#FMCG business strategy

[strategii-at-work]

FMCG Business Strategy: Comprehensive Guide for Sustainable Growth

Explore the intricacies of FMCG business strategy for sustainable growth. Discover key components like product innovation, pricing, distribution, and successful case studies in this guide.

[retailor]

Website : https://www.retailor.az

Address : Binəqədi, Azerbaijan

Retailor LLC specializes in Retail Audit, Retail Census, and Team Outsourcing services across Central Asia and the Caucasus. With over 15 years of experience in FMCG and Project Management, and 10 years in Retail Audit management, Retailor stands out for its in-depth knowledge of the retail market and advanced data collection and reporting tools. The company is committed to connecting retail execution with strategy, ensuring reliable and actionable data for partners like Coca-Cola, Unilever, and Colgate-Palmolive.

Linkedin : https://www.linkedin.com/company/retailor-llc/

Keywords: project management in retail retail business intelligence retail market research retail technology solutions retail market analysis retail strategy consulting retail execution management retail business operations retail audit services retail census solutions team outsourcing for retail retail strategy implementation fmcg market insights advanced retail data collection retail reporting technology retail execution optimization retail data accuracy retail partner support retail market efficiency retail audit management comprehensive retail audits data driven retail insights outsourced retail team expertise retail strategy implementation solutions cutting edge fmcg market analysis efficient project management in retail innovations in retail data collection technology driven retail reporting optimizing retail execution strategies data accuracy in retail analytics partner support for retail success enhancing retail market efficiency tailored retail technology solutions streamlined retail business operations effective retail audit management strategic retail consulting services in depth retail market research business intelligence for retail success proactive retail execution management retail audit and analysis strategic insights for retail growth professional retail team outsourcing retail strategy implementation tactics comprehensive fmcg market insights proven project management in retail cutting edge retail data solutions optimal retail execution strategies accuracy in retail data analytics partner support for retail excellence streamlining retail market efficiency efficient retail business operations expert retail audit management targeted retail audit and analysis

[bigbangcreationcbe]

Website Development Company in Coimbatore

BigBang is a well-known website design company in Coimbatore that provides a diverse variety of web development services like static web development in Coimbatore, dynamic web development in Coimbatore, custom web development in Coimbatore, wix web development in Coimbatore, corporate web development in Coimbatore, start-up web development in Coimbatore, e-commerce web development services in Coimbatore. BigBang, as leading Website design Company in Coimbatore, specializes in strategic branding design and the development of responsive and user-friendly websites. In Coimbatore, we offer the best custom web development services. BigBang can help your brand expand digitally by providing the most satisfied solutions for your web identity needs. We have committed a team of skilled website designers and web developers, as one of the leading web development companies in Coimbatore, to producing appealing and attractive websites.Website Development Company in Coimbatore

Through a customer-centric and data-driven strategy, we are a top-notch website design and web development company in Coimbatore that can help you define your brand and increase demand for your products/services. In today's digital world, we recognize the value of having an appealing website and make sure to combine all digital marketing factors such as SEO, PPC, content marketing, and more to get great results. In Coimbatore, we offer the best website design and development services.

FIND OUT WHAT FIT BEST FOR YOUR COMPANY.

It is essential first to understand the challenges before proposing a solution. This is what we concentrate on. Every company has its own set of challenges to be addressed. We suit your requirements with our top-of-the-line website design services in Coimbatore.

CONSULTING RESEARCH PLAN DESIGN DEVELOPMENT TESTING LAUNCH MAINTENANCE

BIGBANG'S WEBSITE DESIGN AND DEVELOPMENT SOLUTION STRATEGY Healthcare Website Design in Coimbatore Our Healthcare Web Designing will create your site that focuses on web design techniques meant to deliver an enhanced user experience to users looking for healthcare products or services. We are best website development company for healthcare in Coimbatore.

Educational Website Design in Coimbatore At BigBang, we have expertise in educational website development that is fully responsive and well framed with your unique requirement. We are best website development company for educational institutions in Coimbatore.

Banking & Finance Website Design in Coimbatore BigBang offers the best financial website solutions for banking & financial sectors in Coimbatore. We are a professional Financial Website Design & Development Company in Coimbatore. We are best website development company for banking & finance industries in Coimbatore.

FMCG Website Design in Coimbatore BigBang offers the best website solutions for FMCG sectors in Coimbatore. We are a professional Website Design & Development Company in Coimbatore. We are best website development company for FMCG industries in Coimbatore.

Automotive Website Design in Coimbatore We are one of the leading automotive website design & development companies in the Coimbatore. We provide best Automotive e-Commerce Website Store Design and Top Features. We are best website development company for automotive industries in Coimbatore.

Gaming Website Design in Coimbatore Our Web Designing services in Coimbatore will create your site that focuses on web design techniques meant to deliver an enhanced user experience to users looking for gaming. We are best website development company for gaming industries in Coimbatore.

Travel & Tourism Website Design in Coimbatore BigBang website developers understand the competitiveness in Travel and Tourism industry and the importance of the face of your Travel / Tourism business online. Best Travel & Tourism Web Developers in Coimbatore. We are best website development company for travel & tourism industries in Coimbatore.

Pharma Website Design in Coimbatore BigBang is one of the Top Pharma website developer in Coimbatore. If you are looking for Pharma website development Coimbatore, then BigBang is exact choice for you. We build website that can well serve patients and customers. We are best website development company for pharma industries in Coimbatore.

Logistics Website Design in Coimbatore BigBang is an expert logistic Website Design and transportation web engineer that helps logistic and Transportation organizations, trucking organizations, and others in the business get the most from their sites. We are best website development company for logistics industries in Coimbatore.

