai Group, signed up with the 150- year old Arrow Company, a division of Cluett Peabody & Co. Inc., US, for licensed manufacture of Arrow shirts in India. What this brought to India was not just another premium dress shirt brand but a new manufacturing philosophy to its garment industry which combined high productivity, stringent in-line quality control, and a conducive factory ambience.

Arrow’s first plant, with a 55,000 sq. ft. area and capacity to make 3,000 to 4,000 shirts a day, was established at Bangalore in 1993 with an investment of Rs 18 crore. The conditions inside—with good lighting on the workbenches, high ceilings, ample elbow room for each worker, and plenty of ventilation, were a decided contrast to the poky, crowded, and confined sweatshops characterising the usual Indian apparel factory in those days. It employed a computer system for translating the designed shirt’s dimensions to automatically mark the master pattern for initial cutting of the fabric layers. This was installed, not to save labour but to ensure cutting accuracy and low wastage of cloth.

The over two-dozen quality checkpoints during the conversion of fabric to finished shirt was unique to the industry. It is among the very few plants in the world that makes shirts with 2 ply 140s and 3 ply 100s cotton fabrics using 16 to 18 stitches per inch. In March 2003, the Bangalore plant could produce stain-repellant shirts based on nanotechnology.

The reputation of this plant has spread far and wide and now it is loaded mostly with export orders from renowned global brands such as GAP, Next, Espiri, and the like. Recently the plant was identified by Tommy Hilfiger to make its brand of shirts for the Indian market. As a result, Arvind Brands has had to take over four other factories in Bangalore on wet lease to make the Arrow brand of garments for the domestic market.

In fact, the demand pressure from global brands which want to outsource form Arvind Brands is so great that the company has had to set up another large factory for export jobs on the outskirts of Bangalore. The new unit of 75,000 sq. ft. has cost Rs 16 crore and can turn out 8,000 to 9,000 shirts per day. The technical collaborators are the renowned C&F Italia of Italy.

Among the cutting edge technologies deployed here are a Gerber make CNC fabric cutting machine, automatic collar and cuff stitching machines, pneumatic holding for tasks like shoulder joining, threat trimming and bottom hemming, a special machine to attach and edge stitch the back yoke, foam finishers which use air and steam to remove creases in the finished garment, and many others. The stitching machines in this plant can deliver up to 25 stitches per inch. A continuous monitoring of the production process in the entire factory is done through a computerised apparel production management system, which is hooked to every machine. Because of the use of such technology, this plant will need only 800 persons for a capacity which is three times that of the first plant which employs 580 persons.

Exports of garments made for global brands fetched Arvind Brands over Rs 60 crore in 2002, and this can double in the next few years, when the new factory goes on full stream. In fact, with the lifting of the country-wise quota regime in 2005, there will be surge in demand for high quality garments from India and Arvind is already considering setting up two more such high tech export-oriented factories.

It is not just in the area of manufacture but also retailing that the Arrow brand brought a wind of change on the Indian scene. Prior to its coming, the usual Indian shirt shop used to be a clutter of racks with little by way of display. What Arvind Brands did was to set up exclusive showrooms for Arrow shirts in which the functional was combined with aesthetic. Stuffed racks and clutter eschewed. The product were displayed in such a manner the customer could spot their qualities from a distance. Of course, today this has become standard practice with many other brands in the country, but Arrow showed the way. Arrow today has the largest network of 64 exclusive outlets across India. It is also present in 30 retail chains. It branched into multi-brand outlets in 2001, and is present in over 200 select outlets.

From just formal dress shirts in the beginning, the product range of Arvind Brands has expanded in the last ten years to include casual shirts, T-shirts, and trousers. In the pipeline are light jackets and jeans engineered for the middle-aged paunch. Arrow also tied up with the renowned Italian designer, Renato Grande, who has worked with names like Versace and Marlboro, to design its Spring / Summer Collection 2003. The company has also announced its intention to license the Arrow brand for other lifestyle accessories like footwear, watches, undergarments, fragrances, and leather goods. According to Darshan Mehta, President, Arvind Brands Ltd., the current turnover at retail prices of the Arrow brand in India is about Rs 85 crore. He expects the turnover to cross Rs 100 crore in the next few years, of which about 15 per cent will be from the licensed non-clothing products.

