#How does AI Search Mode change traditional Google searches

[labaap]

How Google’s Multimodal Search (MUM) is Changing SEO and Content Strategy

The digital search landscape is constantly evolving, and Google is at the forefront of these changes. One of its most significant advancements is the introduction of Multitask Unified Model (MUM), a multimodal AI technology designed to make search experiences more intuitive, conversational, and comprehensive.

MUM represents a leap forward in how search engines understand and process information, opening up new opportunities and challenges for businesses to adapt their SEO and content strategies.

In this blog, we’ll explore what Google MUM is, how it works, and its impact on SEO and content strategy.

What is Google MUM?

Google’s MUM (Multitask Unified Model) is an AI-powered search technology designed to process complex queries across multiple modes, including text, images, and potentially video and audio. Unlike traditional search algorithms, which primarily process information in text form, MUM enables users to perform searches that involve multiple formats.

For example:

A user could upload a photo of a hiking boot and ask, "Can I use this for hiking Mount Fuji in the summer?" MUM would not only identify the hiking boot but also consider the context of the query, such as the terrain and climate of Mount Fuji.

This level of contextual understanding allows MUM to deliver more nuanced and holistic search results, improving the search experience.

How Does MUM Work?

MUM is based on transformer models, the same technology that powers Google’s BERT and OpenAI’s GPT models. What sets MUM apart is its ability to:

Understand Complex Queries: MUM can process multi-layered questions and provide results that address the user’s intent comprehensively.

Analyze Across Modalities: By integrating information from text, images, and potentially video, MUM can provide richer and more dynamic answers.

Overcome Language Barriers: MUM can process and deliver insights across 75 languages, making it easier to find global information.

These capabilities make MUM a game-changer for SEO. At LABAAP, we offer advanced search engine optimization services in Puerto Rico to help businesses adapt their SEO strategies to align with such technological advancements, ensuring they stay visible and competitive.

How MUM is Changing SEO and Content Strategy

With Google MUM reshaping how search queries are processed, businesses must rethink their approach to SEO and content creation. Here are the key changes MUM introduces and how to adapt:

1. Emphasis on Multimodal Content

Since MUM can process and analyze information across text, images, and other formats, businesses must diversify their content strategy. Text-only content is no longer sufficient.

What to focus on:

Visual Content: Optimize images with relevant alt text and file names while ensuring they are engaging and informative.

Videos: Create video content that answers user queries in detail, and use captions to help Google understand the context.

Interactive Elements: Incorporate infographics, charts, and other multimedia to enhance user engagement.

2. Understanding User Intent

MUM places a stronger emphasis on understanding user intent behind queries. This means businesses need to create content that aligns closely with what users are searching for, not just in keywords but also in context.

Steps to align with user intent:

Conduct intent-focused keyword research to identify what users are really looking for.

Create content that answers questions comprehensively, anticipating follow-up queries.

Focus on conversational language that mirrors how people naturally ask questions.

3. Localization and Global Reach

With MUM’s ability to process information across multiple languages, businesses can now cater to a global audience while maintaining relevance for local searches. For example, an e-commerce business in Puerto Rico can optimize content for both local users and Spanish-speaking customers worldwide.

What to do:

Include localized content for geo-specific queries while maintaining high-quality global content.

Translate and optimize content for multiple languages to increase visibility in diverse markets.

4. Authority and Expertise Matter More

Google MUM prioritizes high-authority and expert-driven content. Businesses must establish themselves as trustworthy sources in their industry to rank higher in search results.

How to build authority:

Focus on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in your content.

Back up claims with credible sources, research, and data.

Publish thought leadership content that showcases your industry expertise.

Preparing Your Content Strategy for MUM

Adapting your content strategy to Google MUM doesn’t mean starting from scratch; it’s about enhancing your current practices to include multimodal and intent-focused elements.

Here’s how to prepare:

Conduct Multimodal Content Audits: Assess your existing content and identify gaps where visual or video elements could enhance engagement.

Leverage Structured Data: Use schema markup to help Google understand the context and purpose of your content.

Focus on Topic Clusters: Create content hubs that comprehensively address related queries, positioning your site as an authority on specific topics.

Conclusion: Embrace MUM to Stay Ahead in SEO

Google MUM is transforming the way search engines process and deliver information, and businesses must adapt to this shift. By focusing on multimodal content, understanding user intent, localizing content for diverse audiences, and building authority, you can stay ahead in the SEO game.

At LABAAP, we specialize in helping businesses navigate these changes with tailored strategies. As an online digital marketing company in Puerto Rico, we offer a full range of services, including SEO, content strategy, and more, to help your business thrive in the age of MUM. Contact us today to ensure your content strategy is future-proof!

[wesleybates]

Top 10 SEO Trends In 2021 That You must know

The trend of most organizations worldwide adopting the online mode of business can be seen to be accelerating. There has been a major change in buying behavior and customer preferences for ten years as this fraternity also happened online. The combination of these two conditions makes the Internet the most extensive market currently operating in the world.

There are sellers, buyers, websites, social media platforms, blog sites, and e-commerce platforms. SEO is the most widely adopted strategy to make these buyer-seller interfaces available between competitors and the vast ocean of other open-source enterprises. The most popular practice of increasing traffic for e-commerce websites and portals is search engine optimization, both qualitatively and quantitatively, providing a high brand awareness level.

With the advancement of technology and IT trends, SEO marketers’ volume and preferences are also increasing significantly. The following few figures for 2020 may demonstrate that search engine optimization has become widespread and hence, is currently one of the most reliable tools for marketers.

53.3% of site traffic came from organic search. A small proportion of 53.3% of the 4.66 billion Internet users makes an excellent foundation for any startup or even mid-size business discovery during the development phase.

This year 92.96% of the world’s web traffic came from Google Search, Google Images, and Google Maps. This is a trend of google for netizens, which can also be beneficial for your business.

60% of marketers said that inbound approaches like SEO are the best source of quality leads with a 14.6% close rate. This is much more than any traditional marketing approach.

28% of searches by local businesses resulted in sales.

The above numbers demonstrate that the SEO aspect dominates very effectively in the industry, and hence it will continue in the coming years.

Top SEO trends in 2021

1. Increasing dependence on artificial intelligence

The AI-powered SEO tool algorithm will improve accuracy and precision in keyword research, competitor analysis, analytics, and other aspects, helping marketers accelerate the process.

AI is changing the way people interact with online content. The Google AI algorithm deserves special attention. An algorithm, called RankBrain, was introduced a few years ago that played a significant role in Google’s ranking factors for search engine result pages (SERPs).

So the biggest question is, how do you optimize SEO for RankBrain? Although the search engine giant has not disclosed details, experts believe user interaction signals are the primary determining factor. These can be factors ranging from click-through rate to time spent on the page. You need to engage your readers with useful, well-organized content. AN on-page SEO checker can help you reduce a page’s reliability on metrics such as readability, backlinks, and more.

2. Voice search technology will lead

People will rely more on Alexa and Siri than entering text in the Google search box. As a result, it will be essential to focus on the spoken keyword and create a FAQ page.

With innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way. As technology has improved, it has become more and more popular. In fact, the percentage of households predicting to own a smart speaker by 2022 is 55%.

To optimize your voice search, consider your keywords. Recognize the phrases that people use in everyday conversations. Voice search is generally preferable to longer, more natural phrases when people type; they usually shorten. For example, a person may voice the query: “What are the new SEO trends for 2021?” But enter the word “new SEO trends in 2021”.

