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profile-234 · 3 months ago

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Why Quartz Countertops Are the Best Investment for Your Home

When it comes to home improvement, one of the smartest investments you can make is upgrading your countertops. Whether you're remodeling your kitchen or bathroom, choosing the right material can elevate the overall look of your space and add significant value to your home. Among the many options available, quartz countertops stand out as one of the best choices. Let’s dive into why quartz is the ultimate investment for your home.

Durability You Can Count On

Quartz countertops are known for their exceptional durability. Made from a mix of natural quartz crystals and resin, they create a non-porous surface that resists staining, scratching, and chipping better than most other countertop materials. Unlike granite or marble, quartz doesn’t require regular sealing to maintain its appearance, making it a low-maintenance option that still delivers high performance. If you’re looking for a countertop that can withstand the hustle and bustle of daily life—whether it’s cooking, cleaning, or even kids doing homework—quartz is up to the task.

Timeless Aesthetic Appeal

One of the best features of quartz is its variety of colors and patterns. Whether you prefer a classic, clean look with whites and neutrals, or a more dramatic and bold design with rich veining, quartz can suit any style or preference. The surface can be crafted to mimic the look of expensive stones like marble or granite, but with the added benefit of being more durable and easier to care for. This versatility allows quartz countertops to complement both traditional and modern interiors, making them a timeless choice for homeowners who want their kitchen or bathroom to stay stylish for years to come.

Eco-Friendly Option

In today’s world, being mindful of the environment is more important than ever. Quartz countertops are made from a combination of natural quartz, a sustainable material, and resins that are designed to last a long time. Many manufacturers are committed to reducing their environmental impact by using recycled materials and eco-friendly practices in the production process. This makes quartz not only a practical choice for homeowners but also an environmentally conscious one.

Increased Home Value

Quartz countertops are an investment that pays off when it comes time to sell your home. Because of their durability, aesthetic appeal, and low-maintenance nature, homes with quartz countertops often have higher resale values. Potential buyers are likely to be drawn to a home with quartz surfaces, knowing that they won’t have to worry about constant upkeep or replacement. By choosing quartz, you’re adding lasting value to your property, making it a wise financial decision.

Low Maintenance and Easy to Clean

Unlike granite or marble, which need sealing every year to prevent stains and moisture absorption, quartz countertops are incredibly easy to maintain. Since they are non-porous, liquids and oils won’t seep into the surface, making cleaning a breeze. A quick wipe with soap and water is usually enough to keep your countertops looking fresh and new. You won’t need to invest in expensive cleaning products or spend time applying sealers—making quartz a convenient and hassle-free option for busy homeowners.

Why Choose JIREH Stone & Marble LLC for Your Quartz Countertops

If you’re ready to transform your home with the beauty and durability of quartz countertops, look no further than JIREH Stone & Marble LLC in Berkeley, MO. With years of experience in stone fabrication, JIREH Stone & Marble offers top-quality quartz countertop services that can bring your vision to life.

Their team is dedicated to providing personalized services that meet your specific needs and preferences. Whether you’re remodeling your kitchen, upgrading your bathroom, or building your dream home, JIREH Stone & Marble will help you select the perfect quartz countertop that suits your style and budget.

What sets them apart is their attention to detail and commitment to customer satisfaction. They work with you every step of the way, from selecting the right slab of quartz to professional installation. Their expertise ensures that your countertops will not only enhance the aesthetics of your space but also stand the test of time.

In conclusion, quartz countertops are the best investment for your home due to their durability, timeless beauty, low-maintenance requirements, and increased home value. When you’re ready to upgrade your space with the best, JIREH Stone & Marble LLC is the company you can trust for top-notch quartz countertop services.

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kidsfurnitureshopsindelhi2 · 8 months ago

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Benefits of a Scandi Study Chair for Kids

Choosing the right furniture for your child’s study area is crucial for their Comfort, Health, and Productivity. One popular choice among parents today is the Scandinavian (Scandi) study chair. Known for its basic design, functionality, and easy to use features, a Scandi study chair offers numerous benefits for children. In this blog, we will explore these benefits and discuss why investing in a Scandi study chair is a smart choice for your child’s study space, especially if you're looking for quality kids furniture in Delhi.

Comfort Design

The ergonomic design of a Scandi study chair is one of its most significant advantages. These chairs are designed to provide proper support to a child’s growing body, encouraging good posture. The adjustable features ensure that the chair can be tailored to fit the child perfectly, preventing discomfort and reducing the risk of developing musculoskeletal issues.

Enhanced Comfort

Comfort is paramount when it comes to study furniture. A comfortable chair can make a big difference in how long a child can stay focused and engaged in their tasks. Scandi study chairs often come with cushioned seats and backrests that provide ample support without sacrificing comfort. This is particularly important for children who spend long hours studying or doing homework.

Attractive Lobby

Scandinavian design is known for its clean lines, simplicity, and elegance. A Scandi study chair adds a touch of sophistication to any study area, making it more inviting and appealing. The neutral color palettes and sleek designs blend seamlessly with various types of preschool furniture in Delhi, creating a harmonious and aesthetically pleasing environment for your child to learn in.

Durability and Quality

Investing in a Scandi study chair means investing in quality. These chairs are typically made from high-quality materials that ensure durability and longevity. This makes them a cost-effective choice in the long run, as they can withstand the wear and tear of everyday use by active children.

