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bseopeak · 8 days ago

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How to Become a Successful On-Page SEO Specialist

In the digital marketing world, SEO is a high-demand skill, and among its various branches, On-Page SEO stands out as a foundation for visibility, engagement, and long-term growth. On-Page SEO focuses on optimizing individual web pages to rank higher and earn more relevant traffic in search engines. As an On Page SEO specialist, your role isn’t just about keywords—it's about understanding user intent, creating optimized structures, and enhancing user experience across every element of a webpage.

Becoming an On-Page SEO expert requires a unique blend of technical knowledge, content strategy, and analytical thinking. From mastering metadata and keyword usage to improving site architecture and content quality, each step plays a critical role in a successful SEO strategy. This guide outlines the key steps and skills required to become a successful On-Page SEO specialist.

Understand the Fundamentals of SEO

Before you dive into On-Page SEO, you need a strong understanding of general SEO principles. Learn how search engines like Google crawl, index, and rank content. Study how algorithms evaluate relevance and quality. Key concepts such as keyword intent, domain authority, ranking factors, and indexing methods are essential. You don’t need to be a technical developer, but knowing how search engines interpret HTML and content structure gives you a significant edge.

Invest time in learning about SEO terminology, updates (like Google’s core updates), and the role of white-hat versus black-hat techniques. Free resources like Google’s Search Essentials (formerly Webmaster Guidelines), Moz, and Ahrefs offer reliable educational content. Grasping the basics ensures that as you grow your on-page skills, you’re aligning them with the broader SEO ecosystem, making your strategies more effective and compliant with best practices.

Master Keyword Research and Intent

Keywords are the building blocks of SEO, and understanding how to choose and apply them is critical. Start by learning how to use tools like Google Keyword Planner, Ahrefs, Semrush, or Ubersuggest to find relevant search terms. Beyond volume, focus on search intent—what the user is actually trying to achieve. Are they looking to buy, learn, or find a service? Aligning content with intent leads to better rankings and conversions.

Once you identify keywords, integrate them naturally into page titles, meta descriptions, headers (H1, H2, etc.), and throughout the content. Avoid keyword stuffing and prioritize readability. Understanding the balance between keyword optimization and user experience is what separates a beginner from a professional. Regularly update your keyword strategy based on search trends, seasonal changes, and performance metrics for long-term success.

Learn HTML Basics and On-Page Elements

While you don’t need to be a coder, understanding basic HTML is vital for On-Page SEO. Elements like title tags, meta descriptions, header tags (H1-H6), image alt attributes, and canonical tags play an important role in how search engines interpret your page. Learning how to view and edit these tags, either through a CMS like WordPress or directly in code, empowers you to optimize pages more effectively.

You should also understand how to properly structure a webpage. This includes organizing content in a logical flow, using proper header hierarchy, and ensuring your pages have a clear and concise topic focus. Implementing schema markup (structured data) is another advanced skill that helps enhance how search engines display your content in rich snippets. Mastery of on-page elements ensures both search engines and users have a clear understanding of your content’s value.

Focus on Content Quality and Optimization

At the heart of On-Page SEO is content. Google prioritizes content that is helpful, relevant, and trustworthy. To excel, you need to develop the ability to write or evaluate content with both humans and search engines in mind. Your goal should be to create valuable pages that answer specific questions, solve problems, and guide the user through a clear journey.

Optimized content should include targeted keywords, but it must also be engaging, well-structured, and rich in relevant information. Break up long paragraphs, use bullet points, and integrate multimedia like images or videos when appropriate. Update content regularly to reflect current trends or information. Great content keeps users on the page longer, reduces bounce rates, and boosts SEO performance—a key metric of success for any On-Page SEO specialist.

Improve Site Structure and Internal Linking

A well-structured website helps users and search engines navigate easily. Learn how to create an effective site architecture where important pages are easily reachable within a few clicks from the homepage. Proper use of categories, tags, and breadcrumbs not only improves usability but also helps Google understand the relationships between your pages.

Internal linking is another powerful yet often overlooked SEO tool. Use descriptive anchor text to link to related articles or service pages, guiding both users and bots to high-value content. This improves crawlability and distributes link equity (ranking power) across your site. As an On-Page SEO specialist, designing a user-friendly and search-friendly structure is one of your most impactful contributions to long-term SEO success.

Analyze Performance and Use SEO Tools

Effective On-Page SEO requires ongoing analysis and refinement. Learn to use tools like Google Analytics, Google Search Console, and third-party platforms such as Screaming Frog, Ahrefs, or Semrush to track your progress. These tools provide insights into keyword rankings, page performance, crawl errors, and user behavior.

Use this data to optimize underperforming pages. Are users bouncing quickly? Is a high-ranking page under-delivering on conversions? Data helps you identify where your efforts are working and where they’re not. A good On-Page SEO specialist doesn't just optimize and forget—they continuously iterate, test, and improve. Understanding analytics and using them to guide your strategy is what makes you indispensable in any SEO team.

Stay Updated and Keep Practicing

SEO is constantly evolving. Algorithm updates, changes in search behavior, and new technologies mean that what works today might not work tomorrow. Follow trusted SEO blogs (like Moz, Search Engine Journal, and Google's official blog), join SEO communities, and consider attending webinars or conferences to stay current.

Beyond consuming content, practice is key. Start your own blog, volunteer for small projects, or freelance to build hands-on experience. As you apply your knowledge, you’ll develop problem-solving skills, spot optimization opportunities faster, and gain confidence. The more you practice, the sharper your instincts become. Staying updated and practicing regularly is the only way to keep your skills relevant in the fast-moving world of digital marketing.

Conclusion: Turning Knowledge into Career Growth

Becoming a successful On-Page SEO specialist doesn’t happen overnight—it’s a blend of learning, applying, and constantly refining your skills. From understanding the core principles and mastering content strategy to analyzing performance and staying ahead of trends, each step builds toward SEO mastery.

