#Google Ranking Algorithm Updates August 2023 | Explore Tumblr posts and blogs

shaheersha · 2 months ago

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ABOUT SHAHEER

He is the founder of FOODIE SPOT Restaurant & Blogger .

He blogs most of the time when he is not at the Restaurant , born in 2002 ,Palakkad. always blogs the new Google updates

Google Algorithm

What is Google algorithm ?

A detailed set of standards known as Google's algorithm is used to figure out how websites rank in search results. In order to find out what visitors are looking for, it collects details from web pages and then ranks them due to their quality and importance. With Google making changes and algorithms improving almost daily, this technique is always improving.

Google Algorithm Updates

In 2025 google updated the core update on March 13 and finished update on March 27. It takes 2 weeks to complete it.

In an effort to make search results more relevant and useful, Google released its first major update of the year in March 2025.

According to an Overdrive Interactive post, this modification, which was fully implemented by March 27th, is a routine procedure that rebalances Google's evaluation and ranking of material.

In order to assess website value more comprehensively, the update also integrates Google's Helpful Content mechanism into the main algorithm.

Google Algorithm Updates History :

March 13, 2025

March 2025 Core Update

Google launched its March core update on March 13 and finished rolling out the update on March 27, taking two weeks to complete.

December 19, 2024

December 2024 Spam Update

Google launched its December spam update on December 19 and completed the rollout on December 26.

December 12, 2024

December 2024 Core Update

The December 2024 core update started on December 12 and finished rolling out on December 18.

November 19, 2024

Site Reputation Abuse (SRA)

Google has updated its site reputation abuse policy, introduced earlier this year, to tackle ‘parasite SEO’—a tactic where websites use established domains to manipulate search rankings through third-party content. While enforcement is currently handled manually, Google plans to introduce algorithmic updates to automate detection and demotion in the future.

November 11, 2024

November 2024 Core Update

Google’s November 2024 core update began on November 11 and concluded on December 5, taking three weeks to complete.

November 11, 2024

November 2024 Core Update

Google released the November 2024 core update on November 11. The rollout may take up to two weeks to complete.

August 15, 2024

August 2024 Core Update

Google’s August 2024 core update aims to promote high-quality content while demoting low-value SEO content. The update started rolling out on August 15. The rollout was complete as of September 3, 2024.

July 31, 2024

Explicit Fake Content Update

Update to Google’s search algorithm to address non-consensual explicit content, specifically targeting artificially generated images and videos known as ‘deepfakes.’

June 20, 2024

June 2024 Spam Update

Google has started implementing the June 2024 spam update, which is expected to take a week to finish.

May 14, 2024

AI Overviews

Google introduces AI-generated summaries (previously known as SGE) to U.S. search results, utilizing the new Gemini model designed specifically for search.

May 6, 2024

Site Reputation Abuse

Google’s SearchLiaison confirmed that Google’s site reputation abuse update started on Monday May 6th with manual actions to be followed at some point in the future with algorithmic ones.

March 5, 2024

March 2024 Core Update

Google’s March 2024 Core Update addresses low-quality content and introduces new policies on spam to combat manipulative practices.

It began on March 5 and was completed on April 19, taking 45 days to roll out. The completion of the update wasn’t announced until April 26.

November 8, 2023

November 2023 Reviews Update

Google announced an algorithm update targeting review content on a page-level basis. It began on November 8 and completed on December 7

November 2, 2023

November 2023 Core Update

Google announced a core algorithm update, which began on November 2 and was completed on November 28. To learn more about core updates, see the Google Search Central Blog.

October 5, 2023

October 2023 Core Update

Google announced a core algorithm update, which began on October 5 and was completed on October 19. To learn more about core updates,

October 4, 2023

October 2023 Spam Update

Google announced the launch of the October 2023 Spam Update, which began on October 4 and was completed on October 19. This update applies globally and improves coverage in many languages,

September 14, 2023

September 2023 Helpful Content Update

Google announced the launch of the September 2023 Helpful Content Update, which began on September 14 and was completed on September 28. Site owners who want to learn more about helpful content updates can find more information on the Google Search Central Blog.

August 22, 2023

August 2023 Core Update

Google announced a core algorithm update, which began on August 22 and concluded on September 7. To learn more about core updates, see the Google Search Central Blog.

April 12, 2023

April 2023 Reviews Update

Google announced an algorithm update targeting review content on a page-level basis. It began on April 12 and finished rolling out on April 25. To learn more about core updates, see the Google Search Central Blog.

March 15, 2023

March 2023 Core Update

Google announced a core algorithm update, which began on March 15 and finished rolling out on March 28. To learn more about core updates, see the Google Search Central Blog.

February 21, 2023

February 2023 Product Reviews Update

Google announced the launch of the February 2023 Product Reviews Update, which began on February 21 and was completed on March 18. The update applies to these languages globally: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. See the Google Search Central Blog to learn more about the product review system.

December 14, 2022

December 2022 Link Spam Update

Google announced the launch of the December 2022 Link Spam Update, which began on December 14 and was completed on January 12. With this update, Google is leveraging the power of “SpamBrain” to neutralize the impact of unnatural links on search results. To learn more about SpamBrain, see the Google Search Central Blog.

December 5, 2022

December 2022 Helpful Content Update

Google announced the launch of the December 2022 Helpful Content Update, which began on December 5 and was completed on January 12. Site owners who want to learn more about helpful content updates can find more information on the Google Search Central Blog.

October 19, 2022

October 2022 Spam Update

Google announced a spam update, which began rolling out on October 19 and was completed on October 21. Site owners who want to learn more about spam updates can find more information on the Google Search Central Blog.

September 20, 2022

Product Review Algorithm Update

Google confirmed the rollout of a new product review algorithm update on September 20 and was completed on September 26. Although they did not offer advice for site owners for this particular update, they shared a post on product review updates in 2021 for more information.

September 12, 2022

Core Algorithm Update

Google announced a core algorithm update, which began rolling out on September 12 and was completed on September 26. Site owners who want to learn more about core updates can find more information on the Google Search Central Blog.

August 25, 2022

Helpful Content Update

Google announced the launch of the Helpful Content Update, which began on August 25th. Content creators can learn more about how to create content for people first on the Search Central blog.

July 27, 2022

July 2022 Product Reviews Update

Google announced the release of the July 2022 Product Reviews Update on July 27th, which was completed on August 2nd. Ecommerce marketers can refer to Google Search Central’s documentation on how to write high-quality product reviews for more information.

May 22, 2022

May 2022 Core Update

Google announced via Twitter the release of a broad core update, named the May 2022 Core Update. This is part of a series of updates Google makes to the overall ranking process throughout the year. This update began on May 22, 2022, and was completed on June 9, 2022.

March 23, 2022

March 2022 Product Algorithm Update

Google announced via the Search Central Blog an update to product review rankings that would enable them to identify high-quality reviews. The update should take a few weeks to complete.

You can learn more about the quest to provide better product reviews to search users on The Keyword and get Google’s advice on how to write high-quality product reviews.

February 22, 2022

Page Experience Update

Google announced via Twitter that the page experience update is slowly rolling out for desktop search, expected to be completed in March 2022. Google offers developers more information about the page experience update on Google Search Central.

December 1, 2021

December 2021 Product Review Update

Google announced via the Google Search Central Twitter account that the December 2021 Product Review Update began rolling out for English language pages today, and is estimated to take three weeks to complete. They shared a link to a blog post on product review updates and your website for more information.