3. Search engines would prefer mobile-oriented indexing.

Your website must be mobile-friendly or mobile as Google will use the mobile version of your content to index and rank your website. Initially, desktop content was used for indexing, but the increasing dependence and use of mobile phones and search templates have changed this practice.

In 2019, Google introduced mobile-centric indexing, meaning that a search engine primarily looks at the mobile version of a website, treating it as the “core” version, not the desktop version. This change makes sense that by 2025, approximately 73% of Internet users will be accessing the Internet from mobile devices only. Test your mobile site performance with Google’s free mobile trial. Then have a look at the Mobile Usability Report in Google Search Console.

For your page to be user friendly, you need to make sure that Google can crawl your URL, so make sure you don’t have any disapproved instructions. Also, keep in mind that Googlebot will not download content that requires user interaction, such as clicking or swiping. You have to make sure that Google can see this so-called lazy content. Finally, make sure that you use the same meta robot tag on desktop and mobile sites.

4. Content should follow the Google EAT principle.

Experience, authoritativeness, trustworthiness, and reliability are the principle of Google EAT that will be tested for every content, whether on websites, blogs, or social media. If you do not follow this principle, you may not build the branding process according to your expectations.

There are many ways to provide quality content:

Create customer portraits that allow you to understand what your customers value.

Do search intent research to help you map the consumer journey.

Use this information to create content that follows the format your users prefer.

For example, if you are serving teenagers, the video may be better. If you are targeting older audiences, the video may be less appealing.

Finally, keep the EAT in mind when creating content. Support claims with statistics and facts—links to official sites such as “.edu” and “.gov” URLs. Having reciprocal links to reputable sites is another way to prove that you meet the EAT criteria.

5. Detailed content will improve search results.

Backlinks will become the preferred method in digital marketing practice and may not be sufficient to support this concise or original content. Therefore, for optimal use of backlinking practice, descriptive or lengthy content would be beneficial for ranking well in SERPs.

6. Selected parts will get prominence.

Research by HubSpot found that the CTR for their high-volume keywords rose more than 114% when the results appeared as printed snippets. The featured snippet is an annotation of a copy of the content you share that appears when the user searches for something. Instead of hyperlinks, snippets are much more attractive and can therefore gain prominence.

7. Smart Search will increase

As technology accelerates the life model, so should search options. Smart search matches search queries with the intent of the user. It is an AI implementation in which the algorithm continues to record searches performed by the device user and suggests relevant searches after the user enters a word or two.

8. Will lead image and video optimization.

Image or video search was already a trend in 2020, and it will go viral in 2021 as people will want to get more information with less typing. As a result, they can take snapshots of articles they need to feed or know to search. Therefore, your website should comply with such requests.

9. Zero – Click Search

This is known as the zero-click search but can also be called the zero-sum search, where one player wins, and all others lose.

Zero-click search is a search where Google answers appear at the top of search engine result pages (SERPs) so that users no longer need to click on a website. The only site presented was that provided an official answer.

What difference does it make? Are people not being targeted to click on your site for more information? Why would Google record your content in a way that does not attract visitors to your site?

Well, this is important for two reasons. First, it has reduced search engine traffic for many websites. This is not good. Second, it opened up an opportunity for small businesses to get traffic if they were not the first search result for a given query. Even after getting the answer in SERP itself, many people will still click on the reference. They will click to read additional information from the website in a featured snippet instead of the top search results page.

Additionally, these select snippets serve as free promotion for your company. You build brand awareness, and even better, you can do it for free, creating useful content using your industry knowledge.

10. Google passage rating

Although Google announced a new conversion rate in October, it is scheduled to be released in 2021. With zero-click search, the goal here is to help users find the exact information they need.

The idea is that a page is dedicated exclusively to the topic you are looking for and is not valuable as a separate page. If you want to install a dimmer, the best instructions page may also contain instructions from an electrician for many other DIY electrical projects. Instead of deciding that this page doesn’t really matter because it covers a wide range of topics, it ranks higher in SERPs.

It is anticipated that this change will primarily target long-tail searches, so traffic may not be high. However, these can help search term conversions.

Core Web Vitals

Core Web Vitals is probably one of the most significant updates we can expect in 2021. Everything that Google has told you over the years is essential to the user experience that will become the official ranking signal.

11. If you want to stay ahead of the rankings, data and analytics should be your priority.

Data science enables you to understand shoppers, visualize campaigns and create targeted messages. Analytics can help you check which URLs are being crawled, identify referral sources, check page load time, indexing, redirects, bounce rates, response errors, and more. You can also use data science to identify pages that you do not want to crawl indexing and expose unusual traffic sources such as potential spam sites (which will reduce your EAT reliability).

You have to keep an eye on SEO current trends and adjust your strategies to the new challenges, pretty much always. That’s the only way you can give valuable content to users that keep them coming back and also keep your ranking. If you need SEO experts to help you, then connect with the best SEO company in Salt Lake City, UT.

[krishnah-saberni-blog]

How to Stay Ahead Using SEO in the age of AI

We are treading in an advanced world of technology – the science of internet, highly connected, fast-paced and ever-evolving. The Internet has become more than an information source, it moved past being a mere Wikipedia.

Enter virtual assistant with its interpersonal associate skills. We are equipped with a machine that simulates human brain functions. Against the backdrop of all such technology revolution search engine optimization (SEO) must function much above the keywords criteria.

The internet has become completely a world of its own – requiring taxation, governance, policies, and commerce. With so much of complexities, there is a need for far-advanced SEO.

SEO as a distinct dimension

Generically, SEO’s intent is to offer a brand digital distinction. It does use tech. But these are only the mechanics of it. With so many on-demand options the challenge is to find the tech that fits perfectly. Market saturation happens at unprecedented rates.

Still, social media gets consumed in mainstream media hashtags. This weighs your efforts to convert prospect or reach to your intended consumers. Even after having a good set of keywords, hashtags and required shares you get lost in communication.

Unless you adopt the right approach to move forward with your strategy it becomes challenging to fit into this digital dimension. You find a metric to size the exact dimensions as per various users.

Changing Tools

Customizing your SEO strategy as per your audience preferences and mode of communication is a timeless SEO skill. SEO is the catalyst for page relevance continuity. Tools like Google’s PageSpeed Insights and Google Lighthouse are a must.

Google PageSpeed Insights provides the real-world performance of the pages within your site for both mobile and desktop devices.

In addition, it also provides recommendations on how to improve the page. Google Lighthouse is an automated open-source tool for improving the quality of web pages, both public and those which require authentication. It audits for performance, accessibility, progressive web apps, and more.

Mastering the speed of updates is like merging with traffic. In addition, you must tailor the look and feel of your website to match your message. Although evolving, the internet will have its normal functionalities intact. Plugins are here to stay. At least for some time longer.

New major content plugins, like those found on WordPress, are closing gaps in errors. 404 error alerts will become customizable. This means even your failed pages have room for your branding. These plugins will correct redirects and speed the de-indexing process.

Google added advantage

Google is the champion of search engine domination and best match and the truth is not changing anytime soon. Acknowledging Google as a deciding force in SEO is the standard. Take Google as an incentive to excel past the reach of well-established brands. Google News revolutionizes the way consumers see digital content.

Your audience expects authentic and complete information to be given from their point of view. They do not want war or the on-going competition of publishers to affect the truth of the story. Every report or information you put on Google, its placed on the Google news docket and the more compatible your report is with Google’s latest AI search assistant, the chances of capturing the audience is more.