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The demand for skilled On-Page SEO professionals continues to grow as businesses invest more in digital visibility. By focusing on what you can control—your page content, structure, and optimization—you position yourself as a key player in any SEO strategy. With dedication, curiosity, and real-world application, you can carve out a rewarding and impactful career in SEO.

#On-Page SEO Specialist #On-Page SEO #SEO Specialist

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webinfotech · 1 month ago

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Master Webflow E-commerce: Build and Grow Your Online Store in 2025

In 2025, building an online store is easier than ever. But with so many tools, choosing the right one can be hard. Webflow stands out as a strong choice. It gives you full control over design and content. It also helps you grow your business fast. This guide will show you how to master Webflow e-commerce and build a successful store from scratch.

What is Webflow E-commerce?

Webflow is a no-code website builder. That means you don’t need to know how to code. With Webflow, you can design, build, and launch websites with ease. Webflow e-commerce takes things a step further. It lets you sell products online. You can manage your products, payments, shipping, and more—all in one place.

Why Choose Webflow for E-commerce?

Here are some reasons why Webflow is a great choice for building an online store:

Custom Design – You’re not stuck with boring templates. You can design your store exactly the way you want.

Fast Performance – Webflow websites load fast. That’s good for your customers and your SEO.

No Plugins Needed – Unlike WordPress, you don’t need a bunch of plugins. Webflow has built-in tools.

Full CMS Integration – You can create custom product pages, blogs, and more.

Secure Hosting – Webflow takes care of hosting and security.

Getting Started with Webflow E-commerce

Let’s walk through the steps to build and grow your Webflow online store in 2025.

Step 1: Plan Your Online Store

Before you jump in, take time to plan. Think about:

What products will you sell?

Who is your target audience?

What makes your brand special?

What is your budget?

Create a simple business plan. Include product pricing, shipping policies, and return rules. Planning helps you avoid mistakes later.

Step 2: Set Up a Webflow Account

Go to Webflow.com and create an account. You can start with a free plan. Later, you can upgrade to an e-commerce plan.

Step 3: Choose a Template or Start from Scratch

Webflow has many e-commerce templates. These are great if you want to save time. But if you want full control, start from a blank canvas.

Step 4: Design Your Store

Use the Webflow Designer to build your store. This tool is like Photoshop and WordPress combined. You can drag and drop elements, change styles, and add animations.

Here are the main pages you should create:

Home Page

Product Listing Page

Product Detail Page

Cart Page

Checkout Page

Contact Page

Make sure your store is easy to navigate. Use clear fonts, big images, and strong calls-to-action.

Step 5: Add Your Products

Go to the "E-commerce" section and click on "Add Product."

For each product, include:

Name

Description

Price

SKU

Category

Product Images

You can also add variants (like size or color). Webflow lets you manage inventory and track stock.

Step 6: Set Up Payments

Webflow supports Stripe, Apple Pay, and PayPal. You can set these up under the e-commerce settings.

Make sure to test your payment process. You want it to be smooth and secure.

Step 7: Configure Shipping and Taxes

Webflow lets you set shipping zones, rates, and methods. You can offer free shipping, flat-rate shipping, or weight-based shipping.

For taxes, Webflow auto-calculates them based on the customer’s location. Just check your tax settings to make sure they’re right.

Step 8: Launch Your Store

Once your store is ready, publish it. Webflow gives you a free webflow.io domain. But you should use a custom domain to look more professional.

Buy a domain from Google Domains, GoDaddy, or Namecheap. Connect it to Webflow under the “Hosting” tab.

How to Grow Your Webflow E-commerce Store in 2025

Launching your store is just the beginning. Now you need to grow it. Let’s look at powerful ways to get more visitors and sales.

1. SEO Optimization

Webflow is great for SEO. You can edit page titles, meta descriptions, and image alt texts.

Tips for Webflow SEO:

Use keywords naturally.

Make sure your site loads fast.

Add schema markup for products.

Create a blog to drive traffic.

Use clean URLs (like /shop/shoes instead of /product?id=123)

2. Content Marketing

Write helpful blog posts, how-to guides, and product reviews. This helps build trust with your audience. It also improves your Google rankings.

Ideas for blog posts:

How to choose the right product

Gift guides for holidays

Behind-the-scenes stories about your business

3. Email Marketing

Use tools like Mailchimp or ConvertKit to send emails to your customers.

Ideas for email campaigns:

Welcome emails

Abandoned cart emails

New product launches

Special offers

Webflow lets you add email signup forms easily.

4. Social Media Promotion

Share your products on Instagram, Facebook, TikTok, and Pinterest. Use eye-catching photos and videos.

Run giveaways or contests to build buzz. Partner with influencers who can promote your brand.

5. Paid Ads

Run Google Ads and Facebook Ads to reach more people. Start with a small budget and test different ads. Track your results to see what works best.

6. Analytics and Optimization

Use tools like Google Analytics and Hotjar. These show you how visitors use your site.

Check:

Which pages get the most visits?

Where do people drop off?

Which products sell best?

Use this data to make improvements.

Webflow E-commerce: Pros and Cons

Let’s take a quick look at the pros and cons.

Pros:

Beautiful design control

Fast website speed

Built-in CMS

Secure and reliable hosting

Great for SEO

Cons:

Not ideal for very large stores (500+ products)

Fewer third-party integrations than Shopify

Learning curve for beginners

Best Practices for Webflow E-commerce in 2025

Mobile First: Make sure your store looks good on phones.

High-Quality Photos: Use clear and large product images.

Easy Checkout: Reduce the number of steps to check out.

Clear Returns Policy: Build trust with customers.

Fast Loading: Compress images and avoid heavy animations.

Real Success Stories

Many small businesses are using Webflow to grow in 2025. Here are a few examples:

1. EcoCraft Jewelry – A handmade jewelry brand that used Webflow to build a stunning online store with storytelling product pages.

