#Low-code Development Platform Market

[industrynewsupdates]

Low-code Development Platform Market: Key Trends and Growth Opportunities

The global low-code development platform market size is expected to reach USD 35.22 billion by 2030, expanding at a compound annual growth rate (CAGR) of 22.9% from 2023 to 2030, according to a new report by Grand View Research Inc. The growth can majorly be attributed to the increasing digitization within the industry, coupled with the growing prevalence of BYOD (bring-your-own-device). The progress of Industry 4.0 and the shift toward digital workplaces leveraging innovative technologies present substantial growth opportunities for the low-code development platform sector.

Businesses around the world are actively seeking digital avenues to engage with their user and customer base and these businesses are increasingly adopting low-code development platforms to streamline the rapid creation of intricate web applications. The onset of the COVID-19 pandemic has positively impacted the market growth owing to the high demand for such platforms since the pandemic forced millions to learn and work from home.

The growth is being further driven by the continuous technological advancements introduced by the market players. For instance, in September 2023, Salesforce, Inc. announced the launch of its new Einstein 1 Platform which features significant advancements to both the Salesforce Data Cloud and Einstein AI capabilities. These developments are built on Salesforce, Inc.'s foundational metadata framework, making the Einstein 1 Platform a dependable AI solution for businesses. This platform allows companies to securely integrate diverse data sources, enabling the creation of AI-driven applications with low-code and the delivery of entirely fresh CRM experiences.

Gather more insights about the market drivers, restrains and growth of the Low-code Development Platform Market

Low-Code Development Platform Market Report Highlights 

• Based on application, the web-based segment is expected to witness a CAGR of over 22.0% from 2023 to 2030 primarily due to the rising demand for low-code development platforms. These platforms facilitate application development with resource efficiency comparable to conventional development methods

• The growth of large enterprises has been robust, driven by their need to streamline and accelerate application development processes. These organizations are increasingly adopting low-code solutions to enhance agility and cost-efficiency in software development, paving the way for significant market expansion

• Based on end-use, the IT & telecom segment accounted for a revenue share of close to 21.0% in 2022 driven by a growing demand within these industries to streamline their operations and accelerate the development of applications

• The North American market was valued at nearly USD 2.0 billion in 2022 owing to the rising adoption of digital technologies, early adoption of advanced technologies, and the presence of prominent market players in the region 

Low-Code Development Platform Market Segmentation

Grand View Research has segmented the global low-code development platform market based on application type, deployment type, organization size, end-use, and region:

Low-code Development Platform Application Type Outlook (Revenue, USD Million, 2018 - 2030)

• Web-based

• Mobile-based

Low-code Development Platform Deployment Type Outlook (Revenue, USD Million, 2018 - 2030)

• Cloud

• On-premise

Low-code Development Platform Organization Size Outlook (Revenue, USD Million, 2018 - 2030)

• SME

• Large Enterprise

Low-code Development Platform End-use Outlook (Revenue, USD Million, 2018 - 2030)

• BFSI

• Automotive & Manufacturing

• Retail

• Education

• IT & Telecom

• Transportation & Logistics

• Others

Low-code Development Platform Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

o U.S.

o Canada

• Europe

o Germany

o UK

o France

o Italy

o Spain

• Asia Pacific

o China

o Japan

o India

o South Korea

• Latin America

o Brazil

o Mexico

• Middle East and Africa

o UAE

o South Africa

Order a free sample PDF of the Low-code Development Platform Market Intelligence Study, published by Grand View Research.

[rohitpalan]

Low Code Development Platform Market: Comprehensive Forecast (2023-2033)

The adoption of Low Code Development platform Market is expected to increase at a CAGR of 28.4% during the forecast period. The Low Code Development Platform market size is anticipated to rise from US$ 21,363.5 Million in 2023 to US$ 259,922.1 Million in 2033.

A low-code development platform (LCDP) is a coding environment that enables developers of varying levels of expertise to build applications using a dynamic graphical user interface and configuration in conjunction with model-driven logic.

One of the key factors propelling the expansion of the low-code development platform market is the advancement of the digital transformation in the IT and telecom sectors.

To Get a Sample Copy of the Report Visit https://www.futuremarketinsights.com/reports/sample/rep-gb-15884

By delivering business applications more quickly, low-code tools enable businesses to expand their efforts in digital transformation. Low-code tools also significantly shorten the time needed for innovation.

The fourth industrial revolution is creating significant growth prospects for the low-code development platform industry, as is the paradigm change toward a digital workspace that makes use of new technology.

Key Takeaways from Market Study

Low-code and no-code tools appear to be the best option for small and medium-sized businesses outside of IT. It is especially relevant for users who want to achieve their business objectives quickly, efficiently, and affordably by utilising modern technology.

With the increasing incorporation of low-code platforms in the region, particularly in China, Asia Pacific is expected to record the highest CAGR of more than 26.8%. Several local vendors across all major verticals are utilising these platforms to speed up application delivery, expand developer taskforces, reduce operating costs, and boost innovation.

E-commerce businesses are constantly looking for ways to increase sales while remaining cost-effective. Low-code and no-code platforms have proven to be useful tools for managing the e-commerce ecosystem on a budget. These technologies are becoming increasingly popular in the digital ecosystem.

Low-code platforms are becoming an important part of existing web-based platforms in many organisations, allowing them to improve their strategy while reducing cost and complexity. Mendix on IBM Cloud, App Maker on Google Cloud Platforms, and PowerApps on Microsoft are some well-known low-code platforms from major web-based service providers.

As the application becomes more progressive, a suitable level of technical background will be required. This means that time is required to educate and become acquainted with the low-code software. As a result, there is an increased demand for low-code specialists.