November 30, 2021

November 2021 Local Search Update

Google announced via Twitter a November 2021 Local Search Update that began on November 30th and was completed on December 8th. Google also suggested that businesses review their guidance on how to improve local rankings.

November 17, 2021

Broad Core Update

Google Search Central announced via Twitter that a broad core update would be released later that day. They referred webmasters to their documentation on what site owners need to know about core updates, last updated in August 2019.

November 3, 2021

Google Spam Update

According to a tweet from Google Search Liaison, a spam update was rolled out from November 3 – 11, 2021 as a part of their regular work to improve search results. They suggested in their announcement that webmasters should continue following Webmaster Guidelines.

July 26, 2021

Google Link Spam Algorithm Update

Google announced an algorithm update aimed at identifying and nullifying link spam was beginning to roll out. Google warned that any sites taking part in link spam tactics could see ranking changes – with sponsored, guest, and affiliate content most likely to be impacted. Google said the update should be fully rolled out in “at least” two weeks and will impact multiple languages.

July 12, 2021

July 2021 Core Update Completed

Google Search Liaison confirmed via Twitter that the July 2021 Core Update rollout was effectively completed on July 12th. No additional details were provided.

July 1, 2021

July 2021 Core Update

Google Search Liaison announced via Twitter the July 2021 Core Update is rolling out and will take one to two weeks to complete. Google’s guidance for core updates can be found on the Google Search Central Blog.

June 28, 2021

Spam Update Part 2

Google Search Liaison announced via Twitter that the second part of their spam update has begun on June 28th and will likely be completed on the same day. The original announcement referred to a post on the Google Search Central Blog, updated in April 2021, on how Google fought Search spam in 2020.

June 23, 2021

June 2021 Spam Update

Google’s Danny Sullivan announced via Twitter an algorithm update targeted at fighting spam was rolling out to search results. The rollout of the update was to be completed the same day. He added that a second spam update would follow within a week. Google revealed no specific details on what this update was targeting.

Key Functions of Google's Algorithm:

Collecting and Understanding Data:

Google's algorithm analyzes billions of pages and other types of content to determine what the user is looking for.

Quality and Pertinence:

The system assigns pages a ranking according to how well-written and pertinent the content is to the search query.

The intent of the user:

As Google's algorithms get more adept at interpreting user intent, they attempt to deliver search results that most closely align with the user's goals.

Individualization:

The searcher's location, search history, and search preferences all influence the core algorithm, which is used for every search.

Continuous Evolution

Throughout the year, Google adjusts its algorithm frequently, with some changes being more important than others.

Factors that Influence Ranking:

Usability:

The algorithm determines if a website is appealing to search engine robots and users alike.

Keywords:

Google now prioritizes user intent and more general concepts, even though keywords are still crucial.

Speed of Page:

Pages that load quickly are given preference in the rankings.

Friendliness on Mobile:

Websites that are not mobile-friendly risk having their rankings decline.

Quality of the Link:

The rating of a website can be affected by the caliber and relevancy of its backlinks.

Content Originality:

Freshly updated content is given preference by the algorithm, though this can change based on the type of search query.

Authority for Domains:

Another factor that may affect a website's ranking is the domain's age and reputation.

Expertise, Authority, and Trust (E-A-T):

Google's algorithm is taking into account a website's authority, credibility, and level of experience.

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clicktotstechnologies · 9 months ago

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What the Latest Google Ranking Update Means for Your Website

As Google continues to evolve, its algorithm updates become critical for businesses and website owners. The Google ranking update 2024 has introduced several key changes that may affect your website’s search engine rankings. Understanding these updates can help you stay ahead of the competition, improve your visibility, and ensure that your SEO strategies are aligned with Google’s priorities. For context and deeper insight into how these changes fit into the broader landscape, consider the History of Google Algorithm Updates. This historical perspective can provide valuable information on how Google’s algorithms have evolved and offer guidance on adapting your SEO approach to maintain or improve your rankings. Here’s what you need to know.

September 2024 Google Algorithm Update

Google’s August 2024 core update was completed on September 3, 2024, after a 19-day rollout period. The update was intended to help small and independent publishers who were negatively impacted by the September 2023 helpful content update. The update’s goals included:

Improving the quality of search results by showing more useful content

Reducing the amount of content that seems to be created solely to rank well in search results

The update caused significant changes to Google Search results and ranking, and some sites that were impacted by the September 2023 update saw some movement for the first time. However, industry experts reported that the update didn’t lead to significant recoveries for many sites. There was also a search ranking bug during the first four days of the update that caused fluctuations in traffic and ranking numbers.

What is the 2024 SEO update?

Google’s March 2024 Core Update introduces new spam restrictions along with algorithmic improvements to enhance the quality of search results. The goal of the change is to remove 40% of unoriginal, low-quality information from search results. The abuse of expired domains, scaled content, and site reputation is the focus of new spam policies.

Google Launches June 2024 Spam Update

In June 2024, Google launched a significant spam update aimed at enhancing the quality of search results by targeting and filtering out low-quality or manipulative content. This update focuses on reducing the visibility of sites engaging in spammy practices, thereby promoting a more trustworthy and relevant user experience. The update also includes improvements to Google’s algorithms to better identify and penalize spammy behavior. As part of this rollout, Google completes the June 2024 Spam Update rollout, emphasizing its ongoing commitment to refining search engine results and ensuring that users have access to high-quality, valuable content. Websites should review their practices to ensure compliance with Google’s updated guidelines to maintain or improve their search rankings.

Focus On Core Web Vitals & User Experience (UX)

The latest Google ranking update emphasizes the importance of user experience more than ever, focusing on Core Web Vitals such as loading speed, interactivity, and visual stability. Websites that deliver a fast, seamless browsing experience will be rewarded with higher rankings, while those that underperform may face penalties. To stay competitive, it’s essential to improve your website’s loading speed by compressing images, minimizing unnecessary code, and opting for faster hosting solutions. Additionally, ensuring your site is mobile-friendly and responsive across various screen sizes is crucial. Reducing layout shifts and enhancing interactivity will further contribute to a smoother user experience, keeping your site aligned with Google’s evolving ranking criteria. Understanding the History of Google Algorithm Updates can provide valuable context for these changes and guide you in adapting your strategy to maintain or improve your search engine rankings.

2. E-E-A-T: Expertise, Authoritativeness, Trustworthiness + Experience

The new addition of “Experience” to Google’s E-E-A-T framework highlights the growing importance of real-world experience in content creation. This update reflects how Google’s ranking algorithm is evolving to prioritize content that is not only expert-driven but also rooted in practical, hands-on experience. In addition to the traditional factors of expertise, authoritativeness, and trustworthiness, Google now evaluates how well content creators understand their subject through actual involvement in the field. To align with the latest Google ranking updates, it is essential to ensure that your content is authored by professionals with real-world experience. This can be showcased through credentials, authoritative backlinks, and positive reviews. Furthermore, updating existing content to include real-world insights, case studies, and examples, can significantly boost its credibility and relevance, ultimately improving its ranking in search results.

3. Content Relevance and Search Intent

Google’s 2024 update underscores the importance of aligning content with user search intent. High-quality content alone is no longer sufficient; it must directly address what users are specifically seeking, whether it’s informational, navigational, or transactional. This shift is critical for improving Google PageRank and ensuring your website ranks prominently in search results. To adapt to Google Search’s core updates and your website, start by conducting thorough keyword research to understand the underlying search intent behind your target keywords. Develop content that precisely answers user queries and optimize for both long-tail and short-tail keywords. Regularly updating your content to keep it relevant and timely is also essential. This approach will help your site perform better in search engines by aligning with what users are actively searching for and contribute to sustained ranking improvements under the evolving Google PageRank system.

