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[letsgoletsgetit08]

home for the holidaze

summary: Seonghwa promised Yunho he wouldn't sleep with his half-brother, Hongjoong, while he is in town for an extended holiday sabbatical. He quickly realizes how idiotic of a promise it was to make.

warnings: mdni, dom!hongjoong x sub!seonghwa, recreational drug use

word count: 10,706

ao3 link: home for the holidaze

“Just whatever you do, please don't sleep with my brother.” Yunho warned Seonghwa with a serious expression. Seonghwa rolled his eyes. He remembered Hongjoong from growing up in the same neighborhood as the two of them. Though Hongjoong was closer to Seonghwa's age, he had ended up befriending Yunho instead. Hongjoong had been sent to an elite private boarding school across the country and they barely saw him except at holidays. He was shorter than his little brother (they had different moms) and Seonghwa always recalled him as being rather stuffy, uptight, very serious about doing his assigned reading over holiday breaks, where Yunho and Seonghwa were more inclined to sneak off to smoke weed at the playground.

Seonghwa was only half listening, very focused on Animal Crossing, “Yeah, I get it, no offense but I'm really not interested. He is way too uptight for me.”

Yunho sighed, seeming relieved, “Okay,” he turned towards the door, “Okay. Cool. I'm gonna go get him from the airport, then. You still down to meet up later for dinner?”

“Sure, just send me the location and a time.” Seonghwa said a little dismissively. 

“Sweet!” Yunho walked through the door, calling out over his shoulder, “Later!” 

Seonghwa had virtual trees to shake and rooms to design. It was his day off and he planned to take advantage of it fully by getting stoned and playing Animal Crossing until his eyes were the things crossing instead. Then he would probably re-watch Empire Strikes Back for the hundredth time. He had been a little reclusive lately. His breakup with Yeji was affecting him more than he'd like to admit. He knew Yunho had noticed and had tried to help. He also knew that six months should have been enough time to get over a relationship half that length. But he was really struggling with the part where he was the one rejected. Not to brag or anything, but he had always been the rejector, never the rejectee. It certainly had given him empathy to those he had broken up with in the past. This sucked. And the guilt of that realization - how he now understood how those he had broken up with had felt - also wasn't helping. He wanted to, was finally ready to break out of his funk. At least mentally. But it was like his body wasn't ready to listen yet. He would stare and stare at the dust bunnies on his floor and get so icked out by them that he felt almost angry. But he still couldn't convince his body to get up and vacuum. He was a very tidy person so it made things like that even more frustrating. A layer of dust on the coffee table was holding his attention more than the credits rolling on his movie, his phone lighting up with a notification was the only thing that shook him out of his stupor. 

Yucifer

Joongie picked that ramen restaurant we used to like downtown. See you there in 30? 

Me

Alrighty

Sweatpants had felt like a completely reasonable option for one of their favorite old haunts. That was, until he saw Hongjoong. Looking very put together for someone who just spent nearly ten hours on a plane. Dressed in slacks, an expensive looking sweater, and designer loafers. Intellectual property law was a lucrative career, evidently. What was more surprising was that he looked so stylish. Growing up, he had stuck to polo shirts and khakis with ugly dress shoes that looked like they belonged to someone forty years his senior who shopped exclusively at Walmart. Practical. Already a tiny adult by his early teenage years. 

Seonghwa felt weirdly exposed in comparison, though he was just as clothed as his companions. He ran a hand through his hair as he approached the table, trying in vain to become a little more put together before he was spotted. 

Too late. 

“Park Seonghwa!” Hongjoong called, trying to catch his eye. 

Seonghwa met his gaze sheepishly, feeling embarrassed to be under the spotlight, “Kim Hongjoong. Good to see you, man.”

Yunho scooted over in the booth so that Seonghwa could sit across from Hongjoong. 

Hongjoong’s whole demeanor was different from Seonghwa's memory. Where he had once been full of nervous, high-strung energy, he was now calm, almost intense. Cool and confident. 

It was… something.

If Hongjoong noticed that Seonghwa was currently clawing his way out of a deep depressive cycle, he didn't let on. Seonghwa felt like he was being studied, but not in a bad way. Just maybe in a way that made him nervous that he would break his promise to Yunho. 

Hongjoong was the first thing that had truly piqued his interest in half a year. And he had agreed not to sleep with him. Because he was a fool, probably. 

“When do you go back to Sydney?” The question rushed out of Seonghwa’s mouth before he could stop it, realizing it probably sounded rude. 

Hongjoong laughed, “Ready to get rid of me already?”

Seonghwa blushed, “No, no. Sorry. I realize how that sounded. I'm happy you're here. Staying with us.” His gut twisted at the last part. Hongjoong. Staying into their guest bedroom. Their rooms were jack-and-jill, connected by a shared bathroom. 

“I'll be here at least through New Years. I'm taking an extended vacation.”

Fuck. It was October 3rd. Three months.

Maybe Hongjoong was straight. Maybe it wouldn't be an issue. 

It was an issue. 

Hongjoong seemed to be hell-bent on trying to not-so-subtly flirt with Seonghwa all night. 

“Yeah, work has been hard.” Hongjoong’s foot was out of his loafer, tracing up Seonghwa’s ankle, “My days are long.” A wink that Yunho had conveniently missed. 

He was sure Hongjoong would have stopped if Seonghwa had given any indication he wasn't into it. Unfortunately, he was very into it. His breathing became hard to regulate, cheeks flushing, both things easy enough to place blame upon the alcohol they were drinking over the appropriate place for blame - Hongjoong's foot working its way further up his leg. When it reached the junction of his inner thigh, Seonghwa stood up abruptly, mumbling a mostly coherent excuse about needing the bathroom. 

Once in there, he splashed his face with cold water, trying to get it together. He took a few steadying breaths and washed his hands before heading back out, trying to keep Yunho's voice in his head, asking him to not sleep with his brother. He hadn't expected wanting to so badly when he agreed without second thought earlier. How was he supposed to know Hongjoong had grown out of his awkward stuck-up goody two shoes phase and into… whatever the fuck he was now. Hot. Domineering. Interesting. Confident but not cocky. Did he mention hot? So fucking hot. 

“Everything okay?” Hongjoong asked, eyebrow cocked, sly smile tugging at one corner of his mouth. 

“Oh, uh.” Seonghwa sat down, crossed his legs, gave Hongjoong a look he hoped conveyed that they should cool it for now, “Yeah, all good.” 

“Perfect.” Hongjoong said, “I already took care of the bill. You guys ready to head out?” 

“You didn't have to do that, Joong.” Yunho told him. 

“I know,” Hongjoong looked at Seonghwa when he spoke next, “but I wanted to.” 

Seonghwa wished he had an excuse to not ride back with the two of them, but he had taken the train there and there was no reason to not let Yunho drive him when they were all going to the same place. Hongjoong rode up front, which Seonghwa was grateful for. Though under different (read: literally any other) circumstances, he would have been happy for the man to ride in the back with him. In his lap. Fingers in his mouth, even. 

His mouth watered at the thought of it. 

It was going to be a long fucking three months. 

Once back at their apartment, Seonghwa and Yunho helped Hongjoong carry his belongings from the car into the guest bedroom, the man in question thanking them before saying he was going to go ahead and turn in for the night, citing jet lag as his excuse. 

Seonghwa didn't expect to see him again, and he also wasn't used to sharing his bathroom, so he was quite startled when he opened the unlocked door to reveal a shirtless Hongjoong brushing his teeth at the sink closest to his respective room. He was in thin light blue sleep pants, but his tattoos were the most surprising thing. His half sleeve had been hidden by his sweater earlier, but the design was bold and beautiful, just like its owner.  

Seonghwa was probably gaping at him for too long before he shook out of it, “Shit! Sorry. Not used to someone being in here. I can just-”

Hongjoong stared at him as he leaned down to spit in the sink, breaking eye contact at the very last second, taking his time finishing up before finally wiping his mouth and turning towards the guest room, his bedroom (Seonghwa would have to get used to thinking of it as that), calling a very nonchalant, “All yours,” over his shoulder as he exited. 

All of that lead up for… nothing? 

What sort of mind games was he playing? 

Hands suddenly landing on his waist startled the hell out of Seonghwa as he fixed himself an omelet the next morning, nearly causing him to flop his breakfast onto the burner.

“Smells good,” Hongjoong whispered into his ear.

Yunho was already at work. Seonghwa was closing at the bar that night so he had most of the day free. He had gotten up early after a fitful sleep, and began finally cleaning like he had been trying to force himself to do for a month now. It felt good. 

“Want one?” He tried not to let on what Hongjoong’s touch was doing to his brain. He was probably failing miserably, “I'll make a second one. I don't mind.”

“Mmh, how very domestic of you, dear.” Hongjoong all but growled in his ear. 

Jesus. The butterflies’ wings caught on fire in his abdomen. He subconsciously leaned back into Hongjoong's embrace, pliant in his hands. 

“Do you still take your coffee with half and half?” He managed to get out through shaking breaths. 

“What a good memory you have.” Hongjoong whispered, lips ghosting down his neck, not actually making contact, only teasing, making him shiver. His presence was gone as soon as it had come, leaving Seonghwa feeling almost crazy for thinking it had happened in the first place. 

He finished preparing both omelets and fixed their coffees, setting all of them on their little dining table. Hongjoong chose to sit directly across from him, making sure Seonghwa could watch him enjoy the food he had prepared. 

Hongjoong didn't make any more moves though, and after they were finished, he cleared the table before Seonghwa could protest, thanking him for breakfast, practically dismissing him. 

“I hope I won't bother you by cleaning. I go into work around 3pm so I won't be a nuisance for too long.” Seonghwa didn't know why he was telling him his plans for the day.

“No bother at all.” Hongjoong spoke to him while washing the dishes but didn't look up, “Where do you work?”

“Oh. Um. It's a bar called The Bar is Low. Near uptown. It's not really a gay bar but I guess we attract a certain clientele.” He was rambling. 

“Yes, I can imagine you attract a certain clientele.” Hongjoong said it like he was implying the customers were there for Seonghwa alone. 

“Well. Joke is on them because I'm not interested.” Seonghwa answered dryly. 

“No? You're not gay?” Hongjoong asked. 

“Ha! No, no. I'm definitely bi. I'm just not interested in dating anyone right now. Haven't been for almost six months now.”

“Bad breakup?” 

Seonghwa felt tears well up behind his eyes, which pissed him off. He thought he was done crying about it by now. He answered, hoping his voice didn't sound too thick with the looming tears, “Yeah. Not been the best year for me.” 

“Mmh. Well. You deserve to be with someone who sees your value, Seonghwa.” Hongjoong said it so casually, glancing over his shoulder as he did. 

Seonghwa picked nonexistent lint off of his t-shirt rather than make eye contact, mumbled a “Thank you,” under his breath, trying to swallow the tears down. 

Hongjoong was too damn astute, though. 

“Hey, whoa, I'm sorry,” he dried his hands in a hurry, now finished with the dishes, “Come here.” He rushed over, pulling Seonghwa in for a hug. Seonghwa began sobbing embarrassingly hard, soaking Hongjoong’s shirt, choking out apologies, “God, I'm sorry, I haven't cried about it in weeks. Fuck.”

“Shh,” Hongjoong rubbed soothing circles on his back, “Don't apologize for having feelings, honey. You're okay.” 

“Sorry.” Seonghwa repeated himself despite the instructions he had just gotten, pulling away from the hug. 

Hongjoong reached up to wipe his face dry with a gentle thumb, repeating himself, “You're okay. Hey, look at me.”

Seonghwa obeyed, finding the other's eyes to be softer than he'd seen them so far. 

“I'm sorry if I've made you uncomfortable. I didn't know about the breakup.” Hongjoong offered, hand still on Seonghwa’s cheek. 

“Oh,” Seonghwa swallowed, “No. Um. I don't mind.” He thought he was probably blushing profusely, using every brain cell he had left to keep his eyes locked with Hongjoong's, “I like the attention.” He admitted, so quietly he barely heard it himself. 

“Noted.” Hongjoong’s thumb traced his jawline, “You’re in control here, Hwa. I want you to know that. Just say the word. Either way. And I'll stop. Slow down. Or… I'll start in earnest. But it's up to you how this goes, darling.” 

“I'll keep that in mind.” Seonghwa managed to choke out, suddenly very aware of how close they were standing. Too bad he was still chicken shit scared, “Um. I'm gonna. Go. Uh. Clean. Sorry about your shirt.” 

Hongjoong chuckled, “Stop apologizing. I'll see you later.” He stepped back, leaving Seonghwa room to step away and head towards his room.

And he did clean. As soon as he got off to the thought of Hongjoong, fingers stuffed in his mouth and music blaring to muffle the noises. Maybe he left the bathroom door connected to his room open just a tiny crack, though. Maybe he hoped Hongjoong had caught a glimpse. 

“Need a re-make for table eleven on the fly, please!” Wooyoung’s voice broke through Seonghwa’s thoughts. He had been drying the same glass for who knows how long, lost deep in thought about a certain new roommate of his. 

“Hwa!” Wooyoung pleaded from the expo area. 

“Sorry!” Seonghwa strided over, “What’s wrong with these?” The martinis looked perfectly fine to him.

“They swear those are gin. They ordered vodka.” Wooyoung explained.

Seonghwa grabbed a cocktail straw and dipped it into one of the martinis in front of him, stoppering the end with his thumb and dropping the liquid into his mouth.

“Oh. Yeah. That’s gin. In my defense, vodka martinis should be criminal.” He said as he began shoveling ice and pouring water into two clean martini glasses to chill them before making the drinks. 

“I like vodka martinis.” Wooyoung defended himself. “Bone dry and slutty filthy dirty.”