Promotes Focus and Productivity

A well-designed study space can significantly impact a child’s ability to concentrate and be productive. The ergonomic features and comfort of a Scandi study chair help create an environment that is conducive to learning. When children are comfortable and well-supported, they are more likely to stay focused on their tasks, leading to better academic performance.

Creativity

Scandi study chairs are versatile and can be used in various settings, from home study areas to educational institutions. Whether you are setting up a study corner at home or furnishing a classroom, these chairs are a perfect fit.

Eco-Friendly Options

Many Scandinavian furniture manufacturers prioritize sustainability and eco-friendly practices. By choosing a Scandi study chair, you are also supporting environmentally responsible production methods. This is an added benefit for parents who are conscious about the impact of their purchases on the environment.

Encourages Independence

A Scandi study chair is designed to be user-friendly and adjustable, allowing children to adjust the chair themselves. This encourages independence and helps children learn to take responsibility for their own comfort and study habits. It’s a small but significant step towards fostering a sense of autonomy in your child.

Complements Luxurious Nursery Furniture

If you have invested in luxurious nursery furniture in Delhi, a Scandi study chair will fit right in. The delicate design and high-quality materials of these chairs complement upscale furniture pieces, creating a clean, attractive look in your child's room.

Conclusion

Incorporating a Scandi study chair into your child's study area offers numerous benefits, from improved ergonomics and comfort to enhanced focus and productivity. These chairs are not only functional but also stylish and durable, making them an excellent investment for any home or educational setting. Whether you are looking for preschool furniture in Delhi,or play school furniture in Delhi, a Scandi study chair is a versatile and valuable addition to your child's learning environment.

By choosing a Scandi study chair, you are ensuring that your child has the best possible support for their studies, helping them to thrive academically and develop healthy study habits that will benefit them for years to come.

#kidsroomdecorindelhi #kidsfurniturestoreindelhi

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kidsfurnitureindelhi · 1 year ago

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Benefits of a Scandi Study Chair for Kids

Comfort Design

Enhanced Comfort

Attractive Lobby

Durability and Quality

Promotes Focus and Productivity

Creativity

Eco-Friendly Options

Encourages Independence

Complements Luxurious Nursery Furniture

Conclusion

#kidsfurnitureindelhi

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mechanicalexpts-blog · 7 years ago

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Environmentally Conscious Design and Manufacturing Homework Assignment Help

Environmentally Conscious Design and Manufacturing is an essential part of manufacturing that includes the social and technological aspects of the design, synthesis, processing, and use of products in continuous or discrete manufacturing industries. Environmentally conscious technologies and design practices will allow manufacturers to minimize waste and to turn waste into a profitable product. MechanicalAssignmentExperts.com assures for the best quality Compliance of your Environmentally Conscious Design and Manufacturing Assignment help. We take deep consideration for all those who seek Environmentally Conscious Design and Manufacturing problem solution and offer them best kind of Environmentally Conscious Design and Manufacturing project help. To help our Endeavour to deliver the quality service we have come up with the online chat support to keep the Environmentally Conscious Design and Manufacturing Students in constant touch of the experts.

#Environmentally Conscious Design and Manufacturing Homework help Environmentally Conscious Design and Manufacturing Help

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2dtcnjspring · 5 years ago

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Color Systems and Associations

Color Systems How color is created depends on where it will be seen and how a communications piece will be produced. The most popular color systems are RGB and CMYK.

RGB Is an additive color system that uses the base colors red, green, and blue to produce a wide variety of colors. In the RGB palette white is the additive combination of all the primary colors and black is produced by the absence of light. Screen and display based design, TV’s video screens, monitors, mobile devices and cameras all use RGB color system.

CMYK Is a four-color subtractive process which includes the color cyan, magenta, yellow and black. The process is considered “subtractive” because the inks used in printing subtract or mask background (usually the white of the paper) using a halftone dot pattern.

CMYK is used in offset lithography and in most cases designers change all graphics and imagery to CMYK before sending files to a printer.

The Pantone Color Matching System Is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.

One such use is standardizing colors in the CMYK process. A majority of the world’s printed material is produced using the CMYK process, and there is a special subset of Pantone colors that can be reproduced using CMYK .

The Pantone system also allows for many special colors to be produced, such as metallics and fluorescents. While most of the Pantone system colors are beyond the printed CMYK gamut, it was only in 2001 that Pantone began providing translations of their existing system with screen-based colors.

Color as Provocateur

Color can inspire and tease. It can make us laugh and provoke a response viewer. Throughout history, color has been used for political agitation, and as a tool for dissent. Revolutions, countries, and even political parties are often associated with particular hues.

Yet the same color can have different meaning in different situations. Both Communism and the US Republican party are associated with the color red, even though these groups have radically different ideals and goals.

Since color takes on meaning through context and repeated use, certain movements may choose to adopt specific colors. The environmental movement has used “green” so often that the color has become linguistic shorthand unto itself.

Ecology Now poster, offset lithograph, 1970.

Color and Psychology Color imparts meaning and evokes emotion. A person’s response to color and tone can help determine how information is understood and can affect whether a viewer likes an artwork and if a consumer buys a product or uses a client’s service.

Scientists and psychologists have studied the relationship between people’s conscious and subconscious perception of color and their associated meanings.