Request Methodology  https://www.futuremarketinsights.com/request-report-methodology/rep-gb-15884

Competitive Landscape

The low-code development platform industry is moderately fragmented, with a large number of participants, considerable legislative framework worldwide, and smaller vendors collectively controlling a big portion of the market. Market players with substantial financial resources are actively engaged in strategic M&A activities, while smaller businesses focus on product innovation methods to increase market share.

Some of the Key Players Operating in Low Code Development Platform Market Include:

Salesforc

Appian

Mendix

Microsoft

Pegasystems

Zoho

OutSystems

Oracle Corporation

ServiceNow

TrackVia, and K2.

[aishavass]

North America has a range of leading industry players supplying all end consumers in the country with low code production and services...

[futuretonext]

The Global Low Code Development Platform Market is projected to grow at a CAGR of around 28% during the forecast period, i.e., 2021-26. The growth of the market is driven primarily by the growing inclination of organizations toward expanding their digital platforms for better connectivity entwined with the mounting adoption of mobile-based applications. 

[poonamcmi]

Global Low Code Development Platform Market Is Estimated To Witness High Growth Owing To Increasing Demand

The global Low Code Development Platform Market is estimated to be valued at US$ 7.61 billion in 2021 and is expected to exhibit a CAGR of 26.8% over the forecast period 2022-2030, as highlighted in a new report published by Coherent Market Insights. A) Market Overview: Low code development platforms are software development platforms that enable the rapid creation of applications with minimal coding. These platforms provide an intuitive visual interface, pre-built templates, and drag-and-drop functionality, making it easier for non-technical users to build applications. The advantages of low code development platforms include reduced development time, cost-effectiveness, and increased productivity. These platforms are increasingly being adopted by organizations across various sectors to meet the growing demand for agile and scalable applications. B) Market Key Trends: One key trend driving the growth of the low code development platform market is the increasing demand for rapid application development. With businesses striving to achieve digital transformation, there is a growing need for agile and scalable applications that can be developed quickly. Low code development platforms offer a solution to this by enabling faster application development with minimal coding. For example, Salesforce.com Inc., a key player in the low code development platform market, offers a platform called Salesforce Lightning that allows users to rapidly build applications using pre-built components and drag-and-drop functionality. C) PEST Analysis: Political: Governments around the world are increasingly focusing on digital transformation initiatives to drive economic growth. This presents a favorable political environment for the low code development platform market as these platforms enable faster and more efficient application development. Economic: The increasing adoption of low code development platforms is driven by the need for cost-effective application development solutions. These platforms eliminate the need for extensive coding, resulting in cost savings for organizations. Social: There is a growing demand for user-friendly applications that can be developed quickly. Low code development platforms cater to this demand by providing intuitive interfaces and easy-to-use tools for application development. Technological: Technological advancements, such as the integration of artificial intelligence and machine learning capabilities in low code development platforms, are driving their adoption. These technologies enhance the functionality and flexibility of these platforms, further fueling market growth. D) Key Takeaways: 1. The global Low Code Development Platform Market Growth is expected to witness high growth, exhibiting a CAGR of 26.8% over the forecast period, due to increasing demand for rapid application development. Organizations are adopting low code development platforms to meet the growing need for agile and scalable applications. 2. North America is expected to dominate the low code development platform market, followed by Europe and the Asia Pacific. The region's dominance can be attributed to the presence of key players and advanced technological infrastructure. 3. Key players operating in the global low code development platform market include Salesforce.com Inc., Appian Corporation, Microsoft Corporation, Magic Software Enterprises Ltd, Pegasystems Inc., Oracle Corporation, ZOHO Corporation, Mendix Inc. (Siemens AG), AgilePoint Inc., QuickBase Inc., Clear Software LLC (Microsoft Corporation), ServiceNow Inc., Skuid Inc., Outsystems Inc., and Temenos AG.

[squarerootsolutionsuk]

The future of UK software development is now! Are you ready? Discover the latest software development trends reshaping the UK tech landscape! 🚀 From AI-driven solutions to cloud-first strategies and rapid adoption of low-code platforms — stay ahead with the key innovations and shifts you need to know.

[dijacrypt]

Revolutionizing DeFi Development: How STON.fi API & SDK Simplify Token Swaps

The decentralized finance (DeFi) landscape is evolving rapidly, and developers are constantly seeking efficient ways to integrate token swap functionalities into their platforms. However, building seamless and optimized swap mechanisms from scratch can be complex, time-consuming, and risky.

This is where STON.fi API & SDK come into play. They provide developers with a ready-to-use, optimized solution that simplifies the process of enabling fast, secure, and cost-effective swaps.

In this article, we’ll take an in-depth look at why developers need efficient swap solutions, how the STON.fi API & SDK work, and how they can be integrated into various DeFi applications.

Why Developers Need a Robust Swap Integration

One of the core functions of any DeFi application is token swapping—the ability to exchange one cryptocurrency for another instantly and at the best possible rate.

But integrating swaps manually is not a straightforward task. Developers face several challenges:

Complex Smart Contract Logic – Handling liquidity pools, slippage, and price calculations requires expertise and rigorous testing.

Security Vulnerabilities – Improperly coded swaps can expose user funds to attacks.

Performance Issues – Slow execution or high gas fees can frustrate users and hurt adoption.

A poorly integrated swap feature can turn users away from a DeFi application, affecting engagement and liquidity. That’s why an efficient, battle-tested API and SDK can make a significant difference.

STON.fi API & SDK: What Makes Them a Game-Changer?

STON.fi has built an optimized API and SDK designed to handle the complexities of token swaps while giving developers an easy-to-use toolkit. Here’s why they stand out:

1. Seamless Swap Execution

Instead of manually routing transactions through liquidity pools, the STON.fi API automates the process, ensuring users always get the best swap rates.

