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What Makes a Mailing List ‘Deliverable’? Understanding CASS, NCOA, and USPS Standards
In the world of direct mail marketing, the quality of your mailing list can make or break your campaign. It doesn't matter how beautiful your postcard is or how compelling your offer sounds—if your mail never reaches the intended recipient, it’s wasted money. For small businesses investing in mailing lists to drive sales, understanding what makes a mailing list deliverable is essential.
Accurate, up-to-date mailing lists are the foundation of any successful campaign. That’s why professionals rely on terms like CASS, NCOA, and USPS standards to determine deliverability. If you’re considering small business mailing lists or working with small business lead generation services, this guide will help you understand how deliverability works and what to look for when choosing a list provider.
📬 What Is Deliverability and Why Does It Matter?
Deliverability refers to the percentage of mail pieces that actually make it to the correct address. It’s not enough to have a list with names and addresses—those entries must be accurate, standardized, and up to date to be accepted and delivered by the USPS (United States Postal Service).
Low deliverability = wasted print, postage, and effort.
According to USPS data, nearly 17% of Americans move each year, and about 40 million addresses change. If your list isn’t regularly updated, you’re likely mailing to outdated locations or incorrectly formatted addresses. The result? Returned mail, lost sales opportunities, and unnecessary costs.
🧩 The Three Components of a Deliverable Mailing List
Let’s break down the three key tools used to ensure mailing list deliverability: CASS, NCOA, and compliance with USPS formatting standards.
1. ✅ CASS Certification: Getting the Format Right
CASS stands for Coding Accuracy Support System, a program developed by USPS to improve the accuracy of ZIP Codes, addresses, and delivery points on mail pieces.
How it works:
CASS-certified software checks each address on your list against USPS records to verify:
Correct street name and number
City and state consistency
Proper ZIP+4 code
Delivery point (DP) barcode information
Why it matters:
Ensures your mail meets USPS addressing requirements
Helps you qualify for bulk mailing discounts
Reduces returned mail due to formatting errors
If your mailing list provider isn’t using CASS-certified software, walk away. It’s the most basic indicator of address quality.
2. 🔄 NCOA Updating: Tracking People on the Move
NCOA stands for National Change of Address, a database maintained by USPS containing approximately 160 million permanent change-of-address (COA) records filed over the last four years.
How it works:
Mailing lists are cross-referenced with the NCOA database to see if recipients have moved. If they have:
The address is updated to the new, forwarded address (if available)
The old address is flagged as undeliverable if no forwarding address exists
Why it matters:
Keeps your list current and accurate
Ensures mail reaches the intended recipient, even after relocation
Avoids postage waste on undeliverable addresses
Small business lead generation services that incorporate NCOA updates into their data hygiene process help their clients maintain high deliverability over time.
3. 📏 USPS Address Standards: Format, Sequence & Compliance
USPS also provides detailed standards for how addresses must appear on envelopes, including:
Address line order (Recipient name > street address > city/state/ZIP)
Font size and color
Barcode placement for automation compatibility
Addresses must be readable by sorting machines to qualify for automated rates. If your mail doesn’t meet USPS standards, it may be delayed, returned, or denied discounts.
📊 How High Deliverability Improves ROI
If you’re investing in small business mailing lists, your return on investment (ROI) depends directly on how many people receive—and respond to—your mail.
Let’s compare:
Scenario
Undeliverable Rate
Reach
Cost/Result
Poor-quality list
20%
800 out of 1000
High print/postage waste
Deliverable list (CASS + NCOA)
95%
950 out of 1000
Lower cost per lead
High deliverability doesn’t just reduce waste—it increases response rates, improves campaign tracking, and makes your budget work harder.
💼 Real-World Use: Deliverability for Small Business Success
Example 1: Local Insurance Agency
An independent insurance agent ran a campaign using CASS-certified and NCOA-updated homeowner lists from a reputable provider. The campaign targeted three ZIP codes with high new homeowner activity.
Result: 3.5% response rate, 24 new policies, and 6 referrals within 45 days.
Example 2: Cleaning Service Startup
A residential cleaning company initially bought a cheap mailing list with no CASS or NCOA verification. More than 20% of mailers came back undelivered, and only 5 leads were generated.
After switching to a verified list through a small business lead generation service, response rates tripled and repeat bookings grew steadily.
✅ What to Look for in a Mailing List Provider
If you’re shopping for mailing lists for business, make sure the provider offers:
CASS-certified address formatting
NCOA updates within the last 90 days
ZIP code, income, homeownership, and demographic filtering
USPS-compliant formatting assistance or mailing services
A history of working with small business mailing lists
Providers like Homeowners Marketing Services specialize in this, offering fast turnaround, accurate homeowner data, and ongoing support to help small businesses target locally and grow affordably.
📌 Final Thoughts
Deliverability is not just a technical concern—it’s a strategic necessity. For small businesses relying on mail campaigns to reach local homeowners, high-quality mailing lists are the difference between wasted effort and steady growth.
By working with verified data, understanding CASS and NCOA, and adhering to USPS standards, you ensure your message lands where it matters most: in your customer’s mailbox.When you invest in deliverable mailing lists, you’re not just sending mail—you’re building relationships, generating leads, and moving your business forward.
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Key Features to Look for in Direct Mail Automation Software for 2025
In an era of increasing digital noise, direct mail automation software stands as a powerful tool for businesses aiming to deliver personalized, tangible marketing experiences. As we step into 2025, choosing the right software means evaluating features that align with modern marketing needs—API integration, personalization, multichannel support, and analytics. This guide breaks down the most crucial features to consider when selecting direct mail automation tools for maximum ROI and customer engagement.
1. Seamless CRM Integration
One of the most vital features to consider is CRM integration. Whether you're using Salesforce, HubSpot, Zoho, or a custom solution, your direct mail software should easily sync with your CRM platform. This integration enables:
Automated trigger-based mail campaigns
Access to customer behavior and segmentation
Real-time updates on campaign performance
Why it matters in 2025: Personalized marketing driven by real-time customer data enhances engagement rates and streamlines campaign delivery.
2. API Access for Custom Workflows
A robust Direct Mail API allows developers and marketers to build custom workflows, trigger print-mail jobs based on events, and integrate with internal systems. Look for:
RESTful API with extensive documentation
Webhook support for real-time updates
Batch processing capabilities
SDKs in popular languages (Python, JavaScript, Ruby)
Benefits: APIs enable full automation and scalability, making it ideal for enterprise-level or high-volume businesses.
3. Variable Data Printing (VDP) Support
VDP lets you personalize every piece of mail—from names and offers to images and QR codes. The best software platforms will include:
Easy-to-use VDP templates
Integration with dynamic content from your CRM
Automated personalization for large campaigns
2025 Trend: Consumers expect personalized experiences; generic mailers are far less effective.
4. Omnichannel Campaign Support
Today’s marketing isn't just physical or digital—it’s both. Look for software that integrates with:
Email
SMS
Social retargeting
Retention platforms
Bonus: Omnichannel sequencing allows you to create smart workflows like sending a postcard if a user doesn’t open your email within 3 days.
5. Campaign Performance Analytics
Your software should offer deep insights into campaign results. Key metrics to look for include:
Delivery status
Response and conversion rates
Print volume tracking
QR code scans and redemption data
Advanced analytics in 2025 should include AI-driven performance predictions and suggestions for campaign improvements.
