#InternalComms

[wispaus]

The Hidden Costs of Scattered Communication 🚨

Are your teams using too many tools — Zoom, Slack, Email, Teams — all at once?

You’re not just losing clarity…

You’re losing time, money, and people.

Here’s what it’s really costing your business (for just 50 employees):

💸 $520,000/year — switching between apps

🕑 13,000 hours/year — searching for information

😓 $716,000/year — from stress caused by communication gaps

📉 $720,000/year — due to employee disengagement

🧠 $744,000/year — lost in unproductive meetings

That’s over $2.5M a year in avoidable losses.

✅ It’s time to centralize communication ✅ Simplify workflows ✅ Make every meeting count

Wispa brings it all together — so your team stays aligned, productive, and stress-free.

Try Wispa FREE for 90 days: www.wispa.us

[excelguru-io]

📣 Communication Gantt Chart – Excel Template

Need to keep track of who’s saying what—and when? The Communication Gantt Chart Template helps you organize outreach plans, internal updates, campaign rollouts, and stakeholder messaging on a clear timeline.

📢 Template Features: ✅ Gantt layout designed for comms planning ✅ Define audience, message type, medium, and owner ✅ Auto-adjusting timeline bars for each message ✅ Status tracking and color-coded scheduling

Perfect for managing PR efforts, internal communications, marketing campaigns, and executive updates.

💼 Great For: ✔️ Communications teams ✔️ Marketing managers ✔️ HR & internal comms ✔️ Event planners

💡 Pro Tip: Use this chart to align cross-department messaging during launches or organizational changes.

🟩 Keep communication consistent and clear → 🔗 excelguru.io/templates/gantt-chart/communication-gantt-chart

[astralstudiosza-blog]

WAKE UP! Your Corporate Comms Are BORING—Here’s How Video Fixes That 🎬💥

You’re drowning in emails NO ONE reads. Your internal memos? Forgotten before the “Send” button cools down. Your “urgent” policy updates? Buried under TikTok trends and WhatsApp forwards. Let’s get real: your corporate communication strategy is broken, and it’s costing you trust, time, and money.

But guess what? The fix isn’t another Zoom meeting. It’s VIDEO. Not the stiff, boardroom garbage your competitors are pumping out. I’m talking real, raw, unignorable stories that make employees care, customers cheer, and stakeholders lean in. Let’s break it down.

TEXT IS DEAD. VIDEO IS KING. HERE’S WHY 👇

You’re fighting for attention in a world where the average person scrolls 300 feet of content DAILY. You think Karen in HR has time to read your 10-page PDF on the new leave policy? NOPE. But a 90-second video of a relatable colleague explaining it over coffee? That’s gold.

Here’s the math:

95% of people remember video messages vs. 10% for text.

Employees are 75% more likely to watch a video than read an email.

92% of marketers say video gives them ROI—why aren’t you one of them?

But this isn’t about stats. It’s about HUMAN PSYCHOLOGY. We’re wired for stories, not spreadsheets. Videos show grit, passion, and realness—the stuff that builds trust.

INTERNAL VIDEOS: TURN YOUR TEAM INTO BELIEVERS 🔥

Your culture docs are collecting dust. Your values deck? A snooze-fest. Want employees to live your mission? SHOW THEM.

Onboarding videos that slap: Ditch the handbook. Film a day-in-the-life of your top performer. Show the messy desks, the inside jokes, the why behind the work.

Training that sticks: Nobody cares about compliance until you show them how it saves lives. Literally. A safety video with real near-miss stories? That’s impact.

Crisis comms that don’t suck: When things go sideways, your CEO’s shaky iPhone video > a sterile press release. Authenticity = trust.

Pro tip: Use WhatsApp groups to share bite-sized video updates. Meet people where they already are.

EXTERNAL VIDEOS: MAKE YOUR BRAND UNSCROLLABLE 🚀

Your customers aren’t stupid. They smell BS from miles away. Want loyalty? Earn it.

Product demos that solve problems: Show a granny in Soweto using your app to pay bills, not some cringe “tech specs” slideshow.

Behind-the-scenes chaos: Film the midnight oil burning before a launch. The fails. The wins. The humanity.

CSR with teeth: Don’t just say you plant trees—show the dirt under your nails. Interview the community gardener. Make us feel it.

Case in point: Checkers’ “Savings Are Happening” campaign. They didn’t talk discounts—they showed moms at till points cheering. THAT’S storytelling.

HOW TO MAKE VIDEOS THAT DON’T FLOP 💣

1. Start with ONE GOAL

Are you boosting compliance? Selling a feature? Saving reps time? Pick ONE. Laser-focus beats “nice-to-have” every time.

2. Steal from Netflix

Your video needs:

Hook (0:00-0:05): “Yo! This policy change will save you 3 hours a week.”

Story (0:06-0:50): Show Jane from sales getting her weekends back.

CTA (0:51-0:90): “Download the guide. Do it NOW.”

3. Ugly > Perfect

Your iPhone is enough. Fancy gear? Waste of cash. A CEO’s unscripted rant about supply chain issues? Priceless.