2. FitFuel Co. – A small health food brand that tripled sales using Webflow��s built-in SEO and beautiful product pages.

3. ZenHome Decor – A minimal furniture brand that created a clean, mobile-first design and saw a 40% boost in conversions.

Future Trends in Webflow E-commerce (2025 and Beyond)

AI Product Recommendations – Smarter shopping experiences.

Voice Search Optimization – People using voice to shop.

AR Previews – See products in 3D before buying.

Eco-Friendly Branding – More stores going green.

One-Click Checkout – Faster and easier purchases.

Conclusion: Build and Grow with Webflow Today

Webflow is a powerful tool for building your online store in 2025. It’s perfect for creative people, small business owners, and entrepreneurs. With full design control, strong SEO, and built-in e-commerce tools, Webflow helps you launch fast and grow steadily.

Start planning your store today. Design it your way. Grow it with smart marketing. And always focus on your customers.

Need help getting started? Visit Creation Wave for expert Webflow development and e-commerce setup services.

FAQs

1. Can I use Webflow without coding? Yes! Webflow is made for people who don’t know how to code.

2. Is Webflow better than Shopify? Webflow gives you more design control. Shopify is better for large stores.

3. Can I connect Webflow with payment gateways? Yes. Webflow supports Stripe, PayPal, and Apple Pay.

4. How many products can I sell on Webflow? It depends on your plan. The standard plan allows 500 products.

5. Can I track orders in Webflow? Yes. Webflow has an order management dashboard.

6. Is Webflow SEO-friendly? Yes. You can edit SEO settings for every page and product.

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dthinkermedia · 4 months ago

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Mastering Technical SEO: A Step-by-Step Guide

Technical SEO refers to optimizing a website's infrastructure to improve search engine visibility and ensure that search engines can effectively crawl, index, and rank its pages. It focuses on elements like site speed, mobile-friendliness, structured data, security, and much more. In this blog, we’ll walk you through the essential aspects of technical SEO, from core tools and sitemap creation to URL optimization and schema markup.

Core Technical SEO Tools

To effectively implement technical SEO, you'll need to leverage a set of tools that can help you monitor, analyze, and optimize your website. Here are some essential tools to get started:

Google Search Console: Google’s free tool provides insights into your website’s search performance, indexing issues, and crawl errors.

Google Analytics: This tool helps track user behavior, site traffic, and conversions, allowing you to assess how well your technical optimizations are performing.

GTmetrix: GTmetrix evaluates your website’s speed and performance, offering specific recommendations to enhance your site’s load time.

Screaming Frog SEO Spider: A comprehensive crawler that scans your website for broken links, redirects, and other technical issues.

Ahrefs: A powerful tool for backlink analysis, keyword tracking, and website health audits to ensure your website is optimized for SEO.

TechnicalSEO.org: A valuable resource for analyzing and generating schema markup, structured data, and identifying technical SEO issues.

What is a Sitemap and Its Uses?

A sitemap is a file that contains a list of all the pages on your website that you want search engines to crawl. It shows the relationship between pages and the importance of each page, helping search engines understand your website’s structure.

Uses of a Sitemap:

Ensures search engines can discover all important pages on your website.

Helps avoid orphaned pages that are difficult to index.

Designers use sitemaps to plan a website’s structure.

Sitemap help users to navigate the site.

Types of Sitemaps

There are two primary types of sitemaps:

XML Sitemap: A file that lists the pages of your site, helping search engines index them effectively.

HTML Sitemap: A user-friendly webpage listing the key pages on your website, assisting visitors in navigating your content.

How Do I Find a Website Sitemap?

To find a sitemap on a website, you can:

Add /sitemap.xml to the website’s URL (e.g., www.example.com/sitemap.xml).

Check the robots.txt file, which may contain a link to the sitemap.

Use online tools like Screaming Frog to crawl the website and identify the sitemap location.

How to Create a Sitemap?

You can create a sitemap by:

Manually coding it, if you have a small website with few pages.

Using plugins like Yoast SEO (for WordPress) to automatically generate an XML sitemap.

Using tools like XML-Sitemaps.com or Screaming Frog to create sitemaps for larger websites.

What is Robots.txt?

The robots.txt file is a text file placed in the root directory of a website to control how search engines crawl and index your site. It can allow or disallow access to certain pages, helping manage crawling behavior.

Canonical Tags, NoIndex & NoFollow Tags, Indexability, and Breadcrumbs

Canonical Tags: Prevent duplicate content issues by telling search engines which version of a page should be indexed.

NoIndex & NoFollow Tags: Use these tags to control whether a page should be indexed or whether search engines should follow links on that page.

Indexability: Refers to the ability of search engines to crawl and index a page for ranking purposes.

Breadcrumbs: These are navigational aids that improve user experience and help search engines understand the structure of your website.

Tips for URL Optimization, Page Speed Optimization, and Image Optimization

URL Optimization:

Use descriptive keywords in your URLs.

Avoid special characters and keep URLs short and simple.

Use hyphens to separate words and keep URLs in lowercase.

Page Speed Optimization:

Enable GZIP compression for text files.

Leverage browser caching and reduce HTTP requests.

Optimize for Core Web Vitals: LCP (loading), FID (interactivity), and CLS (visual stability).

Image Optimization:

Use appropriate formats (JPEG for photos, PNG for sharp images, WebP for modern compression).

Compress images without losing quality using tools like TinyPNG.

Use responsive images and lazy loading for better mobile performance.

What is LCP, INP, and CLS?

Largest Contentful Paint (LCP): Measures how long it takes for the largest element on the page to load. Aim for an LCP under 2.5 seconds.

Interaction to Next Paint (INP): Measures the delay between a user’s interaction and the next visual change. Keep INP under 200 milliseconds.