6. Address Verification & Data Hygiene Tools
Bad addresses cost money. Your software should offer built-in address verification, using tools like:
CASS Certification
NCOA (National Change of Address) updates
International address formatting
Postal barcode generation
2025 Consideration: With global shipping more common, international address validation is a must-have.
7. Pre-Built Templates and Design Tools
Not every marketer is a designer. High-quality platforms provide:
Drag-and-drop editors
Pre-designed templates for postcards, letters, flyers, catalogs
Brand asset management tools
These reduce campaign creation time and ensure brand consistency across every print asset.
8. Automation Triggers and Rules
Software should support rule-based automations, such as:
“Send a thank-you postcard 7 days after purchase”
“Trigger a re-engagement letter if a customer hasn’t interacted in 60 days”
“Send a discount coupon after a cart abandonment”
Smart triggers improve relevance and timing, critical for campaign success.
9. Cost Estimator and Budget Control
In 2025, transparency is key. The best platforms provide real-time:
Printing and postage cost estimations
Budget tracking dashboards
ROI calculators
Spend caps and approval flows
Marketing teams can stay within budget while ensuring campaign effectiveness.
10. Security and Compliance Features
Data privacy is non-negotiable. Your software should support:
GDPR, HIPAA, and CCPA compliance
Data encryption at rest and in transit
Role-based access control
Audit trails and logs
2025 Focus: With AI data processing and automation increasing, choosing a secure platform is mission-critical.
11. Print & Mail Network Integration
Top-tier software connects with certified printers and mail houses globally, allowing for:
Localized printing to reduce shipping time/costs
International delivery tracking
SLA-based delivery guarantees
Distributed networks enhance scalability and ensure timely delivery.
12. Scalability for Enterprise Growth
As your marketing grows, your platform should grow with you. Key considerations:
Support for millions of monthly mail pieces
User management for teams
Advanced scheduling
SLAs for uptime and performance
Conclusion
Direct mail is no longer old-fashioned—it’s a data-driven, automated marketing channel. When choosing direct mail automation software in 2025, prioritize platforms that offer integration, personalization, scalability, security, and advanced analytics. Investing in the right tool ensures your campaigns are cost-effective, personalized, and impactful across every customer touchpoint.
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Automated Mailing API – Wix
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Different Types of USPS Bulk Mail: USPS Postage Mail Prices
USPS offers several bulk mail options for businesses and high-volume senders. Understanding the different types of USPS bulk mail and USPS postage mail prices is crucial for cost-efficient mailing campaigns.
What Is Bulk Mail?
Bulk mail refers to large quantities of mail prepared and sorted by the sender according to USPS standards. It offers significant savings over standard First-Class or single-piece rates.
Major Types of USPS Bulk Mail
USPS Marketing Mail (Standard Mail)
Used for advertisements, newsletters, and promotional material.
Requires a minimum of 200 pieces or 50 pounds of mail.
Lower rates than First-Class Mail.
Delivery time: 3–10 business days.
First-Class Mail Bulk (Presorted First-Class)
Ideal for invoices, statements, and personal correspondence.
Requires a minimum of 500 pieces.
Faster delivery (1–5 business days).
Includes return service and forwarding.
Nonprofit USPS Marketing Mail
Available to registered nonprofit organizations.
Deeply discounted rates.
Subject to content restrictions (must be educational, religious, etc.).
Every Door Direct Mail (EDDM)
Designed for local marketing.
No mailing list required.
Select postal routes and deliver to every mailbox in the area.
USPS Bulk Mail Pricing (as of 2025)
Here’s a general pricing overview (actual prices may vary):
Marketing Mail Letter: Starts at $0.206 per piece
Presorted First-Class Mail Letter: Starts at $0.515 per piece
Nonprofit Marketing Mail: Starts at $0.124 per piece
EDDM Retail Flats: Around $0.198–$0.223 per piece
These rates depend on factors such as:
Mailpiece shape and size
Weight and thickness
Destination (local vs. national)
Presorting level
Requirements for Bulk Mailing
To qualify for bulk mailing rates, you must:
Obtain a Mailing Permit and Precanceled Stamp or Indicia
Use USPS-approved software for barcoding and sorting
Print addresses using Intelligent Mail Barcodes (IMb)
Deliver the sorted mail to a Business Mail Entry Unit (BMEU)
Tools to Simplify Bulk Mailing
USPS Business Customer Gateway
Commercial mailing platforms (Stamps.com, EasyPost, Lob, etc.)
Address verification and presort software
Benefits of Bulk Mailing
Lower cost per piece
Better control over campaign timing
Access to USPS tracking and delivery metrics
Bulk Mail vs First-Class: Key Differences
FeatureBulk MailFirst-Class MailSpeedSlower (3–10 days)Faster (1–5 days)CostLower per pieceHigher per pieceMinimum Quantity200+ pieces500+ pieces (presorted)Return ServicesNot included by defaultIncludedSuitable ForMarketing materialsInvoices, personal mail
Conclusion
Whether you're sending a personal letter, choosing the right paper for your envelope, or planning a bulk mail campaign, understanding USPS rules and pricing can help you save money and avoid delivery issues. For individuals, sticking to the 1-ounce rule with standard paper ensures one-stamp mailing. For businesses, selecting the right bulk mail type can optimize your outreach budget.
Stay updated on USPS pricing changes annually and consider using address verification and mail automation tools to streamline your mailing processes.
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USPS Postage Rates – Wix
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Direct Mail Sizes and Specifications: Tips for Designing Cost-Effective Mailers
Direct mail continues to be an effective marketing strategy, but understanding the sizes and specifications of your mailers can make a significant difference in both cost and impact. Here are tips for designing cost-effective direct mailers that meet postal regulations while maximizing your return on investment.
1. Understand Standard Mail Sizes
Direct mail comes in various sizes, each with its pricing and regulations. Familiarize yourself with the standard sizes recognized by the United States Postal Service (USPS):
Postcards: Typically sized at 4.25” x 6” or 5” x 7.” Postcards are cost-effective and don’t require an envelope, making them a popular choice for direct mail campaigns.
Letters: Standard letter sizes include 8.5” x 11” or 8.5” x 14.” These are often used for personalized mailings and can be folded into a smaller size for mailing.
Catalogs and Booklets: Sizes can vary, but they are generally larger than letters and can include multiple pages. Ensure they meet the minimum thickness requirements to qualify for standard rates.
2. Leverage Bulk Mailing Discounts
When planning your direct mail campaign, consider utilizing bulk mailing options. Bulk mail allows you to send larger quantities of mail at discounted rates. To qualify for bulk mailing, your pieces must meet specific size and weight requirements. Ensure you understand the USPS regulations to take full advantage of these discounts.
3. Incorporate Clear Calls to Action
Regardless of size, your mailer must contain a clear call to action (CTA). Ensure your CTA stands out and encourages recipients to take the desired action, whether it’s visiting a website, calling a phone number, or redeeming a coupon. A well-defined CTA can increase response rates and improve your overall campaign effectiveness.
4. Use Quality Design Elements
A visually appealing design is crucial for capturing attention. Use high-quality images and graphics that resonate with your target audience. Keep your design clean and uncluttered to ensure important information stands out. Remember that design can affect not only response rates but also printing costs; simpler designs can save money.
5. Pay Attention to Postal Regulations
Adhering to postal regulations is essential for ensuring your mailers are delivered efficiently. This includes proper addressing, including return addresses, and maintaining adequate white space around your design. Each mail piece must also have a barcode or indicia for processing.