Map of California drought conditions published July 2014 on Bloomberg News

Mood and symbolism Color affects mood and behavior. It can change how we perceive an artwork, image or product. As much as 80% of our sensory perception is determined by sight, so what we see is paramount to our understanding of the world around us.

“Ever since our argument I’ve been blue”

“I saw red when you lied to me”

“I was green with envy when I saw their new house”

These statements are emotional. They expressed an emotional reaction and somehow a color reference makes the meaning clearer, because color appeals to our emotions and feelings. Color can create an atmosphere to which we respond.

warm colors like yellow oranges and reds instinctively give a feeling of warmth and evoke happy cheerful reactions. Cool colors like greens and blues are automatically associated with quieter less outgoing feelings and can express melancholy or depression.

The power of color to evoke and emotional response is undeniable. The contacts or situation artist creates any composition determines whether the effect is inventive or merely a cliché.

Given the importance of sight and the prevalence of color in the natural world, it is not surprising that humans come to ascribe meaning to particular hues and color relationships.

Red is often considered a color of Love or Passion but also anger.

Consider how color is being used in the two advertisements below. How do they make you feel? What do the color tell us?

Culture and Place Culture and geographical location affects people’s perception and understanding of color. Even our way of describing color is determined by where we come from. Terms for red, green, yellow, and blue are part of almost every spoken language . How people perceive hues and the meanings that are ascribed to particular colors may be culturally significant but are not necessarily universal.

In the US the typical wedding color is white however, in and asian country white is a color associated with death and funerals.

Associated Meaning & Color Symbolism When used correctly, cultural associations and meaning can help convey a message and put a viewer at ease or, depending on an artists intent, ill at ease. How people understand content is going to depend on their age, gender, wealth, and country of origin. These factors may alter whether one has a negative or positive associations to the colors used in a composition.

“I caught him red-handed”

“I told her a little white lie”

“Don’t worry he’s true blue”

We frequently utter statements That employ color references to describe character traits or human behavior. These color references are symbolic. The above statements symbolize abstract concepts or ideas: Fidelity sin and innocence. These colors do you not stand for tangible things rather they represent mental conceptual qualities. symbolic colors are generally learned and shift from culture to culture. Different eras and different cultures and then different color symbols.

Take for examples the idea of nature which most people associate with the color green. Perhaps they envision a serene green landscape of hills covered in trees. In the picture below green is used to convey living nature the color is sharp, bright and warm.

Green is used in the image below to also portray nature but to a much different effect. The green in this post apocalyptic landscape is murky, a tone of green and cold.

Up until recently, black was taboo for food packaging - now it may suggest a premium product like above.

White in our culture represents purity and innocence but we also use it for the face of killers in slasher movies where the body count is usually associated with women that loose their innocence. In slasher movies the victims are usually women that have intimate relations.

Classwork

*Class exercises are due on your tumblr by Sunday 11:59PM on 4/5/2020.*

CMYK digital exercises in Illustrator I would like for you all to make a series of digital works using Illustrator and specifically only using the CMYK color setting to alter color. For each exercise you are not to use any preselected color available to you in Illustrator. You must manually make the color through the color tool in the upper left corner of the program workspace.

When you first open the tool it will look like the image below. Click on the small double arrows to the left of the word “color” and the image will change to reveal a CMYK slider.

Use the slider to create the colors you need for the following exercises.

Exercise 1

Create five small color squares of colors as preselected color options in Illustrator. (see below)

Directly below use the CMYK slider to create corresponding grey tones for each color. (Finished example below). Screen shot this work or save and post on your tumblr.

Exercise 2

Create three variations of perceptually mixed colors using your shape tool and color slider. Again, you must use the CMYK slider to create the colors. (Example below) Make sure each perceptual mixing of color utilizes different colors and a range of colors. Experiment and see how you can create the illusion of transparency. This means you will be using the CMYK slider to create what you think the mixed color/the new color would be. The parent colors will remain the same and the new baby color will be chosen by you from the slider (you can not use the opacity slider for this exercise). This means for each mixture you create, you will be making 3 separate shapes and using the third to overlap the two originals. You do not need to use squares - they can be any shape you would like. Screen shot this work or save and post on your tumblr.

Exercise 3 - Bezold Effect

The Bezold effect is an optical illusion, named after Wilhelm von Bezold, who discovered that a color may appear different depending on its relation to adjacent colors. He found that the entire appearance of his design would change by substituting a different color for the color that occupied a large area of the design.

Create a design (it can be very simple) in which the perceived hues used are altered by changing one dominant hue. 1. Create a design in Illustrator. 2. For your design you are going to change the dominant color. 3. You can change the color in a number of ways, by changing the hue, the value, or the intensity.

Homework

Create an image (digital and/or hands on) that accounts for your cultural or subculture associations and ethnic background, use color in the various ways that were discussed in class. Post on blog, in addition write up a one page explanation (300 words) of the use of your color and how you are thinking and using color in your image. (post on blog)

Questions to help with your 1 page explanation

Why did you choose your colors, what do they relate to, culturally, ethically, etc? Is this an apparent use of color or is this significant to only you? If your design choices are based solely on you how can you expand them to serve a larger audience?

Student Examples

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coldstreams · 5 years ago

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Energy: Should you buy carbon offsets, an EV or solar PV to reduce your environmental impact? It depends.

