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digitalorix · 2 years ago

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Video SEO: Optimizing Your Videos for Higher Rankings and Views

Welcome to our blog, where we explore the world of video SEO and its pivotal role in enhancing the visibility and performance of your video content. At Digital Orix, the Best SEO Company in Jaipur, we've been assisting businesses in optimizing their online presence and generating more sales since 2018. Video content has become a dominant force in the digital landscape, and optimizing your videos for search engines is essential to maximize their impact.

Video SEO, or video search engine optimization, involves strategies and techniques to ensure that your videos not only appear in search results but also rank well and attract more views. Let's dive into the world of video SEO and how it can boost your video content's visibility and reach:

**1. Why Video SEO Matters:

Search Engine Dominance:

Videos often appear in search results, and by optimizing them, you can increase your chances of getting noticed.

High Engagement:

Video content is highly engaging and can lead to longer on-page engagement, a factor search engines value.

**2. Keyword Research:

Video Keywords:

Identify relevant video keywords that reflect the content of your video. Tools like Google's Keyword Planner can help.

Long-Tail Keywords:

Target long-tail keywords that are specific and have lower competition.

**3. Optimizing Video Content:

Video Title:

Craft a compelling and keyword-rich title for your video. Make it clear what viewers can expect.

Video Description:

Write a detailed video description that includes relevant keywords and provides context for your video.

**4. Transcriptions and Closed Captions:

Transcripts:

Create transcripts for your videos and include them in the video description. This not only helps with SEO but also makes your content more accessible.

Closed Captions:

Use closed captions to make your videos accessible to a wider audience, including those with hearing impairments.

**5. Custom Thumbnails:

Eye-Catching Thumbnails:

Design custom thumbnails that are eye-catching and relevant to your video content. They should entice viewers to click.

Thumbnail File Name:

Name your thumbnail file using descriptive keywords rather than generic names.

**6. Optimizing Video Files:

File Formats:

Use popular video formats like .mp4 for better compatibility and faster loading times.

Video Compression:

Compress your videos to ensure they load quickly without compromising quality.

**7. Video Hosting and Embedding:

YouTube:

Consider hosting your videos on YouTube, as it's a search engine itself and can help your content reach a wider audience.

Embedding:

Embed videos on your website or blog to increase the time viewers spend on your site, which can positively impact your SEO.

**8. Promoting Your Videos:

Social Media Sharing:

Share your videos on social media platforms to increase views and engagement.

Email Marketing:

Promote your videos through email campaigns to reach your subscribers.

**9. Measuring Success:

Analytics:

Use video analytics to track metrics like views, watch time, click-through rates, and viewer demographics.

A/B Testing:

Experiment with different video elements and strategies to see what works best for your audience.

Video SEO is a powerful way to enhance the visibility and performance of your video content in search engines and attract a larger audience. As a digital marketing company in Jaipur, we understand that video SEO is a valuable component of a comprehensive digital marketing strategy.

Partner with Digital Orix, the Best SEO Company in Jaipur, to optimize your video content for better rankings and views. With our expertise, you can harness the full potential of video SEO to reach and engage your target audience effectively.

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digitalorixagency · 2 years ago

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Understanding User Intent: How to Align Content with Searcher’s Needs

Understanding User Intent: How to Align Content with Searcher’s Needs with Digital Orix, the Best SEO Company in Jaipur

In the ever-evolving world of digital marketing, one concept has emerged as a guiding principle for success: user intent. As the Best SEO Company in Jaipur, Digital Orix has been assisting businesses in improving their online visibility and generating more sales since 2018. In this blog, we’ll delve into the critical concept of user intent and how aligning your content with the searcher’s needs can significantly impact your digital marketing efforts.

Deciphering User Intent

User intent, also known as search intent, refers to the underlying reason behind a user’s online search query. Understanding why someone is searching is key to providing them with relevant and valuable content. There are generally four primary types of user intent:

Informational Intent: Users seek information or answers to questions. They may want to know about a specific topic, find instructions, or explore a concept.

Navigational Intent: Users are looking for a particular website or webpage. They have a destination in mind and are using a search engine to reach it.

Commercial Intent: Users are in the consideration phase of the buying journey. They’re researching products or services and may be comparing options or reading reviews.

Transactional Intent: Users intend to make a purchase or take a specific action, such as signing up for a newsletter or filling out a contact form.

The Importance of Aligning Content with User Intent

Creating content that aligns with user intent is essential for several reasons:

Improved User Experience: When users find content that matches their intent, they’re more likely to have a positive experience on your website, leading to longer visits and increased engagement.

Higher Rankings: Search engines aim to provide the most relevant results to users. When your content aligns with user intent, search engines are more likely to rank your pages higher in search results.

Increased Conversion Rates: Content that resonates with user intent can lead to higher conversion rates because it addresses users’ specific needs and motivations.

Strategies to Align Content with User Intent

Keyword Research: Conduct thorough keyword research to understand the language and phrases users use when searching with specific intent. Tools like Google Keyword Planner can help.

Content Segmentation: Organize your website’s content into sections that cater to different user intents. For example, have separate sections for informational, product/service, and transactional content.

Use Clear Headings: Clearly label sections and use descriptive headings to guide users to the content that aligns with their intent.

Optimize Meta Tags: Craft compelling meta titles and descriptions that provide a glimpse of what users can expect when clicking on your content.

Create Comprehensive Content: For informational queries, provide comprehensive, well-researched content that answers common questions and addresses related topics.

CTAs and Pathways: Direct users toward the next steps they should take, whether it’s signing up, exploring products, or contacting your business.

Digital Orix’s Approach to User Intent Optimization

As the Best SEO Company in Jaipur, Digital Orix employs a strategic approach to aligning content with user intent:

User Intent Analysis: We analyze the intent behind relevant keywords and queries to develop content strategies that meet user needs.

Content Optimization: We optimize your existing content and create new content that aligns with user intent, improving your website’s relevance in search results.

Monitoring and Adaptation: We continually monitor user behavior and search trends to adapt your content strategy for evolving user intent.

Conclusion

Understanding and aligning your content with user intent is the cornerstone of successful digital marketing. With the expertise of Digital Orix, the Best SEO Company in Jaipur, you can create content that resonates with your target audience, improves user experience, and drives meaningful results for your business. Contact us today to explore how user intent optimization can enhance your online visibility and generate more sales in the dynamic world of digital marketing.

#seo services #seo company #digital marketing #best digital marketing agency in jaipur #digitalmarketing #seo marketing

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techsyn · 2 years ago

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What are the latest changes in Google AdWords campaign structure?

At TechSyn, we stay abreast of the latest developments in Google Ads, including changes in campaign structure. As of my last knowledge update in September 2021, here are some notable changes:

Google Ads Rebranding to Google Ads: In 2018, Google AdWords was rebranded as Google Ads to encompass a broader range of advertising options beyond traditional search ads.

Campaign Types Simplification: Google introduced campaign types that align with advertising goals, such as Search, Display, Video, Shopping, and App campaigns. Each type caters to specific objectives.

Smart Campaigns: Smart Campaigns were introduced for small businesses looking for a simplified way to advertise. They use automated solutions to optimize campaigns for better results.

Responsive Search Ads: TechSyn utilizes Responsive Search Ads, allowing you to provide multiple headlines and descriptions. Google’s algorithms then dynamically test different combinations to find the most effective ad.

Local Campaigns: For brick-and-mortar businesses, Local Campaigns were introduced to drive store visits and actions. These campaigns are optimized for location-based searches.

Advanced Bid Strategies: Google Ads introduced more advanced bid strategies like Target CPA, Target ROAS, and Maximize Conversions. These allow advertisers to optimize for specific performance metrics.

Performance Planner: TechSyn recommends the Performance Planner tool, which helps estimate how changes to your campaigns’ budgets can impact performance.

Ad Group Level Tracking: Google Ads now allows tracking at the ad group level in addition to campaign level. This provides more granular insights into ad performance.

Expanded Audiences: Audience targeting options were expanded, including in-market audiences, affinity audiences, and custom intent audiences for Display and YouTube campaigns.

Keyword Match Types Simplification: Google introduced changes to keyword match types, moving towards a more simplified approach with three main match types: Broad Match, Phrase Match, and Exact Match.

Responsive Display Ads: Responsive Display Ads allow TechSyn to upload different assets (images, headlines, descriptions), and Google’s machine learning optimizes combinations for better performance.

Video Action Campaigns: Video Action Campaigns were introduced for YouTube, enabling advertisers to drive specific actions like clicks or conversions directly from video ads.

Conversion Tracking Changes: Google Ads enhanced its conversion tracking, providing more detailed insights into different types of conversions and their attribution.

Please note that the digital advertising landscape evolves rapidly, and there might have been further changes since my last update. For the most current information, TechSyn recommends staying updated with Google Ads’ official announcements and leveraging expert guidance for effective campaign management. Techsyn.

Techsyn Digital Marketing Agency Dubai

#digital ads #technology #tumblr milestone #digitalmarketingagency #techsyn #local seo #digitalmarketing #digital marketing #tech #marketingagency

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shahed999 · 2 years ago

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#keywords #seo #kewordresearch #keyword paner #best keyword service #seo optimize keword

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product-basel-ife-99 · 4 years ago

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What is the most important factor in Google ranking?