In 2005, Arvind Brands launched a major retail initiative for all its brands. Arvind Brands licensed brands (Arrow, Lee and Wrangler) had grown at a healthy 35 per cent rate in 2004 and the company planned to sustain the growth by increasing their retail presence. Arvind Brands also widened the geographical presence of its home-grown brands, such as Newport and Ruf-n Tuf, targeting small towns across India. The company planned to increase the number of outlets where its domestic brands would be available, and draw in new customers for readymades. To improve its presence in the high-end market, the firm started negotiating with an international brand and is likely to launch the brand.

The company has plans to expand its retail presence of Newport Jeans, from 1200 outlets across 480 towns to 3000 outlets covering 800 towns.

For a company ranked as one of the world’s largest manufactures of denim cloth and owners of world famous brands, the future looks bright and certain for Arvind Brands Ltd.

Company profile

Name of the Company :Arvind Mills

Year of Establishment :1931

Promoters : Three brothers--Katurbhai, Narottam Bhai, and Chimnabhai

Divisions :Arvind Mills was split in 1993 into Units—textiles, telecom and garments. Arvind Ltd. (textile unit) is 100 per cent subsidiary of Arvind Mills.

Growth Strategy :Arvind Mills has grown through buying-up of sick units, going global and acquisition of German and US brand names.

Questions

Why did Arvind Mills choose globalization as the major route to achieve growth when the domestic market was huge?

How does lifting of ‘Country-wise quota regime’ help Arvind Mills?

What lessons can other Indian businesses learn form the experience of Arvind Mills?

CASE: II THE ECONOMY OF KENYA

Kenya’ economy has been beset by high rates of unemployment and underemployment for many years. But at no time has it been more significant and more politically dangerous than in the late 1990s as an authoritarian beset by corruption, cronyism and economic plunder threatened the economic stability of this once proud nation. Yet Kenya still has great potential. Located in East Africa, it has a diverse geographic and climatic endowment. Three-fifths of the nation is semiarid desert (mostly in the north), and the resulting infertility of this land has dictated the location of 85 per cent of the population (30 million in 2000) and almost all economic activity in the southern two-fifths of the country. Kenya’s rapidly growing population is composed of many tribes and is extremely heterogeneous (including traditional herders, subsistence and commercial farmers, Arab Muslims, and cosmopolitan residents of Nairobi). The standard of living at least in major cities, is relatively high compared to the average of other sub-Saharan African countries.

However, widespread poverty (per capita US$360), high unemployment, and growing income inequality make Kenya a country of economic as well as geographic diversity. Agriculture is the most important economic activity. About three quarters of the population still lives in rural areas and about 7 million workers are employed in agriculture, accounting for over two-thirds of the total workforce.

Despite many changes in the democratic system, including the switch from a federal to a republican government, the conversion of the prime ministerial system into a presidential one, the transition to a unicameral legislature, and the creation of a one-party state, Kenya has displayed relatively high political stability (by African standards) since gaining independence from Britain in 1963. Since independence, there have been only two presidents. However, this once stable and prosperous capitalist nation has witnessed widespread ethnic violence and political upheavals since 1992 as a deteriorating economy, unpopular one-party rule, and charges of government corruption create a tense situation.

An expansionary economic policy characterised by large public investments, support of small agricultural production units, and incentives for private (domestic and foreign) industrial investment played an important role in the early 7 per cent rate of GDP growth in the first decade after independence. In the following seven years (1973-80), the oil crisis let to a lower GDP growth to an annual rate of 5 per cent. Along with the oil price shock, lack of adequate domestic saving and investment slowed the growth of the economy. Various economic policies designed to promote industrial growth led to a neglect of agriculture and a consequent decline in farm prices, farm production, and farmer incomes. As peasant farmers became poorer, more migrated to Nairobi, swelling an already overcrowded city and pushing up an existing high rate of urban unemployment. Very high birthrates along with a steady decline in death rates (mainly through lower infant mortality) led Kenya’s population growth to become the highest in the world (4.1 per cent per year) in 1988. Population growth fell to a still high rate of 2.4 per cent for the period 1990-2000.

