#How to Add FAQ Schema in Shopify

[5minutesseo]

How to Add FAQ Schema in Shopify

Adding FAQ schema to your Shopify store can enhance your SEO and improve your visibility in search engine results. FAQ schema provides a way for search engines to understand the frequently asked questions and their answers on your site, potentially displaying them directly in the search results. This can lead to higher click-through rates and better user engagement. Here's a detailed guide on how to add FAQ schema in Shopify.

Step 1: Create Your FAQ Content

Before implementing the FAQ schema, you need to create the FAQ content. This involves writing out the questions and answers that you want to include. Make sure your content is relevant, clear, and provides value to your customers.

Step 2: Generate the FAQ Schema Markup

To generate the FAQ schema markup, you can use a JSON-LD generator. There are various tools available online that can help you create this schema. Here’s a basic structure for the FAQ schema:

Step 3: Add the Schema Markup to Your Shopify Store

Once you have generated the FAQ schema markup, you need to add it to your Shopify store. Here’s how:

Go to Your Shopify Admin Panel: Log in to your Shopify account and navigate to the admin panel.

Navigate to Online Store > Themes: Click on the "Online Store" and then "Themes."

Edit Code: Find the theme you are currently using and click on "Actions" > "Edit Code."

Add Schema Markup to Theme.liquid: In the left-hand sidebar, locate the theme.liquid file under the "Layout" folder. Click on it to open the file for editing.

Make sure to save the changes after adding the code.

Step 4: Test Your Schema Markup

To ensure your FAQ schema markup is correctly implemented, you should test it using Google’s Rich Results Test tool. Here’s how:

Visit the Rich Results Test Tool: Go to Google's Rich Results Test.

Enter Your Shopify Store URL: Enter the URL of the page where you added the FAQ schema.

Run the Test: Click on "Test URL" and wait for the results.

The tool will show you if your FAQ schema is correctly implemented and if there are any errors that need to be fixed.

Step 5: Monitor Your SEO Performance

After implementing the FAQ schema, monitor your SEO performance to see if there are any improvements in your search rankings and click-through rates. Use tools like Google Search Console and Google Analytics to track these metrics.

Additional Tips

Keep FAQs Updated: Regularly update your FAQs to ensure they remain relevant and useful to your customers.

Quality Content: Make sure your questions and answers are well-written and provide real value.

Follow SEO Best Practices: Implement other SEO best practices along with FAQ schema to maximize your store’s visibility.

By following these steps, you can effectively add FAQ schema to your Shopify store, enhancing your SEO and providing a better experience for your customers. Implementing FAQ schema can give your store a competitive edge in search engine results, making it easier for potential customers to find and engage with your content.

[shopifyseospecialist]

Top Shopify SEO Mistakes (And How to Fix Them to Rank Higher in 2025)

Shopify makes launching an online store easy. But ranking it on Google? That’s a different game—and most store owners are losing without realizing it.

If your organic traffic has stalled or your rankings are stuck on page 2, you’re likely making one (or more) of these critical SEO mistakes.

Let’s break them down and show you how to fix them—for good.

❌ Mistake #1: Ignoring Technical SEO Basics

Shopify is user-friendly, but it's not SEO-proof. Here’s what you're probably overlooking:

Duplicate content from product variants or collection pages

Unoptimized URLs (e.g., /collections/frontpage/products/product-name)

Slow site speed due to oversized images or third-party apps

Fix it: ✅ Use canonical tags to prevent duplicate issues ✅ Shorten and customize URLs ✅ Run speed audits (e.g., Google PageSpeed Insights) and compress images

🧐 Pro Tip: Shopify doesn't give you full access to the robots.txt or sitemap controls—use SEO apps like Smart SEO or manual Liquid edits to stay in control.

❌ Mistake #2: Weak Keyword Strategy (Especially for Local + Niche Terms)

Targeting “shoes” or “t-shirts”? You're up against Amazon, Zappos, and every big-box store online.

Fix it: ✅ Go long-tail: “sustainable running shoes for flat feet” ✅ Use GEO keywords for local reach: “vegan skincare UK” or “handmade jewelry Los Angeles” ✅ Add keywords naturally into titles, meta descriptions, H1s, alt text, and product descriptions

📍 Geo Hack: Include your location in your About, Contact, and Footer. Then create a “Shipping & Delivery” page with your main service areas for local SEO boost.

❌ Mistake #3: Overlooking Blog & Content Strategy

Shopify isn’t just a store—it’s a platform. And Google ranks content.

Fix it: ✅ Build a blog targeting pre-purchase queries like:

“How to size a leather belt”

“Best gifts under $50 for new dads” ✅ Use internal links to drive traffic to collections and product pages ✅ Answer FAQs to earn featured snippets

🤖 AIO Edge: Use AI tools like ChatGPT to speed up content ideation—but humanize and localize before hitting publish. Google wants quality, not automation.

❌ Mistake #4: No Structured Data (aka Schema)

Without proper markup, Google can’t “read” your product info correctly.

Fix it: ✅ Use Shopify apps or edit your theme to add Product, Review, and Breadcrumb schema ✅ Validate using Google’s Rich Results Test

This step boosts your chance of getting rich snippets—star ratings, prices, availability—which skyrocket CTR.

✅ The Bottom Line

If your Shopify store isn’t ranking, it’s probably not a product problem. It’s a visibility problem. Fix these foundational SEO issues, and you’ll build organic traffic that compounds over time.

📈 Better rankings. 🛒 More qualified traffic. 💸 Lower CAC.

🔥 Ready to Dominate Shopify SEO in 2025?

I help e-commerce brands implement proven, advanced SEO strategies that convert browsers into buyers.

💬 DM me or comment below if you want a free mini SEO audit of your store. No fluff. Just actionable insights.

Let’s fix what’s broken and rank where it counts.

#ShopifySEO #EcommerceMarketing #DigitalGrowth #SEOForShopify #AIO #EEAT #LinkedInForBusiness #LocalSEO #ShopifyExperts #OrganicGrowth

[oyecommerz]

How to Use Schema Markup to Boost Shopify App SEO

In today’s competitive e-commerce landscape, optimizing your Shopify app’s visibility on search engines is critical for maintaining a competitive edge, especially for enterprise-level businesses. One powerful, yet often underutilized tool is schema markup—a structured data vocabulary that helps search engines understand your content better. For enterprise e-commerce companies using Shopify apps, implementing schema markup can significantly enhance search engine optimization (SEO) by providing richer search results, which in turn improves click-through rates and visibility.

This guide will help you understand how to use schema markup to boost your Shopify app SEO, offering detailed insights on best practices, tools, and strategies to elevate your app's discoverability. Whether you’re overseeing technical development or responsible for growing your e-commerce business, leveraging schema markup can give you a critical advantage in the marketplace.

The Power of Schema Markup for Shopify App SEO

Schema markup, also known as structured data, is a code added to your Shopify app’s backend that provides search engines with additional information about your app. Think of schema markup as the "backstage pass" to how Google, Bing, and other search engines interpret your content. It gives you the ability to highlight specific information—such as app functionality, user ratings, or support features—in a way that boosts visibility in search engine results pages (SERPs).

The importance of schema markup in SEO cannot be overstated. According to a recent study, websites that use schema markup rank an average of 4 positions higher than those that don’t . This effect is even more pronounced for apps that want to stand out in a saturated marketplace.

How Schema Markup Works

Schema markup tells search engines how to read and display your content in a meaningful way. When integrated correctly, it enables rich snippets—enhanced search results that display extra information such as images, reviews, or product details. For example, if your Shopify app provides analytics for e-commerce stores, schema markup can display detailed app descriptions, features, and customer ratings directly on Google.

But what does this mean for Shopify apps? Implementing schema markup allows your app to be featured prominently in relevant search queries, which can increase organic traffic and enhance user engagement. Schema also enables voice search compatibility, making your app more accessible through devices like Google Home or Amazon Alexa.

For Shopify apps, using structured data improves visibility for key functions, such as:

App functionality and integrations (e.g., SEO apps, marketing apps)

App reviews and ratings (which can attract more users)

App support and troubleshooting features

Types of Schema Markup for Shopify Apps

The most important types of schema markup for Shopify apps include:

Product schema: Highlights app features, pricing, and version details.

Review schema: Displays user reviews and ratings in SERPs.

FAQ schema: Provides answers to common questions about your app directly on the search result page.

Organization schema: Adds credibility by displaying business information about your Shopify development agency.

By implementing these schemas, your app gains enhanced visibility and trust from search engines, leading to improved SEO performance.

Best Practices for Implementing Shopify App Schema Markup

While the potential benefits of schema markup are vast, implementing it correctly is critical to maximizing its effectiveness. Simply adding code snippets won’t do the trick—you need a robust strategy that aligns with your app’s objectives and user needs.

1. Choose the Right Schema Markup Types

For enterprise-level e-commerce businesses, the right schema markup is essential to ensure that your app’s unique selling points are highlighted. Some key types include:

SoftwareApplication schema: Ideal for apps, this schema can showcase features, pricing, operating systems, and download options.

AggregateRating schema: Displaying ratings or reviews can make your app stand out. According to a BrightLocal study, 79% of consumers trust online reviews as much as personal recommendations . Ratings with schema markup can dramatically improve click-through rates.

FAQPage schema: Many Shopify apps have complex functionalities, and customers often have questions. Adding FAQ schema can help address these queries before the user even visits your page.

2. Automate Schema Implementation with Tools

There are several tools that make schema markup implementation easier for Shopify apps:

Google’s Structured Data Markup Helper: A free tool that helps generate schema markup for different types of content.

Schema Pro: This paid tool automates schema markup for various content types, including apps and products.

JSON-LD Shopify Plugins: These plugins automatically add JSON-LD (a type of structured data) to your Shopify app’s code.

Using tools like these not only saves time but also ensures that your schema markup is error-free and consistent across pages.

3. Validate Your Schema Markup

After implementing schema markup, validation is crucial to ensure your code is correct. Google’s Structured Data Testing Tool and Rich Results Test are effective ways to check for errors and validate your markup. Ensure that all schema types are properly applied and visible to search engines.

Once validation is complete, monitor your Shopify app’s search visibility using Google Search Console or a similar analytics tool. Track improvements in traffic, click-through rates, and rankings.

Common Mistakes to Avoid with Shopify App Schema Markup

Even with the best intentions, schema markup can backfire if not executed correctly. Below are common pitfalls that enterprise-level e-commerce businesses should avoid when implementing schema markup for Shopify apps.

1. Using Incorrect or Irrelevant Schema Types

Not all schema types will be relevant to your Shopify app. Using inappropriate schema types can confuse search engines and lead to errors in how your content is displayed in search results. For instance, using a “Product” schema when promoting an app might cause search engines to misinterpret your offering.

2. Duplicate or Inconsistent Markup

Using the same schema markup across multiple app pages can lead to duplication errors. It’s important to tailor schema markup for each page based on its specific content. Inconsistent markup between pages can also lead to penalties from search engines.

3. Forgetting to Update Schema

As your Shopify app evolves, so should your schema markup. New features, updates, and user reviews should be reflected in the structured data. Neglecting to update schema markup may result in outdated or irrelevant information being displayed in search results, harming your SEO efforts.

By avoiding these mistakes, you can ensure your schema markup is effectively working to improve your Shopify app’s SEO.

Check Here - Shopify App SEO Best Practices for Maximum Visibility

How Schema Markup Impacts Shopify App SEO Performance

The use of schema markup doesn’t just enhance visibility—it also directly influences how well your Shopify app ranks on search engines. For enterprise e-commerce businesses, this can be a game-changer.

1. Improved Organic Search Visibility

Schema markup provides rich snippets, which increase the amount of visible information in search results. A study by Search Engine Land showed that rich snippets can increase organic traffic by up to 30% . The more detailed and helpful your Shopify app’s SERP display, the more likely users are to click on your app listing.

2. Higher Click-Through Rates

Schema markup makes your app’s search result more visually appealing, increasing the chances of users clicking through. For example, if a user sees a 4.8-star rating for your Shopify app directly in the search results, they’re more likely to view it favorably.

3. Enhanced Mobile and Voice Search Optimization

Schema markup helps your Shopify app adapt to emerging technologies like voice search and mobile-first indexing. As Google continues to prioritize mobile-friendly websites and apps, having schema in place ensures that your Shopify app remains accessible and competitive in mobile and voice search environments.

Conclusion: Why Shopify App Schema Markup Is a Must-Have for SEO

Incorporating schema markup into your Shopify app’s SEO strategy is not just an option—it’s a necessity. Enterprise-level e-commerce businesses using Shopify apps should harness the power of structured data to stand out in an increasingly crowded market. By improving organic search visibility, click-through rates, and user engagement, schema markup is one of the most effective ways to ensure your app’s success.

Whether you’re looking to boost your app’s presence in search engines or want to stay ahead in the rapidly evolving e-commerce space, schema markup is a proven strategy to improve SEO performance. By adopting best practices, avoiding common pitfalls, and continually optimizing your structured data, your Shopify app can achieve the visibility it deserves.

Ready to Maximize Your Shopify App’s SEO with Schema Markup?

At Oyecommerz, we specialize in helping enterprise-level e-commerce businesses improve their Shopify app SEO strategies. Whether you need assistance with schema markup implementation, app performance optimization, or overall SEO, our team of experts is here to help.

Contact us today at Oyecommerz.com to learn how we can take your Shopify app to the next level!

