#Moving Checklists & Tools

[manlymoving]

Essential Moving Binder

Your moving binder is your location of organization. This is a moving must along with making a moving essentials box. Avoid the moving stress by being prepared. Photo by Mizuno K on Pexels.com Essential Moving Binder – Contents Checklist Packing Key: Shows what tape color or box label means what. Labels: Labels for your new place, such as room & furniture placement labels Blank Checks: This…

[jjonassevilla]

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

It’s been a heck of a year, hasn’t it? And it’s not over yet.

Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again.

With that in mind, we’re revisiting the big lessons drawn from our most popular pieces on digital marketing and landing pages. For each, we’ll talk about how you can best apply these lessons in 2020 and beyond.

Lesson 1: Slow page speed is killing your conversions.

Unbounce predicted that 2019 would be “the year when the difference between fast and slow content becomes the difference between showing up in the search results (whether paid or organic) or disappearing completely.”

In January, we also published Think Fast: The 2019 Page Speed Report to shed some light on how slow loading times are impacting conversion rates.  

We wanted to know where improving page speed was falling in the marketers’ yearly priority lists—as well as what their customers experience (and how they behave) when a website is slow to load. 

This research stirred up all kinds of reasons why you definitely need to keep speed in mind when creating landing pages. For instance, Google says 53% of visitors will bounce after three seconds of waiting. But our check-in at the Call to Action Conference in late 2018 revealed that 85% of participants’ pages came in slower than 5 seconds at a 3G connection. (We’re not naming names, but some took more than 20 seconds.)

The survey results also revealed that consumers are pretty frank about the impact that slow ecomm sites can have on their willingness to buy:

Source: Think Fast: The 2019 Page Speed Report (Stats and Trends For Marketers)

What surprised us most, however, is that improving load times remains an overlooked way of optimizing the visitor experience. Very few marketers we surveyed identified it as a priority for the year, even though those who did have likely seen the benefits. 

What Marketers Can Do in 2020

The thing is, these page speed concerns aren’t going away.

The average time for a web page to load is actually slower at the end of 2019 than it was a year ago. Some marketers have resisted making big improvements to loading times in the hopes that technology will save them (“5G is coming any day now!”). But speed remains a competitive differentiator. 

Google hasn’t backed away from forcing the issue, either. They’ve always said that speed matters, but in November, they outlined plans to indicate when a site has been historically slow to load using badges in Chrome: “We think the web can do better and want to help users understand when a site may load slowly, while rewarding sites delivering fast experiences.”

Source: Google Chromium Blog

All of this adds up to a continued need to boost speed on your landing pages and website. To help, Unbounce’s Garrett Hughes put together a shortlist of page speed fixes (plus a downloadable checklist). And if you want to achieve blazing speeds on mobile devices, you’ll also want to investigate using Accelerated Mobile Pages (AMP) as well.

Marketers need to get faster and stay that way.

Let’s make speeding up a habit in 2020.

More Reading About Page Speed

Think Fast: The 2019 Page Speed Report (Stats and Trends For Marketers)

2019 Is the Year of Page Speed. Are You Ready?

7 Page Speed Stats Every Marketer Should Know

Increase Your Landing Page Speed (By Stealing Our Homework)

Your Shortcut to Lightning-Fast Speeds. AMP Landing Pages Come to Unbounce.

About Unbounce Speed Boost. We’ve made backend improvements to the landing page builder to ensure that, under the hood, every landing page you create is designed to follow Google’s best practices for performance. So you don’t have to think about it. You can read about these improvements here.

Lesson 2: A/B testing isn’t your only optimization option.

At Unbounce, we’ve been preaching the gospel of A/B testing for a very long time. (For as long as there’s been an Unbounce, as a matter of fact.)

Here’s a snippet from our very first website, ten years ago: “With built-in A/B testing as a standard feature, you can experiment with unlimited variants of your page until you achieve the optimal design.” 

In those days, we saw the promise of a “no-nerd approach to landing page construction” that included “a digital dashboard to rival the Starship Enterprise.” (No-nerd? Riiight.) 

Unbounce.com circa 2010

Today, A/B testing remains an incredible way of testing an informed hypothesis about your landing page. For many people, though, the number of visitors you need (and the time necessary) can put it too far out of reach. No wonder while 98% of marketers recognize testing has definite value for their business, 42% say it’s too difficult for them. 

But optimizing and A/B testing aren’t the same thing. And smaller teams and businesses that don’t get the critical mass of traffic to test efficiently should still make optimizing part of business as usual. 

What Marketers Can Do in 2020

Nobody would blame you for taking a one-and-done approach. If you find yourself in the camp of marketers who’ve struggled to A/B test in the past, the good news is that the times are a-changin’. New pathways to optimizing your landing pages are opening up as you read this.

In November, we made Smart Traffic available to Unbounce customers. Powered by machine learning, this tool dynamically sends each and every visitor to a page variant that’s right for them. Plus, while running A/B tests requires tons of traffic, Smart Traffic starts optimizing after as few as 50 visits.

It’s not only extremely rad, it’s also bone simple: build some variants, set a conversion goal, and turn it on. I encourage you to try it out for yourself.

Beyond Smart Traffic, it’s almost guaranteed that machine learning (from us, from elsewhere) will continue to reshape your marketing stack and enhance your marketing practice. In 2020, you can expect more options when it comes to optimization, personalization, and automation. 

The takeaway: adopting a growth mindset means making optimization an everyday practice. Thanks to new technologies, the barriers are beginning to topple—so keep an eye out for opportunities.

More Reading About Marketing AI

Marketers Need an Easier Way to Optimize Landing Pages

Match Each Visitor with the Landing Page Most Likely to Convert [Introducing Smart Traffic]

How Marketing AI Will Transform Your Lead Generation (and Conversion)

Lesson 3: We all need to raise our marketing IQ.

According to a recent paper published by 13 marketing scholars with the Harvard Business School, marketers see the most potential gains when machine learning technologies enhance human capability: “The brightest future,” they write, “is based on the synergy of what the machine can do well and what humans do well.”

Machine learning will free us from the grind, allowing us to do more of what humans do best. But this also means that it’s more pressure than ever to become the best darned human marketers we can be.

It’s time to raise our marketing IQ. That means moving beyond best practices, received wisdom, and going with your gut. It means making smarter, more informed decisions based on a highly developed skillset. And it means optimizing yourself as a marketer, not just your landing pages.

We think it’s incredibly important, which is why raising your marketing IQ was the theme of this year’s Call to Action Conference.

Over three days, we sought to bring marketers and industry leaders together to talk and sharpen our skills in six vital categories: design, copy, analytics, process, emotion, and strategy (which ties ’em all together).

Unbounce Co-Founder Oli Gardner summed up the benefits of high IQ marketing in a blog post earlier this year: “This is marketing that takes things to a new level, going past surface-level findings to understand the true value of your generated leads.”

Oli Gardner at CTA 2019

What Marketers Can Do About It in 2020

In 2020, BYOTL (be your own thought leader). Keep devouring blog posts and other content from the experts, sure, but look for those sources that challenge the status quo and go beyond the best practices. (If you’re looking for some blog recommendations, I think this list from The Search Agency is a pretty good place to start.)

Finally, if you weren’t able to join us at CTAConf in 2019, you can also get caught up on all 20 speakers, watch videos, and review slide decks on our recap site. This includes experts like Joanna Wiebe, Larry Kim, Ross Simmonds, Nadya Khoja, Jason Miller, and Andy Crestodina—as well as a few surprising perspectives on marketing today.

(Finally, binge-watching you can feel good about.)

More Reading About Marketing IQ

Call to Action 2019 Speaker Videos and Slides

The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong

Raise Your Marketing IQ at CTAConf 2019

Lesson 4: SaaS rebrands are a huge challenge.

This lesson became immediately apparent when people began to take notice of a single illustration trend that dominated SaaS branding in 2019.

As Unbounce’s Luke Bailey wrote in a post back in August, “Depending on who you ask, these drawings and animations are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird.”

Image courtesy of the Stubborn Free Illustrations Generator

It was the sheer ubiquity of these “little buddies” in 2019—especially given the time and thought that SaaS marketers put into standing out from the crowd—that’s particularly striking.

Jimmy Daly, Marketing Director at Animalz, first called out how common the style was becoming:

i genuinely respect all of these companies and use these tools but saas websites are perpetually homogenous. what gives?

— Jimmy Daly (@jimmy_daly) June 4, 2019

Like many of us, Daly doesn’t necessarily dislike this trend, but he isn’t sure how these illustrations were suddenly everywhere. In his words, what gives? Should SaaS brands even care about achieving originality? And if not, where should there focus lie?

These are some big questions, it turns out, and I’d recommend checking out Luke’s epic post for the details on his quest for answers. (There’s some interesting speculation in the comments too.)

What Marketers Can Do About It in 2020

Given the enormous pressure to carve out an identity that’s distinct from competitors, marketers might be tempted to try to avoid all influence from others in their space. Even if this were possible, though, it probably isn’t the best approach. Wildly different branding isn’t necessarily what your customers want from you. Instead, Luke advises taking a more thoughtful approach to your SaaS rebrand:

If you’re planning to launch a new version of your website in 2020, there’s nothing wrong with looking to other companies you admire for inspiration. But, at the same time, you’d be doing your own brand a disservice if you just try to straight-up swipe someone else’s style.

Luke Bailey, Unbounce Content Team

Luke says to consider your product, your place in the market, your target audience, and your brand personality before jumping on any design trend. Striving for some originality makes sense, sure. But matching your brand with your audience is more important.

Whether the cycle of SaaS rebrands in 2020 brings us more of these little buddies or something a little more out there (“What if our new website was, like, entirely turnip-based?”), it makes sense to keep your eyes on the prize: converting visitors into customers.

More Reading About SaaS Branding

Here’s How the Illustration Design Trend Caught Fire and Why Every SaaS Is Rebranding

[Brand Reveal] Celebrating You with a New Look

Get Ready for 2020…

The lessons you’ve learned from 2019 don’t stop being relevant at 11:59pm on December 31st. It turns out that the earth orbits the sun all the time, and we’re just marking the time.

So how will what you learned in 2019 transform how you do your job in 2020? What are your own marketing lessons going into the new year? What are your marketing resolutions? Now’s the time to start thinking…

We’d love to hear your answers in the comments below.

from Marketing https://unbounce.com/landing-pages/lessons-we-learned-in-2019/ via http://www.rssmix.com/

[pinksfuckers]

SEO: Things You Didn't Know You Didn't Know

Search engine search engine optimization (SEO) is among the simple skills you need to understand and understand in order in order to make money online. In on the web marketing, few strategies are since competitive or rapidly evolving since search engine optimization (SEO). SEMRush - Another excellent tool for SEO analysis, especially where it concerns business cleverness, SEMRush allows you to recognize and analyze the keywords that will the competitors are using. All these great parts is going to be useful for a successful marketing plus branding strategy and finally enhances your SEO rank. However, with all the development of technology and Google most recent updates you can improve search positions by adopting voice search, sped up mobile pages, content marketing, cellular optimization, user-experience optimization, long-tail key phrases, local SEO, Google Quick Response Box, Microformat and Artificial Cleverness in your SEO strategy 2018. SEO is the particular series of strategic approaches plus practices that are implemented in order to organically generate a high-rank place in the search engine web page outcomes of internet search motors like Google, Bing, and Askjeeve. As Google as well as other search motors roll out updates, local SEARCH ENGINE OPTIMIZATION is becoming even more essential. You wager they actually. But, the backlinking attempts on most SEO companies out there there leave an unnatural hyperlink pattern that Google can discover from a mile away. I have been making use of WordPress SEO by Yoast regarding a long period and upon all of my blogs along with no single problem. Due to the fact Backlinko is in the SEARCH ENGINE OPTIMIZATION niche, I'll look for video clip keywords using searches like key phrase research tips”, building backlinks” plus SEO tutorial”. I've observed success with making videos recently and am looking forward in order to using your SEO tips in order to help my videos rank upon page 1. AI will shape brand-new SEO trends in 2018. Some posts are usually definitely about SEO, such because this one: SEO Marketing Technique: Techniques for Success in 2018 This particular post begins with a declaration that few if any SEOs would dispute: Businesses should make use of 2018 to break the poor habit of viewing facets associated with an SEO marketing strategy because a one-time exercise. SEO content re-emphasizes the objective and meaning of what specifically is seen on the internet site, and it also increases ratings. The demand for AMP is expected to increase by 2018 and believe adoption of AMP will keep on to lead the top SEO trends. However, SEOs tend to prefer links increased on a page. On the SMB side, there is a higher expectation of SEO performance however often an inability to total (or pay-to-complete) hours dedicated towards improving content, links, or on-line branding, ” which are almost all important to growing performance. Advanced SEARCH ENGINE OPTIMIZATION really doesn't have everything in order to do with acquiring links for any Website. As a good SEO, this means that a person have to significantly raise your own standards around quality content plus links in order to attain top search engine rankings. This will become a growth opportunity for content material marketing-specific agencies and a required and justified budget line product for in-house SEO teams. Smart SEARCH ENGINE OPTIMIZATION techniques always come down in order to great content with both customers and search engines in thoughts. Search motor rankings, above-the-fold calls to actions, prominently placed images, and innovative anchor text do not create the call with regards in order to your marketing success — these things of your users perform. All of the other factors of SEO, content creation, plus website design certainly play a part in influencing the visibility associated with your marketing material, but simply no amount of visibility will create someone follow you into your own sales funnel unless you are usually acknowledging, addressing, and meeting the particular needs of your users. With a good increased focus on user knowledge, Google has challenged the SEARCH ENGINE OPTIMIZATION community to pay for even more attention to the overall knowledge of an internet site and how the particular content interacts with users, instead than just the basic components that many optimize toward. We believe that 2018 is heading to be the year exactly where voice search transforms how customers search and SEOs need in order to optimize. SEO within 2018 is the process associated with increasing organic traffic by developing content and optimizing webpages that will match what search engine customers are seeking. Now could be the good time to take the closer take a look with SEO marketing data because research is getting worse for almost all types of B2B and B2C businesses. 34. Applying SEO procedures (like keyword optimization) to interpersonal media increases discoverability when customers search social platforms like Fb and YouTube. Then each time the term SEO appears on your web site, it's automatically turned into the link you specified. Dark hat SEO attempts to enhance rankings in ways that are usually disapproved of with the search motors, or involve deception. Moreover, us SEOs considered AMP just another (often annoying) "added task" to the implementation checklist, and not since a signal from the true intentions of Google: Mobile research is all search. There are many keyword analysis tips that SEO experts make use of on a daily basis. In order to see when your SEO efforts have already been paying off, you will would like to compare visitors your web site over time. I am just not exaggerating when I state that without keywords, there's simply no such thing as SEO. Visual Search is usually the next big SEO method of 2018, so be ready! Rank Watch is the toolset for SEO professionals that will provides Internet marketing tools regarding search engine optimization (SEO”) interpersonal media management (SMM) website optimisation, including research and analysis, hyperlink building, campaign management, automated monitoring of search engine performance, analytics and conversion tracking, and SEARCH ENGINE OPTIMIZATION reports. Here are six SEARCH ENGINE OPTIMIZATION trends you should be maintaining in mind when sprucing your own website in 2018. SEOs also pay even more attention to the formatting plus structure of content to allow it to be easier for Google to draw relevant information for featured thoughts. These types of SEO crawler programs are comparable to Google's own crawlers plus will give you an understanding associated with how your page will execute in SEO rankings. Off-page Numerous taking action to build trust, authority, social signals and inbound links. To get your own web presence to appear within first pages of a SERP (search engine results page) within your choosing search category, a person should consider working on enhancing your site continuously using on-page SEO and off-page SEO strategies. Plus, fantastic part of SEO is usually that in order to supply people with the best knowledge, search engines are refining the particular strategies at regular intervals. Black hat SEO techniques can get a website to position well initially, but the web site will eventually be banned possibly temporary or permanently once research engines discover what they are usually doing. Site acceleration is of the essence looking engines and SEO, whether it can within desktop or mobile. The development of Google's RankBrain is the starting of humanizing SEO. You know essential it is in these days to write excellent content and optimize blog posts for SEO. The most essential aspect of SEO is that will you must have quality content material You should provide value in order to readers with your engaging articles. You post a great info, could you suggest me just how to improve website ranking without having doing any off page search engine optimization. Surprisingly plenty of, a lot of SEOs away there do tend to undervalue the power of Google Styles The tool has a individual "YouTube search" feature, which covers under the "Web search" choice. With each new season, exciting new trends emerge within SEO that are important in order to catch onto in order in order to stay ahead of the contour and make sure that your own content is the most appropriate. Link Exchange, Bookmarking of internet pages etc are good methods of improve your web web page ranking and thereby build SEARCH ENGINE OPTIMIZATION. This will be where SEO tools show the magic by improving a web site to perform great web search search positions. We aren't saying that will SEO page ranking is simply no longer relevant; it is nevertheless, but it's a little even more complicated. SEO helps us create websites that are more search-engine helpful, and sites that deliver the much better user experience. 1. Whenever you publish an SEO-optimized movie on YouTube, you improve your own visibility in Google as the whole. 48 yrs old Florist Harrold from Terrace Bay, has hobbies which include rescuing abused or abandoned animals, top seo trends in 2018 and hot air balooning. Finds travel a fantastic experience after creating a journey to Durham Castle and Cathedral. The importance associated with keywords in SEO has transformed a little bit. What is more crucial to understand that SEO is currently changing so that as we all move towards the year 2018 only focusing on organic possibilities must not be your ultimate goal, rather with all the evolution search engines right now there are multiple for you to increase your own site rankings. Many respondents furthermore anticipated User experience, user objective, link building, knowledge graph plus social media to be 1 of the major trends in order to influence the SEO industry within 2018. The particular channel could be a number of different things: SEO, compensated search, email marketing, content marketing and advertising, etc. I am Still Studying SEO with advanced techniques, i actually liked the echovme Posts. In today's digital marketing scenery, Google My Business (formerly identified as Google Places) is currently the particular starting point of Local SEARCH ENGINE OPTIMIZATION. Since we all know Backlinko offers changed into a brand title now in SEO and SEARCH ENGINE MARKETING tips, I found your several pages ranking on top regarding many SEO related keywords. Organised content is the key in order to the new SEO strategies plus itโ€s a critical asset in order to be featured in voice research engine results, as well because featured snippets and Google Activities. To avoid getting penalized and ensure that will a website is fully improved, these top SEO trends with regard to 2018 should be thought on the subject of. Those included in the SEO world understand how complex and ever-changing the particular industry can be. With more than 200 ranking factors as nicely as the constant updates associated with the algorithm, checking up upon SEO trends is mandatory. Whenever it comes to WordPress SEARCH ENGINE OPTIMIZATION, it is important to keep in mind that Google is still the pc algorithm, and that will be why keywords still matter within 2018. ย You definitely should end up being writing for your visitors plus customers as Google recommends, yet write smart. In the event that you want to excel in SEO in 2018, you ought to start thinking of long-form content. Search Engine Optimisation (SEO) is one of the particular hardest parts of running the website. The history of SEO schedules back to the 90s whenever the search engines like search engines emerged for the first period. A single reason is because of device learning, however take is that will the major search engines utilizes machine learning to help all of them identify great content, identify articles that users like the many, identify probably the most authoritative content plus better understand user intent plus queries. ” All of that will keeps SEOs in business, fairly much as usual. (Note that will this is figure was used at the time of composing - in case you click on on the link you'll most likely find a different number, because data from this source is usually collected in real time. ) This is a lot associated with activity for any given company to compete with and is definitely why SEO is such a good important (but tricky) part of electronic marketing to know. Including NAP details, opening hours, related photos, and informative and useful content for your users in order to engage with is really the crucial first step in the local SEO strategy. SEO, whenever combined with social media marketing networking plus other marketing strategies, offer companies the best choice and the particular least cost to effectively achieve a diverse group of clients. Today, I'm heading to answer the super high-level question what is Seo (SEO)” as well as highlight a few of the most important greatest practices and pieces of SEARCH ENGINE OPTIMIZATION advice to help you obtain started. We mentioned earlier that social media is usually not a direct SEO rank factor, so you're probably thinking why we're also mentioning it. Just before we get to the best Tools, let's start with the hot tip for search motor optimization this year - the purely white hat link developing tactic that is both inexpensive and provides an increased ROI compared to any other form of back-link, including guest blogger outreach. Task an effective Local SEO marketing campaign will allow your business in order to appear on Page 1 associated with Google's search results pages, each in the Map Pack” plus the Organic Listings”. To get success in 2018, it is necessary to follow latest SEO approach which will certainly be a combination of regional SEO, organic SEO, and Cell phone SEO, so that you may be ready to dominate the particular marketplace search with best outcomes. Mobile phone SEO in 2018 is heading to be all about Modern Web Apps (PWAs). SEO is getting more important every year and these who spend time on raising the quality and experience associated with their sites will benefit significantly. Off Page SEARCH ENGINE OPTIMIZATION has to do with marketing techniques, for the purpose associated with ranking a website higher inside the search results. This is usually a time-honored SEO practice known as broken link building. Consumer experience is going to end up being among the top SEO trends within 2018. Local SEARCH ENGINE OPTIMIZATION will play a great function in mobile searches is most about content. Compose them a message or send out a message via social networking along with a link to your brand-new article, and enquire them to web page link over to it. And various other SEARCH ENGINE OPTIMIZATION best practices, building links with regard to your article will help a person take over the top place from your competitors. Search understanding is usually coveted among the individuals and teams that have SEARCH ENGINE OPTIMIZATION and SEM-specific roles. Therefore if you want to obtain more traffic from SEO within 2018, I recommend creating plus optimizing content specifically for Youtube . com. When it comes to organic language, voice search, and smart voice assistants, what SEOs may do much more related in order to optimizing for the parsing plus indexing phases of the Search engines algorithm than to rankings on their own. Check out this infographic in order to learn more concerning the top SEARCH ENGINE OPTIMIZATION trends you should keep a watch on to stay competitive within digital marketing arena in 2018 and beyond. Organic SEARCH ENGINE OPTIMIZATION: is the phrase used in order to describe an all natural positioning within the free listings associated with Google search results. Video marketing, infographics, link building were among the particular most talked SEO trends regarding quite a while now, nevertheless if you have limited your self with only those may not really earn you benefits that are usually to be offered by various other effective methods that you may not have known. Correctly, chosen SEO keywords assist people to find your web site via search engines. When it arrives to creating an SEO technique, website owners need to concentrate on question-centric long-tail keywords within natural language because they are usually close to user's conversational conversation. If you are searching for an SEO consultancy or even someone to manage all your own digital marketing or digital education, please e mail us to know just how we can help bring site visitors your website and enhance your own sales. Because hidden articles will likely be ignored by Google which usually will impact your overall SEARCH ENGINE OPTIMIZATION strategies of 2018. In case you have a brick-and-mortar company, you can't neglect local SEARCH ENGINE OPTIMIZATION and listings if you need to stay profitable. A current study from Toby Shotland & Dan Leibson associated with Local SEO Guide showed that will the strength and volume associated with local citations don't seem in order to matter much for local ratings. White hat SEO will be not just about following suggestions, but is about ensuring that will the content the search engines indexes plus subsequently ranks may be the same content material a user will see. In case you want to get even more traffic from SEO in 2018, I recommend creating and enhancing content specifically for YouTube. I actually have a strong belief that will content marketing and social networking each will be among the top SEO trends in 2018. In some rare cases, we all have found a customer in whose website is well-optimized (good content material, page titles, meta tags, intra-site linking, and so forth ) Actually, strike that - All of us have never found a consumer having a well-optimized website before participating an SEO firm. At the particular end of the day, exactly what matters the most may be the visibility of your website plus the quantity of traffic that will has been driven to this. Every blogger should be conscious of the best possible off-page SEO strategies required, and a person have described every one associated with them very neatly. -> Just just before the Google's Mobile First criteria rolls in, SEO users are usually now pushed to prioritize their own ranking factors (Page Speed plus so forth, ) based upon mobile search analysis to maintain the changes. Inorganic SEARCH ENGINE OPTIMIZATION is good for populating hyperlinks for the website, even upon other websites which signed upward for online ads to turn out to be shown on their web webpages. This SEO-optimized description helps inform Google and YouTube what your own video is about without getting spammy. In 2018 there will be an actually bigger focus on machine studying and SEO from data. ” Of course, the amplification aspect of things will continue in order to integrate increasingly with genuine open public relations exercises rather than shallow-relationship link building, which will turn out to be increasingly easy to detect simply by search engines like google. The traditional strategy to SEO has been based on creating excellent content that will is easily searchable via web search engine bots. To understand SEO, you'll also need to know how Google search works. Primarily, technical SEO is concerned along with how a website works, plus how search engines are capable to crawl and index the pages. Some self-created link building techniques tend toward black hat SEO and are usually frowned upon by search motors, so tread lightly here. In the estimation, Google's actions around showcased snippets, knowledge panels, and much better instant answers in the Search engines SEO 2019 PDF overall, coupled with more intense ads and slowing search development (at least within the Usa States), will lead to presently there being slightly less SEO possibility in 2018 than what we all had in 2017. These will not only generate a lot of visitors your own website but help in enhancing your rank as per SEARCH ENGINE OPTIMIZATION. Off-page SEARCH ENGINE OPTIMIZATION isn't only about building hyperlinks. Since such, the SEO's job nowadays is more than keywords plus inbound links. Regardless of the particular year, SEO goes where individuals go as they search plus find answers that apply in order to the entire world around them. This seemingly simple process provides spawned a world of marketing and advertising techniques and consultants whose major skill is advising businesses within the utilization of SEO to advertise their brand. Katia Myroniuk is the marketer and founder at Searcheva, the #1 SEO services organization for SaaS businesses. When coping with local SEO, it is usually imperative to generate quality inbound links from other local businesses or even publications. Right now there are LOTS of voice queries in the world of nearby SEO. HTML Sitemap is one of the little factor for SEO ranking. From SEO in order to PPC, content marketing and internet development, we will dive into the particular latest predictions and provide a person some tangible suggestions to think about on-board in preparation for the particular new year.