The slowdown in GDP growth persisted in the following five years (1980-85), when the annual average was 2.6 per cent. It was a period of stabilization in which political shakiness of 1982 and the severe drought in 1984 contributed to a slowdown in industrial growth. Interest rates rose and wages fell in the public and private sectors. An improvement in the budget deficit and current account trade deficit, obtained through cuts in development expenditures and recessive policies aimed at reducing imports, contributed to lower economic growth. By 1990, Kenya’s per capita income was 9 per cent lower than it was in 1980--$370 compared to $410. It continued to decline in the 1990s. In fact, GDP per capita fell at an annual average rate of 0.3 per cent throughout the decade. At the same time, the urban unemployment rate rose to 30 per cent.

Comprising 23 per cent of 2000 GDP AND 77 per cent of merchandise exports, agricultural production is the backbone of the Kenyan economy. Because of its importance, the Kenyan government has implemented several policies to nourish the agricultural sector. Two such policies include fixing attractive producer prices and making available increasing amounts of fertilizer. Kenya’s chief agricultural exports are coffee, tea, sisal, cashew nuts, pyrethrum, and horticultural products. Traditionally, coffee has been Kenya’s chief earner in foreign exchange.

Although Kenya is chiefly agrarian, it is still the most industrialised country in eastern Africa. Public and private industry accounted for 16 per cent of GDP in 2000. Kenya’s chief manufacturing activities are food processing and the production of beverages, tobacco, footwear, textiles, cement, metal products, paper, and chemicals.

Kenya currently faces a multitude of problems. These include a stagnating economy, growing political unrest, a huge budget deficit, high unemployment, a substantial balance of payments problem, and a stubbornly high population growth rate.

With the unemployment rate already at 30 per cent and its population growing, Kenya faces the major task of employing its burgeoning labour force. Yet only 10-15 per cent of seekers land jobs in the modern industrial sector. The remainder must find jobs in the self-employment sector; in the agricultural sector, where wages are low and opportunities are scarce; or join the masses of the unemployed.

In addition to the unemployment problem, Kenya must always be concerned with how to feed its growing population. An increase in population means an increasing demand for food. Yet only 20 per cent of Kenya’s land is arable. This implies that the land must become increasingly productive. Unfortunately, several factors work to constrain Kenya’s food output, among them fragmented landholdings, increasing environmental degradation, the high cost of agricultural inputs, and burdensome governmental involvement in the purchase, sale, and pricing of agricultural output.

For the fiscal year 1995, the Kenyan budget deficit was $362 million, well above the government’s target rate. Dealing with a high budget deficit is a second problem Kenya currently faces. Following the collapse of the East African Common Market, Kenya’s industrial growth rate has declined; as a result the government’s tax base has diminished. To supplement domestic savings, Kenya has had to turn to external sources of finance, including foreign aid grants from Western governments. Its highly protected public enterprises have been turning in a poor performance, thus absorbing a large chunk of the government budget. To pay for its expenses, Kenya has had to borrow from international banks in addition to foreign aid. In recent years, government borrowing from the international banking system rose dramatically and contributed to a rapid growth in money supply. This translated into high inflation and pinched availability of credit.

Kenya has also had a chronic international balance of payments problem. Decreasing prices for its exports, combined with increasing prices for its imports, left Kenya importing almost twice as much as it exported in 2000, at $3,200 million in imports and only $1,650 million in exports. World demand for coffee, Kenya‘s predominant exports, remains below supply. In 2001-01, a dramatic surge in coffee exports from Vietnam hurt Kenya further. Hence Kenya cannot make full use of its comparative advantage in coffee production, and its stock of coffee has been increasing. Tea, another main export, has also had difficulties. In 1987, Pakistan, the second largest importer of Kenyan tea, slashed its purchases. Combined with a general oversupply in the world market, this fall in demand drove the price of tea downward. Hence Kenya experienced both a lower dollar value and quantity demanded for one of its principal exports.

