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stylesnews · 3 years

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A year ago, the guitar was in dire straits. With songs like Travis Scott’s “Sicko Mode,” Ariana Grande’s “7 Rings,” Lizzo’s “Truth Hurts” and Panic! At the Disco’s “High Hopes” among the most consumed of 2019, programmed beats and horns were the sonic flavors of popular music. Sure, there were outliers — the Jonas Brothers’ “Sucker,” Maroon 5’s “Memories” and Post Malone’s “Circles” among them — but as the rock and alternative genres embraced artists like Billie Eilish, whose innovative music made the traditional band approach feel outdated, the days of chords and solos seemed numbered if not headed towards irrelevance.

Then came the coronavirus pandemic and things changed. Forced to perform from home or in rooms not intended for live music during lockdown, many artists went back to basics and out came the trusty six-string. For iHeartRadio’s “Living Room Concert for America” in March, Foo Fighters’ Dave Grohl played an acoustic Guild on “My Hero”; Billie Joe Armstrong from Green Day strummed to his band’s “Boulevard of Broken Dreams”; and even Eilish, with her collaborator brother Finneas, sang her hit “Bad Guy” accompanied by only a Fender acoustic. Other benefit livestreams like Global Citizen’s “One World Together At Home” event saw the Rolling Stones, Keith Urban and Shawn Mendes strip down their hit songs for unplugged versions. And in April, Miley Cyrus delivered an emotional cover of Pink Floyd’s “Wish You Were Here” on “Saturday Night Live” with Andrew Watt, himself a COVID survivor, on guitar.

At the same time, there was an electric guitar solo being heard on one of the most-played songs in the United States. Harry Styles’ “Adore You,” which has logged 1.1 million radio spins in 2020, according to Mediabase, and has been streamed more than 400 million times, per Alpha Data, features the playing of Kid Harpoon (real name: Tom Hull), Styles’ friend and producer, who handled the guitar parts for much of the Brit’s excellent “Fine Line” album, released in Dec. 2019. As it turns out, the melody of the solo, which also serves as the bridge to “Adore You,” was first hummed by Styles for Hull to emulate. “I did it with my mouth into a microphone,” Styles told Variety in October. “And then Tom sent me this video trying to get it to sound the same. He spent a couple of hours getting it.”

Why include a guitar solo when most pop songs would never dare? “I feel it’s kind of like ‘La La Land’ saving jazz — only for rock ‘n’ roll,” Styles cracked when posed with the question. But more seriously speaking, Variety‘s Hitmaker of the Year added: “I’m not a spearheader of the movement, like, ‘Let’s bring back guitars.’ There’s plenty of times when [a song] doesn’t sound better with a guitar, and you don’t use it. But a lot of the references I grew up with have guitars; and it’s the first instrument I played, so it makes sense that I would like the sound of them more. I don’t think the guitar is dying. Guitars are great and always have been.”

In fact, guitar sales in 2020 have been robust. Music retailer Sweetwater reports more than 50% year-over-year growth in guitar purchases, with even larger increases during the peak COVID months of April, May and June “when customers most likely hunkered down to practice and create music after watching all of the streaming video they could handle,” according to a rep for the Indiana-based company.

The spike extended to other string instruments as well, which saw growth of more than 70% year-over-year in the price range of $299 or lower. The metric indicates that “new players are joining the fold,” says Sweetwater, which has been in business for over four decades and operates online. (Competitor Guitar Center, with more than 250 physical locations in the U.S., did not fare as well, filing for Chapter 11 bankruptcy protection last month.)

Even in the virtual world, learning to play an instrument has taken off during lockdown. The platform Yousician, which provides interactive learning for guitar, bass, ukulele, piano and voice, currently reigns as the No. 1 app for music instruction while its sister product, GuitarTuna, is tops for guitar tuning.

Ask current writers and producers working in pop and hip-hop about their process and you soon learn that an acoustic guitar is often the beginning or the essence of a hit song. Among Variety‘s 2020 Hitmakers, the trio of Taz Taylor, Charlie Handsome and KC Supreme credited a guitar loop as the foundation for Trevor Daniel’s “Falling.” For Maren Morris’ “The Bones,” producer Greg Kurstin noted: “The first thing I noticed was Jimmy Robbins’ guitar hook; I wanted to keep the song rooted in that.”