6. Test Different Formats
Experimenting with different sizes and formats can help you find what works best for your audience. A/B testing allows you to compare different mailers to determine which design or size yields the highest response rates. Utilize tracking codes or unique URLs to measure the effectiveness of each mail piece.
7. Consider the Weight of Your Mailers
The weight of your mailers directly impacts postage costs. When designing your mailer, consider using lighter materials, especially for larger mail pieces. For example, using lighter paper can reduce overall weight while still maintaining quality. Keep in mind that heavier mail pieces can incur additional postage fees.
8. Include Eye-Catching Visuals
Incorporating eye-catching visuals can significantly enhance your mailer's appeal. Utilize vibrant colors, engaging images, and compelling graphics that align with your brand and message. Ensure your visuals are relevant to the content of your mailer to create a cohesive look.
9. Utilize Folded Mailers
Folded mailers can add a creative touch to your direct mail campaigns. They offer more space for your message while remaining compact for mailing. Consider designs like brochures or z-folds, which can provide additional information without taking up excessive space.
10. Evaluate and Optimize Your Campaign
After sending out your direct mailers, evaluate the results of your campaign. Monitor response rates, engagement metrics, and overall effectiveness. Use these insights to optimize future mailings, ensuring you continually improve your design and mailing strategies.
Conclusion
Designing cost-effective direct mailers involves understanding sizes and specifications that can help maximize your budget. By utilizing standard sizes, leveraging bulk mailing discounts, and incorporating clear calls to action, you can create effective mailers that resonate with your audience. Focus on quality design elements and postal regulations to enhance delivery efficiency and overall campaign success.
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Print Direct Mail KPIs – Wix
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The Intelligent Mail Barcode Decoder
The Intelligent Mail Barcode (IMB) is a comprehensive and advanced technology introduced by the United States Postal Service (USPS) to improve mail tracking and delivery processes. It serves as a critical tool for businesses and organizations to track mail in real-time, manage delivery, and optimize mailing strategies. But to fully leverage the benefits of IMB, it's essential to understand how to decode the barcode effectively.
What is the Intelligent Mail Barcode (IMB)?
The Intelligent Mail Barcode is a 65-bar barcode that combines the data of the older Postnet and Planet barcodes into one, providing a more efficient and informative system for managing mail. It encodes a variety of data points, including the sender, recipient, service type, and more, into a compact and scannable format.
Key Components of IMB
The IMB is composed of four main components:
Barcode ID: A 2-digit field that specifies the presort level.
Service Type Identifier (STID): A 3-digit field that identifies the mail class and the services requested by the sender.
Mailer Identifier (MID): A 6- or 9-digit number that uniquely identifies the mailer.
Serial Number: A 6- or 9-digit number that the mailer assigns to each mailpiece.
Delivery Point ZIP Code: An 11-digit number representing the recipient's ZIP+4 code.
Each of these components plays a crucial role in ensuring the accurate tracking and delivery of mail.
Decoding the IMB
Decoding the IMB involves interpreting each of the components mentioned above. Tools and software are available that can read the IMB, but understanding the basic principles behind it is valuable for those involved in mailing processes.
Barcode ID: The first two digits indicate the mail presort level. For instance, ‘00’ might indicate a mixed AADC presort level, while ‘01’ could indicate an AADC presort level.
STID: This code tells you what class of mail it is and what services are included, such as address correction or return receipt.
MID: This is your unique identifier as a mailer, and it helps track which business or individual sent the mail.
Serial Number: This allows the mailer to keep track of each mailpiece individually. By assigning a unique serial number to each piece of mail, you can track it more efficiently.
Delivery Point ZIP Code: This tells the USPS exactly where to deliver the mail. It includes the basic ZIP code and the extra four digits that pinpoint the delivery location.
Tools for Decoding
Several tools are available for decoding the IMB. USPS offers online tools, and many third-party software options can help businesses decode and manage IMBs for large mail campaigns. These tools often provide additional functionality, such as generating reports on delivery status, managing undelivered mail, and optimizing future mailings.
Benefits of IMB Decoding
Decoding the IMB can offer numerous benefits:
Real-Time Tracking: Knowing where your mail is at any given time helps in ensuring timely delivery.
Improved Delivery Rates: By analyzing decoded data, you can adjust your mailing strategies to reduce undeliverable mail.
Cost Savings: Reducing undeliverable mail and optimizing delivery can lead to significant cost savings.
Enhanced Customer Experience: By ensuring that mail reaches its destination on time, businesses can improve their customer service and satisfaction.
Conclusion
The Intelligent Mail Barcode is more than just a tracking tool; it's a gateway to better mailing efficiency, cost savings, and improved customer experiences. By understanding and decoding the IMB, businesses can fully leverage the power of USPS's advanced mail tracking system.
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Mail Barcode Delivery – Wix
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Applications of Postal API
Postal APIs (Application Programming Interfaces) are revolutionizing how businesses interact with postal services. These APIs provide programmatic access to a wide range of postal service functionalities, making it easier to integrate and automate tasks such as address validation, postage calculation, and shipment tracking into various applications. Below, we explore some key applications of Postal API and how they benefit businesses.
1. Address Validation and Standardization
One of the most common uses of Postal API is address validation and standardization. This application ensures that addresses entered into a system are correct and formatted according to postal standards. It reduces the risk of errors, ensures timely deliveries, and improves overall efficiency. E-commerce platforms, for instance, use this functionality to verify customer addresses during checkout, preventing shipping delays caused by incorrect addresses.
2. Postage Calculation
Postal APIs can calculate the exact postage required for mailing items based on weight, dimensions, destination, and preferred delivery speed. This feature is particularly useful for online retailers, shipping companies, and fulfillment centers, as it helps them provide accurate shipping costs to customers in real-time. It eliminates the need for manual calculations and reduces the risk of under or overcharging for postage.
3. Shipment Tracking
Shipment tracking is another vital application of Postal API. It allows businesses and customers to track the status of their shipments in real-time. By integrating tracking capabilities into their systems, companies can provide customers with updates on their order status, improving transparency and customer satisfaction. Additionally, businesses can monitor their logistics operations more effectively, identifying and addressing any issues promptly.
4. Label Generation
Generating shipping labels is a critical part of the mailing process. Postal APIs can automate this task by creating labels that comply with postal service requirements. This application is invaluable for businesses that ship large volumes of products, as it saves time and reduces errors associated with manual label creation. The API can generate labels with barcodes, delivery addresses, and postage information, ready for printing and affixing to packages.
5. Bulk Mailing Management
For businesses that engage in bulk mailing campaigns, Postal APIs offer significant advantages. They can streamline the preparation and management of large-scale mailings by automating tasks such as address cleansing, label generation, and sorting. This functionality is particularly beneficial for direct mail marketing campaigns, where efficiency and accuracy are paramount.
6. Return Management
Handling returns can be a logistical challenge for businesses. Postal APIs simplify this process by providing functionalities for generating return labels and tracking return shipments. This application enhances the customer experience by making the return process more convenient and efficient. It also helps businesses manage their inventory and reverse logistics more effectively.
7. Customs Documentation
For international shipping, Postal APIs can assist with generating the necessary customs documentation. This application ensures that all required forms and declarations are accurately completed and included with the shipment. It reduces the risk of delays or fines due to incomplete or incorrect documentation, facilitating smoother cross-border transactions.