There is an extremely long list of all the factors that influence your Google Search Engine ranking. Google even has its own search quality evaluation guidelines, which are frequently updated and well worth a look. However, with such a large list, it can be difficult to keep track of your tactics and know what to look for in order to improve your ranking. So, among the hundreds of factors, here are the main ones I would exclude that require more attention:

Page quality

Google itself indicates the most important page quality factors. How can you tell if your website has the potential to be highly rated?

The Purpose of the Page -Google is concerned with the expansion of the internet and the benefits of the websites that exist on it. Sharing information that could even be personal or social, sharing any forms of media, files, and software to download, sharing original opinion or point of view, entertaining, selling in-demand products or services, and allowing discussions are all common and beneficial page purposes. Google favors helpful pages, while those that have the potential to spread hatred, cause harm, or misinform users are given the lowest rating.

E-A-T or Expertise, Authoritativeness, Trustworthiness — one of the most significant features of all useful pages It comprises the content creator’s knowledge, authority, and reliability, as well as the website itself. The level of knowledge is determined by the topic of the page.

Main Content Quality and Amount -depending on whether it’s accurate, entertaining, or easy to use. Test the website’s features and operation in addition to the content. To generate this sort of material, you’ll need a lot of time, effort, experience, and talent. The amount of material on a page is also determined by the page’s purpose.

Website Information and information about who is responsible for the main content — Users should be able to rely on high-quality sites since they provide clear and thorough information about a particular website.

Website Reputation and reputation of who is responsible for the main content — Websites that are highly rated by well-trusted review websites, such as Google reviews, will rank higher in Google.

Website security

Google is ecstatic if your website is HTTPS-enabled; it even displays a padlock in Chrome to signify that your page is safe. Not only is it useful for the padlock, but HTTPS also includes SSL, which provides a secure connection between the website and the browser. This is a significant signal that might entice people to sign up for the website and even make a payment. Because HTTPS increases your credibility, it also helps you rank higher on Google Search Engine.

Another thing to note — from the beginning of July 2018, Google announced that Chrome will display a “not secure” warning on every website that doesn’t have SSL. It’s time to get one if you haven’t already!

Page speed

Another important Google ranking factor is your website speed. Starting from July 2018 the mobile page speed has also become a crucial thing for mobile search results as up to 70% of search comes from mobile phones. Google gives some tools to improve your page speed and lets you test your website on both — mobile and desktop — and find the main options for how to make it load faster.

For WordPress users I recommend checking out Hostinger tutorials on How to Improve SEO by Speeding up Your WordPress Site and The Ultimate WordPress Performance Guide For 2019. As it not only gives you a better ranking in the Google Search Engine but also improves your website’s user experience, the speed is worth working on.

SEO optimization

Well-optimized SEO will lead you to a better ranking on Google Search Engine. The main question is how to start with SEO? One of the best ways to optimize SEO is doing keyword research for your website. You will get to know what are the popular keywords, what people search for, and how many competitors you have. Then you will be able to decide what keywords are the best to use. Google has a Google Keyword Planner that I recommend using for keyword ideas and more insights.

Read the official article — https://bit.ly/3sR3YOq “link”

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semrushblog6617 · 5 years ago

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A Trip Back in Time: How People Talked About SEMrush 20 Years Ago

Frequently the directors of ecommerces and websites, on the whole, depart apart the meta description, not giving owing relevance or simply as they do not know what to jot down. This can be a massive mistake.

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To ensure that this does not happen, it is crucial to usually fill while in the meta description fields of each and every web page within an optimized way, being attentive to The principles, particularly if the page is about products.

With this write-up, We'll offer some tricks for developing a great meta description.

Meta tags or meta description are the traces Additional info of HTML code that summarize the site's written content for search engines like google. It is actually very little greater than a brief summary of the website or maybe a webpage of the positioning. In follow, the meta description is small text that seems together with the link after you do a look for on Google.

The meta description is among the Search engine optimization approaches to realize far more visits to the site. On the other hand, this tag is just for the person rather than for Google robots. It is critical mainly because it is a brief description of your written content of your page, whether it is written content or an item.

It serves to tell the user of what that web site is about prior to he clicks the url while in the search results. This contributes far more to Search engine marketing as it prevents men and women from getting into the site, not discovering whatever they anticipated and leaving promptly, growing the bounce amount.

For Google, escalating this fee signifies that your site is just not exciting to the public. For that reason, a non-relevant Web site isn't going to "deserve" to become perfectly-positioned.

Now that we understand the significance of meta description , we understand that it really should not be remaining blank. But why?

When Google reads the meta tag and almost nothing is published, your search engine will immediately acquire the item description or some other text/phrase inserted on that website page. Leaving to Google itself the choice in the text that will be shown in the effects. Using this method your web site will likely have description plans which can be far too extensive or as well short and without the need of desirable calls, lowering the user's probability of clicking on your site.

The majority of people question what to jot down while in the meta description. It is very simple, the basic tip is to use the primary search phrase over the website page and create a pretty call, which includes a get in touch with to motion to stimulate the press. They can vary a good deal in accordance with the phase, but they should entice the general public to click that link. For instance:

It ought to be a summary on the articles on the page or product for that person to know what it is about, it must also:

How to insert the meta description on Every web site may differ a good deal for every platform. For individuals who use WordPress, it is easier, as there are numerous plug-ins (for example Yoast) that help in filling while in the article alone. For other platforms, the idea will be to insert the tag by the code and when you don't know, question a programmer for help. In the internet site code the meta description has to be composed between the <> symbols, as in the instance under:

Like each individual site, the meta description have to also have a key phrase. It is very important in Search engine optimization in order that Google can understand what it is actually about and demonstrate the webpage to customers who searched for those words and phrases.

During the meta tag, it is vital to point out the person that your page has what they are searching for. The key phrase also appears in Daring in search engine results, drawing interest to clicks.

Investigation how your internet site's audience would hunt for your solutions or providers and come up with probable essential phrases to utilize. The perfect is to make search phrase investigate to research which of them are most applicable for your phase.

You will find 3 different types of keywords, prolonged, middle and shorter tail. The perfect should be to always try out to choose prolonged-tail words, as They can be a lot more specific, built up of 3 or maybe more text and usually tend to increase in look for positions.

Moreover, There's also several tools that assist us do this, and one of these is the Key word Planner, where we insert a specific word and it offers us other pertinent linked types. It stays to pick. A further would be SemRush, which enables the lookup quantity of keywords amid other pertinent data, for example evaluating the place of competitors.

Creating a meta description is just not as tough as It appears, just follow the rules and develop a excellent search phrase organizing. Great approaches to all!

The expression hyperlink here refers to the portal by using which people can easily navigate as a result of web pages around the World Wide Web. Hyperlinks, often known as basic 'hyperlinks' support users take a look at other Web content without having entering their URLs. If working with great and reputed Internet websites as inbound links, Google benefits it as optimistic Web optimization far too.

So far as linking setting up and search engines like Google are anxious, the connection is as simple as it receives. Search engines like google which include Google, Yahoo, Bing, and Safari, they crawl all these hyperlinks along with the interlinked Web content, and so they crawl each of the intra website inbound links and linked Web content and afterwards lastly establish the Website positioning friendliness of the backlink constructing scheme. You'll find many ways of website link setting up and so they all change in type and the level of trouble. But one thing all SEO industry experts will agree on is website link developing is undoubtedly the most demanding and sensitive A part of the whole SEO campaign. Search engine optimisation executives and gurus devote a huge period of time researching and knowing the ideas of website link making. This can be why if you can recognize the master the techniques of connection setting up, you can certainly conquer your Competitiveness in this digitized world.

Within the produce-up beneath, We are going to go over several of the most not known and not often used SEO connection setting up strategies that will enable you to accomplish your plans in 2018. Have a look:

USE HARO

For many who don't know, HARO is brief for 'Enable A Reporter Out'. HARO is essentially a free of Charge for reporters and journalists that helps them to search for resources for his or her items. HARO even aids the sources to acquire plenty of media coverage. As soon as you sign up for HARO, you should commence finding notifications in the form of e-mails thrice every day. These will be at 5.35 AM, twelve.35 PM, and five.35 PM ET 5 times every week, that is, from Monday to Friday. You have to continue to keep a keen eye on these requests about resources, reply with pitches that match your situation and wait for the answer. In the event that the reporter accepts the pitch, you may receive backlinks.

Co-author An Short article

This one particular is for many who comply with famed bloggers inside the running a blog sphere. FYI, you can in fact use these blogs towards your profit. Just Get in touch with any famed blogger in the sector within your concern and pitch in, to co-creator a publish-up. If you look at the specific situation talked about previously mentioned, it is useful for both of those. You can get the important backlink plus the blog site will get unique and new material.