4. Increased Importance of AI-Generated Content and Automation

With the rise of AI tools and content-generation platforms, Google has refined its approach to assessing AI-generated content. The emphasis now lies on quality, originality, and a human-like touch. For an SEO Company in Velachery, while AI can be a valuable asset in content creation, it’s important to ensure that any AI-generated content meets high standards of quality and relevance. To align with Google’s updated criteria, content should be carefully edited by human experts to maintain authenticity and ensure it resonates with readers. Avoid over-relying on AI; instead, prioritize a personalized, human-centered approach to enhance engagement and search rankings.

5. Backlink Strategy Shifts

Backlinks remain a crucial element of SEO, but Google’s 2024 update has shifted the focus from the sheer quantity of backlinks to their quality and relevance. Low-quality or spammy backlinks can now negatively impact your site’s reputation. To optimize your backlink strategy, focus on acquiring links from authoritative and relevant sources within your industry. Regularly audit your backlink profile to identify and disavow harmful or irrelevant links. Additionally, build relationships with influencers, media outlets, and industry blogs to naturally generate high-quality backlinks. This approach will enhance your site’s credibility and align with Google’s refined ranking criteria. For businesses looking to strengthen their online presence, engaging with a professional Search Engine Marketing Service can further boost your SEO efforts and improve your backlink profile.

6. Voice Search and Conversational Queries

As voice search continues to gain traction, particularly through mobile devices and smart home assistants, Google’s latest algorithm update emphasizes the need to optimize for conversational queries. Voice searches often involve long-tail keywords and natural language, which differs from traditional text-based searches. If you offer Website Development Services, it’s essential to adapt by targeting long-tail, conversational keywords. Create FAQ sections on your website that address specific user questions in a conversational tone to improve relevance and engagement. Additionally, leverage schema markup to increase your chances of appearing in voice search results, making your content more accessible for voice queries.

7. Video and Multimedia Content Growth

Google’s 2024 update highlights the increasing importance of video content and other multimedia elements. Websites featuring rich multimedia, such as videos, infographics, and interactive content, may see a boost in rankings as Google prioritizes diverse content formats that cater to various user preferences. To leverage this update effectively, incorporate video content into your website, especially on high-traffic pages, to attract and engage users. Optimize your videos with descriptive titles, alt text, and transcripts to enhance their SEO value and accessibility. Additionally, use multimedia to complement and enrich your textual content, boosting overall user engagement and creating a more dynamic experience. For businesses seeking to maximize their online presence, partnering with a reputable Google PPC agency can further enhance visibility and drive targeted traffic to your multimedia-rich content.

Conclusion

The latest Google ranking update for 2024 underscores the importance of user experience, high-quality content, and adaptability to changing search trends. To maintain a competitive edge, it’s essential to align your SEO strategy with these new factors, ensuring that your website meets user expectations and search engine requirements. By optimizing for SEO Google ranking, you can significantly enhance your website’s visibility, drive more traffic, and boost engagement. Staying adaptable to these evolving ranking signals will help your site remain competitive in the ever-changing digital landscape.

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digitechindia01 · 1 year ago

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Navigating the Evolving Search Landscape: Top Google Updates from 2023 & 2024 SEO Predictions

The year 2023 witnessed significant shifts in Google's search algorithms, impacting the SEO landscape. To stay ahead in the competitive world of organic traffic, understanding these updates and anticipating future trends is crucial.

Recap: Major Google Updates of 2023 Helpful Content Update (July 2023): This game-changer prioritized content that demonstrated Expertise, Authoritativeness, and Trustworthiness (EAT). High-quality, informative content catering to user needs became a dominant ranking factor.

Reviews on Product Update (December 2023): Google emphasized the importance of in-depth product reviews offering valuable insights and comparisons. Reviews incorporating diverse perspectives and addressing user pain points gained prominence.

Spam Updates (Throughout 2023): Google intensified its fight against spammy content and websites. Low-quality content, doorway pages, and manipulative linking practices were targeted, improving the overall search experience.

Link Spam Update (August 2023): This update cracked down on websites using unnatural link-building strategies. Organic, high-quality backlinks emerged as the gold standard for website authority.

Multiple Core Updates (Throughout 2023): Google released various core updates impacting SEO aspects like user intent, search query comprehension, and website ranking factors.

"Openness" Local Search Update (December 2023): Google confirmed that "openness" (whether a business is currently operating) became a stronger ranking signal for non-navigational local searches.

2024 SEO Predictions: What Lies Ahead?

Continued Focus on EAT: Expect EAT to remain a cornerstone of Google's algorithm. Content demonstrating expertise, trustworthiness, and a deep understanding of user needs will continue to be rewarded.

Rise of Entity SEO: Entities are real-world concepts like people, places, or things. Google's understanding of entities is likely to grow, making entity SEO (optimizing content around relevant entities) increasingly important.

Emphasis on User Experience (UX): User experience will likely play a more significant role in SEO. Websites with fast loading times, mobile-friendliness, and a clear, intuitive structure are likely to receive ranking boosts.

Voice Search Optimization: With the growing popularity of voice search, optimizing content for natural language queries will become more critical. Focus on long-tail keywords and conversational language.

Evolving Local SEO Landscape: Local SEO is constantly evolving. Expect Google to incorporate more user data and reviews into local search results. Businesses should prioritize managing their online presence and reputation.

Power of Video Content: Video content continues to surge in popularity. Websites that leverage high-quality, informative video content can expect to see SEO benefits.

Importance of Mobile-First Indexing: Google's mobile-first indexing prioritizes mobile versions of websites for ranking. Ensure your website offers a seamless mobile experience.

Focus on Featured Snippets: Featured snippets appear at the top of search results for specific queries. Optimizing content to potentially be included in featured snippets can drive significant organic traffic.

The Rise of BERT and Beyond: Google's BERT (Bidirectional Encoder Representations from Transformers) and similar algorithms are constantly being refined. Staying updated on the latest advancements in natural language processing (NLP) will be beneficial.

Data Privacy Regulations: With data privacy regulations evolving worldwide, SEOs will need to adapt their strategies to comply with changing regulations.

Conclusion By understanding these past updates and future predictions, you can refine your SEO strategy for 2024 and ensure your website remains visible in the ever-changing search landscape. Remember, SEO is a continuous process; staying informed and adapting to Google's evolving algorithms is key to achieving long-term success.

#google updates #google algorithms updates

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digiligodigital · 2 years ago

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Google Algorithm Updates 2023

Product Reviews Update (February 2023)

Google’s recent product reviews update, rolled out over 14 days in February, expanded language support to ten languages, including Dutch, Vietnamese, Spanish, Italian, Indonesian, Russian, Portuguese, French, German, and Polish. This modification aims to enhance Google’s product review mechanism, optimizing the ranking and display of product quality ratings on SERPs. The goal is to provide users with more reliable and beneficial product quality reviews.

Core Update (March 2023)

Released on March 15, the major update by Google stirred the web community, focusing on page speed, mobile-friendliness, and content quality. Faster-loading websites are favored in SERPs, while slower-loading pages may experience a decline in ranking. Additionally, websites inaccessible to mobile users risk lower rankings. Google aims to boost high-value websites across all languages and geographies.