“So many hit songs from 2020 started with a acoustic or electric guitar, whether it be a melody line or simple progression,” says songwriter and producer Jenna Andrews, whose recent credits include BTS’ “Dynamite” and Benee’s “Supalonely.”

And often, those guitar-based foundations remained through the finished product — for instance, 24KGoldn’s “Mood,” with its impossibly catchy sun-kissed guitar riff, and Powfu’s “death bed (coffee for your head).”

“I know it sounds kinda old school, but I love it when a well-recorded acoustic pops off on the radio,” says Sam Hollander, whose hits include the aforementioned “High Hopes” and Fitz and the Tantrums’ “HandClap.” “The bulk of my songs tend to be born on guitar. Without that foundation, the lyrics and melodies never really emote the heartbeat and emotion that I’m trying to dial in. There’s just a general warmth to it that’s hard to replicate. It’s like the warmest chocolate chip cookie.”

“I think the prevalence of guitar in 2020 has a lot to do with hip-hop producers using more emo and punk-rock influences,” offers Angie Pagano, whose AMP management company represents Tommy Brown (Ariana Grande, Blackpink) and Mr. Franks, among others. “Juice Wrld really helped bring this into the mainstream over the last few years. We’re seeing a great blend of emo and trap these days.”

Indeed, the year’s most-consumed hits leaned hip-hop — Roddy Ricch’s “The Box” landed at No. 1 on the Hitmakers list with Future and Drake, Jack Harlow and Megan Thee Stallion in the Top 10 — but even DaBaby’s “Rockstar,” the No. 3 song of the year, referenced a guitar in its chorus, albeit alongside mention of a Glock pistol. That visual may go against what Hollander calls “the Kumbaya vibe of the guitar,” but the song still features an acoustic strum at its core.

In the case of Styles’ 2020 successes, which also include the ubiquitous “Watermelon Sugar,” his producer further explained that, while aware of what was reacting on the charts at the time they were recording, Styles wasn’t about to chase the trends. Said Tom Hull: “We [thought], we can’t play the commercial game in terms of what’s happening right now. What we can do is make music that really resonates with us. There’s no blueprint. You just have faith. We love records from the ’70s and ’80s; weird prog rock music that might be a seven-minute instrumental; then you’re listening to Shania Twain, like, ‘This is awesome, too.’ The goal was to make something we will always love, and if it completely flops commercially, at least we know we love it. We have that.”

#harry styles #jan21 #variety21

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hlupdate · 3 years

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Variety’s Grammy-nominated Hitmaker of the Year goes deep on the music industry, the great pause and finding his own muses.

“We’ll dance again,” Harry Styles coos, the Los Angeles sunshine peeking through his pandemic-shaggy hair just so. The singer, songwriter and actor — beloved and critically acclaimed thanks to his life-affirming year-old album, “Fine Line” — is lamenting that his Variety Hitmaker of the Year cover conversation has to be conducted over Zoom rather than in person. Even via videoconference, the Brit is effortlessly charming, as anyone who’s come within earshot of him would attest, but it quickly becomes clear that beneath that genial smile is a well-honed media strategy.

To wit: In an interview that appears a few days later announcing his investment in a new arena in his native Manchester (more on that in a bit), he repeats the refrain — “There will be a time we dance again”— referencing a much-needed return to live music and the promise of some 4,000 jobs for residents.

None of which is to suggest that Styles, 26, phones it in for interviews. Quite the opposite: He does very few, conceivably to give more of himself and not cheapen what is out there and also to use the publicity opportunity to indulge his other interests, like fashion. (Last month Styles became the first male to grace the cover of Vogue solo.) Still, it stings a little that a waltz with the former One Direction member may not come to pass on this album cycle — curse you, coronavirus.

Styles’ isolation has coincided with his maturation as an artist, a thespian and a person. With “Fine Line,” he’s proved himself a skilled lyricist with a tremendous ear for harmony and melody. In preparing for his role in Olivia Wilde’s period thriller “Don’t Worry Darling,” which is shooting outside Palm Springs, he found an outlet for expression in interpreting words on a page. And for the first time, he’s using his megaphone to speak out about social justice — inspired by the outpouring of support for Black people around the world following the death of George Floyd at the hands of Minneapolis police in May.