[wickedbananas]

An 8-Point Checklist for Debugging Strange Technical SEO Problems

Posted by Dom-Woodman

Occasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your brain and your brain returns nothing.

These problems can’t be solved with a little bit of keyword research and basic technical configuration. These are the types of technical SEO problems where the rabbit hole goes deep.

The very nature of these situations defies a checklist, but it's useful to have one for the same reason we have them on planes: even the best of us can and will forget things, and a checklist will provvide you with places to dig.

Fancy some examples of strange SEO problems? Here are four examples to mull over while you read. We’ll answer them at the end.

1. Why wasn’t Google showing 5-star markup on product pages?

The pages had server-rendered product markup and they also had Feefo product markup, including ratings being attached client-side.

The Feefo ratings snippet was successfully rendered in Fetch & Render, plus the mobile-friendly tool.

When you put the rendered DOM into the structured data testing tool, both pieces of structured data appeared without errors.

2. Why wouldn’t Bing display 5-star markup on review pages, when Google would?

The review pages of client & competitors all had rating rich snippets on Google.

All the competitors had rating rich snippets on Bing; however, the client did not.

The review pages had correctly validating ratings schema on Google’s structured data testing tool, but did not on Bing.

3. Why were pages getting indexed with a no-index tag?

Pages with a server-side-rendered no-index tag in the head were being indexed by Google across a large template for a client.

4. Why did any page on a website return a 302 about 20–50% of the time, but only for crawlers?

A website was randomly throwing 302 errors.

This never happened in the browser and only in crawlers.

User agent made no difference; location or cookies also made no difference.

Finally, a quick note. It’s entirely possible that some of this checklist won’t apply to every scenario. That’s totally fine. It’s meant to be a process for everything you could check, not everything you should check.

The pre-checklist check

Does it actually matter?

Does this problem only affect a tiny amount of traffic? Is it only on a handful of pages and you already have a big list of other actions that will help the website? You probably need to just drop it.

I know, I hate it too. I also want to be right and dig these things out. But in six months' time, when you've solved twenty complex SEO rabbit holes and your website has stayed flat because you didn't re-write the title tags, you're still going to get fired.

But hopefully that's not the case, in which case, onwards!

Where are you seeing the problem?

We don’t want to waste a lot of time. Have you heard this wonderful saying?: “If you hear hooves, it’s probably not a zebra.”

The process we’re about to go through is fairly involved and it’s entirely up to your discretion if you want to go ahead. Just make sure you’re not overlooking something obvious that would solve your problem. Here are some common problems I’ve come across that were mostly horses.

You’re underperforming from where you should be.

When a site is under-performing, people love looking for excuses. Weird Google nonsense can be quite a handy thing to blame. In reality, it’s typically some combination of a poor site, higher competition, and a failing brand. Horse.

You’ve suffered a sudden traffic drop.

Something has certainly happened, but this is probably not the checklist for you. There are plenty of common-sense checklists for this. I’ve written about diagnosing traffic drops recently — check that out first.

The wrong page is ranking for the wrong query.

In my experience (which should probably preface this entire post), this is usually a basic problem where a site has poor targeting or a lot of cannibalization. Probably a horse.

Factors which make it more likely that you’ve got a more complex problem which require you to don your debugging shoes:

A website that has a lot of client-side JavaScript.

Bigger, older websites with more legacy.

Your problem is related to a new Google property or feature where there is less community knowledge.

1. Start by picking some example pages.

Pick a couple of example pages to work with — ones that exhibit whatever problem you're seeing. No, this won't be representative, but we'll come back to that in a bit.

Of course, if it only affects a tiny number of pages then it might actually be representative, in which case we're good. It definitely matters, right? You didn't just skip the step above? OK, cool, let's move on.

2. Can Google crawl the page once?

First we’re checking whether Googlebot has access to the page, which we’ll define as a 200 status code.

We’ll check in four different ways to expose any common issues:

Robots.txt: Open up Search Console and check in the robots.txt validator.

User agent: Open Dev Tools and verify that you can open the URL with both Googlebot and Googlebot Mobile.

To get the user agent switcher, open Dev Tools.

Check the console drawer is open (the toggle is the Escape key)

Hit the … and open "Network conditions"

Here, select your user agent!

IP Address: Verify that you can access the page with the mobile testing tool. (This will come from one of the IPs used by Google; any checks you do from your computer won't.)

Country: The mobile testing tool will visit from US IPs, from what I've seen, so we get two birds with one stone. But Googlebot will occasionally crawl from non-American IPs, so it’s also worth using a VPN to double-check whether you can access the site from any other relevant countries.

I’ve used HideMyAss for this before, but whatever VPN you have will work fine.

We should now have an idea whether or not Googlebot is struggling to fetch the page once.

Have we found any problems yet?

If we can re-create a failed crawl with a simple check above, then it’s likely Googlebot is probably failing consistently to fetch our page and it’s typically one of those basic reasons.

But it might not be. Many problems are inconsistent because of the nature of technology. ;)

3. Are we telling Google two different things?

Next up: Google can find the page, but are we confusing it by telling it two different things?

This is most commonly seen, in my experience, because someone has messed up the indexing directives.

By "indexing directives," I’m referring to any tag that defines the correct index status or page in the index which should rank. Here’s a non-exhaustive list:

No-index

Canonical

Mobile alternate tags

AMP alternate tags

An example of providing mixed messages would be:

No-indexing page A

Page B canonicals to page A

Or:

Page A has a canonical in a header to A with a parameter

Page A has a canonical in the body to A without a parameter

If we’re providing mixed messages, then it’s not clear how Google will respond. It’s a great way to start seeing strange results.

Good places to check for the indexing directives listed above are:

Sitemap

Example: Mobile alternate tags can sit in a sitemap

HTTP headers

Example: Canonical and meta robots can be set in headers.

HTML head

This is where you’re probably looking, you’ll need this one for a comparison.

JavaScript-rendered vs hard-coded directives

You might be setting one thing in the page source and then rendering another with JavaScript, i.e. you would see something different in the HTML source from the rendered DOM.

Google Search Console settings

There are Search Console settings for ignoring parameters and country localization that can clash with indexing tags on the page.

A quick aside on rendered DOM

This page has a lot of mentions of the rendered DOM on it (18, if you’re curious). Since we’ve just had our first, here’s a quick recap about what that is.

When you load a webpage, the first request is the HTML. This is what you see in the HTML source (right-click on a webpage and click View Source).

This is before JavaScript has done anything to the page. This didn’t use to be such a big deal, but now so many websites rely heavily on JavaScript that the most people quite reasonably won’t trust the the initial HTML.

Rendered DOM is the technical term for a page, when all the JavaScript has been rendered and all the page alterations made. You can see this in Dev Tools.

In Chrome you can get that by right clicking and hitting inspect element (or Ctrl + Shift + I). The Elements tab will show the DOM as it’s being rendered. When it stops flickering and changing, then you’ve got the rendered DOM!

4. Can Google crawl the page consistently?

To see what Google is seeing, we're going to need to get log files. At this point, we can check to see how it is accessing the page.

Aside: Working with logs is an entire post in and of itself. I’ve written a guide to log analysis with BigQuery, I’d also really recommend trying out Screaming Frog Log Analyzer, which has done a great job of handling a lot of the complexity around logs.

When we’re looking at crawling there are three useful checks we can do:

Status codes: Plot the status codes over time. Is Google seeing different status codes than you when you check URLs?

Resources: Is Google downloading all the resources of the page?

Is it downloading all your site-specific JavaScript and CSS files that it would need to generate the page?

Page size follow-up: Take the max and min of all your pages and resources and diff them. If you see a difference, then Google might be failing to fully download all the resources or pages. (Hat tip to @ohgm, where I first heard this neat tip).

Have we found any problems yet?

If Google isn't getting 200s consistently in our log files, but we can access the page fine when we try, then there is clearly still some differences between Googlebot and ourselves. What might those differences be?

It will crawl more than us

It is obviously a bot, rather than a human pretending to be a bot

It will crawl at different times of day

This means that:

If our website is doing clever bot blocking, it might be able to differentiate between us and Googlebot.

Because Googlebot will put more stress on our web servers, it might behave differently. When websites have a lot of bots or visitors visiting at once, they might take certain actions to help keep the website online. They might turn on more computers to power the website (this is called scaling), they might also attempt to rate-limit users who are requesting lots of pages, or serve reduced versions of pages.

Servers run tasks periodically; for example, a listings website might run a daily task at 01:00 to clean up all it’s old listings, which might affect server performance.

Working out what’s happening with these periodic effects is going to be fiddly; you’re probably going to need to talk to a back-end developer.

Depending on your skill level, you might not know exactly where to lead the discussion. A useful structure for a discussion is often to talk about how a request passes through your technology stack and then look at the edge cases we discussed above.

What happens to the servers under heavy load?

When do important scheduled tasks happen?

Two useful pieces of information to enter this conversation with:

Depending on the regularity of the problem in the logs, it is often worth trying to re-create the problem by attempting to crawl the website with a crawler at the same speed/intensity that Google is using to see if you can find/cause the same issues. This won’t always be possible depending on the size of the site, but for some sites it will be. Being able to consistently re-create a problem is the best way to get it solved.

If you can’t, however, then try to provide the exact periods of time where Googlebot was seeing the problems. This will give the developer the best chance of tying the issue to other logs to let them debug what was happening.

If Google can crawl the page consistently, then we move onto our next step.

5. Does Google see what I can see on a one-off basis?

We know Google is crawling the page correctly. The next step is to try and work out what Google is seeing on the page. If you’ve got a JavaScript-heavy website you’ve probably banged your head against this problem before, but even if you don’t this can still sometimes be an issue.

We follow the same pattern as before. First, we try to re-create it once. The following tools will let us do that:

Fetch & Render

Shows: Rendered DOM in an image, but only returns the page source HTML for you to read.

Mobile-friendly test

Shows: Rendered DOM and returns rendered DOM for you to read.

Not only does this show you rendered DOM, but it will also track any console errors.

Is there a difference between Fetch & Render, the mobile-friendly testing tool, and Googlebot? Not really, with the exception of timeouts (which is why we have our later steps!). Here’s the full analysis of the difference between them, if you’re interested.

Once we have the output from these, we compare them to what we ordinarily see in our browser. I’d recommend using a tool like Diff Checker to compare the two.

Have we found any problems yet?

If we encounter meaningful differences at this point, then in my experience it’s typically either from JavaScript or cookies

Why?

Googlebot crawls with cookies cleared between page requests

Googlebot renders with Chrome 41, which doesn’t support all modern JavaScript.

We can isolate each of these by:

Loading the page with no cookies. This can be done simply by loading the page with a fresh incognito session and comparing the rendered DOM here against the rendered DOM in our ordinary browser.

Use the mobile testing tool to see the page with Chrome 41 and compare against the rendered DOM we normally see with Inspect Element.

Yet again we can compare them using something like Diff Checker, which will allow us to spot any differences. You might want to use an HTML formatter to help line them up better.

We can also see the JavaScript errors thrown using the Mobile-Friendly Testing Tool, which may prove particularly useful if you’re confident in your JavaScript.

If, using this knowledge and these tools, we can recreate the bug, then we have something that can be replicated and it’s easier for us to hand off to a developer as a bug that will get fixed.

If we’re seeing everything is correct here, we move on to the next step.

6. What is Google actually seeing?

It’s possible that what Google is seeing is different from what we recreate using the tools in the previous step. Why? A couple main reasons:

Overloaded servers can have all sorts of strange behaviors. For example, they might be returning 200 codes, but perhaps with a default page.

JavaScript is rendered separately from pages being crawled and Googlebot may spend less time rendering JavaScript than a testing tool.

There is often a lot of caching in the creation of web pages and this can cause issues.

We’ve gotten this far without talking about time! Pages don’t get crawled instantly, and crawled pages don’t get indexed instantly.

Quick sidebar: What is caching?

Caching is often a problem if you get to this stage. Unlike JS, it’s not talked about as much in our community, so it’s worth some more explanation in case you’re not familiar. Caching is storing something so it’s available more quickly next time.

When you request a webpage, a lot of calculations happen to generate that page. If you then refreshed the page when it was done, it would be incredibly wasteful to just re-run all those same calculations. Instead, servers will often save the output and serve you the output without re-running them. Saving the output is called caching.

Why do we need to know this? Well, we’re already well out into the weeds at this point and so it’s possible that a cache is misconfigured and the wrong information is being returned to users.

There aren’t many good beginner resources on caching which go into more depth. However, I found this article on caching basics to be one of the more friendly ones. It covers some of the basic types of caching quite well.

How can we see what Google is actually working with?

Google’s cache

Shows: Source code

While this won’t show you the rendered DOM, it is showing you the raw HTML Googlebot actually saw when visiting the page. You’ll need to check this with JS disabled; otherwise, on opening it, your browser will run all the JS on the cached version.

Site searches for specific content

Shows: A tiny snippet of rendered content.

By searching for a specific phrase on a page, e.g. inurl:example.com/url “only JS rendered text”, you can see if Google has manage to index a specific snippet of content. Of course, it only works for visible text and misses a lot of the content, but it's better than nothing!

Better yet, do the same thing with a rank tracker, to see if it changes over time.

Storing the actual rendered DOM

Shows: Rendered DOM

Alex from DeepCrawl has written about saving the rendered DOM from Googlebot. The TL;DR version: Google will render JS and post to endpoints, so we can get it to submit the JS-rendered version of a page that it sees. We can then save that, examine it, and see what went wrong.

Have we found any problems yet?

Again, once we’ve found the problem, it’s time to go and talk to a developer. The advice for this conversation is identical to the last one — everything I said there still applies.

The other knowledge you should go into this conversation armed with: how Google works and where it can struggle. While your developer will know the technical ins and outs of your website and how it’s built, they might not know much about how Google works. Together, this can help you reach the answer more quickly.

The obvious source for this are resources or presentations given by Google themselves. Of the various resources that have come out, I’ve found these two to be some of the more useful ones for giving insight into first principles:

This excellent talk, How does Google work - Paul Haahr, is a must-listen.

At their recent IO conference, John Mueller & Tom Greenway gave a useful presentation on how Google renders JavaScript.

But there is often a difference between statements Google will make and what the SEO community sees in practice. All the SEO experiments people tirelessly perform in our industry can also help shed some insight. There are far too many list here, but here are two good examples:

Google does respect JS canonicals - For example, Eoghan Henn does some nice digging here, which shows Google respecting JS canonicals.

How does Google index different JS frameworks? - Another great example of a widely read experiment by Bartosz Góralewicz last year to investigate how Google treated different frameworks.

7. Could Google be aggregating your website across others?

If we’ve reached this point, we’re pretty happy that our website is running smoothly. But not all problems can be solved just on your website; sometimes you’ve got to look to the wider landscape and the SERPs around it.

Most commonly, what I’m looking for here is:

Similar/duplicate content to the pages that have the problem.

This could be intentional duplicate content (e.g. syndicating content) or unintentional (competitors' scraping or accidentally indexed sites).

Either way, they’re nearly always found by doing exact searches in Google. I.e. taking a relatively specific piece of content from your page and searching for it in quotes.

Have you found any problems yet?

If you find a number of other exact copies, then it’s possible they might be causing issues.

The best description I’ve come up with for “have you found a problem here?” is: do you think Google is aggregating together similar pages and only showing one? And if it is, is it picking the wrong page?

This doesn’t just have to be on traditional Google search. You might find a version of it on Google Jobs, Google News, etc.

To give an example, if you are a reseller, you might find content isn’t ranking because there's another, more authoritative reseller who consistently posts the same listings first.

Sometimes you’ll see this consistently and straightaway, while other times the aggregation might be changing over time. In that case, you’ll need a rank tracker for whatever Google property you’re working on to see it.

Jon Earnshaw from Pi Datametrics gave an excellent talk on the latter (around suspicious SERP flux) which is well worth watching.

Once you’ve found the problem, you’ll probably need to experiment to find out how to get around it, but the easiest factors to play with are usually:

De-duplication of content

Speed of discovery (you can often improve by putting up a 24-hour RSS feed of all the new content that appears)

Lowering syndication

8. A roundup of some other likely suspects

If you’ve gotten this far, then we’re sure that:

Google can consistently crawl our pages as intended.

We’re sending Google consistent signals about the status of our page.

Google is consistently rendering our pages as we expect.

Google is picking the correct page out of any duplicates that might exist on the web.

And your problem still isn’t solved?

And it is important?

Well, shoot.

Feel free to hire us…?

As much as I’d love for this article to list every SEO problem ever, that’s not really practical, so to finish off this article let’s go through two more common gotchas and principles that didn’t really fit in elsewhere before the answers to those four problems we listed at the beginning.

Invalid/poorly constructed HTML

You and Googlebot might be seeing the same HTML, but it might be invalid or wrong. Googlebot (and any crawler, for that matter) has to provide workarounds when the HTML specification isn't followed, and those can sometimes cause strange behavior.

The easiest way to spot it is either by eye-balling the rendered DOM tools or using an HTML validator.

The W3C validator is very useful, but will throw up a lot of errors/warnings you won’t care about. The closest I can give to a one-line of summary of which ones are useful is to:

Look for errors

Ignore anything to do with attributes (won’t always apply, but is often true).

The classic example of this is breaking the head.

An iframe isn't allowed in the head code, so Chrome will end the head and start the body. Unfortunately, it takes the title and canonical with it, because they fall after it — so Google can't read them. The head code should have ended in a different place.

Oliver Mason wrote a good post that explains an even more subtle version of this in breaking the head quietly.

When in doubt, diff

Never underestimate the power of trying to compare two things line by line with a diff from something like Diff Checker. It won’t apply to everything, but when it does it’s powerful.

For example, if Google has suddenly stopped showing your featured markup, try to diff your page against a historical version either in your QA environment or from the Wayback Machine.

Answers to our original 4 questions

Time to answer those questions. These are all problems we’ve had clients bring to us at Distilled.

1. Why wasn’t Google showing 5-star markup on product pages?

Google was seeing both the server-rendered markup and the client-side-rendered markup; however, the server-rendered side was taking precedence.

Removing the server-rendered markup meant the 5-star markup began appearing.

2. Why wouldn’t Bing display 5-star markup on review pages, when Google would?

The problem came from the references to schema.org.

<div itemscope="" itemtype="https://schema.org/Movie"> </div> <p> <h1 itemprop="name">Avatar</h1> </p> <p> <span>Director: <span itemprop="director">James Cameron</span> (born August 16, 1954)</span> </p> <p> <span itemprop="genre">Science fiction</span> </p> <p> <a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a> </p> <p></div> </p>

We diffed our markup against our competitors and the only difference was we’d referenced the HTTPS version of schema.org in our itemtype, which caused Bing to not support it.

C’mon, Bing.

3. Why were pages getting indexed with a no-index tag?

The answer for this was in this post. This was a case of breaking the head.

The developers had installed some ad-tech in the head and inserted an non-standard tag, i.e. not:

<title>

<style>

<base>

<link>

<meta>

<script>

<noscript>

This caused the head to end prematurely and the no-index tag was left in the body where it wasn’t read.

4. Why did any page on a website return a 302 about 20–50% of the time, but only for crawlers?

This took some time to figure out. The client had an old legacy website that has two servers, one for the blog and one for the rest of the site. This issue started occurring shortly after a migration of the blog from a subdomain (blog.client.com) to a subdirectory (client.com/blog/…).

At surface level everything was fine; if a user requested any individual page, it all looked good. A crawl of all the blog URLs to check they’d redirected was fine.

But we noticed a sharp increase of errors being flagged in Search Console, and during a routine site-wide crawl, many pages that were fine when checked manually were causing redirect loops.

We checked using Fetch and Render, but once again, the pages were fine. Eventually, it turned out that when a non-blog page was requested very quickly after a blog page (which, realistically, only a crawler is fast enough to achieve), the request for the non-blog page would be sent to the blog server.

These would then be caught by a long-forgotten redirect rule, which 302-redirected deleted blog posts (or other duff URLs) to the root. This, in turn, was caught by a blanket HTTP to HTTPS 301 redirect rule, which would be requested from the blog server again, perpetuating the loop.

For example, requesting https://www.client.com/blog/ followed quickly enough by https://www.client.com/category/ would result in:

302 to http://www.client.com - This was the rule that redirected deleted blog posts to the root

301 to https://www.client.com - This was the blanket HTTPS redirect

302 to http://www.client.com - The blog server doesn’t know about the HTTPS non-blog homepage and it redirects back to the HTTP version. Rinse and repeat.

This caused the periodic 302 errors and it meant we could work with their devs to fix the problem.

What are the best brainteasers you've had?

Let’s hear them, people. What problems have you run into? Let us know in the comments.

Also credit to @RobinLord8, @TomAnthonySEO, @THCapper, @samnemzer, and @sergeystefoglo_ for help with this piece.