Seonghwa scrunched his nose in disgust, “You just like olive juice. And this is why they only let people with good palates be bartenders.”

Wooyoung brushed his split-dyed hair out of his eyes, pouting, “I have a good palate! It’s just different. And you got this job because the manager said he was afraid you’d kill him if he didn’t let you bartend!” 

“And I might have! Fuck waiting tables. Bartender privilege is amazing in comparison.”

“Who was going to kill me?” A deep voice rounded the corner of the kitchen into the bar. 

“He was, Yeosang! Not me. I’d never. You’re too pretty.” Wooyoung batted his lashes at his work crush. 

Yeosang blushed, trying to contain his smile, his face turning pink to match the birthmark by his eye. He tied his neon green hair back into a half-up, purposely avoiding Wooyoung’s gaze, “You really shouldn’t flirt with your manager, Wooyo.”

Wooyoung landed a firm smack on Yeosang’s ass as he passed by, before placing the correctly made martinis on his tray and sauntering away.

They thought no one knew they had been sleeping together. They were stupid. And horrible at hiding it. 

Wooyoung reappeared a few minutes later, “So what’s got your brain on a different planet tonight?” He asked, leaning across the bar, nosy as ever. 

“Yunho’s brother is in town. For like three months” He said, not intending to elaborate, but knowing Wooyoung would pry until he got it out of him anyway. 

“The stick-in-the-mud twink attorney?” 

“The very one.” Seonghwa sighed, resuming his task of drying dishes. It was slow that night. He had mainly been doing side work, not so much actually making drinks. 

“What, is he secretly hot or something?” Wooyoung was stabbing cocktail cherries onto a sword-shaped toothpick. 

“Very astute.” Seonghwa placed the cherries down on the rail below the bar back where they belonged before resuming his task. 

Wooyoung ate the cherries on his toothpick and leaned over the bar to retrieve the jar, “Why is that a problem?”

“Because,” Seonghwa swatted Wooyoung’s hand away, “Hey! Enough with the cherries. Because Yunho specifically made me promise not to sleep with him!”

Wooyoung waited until his back was turned to snatch the jar, hiding it under the bar this time as he fished more cherries out, “So? Just do it anyway. That’s what I would do. Isn’t he just visiting? Do it and ask for forgiveness later.” He tried to put the jar back before Seonghwa noticed. 

“Did you just-?”

“No? Just what?” Wooyoung said around a mouthful of cherries.

“You’re such a little brat.” Seonghwa rolled his eyes. Really, he was quite fond of his coworker. He made it nearly impossible not to like him. 

“You love me.” Wooyoung trotted away to clear the only table they had had in over an hour. Tuesday nights were like this. Yeosang would probably cut him soon and take over bartending for the rest of the night to save on labor costs. And so he could close with Wooyoung and make out in the back. Whatever. Saturday nights always made up for a whole slow week. 

Seonghwa picked up takeout on his way home and had just sat down at the kitchen table to eat it when his phone lit up with a notification. 

Yucifer

Crashing at Mingi’s tonight. Just a head’s up. Feel free to toss my laundry on my bed if you need the dryer. 

Me

Thanks man, later.

He tucked into his food, trying to not let his mind spiral at the thought of being home alone with Hongjoong that night. A few minutes later, his phone lit up again

[Unsaved Number]

Looks like it’s just us tonight.

Me

Hongjoong?

[Unsaved Number]

The one and only

Wanna get stoned and watch a movie

Me

Kim Hongjoong does illicit substances now? Since when?

Evil Man

Shut up. And Hurry up. Shower and brush your teeth and meet me on the couch in 30

Heat coiled in Seonghwa’s gut. He hated how much he liked how bossy Hongjoong was acting.

Me

Aye, aye, captain

Evil Man

Nevermind I decided I hate you

Me

Wait, no, come back. What about “yes, sir”?

Evil Man

Much better.

Me

Yes, sir

Evil Man

Mmh, I could get used to that

Seonghwa didn’t necessarily think Wooyoung gave out the best advice. But after the year he’d had so far, he decided to throw caution to the wind. Two fingers deep inside of himself in the shower, thinking of Hongjoong’s instructions the whole time, he was more sure of his decision than ever. He had never ever broken a promise to Yunho. Sure, he felt a little bad about it, but Yunho would have to understand that he hadn’t felt so alive in months. He needed this. 

He sat staring at his collection of sex toys in his bedside table drawer for too long, wasting time, risking being late, before finally selecting his favorite butt plug, guiding it inside with practiced ease. Another risk, but screw it. 

He finally emerged from his bedroom dressed in the shortest silk sleep shorts he owned. Light silver. A matching silk babydoll shirt, trimmed with black lace, on top, hair wavy and messy after his shower. The outfit was probably too much. Yeji had had a habit of making him feel weird about his good looks, not on purpose, he was sure, but in a way that read as her being intimidated and wanting to be the “pretty” one in the relationship. But he liked feeling pretty. He wanted to be told he was pretty, but he felt silly asking for it. So he felt a little embarrassed as he walked (slightly awkwardly) out of his room into the living room. 

All of his fears were quickly erased at the look on Hongjoong’s face as he emerged. He was wearing the same light blue pants from last night, dark hair swept off of his forehead, the planes of his chest visible through his thin black t-shirt. 

“Oh, darling. Look at you. All of this for me?” Hongjoong asked, beckoning him over, patting his lap. 

Seonghwa nodded as he straddled his lap gingerly, trying his best to avoid jostling around too much or else the plug would be uncomfortable. 

“Use your words, sweetheart.” Hongjoong instructed, tucking a strand of hair behind his ear.

“Yes, sir. All for you.” Seonghwa replied, his voice low, a little raspy from his nerves. 

“Lucky me.” Hongjoong whispered, hands roaming Seonghwa’s body, thumb grazing his nipple on its way down, making Seonghwa’s breath catch in his throat, before landing on his hip, which he gave a small squeeze, “You’re exquisite, angel.” His hand continued down, landing on Seonghwa’s ass cheek, fingertips pulling him apart ever so slightly. Seonghwa squeaked out a tiny moan at the sensation, senses heightened with the object he was playing host to. 

“I got myself ready for you in the shower.” He admitted, forehead tipping down to Hongjoong’s as the man kneaded the soft flesh underneath his hand. 

“Trying to be teacher’s pet are we?” Hongjoong teased as his hand found its way under the silky fabric of Seonghwa’s shorts, fingers dipping in the soft crevice before they discovered the exposed part of the plug, “Oh. Well, look at you. A little presumptuous, no?”

“Sorry.” Heat flooded Seonghwa’s cheeks, the embarrassment suddenly almost overwhelming, tears threatening to build in his eyes. 

“No, no, no,” Hongjoong tilted his chin up with his other hand, “Uh-uh. I love it. Don’t get in your own head. I’m thrilled you picked up on my lead and even more so that you’re here, presenting yourself to me like this. It’s so hot, baby. I promise. I won’t tease so much, I’m sorry.”

“‘S okay.” Seonghwa murmured, still recovering.

“We can stop any time, promise.” Hongjoong kissed his cheek to seal the contract. 

“I don���t want to stop. I just feel a little bad because I promised Yunho I wouldn’t do this.”

“Do what? Sleep with me?” Hongjoong asked, petting Seonghwa’s hair. 

“Mhm.”

“Oh, baby. He has been talking you up to me for months now. He didn’t explicitly mention the breakup, but I figured it was something like that.” Hongjoong laughed, “He probably told you that so this would feel forbidden or something. I get the feeling you like to do the opposite of what you’re told, typically. When you’re feeling more like yourself, no? I mean does he have a habit of crashing at Mingi’s? My guess is he thinks this will help you get over your ex. He’s a schemer like that.”

Oh. OH. 

“Well. I feel stupid.”

“No, sweetheart, don’t.” Hongjoong pulled him to his chest, kissed the top of his head, “You’re not stupid, you’re a good friend. You’re just out of sorts. And that’s okay. I’m not going to hurt you, I just want to make you feel good. You deserve to feel good, Seonghwa. Will you let me?”

Seonghwa steeled himself, sitting up to look at Hongjoong, “Yes. Please. I want that so bad.”

Hongjoong smiled, his eyes beginning to turn back to their original dark, lustful state, “Good. I’m glad. Because you look good enough to eat right now and I might go crazy if I can’t have you.”

Blood rushed south at his words, suddenly nothing felt nearly as important as pleasing the man underneath him, “You can have me. Please have me.” He pleaded, hips swiveling into Hongjoong’s at the thought of it. 

“Oh, I plan on it.” Hongjoong’s hand returned to grab his ass, guiding him to grind down again, “I’m going to take you apart piece by piece and put you back together again so that the only word you can remember how to say is my name.”

Fuck. 

“Yes, please. I want that, Hongjoong.” Seonghwa all but begged, continuing to move his hips as the other guided them, their quickly hardening cocks rolling together tantalizingly. 

“Come here, then, pretty.” Hongjoong whispered, finally pulling him in for a kiss. 

Seonghwa felt his brain go fuzzy. The kiss was deliberate, measured. He wasn't going to give Seonghwa too much at once, preferring to take his time, draw it out. Seonghwa was more accustomed to heated, passionate sex. Clothes ripped off in a whirlwind. Rushing towards the finish line without taking in the scenery. 

Seonghwa tried to lean in more to deepen the kiss but Hongjoong pushed him back gently, “No, baby. Let me. You just let me take care of you. Can you be good for me?”

Seonghwa wanted him so bad, could have taken him in one go right there, easily. But he was very interested in letting him lead, “Okay, yes.” He sighed, “Yes, sir.” He corrected himself. 

“Good boy,” Hongjoong stroked his hair, “So good for me.” 

Seonghwa preened at the praise, leaning into the other's hand. 

Hongjoong reached for something on the table beside the couch, producing a small, light blue intricate weed pipe, already packed and ready to go, as well as a gold zippo, engraved with his initials, “Still wanna smoke?” 

“Sure, if you do.” Seonghwa offered. 

“I do. I want to shotgun with you.” 

“Look at you, Kim Hongjoong! Full of surprises.” Seonghwa teased him.

Hongjoong’s face turned devious, “I'm not the one who is about to be full of something, jagi.” He trailed his hand down Seonghwa's face, thumb tracing over his bottom lip before using both hands to take the first hit from the pipe. Once he freed one hand again, he reached up and pressed at the spot where Seonghwa’s jaw hinged, asking him to open up. He obliged and let his face be pulled towards Hongjoong's, lips so close they were almost touching. He took the hit, inhaling greedily like it was oxygen. 

“Your turn, love.” Hongjoong handed Seonghwa the pipe as he exhaled. 

Seonghwa took his hit and leaned in to pass it along to Hongjoong. Time passed slowly as the high began to hit and he exhaled into Hongjoon's mouth. The latter barely let him fully release the hit before he was crashing their lips together, this time with more need, fervently. Seonghwa blindly placed the pipe down on the table beside them, not caring much how it landed. Nothing else was important right now. 

He felt Hongjoong’s fingers latch into his hair, tugging it slightly as he turned his head to the side, tongue teasing the seam of his lips before finally probing inside, eliciting an embarrassingly needy whine from somewhere deep inside Seonghwa’s chest. Seonghwa's tongue sparred with Hongjoong's until the latter caught it and sucked on it, nearly sending Seonghwa into a dizzy spiral of pleasure. 

Hongjoong pulled back abruptly, “Bed. Now.” He commanded. Seonghwa got up, his thighs shaky from straddling Hongjoong for who knows how long. 

“Mine or yours?” Seonghwa asked as he grabbed Hongjoong'a hand, leading them towards their connected bedrooms.

“Yours, gorgeous. I'm not even unpacked yet.” 

“Yes, sir.” Seonghwa simpered, loving being bossed around. 

“Kneel on the bed for me, darling.” Hongjoong instructed. 

Seonghwa did as he was told, hands in his lap, ass resting on his heels. 

He watched as Hongjoong stripped in front of him, maintaining eye contact as much as was possible, leaving his crisp linen boxers for last, peeling them off slowly, releasing his fully-hard cock. It was lovely, not braggadociously large but well-proportioned, nicely formed, and flushed pretty pink. Seonghwa was apparently staring at it with stars in his eyes. 

“Like what you see?” Hongjoong asked as he stroked himself, walking towards the bed. 

“Yes, sir. Want you in my mouth. Can I? Please?” Seonghwa asked, peering up at him through his thick eyelashes. 

Hongjoong smiled, “Well, since you asked so nicely…”

He climbed up onto the bed in front of Seonghwa, kneeling but raised up so his cock was level with Seonghwa’s eager mouth. 

“You can pull my hair.” Seonghwa offered as he took Hongjoong’s length into his hand, “I like to know if I'm doing well.”

“I'll be sure you know how well you're doing, beautiful.” Hongjoong smiled as he stroked Seonghwa’s hair. 

Seonghwa licked his lips, glad the weed hadn't hit so hard to have given him dry mouth, and began licking the tender underside of Hongjoong’s tip before working it inside genuinely. 

Hongjoong moaned as Seonghwa sucked him in, hollowing out his cheeks, hitting his soft palate. He felt his hair be tugged on, “God, yes, baby. Just like that.” Hongjoong praised from above. 

Seonghwa hummed at the praise, setting a pace, bobbing his head and working his tongue in time with the strokes. He could feel Hongjoong's hips stuttering, trying not to fuck his face, getting close to his release. Suddenly, Hongjoong pulled on his hair, backing up a little, “You're going to make me cum like that, baby.” His hand caressed his cheek, “And as much as I'd like that, I really want to cum inside you.” 

“Yes. God. I want that.” Seonghwa stared up at him knowing he probably already looked fucked out with flushed cheeks and swollen lips. 