Styles has spent much of the past nine months at home in London, where life has slowed considerably. The time has allowed him to ponder such heady issues as his purpose on the earth. “It’s been a pause that I don’t know if I would have otherwise taken,” says Styles. “I think it’s been pretty good for me to have a kind of stop, to look and think about what it actually means to be an artist, what it means to do what we do and why we do it. I lean into moments like this — moments of uncertainty.”

In truth, while Styles has largely been keeping a low profile — his Love On Tour, due to kick off on April 15, was postponed in late March and is now scheduled to launch in February 2021 (whether it actually will remains to be seen) — his music has not. This is especially true in the U.S., where he’s notched two hit singles, “Adore You,” the second-most-played song at radio in 2020, and “Watermelon Sugar” (No. 22 on Variety’s year-end Hitmakers chart), with a third, “Golden,” already cresting the top 20 on the pop format. The massive cross-platform success of these songs means Styles has finally and decisively broken into the American market, maneuvering its web of gatekeepers to accumulate 6.2 million consumption units and rising.

Why do these particular songs resonate in 2020? Styles doesn’t have the faintest idea. While he acknowledges a “nursery rhyme” feel to “Watermelon Sugar” with its earwormy loop of a chorus, that’s about as much insight as he can offer. His longtime collaborator and friend Tom Hull, also known as the producer Kid Harpoon, offers this take: “There’s a lot of amazing things about that song, but what really stands out is the lyric. It’s not trying to hide or be clever. The simplicity of watermelon … there’s such a joy in it, [which] is a massive part of that song’s success.” Also, his kids love it. “I’ve never had a song connect with children in this way,” says Hull, whose credits include tunes by Shawn Mendes, Florence and the Machine and Calvin Harris. “I get sent videos all the time from friends of their kids singing. I have a 3-year-old and an 8-year-old, and they listen to it.”

Styles is quick to note that he doesn’t chase pop appeal when crafting songs. In fact, the times when he pondered or approved a purposeful tweak, like on his self-titled 2017 debut, still gnaw at him. “I love that album so much because it represents such a time in my life, but when I listen to it — sonically and lyrically, especially — I can hear places where I was playing it safe,” he says. “I was scared to get it wrong.”

Contemporary effects and on-trend beats hardly factor into Styles’ decision-making. He likes to focus on feelings — his own and his followers’ — and see himself on the other side of the velvet rope, an important distinction in his view. “People within [the industry] feel like they operate on a higher level of listening, and I like to make music from the point of being a fan of music,” Styles says. “Fans are the best A&R.”

This from someone who’s had free rein to pursue every musical whim, and hand in the album of his dreams in the form of “Fine Line.” Chart success makes it all the sweeter, but Styles insists that writing “for the right reasons” supersedes any commercial considerations. “There’s no part that feels, eh, icky — like it was made in the lab,” he says.

Styles has experience in this realm. As a graduate of the U.K. competition series “The X Factor,” where he and four other auditionees — Niall Horan, Zayn Malik, Liam Payne and Louis Tomlinson — were singled out by show creator and star judge Simon Cowell to conjoin as One Direction, he’s seen how the prefab pop machine works up close. The One Direction oeuvre, which counts some 42 million albums sold worldwide, includes songs written with such established hitmakers as Ryan Tedder, Savan Kotecha and Teddy Geiger. Being a studious, insatiable observer, Styles took it all in.

“I learned so much,” he says of the experience. “When we were in the band, I used to try and write with as many different people as I could. I wanted to practice — and I wrote a lot of bad shit.”

His bandmates also benefited from the pop star boot camp. The proof is in the relatively seamless solo transitions of at least three of its members — Payne, Malik and Horan in addition to Styles — each of whom has landed hit singles on charts in the U.K., the U.S. and beyond.

This departs from the typical trajectories of boy bands including New Kids on the Block and ’N Sync, which have all pro ered a star frontman. The thinking for decades was that a record company would be lucky to have one breakout solo career among the bunch.

Styles has plainly thought about this.