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I would strongly recommend you hire a licensed and Insured Remodeling, or General Contractor to Remove Drywall for you.Remove Drywall – Pricing and Removal Cost Checklist● Get at least 3-5 estimates before hiring a Remodeling, or General Contractor estimates are typically free, unless it’s a small job. ● Expect Drywall removal prices to fluctuate between various Remodeling, or General Contractors – each and every company have different operating expenses and overhead. ● Try to get prices in late Fall, early winter – you should expect aggressive pricing discounts by waiting for a contractor’s down season. ● Try to budget and additional 7-15% more on top of what our calculator gives out I.e; difficult configurations, Mechanical area space, the additional complexity of your home will add to the Drywall removal costs. ● Remember, there are multiple styled homes in the U.S from: Contemporary, colonial, cape-cod style, ranch, bungalow, victorian, etc. So keep that in mind and try to budget a little more, before starting your Drywall removal project.FREQUENTLY ASKED QUESTIONSHow long will it take to complete the drywall?A typical basement install and finish with delivery of material will take 7-8 business days.Who supplies the materials?We prefer to supply the materials for the project.Does somebody need to be home?No, A simple hidden key or lock box works great.Do I need a dumpster?No, We can haul away all debris for you.Do I need to wash the dust of the walls before painting?No, A light sweep of the wall should remove the dust and a dry paintbrush in the corners is sufficient. The remaining dust will melt into the primer.Do you require a down payment?No, You are trusting us with your home so in return we trust you to pay us when we are finished.Are you licensed and insured?We are not required to be licensed however we are registered with the Department of Labor and Industry. We carry liability and workers compensation insurance.What tools and supplies will I need to tackle the repair work myself?You will need some or all of these tools: ● Drywall Saw ● Drill ● Electronic Stud Finder ● Flexible Knives ● Hacksaw ● Hammer ● Hand Sander ● Inside Corner Knife ● Ladder ● Level ● Pry Bar ● Sanding Sponge ● Screwdriver ● Tape Measure ● Utility Knife In addition, you should plan on purchasing fresh drywall for patching, drywall tape, drywall nails and screws, and joint compound. Spray-on elastic crack coating can be useful too.Can damaged drywall be recycled, once it's removed?Yes, it usually can. You may have to do some detective work to find a recycling transfer station in your area that will accept it, though, especially if it contains asbestos. However, moldy drywall cannot be recycled and should be handled with care. Wear rubber gloves, eye goggles, and a respirator during removal. Then dispose of it in well-sealed plastic bags.CALL FOR US: ● Drywall Removal Near McAllen TX ● How To Remove Drywall Ceiling ● Drywall Removal Tools ● Drywall Removal Cost ● How To Remove A Section Of Drywall ● How To Remove Drywall Without Damaging It ● How To Install Drywall ● How To Remove Drywall In Bathroom ● How To Replace Drywall McAllen TX ● Cost To Remove Drywall Ceiling ● Cost To Remove And Replace Drywall ● Cost To Install Drywall ● Interior Demolition Cost Calculator ● Cost To Install Drywall Ceiling ● Cost To Finish Drywall ● Interior Wall Demolition Cost ● Labor Cost To Hang And Finish Drywall McAllen TXBEST DRYWALL REMOVAL SERVICE IN MCALLEN TX RGV HAULING JUNK & MOVING REQUEST MORE INFORMATION. CONTACT US NOW!CONTACT US: RGV Hauling Junk & Moving CALL (956) 587-3410 JUNK REMOVAL CALL (956) 587 3484 HANDYMAN CALL (956) 587 3486 CLEANING CALL (956) 587 3487 MOVING Best Junk Removal Hauling Company in McAllen, TX Open Monday to Sunday Located in McAllen, TX 78541 Website: www.junkremovalmcallentx.org http://www.valleyjunkremoval.org/ http://www.rgvhouseholdservices.com/ SERVICE AREA: Alamo, TX | Combes, TX | Delmita, TX | Donna, TX | Edcouch, TX | Edinburg, TX | Elsa, TX | Garciasville, TX | Grulla, TX | Hargill, TX | Harlingen, TX | Hidalgo, TX | La Blanca, TX | La Feria, TX | La Joya, TX | La Villa, TX | Lasara, TX | Linn, TX | Los Ebanos, TX | Los Indios, TX | Lyford, TX | Mercedes, TX | Mission, TX | Penitas, TX | Pharr, TX | Progreso, TX | Raymondville, TX | Rio Grande City, TX | San Juan, TX | Santa Maria, TX | Santa Rosa, TX | Sullivan City, TX | Weslaco, TX Starr County | Hidalgo County | Willacy County | Cameron County | 78504 | 78539 | 78540 | 78541 | 78542 | 78501 | 78503| 78505 | 78557 | 88540 |78502 | 78504 | 78539 | 78572 #junk #moving #handyman #mcAllen #texas #cleaning

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Week 10 -  Gibbs Reflective Cycle

Description

Writing and recording my song has been a massive learning curve, I usually get a chord progression or riff I like and record it into my phone. If I get lyrics to it at the time I write down as much as comes out at the time then tend to leave it there, no thought of the context of the song or the audience etc. This time I came up with a riff during guitar practice which I noted on my first diary entry and I really liked the riff so I decided as I knew I would be working towards submitting a complete song for the formative/summative I would develop it into a complete song with lyrics, using the courses resources to expand on my knowledge of my discipline to develop guitar parts for the song, to also consider the audience it could be aimed at based on the sound and feel of the song so I could then write a full set of lyrics to it and work the song out from start to finish. I wanted to get more technical, adding layers to the chorus guitar parts and developing a bridge part that had more of a rock guitar sound. I also wanted to use my amp for the majority of the recording (I was initially unsure as to if I would use the Slate plugins as I liked the solo sound I got in the formative version) I decided to look into more miking techniques and dual miking the amps cap with 2 different styles of mic (dynamic and condenser) to capture a nice full sounding gain tone which in the end I was happy with. I recorded the songs and aimed for around -6db as I had in my head that this was a good recording input level, I watched a lot of tutorials before going into the mixing process to give myself a good base knowledge as shown in my research pdf, starting with the static mix once everything is recorded setting the levels and panning then moving through the mix track by track assessing the sound and tone and noting down what I thought could be altered and adjusted such as EQ on the snare sound to adjust the tone with some added compression to add more punch, softening the drum overhead track to take the harshness away from them also with the vocals some compression to smoothen out the vocals in the chorus parts. I EQ’d the bass to add more mid-range and cut some of the low end so it was less muddy and cut through the mix a little more while still sitting in the lower end. Strategically working through each individual track’s sound adding and taking things away with purpose was my main focus.

Feelings

I was feeling anxious about the process as I knew I wanted to make a big improvement on this version of the song in comparison to the formative version and I knew I had to work completely in line with my action plan in order to get it done with enough time for me to review it before submission. I knew that I had to create a bridge/middle 8 which would change the songs dynamic and feel completely to keep from the song being to much of the same and surprise the listener. I knew I wanted it to have a more rock feel to add sit with the other pop style elements as I feel this is my style and knew this is what it was missing. Once I created the piece musically, I knew I had to write lyrics for it again something I was anxious about however I thought best to record the music side then see what came out lyric wise which worked well. I really enjoyed creating the sound with different mic techniques for the chorus and bridge parts and adding a slightly more gainy sound for those parts also, this gave the song added punch and bite that I also wanted, the subtle chorus on the verse guitar parts I thought worked a treat adding a slight sparkle to the sound. Going into the mixing process was the most daunting although I had watched a lot of tutorial videos as much as it had informed me it had intimidated me to firstly how much of an impact this stage has and how crucial it is but also how complex it seems to be watching somebody do it. However, I had so much fun working through the song track by track and tweaking the tones where I though it needed adding and taking away where necessary. I thought to myself “treat it like tweaking an amp or pedal to find the right sound” once I simplified it a little in my head concept-wise I just had to watch some tutorials as I went a long of how to use certain features of Pro Tools. I found myself lost in the process spending a lot of time looping up parts of the track trying to get it to where I wanted it and then mastering the track to bring the volume up without losing the musical sound. Once the song was done I was unsure about the video editing process, what programme to use, how to piece multiple bits of video together showing all my contributions and then to match this up with the audio. After it was all recorded, I tried to load the different pieces of footage into a free video editing software which did not go to well as the video were jittery and the audio was sipping so matching up the video to audio was basically impossible, so I decided to invest in adobe premiere pro via the creative cloud as students get a big discount on the monthly instalments. This created another problem, learning how to use a more complex video editing software, so began the rabbit whole of premiere pro tutorials however after a few I was away and began to play around with some animation for the starting title and end credits.

 Evaluation

I thought the process went well, I worked to my action plan creating checklists for recording and mixing making sure I was keeping tight to them to leave myself a good amount of time to review the track over before submission so I could take a day out and go back at it with fresh ears and show it to a few others for feedback. I was happy with myself that I managed to get the recording and middle 8 created with words done quicker than I had thought and planned for, so it gave me a few days extra time for mixing/mastering. I surprised myself honestly, I thought I would really struggle but I was having a lot of fun throughout the whole process that I was excited to get started from waking up everyday and not wanting to stop at night. The whole process of piecing the song together then getting the drums back and adding them in and hearing it come together as a full song as if I were creating it with a band was great and so inspiring so much so I have been working on a couple of other songs in preparation for next term. I have learnt so much in such a short space of time I can not wait to see what my next recordings sound like on the back of this one. I think the song sound great in comparison to my formative version not just because it has full band arrangements but tonally however, I will look to re-record the song as my main error was the initially input levels were too high and this does not sit well when compression is involved so that was a massive learning curve. I sent the link to my song/performance video to a couple of friends who are also musicians for feedback regarding the musical arrangements and sound, also my friend’s girlfriend as she is a big music fan and I was thinking about my target audience which should we would be a part of so I wanted some feedback from someone who the song would generally be aimed at and all was positive, my friends thought the riff was really catchy and had the John Mayer vide I got from it and also loved the middle 8 as it was a refreshing rocky element which again I wanted and was so happy that they noticed. Also, one of them said the vocals were a little Ed Sheeran like (I was not at all going for this, but I’ll take it). My friend’s girlfriend said it would be something she would listen to daily and will be doing as she cannot get it out of her head which you could not really ask for more, this is also something my brother and my dad have said, I hear them humming or whistling it sometimes around the house and it gives me a really good feeling. Lastly, I delved into video editing, something just as daunting as using premiere pro was not easy initially but after a few tutorials I pieced the video together with the audio and even delved into some simple animation for the title and credits sections. Once I had played around with the masking for the title animation as I did not want to use a template, I wanted to create my own and the rolling end credits I tried something different a section of the guitar solo. The video is in black and white for the most part as I had to record in different rooms of the house and wanted to clean up the background a bit without using green screen techniques, I felt the black and white was simple and gave it an old tv feel. However, for the section of the solo I wanted to add a bit of colour and movement at the part where I slide down the neck so I added movement to the screen and an offset colour effect which is almost like the blue/red colour effect you would get from a stuttering VHS tape.

Analysis

I think I overlooked the recording aspect in favour of the mixing side of things initially, I thought I had the recording part down and was confident in my mic placement and tones however I did not take into account the input level as I set the input gain to as high as it could be without it clipping which in hindsight after some further research it seems -18db to -12db seems to be a sweet spot for input level to keep the sweetness of the sound and will be something I will be experimenting with moving forward before my next recordings as I found once the mix/mastering had be done the compression seemed to bring out some harsh tones in the chorus guitar parts, snare and lead guitar part. I will also be trying to relax more when I’m playing not worrying to much about how many takes I have to do and just having fun playing so that feeling comes out in the recording (I was so conscious about getting the lead guitar part right note for note that I picked to hard while playing) this is something that I come to notice a lot once the mix had been compressed. I will also be looking to purchase a better pop shield and portable vocal isolation booth, I feel the ‘T’s’ stick out too much in the mix (I have done all I can to take the harshness out of them) the pop shield I have is not very good and is a little small. Also, I want to isolate the vocals to prevent reflections from nearby walls as I work in small spaces mostly and this can be a problem, this will hopefully give me the truest vocal sound to work with when recording. Lastly, I want to look into video editing more to create performance videos for my songs that look clean and good quality and the after some investment into camera equipment potentially music videos as to add to my capabilities for my work portfolio, for use with my band and for my own personal satisfaction. I loved seeing it come to life in video and I also want to begin content creating via YouTube and Instagram in the future.

Conclusion

Moving forward I would set the input levels lower than I did initially as you can also turn the levels up in the mix, this will help to keep the tone and musicality of the instrument sounds when they are compressed when mixing/mastering. I would also make sure I am going into the recording stage with all parts of the song wrote so I do not have the pressure of writing while recording for the most part as I will always make adjustments where I feel they are necessary if they feel right when recording. I will be investing in some better equipment for recording, RODE NT-1a mic with Rode’s pop shield as mine does not cut it and a vocal isolation booth to capture the true vocal sound. Most importantly I will be learning to relax more and not take notice of the amount of takes I am doing as I am still very new to the whole process and it takes as long as it takes until it sounds right, I want the fun of creating my own music to come across in my playing and to capture that in the recording so when it comes to mixing and the end product I am completely happy with my work and what I have created. I have learnt so much about recording and mixing that it has inspired me to record and write more, I just want to create, capture, and release my music as much as possible moving forward. This course so far has been everything I could have ever wanted and needed, it had opened my mind to the possibility of me being a recording artist in whatever capacity that may be and has given me a passion I will continue to develop throughout my lifetime. Also, it has helped me prove to myself I am able to do it and given me the confidence to do so moving forward something I will be forever grateful for. I can know set up my equipment and get a song recorded, mixed and mastered to a point I will be happy with and if not I will know where I need to change it to make it something I will be proud to release to the world and then move on to performing live which will be the next step in my career when I have around 5 songs I can send to people and perform as a short set in local venues.

Action Plan

I would definitely create an action plan, recording/mixing checklist, again. This was something that helped keep me on track and gave me a clear path to follow and also eased my anxieties surrounding my progress as I was always aware as to where I was at. I will be researching further on recording and mixing so I can continue to develop my skills to get better sounding mixes and hopefully get good enough to add this to my future work portfolio as a private recording engineer. I want to develop my video filming/editing skills again to add to my future work portfolio, but I also want to create content for YouTube and Instagram for my band and my own personal channels, I enjoyed piecing my video together and adding the effects/animation bringing it all to life was great and I would also like to potentially do this for other people. I need to improve generally on the whole process, but I feel now I have a great base knowledge of recording music, video and mixing which I can develop on and progress for the next assignments and I am looking forward to it. One thing I have been inspired to do is write more and finish more songs, I have loads of riffs and chord progressions with either no words or some words so I will be going through the arsenal so finish them, something I have already done with 2 songs. I am going to continue to push myself to my limits as I think it brings out the best in me and I have surprised myself in how much I have accomplished in just a few months.

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Deciding on the Very best Moveable Desk Observed - Construction Instruments

The great thing about portable table saws is that you have the energy of a desk observed but the usefulness of a moveable development instrument that can be simply taken to any position-web-site. Electricity instrument fanatics really like this product or service since it can be very easily stored, it can be very affordable, and can be moved easily on wheels. Contractors truly feel the similar way about these transportable saws and recognize the blend of comfort and power. Electric power Whether you are an beginner power tool user or a expert builder, the 1st factor you want to consider about your future development tool is the energy guiding it.15amps is regular for a transportable table observed and something down below this should really be averted. It doesn't issue if you are only arranging on making use of this software for residence tune-ups due to the fact 15amps is the fantastic volume of power for any venture. Bigger amps are only necessary for reducing by way of more difficult products and earning more quickly cuts. Pace Next on the checklist is speed. The speedier your blade can slice the smoother and less difficult the slash will be. Anywhere from 3,800-four,800RPM is best for gentle as nicely as hefty duty jobs. You will recognize the larger velocity when it arrives to bigger assignments. Security Furthermore, basic safety equipment are getting to be much more and a lot more in the limelight and for excellent cause. This variety of heavy responsibility design device can be incredibly perilous if you are not common with how it works and basic safety functions these types of as anti-kickback, electric brakes, blade guards and LED lights to assist you keep safe throughout your do the job. If you loved this write-up and you would like to obtain extra information concerning https://toolaim.com/ kindly take a look at our site. Functions The incredibly last issues you may perhaps want to take into consideration are the "convenience" capabilities this sort of as the extremely preferred vacuum port. This aspect is exceptionally hassle-free but not one necessary to get the occupation done. Much more and much more of these handy characteristics are currently being added to electricity equipment right now and they can really make your position easier in the extended run. By contemplating the fundamentals of any portable desk noticed first you can make an knowledgeable selection. So, what are the greatest portable desk saws? As you can see, there are lots of different items to take into consideration prior to obtaining a transportable table noticed. Be straightforward about what your requires are, and this report can enable you pick out the right electricity resource for you. Now that you know what you will need, I have set collectively a listing of the leading moveable table saws. Right here is the website link: Moveable Desk Saws.

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SEO Ranking Factors

  SEO Ranking Factors in 2019

In this article, you're going to learn tips for ensuring that your website is set up for success and is optimized correctly for SEO. There are many moving parts when ensuring that your website is ranking for the keywords that are going to help to get your website on the first page of some of the largest SERPS including Google (The Largest) Yahoo Bing Ask Yandex

SEO is Constantly Updating

It's imperative to continue to monitor the changes that are happening with SEO. What may work in 2016 may get you a penalty in 2019. The same goes for what may be working in 2019 may not work in say 2020. Blackhat SEO Blackhat SEO has been around since the beginning. Blackhat SEO would consist of getting backlinks unnaturally fashion. Spamming blog comments is one-way blackhatters may try to acquire backlinks. Whitehat SEO Whitehat SEO would consist of naturally building backlinks. One way to build whitehat SEO would be to write good content and share your content with people that find value in your content. Encourage these people to share your content on social media, or share it on their blog.

Tools To Help To Monitor Google Ranking

There are so many tools to help you assist with constantly monitoring your SEO ranking factors. There are some good free tools and some paid tools that will monitor your website to ensure your website is set up correctly. #1 Majestic Majestic is our favorite tool to monitor backlinks, the trust factor and so much more. Majestic has a few separate plans that will run you a monthly fee but it is worth it. Majestic's ranking factors in our opinion are the most accurate and give you a very good insight. #2 Moz Moz offers Domain Authority and Page Authority of your domain. This is our 2nd favorite tool. Moz offers a free 30-day trial which I recommend you take advantage of. With Moz, you'll be able to run analytics of your domain. You'll be able to monitor spam backlinks, anchor links and so much more #3 SEMrush SEMrush is another great tool to help monitor a ton of factors to assist with your SEO ranking. It only takes a few minutes to set up and you can drill down to help with your domains SEO ranking.

Google's 100 SEO Ranking Factors

Domain Age Keyword Appears in Top Level Domain Keyword As First Word in Domain Domain registration length Domain History Exact Match Domain Exact Match Domain Public vs. Private WhoIs Penalized WhoIs Owner Country TLD extension Keyword in Title Tag Title Tag Starts with Keyword Keyword in Description Tag Keyword Appears in H1 Tag TF-IDF Content-Length Table of Contents Keyword Density Latent Semantic Indexing Keywords in Content LSI Keywords in Title and Description Tags Page Covers Topic In-Depth Page Loading Speed via HTML Page Loading Speed via Chrome Use of AMP Entity Match Google Hummingbird Duplicate Content Rel=Canonical Image Optimization Content Recency The magnitude of Content Updates Historical Page Updates Keyword Prominence Keyword in H2, H3 Tags Outbound Link Quality Outbound Link Theme Grammar and Spelling Syndicated Content Mobile-Friendly Update Mobile Usability Hidden Content on Mobile Helpful Supplementary Content Content Hidden Behind Tabs Number of Outbound Links Multimedia Number of Internal Links Pointing to Page Quality of Internal Links Pointing to Page Broken Links Reading Level: Affiliate Links HTML errors/W3C validation Domain Authority Page’s PageRank URL Length URL Path Human Editors Page Category WordPress Tags Keyword in URL URL String References and Sources Bullets and Numbered Lists The priority of Page in Sitemap Too Many Outbound Links Quantity of Other Keywords Page Ranks For Page Age User-Friendly Layout Parked Domains Useful Content Content Provides Value and Unique Insights Contact Us Page Domain Trust/TrustRank Site Architecture Site Updates Presence of Sitemap Site Uptime Server Location SSL Certificate Terms of Service and Privacy Page Duplicate Meta Information On-Site Breadcrumb Navigation Mobile Optimized YouTube Site Usability Use of Google Analytics and Google Search Console User reviews/Site reputation Linking Domain Age # of Linking Root Domains # of Links from Separate C-Class IPs # of Linking Pages Backlink Anchor Text Alt Tag (for Image Links) Links from .edu or .gov Domains Authority of Linking Page Authority of Linking Domain Links From Competitors Links from “Expected” Websites Links from Bad Neighborhoods Guest Posts Links From Ads

What is On-Page and Off-Page SEO

There are two different types of SEO and both types of SEO are important factors. Your website's SEO needs to be optimized for both on-page SEO and off-page SEO. It's important to make sure you build a routine for your website where you're monitoring both types of SEO. On-Page SEO When setting up your on-page SEO you need to pay attention to a few factors. The first thing that we recommend is finding a keyword that isn't too hard to rank for but still gets a nice amount of traffic. Our favorite tool is uber suggest. You can plug in a keyword and it will suggest keywords, give you rankings and more On-Page SEO Checklist The keyword is placed in H1 Tag The keyword is placed in H2, H3 Tag The keyword is placed in ALT Tags Content is at least 500++ words Fast to load Mobile optimized Not Copied content Brings value Off-Page SEO Off-Page SEO consists of powerful backlinks that are pointing to your website. Not just any domain, but relevant domains that use anchor text that is in your niche. You don't want a ton of spammed out backlinks pointing at your website. It's important to monitor your backlink profile. Anytime you see a spam backlink pointing at your website you should use the Google Disavow tool to tell Google to disavow that link. Another important factor is social shares. You want a lot of social activity. Off-Page SEO Checklist Powerful backlinks Good anchor text Guest post Clean spam backlinks with an SEO tool and Google Disavow

Social Media and SEO Ranking Factors

Social media is a very important SEO ranking factors. This shouldn't be taken lightly. We recommend having each of your social media pages fully optimized. Meaning you should write about your company. Add information about your website, add images about your website. Share your blog post or web pages with people in groups that find value about your content. We recommend having at least three Facebook Twitter LinkedIn Pinterest Instagram Tumblr YouTube

Local SEO Ranking Factors

Much like social media accounts, local SEO focuses on much of the same rules of over-optimizing local citations. What do we mean about over-optimizing? Well, your pages should have everything about your website listed on the citation. You're about us, contact us, pictures and your local address should all be on your page. I recommend pulling up your local competitor's yelp page and make sure your page has more content than them. Local Citations There are a few handy tools that are good for researching what the best local citations are for your website's niche. Our favorite is MOZ citations by category Yelp Google My Business Yellow Pages  

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ALT Datum specializes in Data Extraction, Data Visualization, Penetration Testing, Data Analytics, Website Development Design, SEO Services, and Lead Generation Services Let us help to grow your business through one of our programs. Call us today to learn how you can benefit from utilizing our services   Read the full article

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SEO Ranking Factors

SEO Ranking Factors in 2019

In this article, you're going to learn tips for ensuring that your website is set up for success and is optimized correctly for SEO. There are many moving parts when ensuring that your website is ranking for the keywords that are going to help to get your website on the first page of some of the largest SERPS including Google (The Largest) Yahoo Bing Ask Yandex

SEO is Constantly Updating

It's imperative to continue to monitor the changes that are happening with SEO. What may work in 2016 may get you a penalty in 2019. The same goes for what may be working in 2019 may not work in say 2020. Blackhat SEO Blackhat SEO has been around since the beginning. Blackhat SEO would consist of getting backlinks unnaturally fashion. Spamming blog comments is one-way blackhatters may try to acquire backlinks. Whitehat SEO Whitehat SEO would consist of naturally building backlinks. One way to build whitehat SEO would be to write good content and share your content with people that find value in your content. Encourage these people to share your content on social media, or share it on their blog.