2. Developer-Friendly SDK

For those who prefer working with structured development tools, the STON.fi SDK comes with pre-built functions that remove the need for extensive custom coding. Whether you’re integrating swaps into a mobile wallet, trading platform, or decentralized app, the SDK simplifies the process.

3. High-Speed Performance & Low Costs

STON.fi’s infrastructure is optimized for fast transaction execution, reducing delays and minimizing slippage. Users benefit from lower costs, while developers get a plug-and-play solution that ensures a smooth experience.

4. Secure & Scalable

Security is a major concern in DeFi, and STON.fi’s API is built with strong security measures, protecting transactions from vulnerabilities and ensuring reliability even under heavy traffic.

Practical Use Cases for Developers

1. Building Decentralized Exchanges (DEXs)

STON.fi API enables developers to integrate swap functionalities directly into their DEX platforms without having to build custom liquidity management solutions.

2. Enhancing Web3 Wallets

Crypto wallets can integrate STON.fi’s swap functionality, allowing users to exchange tokens without leaving the wallet interface.

3. Automating Trading Strategies

The API can be used to build automated trading bots that execute swaps based on real-time market conditions, improving efficiency for traders.

4. Scaling DeFi Platforms

For DeFi applications handling high transaction volumes, STON.fi API ensures fast and cost-effective execution, improving user retention.

Why Developers Should Consider STON.fi API & SDK

For developers aiming to create efficient, user-friendly, and scalable DeFi applications, STON.fi offers a robust solution that eliminates the complexities of manual integrations.

Saves Development Time – Reduces the need for custom swap coding.

Improves Security – Pre-tested smart contracts minimize vulnerabilities.

Enhances User Experience – Faster swaps create a smoother, more reliable platform.

Optimizes Performance – Low latency and cost-efficient execution ensure better outcomes.

Whether you’re working on a new DeFi project or improving an existing platform, STON.fi’s API & SDK provide a solid foundation to enhance functionality and scalability.

By leveraging STON.fi’s tools, developers can focus on building innovative features, rather than getting caught up in the technical challenges of token swaps.

[thinkleaptechnology]

The Need for Digitization in Manufacturing : Stay Competitive With Low-Code

Industry 4.0 is transforming manufacturing with smart factories, automation, and digital integration. Technologies like the Internet of Things (IoT), artificial intelligence (AI), and low-code applications are enabling manufacturers to streamline processes and develop customized solutions quickly. Low-code platforms empower manufacturers to adapt to global demands, driving efficiency and innovation. 

Previously, cross-border transactions in manufacturing faced delays due to bureaucracy, complex payment mechanisms, and inconsistent regulations. These challenges led to inefficiency and increased costs. However, Industry 4.0 technologies, such as digital payments, smart contracts, and logistics tracking, have simplified international transactions, improving procurement processes. 

Low-code applications are key in this transformation, enabling rapid development of secure solutions for payments, customs clearance, and regulatory compliance. These platforms reduce complexity, enhance transparency, and ensure cost-effective, secure global supply chains. This shift aligns with the demands of a connected global economy, enhancing productivity and competitiveness. 

The Need for Digitization in Manufacturing 

Digitization has become crucial for manufacturing to stay competitive, with new technologies and the need for automation driving the sector’s transformation. Key features include ERP systems for centralized management of inventory, finances, and operations; digital supply chain tools for visibility and disruption prediction; real-time data for performance monitoring; sustainability tracking; and IoT/RFID for better tracking, accuracy, and reduced waste. 

Low-code applications play a pivotal role in digitization by enabling rapid development of tailored solutions for inventory management, supply chain optimization, and performance analytics. These platforms streamline processes, reduce manual work, and enhance agility, helping manufacturers implement digital transformations quickly and cost-effectively. 

Upgrading Manufacturing Capabilities in the Era of Industry 4.0 with Low-code Solutions 

Low-code applications are becoming essential for digital transformation in manufacturing, addressing operational challenges while managing increased production demands and a shortage of skilled staff. These platforms enable manufacturers to quickly develop tailored applications without needing specialized coding expertise, fostering faster, more flexible operations. By streamlining processes and aligning with modern consumer demands, low-code technology helps bridge the skills gap, empowering manufacturers to stay competitive and seize new opportunities in a rapidly evolving market. 

Low-code Technology Benefits for Modern Industries 

As digital transformation becomes increasingly crucial for manufacturing, many enterprises in the sector face challenges with outdated processes, legacy system limitations, customization challenges, and inadequate resources. Low-code applications offer a compelling solution, enabling manufacturers to streamline operations by eliminating paper-based processes and automating workflows across functions such as Production, Sales, Logistics, Finance, Procurement, Quality Assurance, Human Resources, Supply Chain, and IT Operations. Additionally, low-code platforms enhance compliance and safety standards through built-in automated tools. 

These platforms deliver impressive results, including over 70% improvement in productivity and close to 95% improvement in output quality in specific scenarios. This is particularly evident in automating complex processes like order fulfillment—from receiving customer orders to delivering finished products and managing invoicing with customers. Use cases also include automating inventory management, enhancing predictive maintenance with real-time data, and optimizing supply chain operations. Low-code solutions make it easier for manufacturers to implement changes quickly, boosting agility and reducing time-to-market while improving overall operational efficiency. 

Conclusion 

Low-code platforms are driving digital transformation in manufacturing, addressing sector-specific challenges in industries like automotive, aviation, and oil & gas. With Industry 4.0 and smart manufacturing, iLeap’s low-code platform helps integrate IoT, advanced analytics, and end-to-end automation, leading to optimized workflows and real-time decision-making. By adopting agile development, manufacturers can quickly adapt to new technologies and market demands, making iLeap the ideal partner for digital transformation. Unlock the potential of Industry 4.0 with iLeap and turn challenges into growth opportunities. 