[imranbanglatech2]

I will do shopify advence on page seo for fast page ranking

About this Gig

Are you struggling to get your Shopify store noticed by potential customers?

Let's work with shopify advence on page seo to increase your sales & google top ranking.

Hello,

As an advanced Shopify SEO expert, I'm here to help you drive organic traffic, elevate your search rankings, and take your store's visibility to the next level!

My strategy will help you rank higher on rankings with, shopify optimization, shopify seo expert and on page optimization.I will conduct a thorough analysis of your Shopify store, identify all issues, and fix them to ensure your website is perfectly optimised.

My Service Package Includes:

Keyword Research

Page Titles & Descriptions

SE0 friendly URL

on page optimization

Product Pages Optimization

H1 ,H2 and H3 Tags Optimization

Images Compression

Image Alt Tags

Schema Markup

Page speed optimization

internal and external linking

Shopify SEO optimization

Google Search console setup

Why Me:

Free Website Audit.

100% White Hat Techniques

Good Communication skill

Long time free support

If you want to improve your sales rankings and boost your store's visibility, just leave a message, and I'll provide the perfect plan for your business.

FAQ

How to check if work has been done properly?

Upon delivery, I'll provide you with a comprehensive SEO report, including all the details and screenshots. This hand-written report will be prepared personally by me.

What do you need to start work?

I'll need your store's login details to begin working. Alternatively, you can also add me as a staff member.

Do you provide free support after the order done?

Absolutely! I’m passionate about providing exceptional service and building strong relationships with my clients. Your satisfaction and long-term success are always my top priorities.

How long it will take to see the improvement result?

SEO is a step-by-step journey, and this gig is the crucial first step. Instead of waiting 2-3 months, I recommend exploring additional services to expedite results. Contact me for details!

Do you provide guaranteed 1st page ranking on Google?

Unfortunately, SEO is a complex process with many factors involved in achieving top rankings. It's just one part of the puzzle. Typically, it takes 2 to 3 months to rank on Google, depending on keyword competition.

FOR NEED ANY SERVICE RELATED MY GIG AND LEARN MORE : Click Here

[makingmoneyonlinemethod]

Best Website Builders in 2021

We bought and tested many of them. Here are the results...

Every business needs a website.

A strong web presence is one of the most important investments you can make.

But not every business has thousands of dollars handy to pay a professional web designer.

And that’s where website building software comes into play.

If you are a complete beginner, you can use website building platforms to build a professional-looking website without any coding knowledge whatsoever. But with so many options out there, making the right choice might seem daunting.

That’s why we’ve compiled this resource of the best website builders on the market today.

How we review website builders (our review process):

You can read more about our general review process here, but in nutshell, here’s what we did:

We found 14 most popular website builders

We signed up with each of them (become paying     members)

We used each tool to create a small business     website

We evaluated ease-of-use, features and     customization options

We monitored their performance (reliability)

14 Best Website Builders in 2021

1. Wix

What we liked (6):

A drag and drop feature which truly has no     limitations, you can move anything anywhere

Very simple to use

Great SEO options

Great app market (250+ applications)

Hugh list of unique features

Both iOS and Android mobile applications for     their editor

What could be better (2):

Help Center is great, but we would have liked to     see a live chat support option as well

Not great for large websites

Our Review

By far their biggest stand-up feature is their flexibility with their editor. You can drag-and-drop elements where ever you want on your page without any limitations with great ease. Combine that with their immerse selection (800+) of themes and you got yourself a builder that truly makes making a website a breeze.

Another great stand-out feature was their app store. With over 250 different apps to choose from, you can be sure to find that feature that you’re looking for. Be it a restaurant menu, photography portfolio, or advertising features for your new product you can be sure you’ll find it there.

But there were a few things that also bothered us.

Because of their high customization options, their navigation menus are really crowded and unless you’re a long-time user it can be hard to find what you’re looking for. And they aren’t best suited for bigger (30+ pages) websites. And it would have been nice to see a 24/7 live chat, but at least they have an extensive help center with videos and the ticket system is at least 24/7 and pretty fast.

Plans & Pricing:

You can get started with Wix for free without needing to add a payment method. The free plan has some limitations though. You can’t connect to a domain (instead you have a url yourwebsite.wix.com), they display ads on your website and there are a few limitations with the builder. But nonetheless, it’s still a great way to test them out.

They also provide a 14-day moneyback on all of their premium plans.

Website plans

Combo: $14/month     You get: custom domain name, no ads, SSL certificate, 3GB of storage

Unlimited: $18/month     You get: analytics statistics, $300 ad voucher, 10GB of storage

Pro: $23/month     You get: event calendar, logo maker, brand-related social media images,     20GB of storage

VIP: $39/month     You get: priority support, 35GB of storage

eCommerce plans

Business Basic: $23/month     You get: secure online payments, subscriptions & pricing plans,     customer accounts, custom domain, unlimited products, abandoned cart     reminders, 20GB of storage

Business Unlimited: $27/month     You get: multiple currencies, advanced shipping, sell on social channels,     sell on marketplaces, customer reviews, 35GB of storage

Business VIP: $49/month     You get: priority support, unlimited video hosting, 50GB of storage

2. Constant Contact

What we liked (4):

Impressive Free Plan

Free eCommerce

Affordable

Simple user interface

What could be better (2):

No drag-and-drop editor

Simplistic blogging interface

Our Review

If you like to play with cutting-edge technology, Constant Contact may be your jam. It’s the only AI-powered website builder on our list. The best part? You can play with it on a free plan. To start building your website, answer a few quick questions and have the builder pre-suggest you a suitable website grade and responsive templates. At every stage, you’ll receive helpful design prompts.

Also, you don’t need to design from scratch. Pick among 50+ pre-made pages and page elements for popular website sections such as bookings, FAQ, social media, and reviews among others. Add an element you need to your page in one click and customize on-page styling — fonts, colors, interactive elements.

Despite having a modern feature set, this site builder has some limits too.

Bloggers may be disappointed by the available functionality. You have essential in-post styling options such as H1/H2 titles, bold, and underline. You can add in-post images, but can’t resize them or wrap them with texts. Embedded videos are supported, but only from YouTube.

Arguably, the weakest point is on-page SEO. The basics are there: you can add a custom meta title, meta description, and URL slug (/blog/new-post). But you don’t have any extra tools for keyword optimization or the ability to add custom Schema markup to a blog post.

Constant Contact Features Include:

Pricing & Plans:

Aside from its impressive free offering, Constant Contact has only one premium subscription.

It costs $10/month.

The Website Builder plan costs $10 per month and gets you a wealth of features, including SSL security, unlimited storage, and unlimited products for an eCommerce store. Emails cost an extra $20 a month which gives you three users as well as access to their email marketing services.

3. Gator Builder

What we liked (5):

Easy to use

Very affordable

Separate from Hosting services

Good eCommerce features

Blog feature

What could be better (2):

No Drag and Drop editor

No free plan

Our Review

A standalone product by HostGator — a popular website hosting company — this builder has some seriously good eCommerce and blogging features.

For starters, swipe through some nice website templates. The choice is really great, with loads of industry-specific designs. Then, customize it up to your liking. You can set a custom website background, style each element using a selected color preset, specify different font types and sizes for all text elements, and more. The customization options let you turn a generic website theme into a unique design.

Advanced blogging features are another boon. The editor has a familiar look of classic WordPress. So it’s pretty intuitive to use. You can add different in-text styling options, embed videos, add a custom post summary, and optimize your post for SEO. Once the post is published, you can pin it atop of your blog or mark it as ‘featured’.

Finally, pro users will love the extras: native email marketing suite (with a custom CRM and AI-powered email design kit), free logo maker, advanced analytics, and an appointments booking system.

The cons of Gator website builder are limited extensions. Since there’s no app store or plugin repository, you cannot add custom features to your website. Therefore, if you’re missing out on some functionality, you will have to wait till it becomes natively available.

Pricing and Plans:

HostGator’s website builder is a very affordable service, with even the eCommerce option coming in at under $10 per month.

Start Plan: $3.46/month

Premium Plan: $5.39/month

Ecommerce Plan: $8.30/month

As you can see in the image above, website builder plans start at $3.46 per month for a starter subscription. The eCommerce plan, which is the most expensive option, is only $8.30 per month, as of this writing. But beware, that the renewal prices are much higher than the initial sign up prices.

4. Squarespace

What we liked (5):

Easy to use

Podcasting integrations

Effective blog platform

SSL security

eCommerce on all levels

What could be better (2):

No drag-and-drop editor

Expensive

Our Review

Squarespace focuses on quality, over quantity. The selection of website themes is modest — around 70 templates. But every design is high-quality, stylish, responsive, and SEO-optimized. You have a good selection of tools to make your website on brand — tweak page layouts, customize grids, change website theme colors, and more. All of the design tools are very easy-to-use!

To create an attractive website page, you can use pre-made design elements or third-party integrations with other services e.g. social media websites, payment processing software, or a shipping services provider if you run ecommerce operations. You can choose among 20 pre-made integrations with popular business tools and 30+ connected services. In either case, you are getting an add-on feature to your website in a few clicks.

But convenience has a price. In the case of Squarespace, it’s quite high. After a 14-day free trial, you’ll have to pay a minimum of $12/mo for your website. The pricing plan includes a hosting plan, domain name, access to the builder, and all the design tools and connected services. However, you may be billed separately for using third-party extensions. For example, since Squarespace doesn’t have a native payment processing tool, you’d have to pay PayPal or Stripe fees on top.

Pricing and Plans:

Squarespace is one of the more expensive builders on this list.

Personal: $12/month

Business: $18/month

Commerce: $26/month+

The base Personal subscription starts at $12 per month, and it comes with website metrics, enhanced support, templates, SEO features, unlimited storage, and bandwidth, plus SSL security.

On the other side of the coin, the Advanced Commerce subscription is $40 per month with an annual subscription. It grants you unlimited contributors, the ability to sell subscriptions, includes premium integrations, and lets you customize your site with Javascript and CSS

5. Shopify (eCommerce Only)

What we liked (4):

Clean editor

Blog feature

Advanced eCommerce features

1,200 integrations

What could be better (2):

Expensive

Not all templates are included

Our Review

Shopify is among the best website builders for eCommerce websites. With no-code at all, you can set up an attractive online store in a matter of days. Just like other builders, you can choose a modern website template and then customize each page with a drag-and-drop builder. Whenever you need an extra feature, high chances are that you’ll find a relevant app or integration among some 5,500+ options in the Shopify app store. Or you can hire a web developer to build a custom integration for you since Shopify providers open APIs.

Managing a Shopify ecommerce website is easy too. The CRM system is intuitive and you have a host of store management tools to optimize routine tasks such as product catalog management, inventory management, shipping, and more. Also, you have a good content management system to run a blog. Overall, you have all the tools you need to run small-to-midsize eCommerce operations.

Still, there are several inconveniences we’d like to point out.

While basic SEO tools are in place, you cannot fully customize URLs or edit robot.txt files. This can be irksome in a competitive domain.

Then you can only use the proprietary payment processor if you operate out of the US, the UK, several European countries, Australia, Singapore, or Hong Kong. Small businesses from other countries will need to use a third-party processor and pay extra fees.

Pricing and Plans:

Shopify is definitely one of the more expensive website builders that we’ve reviewed. But it’s only because they are among the best eCommerce builders on the market in 2021.

Basic Shopify: $29/month

Shopify: $79/month

Advanced Shopify: $299/month

6. Carrd (One Page Only)

What we liked (4):

Extremely affordable

Free option

Easy to use

Functional Templates

What could be better (3):

Small Template Selection

No eCommerce

Can only build single page websites

Our Review

Looking for a no-frills tool to create your own website or host an online portfolio? Check out Carrd. This one-page website builder is minimalistic, yet yields professional-looking websites for free.

Pick among 90 one-page themes or drag-and-drop a custom page layout. Browse and try-out some 100 design elements. Sprinkle in some personality with custom color selection, fonts, and images. Then hit publish. It’s as easy as that.

If you want some extra features, you can pay $19/year and connect a custom domain, Google Analytics account, lead generation forms, and email marketing software.

Carrd is a simple website builder, so don’t expect much from it. The SEO functionality is very basic. Plus, you cannot embed many third-party apps or widgets (apart from the basics such as PayPal, Stripe, Typeform). Understandably, there’s no eCommerce functionality.

Pricing and Plans:

When it comes to Pricing, Carrd redefines the word affordable.

It actually has a pretty good free plan that lets you do an awful lot. There are paid options, which can be seen below:

Pro Lite: $9/year

Pro Standard: $19/year

Pro Plus: $49/year

As you can see, Carrd can be either $9, $19, or $49 per year.

Yes, that’s right. Per year, not month.

It all boils down to how many sites you want to create, with the Pro Lite plan including three and the Pro Plus having 25.

Advanced features like Google Analytics, Embeds, Password Protection, and Redirects are added in the more expensive options.

7. Zyro

What we liked (5):

Very affordable

AI tools

Great security

Drag and Drop builder with grid function

Free option

What could be better (3):

Not as many themes as larger builders

Can’t swap themes without starting over

No 24/7 support

Our Review

Zyro is a newcomer among website builders (launched as a spin-off project by Hostinger, a web hosting service). But don’t be tricked by its ‘newbie’ status. This site builder already has many of the same features as more established players.