In that case, there is more authenticity lent to your information and consumers can see through the hype and rat-race. They can clearly access the pro. Your source.

Brand fame then becomes more than attainable. It is critiqued at all social levels. Responsible SEO is non-negotiable as the gap closes.

Security in SEO

As the gap between digital and tangible world is closing further, data crises have become the highlight. As a common man cannot even think that SEO holds the key to this information world. Think deep.

There isn’t anything great than exploiting the opportunity. Become a vital information center for your industry. Valuable information becomes exploitable information. Data is gold. Spend and store it with moderation.

Data is key to enterprise success and again, Business runs on certain ethics. SEO must apply to these golden rules else it becomes a waste of resources. Your strategy around the SEO must stay abreast of changing internet governance and security policies and that should be your civic duty. Your evolving content cannot take the transforming step otherwise.

AI Tutorials

AI has empowered technology in different ways than just automation. It enables us to sift through thousands of pages which makes these platforms a savant of AI world. Your dormant digital libraries now become instant downloads. These are further shared with millions of machines instantly.

The key is to leave certain notes on every page. These machines can carry information. Optimizations give them the ground to form information of their own. Thereby, SEO takes the lead of guiding these machines than merely leverage keywords.

Unique SEO strategies require expertise and professionalism. Speed and performance in SEO now require further sharpening. Search for AI tools that will empower you as a marketer.

AI like this has the power of an expert’s brain. A remarkable tool like this is your future saving grace. Invest in the bankable power of AI as a guide. Do so for the speed. Do so also because the traditional models of SEO will eventually faze off.

You definitely cannot ignore the power of a machine than the internet’s non-machine learning era even needed.

Innovation is Natural Selection

The Internet is undergoing rapid evolution. There will be new species, extinction, and colonization. Some will fair well while some might lose. Nothing is certain. Yet, one thing is certain. innovation is the evolution of machines.

The more you train them the more they will emulate you. Life has basic instincts. Evergreen SEO means optimization to facilitate the merger of human information and machine intervention. When less is more, life will find its own way. As a marketer, you have to be vigilant. Allow the best odds for that selection and escape the brand burn-out complex.

[nicoletindall]

All About How Does Erp/cad Integration Help Custom Manufacturers?

Table of Contents

The smart Trick of Pdm Technology Brings Cad And Erp Together That Nobody is Talking About

Getting The Advantages To Integrating Your Cad And Erp Systems To Work

More About How Does Erp/cad Integration Help Custom Manufacturers?

Get This Report on Integrating The Cad/pdm/plm System Into The Usa Business

The Greatest Guide To 10 Ways Machine Learning Can Close Legacy Erp Cad Gaps

The business was dealing with an absence of exposure into information throughout the company, time was being lost calling and emailing internally to get updates about jobs, vital info was stored on undated spreadsheets and manual data entry procedures were producing inaccuracies in information. To resolve Inphi Corporation's issues, Razorleaf's team developed an integration scheme that executed a total change management system in PLM 360, enhanced client communication around RMAs, got rid of manual procedures to cut the time being wasted on errant data searches and provided extraordinary visibility into data and operation company wide.

Examine This Report about Best Systems In 2020: Cad To Erp Performance Review

With a robust PLM integration plan in location, service processes can be enhanced and companies can provide themselves greater control of how they develop items now and well into the future. Which point is critical. PLM integration will become a lot more necessary to organisation and product success as more devices are constructed to be part of the Internet of Things ecosystem.

PLM combination will not, and probably need to not, occur overnight (CAD ERP integration). Phasing in levels of combination enables better business processes to be developed action by action. This phased-in method offers a business much better insight into its everyday operations. As modes of pulling out insight ends up being more sophisticated, extra levels of combination should be adopted to fine-tune decisions at every level of item advancement.

Companies that extend PLM integration across design tools and enterprise software are the most likely to experience efficient innovation and productivity. Although PLM combination can appear to be challenging at the beginning, its benefits can pay dividends. So, why are you waiting? has actually sponsored this post. They have supplied no editorial input besides verification of the technical realities.

The 30-Second Trick For Manufacturing Management Software - Cad Erp

Capitalizing on new digital organisation designs and the development chances they offer are requiring companies to re-evaluate CAD & ERP's role. Made inflexible by years of modification, legacy ERP systems aren't providing what digital organisation models need today to scale and grow. Tradition ERP systems were purpose-built to stand out at production consistency initially at the cost of flexibility and responsiveness to clients' altering requirements.

Companies require to be able to react rapidly to unexpected, unknown and unexpected problems with clever decisions fast for brand-new digital service models to succeed. That's not possible today with tradition ERP systems. Tradition IT technology stacks and the ERP systems they are built on aren't designed to provide the information required most.

A clear, compelling organisation model and effective execution of its related methods are what all effective Cloud ERP executions share. Cloud ERP platforms and apps provide organizations the versatility they require to focus on development strategies over IT restraints. And numerous have taken an Application Shows Interface (API) technique to incorporate with legacy ERP systems to get the incremental information these systems supply.

Brand-new service models thrive when an ERP system is continuously finding out. That is among the best gaps between what Cloud ERP platforms' prospective and where their legacy equivalents are today - CAD ERP integration. Cloud platforms supply greater integration choices and more flexibility to customize applications and improve functionality which is among the greatest drawbacks of legacy ERP systems.

The Greatest Guide To Manufacturing Management Software - Cad Erp

The following are the 10 ways to enhance Cloud ERP with AI and artificial intelligence, bridging the info gap with legacy ERP systems: Having a cloud-based infrastructure that integrates core ERP Web Providers, apps, and real-time monitoring to deliver a steady stream of data to AI and machine learning algorithms accelerates how quickly the whole system discovers.

Apple's Siri, Amazon's Alexa, Google Voice, and Microsoft Cortana have the prospective to be customized to improve operations jobs and procedures, bringing contextual assistance and instructions to complicated tasks. An example of one job virtual agents are being used for today is assisting production workers to select from the correct product bin as required by the Bill of Products.

The Facts About Advantages To Integrating Your Cad And Erp Systems Uncovered

Amazon has effectively partnered with automobile producers and has one of the most style wins since today. They might easily reproduce this success with equipment makers. Cloud ERP platforms have the possible to capitalize on the huge data stream IoT devices are producing today by creating in support at the information structure level first.

Capgemini has actually provided an analysis of IoT use cases shown listed below, highlighting how production asset maintenance and asset tracking are fast wins waiting to occur. Cloud ERP platforms can accelerate them by designing in IoT support. Producers will welcome the chance to have greater insights into how they can support then normalize OEE performance across their store floors.

Plm Vs Erp - Design Rule for Beginners

Artificial intelligence algorithms stand out at discovering patterns in diverse data sets by continuously using constraint-based algorithms. Suppliers vary commonly in their quality and delivery schedule performance levels. Using artificial intelligence, it's possible to produce a track-and-trace application that might indicate which lot from which supplier is the riskiest and those that are of remarkable quality too.

They're able to ease the disputes between how engineering creates an item with CAD and PLM, how sales & marketing sell it with CRM, and how manufacturing constructs it with an ERP system. AI and artificial intelligence can make it possible for configuration lifecycle management and prevent wasted time and sales, improving CPQ and item setup strategies while doing so.