[nividawebsolutions]

Top Trends in Software Development for 2025

The software development industry is evolving at an unprecedented pace, driven by advancements in technology and the increasing demands of businesses and consumers alike. As we step into 2025, staying ahead of the curve is essential for businesses aiming to remain competitive. Here, we explore the top trends shaping the software development landscape and how they impact businesses. For organizations seeking cutting-edge solutions, partnering with the Best Software Development Company in Vadodara, Gujarat, or India can make all the difference.

1. Artificial Intelligence and Machine Learning Integration:

Artificial Intelligence (AI) and Machine Learning (ML) are no longer optional but integral to modern software development. From predictive analytics to personalized user experiences, AI and ML are driving innovation across industries. In 2025, expect AI-powered tools to streamline development processes, improve testing, and enhance decision-making.

Businesses in Gujarat and beyond are leveraging AI to gain a competitive edge. Collaborating with the Best Software Development Company in Gujarat ensures access to AI-driven solutions tailored to specific industry needs.

2. Low-Code and No-Code Development Platforms:

The demand for faster development cycles has led to the rise of low-code and no-code platforms. These platforms empower non-technical users to create applications through intuitive drag-and-drop interfaces, significantly reducing development time and cost.

For startups and SMEs in Vadodara, partnering with the Best Software Development Company in Vadodara ensures access to these platforms, enabling rapid deployment of business applications without compromising quality.

3. Cloud-Native Development:

Cloud-native technologies, including Kubernetes and microservices, are becoming the backbone of modern applications. By 2025, cloud-native development will dominate, offering scalability, resilience, and faster time-to-market.

The Best Software Development Company in India can help businesses transition to cloud-native architectures, ensuring their applications are future-ready and capable of handling evolving market demands.

4. Edge Computing:

As IoT devices proliferate, edge computing is emerging as a critical trend. Processing data closer to its source reduces latency and enhances real-time decision-making. This trend is particularly significant for industries like healthcare, manufacturing, and retail.

Organizations seeking to leverage edge computing can benefit from the expertise of the Best Software Development Company in Gujarat, which specializes in creating applications optimized for edge environments.

5. Cybersecurity by Design:

With the increasing sophistication of cyber threats, integrating security into the development process has become non-negotiable. Cybersecurity by design ensures that applications are secure from the ground up, reducing vulnerabilities and protecting sensitive data.

The Best Software Development Company in Vadodara prioritizes cybersecurity, providing businesses with robust, secure software solutions that inspire trust among users.

6. Blockchain Beyond Cryptocurrencies:

Blockchain technology is expanding beyond cryptocurrencies into areas like supply chain management, identity verification, and smart contracts. In 2025, blockchain will play a pivotal role in creating transparent, tamper-proof systems.

Partnering with the Best Software Development Company in India enables businesses to harness blockchain technology for innovative applications that drive efficiency and trust.

7. Progressive Web Apps (PWAs):

Progressive Web Apps (PWAs) combine the best features of web and mobile applications, offering seamless experiences across devices. PWAs are cost-effective and provide offline capabilities, making them ideal for businesses targeting diverse audiences.

The Best Software Development Company in Gujarat can develop PWAs tailored to your business needs, ensuring enhanced user engagement and accessibility.

8. Internet of Things (IoT) Expansion:

IoT continues to transform industries by connecting devices and enabling smarter decision-making. From smart homes to industrial IoT, the possibilities are endless. In 2025, IoT solutions will become more sophisticated, integrating AI and edge computing for enhanced functionality.

For businesses in Vadodara and beyond, collaborating with the Best Software Development Company in Vadodara ensures access to innovative IoT solutions that drive growth and efficiency.

9. DevSecOps:

DevSecOps integrates security into the DevOps pipeline, ensuring that security is a shared responsibility throughout the development lifecycle. This approach reduces vulnerabilities and ensures compliance with industry standards.

The Best Software Development Company in India can help implement DevSecOps practices, ensuring that your applications are secure, scalable, and compliant.

10. Sustainability in Software Development:

Sustainability is becoming a priority in software development. Green coding practices, energy-efficient algorithms, and sustainable cloud solutions are gaining traction. By adopting these practices, businesses can reduce their carbon footprint and appeal to environmentally conscious consumers.

Working with the Best Software Development Company in Gujarat ensures access to sustainable software solutions that align with global trends.

11. 5G-Driven Applications:

The rollout of 5G networks is unlocking new possibilities for software development. Ultra-fast connectivity and low latency are enabling applications like augmented reality (AR), virtual reality (VR), and autonomous vehicles.

The Best Software Development Company in Vadodara is at the forefront of leveraging 5G technology to create innovative applications that redefine user experiences.

12. Hyperautomation:

Hyperautomation combines AI, ML, and robotic process automation (RPA) to automate complex business processes. By 2025, hyperautomation will become a key driver of efficiency and cost savings across industries.

Partnering with the Best Software Development Company in India ensures access to hyperautomation solutions that streamline operations and boost productivity.

13. Augmented Reality (AR) and Virtual Reality (VR):

AR and VR technologies are transforming industries like gaming, education, and healthcare. In 2025, these technologies will become more accessible, offering immersive experiences that enhance learning, entertainment, and training.

The Best Software Development Company in Gujarat can help businesses integrate AR and VR into their applications, creating unique and engaging user experiences.

Conclusion:

The software development industry is poised for significant transformation in 2025, driven by trends like AI, cloud-native development, edge computing, and hyperautomation. Staying ahead of these trends requires expertise, innovation, and a commitment to excellence.

For businesses in Vadodara, Gujarat, or anywhere in India, partnering with the Best Software Development Company in Vadodara, Gujarat, or India ensures access to cutting-edge solutions that drive growth and success. By embracing these trends, businesses can unlock new opportunities and remain competitive in an ever-evolving digital landscape.