Some people think they should buy carbon offsets to reduce their environmental impact.

Others think that by switching to an EV, they will reduce their CO2-emissions.

And of course, some think that installing solar PV panels, they will cut their CO2-emissions.

The reality is far more complicated.

Does your electrical utility source most of its electricity from fossil fuels?

Do not buy an EV. Install solar PV panels instead.

If you live in area where all or most of the local electrical utility’s power comes from burning coal, oil or natural gas, then your purchase of an EV will yield a minimal CO2-emissions reduction (and may result in producing more CO2 when the vehicle’s lifetime energy use, half of which typically comes from its manufacture, is included, as it must be).

Installing solar panels will directly reduce your use of their fossil-fuels. Buying solar panels is a more effective first step. Although this too “depends”. If you live in a location beset by endless cloudiness, then you might have to double the solar PV investment to a cost prohibitive level.

If you already drive a relatively fuel efficient vehicle, the best possible choice for the environment is to keep driving that vehicle as long as possible. That’s because of the large amount of energy consumed during the manufacturing of vehicles (for many fuel efficient vehicles, their largest consumption of energy and production of CO2 was when the vehicle was made – not while it is being driven.)

If you replace your existing vehicle with an EV, think through the details.

You either sell your vehicle so someone else uses it to emit CO2, or you junk the vehicle, thereby throwing all the energy used during the manufacturing of the vehicle. The more fuel efficient your existing vehicle is, the larger the percent of lifetime energy was used during its manufacture.

You then buy a new EV, which consumes large amounts of energy in sourcing its raw materials, transporting sub assemblies between factories and vendors, manufacturing and delivering the vehicle. All so you can decrease your usage of gasoline while increasing your local utilities burning of coal, oil or gas and increasing their CO2 emissions!

Details matter!

Does most of your electrical utility power come from “green” energy?

If you live in an area where your local electrical generation comes all or mostly from “green” power such as hydroelectric power, then purchasing an EV or plug in hybrid EV will likely reduce your CO2-emissions.

Installing solar PV may have minimal impact on CO2 reduction – and including the panels raw materials, manufacturing, shipment and installation – may even produce more CO2 emissions.

Is your goal virtual signaling and money is no object?

Install solar PV and buy an EV.

Unfortunately, a survey by Volvo found that about 75% of EV buyers today are doing so for virtue-signaling reasons yet, paradoxically this “helps them to feel better about making less environmentally conscious decisions in “other areas of life.”‘

Wow. That last part is revealing and scary – and likely leads to such individuals increasing their CO2-emissions, rather than decreasing – because people have little understanding of the energy inputs or CO2-emission outputs of their choices.

For example, I know some people who drive one or more expensive Tesla EVs – while living in an area where almost all power comes from non-CO2 emitting hydropower. Their use of a Tesla EV has them feeling self righteous even though their CO2 emissions reductions are nil.

Worse, as wealthy individuals, they take a number of airline flights to Europe and Asia for vacation trips. They likely view their use of a Tesla EV as offsetting their airline CO2 emissions -but they are not even close to doing so.

Consequently, virtue signaling choices can lead to increasing CO2 emissions while falsely believing they are acting good for the environment.

What about carbon offsets?

As noted a day ago, the carbon offset field has its own problems with scams. These include paying people not to cut down trees that they had no plans to cut down anyway, as one example.

Undoubtedly, just as Volvo found that EV purchasers are virtue signaling and then using that as an excuse to make worse environmental decisions, the same occurs with purchasing carbon offsets.

Carbon offset purchases also have built in inefficiencies – you need to purchase them through the equivalent of a broker who likely extracts perhaps a 15% royalty for managing the process. That’s 15% that is not accomplishing any CO2-emissions reductions. Does the broker also verify that the underlying “CO2 asset” is doing what they claim its doing? There are costs associated with insuring compliance and scam avoidance.

A FAR BETTER CHOICE THAN BUYING OFFSETS

If living where your electricity comes from coal and fossil fuels, help your neighbors to:

Reduce their energy consumption by eliminating waste. This includes improving home insulation and minimizing electrical usage (such as incandescent lighting). Consider more efficient appliances, especially including refrigerators, freezers and clothes dryers. Add an insulation blanket to water heaters and/or consider replacing with on-demand water heaters.

Help them install or purchase a solar PV system.

If living where your electricity comes from green sources, then instead of installing solar PV, switch to an EV and/or help your neighbors directly to purchase EVs.

These are examples of taking direct actions where you can see the result without going through brokers (carbon offsets) and potentially investing in scams.

Disclaimer

I began making posts about energy and transportation issues because I am interested in EVs. I think they are neat. But as I did my homework, I realized that purchasing an EV is problematic for me in that it would be mostly charged by fossil fuels, and there are very, very few public charging stations within 150-200 miles of where I live, rendering cross country travel difficult, or at least risky. I learned that plug-in hybrid EVs make far more sense for us – but I also learned that environmentally, it is actually better to drive my 2015 Honda Fit getting about 42 mpg for as long as possible. That’s because most people ignore the invisible energy/emissions used/created during their vehicles manufacturing.

Separately, I run a blog on the widespread use of propaganda to influence individuals and the public, called Social Panic. Even before I read Dr. Hans Rosling’s book Factfulness, I was well aware that what we think we know is often untrue. I read his book just before I began looking at EVs and as I did my own reading, I became aware of widespread misconceptions about climate, EVs and solar PV.