Kenya faces major challenges in the years ahead as the economy tries to recover. Current is expected to be no more than 1 to 2 per cent annually. Heavy rains have spoiled crops and washed away roads, bridges, and telephone lines. Foreign exchange earnings from tourism, once promising, dropped by 40 per cent in the mid-1990s, then suffered again after the August 7, 1998, terrorist bombing of the US embassy in Nairobi. Even more frightening, however, is the prospect of growing hunger as Kenya’s maize (corn) crop has failed to meet rising internal demand and dwindling foreign exchange reserves have to be spent to import food. Corruption is perceived to be so widespread that the International Monetary Fund and World Bank suspended $292 million in loans to Kenyan in the summer of 1997 while insisting on tough new austerity measures to control public spending and weed out economic cronyism. As a result, the economy went into a tailspin, foreign investors fled the country, and inflation accelerated markedly.

Unfortunately, needed structural adjustments resulting form the World Bank—and IMF—induced austerity demands usually take a long time. Whether the Kenyan political and economic system can withstand any further deterioration in living conditions is a major question. Public protests for greater democracy and a growing incidence of ethnic violence may be harbingers of things to come.

Fig 1 Continuum of Economic Systems

Pure Market Pure Centrally Planned Economy

Economy

The US France India China

Canada Brazil Cuba

UK North Korea

Questions

Is the economic environment of Kenya favourable to international business? Yes or no—substantiate.

In the continuum of economic systems (see Fig 1), where do you place Kenya and why?

Case III: LATE MOVER ADVANTAGE?

Though a late entrant, Toyota is planning to conquer the Indian car market. The Japanese auto major wants to dispel the notion that the first mover enjoys an edge over the rivals who arrive late into a market.

Toyota entered the Indian market through the joint venture route, the partner being the Bangalore based Kirloskar Electric Co. Know as Toyota Kirloskar Motor (TKM), the plant was set up in 1998 at Bidadi near Bangalore.

To start with, TKM released its maiden offer—Qualis. Qualis is not a newly conceived, designed, and brought out vehicle. Rather it is the new avatar of Kijang under which brand the vehicle was sold in markets like Indonesia.

Qualis virtually had no competition. Telco’s Sumo was not a multi-utility vehicle like Qualis. Rather, it was mini-truck converted into a rugged all-purpose van. More importantly, Toyota proved that even its old offering, but decked up for India, could offer better quality than its competitor. Backed by a carefully thought out advertising campaign that communicated Toyota’s formidable global reputation, Qualis went on a roll and overtook Tata Sumo within two years of launch.

Sumo sold 25,706 vehicles during 2000-2001, compared to a 3 per cent growth over the previous year, compared to 25,373 of Qualis. But during 2001-2002, it was a different story. Qualis had been clocking more than 40 per cent share of the market. At the end of Sept 2001, Qualis had sold over 25,000 units, compared to Sumo’s 18000 plus.

The heady initial success has made TKM think of the future with robust confidence. By 2010, TKM wants to make and sell one million vehicles per year and garner one-third share of the Indian market.

The firm is planning to introduce a wide range of vehicle—a sub-compact, a sedan, a luxury car and a new multi-utility vehicle to replace Qualis. A significant percentage of the vehicles will be exported.

But Toyota is not as lucky in China. Its strategy of ‘late entry’ in China seems to have back fired. In 2005, it sold just 1,83,000 cars in China, the fastest growing auto market in the world. Toyota ranks ninth in the market, far behind Volkswagen, General Motors, Hyundai and Honda.

Toyota delayed producing cars in China until 2002, when it entered a joint venture with a local company, the First Auto Works Group (FAW). The first car manufactured by Toyota-FAW, the Vios, failed to attract much of a market, as, despite its unremarkable design, it was three times as expensive as most cars sold in China.

Late start was not the only problem. There were other lapses too. Toyota assumed the Chinese market would be similar to the Japanese market. But Chinese market, in reality, resembled the American market.

Sales personnel in Japan are paid salaries. They succeeded in building a loyal clientele for Toyota by providing first-class service to them. Likewise, most Japanese auto dealers sell a single brand, thereby ensuring their loyalty to it. Japan is a relatively a well-knit country with an ethnically homogeneous population. Accordingly, Toyota used nationwide advertising to market its products in its home country.

