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powerofpodcast · 4 years ago

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Strategies for effective internal and external communication

Even before the pandemic hit, an email glut post a holiday and work-related phone calls during a weekend were a very real prospect for busy executives all over the world. The pandemic has blurred the line between work and life even further and cluttered our inboxes and our Mindspace with non-stop reminders about deadlines. A recent Timbre podcast addressed this issue of the never-ending threads of communication that keep us tied even when we are supposed to be not working.

Living off the grid may not be a practical idea for everyone, however as the podcast suggested, we can all read up on ideas simplifying internal and external communication, learn about the negative side effects of an overworked brain and manage personal time and company time better.

Here are some of the suggestions that the Timbre podcast gave to not get overwhelmed by the barrage of notifications that seem to have become the order of the day. Acknowledge the problem As Timbre said, it is not normal to never have a moment away from your phone or laptop. Learn to demarcate work time and leisure time by managing both efficiently because if you don’t, your mental and physical health will suffer. Information and communication overload is bad for your health so mark irrelevant posts as spam and answer the ones that need attention during work hours. Mute notifications post-work hours and if you are habitually required to be available after a workday, request a mental health break because most companies, including Timbre, are sensitive to the individual needs of their employees. Figure out what is causing the most amount of stress to you on a daily basis and address the issue because chronic stress can lower immunity, and even lead to high blood pressure and increase episodes of anxiety and depression. Work-life balance is possible to achieve so work towards it. Constant multitasking isn’t healthy Burn-outs occur when we don’t stop working or thinking. Plan your day to include device-free time when you are not checking your email or answering phone calls. As Timbre pointed out, even employers are realizing that productivity levels decrease when employees are made to keep aside big chunks of time to only discuss work rather than to actually get on with work.

Team managers are now thinking about how employees can do more in less time rather than spend most of their time answering calls and responding to emails. Streamlining internal communication is now an essential aspect of company productivity. Unclear instructions, needless updates and meetings without goal setting, actionable takeaways, and a clear purpose are time gobblers that neither companies nor employees benefit from.

Simplify, simplify

One way to limit stress while communicating internally is to not bury others under multiple attachments, excel sheets, and complicated processes when a simple email or group message can serve the same purpose and save time, says Timbre. The cardinal rule of effective communication is clarity and many a time, those you are communicating with will respond with quick responsiveness if they know what is expected of them, by when, and in which format. On their part, employees can make it a point to answer important emails when they receive them or in order of urgency and then focus on getting actual work done. Work out a method of communication management that is simple and easy to remember. Do deep cleaning It is important to not drop communication balls at work so set aside sometime every week to make sure that your inbox has no pending emails with unattended tasks. Use automation tools, unsubscribe from unwanted lists, use messaging apps for quick clarifications rather than sending long laborious emails, pin important messages and delete all unnecessary files in your drive to save precious memory. Observe email protocol Know when to CC or BCC someone at work because you don’t want to waste time that is not yours to waste. Use clear language, double-check for errors and ambiguity and be clear and concise. Don’t leave colleagues and team leaders guessing about where you stand with a project or an assignment. Respond promptly when needed and log out when getting work done is more important than keeping track of notifications. Set an automatic reply when you are busy working so people who email you during this period, know when you will revert. Be reachable during emergencies and quickly act on feedback. Keep your communication free of jargon and leave no room for misunderstanding. Think of new communication strategies Companies can make sure that all their employees are on the same page by publishing a monthly newsletter about company developments, important milestones, and an overview of achievements by teams and individuals. Make space for employees to share their experiences and be heard and they will be happier and more productive.

#internal communication #podcast #employerbranding #content #audiobook #communication #employeeinduction

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powerofpodcast · 4 years ago

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Do’s and Don’ts that can make and mar a recruitment strategy

Timbre Media works with multiple clients and caters to their diverse content needs via podcasts, employee engagement programmes and a lot more. One common question, we have learnt, that every company faces is how to source and retain the best possible talent. What is the best way to strategise talent acquisition?

Is employer branding the answer?

Here is what experts say. Increasing advertising spend to amplify recruitment ads may not be the best solution because the old ways of communication have become more or less obsolete. A lot depends today on how a company is perceived and talked about in the corporate space and beyond it by peers as well as prospective employees. Talking about what sets you apart is not enough. Walking your talk is. When a company is inclusive, boldly innovative, comfortable with constant evolution, appreciative of fresh ideas and has a reputation of being fair, it automatically becomes a talent magnet.

One way to get this point across is to consistently project what your company stands for, its achievements, its human equity, goodwill and unique HR policies so that a positive, aspirational narrative is established even without costly ad campaigns.

Tell your story with honesty

Most of the companies we engage with, have a unique brand communication style but all of them have one thing in common. They tell their stories with honesty. A brand story cannot be spun out of thin air. It has to be based on milestones, client and employee testimonies and a work culture that stands out and speaks for itself. Successful companies are built with authentic mission statements and honest stocktaking. Toxic work environments cannot retain or nurture talent and even if they are successful, the narrative around the brand gets tainted. This will ultimately also affect the talent the company will attract. Transparency in internal and external communication about core purpose and values, is another key quality of every talent heavy company.

Let your employees take the centerstage

Prospective employees want to know whatyour existing employees feel about working for you. So let them tell their story and yours wherever and whenever possible. Tangible examples of a great work culture are the best brand endorsements and will draw the right talent to you.

Use social media intelligently

Most young job aspirants do their homework about companies they want to work for. One simple way to figure what a company stands for is by exploring its social media presence. Is it young in spirit or old-fashioned in its communication style? Does it celebrate and engage its employees, is democratic or has a monolithic leadership style? All of these questions can be answered most of the time by studying a company's social media communication model.

Whether you choose to be formal or informal, information centric or focused on human stories, the point is to connect with the kind of people you want to attract as employees and clients. Is your social media delivering what you want it to? Who is engaging with it and who is not, are all important questions you should be able to answer.

Deal with online feedback professionally

A single negative social media review can often impact a business or a brand’s image. Every company faces this challenge at some point. The important thing is to have a brand communication strategy in place that can rebut, answer or address the feedback in a professional and articulate way. How you deal with criticism, whether fair or unjustified, also establishes what your brand is made of. Some of the youngest start-ups often have the smartest and the wittiest responses to unfair reviews and score big with their target audience.

Seek genuine connections

Companies that try too hard to paint a positive picture often sound monotonous to young job aspirants. You must of course be selective about what you want to share in a public space but remember that people want nothing more than to be inspired and to connect and identify with a story that makes them want to do more and be more. So share some of your struggles that came before the triumphs and the lessons you learnt along the way. Be it via videos, photos, blogs and other forms of messaging, show what sets you apart from other companies, seek genuine connection and you will find it. And the kind of people who are a right fit for you, will show up.

Identify who you are speaking to

As a brand, you are reaching out to future employees as well as prospective clients. Tailor your communication for both audiences, differently. Or find a communication strategy that can speak to both and get them interested in your brand for different reasons. Why would a client want to hire your services? Why would someone want to work with you? If your communication strategy can answer both these questions successfully, your brand will find its community in the truest sense of the word.

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#employerbranding #EmployeeInduction #employee recruitment #employer branding podcast #employer

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