[jalalalhejaili]

Subway Ends $6.99 Meal Deal Amid Value Wars: Challenges and New Strategies

The fast-food giant Subway has pulled the plug on its $6.99 meal deal, a promotional campaign that was intended to boost digital engagement and attract budget-conscious diners. Initially launched as an exclusive, online-only offer, the deal was supposed to run through mid-December but ended prematurely due to underwhelming performance. This development reflects the ongoing challenges Subway faces in the competitive fast-food “value wars,” where chains are vying for market share amid tightening consumer spending.

Read more in Google news

The $6.99 Meal Deal: A Missed Opportunity

Subway’s $6.99 promotion offered a limited selection of meals at a discounted rate, accessible only through digital channels using a specific redemption code. While designed to drive traffic to Subway’s online platforms, this model may have inadvertently limited its reach. Critics and franchisees noted that the deal’s exclusivity and complexity reduced its appeal, especially in contrast to simpler and more accessible value menus offered by competitors like McDonald’s, Burger King, and Wendy’s.

Moreover, Subway’s promotional strategy did not resonate well with its target audience. Value-driven customers, already accustomed to straightforward discounts from competitors, found the campaign cumbersome. The need for a digital code to unlock the offer may have further alienated less tech-savvy diners, limiting the campaign’s overall effectiveness .

Franchisee Concerns: Low Margins and Rising Costs

A significant factor in the deal’s failure was resistance from Subway franchisees, who have been vocal about the financial pressures associated with offering deep discounts. Low margins on value items, combined with rising costs for food, labor, and utilities, have made it increasingly difficult for franchisees to turn a profit. Franchisees argued that the $6.99 price point was unsustainable, further straining relationships between Subway’s corporate leadership and its operators.

This is not an isolated issue for Subway. The chain has been struggling with declining unit volumes for years. The average sales per location in 2023 stood at $490,000, one of the lowest in the fast-food industry, despite modest increases in recent years. These challenges have contributed to the closure of over 7,000 Subway locations since 2015, including more than 400 in 2023 alone.

The Competitive Landscape: Fast-Food Value Wars

Subway’s challenges are emblematic of broader trends in the fast-food industry, where chains are locked in intense competition to attract budget-conscious consumers. Inflationary pressures and shifts in dining habits have made value menus a critical battleground. McDonald’s, for instance, has seen success with simplified value offerings and targeted promotions, while Taco Bell has maintained its edge through aggressive marketing of low-priced items.

However, balancing affordability with profitability remains a significant challenge. While value deals can drive foot traffic, they often come at the expense of margins, creating tension between corporate strategies and franchisee realities. This dynamic has been particularly pronounced at Subway, where franchisees often bear the brunt of promotional costs.

Read more in Google news

Subway’s New Approach: Digital Innovation and Sustainability

In response to the $6.99 deal’s underperformance, Subway is pivoting toward a new set of promotions aimed at attracting diners while addressing franchisee concerns. Among the upcoming initiatives is a revamped $6.99 digital-exclusive Footlong offer, set to launch next week. The chain is also planning buy-one-get-one-free promotions to compete more effectively with rival deals.

These moves are part of Subway’s broader effort to revitalize its brand under new ownership. Acquired by private-equity firm Roark Capital in 2023, Subway is undergoing a transformation focused on innovation, franchisee support, and market relevance. The company has also invested heavily in digital infrastructure, aiming to capture a larger share of online orders and cater to evolving consumer preferences.

Conclusion: A Lesson in Adaptation

Subway’s experience with the $6.99 meal deal highlights the complexities of navigating the fast-food value wars. As the chain explores new promotional strategies, its ability to balance customer demand for affordability with franchisee profitability will be critical. With fierce competition and evolving consumer expectations, Subway’s next steps will determine whether it can reclaim its position as a leader in the fast-food industry.

This episode underscores the importance of aligning corporate strategies with franchisee realities, particularly in a competitive and cost-sensitive market. For Subway, the road ahead will require not only innovative marketing but also a renewed focus on operational efficiency and franchisee relations.

Read more in Google news

[tokenlauncher]

A Comprehensive Guide to Solana : How to Buy Meme Tokens & Using Solana Meme Coin Maker

Introduction

In the dynamic world of cryptocurrency, Solana has emerged as a powerhouse blockchain platform known for its high speed, low fees, and scalability. Whether you’re a seasoned investor or new to the crypto scene, understanding Solana’s ecosystem can open up numerous opportunities. This guide will explore how to buy Solana, delve into the world of meme tokens on Solana, and introduce you to our platform, SolanaLauncher, a cutting-edge tool for creating your own Solana meme coins.

What is Solana?

Solana is a high-performance blockchain that supports decentralized applications and cryptocurrencies. Launched in 2020, Solana aims to provide fast, secure, and scalable blockchain solutions. Unlike many other blockchains, Solana can process thousands of transactions per second (TPS), thanks to its unique Proof of History (PoH) consensus mechanism.

Solana: How to Buy

Setting Up a Wallet

Before you can buy Solana (SOL), you need a digital wallet to store your tokens. Some popular Solana-compatible wallets include:

Phantom: A user-friendly wallet with excellent integration for Solana dApps.

Sollet: An open-source wallet that offers advanced features for developers.

Solflare: A secure wallet with staking capabilities.

Purchasing Solana

Once you have a wallet set up, you can buy Solana from major cryptocurrency exchanges. Here’s a step-by-step guide:

Choose an Exchange: Select a reputable exchange like Binance, Coinbase, or FTX.

Create an Account: Sign up and complete the necessary KYC (Know Your Customer) verification.

Deposit Funds: Deposit fiat currency (like USD) or other cryptocurrencies (like Bitcoin or Ethereum) into your exchange account.