Oil refineries are using maker knowing designs consist of more than 1,000 variables related to product input, output and procedure boundaries including weather to approximate equipment failures. A regional airplane manufacturer is doing this today by using predictive modeling and machine learning to compare past incident reports. With legacy ERP systems these issues would have gone unnoticed and developed into production downturns or worse, the line needing to stop.

Some Known Factual Statements About Cad Integration - Automatic Cloud Erp

With legacy ERP systems producers most often rely on an analysis of scrap materials by type or triggered followed by RMAs. It's time to get to the reality about why items stop working, and artificial intelligence can deliver the insights to get there.

Some Ideas on 3 Ways Integrating Erp Software With Cad You Need To Know

How to Select the very best ERP Software Application for Your Little Medium Business in 2020 - Reviews, Features, Pricing, Contrast - PAT RESEARCH: B2B Evaluations, Buying Guides & Finest Practices "cookieName":" wBounce"," isAggressive": false," isSitewide": real," doubt":" 20"," openAnimation":" rotateInDownRight"," exitAnimation":" rotateOutDownRight"," timer":""," sensitivity":" 20"," cookieExpire":" 1"," cookieDomain":""," autoFire":""," isAnalyticsEnabled": real.

I find that individuals tend to blur the lines between ERP, MRP, and PLM. The function of this blog is to summarize the high-level intent of many ERP, MRP and PLM systems. Among the most significant driving factors for the need for an enterprise-class ERP system revolves around finance/accounting. Anything that belongs to income or costs should be tracked in severe detail. ERP CAD integration.

[androidskit-blog]

Android 9 Pie Features review

Here’s the story with every new version of Android, in a nutshell: it’s great, but you can really only get it on a phone that Google makes. Sometime next year, new phones by other companies will launch with it. The Android phone in your pocket might get it, maybe, but it’ll take longer than you want, and honestly, the new version isn’t that different, so you shouldn’t sweat it too much. Yes, fragmentation is an issue, but it’s better now than it used to be, thanks to Google’s ability to push some key updates out through the Google Play store instead of having to rely on full system updates.  The story with Android 9 Pie isn’t radically different, but it changes some of those tried and true (and increasingly tired) lines a bit. For the first time, I’ve had a chance to test the official release of a new version of Android on a phone not made by Google, the Essential Phone. That’s a good sign.  Although a few of the promised features aren’t shipping or are still in beta, I think this version of Android is good enough that users should demand the update for their phones. I’m not trying to organize a campaign to shake off our complacent acceptance of a terrible update status quo, but I am saying we should bring back a little bit of the old outrage at carriers, manufacturers, and Google itself.  The many features in Android 9 Pie cohere into something that feels more polished than the last few versions of Android. There is a lot to like and fewer excuses than ever for updates not to come out for existing phones in a timely manner.  We’ve been living with the same three-button core navigation system in Android for several years now, but with Pie, Google is finally giving a gesture-based interface a shot. It may not be the most important new feature in the OS, but it’s certainly the most prominent and the most divisive. Bear with me here because I’m going to overthink this, but I think it’s worth it because it illuminates a key point about Google’s design direction.  The new system replaces the back, home, and multitasking buttons with a singular home button, gestures, and other buttons that appear on an as-needed basis. In theory, it will make future Android phones more accessible to users who are used to the iPhone X’s gesture system, and it also offers some benefits (swiping requires less accuracy than tapping). Overall, the new gesture system works, but it’s conceptually complicated.

To see what I mean, here’s a brief description of how gestures work: You swipe up once to get to an overview page. The Overview pane (aka your recently used apps) lets you swipe between apps or enable split-screen with a hidden menu on the app’s icon. On Pixel phones, you’ll also get an AI-driven list of suggested apps and a search bar. Swipe up again, and you’ll get to the app drawer with icons for all of your apps. You tap the home button to go home, or you can drag the home button to the right to quickly switch between apps in a screen that’s similar, but not identical, to the Overview screen. Along with all of this, the traditional Android back button will still show up from time to time next to the home button because Google hasn’t yet developed a gesture for “back.”  It’s... a lot. I’m not against complication in principle when it comes to UX — I have faith in humanity’s ability to learn — but there’s no denying it takes some time to feel like you know your way around.  The funny thing is, I think the negative reaction isn’t about how complicated gestures are. Instead, it’s about how they feel. As I’ve written before, switching to a primarily gesture-based navigation system is a risky move for Google, because those systems only feel good if they... feel good. Any “jank” in the animation or weirdness in the physics of moving elements on the screen will make a user feel unmoored and unhappy.  The good news is that — at least on the Pixel 2 XL — Google finally got to a place where the animations work as they should, and the jank is gone. But the physics and ergonomics still feel a little off, especially if you’re used to the system on the iPhone X. (After a rockier beta, animations were also fine on the Essential Phone with the final version.) Where the iPhone’s gestures let you flow from one thing to the next with a single gesture, Android’s feel a little more staccato.  As just one example, you theoretically have the option to do a long swipe up to get to the app drawer instead of a double swipe (once to the overview, once again to the drawer). But in practice, you have to do a loooong, loooong swipe to get it to work, which you’ll invariably get wrong, and the dock will give you a fussy little bounce in a futile attempt to indicate you should just double-swipe up.  I’m overthinking all this in part because I don’t think Google thought it over enough. I would have jettisoned the long swipe and just encouraged people to double swipe. That would have the side effect of pushing people into the Overview screen more often, which would be a net good for Google. The app suggestions are very often exactly what I want and the swipe-tap motion to start a search is faster than any mobile search UX we’ve had, going on seven years (since, you guessed it, just typing on the physical keyboard of a webOS or BlackBerry phone).  But, of course, that enhanced Overview screen is a Google-exclusive feature. Other phones, like the Essential phone, don’t have those Googley-bits at the bottom, they just have your app dock and no search bar.  THE GESTURE SYSTEM IS AN OVERALL IMPROVEMENT, BUT IT NEEDS SOME TWEAKS  With Pie, Google is leaving the buttons as the default navigation for current phones, and users will be able to switch back and forth from buttons to the gestures. Choices are nice, but offering them instead of just going with what you think is best often reveals a lack of confidence. As you can tell, I share what I sense is Google’s lack of confidence in the current system.  Despite all this belaboring, I do prefer the gestures to the buttons! It’s a lot easier to just swipe up anywhere from the bottom of the phone, and I’ve used the copy-and-paste trick directly from the Overview screen a few times now. I just think they need a few more tweaks, and I suspect those will come in due time. 

The new horizontal Overview / multitasking screen is the biggest visual change, but there are plenty of other nips and tucks around the interface. Nothing here will really feel alien to longtime Android users, it generally is just a bit more elegant.  Android still maintains its lead in usable, manageable notifications. They have a slightly cleaner layout, and the entire notification panel has rounded corners. There are still multiple priority levels, grouping, an overflow area, and no distinction between what’s shown on the lock screen and notification panel. If you dismiss a notification from an app a lot, Android will eventually prompt you to just turn it off completely.  The quick settings panel up top has been simplified (some would say oversimplified), requiring you to long-press to access more settings instead of giving you an in-menu dropdown button. As it does with literally every revision, Google has also adjusted the main settings screen. There are colorful icons for settings, and it’s more prominently adding suggested settings at the top more often than before. A system-wide dark theme is now an option for everybody, whether you have a dark wallpaper or not. 