Cumulative Layout Shift (CLS): Measures visual stability. A good CLS score is under 0.1, ensuring content doesn’t shift unexpectedly.

Tips for Mobile-Friendliness and Responsiveness

Use responsive design to ensure your website adapts to all screen sizes.

Optimize touch elements (buttons, links) for easy tapping on mobile.

Prioritize performance with optimized images and fast loading times.

Simplify navigation with mobile-friendly menus and make text readable without zooming.

What is Schema Markup?

Schema markup is a code added to your website that helps search engines understand your content more clearly. By using structured data, you can enhance your visibility with rich snippets in search results, improving click-through rates.

Common Schema Markups:

Article Schema: For news articles and blog posts.

Product Schema: For e-commerce sites, showing product details.

FAQ Schema: To markup FAQs and display answers directly in search results.

Local Business Schema: For showing local business information like address, phone number, and hours.

Event Schema: For events like concerts, conferences, and meetups.

Recipe Schema: For food recipes, showing ingredients and cooking time.

Tools for Schema Markup:

Google’s Structured Data Markup Helper

Schema.org

Yoast SEO (for WordPress)

Rich Results Test (Google)

Merkle Schema Markup Generator

TechnicalSEO.org

Conclusion

Technical SEO is an essential part of improving your website’s search engine visibility and performance. From optimizing site speed and mobile-friendliness to implementing schema markup and structured data, every element helps search engines better understand and rank your website. By applying the tips and tools discussed in this blog, you’ll be able to improve your website’s SEO performance and Dthinker MEDIA , the digital marketing agency provides you a better experience, driving more traffic and conversions.

#technicalseo #sitemap #robot tag #schema markup #corewebvitals #lcp #cls #inp

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manserali · 1 year ago

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Mastering Schema Markup: Step-by-Step Guide for WordPress

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gfdhfhfdhfdhfh · 1 year ago

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Unlocking SEO Potential by Scraping People Also Ask (PAA) with SEO Minion

In this article, we will look at the intricacies of scraping the People Also Ask (PAA) area with SEO Minion, a strong SEO analysis tool. By utilizing this feature, marketers and content creators can gain significant information from user inquiries, allowing for the creation of high-quality, tailored content that resonates with audiences and ranks successfully. Let's go over the process and rewards in depth.

Understanding the Significance of PAA. The People Also Ask (PAA) area contains a treasure mine of user-generated inquiries that provide significant information regarding search intent and content preferences. Analyzing PAA allows marketers to identify important themes, respond to common questions, and modify content strategies to effectively match user needs.

Challenges of PAA Analysis Despite its usefulness, manually perusing the PAA section can be difficult, as the list of questions and answers can soon grow lengthy and confusing. This creates difficulties in organizing and analyzing data, impeding efficient content planning and optimization efforts.

Introducing SEO Minion: Simplified PAA Scraping SEO Minion delivers a ground-breaking technology that automates PAA analysis by converting extracted information into a structured tree graph. This easy representation supports thorough data interpretation, helping users to uncover thematic patterns, analyze links between searches, and extract actionable insights with ease.

Step-by-Step Instructions for PAA Scraping Initiating the Scraper Users start the scraping process by navigating to the SEO Minion widget and selecting the desired crawl depth.

Scrapping and Visualization SEO Minion quickly scrapes the PAA. section, converting the extracted data to a user-friendly CSV file, or displaying it as a dynamic tree graph.

Interpreting the Results: Users examine the generated result, investigating interconnected inquiries, viewing matching responses, and identifying thematic clusters within the data.

Applying Insights to Content Strategy With extensive PAA analytics, marketers can create data-driven content strategies that are tailored to user preferences and search trends. Businesses may improve their online exposure, boost organic traffic, and build thought leadership in their sector by creating useful, relevant, and entertaining content that answers frequently asked questions.

How to Master Google's People Also Ask Section: A Comprehensive Guide In today's digital landscape, optimizing your content for search engines is critical to boosting traffic and increasing visibility. One sometimes overlooked yet really useful characteristic is

Google's People Also Ask (PAA) section provides an excellent opportunity to broaden the reach of your content. In this article, we'll look at how to successfully optimize your content to rank in this desired section by leveraging the All-in-One SEO plugin's powerful features. Let's dive in.

Understanding the Significance of PAA. Google's People Also Ask (PAA) feature allows users to ask additional questions about their search queries. This section, which ranks high in search results, gives great exposure for content providers looking to address typical user concerns and create expertise in their niche.

Leveraging the Power of All-In-One SEO mBefore diving into PAA optimization, it's critical to provide oneself with the necessary tools. The All-in-One SEO plugin is a versatile WordPress plugin that simplifies SEO. The FAQ block feature allows you to easily develop organized question-and-answer sections that increase user engagement and your chances of appearing in the PAA section.

Creating Rich Snippets Using Schema Markup All-in-One SEO provides schema markup for FAQ blocks automatically, boosting the likelihood of achieving rich snippets in Google search results. By supplying structured data that search engines can understand, you improve your content's visibility and relevance.

Empowering Your SEO Strategy Optimizing your content for Google's People Also Ask section is an effective way to broaden your reach and increase organic traffic to your website. All-in-One SEO's comprehensive features allow you to expedite the optimization process and position your content for success in the competitive digital landscape.

To summarize, by leveragingUsing All-in-One SEO's comprehensive toolbox and smart optimization strategies, you can improve your content's exposure, authority, and relevance, resulting in long-term growth and success in the ever-changing world of SEO.

In addition to using All-in-One SEO's features, here are some further suggestions to improve your content's performance in the People Also Ask section: Keyword Research: Conduct extensive keyword research to find typical searches about your niche. Targeting relevant keywords allows you to adapt your material to the specific questions that users are asking.

Content Quality: Create high-quality, informative content that provides useful insights and solutions to readers' questions. Providing thorough and well-researched material boosts the likelihood of your work being in the PAA area.