Contest/ Scholarship Marketing campaign

This is the Exclusive one. Scholarship strategies are connection making procedures which provide possibilities to get backlinks from reputed websites, an incredibly educated and outlined audience, and beneficial contact details. Not to forget the stupendous outreach you will get. Stick to these straightforward steps:

Change Mentions To Backlinks

Use this connection constructing system if you find yourself well-liked adequate. The matter you need to do is try to find unlinked mentions concerning your small business and the business enterprise Web page online and after that send a request into the site owners to connection Individuals abovementioned unlinked mentions for the appropriate URL.

The method may well audio simple but it is not. To start with, you should get yourself a keep on the unlinked mentions of your organization/brand name on-line. This can be performed by using search engines like google like Google, Bing, or Safari, or you can find hold of paid equipment like SEMrush or ahrefs. Subsequent this, you need to discover the site owners and mail them e-mail regarding the unlinked mentions.

Situation Scientific tests/ Exploration Studies

Have you ever heard of website link baits? Perfectly, Otherwise then it is actually high time you have. Study reviews on the net are very good kinds of website link baits. SEO authorities all over the world would concur that when it comes down to generating hyperlink baits, exploration works and stories are extremely powerful. Situation studies and investigate experiences are Specifically more effective a slink baits In case you have used a considerable length of time with your anxious industry and have some kind of rapport. Having said that, For anyone who is new on the business in issue, you may often depend on a associate who may have certainly used lots of time in that industry and enjoys level of popularity.

Sponsor/ Host Gatherings

Simply host or maybe sponsor activities within your business to acquire backlinks. How? Here's how. Just give it some thought. Web hosting or sponsoring situations won't only let you gather pertinent one-way links in that geography but additionally assist you get keep of neighborhood citations and establish a enormous community for your small business. For illustration, you can host an celebration for numerous holidays or cultural occasions to actually put on your own on the market and get community and community recognition. This could, subsequently, assist you receive the backlinks you desire.

Offer Testimonials

Recommendations could possibly be The very last thing inside your mind when you believe of link setting up methods or very easy to get nonetheless efficient backlinks, proper? But to consider it, recommendations are a great way to get backlinks and It might be a shame should you skipped this method of receiving backlinks for your web site. The trick is always to approach providers and types with the thought of 'give and just take'. While pitching in with the expected testimonies for your company, create testimonials for them as well. This way, equally the parties are inside a win-acquire problem.

Nevertheless, consider never to approach giants like Microsoft or Apple. The issue with big manufacturers is always that they typically tend not to need backlink setting up method like these any more.

Hope this info assists you in effective and productive connection creating.

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speedbacklinks-blog · 5 years ago

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How To Rank A New Site On Google In 2020

How to rank a new site on Google in 2020:

Have you opened an online business? A website? A blog? But you got no idea how to rank a new site on google in 2020, maybe in the future years as well?

Let’s fix this issue by going from the beginning! We will be demonstrating to you that everything is possible with the right mindset and experience.

How To Rank A New Site On Google In 2020- Steps

Step 1: Let’s Initiate The Keywords Reserch!

We have talked about the keyword difficulty and how to take advantage of it in the other article: HERE

Keywords research is the pillar of the SEO; you have to identify the most suitable keywords for the page you want to rank in the SERPs. Let’s begin with the next question: What is your business about?

Is it about “dog training”? Then the keywords you should research for need to be related to the “dog training”; E.g: Dog Training Tips, Dog training near me – these are the kind of keywords you should go for (Related to the business). Of course, do your research before trying to rank a page for a specific keyword.

A thing to keep in mind; Don’t pick all the keywords ideas or just related! When you are doing keywords research, you want to go deep into the topic.

Well, isn’t this a lucky era? When we got a bunch of tools at our disposal! We got Free Tools, Paid tools, Freemium tools(With a free version but restricted and a monthly subscription).

Tools to do keywords research with:

Ahrefs

Moz

Ubersuggest by Nail Patel.

SEMrush

Google Keyword Planner (Free)

Step 2: Optimizing The Site Pages For The Keywords Research We Just Did

After picking the keywords you want to rank for, more than enough volume in the search, and not insanely competitive, we move to the headings!

1. Correct The Headings

The headings are essential when it comes to ranking; they provide an arrangement for your content and benefit both Google and the reader.

Establish the situation to have only one H1 heading and coordinate the rest of your content using H2, H3, H4, H5, H6.

Include the dominant keywords in the H1 tag and assure that all the other headings are having tags related to the dominant one.

2. Include The Keywords In The Page Url(S)

Personalize the Url(s) of your pages to make them easy to read and correspond to the page content! The reason you are going to insert them in the Url(s) is that we are looking to define our content.

3. Type In Keywords Within The Page Content

Assure that your page has enough keywords within it that are related, significant, easy to read. It’s crucial that you introduce a few times the keyword in the text.

Let’s not exaggerate, in any case! Adding the keyword too many times within the content will result in “stuffing,” which isn’t exactly Google’s favourite and this is not the way how to rank a new site.

A decent choice would be to drop in the keyword within the first two paragraphs, so Google and the readers would realize what the content is about and where’s pointing.

Another trick would be; Always type more than 800 words, make sure the quality isn’t second hand(Unreadable), or just generated by a tool. In that case, your chances of ranking higher are getting lower!

3. Use The Power Of The Clickbait Within The Tags And Meta Descriptions

Yes, you’ve read, right! Clickbait is the best way of attracting more visitors to your website. Its job is to attract as many visitors as possible and win them over. You came here to read because you were attracted, right? That’s my point!

Google loves CTR(Click-Through-Rate). That’s the reason we are using the clickbait. To attract as many people as we can and get those sweet clicks!

The best way is to place the keyword at the beginning of the title, so it comes out more related. Assure that it isn’t longer than 60 characters, so the people would get to see the whole of it.

Meta descriptions are not that crucial in this matter, though they help the title and make a combination, which results in more clicks, more love from Google. Define what the page is about, insert the keyword within the meta description, and write a good reason why people should access your page.

4. Let’s Not Forget The Image Alt Texts

Now, for your understanding, Google’s crawlers can’t read the images – that’s where we come in to help it! Writing the alt text of our pictures, helps the search engines crawl them correctly and assure that they are readable. You shouldn’t type in random text though, keep it related to the content!

Insert the keyword in the title and alt text of your images as much as possible! That only helps google to see our content relevant, and if it works, Google will rank you higher and quicker.

Let’s move forward and discover more about how to rank a new site on google in 2020.

Step 3: The Crucial Point 50% Of The People Miss – High Speed And Performance

Since 2018, when the page/site speed was confirmed by Google to be a considerable element in the ranking, people started to ignore it. DON’T DO THAT!

The loading speed is a crucial aspect of our experience while visiting a website. Nobody likes visiting a site that has a load time of 20 seconds, to be honest, that’s perfectly true.

You can use more tools to determine your website performance and speed. Here is a short list:

Pingdom Tools

GtMetrix

Page speed insight tool (by Google)

The results will be based on an approximate deduction (no tool is perfect) though that doesn’t mean you should ignore it. Most of them have an accuracy of 90%, especially the three mentioned above.

Another tip you could use regarding how to rank a new site on google in 2020 is:

A Mobile-Friendly Website – Elemental In How To Rank A New Site On Google In 2020

Oh, yeah! In 2020, more than 55% of the traffic comes from mobile! Google announced the mobile indexing back in July 2019 – meaning Google will take advantage of your website for ranking on mobiles as well.

You can easily test if your site is mobile-friendly or not: Click here

After you found out the answer, take in consideration the steps of fixing all the issues if the results are negative.

Secure Your Website Using HTTPS

Of course, Google hasn’t forgotten the security. Either you are having an online shop, blog, etc, It’s a must that you secure and encrypt the site using HTTPS.

Google Search Console – The Importance Of Having It Linked With Your Website

New or not to SEO, you have probably heard of the GSC(Google Search Console). This is another crucial factor you should take in consideration. GSC will help Google crawl your site and index it way faster.

It can also be used to track the traffic data, check site performance, solve internal errors.

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Time For The Link-Building! Backlinks Are More Than Crucial

Now, as you already know, having high-quality backlinks pointing to your site will always make the difference. You can do all the previous steps, without backlinks, ranking for a more competitive keyword will be 50x times more difficult.

When it comes to Backlinks, you can always give us a try: Buy High-Quality Backlinks now!

How To Rank A New Site On Google In 2020 Is More Time Consuming Than Ever Before, Though It’s Worth It! The Outcome Can Exceed Your Expectations.

How long does it take? Well, it’s everything depending on Google – Might take 1 month, might take 2. Don’t forget that without backlinks, might take even up to 5-6 months. We recommend you start making a plan!

The studies have shown that if you’re just starting a new website, might take up to 3-4 months to see the first results, and organic traffic.

Everything is a long term strategy, it takes time, money, resources and a lot of work. Now, we are ready to rank a website way faster than the studies show. The questions is; will it be yours?

In this guide, we have learned how to rank a new site on google in 2020, how long it might take, steps you got to consider, how vital the link building is, and that you shouldn’t joke around with Google.