Reviews Update (April 2023)

In April 2023, Google introduced an update to the “E-A-T” (Expertise, Authoritativeness, Trustworthiness) content quality pattern, adding an “E” for “experience.” This update emphasizes the importance of firsthand experience when producing review-based content. Web administrators and editors are encouraged to use terms like “from my experience” and “as per my personal experience” in their topics.

Core Update (August 2023)

The second modification to the search engine’s “broad core update” in 2023, revealed on August 22, aims to enhance Google’s overall evaluation of content. Google suggests that this modification could have a reverse impact, with previously uncredited sites performing well in search outcomes.

Helpful Content Update (September 2023)

In September 2023, Google added guidelines to its Helpful Content Platform records, including reducing restrictions on AI-produced content, allowing content from third parties on subdomains, and providing additional suggestions regarding decreasing site traffic. Google also offered a set of queries to help determine if a website was affected by this algorithm change.

Spam Update (October 2023)

October’s Spam Update extends detection for various spam categories and languages, covering languages like Hindi, Turkish, Chinese, Vietnamese, etc. Therollout is expected to take two to three weeks, and users are encouraged to provide feedback through Google’s spam reporting service.

Core Update (October 2023)

The third core update of 2023, announced in October, aims to improve search quality by reducing offensive, low-quality content in SERPs. This targeted effort spans various languages to enhance overall search outcomes.

Core Update (November 2023)

On November 2, Google introduced another broad core update, focusing on delivering more trustworthy and relevant search outcomes. The completion of this update is expected to take a few weeks.

Reviews Update (November 2023)

November’s Review update aims to recognize and credit excellent reviews, emphasizing articles, blogs, and other works that offer unique research and incisive remarks. Website owners are encouraged to consult the Google help portal to write reviews that showcase expertise, provide evidence, and examine topics in detail. The update is set to conclude in two or three weeks.

To know more about Google algorithm update

#algorithm #google core update #google algorithm update #google latest update #algorithm update #google update #core update #core algorithm

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vihaan-digitals · 2 years ago

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Google Latest Algorithm Update August 2023: What You Need to Know

Google released its latest broad core algorithm update on August 22, 2023. This is the second core update of the year, and it is expected to have a significant impact on search rankings across all industries.

There have been no specific details released by Google about what the August update focuses on. However, the company says it aimed the core update at rewarding sites that provide high-quality, useful content and improving the overall quality of search results.

The August core update appears to have focused on the following areas, based on SEO experts' analysis:

Content quality: Google places an even greater emphasis on quality content, especially long, in-depth articles that provide value to users.

Expertise, Authoritativeness, and Trustworthiness (E-A-T): Google is also paying more attention to E-A-T, which is a measure of how credible and trustworthy a website is. It's particularly important for websites sharing information on sensitive topics like health and finance.

User experience: Google continues to prioritize websites that provide a good user experience, including fast loading times, mobile-friendly design, and easy navigation.

You can improve your chances of performing well in the August core update by doing the following:

Create high-quality content that is informative and engaging. Make sure your content is well-researched and written by experts in your field.

Focus on E-A-T. Build your authority and trustworthiness by publishing accurate and reliable information.

Improve your user experience. Make sure your website loads quickly, is easy to navigate, and looks good on mobile devices.

It is also important to be patient. Full deployment of core updates can take weeks or even months. If you notice a drop in your rankings right after the update, don't panic. If you focus on creating quality content and improving your website, your rankings should recover over time.

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seoladyltd · 2 years ago

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Google UK Featured Snippet SEO Blog post Case Study 2023 September Nina Payne White Label Freelancer

vimeo

#googledance #googlecore #googlealgorithm #featuredsnippet https://www.seolady.co.uk/google-dance-core-update/

September 7th, 2023 - Google’s Update has finally concluded after it's koolaid smash entry in August. I created a new blog post in August 2023 so I could update the article in real time twice a week. I was aiming for a featured snippet in SERPs for a low competition Featured Snippet at the top of Google page 1, so you can understand what on-page SEO methods you'll need to plan. Also, timescales; featured snippets can take months and years of chasing before you hit the sweet ranking spot and enjoy extra traffic. This core update, confirmed by Google to have completed rolling out on September 7th, took over two weeks to fully implement. Volatility was seen in waves, with initial fluctuations around August 25th, another surge near August 30th, and final volatility in the days before it ended. As with previous updates focused on Google’s core ranking systems, this latest August 2023 core update targeted all types of content and languages worldwide. It aims to reward high-quality, useful content while downgrading low-value pages. Sites generally see ranking increases or decreases of 20-80% or more. While Google continues to release algorithm changes, they changed from the old dancing way of flicking a switch; the gradual rollout method used in 2023 has the purpose of reducing large fluctuations and frustrations. This is to combat an overnight domain bombing in search, like in the twenties with the first introduction of E-A-T and HTTPS-favoured urls in their algorithm changes. The volatility of Google’s search results in the early days of the search engine, was caused by a number of factors – including the fact that Google’s algorithm was still under development and that the search engine was constantly being updated. The Google Dance was a major source of frustration for website owners and SEO professionals. It was difficult to predict how a website’s ranking would change, and it was often impossible to know why a website’s ranking had changed, in the mid-2000s it levelled out as Google’s algorithm became more sophisticated. However, the term “Google Dance” is still used today to refer to any sudden or unexplained changes in Google’s search results from older generation of online marketers. The phrase became more widely used in 2004, when Google’s algorithm was updated and the Google Dance became more pronounced. The Google Dance began to subside in the mid-2000s, but the phrase is still used today to refer to any sudden or unexplained changes in Google’s search results.

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amigoways · 2 years ago

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Dive into Google's August 2023 Core Algorithm Update! 🚀 What You Should Know!

The most recent update to Google's core algorithm, scheduled for August 2023, has been unveiled.

Amigoways is your partner in SEO over the long term. We're closely monitoring the August 2023 Core Update to keep you informed. Trust us to guide you every step of the way. 📊 👉 https://bit.ly/44We16f

#amigoways #letsconnect #GoogleAlgorithmUpdate2023 #SEOInsights2023 #SERPChanges2023 #DigitalMarketing #SEOTrends #WebsiteRanking2023 #GoogleSEO2023 #OnlineVisibility #SearchRankings #AlgorithmicUpdate2023 #WebTraffic #SEOStrategy #OnlineMarketing

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searchengineexplorer · 2 years ago

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The "August 2023 SEO Core Update" by Google revamped ranking algorithms, emphasizing content quality, user experience, and mobile-friendliness. It led to ranking shifts across industries. Adapting with high-quality content, mobile optimization, and diverse backlinks is key to sustaining online presence.