Hongjoong chuckled, “Mmh so eager. You're dangerous, little bunny.” 

Seonghwa let himself be pushed back onto the mattress, “Dangerous?”

“Very. You're going to have me tempted to keep you.” Hongjoong's hands grabbed Seonghwa’s wrists, pinned them up by his head as he leaned down to kiss him once more, caging him in, not allowing a reply. He came up for air and dismounted, following a hunch for supplies, looking towards Seonghwa as his hand landed on the drawer pull of his bedside table. Seonghwa nodded, confirming the location of the lube and condoms. Hongjoong gathered them and placed them within reach on the bed beside Seonghwa before climbing back in, kneeling between his parted legs.

Seonghwa gasped as Hongjoong dove in, kissing his neck, making his way down to his chest where he mouthed and licked at his still-covered nipples, the friction of the now-damp fabric driving him insane. His top was gathered up by practiced hands, torso bared for further exploration. Hongjoong's breath was warm as he kissed down his happy trail before coming up long enough to peel his tiny shorts off, tossing them to the side before resuming his kisses, landing everywhere except for his painfully hard, leaking cock. 

“Mmh, look at you.” Hongjoong cooed, “You're so stunning, Seonghwa.” 

“Thank you.” Seonghwa gasped, his breath catching as Hongjoong's deft fingers found his plug once again, grasping the base and teasing it in and out with tiny movements that had Seonghwa’s back arching off the bed. 

“Oh fuck, please.” Seonghwa begged, writhing on the bed at the sensation. 

“Please, what, jagiya?” Hongjoong purred, obviously knowing exactly what he wanted, “Use your words, gorgeous.” 

“Please, need you to fuck me, sir.” 

Hongjoong took his time removing the plug, leaving Seonghwa clenching around nothing, feeling extremely empty. 

“Well. Since you're begging so nice.” Hongjoong rolled on the condom like it was second nature, following it with plenty of lube. 

Hongjoong grasped Seonghwa’s length in one hand, barely applying pressure, and teased everywhere except his eagerly awaiting ring of muscle with his own cock, guided by his other hand. 

Seonghwa was sweating now, desperate in his anticipation, letting out a soft whine. 

Hongjoong smiled knowingly down at him, “Shh, darling. I know. I don't mean to be cruel, you're just so lovely, all strung out for me. But I think you've earned this.” 

Seonghwa thought he might have ascended to a different astral plane at the stretch of Hongjoong pushing inside. It was delectable. He had never felt so precious, so worshipped by anyone before. He took Hongjoong easily, adoring how perfectly full he felt once the man was buried deep inside of him. 

“Fuck, baby. You feel amazing.” Hongjoong gasped, unable to help the movement of his hips as he began fucking Seonghwa in earnest. 

“God, yes, right there, Joong.” Seonghwa gasped as Hongjoong found his prostate. “Not gonna last long like this.” 

“Can you be a good boy and cum for me when I tell you to, baby?” Hongjoong asked, voice strained from the effort. 

“Yes, sir. Please. Fuck.” Seonghwa mewled. 

Hongjoong stroked him in time with his thrusts, his hips beginning to falter as he reached the edge of his own release, “Go ahead, darling. Show me how pretty you are when I make you cum.” 

Seonghwa obeyed, panting out Hongjoong's name as he came all over his hand and his own chest. 

“Fuck, yes. That's it, baby.” Hongjoong worked him through his aftershocks, before trying to pull out. 

“No!” Seonghwa gasped, definitely overstimulated, but needing Hongjoong to follow through on his promise, “Inside! Please. I can take it.”

Hongjoong didn't reply, but his eyebrow furrowed as he accepted Seonghwa’s plea, fucking into him hard and fast before finally reaching his own orgasm, spilling into the condom with a shaky breath. He took his time pulling out, falling to the bed beside Seonghwa, gathering him to his chest and stroking his hair while praising him sweetly, “Thank you, baby. You were so good for me. Took me so well. So, so good.” Hongjoong kissed his head, squeezing him tight to make sure he knew he was cared for and appreciated. 

Seonghwa felt tears escape, warm as they traveled down his cheeks, unable to hold them back. Hongjoong didn't even bat an eye, just coddled and comforted him, “Shh, jagi, it's okay. Let it out. You're okay. I've got you.” 

“Sorry.” Seonghwa sniffled, “I don't know what's wrong with me.”

“Nothing is wrong with you.” Hongjoong tilted his head up to meet his eyes, “Hey. Nothing is wrong with you, baby. You're perfect. It's normal to react like this after sex like that. Especially if it was your first time in a while. Okay? Nothing is wrong with you, Seonghwa.” He kissed the tears off of his cheeks, “Absolutely nothing.”

Seonghwa managed to compose himself and Hongjoong started to sit up, but Seonghwa panicked, “Wait, where are you going? Please don't leave!”

Hongjoong smiled, smoothing his hair, “I'm not going anywhere, angel. I just wanted to go start us a shower. Okay? I can stay here for a little longer, too, if you want.”

“Just a few more minutes? Sorry. I'm a mess.”

“No, sweetheart. You're not. I'll stay as long as you need.” 

A few minutes passed and Seonghwa finally convinced himself to let Hongjoong start the shower, soon returning to collect him from the bed. Hongjoong held him gently as he washed his body, fingers soft as they washed his hair. Seonghwa couldn’t help but feel sad, already mourning the fact that Hongjoong would be leaving in three months. What had once felt like an eternity now felt entirely too short. 

“Joong?” He asked as the other was putting down the hairdryer. 

“What's up?” 

“I'm scared.”

“Of what, honey?” Hongjoong’s eyebrow furrowed once again. 

“I'm scared I'll grow attached.” He took a shaky breath, “I'm scared I already have.”

Hongjoong smiled, a hint of sadness behind his eyes, “It's okay, Hwa. No one ever wants to keep me around for very long. I'm sure by the time I'm leaving you'll be glad for it.” 

“Why do you say that?” Seonghwa asked, suddenly concerned.

“It's just never not been true.” Hongjoong shrugged. 

“And what if I want to keep you?” Seonghwa asked timidly. 

“Then we'll talk about it when we get there. If we get there.” Hongjoong answered simply. 

“Will you stay with me tonight?” Seonghwa asked, reaching for the man’s hand, so delicate and pretty for someone so intense. 

“Of course I will, Hwa.” Hongjoong promised, “Anything you want.” 

Hongjoong fit so perfectly nestled in Seonghwa's arms that he knew as soon as the other fell asleep, he would never be able to bear letting him go. He couldn't stand the thought of him moving back to Australia. Unless he was going in his suitcase. It wasn't like he had a whole lot going on here. Was that crazy? Move halfway across the world to be with someone whom two days ago, he had sworn he would have no interest in sleeping with? He decided to let his subconscious mind work that one out, finally meeting the sweet embrace of sleep. 

“Slut.” Something hit Seonghwa’s face. “Whore.” Again. “Harlot.” Yunho's voice. “Promise breaker.” He was throwing Cheerios at the two of them, still curled up in bed together. “Jezebel.” 

“Fuck off, Yunho.” Seonghwa grumbled, seeking asylum under his comforter. 

“No! You're the Skanky McBetrayerface!” Yunho whined, obviously joking, but still being a nuisance, just because he could. 

“Yun.” Hongjoong sighed, “I told him you were scheming. Now please, fuck off. I'm trying to give your roommate some morning dick.” 

“Ew.” Yunho's voice held genuine disgust, “Fine. But hey, Seonghwa. Don't say I didn't warn you when he drives you crazy in a few weeks!” 

“Please fuck all the way off before I let your brother penetrate me in front of you!” Seonghwa called, already beginning to straddle Hongjoong from underneath the covers. 

“Okay fine. You guys are mean.” Yunho stomped off dramatically, playing the part of youngest sibling remarkably well. 

“Um actually, can I fuck you this time?” Seonghwa asked after removing his mouth from the pulse point under Hongjoong’s jaw. 

“Oh, fuck yeah, by all means.”

Hongjoong was bouncing on his dick and Seonghwa felt amazing but the two of them kept bursting into fits of giggles as they were trying desperately to be quiet for Yunho's sake. Eventually, Seonghwa had to pull out and take him from behind so they could finish, seeing as every time they made eye contact, it devolved into laughter immediately. 

It was proving quite handy for their bedrooms to share a bathroom. 

As the weeks went on though, they pretty much only stayed in Seonghwa’s bed. Hongjoong unpacked very slowly, almost like he thought at any point he would be asked to leave. 

The comment that both he and Yunho had made about getting sick of him kept rattling around in the back of his mind, making less and less sense as he got to know the man better. 

Sure, Hongjoong liked knowing his whereabouts. He could see maybe how some people might find that to be overbearing or controlling. But in all honesty, Seonghwa liked it. He liked that someone cared enough to keep tabs on him like that. Hongjoong liked to read. A lot. He read non-fiction. Historical non-fiction. And the newspaper. He was very serious about the crosswords. He didn’t go out a whole lot. And sure, he was bad about spending his money on clothes rather than saving it. Seonghwa saw what could have been perceived as flaws, but to him, they were endearing. He was growing so incredibly fond. And the sex had only gotten better as time went on. 

Hongjoong came by the bar for the first time on Halloween. He was picking Seonghwa up after work to go to the party his old friend from boarding school, Jongho, had invited him to. They were going dressed as sexy Lincoln and sexy John Wilkes Booth. It was stupid. But it was funny to them. 

“Is that the hot brother?” Wooyoung asked as he waited at the bar for Seonghwa to prepare the drinks for his table. 

“Who?” Seonghwa asked, not knowing Hongjoong was there yet, haven’t having had time to check his phone all night due to how busy they were.

“The Booth to your Lincoln over there at the end of the bar.”

Hongjoong was there looking handsome as ever, if not a little goofy, and nervous for some reason. 

“Oh, Yeah. That is definitely him!” Seonghwa answered, sighing at how adorable he found the man. 

“Okay, yeah. I get it. He’s hot.” Wooyoung leaned in, “Is he like crazy dominant in bed? Because he looks like he would cannibalize anyone who looked at you for too long.”

“I am not dignifying that with an answer.” Seonghwa rolled his eyes, “But. Um. Yeah. It’s kind of incredibly hot.”

“Oh, I get it. Yeosang is territorial, too. I think it’s probably not something everyone is into. Yeosang apologized for being that way a lot when we first started hooking up. But I kept reassuring him that I like it. It’s hot. It’s nice to feel wanted like that.” Wooyoung was staring off into space, obviously deep in thought about Yeosang. 

“Hm. Yeah. That’s exactly it. Maybe that’s what they meant…”

“What who meant?” Wooyoung asked, curious as ever.

“Hongjoong and Yunho. They both said something to the effect of knowing that I would eventually get sick of Hongjoong. I think they were talking about him being possessive. But you’re right. I think it’s very, very attractive.” Seonghwa was actually getting a little hot and bothered just at the thought of it. 

“Okay, ew. Stop drooling. Can you please leave now? I like watching Yeosang bartend and I can’t do that if you’re here. Plus you’ve already made beaucoup tips.” He shook their oversized tip jar. It was true. It was nearly brimming over with cash and he saw plenty of bigger bills in there. 

“Slut.” He fished the cash out, “Okay byeeee!” He called after pocketing his tips and closing out his drawer, collecting Hongjoong on his way out. 

Jongho’s place was super cool, modern and expensive, looking like somewhere a Bond villain might reside, and the man himself was a little cold at first but quickly warmed up to Seonghwa the longer they spent together. Everyone loved their outfits. One man, Jongho’s friend, San, really liked Abe Lincoln, apparently. He kept touching his costume and leaning in, clearly not one to hold his alcohol well. Seonghwa didn't think he was flirting, really, mostly because he had seen him interact with plenty of others the same way that night. He figured the man was just touchy and friendly. Hongjoong spotted them talking and came over to snake his arm around Seonghwa’s waist. “Hi, baby.” Hongjoong all but sneered at San as he spoke, “Making friends?” He asked before pulling Seonghwa in for a messy kiss. Once released, Seonghwa watched as the man’s cat-like features went through a series of emotions, from confusion to understanding to acceptance, walking away with a small wave. 

“Sorry. I don’t know why I felt the need to do that.” Hongjoong said, shaking his head and stepping away from Seonghwa. 

“What? It doesn’t bother me, Joongie.” Seonghwa offered, reaching for him again.

Hongjoong took another step away, “No. I need to stop. I’m sorry.” He turned on his heel and tried to walk away, but Seonghwa caught his arm.

“Hey, whoa. Can we go somewhere and talk about this, please?”

“I know we haven’t been here long but can we go home if we’re going to talk about it?” Hongjoong asked, looking up at Seonghwa apologetically. 

“Yeah, sure, of course. Of course we can, baby.” Seonghwa reassured him. 

Hongjoong stared out the window in the backseat of the Uber the whole drive back to their apartment. He let Seonghwa hold his hand, but that was about it. Seonghwa’s mind was racing the entire way there. When they finally got back, he suggested they get showered and changed and meet in the living room afterwards. Hongjoong nodded, still refusing to make eye contact. Seonghwa showered quickly and changed clothes before heading into the kitchen to put on some water to make tea. Two cups of lavender chamomile with honey. He didn’t know if Hongjoong liked tea, but the ritual of making it helped calm his nerves anyway. By the time he carried the tea cups over to the coffee table in the living room, Hongjoong was finally emerging, face pink from being scrubbed clean, hair still wet, wearing one of Seonghwa’s sweatshirts he had evidently left in his room, looking rather small and vulnerable in it, seeing as it was big on him. 

“Come here,” Seonghwa offered, patting the couch beside him, “I made tea, does that sound good?”