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Verify Postal Mails – Wix
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Direct Mail Tracking Methods
Direct mail remains a potent tool in the marketer’s arsenal, offering a tangible connection to customers that digital methods often lack. However, to maximize its effectiveness and ensure a strong return on investment (ROI), it’s crucial to employ robust tracking methods. These methods provide insights into the performance of direct mail campaigns, enabling continuous improvement and optimization. Here, we delve into various direct mail tracking methods that help businesses gauge the success of their campaigns.

1. Personalized URLs (PURLs):
Personalized URLs are a powerful tracking method that combines direct mail with digital engagement. A PURL is a unique web address tailored for each recipient, typically including their name or a unique identifier. When recipients visit their PURL, they land on a personalized landing page that offers tailored content and calls to action. This method allows businesses to track who visits the landing page, how long they stay, and what actions they take. The data collected from PURLs can provide detailed insights into recipient behavior and campaign effectiveness, enabling precise measurement and follow-up actions.
2. QR Codes:
Quick Response (QR) codes offer a seamless way to bridge the gap between offline direct mail and online interaction. By scanning a QR code with their smartphone, recipients can be directed to a website, landing page, or promotional content. QR codes are easy to generate and print on direct mail pieces. The tracking capability comes from monitoring the scans, providing real-time data on engagement rates, geographic distribution of responses, and the devices used. This information helps marketers understand how recipients are interacting with their mail pieces and can inform adjustments to future campaigns.
3. Coupon Codes:
Coupon codes are a straightforward and effective method to track direct mail performance. Each direct mail piece can include a unique coupon code that recipients use when making a purchase, either online or in-store. By monitoring the usage of these codes, businesses can track which recipients respond to the campaign and measure the direct impact on sales. Coupon codes also offer the added benefit of incentivizing customers to act, increasing the likelihood of a positive response to the direct mail campaign. This method provides clear, quantifiable data on conversion rates and ROI.
4. Tracking Phone Numbers:
Including unique phone numbers on direct mail pieces allows businesses to track responses through phone calls. These numbers can be either different for each campaign or segmented by geographic areas or customer segments. By using call tracking software, businesses can capture data on call volume, call duration, and caller locations. This method not only tracks the effectiveness of the direct mail piece but also provides valuable insights into customer preferences and behavior. Additionally, recording and analyzing call interactions can help improve customer service and refine future marketing messages.
5. Mail Tracking Services:
Mail tracking services, often offered by postal and delivery companies, provide insights into the delivery status of direct mail pieces. These services use barcodes and intelligent mail tracking to monitor when and where each piece is delivered. Businesses can receive notifications when mail is sent, in transit, and delivered. This information is crucial for timing follow-up communications, such as emails or phone calls, to coincide with the mail delivery. Knowing the exact delivery status helps ensure timely engagement with recipients and maximizes the impact of the direct mail campaign.
6. Augmented Reality (AR) Integration:
Augmented Reality (AR) adds an interactive element to direct mail, enhancing engagement and providing tracking capabilities. By including AR triggers on mail pieces, recipients can use their smartphones to access additional digital content, such as videos, 3D models, or interactive games. AR platforms provide data on how recipients interact with the augmented content, including the number of views, engagement duration, and user actions. This innovative approach not only tracks recipient engagement but also offers a memorable and immersive experience, increasing the likelihood of a positive response.
7. Response Cards:
Response cards, or business reply cards, are a traditional but effective method for tracking direct mail responses. These cards include pre-paid postage and are designed for recipients to fill out and return. By analyzing the responses received, businesses can gauge interest levels and collect valuable customer feedback. Response cards can be tailored with specific questions to gather detailed insights into customer preferences, satisfaction, and potential interest in products or services. While this method may have a slower response time compared to digital methods, it provides tangible, direct feedback from recipients.
8. Unique Landing Pages:
Creating unique landing pages for direct mail campaigns is another effective tracking method. Each mail piece directs recipients to a specific landing page designed to match the campaign’s theme and message. By analyzing traffic to these landing pages, businesses can track the effectiveness of different mail pieces and segments. Metrics such as page visits, time spent on the page, and conversion rates provide detailed insights into recipient engagement. This method helps in understanding which messages and offers resonate best with the audience, allowing for continuous refinement of marketing strategies.
9. Surveys and Feedback Forms:
Including surveys or feedback forms in direct mail pieces can provide direct insights into customer opinions and experiences. These surveys can be returned by mail or completed online using a unique URL. By analyzing survey responses, businesses can gather qualitative data on customer satisfaction, preferences, and the overall effectiveness of the direct mail campaign. This feedback is invaluable for identifying areas for improvement and tailoring future campaigns to better meet customer needs.
10. Direct Mail Analytics Platforms:
Comprehensive direct mail analytics platforms offer a holistic approach to tracking and measuring campaign performance. These platforms integrate various tracking methods, such as PURLs, QR codes, and response tracking, into a single dashboard. They provide real-time data and insights, allowing businesses to monitor campaign performance continuously. Features such as A/B testing, predictive analytics, and integration with CRM systems further enhance the ability to optimize direct mail strategies. These platforms enable marketers to make data-driven decisions, ensuring that direct mail campaigns are as effective and efficient as possible.
Conclusion
Track and measure the performance of direct mail campaigns is essential for understanding their impact and optimizing future efforts. Methods such as Personalized URLs, QR codes, coupon codes, and tracking phone numbers provide precise, actionable data on recipient engagement and conversion. Traditional methods like response cards and surveys offer direct feedback, while modern techniques like AR integration and direct mail analytics platforms provide advanced insights and interactivity. By employing a combination of these tracking methods, businesses can ensure that their direct mail campaigns are effective, measurable, and continuously improving, ultimately driving greater business success and customer satisfaction.
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Direct Mail for Banks – Wordpress
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Tips to Get the USPS to Deliver Your Mail Faster
Timely delivery of mail is essential for individuals and businesses relying on the United States Postal Service (USPS) for their correspondence. While USPS generally provides reliable service, there are several tips and strategies to help expedite mail delivery and minimize delays. Here are some practical tips to get USPS to deliver your mail faster:
Use Correct Address Format: Ensure that addresses are accurate, complete, and formatted according to USPS guidelines. Include apartment or suite numbers, directional indicators (e.g., NW, SE), and ZIP codes for faster processing and delivery.
Schedule Pickup Services: Take advantage of USPS pickup services for large volumes of mail or packages. This can save time by avoiding trips to the post office and ensures prompt handling of your items.
Opt for Priority or Express Mail: When urgent delivery is required, consider using USPS Priority Mail or Express Mail services. These options come with faster delivery guarantees and tracking features.
Print Labels Clearly: If printing shipping labels at home, use clear, readable fonts and high-quality paper to ensure barcodes are scanned accurately during processing.
Include Return Addresses: Always include a return address on mail and packages. In case of delivery issues, having a return address can help USPS route the item back to you or notify you of any problems.
Track Shipments Online: Use USPS online tracking tools to monitor the status of your shipments. This allows you to anticipate delivery times and address any delays promptly.
Avoid Overstuffing Envelopes or Packages: Overly stuffed envelopes or packages may require additional processing time or incur higher postage costs. Use appropriate packaging to avoid delays.
Consider Time of Drop-Off: If dropping off mail at a post office, consider the busiest times and try to avoid peak hours to expedite processing.
Utilize Automated Postal Centers: USPS offers self-service kiosks at many locations where you can purchase postage, print labels, and drop off packages outside of regular business hours.
Request Redelivery or Hold Mail: If you missed a delivery attempt, use USPS's online tools to request redelivery or hold mail for pickup at a convenient location.