The premade website templates are very modern and attractive. The codebase is clean and optimized for speed and performance standards both users and search engines require. Head straight to the grid editor or use drag and drop website builder for rapid page prototyping. Once you are done with the design basics, you can set up one-click integrations with popular digital marketing tools such as Google Analytics, Tag Manager, HotJar, Facebook Messenger, or Facebook Pixel. Finally, take a pick at some tool AI tools — an AI writer, blog post title generator, logo maker, and Slogan Generator. During our test, all of them produced unique and engaging copy.

But there are some downers with Zyro. There are no premade plugins/extensions beyond the aforementioned marketing/analytics integrations. Also, you can’t swap themes midway into the design process. When adding a new theme, all your design progress will be gone. That’s frustrating if you forgot to save your files.

Pricing and Plans:

Zyro has a free option, which is always nice to see. The free version comes with the AI tools, SSL security, and SEO features. It will, however, have Zyro ads featured on your website.

Basic: $1.99/month

Unleashed: $2.99/month

Ecommerce: $8.99/month

Ecommerce+: $13.99/month

As for the paid plans, they’re shockingly affordable. They range in price from $1.99 per month to $13.99 per month for the most expensive eCommerce option. But do note that all of the plans have a much higher renewal rate. But at least there is a free email account included with each of the paid plans.

8. GoDaddy Website Builder

What we liked (4):

Great free plan

Easy to use

Fairly priced

Support and Tutorials included

What could be better (2):

Might be too simple for larger companies

Can’t change themes

Our Review

With over 300 themes, native tools for image editing (Over), selling integrations with popular online marketplaces (Amazon, eBay, etc), and a native shopping cart solution, this website builder will appeal to many small business owners.

Once you’ve found a good-looking theme, you can customize it in the drag-and-drop editor. Add promo banners, embed contact forms, design attractive call-to-actions, and play with all the customization features. Next, set up integrations with your social accounts (Facebook, Instagram, Google My Business). We love that you can control all your marketing and activity from a single interface. The native analytics tools are very comprehensive.

Are there any downsides? Yes. Firstly, you can’t switch themes. Your first design choice will be your forever-pick. This may become a nuance as your website grows.

The eCommerce platform is there, but it’s better suited for hobby sellers, rather than full-time eCommerce website owners. Since you cannot add third-party extensions to this builder, you may soon outgrow it.

Pricing and Plans:

GoDaddy has a free plan that comes with a lot of services. This includes email and social media marketing, PayPal payments, SSL security, and 24/7 support.

Basic: $9.99/month

Standard: $14.99/month

Premium: $19.99/month

Ecommerce: $24.99/month

9. Webflow

What we liked (4):

Unlimited Free Plan

Excellent design customization

Included tutorials

Good range of templates

What could be better (2):

Expensive

Difficult to use at first

Our Review

Those interested in learning the nitty-gritty of web and UX/UI design will love Webflow. A SaaS website builder with hardly any limits on customization, it’s the tool for people who don’t mind doing some learning along the way.

With a separate website area called Webflow University, you’d find a ton of tutorials, how-tos, and documentation for mastering different aspects of web design. Once you get a good grasp of those, there’s no limit to what you can build with Webflow — portfolio website, blog, corporate portal, or a robust online store.

A definite advantage is that Webflow comes with a lavish free plan. You can spend as much time as you want developing and perfecting a new website in the sandbox environment and only start paying for usage once you publish it.

As for the cons, Webflow also has somewhat confusing interfaces, icons, and terminology that even pro designs and coders find puzzling. Again, this makes the learning curve somewhat steep.

Pricing and Plans:

Webflow has pricing plans for both regular websites and eCommerce sites. There is a free version that requires no credit card. It gives you full access to design elements and CMS control, along with more than 100 hours of tutorials.

Basic: $12/month

CMS: $16/month

Business: $36/month

The premium plans range between $12 per month and $36 per month, with an Enterprise plan that is priced on a custom basis.

The eCommerce plans start at $29 per month and go all the way up to $212 per month. These plans are paid annually in one lump sum. That makes this one of the more expensive options out there.

10. Adobe Builder (Portfolio Only)

What we liked (4):

Free with Creative Suite

Works with other Adobe platforms

No coding required

Can add text boxes

What could be better (3):

No third-party integrations

Videos need an embed code

No drag-and-drop editor

Our Review

As the name implies, this builder is great for creating portfolio websites without any coding skills. Using one of the pre-made templates and a drag-and-drop editor, you can pile up a fine-looking personal website to expand your online presence. If you are stuck, go to the Community area where you can browse website examples by others or get some feedback/critique on your current design.

Since this product is primarily targeted at creatives, you have native integration with a host of other Adobe Creative Cloud products such as one-click project integration from Behance, sync with Adobe Lightroom, access to Adobe Fonts, and other Creative Cloud services. But you cannot extend your website with any third-party apps.

What we also felt was missing is native video embedding. To add a video to your page, you need to write some custom code. Also, since most of the templates were created for portfolios, websites with more texts don’t look as nice.

Pricing and Plans:

Adobe Portfolio comes free with an Adobe Creative Suite subscription or their Creative Cloud – Photography subscription.

Creative Cloud (photography): $9.99/month

Creative Cloud (All apps): $52.99/month

11. Webnode

What we liked (4):

Drag and Drop interface

Affordable plans

eCommerce Options

Organized selection of templates

What could be better (2):

No eCommerce on lower tier plans

Some functions aren’t properly optimized

Our Review

Webnode provides a nice starter set of features for designing and publishing a website. The non-tech crowd will like how simple everything looks and feels. You can edit the website look either by highlighting individual elements or by configuring site-wide settings for fonts, colors, forms, etc, in the Settings menu. Try out different themes, page layouts, and styling options before settling on the final look. However, the free plan doesn’t come with automatic online backups and site recovery. So save changes frequently!

Another cool feature is multi-language support. Webnode can localize all the website elements to 20+ languages. But you’ll have to manually translate and upload any content you have added (e.g. product descriptions, landing page copy, or blog posts).

While Webnode ticks most of the boxes for website design, its website functionality is lacking. A limited set of eCommerce features is all that you are getting. There’s no native newsletter or email marketing tools, online booking functionality, marketing, or analytics tools. Worse — you cannot custom-code these.

Pricing and Plans:

Webnode has four premium options, all of which are highly affordable.

Limited: $3.95/month

Mini: $5.95/month

Standard: $11.95/month

Profi: $19.95/month

The Limited plan starts a $3.95 per month and is the only Webnode plan that does not come with a free domain. You are, however, able to use a domain that you acquired elsewhere.

12. Weebly

What we liked (4):

Highly secure

Free option

Great app selection

Easy to use drag-and-drop editor

What could be better (2):

Limited number of templates

Upsells cost money

Our Review

Those concerned with the recent rise of website hacking and malware will appreciate Weebly’s staunch set of security features. We liked that every website gets a TLS certificate (an upgraded version of SSL) for free. Additionally, Weebly runs an advanced DDoS mitigation service to protect all hosted websites, so that no hacker could take you down.

Apart from security, we found Weebly to be user-friendly and jam-packed with some essential website tools such as native image editor, custom fonts, on-site search, and integrated analytics among others. If you feel that something is missing, you can add custom HTML/CSS or JavaScript code snippets to your website. Or go browse the app marketplace with a good selection of integrations.

Finally, you can sell products on your Weebly website, using a native Square integration. (Square bought Weebly in 2018).

Despite Weebly’s great overall vibe, several issues made us place it lower on the list. Their customer support is ranked poorly by current users. Getting a hold of someone takes hours and agents are not fully qualified to help with troubleshooting. Live chat and phone support are only available to customers, located in the US. Users on a basic plan living elsewhere will have to wait till their query gets resolved via email.

Pricing and Plans:

Weebly has a free plan and three premium subscriptions. It is a low-cost website builder, with even the top plans falling under $30 per month.

Personal: $6/month

Professional: $12/month

Performance: $26/month

Every level (even the free option) comes with SSL security for your entire site.

13. Google Sites

What we liked (4):

Totally free

Easy to use

Google Integrations

No coding required

What could be better (2):

Can’t edit templates

No built in eCommerce

Our Review

The title of the only truly free website creators on this list goes to Google Sites. Very spartan, yet deadpan easy-to-use, Google’s free website builder is good to use when you want to build a simple one-page website, landing page prototype, or portfolio website and publish it instantly.

Select among 6 simple templates. Then add your texts, images, buttons, maps, or a Google form. Customize your website’s header menu and add more pages. Then save everything and hit publish. You can also buy a custom domain name and connect it to your site if you want to replace the standard google/sites/site-name URL.

Google Sites doesn’t offer much. This is both a pro and a con. It’s a good tool for building personal websites or designing mockups/prototypes for future references. But does not offer more than that.

Pricing and Plans:

Google Sites is a 100% free platform with absolutely no cost. It comes with the rest of Google’s G-Suite services, which anyone with a working Google account can access.

14. Webs

What we liked (3):

Free plan

Affordable paid plans

A good number of templates

What could be better (4):

Lack of editing options for template code

Customization options

Drag and Drop editor (limited)

eCommerce limited to the more expensive plans

Our Review

On the surface, Webs looks like your average site builder. You get promised a bunch of free website templates, a simple editor, and even an eCommerce website builder. But after a test-drive, we felt rather underwhelmed.

The website editing backend feels clunky and outdated. Editor loading times are slow.

Most of the design elements are nostalgic, circa Windows 95 days. They don’t look nice, especially on high-res screens. Plus, you can’t do much to change them. Native customization is limited and you can’t dive into the template code to make any edits directly.

Technologically Webs used to be among the best website builders in the early 2010s. But since the company neglected updates and frozen new functionality roll-out, it’s hardly a builder you’d want to be stuck with it in the 2020s.

Pricing and Plans:

Webs has a limited free plan and three paid premium options.

Starter: $5.99/month

Enhanced: $12.99/month

Pro: $22.99/month

[lakelandseo]

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty

The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.

One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.

Why create an FAQ page?

Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.

Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.

Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users will encourage them to put more trust into your brand. As always, if your site users trust your brand, so will Google.

Create a more effective sales funnel by including your business’s competitive advantages: What makes you better than your competitors?

Improve your site internal linking (meaningfully).

Capture more search visibility opportunities.

Feeling convinced? Then let’s move on from whys to hows.

Where to find questions to answer

I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.

In addition, your customer support team is your most important resource. You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and expand your list where necessary.

Answers should be CCF (clear, concise, and factual)

(I have just made up this abbreviation, but it does a good job getting my point across.)

A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.

If you have more to say:

Write a standalone article explaining the process

Add a video

Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube, as well as through Google’s video carousels.

And if video marketing seems too intimidating to you, there are quite a few tools that allow you to create videos on a budget without investing in expensive software (and training) or external services. I list some of those tools here.

Another video creation tool I discovered recently is called Renderforest. It offers some powerful explainer video templates that are perfect for answering questions.

Other ways to make answers shorter are:

Add intructural GIFs (I listed a few GIF creation tools here).

Create downloadable flowcharts and checklists (there are lots of online tools to put those together).

Overall, visuals have long been proven to improve engagement and make things easier to understand and remember, so why not use them on your FAQ page?

FAQ schema — use it!

Google loves featuring clear answers (which is also why creating a solid FAQ page is such a good idea). In fact, Google loves answers so much that there’s a separate schema type specifically for this content format: FAQPage schema.

By all means, use it. For Wordpress users, there’s a Wordpress plugin that helps markup content with FAQ schema.

It makes your FAQ page easier to understand for Google, and it helps your page stand out in search:

Quick tip: If you include an internal link inside your answer, it will populate in search results, too. More links in organic SERPs!

Internal linking: Use your FAQ as a sitemap

More links from your organic listing in search isn’t the only reason to link from your FAQ page. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel. This is why adding internal links is key to ensuring that customer journey is continued.

But don’t think about these links from an SEO standpoint only. It’s not as important to create keyword-optimized link text here (although it’s still not a terrible idea — when it makes sense). The more important factor to think about here is user intent.

What is your site user likely to do next when they’re searching for a particular question?

If they have a question about your shipping costs, they’re probably close to buying, but need to know more about the final price. This is where you can brag about your awesome shipping partners and link straight to the product page (or list), as well as to the cart for them to complete the payment.

If they are asking how long shipping usually takes, they’re likely to be your current customer, so linking to your shipping info page would be more helpful.

Monitoring your FAQ page and user paths through it will give you more ideas on how to set up each answer better. More on this below.

If you need some inspiration on proper in-FAQ linking, check out Shopify, which does a pretty awesome job on matching various user intents via internal linking:

Structure is everything

There are web users who search and then there are those who browse.

Your FAQ page should accommodate both.

This means:

There should be search field suggestions to guide the user through the site effectively.

There should be clear categories (as subheads) for the page visitors to browse through and get a good idea of what your site does at a glance. This will help people who are still at the research phase make a buying decision faster.

PayPal accomplishes both of these in a very nice way:

To determine the best structure for the FAQ page, try Text Optimizer, which uses semantic analysis to come up with related questions. It makes catching some common keyword and question patterns easier:

When you have your FAQ content structure set up, create anchor links to allow users to quickly jump to the section they feel like browsing more. To see this on-page navigation in action, head to the Adobe FAQ page:

Here’s a quick tutorial on how to set up this kind of navigation.

Making your FAQ page work: integrate, analyze, monitor

A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. This makes monitoring the page closely a very essential task.

Here are a few ways to accomplish it:

1. Monitor in-FAQ search

If your site runs on Wordpress, there’s a variety of FAQ plugins (including this one) that come with advanced search functionality. The feature reports on:

Most popular searches, showing which product features or site sections cause the most confusion (these may signal some usability issues).