“When you look at the history of people coming out of bands and starting solo careers, they feel this need to apologize for being in the band. ‘Don’t worry, everyone, that wasn’t me! Now I get to do what I really want to do.’ But we loved being in the band,” he says. “I think there’s a wont to pit people against each other. And I think it’s never been about that for us. It’s about a next step in evolution. The fact that we’ve all achieved different things outside of the band says a lot about how hard we worked in it.”

Indeed, during the five-ish years that One Direction existed, Styles’ schedule involved the sort of nonstop international jet-setting that few get to see in a lifetime, never mind their teenage years. Between 2011 and 2015, One Direction’s tours pulled in north of $631 million in gross ticket sales, according to concert trade Pollstar, and the band was selling out stadiums worldwide by the time it entered its extended hiatus. Styles, too, had built up to playing arenas as a solo artist, engaging audiences with his colorful stage wear and banter and left-of-center choices for opening acts (a pre-Grammy-haul Kacey Musgraves in 2018; indie darlings King Princess and Jenny Lewis for his rescheduled 2021 run).

Stages of all sizes feel like home to Styles. He grew up in a suburb of Manchester, ground zero for some of the biggest British acts of the 1980s and ’90s, including Joy Division, New Order, the Smiths and Oasis, the latter of which broke the same year Styles was born. His parents were also music lovers. Styles’ father fed him a balanced diet of the Beatles, Fleetwood Mac, the Rolling Stones and Queen, while Mum was a fan of Shania Twain, Norah Jones and Savage Garden. “They’re all great melody writers,” says Styles of the acts’ musical throughline.

Stevie Nicks, who in the past has described “Fine Line” as Styles’ “Rumours,” referencing the Fleetwood Mac 1977 classic, sees him as a kindred spirit. “Harry writes and sings his songs about real experiences that seemingly happened yesterday,” she tells Variety. “He taps into real life. He doesn’t make up stories. He tells the truth, and that is what I do. ‘Fine Line’ has been my favorite record since it came out. It is his ‘Rumours.’ I told him that in a note on December 13, 2019 before he went on stage to play the ‘Fine Line’ album at the Forum. We cried. He sang those songs like he had sung them a thousand times. That’s a great songwriter and a great performer.”

“Harry’s playing and writing is instinctual,” adds Jonathan Wilson, a friend and peer who’s advised Styles on backing and session musicians. “He understands history and where to take the torch. You can see the thread of great British performers — from Bolan to Bowie — in his music.”

Also shaping his musical DNA was Manchester itself, the site of a 23,500-seat arena, dubbed Co-op Live, for which Styles is an investor and adviser. Oak View Group, a company specializing in live entertainment and global sports that was founded by Tim Leiweke and Irving Azoff in 2015 (Jeffrey Azoff, Irving’s son, represents Styles at Full Stop Management), is leading the effort to construct the venue. The project gained planning approval in September and is set to open in 2023, with its arrival representing a £350 million ($455 million) investment in the city. (Worth noting: Manchester is already home to an arena — the site of a 2017 bombing outside an Ariana Grande concert — and a football stadium, where One Love Manchester, an all-star benefit show to raise money for victims of the terrorist attack, took place.)

“I went to my first shows in Manchester,” Styles says of concerts paid for with money earned delivering newspapers for a supermarket called the Co-op. “My friends and I would go in on weekends. There’s so many amazing small venues, and music is such a massive part of the city. I think Manchester deserves it. It feels like a full-circle, coming-home thing to be doing this and to be able to give any kind of input. I’m incredibly proud. Hopefully they’ll let me play there at some point.”

Though Styles has owned properties in Los Angeles, his base for the foreseeable future is London. “I feel like my relationship with L.A. has changed a lot,” he explains. “I’ve kind of accepted that I don’t have to live here anymore; for a while I felt like I was supposed to. Like it meant things were going well. This happened, then you move to L.A.! But I don’t really want to.”

Is it any wonder? Between COVID and the turmoil in the U.S. spurred by the presidential election, Styles, like some 79 million American voters, is recovering from sticker shock over the bill of goods sold to them by the concept of democracy. “In general, as people, there’s a lack of empathy,” he observes. “We found this place that’s so divisive. We just don’t listen to each other anymore. And that’s quite scary.”