Check Mail Regularly: Regularly checking your mailbox ensures prompt retrieval of delivered mail and reduces the risk of delays due to mailbox overflow.
Monitor Service Alerts: Stay informed about any USPS service disruptions or delays due to weather conditions or other unforeseen circumstances that may affect delivery times.
By implementing these tips, individuals and businesses can optimize their USPS mail handling experience and improve the chances of faster, more reliable delivery. While occasional delays are inevitable, proactive measures can significantly reduce the impact of such issues on your mail delivery.
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Deliver Certified Mail – Wix
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Postal Automation Systems Market Trends: Future Growth Prospects (2023-2033)
The global postal automation systems market is projected to have a moderate-paced CAGR of 6.8% during the forecast period. The current valuation of the postal automation systems market is US$ 854.33 Million in 2023. The demand for postal automation systems is anticipated to reach a high of US$ 1649.44 Million by the year 2033.
Postal sector sorting and delivery procedures must be automated due to the rising popularity of automated solutions in many different end-user industries and the advent of game-changing technologies like industry 4.0 and digitization. The rising cost of labor due to a lack of available workers is also projected to fuel the postal equipment systems sector.
In addition, Industry 4.0 practices along with various technologies such as RFID, Barcode Readers, Scanners, etc. are projected to evolve smart, connected, and efficient automated postal operations, which in turn should expand the postal automation systems market significantly.
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Due to the explosion of online shopping, there has been a corresponding increase in the number of packages sent. For instance, Shopify predicts that in 2019, e-commerce sales are expected to account for 13.7% of global retail sales, with 1.92 billion global digital buyers. As a result, the demand for automated solutions in the postal sector is anticipated to propel the growth of the e-commerce logistics sector even further. As a result, a lot more progress should be made toward postal equipment systems in the coming years.
However, one of the primary issues limiting demand for postal automation systems is the increasing prevalence of the internet and the usage of smart devices, which has led to a decrease in the volume of traditional mail such as letters and mail. In addition, the sales of postal automation systems are being held back by the high expenses of entry and upkeep.
Key Takeaways
In 2021, the parcel sorter market sector accounted for almost 30% of total sales.
Over the projected time frame, the CFC is anticipated to grow at a robust CAGR of over 7%.
In 2021, hardware accounted for over 66% of total income. This was mostly due to improvements in processing power, sensor accuracy, identification accuracy, and scanner accuracy, as well as the need for new systems to augment the aging infrastructure.
Over the forecast period, the commercial postal services subsegment is projected to grow at the fastest rate (about 10% CAGR).
Over the forecast period, the services sector is expected to expand at a robust CAGR of around 8%. The expansion is due to the rising need for a variety of services, such as international and domestic mail registration, transport tracking, mail item sorting, customs control area processing, document generation for international and domestic mail, information delivery for a tracking site, monitoring of mail items, and a report on the activities of sorting centers.
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Competitive Landscape
Various technological developments in the postal industry are leading to a trend toward market fragmentation in the global postal automation systems market. Since the postal equipment systems market is always changing; companies are always coming up with new ways to increase their postal equipment systems market share. Many of these companies see innovation and growth to get ahead of the competition.
Recent Developments
TMEIC Corporation Americas is pleased to announce that it has acquired the Ports and Terminals Division from Orbita Ingeniera, S.L. This acquisition is likely to allow TMEIC to offer its new and existing customers in the ports and depots access to superior and tried-and-true OCR competencies, as well as a wider range of mechanization options. The current Ports and Terminals Division will be able to afford growth and development opportunities thanks to TMEIC’s financial backing, operational support, and market impact.
In October 2019, Siemens Logistics has proposed a suite of innovative software solutions designed to streamline airport and airline operations. This is Service 4.0-predictive maintenance for baggage treatment systems. To improve system dependability and cut down on unscheduled outages, predictions are made using aggregated data, and preventative measures are put into place.
Key Segments in the Postal Automation Systems Market
Technology:
Culler Facer Canceller
Letter Sorter
Flat Sorter
Mixed Mail Sorter
Parcel Sorter
Others
Component:
Hardware
Software
Services
Application:
Commercial Postal
Government Postal
By Region:
North America
Latin America
Asia Pacific
MEA
Europe
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How to Qualify For Bulk Mail Discount Rates
The Postal Regulatory Commission (PRC) approved a three-cent increase in first class mail prices, but bulk mailings will save you money. You can save 38% – 55% on marketing mail (sometimes called standard class, standard A or third class), and up to 80% on non-profit mail.
USPS bulk rates depend on how your mailing is prepared. This includes presorting your mailing items, putting the proper barcodes on them, and preparing paperwork for submitting to the Post Office. Generally, it is best to have a third-party do the prep work for you. This will usually include combining different zip codes and separating out the non-standard items like business cards, flyers and letters with envelopes. It will also require arranging to have the mailing dropped off at a specific location. This is often a DNDC or DSCF, which is a distribution center facility where they sort the items for automated processing.
In order to qualify for these discounted rates, you need to have a minimum of 200 pieces and the individual mail pieces cannot exceed 16 ounces in weight. This is a great option for local businesses or organizations who want to target their customers by geographical area. We can help you set up and execute your EDDM campaign quickly, which makes this a great option for time-sensitive projects.
Summit Printing can prepare your mailing to be eligible for these discounts by including the required Intelligent Mail Barcode on your items and doing the addressing and presorting for you. This will also ensure your items are processed more quickly by the USPS, resulting in faster delivery of your mail.
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Early to rise: How to vote early in Minnesota in 2022

(This public service announcement is brought to you by Vinny, photographed in 2020 and still thriving in 2022!)
Here's how you can vote safely and early in the November 8 election in Minnesota, where early voting starts Friday, September 23. (See this guide for how to vote in every state.)
1. Request an absentee ballot now. Track your ballot status at MNVotes.org. Voters without email can print out and mail a paper application. Voters in special situations can have a previous acquaintance pick up and deliver a ballot. If you don't have Internet access, call (877) 600-8683 for help.
2. Register to vote now if you haven't. You can register online by Tuesday, October 18, or by mail if your form is received by that date. You can also register in person at your county elections office by Monday, November 7 (and vote early while you're there), or at your polling place on Election Day, Tuesday, November 8. Bring a photo ID and proof of current address to register in person, and any time you vote (in case you need to re-register).
3. Look up your sample ballot. Research the record, policies, and endorsements of the candidates for school board, U.S. congress, district court, state legislature, governor, sheriff, or anything else. Make your "cheat sheet" now for when your ballot arrives.
4. Check your mailbox for your absentee ballot starting Friday, September 23. When it arrives, keep it someplace dry. Don't mark it until you show it to your witness, a Minnesota voter or notary from any state, whose signature is required for your absentee vote to be counted.
5. Vote absentee with your witness present. Before you begin, show your witness that your ballot is blank. Find the three smaller envelopes in the same ballot package, one brownish and two white. Have these ready, along with your "cheat sheet" and your Minnesota state ID or driver's license or social security number, if you have one.
Mark your ballot in private. You can also have an assistant mark it according to your directions. When done, put your ballot in the brownish "Ballot Envelope." Then, before your witness, put the "Ballot Envelope" in the white "Signature Envelope" and seal it. Complete and sign the "Signature Envelope" and have your witness do the same. If the witness is a notary, have them affix a notarization stamp.