Tools To Help To Monitor Google Ranking

There are so many tools to help you assist with constantly monitoring your SEO ranking factors. There are some good free tools and some paid tools that will monitor your website to ensure your website is set up correctly. #1 Majestic Majestic is our favorite tool to monitor backlinks, the trust factor and so much more. Majestic has a few separate plans that will run you a monthly fee but it is worth it. Majestic's ranking factors in our opinion are the most accurate and give you a very good insight. #2 Moz Moz offers Domain Authority and Page Authority of your domain. This is our 2nd favorite tool. Moz offers a free 30-day trial which I recommend you take advantage of. With Moz, you'll be able to run analytics of your domain. You'll be able to monitor spam backlinks, anchor links and so much more #3 SEMrush SEMrush is another great tool to help monitor a ton of factors to assist with your SEO ranking. It only takes a few minutes to set up and you can drill down to help with your domains SEO ranking.

Google's 100 SEO Ranking Factors

Domain Age Keyword Appears in Top Level Domain Keyword As First Word in Domain Domain registration length Domain History Exact Match Domain Exact Match Domain Public vs. Private WhoIs Penalized WhoIs Owner Country TLD extension Keyword in Title Tag Title Tag Starts with Keyword Keyword in Description Tag Keyword Appears in H1 Tag TF-IDF Content-Length Table of Contents Keyword Density Latent Semantic Indexing Keywords in Content LSI Keywords in Title and Description Tags Page Covers Topic In-Depth Page Loading Speed via HTML Page Loading Speed via Chrome Use of AMP Entity Match Google Hummingbird Duplicate Content Rel=Canonical Image Optimization Content Recency The magnitude of Content Updates Historical Page Updates Keyword Prominence Keyword in H2, H3 Tags Outbound Link Quality Outbound Link Theme Grammar and Spelling Syndicated Content Mobile-Friendly Update Mobile Usability Hidden Content on Mobile Helpful Supplementary Content Content Hidden Behind Tabs Number of Outbound Links Multimedia Number of Internal Links Pointing to Page Quality of Internal Links Pointing to Page Broken Links Reading Level: Affiliate Links HTML errors/W3C validation Domain Authority Page’s PageRank URL Length URL Path Human Editors Page Category WordPress Tags Keyword in URL URL String References and Sources Bullets and Numbered Lists The priority of Page in Sitemap Too Many Outbound Links Quantity of Other Keywords Page Ranks For Page Age User-Friendly Layout Parked Domains Useful Content Content Provides Value and Unique Insights Contact Us Page Domain Trust/TrustRank Site Architecture Site Updates Presence of Sitemap Site Uptime Server Location SSL Certificate Terms of Service and Privacy Page Duplicate Meta Information On-Site Breadcrumb Navigation Mobile Optimized YouTube Site Usability Use of Google Analytics and Google Search Console User reviews/Site reputation Linking Domain Age # of Linking Root Domains # of Links from Separate C-Class IPs # of Linking Pages Backlink Anchor Text Alt Tag (for Image Links) Links from .edu or .gov Domains Authority of Linking Page Authority of Linking Domain Links From Competitors Links from “Expected” Websites Links from Bad Neighborhoods Guest Posts Links From Ads

What is On-Page and Off-Page SEO

There are two different types of SEO and both types of SEO are important factors. Your website's SEO needs to be optimized for both on-page SEO and off-page SEO. It's important to make sure you build a routine for your website where you're monitoring both types of SEO. On-Page SEO When setting up your on-page SEO you need to pay attention to a few factors. The first thing that we recommend is finding a keyword that isn't too hard to rank for but still gets a nice amount of traffic. Our favorite tool is uber suggest. You can plug in a keyword and it will suggest keywords, give you rankings and more On-Page SEO Checklist The keyword is placed in H1 Tag The keyword is placed in H2, H3 Tag The keyword is placed in ALT Tags Content is at least 500++ words Fast to load Mobile optimized Not Copied content Brings value Off-Page SEO Off-Page SEO consists of powerful backlinks that are pointing to your website. Not just any domain, but relevant domains that use anchor text that is in your niche. You don't want a ton of spammed out backlinks pointing at your website. It's important to monitor your backlink profile. Anytime you see a spam backlink pointing at your website you should use the Google Disavow tool to tell Google to disavow that link. Another important factor is social shares. You want a lot of social activity. Off-Page SEO Checklist Powerful backlinks Good anchor text Guest post Clean spam backlinks with an SEO tool and Google Disavow

Social Media and SEO Ranking Factors

Social media is a very important SEO ranking factors. This shouldn't be taken lightly. We recommend having each of your social media pages fully optimized. Meaning you should write about your company. Add information about your website, add images about your website. Share your blog post or web pages with people in groups that find value about your content. We recommend having at least three Facebook Twitter LinkedIn Pinterest Instagram Tumblr YouTube

Local SEO Ranking Factors

Much like social media accounts, local SEO focuses on much of the same rules of over-optimizing local citations. What do we mean about over-optimizing? Well, your pages should have everything about your website listed on the citation. You're about us, contact us, pictures and your local address should all be on your page. I recommend pulling up your local competitor's yelp page and make sure your page has more content than them. Local Citations There are a few handy tools that are good for researching what the best local citations are for your website's niche. Our favorite is MOZ citations by category Yelp Google My Business Yellow Pages Read the full article

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Technical SEO Checklist – The Roadmap to a Complete Technical SEO Audit

While technical SEO is a topic that only some of us make use of rigorously, it is a part of everybody’s life. Well, which part of SEO is not technical if we were to look at it thoroughly?

  SEO issues, mistakes, tips and recommendations are all included in today’s technical checklist. We wanted to cover, in the most effective way possible, all the elements that are important for making your website user-friendly, efficient, visible in SERP, functional and easy to understand. Therefore, gather all the information you have on your site and let’s get better. 

    I. Website Loading Speed Time

Improve Server Response Time

Optimize & Reduce Image Size Without Affecting the Visual Appearance

Minimize the Render-Blocking Javascript and CSS

Limit the Number of Resources & HTTP Requests

Set a Browser Cache Policy

Reduce the Number of Redirects & Eliminate Redirect Loop

Avoid Loading Your Site With Too Much Stuff

  II. Website Functionality & Usability

Make Sure Your Website Is Mobile Friendly

Build Search Engine Friendly URLs

Use the Secure Protocol – HTTPs

Set Preferred Version

Set up Correctly the 301 Redirects After Site Migration

Make Sure Your Resources Are Crawlable

Test Your Robots.Txt File to Show Google the Right Content

Verify the Indexed Content

Review Your Sitemap to Avoid Being Outdated

Review Blocked Resources (Hashbang URLs) with Fetch as Google

Optimize Your Crawl Budget

Avoid Meta Refresh for Moving a Site

Use Redirect for Flash Site to the HTML Version

Use Hreflang for Language and Regional URLs

Make Sure Your Tracking Is Working Properly

  III. Content Optimization

Reidrect/Replace Broken Links & Resources

Audit Internal Links to Improve Your Chances to Rank Higher

Get Rid of Duplicate Content

Use Structured Data to Highlight Your Content

Keep a Reasonable Number of Links On-Page

Avoid Canonicalizing Blog Pages to the Root of the Blog

  IV. User-Friendlier Website

Set up Your AMP the Right Way – Mobile Friendlier

Add Breadcrumbs for a Better Navigation

Test On as Many Platforms and Devices as Possible

  I. Website Loading Speed Time

  On the web, time is of the essence. Websites all around the world load pretty slow, with an average of 19 seconds to load on a 3G mobile network. Testing has confirmed that around 50% of users abandon a website if it doesn’t load faster than 3 seconds, on average.

  If your website loads slowly, you can lose a lot of visitors.

  Disclaimer & Warning: Playing with PHP, servers, databases, compression, minification and other similar things can really mess up your website if you don’t know what you’re doing. Make sure you have a proper backup of the files and the database before you start playing with these options.

  When we talk about speed, there are a few things we need to consider for making your site efficient and easy to access for your users. A faster loading speed time means higher conversion and lower bounce rates. For that, we’ve selected some mandatory speed optimization suggestions. Using Google’s Speed Test, you can perform easy and short analyses of your website’s loading speed time.

The tool has improved over the years and now you can see helpful charts for large websites to understand how each website is performing. One example is the Page Load Distributions.

    The Page Load Distribution uses two user-centric performance metrics: first, contentful paint (FCP) and DOMContentLoaded (DCL). The contentful paint marks the first bit of content there is on the screen when the browser starts to render pixels. The DOMContentLoaded marks the moment when the DOM is ready and there are no stylesheets that are blocking JavaScript execution. These two metrics show exactly which percentage of the content loads faster and the one that needs improvement by looking at those pages with average and slow speed (if you follow the chart).

  Another example includes the speed and optimization indicators which show where each website is situated. In the picture showed below, we can see the FCP and DCP score. These two metrics use the data from the Chrome User Experience. It indicates the page’s median FCP (1.8s) and DCL (1.6s) ranks it in the middle third of all pages. That means this page has a low level of optimization because most of its resources are render-blocking. 

    1. Improve Server Response Time

  Server response time refers to the period of time it takes to load the HTML code to begin rendering the page from your server. Basicaly, when a you access a page, it sends a message to the server and the time it take to show you that information is considered to be the server response time.

  There are lots of reasons why a website has a slow response time. Google announces just some of them:

There are dozens of potential factors which may slow down the response of your server: slow application logic, slow database queries, slow routing, frameworks, libraries, resource CPU starvation, or memory starvation. Google Developers  

The server response time depends on how much time the Googlebot needs to access the data. Be it 1, 2 ,3 seconds or more, it will convert your visitor or not. Google says that you should keep the server response time under 200ms.

  There are 3 steps you need to follow to test and improve the server response time:

Firstly, you need to collect the data and inspect why the server response time is high.

Secondly, measure your server response time to identify and fix any future performance bottlenecks.

Lastly, monitor any regression.

  Many times, the reason why a website loads slow is the server itself. It’s very important to choose a high quality server from the beginning. Moving a site from a server to another might sound easy in theory, but it can be accompanied by a series of possible problems such as file size limits, wrong PHP versions and so on.

  Choosing the right server can be difficult because of pricing. If you’re a multinational corporation, you probably need dedicated servers, which are expensive. If you’re just starting out with a blog, shared hosting services will probably be enough, which are usually cheap.

  However, there are good shared hosting servers and bad dedicated ones and vice versa. Just don’t go after the cheapest or the most renowned. For example, Hostgator has excellent shared hosting services for the US, but not so excellent VPS ones.

  2. Optimize & Reduce Image Size Without Affecting the Visual Appearance

  If a website is loading really slow, one of the first things that come in mind are images. Why? Because they’re big. And we’re not talking in size on screen but in size on disk.

  Besides all the information an image has, as mentioned before, it also downloads lots of bytes on a page, making the server take more time than it should to load all the information. Instead, if we optimize the page, the server will perform faster because we removed the additional bytes and irrelevant data. The fewer the downloaded bytes by the browser, the faster a browser can download and render content on the screen.

  Since GIF, PNG, and JPEG are the most used types of extension for a picture, there are lots of solutions for compressing images.

  Source: www.cssscript.com

Here are a few tips and recommendations to optimize your images:

Use PageSpeed Insights;

Compress images automatically in bulk with dedicated tools (tinypng.com, compressor.io, optimizilla.com) and plugins (WP Smush, CW Image Optimizer, SEO Friendly Images) and so on;

Use GIF and PNG formats because they are lossless. PNG is the desired format. The best compression ratio with a better visual quality can be achieved by PNG formats;

Convert GIF to PNG if the image is not an animation;

Remove transparency if all of the pixels are opaque for GIF and PNG;

Reduce quality to 85% for JPEG formats; that way you reduce the file size and don’t visually affect the quality;

Use progressive format for images over 10k bytes;

Prefer vector formats because they are resolution and scale independent;

Remove unnecessary image metadata (camera information and settings);

Use the option to “Save for Web” from dedicated editing programs.

  Source: www.quora.com

  If you’re using WordPress, you can choose a simple solution, such as the Smush Image Compression Plugin.

  Update: As of 2019, Google PageSpeed Insights recommends using new format images such as JPEG2000 or WEBP. However, not all browsers and devices display these formats well yet, so regular image compression is still recommended, despite Google making efforts to push this.

  You can see which images are the biggest on your website with the Site Audit by CognitiveSEO. Simply head to the Images section, under Content. There you can see a list of images over 500kb (consider that for a photographer website, these images might be relatively small in size. However, it’s a good idea to display the full HD version under a sepparate download link).

  The only real issue with PageSpeed Insights is that you can only check one page at a time.

  We, here at CognitiveSEO, know that many of you want to check the PageSpeed Insights in bulk. So that’s why we’ve developed our tool to be able to bulk check the Page Speed Insights scores on multiple pages at the same time:

    However, note that if you have a very big website, this process might take a very long time. It’s better if you opt out of this process at first before the first analysis is done (so that you may have all the data and start fixing some of the issues) and start the PageSpeed process later. It can take up to 10 seconds per page, so if you have 60,000 pages it can take a week.

    3. Minimize the Render-Blocking Javascript and CSS & Structure HTML Accordingly

  When you perform a speed test with Google’s PageSpeed Insights, you will see this message: Eliminate render-blocking JavaScript and CSS in above-the-fold content in case you have some blocked resources that cause a delay in rendering your page. Besides pointing out the resources, the tool also offers some great technical SEO tips regarding:

Removing render-blocking JavaScript;

Optimizing CSS delivery.

  You can remove render-blocking JavaScript by following Google’s guidelines and avoid or minimize the use of blocking JavaScript using three methods: 

Inline JavaScript;

Make JavaScript Asynchronous;

Defer loading of JavaScript.

  If Google detects a page which delays the time to first render because it contains blocking external stylesheets, then you should optimize CSS delivery. In this case, you have two options:

For small external CSS resources, it is recommended to inline a small CSS file and help the browser to render the page;

For large CSS files, you have to use Prioritize Visible Content to reduce the size of the above-the-fold content, inline CSS necessary for rendering it and then defer loading the remaining style.

  PageSpeed shows which files need to be optimized through the minifying technique. When we talk about resources, we understand HTML, CSS, and JavaScript resources. Basically, the tool will indicate a list of HTML resources, CSS resources, and JavaScript resources, depending on the situation. Below you can see an example of such kind:

    For each kind of resources, you have individual options:

HTMLMinifier to minify HTML;

CSSNano and csso to minify CSS;

UglifyJS to minify JavaScript.

  Below you can see an example on how to minify your CSS:

Source: www.keycdn.com

  There are 3 processes that need to be followed in the minifying process, explained by Ilya Grigorik, Web performance engineer at Google:

Compress the data. After you eliminate the unnecessary resources, you need to compress the ones that the browser needs to download. The process consists in reducing the size of the data to help the website load the content faster.

Optimize the resources. Depending on what sort of information you want to provide on your site, make an inventory for your files and keep only the one that is relevant, to avoid keeping irrelevant data. After you decide which information is relevant to you, you’ll be able to see what kind of content-specific optimizations you’ll have to do.

Let’s take, for example, a photography website that needs to have pictures with a lot of information, such as camera settings, camera type, date, location, author and other information. That information is crucial for the particular website, while for another website it might be irrelevant.

Gzip compression is best used for text-based data. In the process, you are able to compress web pages and style sheets before sending them to the browser. It works wonders for CSS files and HTML because these types of resources have a lot of repeated text and white spaces. The nice part of Gzip is that it temporarily replaces the similar strings within a text file to make the overall file size smaller.

    For WordPress users there are simpler solutions:

 Autoptimize plugin to fix render blocking scripts and CSS. You need to install the plugin and afterward you can find it in Settings » Autoptimize to configure the settings. All you have to do is check the box for JavaScript and CSS, in our case, and click on Save Changes.

  Source: www.webid-online.com

  W3 Total Cache to fix render-blocking JavaScript. This is another tool provided for WordPress users and it requires a little more work. After you install it, you need to go to Performance » General Settings and look for the Minify section.

  Source: www.factoriadigital.com

  Check the enable box from the Minify option and then in Manual mode. In the end, click on Save all settings and add the scripts and CSS that you want to minify. After that, you’re set.

  However, don’t get tricked by Google. The truth is that PageSpeed Insights is just a guideline. For example, PageSpeed Insights shows Analytics and Tag Manager as being JS that blocks the loading of important content. Yet they force you to put it in the <head> section.

  You can follow this guide to better set up the W3 Total Cache Plugin.

  Never remove something that is essential for tracking or for your site’s functionality just to get 100% score on PageSpeed Insights or GT Metrix.

  4. Limit the Number of Resources & HTTP Requests

  One of the first actions that come to mind when we talk about website speed is reducing the number of resources. When a user enters your website, a call is made to the server to access the requested files. The larger those files are, the longer it will take to respond to the requested action.

  Rapid, multiple requests always slow down a server. It’s a combination of multiple factors that lead to this, but you can compare it to copying 1 large file on a hard disk against copying a very large number of small files. Usually, the small files take longer to copy because the disk needle has to keep moving. This is different with SSD technology where there are no needles but there’s still a lot more work to do to copy multiple files than to copy a single larger file.

  To check your HTTP requests, you can open an Icognito (to make sure you don’t have cached requests which won’t take place) Tab in Chrome, right click and hit Inspect (at the bottom). Then you need to find the network subtab and hit F5 to refresh the page. This will start monitoring the requests and at the end you’ll see the number of requests.

    There’s no general number, we can say that you should try to keep this number under 100. This really depends on the page. If it’s a HUGE page, then it can have more requests. Then again, it could be a good idea to paginate it.

  The best thing you can do is delete unnecessary resources (like sliders) and then minimize the overall download size by compressing the remaining resources.

  Another thing you can do is combine the CSS and JS files in a single file so that 1 single request is being made. Plugins such as Autoptimize and W3 Total Cache (both mentioned above) can do this. Through the combine option, the plugin basically takes all the CSS and JS files and merges them into a single file.

  This way, the browser will only have to make one request to the server for all those files instead of one request for each file.

  However, be careful! This option can usually break an entire site or make it display really messed up, so make sure you have a proper backup of the files and database before you start making any changes.

  5. Set a Browser Cache Policy

  The browser cache automatically saves resources in the visitor’s computer the first time they visit a new website. When users then enter the site a second time, those resources will help them get the desired information at a faster speed, if they return to that page. This way, the page load speed is improved for returning visitors.

  For visitors that want to return to a page or visit a new page that in a specific moment can’t be accessed, there’s the option to view the cached version directly from SERP.

    The best way to significantly improve the page speed load is to leverage the browser cache and set it according to your needs.

  Most of the Minification, Compression and Combination plugins are actually cache plugins, so they all have this function. You can use W3 Total Cache or any other caching plugin suits you best. However, a combination between W3 Total Cache’s caching and Autoptimize’s compression and combining is best.

  Using a cache will also make changes harder to spot. If you make a change to your website, open an Icognito tab to see the changes and go to the plugin settings from time to time to reset the cache.

  6. Reduce the Number of Redirects & Eliminate Redirect Loop 

  Redirects can save you from a lot of trouble regarding link equity/juice and broken pages, but it can also cause you lots of problems if you have tons of them. A large number of redirects will load your websites at a slower speed. The more redirects, the more time a user must spend to get on the landing page.

Plain and simple, WordPress redirects slow down your site. That’s why it’s worth taking the time to minimize the number of redirects visitors to your site experience. There are times that it’s appropriate to intentionally create and use redirection, but limit the use of redirection to necessary instances and make sure your visitors have the fastest experience possible when browsing your WordPress website. Jon Penland  Support Engineer at Kinsta /  @jonrichpen

  One other thing worth mentioning is that you need to have only one redirect for a page, otherwise you risk having a redirect loop. A redirect loop is a chain of redirects for the same page, which is misleading because the browser won’t know which page to show and will end up giving a pretty nasty error.

  Source: www.matrudev.com

  In case you have 404 pages, there are lots of ways to customize the page and give some guidelines to the users so you won’t lose them. Design a friendly page and send the user back to your homepage or to another relevant and related piece of content.

  For finding the broken pages for your website, you can use the Google Search Console by looking at Crawl » Crawl Errors, then click on Not found (if any).

    Site Explorer offers a similar feature, pointing out the link juice you are losing (the number of referring domains and links for each broken page).

    You can also use the new Technical SEO Site Audit Tool to analyze all your site’s redirects. After you set up the campaign and the tool finishes crawling and analyzing your site, simply head to Architecture > Redirects.

    7. Avoid Loading Your Site With Too Much Stuff

  Over time, sites tend to get clogged up with useless images, plugins and functions that are never used. Why?

  If you use WordPress, for example, you might test a lot of plugins and install them on your website, only to find out that you don’t really need them. Sure, you can disable them and eventually uninstall them but the problem with WordPress uninstalls is that they’re often dirty, leaving traces in your Database which can make it a little slower.

  Try not to get your site looking like this, it’s probably not the best UX.

  Another very common type of plugin that webmasters use are Sliders. Sliders used to be popular but recent testing has shown over and over again that they kill conversions.

  Not only that, but Sliders also usually load your site with a lot of things you don’t need. The first one is usually the Javascript file which tends to load on all pages (either in the footer or the head section of your HTML). However, the slider is most probably used only on the homepage.

  Also, if you have 6 slides on your homepage, with 6 big pretty images, your site can be 2 or 3 times slower because of the size in bytes of the images. Unfortunately, nobody is probably going to look past the second image, if it auto-slides, of course.

  A good workaround is having some sort of development environment where you can test 5-10 plugins until you find exactly what you need. Then, make a plan of implementation so that you know only the essentials you need to install on the live version.

  After that, you can reset the development version by deleting it and copying the updated live version to it. This way, the live version will not be clogged either and will resemble the live version more.

  II. Website Functionality & Usability

  After you make sure your website can load fast for your users, it’s time to see what you can do to improve your visibility in the search engines. There are very many aspects that go into this, but the following ones are a mixture between the most important ones and the most common mistakes that webmasters make.

  8. Make Sure Your Site Is Mobile Friendly

  There’s nothing much to say here. Since more than 50% of all the users worldwide are using their mobile devices to browse the internet, Google has prioritized mobile indexation. You should make sure that your website is optimized for mobile devices.

  This is usually meant in terms of design, but also in terms of speed and functionality. Generally, it’s preferred to have a responsive design rather than a fully separate mobile version, as the m.site.com subdomain requires extra steps to be implemented correctly using rel=alternate tag.

  You can ensure that your site is mobile friendly by testing it on Google’s Mobile Friendly Test Page.