While posting items on this blog about energy and transportation, I have simultaneously been writing at Social Panic about the distorted thinking that has resulted from faulty climate communications. Much of that propaganda is back firing and turning people off to understanding the issues and instead causing them to tune out. Many others with far more qualifications than I are also starting to see this problem.

We have reached a state in social media that I call the “culture of perpetual outrage”. Anything anyone says that you may disagree with (even if you beliefs are poorly sourced and even wrong) is grounds for outrage. Consequently, I end every post on climate communications with the following.

tandard Disclaimer Applies: How to Do Climate Communications – Never Cry Wolf

As I previously wrote

The Nature Conservancy should focus on facts of atmospheric CO2 levels rising, land and sea surface temperature anomalies, ice pack changes, ocean Ph and sea level change (IPCC Synthesis Report, Figure SPM.1) – as reported by reputable scientific bodies, but they did not. Instead they went straight for hyperbole and making untrue claims to promote fear and hysteria.

Stick with the facts of CO2 rising, sea level ice and temperature changes, ice mass changes or risk tuning all of us out. Shrill terminology designed to create emotional outrage and responses is a total turn off.

and

The facts are sufficient. The impacts of untrue propaganda hysteria, on the other hand, are to turn off the target completely. We have learned nothing from the parable of the boy who repeatedly cried Wolf!

The propaganda messaging methods in use are leading to public opinions that are not based in facts, logic or evidence. In the U.S. 51% of those aged 18-34 believe humanity may become extinct within 10-15 years, even though there is zero evidence to support such a conclusion. This disconnect between belief and reality risks the potential for major backlash against taking action to reduce CO2-equivalent effects on climate.

Some suggest focusing on solutions and opportunities – instead of unrealistic, dystopian catastrophes designed primarily as click-bait – would be a more effective and positive way forward for climate communications. Instead, we get intense negativity – and falsehoods – that have led to children and adults to seek mental health treatment for induced anxiety.

Personal Notes on Climate Realism

We are taking direct actions to reduce our CO2-equivalent emissions. In late 2019, we are spending $18,000 (before credits) to install a solar PV array that will reduce our home’s annual grid-provided electricity to net zero (likely less). Our utility generates 56% of its electricity by burning coal and 14% by burning natural gas (about half the emissions of coal). Solar PV directly cuts our portion of those GHG emissions to zero.

We are spending over $5,000 to upgrade 40 year old R-19 attic insulation (which has settled such that it is less than that) to R-49 building code standards. For an all electric house, we currently use 1/3d the amount of electricity of similar homes. We heat using locally sourced wood pellets and our home is cold most every winter day. I drive a Honda Fit averaging about 42 mpg and after researching the reality of EV usage in my climate, my geography and within my fossil-fueled electric utility footprint, I plan to keep driving it as long as possible.

While spending an amount similar to a low end electric vehicle, our solar and attic upgrades we will have a far greater reduction in CO2 emissions than buying an EV. About half of an EV’s lifetime CO2 emissions occur during its manufacturing and if you live where your electricity is generated by burning coal, your overall CO2 emissions reductions are small. While EVs will generally reduce CO2 emissions, for many they seem to be primarily a virtue signaling device (a survey by Volvo found about 75% of purchasers said this, and selected an EV because paradoxically it “helps them to feel better about making less environmentally conscious decisions in “other areas of life.” – ouch.)

I post this at the end of each climate communications post because merely asking any questions about climate change results in being called a climate denier or a Nazi.

Call me a climate realist but don’t call me a denier or a Nazi.

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haroldhagamanblog-blog · 6 years ago

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Marketing 6th Edition Test Bank Grewal

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Chapter 04

Test Bank

1. The purpose of conscious marketing is to make a product by selling products and services.

FALSE

AACSB: Ethics

Accessibility: Keyboard Navigation

Blooms: Understand

Difficulty: 2 Medium

Learning Objective: 04-01 Define conscious marketing.

Topic: Role of Ethics in Marketing

Feedback: Conscious marketing entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services. It encompasses four overriding principles: Recognition of marketing’s greater purpose; consideration of stakeholders and their interdependence; the presence of conscious leadership, creating a corporate culture; and the understanding that decisions are ethically based.

2. Marketing ethics is concerned with distinguishing between right and wrong actions and decisions that arise in a business setting, according to broad and well-established moral and ethical principles that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce.

FALSE

AACSB: Ethics

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: 1 Easy

Learning Objective: 04-01 Define conscious marketing.

Topic: Role of Ethics in Marketing

Feedback: Business ethics is concerned with distinguishing between right and wrong actions and decisions that arise in a business setting, according to broad and well-established moral and ethical principles that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce.

3. Marketing ethics can involve societal issues such as the sale of products or services that may damage the environment or global issues such as the use of child labor.

TRUE

AACSB: Ethics

Accessibility: Keyboard Navigation

Blooms: Understand

Difficulty: 1 Easy

Learning Objective: 04-01 Define conscious marketing.

Topic: Role of Ethics in Marketing

Feedback: Marketing ethics examines ethical situations that are specific to the domain of marketing, including societal, global, or individual consumer issues. They can involve societal issues such as the sale of products or services that may damage the environment, global issues such as the use of child labor, or individual consumer issues such as misrepresenting a product in advertising or marketing dangerous products.