6. Mail your ballot using the mail-in envelope. To be counted, your absentee ballot must reach officials by Election Day, Tuesday, November 8. I recommend mailing it Tuesday, October 25. Remember, no added postage is necessary: All Minnesota return envelopes for ballots come prepaid, with an election barcode putting it ahead of other first-class mail.
There are good reasons for confidence in this system: Despite changes slowing the mail in 2020, the U.S. Postal Service successfully delivered the general election that year, and Minnesota allows you to track your ballot online, and cancel it anytime before 5 p.m. on Tuesday, November 1, something you might consider if it's delayed (or if you wish to change your vote).
Even if your ballot is delayed and you miss the November 1 deadline to cancel, you can vote early again in person at your county elections office, or on Election Day at your polling place, just to make sure your vote is counted, because there's no way to accidentally vote twice in Minnesota. For example, if your mail-in ballot were processed while you were standing in line to vote, the system would recognize it, and reject the second ballot.
7. Or, if you prefer, drop off your sealed absentee ballot at any county or city elections office. You can do this between Friday, September 23, and 5 p.m. on Monday, November 7. Again, voters in special situations can have a previous acquaintance pick up and deliver a ballot instead.
Another possibility: Drop off your sealed and witnessed ballot at an outdoor walk-up or drive-through voting station. City elections offices in Duluth and Minneapolis have provided this service before, and may run such stations again, weather and staff permitting, from Friday, November 4, to Monday, November 7.
You can also drop off your sealed and witnessed absentee ballot before 3 p.m. on Election Day, Tuesday, November 8, but be sure to deliver it to the office that sent it to you, not to your polling place, where (if you make this mistake, or even if you don't) you can still vote in person if you're in line before 8 p.m.
8. Track your ballot online to make sure it's been received and counted.
9. If all else fails, vote in person on Tuesday, November 8. Remember that your polling location may have changed from past years. Polls are open from 7 a.m. to 8 p.m. Consider wearing a mask to reduce spread of COVID-19.
10. Celebrate! Democracy means participation, liberty, equality, and majority rule. Just by participating, you made your community more democratic. That's reason enough to stay up with popcorn!
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Ecommerce shipping: How to choose the perfect solution
Regardless of whether your online business is little or has a critical every day deals stream, you'll realize that picking a decent transportation arrangement is a vital point for the smooth running of your eCommerce.

In case you're going to hop in before you've thoroughly considered it, you'll find picking your dispatch administration is as interesting as finding a decent group of mythical people to wrap presents before Christmas Eve.
Fundamental administrations for eCommerce delivering
To give productive conveyance and keep up consumer loyalty, you'll need to furnish your online store with various fundamental coordinations administrations.
Messenger organization: This will ascertain dispatching costs from various parts of the bundle (weight, measurements, fragility...), and make shipments and conveyances with its organization of vehicles and messengers.
Programming devices: These cycle orders, send affirmation messages, make marks and send notices to the client consequently.
Outside administration: An organization, typically with a distribution center, will oversee shipments, returns and correspondence with the client in the interest of your store. You can likewise have your own stockroom and hardware.
Get focuses: It's helpful to have an organization of concurrences with stores or assortment focuses, particularly if your eCommerce doesn't have its own actual stores.
Principle factors while picking eCommerce dispatching administrations
These are the fundamental variables to consider in investigating the expense of recruiting a conveyance organization for your eCommerce business.
Weight
Numerous conveyance organizations follow a valuing model as indicated by the size and weight of each package.
On the off chance that your items don't gauge a lot, you can select a public postal help with level rates for eCommerce and independent ventures. jrs tracking In the event that your items are heavier or bulkier, you'd locate a private supplier or dispatch, offering a scope of alternatives for packages, more helpful and appropriate.
This is the place where you ought to likewise consider guaranteeing your shipments. A few organizations remember protection for the products of course, however in others it's an extra help. Consider whether your business will require this, particularly in the event that you sell delicate items, to ensure the items show up in great condition.
Delivery costs
It's in every case best to give free delivery, as this can in any case be a typical reason for shopping basket deserting in eCommerce. Obviously, it is a costly extra expense for you, and to adapt to it you'll need to build your costs or redirect a portion of your benefits toward transportation costs.
Another option is to offer free delivery just over a base price tag.
Offer a level rate if every one of your packages will in general have a comparative weight or you've discovered it to be savvy over the long haul. Clients like to know from the beginning the specific by and large expense of conveyance, regardless of whether it's a solitary rate as per locale or determined consequently by postcode (UK) or postal division (US).
The standards that eCommerce dispatches ordinarily use for the figuring of transportation costs are as per the following:
Bundle size
Package weight
Nation of cause
Nation of objective
Internet global positioning framework (discretionary)
Protection (whenever included or not)
Some transportation administrations give smoothed out joining your eCommerce stage, for example, Magento or Shopify, and consequently compute delivering costs on each request.
Global shipments
For worldwide transportation arrangements, organizations offer exceptionally efficient rates. The primary concern is to give your client the expense of global transportation ahead of time, regardless of whether on the item page itself or a different FAQ page.
Remember that sending items to another country involves appending records that you'll need to demand from the workplace dependable. Make it clear in your transportation strategy that you are not liable for any neighborhood customs obligations in every country.
Conveyance times
You can disclose unmistakably to your clients what's in store concerning the transportation of numerous items: regardless of whether these will show up together or on the off chance that they might be dispatched independently as an alternative; evaluate which is more conservative and to which choice the client responds best.
Likewise conclude whether to permit items to be transported to various locations, or if numerous individual buys ought to be made all things considered (as per whether this is by all accounts normally mentioned from your store, particularly around Christmas-time).
Bundling
Progressively nowadays, purchasers appreciate reasonable bundling arrangements. Ensure the bundling is of reused and recyclable material, simple to open, and is the correct size to fit the thing.
You may incorporate a note to say thanks or offer a rebate on their next buy. Make sure to encase the receipt, except if you've picked advanced just, and a return slip with directions.
Internet business stages and programming expansions will both make barcoded marks for you, to help deal with your shipments. Nonetheless on the off chance that you do create the marks yourself, it's in every case preferred to utilize printed rather over transcribed locations.
Returns
Indicate in your delivery strategy whether the client plans and pays for returns, or in the event that you'll offer the types of assistance of a printable return name and assortment by a pre-organized transporter.
On the off chance that you pick the last mentioned, recruit an organization that will ensure the bundle is gathered in acceptable condition, and will meet as far as possible you've determined to the client.
Expedited service
Express transportation is costly, however an ever increasing number of clients are picking a following day or same-day administration. In the event that you offer this, show the full rate your coordinations supplier charges. Numerous eCommerce dispatch administrations incorporate uncommon designs for express shipments.
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September 6, 2020 (Sunday)
Heather Cox Richardson writes:
Earlier this week, New York Times columnist Farhad Manjoo warned that American democracy is ending. He pointed to political violence on the streets, the pandemic, unemployment, racial polarization, and natural disasters, all of which are destabilizing the country, and noted that Republicans appear to have abandoned democracy in favor of a cult-like support for Donald Trump. They are wedded to a narrative based in lies, as the president dismantles our non-partisan civil service and replaces it with a gang of cronies loyal only to him.
He is right to be worried.
Just the past few days have demonstrated that key aspects of democracy are under attack.
Democracy depends on the rule of law. Today, we learned that Postmaster General Louis DeJoy, who rose to become a Cabinet official thanks to his prolific fundraising for the Republican Party, apparently managed to raise as much money as he did because he pressured employees at his business, New Breed Logistics, to make campaign contributions that he later reimbursed through bonuses. Such a scheme is illegal. A spokesman said that Dejoy “believes that he has always followed campaign fundraising laws and regulations,” but records show that many of DeJoy’s employees only contributed money to political campaigns when they worked for him.