Empty searches, showing which users’ questions triggered no answers in your FAQ (these should go straight to your content team).

If you’re going with a no-plugin, custom solution, make sure to use Google Analytics to set up your in-FAQ search, which will allow you to monitor your site users’ searching patterns.

2. Track user paths through your FAQ page

Which pages (or off-site channels) tend to bring people to your FAQ page, and where do they usually go from there? These paths are important in understanding the role of the FAQ page in your sales funnel.

To track any page effectiveness in sending conversions, I tend to use Finteza, which allows you to create an unlimited number (unless I haven’t hit the limit yet) of sales funnels to monitor and compare different user paths through your site:

3. Monitor “People Also Ask” rankings

You’re most likely going to monitor this page traffic and its rankings anyway, but there’s one more thing to add here: “People Also Ask” positions.

As this page focuses on covering customers’ questions, Google’s “People Also Ask” positions are pretty indicative as to whether or not you’re doing a good job. SE Ranking is the only tool I’m aware of that can help you with that. It keeps track of most of Google’s search elements and reports your progress:

If you do things right, you’re likely to see your PPA positions growing.

4. Monitor customer feedback

Finally, collecting user feedback on every answer in your FAQ will help you create more helpful answers. Again, most pre-build FAQ solutions come with this option, but there are standalone plugins for it as well (like this one).

FAQ FAQs

There are a few common questions about building an FAQ page that keep floating the web (as well as Moz’s community forums). Let’s quickly address them here:

Is an FAQ section still a good idea?

Yes, by all means, but only if you take it seriously.

Should I employ “collapsible” answers to save space?

I don’t have any issues with this set-up (many brands choose to go this way), but SEOs believe that content hidden behind tabs or clicks holds less value than immediately-visible content.

Can I re-use select answers on other pages where these questions-and-answers make sense? Is this duplicate content?

It isn’t a “problematic” duplicate content issue (meaning Google will not penalize for that), but the best way to avoid duplicate content is to write new (original) answers for each page.

Should it be one page, or is it better to set up a multi-page knowledge base?

Depending on how much you have to say, either way is good.

Takeaways

Your FAQ page is an important step in the buying journey and a good organic search asset that can both bring and convert traffic.

To find answers to cover on your FAQ page, read our niche question research guide.

Create concise, factual answers that will provide immediate help or guidelines. Videos and animated GIFs always make the FAQ section more helpful.

Link from your FAQ page to accommodate different user intents and help your site users continue their journey through the site.

Structure your FAQ page in a meaningful way to give site users some clues as to what is covered.

Monitor your site user journeys through your FAQ page closely to improve and expand it.

Have more tips for optimizing your FAQ? Let me know in the comments section.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[epackingvietnam]

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty

The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.

One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.

Why create an FAQ page?

Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.

Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.

Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users will encourage them to put more trust into your brand. As always, if your site users trust your brand, so will Google.

Create a more effective sales funnel by including your business’s competitive advantages: What makes you better than your competitors?

Improve your site internal linking (meaningfully).

Capture more search visibility opportunities.

Feeling convinced? Then let’s move on from whys to hows.

Where to find questions to answer

I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.

In addition, your customer support team is your most important resource. You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and expand your list where necessary.

Answers should be CCF (clear, concise, and factual)

(I have just made up this abbreviation, but it does a good job getting my point across.)

A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.

If you have more to say:

Write a standalone article explaining the process

Add a video

Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube, as well as through Google’s video carousels.

And if video marketing seems too intimidating to you, there are quite a few tools that allow you to create videos on a budget without investing in expensive software (and training) or external services. I list some of those tools here.

Another video creation tool I discovered recently is called Renderforest. It offers some powerful explainer video templates that are perfect for answering questions.

Other ways to make answers shorter are:

Add intructural GIFs (I listed a few GIF creation tools here).

Create downloadable flowcharts and checklists (there are lots of online tools to put those together).

Overall, visuals have long been proven to improve engagement and make things easier to understand and remember, so why not use them on your FAQ page?

FAQ schema — use it!

Google loves featuring clear answers (which is also why creating a solid FAQ page is such a good idea). In fact, Google loves answers so much that there’s a separate schema type specifically for this content format: FAQPage schema.

By all means, use it. For Wordpress users, there’s a Wordpress plugin that helps markup content with FAQ schema.

It makes your FAQ page easier to understand for Google, and it helps your page stand out in search:

Quick tip: If you include an internal link inside your answer, it will populate in search results, too. More links in organic SERPs!

Internal linking: Use your FAQ as a sitemap

More links from your organic listing in search isn’t the only reason to link from your FAQ page. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel. This is why adding internal links is key to ensuring that customer journey is continued.

But don’t think about these links from an SEO standpoint only. It’s not as important to create keyword-optimized link text here (although it’s still not a terrible idea — when it makes sense). The more important factor to think about here is user intent.

What is your site user likely to do next when they’re searching for a particular question?

If they have a question about your shipping costs, they’re probably close to buying, but need to know more about the final price. This is where you can brag about your awesome shipping partners and link straight to the product page (or list), as well as to the cart for them to complete the payment.

If they are asking how long shipping usually takes, they’re likely to be your current customer, so linking to your shipping info page would be more helpful.

Monitoring your FAQ page and user paths through it will give you more ideas on how to set up each answer better. More on this below.

If you need some inspiration on proper in-FAQ linking, check out Shopify, which does a pretty awesome job on matching various user intents via internal linking:

Structure is everything

There are web users who search and then there are those who browse.

Your FAQ page should accommodate both.

This means:

There should be search field suggestions to guide the user through the site effectively.

There should be clear categories (as subheads) for the page visitors to browse through and get a good idea of what your site does at a glance. This will help people who are still at the research phase make a buying decision faster.

PayPal accomplishes both of these in a very nice way:

To determine the best structure for the FAQ page, try Text Optimizer, which uses semantic analysis to come up with related questions. It makes catching some common keyword and question patterns easier:

When you have your FAQ content structure set up, create anchor links to allow users to quickly jump to the section they feel like browsing more. To see this on-page navigation in action, head to the Adobe FAQ page:

Here’s a quick tutorial on how to set up this kind of navigation.

Making your FAQ page work: integrate, analyze, monitor

A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. This makes monitoring the page closely a very essential task.

Here are a few ways to accomplish it:

1. Monitor in-FAQ search

If your site runs on Wordpress, there’s a variety of FAQ plugins (including this one) that come with advanced search functionality. The feature reports on:

Most popular searches, showing which product features or site sections cause the most confusion (these may signal some usability issues).

Empty searches, showing which users’ questions triggered no answers in your FAQ (these should go straight to your content team).

If you’re going with a no-plugin, custom solution, make sure to use Google Analytics to set up your in-FAQ search, which will allow you to monitor your site users’ searching patterns.

2. Track user paths through your FAQ page

Which pages (or off-site channels) tend to bring people to your FAQ page, and where do they usually go from there? These paths are important in understanding the role of the FAQ page in your sales funnel.

To track any page effectiveness in sending conversions, I tend to use Finteza, which allows you to create an unlimited number (unless I haven’t hit the limit yet) of sales funnels to monitor and compare different user paths through your site:

3. Monitor “People Also Ask” rankings

You’re most likely going to monitor this page traffic and its rankings anyway, but there’s one more thing to add here: “People Also Ask” positions.

As this page focuses on covering customers’ questions, Google’s “People Also Ask” positions are pretty indicative as to whether or not you’re doing a good job. SE Ranking is the only tool I’m aware of that can help you with that. It keeps track of most of Google’s search elements and reports your progress:

If you do things right, you’re likely to see your PPA positions growing.

4. Monitor customer feedback

Finally, collecting user feedback on every answer in your FAQ will help you create more helpful answers. Again, most pre-build FAQ solutions come with this option, but there are standalone plugins for it as well (like this one).

FAQ FAQs

There are a few common questions about building an FAQ page that keep floating the web (as well as Moz’s community forums). Let’s quickly address them here:

Is an FAQ section still a good idea?

Yes, by all means, but only if you take it seriously.

Should I employ “collapsible” answers to save space?

I don’t have any issues with this set-up (many brands choose to go this way), but SEOs believe that content hidden behind tabs or clicks holds less value than immediately-visible content.

Can I re-use select answers on other pages where these questions-and-answers make sense? Is this duplicate content?

It isn’t a “problematic” duplicate content issue (meaning Google will not penalize for that), but the best way to avoid duplicate content is to write new (original) answers for each page.

Should it be one page, or is it better to set up a multi-page knowledge base?

Depending on how much you have to say, either way is good.

Takeaways

Your FAQ page is an important step in the buying journey and a good organic search asset that can both bring and convert traffic.

To find answers to cover on your FAQ page, read our niche question research guide.

Create concise, factual answers that will provide immediate help or guidelines. Videos and animated GIFs always make the FAQ section more helpful.

Link from your FAQ page to accommodate different user intents and help your site users continue their journey through the site.

Structure your FAQ page in a meaningful way to give site users some clues as to what is covered.

Monitor your site user journeys through your FAQ page closely to improve and expand it.

Have more tips for optimizing your FAQ? Let me know in the comments section.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[bfxenon]

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty

The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.

One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.

Why create an FAQ page?

Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.

Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.

Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users will encourage them to put more trust into your brand. As always, if your site users trust your brand, so will Google.

Create a more effective sales funnel by including your business’s competitive advantages: What makes you better than your competitors?

Improve your site internal linking (meaningfully).

Capture more search visibility opportunities.

Feeling convinced? Then let’s move on from whys to hows.

Where to find questions to answer

I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.

In addition, your customer support team is your most important resource. You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and expand your list where necessary.

Answers should be CCF (clear, concise, and factual)

(I have just made up this abbreviation, but it does a good job getting my point across.)

A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.

If you have more to say:

Write a standalone article explaining the process

Add a video

Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube, as well as through Google’s video carousels.

And if video marketing seems too intimidating to you, there are quite a few tools that allow you to create videos on a budget without investing in expensive software (and training) or external services. I list some of those tools here.

Another video creation tool I discovered recently is called Renderforest. It offers some powerful explainer video templates that are perfect for answering questions.

Other ways to make answers shorter are:

Add intructural GIFs (I listed a few GIF creation tools here).

Create downloadable flowcharts and checklists (there are lots of online tools to put those together).

Overall, visuals have long been proven to improve engagement and make things easier to understand and remember, so why not use them on your FAQ page?

FAQ schema — use it!

Google loves featuring clear answers (which is also why creating a solid FAQ page is such a good idea). In fact, Google loves answers so much that there’s a separate schema type specifically for this content format: FAQPage schema.

By all means, use it. For Wordpress users, there’s a Wordpress plugin that helps markup content with FAQ schema.

It makes your FAQ page easier to understand for Google, and it helps your page stand out in search:

Quick tip: If you include an internal link inside your answer, it will populate in search results, too. More links in organic SERPs!

Internal linking: Use your FAQ as a sitemap

More links from your organic listing in search isn’t the only reason to link from your FAQ page. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel. This is why adding internal links is key to ensuring that customer journey is continued.

But don’t think about these links from an SEO standpoint only. It’s not as important to create keyword-optimized link text here (although it’s still not a terrible idea — when it makes sense). The more important factor to think about here is user intent.

What is your site user likely to do next when they’re searching for a particular question?

If they have a question about your shipping costs, they’re probably close to buying, but need to know more about the final price. This is where you can brag about your awesome shipping partners and link straight to the product page (or list), as well as to the cart for them to complete the payment.

If they are asking how long shipping usually takes, they’re likely to be your current customer, so linking to your shipping info page would be more helpful.

Monitoring your FAQ page and user paths through it will give you more ideas on how to set up each answer better. More on this below.

If you need some inspiration on proper in-FAQ linking, check out Shopify, which does a pretty awesome job on matching various user intents via internal linking:

Structure is everything

There are web users who search and then there are those who browse.

Your FAQ page should accommodate both.

This means:

There should be search field suggestions to guide the user through the site effectively.

There should be clear categories (as subheads) for the page visitors to browse through and get a good idea of what your site does at a glance. This will help people who are still at the research phase make a buying decision faster.

PayPal accomplishes both of these in a very nice way:

To determine the best structure for the FAQ page, try Text Optimizer, which uses semantic analysis to come up with related questions. It makes catching some common keyword and question patterns easier:

When you have your FAQ content structure set up, create anchor links to allow users to quickly jump to the section they feel like browsing more. To see this on-page navigation in action, head to the Adobe FAQ page:

Here’s a quick tutorial on how to set up this kind of navigation.

Making your FAQ page work: integrate, analyze, monitor

A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. This makes monitoring the page closely a very essential task.

Here are a few ways to accomplish it:

1. Monitor in-FAQ search

If your site runs on Wordpress, there’s a variety of FAQ plugins (including this one) that come with advanced search functionality. The feature reports on:

Most popular searches, showing which product features or site sections cause the most confusion (these may signal some usability issues).

Empty searches, showing which users’ questions triggered no answers in your FAQ (these should go straight to your content team).

If you’re going with a no-plugin, custom solution, make sure to use Google Analytics to set up your in-FAQ search, which will allow you to monitor your site users’ searching patterns.

2. Track user paths through your FAQ page

Which pages (or off-site channels) tend to bring people to your FAQ page, and where do they usually go from there? These paths are important in understanding the role of the FAQ page in your sales funnel.