Guide offered by speedbacklinks.com

Useful links: https://speedbacklinks.com/how-to-rank-a-new-site-on-google-in-2020/

Buy High-Quality Backlinks: https://speedbacklinks.com/high-quality-link-building/

#how to rank a new site on google in 2020 #how to rank a new site #high quality link building #backlinks #speedbacklinks #speedbacklinks.com

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joshuafinleycom · 5 years ago

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A COMPREHENSIVE GUIDE TO CBD ADVERTISING

by Richard Fong | 16 Apr 2019 | Blog, Cannabis Advertising | 0 comments

Whether you’re just starting your CBD business, or you’ve already launched, you may be concerned about the legal issues surrounding this burgeoning industry.

First off, know that you’re not alone. Market researchers believe the CBD (cannabidiol) industry will grow to $22 billion by 2022, having already rocketed up to $591 million in 2018. For reference, this industry was virtually non-existent just a few short years ago.

CBD is legal to sell at the federal level as long as it meets certain requirements — it must be derived from hemp, not marijuana, for example. But advertising your CBD products is much trickier.

While you have little chance of getting into any kind of legal trouble by advertising CBD products, you may have a hard time finding platforms (social media, publications, etc.) that will support your ads. That’s because the platforms themselves are concerned about the legal implications of CBD advertising. They are held responsible for their content, so they take all the risk in posting such ads.

Likely, your CBD advertising won’t give you the same results as ads placed by businesses in more mainstream industries. That’s why you should also back up your paid ads with a comprehensive inbound marketing campaign.

This guide will give you the details on how to navigate this landscape.

https://www.readygreen.com/cbd-marketing

FOLLOWING STATE AND FEDERAL CBD LAWS

CBD is still in a legal gray area. At the time of this writing, 47 states allow the sale of CBD products in some form, but they have a strict definition of what CBD is and which products must be labeled a drug.

You can see a state-by-state chart of the country’s various cannabis programs on the National Conference of State Legislatures website, including the names of laws that may affect you. For example, here’s the listing for California:

(Source: NCSL)

Most important is the distinction between CBD derived from hemp and CBD derived from marijuana. Because hemp presents only trace amounts of the psychoactive chemical Tetrahydrocannabinol (THC), it is considered legal in most circumstances. Marijuana, made from the leaves and flowers of the cannabis plant, is still classified as a drug and isn’t legal in every state (yet).

States and the federal government generally regulate cannabis products based on their quantity of THC. Legal hemp products, including CBD, must have no more than 0.3% of THC present to be considered legal, although this percentage may be lower in some states.

Additionally, the FDA has heightened its concern about CBD products due to the number of erroneous claims made by some producers implying that CBD products have distinct medical benefits. At present, many of the medical benefits of CBD oils, salves, and other products have not been scientifically proven, at least not to the point where they are accepted by the federal government.

At the time of this writing, there is only one drug comprised of an active ingredient derived from marijuana to treat illnesses. Epidiolex (cannabidiol) is an oral solution used to treat epilepsy. Dronabinol, a synthetic cannabinoid, is used to treat nausea and vomiting, but it is man-made and not actually a cannabis derivative.

Even if you believe your products do have medical benefits, do not make medical claims in your advertising. Use generalized claims or testimonials, and back up any claims with evidence from reliable sources.

CBD ADVERTISING ON SOCIAL MEDIA

Since you’ll be selling your CBD products mostly to consumers, it’s natural for you to want to advertise on social media.

Facebook alone has 2.5 billion people using at least one of its apps, and platforms like Twitter and Instagram are still immensely popular.

Unfortunately, all the major platforms have policies that ban the advertisement of cannabis products, including CBD products. There are a few things you can try to get around these policies. But, for the most part, you won’t be able to deploy ads for CBD products.

Here’s how the three major platforms, including Facebook, Twitter, Snapchat, and Instagram, approach CBD.

FACEBOOK CBD ADVERTISING

Facebook forbids advertisements that depict drugs and drug-related products, including CBD. Pipes and other paraphernalia are also included in their ban.

This, however, does not mean you are barred from advertising on Facebook just because you are a CBD company (although you may have trouble if CBD is in your brand name or you use cannabis imagery in your logo). Facebook’s policies apply only to the content of your ads.

If you can get creative with your ads, you may be able to get your ads accepted. For example, depictions of people on your team, acceptable stock photography, and language that doesn’t imply that you sell CBD products may all be accepted by Facebook.

Here’s an example of something that might work:

(Source: Living With Pain on Facebook)

Nonetheless, your ads may not be very effective if you can’t advertise the very product you sell.

Keep in mind that these policies only apply to Facebook’s ads. You should have no problem creating a business page and posting organically to the platform — just stay aware of their policies regarding user content.

TWITTER CBD ADVERTISING

Twitter also has strict rules regarding its advertisements. For example, the platform does not allow the following in any of its ads:

Drug dispensaries

Depictions of hard drug use

Accessories associated with drug use (paraphernalia)

Illegal drugs

Herbal and recreational drugs

The ban on advertisements for “herbal” drugs or supplements all but eliminates any chance of CBD companies advertising on the platform.

However, you should have no problem posting organically to Twitter to promote your business. You may also try to get around this policy by being creative, but you may run into the same issues as you would on Facebook.

INSTAGRAM CBD ADVERTISING

Facebook acquired Instagram in 2012, so all the ad policies that apply to Facebook apply to Instagram as well.

SNAPCHAT CBD ADVERTISING

In its advertising policies, Snap Inc. prohibits ads that “depict drug use or excessive drinking.” Ads for pharmaceutical and healthcare products can only promote “those products or services that have been approved by the local regulatory authorities in each of the countries targeted.”

For the most part, Snapchat will not allow any type of cannabis advertisements to run on the platform. However, you should be able to post organically.

REDDIT CBD ADVERTISING

Reddit does not currently allow ads for CBD products:

(Source: Reddit)

Sec. II.3 states the following: “Advertisers may not use the Platform to promote the use or sale of hazardous, dangerous, or injurious products or services, including products subject to consumer recalls, explosive materials or fireworks, recreational drugs or substances, weapons, guns, ammunition, explosives, tobacco products, and related products or services.”

CBD ADVERTISING ON GOOGLE

Aside from the major social media platforms, there’s no more powerful advertising hub than the king of search, Google. Google still controls 37.2% of the digital ad market despite some recent gains by Amazon and Facebook.

Unfortunately, Google doesn’t allow the advertisement of CBD products, either. In fact, unlike other platforms, Google lists CBD specifically in their list of banned products:

(Source: Google)

CBD ADVERTISING IN PUBLICATIONS

The one area where you may have luck advertising your CBD products is in specific publications, both online and in print. Each publication sets their own advertising policy, and it’s a safe bet that cannabis-friendly magazines like High Times and Cannabis Culture won’t bat an eye at your advertisement.

Other publications may be receptive to your ads as well.

You may have to reach out to each publication individually to place an ad, however. This can be a time-consuming process. But since most of these publications already have a baked-in audience, you could still see significant returns on your investment.

MARKETING YOUR CBD PRODUCTS

While “marketing” is often used as a catch-all phrase to refer to advertising, branding, PR campaigns, etc., inbound marketing and digital marketing are distinct from paid advertising, and they should be an essential part of your CBD sales and marketing strategy.

The two most important marketing strategies in the CBD space are content marketing and search engine optimization (SEO).

Searches for cannabis and CBD products have spiked due to recent changes in state cannabis laws, public interest, and because of the mounting evidence that CBD provides numerous health benefits. The public is hungry for information about CBD, so they’re turning to Google and other search engines to find it.

If you run a company that sells CBD products, you have a unique opportunity to take advantage of this jump in public interest. You should research the keywords your customers are searching and build out content to address their search queries.

For example, we did our own research into CBD keywords and started generating a list:

You may need special tools to get this information, but you can also use Google’s Keyword Planner if you have Google Ads account.

Once you have a running list of keywords, use them to inform the types of blog and web content you produce. Make sure you’re posting content regularly, so your audience always has something new to look at. Search engines also prioritize websites that are updated frequently.

In addition to keywords, focus on generating backlinks to your website. Backlinks tell search engines that your website is authoritative and worth listing in search results.

The best backlinking strategy is to create helpful, informative content that people want to share and link to. However, you can also consider some of these strategies:

Guest blogging for relevant websites and publications

Asking customers or other bloggers to review your product

Creating unique resources or tools that people want to link to

Writing press releases

Listing your business in directories

Remember, you only want quality backlinks from reputable sources, and you should prioritize websites that are relevant to your own, more information here.

GET HELP WITH YOUR CBD MARKETING AND ADVERTISING

Consider backing up your content and SEO strategy with social media marketing. Although most platforms will ban advertisements for CBD, you usually have the freedom to post about CBD, just as long as you don’t violate any user guidelines.

Create an email newsletter to keep your customers informed about the latest developments at your company. You can also share your most recent content.

Naturally, many of these marketing tactics can be difficult. If you have a brand-new CBD business, you may not know where to start.

If you need help navigating the challenging world of CBD marketing, contact us and click here. We’ll provide you with a free consultation and show you how you can beat your competitors online.