User Intent: Determine the underlying intent behind users' search queries. Anticipate the questions that consumers may ask, and build your material to successfully answer their informative demands.

Conclusion: Promoting SEO Excellence SEO Minion's PAA scraping functionality transforms content planning and optimization, allowing marketers to maximize the effectiveness of their SEO campaigns. Businesses may improve their digital presence, increase audience engagement, and achieve long-term growth in an increasingly competitive online landscape by harnessing actionable insights gained from PAA analysis. In essence, learning the art of PAA scraping with SEO Minion enables marketers to traverse the complexity of modern SEO, resulting in concrete results and maximizing ROI across all of their digital efforts.

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fdhfhhfhhfhh · 1 year ago

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Unlocking SEO Potential by Scraping People Also Ask (PAA) with SEO Minion

Step-by-Step Instructions for PAA Scraping Initiating the Scraper Users start the scraping process by navigating to the SEO Minion widget and selecting the desired crawl depth.

Scrapping and Visualization SEO Minion quickly scrapes the PAA. section, converting the extracted data to a user-friendly CSV file, or displaying it as a dynamic tree graph.

Interpreting the Results: Users examine the generated result, investigating interconnected inquiries, viewing matching responses, and identifying thematic clusters within the data.

User Intent: Determine the underlying intent behind users' search queries. Anticipate the questions that consumers may ask, and build your material to successfully answer their informative demands.

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talkagency · 6 years ago

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RICH SNIPPETS FOR BEGINNERS 2019

What Are Google Rich Snippets?

You may have noticed when you check out the Google search results that some snippets come with additional data.

Certain type of website content is much more likely to be shown as a rich snippet instead of a standard snippet. This includes content such as events, recipes, reviews and step-by-step guides.

Typically, Google pulls this additional information from the web pages HTML in the form of structured data.

When you compare standard snippets with rich snippets, rich snippets are definitely much more eye-catching and likely to have a higher CTR.

Are Google Rich Snippets Important?

From an SEO point of view, absolutely! Look at it this way, a standard Google snippet typically only chose three different pieces of information.

These include the URL, a Meta description and the title tag.

But rich snippets work a little bit differently. Instead of a generic display, they stand out from the crowd with a slightly different design. But how exactly does Google determine what information should be a rich snippet?

Whenever a user performs a search, Google scans through the pages HTML. It checks to see if it contains a schema or a similar structured markup.

But that’s not to say just because you use structured markups your content will be featured as a rich snippet in the Google SERPs!

However, there are a few things you can do to improve your chances of reaching your rich snippet dream.

How to Get Rich Snippets

The first thing that you will want to do is understand the type of Rich snippet that you are aiming for.

By doing this, you can implement a Schema mark-up created to achieve rich snippets status in the search engine results page.

In total, there are eight different common types of rich snippets used on Google. Depending on your content and business type, you will need to use a certain type for success.

Events – includes information covering location, times, dates and more.

Video – as Google can’t yet understand the content of a video, video markup makes it easier for them to understand.

News Stories – if your website is Google News approved come out you can use this to appear in the top stories section.

Organisation – includes contact information, business address, logo and relevant information.

Product Markup – provides Google with info covering product images and prices for specific products.

Music – provides information about music such as artist info, album release date, etc.

Recipes – recipes use a particular style of structured data that includes information such as recipe images, reviews, ingredients and preparation times.

Reviews – displays user generated reviews using a 5-star rating system.

How to Create Structured Data?

The most popular way to create and implement a structured data is to use schema.org.

All of the major search engine providers support schema.org and its ease-of-use makes it a common number one choice.

But how easy can it actually be?

Unbelievably easy! Simply select the type of markup that you need… then add in all of the required data that it asked for on the screen.

Once you have completed everything, it is time to implement it on your website.

Now, this can be pretty tricky if you aren’t a web developer. However, if you use a CMS platform, such as WordPress, there are a whole host of useful plugins that automate the process. (all-in one schema rich snippets is the most popular plugin).

Testing Your Structured Markup Works

Okay, so you have got your structured markup created and implemented on your website. The last thing you are going to want to do is check that it actually works.

It’s not as easy as simply heading to the search engines and checking. Google isn’t that easy.

But once again, Google also comes to the rescue with it’s amazing structured data testing tool.

You have two options to test your structured data. The first is to enter the website URL that contains your markup. The second is to simply copy and paste the HTML file into the code snippet section.

Click on ‘run test’ and let the tool do it’s magic.

If everything has been done correctly, Google should display any structured data found on your webpage. And if there are any problems, these will be highlighted in the result.

Final Word on Structured Markups

When you use structured data, you make it easier for your content to be understood by the search engines.

Without it, it will struggle to find the most important information to display as a rich snippet.

So basically, what you are doing is giving Google and the other search engine providers everything they need to create a rich snippet.

As an example, let’s say that your business is hosting an event.

Structured data tells the search engines:

What time the event starts at.

What date the event is on.

What the event is about.

Where the event is located.

By offering up this information, you are able to dramatically improve your chances of Google displaying it as a rich snippet.

Of course, not every website is going to benefit from this. Structured data for rich snippets only covers a select number of niches and topics.

If your website falls outside of these categories, you should instead focus your efforts on creating an amazing meta description and using LSI keywords.

Both of these are also great for higher rankings in the search engines and improving you’re organic CTR.

Learn More Today

If you are new to the world of digital marketing, you will find our blog to be super useful for your learning. We regularly post articles and blogs covering everything from search engine optimization to PPC and SEM.

We know that most people searching for information are novices. So the majority of our content is created to be easy to understand and actionable.

Check out our blog today for the latest and freshest tips, tricks and strategies to master the tricky world of everything internet.