To track any page effectiveness in sending conversions, I tend to use Finteza, which allows you to create an unlimited number (unless I haven’t hit the limit yet) of sales funnels to monitor and compare different user paths through your site:

3. Monitor “People Also Ask” rankings

You’re most likely going to monitor this page traffic and its rankings anyway, but there’s one more thing to add here: “People Also Ask” positions.

As this page focuses on covering customers’ questions, Google’s “People Also Ask” positions are pretty indicative as to whether or not you’re doing a good job. SE Ranking is the only tool I’m aware of that can help you with that. It keeps track of most of Google’s search elements and reports your progress:

If you do things right, you’re likely to see your PPA positions growing.

4. Monitor customer feedback

Finally, collecting user feedback on every answer in your FAQ will help you create more helpful answers. Again, most pre-build FAQ solutions come with this option, but there are standalone plugins for it as well (like this one).

FAQ FAQs

There are a few common questions about building an FAQ page that keep floating the web (as well as Moz’s community forums). Let’s quickly address them here:

Is an FAQ section still a good idea?

Yes, by all means, but only if you take it seriously.

Should I employ “collapsible” answers to save space?

I don’t have any issues with this set-up (many brands choose to go this way), but SEOs believe that content hidden behind tabs or clicks holds less value than immediately-visible content.

Can I re-use select answers on other pages where these questions-and-answers make sense? Is this duplicate content?

It isn’t a “problematic” duplicate content issue (meaning Google will not penalize for that), but the best way to avoid duplicate content is to write new (original) answers for each page.

Should it be one page, or is it better to set up a multi-page knowledge base?

Depending on how much you have to say, either way is good.

Takeaways

Your FAQ page is an important step in the buying journey and a good organic search asset that can both bring and convert traffic.

To find answers to cover on your FAQ page, read our niche question research guide.

Create concise, factual answers that will provide immediate help or guidelines. Videos and animated GIFs always make the FAQ section more helpful.

Link from your FAQ page to accommodate different user intents and help your site users continue their journey through the site.

Structure your FAQ page in a meaningful way to give site users some clues as to what is covered.

Monitor your site user journeys through your FAQ page closely to improve and expand it.

Have more tips for optimizing your FAQ? Let me know in the comments section.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[nutrifami]

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty

The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.

One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.

Why create an FAQ page?

Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.

Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.

Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users will encourage them to put more trust into your brand. As always, if your site users trust your brand, so will Google.

Create a more effective sales funnel by including your business’s competitive advantages: What makes you better than your competitors?

Improve your site internal linking (meaningfully).

Capture more search visibility opportunities.

Feeling convinced? Then let’s move on from whys to hows.

Where to find questions to answer

I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.

In addition, your customer support team is your most important resource. You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and expand your list where necessary.

Answers should be CCF (clear, concise, and factual)

(I have just made up this abbreviation, but it does a good job getting my point across.)

A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.

If you have more to say:

Write a standalone article explaining the process

Add a video

Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube, as well as through Google’s video carousels.

And if video marketing seems too intimidating to you, there are quite a few tools that allow you to create videos on a budget without investing in expensive software (and training) or external services. I list some of those tools here.

Another video creation tool I discovered recently is called Renderforest. It offers some powerful explainer video templates that are perfect for answering questions.

Other ways to make answers shorter are:

Add intructural GIFs (I listed a few GIF creation tools here).

Create downloadable flowcharts and checklists (there are lots of online tools to put those together).

Overall, visuals have long been proven to improve engagement and make things easier to understand and remember, so why not use them on your FAQ page?

FAQ schema — use it!

Google loves featuring clear answers (which is also why creating a solid FAQ page is such a good idea). In fact, Google loves answers so much that there’s a separate schema type specifically for this content format: FAQPage schema.

By all means, use it. For Wordpress users, there’s a Wordpress plugin that helps markup content with FAQ schema.

It makes your FAQ page easier to understand for Google, and it helps your page stand out in search:

Quick tip: If you include an internal link inside your answer, it will populate in search results, too. More links in organic SERPs!

Internal linking: Use your FAQ as a sitemap

More links from your organic listing in search isn’t the only reason to link from your FAQ page. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel. This is why adding internal links is key to ensuring that customer journey is continued.

But don’t think about these links from an SEO standpoint only. It’s not as important to create keyword-optimized link text here (although it’s still not a terrible idea — when it makes sense). The more important factor to think about here is user intent.

What is your site user likely to do next when they’re searching for a particular question?

If they have a question about your shipping costs, they’re probably close to buying, but need to know more about the final price. This is where you can brag about your awesome shipping partners and link straight to the product page (or list), as well as to the cart for them to complete the payment.

If they are asking how long shipping usually takes, they’re likely to be your current customer, so linking to your shipping info page would be more helpful.

Monitoring your FAQ page and user paths through it will give you more ideas on how to set up each answer better. More on this below.

If you need some inspiration on proper in-FAQ linking, check out Shopify, which does a pretty awesome job on matching various user intents via internal linking:

Structure is everything

There are web users who search and then there are those who browse.

Your FAQ page should accommodate both.

This means:

There should be search field suggestions to guide the user through the site effectively.

There should be clear categories (as subheads) for the page visitors to browse through and get a good idea of what your site does at a glance. This will help people who are still at the research phase make a buying decision faster.

PayPal accomplishes both of these in a very nice way:

To determine the best structure for the FAQ page, try Text Optimizer, which uses semantic analysis to come up with related questions. It makes catching some common keyword and question patterns easier:

When you have your FAQ content structure set up, create anchor links to allow users to quickly jump to the section they feel like browsing more. To see this on-page navigation in action, head to the Adobe FAQ page:

Here’s a quick tutorial on how to set up this kind of navigation.

Making your FAQ page work: integrate, analyze, monitor

A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. This makes monitoring the page closely a very essential task.

Here are a few ways to accomplish it:

1. Monitor in-FAQ search

If your site runs on Wordpress, there’s a variety of FAQ plugins (including this one) that come with advanced search functionality. The feature reports on:

Most popular searches, showing which product features or site sections cause the most confusion (these may signal some usability issues).

Empty searches, showing which users’ questions triggered no answers in your FAQ (these should go straight to your content team).

If you’re going with a no-plugin, custom solution, make sure to use Google Analytics to set up your in-FAQ search, which will allow you to monitor your site users’ searching patterns.

2. Track user paths through your FAQ page

Which pages (or off-site channels) tend to bring people to your FAQ page, and where do they usually go from there? These paths are important in understanding the role of the FAQ page in your sales funnel.

To track any page effectiveness in sending conversions, I tend to use Finteza, which allows you to create an unlimited number (unless I haven’t hit the limit yet) of sales funnels to monitor and compare different user paths through your site:

3. Monitor “People Also Ask” rankings

You’re most likely going to monitor this page traffic and its rankings anyway, but there’s one more thing to add here: “People Also Ask” positions.

As this page focuses on covering customers’ questions, Google’s “People Also Ask” positions are pretty indicative as to whether or not you’re doing a good job. SE Ranking is the only tool I’m aware of that can help you with that. It keeps track of most of Google’s search elements and reports your progress:

If you do things right, you’re likely to see your PPA positions growing.

4. Monitor customer feedback

Finally, collecting user feedback on every answer in your FAQ will help you create more helpful answers. Again, most pre-build FAQ solutions come with this option, but there are standalone plugins for it as well (like this one).

FAQ FAQs

There are a few common questions about building an FAQ page that keep floating the web (as well as Moz’s community forums). Let’s quickly address them here:

Is an FAQ section still a good idea?

Yes, by all means, but only if you take it seriously.

Should I employ “collapsible” answers to save space?

I don’t have any issues with this set-up (many brands choose to go this way), but SEOs believe that content hidden behind tabs or clicks holds less value than immediately-visible content.

Can I re-use select answers on other pages where these questions-and-answers make sense? Is this duplicate content?

It isn’t a “problematic” duplicate content issue (meaning Google will not penalize for that), but the best way to avoid duplicate content is to write new (original) answers for each page.

Should it be one page, or is it better to set up a multi-page knowledge base?

Depending on how much you have to say, either way is good.

Takeaways

Your FAQ page is an important step in the buying journey and a good organic search asset that can both bring and convert traffic.

To find answers to cover on your FAQ page, read our niche question research guide.

Create concise, factual answers that will provide immediate help or guidelines. Videos and animated GIFs always make the FAQ section more helpful.

Link from your FAQ page to accommodate different user intents and help your site users continue their journey through the site.

Structure your FAQ page in a meaningful way to give site users some clues as to what is covered.

Monitor your site user journeys through your FAQ page closely to improve and expand it.

Have more tips for optimizing your FAQ? Let me know in the comments section.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[localwebmgmt]

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty

The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.

One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.

Why create an FAQ page?

Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.

Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.

Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users will encourage them to put more trust into your brand. As always, if your site users trust your brand, so will Google.

Create a more effective sales funnel by including your business’s competitive advantages: What makes you better than your competitors?

Improve your site internal linking (meaningfully).

Capture more search visibility opportunities.

Feeling convinced? Then let’s move on from whys to hows.

Where to find questions to answer

I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.

In addition, your customer support team is your most important resource. You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and expand your list where necessary.

Answers should be CCF (clear, concise, and factual)

(I have just made up this abbreviation, but it does a good job getting my point across.)

A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.

If you have more to say:

Write a standalone article explaining the process

Add a video

Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube, as well as through Google’s video carousels.

And if video marketing seems too intimidating to you, there are quite a few tools that allow you to create videos on a budget without investing in expensive software (and training) or external services. I list some of those tools here.

Another video creation tool I discovered recently is called Renderforest. It offers some powerful explainer video templates that are perfect for answering questions.

Other ways to make answers shorter are:

Add intructural GIFs (I listed a few GIF creation tools here).

Create downloadable flowcharts and checklists (there are lots of online tools to put those together).

Overall, visuals have long been proven to improve engagement and make things easier to understand and remember, so why not use them on your FAQ page?

FAQ schema — use it!

Google loves featuring clear answers (which is also why creating a solid FAQ page is such a good idea). In fact, Google loves answers so much that there’s a separate schema type specifically for this content format: FAQPage schema.

By all means, use it. For Wordpress users, there’s a Wordpress plugin that helps markup content with FAQ schema.

It makes your FAQ page easier to understand for Google, and it helps your page stand out in search:

Quick tip: If you include an internal link inside your answer, it will populate in search results, too. More links in organic SERPs!

Internal linking: Use your FAQ as a sitemap

More links from your organic listing in search isn’t the only reason to link from your FAQ page. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel. This is why adding internal links is key to ensuring that customer journey is continued.

But don’t think about these links from an SEO standpoint only. It’s not as important to create keyword-optimized link text here (although it’s still not a terrible idea — when it makes sense). The more important factor to think about here is user intent.

What is your site user likely to do next when they’re searching for a particular question?

If they have a question about your shipping costs, they’re probably close to buying, but need to know more about the final price. This is where you can brag about your awesome shipping partners and link straight to the product page (or list), as well as to the cart for them to complete the payment.

If they are asking how long shipping usually takes, they’re likely to be your current customer, so linking to your shipping info page would be more helpful.

Monitoring your FAQ page and user paths through it will give you more ideas on how to set up each answer better. More on this below.

If you need some inspiration on proper in-FAQ linking, check out Shopify, which does a pretty awesome job on matching various user intents via internal linking:

Structure is everything

There are web users who search and then there are those who browse.

Your FAQ page should accommodate both.

This means:

There should be search field suggestions to guide the user through the site effectively.

There should be clear categories (as subheads) for the page visitors to browse through and get a good idea of what your site does at a glance. This will help people who are still at the research phase make a buying decision faster.

PayPal accomplishes both of these in a very nice way:

To determine the best structure for the FAQ page, try Text Optimizer, which uses semantic analysis to come up with related questions. It makes catching some common keyword and question patterns easier:

When you have your FAQ content structure set up, create anchor links to allow users to quickly jump to the section they feel like browsing more. To see this on-page navigation in action, head to the Adobe FAQ page:

Here’s a quick tutorial on how to set up this kind of navigation.

Making your FAQ page work: integrate, analyze, monitor

A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. This makes monitoring the page closely a very essential task.

Here are a few ways to accomplish it:

1. Monitor in-FAQ search

If your site runs on Wordpress, there’s a variety of FAQ plugins (including this one) that come with advanced search functionality. The feature reports on:

Most popular searches, showing which product features or site sections cause the most confusion (these may signal some usability issues).

Empty searches, showing which users’ questions triggered no answers in your FAQ (these should go straight to your content team).

If you’re going with a no-plugin, custom solution, make sure to use Google Analytics to set up your in-FAQ search, which will allow you to monitor your site users’ searching patterns.

2. Track user paths through your FAQ page

Which pages (or off-site channels) tend to bring people to your FAQ page, and where do they usually go from there? These paths are important in understanding the role of the FAQ page in your sales funnel.

To track any page effectiveness in sending conversions, I tend to use Finteza, which allows you to create an unlimited number (unless I haven’t hit the limit yet) of sales funnels to monitor and compare different user paths through your site:

3. Monitor “People Also Ask” rankings

You’re most likely going to monitor this page traffic and its rankings anyway, but there’s one more thing to add here: “People Also Ask” positions.

As this page focuses on covering customers’ questions, Google’s “People Also Ask” positions are pretty indicative as to whether or not you’re doing a good job. SE Ranking is the only tool I’m aware of that can help you with that. It keeps track of most of Google’s search elements and reports your progress:

If you do things right, you’re likely to see your PPA positions growing.