Restaurant Website Design in Coimbatore At BigBang, Our team consisting of restaurant website designers, developers, digital marketing professionals, your restaurant is all set to business. Get online orders, reserve tables, tempting menus, and do a lot more with our custom-tailored solutions. We are best website development company for restaurants in Coimbatore.

Construction Website Design in Coimbatore BigBang can help you design, build and launch a new website that is both functional and appealing. BigBang have been building websites for the construction industry for over 4 years. They are 100% mobile and SEO friendly, and are easy to maintain. We are best website development company for construction industries in Coimbatore.

Real-estate Website Design in Coimbatore Industry-leading websites specifically built for the needs of Real Estate groups and professionals to generate more business. Best Web Development Companies for Real Estate Industries in Coimbatore. We are best website development company for real estate industries in Coimbatore.

INDUSTRIES WE SERVE LET'S GET STARTED!

CONNECT WITH OUR DEVELOPMENT TEAM

OUR OTHER WEBSITE DESIGN AND DEVELOPMENT SERVICE LOCATION STATIC WEBSITE DEVELOPMENT

The simplest option to effectively promote your products, services, and information is to develop a static website. It is a low-cost way to promote your products on the internet. When it's not necessary to update products or services, a static website is ideal. Downloading photos, brochures, and other files is a breeze with static website design. Static websites are easy to explore and are compatible with most browsers.

When compared to dynamic websites, designing a static website is relatively simple due to the development technology often being simple. In general, static websites are made with the least amount of programming and HTML code possible. Our static web design services begin with an examination of the client's needs, followed by the discussion and design of a layout which translates your business logic into the targeted purpose.

DYNAMIC WEBSITE DEVELOPMENT A dynamic web page is one that has been developed with new information (content and/or layout) for each individual viewing experience. It is not static because it varies over time (for example, news content), with the user (for example, login preferences), with the user involvement (for example, a web page game), with the context (parametric customization), or with any combination of the above.

The term "dynamic website" refers to a website that is managed. We understand all of the numerous rules and algorithms that go into creating a dynamic website, as well as the importance of having outstanding content in the right spot. We'll design interactive surfaces that encourage surfer return visits.

RESPONSIVE WEBSITE DEVELOPMENT At BigBang, We are the best Responsive Website Design and Development Company in Coimbatore. Responsive website design and development is a website framework that hides, shrinks, moves, and adjusts content on your website depending on what device your visitor is reading on (a smartphone, tablet, laptop, or desktop). Ultimately, a responsive website makes sure your site is easily viewed on any device and maximizes your visitor’s user experience. At BigBang, We offer best Responsive website design and development services in Coimbatore.

WIX WEBSITE DEVELOPMENT We are a team of Coimbatore's best Wix Website Design and Development Service Providers. We specialise in creating Wix Websites that enable users to engage and pleasure in a positive experience. Our team consists of skilled Wix designers and developers who create outstanding layouts. In Coimbatore, we are a well-known Wix Website Design and Development company. Our Wix skilled web designers and developers focus on creating any type of website with detailed features and a variety of stunning and appealing features.

CONNECT WITH OUR WEB DEVELOPMENT TEAM

MODERN TECHNOLOGY Technology is very important to your business ’s success. However, if the technology is outdated, it is meaningless. BigBang utilizes the most up-to-date technology platform to keep your online business ahead of the competition.

SCALABILITY & SECURITY Only with use of a reliable framework, your online business can run effectively in high-demanding conditions. We manage all this while guaranteeing that you will be secured to the maximum extent possible.

QUALITY ASSURANCE Our digital products and services are compatible with the highest quality assurance standards. Working with us will save your company's reputation, time, and money.

RESPONSIVE WEB DEVELOPMENT Our responsive web development techniques reduce the requirement for different interfaces to be coded and managed. This ensures that your business functions smoothly across nearly all platforms.

AGILE APPROACH We use an Agile Scrum Methodology in which we first design the most critical elements of your business and then develop a possibly deliverable, high-value product.

EXPERIENCED TEAM Our designers and developers are highly skilled and qualified to provide the best services in the shortest period of time.

TEST DRIVEN DEVELOPMENT Before delivering projects to our clients, we guarantee that they have been thoroughly tested in a range of circumstances. This ensures that the final product meets all of our clients' objectives.

MAINTENANCE & SUPPORT​ Our work does not end with the delivery of our products and services. Our team of dedicated experts keeps a close eye on your project and ensures that this really runs smoothly.

[yasmijn]

Work musings

Setelah hampir dua taun kerja di kantor ini, menurutku industri FMCG khususnya beauty & personal care itu emang menarik banget deh. Bener-bener dinamis, banyak pemain-pemain baru bermunculan, entah itu local indie brands ataupun brand luar yang mulai masuk Indo, dan emang harus terus-menerus keep up dengan tren supaya tetep relevan. 

Terus ya sebagai orang dengan zero industry experience (sebelumnya pernah kerja sih tapi 2 tahun aja dan itu juga di kampus), menurutku menjalankan bisnis dalam skala sebuah korporasi itu menarik banget sih. Gimana caranya bisa memastikan semua fungsi bisa berjalan secara harmonis dan saling mendukung. Mulai dari proses product development yang mendapatkan input dari consumer dan market research (internal dan eksternal), R&D dan engineering, product testing ke panel, sourcing bahan baku lokal dan internasional, production planning, marketing, selling (online dan offline), distribusi ke semua titik penjualan, memastikan produk memenuhi syarat yang ditetapkan regulator (sertifikasi macam BPOM, halal, dan juga wording klaim yang diatur), dan semua aktivitas lainnya yang harus dijalankan sampai sebuah produk sampai ke tangan konsumen. 