4. The consideration of stakeholders and their interdependence is one of the four overriding principles of conscious marketing.

TRUE

AACSB: Ethics

Accessibility: Keyboard Navigation

Blooms: Understand

Difficulty: 2 Medium

Learning Objective: 04-01 Define conscious marketing.

Topic: Role of Ethics in Marketing

Feedback: The four overriding principles of conscious marketing include: recognition of marketing’s greater purpose; consideration of stakeholders and their interdependence; the presence of conscious leadership, creating a corporate culture; and the understanding that decisions are ethically based.

5. Key corporate social responsibility (CSR) stakeholders include employees, customers, the marketplace, and society.

TRUE

AACSB: Ethics

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: 1 Easy

Learning Objective: 04-04 Describe the ways in which conscious marketing helps various stakeholders.

Topic: Corporate Social Responsibility

Feedback: Key corporate social responsibility (CSR) stakeholders include employees, customers, the marketplace, and society.

6. When Walmart pressured its vendors to supply it with environmentally friendly merchandise with labels to prove it, this most relates to the concept of sustainability.

TRUE

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Understand

Difficulty: 2 Medium

Learning Objective: 04-04 Describe the ways in which conscious marketing helps various stakeholders.

Topic: Corporate Social Responsibility

Feedback: This is an example of sustainability. According to the U.S. Environmental Protection Agency, “Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment.” Therefore, sustainable actions, including sustainable marketing, allow “humans and nature [to] exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations.”

7. One way in which conscious marketing differs from corporate social responsibility (CSR) is that CSR takes a holistic, ecosystem view of business as a complex, adaptive system.

FALSE

AACSB: Ethics

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: 1 Easy

Learning Objective: 04-03 Differentiate between conscious marketing and corporate social responsibility.

Topic: Corporate Social Responsibility

Feedback: Corporate social responsibility (CSR) differs from conscious marketing in that CSR reflects a mechanistic view of business.

8. From a conscious marketing perspective, social responsibility is at the core of the business through the higher purpose and viewing the community and the environment as stakeholders.

TRUE

AACSB: Ethics

Accessibility: Keyboard Navigation

Blooms: Understand

Difficulty: 2 Medium

Learning Objective: 04-03 Differentiate between conscious marketing and corporate social responsibility.

Topic: Role of Ethics in Marketing

Feedback: From a conscious marketing perspective, social responsibility is at the core of the business through the higher purpose and viewing the community and the environment as stakeholders.

9. Coca-Cola spent $102 million through The Coca-Cola Campaign focusing on water stewardship, healthy and active lifestyles, community recycling, and education. This is an illustration of a CSR program.

TRUE

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Understand

Difficulty: 2 Medium

Learning Objective: 04-02 Describe what constitutes marketing’s greater purpose.

Topic: Corporate Social Responsibility

Feedback: This is an example of a CSR program.

10. The first step in ethical decision making is to gather information and identify stakeholders.

FALSE

AACSB: Ethics

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: 1 Easy

Learning Objective: 04-07 Identify the four steps in ethical decision making.

Topic: Ethical Decision Making

Feedback: The first step in ethical decision making is to identify the issue.

11. The Golden Rule test asks the question, “Would I like to be on the receiving end of this action and all its potential consequences?”

TRUE

AACSB: Ethics

Accessibility: Keyboard Navigation

Blooms: Understand

Difficulty: 2 Medium

Learning Objective: 04-07 Identify the four steps in ethical decision making.

Topic: Ethical Decision Making

Feedback: The Golden Rule test asks the question, “Would I like to be on the receiving end of this action and all its potential consequences?”

12. A roofing company agreed to complete a job in one week and collected a 50 percent deposit, but never showed up to do the job. The same roofing company then donated $6,000 to a local children’s hospital. The roofing company could be considered socially responsible.

TRUE

AACSB: Ethics

Accessibility: Keyboard Navigation

Blooms: Apply

Difficulty: 3 Hard

Learning Objective: 04-03 Differentiate between conscious marketing and corporate social responsibility.

Topic: Ethical Issues in Marketing

Feedback: It is possible to be socially responsible yet unethical, which describes this particular company. Its failure to meet its agreements demonstrates ethical issues; however, its community support shows social responsibility.

13. BlendMate, a firm that manufactures high-end blenders, donates $10 per blender sold to a local food bank. This is a form of corporate social responsibility.

TRUE

AACSB: Knowledge Application

Accessibility: Keyboard Navigation

Blooms: Apply

Difficulty: 3 Hard

Learning Objective: 04-04 Describe the ways in which conscious marketing helps various stakeholders.

Topic: Corporate Social Responsibility

Feedback: When companies voluntarily embrace CSR, they appeal not only to their shareholders, but also to their primary stakeholders—including their own employees, consumers, the marketplace, and society at large. In this case, the company would be supporting a charity that helps society at large.

14. Ethos Water donates 2 percent of its profits to children in need of clean water. This action demonstrates that Ethos Water is a firm with a strong ethical climate.

FALSE

AACSB: Knowledge Application

Accessibility: Keyboard Navigation

Blooms: Apply

Difficulty: 3 Hard

Learning Objective: 04-03 Differentiate between conscious marketing and corporate social responsibility.