      9. Build Search Engine Friendly URLs

  URLs are very important because it’s good not to change them. This means you have to get them right the first time. It’s useful for users and search engines to have URLs that are descriptive and contain keywords.

  However, many people often forget this and build websites with dynamic URLs that aren’t optimized at all. It’s not that Google doesn’t accept them. They can rank but, eventually, you’ll get to the point where you’ll have to merge to new ones to improve performance, UX and search engine visibility and it’s going to be a struggle.

  Changing page URLs very often results in issues with search engines. It’s always better if you get them good the first time.

  We’ve talked on this topic various times before because it is important to have easy-to-follow URLs. Avoid having query parameters in URL. You can’t keep track of that URL in Analytics, Search Console and so on. Not to mention it is difficult to do link building. You might lose linking opportunities because of your URLs appearance.

  Source blogspot.com

  If you’re a WordPress user, you have the option to personalize and set up your permalink structure. If you take a look at the next picture, you can see the options you have for your URL structure.

    Building friendly URLs is not so hard, you can follow the next 3 tips:

use dashes (-) instead or underscores (_);

make it shorter;

use the keyword (focus keyword).

  Building easy-to-read and focus-keyword-URLs you are thinking about your users and therefore focusing on user experience. David Farkas has the same vision on the matter:

If you focus on user experience, you’ll be building sustainable links – and building trust with users. To build a truly great link, you have to look at every aspect of the link from the user’s perspective. David Farkas Founder & CEO TheUpperRanks

  You can always check your ‘unfriendly’ URLs using the CognitiveSEO Site Audit. After you set up your campaign, you just have to go to Architecture > URLs.

    Then you’ll be able to see a list of your URLs that don’t contain any keywords. You can also identify other issues using this feature. For example, in the following screenshot, although the URLs are blurred  in order to protect the client’s identity, we’ve identified a hreflang problem. The titles and content for some secondary languages were generated in the main language when proper content in the secondary language was not provided.

    This means that the URLs were actually OK, just not descriptive due to the content being generated in the wrong language.

  10. Use the Secure Protocol – HTTPS

  On August 6, 2014, Google announced that HTTPS protocol is on their new ranking factors list and recommended to all the sites to move from HTTP to HTTPS.

  HTTPS (Hypertext Transfer Protocol Secure) encryptes the data and doesn’t allow it to be modified or corrupted during transfer, while protecting it against man-in-the-middle attacks. Besides, the improvement in data security has other benefits, such as:

  It helps your website have a boost in rankings, since it is a ranking factor.

It offers referrer details included under “Direct” traffic source in Google Analytics.

It assures the users that the website is safe to use and that the data provided is encrypted for avoiding hacking or data leaks.

  If you use the HTTPS, will see a lock before the URL in the navigation bar:

    In case your website doesn’t use the HTTPS protocol, you’ll see an information icon and if you click on it, a new message will alert you that the connection is not safe, therefore the website is not secure.

    While it is best to move from HTTP to HTTPS, it is crucial to find the best way to recover all your data after moving your website. For instance, lots of users complained they lost all of their shares after moving the website and the same thing happened to us.

  After we experienced the same issue, we’ve created a guideline on how to recover Facebook (and Google+) shares after an https migration that you could easily follow:

Find out how many Facebook shares you have at a URL;

Set both your HTTP and HTTPs social shares to zero;

Update rel=”canonical”;

Identify Facebook’s Crawler.

  Again, this issue is related to URLs so, every time you need to do mass redirects, issues can occur. It’s always a good idea to have your URLs well set up from the beginning. However, if you really need to migrate the site from HTTP to HTTPS, you can check out this HTTP to HTTPS migration guide.

  11. Set Your Preferred Version

  You also want to make sure that all your other versions are pointing to the correct, preferred version of your site. If people access one version they should automatically be redirected to the correct version.

  These are all the versions:

http://site.com

https://site.com

http://www.site.com

https://www.site.com

  So, if your preferred version is https://www.site.com, all other versions should 301 directly to that version. You can also test if this is alright in the SEO Audit Tool. Simply head to Indexability > Preferred Domain. Look for the Everything is OK message. If you can’t find it, then guess what: not everything is OK.

    12. Set up Correctly the 301 Redirects After Site Migration

  Site migration is a recommended operation in case the website is changed completely and the same domain won’t be used anymore. Setting up the 301 redirects can be applied in case you make a switchover from HTTP to HTTPS and want to preserve the link equity.

  In case of a site migration, it is crucial to set up correctly the redirects. To avoid losing lots of links and have broken pages on your site, it is best to follow a correct 301 redirection procedure. For that, you need to take into consideration the next recommendations. For the vast majority, we’ve already covered some of them in the previous steps:

Set up the 301 redirect code from the old URLs to the new URLs;

Avoid redirection loops;

Remove invalid characters in URLs;

Verify the preferred version of your new domain (www vs. non-www);

Submit a change of address in Search Console;

    Submit the new sitemap in Google; 

Check for broken links and resources.

    13. Make Sure Your Resources Are Crawlable

  Having non-crawlable resources is a critical search engine optimization technical issue. Crawling is the first step, right before indexing, which comes and puts your content in the user’s hands/eyes. Basically, Googlebot crawls the data and then sends it to the indexer which renders the page and after that, if you’re lucky, you’ll see that page ranking in SERP.

  www.slideshare.net/ryanspoon

  It is very important that the users see the same content that the Googlebot does.

  If your CSS files are closed from indexing, Google won’t be able to see the pages like a users does. The same situation applies to Javascript, if it isn’t crawlable. With JavaScript, it is a little bit more complicated, especially if your site is heavily built using AJAX. It is necessary to write codes for the server to send an accurate version of the site to Google.

  If you’re not blocking Googlebot from crawling your JavaScript or CSS files, Google will be able to render and understand your web pages like modern browsers.

  Google recommends using Fetch as Google to let Googlebot crawl your JavaScript.

  Source www.webnots.com

  Update: As of 2019, the Google Search Console has launched a new version which doesn’t have many of the features the old version had. Luckily, you can still access the old version if you need those features. However, they are likely to be completely removed at some point, who knows.

    14. Test Your Robots.Txt File to Show Google the Right Content

  Crawlability issues are usually related to the robots.txt file. Testing your robots.txt file helps Googlebot by telling it which pages to crawl and which not to crawl. By using this method, you give access to your data to Google.

  You can view your robots.txt file online if you search for http://domainname. com/robots.txt. Make sure the order of your files is right. It should look similar to what you can see in the following picture:

    Use the robots.txt Tester tool from Search Console to write or edit robots.txt files for your site. The tool is easy to use and shows you whether your robots.txt file blocks Google web crawlers from specific URLs. The ideal situation would be to have no errors:

    The errors appear when Google is unable to crawl the specific URL due to a robots.txt restriction. There are multiple reasons for that and Google names just some of them:

  For instance, your robots.txt file might prohibit the Googlebot entirely; it might prohibit access to the directory in which this URL is located; or it might prohibit access to the URL specifically. Google  

  The common issues that appear when Googlebot is blocked to access your website happen because:

There are DNS issues and Google can’t communicate with DNS server;

The firewall or DoS protection system is misconfigured ;

The Googlebot is intentionally blocked from reaching the website.

  After you’ve checked the issues and found out which are the blocked resources pointed in the Tester tool, you can test again and see if your website is ok.

  The site’s crawlability can be verified better on a larger scale using the CognitiveSEO Audit Tool. You simply have to go to Indexability > Indexable Pages and look for the Disallowed in Robots.txt links. Click on the red line and it will show you a list of URLs that have been disallowed.

    15. Verify the Indexed Content

  James Parsons, expert in content marketing and SEO, explains in an article on AudienceBloom the crucial significance of the indexing phase for a website.

Indexed pages are those that are scoured by Google search engines for possible new content or for information it already knows about. Having a web page indexed is a critical part of a website’s Internet search engine ranking and web page content value. James Parsons Blogger at JamesParsons.com

Search Console can provide lots of insightful information regarding the status of your indexed pages. The steps are simple, go to Google Index then to Index Status and you’ll be able to see a similar chart to the one shown below:

    The ideal situation would be that the number of indexed pages is the same as the total number of the pages within your website, except the ones you don’t want to be indexed. Verify if you’ve set up proper noindex tags. In case there is a big difference, review them and check for blocked resources. If that concluded with an OK message, then check if some of the pages weren’t crawled, therefore indexed.

  In case you didn’t see something that was out of the ordinary, test your robots.txt file and check your sitemap. For that check the following steps (9 and 10).

  You can also use the Site Audit tool to view the URLs that have been marked up with No-Index tag. They’re in the same section as the URLs blocked by Robots.txt (Indexability > Indexable Pages).

    16. Review Your Sitemap to Avoid Being Outdated

  An XML Sitemap explains to Google how your website is organized. An example you can see in the picture below:

  Source: statcounter.com

  Crawlers will read and understand how a website is structured in a more intelligible way. A good structure means better crawling. Use dynamic XML sitemaps for bigger sites. Don’t try to manually keep all in sync between robots.txt, meta robots, and the XML sitemaps.

  Search Console comes to rescue once again. In the Crawl section, you can find the Sitemap report, where you can add, manage and test your sitemap file.

  Up to this point, you have two options: test a new sitemap or test a previously added one. In the first case:

Add the Sitemap;

Enter the URL of the sitemap;

Click on Test sitemap and then refresh the page if needed;

When the test is completed, click Open Test Results to check for errors. Fix your errors;

After you fix your errors, click Submit Sitemap.

    In the second case, you can test an already submitted sitemap; click on Test and check the results.

    There are three things you need to do in the situation explained in the second situation.

Update the Sitemap when new content is added to your site or once in a while;

Clean it from time to time, eliminating outdated and bad content;

Keep it shorter so that your important pages get crawled more frequently or break the sitemap into smaller parts. A sitemap file can’t contain more than 50,000 URLs and must not be larger than 50 MB uncompressed.

  Using a sitemap doesn’t guarantee that all the items in your sitemap will be crawled and indexed, as Google processes rely on complex algorithms to schedule crawling. However, in most cases, your site will benefit from having a sitemap, and you’ll never be penalized for having one. Google  

    17. Review Blocked Resources (Hashbang URLs) with Fetch as Google

  Hashbang URLs (URLs that have the #! in them) can be checked and tested in Fetch as Google now. John Mueller acknowledged that Google has the ability to fetch & render hashbang URL’s via the Search Console.

  Google stopped supporting them on March 30, 2014, and that changed when it announced on October 14, 2015 that it deprecates their AJAX crawling system. At the moment hashbang URLs  can be tested.

  Below you can see two situations for the same website. In the first picture, you can see the list of resources before using the fetch and render feature with the hashbang URL and in the second one you can see the situation after the fetch and render action was performed.

  Source: www.tldrseo.com

  18. Optimize Your Crawl Budget

  The term “crawl budget” started to collect more value when Gary Illyes explained on January 16, 2017 how Google uses it.

  Crawl budget means how many resources are allocated for crawling by a server or how many pages are crawled by the search engines in a specific period of time. Google says that there is nothing to worry if the pages tend to be crawled every day. The issues appear on bigger sites. It is very important to optimize your crawl budget.

  Maria Cieślak, search engine optimization expert, explains in an article on DeepCrawl the importance of optimizing your crawl budget.

Google is crawling only a particular number of pages on your website, and may sort the URLs incorrectly (I mean differently than you wish). For example, the “About us” page (that doesn’t drive sales) can gain more hits than the category listings with the new products. Your aim is to present to Google the most relevant and fresh content. Maria Cieślak SEO Specialist at Elephate

  The crawl limit rate comes into discussion, which limits the maximum fetching rate for a given site.

  The actions recommended for optimizing the crawl budget are:

Check the soft 404s and fix them using a personalized message and a custom page;

Get rid of duplicate content to avoid wasting crawl budget;

Remove hacked pages;

Prevent indexation for low quality and spam content;

Keep your sitemap up to date;

Correct infinite space issues;

    19. Avoid Meta Refresh for Moving a Site

  Since we’ve talked about the redirection plan for migrating a site, it is best to understand why Google doesn’t recommend using meta refresh for moving a website. There are three ways to define redirects:

HTTP responses with a status code of 3xx;

HTML redirections using the <meta> element;

JavaScript redirections using the DOM.

  Aseem Kishore, owner of Help Desk Geek.com, explains why it is better not to use this meta refresh technique: 

Although not particularly dangerous, Meta Refreshes are often used by unscrupulous webpage programmers to draw you into a web page using one piece of content and then redirect you to another page with some other content. Referred to as a black hat technique, most of the major search engines are smart enough not to fall for this method of “cloaking” web content. Aseem Kishore Owner and Editor-in-Chief at Help Desk Geek.com

When possible, always try to use HTTP redirects, and don’t use a <meta> element. HTTP redirection is the preferred option, but sometimes the web developer doesn’t have control of the server or can’t control it. And they must use other methods. Although HTML redirection is one of them, Google strongly discourages web developers to use it.

  If a developer uses the HTTP redirects and forgets the HTML redirects, they aren’t identical anymore and might end up in an infinite loop, which leads to other problems.

  In case you want to move a site, Google guidelines recommend to follow the next steps:

Read and understand the basic knowledge of moving a website;

Prepare the new site and test it thoroughly;

Prepare a URL mapping from the current URLs;

Correctly configure the server to make the redirects to move the site;

Monitor the traffic for old and URLs.

  20. Use Redirect for Flash Site to the HTML Version

  Creating a flash site without a redirect to the HTML version is a big SEO mistake. Flash content might have an appealing look, but just like JavaScript and AJAX, it is difficult to render. The crawler needs all the help it can get to crawl the data and send it to the indexer. The Flash site must have a redirect to the HTML version.

  If you have a pretty site, what’s the point if Google can’t read it and show it the same way you’d want it to? Flash websites might tell a beautiful story, but it’s all for nothing if Google can’t render it. HTML is the answer! Build an HTML version with SWFObject 2.0. This tool helps you optimize flash content.

  21. Use Hreflang for Multi-Language Websites

  Hreflang tags are used for language and regional URLs. It is recommended to use the  rel=”alternate” hreflang=”x” attributes to serve the correct language or regional URL in Search results in the next situations:

  You keep the main content in a single language and use translate the template (navigation and footer). Best used for user-generated content.

You have small regional variations with similar content in a single language. For a website that uses the English language targeted to the US, GB, and Ireland.

You have a site content that is fully translated. For websites where you have multiple language versions of each page.

  Maile Ohye, former Developer Programs Tech Lead, explains how site owners can expand to new languages variations and keep the search engines friendly:  

    Based on these options, you can apply multiple hreflang tags to a single URL. Make sure, though, the provided hreflang is valid:

It doesn’t have missing confirmation links: If page A links to page B, page B must link back to page A.

It doesn’t have incorrect language codes: The language codes must use them in ISO 639-1 format and optionally the region must be in ISO 3166-1 Alpha 2 format.

  We’ve documented a complete guideline on the vital hreflang & multi-language website mistakes that most webmasters make, that we recommend you to follow.

  Also, you can use the Site Audit to quickly analyze and identify hreflang issues on your website. Simply head to Content > Hreflang/Languages to get a list of your implementation issues. In the following screenshot you can see that this site has a lot of missing confirmation links, which means that Language A Page points to the Language B Page but Language B Page doesn’t point back to Language A Page.

    22. Make Sure Your Tracking Is Working Properly

  Tracking your website is really important. Without tracking your results, you won’t be able to see any improvements.

  Tracking issues are common after migrations from HTTP to HTTPS or after minifying and combining JS files. They can break the tracking code resulting in a loss of data.

  You need to make sure that everything is working properly so that you can track the results of the improvements you’re making over time.

  III. Content Optimization

  Now that you’ve fixed the general issues that can create crawlability and indexability issues, you can focus more on specific issues regarding your content, such as broken pages, internal linking and so on.

  This is very important if you really want to surpass your competition, especially in highly competitive markets.

  23. Redirect/Replace Broken Links & Resources

  Sometimes the images from a webpage aren’t available, so a broken image is displayed in the client’s browser. It can happen to everybody. There are lots of reasons for that. And it is not a pretty situation. You know the saying: A picture is worth a thousand words and a missing picture with an ugly icon with a message will say something as well…

    A solution would be to add an error handler on the IMG tag: 

<img src="http://www.example.com/broken_url.jpg"onerror="this.src='path_to_default_image'" />

Some webmasters say that Chrome and Firefox recognize when images aren’t loaded and log it to the console, while others have other opinions.

  Sam Deering, web developer specialized in JavaScript & jQuery, offers some great steps to resolve these issues:

Firstly, search for some information on the current images on page;

Secondly, use AJAX to test if the image exists;

Then refresh image;

Fix broken images using AJAX;

Check the Non-AJAX function version.

In most browsers, the ALT tag is shown if the image is not found. This could be a problem if the image is small and the ALT tag is long as it seems the output width of the element is not forced by the length of the alt tag. Sam Deering Front-end Web Developer

  This is also the case with broken URLs. Although nothing weird will be displayed on the site, if the user clicks on a broken link, it will lead to a bad experience. You can view which resources are broken on your website by heading to the Architecture section in the Site Audit tool.

      24. Audit Internal Links to Improve Your Chances to Rank Higher

  Internal links are the connection between your pages and, due to them, you can build a strong website architecture by spreading link juice, or link equity, as others refer to it. 

  Creating connections between similar pieces of content creates the terminology of Silo content. This method presumes to create groups of topics and content based on keywords and it defines a hierarchy.

  Source: www.seoclarity.net

  There are a lot of advantages for building internal links because it:

opens the road to search engines spiders by making it accessible;

transfers link juice;

improves user navigation and offers extra information to the user;

organizes the pages based on the keyword used as an anchor text;

highlights the most important pages and transfers this information to the search engines;

organizes site architecture.

  The more relevant pages are combined with each other when crawled repeatedly, and as the crawling frequency rises, so does the overall rank in search engines.

Kasia Perzyńska Content Marketer Unamo

  When you audit internal links, there are four things that need to be checked:

Broken links;

Redirected links;

Click depth;

Orphan pages;

  You can easily do all of those using the CognitiveSEO Site Audit Tool under Architecture > Linking Structure.

      25. Get Rid of Duplicate Content

  When we talk about technical SEO, we also think of duplicate content, which is a serious problem. Be prepared and review your HTML Improvements from Search Console to remove the duplicates.

  Keep unique and relevant title tags, descriptions within your website by looking into the Search Console at Search Appearance » HTML Improvements.

    In Search Console, you can find a list of all the duplicate content leading you to the pages that need improvement. Remove or review each element and craft other titles and meta descriptions. Google loves fresh and unique content. Panda algorithm confirms it.

  Another option would be to apply the canonical tag to pages with duplicate content. The tag will show to the search engines which is the original source with your rel=canonical tag. Canonicalizing irrelevant URLs to avoid content duplication is a recommended practice.

  Jayson DeMers, Founder & CEO of AudienceBloom, considers that duplicate content can affect your website and discourage search engines to rank your website and it can also lead to bad user experience, as he says on Forbes.  

Just a few instances of duplicate content can trigger Google to rank your site lower in search results, leaving you unable to recover until those content duplication issues are addressed. Duplicate content can also interfere with your user experience, leaving your site visitors feeling that your site is more fluff than substance. Jayson DeMers  Founder & CEO of AudienceBloom

  The CognitiveSEO Site Audit Tool can not only easily identify Duplicate Content, but it also has a feature to identify near duplicate content, which are pages that are very similar in content but not quite the same.

    Fixing duplicate content issues is critical, especially for eCommerce websites where this practice/issue is common. The tool makes it very easy to fix.

    26. Use Structured Data to Highlight Your Content

  Structured data is the way to make Google understand your content and help the user choose and get directly on the page they are interested in through rich search results. If a website uses structured markup data, Google might display it in SERP as you can see in the following picture:

    Beside rich snippets, structured data can be used for:

Getting featured in the Knowledge graph;

Gaining beta releases and having advantages in AMP, Google News, etc.;

Helping Google offer results from your website based on contextual understanding;

  Source: www.link-assistant.com

  The language for structured data is schema.org. You can highlight your content using structured data. Schema.org helps webmasters mark up their pages in ways that can be understood by the major search engines.

  If you want to get in rich search results your site’s page must use one of three supported formats:

JSON-LD (recommended);

Microdata;

RDFa.

  After you highlight your content using structured data, it is recommended to test it using the Google Structured Data Testing Tool. Testing it will give you great directions to see if you set it right or if you didn’t comply with Google’s guidelines because you can get penalized for spammy structured markup.

  Google doesn’t guarantee the appearance of each content highlighted using structured data markup.

  27. Keep a Reasonable Number of Links On-Page

  People from the web community often associate pages with 100 links or more with “link farms”. Also, UX has a significant impact on the number of links on a single page. A piece of content abundant of links will distract the users and fail to offer them any piece of information because most of it is linked. You need to add links only where you think it is relevant and it can offer extra information or you need to specify the source.

  Patrick Sexton, Googlebot Whisperer, explains in an article on Varvy why it is important to keep a reasonable amount of links per page:

You may also wish to consider how well your webpage is linked to. If a webpage has many quality links pointing to it, that webpage can have many links (even more than 100) but it is important to remember the reasons why you shouldn’t have a huge amount of links on any given page. Patrick Sexton Googlebot Whisperer at Outspoken Media

In general, the more links on the page, the higher the need to keep that page more organized in order for the user to get the information they came for on that page. Also, be careful to search for natural ways to add links and don’t violate Google’s guidelines for building links. The same recommendation applies for internal links.

  28. Avoid Canonicalizing Blog Pages to the Root of the Blog

  John Mueller said in one Google Webmaster Hangout that Google’s doesn’t encourage canonicalizing blog subpages to the root of the blog as a preferred version. Subpages aren’t a true copy of the blog’s main page so doing that has no logic.

  You can listen to the whole conversion from minute 16:28:

    Even if Google sees the canonical tag, it will ignore it because it thinks it’s a webmaster’s mistake.  

  Setting up blog subpages with a canonical blog pointed to the blog’s main page isn’t a correct set up because those pages are not an equivalent, from Google’s point of view. John Mueller Webmaster Trends Analyst at Google

  Canonical links are often misunderstood and incorrectly implemented, so make sure you check all your URLs for bad canonical implementation. You can do this easily with the Technical SEO Audit tool by CognitiveSEO.

    Remember that it’s a good idea to always have a self-referencing canonical tag pointing to your page. This will ensure there are less duplicate content issues.

  IV. User-Friendlier Website

  Google cares about UX, so why wouldn’t you? Many experts think that UX is crucial in the future of SEO, especially with all the evolution of machine learning technology. David Freeman, Search Engine Land Columnist, has a strong opinion on the role of UX:

  Part of Google’s philosophy has always been focused on delivering the best user experience. With recent technological advances, Google and other search engines are now better placed than ever to deliver this vision. David Freeman Group Head of SEO at Treatwell & Search Engine Land Columnist

  29. Set up Your AMP the Right Way – Mobile Friendlier

  Google recommends using AMP (Accelerated Mobile Pages) to improve the UX, highly valued by the company. Since the Google AMP change will affect a lot of sites, it is best to understand the way it works and the right way to set it up/install it on different platforms: WordPress, Drupal, Joomla, Concrete5, OpenCart or generate custom AMP Implementation.

  On this topic, we created a guideline on how to implement AMP because it is a process which needs full understanding. Google AMP doesn’t directly affect SEO, but indirect factors that result from AMP can.