Pas lagi bikin report competitor analysis dan bacain lapkeu perusahaan-perusahaan yang bergerak di industri yang sama, sekarang juga udah mulai ada sense nya deh sedikit-sedikit - perubahan apa yang terjadi dari kuartal lalu, sambil bacain berita-berita tentang market dan strategi mereka yang dipublikasiin. Terus bandingin juga sama kinerja kantor, dan masih suka wow aja sih bahwa perusahaan ini ternyata bisa sebesar ini - jauh lebih besar daripada beberapa nama (dua sih) yang cukup legend si skena kosmetika Indonesia. 

Karena sampe detik ini aku masih jadi Finance Business Partner (Finance BP), jadi paham banget sih kenapa data keuangan itu confidential, dan betapa strategi sebuah perusahaan itu bisa dinalar dari angka-angka dalam P&L. Hadu w emang suka banget numerical data ternyata.

[first-digi-add]

Digital Marketing for Beneficial as FMCG Brand

Digital Marketing for FMCG companies is changing the image of promoting FMCG industries. Digital Marketing for FMCG companies will increase engagement, improve business growth, & boost their reach. is not the important advantage of getting a digital marketing strategy in place that it helps unique brand identity & brand create.

[blog-kmsantosh-me-blog]

Top Digital Marketing Companies in India: Pioneers Driving Digital Success 

India has become a global hub for digital marketing services, with a multitude of agencies offering world-class solutions to help businesses grow in the digital space. From SEO and social media marketing to content creation and analytics, Indian digital marketing agencies have proven their expertise, creativity, and capability in transforming brands online. This article highlights some of the top digital marketing companies in India that are setting benchmarks for success.

1. Webchutney

Overview:Webchutney, a part of the Dentsu Aegis Network, is one of the pioneers in the digital marketing space in India. Known for its creative campaigns and innovative strategies, Webchutney has worked with some of India’s biggest brands, including Flipkart, Airtel, and Swiggy.

Key Services:

Social media marketing

SEO and PPC advertising

Online branding and communication strategies

Web and app development

Why It Stands Out:Webchutney is known for its ability to deliver out-of-the-box ideas and memorable campaigns that resonate with target audiences. Their focus on innovation and creativity sets them apart in the competitive digital marketing landscape.

2. iProspect India

Overview:iProspect, a digital performance marketing agency under the Dentsu Aegis Network, specializes in data-driven strategies that help brands build a strong online presence. They serve a variety of industries, including e-commerce, travel, and finance, with clients like ICICI Bank, Cleartrip, and Big Bazaar.

Key Services:

SEO and content marketing

Paid media management (PPC)

Data and analytics

Mobile marketing

Why It Stands Out:iProspect India focuses on performance marketing, offering businesses a clear, measurable approach to driving conversions and maximizing ROI. Their data-driven strategies ensure results that align with business objectives.

3. WATConsult

Overview:WATConsult is a leading full-service digital marketing agency offering end-to-end solutions across digital, social media, and mobile marketing. They have collaborated with prominent clients like Tata, Godrej, Nikon, and Mahindra, delivering effective digital campaigns across platforms.

Key Services:

Social media marketing

Video content production

Influencer marketing

E-commerce solutions

Why It Stands Out:WATConsult has earned a reputation for integrating technology and creativity to produce award-winning campaigns. Their expertise in influencer marketing and video content makes them one of the most sought-after digital agencies in India.

4. Social Beat

Overview:Social Beat is known for driving ROI-focused digital marketing strategies. With offices in Bangalore, Mumbai, Delhi, and Chennai, the agency serves clients across a wide range of industries, including real estate, FMCG, healthcare, and education. Some of their notable clients include Hotstar, Himalaya, and Swiggy.

Key Services:

Performance marketing

Video production and marketing

SEO and SEM

Influencer marketing

Why It Stands Out:Social Beat is widely recognized for its focus on video content, which has become a critical tool in digital marketing. Their commitment to data-driven strategies helps businesses achieve sustained growth through optimized campaigns.

5. Mirum India

Overview:Mirum India is a full-service digital marketing agency and a part of the global WPP network. They work with top global and Indian brands like Pfizer, Nokia, and Citibank, providing a comprehensive range of digital marketing services.

Key Services:

Digital strategy and consulting

CRM solutions and marketing automation

SEO and paid search

Content and social media marketing

Why It Stands Out:Mirum India’s strength lies in its ability to deliver integrated digital marketing solutions that cater to the unique needs of its global clients. They combine technology, creativity, and data analytics to deliver measurable results.

6. Techmagnate

Overview:Based in New Delhi, Techmagnate is a digital marketing agency that specializes in SEO, paid media, and content marketing. Their expertise in helping brands scale through organic growth has made them a top choice for businesses looking to dominate search engines.

Key Services:

SEO (Search Engine Optimization)

Pay-per-click advertising

Content marketing

Website design and development

Why It Stands Out:Techmagnate has a proven track record in SEO and paid media, helping businesses significantly improve their online visibility and drive conversions. Their transparent and client-focused approach ensures businesses see tangible results.

7. Webenza

Overview:Webenza is a Bangalore-based digital marketing agency offering 360-degree digital solutions. With clients like Myntra and Aditya Birla Group, Webenza has made a mark with its ability to deliver data-driven, customer-centric campaigns.

