#Mihnea Gheorghiu

[graceandfamily]

(17th Feb 1968) The Monaco royals Prince Rainier, and Princess Grace preside over the Monte Carla Televison Festival awards presentation. Awards were won by Romanian film-maker Mihnea Gheorghiu, and French actress Michelle Morgan.

[mellowyknox]

Diesel "Haute Couture"

Agency. Publicis Milan Global Chief Creative Officer: Bruno Bertelli Chief Creative Officer: Cristiana Boccassini Creative Director: Thiago Cruz, Mihnea Gheorghiu

Production: Stink Films London Director: Jovan Todorovic Cinematographer: Christophe Collette Editor: Milena Petrovic Colorist: Mikey Rossiter

Post: MPC London

Year: 2018

[madstars-festival]

35 FINAL JUDGES REVEALED: WHO IS REPRESENTING YOUR MARKET?

AD STARS is delighted to introduce this year’s Final Jury, which is made up of 35 executives from 20 different markets.

The AD STARS 2020 Final Judges by country are:

Australia • Chris Ellis, Creative Director at Cummins & Partners, Australia (Film & Video Stars categories) • Carmela Soares, Creative Strategist, Facebook Creative Shop, Australia (Interactive, Integrated, Innovation, Mobile, Data Insights and Social & Influencer categories)

Brazil • Álvaro Rodrigues, Partner and CEO, Made Rio, Brazil (Film & Video Stars categories) • Daniel da Hora, Chief Creative Officer, DH,LO Creative Boutique, Brazil (Design & Print categories)

Chile • Pancho González, Chief Creative Officer, Inbrax, Chile (Interactive, Integrated, Innovation, Mobile, Data Insights and Social & Influencer categories)  

China • Executive Judge: Fabio Caveira, Senior Creative / Art Director, OPPO, China (Design & Print categories) • Windy Wu, Marketing General Manager of Dianping Commercial Department at Meituan Dianping, China (Film & Video Stars categories) • Sheena Jeng, China Chief Creative Officer, McCann Worldgroup (Diverse Insights, Outdoor, Public Service Advertising, Pivot, Place Brand, Radio and Audio categories) • Ya Li, CEO, Humanistic Intelligence Inc., China (Interactive, Integrated, Innovation, Mobile, Data Insights and Social & Influencer categories) • Terence Leong, Executive Creative Director, R/GA Shanghai (Brand Experience & Activation, Creative eCommerce, Direct, Media & PR categories)

Germany • Joachim Kortlepel, Executive Creative Director, Jung von Matt, Hamburg (Brand Experience & Activation, Creative eCommerce, Direct, Media & PR categories)

Hong Kong • Executive Judge: Sarah-Leith Izzard, Regional Executive Creative Director, Ogilvy, Hong Kong (Film & Video Stars categories)

India • Kainaz Karmakar, Chief Creative Officer, Ogilvy India (Diverse Insights, Outdoor, Public Service Advertising, Pivot, Place Brand, Radio and Audio categories)

Indonesia • Dino Mojica, Executive Creative Director, Lotus:H, Indonesia (Design & Print categories)

Italy • Mihnea Gheorghiu, Global Executive Creative Director, Publicis Italy (Interactive, Integrated, Innovation, Mobile, Data Insights and Social & Influencer categories)

Japan • Takahiro Hosoda, Executive Creative Director, TBWA\Hakuhodo Japan (Film and Video Stars categories) • Shohei Okamoto, Creative Director & Art Director, ADK Creative One, Japan (Design & Print categories) • Luciana Cani, Executive Creative Director, Saatchi & Saatchi Japan (Interactive, Integrated, Innovation, Mobile, Data Insights and Social & Influencer categories) • Noriaki Onoe, Creative Director, Dentsu Inc. (Brand Experience & Activation, Creative eCommerce, Direct, Media & PR categories)

Malaysia • Graham Drew, Global Executive Creative Director, Grey Malaysia (Diverse Insights, Outdoor, Public Service Advertising, Pivot, Place Brand, Radio and Audio categories) New Zealand • Executive Judge: Levi Slavin, Chief Creative Officer, Colenso BBDO New Zealand (Diverse Insights, Outdoor, Public Service Advertising, Pivot, Place Brand, Radio and Audio categories) • Rory McKechnie, Creative Director, DDB New Zealand (Design & Print categories)

Pakistan • Hira Mohibullah, Executive Creative Director, BBDO Pakistan (Brand Experience & Activation, Creative eCommerce, Direct, Media & PR categories)

Philippines • Joe Dy, Chief Creative Officer (formerly CCO at McCann Worldgroup), Philippines (Diverse Insights, Outdoor, Public Service Advertising, Pivot, Place Brand, Radio and Audio categories) • Masako Okamura, Executive Creative Director, Dentsu One Manila (Diverse Insights, Outdoor, Public Service Advertising, Pivot, Place Brand, Radio and Audio categories)