Historically, Google has acted as an index that points people away from Google to other websites. With its AMP search results, Google is amassing content on its own servers and keeping readers on Google. Klint Finley Content writer at Wired Business / @klintron

  AMP is pretty difficult to implement correctly. You can always run into issues. Miss one tag closing bracket and you risk your AMP version not displaying at all. You can test the format of all your site’s AMP pages quickly using the CognitiveSEO Tool.

  In the following example there are no AMP pages set up, but if you have any, you may want to take a look at the Incorrectly set up AMP Pages section to identify the problematic ones:

      30. Add Breadcrumbs for a Better Navigation

  Breadcrumbs, used by Hansel and Gretel to find their way back home, are implemented by websites with the same purpose, to lead the user through the website. They help the visitors understand where are they located on the website and give directions for an easier accessibility.

  Source: www.smashingmagazine.com

  Breadcrumbs can improve the user-experience and help search engines have a clear picture of the site structure. Fulfilling the need to a second navigation on the website, breadcrumbs shouldn’t replace the primary navigation though.

  Another advantage of them is that they reduce the number of actions and clicks a user must take on a page. Instead of going back and forth, they can easily use the link level/category to go where they want. A technique can be applied to big websites or e-commerce sites.

  W3Schools exemplifies how to add breadcrumbs in two steps.

Add HTML

<ul class="breadcrumb"> <li><a href="#">Home</a></li> <li><a href="#">Pictures</a></li> <li><a href="#">Summer 15</a></li> <li>Italy</li> </ul>

  Add CSS

/* Style the list */ ul.breadcrumb { padding: 10px 16px; list-style: none; background-color: #eee; } /* Display list items side by side */ ul.breadcrumb li { display: inline; font-size: 18px; } /* Add a slash symbol (/) before/behind each list item */ ul.breadcrumb li+li:before { padding: 8px; color: black; content: "/\00a0"; } /* Add a color to all links inside the list */ ul.breadcrumb li a { color: #0275d8; text-decoration: none; } /* Add a color on mouse-over */ ul.breadcrumb li a:hover { color: #01447e; text-decoration: underline; }

  If you want a simpler solution, you can use plugins for WordPress, such as Breadcrumb NavXT Plugin or Yoast SEO.

    Go to SEO in Dashboard, then click on Advanced and select Enable Breadcrumbs » Save changes. This method will apply the default setting for your breadcrumbs.

  31. Test On as Many Platforms and Devices as Possible

  People use different devices. If you want your users to have a good experience, you need to test on multiple devices. As many as you can!

  You can start with Chrome by right clicking and hitting Inspect. Then you can toggle the device toolbar and select the type of device you want to view your site on.

    You can also use 3rd party tools, such as ScreenFly.

  However, keep in mind that these tools only take the screen width into consideration. For example, if you don’t own an iOS device, you’ll never know that WEBM format videos don’t play on Safari Browser.

  You really need to test on different devices and browsers. Test on Windows, iOS, Linux, Safari, Firefox, Edge, Chrome, Opera and even the sad, old and forgotten Internet Explorer.

  If you don’t own an Android or an iPhone/iPad, go to a store if needed or find a friend. Whenever you can get your hands on a new device, take a minute or two to browse your website.

Conclusion

  Firstly, this SEO guide offers solutions and points out directions on how to make a website fast and decrease the loading time by following the recommendations on Google Speed Insights and Google developers’ guidelines.

  Secondly, we went through the functional elements of a website, by trying to check and resolve issues related to crawling errors, indexing status, using redirects and making a website accessible to Google. 

  Thirdly, we looked for improving and optimizing the content by resolving critical technical SEO issues. We discussed how to remove duplicate content, replace missing information and images, make a strong architecture website, highlighting our content and making it visible to Google.  

  Lastly, we pointed out two issues regarding the mobile-friendliness sites and navigational websites.

The post Technical SEO Checklist – The Roadmap to a Complete Technical SEO Audit appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Technical SEO Checklist – The Roadmap to a Complete Technical SEO Audit published first on http://nickpontemarketing.tumblr.com/

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SEO: Things You Didn't Know You Didn't Know

We listen to a lot about Search Motor Optimization or SEO these times. With more than 200 ranking factors in Google's search algorithm, SEO is right now a highly complex process. A SEARCH ENGINE OPTIMIZATION process may involve a website's coding and structure, content plus copywriting, site presentation, as properly as fixing other issues that will will prevent search engines through indexing your company website. Just since Google and other search motors are using personalization more frequently in order to get more accurate search outcomes for their users, user customization has become more prevalent within SEO. The particular need to learn about fresh entrants like Siri, Alexa, Fb, Linkedin, and specialist search motors (like, for example) will maintain SEOs on their toes with regard to years to come. It took me plenty associated with time to organize for it, in order to conduct the research and therefore forth. 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SEO within 2018 is the process associated with increasing organic traffic by producing content and optimizing webpages that will match what search engine customers are seeking. Now could be the good time to take the closer take a look with SEO marketing data because lookup is getting worse for just about all types of B2B and B2C businesses. 34. Applying SEO methods (like keyword optimization) to interpersonal media increases discoverability when customers search social platforms like Fb and YouTube. Then each time the term SEO appears on your web site, it's automatically turned into the link you specified. Dark hat SEO attempts to enhance rankings in ways that are usually disapproved of by search motors, or involve deception. Moreover, us SEOs considered AMP just another (often annoying) "added task" to the implementation checklist, and not because a signal from the actual intentions of Google: Mobile lookup is all search.

There are many keyword analysis tips that SEO experts make use of on a daily basis. In order to see in case your SEO efforts have already been paying off, you will need to compare visitors your web site over time. I am not exaggerating when I state that without keywords, there's simply no such thing as SEO. Visual Search is usually the next big SEO method of 2018, so be ready! Rank Watch is the toolset for SEO professionals that will provides Internet marketing tools regarding search engine optimization (SEO”) cultural media management (SMM) website optimisation, including research and analysis, hyperlink building, campaign management, automated monitoring of search engine performance, analytics and conversion tracking, and SEARCH ENGINE OPTIMIZATION reports. Here are six SEARCH ENGINE OPTIMIZATION trends you should be maintaining in mind when sprucing your own website in 2018. SEOs also pay even more attention to the formatting plus structure of content to ensure it is easier for Google to draw relevant information for featured clips. Voice research is taking SEO to fresh and exciting levels. After all of the particular above pointers, SEO is nevertheless all about your content plus links. Many small company owners (and marketing consultants) keep on to be using outdated SEARCH ENGINE OPTIMIZATION tactics. Off-page SEO very efficiently within promoting your company where cultural media, bookmarking sites, forums, blog page directory, Q&A, articles, videos, picture and infographic sharing, and record sharing play well. However, SEO - and search within general - is typically soloed into focusing on The Google” and not really considered regarding other tactics. 5. If the answer in order to item 4. is the reality that Google does penalise the particular site's rankings for repeating SEARCH ENGINE OPTIMIZATION heading mark-ups on the exact same page, then just one associated with two things can be the particular outcome - SEO heading mark-ups become almost redundant on long-scrolling pages OR Google changes the method of the repetition associated with the same mark-ups on these types of long-scrolling pages and treats areas as separate pages. You know essential it is in these days to write excellent content and optimize blog posts for SEO. The most essential aspect of SEO is that will you must have quality articles You should provide value in order to readers with your engaging content material. You post a great details, could you suggest me exactly how to improve website ranking with no doing any off page search engine optimization. Surprisingly more than enough, a lot of SEOs out there there do tend to take too lightly the power of Google Tendencies The tool has a individual "YouTube search" feature, which covers under the "Web search" choice. With each new season, exciting new trends emerge within SEO that are important in order to catch onto in order in order to stay ahead of the competition and make sure that your own content is the most appropriate. Link Exchange, Bookmarking of internet pages etc are good methods of improve your web web page ranking and thereby build SEARCH ENGINE OPTIMIZATION. This is usually where SEO tools show the magic by improving a web site to perform great web search ratings.

We aren't saying that will SEO page ranking is simply no longer relevant; it is nevertheless, but it's a little even more complicated. SEO helps us create websites that are more search-engine pleasant, and sites that deliver the much better user experience. 1. Whenever you publish an SEO-optimized video clip on YouTube, you improve your own visibility in Google as the whole. The importance associated with keywords in SEO has transformed a little bit. What is more essential to understand that SEO is currently changing so that as we all move towards the year 2018 only focusing on organic possibilities must not be your ultimate goal, rather using the evolution search engines right now there are multiple for you to increase your own site rankings. Many respondents furthermore anticipated User experience, user purpose, link building, knowledge graph plus social media to be 1 of the major trends in order to influence the SEO industry within 2018. The particular channel could be a number of different things: SEO, compensated search, email marketing, content marketing and advertising, etc. In 2018, SEO technique should consider how we eat visual content, and how research engines go beyond text in order to explore changing search habits. SEARCH ENGINE OPTIMIZATION trends evolve year-after-year which indicates you should keep up along with the pace to influence Search engines algorithm and stay up within rankings. Once you've found your keywords, use another SEMrush tool, the SEO Content Template, which is part of their Content Marketing Tool set, to work out the easiest method to improve your content. Intended for better SEO results it will be important to regularly update well-researched, fresh and quality content upon your site. fifty five Its difference from SEO will be most simply depicted as the particular difference between paid and past due priority ranking searching results. SEOQuake: A plugin for your own web browser, not WordPress, SEOQuake allows users to quickly plus seamlessly assess SEO attributes associated with any website without opening upward extra programs. Work the keyword expression into the SEO page name, content header, image, image altbier text, etc. Incorporating schema markup to a web site is one of the greatest practices in SEO which enables search engines to show appropriate information to the user. Along with this change happening at normal intervals, the major search motors optimization (SEO) trends are furthermore shifting. One region of focus for greater advertising and SEO performance in 2018 is the confluence of articles, influence, and social. These people are low-hanging fruit because you aren't already on the first web page, which means it must end up being fairly easy to rank increased with proper on-page SEO plus maybe even some link creating (more on that within the particular on-page SEO and link developing sections ). They are frustrating case studies which show that will video optimisation would be the particular prime concern to pace along with future SEO trends. Away from page SEO refers to methods that can be used in order to improve the position of the website in the search motor results page (SERPs). We have got gathered the most important web commerce SEO trends in 2018, therefore let us cut to the particular chase and begin elaborating upon them one by one.

Including NAP details, opening hours, related photos, and informative and useful content for your users in order to engage with is really the crucial first step in the local SEO strategy. SEO, whenever combined with social networking networking plus other marketing strategies, offer companies the best choice and the particular least cost to effectively achieve a diverse group of clients. Today, I'm heading to answer the super high-level question what is Seo (SEO)” as well as highlight a few of the most important greatest practices and pieces of SEARCH ENGINE OPTIMIZATION advice to help you obtain started. We stated earlier that social media will be not a direct SEO rank factor, so you're probably thinking why we're also mentioning it. Just before we get to the best Tools, let's start with the hot tip for search motor optimization this year - the purely white hat link developing tactic that is both inexpensive and provides an increased ROI compared to any other form of one way link, including guest blogger outreach. Well, I hope you haven’t got accustomed to this concept over the past two several weeks, because according to Christoph G. Cemper of LinkResearchTools, 301 diverts might actually harm your SEARCH ENGINE OPTIMIZATION by intervening in how webpages pass their topical relevance through anchor texts. Content advertising may be the cheapest and most efficient way to do SEO these types of days. It will be tough part for almost any SEO guy in order to implement the necessary steps within getting on search results trough voice. Thus, SEO is used simply by individuals and businesses to boost websites for search engine rating results based on either recognized or actual knowledge regarding the particular functions, directions, retrieved website information and instructions utilized by web search engine algorithms to figure out a website's website positioning for key phrases or keyword phrases. To optimize their tone of voice SEO strategy, business will require to begin thinking in conditions of how people speak plus interact with one another, instead than the way they communicate with the keyboard. Extended features allows an extensive SEO evaluation, including backlinks, more projects plus a lot more keywords. Because a result, people can't consider full advantage of SEO in order to improve the ranking of their own websites and content. Targeting trends such as the particular growth of ready-made responses, contextual advertising, voice search and nearby SEO, can often provide better results than an emphasis upon organic search. By carrying out thorough research, I came throughout with these 10 SEO styles that you might watch within 2018. When you stop plus take a look back from where search engine optimization (SEO) started, it's pretty incredible just how far it's come in yesteryear couple of years — actually the past few months. Rather, it is definitely better for people who observe their main profession as the writer but who require in order to have relevant SEO skills in order to provide their online content the particular best shot of being noticed by their target audiences. I heard of all these for the very first time, and I ‘ll certainly apply these off page search engine optimization techniques for my blog. Organic SEARCH ENGINE OPTIMIZATION: is the phrase used in order to describe an all natural positioning within the free listings associated with Google search results. Video marketing, infographics, link building were among the particular most talked SEO trends regarding quite a while now, nevertheless if you have limited your self with only those may not really earn you benefits that are usually to be offered by some other effective methods that you may not have known. Correctly, chosen SEO keywords assist people to find your web site via search engines. When it arrives to creating an SEO technique, website owners need to concentrate on question-centric long-tail keywords within natural language because they are usually close to user's conversational conversation. If you are searching for an SEO consultancy or even someone to manage all your own digital marketing or digital coaching, please e mail us to know just how we can help bring website visitors your website and enhance your own sales. Because hidden articles will probably be ignored by Google which usually will impact your overall SEARCH ENGINE OPTIMIZATION strategies of 2018.

In the event that you have a brick-and-mortar company, you can't neglect local SEARCH ENGINE OPTIMIZATION and listings if you would like to stay profitable. A current study from Toby Shotland & Dan Leibson associated with Local SEO Guide showed that will the strength and volume associated with local citations don't seem in order to matter much for local ranks. White hat SEO is definitely not just about following recommendations, but is about ensuring that will the content google search indexes plus subsequently ranks may be the same articles a user will see. In the event that you want to get even more traffic from SEO in 2018, I recommend creating and enhancing content specifically for YouTube. I actually have a strong belief that will content marketing and social media marketing each will be among the top SEO trends in 2018. In some rare cases, we all have found a customer in whose website is well-optimized (good articles, page titles, meta tags, intra-site linking, and so forth ) Actually, strike that - All of us have never found a client using a well-optimized website before participating an SEO firm. The particular biggest SEO change and pattern I see already happening within 2018 is Google's in purchase to a mobile-first index, therefore if a website is not really yet mobile-friendly and optimized regarding it, it's critical to prioritize this as it is right now fundamental because of its SEO success. On-page describes both the content plus HTML source code of the page that can be enhanced, as opposed to off-page SEARCH ENGINE OPTIMIZATION which describes links and some other external signals. But there are definitely articles of quality on this blog site, including this one: 10 Harmful Web site design Mistakes That Destroy SEO” When you have been doing SEO function for clients for any duration of time, some of these types of mistakes will provide you along with the willies. We are coping along with new algorithms designed to focus on traditional style SEO tactics plus that focus round the truism that will DOMAIN ‘REPUTATION' plus LOTS associated with PAGES plus SEO equals PLENTY of Keywords equals LOTS associated with Google traffic.

To get executive buy-in, SEOs need to talk a various language - a CMO is definitely not thinking about a checklist of rankings, they want in order to know the impact of SEARCH ENGINE OPTIMIZATION on performance. If a person want to get more SEARCH ENGINE OPTIMIZATION traffic in 2018, we suggest you create and optimize content material specifically for YouTube. Search Motor Optimization (SEO) refers to the particular process by which search motors crawl” content to see exactly how effective it will be in order to attract traffic. On-page SEO optimizes articles for a target keyword inside a single blog post. Link authority will SEO 2019 Slide be a major component of SEARCH ENGINE OPTIMIZATION, but purchasing links is banned by Google, Bing, and additional search engines. SEO Services - Research engines have become rigidly strict as well as the competitors is doing all it may to advance up. However, we grab the very best positions regarding you. SEO is the particular procedure for affecting the presence of a webpage by research engine results. Since such, the SEO's job nowadays is more than keywords plus inbound links. Regardless of the particular year, SEO goes where individuals go as they search plus find answers that apply in order to the entire world around them. This seemingly simple process offers spawned a world of advertising techniques and consultants whose major skill is advising businesses within the utilization of SEO to advertise their brand. Katia Myroniuk is the marketer and founder at Searcheva, the #1 SEO services firm for SaaS businesses. When working with local SEO, it is usually imperative to generate quality back links from other local businesses or even publications. Right now there are LOTS of voice lookups in the world of nearby SEO. HTML Sitemap is one of the little factor for SEO ranking. From SEO in order to PPC, content marketing and internet development, we'll dive into the particular latest predictions and provide a person some tangible suggestions to think about on-board in preparation for the particular new year.

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Advantages to Hiring the Best SEO

SEO and SEARCH ENGINE MARKETING are really two sides associated with the same coin, but these people contain very different actions plus relate to different facets of advertising. Incorporating SEO directly into your marketing strategy is today vital to the success associated with your website and business. This blog site is supposed to let a person understand the SEO trends 2018 and what to expect through the recent Google algorithm adjustments. There are also various SEARCH ENGINE OPTIMIZATION trends to follow that a person can consider in the approaching year, but you cannot disregard these one's leading SEO styles for 2018 which are described in this blog post. With regard SEO 2019 Slide to example, thinking about the keyword tea” or even marketing” might take a lengthy time for improving the rating for each on Google, nevertheless, using less searched terms such as home tea-maker” or SEO marketing and advertising for your business” can enhance your chances of raking full of Google. Changes in search algorithms plus in people's search habits plus the preferences of mobile more than desktop are changing the globe of SEO. SEARCH ENGINE OPTIMIZATION stands for Search Engine Search engine optimization. ” This is a substantial process of getting traffic in the free, organic, editorial and organic search results on search motors. Because Backlinko will be in the SEO niche, I am going to look for video clip keywords using searches like key word research tips”, how to construct backlinks” and SEO tutorial”. Don't try and do SEARCH ENGINE OPTIMIZATION simply for search engines. The Greatest SEO Tools of 2018 Lookup ranking is critical to the website's success. Therefore, mobile SEO may have its own trends, very own guidelines. Whenever you think about your concentrate keyword for a blog write-up, consider: Why are people keying in this phrase into Google, plus how can I answer the particular question for them in the way no one else may? ” That approach to content marketing will help you create gains in our next entrance in 2018's key SEO developments and techniques to follow. The SEO tendencies 2018 have to cover almost all this very well. White hat SEARCH ENGINE OPTIMIZATION includes all the SEO procedures we've talked about so much which take a long expression approach to site optimization plus focus on the user knowledge and exactly what people require. In 2018, the particular user experience could be the center associated with development and also the the key point for the SEARCH ENGINE OPTIMIZATION strategies. As the mobile-first index, page speed ranking element, along with other changes continue to move out this year, be guaranteed that SEO which focuses upon quality over short-term gains will be what can help you proceed up in the SERPs. Many SEO campaigns begin along with keywords - knowing what the particular audience within your niche is definitely searching for is really the powerful advantage. Authoritativeness is a important metric for SEO these times, and when you read that will Google rater's guide, it indicates a lot more than simply having lots and lots associated with backlinks. It will be the first SEO trend that will will make your site even more visible on search engine. SEO is performed on the understanding that web pages rank because of how related a webpage is to the search query and how several links point to that web page. Off-page SEO refers in order to the techniques that can end up being used to improve the placement of the website in the particular Search Engine Results Page (SERP). With a little little bit of trial and error nevertheless, you can most likely perform your SEO search engine marketing for free. Identifying your user bottom, and custom-tailoring everything about your own SEO campaign (from keyword analysis to Schema markup to content material creation) should help you arrive out on top. As with any kind of industry, it really is our own responsibility to stay aware associated with any emerging SEO trends therefore that we are able in order to incorporate them into our techniques and ensure we are offering our clients with creative, industry-leading strategies and business advice. So you certainly didn't require to worry about how your own site looked on a cellular device or how to obtain your site found with SEARCH ENGINE OPTIMIZATION (search engine optimization). If you want to include meta keywords for your Wp site posts and pages a person can enable it in the particular Yoast SEO plugin by subsequent the steps below. Filter the keywords within line with the search quantity and try to see in case you may get any content ideas through it. Let's imagine - you select a keyword Local SEO Trends”. It can be Local SEARCH ENGINE OPTIMIZATION Checklist, Local SEO tips plus tricks, Local SEO trends regarding 2018 and so forth. A person can then either use this particular article like a guest post or even publish it on your personal blog. "Search engine friendly" websites are webpages that have apparently had SEARCH ENGINE OPTIMIZATION techniques applied to them. Since Google arrived out with its Pigeon” revise, local SEO has gained substantial prominence forcing businesses and online marketers to pay attention to the local tangent. Lastly, a typical issue such as penalization simply by Google for spam links or even content duplication is a permanently issue for SEOs to prevent cautiously. The takeaway here is that will if you have LOTS associated with location pages serving ONE INDIVIDUAL business in a single place, then those are very most likely classed as some sort associated with doorway pages, and probably old-school SEO tips for these type associated with pages will see them categorised as lower-quality - or maybe -- spammy pages. But this will provide your whole website a particular SEARCH ENGINE OPTIMIZATION boost and, most importantly, the much better user experience with no harming brand and conversions. Social shares are usually a win no matter exactly how you cut it. SEO's discussion about shares and cultural links being direct ranking aspects. Avoid forget that SEO is regarding targeting real people, not just search engines. There are basically two main forms of search engine search engine optimization; these are the on-site SEARCH ENGINE OPTIMIZATION and the off-site SEO. Through this particular post I'll find all the particular SEO blogs in one location. Likewise, SEO tendencies like AMPs, long-form keywords, AI mobile optimization and more are usually equally effective in contributing in order to your company growth. Black hat SEO can obtain you towards the top associated with SERP in a short period, nevertheless, search engines will almost all probably penalize and ban the particular website sooner or later. So, it's about period you changed the way a person conceptualize that SEO strategies intended for mobile searches. Brian Dean stated that With out Keywords there is no this kind of thing as SEO”. The strategies in online marketing and advertising are as competitive or mainly because quickly evolving as search motor optimization (SEO). As the particular main foundation elements of SEARCH ENGINE OPTIMIZATION like keywords, metadata and optimised images will remain an essential part of an SEO technique, this will no longer end up being the main priority. one. Guest Posting - Link developing will be a huge SEARCH ENGINE OPTIMIZATION practice in 2018 and over and above, since it has been for very some time. Ultimately, success within SEO in 2018 and forwards is determined by creating amazing content plus which makes it as simple as possible for search motors to understand precisely what that will content is about. SEO is a marketing and advertising discipline focused on growing presence in organic (non-paid) search motor results. It will be helpful in case you share some on-page SEARCH ENGINE OPTIMIZATION tips and how to carry out a keyword research. Businesses regardless associated with their industrial sectors are searching out for SEO strategies which usually could enhance their visibility on the web. CTR is again 1 of the ranking factors within SEO. SEMRush - Another great device for SEO analysis, particularly exactly where it concerns business intelligence, SEMRush enables you to identify plus analyze the keywords that your own competitors are using. CTR is again one of the particular ranking factors in SEO. And indeed, social media marketing does help SEO Perfect now, in our opinion, Search engines cannot tell the difference in between sponsored content and organic articles. Site's speed is of the particular heart in search engines plus SEO trends 2018, whether this is in desktop or cellular. You write-up a great information, could a person suggest me how to enhance website ranking without doing any kind of off page seo. The primary stage of SEO is to end up being friendly both to users plus search engines like google. While looking at our own list of the best SEARCH ENGINE OPTIMIZATION companies, rest assured that the can all offer you these successful SEARCH ENGINE OPTIMIZATION strategies to assist you in order to rank highly in search motors, and also to increase sales. What exactly is usually useful to understand while we all proceed towards is 2018 will be that SEO is already transforming, and the ranking within the particular first organic spot is not really the best goal anymore. Nearby SEO specifically can help a person optimise your business for individuals searching from the nearby area. An experienced SEO know the particular technical details followed by the particular major search engines to list the WebPages. To smoothen out the software program user interface problem, the internet designing group and the SEO specialist function together to build the lookup engine friendly programs and program code that can be easily included into the customer's website. So, to maintain your own website's high ranking or in order to optimize a site from base to top ranks, ensure that will you know the new SEARCH ENGINE OPTIMIZATION trends and set them in to practice. Additional factors that will should be considered for regional SEO, but focusing on these types of three will go a lengthy way to not only raise your local ranking, but your trustworthiness and conversions too.