#August 2023 SEO Core Update #SEO Core Update #Google Core Update

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educationalinstitutesindia · 2 years ago

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Google's August 2023 Core Update: What You Need to Know

In the ever-evolving landscape of search engine optimization (SEO), staying updated with Google's algorithm changes is essential for maintaining and improving your website's visibility. Google's latest move, the August 2023 core update, has sent ripples through the digital realm, impacting search rankings and user experiences across the board. Understanding Core Updates: A Quick Overview Google's core updates are major algorithm changes that aim to improve search results' relevance and quality. These updates can significantly impact how websites are ranked in search engine results pages (SERPs). The August 2023 core update follows in the footsteps of previous updates, focusing on refining Google's understanding of user intent and content quality. Key Takeaways from the August 2023 Core Update - User-Centric Approach: Google's core updates consistently emphasize user experience. With this update, Google fine-tunes its algorithms to reward websites that provide valuable, user-centric content. If your website prioritizes user needs, addresses their queries, and offers valuable solutions, you're likely to see positive outcomes. - Content Relevance: The update places greater importance on content relevance and context. Google's algorithms are now better equipped to identify the intent behind user queries, ensuring that the displayed results are closely aligned with what users are looking for. Crafting comprehensive, well-structured content that addresses a variety of related topics can help your site's performance. - Site Performance: Core updates also consider website performance factors such as loading speed, mobile-friendliness, and overall usability. A website that loads quickly and offers a seamless experience across devices is more likely to rank higher in SERPs. - E-A-T Signals: Expertise, Authoritativeness, and Trustworthiness (E-A-T) remain crucial. Google continues to emphasize the importance of these factors in determining a website's credibility. Showcase your expertise in your niche, highlight author credentials, and provide transparent, accurate information to build trust with your audience. - Data and Metrics: After the update, it's crucial to monitor your website's performance using tools like Google Analytics and Search Console. Track changes in traffic, rankings, and user behavior to assess how the update has impacted your site. Steps to Adapt to the August 2023 Core Update - Content Audit: Review your existing content to ensure it meets the new standards of relevance and user intent. Update outdated information and expand on relevant topics to provide comprehensive insights. - Optimize User Experience: Improve your website's performance by optimizing page speed, enhancing mobile responsiveness, and ensuring easy navigation. - Quality Over Quantity: Focus on creating high-quality, authoritative content that addresses users' needs. Avoid thin content or keyword stuffing, as these practices can have a negative impact on rankings. - Backlink Profile: Evaluate your backlink profile to ensure that your site is linked from credible sources. High-quality backlinks from authoritative websites can positively influence your site's E-A-T signals. - Engage with Users: Interact with your audience through comments, social media, and other channels. Building a community around your content can enhance user engagement and trust. In conclusion, Google's August 2023 core update underscores the importance of user-centric content, relevance, and website performance. Adapting to these changes by focusing on content quality, user experience, and E-A-T signals will contribute to your website's long-term success in search rankings. Stay vigilant, monitor your site's performance, and continue delivering value to your audience to navigate the dynamic world of SEO effectively. Read the full article

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bfxenon · 2 years ago

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The MozCon 2023 Final Agenda Has Touched Down!

It’s hard to believe that this year's MozCon is less than two months away, and we couldn't be more excited to dive into the future of search from our brand new venue, the Seattle Convention Center’s Summit building.

On August 7 and 8, join Roger Mozbot at MozCon for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees!

Tickets are already 90% sold out, but there’s still a little bit of time to snag your spot before they’re gone. Night Owl pricing is on until June 30, and tickets are just $999 for Moz subscribers. Can’t make the in-person event? Grab yourself a Livestream pass + video bundle for $449 or just the Livestream pass as a standalone for $199.

Save my spot at MozCon!

We previously shared our Speaker lineup sneak peek in December, the Initial Agenda drop in April, and our Community Speaker reveal in May, but today, we’re ready to share the full and complete Final Agenda*. With our speakers putting the final polish on their presentations, here’s a look at the two action-packed days we have planned. (*exact start times subject to change)

Sunday, August 6

12:00pm–4:00pm – Optional early registration & badge pick up

Arriving in Seattle early and want to get a jump on picking up your badge? Drop by registration to check in and pick up your badge.

Monday, August 7

7:30am – Breakfast & Registration

9:00am – Opening remarks + state of the Industry

Cheryl Draper

Moz’s own Senior Growth Marketing Manager will be kicking things off early on the first day with a warm welcome, laying out all the pertinent details of the conference and setting the stage for what’s to come over the two days of MozCon.

9:15am – Google’s Just Not That Into You: Intent Switches During Core Updates

Lily Ray

If your website has been negatively impacted by a Google core update, it is common to immediately assume that there is something wrong with your site. However, there are many other factors that could explain why rankings changed during a core update, and understanding these are key to improving performance. You'll walk away from this session understanding how Google core updates work, how and why the results change, how to respond to being hit by an update, and how to future-proof your site.

9:45am – Why SEOs Need to Start Playing Offense Instead of Defense

Chris Long

In an industry overloaded with data, tools, algorithm changes, and a constantly evolving landscape, it's tough to know what to prioritize. Often, this leads SEO initiatives and strategies to be more reactive instead of proactive. In this session, Chris will show you how to shift to an offensive SEO mindset. This will help you better prioritize key initiatives, get stakeholder buy-in, and navigate a successful long-term SEO strategy. You'll leave this session understanding how to identify new markets to break into, leverage SEO data around key recommendations, utilize keyword segmentation to better inform your SEO strategy, and build a framework for setting up SEO experiments.

10:20am – A special announcement from Moz you’re not gonna want to miss!

10:25am – Morning networking break

10:40am – SEO Co-Conspirators: Navigating Complex Systems

Jackie Chu

SEOs have self-reported that the #1 challenge to their SEO program being successful is getting changes implemented. Additionally, we're often faced with constantly having to prove the value of SEO as a channel. In this talk, Jackie will focus on how you can source and uncover allies, enlist your coworkers, and successfully navigate the political landscape to get your project prioritized.

11:10am – Search Data at Scale

Daniel Waisberg

Are you using Search data effectively and at scale? In this presentation, Google Search Advocate Daniel Waisberg will present the data available today, and demonstrate the best methods of using Search Console bulk exports for scaling your SEO efforts. After this talk, you'll understand the challenges of using data to steer your strategy, and get the scoop on analyzing and visualizing this data to drive your product decisions!

11:45am – Community Speaker – Beyond the Written Word: Future-Proofing Your Content Strategy by Leveraging Multimedia Formats

Azeem Ahmad

In today's rapidly changing digital world, marketers must go beyond just written content to engage with their target audience in the right way. Consumers, including marketers themselves, now expect content that is visually appealing, easily digestible, and interactive. If you want to ensure the longevity of your content strategy and also be more adaptable to the changing landscape digitally, you'll need to leverage multimedia formats such as video, audio, and more. This talk will explore the benefits of incorporating these formats into your marketing strategy, including tips on how to create engaging content that resonates with your audience and boosts conversions/sales. By the end of this session, you'll have a clear understanding of how to future-proof your content strategy and stay ahead of the competition.

12:00pm – Birds of a Feather lunch discussion tables

1:30pm – From Fear to Forward Motion: Navigating the Future of Analytics with Confidence

Brie E. Anderson

What the heck even is GA4 and why are you being forced to use it? Get ready to explore the rapidly changing landscape of analytics! In this talk, we will explore the future of analytics and provide a step-by-step guide to adjusting to the big changes that lie ahead. We will discuss how to move from fear and resistance to embracing the transformation that is already taking place. You will leave with a blueprint for success that will help you future-proof your analytics strategy and unlock new possibilities for growth and innovation.

2:00pm – Down the Mountain

Noah Learner

Struggling to find your place in SEO? Want to break through to the next level, but feel like you’ve hit the wall? Join Noah Learner on the journey “Down the Mountain”, as he shares his evergreen framework for optimizing your career in any market. This framework - built on craft, people, critical thinking skills, and synthesizing data - will help you now and in the future, as you look for what’s next. You’ll learn a repeatable process and specific skills that will help you accelerate your career and make you impossible to ignore.