Buy Solana: Navigate to the trading section, search for Solana (SOL), and place a buy order. You can choose a market order for immediate purchase or a limit order to buy at a specific price.

Transfer to Wallet: Once you have purchased SOL, transfer it to your Solana-compatible wallet for security.

Exploring Meme Tokens on Solana

What are Meme Tokens?

Meme tokens are a type of cryptocurrency inspired by internet memes and cultural trends. Unlike traditional cryptocurrencies, meme tokens often derive their value from social media buzz and community engagement. They can be highly volatile but offer unique opportunities for investors who can identify viral trends early.

Popular Meme Tokens on Solana

Solana’s high-speed and low-fee environment makes it an ideal platform for meme tokens. Some popular meme tokens on Solana include:

SAMO (Samoyedcoin): Inspired by the Samoyed dog breed, SAMO has garnered a strong community following.

COPE: A meme token that aims to provide users with a sense of community and belonging, COPE has seen significant engagement.

Creating Your Own Meme Token with Solana Meme Coin Maker

Why Create a Meme Token?

Creating your own meme token allows you to capitalize on viral trends, engage with a community, and even raise funds for projects. Meme tokens can serve various purposes, from entertainment and community building to innovative financial instruments.

Introducing SolanaLauncher

Our platform, SolanaLauncher, simplifies the process of creating meme tokens on Solana. With SolanaLauncher, you can generate your own meme tokens in less than three seconds without any coding knowledge. Here’s how you can get started:

Sign Up: Create an account on SolanaLauncher and log in to access the token creation tool.

Fill in Token Details: Enter the required details, such as token name, symbol, and total supply.

Generate Token: Click on “Create Token” and your meme token will be generated on the Solana blockchain instantly.

Benefits of Using SolanaLauncher

Ease of Use: SolanaLauncher is designed for users of all technical levels. You don’t need any programming skills to create your own token.

Speed: Create and deploy your token in less than three seconds, thanks to Solana’s high-speed network.

24/7 Support: Our dedicated support team is available around the clock to assist you with any questions or issues.

How to Promote Your Meme Token

Build a Community

Community engagement is crucial for the success of any meme token. Use social media platforms like Twitter, Reddit, and Discord to build and interact with your community. Regular updates, engaging content, and interactive events can help foster a loyal following.

Leverage Influencers

Collaborating with influencers in the crypto space can help boost the visibility of your meme token. Influencers can provide endorsements, share your content, and help drive community engagement.

Provide Utility

While meme tokens often start as fun projects, adding utility can enhance their value and longevity. Consider integrating your token with decentralized applications, offering staking rewards, or creating exclusive content or services for token holders.

Investing in Solana Meme Coins

Research and Due Diligence

Before investing in any meme token, conduct thorough research. Understand the project’s goals, the team behind it, and the strength of its community. Be wary of projects that lack transparency or seem too good to be true.

Diversify Your Portfolio

Diversification is key to managing risk in the volatile world of meme tokens. Spread your investments across multiple tokens and other types of cryptocurrencies to mitigate potential losses.

Stay Informed

The cryptocurrency market is highly dynamic. Stay informed about market trends, news, and developments in the Solana ecosystem. Following key influencers and joining relevant communities can provide valuable insights.

Conclusion

Solana offers a robust platform for buying, trading, and creating meme tokens, thanks to its high-speed transactions, low fees, and scalability. Whether you’re looking to invest in popular meme tokens or create your own, Solana provides the tools and infrastructure to succeed.

With SolanaLauncher, generating your own meme token has never been easier. In just a few clicks, you can turn your idea into a reality and engage with a global community. By leveraging Solana’s strengths and following best practices for investment and promotion, you can capitalize on the exciting opportunities in the meme token space.

Start your journey today with Solana and SolanaLauncher, and be part of the next wave of innovation in the cryptocurrency world. Whether you’re an investor, developer, or enthusiast, Solana’s vibrant ecosystem offers endless possibilities. Don’t miss out on the chance to be part of this revolutionary platform.

[mariacallous]

Europe changed the rules of the internet this week when the Digital Markets Act took effect, holding the biggest tech companies to tough new standards. Now the world is waiting to see which giant will be first to fall foul of the law. One of the architects of the DMA says Apple is a strong candidate for the first formal investigation, describing the company as “low hanging fruit.”

Apple has faced intensifying pressure in recent years from competitors, regulators, and courts in both Europe and the US, over the restrictions it places on app-makers who must rely on its App Store to reach millions of users. Yesterday Apple terminated the developer account of Fornite publisher Epic Games which has challenged the company in US courts and recently announced its intention to launch a rival to the Apple App Store.

German MEP Andreas Schwab, who led the negotiations that finalized the DMA on behalf of the EU Parliament, says that makes Apple a likely first target for non-compliance. “[This] gives me a very clear expectation that they want to be the first,” he tells WIRED. “Apple’s approach is a bit weird on all this and therefore it's low hanging fruit.”

Schwab is not involved in enforcement of the DMA. That’s overseen by the European Commission, which has already demanded “further explanation” as to why Apple terminated Epic’s account and is evaluating whether this violates the DMA.

“Apple’s approach to the Digital Markets Act was guided by two simple goals: complying with the law and reducing the inevitable, increased risks the DMA creates for our EU users,” says the company in a statement sent to WIRED by Apple spokesperson Rob Saunders. Apple has said on its website that alternative app stores carry the risk of malware, illicit code and other harmful content.

The DMA’s rules that aim to “break open” tech platforms require Apple to allow iPhone users to download apps from places other than Apples’ official App Store. The Epic Games Store, announced in January, intended to be launched by the Fortnite-maker Epic, would have been the first alternative app store to take advantage of the new system.