4. Subtitles or BUST

85% of videos play on mute. Add subs in isiZulu, Afrikaans, whatever. Respect your audience.

5. Repurpose like a BOSS

One video = 10 pieces of content. Chop it into:

LinkedIn snippets

Instagram Reels

Email thumbnails

Team meeting intros

AI IS YOUR NEW BESTIE (BUT DON’T BE LAZY) 🤖

Tools like Synthesia can clone your voice. HeyGen spits out avatars. Cool? Sure. But AI won’t save you if your story sucks.

Use AI for:

Translating videos into Sepedi ✅

Cutting editing time from 10 hours to 2 ✅

A/B testing thumbnails ✅

Never use AI for:

Scriptwriting (robots can’t cry about your mission) ❌

Deciding which stories matter (that’s YOUR job) ❌

THE TRUTH ABOUT METRICS 🧨

Views lie. Likes lie. Shares lie. The only metric that matters? ACTION.

Did compliance rates JUMP after the safety video?

Are employees quoting the culture video in meetings?

Did customer complaints DROP post-demo rollout?

Track what changes, not what’s easy to count.

FUTURE-PROOF YOUR COMMS OR DIE TRYING 🚨

The Final Word: Drop the Mic

The game’s changed. Your audience isn’t “distracted”—they’re selective. They’ll scroll past your polished corporate jargon and stop for the video showing real people solving real problems.

You have two choices:

Keep blasting PDFs into the void.

Grab your phone, hit record, and start telling stories that matter.

The best part? You don’t need permission. You don’t need a budget. You need 10 minutes and the guts to be human.

So what’s your move?

[notfromnewbury]

Blurred lines: The symbiosis of internal and external communication

I was at a HarknessKennett breakfast briefing the other week, they’re always brilliant opportunities to network, hear from peers and industry experts and ask questions. The topic this time was ‘Being your best in 2025‘, and if I know anything about us internal comms folks, it’s that continuous improvement is our shared mantra. The speakers each came with their personal perspectives on our…

[ajoxi]

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[ptorresmx]

¿De qué estamos hablando?

La comunicación interna es un elemento clave para el éxito de las empresas en el siglo XXI. Entender los desafíos actuales y cómo las nuevas tecnologías pueden abordarlos, es fundamental para construir una cultura organizacional sólida y equipos de trabajo altamente comprometidos. Exploremos juntos este fascinante campo.

Entre los desafíos de la comunicación interna empresarial de hoy, podemos destacar:

1. Mantener una comunicación efectiva y oportuna en una organización con múltiples niveles y departamentos. Es crucial asegurar que la información fluya de manera clara y eficiente entre todos los empleados.

2. Fomentar el compromiso y la participación de los colaboradores. La comunicación interna debe motivar a los empleados a involucrarse y contribuir activamente a los objetivos de la empresa.

3. Adaptar los mensajes y canales de comunicación a las necesidades y preferencias de una fuerza laboral diversa. Diferentes generaciones, ubicaciones, preferencias y estilos de trabajo, requieren enfoques de comunicación personalizados.

4. Medir el impacto y la eficacia de las iniciativas de comunicación interna. Es importante poder evaluar si los esfuerzos están teniendo el efecto deseado y realizar ajustes según sea necesario.

5. Alinear la comunicación interna con la estrategia y la cultura organizacional. Los mensajes deben reflejar y reforzar los valores, la visión y las prioridades de la empresa.

Abordar adecuadamente estos desafíos es crucial para construir una cultura organizacional sólida y mantener a los empleados informados, motivados y comprometidos.

Los avances tecnológicos y la inteligencia artificial han traído importantes contribuciones a la comunicación interna empresarial:

El correo electrónico, como canal tradicional de comunicación interna, ha evolucionado en los últimos años. Si bien sigue siendo ampliamente utilizado, las empresas han aprendido a optimizar su uso para evitar la sobrecarga de información. Herramientas de automatización, filtros inteligentes y plantillas predefinidas ayudan a que los mensajes por email sean más concisos y orientados.

Plataformas de colaboración digital: Herramientas como Slack, Microsoft Teams y otras permiten una comunicación más fluida, el intercambio de información y la coordinación de equipos a distancia. Las herramientas de videollamada facilitan la colaboración a distancia y el sentido de conexión entre empleados ubicados en diferentes lugares. 

Chatbots y asistentes virtuales: Estos sistemas de IA pueden automatizar tareas de atención al empleado, responder preguntas comunes y canalizar solicitudes de manera eficiente, liberando a los equipos de comunicación para enfocarse en estrategias más complejas.

Análisis de datos: El uso de IA y analíticas avanzadas permite medir el impacto de las iniciativas de comunicación, identificar tendencias y patrones, y optimizar estrategias.

Personalización de contenidos: La IA puede ayudar a entregar mensajes y recursos más relevantes y adaptados a las necesidades e intereses de cada empleado.