2:30pm – The SERP Is Dead, Long Live the SERP

Tom Capper

SEOs have complained for many years now, that the SERP just isn't what it used to be. We yearn for the simpler days of 10 blue links. But Google is changing for a reason, and SEOs have reason to be invested in its survival. Besides, not all SERP features are bad news. In this talk, Tom will look at Google's direction and the strategic imperatives that are forcing its hand. You'll walk away with a plan to unearth happiness (and organic revenue) in the brave new world.

3:05pm – Afternoon networking break

3:25pm – Headless SEO: I’m Sorry, But This Is Happening

Lidia Infante

Headless CMSes are on the rise, and headless SEO is quickly becoming an essential skill for SEOs. In this talk, Lidia will explain the concept of content modeling with RAL examples, which lies at the core of headless CMSes. By the end of this presentation, you will have a firm grasp of the limitations and advantages of headless SEO, and possess a checklist of 7 implementations you need to request from your development team.

4:00pm – Views on Views of Video SEO

Crystal Carter

Fifty-four percent of consumers report that they'd like to see more videos from brands, and video SERPs account for an average of 20% of untapped keyword opportunities. There's never been a better time to improve your video SEO! From on-page embeds to SERP visibility, and even in your backlink profile, video is an unrivaled tool for adding value to your content and improving your website's SEO outcomes. In this talk, Crystal explores what matters on the Google SERP, and what leads to success when optimizing the videos on your site.

4:30pm – The Evolution of Content & the Future of Our Industry

Ross Simmonds

Is it all over? Is the world as we knew it a wrap? With the rise of AI - is it realistic to assume that the world of SEO and content will stay the same? Or should we all start dusting off our resumes to try something new? In this presentation, Ross is going to share a blend of both the realities of how AI can be incorporated into our work (maybe to give us additional runway) and answer the question as to whether or not AI is actually coming for our jobs and what we can do to ensure that we're ahead of the curve when it comes to using these tools, embracing the technology and finding edges amidst rapid change.

5:00pm – Day 1 – Closing address

5:15pm–7:00pm – Welcome reception happy hour brought to you by Moz + Kickbox

Join us at the Summit private rooftop garden terrace. Meet with fellow attendees and speakers over light refreshments and snacks, music, and stunning views of the city skyline. We look forward to bringing our community together to kick off MozCon 2023. See you there!

Tuesday, August 8

7:30am – Breakfast & Registration

9:00am – Back to the Future: What Lessons From Marketing History Can Tell Us About the Future

Andi Jarvis

"Marketing has changed more in the last decade than at any time in history.” There’s a blog published that features a version of this line roughly every 0.5 seconds* - but does anyone stop to consider if it’s accurate? Andi will demonstrate how marketing and audiences aren't really changing, and that the future of marketing is much the same as the past. Why is this important? Because people, not robots, sit at the heart of marketing. By the end of this talk, you'll understand how you get your customers back to the center of what you do, and how that will turbocharge your marketing efforts. Strap yourself into the MozCon time machine for a journey Back to the Future. *Stats entirely made up… much like the results used in most content marketing efforts.

9:30am – Lower Your Sheilds: The Bord Are Here* (* Written By ChapGPT)

Dr. Pete Meyers

From ChatGPT to Bing's Prometheus to Google's Bard, AI (specifically, Large Language Models) is disrupting search as we know it. We can fight the inevitable, or we can put these tools to work. Learn where AI chat excels, where it fails (sometimes spectacularly), and how to use these tools to not only keep your SEO job but also level up your SEO career.

10:00am – How to Use Brand SEO to Future-Proof Your Online Visibility

Miracle Inameti-Archibong

With digital ad spending projected to reach $701 billion in 2023, generic CTR dropping by 12% between position 1 and 2, the increase in no-click searches (+60%), and the constant rolling out of updates, it's more important than ever to build a sustainable online brand presence to algorithm-proof your traffic. This talk will explore how SEOs can contribute to brand building, and how it can help future-proof your online visibility.

10:35am – Morning networking break

10:55am – Build Better Backlinks for Local Brands

Amanda Jordan

As with everything in local SEO, backlinks are just a little different. What do local pack rankers typically have in common? To answer that question, we’ve collected backlink data across several home services businesses across the USA and categorized them. We’ll share our findings, and how you can build better backlinks for local clients! By the end of this session, you'll be able to list the different types of backlinks local businesses typically have, identify which link types correlate with stronger rankings, and most importantly, how to apply this to your clients!

11:25am – Community Speaker – Rethink Your Industry Pages - They’re Not What You Think

Jason Dodge

B2B marketers, and SEOs alike, are all too quick to create industry-specific landing pages for every single vertical we serve. In reality, these pages have very little relevance to what your customers are actually searching for, or what it is that you actually do in that space - limiting the reach and missing out on potential customers who would benefit from your solutions. Are you ready to reimagine your entire industry vertical proposition? Jason will explain the ins and outs of industry pages, their role in content marketing, and - more importantly - how optimizing content around the pain points and direct needs of your customers is more relevant now in B2B marketing than ever before.

11:40am – Hiring the Perfect Agency: How to Avoid Getting Burned

Duane Brown

A 2022 Upwork study shows that 39% of the U.S. workforce freelances. Just think about how many more ad agencies exist today, as compared to 2019. You’d think that hiring would be easier with all of these options, but nothing could be further from the truth. Hiring is a valuable skill, and we are going to give you the skills to hire that next agency. By the end of this session, you'll be able to identify agencies that are the best fit for your brand, effectively interview prospects, avoid pricing ambiguity and pitfalls, partake in productive onboarding, and look for meaningful results and metrics. Let's get you the skills to hire better next time!

12:15pm – Birds of a Feather lunch discussion tables

1:45pm – Dominating TikTok, YouTube, Pinterest, and Amazon SERPs as Consumer Behavior Changes

Carrie Rose

As search volumes rapidly change and users use new platforms such as TikTok for search, how should SEOs respond? Carrie will share her process of dominating all SERPS - not just Google! Discover how SEO fits within the user journey, and the role content can play for both offsite and onsite content, generating links and search demand. You'll learn how advertising and SEO overlap, and what we can learn from award-winning advertising as part of search strategies.

2:15pm – Entities Are the Past: Search Is Going Multidimensional

Tom Anthony

For years, "keywords" were everything in search, and then came the rise of 'the entity'. Tom believes that the time of the entity will soon be over, and will explain how Deep Learning 'latent spaces' are highlighting that entities were 1-dimensional thinking. The future of search is going to be about context, and it isn't far off. You'll walk away from this session with a new technique that will replace keyword research so that you can prepare, and ideally, get ahead of the competition.

2:50pm – Mind the Gap: Bridging Generational Differences in SEO

Jes Scholz

To keep up with the ever-evolving needs of users, Google is transforming from being a search engine to an ecosystem of experiences that often reach people before they need to search. Discover, Google Lens, YouTube Shorts, and Bard are just a few examples of this shift towards richer, more engaging surfaces. By the end of this talk, you'll be able to leverage these new visibility platforms to improve organic performance and future-proof your brand.

3:20pm – Afternoon networking break

3:40pm – Talk Title To Be Announced

Speaker To Be Announced

4:15pm – Talk Title To Be Announced

Wil Reynolds

5:00pm – Closing remarks: Farewell & thank You

7:00pm–10:00pm – MozCon bash at MoPOP brought to you by Moz + CopyPress

Karaoke: check! Photo booth: check! DJL check! Join us for one last hurrah as we take over MoPOP. You won't want to miss our legendary closing night bash — we'll have plenty of games, food, and fun as we mix and mingle, say "see ya soon" to friends new and old, and reminisce over our favorite lessons from the past 2 days.