Article first published here: RICH SNIPPETS FOR BEGINNERS 2019

#seo #internet marketing

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wjwilliams29 · 5 years ago

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SEO Best Practices → Guide to Skyrocket Your Google Rankings

SEO is hard. But it doesn’t have to be. If you don’t have time for well-defined strategies or plans, it’s crucial to at least follow a series of SEO best practices.

Therefore, let’s see the checklist you need to go through to make sure you’re securing high Google ranks.

Is SEO Still Relevant in 2020?

What Are the Best SEO Practices for 2020

Optimize for Search Intent

Perform In-Depth Keyword Research

Target One Main Topic & Keyword

Use Your Focus Keyword in Titles and Descriptions

Write Optimized Content for Your Users & Google

Use Short and Human Friendly URLs

Make Sure Your Website Is Mobile Friendly

Optimize Your Site’s Loading Speed

Improve Your Site’s User Experience

Organize Your Site Hierarchy & Navigation

Use the Secure HTTPs Protocol

Optimize Images for SEO

Use Video in Your Content

Perform Regular Site Audits

Use Internal Links with Relevant Anchor Texts

Link to External Pages with Relevant Anchor Texts

Actively Acquire Links to Your Website

Consistently Add Fresh, High Quality Content

Update Your Best Performing Content Once in a While

Don’t use Javascript or JS Frameworks Extensively

Use Hreflang for Multi-language Websites

Check your Schema Markup

Track Your Results With Google Search Console

How to Check If You’re Following the Best Practices for SEO

Is SEO Still Relevant in 2020?

Just in case you’re wondering, yes. SEO is still relevant in 2020. If you want to drive huge amounts of traffic to your website long term, with high return on investment, then SEO is the way to go.

Just think about last time you searched for something on the internet. What did you use? Chances are it was Google.

In a way, things are getting more and more complicated, but that’s a good thing.

Why?

Well, because when things get more and more complicated, people simplify them.

And by that, I mean they’re giving up.

They give up all the ‘tactics’ and ‘secret methods’ and they return to the basics.

As SEO gets more and more advanced and Google harder to trick, people start abandoning BlackHat SEO techniques.

I see more and more genuine SEO agencies. I see more and more people talking about real long-term strategies. I see a lot more quality websites.

What Are the Best SEO Practices for 2020

In order to simplify the SEO process and get good results in terms of rankings, follow this list of SEO best practices:

1. Optimize for Search Intent

Search intent is the big thing in 2020 and forward.

When a user searches for something, Google has to return relevant results to match their search intent.

Otherwise, their experience will be a bad one.

I’ll give a simple example. If you have an affiliate shoes review website and try to optimize for “buy shoes online” you’ll probably have a hard time ranking for it.

The reason behind it is that people searching that phrase are looking to shop for shoes, which means they want to see offers and eCommerce websites.

So, if users start seeking eCommerce websites, Google will figure that out and display the proper results.

Instead, a better option would be to target something like “best shoes for running”, or other keywords where people look for informational content rather than a store.

You can clearly see the difference in search intent for this keyword, with more informational content showing.

There were also some ads and a featured snippet, but I removed them to show only the vanilla organic search engine results.

Based on the keywords you use, the search engine might interpret your query as having different intents behind it:

informational (if you search for “sunglasses polarized meaning”);

navigational (if you search for the name of a particular brand of sunglasses);

transactional (if you search for “cheap sunglasses” or “buy sunglasses”);

And if you’re wondering which search intent is the most popular, you need to know that more than 80% of the total search intents are informational, 20% being almost equally split between navigational and transactional.

So, before you start writing content, think very well what you’re optimizing it for. You can check out a previous articles of ours on how to optimize for each type of search intent.

2. Perform In-Depth Keyword Research

Keyword research is always the most important step when it comes to SEO.

It’s vital to know what your users search for, otherwise you’re chasing wild geese.

It’s also very useful to know what your competitors are doing, so make sure you research that as well.

You can use the Content Optimizer & Keyword Tool to find relevant keywords.

Then you can use the Ranking Analysis tab to see what types of pages rank well for each keyword you want to target.

This way, you’ll better understand user intent and can properly build your content around this information.

3. Target One Main Topic & Keyword

I don’t want you to understand this the wrong way. You don’t have to target a single keyword.

However, it is important to target one main topic. Again, it all comes down to user intent.

If you think two keyword phrases are very similar, but you’re not sure of the intent, do a Google search.

Does Google show similar search results for both keywords? Or are they different?

For example, “travel tips indonesia” and “travelling to indonesia” might seem very similar, but the intent is very different.

In the first one people want to see traveling destinations from popular blogs while in the second one they want to know if it’s OK to travel there, so .gov official sites make for really relevant

search results.

It might not be the best example but I hope you get the point.

When you do keyword research, always test out what type of results rank for each particular keyword.

If the search results are similar, you can try to combine the keywords. This way, you’ll get more traffic.

However, if the intent is different and the results are different, don’t try to catch two rabbits with one shot.

You’ll end up with none.

4. Use Your Focus Keyword in Titles and Descriptions

Title Tags and Meta Descriptions are a really important for SEO.

For once, Google actively looks for the keyword inside your Title Tags to figure out if your content is relevant or not for their particular search queries.

Second, these titles affect CTR, which means more clicks to your website.

The secret is to make it catchy. You can make it catchy just by adding the keyword in the title.

Studies show that users like to see the keyword inside the title or description. That’s also why Google puts they keywords in bold text all the time.

Don’t forget about the meta description. Try to add keywords there as well, and also a CTA or something to convince the users to click on your result.

Discounts, free shipping and similar things work well for eCommerce websites.

Mastering title creation for SEO is probably one of the most valuable skills an SEO professional can have.

Sure, when it comes to really big sites, you will use patterns and create titles dynamically.

However, when you’re looking to maximize results, you’ll have to manually adjust each and every title.

It’s also a good idea to keep the title catchy, especially for social media. Sometimes, it’s hard to also include the keyword AND make it catchy.