Hongjoong sat down beside him on the couch, not touching him, but nodding at the offer of a hot beverage. Seonghwa handed him the mug carefully, warning that it was hot, trying to study his face, but remaining patient. 

“Thank you,” Hongjoong said after taking a sip, “This is nice. I don’t know why you’re being so kind to me.”

“Hongjoong, no offense, but what the fuck are you talking about?” Seonghwa asked, genuinely confused. 

“I…” Hongjoong finally met his eyes, looking completely distraught, “I don’t know where to start. I have some bad habits that I’m trying to break. But it’s hard. And I thought I was over them. Thought I could control them with you. Obviously I’m just as insane as I used to be.”

“First of all, you’re not insane. Second, can you elaborate? What habits?” Seonghwa dared to place a hand on the other’s knee to try to comfort him. 

Hongjoong took a deep breath, “I had a bad breakup, too. A few years ago. He cheated on me, made me think it was my fault, somehow. I stayed in it way too long trying to be ‘better’, be who he needed me to be to stay happy. But that was never going to happen. I should have known. There was no pleasing him. He swore up and down that he had stopped seeing the other guy but I knew he was lying and I ended up following him to prove myself right. I should have just fucking let it go. But then I confirmed it. After that, the harder I tried to cling on to him, the more distant he got. I wish I would have had enough self respect to just leave, but I was so stubborn. Ever since then, I have been kinda paranoid in relationships. It’s not that I can’t trust, it’s just that everything kind of feels like a threat, I guess. So I like knowing where my partner is. I like everyone else knowing they’re mine. That kind of behavior is typically a turn-off to people. That’s what I meant when I said I would scare you off. And when those feelings came up tonight after seeing you talking to San… I don’t even have any claim to you, Seonghwa. And I still couldn’t hold it together. I’m so fucking frustrated with myself.” Tears streaked down his face at the last part.

Seonghwa carefully removed the tea cup out of his hands, placed it on the coffee table, and pulled the man into his lap. It was his turn to comfort. 

“Oh, Joong. You’re okay, baby.” He stroked his hair, rubbed circles on his back, “Hey,” he leaned back slightly so he could look the other in the eye, “Look at me. No one I’ve ever been with has cared enough about me to ask my whereabouts. They parade me around because I’m a pretty object to be shown off. The possessiveness you’ve shown so far… I like it, Hongjoong. I was just talking to my co-worker about it at the bar when he saw you there, looking like you would happily murder anyone who dared to look at me for too long. Do I see how it could turn toxic? Sure, but I don’t think you’re toxic, Hongjoong. I think we both have some flaws. And I think we’re both adults who can work through them, if we want to. Personally, I want to. Have you balked at all any of the times I’ve been a hot mess after getting emotional? No. You’ve just helped me through it. And I would do the same for you, happily. As far as a ‘claim’ to me goes. Hongjoong. I want that. I know you thought you would scare me off but I knew after that first night, I want this with you. I know you have to go back to Australia and I honestly don’t know what it would look like, but I really, really want to try. I want to be yours, baby. Please. Let me.”

Hongjoong studied him for a moment like he thought he might burst out into laughter and yell ‘Sike!’ in his face or something. But of course, he didn’t. Seonghwa was dead serious. 

“You want me to claim you?” He asked, finally, eyes now dry and turning dark with desire. 

“Yes, baby. Please. Want everyone to know who I belong to.” Seonghwa felt heat stirring deep in his abdomen. 

“So I can mark you?”

“Yes. God, yes. Anywhere you want.” Seonghwa’s hands trailed down Hongjoong’s flank, desperate to touch him. 

“I’m going to make sure everyone knows who you belong to.” Hongjoong growled, pulling them both to their feet, abandoning their tea in favor of heading to Seonghwa’s bedroom. 

Hongjoong had left marks all over Seonghwa’s neck and down his thighs as he opened him up. 

“Are you clean? Can I take you raw? Please?” Seonghwa begged as Hongjoong reached for the condom. 

“I am. Are you sure?” 

“Yes. I said I wanted to be claimed. Want you to stuff me full, get me pregnant, baby. Wanna feel you leak out of me.” He was babbling, but he meant every word. 

“Christ, Hwa.” Hongjoong grunted as he applied lube before pulling Seonghwa into his lap, guiding him down carefully onto his cock, chest to chest as they made love, Seonghwa’s own dick pinned between their torsos. They caught their release simultaneously, foreheads pressed together, panting versions of each other’s names. 

They had to change the sheets after their shower. 

Later, in bed together, Seonghwa tried to confess his feelings. 

“Hongjoong?” He asked timidly from his spot on the man’s chest. 

“Hm?”

“I think I’m falling in love with you.” He said it so quietly he was afraid Hongjoong hadn’t heard.

“Baby… you’re just feeling good from the sex. Tell me again in the morning if you still feel that way, okay? I don’t want you to say something you don’t mean. You still barely know me.” 

“It doesn’t matter. I know how I feel.” He was feeling a little stubborn then, “I will tell you in the morning. Because I mean it.”

“Okay, darling. Get some sleep.” Hongjoong whispered, stroking his back in time with his breaths. 

“G’night.” Seonghwa replied, brain already foggy, half asleep.

“Goodnight, my little bunny.” Hongjoong kissed the crown of his head. 

Seonghwa woke up alone. He knew Hongjoong was gone. He could just feel it. The note on his bedside table only confirmed his fears. 

Seonghwa,

I’m sorry. You deserve better than what I can offer. I’m sure you will hate me for this, but I promise you, it’s for the best. You should be with someone who isn’t an obsessed, paranoid, possessive asshole. I hope you know I cherished every moment we spent together. You’re really something special. You will heal and move on and be glad that you didn’t tie yourself to me. Promise. Take care of yourself. 

-Hongjoong 

Seonghwa called into work that night. 

Then he called into work for the rest of the week, until Wooyoung became so concerned that he came by the apartment to make sure Seonghwa was alive. After explaining what happened, Wooyoung was uncharacteristically kind and attentive, nearly protective of him on their shifts together. It was nice. It made Seonghwa almost feel like a person again. 

November came and passed and he was completely numb to all of it. All he did was sleep, work, and play Animal Crossing. Yunho felt bad, like it was his fault somehow. Tried to make it up to him in little ways. Made sure he was fed and watered. It wasn’t until after Thanksgiving that he forced him out of the house. 

“We’re going to Mingi’s for a late Friendsgiving. Come on. Here,” Yunho tossed him a sweater and some jeans, “Boots and scarf, too, it’s going to snow. I’m not taking no for an answer. I’m serious, Hwa.” He stood in the doorway, ensuring Seonghwa actually got dressed. 

He wouldn’t admit it, but it was nice to be around people. Wooyoung and Yeosang were friends with Mingi, apparently, and although he saw them several times per week, it was nice seeing them outside of that context, curled up together on the couch, able to be openly together outside of the bar. Mingi had pulled him into a big bear hug despite them not being very close, and it almost made him cry. He was a good hugger. And it was the first physical affection he’d had in a month. He was sure he looked rough, haggard, face gaunt, dark circles under his eyes. He hadn’t even been able to call it a breakup this time, but it felt like one. Worse than one. 

But being here, with people who cared for him, and good food, sparkling wine, he began feeling some semblance of normality again. They were half an hour into a game of Catan when the doorbell rang, Mingi's black labrador retriever, Chicken, barked at the noise until Mingi opened the door to reveal Jongho and San. How they all knew each other, Seonghwa had no idea. But the two were holding hands and he realized just how silly Hongjoong had been at the party. Jongho seemed just as surprised to see him.

“Oh, hey. Nice to see you again.” He offered, shaking Seonghwa’s hand. 

“You, too.” Seonghwa answered, not really knowing if it was truthful or not.

“You look almost as bad as Hongjoong has when he facetimes with me.” Jongho chuckled. 

“Oh. You’ve talked to him?” He didn’t know why he was surprised. They were friends, afterall. 

“I’ve definitely talked to him. Well, he does most of the talking. He’s being very stupid, though. I keep telling him he was wrong for what he did and he needs to get his shit together and apologize profusely. He has a job offer here, you know. He’s just getting in his own way. I get it, he’s scared. But I still stand by him being very, very stupid.” 

“He what?” Seonghwa was confused. 

“You didn’t know?” Jongho looked at him sympathetically, “Sorry. Yeah. My company offered him a job. It was part of the reason he came to town. He declined when he fled the scene, but they haven’t stopped pursuing him. He’s like prodogiously good at his job.” 

“What the fuck.” Seonghwa felt even more betrayed than ever. 

“Yeah. Like I said. Very stupid” Jongho patted his arm, trying to be comforting, but mostly failing. 

Seonghwa snuck outside while everyone was distracted by the newcomers and made a phone call. He didn’t know if Hongjoong had him blocked or not because he hadn’t bothered to try to reach out, but he tried anyway. It rang five times before there was an answer.

“Hello?” Hongjoong’s voice sounded groggy but Seonghwa didn’t care enough to think about the time difference then. Fat snowflakes were falling on his face. He let them melt there, not bothering to wipe them away. 

“Kim Hongjoong. You fucking coward. You have until New Years before I block you. I’m so fucking mad at you. Don’t make me fly to Sydney, you son of a bitch. Come home. Take the job. That’s a threat. Come home and beg me to take you back before I change my mind on giving you another chance. I want you, you stupid idiot. Grow up. Get it together. Hurry the fuck up and get here.” 

“Seonghwa? I-”

“I said hurry the fuck up.” Seonghwa hung up the phone, feeling a little smug as he walked back inside. 

It was a beautiful white Christmas morning. Clear and cold, almost two feet of snow on the ground. Seonghwa had spent the whole day before cleaning his depression nest, feeling very confident that Hongjoong would show up any day now. Seonghwa had laid in bed for a while that morning, reading, drinking coffee, and enjoying the sight of snow falling outside the window. There was a knock at his bedroom door. He padded over in his slippers and Christmas tree patterned flannel pajama set to open it. 

Hongjoong stood in the doorway, holding a beautifully wrapped gift in his hand, snow-flecked beanie still on his head, nose pink from the cold. 

“Oh, hi. Took you long enough.” Seonghwa tried to be stern but couldn't hold back his smile. 

“You're happy to see me? You're something else, Park Seonghwa. You should be trying to throttle me right now.” Hongjoong said, a little sheepishly. 

“I should, but I'd like to hear you out first. You're too pretty to die young.” Seonghwa moved out of the doorway so he could come inside. 

“I, um. Made you something.” Hongjoong handed him the box as they sat side by side on Seonghwa’s bed, “It's not much. But I kinda learned how to crochet while I was gone.”

Seonghwa peeled the tape carefully, not wanting to waste the pretty paper. Inside was a box, which he opened to reveal a crocheted hat. It was soft and pink with floppy bunny ears on top. He loved it. 

“For my bunny.” Hongjoong said, giggling as Seonghwa tried it on. It fit perfectly. 

“Thank you, I love it, Hongjoong. But I hope you don't think this makes up for things.” 

“No, no, no. God no. Definitely not.” Hongjoong was practically tripping over his words. 

“Well. You're here. I'm all ears,” Seonghwa reached up to the bunny ears on his head, “Quite literally.” 

Hongjoong took a steadying breath, “Seonghwa. I'm so fucking sorry. I thought I knew what was best for you. For us. I panicked. I know that you said we could work through it. But I got this notion that I needed to protect you from myself. I don't think I would have been so scared had I not liked you so much. Then you said you were in love with me and I started to spiral.” He reached for Seonghwa's hands, eyes pleading as he continued, “But Seonghwa. You were right. I'm such a coward. I never ever should have run away like that. The fact that you had to be the one to call me and snap me out of it makes me sick. I honestly can't believe you'd even consider giving me another chance. But I had to try. My time here was the highlight of my year. I'm-” His hand reached up to caress Seonghwa's cheek. Seonghwa let him, and he continued, “I'm in love with you. If you'll give me another chance, I intend to prove to you every single day just how true that is. I'll call right now and accept the job. I just want to treat you right. How you deserve. And you deserve the absolute best. I can't promise you that I'll be perfect, but I will promise to always do my best. If you need time to think about it-” 

Seonghwa cut him off by kissing him. He didn't need to hear any more. He pulled back before it could get any more intense. 

“Sorry. You made me wait almost two whole months to do that.” Seonghwa scolded him, mostly joking, “I don't need time, baby. I want you right now. I'm still so mad at you, but I know you'll make it right. I'm willing to trust you, Hongjoong. Because I'm very much in love with you, too. I want to hear about your stupid history books. I want to help you with your crosswords. I want you to keep tabs on me and I want everyone to know that I belong to you. And I want you to call and accept that job, but first I want to take you right here on this bed until you forget you ever left in the first place.” 

“Get over here then.” Hongjoong instructed. 

It was just like their first time, Seonghwa underneath Hongjoong, crying out as he neared his release, back arching off the bed as Hongjoong nailed his prostate over and over. He had insisted on keeping the bunny hat on. 

“Come on, baby, go ahead. Let go for me, gorgeous.” Hongjoong instructed. 

“Hongjoong!” Seonghwa cried out as he came.

Hongjoong worked him through it, following quickly behind, “Yes, there we go. Fuck. Seonghwa-” He finished inside, Seonghwa loving the feeling of the warmth spreading uncontained deep in his abdomen.

They lay panting together on Seonghwa’s bed, Hongjoong tracing patterns on his back as they recovered. 

“What's with the bunny thing, anyway? I mean, I like it, I think it's really cute, actually, but it seems a little random.” Seonghwa inquired. 

Hongjoong sat up slightly, “You don't remember?” 

Seonghwa shook his head. 