Original Source: https://www.readygreen.com/cannabis-advertising/a-comprehensive-guide-to-cbd-advertising/

from Ready Green https://readygreen1.blogspot.com/2020/06/a-comprehensive-guide-to-cbd-advertising.html source https://readygreen1.tumblr.com/post/622300279707205632

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digitalorix · 2 years ago

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Google Ads Keyword Research: Finding the Right Keywords for Your Campaigns

Hello and welcome to our blog, where we unravel the secrets of conducting effective keyword research for your Google Ads campaigns! At Digital Orix, the Best Digital Marketing Company in Jaipur, we've been assisting businesses in optimizing their online presence and generating more sales since 2018. In the realm of online advertising, finding the right keywords is the cornerstone of a successful Google Ads campaign.

Keyword research is the foundation of any Google Ads strategy. Identifying the appropriate keywords allows you to target your ads effectively, reach the right audience, and maximize your return on investment (ROI). Let's dive into the process of finding the right keywords for your Google Ads campaigns:

1. Understand Your Business and Goals:

Start by gaining a deep understanding of your business, products, services, and marketing goals. Consider what you want to achieve with your Google Ads campaigns, whether it's brand awareness, lead generation, sales, or website traffic.

2. Brainstorm Relevant Keywords:

Begin with brainstorming potential keywords related to your business. Put yourself in the shoes of your target audience and think about the terms they might use when searching for products or services similar to yours.

3. Use Google's Keyword Planner:

Utilize Google's Keyword Planner tool, a powerful resource for finding keywords. Enter your brainstormed keywords and let the tool generate additional related keywords along with their search volume, competition, and suggested bids.

4. Analyze Competitor Keywords:

Study your competitors' websites and campaigns to identify the keywords they are targeting. Tools like SEMrush or SpyFu can help you discover the keywords driving traffic to your competitors' websites.

5. Consider Long-Tail Keywords:

Long-tail keywords are longer and more specific phrases that target a niche audience. While they may have lower search volume, they often result in higher conversion rates because they are more focused.

6. Focus on Relevant Negative Keywords:

Identify and include negative keywords that are irrelevant to your offerings. Negative keywords prevent your ads from being shown to users searching for unrelated terms, saving your budget for relevant clicks.

7. Leverage Keyword Variations:

Explore different variations of your keywords, including synonyms, misspellings, plurals, and related terms. Incorporating variations ensures your ads are displayed for a broader range of relevant searches.

8. Utilize Customer Feedback and Queries:

Leverage customer feedback, reviews, and queries to identify potential keywords. Customer language can provide valuable insights into the terms they use to describe your products or services.

9. Monitor and Refine Keywords:

Regularly monitor the performance of your keywords using Google Ads analytics. Identify high-performing keywords and allocate more budget to them. Likewise, identify underperforming keywords and refine or pause them.

10. Test and Iterate:

Continuously test different keywords, ad variations, and strategies to identify what works best for your campaigns. Keyword research is an ongoing process that requires continuous optimization and refinement.

By following these steps and collaborating with Digital Orix, the Best Digital Marketing Company in Jaipur, you can effectively conduct keyword research for your Google Ads campaigns. Reach out to us today to explore how we can assist you in maximizing the effectiveness of your Google Ads strategy and achieving your advertising goals.

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richardjewellcom · 5 years ago

Text

A COMPREHENSIVE GUIDE TO CBD ADVERTISING

by Richard Fong | 16 Apr 2019 | Blog, Cannabis Advertising | 0 comments

Whether you’re just starting your CBD business, or you’ve already launched, you may be concerned about the legal issues surrounding this burgeoning industry.

CBD is legal to sell at the federal level as long as it meets certain requirements — it must be derived from hemp, not marijuana, for example. But advertising your CBD products is much trickier.

This guide will give you the details on how to navigate this landscape.

https://www.readygreen.com/cbd-marketing

FOLLOWING STATE AND FEDERAL CBD LAWS

(Source: NCSL)

CBD ADVERTISING ON SOCIAL MEDIA

Since you’ll be selling your CBD products mostly to consumers, it’s natural for you to want to advertise on social media.

Facebook alone has 2.5 billion people using at least one of its apps, and platforms like Twitter and Instagram are still immensely popular.

Here’s how the three major platforms, including Facebook, Twitter, Snapchat, and Instagram, approach CBD.

FACEBOOK CBD ADVERTISING

Facebook forbids advertisements that depict drugs and drug-related products, including CBD. Pipes and other paraphernalia are also included in their ban.

Here’s an example of something that might work:

(Source: Living With Pain on Facebook)

Nonetheless, your ads may not be very effective if you can’t advertise the very product you sell.

TWITTER CBD ADVERTISING

Twitter also has strict rules regarding its advertisements. For example, the platform does not allow the following in any of its ads:

Drug dispensaries

Depictions of hard drug use

Accessories associated with drug use (paraphernalia)

Illegal drugs

Herbal and recreational drugs

The ban on advertisements for “herbal” drugs or supplements all but eliminates any chance of CBD companies advertising on the platform.

INSTAGRAM CBD ADVERTISING

Facebook acquired Instagram in 2012, so all the ad policies that apply to Facebook apply to Instagram as well.

SNAPCHAT CBD ADVERTISING

For the most part, Snapchat will not allow any type of cannabis advertisements to run on the platform. However, you should be able to post organically.

REDDIT CBD ADVERTISING

Reddit does not currently allow ads for CBD products:

(Source: Reddit)

CBD ADVERTISING ON GOOGLE

Unfortunately, Google doesn’t allow the advertisement of CBD products, either. In fact, unlike other platforms, Google lists CBD specifically in their list of banned products:

(Source: Google)

CBD ADVERTISING IN PUBLICATIONS

Other publications may be receptive to your ads as well.

MARKETING YOUR CBD PRODUCTS

The two most important marketing strategies in the CBD space are content marketing and search engine optimization (SEO).

For example, we did our own research into CBD keywords and started generating a list:

You may need special tools to get this information, but you can also use Google’s Keyword Planner if you have Google Ads account.

In addition to keywords, focus on generating backlinks to your website. Backlinks tell search engines that your website is authoritative and worth listing in search results.

The best backlinking strategy is to create helpful, informative content that people want to share and link to. However, you can also consider some of these strategies:

Guest blogging for relevant websites and publications

Asking customers or other bloggers to review your product

Creating unique resources or tools that people want to link to

Writing press releases

Listing your business in directories

Remember, you only want quality backlinks from reputable sources, and you should prioritize websites that are relevant to your own, more information here.

GET HELP WITH YOUR CBD MARKETING AND ADVERTISING

Create an email newsletter to keep your customers informed about the latest developments at your company. You can also share your most recent content.

Naturally, many of these marketing tactics can be difficult. If you have a brand-new CBD business, you may not know where to start.

If you need help navigating the challenging world of CBD marketing, contact us and click here. We’ll provide you with a free consultation and show you how you can beat your competitors online.

Original Source: https://www.readygreen.com/cannabis-advertising/a-comprehensive-guide-to-cbd-advertising/

from https://readygreen1.blogspot.com/2020/06/a-comprehensive-guide-to-cbd-advertising.html

source https://readygreen1.weebly.com/blog/a-comprehensive-guide-to-cbd-advertising

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readygreen1 · 5 years ago

Text

A COMPREHENSIVE GUIDE TO CBD ADVERTISING

by Richard Fong | 16 Apr 2019 | Blog, Cannabis Advertising | 0 comments

Whether you’re just starting your CBD business, or you’ve already launched, you may be concerned about the legal issues surrounding this burgeoning industry.

CBD is legal to sell at the federal level as long as it meets certain requirements — it must be derived from hemp, not marijuana, for example. But advertising your CBD products is much trickier.

This guide will give you the details on how to navigate this landscape.

https://www.readygreen.com/cbd-marketing

FOLLOWING STATE AND FEDERAL CBD LAWS

(Source: NCSL)

CBD ADVERTISING ON SOCIAL MEDIA

Since you’ll be selling your CBD products mostly to consumers, it’s natural for you to want to advertise on social media.

Facebook alone has 2.5 billion people using at least one of its apps, and platforms like Twitter and Instagram are still immensely popular.

Here’s how the three major platforms, including Facebook, Twitter, Snapchat, and Instagram, approach CBD.

FACEBOOK CBD ADVERTISING

Facebook forbids advertisements that depict drugs and drug-related products, including CBD. Pipes and other paraphernalia are also included in their ban.

Here’s an example of something that might work:

(Source: Living With Pain on Facebook)

Nonetheless, your ads may not be very effective if you can’t advertise the very product you sell.

TWITTER CBD ADVERTISING

Twitter also has strict rules regarding its advertisements. For example, the platform does not allow the following in any of its ads:

Drug dispensaries

Depictions of hard drug use

Accessories associated with drug use (paraphernalia)

Illegal drugs

Herbal and recreational drugs

The ban on advertisements for “herbal” drugs or supplements all but eliminates any chance of CBD companies advertising on the platform.

INSTAGRAM CBD ADVERTISING

Facebook acquired Instagram in 2012, so all the ad policies that apply to Facebook apply to Instagram as well.

SNAPCHAT CBD ADVERTISING

For the most part, Snapchat will not allow any type of cannabis advertisements to run on the platform. However, you should be able to post organically.