Here I'll show a person using the two main equipment within the Google Keyword Adviser that will land you an incredible list of keywords for your own SEO campaigns. Serpstat is an multiple digital growth hacking tool in order to help you optimize your SEARCH ENGINE OPTIMIZATION, PPC and content marketing promotions. SEO, or even search engine optimisation, is 1 of the most significant elements of running a successful web site. So, direct marketing and advertising of your website is a good indirect but one of the particular best SEO technique you may use to rank on the particular first page searching results. So how are a person able to make sure in order to stay on top of the particular SEO trends for 2018? The keywords and Linking SEARCH ENGINE OPTIMIZATION strategies will take the backcourt. The field of lookup engine optimization (SEO) is certainly ever-changing. A person are not completely wrong, yet the latest SEO Trends plus Techniques in 2018 is very complicated. With search motor optimization (SEO) applications, you are usually able to "optimize" your cyberspace position, which roundup provides exactly what you need to choose the particular right tool. You may also rate the particular work on an SEO organization from your position of your web site in the search result with regard to your keyword. Given that so much data has proven that mobile traffic has overtaken desktop previously year mobile turns into a bigger factor for SEARCH ENGINE OPTIMIZATION each day. There are a few factors that effect Domain Authority, but the important point here is that DA is really a significant Local SEO ranking factor. How will your business put into action SEO strategies in 2018? Views expressed here by Contributors are usually their own. The SEARCH ENGINE OPTIMIZATION trends for 2018 as properly as the years to arrive are not some detached principles you need to tackle individually. Simple, easy-to-read articles may help with voice lookup SEO. Canonical: This particular plug-in handles content syndication, which usually essentially allows other blogs in order to create your work (similar in order to franchising) without hurting your home page's SEO ranking—simply by adding the rel=canonical can get your brand name and content out on the particular internet in multiple outlets, making sure a better reach and bigger market without hurting your own research results. The team with MyTasker has modelled an infographic on SEO Techniques and Techniques which provides valuable insights that are usually essential for driving targeted visitors for your business website. You'll find this here Also well worth checking out out is Moz's Beginner's Manual To SEO, ” that you can discover here, and the SEO Achievement Pyramid from Small Business Lookup Marketing. So make sure a person pace with regular SEO craze to keep your ranking continuous. The world of search motor optimization is ever-evolving which outcomes in regular updates about the particular new SEO trends using the particular industry. Optimizing a page's content for featured information is definitely undoubtedly a good idea that will your SEO team should put into action to get quality traffic. Once you have got competitive data in hand, the particular next step is to strongly leverage proven SEO strategies for example content creation and link developing, to replicate and extend the particular success of market leaders. The overwhelming usage of mobile phones for searching plus shopping has compelled the SEARCH ENGINE OPTIMIZATION professionals to optimize mobile sites as well as the craze is fast picking up. You will find that there are several Local SEO ranking factors scattered through this ebook. The simplest way to understand how well your WordPress SEARCH ENGINE OPTIMIZATION is working over time is definitely to setup a free accounts with Google Analytics Ifย a person need some help follow this particular step by step integration guide One of the very initial things you should do is definitely link your Google Analytics accounts with your Google Search System account. They make make use of of the state-of-the-art content administration system and help you create good seo content for your own website which will help your own website appear on the best rank of the search motors and this has great effect on generating traffic to your own website which often results in company growth. The voice search will be getting vital for SEO. Google offers a free internet service called Google Search Gaming console which allows you to certainly analyse your website's data, plus provides you an indication displaying how you can optimise your own website in order to raise visibility and SEO. SEOs also pay more focus upon the formatting and structure associated with content to make it simpler for Google to pull related information for featured snippets. Creating and promoting linkable resources is an excellent way in order to improve your SEO through the particular acquisition of backlinks. In fact, the power of any kind of website is based on the particular DA. Domain Authority is SEOmozs calculated metric for how properly a given domain is most likely to rank in search outcomes. This SEO-optimized description helps tell Google plus YouTube what your video will be all about without being spammy. Backlinks are still extremely important when it comes to Wp SEO. One of the challenges search engines like Google and Bing have always tried to overcome is usually understanding which external links can be found solely for SEO purposes plus which links represent a real indication that the source articles is of value to the particular readers. In order to get executive buy-in, SEOs require to talk another language : a CMO is not really interested within a list of rankings, they will want to understand the influence of SEO on performance. Should you be going for regional SEO, try to obtain the server close to the location you attempt to rank intended for. He or she is the proud Founder and Chief Architect of cognitiveSEO, a good SEO Toolset focused on in-depth analysis of ranking signals. A write-up in states that will 85% of individuals prefer indigenous mobile apps to websites Function your brand prominently in the particular app name and be certain you have proper links in order to apps for better search ratings Also, you need to ensure that application optimization tops your list associated with SEO optimization. Plus because Google shows YouTube movies in their search results, your own video must be SEO helpful. Enter your competitor's URL straight into the SEMRush search bar and you will be provided with a listing of SEO keywords, with their own rankings and traffic.

Black head wear SEO is really a collection of unethical practices to enhance rankings of a website within the search engine results web page. Google and other major lookup engines take the SEO name and display it within the particular search engine result pages. Here's a listing of Best SEO Companies compiled by GoodFirms which will help your internet site rank better with regards to traffic plus visibility. Because the competition to get on best of search engines gets harder, the need to adapt in order to these shifts in SEO furthermore increases. The particular work we do as SEARCH ENGINE OPTIMIZATION professionals is more about enhancing our websites to provide the better experience for users, which usually subsequently the actual search motors want to reward us. As Search engines continues to refine its enigmatic search algorithm to deliver customers the most relevant results, SEARCH ENGINE OPTIMIZATION professionals and pundits across the particular globe have taken note associated with a growing number of SEARCH ENGINE OPTIMIZATION trends and strategies that are usually poised to be the potential future of SEO.

The SEARCH ENGINE OPTIMIZATION consultant will need to become vigilant about the changes in styles of keywords and key key phrases since these changes can become seasonal. You may have purchased some links previously, been upon the wrong end of the particular negative SEO attack or also have your content posted upon multiple sites and these hyperlinks can still impact you. Internal links are usually beneficial for SEO because these people help pass link equity in order to the page receiving the hyperlink. The particular blog is known as The particular Daily Egg, labeled the content material machine for Crazy Egg, the heatmap software that helps you imagine your visitors. ” Resources offered are promised to become hard-boiled. ” The most recent write-up is titled A Simple Guideline to Understanding and Creating the Website Conversion Funnel, ” important information for successful SEOs in order to know. This particular research solidified the importance associated with SEO and even more the particular important on being on web page one of a particular research engines results.

And as soon as you have a handle upon that, it's time to enhance your site for the fresh SEO trends that I defined in this guide. Videos can also increase customers time-on-page, making Video SEO the major consideration for 2018. By making use of SEO software, you are going to ultimate become able to tell what functions, what doesn't, and how a person can rank full of the SERP's (Search Engine Result Pages). The particular battle for users is accelerating, and companies should pay actually more focus on optimizing their particular visual content for SEO. Through incorporation of greatest SEO techniques, you can raise your online visibility greatly, which usually will rank you between the particular searches on first page, plus perhaps with the right strategies you can even outrank your own competitor. To assist your e-commerce website stay forward of your competitors, one requirements to make sure that their own website follows these top five SEO trends of 2018. Moreover, it is mentioned that the typing search will be over after a few a lot more years which is why this is important for you in order to select a whole another fixed of keywords when it arrives to SEO.

It gets better: when a person publish SEO-optimized YouTube videos, likely to own more Google real-estate. There utilized to be more black head wear SEO going on than generally there is today; when Google will be at its relative infancy, presently there were many possible tricks in order to affect Google ranking factors, simply no matter how good or poor the information of that web page was, or how relevant this was to the Google consumer. An excellent Internet Marketing SEO web page will greatly depend upon just how much (or little) to make use of a specific keyword will furthermore depend upon the entire size of your copy (or page). Getting backlinks and even more awareness to your site is usually excellent, but with no SEARCH ENGINE OPTIMIZATION optimized site, it is such as pouring water into a leaking bucket. SEARCH ENGINE OPTIMIZATION is an acronym for Research Engine Optimization. While even more traditional techniques will continue in order to be effective, the SEO developments and tactics mentioned in this particular post can significantly change the particular way we perform search motor optimization.

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Make SEO Work for You

SEO and SEARCH ENGINE MARKETING are really two sides associated with the same coin, but they will include very different actions plus relate to different facets of advertising. Incorporating SEO directly into your marketing strategy is today vital to the success associated with your website and business. This blog page is supposed to let a person understand the SEO trends 2018 and what to expect through the recent Google algorithm modifications. There are also various SEARCH ENGINE OPTIMIZATION trends to follow that a person can consider in the approaching year, but you cannot disregard these one's leading SEO tendencies for 2018 which are pointed out in this blog post. Intended SEO 2019 PDF for example, taking into consideration the keyword tea” or even marketing” might take a lengthy time for improving the position for each on Google, nevertheless, using less searched terms such as home tea-maker” or SEO marketing and advertising for your business” can enhance your chances of raking full of Google. Changes in search algorithms plus in people's search habits plus the preferences of mobile more than desktop are changing the planet of SEO. SEARCH ENGINE OPTIMIZATION stands for Search Engine Marketing. ” This is a substantial process of getting traffic from your free, organic, editorial and organic search results on search motors. Because Backlinko will be in the SEO niche, Now i'm going to look for video clip keywords using searches like key word research tips”, how to develop backlinks” and SEO tutorial”. Don't try and do SEARCH ENGINE OPTIMIZATION only for search engines. The Greatest SEO Tools of 2018 Research ranking is critical to the website's success. Therefore, mobile SEO will certainly have its own trends, personal guidelines. Whenever you think about your concentrate keyword for a blog article, consider: Why are people keying in this phrase into Google, plus how can I answer the particular question for them in the way no one else may? ” That approach to content marketing will help you create gains in our next admittance in 2018's key SEO tendencies and techniques to follow. The SEO tendencies 2018 have to cover just about all this very well. White hat SEARCH ENGINE OPTIMIZATION includes all the SEO methods we've talked about so much which take a long phrase approach to site optimization plus focus on the user knowledge and exactly what people require. In 2018, the particular user experience will be the center associated with development and also the the key point for the SEARCH ENGINE OPTIMIZATION strategies. As the mobile-first index, page speed ranking aspect, along with other changes continue to move out this year, be guaranteed that SEO which focuses upon quality over short-term gains is definitely what can help you shift up in the SERPs. Many SEO campaigns begin along with keywords - knowing what the particular audience within your niche is usually searching for is really the powerful advantage. Authoritativeness is a essential metric for SEO these times, and when you read that will Google rater's guide, it indicates a lot more than simply having lots and lots associated with backlinks. It is usually the first SEO trend that will will make your site even more visible on search engine. SEO is executed on the understanding that web pages rank because of how appropriate a webpage is to the search query and how numerous links point to that web page. The voice lookup is growing everyday, which might the key factor for your own SEO success in 2018 because online users are more fascinated in accessing the web through spoken command. We have simply no choice left other than switching the website into mobile-friendly web sites along with mobile-friendly SEO strategy to appeal to more users as well since grab and retain search motors attention. These key phrases and key phrases will after that be integrated into articles that will are relevant for your site simply by the SEO consultant. In 2018 there will become an even bigger concentrate upon machine learning and SEO through data. ” Of course, the particular amplification side of things can continue to integrate increasingly along with genuine public relations exercises rather of shallow-relationship link building, which usually will become increasingly easy in order to detect by search engines. The particular Yoast SEO plugin enables a person to write better content along with page and keyword analysis, instantly generate XML sitemaps, enable breadcrumbs, add social and schema markup, as well as a big number of other optimizations. Filter the keywords within line with the search quantity and try to see when you may get any content ideas through it. Parenthetically - you select a keyword Local SEO Trends”. It can be Local SEARCH ENGINE OPTIMIZATION Checklist, Local SEO tips plus tricks, Local SEO trends regarding 2018 and so forth. A person can then either use this particular article being a guest post or even publish it on your very own blog. "Search engine friendly" websites are web pages that have apparently had SEARCH ENGINE OPTIMIZATION techniques applied to them. Since Google emerged out with its Pigeon” revise, local SEO has gained substantial prominence forcing businesses and entrepreneurs to pay attention to the local tangent. Lastly, a typical issue such as penalization simply by Google for spam links or even content duplication is a permanently issue for SEOs to prevent cautiously. The takeaway here is that will if you have LOTS associated with location pages serving ONE INDIVIDUAL business in a single area, then those are very most likely classed as some sort associated with doorway pages, and probably old-school SEO processes for these type associated with pages will see them categorised as lower-quality - as well as -- spammy pages. But this will provide your whole website a specific SEARCH ENGINE OPTIMIZATION boost and, most importantly, the much better user experience with no harming brand and conversions. Social shares are usually a win no matter exactly how you cut it. SEO's argument about shares and interpersonal links being direct ranking aspects. No longer forget that SEO is regarding targeting real people, not just search engines. There are basically two main forms of search engine marketing; these are the on-site SEARCH ENGINE OPTIMIZATION and the off-site SEO. Through this particular post I'll find all the particular SEO blogs in one location. Likewise, SEO developments like AMPs, long-form keywords, AI mobile optimization and more are usually equally effective in contributing in order to your company growth. Black hat SEO can obtain you towards the top associated with SERP in a short period, nevertheless, search engines will nearly all probably penalize and ban the particular website sooner or later. So, it's about period you changed the way a person conceptualize that SEO strategies with regard to mobile searches. Brian Dean stated that With out Keywords there is no this kind of thing as SEO”. The strategies in online marketing and advertising are as competitive or simply because quickly evolving as search motor optimization (SEO). As the particular main foundation elements of SEARCH ENGINE OPTIMIZATION for example keywords, metadata and optimised images will remain an essential part of an SEO technique, this will no longer end up being the main priority. one. Guest Posting - Link developing will be a huge SEARCH ENGINE OPTIMIZATION practice in 2018 and over and above, because it has been for very some time. Ultimately, success within SEO in 2018 and forwards is determined by creating amazing content plus which makes it as simple as possible for search motors to understand precisely what that will content is about. SEO is a marketing and advertising discipline focused on growing presence in organic (non-paid) search motor results. It will be helpful in the event that you share some on-page SEARCH ENGINE OPTIMIZATION tips and how to execute a keyword research. Advanced on-page SEO depends on Word usage, content format and user satisfaction for achievement. On the web items Web 2. 0 websites are essential for Off-Page SEO? Their passion for search engine marketing and advertising led him to produce his personal SEO Toolset, trying to resolve the issues that he will be facing within the search motor optimization field. The number one trend of SEARCH ENGINE OPTIMIZATION in 2018 is focused upon mobile SEO. Generally there you will find all the particular details and SEO tricks associated with the most successful content marketing and advertising experts: what type of content are the most widely utilized in the niche of on the internet marketing, and exactly how lengthy posts should be to obtain a significant amount of back links, sharings and comments; expert get in touch with details, their mistakes, loading velocity, how to choose keywords with regard to the article, selecting the greatest headings possible as well because the secrets of on-page marketing these experts have used within their most popular posts. What exactly is usually useful to understand while we all proceed towards is 2018 is definitely that SEO is already transforming, and the ranking within the particular first organic spot is not really the best goal anymore. Nearby SEO specifically can help a person optimise your business for individuals searching from the nearby area. An experienced SEO know the particular technical details followed by the particular major search engines to list the WebPages. To smoothen out the software program user interface problem, the internet designing group and the SEO specialist function together to build the lookup engine friendly programs and program code that can be easily included into the customer's website. So, to maintain your own website's high ranking or in order to optimize a site from bottom level to top ranks, ensure that will you know the new SEARCH ENGINE OPTIMIZATION trends and set them directly into practice. Additional factors that will should be considered for nearby SEO, but focusing on these types of three will go a lengthy way to not only raise your local ranking, but your reliability and conversions too.

Here I'll show a person using the two main equipment within the Google Keyword Adviser that will land you an excellent list of keywords for your own SEO campaigns. Serpstat is an helpful digital growth hacking tool in order to help you optimize your SEARCH ENGINE OPTIMIZATION, PPC and content marketing promotions. SEO, or even search engine optimisation, is a single of the most significant aspects of running a successful web site. So, direct advertising of your website is a good indirect but one of the particular best SEO technique you may use to rank on the particular first page searching results. So how are a person able to make sure in order to stay on top of the particular SEO trends for 2018? The keywords and Linking SEARCH ENGINE OPTIMIZATION strategies will take the backcourt. The field of research engine optimization (SEO) is certainly ever-changing. A person are not completely wrong, yet the latest SEO Trends plus Techniques in 2018 is very complicated. With search motor optimization (SEO) applications, you are usually able to "optimize" your cyberspace position, which roundup provides exactly what you need to choose the particular right tool. You are able in order to build links from Digital Advertising or content marketing blogs as well, because these are (SEO, Electronic Marketing or Content marketing) carefully related topics. Whenever talking about those factors, I will focus on blog SEO — optimizing blog posts for related keywords. With the changing associated with yet another year, now is definitely one of the best periods to ponder the latest SEARCH ENGINE OPTIMIZATION trends. Last but not really least, we cannot mention the particular latest SEO trends without speaking about voice search. Keyword research is about finding those terms so you can use them properly in content optimization and SEO generally. When it comes in order to setting up an SEO technique, the rise of voice lookup brings out the need in order to focus on more long-tail research keywords and a natural vocabulary that matches the user's conversational firmness. They accomplish this simply by increasing their website rank via a method called SEO or even search engine optimization. And, simply no need to say that quantities of organizations provide training with regard to digital marketers and SEO content material writers but choosing the correct performing and recognized organization really need to be the focal stage rather than choosing the one particular that provides the digital advertising training at a cheaper cost and shorter period. Within accordance, over the years SEO's have spent large amounts of time building inbound links, and some have even tried manipulating this part of the search algorithms. While SEOs need to understand it's not really only about rankings, UX experts have to admit that consumer experience kicks in even prior to using the website. Beneath are the trends we are usually seeing and thoughts behind the reason why SEO will and really need to be more important to a person in 2018. 2018 (I believe) may be a large amount of catch upward on current SEO themes, along with the biggest trends” occurring close to voice queries to search outcomes. With search getting complicated day by day increasing numbers of people are usually adapting the schema markup within the SEO plans. Videos on your own blog can also increase your own Dwell-Time, which makes them the must-have for SEO this period. By making use of optimization strategies like the domain name name, keywords, The meta label, indexed pages, internal and exterior links, SEO can significantly assist your website search engine ratings for all pages. This new trend is definitely driving companies like Google, Msn, and Pinterest to invest within new ways to better realize the way we visually eat content which means your 2018 SEO strategy should act similarly and optimize your visual articles. You will get an chance to discover out about latest trends plus new methods SEO professionals are usually adopting to rank a internet site high in the search motors. There are usually LOTS of voice searches within the wonderful world of regional SEO. As Search engines tweaks its algorithms, tools, plus search engine policies, so will go the SEO industry. Whenever it comes to writing SEO-friendly text for Google, we have to optimize for user intent, not merely exactly what a user typed into Search engines. As the particular competition increases, more companies appear to acknowledge the potential associated with a successful visual search, whilst brands need to focus also more on optimizing their visible content for SEO purposes. Your website will by no means be affected if you market your website to obtain the high position in SERP's with White Head wear SEO techniques. It's SEARCH ENGINE OPTIMIZATION 101 but the number associated with times I see thin, key word stuffed and valueless garbage exhibits that it isn't necessarily becoming listened to. For the long time, links have already been the trust signal for research engines — one that SEOs spent the most time upon optimizing (and often manipulating). Grey head wear SEO is entirely centered upon improving search engine rankings. In the particular second URL that mentioned over, contains the keyword SEO”. As a result, when someone searches for that will keyword my post will become highlighted. So these are 10 ideas that will help make your own on-page SEO much better plus more likely to rank upon search engines. one. As search engines nowadays might be the most popular on-line tools among web surfers in order to look for specific information, the particular scope of SEO is very enormous. SEO will promptly include almost everything from content, link acquisition, UX and endpoint delivery like quick loading pages through AMP Search engines Accelerated Mobile Pages. If you decide to function with them, they can display you how to take your own SEO strategy well beyond key phrases and provide you a advertising campaign that is well-suited for that twenty first century. Instead, research through good online articles plus learn the ability of SEARCH ENGINE OPTIMIZATION or search engine optimization. Search engine optimization is all about quality articles and quality links. Apart from this particular, keywords, too, play an essential part in SEO. First, realize that schema markup is 1 of the most powerful, minimum used parts of SEO nowadays Schema are basically brief clips of data that can provide extra information to look users plus search engines.

SEO has been enjoying a significant role in position up your website, and this has been even misused simply by many to get the unnecessary content on top of the particular search engines. Considering simply how much effort it requires to have a quality SEARCH ENGINE OPTIMIZATION campaign, many people choose in order to outsource any part of this. To stay afloat with SEO in 2018, create sure that you're optimizing for your user, not the search motor. In this fast developing world, SEO techniques always maintain changes time to time plus the worst part is that will you simply might not actually know it. That's why a person always need to stay up-to-date with all the latest trends and strategies in SEO. From the particular basics of how search motors work and how they position the websites to the superior understanding of SEO tools plus techniques, a training course will certainly cover the entire spectrum associated with Online marketing skills. If RankBrain will turn out to be more and more influential within rankings, which is very probably, that means that SEO's can start optimizing more and a lot more for user experience instead associated with other factors.

It's important to keep an eye on the key SEO trends for 2018 from a marketers point of view. Above mentioned Most recent SEO trends for that upcoming 12 months, 2018 will be effective plus our company consists of the particular professional team who helps their particular client to grow its on the internet presence considering these SEO suggestions and tricks. In previous years, SEO suggestions involved only adding keywords regarding better ranking but in this particular current year, SEO is getting more complicated. If a person are in SEO for very some time, you definitely keep in mind the golden rule: don't overdo with redirects — they are usually a PageRank leak. Within the search industry, there are a number of SEO trends that manifested itself at the outset of this year and continue. Google did not impact web pages so much right after updates, quickly but they gather data all the time therefore they are testing their methods then it effects all web directories in seo. Latching on in order to SEO trends and techniques rapidly puts you at an advantage, so start now by optimising a few of your articles for voice search.