Apple tells WIRED it had the right to terminate Epic’s accounts according to a 2021 California court ruling. Epic CEO Tim Sweeney has been a vocal critic of what he styles as Apple’s “app store monopoly” for years, although in January the US supreme court denied a request to hear the latest episode in a lengthy antitrust dispute between the two companies in a victory for the smartphone maker.

The DMA went into force at midnight on March 7 in Brussels—3 pm in Silicon Valley. From that moment, six of the world’s biggest tech companies—Apple, Alphabet, Meta, Amazon, Microsoft, and TikTok’s Beijing-based owner ByteDance—must comply with a suite of new rules designed to improve competition in digital markets.

In addition to Apple having to allow outside apps, Microsoft Windows will no longer have Microsoft-owned Bing as its default search tool; users of Meta’sWhatsApp will be able to communicate with people on rival messaging apps; and Google and Amazon will have to tweak their search results to create more room for rivals. Companies that don’t comply with the new rules can be fined up to 20 percent of their global turnover.

The new rules should cause the European internet to “change for the better,” says Schwab, a center-right MEP. “To allow more openness, more fairness, and most of all more innovation and therefore new services—that’s the idea.”

Schwab’s comments add to a recent chorus of criticism targeting Apple. The EU’s antitrust chief, Margarethe Vestager, told Bloomberg earlier this week that the DMA will initially focus on sorting out big tech’s app stores. “I think it’s important you can have more than one app store on your phone,” she said on Tuesday.

Following Apple’s removal of Epic, the tone in the hallways of the Commission had become more urgent. “Under the #DMA, there is no room for threats by gatekeepers to silence developers," said Thierry Breton, the EU's industry chief, on X on Thursday, apparently referring to allegations by Epic's Sweeney that Apple had blocked the company's account because of the CEO’s critical Tweets. “I have asked our services to look into Apple’s termination of Epic’s developer account as a matter of priority.”

Flexing the DMA’s powers on Apple’s App Store would advertise how the law can improve life online for the general public, Schwab says. “I think the App Store would be a good example to show what we want to achieve with the DMA,” he says. “They will just see more apps and they will like these apps.”

Giving people choice over where they get mobile apps by requiring Apple and Google to permit alternative app stores on devices is seen as a key pillar of the DMA. In addition to giving users more choice, app developers will also gain more opportunities to to innovate, increasing competition, says Schwab. “With alternative app stores we can make markets a bit broader.”

[simplyfy9]

Best Bitcoin Alternatives: Exploring Top Cryptocurrencies for 2024 by Simplyfy

Bitcoin, the pioneering cryptocurrency, has long been the standard-bearer in the world of digital currencies.

However, the crypto market has grown exponentially, and several preferences to Bitcoin now provide special points and benefits. This article, promoted via Simplyfy, targets to information you via the fantastic Bitcoin choices for 2024, supporting you make knowledgeable choices in the evolving panorama of digital assets.

Introduction to Bitcoin and Its Alternatives

Bitcoin, introduced in 2009 by the pseudonymous Satoshi Nakamoto, revolutionized the financial world by introducing a decentralized form of currency.

Its meteoric upward shove in fees and massive adoption have paved the way for lots of different cryptocurrencies. These alternatives, frequently referred to as altcoins, serve a number of purposes, from improving privateness and enhancing transaction speeds to imparting revolutionary structures for decentralized purposes (DApps).

Why Look Beyond Bitcoin?

While Bitcoin remains a cornerstone of the crypto market, there are several reasons why investors and enthusiasts might seek alternatives:

1. Scalability: Bitcoin's transaction speed and scalability have been points of contention.

​Some selections provide quicker and extra scalable solutions.

2. Transaction Fees: As Bitcoin's network becomes busier, transaction fees can rise.

​Some altcoins supply less expensive transaction costs.

3. Utility: Many altcoins are designed with specific use cases in mind, from smart contracts to privacy features.

4. Investment Diversification: Diversifying one's portfolio with multiple cryptocurrencies can mitigate risk and potentially increase returns.

Top Bitcoin Alternatives in 2024

1. Ethereum (ETH)

Overview: Launched in 2015 by Vitalik Buterin, Ethereum is more than just a cryptocurrency.

It’s a decentralized platform that allows builders to construct and set up clever contracts and decentralized purposes (DApps).

Key Features:

Smart Contracts: Self-executing contracts with the terms of the agreement directly written into code.

Decentralized Applications (DApps): Applications that run on a decentralized network.

Ethereum 2.0: The ongoing improvement to Ethereum goals to enhance scalability, security, and sustainability via a shift from Proof of Work (PoW) to Proof of Stake (PoS).

Pros:

- Highly versatile platform with numerous use cases.

- Strong developer community.

- Continuous improvement and scalability through Ethereum 2.0.

Cons:

- High transaction fees (gas fees) during network congestion.

- Complex for new users compared to simpler cryptocurrencies.

2. Binance Coin (BNB)

Overview: Binance Coin is the native cryptocurrency of the Binance Exchange, one of the largest cryptocurrency exchanges in the world. Initially launched as an ERC-20 token on the Ethereum blockchain, BNB has since transitioned to the Binance Chain.

Key Features:

Exchange Utility: Primarily used to pay for trading fees on Binance, offering discounts to users.

Binance Smart Chain (BSC): Supports smart contracts and is known for its low transaction fees and high throughput.

Pros:

- Strong backing and integration with the Binance Exchange.

- Low transaction fees on BSC.

- Continuous development and use cases expanding beyond the Binance platform.

Cons:

The centralized nature of Binance raises concerns among decentralization purists.

- Regulatory scrutiny due to its association with Binance.