Topic: Corporate Social Responsibility

Feedback: This is an example of corporate social responsibility, as it is a voluntary action designed to help the community at large. While ethical firms are more likely to be socially responsible, the two do not always go hand in hand.

15. Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical, social, and environmental impacts of business operations.

FALSE

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Understand

Difficulty: 2 Medium

Learning Objective: 04-02 Describe what constitutes marketing’s greater purpose.

Topic: Corporate Social Responsibility

Feedback: Corporate social responsibility refers to voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders.

16. Among the key differences between conscious marketing and CSR is the unique view on shareholders that is absolutely critical to CSR.

FALSE

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Understand

Difficulty: 2 Medium

Learning Objective: 04-04 Describe the ways in which conscious marketing helps various stakeholders.

Topic: Corporate Social Responsibility

Feedback: Among the key differences between conscious marketing and CSR, we can highlight the unique view on shareholders that is absolutely critical to conscious marketing.

17. Stakeholders typically include the firm’s employees and their families, customer groups, members of the community, the environment, and the firm’s partners and competitors.

TRUE

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: 1 Easy

Learning Objective: 04-04 Describe the ways in which conscious marketing helps various stakeholders.

Topic: Stakeholders effect on Marketing Strategy

Feedback: Stakeholders typically include the firm’s employees and their families, customer groups, members of the community, the environment, and the firm’s partners and competitors.

18. Brainstorming in the ethical decision-making framework occurs immediately following the identification of issues.

FALSE

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: 1 Easy

Learning Objective: 04-07 Identify the four steps in ethical decision making.

Topic: Ethical Decision Making

Feedback: Brainstorming occurs after the firm has identified the stakeholders and their issues and gathered all available data.

19. Badger Hardware was planning on raising the pay of its managers, but not its frontline employees. To determine the potential ethical issues, it should first identify the issues involved so that it can gather facts related to those issues.

TRUE

AACSB: Ethics

Accessibility: Keyboard Navigation

Blooms: Apply

Difficulty: 3 Hard

Learning Objective: 04-07 Identify the four steps in ethical decision making.

Topic: Ethical Decision Making

Feedback: Identifying issues is the first step in the ethical decision-making framework.

20. A common view in today’s business climate is that the only responsibility of a business is to its shareholders, so its only purpose is to make a profit.

FALSE

#Marketing 6th Edition Test Bank Grewal

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megadarkbouquettidalwavethings · 7 years ago

Text

Vivitek Adds NovoCast To Popular NovoConnect Family

Hoofddorp, the Netherlands, February 13, 2018 – A new era of presentation flexibility comes to smaller classrooms and teaching spaces thanks to Vivitek’s introduction of NovoCast. It joins Vivitek’s popular NovoConnect hardware solutions – NovoPro and NovoEnterprise. NovoCast brings wireless presenting to improve participation, collaboration and idea sharing between students and teachers, while making for more engaging and memorable lessons for up to eight participants.

With NovoCast, anyone in a classroom that’s using the system can connect to a projector or flat panel display and instantly share content and collaborate to the main screen wirelessly, without having to rely on the school network. NovoCast enables teachers and students to connect from tablets, phones or laptops using WiFi; so whether it’s a teacher delivering a lesson, explaining the study goals for the week, or students sharing homework results with their fellow classmates, connecting and sharing content is quick and simple.

Vivitek logo

As NovoCast is a wireless presentation system designed and based on the principle of BYOD, anyone can connect and share content using the Windows, Mac, Android, iOS or Chromebook device of their choice. This flexibility helps make teaching and learning accessible to all students, irrespective of their chosen device. NovoCast also has an impressive quad-view display which simultaneously shows content from up to four participants, taking visual interaction and BYOD in education to the next level.

Knowing that teachers have little time to waste fumbling around with cables, NovoCast’s full wireless operation and support for content sharing enables teachers to get lessons up and running quickly. This keeps students engaged from the moment the lesson starts, while preventing the sort of disruption that often occurs when lessons are delayed.

Once lessons are up and running, NovoCast’s innovative moderator and content preview functionalities enable students to participate easily and naturally in the discussion, while giving the teacher full control over the content that is displayed. This prevents any inappropriate material being displayed during the lesson, along with any unpleasant surprises for both teachers and students.

Conscious that education institutions of all sizes are carefully managing tight budgets, NovoCast is supplied with free software upgrades and as there’s no license fee, it makes large scale implementations possible with no hidden costs.

Commenting on the launch of NovoCast, Holger Graeff, General Manager, Vivitek EMEA, said: “The classroom, teaching, and indeed student’s expectations, are all changing. Digital content ranging from social media, video and other online resources are as fundamental to teaching now as the blackboard used to be. With NovoCast, we’ve made it easier for teachers in smaller classrooms to bring together and share digital content in a simple, cost effective way that drives a better learning and teaching experience for all lesson participants.”

About Vivitek Vivitek, a brand of Delta, offers an extensive line of visual display and presentation products. Vivitek’s line of digital projection and display products incorporates the latest innovations and technologies to meet the market demands for education, business, home theater and large venue.