Key Services:

SEO and SEM

Social media marketing

Web development and design

Content strategy

Why It Stands Out:Webenza’s expertise lies in its ability to combine creative storytelling with data analytics, helping brands create impactful digital experiences for their customers.

8. Pinstorm

Overview:Pinstorm, based in Mumbai, is one of India’s earliest digital marketing agencies and a leader in performance marketing. Their focus on pay-for-performance strategies ensures that businesses achieve measurable growth without excessive upfront costs.

Key Services:

Search engine marketing

Social media management

Performance-driven advertising

Viral marketing

Why It Stands Out:Pinstorm’s philosophy revolves around delivering measurable results, making them a go-to agency for businesses seeking transparent and ROI-focused marketing strategies.

9. BC Web Wise

Overview:BC Web Wise is a full-service digital marketing agency with a reputation for delivering cutting-edge digital solutions. They have worked with high-profile brands like Hindustan Unilever, Hero MotoCorp, and Dabur, helping them build impactful online campaigns.

Key Services:

Website development and design

Video content creation

Social media and SEO

E-commerce solutions

Why It Stands Out:BC Web Wise excels in delivering creative solutions that drive business impact. Their expertise in combining web development with digital marketing makes them a one-stop solution for businesses looking to revamp their digital presence.

10. Adsyndicate

Overview:Adsyndicate is a full-service digital marketing agency with over 25 years of experience. Based in multiple locations across India, the agency offers services that cater to industries like automotive, education, and finance.

Key Services:

Content marketing

Video production

Digital advertising

Web development

Why It Stands Out:Adsyndicate has built a solid reputation through its focus on delivering effective campaigns across digital and traditional platforms, offering end-to-end solutions for brands looking to enhance their digital footprint.

Conclusion

The top digital marketing companies in India have earned their place through innovation, creativity, and a results-driven approach. With expertise in SEO, social media marketing, content creation, and performance advertising, these agencies are helping businesses stay ahead of the curve in the fast-evolving digital landscape. Whether you're a startup or an established business, partnering with one of these top agencies can unlock new growth opportunities and elevate your brand’s digital presence.

[emizaincblogs]

The Rise of E-commerce and Its Impact on FMCG Supply Chains

The rise of e-commerce has revolutionised numerous industries, with FMCG supply chains being no exception. As e-commerce growth continues to surge, the traditional mechanisms of FMCG supply chain and distribution are undergoing significant transformations. This blog delves into the impact of e-commerce on the FMCG sector, exploring online shopping trends, digital retail transformation, and the e-commerce supply chain dynamics that are shaping the future of consumer goods.

E-commerce Growth and Online Shopping Trends

The e-commerce market expansion has been nothing short of phenomenal in recent years. Driven by technological advancements and changing consumer preferences, online shopping trends are steadily rising. Consumers now demand the convenience of shopping from home, prompting businesses to enhance their digital presence. This digital retail transformation is compelling FMCG companies to rethink their supply chain strategies to meet the demands of the digital marketplace.

Read More : warehousing companies in India

The Impact of E-commerce on FMCG supply chain

The impact of e-commerce on FMCG supply chain is profound. Traditional supply chains were designed for bulk distribution to physical retail outlets, but the shift to online retail requires a more agile and responsive approach. FMCG distribution changes are necessary to accommodate smaller, more frequent orders and direct-to-consumer deliveries. This evolution necessitates advancements in supply chain management to ensure efficiency and customer satisfaction.

Supply Chain Evolution and Digital Retail Transformation

Supply chain evolution, The FMCG sector is driven by the need to integrate digital technologies and data analytics. The digital retail transformation encompasses everything from automated warehouses and real-time inventory tracking to predictive analytics and last-mile delivery innovations. These technologies are essential to manage the complexities of the e-commerce supply chain dynamics and to stay competitive in the fast-paced online market.

E-commerce Supply Chain Dynamics and FMCG Distribution Changes

The e-commerce supply chain dynamics are characterised by their complexity and need for speed. FMCG companies must adapt to a landscape where the direct-to-consumer model is becoming the norm. This involves rethinking warehousing strategies, optimising delivery routes, and leveraging partnerships with supply chain providers to ensure timely and cost-effective deliveries. FMCG distribution changes are pivotal to achieving these goals and maintaining a competitive edge.

Consumer Goods E-commerce and the Future of FMCG Supply Chains

The consumer goods e-commerce sector is set to continue its upward trajectory, influencing the entire FMCG industry. Companies that embrace the changes brought about by the rise of e-commerce and invest in innovative supply chain solutions that will thrive. The future of FMCG supply chains lies in their ability to adapt to e-commerce trends in FMCG and leverage technology to enhance operational efficiency and customer satisfaction.

To Conclude

The rise of e-commerce is reshaping the landscape of FMCG supply chains. As e-commerce growth accelerates, FMCG companies must navigate the challenges and opportunities presented by online shopping trends and digital retail transformation. By understanding and adapting to the e-commerce supply chain dynamics, businesses can ensure their place in the evolving world of consumer goods e-commerce. Embracing supply chain evolution and FMCG distribution changes will be crucial for success in this dynamic market.

Source : https://www.emizainc.com/the-rise-of-e-commerce-and-its-impact-on-fmcg-supply-chains

[expandbusinessinindia]

Why Brand Licensing in India Is the Ultimate Growth Strategy

Brand licensing in India has emerged as a powerful strategy for companies aiming to expand their reach, boost revenue, and enhance brand visibility. With India's diverse and rapidly growing market, licensing offers both domestic and international brands an opportunity to tap into the country's massive consumer base. Here’s why brand licensing is becoming the ultimate growth strategy:

1. Having Access to a Wide Range of Markets

India’s population of over 1.4 billion people presents a massive opportunity for brands. By licensing their brand to local partners, companies can penetrate various regional markets across India. This approach allows brands to customize products and services to suit local tastes and preferences, leading to greater acceptance and success.