4. Monitor customer feedback

Finally, collecting user feedback on every answer in your FAQ will help you create more helpful answers. Again, most pre-build FAQ solutions come with this option, but there are standalone plugins for it as well (like this one).

FAQ FAQs

There are a few common questions about building an FAQ page that keep floating the web (as well as Moz’s community forums). Let’s quickly address them here:

Is an FAQ section still a good idea?

Yes, by all means, but only if you take it seriously.

Should I employ “collapsible” answers to save space?

I don’t have any issues with this set-up (many brands choose to go this way), but SEOs believe that content hidden behind tabs or clicks holds less value than immediately-visible content.

Can I re-use select answers on other pages where these questions-and-answers make sense? Is this duplicate content?

It isn’t a “problematic” duplicate content issue (meaning Google will not penalize for that), but the best way to avoid duplicate content is to write new (original) answers for each page.

Should it be one page, or is it better to set up a multi-page knowledge base?

Depending on how much you have to say, either way is good.

Takeaways

Your FAQ page is an important step in the buying journey and a good organic search asset that can both bring and convert traffic.

To find answers to cover on your FAQ page, read our niche question research guide.

Create concise, factual answers that will provide immediate help or guidelines. Videos and animated GIFs always make the FAQ section more helpful.

Link from your FAQ page to accommodate different user intents and help your site users continue their journey through the site.

Structure your FAQ page in a meaningful way to give site users some clues as to what is covered.

Monitor your site user journeys through your FAQ page closely to improve and expand it.

Have more tips for optimizing your FAQ? Let me know in the comments section.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[daynamartinez22]

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty

The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.

One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.

Why create an FAQ page?

Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.

Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.

Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users will encourage them to put more trust into your brand. As always, if your site users trust your brand, so will Google.

Create a more effective sales funnel by including your business’s competitive advantages: What makes you better than your competitors?

Improve your site internal linking (meaningfully).

Capture more search visibility opportunities.

Feeling convinced? Then let’s move on from whys to hows.

Where to find questions to answer

I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.

In addition, your customer support team is your most important resource. You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and expand your list where necessary.

Answers should be CCF (clear, concise, and factual)

(I have just made up this abbreviation, but it does a good job getting my point across.)

A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.

If you have more to say:

Write a standalone article explaining the process

Add a video

Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube, as well as through Google’s video carousels.

And if video marketing seems too intimidating to you, there are quite a few tools that allow you to create videos on a budget without investing in expensive software (and training) or external services. I list some of those tools here.

Another video creation tool I discovered recently is called Renderforest. It offers some powerful explainer video templates that are perfect for answering questions.

Other ways to make answers shorter are:

Add intructural GIFs (I listed a few GIF creation tools here).

Create downloadable flowcharts and checklists (there are lots of online tools to put those together).

Overall, visuals have long been proven to improve engagement and make things easier to understand and remember, so why not use them on your FAQ page?

FAQ schema — use it!

Google loves featuring clear answers (which is also why creating a solid FAQ page is such a good idea). In fact, Google loves answers so much that there’s a separate schema type specifically for this content format: FAQPage schema.

By all means, use it. For Wordpress users, there’s a Wordpress plugin that helps markup content with FAQ schema.

It makes your FAQ page easier to understand for Google, and it helps your page stand out in search:

Quick tip: If you include an internal link inside your answer, it will populate in search results, too. More links in organic SERPs!

Internal linking: Use your FAQ as a sitemap

More links from your organic listing in search isn’t the only reason to link from your FAQ page. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel. This is why adding internal links is key to ensuring that customer journey is continued.

But don’t think about these links from an SEO standpoint only. It’s not as important to create keyword-optimized link text here (although it’s still not a terrible idea — when it makes sense). The more important factor to think about here is user intent.

What is your site user likely to do next when they’re searching for a particular question?

If they have a question about your shipping costs, they’re probably close to buying, but need to know more about the final price. This is where you can brag about your awesome shipping partners and link straight to the product page (or list), as well as to the cart for them to complete the payment.

If they are asking how long shipping usually takes, they’re likely to be your current customer, so linking to your shipping info page would be more helpful.

Monitoring your FAQ page and user paths through it will give you more ideas on how to set up each answer better. More on this below.

If you need some inspiration on proper in-FAQ linking, check out Shopify, which does a pretty awesome job on matching various user intents via internal linking:

Structure is everything

There are web users who search and then there are those who browse.

Your FAQ page should accommodate both.

This means:

There should be search field suggestions to guide the user through the site effectively.

There should be clear categories (as subheads) for the page visitors to browse through and get a good idea of what your site does at a glance. This will help people who are still at the research phase make a buying decision faster.

PayPal accomplishes both of these in a very nice way:

To determine the best structure for the FAQ page, try Text Optimizer, which uses semantic analysis to come up with related questions. It makes catching some common keyword and question patterns easier:

When you have your FAQ content structure set up, create anchor links to allow users to quickly jump to the section they feel like browsing more. To see this on-page navigation in action, head to the Adobe FAQ page:

Here’s a quick tutorial on how to set up this kind of navigation.

Making your FAQ page work: integrate, analyze, monitor

A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. This makes monitoring the page closely a very essential task.

Here are a few ways to accomplish it:

1. Monitor in-FAQ search

If your site runs on Wordpress, there’s a variety of FAQ plugins (including this one) that come with advanced search functionality. The feature reports on:

Most popular searches, showing which product features or site sections cause the most confusion (these may signal some usability issues).

Empty searches, showing which users’ questions triggered no answers in your FAQ (these should go straight to your content team).

If you’re going with a no-plugin, custom solution, make sure to use Google Analytics to set up your in-FAQ search, which will allow you to monitor your site users’ searching patterns.

2. Track user paths through your FAQ page

Which pages (or off-site channels) tend to bring people to your FAQ page, and where do they usually go from there? These paths are important in understanding the role of the FAQ page in your sales funnel.

To track any page effectiveness in sending conversions, I tend to use Finteza, which allows you to create an unlimited number (unless I haven’t hit the limit yet) of sales funnels to monitor and compare different user paths through your site:

3. Monitor “People Also Ask” rankings

You’re most likely going to monitor this page traffic and its rankings anyway, but there’s one more thing to add here: “People Also Ask” positions.

As this page focuses on covering customers’ questions, Google’s “People Also Ask” positions are pretty indicative as to whether or not you’re doing a good job. SE Ranking is the only tool I’m aware of that can help you with that. It keeps track of most of Google’s search elements and reports your progress:

If you do things right, you’re likely to see your PPA positions growing.

4. Monitor customer feedback

Finally, collecting user feedback on every answer in your FAQ will help you create more helpful answers. Again, most pre-build FAQ solutions come with this option, but there are standalone plugins for it as well (like this one).

FAQ FAQs

There are a few common questions about building an FAQ page that keep floating the web (as well as Moz’s community forums). Let’s quickly address them here:

Is an FAQ section still a good idea?

Yes, by all means, but only if you take it seriously.

Should I employ “collapsible” answers to save space?

I don’t have any issues with this set-up (many brands choose to go this way), but SEOs believe that content hidden behind tabs or clicks holds less value than immediately-visible content.

Can I re-use select answers on other pages where these questions-and-answers make sense? Is this duplicate content?

It isn’t a “problematic” duplicate content issue (meaning Google will not penalize for that), but the best way to avoid duplicate content is to write new (original) answers for each page.

Should it be one page, or is it better to set up a multi-page knowledge base?

Depending on how much you have to say, either way is good.

Takeaways

Your FAQ page is an important step in the buying journey and a good organic search asset that can both bring and convert traffic.

To find answers to cover on your FAQ page, read our niche question research guide.

Create concise, factual answers that will provide immediate help or guidelines. Videos and animated GIFs always make the FAQ section more helpful.

Link from your FAQ page to accommodate different user intents and help your site users continue their journey through the site.

Structure your FAQ page in a meaningful way to give site users some clues as to what is covered.

Monitor your site user journeys through your FAQ page closely to improve and expand it.

Have more tips for optimizing your FAQ? Let me know in the comments section.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[xaydungtruonggia]

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty

The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.

One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.

Why create an FAQ page?

Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.

Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.

Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users will encourage them to put more trust into your brand. As always, if your site users trust your brand, so will Google.

Create a more effective sales funnel by including your business’s competitive advantages: What makes you better than your competitors?

Improve your site internal linking (meaningfully).

Capture more search visibility opportunities.

Feeling convinced? Then let’s move on from whys to hows.

Where to find questions to answer

I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.

In addition, your customer support team is your most important resource. You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and expand your list where necessary.

Answers should be CCF (clear, concise, and factual)

(I have just made up this abbreviation, but it does a good job getting my point across.)

A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.

If you have more to say:

Write a standalone article explaining the process

Add a video

Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube, as well as through Google’s video carousels.

And if video marketing seems too intimidating to you, there are quite a few tools that allow you to create videos on a budget without investing in expensive software (and training) or external services. I list some of those tools here.

Another video creation tool I discovered recently is called Renderforest. It offers some powerful explainer video templates that are perfect for answering questions.

Other ways to make answers shorter are:

Add intructural GIFs (I listed a few GIF creation tools here).

Create downloadable flowcharts and checklists (there are lots of online tools to put those together).

Overall, visuals have long been proven to improve engagement and make things easier to understand and remember, so why not use them on your FAQ page?

FAQ schema — use it!

Google loves featuring clear answers (which is also why creating a solid FAQ page is such a good idea). In fact, Google loves answers so much that there’s a separate schema type specifically for this content format: FAQPage schema.

By all means, use it. For Wordpress users, there’s a Wordpress plugin that helps markup content with FAQ schema.

It makes your FAQ page easier to understand for Google, and it helps your page stand out in search:

Quick tip: If you include an internal link inside your answer, it will populate in search results, too. More links in organic SERPs!

Internal linking: Use your FAQ as a sitemap

More links from your organic listing in search isn’t the only reason to link from your FAQ page. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel. This is why adding internal links is key to ensuring that customer journey is continued.

But don’t think about these links from an SEO standpoint only. It’s not as important to create keyword-optimized link text here (although it’s still not a terrible idea — when it makes sense). The more important factor to think about here is user intent.

What is your site user likely to do next when they’re searching for a particular question?

If they have a question about your shipping costs, they’re probably close to buying, but need to know more about the final price. This is where you can brag about your awesome shipping partners and link straight to the product page (or list), as well as to the cart for them to complete the payment.

If they are asking how long shipping usually takes, they’re likely to be your current customer, so linking to your shipping info page would be more helpful.

Monitoring your FAQ page and user paths through it will give you more ideas on how to set up each answer better. More on this below.

If you need some inspiration on proper in-FAQ linking, check out Shopify, which does a pretty awesome job on matching various user intents via internal linking:

Structure is everything

There are web users who search and then there are those who browse.

Your FAQ page should accommodate both.

This means:

There should be search field suggestions to guide the user through the site effectively.

There should be clear categories (as subheads) for the page visitors to browse through and get a good idea of what your site does at a glance. This will help people who are still at the research phase make a buying decision faster.

PayPal accomplishes both of these in a very nice way:

To determine the best structure for the FAQ page, try Text Optimizer, which uses semantic analysis to come up with related questions. It makes catching some common keyword and question patterns easier:

When you have your FAQ content structure set up, create anchor links to allow users to quickly jump to the section they feel like browsing more. To see this on-page navigation in action, head to the Adobe FAQ page:

Here’s a quick tutorial on how to set up this kind of navigation.

Making your FAQ page work: integrate, analyze, monitor

A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. This makes monitoring the page closely a very essential task.

Here are a few ways to accomplish it:

1. Monitor in-FAQ search

If your site runs on Wordpress, there’s a variety of FAQ plugins (including this one) that come with advanced search functionality. The feature reports on:

Most popular searches, showing which product features or site sections cause the most confusion (these may signal some usability issues).

Empty searches, showing which users’ questions triggered no answers in your FAQ (these should go straight to your content team).

If you’re going with a no-plugin, custom solution, make sure to use Google Analytics to set up your in-FAQ search, which will allow you to monitor your site users’ searching patterns.

2. Track user paths through your FAQ page

Which pages (or off-site channels) tend to bring people to your FAQ page, and where do they usually go from there? These paths are important in understanding the role of the FAQ page in your sales funnel.

To track any page effectiveness in sending conversions, I tend to use Finteza, which allows you to create an unlimited number (unless I haven’t hit the limit yet) of sales funnels to monitor and compare different user paths through your site:

3. Monitor “People Also Ask” rankings

You’re most likely going to monitor this page traffic and its rankings anyway, but there’s one more thing to add here: “People Also Ask” positions.

As this page focuses on covering customers’ questions, Google’s “People Also Ask” positions are pretty indicative as to whether or not you’re doing a good job. SE Ranking is the only tool I’m aware of that can help you with that. It keeps track of most of Google’s search elements and reports your progress:

If you do things right, you’re likely to see your PPA positions growing.

4. Monitor customer feedback

Finally, collecting user feedback on every answer in your FAQ will help you create more helpful answers. Again, most pre-build FAQ solutions come with this option, but there are standalone plugins for it as well (like this one).

FAQ FAQs

There are a few common questions about building an FAQ page that keep floating the web (as well as Moz’s community forums). Let’s quickly address them here:

Is an FAQ section still a good idea?

Yes, by all means, but only if you take it seriously.

Should I employ “collapsible” answers to save space?