Democracy depends on equality before the law. But Black and brown people seem to receive summary justice at the hands of certain law enforcement officers, rather than being accorded the right to a trial before a jury of their peers. In a democracy, voters elect representatives who make laws that express the will of the community. “Law enforcement officers” stop people who are breaking those laws, and deliver them to our court system, where they can tell their side of the story and either be convicted of breaking the law, or acquitted. When police can kill people without that process, justice becomes arbitrary, depending on who holds power.
Democracy depends on reality-based policy. Increasingly it is clear that the Trump administration is more concerned about creating a narrative to hold power than it is in facts. Today, Trump tweeted that “Our Economy and Jobs are doing really well,” when we are in a recession (defined as two quarters of negative growth) and unemployment remains at 8.4%.
This weekend, the drive to create a narrative led to a new low as the government launched an attempt to control how we understand our history. On Friday, the administration instructed federal agencies to end training on “critical race theory,” which is a scary-sounding term for the idea that, over time, our laws have discriminated against Black and brown people, and that we should work to get rid of that discriminatory pattern.
Today, Trump tweeted that the U.S. Department of Education will investigate whether California schools are using curriculum based on the 1619 Project from the New York Times, which argues that American history should center on the date of the arrival of the first enslaved Africans to Chesapeake shores. Anyone using such curriculum, he said, would lose funding. Government interference in teaching our history echoes the techniques of dictatorships. It is unprecedented in America.
Democracy depends on free and fair suffrage. The White House is trying to undermine our trust in the electoral system by claiming that mail-in ballots can be manipulated and will usher in fraud. While Trump has been arguing this for a while, last week Attorney General William Barr, a Trump loyalist, also chimed in, offering a false story that the Justice Department had indicted a Texas man for filling out 1700 absentee ballots. In fact, in 2017, one man was convicted of forging one woman’s signature on a mail-in ballot in a Dallas City Council race. Because mail-in ballots have security barcodes and require signatures to be matched to a registration form, the rate of ballot fraud is vanishingly small: there have been 491 prosecutions in all U.S. nationwide elections from 2000 to 2012, when billions of ballots were cast.
Interestingly, an intelligence briefing from the Department of Homeland Security released Friday says that Russia is spreading false statements identical to those Trump and Barr are spreading. The bulletin says that Russian actors “are likely to promote allegations of corruption, system failure, and foreign malign interference to sow distrust in Democratic institutions and election outcomes.” They are spreading these claims through state-controlled media, fake websites, and social media trolls.
At the same time, we know that the Republicans are launching attempts to suppress Democratic votes. Last Wednesday, we learned that Georgia has likely removed 200,000 voters from the rolls for no reason. In December 2019, the Georgia Secretary of State said officials had removed 313,243 names from the rolls in an act of routine maintenance because they were inactive and the voters had moved, but nonpartisan experts found that 63.3% of those voters had not, in fact, moved. They were purged from the rolls in error.
And, in what was perhaps an accident, in South Carolina, voters’ sample ballots did not include Democratic candidates Joe Biden and Kamala Harris, although they did include the candidates for the Green, Alliance, and Libertarian parties. When The Post and Courier newspaper called their attention to the oversight, the State Election Commission, which is a Republican-majority body appointed by a staunch Trump supporter, updated the ballots.
Democracy depends on the legitimacy of (at least) two political parties. Opposition parties enable voters unhappy with whichever group of leaders is in power to articulate their positions without undermining the government itself. They also watch leaders carefully, forcing them to combat corruption within their ranks.
This administration has sought to delegitimize Democrats as “socialists” and “radicals” who are not legitimate political players. Just today, Trump tweeted: “The Democrats, together with the corrupt Fake News Media, have launched a massive Disinformation Campaign the likes of which has never been seen before.”
For its part, the Republican Party has essentially become the Trump Party, not only in ideology and loyalty but in finances. Yesterday we learned that Trump and the Republican National Committee have spent close to $60 million from campaign contributors on Trump’s legal bills. Matthew Sanderson, a campaign finance lawyer for Republican presidential candidates, told the New York Times, “Vindicating President Trump’s personal interests is now so intertwined with the interests of the Republican Party they are one and the same — and that includes the legal fights the party is paying for now.”
The administration has refused to answer to Democrats in Congress, ignoring subpoenas with the argument that Congress has no power to investigate the executive branch, despite precedent for such oversight going all the way back to George Washington’s administration. Just last week, a federal appeals court said that Congress has no power to enforce a subpoena because there is no law that gives it the authority to do so. This essentially voids a subpoena the House issued last year to former White House counsel Don McGahn, demanding he testify about his dealings with Trump over the investigation into the ties of the Trump campaign to Russia. (The decision will likely be challenged.)
On September 4, U.S. Postal Service police officers refused Florida Congresswoman Debbie Wasserman Schultz (D-FL) entry to one USPS facility in Opa-Locka, Florida and another in Miami. Although she followed the procedures she had followed in the past, this time the local officials told her that the national USPS leadership had told them to bar her entry. “Ensuring only authorized parties enter nonpublic areas of USPS facilities is part of a Postal Police officer’s normal duties, said Postal Inspector Eric Manuel. Wasserman Schultz is a member of the House Oversight and Reform Committee.
And finally, democracy depends on the peaceful transition of power. Trump has repeatedly suggested that he will not leave office because the Democrats are going to cheat.
So we should definitely worry.
Convincing people the game is over is one of the key ways dictators take power. Scholars warn never to consent in advance to what you anticipate an autocrat will demand. If democracy were already gone, there would be no need for Trump and his people to lie and cheat and try to steal this election.
But should we despair? Absolutely not.
And I would certainly not be writing this letter.
Americans are coming together from all different political positions to fight this attack on our democracy, and we have been in similar positions before. In 1858, Abraham Lincoln spoke under similar circumstances, and noted that Americans who disagreed on almost everything else could still agree to defend their country, just as we are now. Ordinary Americans “rose each fighting, grasping whatever he could first reach---a scythe---a pitchfork-- a chopping axe, or a butcher's cleaver,” he said. And “when the storm shall be past,” the world “shall find us still Americans; no less devoted to the continued Union and prosperity of the country than heretofore.”
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How to Buy an Envelope Printer
When I was at Graph Expo this fall, I was surprised by the number of stalls for envelope printers. I am the self-proclaimed King of Barcoding (responsible for more than 5000 companies that have encrypted their emails during my 18 years in this industry) and I felt it was a duty to help customers choose the best system for them they facilitate application. This simple guide will show you how to compare devices to find the perfect printer for your needs.
Production vs. Desktop: This should be easy for most companies. Production systems can usually be found in local post offices and postal companies (e.g. printing services at a large university). Production units can interact with other devices such as tabs and inserters, where desktop printers are usually independent.
Printer type: Not all envelope printers work the same. There are different types of printing mechanisms, each with its own advantages:
1. Fixed-head printer: Have one or more printheads that stay in the same position. The envelope moves under the heads for printing. This is ideal for high-speed applications. The limiting factor can be printing multiple items on the envelope in one pass. If you want to create a return address, approval, destination address, and message line, multiple passes through the printer may be required.
2. Shuttle head printer: These devices have one or two print heads that can be moved from one side of the envelope to the other, so you can print anywhere in one go. These are great for smaller runs (less than 10,000) because they are generally easier to set up and manage.