2. Faster Market Entry

For international brands looking to establish themselves in India, licensing provides a faster and more cost-effective way to enter the market. Instead of setting up their own distribution channels, brands can partner with established Indian businesses that already have strong market knowledge, networks, and infrastructure. This enables a quicker entry, minimizing the risks associated with building a presence from scratch.

3. Low-Risk Expansion

Brand licensing is an attractive option for businesses seeking to expand with minimal financial risk. Rather than investing heavily in manufacturing or marketing, brands can license their intellectual property (IP) to trusted partners who will bear the operational and marketing costs. This model enables companies to grow without incurring the overhead costs typically associated with expansion.

4. Leveraging Local Expertise

India is a culturally diverse nation with varying consumer preferences across regions. Partnering with a local licensee who understands regional markets can significantly improve a brand's chances of success. Local partners bring knowledge of local trends, regulatory requirements, and distribution channels, allowing the brand to tailor its offerings effectively.

5. Increased Brand Recognition and Credibility

Licensing allows brands to quickly scale and gain visibility across new markets in India. Whether it's in fashion, consumer goods, or entertainment, licensing agreements can put a brand in front of millions of potential customers. The more touchpoints a brand creates through licensing, the stronger its market presence becomes, leading to enhanced credibility and recognition.

6. Revenue Growth through Multiple Channels

One of the most significant advantages of brand licensing is the opportunity to generate multiple revenue streams. Companies can license their brand to manufacturers, retailers, or service providers in different sectors. This creates diverse income sources while maintaining control over the brand's core identity.

7. Capitalizing on the "Make in India" Initiative

India’s “Make in India” initiative encourages both foreign and domestic companies to manufacture and sell their products in India. Brand licensing aligns well with this initiative, allowing international companies to team up with Indian manufacturers and distributors. This not only supports local production but also helps brands comply with government policies, giving them a competitive edge.

8. Flexibility to Scale Across Sectors

Licensing in India is not limited to one specific industry. Whether it's sports, fashion, toys, entertainment, or FMCG, brand licensing can be applied to a wide range of sectors. This flexibility makes it possible for brands to scale across multiple industries, opening up opportunities for cross-sector growth and innovation.

Fox&Angel, a leading business consultancy specializing in market entry and growth strategies, plays a pivotal role in helping companies navigate India’s dynamic brand licensing landscape. With years of experience and deep industry connections, Fox&Angel guides brands through the licensing process, ensuring they find the right partners and maximize their potential in the Indian market.

From identifying reliable licensees to structuring profitable deals, Fox&Angel provides end-to-end solutions that reduce risk and accelerate growth. Their expertise in understanding India’s regional markets and consumer behaviour ensures that brands make well-informed decisions, positioning them for long-term success. Fox&Angel’s strategic support allows brands to focus on innovation and expansion while leaving the complexities of licensing to the experts.

Conclusion

Brand licensing in India presents a highly lucrative and low-risk growth strategy for companies looking to expand their market presence. With its diverse consumer base, rapid economic growth, and support for both local and international businesses, India offers fertile ground for brands to thrive through licensing partnerships. Whether you’re a domestic brand looking to diversify or an international company eyeing entry into the Indian market, partnering with Fox&Angel ensures a seamless and successful licensing journey, making it the ultimate pathway to sustained growth.

[strategii-at-work]

Growth Strategies for FMCG Companies

Discover tailored growth strategies for FMCG companies! From digital transformation to sustainability, explore expert insights at Strategii At Work. Elevate your FMCG success now!

[geuedublog]

Job Opportunities After a BBA Course: A Bright Future Awaits

A Bachelor of Business Administration (BBA) degree provides a strong foundation for a successful career in the dynamic business world. With a comprehensive understanding of various business functions, BBA graduates are highly sought after by employers across industries. This blog explores the diverse job opportunities available after completing a BBA course, with a particular focus on the prospects at Graphic Era University, a leading BBA college in Dehradun.

The Versatility of a BBA Degree

A BBA degree offers a wide range of career paths, making it a versatile choice for aspiring professionals. Some of the most common job roles for BBA graduates include:

Finance: Investment banking, financial analysis, risk management, corporate finance, and accounting.

Marketing: Brand management, market research, advertising, sales, and digital marketing.

Human Resources: Talent acquisition, employee development, performance management, and industrial relations.

Consulting: Management consulting, business strategy, and operations consulting.

Entrepreneurship: Starting and running your own business.

Operations Management: Supply chain management, production planning, and quality control.

The Advantage of a BBA from Graphic Era University

Graphic Era University, a renowned BBA college in Dehradun, offers a comprehensive program that equips students with the necessary skills and knowledge to succeed in the competitive business landscape. Here are some key advantages of pursuing a BBA from the Graphic Era University:  

Industry-Oriented Curriculum: Our curriculum is designed in collaboration with industry experts to ensure it aligns with current trends and demands.

Experiential Learning: We offer internships, industry projects, and live case studies to provide practical exposure.

Experienced Faculty: Our faculty members are industry experts who bring real-world experience to the classroom.

State-of-the-Art Infrastructure: Our campus boasts modern facilities and resources to support your learning.

Strong Placement Record: Our dedicated placement cell has a proven track record of securing top placements for our students.