REDDIT CBD ADVERTISING

Reddit does not currently allow ads for CBD products:

(Source: Reddit)

CBD ADVERTISING ON GOOGLE

Unfortunately, Google doesn’t allow the advertisement of CBD products, either. In fact, unlike other platforms, Google lists CBD specifically in their list of banned products:

(Source: Google)

CBD ADVERTISING IN PUBLICATIONS

Other publications may be receptive to your ads as well.

MARKETING YOUR CBD PRODUCTS

The two most important marketing strategies in the CBD space are content marketing and search engine optimization (SEO).

For example, we did our own research into CBD keywords and started generating a list:

You may need special tools to get this information, but you can also use Google’s Keyword Planner if you have Google Ads account.

In addition to keywords, focus on generating backlinks to your website. Backlinks tell search engines that your website is authoritative and worth listing in search results.

The best backlinking strategy is to create helpful, informative content that people want to share and link to. However, you can also consider some of these strategies:

Guest blogging for relevant websites and publications

Asking customers or other bloggers to review your product

Creating unique resources or tools that people want to link to

Writing press releases

Listing your business in directories

Remember, you only want quality backlinks from reputable sources, and you should prioritize websites that are relevant to your own, more information here.

GET HELP WITH YOUR CBD MARKETING AND ADVERTISING

Create an email newsletter to keep your customers informed about the latest developments at your company. You can also share your most recent content.

Naturally, many of these marketing tactics can be difficult. If you have a brand-new CBD business, you may not know where to start.

If you need help navigating the challenging world of CBD marketing, contact us and click here. We’ll provide you with a free consultation and show you how you can beat your competitors online.

Original Source: https://www.readygreen.com/cannabis-advertising/a-comprehensive-guide-to-cbd-advertising/

from Ready Green https://readygreen1.blogspot.com/2020/06/a-comprehensive-guide-to-cbd-advertising.html

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jimdaggerworld · 5 years ago

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How to use Google Keyword Planner for free 2018

Basically you can do one cent and that’s what I do just to keep a campaign running. I don’t have any really active goals or anything like that that I’m trying to do with AdWords, but they only allow you to use the keyword planner if you have an AdWords campaign that is active.

So that’s how I get around that. I just um start a small campaign for something on your site and you know just make it…

View On WordPress

#adwords keyword planner #bloggingbase #google keyword planner #google keyword planner 2018 #google keyword planner tool #google keyword search #google keyword tool #how to #How to use Google Keyword Planner 2018 #How to use Google Keyword Planner for free 2018 #how to use google keyword planner for keyword research #How to use Google Keyword Planner for youtube #How to use Google Keyword Planner without a website #keyword planner #keyword research

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jacksonstreich40-blog · 6 years ago

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Tips and hints for Amazon Sellers to Raise Sales

The way To Raise Product Sales On Amazon- The product range on Amazon is rising daily - a clear presentation is subsequently indispensable. Bettering your Amazon product rating whereas the competitors is on top just isn't that easy. You should be one step forward of your opponents in your choices. The recommendations provided above will show you how to obtain your goals. But as an Amazon vendor, you should regulate the market, find out new methods to boost the above-talked about suggestions, and more. You will have a product that your clients need, give them a purpose to make them really feel they've won one thing extra whereas doing enterprise with you. Authors and booksellers also profit greatly from Amazon advertising because of framing. Amazon remains the only largest marketplace for gross sales of e-books, claiming eighty three% of all e-guide purchases in the U.S. Our research clearly shows that buyers anticipate Amazon Prime Day discounts, and so they're shopping for many various kinds of merchandise, throughout many various marketplaces. For those who're a model or retailer, you possibly can't afford to lose out on this opportunity to spice up your mid-12 months gross sales. Case studies show that merchandise and types with ineffective amazon inventory management and stock-outs expertise a positive drop within the sales. In reality, from 2015 to 2018, Amazon rapidly outpaced Google because the #1 search destination for merchandise and now owns 54% of all product searches and over eighty% of all e-commerce market share. You should utilize the Google Keyword Planner (Free) or a more Amazon associated keyword planner like Merchantwords (paid) to search out excessive-volume key phrases that are related to your merchandise. You'll be able to then use these keywords in your listing. We prevent time as we empower you to be self-sufficient and successful on Amazon. From account set-up to analyzing your enterprise, we provide you with the knowledge and best practices that assist click here you to take management of your Amazon Vendor Central and develop your gross sales. Amazon Advertising and marketing Companies or AMS is the marketplace's pay per click” advertising platform for the Amazon sellers that work similar to Facebook Promoting and Google's Adverts. Step 1: Automatic targeting is your best guess if you're starting out, as it permits Amazon's search algorithms to suggest potential keywords on your niche products. You will have to decide on a flat default bid on all key phrases, however the concept is to get the information that you must learn how the totally different keywords perform. Maintain testing your results and take a look at different bid quantities.

The best way To Boost Product Sales On Amazon

Success by Amazon (FBA) is an Amazon service that's designed to make selling easier. All it's a must to do is ship your inventory to Amazon and when somebody orders one your products, Amazon fulfills the order and ships it to the buyer. You have to pay for storage and shipping, however the associated fee is usually discounted. You may as well use FBA to fulfill merchandise you promote by way of different gross sales channels. Amazon does not enable sellers to add a video. However there's a option to bypass this. Get somebody to purchase your product and then submit a overview with the promotional video. The video should display easy methods to use your product, what it does and any other data that may appeal to your potential prospects. Show advertisements are offered on a CPM (cost-per-thousand impressions) foundation, and costs can vary relying on the format and the placement. Amazon requires a minimal daily funds of $1 for Product Show Adverts. We save you time as we empower you to be self-enough and successful on Amazon. From account set-up to analyzing your business, we give you the information and best practices that let you take management of your Amazon Vendor Central and grow your sales. Amazon Advertising Services or AMS is the market's pay per click” advertising platform for the Amazon sellers that work much like Fb Promoting and Google's Ads.

#tips

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digiads360-blog · 6 years ago

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Nowadays SEO matters the most for creating a successful brand as the competition gets stiffer in an ever-increasing online environment.

According to a recent study, one-third of consumers in the United States last year in 2018 began their online purchases primarily through leading search engine Google. The searches on Google had grown more than three times than those on other retailers’ sites or apps like Amazon.

This therefore indicates that brands need to devise a solid SEO strategy for gaining remarkable achievement in organic search results.

Is there a way out on how to become successful on the SEO front? What you need to know to achieve your goals? What is your current position? Where do you want to see your brand at next level? These and many other such questions need to be answered before creating your SEO strategy that helps to grow your brand and make it successful.

Here’s how to create the best strategy for your brand in 2019. Let’s take a look at the foundations or pillars on which your entire SEO strategy is based. These are vital for creating a robust SEO program for your B2B or B2C brand.

Crawlability and Visibility

You SEO foundation should be based on Crawlability. Your website should be searchable at all costs. It must be found by search engines and appear in search results. This is your first step towards engaging in effective SEO. The first task at hand should be to make your website accessible and visible to search engine crawlers. This task can be best done by your website’s robots.txt file, which is often neglected by retailers and brands. This little file acts wonders and is highly effective in providing instructions to crawlers telling the pages to be indexed or ignored.

The crawlers must be shown your website’s structure for better indexing. Your sitemap accordingly needs to be updated and expanded, or should be built from scratch. Your sitemap should include all the product pages, categories and subcategories. After robots.txt file has been updated, it should be submitted to Google and other search engines so that they can re-crawl your website as soon as possible.

Please note that you will have to face a bigger Crawlability challenge when using older plug-in technology like Flash or Silverlight for displaying content. If it’s so then it should be converted to a format for indexing like HTML5 or JavaScript.

Content Optimization

Your next SEO foundation should be based on Content Optimization. This is pertinent as the optimum use of your current assets can be done for improving your rank for specific keywords. An extensive list of target keywords based on volume and ROI can be prepared with the help of Google Keyword Planner. Your meta tags and content should be enhanced by making use of this list. This should be done starting from top-level pages, and then through categories and subcategories, and finally to product pages. Alternatively, you should focus on optimizing a few select pages in order to work through your entire website. This will also boost its performance.

Offsite Strategy

Pursue offsite SEO strategy through link-building and social influencer relationships. This is an important foundation for your SEO program. Begin your offsite work without waiting for existing content optimization. Link-building and influencer efforts help you derive more SEO benefits.

Research is needed for link-building. Before starting, it will be good for you to review link-building ethics and best practices of Google. If possible, make use of a tool like SEMrush which helps to identify where your competition’s backlinks originate. Prepare a list of high-quality websites with good traffic and strong social media presence for effective link-building. If you are able to get a 10 to 15 percent response rate then it’s good for your link-building campaigns.

Make extensive use of social media influencers and expand outreach to users to propagate about your product and brand. Reach out to high-profile, best-known influencers and ask them to talk about your product. However, micro-influencers are also great to work with as they are cost-effective.

Focus on Content Creation

Focusing on Content Creation at a whole new level is absolutely one of the best things in your SEO strategy. This will be highly effective with the companies which have matured or grown. The content should go beyond than just describing about the products and services. It should answer consumer queries related to the product being sold. Content creation should be based on topics with focus on keyword and competitor research.