But China is different. Sales people are paid commissions and most dealers sell multiple brands. Obviously, loyalty plays little role in motivating either the sales staff or the dealers, who will ignore a slow selling product should a more profitable one turn up. Besides, China is a large, diverse country. A standardised ad campaign will not do. Luckily, Toyota is learning its lessons.

Competition in the Chinese market is tough, and Toyota’s success in reaching its goal of selling a million cars a year, by 2010, is uncertain. But, its chances are brighter as the company is able to transfer lessons learned in the American market to its operations in China.

Questions

Why has the ‘late corner’s strategy’ of Toyota failed in China, though it succeeded in India?

Why has Toyota failed to capture the Chinese market? Why is it trailing behind its rivals?

CASE: IV DELVING DEEP INTO USER’S MIND

Whirlpool is an American brand alright, but has succeeded in empowering the Indian housewife with just the tools she would have designed for herself. A washing machine that doesn’t expect her to get ‘ready for the show’ (Videocon’s old jingle), nor adapt her plumbing, power supply, dress sense, values, attitudes and lifestyle to suit American standards.

That, in short, is the reason that Whirlpool White Magic, in just three years since its launch in 1999, has become the choice of the discerning Indian housewife. Also worth noting is how quickly the brand’s sound mnemonic, ‘Whirlpool, Whirlpool’, has established itself.

Whiteboard beginning

As a company, the US-based white goods major Whirlpool had entered India in 1989, in a joint venture with the TVS group. Videocon, which had pioneered washing machines in India, was the market leader with its range of low-priced ‘washers’ (spinning tubs) and semi-automatic machines, which required manual supervision and some labour. The brand’s TV commercial, created by Pune-based SJ Advertising, has evoked considerable interest with its jingle (‘It washes, it rinses, it even dries your clothes, in just a few minutes…and you’re ready for the show’). IFB-Bosch’s front-loading, fully automatic machines, which could be programmed and left to do their job, were the labour-free option. But they were considered expensive and unsuited to Indian conditions. So Videocon faced competition from me-too machines such as BPL-Sanyo’s. TVS Whirlpool was something of an also-ran.

The market’s sophistication started rising in the 1990s and there was a growing opportunity in the price-performance gap between expensive automatics and laborious semi-automatics. In 1995, Whirlpool gained a majority control of TVS Whirlpool, which was then renamed Whirlpool Washing Machines Ltd (WMML). Meanwhile, the parent bought Kelvinator of India, and merged the refrigerator business in 1996 with WMML to create Whirlpool of India (WOI), to market both fridges and washing machines. Whirlpool’s ‘Flexigerator’ fridge hit the market in 1997. Two years later, WOI launched its star White Magic range of washing machines.

Whitemagic was late to the market, but WOI converted this to a ‘knowledge advantage’ by using the 1990s to study the Indian market intensely, through qualitative and quantitative market research (MR) tools, with the help of IMRB and MBL India. The research team delved deep into the psyche of the Indian housewife, her habits, her attitude towards life, her schedule, her every day concerns and most importantly, her innate ‘laundry wisdom’.

If Ashok Bhasin, vice-president marketing, WOI, was keen on understanding the psychodynamics of Indian clothes washing, it was because of his belief that people’s attitudes and perceptions of categories and brands are formed against the backdrop of their bigger attitudes in life, which could be shaped by broader trends. It was intuitive, to begin with, that the housewife wanted to gain direct control over crucial household operations. It was found that clothes washing was the daily activity for the Indian housewife, whether it was done personally, by a maid, or by a machine.

The key finding, however, was the pride in self-done washing. To the CEO of the Indian household, there was no displacing the hand wash as the best on quality. And quality was to be judged in terms of ‘whiteness’. Other issues concerned water consumption, quantity of detergent used, and fabric care—also something optimized best by herself. A thorough wash, done with gentle agility, was what the magic was all about.

That was the break-through insight used by Whirlpool for the design of all its washing machines, which adopted a ‘1-2, 1-2 Hand Wash Agitator System’ to mimic the preferred handwash technique. With a consumer so particular about washing, one could expect her to be value-conscious on other aspects too. Sure enough, WOI found the housewife willing to pay a premium for a product designed the way she wanted it. Even for a fully automatic, she wanted a top-loader; this way, she doesn’t fear clothes getting trapped in if the power fails, and retains the ability to lift the shutter to take clothes out (or add to the wash) even while the machine is in the midst of its job.