That belief prompted Styles to speak out publicly in the wake of George Floyd’s death. As protests in support of Black Lives Matter took to streets all over the world, for Styles, it triggered a period of introspection, as marked by an Instagram message (liked by 2.7 million users and counting) in which he declared: “I do things every day without fear, because I am privileged, and I am privileged every day because I am white. … Being not racist is not enough, we must be anti racist. Social change is enacted when a society mobilizes. I stand in solidarity with all of those protesting. I’m donating to help post bail for arrested organizers. Look inwards, educate yourself and others. LISTEN, READ, SHARE, DONATE and VOTE. ENOUGH IS ENOUGH. BLACK LIVES MATTER.”

“Talking about race can be really uncomfortable for everyone,” Styles elaborates. “I had a realization that my own comfort in the conversation has nothing to do with the problem — like that’s not enough of a reason to not have a conversation. Looking back, I don’t think I’ve been outspoken enough in the past. Using that feeling has pushed me forward to being open and ready to learn. … How can I ensure from my side that in 20 years, the right things are still being done and the right people are getting the right opportunities? That it’s not a passing thing?”

His own record company — and corporate parent Sony Music Group, whose chairman, Rob Stringer, signed Styles in 2016 — has been grappling with these same questions as the industry has faced its own reckoning with race. At issue: inequality among the upper ranks (an oft-cited statistic: popular music is 80% Black, but the music business is 80% white); contracts rooted in a decades-old system that many say is set up to take advantage of artists, Black artists more unfairly than white; and the call for a return of master rights, an ownership model that is at the core of the business.

Styles acknowledges the fundamental imbalance in how a major label deal is structured — the record company takes on the financial risk while the artist is made to recoup money spent on the project before the act is considered profitable and earning royalties (typically at a 15% to 18% rate for the artist, while the label keeps and disburses the rest). “Historically, I can’t think of any industry that’s benefited more off of Black culture than music,” he says. “There are discussions that need to happen about this long history of not being paid fairly. It’s a time for listening, and hopefully, people will come out humbled, educated and willing to learn and change.”

By all accounts, Styles is a voracious reader, a movie lover and an aesthete. He stays in shape by adhering to a strict daily exercise routine. “I tried to keep up but didn’t last more than two weeks,” says Hull, Styles’ producer, with a laugh. “The discipline is terrifying.”

Of course, with the fashion world beckoning — Styles recently appeared in a film series for Gucci’s new collection that was co-directed by the fashion house’s creative director, Alessandro Michele, and Oscar winner Gus Van Sant — and a movie that’s set in the 1950s, maintaining that physique is part of the job. And he’s no stranger to visual continuity after appearing in Christopher Nolan’s epic “Dunkirk” and having to return to set for reshoots; his hair, which needed to be cut back to its circa 1940 form, is a constant topic of conversation among fans. This time, it’s the ink that poses a challenge. By Styles’ tally, he’s up to 60 tattoos, which require an hour in the makeup chair to cover up. “It’s the only time I really regret getting tattooed,” he says.

He shows no regret, however, when it comes to stylistic choices overall, and takes pride in his gender-agnostic portfolio, which includes wearing a Gucci dress on that Vogue cover— an image that incited conservative pundit Candace Owens to plead publicly to “bring back manly men.” In Styles’ view: “To not wear [something] because it’s females’ clothing, you shut out a whole world of great clothes. And I think what’s exciting about right now is you can wear what you like. It doesn’t have to be X or Y. Those lines are becoming more and more blurred.”

But acclaim, if you can believe it, is not top of mind for Styles. As far as the Grammys are concerned, Styles shrugs, “It’s never why I do anything.” His team and longtime label, however, had their hearts set on a showing at the Jan. 31 ceremony. Their investment in Styles has been substantial — not just monetarily but in carefully crafting his career in the wake of such icons as David Bowie, who released his final albums with the label. Hope at the company and in many fans’ hearts that Styles would receive an album of the year nomination did not come to pass. However, he was recognized in three categories, including best pop vocal album.

“It’s always nice to know that people like what you’re doing, but ultimately — and especially working in a subjective field — I don’t put too much weight on that stuff,” Styles says. “I think it’s important when making any kind of art to remove the ego from it.” Citing the painter Matisse, he adds: “It’s about the work that you do when you’re not expecting any applause.”

#harry styles #variety #021220

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