See you there?

Chatting with speakers, connecting with peers and potential partners at a Birds of a Feather lunch table, absorbing all the knowledge for another fruitful year of marketing... we can't wait to share it with you! Get your ticket now and we'll see you in August!

We hope you're as excited as we are for August 7th and 8th to hurry up and get here. And again, if you haven't grabbed your ticket yet and need help making a case we have a handy template to convince your boss!

Night Owl pricing is on through Jun 30th.

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cindylouwho-2 · 6 years ago

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RECENT NEWS, RESOURCES & STUDIES, late June - early July 2019

Welcome to my latest summary of recent news, resources & studies including search, analytics, content marketing, social media & ecommerce! This covers articles I came across from June 21 to July 13, although some may be older than that.

I may not be able to do the next update until early August, given the upcoming Etsy search changes and my schedule, but I will continue to tweet big news, & may do a short post or two here.

TOP NEWS & ARTICLES

On July 9, Etsy announced it would be giving “priority placement” in US searches to items that have no additional shipping cost starting July 30th. Obviously we don’t know how this will really work until we see it in action, but the outcry has been predictable. I summarize the facts in my blog post here. There is also an admin Q&A thread, a survey, and plenty of news coverage:

Etsy's Free Shipping Push Sounds Like a Marketing Gimmick (Motley Fool, through Yahoo)

Etsy faces backlash over attempt to push free shipping (Engadget) “And while a large business can take advantage of economies of scale to lower the shipping cost, that's not usually true for an individual crafter who may only sell a modest number of items.”

Etsy sellers aren’t happy with the platform pushing them to offer free shipping (The Verge) “Implementing flat shipping fees in prices can pose a challenge to international sellers who ship worldwide. Cambridge-based artist Katie Fuller, whose run her Etsy shop since 2015, says including the cost of shipping in her products would put her at a disadvantage. “If I [raise my prices], then I’ll be making my prices uncompetitive for customers elsewhere. Most of my customers are in the UK; it wouldn’t make sense for me to do it so it sounds like I can wave goodbye to my American sales.”

Etsy Will Start Pushing Sellers To Include Free Shipping (Fortune)

Why Is Free Shipping So Important to Etsy? (Inc.) “... 75 percent of consumers today now expect their delivery to be free even when orders are less than $50 according to a survey published by the National Retail Federation earlier this year. That number has increased from 68 percent last year.”

As marketplaces compete with Amazon on shipping, sellers are shouldering the burden (Digiday UK) “Like Etsy will soon do, eBay said it does prioritize items that ship for free in its search results and offers sellers pricing tools to help them better figure out how to factor in shipping costs.”

Etsy Stock Is Getting a Lift as It Jumps on the Free-Shipping Bandwagon (Barron’s) “Etsy stock rose 4.3% to $66.78 Tuesday afternoon as the S&P 500 was about flat. ... Roughly 70% of items sold on Etsy in the U.S. weren’t available for free domestic shipping in the first quarter, according to Etsy; it wants that number closer to zero.”

Remember, Etsy started boosting items that ship free to Canada in Canadian searches in January, but they never announced it, or gave us tips, or tools, etc. We won’t know if the US version will work exactly the same way as the Canadian until the former is released; a short test in the US in late May-early June generally took the first three rows of search for free shipping items, even if they weren’t all that relevant.

ETSY NEWS

Just in case you didn’t receive an email, Etsy is making changes to their policies. They include the fact that all new listings will be set to auto renew as of July 25 (but you can change them to manual), and info about their advertising tools. Keep an eye on the latter - I think they might be releasing something new soon.

Etsy will be releasing upgrades to the sales tool in August, including the ability to offer sales in specific countries only. Hidden in that post is also a promise to increase international advertising & promotion: “We’ll also continue to invest in the success of our international markets. In the coming months, you’ll see increased marketing efforts across many channels, all aimed at bringing more buyers from your country to Etsy.” (I suspect this is related to the free shipping announcement which came a few days later; they want to reassure non-US sellers that they won’t lose too many sales.)

Etsy released new attributes and sub-categories again, including in Accessories, and Bags & Purses.

Shops in vacation mode are now showing up in search, as of July 10. The number of shops found in a shop search nearly doubled, to over 2.8 million, but only about half of them have active listings. No word on whether or not this is a permanent change; for many years, shops with no active listings have not been searchable on Etsy.

Etsy is working on personalizing search by using image recognition identifying 42 different styles, and the engineers involved are presenting a paper [pdf] on this topic at a technical conference. They are about to start testing this, so expect to see more personalized results soon. I need to do a short post on this topic alone, but right now I need do some more research before that will be possible. I found this interesting, though: “Since sellers don’t reliably convey a product’s style in their descriptions, scanning text alone produced results that were “okay but not great,” says Fisher.” Quit being unreliable describers, folks! 😁

SEO: GOOGLE & OTHER SEARCH ENGINES

A common question: how long does it take to get to page 1 of Google search? Answer: it depends, plus it might not even be worthwhile if the search doesn’t convert. The article explains why.

How to fix the 5 biggest SEO mistakes website owners make.

Writing a title for Google search is very important, and many people do it wrong. Here’s how to do it correctly.

Long-tail keywords: definition, why & how. And even more on why you definitely should aim for very low-volume keywords. (I do a lot of this.)

Somewhat advanced content: how Google's neural matching works, and how to optimize for it. “Based on the information Google has given us about neural matching over the past nine months, it appears to be most active when users have a problem they don’t know how to describe... To capture these opportunities, you need to know what problems your target audiences are facing. You also need to pinpoint what information is going to solve their problem, help them accomplish tasks and make decisions.”

Link building doesn’t require a lot of technical skill, but it does involve marketing skill. Or some public relations (PR) skill. [video & transcript] Remember, some types of links are definitely better than others. (If you don’t know what link building is, read this.)

Advanced content for people who code their own sites: Google says you won’t be able to use “noindex” in robots.txt as of September. (Bing never recognized it.)

How to game Google to make negative results disappear. I don’t expect anyone here will be paying for these services, but it is useful to see what you are up against when you are trying to get your own website to rank. More of us may also be up against AI-generated spam in Google rankings sooner rather than later. Someone is always trying to game Google.

Was there a Google algorithm update around June 19th? Maybe. The big update at the beginning of June hit the Daily Mail hard, and the so-called “diversity update” apparently didn’t change much.

CONTENT MARKETING & SOCIAL MEDIA (includes blogging & emails)

The best time to post on social media depends on the platform, your target market, and what you are posting.

Sell health products? Beware of the changes to Facebook’s algorithm, which are designed to limit views on fake health claims.

Facebook outage gave insight into how their machine learning process describes your photos. “... a lot of internet users don’t realize the amount of information that is now routinely extracted from photographs”.

Facebook will be reformatting their Business Page layout, & removing some sections, so make sure you check this out & move any content you want to keep by August 1.

What works best on Instagram has been changing; here’s what you need to keep up with. Brand engagement rates on the platform have been dropping this year, likely due to the increased competition. Get some of that traffic back with 8 SEO tips for Instagram.

Want people to watch more of your YouTube videos? (Pro tip - that’s part of the search algorithm, so you should.) Here’s 3 things you can do to get people to stick around longer.