We can now conclude that Crawlability and visibility, content optimization, offline strategy and content creation are the key to a robust SEO strategy and making your brand hugely successful in 2019.

#digital marketing #agency #company in USA

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lezdotechmed · 2 years ago

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Your option to conclude the Best Tool for Keyword Research

In order to find the information they need, internet users submit search terms or search queries into search engines. It describes the motivation behind an internet user's search, also referred to as search intent. The best possible words or phrases to use in describing a query could be utilized as keywords. In response to the user's search, the search engine provides relevant information.

• Informational Keywords - Examples of informational keyword search terms include "How," "What," "Why," etc.

• Navigational Keywords: These are words that help you move across a webpage or website.

• Commercial keywords reveal a user's interest in particular brands or products.

• Transactional Keywords - Examples of transactional keyword search terms are "Buy," "discount," "coupon," etc.

Long-tail keywords are those that have more than three words in them. For instance, a medical record review company.

• One to two words may be included in a short-tail keyword. For instance, medical chronology.

• Mid-Tail Keywords: These keywords are between two and three words long. medical chronology services, for instance.

The world has drastically transformed since Google, a 23-year-old search engine, became the most widely used web-based search engine. The previous year, Google had a market share of 91.94%. Google is one of the simplest yet most effective tools for keyword research in SEO.

The other free keyword research tool that only requires a Google Ads account is Google Keyword Planner.

Another great free keyword research tool for bloggers is Google Trends, which gauges a topic's popularity or interest based on region or country.

Google first introduced Search Console as "webmaster tools" about 15 years ago. It is now the perfect fit for every user because to its exceptional Core Web Vital data, which was entirely revamped in 2018 and again in 2021.

Neil Patel and Ubersuggest are essential to the history of SEO. Individual needs are best served by Uber Suggestions, which is linked to Google Analytics.

Semrush is a keyword research tool that can offer a range of services for commercial purposes.

Another excellent option when looking for the best keyword research tool is Ahrefs. Customers who use the tool have access to a range of alternatives starting at a $99 monthly fee for the tool.

The best keyword research tools for SEO are those. Additionally, you may find more information about how to design websites and the top 10 SEO elements at LezDo Techmed.

keywordresearchtools

keywordresearchtool

bestkeywordresearchtool

bestkeywordresearchtoolsforSEO

SearchEngineOptimization

#Besttoolforkeywordresearch

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wickedbananas · 7 years ago

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Ranking the 6 Most Accurate Keyword Research Tools

Posted by Jeff_Baker

In January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published.

Did it work?

Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published earlier this year we also increased our organic traffic by 45% and the number of keywords ranking in the top ten results by 130%.

But we got a whole lot more than just traffic.

From planning to execution and performance tracking, we meticulously logged every aspect of the project. I’m talking blog word count, MarketMuse performance scores, on-page SEO scores, days indexed on Google. You name it, we recorded it.

As a byproduct of this nerdery, we were able to draw juicy correlations between our target keyword rankings and variables that can affect and predict those rankings. But specifically for this piece...

How well keyword research tools can predict where you will rank.

A little background

We created a list of keywords we wanted to target in blogs based on optimal combinations of search volume, organic keyword difficulty scores, SERP crowding, and searcher intent.

We then wrote a blog post targeting each individual keyword. We intended for each new piece of blog content to rank for the target keyword on its own.

With our keyword list in hand, my colleague and I manually created content briefs explaining how we would like each blog post written to maximize the likelihood of ranking for the target keyword. Here’s an example of a typical brief we would give to a writer:

This image links to an example of a content brief Brafton delivers to writers.

Between mid-January and late May, we ended up writing 55 blog posts each targeting 55 unique keywords. 50 of those blog posts ended up ranking in the top 100 of Google results.

We then paused and took a snapshot of each URL’s Google ranking position for its target keyword and its corresponding organic difficulty scores from Moz, SEMrush, Ahrefs, SpyFu, and KW Finder. We also took the PPC competition scores from the Keyword Planner Tool.

Our intention was to draw statistical correlations between between our keyword rankings and each tool’s organic difficulty score. With this data, we were able to report on how accurately each tool predicted where we would rank.

This study is uniquely scientific, in that each blog had one specific keyword target. We optimized the blog content specifically for that keyword. Therefore every post was created in a similar fashion.

Do keyword research tools actually work?

We use them every day, on faith. But has anyone ever actually asked, or better yet, measured how well keyword research tools report on the organic difficulty of a given keyword?

Today, we are doing just that. So let’s cut through the chit-chat and get to the results...

While Moz wins top-performing keyword research tool, note that any keyword research tool with organic difficulty functionality will give you an advantage over flipping a coin (or using Google Keyword Planner Tool).

As you will see in the following paragraphs, we have run each tool through a battery of statistical tests to ensure that we painted a fair and accurate representation of its performance. I’ll even provide the raw data for you to inspect for yourself.

Let’s dig in!

The Pearson Correlation Coefficient

Yes, statistics! For those of you currently feeling panicked and lobbing obscenities at your screen, don’t worry — we’re going to walk through this together.

In order to understand the relationship between two variables, our first step is to create a scatter plot chart.

Below is the scatter plot for our 50 keyword rankings compared to their corresponding Moz organic difficulty scores.

We start with a visual inspection of the data to determine if there is a linear relationship between the two variables. Ideally for each tool, you would expect to see the X variable (keyword ranking) increase proportionately with the Y variable (organic difficulty). Put simply, if the tool is working, the higher the keyword difficulty, the less likely you will rank in a top position, and vice-versa.

This chart is all fine and dandy, however, it’s not very scientific. This is where the Pearson Correlation Coefficient (PCC) comes into play.

Phew. Still with me?

So each of these scatter plots will have a corresponding PCC score that will tell us how well each tool predicted where we would rank, based on its keyword difficulty score.

We will use the following table from statisticshowto.com to interpret the PCC score for each tool:

Coefficient Correlation R Score

Key

.70 or higher

Very strong positive relationship

.40 to +.69

Strong positive relationship

.30 to +.39

Moderate positive relationship

.20 to +.29

Weak positive relationship

.01 to +.19

No or negligible relationship

No relationship [zero correlation]

-.01 to -.19

No or negligible relationship

-.20 to -.29

Weak negative relationship

-.30 to -.39

Moderate negative relationship

-.40 to -.69

Strong negative relationship

-.70 or higher

Very strong negative relationship

In order to visually understand what some of these relationships would look like on a scatter plot, check out these sample charts from Laerd Statistics.

And here are some examples of charts with their correlating PCC scores (r):

The closer the numbers cluster towards the regression line in either a positive or negative slope, the stronger the relationship.

That was the tough part - you still with me? Great, now let’s look at each tool’s results.

Test 1: The Pearson Correlation Coefficient

Now that we've all had our statistics refresher course, we will take a look at the results, in order of performance. We will evaluate each tool’s PCC score, the statistical significance of the data (P-val), the strength of the relationship, and the percentage of keywords the tool was able to find and report keyword difficulty values for.

In order of performance:

#1: Moz

Revisiting Moz’s scatter plot, we observe a tight grouping of results relative to the regression line with few moderate outliers.

Moz Organic Difficulty Predictability

PCC

0.412

P-val

.003 (P<0.05)

Relationship

Strong

% Keywords Matched

100.00%

Moz came in first with the highest PCC of .412. As an added bonus, Moz grabs data on keyword difficulty in real time, rather than from a fixed database. This means that you can get any keyword difficulty score for any keyword.

In other words, Moz was able to generate keyword difficulty scores for 100% of the 50 keywords studied.

#2: SpyFu

Visually, SpyFu shows a fairly tight clustering amongst low difficulty keywords, and a couple moderate outliers amongst the higher difficulty keywords.

SpyFu Organic Difficulty Predictability

PCC

0.405

P-val

.01 (P<0.05)

Relationship

Strong

% Keywords Matched

80.00%

SpyFu came in right under Moz with 1.7% weaker PCC (.405). However, the tool ran into the largest issue with keyword matching, with only 40 of 50 keywords producing keyword difficulty scores.

#3: SEMrush

SEMrush would certainly benefit from a couple mulligans (a second chance to perform an action). The Correlation Coefficient is very sensitive to outliers, which pushed SEMrush’s score down to third (.364).

SEMrush Organic Difficulty Predictability

PCC

0.364

P-val

.01 (P<0.05)

Relationship

Moderate

% Keywords Matched

92.00%

Further complicating the research process, only 46 of 50 keywords had keyword difficulty scores associated with them, and many of those had to be found through SEMrush’s “phrase match” feature individually, rather than through the difficulty tool.

The process was more laborious to dig around for data.

#4: KW Finder

KW Finder definitely could have benefitted from more than a few mulligans with numerous strong outliers, coming in right behind SEMrush with a score of .360.

KW Finder Organic Difficulty Predictability

PCC

0.360

P-val

.01 (P<0.05)

Relationship

Moderate

% Keywords Matched

100.00%

Fortunately, the KW Finder tool had a 100% match rate without any trouble digging around for the data.

#5: Ahrefs

Ahrefs comes in fifth by a large margin at .316, barely passing the “weak relationship” threshold.