“It was the only time you and Yunho convinced me to go to the playground with you on winter break.” He chuckled as he recalled the memory, “I took one hit and was a giggling mess. You guys made fun of me relentlessly. Then we saw a squirrel chase a bunny off, away from his acorns, chattering at it aggressively. I looked at you and said ‘I'm the squirrel.’ You nodded and said, ‘I'm the bunny.’ And then this big golden retriever had gotten loose from his leash and chased them both off and we cracked up, agreeing that that was Yunho.” 

“Oh my god, I do remember that! I can't believe I forgot!” Seonghwa sat up to kiss Hongjoong on the nose, “I also can't believe you remembered.” 

“I've thought of you as a bunny ever since then.” Hongjoong admitted.

“That's stupid.” Seonghwa squeezed him closer, “And adorable. I love you.”

“I love you, my little bunny.” 

New Years Eve was spent at Hongjoong’s new apartment, sort of a combined housewarming party. To everyone's surprise, Yunho and Mingi kissed as the clock struck twelve, far too passionately to just be friendly. 

“Are you guys-?” Hongjoong asked them when they finally came up for air. 

“Us?” Mingi asked, “Oh! Yeah. For a while now. We just weren't loud about it because of what you and Seonghwa were going through.”

“Huh.” Seonghwa and Hongjoong said in unison. 

“Well, um, congrats!” Seonghwa raised his champagne glass. 

“Cheers!” Yunho called, “To happy endings and new beginnings.”

“Cheers!” They echoed him. 

Later that night, after exploring every viable surface from which to have sex upon in Hongjoong’s new apartment, they lay in bed together, both too excited to sleep yet.

“What do you think about adopting?” Seonghwa asked as he stroked Hongjoong’s back, who was curled into his chest. 

“Like… a child?”

Seonghwa snickered at the obvious high pitched inflection his voice had taken as he asked the question, “No, silly. I was thinking a cat. Or maybe a rabbit.” 

Hongjoong kissed his chest where he could reach, “A bunny for my bunny. I think that's a great idea.” 

They adopted one the next day. Named her Squirrel because they were so funny. Funny, and very, very much in love.

[hnck120]

Trade Mark Advocate in Bangalore

In a dynamic business environment like Bangalore, safeguarding your brand identity is crucial. Intellectual property, especially trademarks, plays a significant role in protecting your business’s reputation and market presence. At HNCK & Associates, we specialize in providing comprehensive trademark services tailored to the unique needs of businesses in Bangalore.

Whether you are a startup, SME, or an established corporation, understanding the nuances of trademark law is essential. This blog offers an in-depth look into the role of a trademark advocate, the importance of trademark registration, and how HNCK & Associates can assist you in securing your brand.

What is a Trademark?                   

A trademark is a unique identifier that distinguishes your products or services from others. It can be a name, logo, slogan, symbol, design, or a combination of these. In India, trademarks are governed by the Trade Marks Act, 1999. Registering a trademark gives you exclusive rights to use that mark and prevents others from exploiting your brand.

Importance of Trademark Registration

Legal Protection: Trademark registration provides legal recognition and protection against infringement.

Brand Identity: It helps build brand loyalty and trust among consumers.

Asset Creation: A trademark can become a valuable intangible asset.

Market Advantage: Exclusive rights prevent competitors from copying your brand.

Global Expansion: It facilitates easier trademark registration in other countries.

Why Hire a Trademark Advocate in Bangalore?

Bangalore is a hub of innovation and entrepreneurship. With fierce competition in every sector, protecting intellectual property becomes non-negotiable. A qualified trademark advocate in Bangalore offers the following benefits:

Expert Guidance: From trademark search to registration and litigation support.

Compliance Management: Ensures adherence to Indian IP laws.

Legal Representation: Assists in opposition, infringement, and cancellation cases.

Documentation Support: Drafts and files necessary applications and responses.

Trademark Registration Process in India

Trademark Search: Identify existing similar trademarks.

Filing Application: Submit Form TM-A with required documents.

Examination: The Registrar examines the application.

Publication: Trademark is published in the journal for opposition.

Opposition (if any): Third parties may file objections.

Registration: Certificate of registration is issued if no opposition is sustained.

Services Offered by HNCK & Associates

At HNCK & Associates, our trademark services in Bangalore include:

Trademark Search & Analysis

Filing & Prosecution of Trademark Applications

Trademark Renewals & Assignments

Opposition & Rectification Proceedings

Trademark Litigation & Enforcement

International Trademark Registration

Trademark Portfolio Management

Trademark Classes Explained

Trademarks are classified into 45 classes under the NICE Classification:

Classes 1–34: Cover goods

Classes 35–45: Cover services

HNCK & Associates assists in selecting the right class to ensure your trademark is accurately protected.

Common Challenges in Trademark Registration

Similarity with Existing Marks

Descriptive or Generic Marks

Improper Classification

Lack of Proper Documentation

Oppositions & Objections

We help you navigate these challenges efficiently to improve the chances of successful registration.

Trademark Infringement & Legal Remedies

Trademark infringement occurs when a registered trademark is used without authorization. Legal remedies include:

Injunctions

Damages or Account of Profits

Delivery of Infringing Goods for Destruction

Criminal Prosecution

Our litigation team at HNCK & Associates ensures robust representation to protect your brand.

International Trademark Protection

We help clients extend their trademark rights beyond India through:

Madrid Protocol Applications

Country-specific Registrations

Coordination with International Law Firms

Case Studies: Successful Registrations by HNCK & Associates

Tech Startup in Electronic Goods: Overcame opposition by proving distinctiveness.

Healthcare Brand: Successfully registered under multiple classes.

Fashion Label: Won a legal battle over infringement in record time.

Why Choose HNCK & Associates?

Experienced Advocates

Tailored Legal Solutions

Transparent Fee Structure

High Success Rate

Client-Centric Approach

Conclusion

Trademark protection is essential for business success. In Bangalore’s competitive ecosystem, partnering with a trusted firm like HNCK & Associates ensures your brand remains secure. Our expert team handles every aspect of trademark registration, enforcement, and litigation with precision and professionalism.

Ready to secure your brand? Contact HNCK & Associates, your trusted trademark advocate in Bangalore.

[brainiacipsol]

Trademark Consultants in Bangalore: Protect Your Brand with the Right Expertise

In today’s highly competitive business world, protecting your brand identity is crucial. A trademark not only safeguards your business name, logo, or tagline but also builds trust and recognition in the market. If you are a startup, entrepreneur, or established business in Bangalore, working with experienced trademark consultants can make the entire process smooth and hassle-free.

Why Are Trademark Consultants Important?

Filing for a trademark involves several legal and technical steps. From checking trademark availability to documentation, classification, and responding to objections — the process can get complicated. This is where professional trademark consultants in Bangalore step in. They help you:

Conduct thorough trademark searches to ensure your brand name or logo isn’t already taken.

File trademark applications correctly under appropriate categories.

Handle objections, oppositions, and hearings if any issues arise during the registration process.

Advise on trademark renewals, assignments, and licensing.

Their expertise helps you avoid costly legal disputes and ensures your intellectual property remains protected.

Benefits of Hiring a Trademark Consultant in Bangalore

Expert guidance through India’s trademark laws and processes

Faster, error-free filing reducing chances of rejection

Efficient handling of legal formalities and compliance

Strategic advice on building a strong brand portfolio

Whether you’re launching a new business or protecting an existing one, having a skilled consultant by your side offers peace of mind.

Services Offered by Trademark Consultants

Most trademark consultants in Bangalore provide end-to-end services such as:

Trademark search and availability check

Application drafting and filing

Responding to examination reports and legal notices

Trademark opposition handling

Renewals and modifications

Trademark portfolio management

How to Choose the Right Trademark Consultant

While there are several trademark firms and individual consultants in Bangalore, consider the following before selecting one:

Experience and expertise in intellectual property rights

Client reviews and success rate

Transparency in fees and services

Personalized support and availability

An experienced consultant can save your time, money, and brand reputation in the long run.

Final Thoughts

A trademark is not just a legal formality — it’s your brand’s identity and competitive edge. Bangalore, being a thriving hub for startups and businesses, has numerous expert trademark consultants who can help you secure your intellectual property. If you want to ensure your brand name, logo, and tagline are legally protected, don’t hesitate to reach out to a trusted trademark consultant in Bangalore today.

[strategy-law-llp]

Launching a Startup? Don’t Skip the Legal Fundamentals.

Starting a business is exciting—but also complex. Amid branding, funding, and product development, it’s easy to overlook the legal structure that supports your growth. That’s where a startup lawyer becomes an essential part of your founding team.

At Strategy Law, we specialize in helping startups lay strong legal foundations that minimize risk, attract investors, and support long-term scalability.

 

What Does a Startup Lawyer Do?

A startup lawyer provides the legal roadmap for turning your idea into a real, investable business. From choosing the right entity to protecting your intellectual property and structuring deals, your attorney helps you make informed decisions at every stage.

Key areas where Strategy Law’s startup attorneys provide value include:

 

1. Entity Formation & Structure

Choosing the right business entity (LLC, C-Corp, S-Corp, etc.) affects your taxes, liability, and investor appeal. We help you select and form the right structure for your goals.

2. Founder Agreements

Clear agreements among co-founders prevent future conflicts. We draft operating agreements, vesting schedules, and ownership breakdowns that set expectations from the start.

3. Equity Planning & Cap Table Management

From stock options to fundraising rounds, we guide you through structuring your capitalization table and equity strategy to align with investor expectations.

4. Intellectual Property Protection

Your brand, code, product designs, and ideas are your competitive edge. We assist with trademark filings, IP assignments, licensing, and NDAs to keep your innovations safe.

5. Employment & Independent Contractor Agreements

We help draft legally sound employment offers, consultant contracts, and confidentiality agreements—critical for both compliance and attracting top talent.

6. Fundraising Support & Term Sheet Negotiation

Raising capital? We review and negotiate term sheets, SAFE notes, convertible debt, and equity deals to protect your interests during seed, Series A, and beyond.

7. Compliance & Risk Management

From privacy laws to employment regulations, our team ensures your startup complies with federal, state, and industry-specific laws, avoiding penalties and reputational risk.

 

Why Work With Strategy Law?

Located in San Jose—at the heart of California’s innovation economy—Strategy Law brings deep experience in business, finance, and emerging technologies. Our startup lawyers not only understand the legal landscape but also the realities and pace of startup life.

We offer:

Tailored legal advice for your business model Transparent billing and startup-friendly packages Long-term partnership as your company scales A multidisciplinary team experienced in business, IP, and finance law

 

Set Your Startup Up for Success

Don’t wait for a legal issue to derail your progress. With Strategy Law as your legal partner, you’ll be positioned to grow smarter, fund faster, and operate confidently.

Contact us to schedule a consultation with an experienced startup lawyer.

[samritimattuu]

Company Legal Services: A Guide to Safeguarding and Growing Your Business

Running a business is an exciting but complex venture. From incorporating your company to hiring employees, signing contracts, or managing disputes, legal considerations are at the core of every decision. Yet, many entrepreneurs and startups underestimate the importance of investing in company legal services early on.

In this article, we explore what company legal services include, why they matter, and how law firms like Gurve Legal provide practical, tailored support to companies across the UK.

Why Are Company Legal Services So Important?

Company legal services form the backbone of any well-structured business. They ensure that operations are compliant with the law, protect company assets, help mitigate risks, and ultimately support sustainable growth.

Here’s why every business, especially startups and small to medium enterprises (SMEs), should prioritise legal support:

Avoid costly legal disputes

Protect intellectual property and confidential information

Stay compliant with regulatory and employment laws

Create secure contracts with clients, suppliers, and employees

Attract investors with proper legal documentation

As your business scales, legal complexity increases. Early legal advice sets your company up for long-term success and credibility.

1. Business Formation and Structuring

Choosing the right legal structure is the first and most critical decision when starting a company. Whether you register as a sole trader, partnership, limited company (LTD), or limited liability partnership (LLP), each structure has different legal, tax, and reporting implications.

Company legal services at this stage typically include:

Registering the company with Companies House

Drafting Articles of Association

Creating shareholder or partnership agreements

Advising on equity allocation and founder responsibilities

A firm like Gurve Legal ensures your company is set up correctly—avoiding future disputes and streamlining operations from the start.

2. Contract Law and Drafting Agreements

Contracts are legally binding agreements that govern your relationships with customers, suppliers, employees, and investors. Poorly drafted contracts are a leading cause of business disputes in the UK.

Essential contracts include:

Client service agreements

Employment and freelancer contracts

Confidentiality and non-disclosure agreements (NDAs)

Supplier and vendor contracts

Terms and conditions for websites or platforms

Avoid using generic templates online. Instead, work with legal professionals to draft tailored contracts that reflect your business model and protect your interests.

3. Employment Law and HR Policies

When hiring employees or contractors, businesses must adhere to UK employment law, which outlines strict guidelines on rights, wages, working conditions, and termination.

Company legal services can help with:

Drafting compliant employment contracts

Creating employee handbooks and HR policies

Managing redundancy, termination, and disciplinary actions

Ensuring compliance with IR35 and contractor laws

Failure to follow employment laws can lead to costly claims at employment tribunals. Gurve Legal ensures your company’s hiring practices are both fair and compliant.

4. Intellectual Property Protection

Your company’s intellectual property (IP) may include your brand name, logo, products, software, website content, or inventions. Without proper protection, competitors could steal or replicate your ideas.

Legal services for IP include:

Trademark registration (for names, logos, and slogans)

Copyright advice (for content, code, and designs)

Patent filing (for unique products or processes)

IP assignment clauses (in employee and contractor agreements)

Gurve Legal helps you identify, protect, and enforce your IP rights—safeguarding the identity and value of your business.