LinkedIn has some good marketing tools, including ad tools & analytics. They’ve also recently changed their algorithm to show you more things you might be interested in, as opposed to just the things that go viral site-wide, among other changes.

Twitter ends tweet geotagging, supposedly due to low use.

A judge in Hawaii ruled that repinning a photo on Pinterest can infringe copyright.

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)

Retailers are spending less on YouTube ads overall, possibly due to the US struggles for brick & mortar stores, as other sectors are actually spending a bit more than the previous year.

Amazon’s share of the online ad market is expected to increase to 8% by 2023, compared to 3% now.

STATS, DATA, OTHER TRACKING

For tracking activity on your Facebook page, set up Facebook Analytics & Facebook Attribution.

Advanced content: new coding tools in the Google Search Console.

ECOMMERCE NEWS, IDEAS, TRENDS

Amazon’s Prime Day is actually 2 days this year - July 15 & 16. Apparently it is now the official start of back to school shopping for many people.

Beware of Alexa if you care about privacy & data retention: Amazon admits that Alexa data is kept “indefinitely”. “...for Alexa requests that involve a transaction, like ordering a pizza or hailing a rideshare, Amazon and the skill's developers can keep a record of that transaction. That means that there's a record of nearly every purchase you make on Amazon's Alexa, which can be considered personal information.” (Google Home is not necessarily better - they are letting subcontractors listen to your random conversations, not just your instructions to the device. “According to the whistleblower, the recordings presented to them are meant to be carefully annotated, with notes included about the speakers presumed identity and age.”)

Walmart’s ecommerce division may lose as much as $1 billion this year. Their brick & mortar business is still doing fine, however.

You can now “try on” Gucci sneakers through its app. Expect to see more of this happening fairly quickly, which is something that people who sell clothing, accessories & jewellery should be watching closely.

A. C. Moore is launching a new handmade marketplace, which you can sync to your Etsy & Zibbet listings. So it looks like that was their reason for investing in Zibbet a few years back. It’s not yet clear that they’ve put the work in to make this successful, but we’ll have to wait to see how it looks once it is launched, and how much they advertise it.

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

Dark patterns: how websites manipulate people into buying things they weren’t shopping for. [NY Times article - paywall after your limit of free monthly articles.] “... researchers developed software that automatically scanned more than 10,000 sites and found that more than 1,200 of them used techniques that the authors identified as dark patterns” including outright lies.

Call-to-action phrases [infographic] that can help your pages convert. These work on web pages, emails, social media etc. My favourites are in the “lower-risk” section; I don’t think enough articles focus on this aspect of conversions.

Wedding gift buying may be changing as traditional wedding registries drop in popularity. Apparently lots of people want cash to pay for their own expenses & trips now.

MISCELLANEOUS (including humour)

Great list of marketing definitions you will find helpful if you do much industry reading & research. (Pretty sure I posted this before, but it has been updated.)

Chrome is becoming more & more like spyware; the author suggests using other browsers.

The Wayback Machine now compares current web pages to their previous versions. “One of the best uses of this feature I can think of is to track changes in privacy policies.”

How not to design a payment app: make it easy for anyone to change the password.

#seo #search engine optimization #search engine marketing #etsynews #analytics #stats #social media #contentmarketing #ecommerce #smallbiz #cindylouwho2newsupdates

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netcontentbiz · 2 years ago

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Organic SEO Tips For Digital Marketing In 2023

Since more than 20 years ago, SEO has been a fascinating marketing strategy. A new business model that operates fully online has evolved and prospered since the introduction of Google, the demand for online searches, and the release of Web 2.0.

Most firms started producing content and hiring purported "Search Engine Gurus" to rank on google after realizing the potential of online search. Numerous approaches and ideas have risen and gone over the years with each Google upgrade.

We will discuss what SEO tactics will be effective in 2023 and whether or not Google ranking is still the main objective of SEO today. Let's investigate.

Why Is Organic SEO Important?

With its limitless opportunities, organic SEO is the most potent marketing instrument at the disposal of marketers. The expanding digital market sector needs organic SEO for the following reasons, among others:

Increasing brand awareness.

Boost the website's overall quality.

Attract visitors from other search engines like Google and Bing.

Increase user confidence in the website by offering dependable material.

While organic SEO strategies from 2022 are still effective in increasing traffic, publishers are now searching for surefire methods to improve SEO in 2023 due to dynamic changes in SEO algorithms. Net Content is a digital marketing service provider that has clients all around the world. Experts in SEO trends and keyword analysis can help you in organically grow your business and stay well ahead of your competition.

Organic SEO Tips For Digital Marketing In 2023

Here are the top tips for you:

1) Understanding The Intent Behind Search

This is the best tool for content creators to understand, they need to first ponder upon the “why” behind any given search query.

Make sure that before you produce the content, think about what exactly your target audience will be searching for.

And What Is The Intention Behind Their Search?

It becomes easier to know the reason behind the question someone typed in the search engine once you understand the context. A keyword with high commercial intent also has a significant search volume. These keywords represent the searcher's true intention to engage in business with the website, whether it is to make a purchase, request more information about a product, or engage in any other behavior that might result in sales. Google considers the purpose of the search when deciding SERP ranks.

It is crucial to align your content with search intent because of this.

2) Create Content That Helps

In the August of 2022, Google came up with a policy of “helpful content algorithm update” which gives rewards to the “people first” content only. This new algorithm came into the light to improve the search engines to have content that is by humans and for humans.

If you want your site to rank above then choose Net Content digital marketing services as it provides you with elements that will help your business rank ahead in the year 2023.

The king will still be helpful content. As 2023 approaches, marketers must focus on fusing engaging content with pertinent keywords.

It is crucial to produce content that is unique, educational, and consistent with what users are searching for because Google has made its objectives obvious.

3) Check out the Core Web Vitals Report

The ranking of sites in SERPs will also be influenced by user experience, similar to how "useful content" does (Search Engine Result Pages).

Google stated that "a site's rankings will suffer if users don't have a great experience" with the Core Web Vital update. Google's Core Web Vitals are a set of metrics that give website owners insight into how visitors interact with their pages.

4) Take Advantage Of Schema Markups

Your content is more precisely represented in search results and is better understood by search engines thanks to schema markup. Rich snippets are a common sort of marked-up content that you have probably seen. Your websites do appear more prominently in SERPs when rich snippets are used. Rich snippets with useful data, such as FAQs, pictures, and reviews, are shown on SERPs as a result of schema markups. These outcomes give customers the precise details they require and raise the likelihood that they will click the link.

A higher click-through rate is the result of more visibility.

5) On-Page And Off-Page SEO Optimization

An ancient but comprehensive organic SEO strategy is on-page and off-page optimization. It's a traditional organic SEO technique that aids in website improvement. Both on-page and off-page SEO focus on two distinct sets of SEO factors:

On-page SEO refers to all the elements that may be modified or optimized on a website in order to improve page ranking. On-page SEO is directly under the control of the website owner. Everything outside of a website owner's control is known as off-page SEO; it refers to acts conducted off your website that have an impact on your results on search engines (SERPs). These elements aid in website ranking along with on-page SEO.

Conclusion

We hope that this article helped you to learn a few tricks and tips for SEO marketing. Net Content, a digital marketing services provider, can help you build a stable and growing digital identity if you still have questions about the digital world. We have an expert team that can help you grow organically and get customers that are going to stay with you.

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educationalinstitutesindia · 2 years ago

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Google's August 2023 Core Update: What You Need to Know

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