Ahrefs Organic Difficulty Predictability

PCC

0.316

P-val

.03 (P<0.05)

Relationship

Moderate

% Keywords Matched

100%

On a positive note, the tool seems to be very reliable with low difficulty scores (notice the tight clustering for low difficulty scores), and matched all 50 keywords.

#6: Google Keyword Planner Tool

Before you ask, yes, SEO companies still use the paid competition figures from Google’s Keyword Planner Tool (and other tools) to assess organic ranking potential. As you can see from the scatter plot, there is in fact no linear relationship between the two variables.

Google Keyword Planner Tool Organic Difficulty Predictability

PCC

0.045

P-val

Statistically insignificant/no linear relationship

Relationship

Negligible/None

% Keywords Matched

88.00%

SEO agencies still using KPT for organic research (you know who you are!) — let this serve as a warning: You need to evolve.

Test 1 summary

For scoring, we will use a ten-point scale and score every tool relative to the highest-scoring competitor. For example, if the second highest score is 98% of the highest score, the tool will receive a 9.8. As a reminder, here are the results from the PCC test:

And the resulting scores are as follows:

Tool

PCC Test

Moz

SpyFu

9.8

SEMrush

8.8

KW Finder

8.7

Ahrefs

7.7

KPT

1.1

Moz takes the top position for the first test, followed closely by SpyFu (with an 80% match rate caveat).

Test 2: Adjusted Pearson Correlation Coefficient

Let’s call this the “Mulligan Round.” In this round, assuming sometimes things just go haywire and a tool just flat-out misses, we will remove the three most egregious outliers to each tool’s score.

Here are the adjusted results for the handicap round:

Adjusted Scores (3 Outliers removed)

PCC

Difference (+/-)

SpyFu

0.527

0.122

SEMrush

0.515

0.150

Moz

0.514

0.101

Ahrefs

0.478

0.162

KWFinder

0.470

0.110

Keyword Planner Tool

0.189

0.144

As noted in the original PCC test, some of these tools really took a big hit with major outliers. Specifically, Ahrefs and SEMrush benefitted the most from their outliers being removed, gaining .162 and .150 respectively to their scores, while Moz benefited the least from the adjustments.

For those of you crying out, “But this is real life, you don’t get mulligans with SEO!”, never fear, we will make adjustments for reliability at the end.

Here are the updated scores at the end of round two:

Tool

PCC Test

Adjusted PCC

Total

SpyFu

9.8

19.8

Moz

9.7

19.7

SEMrush

8.8

9.8

18.6

KW Finder

8.7

8.9

17.6

AHREFs

7.7

9.1

16.8

KPT

1.1

3.6

4.7

SpyFu takes the lead! Now let’s jump into the final round of statistical tests.

Test 3: Resampling

Being that there has never been a study performed on keyword research tools at this scale, we wanted to ensure that we explored multiple ways of looking at the data.

Big thanks to Russ Jones, who put together an entirely different model that answers the question: "What is the likelihood that the keyword difficulty of two randomly selected keywords will correctly predict the relative position of rankings?"

He randomly selected 2 keywords from the list and their associated difficulty scores.

Let’s assume one tool says that the difficulties are 30 and 60, respectively. What is the likelihood that the article written for a score of 30 ranks higher than the article written on 60? Then, he performed the same test 1,000 times.

He also threw out examples where the two randomly selected keywords shared the same rankings, or data points were missing. Here was the outcome:

Resampling

% Guessed correctly

Moz

62.2%

Ahrefs

61.2%

SEMrush

60.3%

Keyword Finder

58.9%

SpyFu

54.3%

KPT

45.9%

As you can see, this tool was particularly critical on each of the tools. As we are starting to see, no one tool is a silver bullet, so it is our job to see how much each tool helps make more educated decisions than guessing.

Most tools stayed pretty consistent with their levels of performance from the previous tests, except SpyFu, which struggled mightily with this test.

In order to score this test, we need to use 50% as the baseline (equivalent of a coin flip, or zero points), and scale each tool relative to how much better it performed over a coin flip, with the top scorer receiving ten points.

For example, Ahrefs scored 11.2% better than flipping a coin, which is 8.2% less than Moz which scored 12.2% better than flipping a coin, giving AHREFs a score of 9.2.

The updated scores are as follows:

Tool

PCC Test

Adjusted PCC

Resampling

Total

Moz

9.7

29.7

SEMrush

8.8

9.8

8.4

Ahrefs

7.7

9.1

9.2

KW Finder

8.7

8.9

7.3

24.9

SpyFu

9.8

3.5

23.3

KPT

1.1

3.6

-.4

So after the last statistical accuracy test, we have Moz consistently performing alone in the top tier. SEMrush, Ahrefs, and KW Finder all turn in respectable scores in the second tier, followed by the unique case of SpyFu, which performed outstanding in the first two tests (albeit, only returning results on 80% of the tested keywords), then falling flat on the final test.

Finally, we need to make some usability adjustments.

Usability Adjustment 1: Keyword Matching

A keyword research tool doesn’t do you much good if it can’t provide results for the keywords you are researching. Plain and simple, we can’t treat two tools as equals if they don’t have the same level of practical functionality.

To explain in practical terms, if a tool doesn’t have data on a particular keyword, one of two things will happen:

You have to use another tool to get the data, which devalues the entire point of using the original tool.

You miss an opportunity to rank for a high-value keyword.

Neither scenario is good, therefore we developed a penalty system. For each 10% match rate under 100%, we deducted a single point from the final score, with a maximum deduction of 5 points. For example, if a tool matched 92% of the keywords, we would deduct .8 points from the final score.

One may argue that this penalty is actually too lenient considering the significance of the two unideal scenarios outlined above.

The penalties are as follows:

Tool

Match Rate

Penalty

KW Finder

100%

Ahrefs

100%

Moz

100%

SEMrush

92%

-.8

Keyword Planner Tool

88%

-1.2

SpyFu

80%

-2

Please note we gave SEMrush a lot of leniency, in that technically, many of the keywords evaluated were not found in its keyword difficulty tool, but rather through manually digging through the phrase match tool. We will give them a pass, but with a stern warning!

Usability Adjustment 2: Reliability

I told you we would come back to this! Revisiting the second test in which we threw away the three strongest outliers that negatively impacted each tool’s score, we will now make adjustments.

In real life, there are no mulligans. In real life, each of those three blog posts that were thrown out represented a significant monetary and time investment. Therefore, when a tool has a major blunder, the result can be a total waste of time and resources.

For that reason, we will impose a slight penalty on those tools that benefited the most from their handicap.

We will use the level of PCC improvement to evaluate how much a tool benefitted from removing their outliers. In doing so, we will be rewarding the tools that were the most consistently reliable. As a reminder, the amounts each tool benefitted were as follows:

Tool

Difference (+/-)

Ahrefs

0.162

SEMrush

0.150

Keyword Planner Tool

0.144

SpyFu

0.122

KWFinder

0.110

Moz

0.101

In calculating the penalty, we scored each of the tools relative to the top performer, giving the top performer zero penalty and imposing penalties based on how much additional benefit the tools received over the most reliable tool, on a scale of 0–100%, with a maximum deduction of 5 points.

So if a tool received twice the benefit of the top performing tool, it would have had a 100% benefit, receiving the maximum deduction of 5 points. If another tool received a 20% benefit over of the most reliable tool, it would get a 1-point deduction. And so on.

Tool

% Benefit

Penalty

Ahrefs

60%

-3

SEMrush

48%

-2.4

Keyword Planner Tool

42%

-2.1

SpyFu

20%

-1

KW Finder

-.4

Moz

Results

All told, our penalties were fairly mild, with a slight shuffling in the middle tier. The final scores are as follows:

Tool

Total Score

Stars (5 max)

Moz

29.7

4.95

KW Finder

24.5

4.08

SEMrush

23.8

3.97

Ahrefs

23.0

3.83

Spyfu

20.3

3.38

KPT

-2.6

0.00

Conclusion

Using any organic keyword difficulty tool will give you an advantage over not doing so. While none of the tools are a crystal ball, providing perfect predictability, they will certainly give you an edge. Further, if you record enough data on your own blogs’ performance, you will get a clearer picture of the keyword difficulty scores you should target in order to rank on the first page.

For example, we know the following about how we should target keywords with each tool:

Tool

Average KD ranking ≤10

Average KD ranking ≥ 11

Moz

33.3

37.0

SpyFu

47.7

50.6

SEMrush

60.3

64.5

KWFinder

43.3

46.5

Ahrefs

11.9

23.6

This is pretty powerful information! It’s either first page or bust, so we now know the threshold for each tool that we should set when selecting keywords.

Stay tuned, because we made a lot more correlations between word count, days live, total keywords ranking, and all kinds of other juicy stuff. Tune in again in early September for updates!

We hope you found this test useful, and feel free to reach out with any questions on our math!

Disclaimer: These results are estimates based on 50 ranking keywords from 50 blog posts and keyword research data pulled from a single moment in time. Search is a shifting landscape, and these results have certainly changed since the data was pulled. In other words, this is about as accurate as we can get from analyzing a moving target.

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