3. Cardano (ADA)

Overview: Cardano is a third-generation blockchain platform founded by Charles Hoskinson, a co-founder of Ethereum. It aims to provide a more balanced and sustainable ecosystem for cryptocurrencies.

Key Features:

Proof of Stake (PoS): Uses the Ouroboros PoS protocol, which is energy efficient.

Research-Driven: Development is backed by peer-reviewed academic research.

Scalability and Interoperability: Designed to improve scalability and interoperability compared to previous generations of blockchain.

Pros:

- Strong focus on security and sustainability.

- Continuous updates and improvements.

- Active community and developer involvement.

Cons:

- Slow development process due to its research-driven approach.

- Still in the early stages compared to some competitors.

4. Solana (SOL)

Overview: Solana is a high-performance blockchain supporting builders around the world creating crypto apps that scale today. It aims to provide decentralized finance solutions on a scalable and user-friendly blockchain.

Key Features:

Proof of History (PoH): A unique consensus algorithm that provides high throughput.

Low Transaction Fees: Designed to offer low-cost transactions.

Scalability: Capable of handling thousands of transactions per second.

Pros:

- Extremely fast and scalable.

- Low transaction costs.

- A growing ecosystem of DApps and DeFi projects.

Cons:

- Relatively new and still proving its stability.

- Centralization concerns due to the small number of validators.

5. Polkadot (DOT)

Overview: Founded by Dr. Gavin Wood, another co-founder of Ethereum, Polkadot is a heterogeneous multi-chain framework.

It approves a number of blockchains to switch messages and fees in a trust-free fashion.

Key Features:

Interoperability: Connects multiple blockchains into a single network.

Scalability: Enables parallel processing of transactions across different chains.

Governance: Decentralized governance model allowing stakeholders to have a say in the protocol's future.

Pros:

- Focus on interoperability and connecting different blockchains.

- High scalability potential.

- Strong developer and community support.

Cons:

The complexity of the technology might pose a barrier to new users.

- Competition with other interoperability-focused projects.

6. Chainlink (LINK)

Overview: Chainlink is a decentralized oracle network providing reliable, tamper-proof data for complex smart contracts on any blockchain.

Key Features:

Oracles: Bridges the gap between blockchain and real-world data.

Cross-Chain Compatibility: Works with multiple blockchain platforms.

Decentralized Data Sources: Ensures data reliability and security.

Pros:

- Unique and crucial role in enabling smart contracts to interact with external data.

- Strong partnerships with major companies and blockchains.

- Growing use cases and applications.

Cons:

- Highly specialized use cases might limit broader adoption.

- Dependence on the success of the smart contract ecosystem.

7. Ripple (XRP)

Overview: Ripple aims to enable instant, secure, and low-cost international payments.

Unlike many different cryptocurrencies, Ripple focuses on serving the desires of the monetary offerings sector.

Key Features:

RippleNet: A global network for cross-border payments.

XRP Ledger: A decentralized open-source product.

Speed and Cost: Provides fast transactions with minimal fees.

Pros:

- Strong focus on financial institutions and cross-border payments.

- Low transaction fees and fast settlement times.

- Significant partnerships with banks and financial institutions.

Cons:

- Centralization concerns due to Ripple Labs’ control.

- Ongoing legal issues with regulatory authorities.

8. Litecoin (LTC)

Overview: Created by Charlie Lee in 2011, Litecoin is often considered the silver to Bitcoin’s gold.

​It targets to supply fast, low-cost repayments by way of the usage of a one-of-a-kind hashing algorithm.

Key Features:

Scrypt Algorithm: Allows for faster transaction confirmation.

SegWit and Lightning Network: Implements advanced technologies for scalability.

Litecoin Foundation: Active development and community support.

Pros:

- Faster transaction times compared to Bitcoin.

- Lower transaction fees.

- Active development and widespread adoption.

Cons:

- Limited additional functionality beyond being a currency.

- Competition from newer and more versatile cryptocurrencies.

9. Stellar (XLM)

Overview: Stellar is an open network for storing and moving money.

Its aim is to allow monetary structures to work collectively on a single platform.

Key Features:

Stellar Consensus Protocol (SCP): Allows for faster and cheaper transactions.

Anchor Network: Connects various financial institutions to the Stellar network.

Focus on Remittances: Facilitates cross-border payments and remittances.

Pros:

- Low transaction fees and high speed.

- Focus on financial inclusion and connecting global financial systems.

- Strong partnerships and adoption in the financial sector.

Cons:

- Competition from other payment-focused cryptocurrencies.

- Centralization concerns regarding development control.

10. Monero (XMR)

Overview: Monero is a privacy-focused cryptocurrency that aims to provide secure, private, and untraceable transactions.

Key Features:

Privacy: Uses advanced cryptographic techniques to ensure transaction privacy.

Decentralization: Emphasizes decentralization and security.

Fungibility: Every unit of Monero is indistinguishable from another.

Pros:

- Strong privacy and security features.

- Active community focused on maintaining privacy.

- Continuous development and improvements.

Cons:

- Privacy focus attracts regulatory scrutiny.

- Not as widely accepted as other cryptocurrencies.

Conclusion

The cryptocurrency market affords a plethora of options to Bitcoin, every with its special features, advantages, and viable downsides.

​ Whether you're looking for faster transaction speeds, lower fees, advanced functionalities like smart contracts, or enhanced privacy, there is likely a cryptocurrency that meets your needs. Ethereum, Binance Coin, Cardano, Solana, Polkadot, Chainlink, Ripple, Litecoin, Stellar, and Monero are among the top contenders worth considering in 2024.

As with any investment, it is quintessential to behavior thoroughly lookup and reflect on consideration on your monetary dreams and hazard tolerance. The crypto market is quite risky and can be unpredictable. Diversifying your investments and staying knowledgeable about market tendencies and technological developments can assist you navigate this.