Job Opportunities After a BBA from Graphic Era

Graphic Era University has strong industry linkages, which translates into excellent job opportunities for our BBA graduates. Some of the top companies that recruit from our campus include:

Financial Services: Deloitte, EY, KPMG, PwC, Goldman Sachs, JP Morgan Chase

Consulting: McKinsey & Company, Bain & Company, Boston Consulting Group

FMCG: Unilever, Nestle, Procter & Gamble, Colgate-Palmolive

IT Services: TCS, Infosys, Wipro, HCL Technologies

E-commerce: Amazon, Flipkart, Myntra

Startups: Numerous startups and emerging companies

Career Paths for BBA Graduates

The career paths available to BBA graduates are vast and diverse. Here are some examples:

Finance: Investment bankers, financial analysts, risk managers, and corporate finance professionals.

Marketing: Brand managers, market researchers, advertising executives, sales professionals, and digital marketers.

Human Resources: Talent acquisition specialists, employee development managers, performance management experts, and industrial relations professionals.

Consulting: Management consultants, business strategy consultants, and operations consultants.

Entrepreneurship: Business owners and entrepreneurs in various industries.

Operations Management: Supply chain managers, production planners, and quality control specialists.

Tips for Landing Your Dream Job After a BBA

To increase your chances of landing your dream job after completing a BBA, consider the following tips:

Internships and Projects: Gain practical experience through internships and industry projects.

Networking: Build strong relationships with industry professionals and alumni.

Develop Soft Skills: Focus on developing essential soft skills like communication, teamwork, leadership, and problem-solving.

Tailor Your Resume: Customize your resume to highlight your skills and experiences relevant to the job you're applying for.

Prepare for Interviews: Practice answering common interview questions and research the company you're interviewing with.

Conclusion

A BBA degree offers a promising career path with many opportunities. By choosing a reputable BBA college like Graphic Era University, you can acquire the necessary skills and knowledge to excel in the business world. With a strong foundation and practical experience, you'll be well-prepared to pursue your dream career.

Address: 566/6, Bell Road, Society Area, Clement Town, Dehradun, Uttarakhand PIN: 248002

Contact: 1800 270 1280

[nl-dalmia-institute-nldimsr]

Exploring the PGDM in Marketing: A Pathway to Success

In today’s competitive business world, pursuing higher education in management can significantly enhance your career prospects. One of the most sought-after courses is the PGDM course in Marketing, which equips students with the skills required to thrive in the marketing industry. This program offers a comprehensive understanding of marketing strategies, consumer behaviour, branding and digital marketing techniques, ensuring graduates are prepared for the dynamic and evolving business environment.

What is PGDM?

A Post Graduate Diploma in Management (PGDM) is a two-year course that focuses on industry-relevant skills and practical knowledge. Unlike traditional management programs, what is PGDM can be summed up as a course designed to meet the evolving needs of the corporate sector. The PGDM curriculum is frequently updated to reflect the latest trends and technologies in the business world, giving students a competitive edge in the job market.

The course emphasises experiential learning through case studies, internships, live projects and interactive sessions with industry leaders. This hands-on approach ensures that students are not only well-versed in theory but also ready to apply their knowledge in real-world scenarios.

What is the Difference Between MBA and PGDM?

Many aspiring management students often wonder, what is the difference between MBA and PGDM. While both courses aim to develop managerial skills, there are a few key differences between the two.

An MBA (Master of Business Administration) is typically offered by universities, while a PGDM is provided by autonomous institutions that are approved by the All India Council for Technical Education (AICTE). This autonomy allows PGDM institutes to revise their syllabus regularly, making the course more adaptable to changing business trends.

Another distinction is that the PGDM course in Marketing tends to be more industry-focused, with an emphasis on practical skills. On the other hand, an MBA may focus more on theoretical aspects of management. Despite these differences, both MBA and PGDM graduates are highly valued by employers, as long as they come from reputed institutions.

Career Opportunities After PGDM in Marketing

A PGDM course in Marketing opens up a wide range of career opportunities across various industries. Graduates can pursue roles in sales, brand management, advertising, digital marketing, market research and more. Some of the prominent sectors that actively recruit marketing professionals include:

FMCG: Fast-moving consumer goods companies are always on the lookout for skilled marketing graduates to help them develop and execute their branding strategies.

E-commerce: With the rise of online shopping, e-commerce platforms need marketing experts to attract and retain customers.

Banking and Finance: Marketing in the financial sector revolves around creating trust and reliability in the minds of customers, making it a lucrative option for graduates.

Media and Advertising: Professionals in this sector work to create campaigns that resonate with target audiences, making it a fast-paced and creative industry.

The versatility of a PGDM course in Marketing allows graduates to explore different paths and industries based on their interests and strengths.

Why Choose NL Dalmia for Your PGDM?

If you are considering pursuing a PGDM in Marketing, NL Dalmia Institute of Management Studies and Research offers one of the most comprehensive programs in the country. With its state-of-the-art infrastructure, experienced faculty and strong industry connections, NL Dalmia provides students with the tools they need to succeed in their careers.

The institute is known for its emphasis on practical learning and has a well-established reputation for producing industry-ready professionals. NL Dalmia’s PGDM program is tailored to meet the current demands of the corporate world, ensuring that students are equipped with the latest skills and knowledge. The curriculum is regularly updated to reflect the rapidly evolving business landscape, making NL Dalmia a top choice for students looking to excel in marketing.

Additionally, the institute offers excellent placement opportunities with leading companies, giving students a head start in their careers. With a focus on holistic development, NL Dalmia ensures that its graduates are not only academically proficient but also possess the soft skills required to succeed in the business world.