Plataformas de e-learning: Sistemas como Coursera, Udemy o Skillsoft permiten a las empresas ofrecer programas de capacitación y desarrollo de habilidades de forma virtual y escalable. Mediante el uso de IA, las plataformas pueden sugerir recursos de aprendizaje específicos para cada colaborador, basándose en sus intereses y objetivos de desarrollo. Pueden además, ajustarse a los tiempos y formas de aprendizaje.

Estas tecnologías permiten a las empresas mejorar la efectividad, la agilidad y la relevancia de su comunicación interna, favoreciendo el compromiso y la productividad de los colaboradores. Sumando el e-learning impulsado por tecnologías avanzadas se convierten en una herramienta poderosa para fortalecer las habilidades de los empleados y facilitar su crecimiento profesional.

En el futuro, los retos clave de la comunicación interna empresarial serán: garantizar una comunicación ágil y eficaz en entornos cada vez más complejos y descentralizados, lograr la participación activa de empleados de perfiles y generaciones diversas, aprovechar al máximo los datos y la IA para personalizar los mensajes, y alinear la comunicación con las necesidades estratégicas cambiantes de las organizaciones. Las empresas que logren dominar estos desafíos estarán mejor posicionadas para mantener equipos informados, motivados y comprometidos.

Y tú, ¿Qué tal estás comunicándote?

¡Gracias por leerme y compartir!

@ptorresmx

[proliteofficial]

Discover tips and best practices to launch your culture initiatives and attract and retain top talent - Prolitee

Transform Your Company Culture: Employer Branding, Internal Comms, Engagement, and L&D Communication Strategies" - We work on the key elements of building a successful company culture, including employer branding, internal communications, employee engagement, and L&D communication strategies. Discover tips and best practices to launch your culture initiatives and attract and retain top talent. Watch now and transform your workplace for the better!

[commsguymatt]

Talk I gave last year about returning to work after the pandemic and what internal comms community can learn from churches.

Sequel Group: God, Zoom and the return to work with Matt Batten and Nick Andrews

[usingyourinsidevoice-blog]

Time-Starved (and just plain starved) Communicators

While this post might not be about internal communications, it is about internal communicators. 

It’s our job to understand our target audiences and find the most effective and current methods for getting our messages to and from stakeholders, no matter the time of day or night. So, I’m sure you will agree, the job of a communicator has become a 24/7 role...making many of us a bit-time starved for those other things in life - you know, like family, food and sleep! And while DIYs may be taking over the world, food prep is taking over my family time! Added to which, I can’t count the number of times I’ve burnt the chicken on the barbeque to take a call or respond to a social media issue that is trending. I thought to myself, there must be a better way. And I found it. 

I recently downloaded an app you may have heard about called UBEReats. The app allows me to get the food I want, from the healthy local restaurants I love, delivered to my door (or office when working late), at Uber speed. I can find the local flavors I crave or browse new restaurants for inspiration on feeding my family, all at the tap of a button on my iphone. So, if you’re looking to reclaim some personal time while feeding your family healthy local options, this app is a great place to start. Here is my review and overall thoughts on the app. 

Let me know what you think and if you would consider downloading it.

Thanks for reading!

[eungenio73]

From #internalcomms to #external #gardening 😂😂😂 #eacd2019 #livorno #green #openness (presso Ardenza - LI) https://www.instagram.com/p/Bx4Yt60o3PM/?igshid=4nmn2o1an4wk

[addisongroup]

BBH / Recruitment video

Great piece created by the Black Sheep people - originally a piece of internal comms created as part of their end-of-year review. 

The two-minute film features an original poem on the power of difference by Harry Baker, a performance poet, set to images of BBH’s staff and the agency’s work. It ends with the line "Black Sheep Wanted".

[quaildigital-blog]

Smyths Toys

As one of the largest providers of children’s toys and entertainment products across Ireland and the UK, Smyths Toys continues to grow year on year. And as they expand into new markets, the retailer has implemented Quail Digital’s wireless headset systems to help create a valuable and efficient service across every store. The integration of this communication tool has not only enabled store associates to work more fluidly, but provided them with a platform to deliver a personalised, fun-filled experience for the customer.

http://www.retailtimes.co.uk/smyths-toys-creates-fun-filled-shopping-experience-with-the-help-of-quail-digital/

[moderntech-savvycommunicati-blog]

Innovative Communicators Write to Improve Search

Innovative Communicators Write to Improve Search. We use titles that make our content easy to find. We organize our content and sites to match how users engage and use our information rather than matching our organizational hierarchy. We collect analytics that tell us what our users are looking for and how successful they are. We use analytics to continuously build and tune our taxonomy and keywords. 

[socialchats]

@AWCconnects chat w/ @Staffbase about #Trends & Topics for upcoming #VOICES22 conference. #InternalComms

@AWCconnects chat w/ @Staffbase about #Trends & Topics for upcoming #VOICES22 conference. #InternalComms

Are you among the millions now working from home? Maybe you work for a business with remote workers, a growing segment of today’s workforce. Learn what communication thought leaders are saying about internal communication on Thursday, May 5 at Noon EST as Host: @AWCconnects and sponsor Special Guests: Staffbase *Kyla Sims @kylaworks Principal Audience Engagement Manager *Adam Brayford…