Singapore • Executive Judge: Valerie Madon, Chief Creative Officer Asia, VMLY&R (Brand Experience & Activation, Creative eCommerce, Direct, Media & PR categories) • Executive Judge: Sascha Kuntze, Chief Creative Officer, BBH Singapore (Interactive, Integrated, Innovation, Mobile, Data Insights and Social & Influencer categories)

South Africa • Neo Segola, Chief Creative Officer at draftLine, South Africa (Brand Experience & Activation, Creative eCommerce, Direct, Media & PR categories) South Korea • Sehgeun Choi, Executive Creative Director, INNORED, Korea (Film & Video Stars categories) • Geumbyul Bae, Group Creative Director, INNOCEAN Worldwide, Korea (Diverse Insights, Outdoor, Public Service Advertising, Pivot, Place Brand, Radio and Audio categories) • Taeho Shin, Executive Creative Director, Cheil Worldwide, Korea (Interactive, Integrated, Innovation, Mobile, Data Insights and Social & Influencer categories) • KJ (Kwangjae) Lee, Executive Director, Serviceplan, Korea (Brand Experience & Activation, Creative eCommerce, Direct, Media & PR categories)

Thailand • Damisa Ongsiriwattana, Co-Founder and Executive Creative Director, Sour Bangkok (Film & Video Stars categories)

United Kingdom • Gabriela Lungu, Global Creative Director, Geometry UK and Founder and Creative Lead at Wings Creative Leadership Lab, London (Brand Experience & Activation, Creative eCommerce, Direct, Media & PR categories)

USA • Mark Carolan, Creative Director, Saatchi & Saatchi Los Angeles, USA (Design & Print categories)

AD STARS also recruited 184 Preliminary Judges from around the world – they have already selected this year’s shortlist, which was announced earlier this month.

Hwan Jin Choi, Chair of the AD STARS Executive Committee, says: “I would like to personally thank all of our preliminary, final and executive judges this year, particularly in light of the fact that 2020 has been such an extraordinary year. We appreciate everyone who is giving up time to support the creation of world-changing ideas. Without your dedication, the AD STARS 2020 Awards would simply not be possible.”

The final jury is now meeting virtually from August 3 to September 1. Winners will be announced online on September 7 via www.adstars.org

[stiri-noi]

OPINIE | Lelia Munteanu, despre Mihnea Constantinescu: Ultimul tehnocrat

[carlobuffa]

DIESEL HATE COUTURE from Christophe Collette, CSC on Vimeo.

DIR:JOVAN TODOROVIC PROD: STINK PUBLICIS ITALY Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli Chief Creative Officer Publicis Italy: Cristiana Boccassini Creative Director: Thiago Cruz Creative Director: Mihnea Gheorghiu Associate Creative Director: Simone Di Laus Senior Copywriter: James Andrews Junior Art director: Alex Eftimie Junior Copywriter: Anton Kuerschner Head of Planning: Bela Ziemann Senior Strategic Planner: Monica Radulescu Head of Production: Francesca Zazzera Producer: Marijana Vukomanovic Art Buyer: Caterina Collesano Corporate Designer: Gianluca Chinnici International Client Service Director: Eleni Charakleia, Barbara Pusca Account Supervisor: Filippo D’Andrea Head of Social: Stefano Perazzo Social Media Manager: Doina Tatu

PRODUCTION Production Company: Stink Films Director: Jovan Todorovic Executive Producer and Partner at Blink: Blake Powell Producer: Natalie Jacobson DOP: Christophe Collette Photographer: Vitali Gelwich Head of Photography: Sarah Lalenya Kazalski Stylist: Marc Goehring

EDITING Main videos: Milena Petrovic Pills: Samuele Schiavo (Prodigious Italy)

POST PRODUCTION VIDEO Color Grading – The Mill NY Colorist: Mikey Rossiter Color producer: Evan Bauer Postproduction Company: MPC London Post Producer – Producer – Ryan Hancocks VFX artists – Edward Taylor, George Brunt, Alex Snookes, Lucie Brant DMP artist – Morten Vinther Prep team – Abhinav Sharda, Salil Thapa, Uday Veerapalli, Prasanth Palaparthi, Shyam Babu, Yoki

POST PRODUCTION PHOTO: Numérique

MUSIC Music track: “I WANNA BE LOVED BY YOU” (Bert Kalmar, Harry Ruby, Herbert Stothart)

Publishing: Warner Bros Music Italy Srl, MPL Music Publishing INC, BMG Rights Management Italy Srl, Songwriters Guild of America, Memory Lane Music Group LLC

Recording cover master: Sizzer Music supervision and consultancy: Michael Bertoldini Executive music producers: Seppl Kretz, Michiel Marsman Creative strategy: Jo Sandow, Marcel Wiebenga Sync and licensing: Ilana Goldstoff, Stefano Binotto

AUDIO MIX&SOUND DESIGN Sizzer

[nicoschoice]