Back to polarizing changes, though: the status bar has been rearranged to better accommodate phones with notches (which apparently is going to be damn near all of them not made by Samsung). The time has been shifted over to the left of the screen and the little notification icons that appear over there are capped at four, whether you have a notch or not. It was a necessary step given the hardware trend, but I’m hoping that eventually, manufacturers will be able to report how much space their notch is taking up so Android can display more icons if there’s space for them.  Google has changed the volume button behavior a bit — they only adjust��media volume now with a little on-screen pop-up that lets you toggle your ringer between vibrate, silent, and on. It’s more predictable, and I think most people will prefer this behavior, but I’m an old person who actually adjusts ringer volume a lot, so it’s less convenient for me.  ANDROID 9 PIE IS DESIGNED FOR NOTCHES, WHETHER YOUR PHONE HAS ONE OR NOT  The other little pop-up on the right side is the power menu, with options for restarting and taking a screenshot. I recommend hunting down the “lockdown option” in settings, which adds another button to that menu. Tap it, and your phone will require a passcode instead of letting biometrics unlock the phone. Honestly, that button should have been set to “on” by default. 

I’m not sure what took so long, but Android finally has a magnifier when you’re trying to move the cursor when selecting text. Another “finally” is a screenshot markup. When you take a screenshot now, you’ll have an option to crop it and draw on it before saving or sharing.  Last but not least, if you’re the sort of person who leaves rotation lock on, Google will pop up a little button when you turn the phone to temporarily let you put it in landscape mode. Something about big phones has always caused them to be too aggressive at rotating the screen for me, so it’s a nice feature. It can be annoying, though: most of the time you want to go 90 (ahem) to watch the video, and video by default hides the main navigation buttons. It’s a few extra taps to get back to the portrait. 

In my initial look at Android 9 Pie, I called it Google’s “most ambitious update in years.” I still think that’s true, but unfortunately, right now, Android doesn’t quite reach those ambitions. There are two key features that aren’t shipping until later this fall: the so-called “Digital Wellbeing” dashboard and a feature called Slices.  Digital Wellbeing is available as a beta, and I’ll wait until it’s official to review it. But even in beta, it’s useful. You can see how much time you’re spending in apps, set limits, and turn on a great feature called “Wind down,” which toggles on Do Not Disturb and sets the screen to monochrome. Honestly, I wish there was a way to turn on Monochrome more easily anytime. 

  Do Not Disturb, by the way, has changed a little. It’s much more aggressive at hiding notifications by default, down to not letting you see them at all unless you mess with the settings or turn DND off. The default is a little overbearing for my tastes, and I wish there was a better middle ground.  Slices are part of Google’s initiative to bring more AI and machine learning to Android’s interface. The idea is that the functions of an app can be “deconstructed” and spread out to other parts of the OS. So when you search for a thing you want to do, an app can show its own interface or button directly in the search results. The commonly cited example is hailing a car. We’ll test it in the fall when it becomes available.  GOOGLE’S AI-BASED SUGGESTIONS ARE OFTEN EXACTLY WHAT YOU WANT TO DO NEXT  But there are other AI elements to Android that are available right now. Both battery life and screen brightness are automatically handled by machine learning that adjusts settings based on your usage. I can’t really say how effective either are with any level of confidence, but anecdotally I do think I’ve been messing with screen brightness less often. AI also determines which icons appear at the bottom of the Overview screen, and it’s crazy good — the app I want to open next is there at least half the time.  Finally, there’s “Actions,” a feature that complements Slices and is available now. Where Slices will show buttons for app actions when you actively search for something, Actions puts those buttons directly in your app drawer. As with those icons in the Overview screen, Android tries to guess what you might want to do, only here it’s a button that deep links into a part of the app. It might be sending a text or opening the podcasts app before you start your commute. They seem fine, but I’m not in the main app drawer often enough to make heavy use of them. 

Android 9 Pie is a great update, and I wouldn’t want to go back. I love that it’s chock-full of ideas about how an operating system can be smarter, even though some of them (pardon the inevitable pun) don’t feel quite fully baked.  I see a few trends beginning to come to fruition here. Through battery management and notification changes, Google is continuing its efforts to corral an ecosystem of bad-acting apps through a better-managed OS. The other big trend is one I’ve been talking about for a couple of years now: moving toward making AI the new UI.  ANDROID 9 PIE IS FULL OF NEW IDEAS OF HOW AN OS CAN BE SMARTER  Two years ago at the Code conference, CEO Sundar Pichai told Walt Mossberg that Google intended to be more “opinionated” about its own phones, and the Googlification of Android on Pixel phones is stronger than ever now. The heavy emphasis on the Overview screen, Actions, and (eventually) Slices are all examples of Google trying to use its own AI chops to surface what you need instead of making you hunt through home screen folders and apps. It’s been fascinating to compare Google’s strategy to Apple’s with iOS 12 — and will continue to be.  Of course, if we’re bringing up iOS, we have to circle back to where we started: updates. Apple still trounces Android when it comes to getting phones updated to the latest OS. Last year, Google built the Treble infrastructure to make it easier for companies to push out these big OS updates faster. This year, I’d like to see more companies take advantage of it. Android users have more reason to hope than we have in a long time; the Essential Phone was the first non-Google phone I can remember that got an update the same day as Pixel phones. But that’s just one phone out of hundreds (or more).  As happy as I am with all the individual features in Android 9 Pie, I’ll be even happier if the Android ecosystem gets its act together and releases it.    Read the full article

[b2barketingageyinangalore]

How to Stay Ahead Using SEO in the age of AI

We are treading in an advanced world of technology – the science of internet, highly connected, fast-paced and ever-evolving. The Internet has become more than an information source, it moved past being a mere Wikipedia.

Enter virtual assistant with its interpersonal associate skills. We are equipped with a machine that simulates human brain functions. Against the backdrop of all such technology revolution search engine optimization (SEO) must function much above the keywords criteria.

The internet has become completely a world of its own – requiring taxation, governance, policies, and commerce. With so much of complexities, there is a need for far-advanced SEO.

SEO as a distinct dimension

Generically, SEO’s intent is to offer a brand digital distinction. It does use tech. But these are only the mechanics of it. With so many on-demand options the challenge is to find the tech that fits perfectly. Market saturation happens at unprecedented rates.

Still, social media gets consumed in mainstream media hashtags. This weighs your efforts to convert prospect or reach to your intended consumers. Even after having a good set of keywords, hashtags and required shares you get lost in communication.

Unless you adopt the right approach to move forward with your strategy it becomes challenging to fit into this digital dimension. You find a metric to size the exact dimensions as per various users.

Changing Tools

Customizing your SEO strategy as per your audience preferences and mode of communication is a timeless SEO skill. SEO is the catalyst for page relevance continuity. Tools like Google’s PageSpeed Insights and Google Lighthouse are a must.

Google PageSpeed Insights provides the real-world performance of the pages within your site for both mobile and desktop devices.

In addition, it also provides recommendations on how to improve the page. Google Lighthouse is an automated open-source tool for improving the quality of web pages, both public and those which require authentication. It audits for performance, accessibility, progressive web apps, and more.

Mastering the speed of updates is like merging with traffic. In addition, you must tailor the look and feel of your website to match your message. Although evolving, the internet will have its normal functionalities intact. Plugins are here to stay. At least for some time longer.

New major content plugins, like those found on WordPress, are closing gaps in errors. 404 error alerts will become customizable. This means even your failed pages have room for your branding. These plugins will correct redirects and speed the de-indexing process.

Google added advantage

Google is the champion of search engine domination and best match and the truth is not changing anytime soon. Acknowledging Google as a deciding force in SEO is the standard. Take Google as an incentive to excel past the reach of well-established brands. Google News revolutionizes the way consumers see digital content.