3. Hybrid printer: This is not the official name of these devices, but I think it is the best way to describe them. They are laser printers or copiers that have been modified to be ideal for envelopes printing. Two popular companies you'll see often are Xante and Riso. The best thing about these devices is that they can do things that the typical envelope printer can't. This includes duplex printing, higher resolution graphics, and document printing.
Maximum Monthly Volume - All printers have reviews that are generally very generous and that most customers don't exceed. It is important to consider this as a comparison tool when evaluating devices, as it shows you whether the models among the providers are on the same level.
Quality (DPI): It has become a bigger problem with quality improvements. Standard inkjet printers can print up to 600 x 600 DPI, but some of the newer models reach 1,200! Superior quality is very important when you want to print return addresses, logos, news lines, QR codes, and graphics. Most customers request their envelopes from a printer and then simply add a destination address. In this case, all devices should work properly. If you want to print the entire envelope on blank paper, pay special attention to quality and get samples from suppliers to make sure they meet your needs.
Speed: I've programmed a lot of emails to know that most printers don't work at their nominal speed. You should only use this as a comparison between models. This is because the manufacturer uses the lowest quality print settings and the lowest number of lines to print when setting the speed. If you're running real-world emails, you'll need to stop to reload and clean the recipient tray. As a rule of thumb, you need to cut the manufacturer's speed in half in order to get a good measure of the expected results. The biggest speed problem is with shuttle head printers. If you print several elements (sender address, authorization, message line, graphics), you can reduce the speed considerably.
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Generate Postal Barcode with Specified Height & Enhanced GS1Code128 Barcodes Recognition using .NET
What's New in this Release?
The latest version of Aspose.BarCode for .NET 17.8.0 has been released. The major development in this release is the enhanced functionality of Aspose.BarCode to generate postal barcode with specified height. In the previous versions, it was not possible to set the height of bars for Postal barcodes like postnet, AustraliaPost etc. Improved GS1Code128 coded barcode recognition functionality has also been incorporated in this release. In the old versions of Aspose.BarCode, it was not possible to set the height of bars of Postal barcodes like postnet, AustraliaPost, Planet, OneCode and RM4SCC. Aspose.Barcode for .NET 17.8 now allows developers to set the bar height. The said functionality is illustrated in the code sample on the blog announcement page. This release also fixes exceptions that were reported by Aspose valued customers, such as Process of GS1Code128 coded barcode recognition has been enhanced. The functionality has been improved in such a way that it now recognize correct type of GS1Code128 coded barcode, process of generating EAN14 barcode has been improved, Functionality to recognize DatabarStacked coded barcode has been improved and Functionality of yDimension property has been enhanced. It is now working for 2D barcodes e.g. CodablockF. Below is the list of new and improved features supported in this version.
Ability generate a postal barcode with specified height
Incorrect recognition type for GS1Code128 barcode
Generates incorrect barcode for EAN14
Unable to get the supplement code text from EAN13 coded barcode
Incorrect recognition type for DatabarTruncated barcode
Can't recognize DatabarStacked code
Incorrect recognition type for Code93Standard barcode
yDimension property doesn't work
Aspose.Barcode is not generating correct UPC-E barcode image when using compact framework
UPC-A barcode is not generating correct barcode image when using compact framework
Image has 3 Code39Standard barcodes in it, Aspose.BarCode is recognizing only 1 barcode
EAN13 barcode is not generating correct barcode image when using compact framework
BarCode text alignment is not correct with Compact Framework
Newly added documentation pages and articles
Some new tips and articles have now been added into Aspose.BarCode for .NET documentation that may guide users briefly how to use Aspose.BarCode for performing different tasks like the followings.
Generate BarCode with Different Symboloy
Create Barcode with Image In Place of Codetext
Overview: Aspose.BarCode for .NET
Aspose.BarCode is a .NET component for generation and recognition of Linear and 2D barcodes on all kinds of .NET applications. It supports WPF with 29+ Barcode symbologies like OneCode, QR, Aztec, MSI, EAN128, EAN14, SSCC18, Code128, Code39, Postnet, MarcoPDF417, Datamatrix, UPCA etc. Other features include barcode insertion in PDF, Word and Excel documents. Also take image output in BMP, GIF, JPEG, PNG and WMF formats. You can also control image styles such as background color, bar color etc.
More about Aspose.Report for .NET
Homepage of C# & VB.NET Barcode Component Aspose.BarCode for .NET
Download of Aspose.BarCode for .NET
Online documentation of Aspose.BarCode for .NET
#Generate Postal Barcode#Postal Barcode custom height#GS1Code128 Barcodes Recognition#generating EAN14 barcode#recognize DatabarStacked coded barcode#.NET Barcode API
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Advantages Of Outsourcing Statement Printing & Mailing Services

Lots of business have lots of statements through their doors, whether they send out e-mail advertising and marketing or disperse expenses to customers. Producing, sending as well as sending these messages as well as data can be costly and time-consuming, and also these sources can be quickly funnelled to extra lucrative tasks. Nevertheless, contracting out declaration printing as well as mailing solutions. can help companies work a lot more efficiently as well as supply communication with almost all consumers as well as prospective consumers.
In a modern-day organisation setting, firms must do whatever to reduce the cost of framework while making use of trusted mailing sources. That's why print as well as post are so prominent nowadays. The daring provider contract out printing and also work posting, so firms can concentrate their efforts once more in other locations.
All of these mails as well as declarations must be sent out at the very least once a month, and in some cases distributed weekly. Business can devote a great deal of effort if you do not use a credible solution. Nonetheless, by requesting print and also mail, the firm will be able to move these regular tasks to the company, which is specialized in sending mail messages every day.
These business are experts in various areas of postal services, such as post office and also mass mail services. These companies give comprehensive printing and also mail in packages covering the operation from digital printing to delivery.
Contracting out statement printing and also mailing services is typically a wise organisation decision that conserves money as well as, most notably, it is an important time that can be used in various other areas of job. The advantages of contracting out these services are as follows:
- Make use of professional touches: As the key business task of a legal business, you can make certain that you have a high-level specialist link to your mail. They have advanced printing machines pricey. So they can likewise provide expert assistance when designing appealing postcards for an impressive first impression. As an example, they will certainly publish the titles as well as barcodes, thus offering your email an expert appearance.
- Reach a vast array of target market: printing services aid get to the general public quickly. It's easy to send a declaration to potential clients in the geographical area. Although it is an impersonal prejudiced link, it is still more affordable as well as faster than the new seller for each consumer.
- Cost-effective advertising: The low cost of postal services and also advertising and marketing is a really affordable method. So if the number of favorable comments is not 100%, the reminder effect is a lot more excellent. Direct Mail enables straight targeting to interested customers.
- One-Stop to fulfill all printing and mailing solution's demands: these companies give a range of solutions that can meet all demands of direct mail service. The checklist of services consists of mail layout, newsletter recognition, newsletter, copy and print support, sector targeting, post offices, and so on
- Its more affordable than doing it by self: Due to the fact that the company do it every day, they recognize where as well as just how they can reduce prices as well as save loan, as well as supply the most effective performance. to. As an example, they recognize quite possibly what is the correct dimension of the postcard that can be sent by mail at the lowest delivery price. Towne Mailer
Before appointing or choosing print as well as mail companies, it is always best to inspect the company's credibility and also accreditation. This will absolutely offer a better suggestion of their abilities and the end outcome.
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