So here’s where Open Graph comes in handy. It allows you to have a title for Google, and another one for social media.

On WordPress, you can use plugins such as Yoast SEO to set up different titles for social media.

5. Write Optimized Content for Your Users & Google

Do it in that order. First your users, then Google.

Writing well optimized content is one of the most important SEO best practices.

The truth is that you still have to make things a little more obvious for Google, sometimes.

For example, the best headline you’re thinking about might just not include that very searched for keyword…

You’ll have to make a compromise and try to add the keyword in those headings, if you want to see better results.

Many times, when people write things just for the sake of SEO, the content feels… robotic.

Makes sense, doesn’t it? Since it was written for robots.

When I talk about the cognitiveSEO Content Optimization Tool, I always mention how you should actually use the keywords it provides.

Many people just try to add them in wherever they can.

However, try to think of them as subtopics or important key elements you should talk about.

For example, I have a section about internal links, and multiple sections about technical SEO in this article.

This way, I can ensure those keywords will naturally occur in the article. I’ve just used two of them right now!

But sure, sometimes it makes sense to just replace “Google, Yahoo and Bing” with “Search Engines”.

6. Use Short and Human Friendly URLs

Don’t forget the URLs!

Warning: Don’t change URLs that have already been indexed by Google without doing a proper 301 redirect. This can heavily affect your rankings.

It’s always the best idea to get the URL right from the beginning and stick with it.

URL length isn’t a ranking factor, but there is a correlation between shorter URLs and higher rankings.

Keep URLs short, friend!

Now that doesn’t mean short URLs cause higher rankings. Maybe better optimized pages just have tidier URLs.

The point is that a URL should properly describe what the content is about.

This way, there will be more chances that people click them. Actually, it increases CTR by up to 45%.

Keywords inside the URL also help Google figure out what the content is about.

7. Make Sure Your Website Is Mobile Friendly

In this day and age, almost everyone browses the web on the phone. More than 50% of the traffic on most websites come from mobile searches.

If your website isn’t properly optimized for mobile usage, you might lose a lot of traffic.

Google uses mobile first indexing, which means it will first look at the mobile version of your website and rank it according to that.

To test if your site is mobile friendly you can use this tool.

If your site isn’t mobile friendly, make sure you follow these steps to make it mobile friendly.

You can also take a look at these best practices from Google.

8. Optimize Your Site’s Loading Speed

Loading speed is very important. Some studies show that you can lose 7% conversion rate for every extra second your site takes up to load.

That can be devastating!

Fixing speed issues includes multiple things such as image size and JavaScript, which we will cover soon.

However, the focus shouldn’t be on fixing issues or checking bullets provided by tools, but speed itself. In seconds.

Another thing that affects your site speed is the server. Make sure you have a good server.

The more traffic you drive to your website, the better the server should be to handle it properly.

9. Improve Your Site’s User Experience

Now this is a general tip, which kind of combines everything, but it’s not limited to only these tips.

Many things make up for a good user experience, from fast loading speed to high quality content.

However, things differ from case to case.

The best way of improving the users’ experience is to ask them about it.

Survey your users with SurveyMonkey and use tools such as Hotjar to monitor their activity on the website.

You’ll figure out UX issues pretty quick, for example if a mobile button is too small or users can’t seem to figure out what they have to do next in a funnel.

10. Organize Your Site Hierarchy & Navigation

Structure is one of those SEO best practices that are often overlooked. It’s really good to get things right from the start.

That’s why you need an SEO before you start creating a website.

While user experience is the driving factor, there’s more to structure than that.

The way your navigation looks usually dictates the click depth to your pages.

And Google favors pages that are not too far down, the same way users do.

If huge digging is required to pull important pages out from your site, then they’ll most likely not get found or be ignored.

Structure your website accordingly to favor important pages.

11. Use the Secure HTTPs Protocol

This tip is short and to the point. Connections should be secure.

Google favors websites with secure connections, especially when sensitive data is sent through them.

So, if you have a contact form, a login page, a payment system, it should run through HTTPS.

Warning: Moving from HTTP to HTTPS can negatively impact rankings if done wrong. Make sure to follow this HTTP to HTTPS migration guide.

12. Optimize Images for SEO

One of the biggest problem with images is related to their size, especially the disk size.

Images are BIG and they take up a long time to load. They make your site slow.

Make sure you follow these rules:

Compress the images with a tool like Smush for WordPress or ShortPixel

Display them at the right size and not just scale them down with CSS

Load images that are outside the user’s view later on, with LazyLoad

However, image optimization doesn’t end here. Make sure you also add a relevant Title Title and Alt Tags to your images.

Images are a great way of adding keywords that can’t be used properly in sentences.

However, don’t just spam the image alt text in there. Try to briefly describe what’s in the image using those keywords.

If you need HD images on your site, you’ll need a really good server or a 3rd party image hosting / CDN.

13. Use Video in Your Content

Not too many people do this.

You can add video to support your content, or you can even fully repurpose content and then interlink it.

For example, if you have a pretty good article, turn it into a video. Same way around.

Then, embed the video into the content and also link back to the post from your video’s description.

However, don’t just copy paste a piece of content from one platform to another, as you might not get the results you want.

Each social media platform requires a different strategy. What works on Facebook might not work on Instagram or LinkedIn.

Let me tick this SEO best practice off the list by sharing this video with you:

youtube

14. Perform Regular Site Audits

Auditing your site is very useful for spotting small issues that can become huge ones.

Over time, small changes start to sneak in and sometimes, things might escalate.

But auditing a site takes time. That’s why a tool such as CognitiveSEO is so useful!

It does the job for you and constantly notifies you of issues that arise so that you can spot and fix them before things get too bad.

15. Use Internal Links With Relevant Anchor Texts

Site structure can be constantly consolidated by using internal links.