5. Regulatory and Data Compliance

Every business must comply with relevant industry laws and standards. This is particularly important in sectors like finance, health, food, and technology.

A key part of modern compliance is data protection, governed in the UK by GDPR and the Data Protection Act 2018. If your company collects or processes customer data, you must:

Publish a clear privacy policy

Use legal bases for processing data

Secure customer consent appropriately

Respond to Subject Access Requests (SARs)

Maintain data securely

Gurve Legal offers audits and compliance reviews to ensure your business avoids fines and reputational harm.

6. Investment and Fundraising Legal Support

If your company is preparing to raise capital through seed funding, venture capital, or angel investment, legal preparation is essential. Investors want transparency, clean ownership structures, and risk-free documentation.

Legal services include:

Drafting and reviewing term sheets

Creating shareholder agreements

Managing cap tables and equity distribution

Ensuring eligibility for SEIS/EIS schemes

Supporting due diligence processes

Gurve Legal helps startups and scaleups become legally investment-ready, building trust with potential backers.

7. Dispute Resolution and Litigation

Disputes can arise in any business—whether with customers, suppliers, or internal stakeholders. The right legal support can prevent escalation and protect your company’s reputation.

Company legal services in this area include:

Negotiation and mediation

Breach of contract claims

Employment disputes

Debt recovery

Commercial litigation

With experienced legal advisors like Gurve Legal, you can resolve issues efficiently while focusing on growing your business.

8. Exit Strategy and Business Sale

Eventually, you may choose to sell your company, merge with another firm, or transfer ownership. These processes involve complex legal steps, from due diligence to contract negotiation.

Legal services for exit planning include:

Valuation and deal structuring advice

Drafting sale agreements

Negotiating buyer and investor terms

Transferring IP and employee contracts

Ensuring tax-efficient strategies

Planning your exit legally ensures that your hard work pays off in full.

Why Choose Gurve Legal for Company Legal Services?

Gurve Legal is a modern UK law firm specialising in providing clear, practical, and cost-effective legal services to startups, SMEs, and growing businesses.

What makes them stand out?

Fixed-fee packages with no hidden costs

Business-friendly communication—no legal jargon

Tailored legal strategies for your industry and goals

Fast turnaround to keep your business agile

Whether you’re just starting or preparing for investment or exit, Gurve Legal ensures you’re legally sound every step of the way.

Final Thoughts

Company legal services are not just about avoiding problems—they're about building a legally secure foundation that enables your business to grow, innovate, and thrive with confidence.

From incorporation and contracts to IP protection and dispute resolution, the legal side of your company deserves as much attention as product development or marketing.

Looking for reliable legal support? Partner with Gurve Legal and let their expert team help your business operate safely, smoothly, and successfully.

[saifawaisi3211]

Trademark Registration in India: Secure Your Brand the Smart Way with Bizsimpl

In a digital-first economy where startups are booming and brands are emerging faster than ever, Trademark Registration in India is no longer just an option—it's a necessity. For entrepreneurs, founders, creators, and companies of all sizes, safeguarding your brand identity is the first step in establishing trust and long-term visibility in the marketplace.

At Bizsimpl, we understand how crucial brand protection is, especially in the early stages of business. We’ve simplified the process of Trademark Registration in India to help you protect what’s uniquely yours—your brand, logo, or slogan—without hassle or confusion.

What Is Trademark Registration and Why Does It Matter?

A trademark is essentially your brand’s signature. It distinguishes your goods or services from competitors and builds a unique identity that consumers can connect with. Trademark Registration in India gives your business the exclusive legal right to use that mark, prevents unauthorized use by others, and turns your brand into an intellectual property asset.

Here’s why it matters:

Prevents identity theft and brand imitation

Builds credibility and consumer trust

Enhances visibility in both online and offline markets

Adds value to your business during funding or M&A

In short, a registered trademark tells the world: “This brand belongs to us—and only us.”

Top Industries That Should Prioritize Trademark Registration in India

While Trademark Registration in India is important for all businesses, certain industries benefit more due to high competition and reliance on brand recall:

E-commerce & D2C Brands

Tech Startups & SaaS Platforms

Fashion & Apparel Businesses

Food & Beverage Ventures

Media, Entertainment & Creative Agencies

Educational Services & Coaching Institutes

Whether you're building a mobile app, launching an organic skincare line, or running a podcast brand, registering your trademark is one of the smartest business decisions you can make.

Key Elements You Can Trademark

Many business owners think trademarks are just about logos. In reality, you can register various elements of your brand under Indian law:

Brand Name or Business Name

Logo or Symbol

Slogan or Tagline

Product Shape or Packaging

Sound (Jingles)

Color Combinations

Domain Names (if distinctive)

Bizsimpl helps you identify all valuable brand elements and get them protected through proper Trademark Registration in India.

Strategic Benefits of Trademark Registration in India

Unlike generic blog posts, let’s take a strategic view of why registering a trademark can give your business an edge:

1. First-Mover Advantage

India follows a "first to file" system. The first person or entity to file a trademark gets the legal rights, even if someone else used the brand first without registering. Filing early helps you avoid unnecessary legal battles later.

2. Trademark as a Business Asset

Trademarks increase in value over time. They can be licensed, sold, or assigned—just like physical assets. Your registered mark can even generate royalty income.

3. Stronger Online Protection

In an era of domain hijacking and social media impersonation, Trademark Registration in India allows you to take down fake accounts, copycats, and infringing websites faster with legal authority.

4. Investor Confidence

VCs and angel investors look for IP ownership during due diligence. A registered trademark proves your commitment to long-term brand protection and gives you a serious edge when raising funds.

Fast-Track Your Trademark Journey with Bizsimpl

Bizsimpl is designed for founders who want clarity, speed, and precision. Here's how we make your trademark journey smoother:

Initial Assessment: We evaluate your brand’s trademarkability.

Availability Check: Our team conducts deep trademark searches to avoid duplicates.

Correct Class Selection: With 45 trademark classes in India, we help you pick the one(s) that match your product or service best.

Accurate Filing: We file your TM application (TM-A) with zero errors and ensure compliance.

Ongoing Tracking: We update you on examination reports, objections (if any), and publication status.

Final Registration: We assist until you receive the Trademark Certificate.

With Bizsimpl, you don’t just register a mark—you build a legally protected brand foundation.

Common Myths About Trademark Registration in India

Let’s bust a few popular myths that often mislead business owners:

Myth 1: "A domain name or company registration is enough."

False. These don’t protect your brand logo or name from being copied by others.

Myth 2: "I need to wait until my business is fully launched."

Wrong. The best time for Trademark Registration in India is before your brand becomes public.

Myth 3: "Only big companies need trademarks."

Incorrect. Startups, solopreneurs, and local businesses benefit the most from early brand protection.

Digital Branding + Legal Protection = Sustainable Growth

Your marketing, social media, and branding efforts only work when they’re backed by legal ownership. Without a trademark, someone else could legally claim your brand name—and you’d have to start from scratch.

Registering your trademark early protects your investment in:

SEO efforts

Paid ads

Brand storytelling

Packaging and product design

Domain authority and email reputation

Final Thoughts: Don’t Delay, Trademark Today

Registering your brand is like putting a lock on your business identity. The earlier you do it, the safer your brand journey will be. With Trademark Registration in India, you gain exclusive ownership, national protection, and the right to grow your brand with full confidence.

And with Bizsimpl by your side, the process is simple, transparent, and result-driven. Protect your passion, your vision, and your future—get your trademark registered today.

[lawyers-goldcoasts]

Why You Need a Lawyer When Buying a Business

Purchasing a business is a significant investment and a major life decision. Whether you're a first-time buyer or an experienced entrepreneur expanding your portfolio, navigating the legal complexities of a business acquisition can be daunting. This is where having a knowledgeable lawyer when buying a business becomes essential.

At Arcuri Turnbull Law, we’ve built our reputation on trust, long-standing client relationships, and exceptional service. With extensive experience and deep local knowledge, we provide expert legal guidance to ensure your business purchase is legally sound, commercially viable, and strategically secure.

The Role of a Lawyer in a Business Purchase

When buying a business, a lawyer’s role goes far beyond just drafting contracts. Their expertise is crucial throughout every stage of the transaction, from due diligence to settlement. Here’s how a lawyer can help you avoid costly mistakes and protect your interests.

1. Conducting Due Diligence

Before finalising a purchase, it’s critical to thoroughly investigate the business's legal, financial, and operational status. Your lawyer will:

Review contracts, leases, and licences

Assess compliance with regulations

Identify legal risks and liabilities

Check for ongoing or potential litigation

This detailed due diligence process helps you uncover any red flags before committing to the deal.

2. Negotiating Terms of the Sale

A skilled lawyer when buying a business will help you understand and negotiate key terms in the Sale of Business Agreement. This can include:

Purchase price structure and deposits

Asset vs share purchase implications

Restraint of trade clauses

Vendor warranties and indemnities

Employee entitlements and transfer terms

At Arcuri Turnbull Law, we ensure your contract reflects your goals while protecting you from unnecessary risks.

3. Structuring the Purchase

There are various ways to acquire a business—through assets, shares, or a combination. Each option has its own tax, liability, and legal consequences. Your lawyer will assess the best structure for your situation and work with your accountant or financial advisor to align the legal and financial strategies.

4. Transferring Licences, Leases, and Agreements

Many businesses operate under leases, supply contracts, intellectual property licences, and more. A lawyer ensures these are:

Properly assigned or novated to the buyer

Free of unfavourable terms

Legally valid and enforceable

This is essential to avoid disruptions to the business post-purchase.

5. Managing Settlement and Legal Handover

The final step involves preparing for settlement—where funds are exchanged, and ownership transfers. Your lawyer will coordinate with the seller’s representatives, financiers, and brokers to ensure all legal requirements are met for a smooth transaction.

Why Choose Arcuri Turnbull Law?

Based in Queensland, Arcuri Turnbull Law has decades of experience supporting business buyers with trusted legal advice. We’re proud that our firm has been built on client and industry referrals—testament to our professional ethics, quality service, and results-driven approach.

When you work with us, you benefit from:

Extensive Legal Experience: We've helped numerous clients buy businesses across industries, from retail to hospitality to professional services.

Local Knowledge: Our deep understanding of Queensland’s legal and commercial landscape allows us to provide tailored advice.

Transparent Communication: We break down complex legal terms into clear, understandable language so you always feel informed and confident.

End-to-End Support: From initial discussions to post-settlement matters, we’re with you every step of the way.

Common Mistakes to Avoid When Buying a Business

Even experienced entrepreneurs can make costly errors without the right legal support. Common pitfalls include:

Not reviewing lease agreements properly

Overlooking employee transfer obligations

Failing to verify intellectual property ownership

Ignoring restraint of trade clauses

Skipping thorough due diligence

These mistakes can lead to legal disputes, financial loss, or even business failure. Working with a qualified lawyer when

Conclusion

Buying a business is a major financial decision that should never be made without sound legal guidance. Having the right lawyer in your corner ensures you understand the risks, navigate complex negotiations, and ultimately secure a deal that sets you up for success.

At Arcuri Turnbull Law, we combine experience, integrity, and a personalised approach to help you achieve your business goals with confidence.

Contact us today to speak with a dedicated lawyer when buying a business—and take the first step toward a smarter investment.

[familyprovisionclaim]

Why You Need a Lawyer When Buying a Business

Purchasing a business is a significant investment and a major life decision. Whether you're a first-time buyer or an experienced entrepreneur expanding your portfolio, navigating the legal complexities of a business acquisition can be daunting. This is where having a knowledgeable lawyer when buying a business becomes essential.

At Arcuri Turnbull Law, we’ve built our reputation on trust, long-standing client relationships, and exceptional service. With extensive experience and deep local knowledge, we provide expert legal guidance to ensure your business purchase is legally sound, commercially viable, and strategically secure.

The Role of a Lawyer in a Business Purchase

When buying a business, a lawyer’s role goes far beyond just drafting contracts. Their expertise is crucial throughout every stage of the transaction, from due diligence to settlement. Here’s how a lawyer can help you avoid costly mistakes and protect your interests.

1. Conducting Due Diligence

Before finalising a purchase, it’s critical to thoroughly investigate the business's legal, financial, and operational status. Your lawyer will:

Review contracts, leases, and licences

Assess compliance with regulations

Identify legal risks and liabilities

Check for ongoing or potential litigation

This detailed due diligence process helps you uncover any red flags before committing to the deal.

2. Negotiating Terms of the Sale

A skilled lawyer when buying a business will help you understand and negotiate key terms in the Sale of Business Agreement. This can include:

Purchase price structure and deposits

Asset vs share purchase implications

Restraint of trade clauses

Vendor warranties and indemnities

Employee entitlements and transfer terms

At Arcuri Turnbull Law, we ensure your contract reflects your goals while protecting you from unnecessary risks.

3. Structuring the Purchase

There are various ways to acquire a business—through assets, shares, or a combination. Each option has its own tax, liability, and legal consequences. Your lawyer will assess the best structure for your situation and work with your accountant or financial advisor to align the legal and financial strategies.

4. Transferring Licences, Leases, and Agreements

Many businesses operate under leases, supply contracts, intellectual property licences, and more. A lawyer ensures these are:

Properly assigned or novated to the buyer

Free of unfavourable terms

Legally valid and enforceable

This is essential to avoid disruptions to the business post-purchase.

5. Managing Settlement and Legal Handover

The final step involves preparing for settlement—where funds are exchanged, and ownership transfers. Your lawyer will coordinate with the seller’s representatives, financiers, and brokers to ensure all legal requirements are met for a smooth transaction.

Why Choose Arcuri Turnbull Law?