In conclusion, a PGDM course in Marketing from a reputed institution like NL Dalmia can open doors to numerous career opportunities. With the increasing demand for marketing professionals across industries, pursuing this course can give you the edge you need to thrive in the competitive business environment.

[laabam]

"Top FMCG Distribution Software Solutions for Effortless Billing, Inventory, and Supply Chain Management"

Introduction:

The FMCG industry demands seamless, efficient, and reliable management solutions. LaabamOne Desktop offers powerful features in FMCG billing software, FMCG inventory management software, and FMCG supply chain management software, all at an incredible price of just ₹2,000 (was ₹14,999).

1. Comprehensive FMCG Billing Software for Streamlined Operations

For FMCG businesses, speed and accuracy are essential in billing. The LaabamOne Desktop offers robust FMCG billing software that ensures error-free and quick billing processes. Whether it’s wholesale FMCG distribution or retail, this solution supports multi-channel billing options, reducing manual errors and enhancing customer satisfaction.

Key Features:

User-friendly interface for efficient billing

Integration with FMCG inventory management software

Easily customizable billing options

In addition, the affordable FMCG billing software is available at a one-time price of just ₹2,000 (formerly ₹14,999), making it a perfect choice for businesses looking to scale quickly without compromising on quality.

2. FMCG Inventory Management Software: Keep Track of Your Stock Efficiently

The FMCG distribution industry is fast-paced, and efficient inventory management is critical. The FMCG inventory management software in LaabamOne Desktop helps businesses track stock in real-time, automating updates and preventing stock shortages. Its seamless integration with the FMCG distributor software simplifies reordering and forecasting for businesses operating at scale.

Key Features:

Real-time stock tracking

Integration with FMCG sales order management software

Cloud based FMCG distribution software option available for easy access and management from anywhere

3. Optimizing Supply Chains with FMCG Supply Chain Management Software

Efficiency in supply chain management is the backbone of any FMCG business. The FMCG supply chain management software integrated within LaabamOne Desktop offers tools for route optimization, real-time delivery tracking, and automated reporting. This ensures that goods are always delivered on time and within budget, crucial for maintaining customer satisfaction.

Key Features:

FMCG last-mile delivery software for tracking delivery times

FMCG route optimization software to reduce delivery costs

Advanced reporting through FMCG analytics software

With a price of ₹2,000 for a lifetime license, the FMCG supply chain management software is an economical solution to streamline operations while scaling business growth.

4. Boost Sales and Promotions with Integrated FMCG Promotion and Pricing Software

Promotions and price changes are frequent in the FMCG industry. The FMCG promotion management software in LaabamOne Desktop enables businesses to manage discounts, offers, and loyalty programs seamlessly. Integrated with the FMCG pricing software, this helps businesses adjust pricing in real time across different channels.

Key Features:

Easy integration with FMCG omnichannel distribution software

Real-time updates for promotions and price changes

Customizable options for various promotional strategies

5. Customized and Scalable FMCG Distribution Software for Every Business Need

Whether you're a small retailer or a large distributor, LaabamOne Desktop offers scalable FMCG distribution software tailored to your unique business needs. Its fully customized FMCG distribution software allows for flexibility in handling both small and large scale operations, making it a great fit for businesses looking to grow.

Key Features:

FMCG sales order management software for faster transactions

FMCG purchase order management software for efficient procurement

Scalable to meet future growth

All these features are packed into a software solution that costs only ₹2,000, offering immense value for money.

Conclusion:

In today’s fast-paced FMCG environment, businesses need reliable, scalable, and affordable software solutions. LaabamOne Desktop provides the best FMCG billing, inventory, and supply chain management software at an unbeatable price of ₹2,000 for a lifetime license.

For More Details

+91 7418366682

[snehasingh90]

Ecommerce Specialist ( Tea/ Spices)

Key Skills

Catalog Management, Portals Onboarding, FMCG Category, Marketplace Expertise, Product Catalog, Promotion, Product Promotions, Product online sales, online sales, e-commerce sales, e-commerce marketing, e-comm

Education

Graduate

Job Description

· Drive traffic, conversions, and customer engagement/experience initiatives to enable sustainable business growth on e-commerce

· Analytics, Leading PLS, PPC, display advertising

· Manage Catalogue on e-commerce platforms

· Create & Manage daily/weekly/monthly performance reports at brand & SKU level

· Inventory & demand planning based on DRR

· Keywords & SEO management, run ads based on them.

· Keep track of targeted categories, shopping trends and identify gaps.

· Working effectively with internal departments: creative, ops, revenue and social media teams to maintain brand identity sync, forecast, quality, account health and customer feedback on all platforms and channels.

· Developing pricing’’ strategy across all e-commerce platforms to optimise sales growth.

· Work strongly in sync with POCs of various marketplaces and sales channels to increase visibility and revenue on a regular basis.

· Manage and execute promotional campaigns, and overall channel ROI.

· Effectively monitor and work on all sales channels to ensure continuing contribution to sales volume, profit and ROI objectives.

· Monitor order processing, dispatching, allocations with support from the ops team.

· Hands-on knowledge of portals of various marketplaces and different functionalities

· Dealing with e-commerce category managers for product placement and visibility (Ex. Amazon, Flipkart, Blinkit etc.

Read More…

Industry TypeFMCG

Functional AreaEcommerce Marketing

Number of Vacancy02

Job CountryIndia

Apply Now

[ubqoutreach]

How can sales managers align sales goals with overall business objectives?

Aligning sales goals with overall business objectives is crucial for ensuring that the sales team’s efforts contribute to the broader success of the organization. Here are some effective strategies for achieving this alignment:

1. Understand Business Objectives

Collaborate with Leadership: Engage with senior management to clearly understand the company’s strategic goals, growth targets, market positioning, and financial objectives.