We know Google penalizes backlinks with exact match anchor texts if done too much, but we don’t know of any penalty for internal links.

Both Google representatives John Mueller and Gary Illyes have confirmed this.

Screenshot from seroundtable.com

Don’t force it, though. One day, there might be a penalty, who knows.

The key is to make them relevant for the users as well.

Also keep in mind that boilerplate content internal links from sections such as the header, footer or sidebars are less valuable than contextual links from the body.

Whenever you’re publishing new content, keep in mind when you can reference old content in relevant cases and link to it.

Your focus is to highlight those pages that you consider to be most important.

If your most important money page has a low number of internal links compared to other pages, Google might not understand its importance.

16. Link to External Pages With Relevant Anchor Text as Well

Recently I’ve had a consulting session with a client that confessed me that an SEO ‘expert’ told her not to link to external pages because she loses Page Rank.

If you’re a real SEO expert, you’re probably laughing with me right now.

While there’s an ounce of truth that eventually you’ll lose Page Rank when linking out too much, there are signs that linking to other relevant websites could help increase your rankings.

If you have something relevant and useful to share with the world and your audience, link away.

It will help you build relationships and the favors will return.

17. Actively Acquire Links to Your Website

Luke 6:38. Give and you shall be given.

If you don’t link to others, why would you expect them to link to you?

However, you’ll also have to work for those backlinks.

There is a saying: “God helps those who help themselves.”

So go that extra mile to promote your content after you publish it. Be it via outreach or social media advertising, make sure it gets to the right people.

Try to build relationships and offer value and the links will come.

You can follow these steps to develop an effective link building campaign.

18. Consistently Add Fresh, High Quality Content

While adding more content doesn’t guarantee you higher rankings or more traffic, one thing is for sure: the more content you have, the higher the chances of you getting more traffic.

It’s actually pretty simple: the more content you add, the more keyword you target. The more keyword you target, the more traffic you get.

However, once you’ve reached that point when you kind of covered everything, things start to stagnate.

For example, here at cognitiveSEO we’ve been focusing on writing new high quality content for the past years. It’s not easy, but it’s worth it.

If you’re just starting out, targeting lower competition keywords and writing more articles can be an effective strategy until you build some authority.

If you’re already a big brand, a better solution would be to go after high competition, high search volume articles.

Land one of those big ones and you’re set.

But make sure to read our next SEO best practice…

19. Update Your Best Performing Content Once in a While

After a while, we’ve reached a point where most of the SEO topics were already covered in our old articles, one way or another.

Finding new topics has become harder and we’ve noticed we are repeating ourselves in many cases.

So we’ve decided to update old content instead of writing new one.

Updating and improving old content that performed well can really help you with search engine rankings.

One such experiment was on an SEO Copywriting article.

After updating the content and optimizing it better for user intent (first step in this SEO best practices list), rankings and traffic went up.

You can see in the screenshot below an increase in clicks and impressions right after after the optimization was done, in December 2019.

By keeping the content up-to-date, you’re also keeping it relevant.

Don’t just do this for the best content, but also for old content that doesn’t seem to satisfy the user intent.

Are you covering two topics into a single article? Split it in two. Are two or more articles covering the exact same topic but none are ranking? Merge them into one.

20 . Don’t Use Javascript or JS Frameworks Extensively

JavaScript is a God given, just like Ice Cream. But too much of it can lead to some nasty things.

While JS can fix burnt crawl budget and indexation issues in an eCommerce Faceted Navigation scenario, it can also heavily impact the performance of a website if used too much.

Usually, the issue with JavaScript is that plugins load the scripts everywhere even when they are not needed.

A very good example are Slider plugins. Usually, revolution slider is only used on the homepage, yet the script can be found on every WordPress page.

Sliders are known to negatively impact CTR so maybe it’s a good idea to ditch it for good, if you don’t have a solid reason for keeping it.

Combining and Minifying JS files can help, but that usually breaks the code. Deferring it also works, until it doesn’t (ReCaptcha doesn’t really like that).

Sometimes, people render content through JavaScript. This is also a bad idea because Google has a harder time indexing that content.

If you do use JS to generate content, make sure it generates the content as HTML in the source of the web page.

21. Use Hreflang for Multi-Language Websites

Search results have become more and more personalized and geo-targeted.

If you have a multilingual website, correctly implementing the hreflang tag can mean business.

There are websites that use the tag but don’t use it the right way.

The problem with this? It can actually do harm!

Make sure you don’t make these hreflang mistakes when you implement this on your website.

22. Check Your Schema Markup

Or add it if you don’t have Schema already.

However, don’t rush on doing this first. While Schema Markup and Structured Data can be useful, other things such as properly optimizing your Titles are more important.

Once you have those things done, you can take a look at Schema Markup as well.

To test your implementation, you can use Google’s Structured Data Testing Tool.

Usually, this works best for eCommerce stores, but can also be used by blogs and informational websites to their advantage.

23. Track Your Results With Google Search Console

The Google Search Console is your best friend.

You can also track things with Google Analytics. However, when it comes to SEO, the Search Console is the proper monitoring tool.

Analytics and Search Console work differently.

Google Analytics tracks the users after they reach your website, while the Search Console tracks them from Google’s side, on the search result pages themselves.

So, for the most accurate results, it’s best if you use the Search Console.

Not only will it show you how your content is performing in Google, but it will also pinpoint a lot of SEO issues your website might have.

How to Check If You’re Following the Best Practices for SEO

The first tip would be to make an SEO checklist of the things mentioned above and check them off.

However, the best way is to create a system of your own and stick to it. Be it yourself or your entire company.

Develop a strategy, create rules and follow them all the time. Have a process. That’s the key to success.

What SEO best practices are you planning to use in 2020 an onward in your strategy? Let me know in the comments section below.

The post SEO Best Practices → Guide to Skyrocket Your Google Rankings appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

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philipfloyd · 5 years ago