Your audience expects authentic and complete information to be given from their point of view. They do not want war or the on-going competition of publishers to affect the truth of the story. Every report or information you put on Google, its placed on the Google news docket and the more compatible your report is with Google’s latest AI search assistant, the chances of capturing the audience is more.

In that case, there is more authenticity lent to your information and consumers can see through the hype and rat-race. They can clearly access the pro. Your source.

Brand fame then becomes more than attainable. It is critiqued at all social levels. Responsible SEO is non-negotiable as the gap closes.

Security in SEO

As the gap between digital and tangible world is closing further, data crises have become the highlight. As a common man cannot even think that SEO holds the key to this information world. Think deep.

There isn’t anything great than exploiting the opportunity. Become a vital information center for your industry. Valuable information becomes exploitable information. Data is gold. Spend and store it with moderation.

Data is key to enterprise success and again, Business runs on certain ethics. SEO must apply to these golden rules else it becomes a waste of resources. Your strategy around the SEO must stay abreast of changing internet governance and security policies and that should be your civic duty. Your evolving content cannot take the transforming step otherwise.

AI Tutorials

AI has empowered technology in different ways than just automation. It enables us to sift through thousands of pages which makes these platforms a savant of AI world. Your dormant digital libraries now become instant downloads. These are further shared with millions of machines instantly.

The key is to leave certain notes on every page. These machines can carry information. Optimizations give them the ground to form information of their own. Thereby, SEO takes the lead of guiding these machines than merely leverage keywords.

Unique SEO strategies require expertise and professionalism. Speed and performance in SEO now require further sharpening. Search for AI tools that will empower you as a marketer.

AI like this has the power of an expert’s brain. A remarkable tool like this is your future saving grace. Invest in the bankable power of AI as a guide. Do so for the speed. Do so also because the traditional models of SEO will eventually faze off.

You definitely cannot ignore the power of a machine than the internet’s non-machine learning era even needed.

Innovation is Natural Selection

The Internet is undergoing rapid evolution. There will be new species, extinction, and colonization. Some will fair well while some might lose. Nothing is certain. Yet, one thing is certain. innovation is the evolution of machines.

The more you train them the more they will emulate you. Life has basic instincts. Evergreen SEO means optimization to facilitate the merger of human information and machine intervention. When less is more, life will find its own way. As a marketer, you have to be vigilant. Allow the best odds for that selection and escape the brand burn-out complex.

[iverveinc]

Android Pie 9: Fantastic Android Pie Features for your Mobile Phone

Google’s latest version Android Pie is jam-packed with amazing new features to lure the users. As Google believes that your mobile should be thoroughly yours, and should be able to adapt to your life, Android 9.0 Pie offers several new features powered by Artificial Intelligence (AI). Pie will be one of the biggest changes in the way Android looks and feels since the last few years. It offers a more colorful interface, various new movement animations, and rounded edges. Such additions are quality-of-life improvements and so, users should not expect any drastic changes to the way mobile is used.

A new amazing feature is App Actions built into the App Drawer. It suggests actions based on the users’ Smartphone habits. So, if you call your wife at the same time every day, a button would appear in the App Drawer that will automatically start a call with her. If you have earphones plugged in, App Actions may provide a link to save the playlist and users can save it with a few clicks.

A few other additions are more background-focused. Adaptive Brightness learns how you like the brightness in various surroundings, and automatically adjusts the mobile brightness to match your personal preferences. Adaptive Battery learns which apps and services you use, and provides maximum power to them, and also limits the power usage to the apps that are not used often.

Slices

Slices are an amazing improvement in Android 9 Pie that allows the developers to deliver useful actions for their application. For instance, if you search for Uber on your mobile, there will be an option to show you how far the nearest cars are. This unique feature isn’t available right now, but we can expect that in the later update.

More powerful lock screen

The lock screen in Android is becoming more powerful. In Android 9.0 Pie, the lock screen will show a lot of features and not just time, at least on Pixel phones. It also shows weather updates and upcoming calendar events, helping users get all the information at a simple glance.

Gesture navigation

Google has brought the biggest change to the traditional three buttons of home, back and overview. The new gesture navigation button occupies the same space, but the home button is now a pill-shaped one. Users can tap it to go home, flick it up to view the recently used applications, swipe upwards twice, or even pull it up further. You can even drag it to right to switch to the last application and drag and hold to cycle around the recently used apps. Back button still appears when required, but the overview button has been eliminated. The gestures aren’t activated by default. Settings > System > Gestures and choose the “Swipe up on Home button.”

Rotation suggestion

Though it is a small change, it is the most useful change. When you have your rotation lock turned on to prevent the screen rotation accidentally, and you turn your on phone intentionally, there would be a little button on the navigation bar. Tap the button to rotate the screen from landscape to portrait or vice versa.

Time on the left for screen notches

The time from top right of status bar has shifted to the top left in Android 9 Pie. It isn’t a dramatic change, but it makes some space for screen cutouts called “notches”, as seen on the Huawei P20 Pro or OnePlus 6.

Digital Wellbeing

Google’s anti-Smartphone addiction tools (known as “Digital Wellbeing” collectively) are presently in beta testing for various users. The Dashboard shows the time you spend on your mobile and in apps. App Timer is an awesome app that allows the users set time limits for different apps. For example: If your child spends a lot of time on YouTube, you can restrict the usage by using App Timer. Do Not Disturb (DND) function silences the visual and audible alerts on your phone.

Enhanced Security

Gone are the days when users allowed apps to access camera and microphones, and they could be used whenever they want. Android P blocks such apps that run in the background and restricts them from accessing camera and microphones.  Sensors such as accelerometers and gyroscopes use continuous reporting mode and the same will be restricted so that they don’t receive any events. Android Pie also restricts access to call logs so that unauthorized access to information such as phone call records can be prevented. Contacts, WiFi location, and heart rate sensors also have such restrictions.

Notifications Control

Android Pie provides better control and reporting of the notifications. Users had to rely on third party apps for checking the notifications and this, sometimes, distracted the users. Now, with the Pie, users can built-in reporting feature. You will get an idea about the apps that misbehave and so, you take adequate actions.

The easier way to take screenshots

Android 9.0 brings an addition of the screenshot button on the power menu. The users won’t have to struggle with two buttons simultaneously for taking the screenshots. Taking screenshots will be a child’s play now with Android Pie.

How much does it cost?

Android 9 Pie is free updates all the eligible devices. Avoid paying for Android updates. So, if someone asks you to pay for updating your Android device, do not pay anything.

When can I get it?

As of now, Android Pie is available for the recent Google Pixel smartphones or the Essential Phone. Other Android users may have to wait for the notification and update their system for the latest version.

Smartphone manufacturers are working hard to make this latest update available for Android devices. The OnePlus 6 users will not have to wait much for the update. Samsung, Huawei, and other Android phone users may have to wait for a little to get this update on their smartphones. Let’s wait to see whether Android Pie lures the users in the coming months or not.

Author Bio:

Bilal Momin is a co-founder and CEO of i-Verve Inc – a leading Xamarin App Development Company. He is very enthusiastic and has an immense craving for knowledge. His key strengths which are confidence and decision making are backed by his knowledge and logical problem-solving abilities. His result-driven approach and the attitude of going behind the intent of any action have tremendously helped i-Verve in achieving innumerable milestones and reaching the place where it is now. Other than being a great CEO, he’s also an exceptionally good photographer, a golfer, and tech-blogger.