Based in Queensland, Arcuri Turnbull Law has decades of experience supporting business buyers with trusted legal advice. We’re proud that our firm has been built on client and industry referrals—testament to our professional ethics, quality service, and results-driven approach.

When you work with us, you benefit from:

Extensive Legal Experience: We've helped numerous clients buy businesses across industries, from retail to hospitality to professional services.

Local Knowledge: Our deep understanding of Queensland’s legal and commercial landscape allows us to provide tailored advice.

Transparent Communication: We break down complex legal terms into clear, understandable language so you always feel informed and confident.

End-to-End Support: From initial discussions to post-settlement matters, we’re with you every step of the way.

Common Mistakes to Avoid When Buying a Business

Even experienced entrepreneurs can make costly errors without the right legal support. Common pitfalls include:

Not reviewing lease agreements properly

Overlooking employee transfer obligations

Failing to verify intellectual property ownership

Ignoring restraint of trade clauses

Skipping thorough due diligence

These mistakes can lead to legal disputes, financial loss, or even business failure. Working with a qualified lawyer when

Conclusion

Buying a business is a major financial decision that should never be made without sound legal guidance. Having the right lawyer in your corner ensures you understand the risks, navigate complex negotiations, and ultimately secure a deal that sets you up for success.

At Arcuri Turnbull Law, we combine experience, integrity, and a personalised approach to help you achieve your business goals with confidence.

Contact us today to speak with a dedicated lawyer when buying a business—and take the first step toward a smarter investment.

[conveyancinggoldcoast]

Why You Need a Lawyer When Buying a Business

Purchasing a business is a significant investment and a major life decision. Whether you're a first-time buyer or an experienced entrepreneur expanding your portfolio, navigating the legal complexities of a business acquisition can be daunting. This is where having a knowledgeable lawyer when buying a business becomes essential.

At Arcuri Turnbull Law, we’ve built our reputation on trust, long-standing client relationships, and exceptional service. With extensive experience and deep local knowledge, we provide expert legal guidance to ensure your business purchase is legally sound, commercially viable, and strategically secure.

The Role of a Lawyer in a Business Purchase

When buying a business, a lawyer’s role goes far beyond just drafting contracts. Their expertise is crucial throughout every stage of the transaction, from due diligence to settlement. Here’s how a lawyer can help you avoid costly mistakes and protect your interests.

1. Conducting Due Diligence

Before finalising a purchase, it’s critical to thoroughly investigate the business's legal, financial, and operational status. Your lawyer will:

Review contracts, leases, and licences

Assess compliance with regulations

Identify legal risks and liabilities

Check for ongoing or potential litigation

This detailed due diligence process helps you uncover any red flags before committing to the deal.

2. Negotiating Terms of the Sale

A skilled lawyer when buying a business will help you understand and negotiate key terms in the Sale of Business Agreement. This can include:

Purchase price structure and deposits

Asset vs share purchase implications

Restraint of trade clauses

Vendor warranties and indemnities

Employee entitlements and transfer terms

At Arcuri Turnbull Law, we ensure your contract reflects your goals while protecting you from unnecessary risks.

3. Structuring the Purchase

There are various ways to acquire a business—through assets, shares, or a combination. Each option has its own tax, liability, and legal consequences. Your lawyer will assess the best structure for your situation and work with your accountant or financial advisor to align the legal and financial strategies.

4. Transferring Licences, Leases, and Agreements

Many businesses operate under leases, supply contracts, intellectual property licences, and more. A lawyer ensures these are:

Properly assigned or novated to the buyer

Free of unfavourable terms

Legally valid and enforceable

This is essential to avoid disruptions to the business post-purchase.

5. Managing Settlement and Legal Handover

The final step involves preparing for settlement—where funds are exchanged, and ownership transfers. Your lawyer will coordinate with the seller’s representatives, financiers, and brokers to ensure all legal requirements are met for a smooth transaction.

Why Choose Arcuri Turnbull Law?

Based in Queensland, Arcuri Turnbull Law has decades of experience supporting business buyers with trusted legal advice. We’re proud that our firm has been built on client and industry referrals—testament to our professional ethics, quality service, and results-driven approach.

When you work with us, you benefit from:

Extensive Legal Experience: We've helped numerous clients buy businesses across industries, from retail to hospitality to professional services.

Local Knowledge: Our deep understanding of Queensland’s legal and commercial landscape allows us to provide tailored advice.

Transparent Communication: We break down complex legal terms into clear, understandable language so you always feel informed and confident.

End-to-End Support: From initial discussions to post-settlement matters, we’re with you every step of the way.

Common Mistakes to Avoid When Buying a Business

Even experienced entrepreneurs can make costly errors without the right legal support. Common pitfalls include:

Not reviewing lease agreements properly

Overlooking employee transfer obligations

Failing to verify intellectual property ownership

Ignoring restraint of trade clauses

Skipping thorough due diligence

These mistakes can lead to legal disputes, financial loss, or even business failure. Working with a qualified lawyer when

Conclusion

Buying a business is a major financial decision that should never be made without sound legal guidance. Having the right lawyer in your corner ensures you understand the risks, navigate complex negotiations, and ultimately secure a deal that sets you up for success.

At Arcuri Turnbull Law, we combine experience, integrity, and a personalised approach to help you achieve your business goals with confidence.

Contact us today to speak with a dedicated lawyer when buying a business—and take the first step toward a smarter investment.

[businesspurchaselawyer]

Why You Need a Lawyer When Buying a Business

Purchasing a business is a significant investment and a major life decision. Whether you're a first-time buyer or an experienced entrepreneur expanding your portfolio, navigating the legal complexities of a business acquisition can be daunting. This is where having a knowledgeable lawyer when buying a business becomes essential.

At Arcuri Turnbull Law, we’ve built our reputation on trust, long-standing client relationships, and exceptional service. With extensive experience and deep local knowledge, we provide expert legal guidance to ensure your business purchase is legally sound, commercially viable, and strategically secure.

The Role of a Lawyer in a Business Purchase

When buying a business, a lawyer’s role goes far beyond just drafting contracts. Their expertise is crucial throughout every stage of the transaction, from due diligence to settlement. Here’s how a lawyer can help you avoid costly mistakes and protect your interests.

1. Conducting Due Diligence

Before finalising a purchase, it’s critical to thoroughly investigate the business's legal, financial, and operational status. Your lawyer will:

Review contracts, leases, and licences

Assess compliance with regulations

Identify legal risks and liabilities

Check for ongoing or potential litigation

This detailed due diligence process helps you uncover any red flags before committing to the deal.

2. Negotiating Terms of the Sale

A skilled lawyer when buying a business will help you understand and negotiate key terms in the Sale of Business Agreement. This can include:

Purchase price structure and deposits

Asset vs share purchase implications

Restraint of trade clauses

Vendor warranties and indemnities

Employee entitlements and transfer terms

At Arcuri Turnbull Law, we ensure your contract reflects your goals while protecting you from unnecessary risks.

3. Structuring the Purchase

There are various ways to acquire a business—through assets, shares, or a combination. Each option has its own tax, liability, and legal consequences. Your lawyer will assess the best structure for your situation and work with your accountant or financial advisor to align the legal and financial strategies.

4. Transferring Licences, Leases, and Agreements

Many businesses operate under leases, supply contracts, intellectual property licences, and more. A lawyer ensures these are:

Properly assigned or novated to the buyer

Free of unfavourable terms

Legally valid and enforceable

This is essential to avoid disruptions to the business post-purchase.

5. Managing Settlement and Legal Handover

The final step involves preparing for settlement—where funds are exchanged, and ownership transfers. Your lawyer will coordinate with the seller’s representatives, financiers, and brokers to ensure all legal requirements are met for a smooth transaction.

Why Choose Arcuri Turnbull Law?

Based in Queensland, Arcuri Turnbull Law has decades of experience supporting business buyers with trusted legal advice. We’re proud that our firm has been built on client and industry referrals—testament to our professional ethics, quality service, and results-driven approach.

When you work with us, you benefit from:

Extensive Legal Experience: We've helped numerous clients buy businesses across industries, from retail to hospitality to professional services.

Local Knowledge: Our deep understanding of Queensland’s legal and commercial landscape allows us to provide tailored advice.

Transparent Communication: We break down complex legal terms into clear, understandable language so you always feel informed and confident.

End-to-End Support: From initial discussions to post-settlement matters, we’re with you every step of the way.

Common Mistakes to Avoid When Buying a Business

Even experienced entrepreneurs can make costly errors without the right legal support. Common pitfalls include:

Not reviewing lease agreements properly

Overlooking employee transfer obligations

Failing to verify intellectual property ownership

Ignoring restraint of trade clauses

Skipping thorough due diligence

These mistakes can lead to legal disputes, financial loss, or even business failure. Working with a qualified lawyer when

Conclusion

Buying a business is a major financial decision that should never be made without sound legal guidance. Having the right lawyer in your corner ensures you understand the risks, navigate complex negotiations, and ultimately secure a deal that sets you up for success.

At Arcuri Turnbull Law, we combine experience, integrity, and a personalised approach to help you achieve your business goals with confidence.

Contact us today to speak with a dedicated lawyer when buying a business—and take the first step toward a smarter investment.

[arcuriturnbulllaw]

Why You Need a Lawyer When Buying a Business

Purchasing a business is a significant investment and a major life decision. Whether you're a first-time buyer or an experienced entrepreneur expanding your portfolio, navigating the legal complexities of a business acquisition can be daunting. This is where having a knowledgeable lawyer when buying a business becomes essential.

At Arcuri Turnbull Law, we’ve built our reputation on trust, long-standing client relationships, and exceptional service. With extensive experience and deep local knowledge, we provide expert legal guidance to ensure your business purchase is legally sound, commercially viable, and strategically secure.

The Role of a Lawyer in a Business Purchase

When buying a business, a lawyer’s role goes far beyond just drafting contracts. Their expertise is crucial throughout every stage of the transaction, from due diligence to settlement. Here’s how a lawyer can help you avoid costly mistakes and protect your interests.

1. Conducting Due Diligence

Before finalising a purchase, it’s critical to thoroughly investigate the business's legal, financial, and operational status. Your lawyer will:

Review contracts, leases, and licences

Assess compliance with regulations

Identify legal risks and liabilities

Check for ongoing or potential litigation

This detailed due diligence process helps you uncover any red flags before committing to the deal.

2. Negotiating Terms of the Sale

A skilled lawyer when buying a business will help you understand and negotiate key terms in the Sale of Business Agreement. This can include:

Purchase price structure and deposits

Asset vs share purchase implications

Restraint of trade clauses

Vendor warranties and indemnities

Employee entitlements and transfer terms

At Arcuri Turnbull Law, we ensure your contract reflects your goals while protecting you from unnecessary risks.

3. Structuring the Purchase

There are various ways to acquire a business—through assets, shares, or a combination. Each option has its own tax, liability, and legal consequences. Your lawyer will assess the best structure for your situation and work with your accountant or financial advisor to align the legal and financial strategies.

4. Transferring Licences, Leases, and Agreements

Many businesses operate under leases, supply contracts, intellectual property licences, and more. A lawyer ensures these are:

Properly assigned or novated to the buyer

Free of unfavourable terms

Legally valid and enforceable

This is essential to avoid disruptions to the business post-purchase.

5. Managing Settlement and Legal Handover

The final step involves preparing for settlement—where funds are exchanged, and ownership transfers. Your lawyer will coordinate with the seller’s representatives, financiers, and brokers to ensure all legal requirements are met for a smooth transaction.

Why Choose Arcuri Turnbull Law?

Based in Queensland, Arcuri Turnbull Law has decades of experience supporting business buyers with trusted legal advice. We’re proud that our firm has been built on client and industry referrals—testament to our professional ethics, quality service, and results-driven approach.

When you work with us, you benefit from:

Extensive Legal Experience: We've helped numerous clients buy businesses across industries, from retail to hospitality to professional services.

Local Knowledge: Our deep understanding of Queensland’s legal and commercial landscape allows us to provide tailored advice.

Transparent Communication: We break down complex legal terms into clear, understandable language so you always feel informed and confident.

End-to-End Support: From initial discussions to post-settlement matters, we’re with you every step of the way.

Common Mistakes to Avoid When Buying a Business

Even experienced entrepreneurs can make costly errors without the right legal support. Common pitfalls include:

Not reviewing lease agreements properly

Overlooking employee transfer obligations

Failing to verify intellectual property ownership

Ignoring restraint of trade clauses

Skipping thorough due diligence

These mistakes can lead to legal disputes, financial loss, or even business failure. Working with a qualified lawyer when

Conclusion

Buying a business is a major financial decision that should never be made without sound legal guidance. Having the right lawyer in your corner ensures you understand the risks, navigate complex negotiations, and ultimately secure a deal that sets you up for success.

At Arcuri Turnbull Law, we combine experience, integrity, and a personalised approach to help you achieve your business goals with confidence.

Contact us today to speak with a dedicated lawyer when buying a business—and take the first step toward a smarter investment.

[delhitrademark]

Trusted Experts for Trademark Registration in Vaishali | Delhi TradeMark

When it is a matter of getting your brand legally protected, Delhi TradeMark is the most reliable name for Trademark Registration in Vaishali. With years of expertise in intellectual property law, our specialists are devoted to ensuring that startups, entrepreneurs, and existing businesses safeguard their brand identity by providing comprehensive trademark solutions.

From a pre-filing search to filing the applications and responding to objections or oppositions, Delhi TradeMark provides full end-to-end services. We provide specialized guidance in assisting clients based out of Vaishali through the cumbersome trademark registration process under the Trade Marks Act, 1999. Every step is taken with diligence and compliance by our legal experts.