For more information about Vivitek, please visit www.vivitekcorp.com or www.vivitek.eu

About Delta Delta, founded in 1971, is a global leader in power and thermal management solutions and a major player in several product segments such as industrial automation, displays, and networking. Its mission statement, “To provide innovative, clean and energy-efficient solutions for a better tomorrow,” focuses on addressing key environmental issues such as global climate change. As an energy-saving solutions provider with core competencies in power electronics and innovative research and development, Delta’s business domains include Power Electronics, Automation, and Infrastructure. Delta has 163 sales offices, 64 R&D centers and 39 manufacturing facilities worldwide.

Throughout its history, Delta has received many global awards and recognition for its business achievements, innovative technologies and dedication to corporate social responsibility. Since 2011, Delta has been selected as a member of the Dow Jones Sustainability™ World Index (DJSI World) for 7 consecutive years. In 2017, Delta was selected by CDP (formerly the Carbon Disclosure Project) for its Climate Change Leadership Level for the 2nd consecutive year.

For detailed information about Delta, please visit: www.deltaww.com and www.delta-emea.com

# # #

Vivitek Press Contact: Name Jolanda Medendorp Agency Vivitek email [email protected] tel +31 6 31698229

The post Vivitek Adds NovoCast To Popular NovoConnect Family appeared first on Breaking News Top News & Latest News Headlines | Reuters.

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signaturekitchen · 8 years ago

Text

Kitchens can be both eco-friendly and stylishly cool: here’s how…

Are you about to renovate your kitchen space? Are you keen to make as many responsible, green choices as possible? You’ll be pleased to hear that anything is possible in kitchen design. You don’t have to be concerned that eco-friendly choices might cramp your style. The eco-friendly angle may well include furniture from well-managed forests, or vintage sinks from salvage companies, but with careful planning your kitchen renovation project can still deliver 100 per cent on style.

If interior design doesn’t come naturally to you, consulting a decent kitchen design company, like the Brighton Kitchen Company, is probably your best bet. Tell them your passion for everything eco-friendly and they’ll help design and plan a kitchen that is right for you.

Whether you appoint a kitchen designer, or decide to go it alone, here are our top tips for putting together a kitchen design that is as eco-friendly as it is stylishly cool.

Repurposing

There’s no better way to be green than repurposing. If you are prepared to think outside of the box when it comes to kitchen design, vintage and antique finds can bring a really stylish and unique touch to your kitchen space. There are some great reclamation yards and salvation companies across the UK. Salvo is as good a place to start as any. Lassco is another fantastic resource for picking up architectural antiques, salvage and curiosities. Any salvage and reclamation yard near you is worth a look.

Eco-friendly countertops and splashbacks

There are lots of options when it comes to countertops and splashbacks with sustainability at their heart. Recycled glass can be used to make worktops or splashbacks (about 400 wine bottles are required for the manufacture of worktops or splashbacks in an average sized kitchen).

The crushed glass is mixed with a specially developed resin and cast into solid panels. The surface is ground away and polished. Fragments of embedded glass give an interesting depth and sparkle to the design. The colour choice is all yours, and glass worktops are hardwearing and have anti-bacterial protection.

Quartz is also an option because there is plenty of it, so it has a lower environmental footprint than other worktop materials such as granite or marble.

Reclaimed wood

Reclaimed wood makes great countertops, cabinetry and furniture. Check out your local community recycling project and reclamation yards. Wizened wood with an interesting past has a great story to tell and worked well in the kitchen will add a real depth of character. Reclaimed wood from a school science lab was used in this kitchen to great effect, proving that eco-friendly options can still ooze style.

Whether you are looking for a traditional or contemporary kitchen style, reclaimed wood can fit into either brief perfectly. If you are buying wood, only buy timber sourced from well-managed forests. Timber with the FSC certification is sourced from responsibly managed forests.

Reclaimed tiles

Before you shop around for tiles, why not consider adding a quirky touch by using some reclaimed ones? The Reclaimed Tile Company is home to the largest collection of reclaimed tiles in the UK.

Eco-friendly paints

Always choose eco-friendly water-based paints made from natural ingredients. You want to avoid VOCs (volatile organic compounds), which are hazardous for the environment and dangerous for your health. Earthborn, Little Greene, and Lakeland Paints all offer environmentally-friendly paint options in a range of stylish colours. Farrow and Ball also have an eco-friendly paint and paper range.

Choose environmentally friendly appliances

The kitchen is full of appliances that use energy, so efficiency ratings are important when it comes to choosing kitchen appliances for your new kitchen. Kitchen appliances such as dishwashers and washing machines also use a lot of water. Look for washing appliances with efficiency ratings A+++. Choose models that have economy settings, and that can wash half loads to save on water usage. If there aren’t many of you in the house, choose smaller models.

Do your homework on kitchen appliances. Most expensive doesn’t always mean it’s the best. The Which Guide on kitchen appliances is a good place to start. And if you are keen to ensure you cook and heat up food without heating up the planet, check out the Ethical Consumer’s guide to shopping for gas and electric cookers, ovens and hobs.

Energy efficient lighting and renewable energy

Use lighting with compact fluorescent lamps (CFLs) or light emitting diodes (LEDs). Timers may help you to save electricity. Conscious energy consumption may prompt you to shop around for a supplier investing in renewable energy sources and technology. You may even want to consider installing renewables technology into your own home.

The post Kitchens can be both eco-friendly and stylishly cool: here’s how… appeared first on The Kitchen Think.

Via Mike James http://www.thekitchenthink.co.uk

#The Kitchen Think

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