Source: https://www.techmagazines.net/android-pie-9-fantastic-android-pie-features-for-your-mobile-phone/

[testdrivehihello]

The time and context are ripe for an alignment towards technology for the healthcare sector.

Nearly 61 percent deaths in India are due to lifestyle diseases, according to a 2017 CSE report. Obesity, diabetes, hypertension, cardiac problems, renal issues, and other problems are a part of every family’s life. Imagine if the aforementioned death rate steadily doubles in the next 5 years? Timely medication, proper diagnosis, adherence, and prevention of complications are a must. The fact that there is a high probability of up to 25 percent medicines in India being fake (as per an ASSOCHAM study), certainly does not help. Needless to say, these scenarios are starting to exert immeasurable pressure on the economy’s productivity pool and healthcare budget.

For the healthcare sector, the time and context are ripe for a paradigm alignment towards technology. To start, let’s look at the technology sensation that’s ruling the world today - artificial intelligence (AI) and the associated use of machine learning (ML).

Ongoing experience suggests that AI can boost the healthcare sector multifold. Here’s how: with AI working in the back end, an entire supply chain of medicine can be integrated. From manufacturers to consumers located in the country’s distant belts, the entire procurement and supply can be centrally controlled and monitored with ease. This will be highly effective in ensuring supply and reach of genuine, unadulterated medicine.

AI-driven apps are potent enough to replace physical visits to chemist shops altogether. By keeping tab on an individual’s health condition each time s/he orders medicine online, AI makes healthcare personalised, accessible and affordable! These personalised apps open avenues to myriad health tools like reminders for medicine intake, auto-filing, and search for medicines and allied products. ResearchKit from Apple, a case in point, is working towards finding cures to Parkinson’s disease and Asperger’s syndrome by tracking user activity on interactive apps.

The domain of diagnostics is another field that can benefit from the use of AI, especially under the aegis of ML. By empowering machineries to learn and apply logic, doctors and clinicians are facilitating faster and more accurate diagnosis. In 2016, IBM’s Watson computer readily diagnosed a perplexing condition affecting a Japanese patient with leukaemia. Smart use of ML and data mining from 20 million oncology records did the trick!

AI-driven platforms can also be used to create a nexus between patients and doctors, home care service providers, and diagnostic services - at one place. No hassles of data storage and mapping of fulfilments to requirements. ML algorithms play an uber-important role here by clustering symptoms among patients and rolling out the probabilities of contacting particular diseases. Being alerted in advance, the patients would save a lot of unnecessary expenditure as well.

Everyone knows that most lifestyle diseases can be managed or even reversed with basic dietary modifications. To this end, the gap between medication and health counselling needs to be bridged, and AI fits this bill as well! AI-driven diet clinics can churn out diet plans, personalised to the demographic and medical details of an individual, within seconds.

The interplay of technology and healthcare had made popular many wearable devices; based on this, the traditional doctor-patient interface is undergoing massive turns. Let’s first look at this from the standpoint of the patients: worn as non-interfering accessories or implants, these health-assessing devices have spun a new medical discipline into being – telehealth. Smartwatches, activity trackers, and fitness bands are cases in point. These facilitate the seamless and real-time collection of medical-grade health data like heart rate, pulse, blood pressure, and sleep, both for doctors’ use and personal fitness goals. Zephyr’s Anywhere BioPatch is a good example. Some therapeutic devices are structured to manage pain and provide first aid relief like insulin or air pump.

From the doctors’ vantage point, surgeons worldwide are quickly getting accustomed to the use of Google Glass, a wearable device that helps doctors to access and assess health records of relevant patients in the emergency room.

But despite the changes, a general sense of dissent stills grips the tech-averse Indian consumer of healthcare. The wave of technology can be overwhelming for patients, far more used to the traditional modes of operation. There are in fact two sides to the argument: while technology processes fast and leaves minimal room for error, loopholes like hackers breaches of patient data do loom at large!  This is where local trust and personal touch come into play; if people do not advance towards technology, technology must be taken to them.

It is important to reach out to people before lifestyle diseases reach them. The smart use of smart technology will not only provide counselling for those in need (people facing high risk) and help in preventing lifestyle diseases, it has the potential to revamp the entire spine of the healthcare system.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

from YourStory RSS Feed B.L. Mittal ( )http://bit.ly/2SS2UY5

[wesleybates]

Emerging SEO Opportunities Amid COVID-19 Outbreak

Few if any were prepared for the advent of COVID-19. That's certainly true for business owners as well as those involved with non-profit entities. The idea of having to curtail operations or close them altogether due to a pandemic is something that no one has had to face for decades. This has led some business owners and others to trim expenses in any way possible, including their online marketing and advertising efforts.

The thing is that search engine optimization can be a strong ally during this time of learning how to do things in a new way. In fact, it may be one of the more effective tools in keeping businesses of all types and sizes alive. While it may mean making some shifts in how SEO is done, the payoff is being able to stay the course and remain a viable operation through this significant period in the world's history. Here are some thoughts on the impact of COVID-19's impact on the business as well as the wider community, and how emerging SEO opportunities can make a difference to your company's survival.

Assume the Pandemic Will be Around For Some Time

At present, there is no hard and fast deadline for the pandemic to be over. In fact, the virus has not yet peaked in some places around the world. Even then, the potential for a second wave remains real; some predict that without stringent measures, that second wave could prove more devastating than the first.

In deciding how to operate your business, don't think about coming up with a strategy that will get you through a period of a few months. Go into the process with the assumption that this new normal could be around for a lot longer.

What's the point in thinking this way? You're positioning the operation to survive and maybe even thrive until the pandemic is finally brought under control. In doing so, you function as a responsible business professional who places the well being of your clients first. You also develop a reputation of being someone who takes the safety and health of your employees seriously. Those are two qualities that are sure to serve you well now and in whatever happens in the future.

What's Happening With SEO Versus PPC?

There are a number of tools that you use to get and keep your business uppermost in the minds of consumers. Some of them will continue to serve you well while others will be less effective. While the amount of data available is limited, there are a few things that you can see based on information from the last couple of moths.

You will likely notice a decrease in the effectiveness of your PPC ads. The ads haven't stopped driving some traffic to your pages, but the amount is down from what it was prior to the outbreak. You simply can't depend on PPC to grab the attention of consumers in the same way that it did during 2019.

How does this compare to search engine optimization? In many sectors, SEO that's evergreen or adapted to meet the new normal is doing more than simply holding its own. Depending on the nature of the business operation, the right approach to SEO is capturing a greater share of attention from consumers.

Think about what this means for you. While SEO has always been in the mix, it now needs more of your attention than at any time in the past. You're likely to need some professional assistance in figuring out what to do with SEO under the new circumstances, so it's going to be more than checking out what's hot at Google Trends right now. You're going to need help from Best SEO services in Denver, CO who can structure an approach specifically for your business.

Viewing SEO is an Adaptable Resource

What are some of the reasons why SEO is proving to be such an important tool during the pandemic? The simple answer is that it's one of the most adaptable online tools that any business owner can imagine. The right approach to keyword selection and usage translates into showing up higher on local search engine results. This is especially helpful for business owners who are reaching out to a niche market of consumers. Certainly it makes a difference for small business owners who are being hit particularly hard by what's happening.

How is SEO adaptable? It can be used in all sorts of online settings. It's not just the pages on your website that can benefit with some freshening of keywords or phrases. Think about the content found on your Google My Business pages and how incorporating more keywords relevant to the here and now can attract positive attention. That positive attention ultimately motivates consumers to seek out your business rather than a similar one.