Flaws never run out of #luck. #GoWithTheFlaw ( #📷 @diesel ) *** Diesel deletes all their #Instagram posts for their new #GoWithTheFlaw #campaign. (via @fashionandmash and @biabezamat ) *💪💪💪💪* "Today conformity is the chase of #perfection, look at your social channels: perfect #holiday, #perfect pictures, perfect life, fitting in with the status quo. It’s going with the flow. It’s time to go with the #flaw. That’s right, we said FLAW. Not flow. Be unordinary because #flawless is forgettable. Roll with what you’ve got, even though it’s not ideal. Embrace what you can’t control. Find a little #bravery to wear your flaws with #pride, take a front seat and enjoy the ride.” Its social media refresh is designed to represent this “imperfect new beginning” (from Diesel's press release) *** Agency: Publicis Italia Agency Producer: Cecilia Barberis Creative Team: Mihnea Gheorghiu ( @mrsbrebenel ) & Beatrice Mari Director: Francois Rousselet ( @francois_rousselet_official ) for Division Paris Producer: Jules De Chateleux ( @julesdvsn ) DOP: Simon Chaudoir ( @simonchaudoir ) Editor: Nicolas Larrouquere Post production: MPC London Sound Design: Culum Simpson - Grand Central Recording Studios (@grandcentralrecordingstudios )

[tadloid]

De la Mihnea Gheorghiu citire

Ctrl-D: Calitățile unui copywriter bun?

"Copywriter – să poată să scrie. Observ că în ziua de azi mulți se autoproclamă copywriteri – dar nu e pentru că le place să scrie, ci pentru că nu pot să deseneze. Și că au idei. Idei are oricine: mama, tata, barmanii, taximetriștii (voi știți câte idei au taximetriștii?)

Să facă diferența între literatură și scris pentru publicitate. E foarte bine să aiba un blog, să scrie mult, orice, poezii, blesteme, invitații de nuntă, dar să știe să facă diferența. Nu s-a văzut nicicând un flyer pentru Carrefour cu influențe balzaciene." 

Interviu complet: aici.

[helloyoucreatives]

ou may have heard of the term “Wardrobing.” The word is used for the act of buying an outfit, wearing it and returning it after. A lot of people do it—it’s a rising trend, and most fashion brands struggle with how to handle it.

Not DIESEL though, which introduces its new Fall campaign, aptly called “Enjoy Before Returning”: a playful, nonconformist stance on this controversial topic. Rather than condemning wardrobing, the brand comes to terms with it. If shoppers are going to buy, wear and return an item anyway, why not fully enjoy it in the process?

To illustrate DIESEL’s point of view on wearing and returning, the campaign’s photographs and videos have been shot and directed by photographer Angelo Pennetta.

Penetta’s imagery lenses wardrobers wearing DIESEL’s new Fall collection, along with watches and eyewear products. All of the items—including separate watch still-life visuals shot by the photographer Roberto Badin—share the common thread of “wearing the tag out.”

Agency Credits

Creative Agency: Publicis Italia

Global CCO Publicis WW: Bruno Bertelli

CCO: Cristiana Boccassini

General Manager: Daniela Di Maio

Creative Director: Thiago Cruz

Creative Director: Mihnea Gheorghiu

Creative Supervisor: Costanza Rossi

Copywriter: Sébastien Rouvière

Art Director: Andrea Sarcullo

Digital Account Director: Ilaria Castiglioni

Account Director: Filippo D’Andrea

Account Executive: Mirko De Martini

Senior Strategic Planner: Monica Radulescu

Social Media Manager: Doina Tatu

Head of TV Production: Francesca Zazzera

TV Producer: Erica Lora Lamia

Art Buyer: Caterina Collesano, Marcella Garutti

Film Credits Director: Similar But Different Production company: Smuggler Executive Producers: Fergus Brown and Chris Barrett

Producer: Javier Alejandro

DOP: Kaname Onoyama

Stylist: Luci Ellis

Music Production: Sizzer

Photography & Product Videos Credits

Photographer/Director: Angelo Pennetta

Production Company: Art Partner

DP: Errol Rainey

Stylist: Julia Sarr-Jamois

Casting: Julia Lange

Make-up: Lotten Holmqvist

Hair: Syd Hayes

Nails: Anatole Rainey

Set Design: Alice Kirkpatrick

Choreographer: Ryan Chappell

Still Life Credits Photographer: Roberto Badin @1806 Agency

Production Company: 1806 Agency

Post Production: Diego Speroni @1806 Agency

Set Designer: Martina Lucatelli

[mellowyknox]

Diesel "Go With The Flaw"

Agency: Publicis Milan Global Chief Creative Director: Bruno Bertelli Executive Creative Director: Cristiana Boccassini Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu

Production: Division Paris Director: Francois Rousselet Cinematographer: Simon Chaudoir Editor: Nicolas Larrouquere Colorist: Richard Fearon

Post: MPC London

Year: 2017