I don’t have any issues with this set-up (many brands choose to go this way), but SEOs believe that content hidden behind tabs or clicks holds less value than immediately-visible content.

Can I re-use select answers on other pages where these questions-and-answers make sense? Is this duplicate content?

It isn’t a “problematic” duplicate content issue (meaning Google will not penalize for that), but the best way to avoid duplicate content is to write new (original) answers for each page.

Should it be one page, or is it better to set up a multi-page knowledge base?

Depending on how much you have to say, either way is good.

Takeaways

Your FAQ page is an important step in the buying journey and a good organic search asset that can both bring and convert traffic.

To find answers to cover on your FAQ page, read our niche question research guide.

Create concise, factual answers that will provide immediate help or guidelines. Videos and animated GIFs always make the FAQ section more helpful.

Link from your FAQ page to accommodate different user intents and help your site users continue their journey through the site.

Structure your FAQ page in a meaningful way to give site users some clues as to what is covered.

Monitor your site user journeys through your FAQ page closely to improve and expand it.

Have more tips for optimizing your FAQ? Let me know in the comments section.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[ductrungnguyen87]

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty

The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.

One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.

Why create an FAQ page?

Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.

Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.

Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users will encourage them to put more trust into your brand. As always, if your site users trust your brand, so will Google.

Create a more effective sales funnel by including your business’s competitive advantages: What makes you better than your competitors?

Improve your site internal linking (meaningfully).

Capture more search visibility opportunities.

Feeling convinced? Then let’s move on from whys to hows.

Where to find questions to answer

I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.

In addition, your customer support team is your most important resource. You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and expand your list where necessary.

Answers should be CCF (clear, concise, and factual)

(I have just made up this abbreviation, but it does a good job getting my point across.)

A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.

If you have more to say:

Write a standalone article explaining the process

Add a video

Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube, as well as through Google’s video carousels.

And if video marketing seems too intimidating to you, there are quite a few tools that allow you to create videos on a budget without investing in expensive software (and training) or external services. I list some of those tools here.

Another video creation tool I discovered recently is called Renderforest. It offers some powerful explainer video templates that are perfect for answering questions.

Other ways to make answers shorter are:

Add intructural GIFs (I listed a few GIF creation tools here).

Create downloadable flowcharts and checklists (there are lots of online tools to put those together).

Overall, visuals have long been proven to improve engagement and make things easier to understand and remember, so why not use them on your FAQ page?

FAQ schema — use it!

Google loves featuring clear answers (which is also why creating a solid FAQ page is such a good idea). In fact, Google loves answers so much that there’s a separate schema type specifically for this content format: FAQPage schema.

By all means, use it. For Wordpress users, there’s a Wordpress plugin that helps markup content with FAQ schema.

It makes your FAQ page easier to understand for Google, and it helps your page stand out in search:

Quick tip: If you include an internal link inside your answer, it will populate in search results, too. More links in organic SERPs!

Internal linking: Use your FAQ as a sitemap

More links from your organic listing in search isn’t the only reason to link from your FAQ page. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel. This is why adding internal links is key to ensuring that customer journey is continued.

But don’t think about these links from an SEO standpoint only. It’s not as important to create keyword-optimized link text here (although it’s still not a terrible idea — when it makes sense). The more important factor to think about here is user intent.

What is your site user likely to do next when they’re searching for a particular question?

If they have a question about your shipping costs, they’re probably close to buying, but need to know more about the final price. This is where you can brag about your awesome shipping partners and link straight to the product page (or list), as well as to the cart for them to complete the payment.

If they are asking how long shipping usually takes, they’re likely to be your current customer, so linking to your shipping info page would be more helpful.

Monitoring your FAQ page and user paths through it will give you more ideas on how to set up each answer better. More on this below.

If you need some inspiration on proper in-FAQ linking, check out Shopify, which does a pretty awesome job on matching various user intents via internal linking:

Structure is everything

There are web users who search and then there are those who browse.

Your FAQ page should accommodate both.

This means:

There should be search field suggestions to guide the user through the site effectively.

There should be clear categories (as subheads) for the page visitors to browse through and get a good idea of what your site does at a glance. This will help people who are still at the research phase make a buying decision faster.

PayPal accomplishes both of these in a very nice way:

To determine the best structure for the FAQ page, try Text Optimizer, which uses semantic analysis to come up with related questions. It makes catching some common keyword and question patterns easier:

When you have your FAQ content structure set up, create anchor links to allow users to quickly jump to the section they feel like browsing more. To see this on-page navigation in action, head to the Adobe FAQ page:

Here’s a quick tutorial on how to set up this kind of navigation.

Making your FAQ page work: integrate, analyze, monitor

A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. This makes monitoring the page closely a very essential task.

Here are a few ways to accomplish it:

1. Monitor in-FAQ search

If your site runs on Wordpress, there’s a variety of FAQ plugins (including this one) that come with advanced search functionality. The feature reports on:

Most popular searches, showing which product features or site sections cause the most confusion (these may signal some usability issues).

Empty searches, showing which users’ questions triggered no answers in your FAQ (these should go straight to your content team).

If you’re going with a no-plugin, custom solution, make sure to use Google Analytics to set up your in-FAQ search, which will allow you to monitor your site users’ searching patterns.

2. Track user paths through your FAQ page

Which pages (or off-site channels) tend to bring people to your FAQ page, and where do they usually go from there? These paths are important in understanding the role of the FAQ page in your sales funnel.

To track any page effectiveness in sending conversions, I tend to use Finteza, which allows you to create an unlimited number (unless I haven’t hit the limit yet) of sales funnels to monitor and compare different user paths through your site:

3. Monitor “People Also Ask” rankings

You’re most likely going to monitor this page traffic and its rankings anyway, but there’s one more thing to add here: “People Also Ask” positions.

As this page focuses on covering customers’ questions, Google’s “People Also Ask” positions are pretty indicative as to whether or not you’re doing a good job. SE Ranking is the only tool I’m aware of that can help you with that. It keeps track of most of Google’s search elements and reports your progress:

If you do things right, you’re likely to see your PPA positions growing.

4. Monitor customer feedback

Finally, collecting user feedback on every answer in your FAQ will help you create more helpful answers. Again, most pre-build FAQ solutions come with this option, but there are standalone plugins for it as well (like this one).

FAQ FAQs

There are a few common questions about building an FAQ page that keep floating the web (as well as Moz’s community forums). Let’s quickly address them here:

Is an FAQ section still a good idea?

Yes, by all means, but only if you take it seriously.

Should I employ “collapsible” answers to save space?

I don’t have any issues with this set-up (many brands choose to go this way), but SEOs believe that content hidden behind tabs or clicks holds less value than immediately-visible content.

Can I re-use select answers on other pages where these questions-and-answers make sense? Is this duplicate content?

It isn’t a “problematic” duplicate content issue (meaning Google will not penalize for that), but the best way to avoid duplicate content is to write new (original) answers for each page.

Should it be one page, or is it better to set up a multi-page knowledge base?

Depending on how much you have to say, either way is good.

Takeaways

Your FAQ page is an important step in the buying journey and a good organic search asset that can both bring and convert traffic.

To find answers to cover on your FAQ page, read our niche question research guide.

Create concise, factual answers that will provide immediate help or guidelines. Videos and animated GIFs always make the FAQ section more helpful.

Link from your FAQ page to accommodate different user intents and help your site users continue their journey through the site.

Structure your FAQ page in a meaningful way to give site users some clues as to what is covered.

Monitor your site user journeys through your FAQ page closely to improve and expand it.

Have more tips for optimizing your FAQ? Let me know in the comments section.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[camerasieunhovn]

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty

The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.

One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.

Why create an FAQ page?

Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.

Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.

Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users will encourage them to put more trust into your brand. As always, if your site users trust your brand, so will Google.

Create a more effective sales funnel by including your business’s competitive advantages: What makes you better than your competitors?

Improve your site internal linking (meaningfully).

Capture more search visibility opportunities.

Feeling convinced? Then let’s move on from whys to hows.

Where to find questions to answer

I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.

In addition, your customer support team is your most important resource. You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and expand your list where necessary.

Answers should be CCF (clear, concise, and factual)

(I have just made up this abbreviation, but it does a good job getting my point across.)

A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.

If you have more to say:

Write a standalone article explaining the process

Add a video

Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube, as well as through Google’s video carousels.

And if video marketing seems too intimidating to you, there are quite a few tools that allow you to create videos on a budget without investing in expensive software (and training) or external services. I list some of those tools here.

Another video creation tool I discovered recently is called Renderforest. It offers some powerful explainer video templates that are perfect for answering questions.

Other ways to make answers shorter are:

Add intructural GIFs (I listed a few GIF creation tools here).

Create downloadable flowcharts and checklists (there are lots of online tools to put those together).

Overall, visuals have long been proven to improve engagement and make things easier to understand and remember, so why not use them on your FAQ page?

FAQ schema — use it!

Google loves featuring clear answers (which is also why creating a solid FAQ page is such a good idea). In fact, Google loves answers so much that there’s a separate schema type specifically for this content format: FAQPage schema.

By all means, use it. For Wordpress users, there’s a Wordpress plugin that helps markup content with FAQ schema.

It makes your FAQ page easier to understand for Google, and it helps your page stand out in search:

Quick tip: If you include an internal link inside your answer, it will populate in search results, too. More links in organic SERPs!

Internal linking: Use your FAQ as a sitemap

More links from your organic listing in search isn’t the only reason to link from your FAQ page. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel. This is why adding internal links is key to ensuring that customer journey is continued.

But don’t think about these links from an SEO standpoint only. It’s not as important to create keyword-optimized link text here (although it’s still not a terrible idea — when it makes sense). The more important factor to think about here is user intent.

What is your site user likely to do next when they’re searching for a particular question?

If they have a question about your shipping costs, they’re probably close to buying, but need to know more about the final price. This is where you can brag about your awesome shipping partners and link straight to the product page (or list), as well as to the cart for them to complete the payment.

If they are asking how long shipping usually takes, they’re likely to be your current customer, so linking to your shipping info page would be more helpful.

Monitoring your FAQ page and user paths through it will give you more ideas on how to set up each answer better. More on this below.

If you need some inspiration on proper in-FAQ linking, check out Shopify, which does a pretty awesome job on matching various user intents via internal linking:

Structure is everything

There are web users who search and then there are those who browse.

Your FAQ page should accommodate both.

This means:

There should be search field suggestions to guide the user through the site effectively.

There should be clear categories (as subheads) for the page visitors to browse through and get a good idea of what your site does at a glance. This will help people who are still at the research phase make a buying decision faster.

PayPal accomplishes both of these in a very nice way:

To determine the best structure for the FAQ page, try Text Optimizer, which uses semantic analysis to come up with related questions. It makes catching some common keyword and question patterns easier:

When you have your FAQ content structure set up, create anchor links to allow users to quickly jump to the section they feel like browsing more. To see this on-page navigation in action, head to the Adobe FAQ page:

Here’s a quick tutorial on how to set up this kind of navigation.

Making your FAQ page work: integrate, analyze, monitor

A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. This makes monitoring the page closely a very essential task.

Here are a few ways to accomplish it:

1. Monitor in-FAQ search

If your site runs on Wordpress, there’s a variety of FAQ plugins (including this one) that come with advanced search functionality. The feature reports on:

Most popular searches, showing which product features or site sections cause the most confusion (these may signal some usability issues).

Empty searches, showing which users’ questions triggered no answers in your FAQ (these should go straight to your content team).

If you’re going with a no-plugin, custom solution, make sure to use Google Analytics to set up your in-FAQ search, which will allow you to monitor your site users’ searching patterns.

2. Track user paths through your FAQ page

Which pages (or off-site channels) tend to bring people to your FAQ page, and where do they usually go from there? These paths are important in understanding the role of the FAQ page in your sales funnel.

To track any page effectiveness in sending conversions, I tend to use Finteza, which allows you to create an unlimited number (unless I haven’t hit the limit yet) of sales funnels to monitor and compare different user paths through your site:

3. Monitor “People Also Ask” rankings

You’re most likely going to monitor this page traffic and its rankings anyway, but there’s one more thing to add here: “People Also Ask” positions.

As this page focuses on covering customers’ questions, Google’s “People Also Ask” positions are pretty indicative as to whether or not you’re doing a good job. SE Ranking is the only tool I’m aware of that can help you with that. It keeps track of most of Google’s search elements and reports your progress:

If you do things right, you’re likely to see your PPA positions growing.

4. Monitor customer feedback

Finally, collecting user feedback on every answer in your FAQ will help you create more helpful answers. Again, most pre-build FAQ solutions come with this option, but there are standalone plugins for it as well (like this one).

FAQ FAQs

There are a few common questions about building an FAQ page that keep floating the web (as well as Moz’s community forums). Let’s quickly address them here:

Is an FAQ section still a good idea?

Yes, by all means, but only if you take it seriously.

Should I employ “collapsible” answers to save space?

I don’t have any issues with this set-up (many brands choose to go this way), but SEOs believe that content hidden behind tabs or clicks holds less value than immediately-visible content.

Can I re-use select answers on other pages where these questions-and-answers make sense? Is this duplicate content?

It isn’t a “problematic” duplicate content issue (meaning Google will not penalize for that), but the best way to avoid duplicate content is to write new (original) answers for each page.

Should it be one page, or is it better to set up a multi-page knowledge base?

Depending on how much you have to say, either way is good.