Fresh and more contemporary keywords on website pages, landing pages, and blogs make it easier for consumers to find your content during the pandemic. They can let consumers know you are still operating and are ready to help them now. Even if your hours are reduced, making sure people know when you're open increases the odds of generating business volume.

SEO also works well with social media. You have the opportunity to create posts that capture attention from those who are searching for something specific on the most popular social media sites. Whether it's a site that relies on the use of hashtags to flag keywords or one that requires nothing more than inserting those words into a post in a natural and logical fashion, you can keep your business in front of consumers.

SEO can also boost the popularity of images that you use in different online venues. With the keywords inserted into the alt-tags, there's more of a chance for them to show up at the top of results in search engines as well as the internal searches conducted on social media sites.

Connecting With Your Targeted Demographics

Consumers are shifting how they search for different things online. While many of the ways you used to connect with targeted consumer groups are still somewhat effective, SEO will aid you in making the most of what consumers are doing to find what they want or need today.

This is a time to pay more attention to what will ensure you're at the top of the results with a consumer uses AI to conduct a voice search for something that your company offers. It's also a time to think about what sort of phrases consumers will type in when they make use of a traditional engine's search feature. The same holds true if they decide to conduct a search while logged into a social media site.

Your company blog is more essential to your SEO efforts than ever. You can create posts that help to establish your operation as a proactive force during this pandemic. Focus on blog posts that authoritatively provide information that your client base can use right this minute. While it's great if it has a direct tie to your business, hints and tips on keeping safe that are integrated into those posts will also enhance your brand in the eyes of the public.

This is where you can put the information found in Google Trends and similar tools to good use. Find out what people are looking for on sites like Facebook, Twitter, and Pinterest. Since Google is easily the most popular search engine in the world today, you do want to see how consumers are using it to find data about your type of business. Understanding how people are using everything from old-fashioned desktops to the assistants on their smartphones to find goods and services will go a long way toward helping you select the right keywords and adapt your SEO.

SEO to Reflect the Changes in Your Mode of Operation

Remember that when consumers do ultimately get to your GMB pages, your website, or your social media page or group, they better find something that confirms you can take care of them during COVID-19. To some extent, some of the keywords used in your SEO effort will set those expectations. It's up to you to ensure those consumers find content that verifies that promise.

To that end, you may need to set some keywords and phrases aside for now. In their place, you use fresh content and fresh keywords that speak directly to the circumstances of today. The result is information that your readers can act on right this minute. Once they discover that you can fill the need, they have every reason to bookmark your pages and every reason to not look for a different company to find what they want.

Again, don't consider these changes to be short term. No one knows exactly how long the pandemic will continue. This is true even for the scientists, researchers, and medical professionals who are treating patients and seeking solutions. When you update the data about your business model, assume that things are going to remain the same for quite some time. Use SEO to convey the sense that you're here for your customers for as long as it takes.

Differentiating SEO for Essential Businesses in the Here and Now

There are some businesses that are classed as essential. These include supermarkets, locally owned grocers, farmers markets, pharmacies, and restaurants. Services like plumbers, electricians, doctors, dentists, and attorneys are also needed during this time. If you happen to own what is considered an essential business in your jurisdiction, making changes to your SEO strategy now is a must.

Your goal is to provide information about how you're continuing to serve your consumer base. Emphasize that the methods you're using are designed to keep your employees and the customers safe. It never hurts to point out the convenience factor, especially if it's possible to provide those services in a virtual setting or at least with a minimum of physical interaction.

Keep in mind that as you come up with new keywords to incorporate additional SEO into your planning, many consumers are focusing more on needs right now and less on things that they want. Part of that is because many consumers have reduced incomes to spend and that means essentials come first. Consider adding phrases like "at home," "home delivery," "online consultation," and "curbside pickup" to the descriptive SEO phrases that you add to the content.

And For Non-Essential Operations Later

If your business is considered non-essential, is there any point to updating your SEO and maybe ramping up the usage of online marketing? The answer is yes! The day will come when you reopen, so see now as a time to continue cultivating goodwill with the buying public. While your efforts won't pay off now, they will increase the odds of being in high demand once your jurisdiction decides that it's safe for you to start up again.

Consider using your blog, website, or social media to provide tips on how to do things at home that have some connection to your business type, and will help consumers get by until you're free to take care of them again. Do provide blogs about some of the best movies of a certain genre on your theater blog. Provide some tips on how to keep fit while it's not possible to go to the gym. Some ideas on how to manage hairstyles until the salons open again could also be a good way to stay connected and motivate consumers to schedule appointments once you can open again.

Engagement is particularly important for you right now, since you can't directly serve your client base. Use keywords and smart SEO practices to remain connected and keep the consumer's perception positive. You'll be glad that you did when the time comes.

Some Examples of How SEO Can Help Your Operation Survive

This all sounds great, but you're not sure how it relates to your operation. What you need are some concrete examples of how SEO is being used by similar businesses to keep afloat. Consider these approaches that are being used right this minute and relate them to your operation. One of more of them may adapt quite well into your situation.

Aggressively promote the curbside pickup that your restaurant is offering right now. Do publish a daily menu on your social media accounts as well as your blog. Include keyword phrases that spotlight entrees and side dishes that are popular with your customers. Emphasize how you make it easy to pay and pick up the orders without consumers having to get out of their vehicles. Are you doing group or family meals as well as individual ones? Perhaps you're offering a subscription that allows people to arrange a set number of meals for pickup at lunchtime all week long? Use keywords to highlight that service. You might end up with many of your usual lunchtime clientele choosing to drop by and pick up meals that will feed the entire family.

Continue to connect with your community theater patrons by holding online readings from plays that were huge hits. There are a number of web/video conferencing tools that make it easy to include visuals as well as audio. The actors all connect from home and read their parts while the virtual audience looks on. Advertise those events on your website, blog, and social media accounts. Include keywords that attract people looking for some fresh entertainment.

Let it be known that you're using one of the many video/web applications to help clients with questions. Lawyers, doctors, pharmacists, and even plant experts at nurseries can use this approach to remain connected and even generate some revenue right now. Keywords that promote the hours you're free for these services plus descriptions of what sort of questions you take will make it all the easier to ensure a steady stream of users.

Farmers markets, supermarkets, and other food suppliers can provide updates on specials and even provide some recipes that require no more than five ingredients. Employ keywords that convey how easy, quick, and simple those recipes happen to be. For people who once took most of their meals eating in restaurants but now have to live on reduces incomes will find your efforts helpful and also somewhat caring during a time when they have to make adjustments in how they live.

Clergy and members of governing boards at houses of worship are taking to online gatherings in ways that no one imagined a year ago. To that end, advertising those gatherings on social media, websites, blogs, and GMB pages are a must. The right keywords help to confirm the gatherings are online, make clear the nature of each gathering, and even confirm when they will take place. See it as a way to keep connected with current congregants while also reaching out to people who may be seeking a faith home during the pandemic.

SEO is not something to be set aside until things get back to whatever passes for normal. Right now, it could be the lifeline that keeps your business or non-profit entity viable or at least paves the way for reopening when the time is right. During this season, learn more about how to use SEO effectively to stay connected and in the minds of your consumers. Whether you're open on a limited basis already or need to prepare for the day when you can open your doors again, putting SEO to work now will increase the odds of being around for a long time.