Regardless of whether you are registering a product label, logo, tagline, or brand name, we offer tailored advice to help the process be quick, inexpensive, and easy. We also help with trademark infringement cases, assignment, and renewal, providing you with complete protection for your intellectual property.

Conveniently located for Vaishali and other nearby customers, Delhi TradeMark is your local partner in trusted trademark solutions. We are dedicated to building long-term relationships through results that protect the value of your brand.

[hnck120]

Trade Mark Advocate in Bangalore

In a dynamic business environment like Bangalore, safeguarding your brand identity is crucial. Intellectual property, especially trademarks, plays a significant role in protecting your business’s reputation and market presence. At HNCK & Associates, we specialize in providing comprehensive trademark services tailored to the unique needs of businesses in Bangalore.

Whether you are a startup, SME, or an established corporation, understanding the nuances of trademark law is essential. This blog offers an in-depth look into the role of a trademark advocate, the importance of trademark registration, and how HNCK & Associates can assist you in securing your brand.

What is a Trademark?                   

A trademark is a unique identifier that distinguishes your products or services from others. It can be a name, logo, slogan, symbol, design, or a combination of these. In India, trademarks are governed by the Trade Marks Act, 1999. Registering a trademark gives you exclusive rights to use that mark and prevents others from exploiting your brand.

Importance of Trademark Registration

Legal Protection: Trademark registration provides legal recognition and protection against infringement.

Brand Identity: It helps build brand loyalty and trust among consumers.

Asset Creation: A trademark can become a valuable intangible asset.

Market Advantage: Exclusive rights prevent competitors from copying your brand.

Global Expansion: It facilitates easier trademark registration in other countries.

Why Hire a Trademark Advocate in Bangalore?

Bangalore is a hub of innovation and entrepreneurship. With fierce competition in every sector, protecting intellectual property becomes non-negotiable. A qualified trademark advocate in Bangalore offers the following benefits:

Expert Guidance: From trademark search to registration and litigation support.

Compliance Management: Ensures adherence to Indian IP laws.

Legal Representation: Assists in opposition, infringement, and cancellation cases.

Documentation Support: Drafts and files necessary applications and responses.

Trademark Registration Process in India

Trademark Search: Identify existing similar trademarks.

Filing Application: Submit Form TM-A with required documents.

Examination: The Registrar examines the application.

Publication: Trademark is published in the journal for opposition.

Opposition (if any): Third parties may file objections.

Registration: Certificate of registration is issued if no opposition is sustained.

Services Offered by HNCK & Associates

At HNCK & Associates, our trademark services in Bangalore include:

Trademark Search & Analysis

Filing & Prosecution of Trademark Applications

Trademark Renewals & Assignments

Opposition & Rectification Proceedings

Trademark Litigation & Enforcement

International Trademark Registration

Trademark Portfolio Management

Trademark Classes Explained

Trademarks are classified into 45 classes under the NICE Classification:

Classes 1–34: Cover goods

Classes 35–45: Cover services

HNCK & Associates assists in selecting the right class to ensure your trademark is accurately protected.

Common Challenges in Trademark Registration

Similarity with Existing Marks

Descriptive or Generic Marks

Improper Classification

Lack of Proper Documentation

Oppositions & Objections

We help you navigate these challenges efficiently to improve the chances of successful registration.

Trademark Infringement & Legal Remedies

Trademark infringement occurs when a registered trademark is used without authorization. Legal remedies include:

Injunctions

Damages or Account of Profits

Delivery of Infringing Goods for Destruction

Criminal Prosecution

Our litigation team at HNCK & Associates ensures robust representation to protect your brand.

International Trademark Protection

We help clients extend their trademark rights beyond India through:

Madrid Protocol Applications

Country-specific Registrations

Coordination with International Law Firms

Case Studies: Successful Registrations by HNCK & Associates

Tech Startup in Electronic Goods: Overcame opposition by proving distinctiveness.

Healthcare Brand: Successfully registered under multiple classes.

Fashion Label: Won a legal battle over infringement in record time.

Why Choose HNCK & Associates?

Experienced Advocates

Tailored Legal Solutions

Transparent Fee Structure

High Success Rate

Client-Centric Approach

Conclusion

Trademark protection is essential for business success. In Bangalore’s competitive ecosystem, partnering with a trusted firm like HNCK & Associates ensures your brand remains secure. Our expert team handles every aspect of trademark registration, enforcement, and litigation with precision and professionalism.

Ready to secure your brand? Contact HNCK & Associates, your trusted trademark advocate in Bangalore.

[tmready01-blog]

How to Use the USPTO Trademark Search Tool Like a Pro

Before launching a business or branding a product, one of the smartest legal moves you can make is to search for existing trademarks that could conflict with your brand. The United States Patent and Trademark Office (USPTO) offers a powerful, free tool called TESS (Trademark Electronic Search System) to help you check existing trademarks. While the tool is free and publicly accessible, using it effectively takes a bit of know-how. Here’s how to use the USPTO trademark search tool like a pro.

What Is the USPTO Trademark Search Tool?

The USPTO’s TESS system lets you search through all registered and pending trademarks in the United States. It’s an essential step if you want to avoid infringing on someone else’s intellectual property, and it can help you determine whether your desired trademark is available before you spend time and money building a brand around it.

Step-by-Step Guide to Using TESS

1. Visit the USPTO Website

Go to https://www.uspto.gov, then click on “Trademarks” > “Search Trademarks,” which will take you to the TESS system.

2. Choose a Search Option

You’ll see three search options:

Basic Word Mark Search (New User): Good for quick, simple searches.

Word and/or Design Mark Search (Structured): Allows for more advanced search combinations.

Word and/or Design Mark Search (Free Form): For experienced users who understand Boolean logic and field codes.

If you're new to the system, start with the Basic Word Mark Search. As you gain experience, move on to the Structured or Free Form options if you want more control and options.

3. Enter Your Search Term(s)

Type your proposed business name, slogan, or product name into the search bar. Try searching variations or similar spellings too. For example, if your brand name is "KoolKidz," also search for:

Cool Kids

Kool Kids

KewlKidz

This is crucial because trademark infringement isn’t limited to exact matches. Sound-alikes, similar spellings, and visual similarities can all be legally problematic.

4. Review the Results

Each search result will include details such as:

The trademark name

The owner’s name

Registration status (LIVE or DEAD)

Filing and registration dates

Goods and services category (called “International Class”)

Click each result for more details, including a full description of the trademark and its scope. If you see a similar LIVE trademark in the same or related category as your product/service, your trademark may face legal challenges or rejection by the USPTO.

Pro Tips for Advanced Searching

To use the USPTO trademark search tool like a pro, keep these tips in mind:

1. Search for Similar Marks, Not Just Exact Matches

Trademark infringement cases often hinge on “likelihood of confusion,” which doesn’t require an exact match. Use wildcard characters like * (asterisk) or ? (question mark) to expand your search. For example:

Tech* will bring up TechWorld, TechCo, TechGear, etc.

2. Check Goods and Services Classification

Each trademark is tied to a specific class of goods or services. A business called “Orbit” for gum is different from “Orbit” for tech software. Be sure to search within the international class relevant to your business.

3. Consider Design Elements

If you’re using a logo or stylised text, you’ll need to perform a design mark search, which requires entering design codes assigned by the USPTO. This is more complex and may require a trademark attorney or professional search company for the best results.

4. Document Your Search

Take screenshots or save records of your searches. This can be helpful if you ever need to prove due diligence in the event of a dispute.

Limitations of the USPTO Search Tool

While the USPTO’s tool is powerful, it has its limits:

It only covers federally registered trademarks.

It may not detect common law trademarks (unregistered but still protected).

It doesn’t check state-level or international trademarks.

For broader protection, consider using a trademark search company that provides comprehensive searches across multiple jurisdictions.

What to Do After the Search

If your search shows that your desired trademark is available, the next step is to file for registration. You can do this directly through the USPTO website or work with a trademark attorney for assistance. If your mark is already in use, you may need to revise your brand or consult a professional to explore your options.

Also, consider setting up a trademark monitoring service to keep track of new trademark filings that could conflict with yours in the future.

Final Thoughts

Mastering the USPTO trademark search tool can save your business from costly legal issues and help secure your brand’s future. While it may seem intimidating at first, with practice—and possibly some professional help—you can conduct effective searches and make informed decisions.

Doing your due diligence before launching your brand isn’t just smart business; it’s essential to long-term success. By learning how to use TESS like a pro, you’ll be one step ahead in protecting your most valuable asset: your brand.

[samritimattuu]

Legal Advice for Startups: What You Must Know

Starting a business is a bold and exciting journey, but it also comes with serious legal responsibilities. From incorporating your company to protecting your ideas, ignoring the legal side of things can cause expensive setbacks. That’s why seeking legal advice for startups early on is not just wise—it's essential.

This guide outlines the key areas where startups need legal guidance and shows how trusted firms like Gurve Legal can help you build your business on a solid legal foundation.

Why Startups Need Legal Advice Early

Startup founders are often focused on building a product or acquiring users, but neglecting legal details can lead to costly errors. The right legal guidance can help you:

Select the best business structure

Protect intellectual property

Draft strong contracts

Stay compliant with laws and regulations

Prepare for investor scrutiny

Avoid internal disputes

In short, having a legal plan in place sets you up for sustainable growth and long-term success.

Key Legal Areas for Startups

Let’s break down the core legal areas where startups typically need help.

1. Business Formation

Choosing the right structure for your startup affects taxes, liability, and how you raise funds.

Common options include:

Sole Proprietorship

Limited Liability Company (LLC)

Corporation (C-Corp or S-Corp)

An experienced startup lawyer can help you select the right type based on your vision and needs, and file all the necessary paperwork with the appropriate authorities.

2. Founders’ Agreement

If you're starting your business with co-founders, a well-written agreement can prevent serious issues down the road. This document outlines:

Each founder’s roles and responsibilities

Ownership percentages

Decision-making processes

Equity vesting schedules

Exit plans

A clear agreement can help avoid misunderstandings and legal disputes as your startup grows.

3. Intellectual Property (IP) Protection

For many startups, the most valuable asset is their idea or technology. Without proper protection, someone else could profit from your work.

Types of IP protection:

Trademarks for your brand name or logo

Copyrights for content, code, or designs

Patents for inventions

Trade secrets for proprietary methods or data

Legal guidance ensures your ownership is documented, registered, and defensible.

4. Employment and Contractor Agreements

Whether you're hiring full-time employees or working with freelancers, legal documentation is essential.

Important documents include:

Employment contracts

Independent contractor agreements

Non-disclosure agreements (NDAs)

IP assignment clauses

Offer letters and termination policies

These agreements help protect your business and clarify expectations for everyone involved.

5. Regulatory Compliance

Depending on your industry, there may be laws and regulations you must follow, even in the early stages.

Common examples:

Data protection rules (GDPR, CCPA)

Financial services regulations

E-commerce laws

Health and safety standards

A startup-savvy lawyer will help you identify and meet these requirements.

6. Contracts and Terms of Service

Contracts help define your business relationships and protect your rights in case something goes wrong.

A startup lawyer can draft:

Customer contracts

Vendor agreements

Website terms and conditions

Privacy policies

Even if you're just starting out, clear and enforceable contracts will save you from future disputes.

7. Fundraising and Investor Agreements

When you begin raising money from investors, clear legal documents are essential. Investors want reassurance that their investment is safe and that the company is legally sound.

Legal documents often include:

SAFE agreements

Convertible notes

Term sheets

Shareholder agreements

Cap tables

Having a lawyer prepare or review these documents can give investors confidence and help you avoid giving away too much equity too early.

Gurve Legal: Legal Support Built for Startups

Gurve Legal is a modern law firm helping startups and entrepreneurs navigate complex legal challenges with clarity and confidence. While based in New York, Gurve Legal supports businesses globally with services built around transparency, efficiency, and founder needs.

What Makes Gurve Legal a Great Partner

Flat-Fee Pricing Startups hate surprise bills. Gurve Legal offers flat-fee legal packages tailored for early-stage companies.

Efficient, Tech-Enabled Services Digital onboarding, virtual consultations, and fast turnarounds make Gurve Legal a good fit for remote teams and fast-paced startups.

Founder-Friendly Focus From idea to execution, Gurve Legal offers practical, strategic legal guidance designed to support long-term growth.

Comprehensive Legal Support Whether you need help incorporating, protecting IP, or drafting investor agreements, Gurve Legal can support every stage of your startup journey.

Common Legal Mistakes Startups Make

Avoiding legal pitfalls starts with being aware of them. Here are some of the most common mistakes entrepreneurs make:

Not forming a legal entity

Failing to protect intellectual property

Skipping contracts or using generic templates

Mixing personal and business finances

Ignoring employment laws

Not preparing for fundraising properly

These mistakes are avoidable with early legal advice—and fixing them later can be expensive and time-consuming.

How to Get Started with Legal Support

If you’re unsure where to begin, start by consulting a lawyer who specializes in startups. Many firms offer affordable legal packages or consultations that help you understand your options.

Here’s how to prepare:

Gather basic information about your business

Make a list of questions or concerns

Be ready to discuss your short- and long-term goals

Ask about pricing and timelines

The right legal partner won’t just give you documents—they’ll become a strategic asset in your startup’s growth.

Final Thoughts

Building a startup is a rewarding but complex process. Success depends not just on your product or team, but also on how you protect and structure your business from day one. Seeking the right legal advice for startups can save you money, reduce risk, and position your business for long-term growth.

Whether you’re launching your MVP, hiring your first team member, or talking to investors, legal clarity is power. Firms like Gurve Legal provide modern, startup-friendly legal solutions that help entrepreneurs focus on what they do best—building.