The target consumer, defined psychographically as the Turning Modernist (TM), was decided upon only after the initial MR exercise was concluded. This was also the stage at which the unique selling proposition (USP)—‘whitest white’—was thrashed out.

WOI first launched a fully automatic machine, with the hand-wash agitator. Then came the deluxe model with a ‘hot wash’ function. The product took off well, but WOI felt that a large chunk of the TM segment was also budget-bound. And was quite okay with having to supervise the machine. This consumer’s identity as a ‘home-maker’ was important to her, an insight that Whirlpool was using for the brand overall, in every product category.

So WOI launched a semi-automatic washing machine, with ‘Agisoak’ as a catchword to justify a 10—15 per cent premium over other brand’s semi-automatics available in India.

The advertising, WOI was clear, had to flow from the same stream of reasoning. It had to be responsive, caring, modern, stylish, and warm, and had to portray the victory of the Homemaker. FCB-Ulka, which had bagged Whirlpool’s account in March 1997 from contract (in a global alignment shift), worked with WOI to coin the sub-brand Whitemagic, to break into consumer mindspace with the whiteness proposition.

The launch commercial on TV, in August 1999, scored a big success with its ‘Whirlpool, Whirlpool’ jingle…and a mother’s fantasy of her daughter’s clothes wowing others. A product demonstration sequence took the ‘1-2, 1-2’ message home, reassuring the consumer that the wash would be just as good as that of her own hand. The net benefit, of course, was an unharried home life.

Second Wave

Sadly, the Indian market for washing machines has been in recession for the past two years, with overall volumes declining. This makes it a fight for market share, with the odds stacked against premium players.

Even though Whirlpool has sought to nudge the market’s value perception upwards, Videocon remains the largest selling brand in volume terms with its competitively priced machines. Washers have been displaced by semi-automatics, which are now the market’s mainstay (in the Rs 7,000-12,000 price range). In fact, these account for three-fourths of the 1.2 million units the Indian market sold in 2000. With a share of 17 per cent, Whirlpool is No. 2 in this voluminous segment.

Whirlpool’s bigger success has been in the fully automatic segment (Rs 12,000-36,000 range). This is smaller with sales of 177,600 units in 2000, but is predicted to become the dominant one as Indian GDP per head reaches for the $1,000 mark. With a 26 per cent share, Whirlpool has attained leadership of this segment.

That places WOI at the appropriate juncture to plot the value curve to be ascended over the new decade.

According to IMRB data, Whirlpool finds itself in the consideration set of 54 per cent of all prospective washing machine buyers, and has an ad recall of close to 85 per cent. This indicates the medium-term potential of Whitemagic, a Rs20.5 crore on a turnover of Rs1,042.8 crore, one-fifth of which was on account of washing machines.

The innovations continue. Recently, Whirlpool has launched semi-automatic machines with ‘hot wash’. The brand’s ‘magic’ isn’t showing signs of wearing off either. The current ‘mummy’s magic’ campaign on TV is trying to sell Whitemagic as a competent machine even for heavy duty washing such as ketchup stains on a white tablecloth.

The Homemaker, of course, remains the focus of attention. And she remains as vivacious, unruffled, and in control as ever. The attitude: you can sling the muckiest of stuff on to white cloth, but sparkling white is what it remains for its her hand that’ll work the magic, with a little help from some friends… such as Whirlpool.

Questions

What product strategy did WOI adopt? And why? Global standardisation? Local customisaton?

What pricing strategy did WOI follow? What, according to you, could have been the appropriate strategy?

What lessons can other white goods manufacturers learn from WOI?

CASE V: CONSCIENCE OR COMPETITIVE EDGE

The plane touched down at Mumbai airport precisely on time. Olivia Jones made her way through the usual immigration bureaucracy without incident and was finally ushered into a waiting limousine, complete with uniformed chauffeur and soft black leather seats. Her already considerable excitement at being in India for the first time was mounting. As she cruised the dark city streets, she asked her chauffeur why so few cars had their headlights on at night. The driver responded that most drivers believed that headlights use too much petrol! Finally, she arrived at her hotel, a black marble monolith, grandiose and decadent in its splendour, towering above the bay.