Takeaways

Your FAQ page is an important step in the buying journey and a good organic search asset that can both bring and convert traffic.

To find answers to cover on your FAQ page, read our niche question research guide.

Create concise, factual answers that will provide immediate help or guidelines. Videos and animated GIFs always make the FAQ section more helpful.

Link from your FAQ page to accommodate different user intents and help your site users continue their journey through the site.

Structure your FAQ page in a meaningful way to give site users some clues as to what is covered.

Monitor your site user journeys through your FAQ page closely to improve and expand it.

Have more tips for optimizing your FAQ? Let me know in the comments section.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[gamebazu]

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty

The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.

One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.

Why create an FAQ page?

Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.

Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.

Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users will encourage them to put more trust into your brand. As always, if your site users trust your brand, so will Google.

Create a more effective sales funnel by including your business’s competitive advantages: What makes you better than your competitors?

Improve your site internal linking (meaningfully).

Capture more search visibility opportunities.

Feeling convinced? Then let’s move on from whys to hows.

Where to find questions to answer

I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.

In addition, your customer support team is your most important resource. You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and expand your list where necessary.

Answers should be CCF (clear, concise, and factual)

(I have just made up this abbreviation, but it does a good job getting my point across.)

A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.

If you have more to say:

Write a standalone article explaining the process

Add a video

Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube, as well as through Google’s video carousels.

And if video marketing seems too intimidating to you, there are quite a few tools that allow you to create videos on a budget without investing in expensive software (and training) or external services. I list some of those tools here.

Another video creation tool I discovered recently is called Renderforest. It offers some powerful explainer video templates that are perfect for answering questions.

Other ways to make answers shorter are:

Add intructural GIFs (I listed a few GIF creation tools here).

Create downloadable flowcharts and checklists (there are lots of online tools to put those together).

Overall, visuals have long been proven to improve engagement and make things easier to understand and remember, so why not use them on your FAQ page?

FAQ schema — use it!

Google loves featuring clear answers (which is also why creating a solid FAQ page is such a good idea). In fact, Google loves answers so much that there’s a separate schema type specifically for this content format: FAQPage schema.

By all means, use it. For Wordpress users, there’s a Wordpress plugin that helps markup content with FAQ schema.

It makes your FAQ page easier to understand for Google, and it helps your page stand out in search:

Quick tip: If you include an internal link inside your answer, it will populate in search results, too. More links in organic SERPs!

Internal linking: Use your FAQ as a sitemap

More links from your organic listing in search isn’t the only reason to link from your FAQ page. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel. This is why adding internal links is key to ensuring that customer journey is continued.

But don’t think about these links from an SEO standpoint only. It’s not as important to create keyword-optimized link text here (although it’s still not a terrible idea — when it makes sense). The more important factor to think about here is user intent.

What is your site user likely to do next when they’re searching for a particular question?

If they have a question about your shipping costs, they’re probably close to buying, but need to know more about the final price. This is where you can brag about your awesome shipping partners and link straight to the product page (or list), as well as to the cart for them to complete the payment.

If they are asking how long shipping usually takes, they’re likely to be your current customer, so linking to your shipping info page would be more helpful.

Monitoring your FAQ page and user paths through it will give you more ideas on how to set up each answer better. More on this below.

If you need some inspiration on proper in-FAQ linking, check out Shopify, which does a pretty awesome job on matching various user intents via internal linking:

Structure is everything

There are web users who search and then there are those who browse.

Your FAQ page should accommodate both.

This means:

There should be search field suggestions to guide the user through the site effectively.

There should be clear categories (as subheads) for the page visitors to browse through and get a good idea of what your site does at a glance. This will help people who are still at the research phase make a buying decision faster.

PayPal accomplishes both of these in a very nice way:

To determine the best structure for the FAQ page, try Text Optimizer, which uses semantic analysis to come up with related questions. It makes catching some common keyword and question patterns easier:

When you have your FAQ content structure set up, create anchor links to allow users to quickly jump to the section they feel like browsing more. To see this on-page navigation in action, head to the Adobe FAQ page:

Here’s a quick tutorial on how to set up this kind of navigation.

Making your FAQ page work: integrate, analyze, monitor

A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. This makes monitoring the page closely a very essential task.

Here are a few ways to accomplish it:

1. Monitor in-FAQ search

If your site runs on Wordpress, there’s a variety of FAQ plugins (including this one) that come with advanced search functionality. The feature reports on:

Most popular searches, showing which product features or site sections cause the most confusion (these may signal some usability issues).

Empty searches, showing which users’ questions triggered no answers in your FAQ (these should go straight to your content team).

If you’re going with a no-plugin, custom solution, make sure to use Google Analytics to set up your in-FAQ search, which will allow you to monitor your site users’ searching patterns.

2. Track user paths through your FAQ page

Which pages (or off-site channels) tend to bring people to your FAQ page, and where do they usually go from there? These paths are important in understanding the role of the FAQ page in your sales funnel.

To track any page effectiveness in sending conversions, I tend to use Finteza, which allows you to create an unlimited number (unless I haven’t hit the limit yet) of sales funnels to monitor and compare different user paths through your site:

3. Monitor “People Also Ask” rankings

You’re most likely going to monitor this page traffic and its rankings anyway, but there’s one more thing to add here: “People Also Ask” positions.

As this page focuses on covering customers’ questions, Google’s “People Also Ask” positions are pretty indicative as to whether or not you’re doing a good job. SE Ranking is the only tool I’m aware of that can help you with that. It keeps track of most of Google’s search elements and reports your progress:

If you do things right, you’re likely to see your PPA positions growing.

4. Monitor customer feedback

Finally, collecting user feedback on every answer in your FAQ will help you create more helpful answers. Again, most pre-build FAQ solutions come with this option, but there are standalone plugins for it as well (like this one).

FAQ FAQs

There are a few common questions about building an FAQ page that keep floating the web (as well as Moz’s community forums). Let’s quickly address them here:

Is an FAQ section still a good idea?

Yes, by all means, but only if you take it seriously.

Should I employ “collapsible” answers to save space?

I don’t have any issues with this set-up (many brands choose to go this way), but SEOs believe that content hidden behind tabs or clicks holds less value than immediately-visible content.

Can I re-use select answers on other pages where these questions-and-answers make sense? Is this duplicate content?

It isn’t a “problematic” duplicate content issue (meaning Google will not penalize for that), but the best way to avoid duplicate content is to write new (original) answers for each page.

Should it be one page, or is it better to set up a multi-page knowledge base?

Depending on how much you have to say, either way is good.

Takeaways

Your FAQ page is an important step in the buying journey and a good organic search asset that can both bring and convert traffic.

To find answers to cover on your FAQ page, read our niche question research guide.

Create concise, factual answers that will provide immediate help or guidelines. Videos and animated GIFs always make the FAQ section more helpful.

Link from your FAQ page to accommodate different user intents and help your site users continue their journey through the site.

Structure your FAQ page in a meaningful way to give site users some clues as to what is covered.

Monitor your site user journeys through your FAQ page closely to improve and expand it.

Have more tips for optimizing your FAQ? Let me know in the comments section.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/30WqkkN

[kjt-lawyers]

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty

The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.

One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.

Why create an FAQ page?

Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.

Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.

Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users will encourage them to put more trust into your brand. As always, if your site users trust your brand, so will Google.

Create a more effective sales funnel by including your business’s competitive advantages: What makes you better than your competitors?

Improve your site internal linking (meaningfully).

Capture more search visibility opportunities.

Feeling convinced? Then let’s move on from whys to hows.

Where to find questions to answer

I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.

In addition, your customer support team is your most important resource. You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and expand your list where necessary.

Answers should be CCF (clear, concise, and factual)

(I have just made up this abbreviation, but it does a good job getting my point across.)

A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.

If you have more to say:

Write a standalone article explaining the process

Add a video

Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube, as well as through Google’s video carousels.

And if video marketing seems too intimidating to you, there are quite a few tools that allow you to create videos on a budget without investing in expensive software (and training) or external services. I list some of those tools here.

Another video creation tool I discovered recently is called Renderforest. It offers some powerful explainer video templates that are perfect for answering questions.

Other ways to make answers shorter are:

Add intructural GIFs (I listed a few GIF creation tools here).

Create downloadable flowcharts and checklists (there are lots of online tools to put those together).

Overall, visuals have long been proven to improve engagement and make things easier to understand and remember, so why not use them on your FAQ page?

FAQ schema — use it!

Google loves featuring clear answers (which is also why creating a solid FAQ page is such a good idea). In fact, Google loves answers so much that there’s a separate schema type specifically for this content format: FAQPage schema.

By all means, use it. For Wordpress users, there’s a Wordpress plugin that helps markup content with FAQ schema.

It makes your FAQ page easier to understand for Google, and it helps your page stand out in search:

Quick tip: If you include an internal link inside your answer, it will populate in search results, too. More links in organic SERPs!

Internal linking: Use your FAQ as a sitemap

More links from your organic listing in search isn’t the only reason to link from your FAQ page. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel. This is why adding internal links is key to ensuring that customer journey is continued.

But don’t think about these links from an SEO standpoint only. It’s not as important to create keyword-optimized link text here (although it’s still not a terrible idea — when it makes sense). The more important factor to think about here is user intent.

What is your site user likely to do next when they’re searching for a particular question?

If they have a question about your shipping costs, they’re probably close to buying, but need to know more about the final price. This is where you can brag about your awesome shipping partners and link straight to the product page (or list), as well as to the cart for them to complete the payment.

If they are asking how long shipping usually takes, they’re likely to be your current customer, so linking to your shipping info page would be more helpful.

Monitoring your FAQ page and user paths through it will give you more ideas on how to set up each answer better. More on this below.

If you need some inspiration on proper in-FAQ linking, check out Shopify, which does a pretty awesome job on matching various user intents via internal linking:

Structure is everything

There are web users who search and then there are those who browse.

Your FAQ page should accommodate both.

This means:

There should be search field suggestions to guide the user through the site effectively.

There should be clear categories (as subheads) for the page visitors to browse through and get a good idea of what your site does at a glance. This will help people who are still at the research phase make a buying decision faster.

PayPal accomplishes both of these in a very nice way:

To determine the best structure for the FAQ page, try Text Optimizer, which uses semantic analysis to come up with related questions. It makes catching some common keyword and question patterns easier:

When you have your FAQ content structure set up, create anchor links to allow users to quickly jump to the section they feel like browsing more. To see this on-page navigation in action, head to the Adobe FAQ page:

Here’s a quick tutorial on how to set up this kind of navigation.

Making your FAQ page work: integrate, analyze, monitor

A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. This makes monitoring the page closely a very essential task.

Here are a few ways to accomplish it:

1. Monitor in-FAQ search

If your site runs on Wordpress, there’s a variety of FAQ plugins (including this one) that come with advanced search functionality. The feature reports on:

Most popular searches, showing which product features or site sections cause the most confusion (these may signal some usability issues).

Empty searches, showing which users’ questions triggered no answers in your FAQ (these should go straight to your content team).

If you’re going with a no-plugin, custom solution, make sure to use Google Analytics to set up your in-FAQ search, which will allow you to monitor your site users’ searching patterns.

2. Track user paths through your FAQ page

Which pages (or off-site channels) tend to bring people to your FAQ page, and where do they usually go from there? These paths are important in understanding the role of the FAQ page in your sales funnel.

To track any page effectiveness in sending conversions, I tend to use Finteza, which allows you to create an unlimited number (unless I haven’t hit the limit yet) of sales funnels to monitor and compare different user paths through your site:

3. Monitor “People Also Ask” rankings

You’re most likely going to monitor this page traffic and its rankings anyway, but there’s one more thing to add here: “People Also Ask” positions.

As this page focuses on covering customers’ questions, Google’s “People Also Ask” positions are pretty indicative as to whether or not you’re doing a good job. SE Ranking is the only tool I’m aware of that can help you with that. It keeps track of most of Google’s search elements and reports your progress:

If you do things right, you’re likely to see your PPA positions growing.

4. Monitor customer feedback

Finally, collecting user feedback on every answer in your FAQ will help you create more helpful answers. Again, most pre-build FAQ solutions come with this option, but there are standalone plugins for it as well (like this one).

FAQ FAQs

There are a few common questions about building an FAQ page that keep floating the web (as well as Moz’s community forums). Let’s quickly address them here:

Is an FAQ section still a good idea?

Yes, by all means, but only if you take it seriously.

Should I employ “collapsible” answers to save space?

I don’t have any issues with this set-up (many brands choose to go this way), but SEOs believe that content hidden behind tabs or clicks holds less value than immediately-visible content.

Can I re-use select answers on other pages where these questions-and-answers make sense? Is this duplicate content?

It isn’t a “problematic” duplicate content issue (meaning Google will not penalize for that), but the best way to avoid duplicate content is to write new (original) answers for each page.

Should it be one page, or is it better to set up a multi-page knowledge base?

Depending on how much you have to say, either way is good.

Takeaways

Your FAQ page is an important step in the buying journey and a good organic search asset that can both bring and convert traffic.

To find answers to cover on your FAQ page, read our niche question research guide.

Create concise, factual answers that will provide immediate help or guidelines. Videos and animated GIFs always make the FAQ section more helpful.

Link from your FAQ page to accommodate different user intents and help your site users continue their journey through the site.

Structure your FAQ page in a meaningful way to give site users some clues as to what is covered.

Monitor your site user journeys through your FAQ page closely to improve and expand it.

Have more tips for optimizing your FAQ? Let me know in the comments section.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!