Review Business Plans: Analyze the company’s business plan to grasp long-term goals, market expansion strategies, and competitive positioning.

2. Set SMART Sales Goals

Specific: Define clear and specific sales targets that support business objectives (e.g., increasing market share in a specific region).

Measurable: Ensure that goals are quantifiable, allowing progress to be tracked (e.g., achieve $X in sales revenue).

Achievable: Set realistic targets that are challenging yet attainable.

Relevant: Align goals with broader business priorities (e.g., focusing on high-margin products if profitability is a key objective).

Time-bound: Establish deadlines for achieving goals to maintain focus and urgency.

3. Develop a Sales Strategy

Create Action Plans: Outline detailed action plans and tactics that will help achieve the sales goals. Ensure these plans are in sync with the overall business strategy.

Identify Key Accounts: Focus on key accounts or market segments that align with the company’s strategic priorities.

[mbabtechadmissionexpert]

Symbiosis Institute of Business Management Pune: Courses, Fees, Placements, and Scholarships

Symbiosis Institute of Business Management (SIBM), Pune, is one of India’s leading B-schools, renowned for its exceptional management programs, state-of-the-art facilities, and strong industry connections. SIBM Pune has consistently been ranked among the top 10 management institutes in India, offering students a comprehensive business education that focuses on both theoretical and practical skills.

SIBM Pune Fees Structure

The SIBM Pune fees structure is competitive compared to other top management schools in India, making it an attractive option for students seeking quality education. Here’s an overview of the fees for the MBA program:

MBA Fees (2024-2026): ₹23,32,000 (for two years)

Tuition Fees: ₹19,60,000

Institute Deposit (Refundable): ₹20,000

Hostel Fees: ₹2,30,000 (for two years)

Mess Fees: ₹1,22,000 (for two years)

This fee structure includes academic costs, accommodation, and meals, offering a comprehensive package for students.

MBA Courses at SIBM Pune

Symbiosis Institute of Business Management Pune offers a diverse range of management programs designed to cater to various business domains. The courses offered include:

MBA (Flagship Program): A two-year, full-time residential program that offers specializations in:

Marketing

Finance

Human Resource Management

Operations & Supply Chain Management

MBA (Innovation and Entrepreneurship): This program aims to develop entrepreneurial mindsets and innovative skills in students, preparing them for leadership roles in emerging business areas.

Executive MBA: A part-time program designed for working professionals, focusing on advanced business strategies and leadership skills.

PG Diploma Programs: These are short-term diploma programs in various management fields.

Placement and Recruiters

SIBM Pune boasts an excellent placement record, with top companies from various sectors recruiting its students every year. The institute's placement process is well-organized, with students receiving pre-placement offers (PPOs) and internships from prestigious organizations.

Key Placement Highlights (2023):

Highest Package (International): ₹62.11 LPA

Highest Package (Domestic): ₹35.05 LPA

Average Package: ₹26.77 LPA

Median Package: ₹24 LPA

Top Recruiters:

Consulting: Boston Consulting Group, Accenture, Deloitte, PwC

FMCG: Hindustan Unilever, ITC, Nestle, Coca-Cola

Banking and Finance: JP Morgan, HSBC, ICICI Bank, HDFC

Technology: Microsoft, Google, Infosys, TCS

Pharmaceuticals: Cipla, Pfizer, GSK

These top-notch recruiters highlight SIBM Pune’s strong industry interface, ensuring that students are well-placed in leadership roles across sectors.

Scholarships at SIBM Pune

SIBM Pune offers several scholarship options to meritorious and deserving students to support their education financially. Some of the key scholarships include:

Symbiosis International University (SIU) Scholarship: Awarded to students based on their academic performance in the first semester.

SC/ST Scholarship: Provided to students from reserved categories as per government norms.

Symbiosis Foundation Scholarship: Based on merit, this scholarship covers a portion of the tuition fees.

Sports Scholarship: For students excelling in sports at the national or international levels.

Students can also avail education loans through various banks associated with the institution.

Selection Criteria

The SIBM Pune selection process is rigorous, ensuring that only the most deserving candidates secure admission. The primary criteria for admission include:

Eligibility:

Graduates with at least 50% marks (45% for SC/ST) from a recognized university.

Final-year students awaiting results are also eligible to apply.

Entrance Exam (SNAP):

Applicants must clear the Symbiosis National Aptitude Test (SNAP), the official entrance exam for Symbiosis institutes.

Shortlisting:

Candidates are shortlisted based on their SNAP score and called for the GE-PIWAT (Group Exercise, Personal Interview, and Written Ability Test).

Final Selection:

The final merit list is prepared considering the SNAP score, GE-PIWAT performance, academic achievements, and work experience (if any).

Why Choose SIBM Pune?

SIBM Pune stands out for several reasons:

Reputation and Ranking: Consistently ranked among the top B-schools in India, SIBM Pune offers a prestigious MBA degree that is recognized globally.

Comprehensive Learning Experience: The curriculum blends classroom learning with practical exposure, offering students a well-rounded education.

Industry Connections: Strong industry interface through live projects, internships, and guest lectures by industry experts.

Alumni Network: A vast and influential alumni network that supports students in career growth and mentorship.

Conclusion

If you're looking for an esteemed institute offering a holistic education, Symbiosis Institute of Business Management Pune is an excellent choice. With its competitive SIBM Pune fees, robust placement opportunities, and scholarship options, SIBM Pune paves the way for students to achieve their professional goals in the business world.