The goal of her four-day trip was to sample and select swatches of woven cotton from the mills in and around Mumbai, to be used in the following season’s youth-wear collection of shirts, trousers, and underwear. She was thus treated with the utmost deference by her hosts, who were invariably Indian factory owners or British agents for Indian mills. For three days she was ferried from one air-conditioned office to another, sipping iced tea or chilled lemonade, poring over leather-bound swatch catalogues, which featured every type of stripe and design possible. On the fourth day, Jones made a request that she knew would cause some anxiety in the camp. “I want to see a factory,” she declared.

After much consultation and several attempts at dissuasion, she was once again ushered into a limousine and driven through a part of the city she had not previously seen. Gradually, the hotel and the Western shops dissolved into the background and Jones entered downtown Mumbai. All around was a sprawling shantytown, constructed from sheets of corrugated iron and panels of cardboard boxes. Dust flew in spirals everywhere among the dirt roads and open drains. The car crawled along the unsealed roads behind carts hauled by man and beast alike, laden to overflowing with straw or city refuse—the treasure of the ghetto. More than once the limousine had to halt and wait while a lumbering white bull crossed the road.

Finally, in the very heart of the ghetto, the car came to a stop. “Are you sure you want to do this?” asked her host. Determined not be faint-hearted, Jones got out the car.

White-skinned, blue-eyed, and blond, clad in a city suit and stiletto-heeled shoes, and carrying a briefcase, Jones was indeed conspicuous. It was hardly surprising that the inhabitants of the area found her an interesting and amusing subject, as she teetered along the dusty street and stepped gingerly over the open sewers.

Her host led her down an alley, between the shacks and open doors and inky black interiors. Some shelters, Jones was told, were restaurants, where at lunchtime people would gather on the rush mat floors and eat rice together. In the doorway of one shack there was a table that served as a counter, laden with ancient cans of baked beans, sardines, and rusted tins of fluorescent green substance that might have been peas. The eyes of the young man behind the counter were smiling and proud as he beckoned her forward to view his wares.

As Jones turned another corner, she saw an old man in the middle of the street, clad in a waist cloth, sitting in a large bucket. He had a tin can in his hand with which he poured water from the bucket over his head and shoulders. Beside him two little girls played in brilliant white nylon dresses, bedecked with ribbons and lace. They posed for her with smiling faces, delighted at having their photograph taken in their best frocks. The men and women around her with great dignity and grace, Jones thought.

Finally, her host led her up a precarious wooden ladder to a floor above the street. At the top Jones was warned not to stand straight, as the ceiling was just five feet high. There, in a room not 20 feet by 40 feet, 20 men were sitting at treadle sewing machines, bent over yards of white cloth. Between them on the floor were rush mats, some occupied by sleeping workers awaiting their next shift. Jones learned that these men were on a 24-hour rotation, 12 hours on and 12 hours off, every day for six months of the year. For the remaining six months they returned to their families in the countryside to work the land, planting and building with the money they had earned in the city. The shirts they were working on were for an order she had placed four weeks earlier in London, an order of which she had been particularly proud because of the low price she had succeeded in negotiating. Jones reflected that this sight was the most humbling experience of her life. When she questioned her host about these conditions, she was told that they were typical for her industry—and most of the Third World, as well.

Eventually, she left the heat, dust and din to the little shirt factory and returned to the protected, air-conditioned world of the limousine.

“What I’ve experienced today and the role I’ve played in creating that living hell will stay with me forever,” she thought. Later in the day, she asked herself whether what she had seen was an inevitable consequence of pricing policies that enabled the British customer to purchase shirts at £12.99 instead of £13.99 and at the same time allowed the company to make its mandatory 56 percent profit margin. Were her negotiating skills—the result of many years of training—an indirect cause of the terrible conditions she has seen?

Once Jones returned to the United Kingdom, she considered her position and the options open to her as a buyer for a large, publicly traded, retail chain operating in a highly competitive environment. Her dilemma was twofold: Can an ambitious employee afford to exercise a social conscience in his or her career? And can career-minded individuals truly make a difference without jeopardising their future? Answer her.

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