And as soon as you have a handle upon that, it's time to boost your site for the fresh SEO trends that I discussed in this guide. Videos can also increase customers time-on-page, making Video SEO the major consideration for 2018. By making use of SEO software, you are going to ultimate end up being able to tell what functions, what doesn't, and how a person can rank full of the SERP's (Search Engine Result Pages). The particular battle for users is accelerating, and companies should pay also more focus on optimizing their particular visual content for SEO. Through incorporation of greatest SEO techniques, you can raise your online visibility greatly, which usually will rank you between the particular searches on first page, plus perhaps with the right methods you can even outrank your own competitor. To assist your e-commerce website stay forward of your competitors, one requirements to make sure that their particular website follows these top five SEO trends of 2018. Moreover, it is mentioned that the typing search will likely be over after a few a lot more years which is why this is important for you in order to select a whole another established of keywords when it arrives to SEO.

It gets better: when a person publish SEO-optimized YouTube videos, likely to own more Google real-estate. There utilized to be more black head wear SEO going on than right now there is today; when Google will be at its relative infancy, presently there were many possible tricks in order to affect Google ranking factors, simply no matter how good or poor the information of that web page was, or how relevant this was to the Google consumer. An excellent Internet Marketing SEO web page will greatly depend upon exactly how much (or little) to make use of a specific keyword will furthermore depend upon the entire size of your copy (or page). Getting backlinks and even more awareness to your site is usually excellent, but with no SEARCH ENGINE OPTIMIZATION optimized site, it is such as pouring water into a leaking bucket. SEARCH ENGINE OPTIMIZATION is an acronym for Research Engine Optimization. While even more traditional techniques will continue in order to be effective, the SEO tendencies and tactics mentioned in this particular post can significantly change the particular way we perform search motor optimization.

[savetopnow]

2018-03-08 21 SEO now

SEO

Ahrefs Blog

Technical SEO Mastery: Lessons from the GOAT, Wikipedia

Here’s why you can’t blindly trust keyword search volume for traffic estimations

7 Timeless Internet Marketing Strategies That Work in 2018 (and Beyond)

How to Craft the Perfect SEO Title Tag (Our 4-Step Process)

12 Best Podcasts to Master SEO and Stay Tuned

ClickZ

6 takeaways from the ClickZ Blockchain Marketing Forum

Selecting the right Customer Data Platform

Interview: How KOMPAS is using AI to improve city exploration

New Blockchain MarTech Landscape shows 400% growth in 6 months

How brands are leveraging the cryptocurrency hype

Local SEO guide

Who Is Next In Local Listings Management?

A NodeJS Script for Accessing the Google Search Console API

Why SEOs Will Always Have Jobs…

Are Local Businesses Ready For GÖÖber?

2018 Tax Planning for SEO Agencies & Consultants

Moz

The Website Migration Guide: SEO Strategy, Process, & Checklist

Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue

The #1 Reason Paid Ads (On Search, Social, and Display) Fail - Whiteboard Friday

How to Diagnose SEO Traffic Drops: 11 Questions to Answer

Google's Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?

Reddit SEO

How can I collect all of my competitor's client's e-mail address?

what is the best way to find the clients competitors?

Is Directory submission spamming?

What is the best seo link building strategy of 2018?

Any point in starting to learn this as a 17 year old in the UK?

SEO Book Blog

Left is Right & Up is Down

Grist for the Machine

Virtual Real Estate

Rank Checker Update

DMOZ Shut Down

SEO by the Sea

Related Questions are Joined by ‘People Also Search For’ Refinements; Now Using a Question Graph

Google’s Mobile Location History

Does Google Use Latent Semantic Indexing?

Google Targeted Advertising, Part 1

Google Giving Less Weight to Reviews of Places You Stop Visiting?

Search Engine Journal

Google: How to Get New Content Indexed Fast by @martinibuster

Top 7 Ranking Signals: What REALLY Matters in 2018? by @annaleacrowe

Hreflang Implementation: The 8 Biggest Misconceptions

Which Project Management Tool Is Best for SEO? [POLL] by @A_Ninofranco

SEO Company Conductor Acquired by WeWork by @MattGSouthern

Search Engine Land

SearchCap: Google AMP render on idle, spidering & Google doodle

International Women’s Day Google doodle honoring females around the world arrives a day early

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

The ultimate guide to bot herding and spider wrangling

SearchCap: Bing JSON-LD, Google Search app & Gboard update

Search Engine Roundtable

Daily Search Forum Recap: March 7, 2018

Google: Moving Your Server To A New Country Generally Won't Set The Geotarget

Bing Now Supports JSON-LD For Schema

Google's Gary Illyes Says He Is No Longer Checking Twitter

Google Image Search Product Schema Shows New Product Filter

Search Engine Watch

The 2018 guide to B2B sales, Part 3: Using CRM data for lasting benefits

A forward-looking history of link building

Ranker: How to make a Google algorithm-proof website

How Progressive Web Apps could rule mobile ecommerce in 2018

ClickZ Buyers Guide | Bid management platform review: Acquisio

Searchmetrics Blog

Memo to the Modern Marketer: How to Conduct a Content Audit in Five Easy Steps

Pulse: Challenges and Takeaways from the Google AMP Conference

Unwrapping the Secrets of SEO: Hey Google, Siri and Alexa, Who’s the Smartest Speaker in the Land?

SEO World Rankings 2018 – The Top Global Domains and Big Winners

Memo to the Modern Marketer: How Long Does Content Marketing Take – And Why That’s The Wrong Question

Yoast

Let’s celebrate International Women’s Day!

The journey towards Yoast SEO 7.0

Which pages should I noindex or nofollow?

Yoast SEO 7.0: Making SEO easier for everyone

Yoast SEO: don’t just set it and forget it!

[cognegiacposts]

SEO Strategy: 7Essential Tips for 2020

1.Crawl your website

2.Conduct a Search Engine Optimization audit

3.Protect your website

4.E-A-T

5.Maximize for mobile

6.Optimize your pages

7.Maximize alt text as well as picture names

Crawl Your Website

If you want your website to be rated in search, your site should be indexed. To crawl means to see all of your site web pages that search engines have actually indexed. For an overview of these site web pages, you can use devices like Screaming Frog, Ahrefs or Moz.

Be sure to export the results right into an Excel or CSV documents after crawling your site. After that, focus on the LINK, web page title as well as page meta summary to much better enhance your webpages for Search Engine Optimization.

Conduct a SEO Audit

Since you already maximized your LINK, page title as well as page meta description, you currently have a theme that serves as a standard index of your web site. Acknowledge the current place of your existing web pages and also prepare your web pages to ensure that they're structured exactly how you would certainly like. Make sure to keep in mind whether the web page you're checking out is a homepage, part of your primary or additional navigation food selection, an inner web page, etc

Protect Your Website

73.9% of websites sites are hacked for SEO purposes. Protect your website to ensure that hackers can not access your websites and also clients are not pestered with arbitrary, irrelevant ads. Hackers will include links to random sites which will inevitably wreck your hard-work and also compromise your ranking on a SERP.

E-A-T

Google intends to be positive that the web links and sites they display on their SERPs have a high level of proficiency, authority as well as credibility, or E-A-T. Make sure that your website site stands for E-A-T and afterwards connect it to Google.

Develop your knowledge and interact it to Google by discovering what your target market is looking for and meeting (and also going beyond!) their demands. When it comes to developing your site's authoritativeness, web links from appropriate and also reliable web sites are a significant element.

References, whether current or on reliable sites in your space, are things to venture in the direction of. Last but not least, having favorable customer evaluations on areas like Yelp, Facebook, Google My Business and more will assist Google think your website is credible.

Enhance For Mobile

Did you recognize that over 51% of smart device customers have found a new firm or item while performing a search on their smart device? If your website isn't enhanced for mobile, you're putting on your own at a major drawback.

If you don't recognize exactly how well your website is enhanced, HubSpot's Site is a great device to examine your mobile responsiveness. And also to take points a step better, Google's AMP layout reduces load time and improves mobile search rank, additional maximizing the mobile experience for individuals.

Maximize Your Pages

When it involves your eCommerce website's product pages, location keywords with high search quantity right into not just H1 as well as H2s, yet likewise meta descriptions and body copy. This will certainly assist your internet site show up in SERPs for particular item searches. In addition, track what users are looking for straight on your internet site by making it possible for the Website Browse function in Google Analytics.

Optimize Alt Text and Image Names

Alt text defines an image on your website to visitors that are unable to see them, and it aids Google in recognizing the context of a photo. Use appropriate alt text for photos to aid online search engine recognize exactly how your image and material connect to each other.

When developing alt text, make sure to stay clear of utilizing dashboards. For instance, if you're web site has an image of waffles, acceptable alt message would be "waffles" or "waffles with strawberry and syrup." Unacceptable alt message would be "waffles.jpg" or "waffles-with-strawberries-and-syrup.".

Furthermore, photo data names are a tiny but additional element when it involves Search Engine Optimization position. If you're posting your personal pictures to your website, stay clear of the regular file names like "IMG2497.jpg" and rather, opt for something a lot more readable as well as easy to use.

Here is where dashes are acceptable. Conserve your waffle photo as something along the lines of "waffles-topped-with-strawberries" before uploading the picture to your website.

Final thought.

Optimizing your site for SEO can be a very useful choice in boosting your web site's exposure. We wish you aspire to enhance your calculated initiatives with these SEO ideas.

If you have additional inquiries or desire aid developing a SEO technique for your  website, reach out to us Cognegiac solution

Why is eCommerce Email Advertising Still Relevant?

Email advertising and marketing is much from dead. In fact, more than 74 trillion e-mails are sent yearly. Although engagement as well as open prices will vary, e-mail stays a crucial device to attract and also support customers.

According to Project Display, 72 percent of individuals prefer receiving branded material via e-mail. With a substantial possibility for development, brands require to deal with as well as boost their e-mail marketing strategies to reach their goals.

Building Your Email List

Growing an e-mail list is the initial step to a successful e-mail marketing approach. To do this, brand names need to attract customers to their websites as well as capture their email addresses.

Lead Capture

We know what you're thinking-- internet site pop ups are bothersome and out-of-date. Don't obtain us incorrect, we have actually had comparable ideas for many years. Nonetheless, modern lead capture devices are redefining just how brands can grow their e-mail lists in ways that aren't meddlesome.

We typically suggest Justuno as a lead capture tool for eCommerce services. Justuno is an eCommerce system that aids brand names conveniently build high-performing as well as aesthetically pleasing pop-ups. Successful pop-ups usually consist of:

Marketing copy

Imagery

Branding

CTA (Call to Action)

Value Proposition

In addition to enhancing your email get in touch with listing, pop-ups can additionally enhance visitor involvement and also web site conversion. We urge you to believe past a conventional e-newsletter sign-up kind and to get innovative. Try highlighting advantages, such as price cuts, promotions, downloadable content or special deals to encourage conversion.

Moving Your Checklist to An Email Advertising Device.

Every eCommerce system collects client information after purchase. This info can consist of item orders, expense, shipping addresses, contact number and, naturally, e-mail addresses. To maximize this information, services require to move client purchase data into an advertising and marketing automation tool, like HubSpot.

With some innovative development work, services can use the HubSpot eCommerce Bridge API to activate this performance. One more alternative is to make use of HubShop.ly, an automatic HubSpot eCommerce integration our group developed. This innovative tool utilizes client purchase information to activate abandoned cart workflows, update get in touch with properties and even more.

Understanding Your Contact List.

Before you can prosper with e-mail advertising and marketing, you must recognize your consumer needs. This starts by reviewing information like client demographics and also acquisition history.

We advise segmenting lists into comparable groups to produce personalized experiences for particular consumer demands. This method makes use of elements like demographics, on-line habits as well as interest patterns to produce as well as send out personalized e-mails to clients.

For instance, if a client has just ever bought ladies's clothing from your website, you'll want to display those kinds of products in your e-mails. Attracting the customer's interests can substantially raise conversion and also the amount of time invested in your site.

You can make use of a CRM like HubSpot with your eCommerce platform to accomplish this level of personalization. For more information, we suggest discovering our associated blog site that outlines HubSpot CRM attributes and also advantages.

Establishing a Tempo and Regularity.

Discovering the appropriate tempo for your company is extra complicated than it might appear. Email frequencies differ based on a firm's goals as well as demands. Unfortunately, we don't have an universal suggestion to share, yet we can offer some sound guidance on exactly how to determine what the most effective fit is for your organisation.

Beginning by recognizing your e-mail objectives before changing your cadence and ask yourself:.

Why am I sending out emails in the first place?

Am I trying to close deals, obtain online acquisitions or drive website readers to convert?

We urge you to determine the line in between being valuable as well as annoying. Over-sharing can lead to a drop in your open as well as click-through prices, along with an increase of lost customers.

Bear in mind that your customers go to different phases of interaction with your organisation. Depending upon their phase, each will call for a different kind of info and also communication. Hence, why segmenting can come in handy.

Maintain a close eye on your email advertising analytics to ensure your conversions, click-through rates, open prices or various other data factors are meeting your advertising goals. Likewise, bear in mind your consumer's comments and also feedbacks to your emails. If your e-mail marketing method is working (or otherwise functioning), they'll allow you recognize.

Picking the Right System.

With a lot of eCommerce email advertising tools on the marketplace, how do you select the appropriate one? Generally, we advise 2 modern technologies that are shown to do well: HubSpot as well as Klaviyo.

HubSpot.

HubSpot is among our favored marketing automation tools. This email advertising and marketing device allows online marketers to personalize as well as optimize emails without having to wait for IT or designers.

Services can use HubSpot to immediately send pertinent web content, attachments, links, CTAs and subject lines that will increase email open and also click-through prices. This device also consists of A/B screening to track what methods earn better engagement prices as well as sales.

Klaviyo.

Klaviyo additionally has lots of attributes to help enhance your eCommerce e-mail marketing strategy. Most significantly, it moves and also shops your call checklist. This tool also permits you to personalize e-mails with the drag-and-drop e-mail design, in addition to dressmaker messages by consisting of occasions, residential properties and also consumer characteristics.

You can additionally pull in item suggestions and make use of custom-made web feeds to insert vibrant content blocks. The internet site tracking tool uses visitor habits to sector your audience as well as target activated e-mails. Lastly, pre-built autoresponders (email flows) will aid you make more cash with less effort.

Types of Emails.

Initially, it is essential to consider the various  type of email methods organisations can make use of to get to subscribers. There are 3 primary eCommerce email categories:.

Abandoned carts

Promotions and offers

Blogs & other helpful content

1. Abandoned carts

There are lots of reasons why customers leave items in online shopping carts. Variables like affordable prices, absence of depend on as well as uncertainty concerning your store can easily cause failed to remember items.

No matter the factor, deserted carts will certainly occur no matter exactly how hard you attempt to prevent them. However, by making the effort to set up abandoned cart email process, you're offering your business a 2nd opportunity at recouping prospective shed sales.

These automated emails redirect customers back to their carts as well as motivate them to finish the acquisitions they left behind.

Make sure to include photos of the abandoned products in addition to web links that will easily reroute customers to their shopping carts. Over time, your shop will change its deserted cart workflow according to the range of the business and the quantity of profits being brought in.

2. Promotions as well as Offers.

Including discount rates and also promos in your email advertising and marketing strategy can aid recapture a prospective shed client's interest. However, we wish to anxiety that there are right and wrong ways to use them.

Before going price cut insane, assess whether your shop's profit margins can manage these offers. On the internet organisations with smaller margins ought to stay clear of heavily depending on discounts, as this can lower productivity.

Misusing price cuts can also draw in price-driven consumers that are conditioned to anticipate offers. This can lower the likelihood of them acquiring full-price things in the future.

When used properly, incorporating promotions as well as offers in your e-mails can help enhance customer acquisition and drive customer commitment.

For the very best outcomes, build custom-made advertising deals based on your service, clients and also goals. Attempt including these emails as one of the 3rd or fourth factors in your process as a last selling factor.

Generally, efficiently implementing periodic promos can motivate clients to convert as well as review your shop in time.

3. Blogs and Handy Content.

Blogs as well as material help clients build count on your company. Whether you send out a month-to-month e-newsletter, downloadable content or blogs, this web content aids support your checklist as well as reminds them that you aren't just below to offer them points. Rather, you're a resource below to help them resolve a problem.

For an included individual touch, you can send a welcome email to brand-new blog site clients. This is a terrific means to offer a quick intro to your business, in addition to a review of the blog site itself.

Enhancement & Optimization.

Continuously pursuing enhancement can establish you apart from various other companies. We suggest making use of screening tools to evaluate your email success and determine areas for optimization.

A/B Testing.

Your best option for collecting responses on your emails is to make use of the A/B testing design. Using this details, brand names can enhance content and user engagement, decrease bounce rates, boost conversion rates and also, every person's favored, rise revenue.

A/B testing allows you to compare 2 variations of emails. Sending out 2 variations of your email assists you comprehend what drives more opens up, clicks and also conversions. As an example, something as tiny as a subject line can play a bigger role in your email open-rates than you might believe.

Do not hesitate to take threats and keep in mind that if your results aren't statistically legitimate, you can choose a set fallback to send out. Finally, keep an open mind to feedback beyond your get in touch with checklist. Concepts for modification can originate from anywhere and also imaginative and ingenious thinking will certainly boost your business's success.

Time Zones.

Emails sent out at strange hrs commonly wind up being overlooked or in the trash. Marketing automation devices like HubSpot offer a very easy remedy to this trouble by permitting brands to send out emails based on recipient time zones.

Hubspot's Smart Send function also shows you the number of recipients remain in each time-zone, and as soon as you have actually set up your send schedule, it will instantly distribute at the set time in each corresponding time-zone.

For instance, if you intend to provide an email at 10 a.m. to multiple time-zones, the Smart Send out function will certainly send out the email whenever it is 10 a.m. in each area. Being consistent with your timing will certainly assist you increase interaction, conversions as well as brand name understanding.

[roypstickney]

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

It’s been a heck of a year, hasn’t it? And it’s not over yet.

Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again.

With that in mind, we’re revisiting the big lessons drawn from our most popular pieces on digital marketing and landing pages. For each, we’ll talk about how you can best apply these lessons in 2020 and beyond.

Lesson 1: Slow page speed is killing your conversions.

Unbounce predicted that 2019 would be “the year when the difference between fast and slow content becomes the difference between showing up in the search results (whether paid or organic) or disappearing completely.”

In January, we also published Think Fast: The 2019 Page Speed Report to shed some light on how slow loading times are impacting conversion rates.  

We wanted to know where improving page speed was falling in the marketers’ yearly priority lists—as well as what their customers experience (and how they behave) when a website is slow to load. 

This research stirred up all kinds of reasons why you definitely need to keep speed in mind when creating landing pages. For instance, Google says 53% of visitors will bounce after three seconds of waiting. But our check-in at the Call to Action Conference in late 2018 revealed that 85% of participants’ pages came in slower than 5 seconds at a 3G connection. (We’re not naming names, but some took more than 20 seconds.)

The survey results also revealed that consumers are pretty frank about the impact that slow ecomm sites can have on their willingness to buy:

Source: Think Fast: The 2019 Page Speed Report (Stats and Trends For Marketers)

What surprised us most, however, is that improving load times remains an overlooked way of optimizing the visitor experience. Very few marketers we surveyed identified it as a priority for the year, even though those who did have likely seen the benefits. 

What Marketers Can Do in 2020

The thing is, these page speed concerns aren’t going away.

The average time for a web page to load is actually slower at the end of 2019 than it was a year ago. Some marketers have resisted making big improvements to loading times in the hopes that technology will save them (“5G is coming any day now!”). But speed remains a competitive differentiator. 

Google hasn’t backed away from forcing the issue, either. They’ve always said that speed matters, but in November, they outlined plans to indicate when a site has been historically slow to load using badges in Chrome: “We think the web can do better and want to help users understand when a site may load slowly, while rewarding sites delivering fast experiences.”

Source: Google Chromium Blog

All of this adds up to a continued need to boost speed on your landing pages and website. To help, Unbounce’s Garrett Hughes put together a shortlist of page speed fixes (plus a downloadable checklist). And if you want to achieve blazing speeds on mobile devices, you’ll also want to investigate using Accelerated Mobile Pages (AMP) as well.

Marketers need to get faster and stay that way.

Let’s make speeding up a habit in 2020.

More Reading About Page Speed

Think Fast: The 2019 Page Speed Report (Stats and Trends For Marketers)

2019 Is the Year of Page Speed. Are You Ready?

7 Page Speed Stats Every Marketer Should Know

Increase Your Landing Page Speed (By Stealing Our Homework)

Your Shortcut to Lightning-Fast Speeds. AMP Landing Pages Come to Unbounce.

About Unbounce Speed Boost. We’ve made backend improvements to the landing page builder to ensure that, under the hood, every landing page you create is designed to follow Google’s best practices for performance. So you don’t have to think about it. You can read about these improvements here.

Lesson 2: A/B testing isn’t your only optimization option.

At Unbounce, we’ve been preaching the gospel of A/B testing for a very long time. (For as long as there’s been an Unbounce, as a matter of fact.)

Here’s a snippet from our very first website, ten years ago: “With built-in A/B testing as a standard feature, you can experiment with unlimited variants of your page until you achieve the optimal design.” 

In those days, we saw the promise of a “no-nerd approach to landing page construction” that included “a digital dashboard to rival the Starship Enterprise.” (No-nerd? Riiight.) 

Unbounce.com circa 2010

Today, A/B testing remains an incredible way of testing an informed hypothesis about your landing page. For many people, though, the number of visitors you need (and the time necessary) can put it too far out of reach. No wonder while 98% of marketers recognize testing has definite value for their business, 42% say it’s too difficult for them. 

But optimizing and A/B testing aren’t the same thing. And smaller teams and businesses that don’t get the critical mass of traffic to test efficiently should still make optimizing part of business as usual. 

What Marketers Can Do in 2020

Nobody would blame you for taking a one-and-done approach. If you find yourself in the camp of marketers who’ve struggled to A/B test in the past, the good news is that the times are a-changin’. New pathways to optimizing your landing pages are opening up as you read this.

In November, we made Smart Traffic available to Unbounce customers. Powered by machine learning, this tool dynamically sends each and every visitor to a page variant that’s right for them. Plus, while running A/B tests requires tons of traffic, Smart Traffic starts optimizing after as few as 50 visits.

It’s not only extremely rad, it’s also bone simple: build some variants, set a conversion goal, and turn it on. I encourage you to try it out for yourself.

Beyond Smart Traffic, it’s almost guaranteed that machine learning (from us, from elsewhere) will continue to reshape your marketing stack and enhance your marketing practice. In 2020, you can expect more options when it comes to optimization, personalization, and automation. 

The takeaway: adopting a growth mindset means making optimization an everyday practice. Thanks to new technologies, the barriers are beginning to topple—so keep an eye out for opportunities.

More Reading About Marketing AI

Marketers Need an Easier Way to Optimize Landing Pages

Match Each Visitor with the Landing Page Most Likely to Convert [Introducing Smart Traffic]

How Marketing AI Will Transform Your Lead Generation (and Conversion)

Lesson 3: We all need to raise our marketing IQ.

According to a recent paper published by 13 marketing scholars with the Harvard Business School, marketers see the most potential gains when machine learning technologies enhance human capability: “The brightest future,” they write, “is based on the synergy of what the machine can do well and what humans do well.”

Machine learning will free us from the grind, allowing us to do more of what humans do best. But this also means that it’s more pressure than ever to become the best darned human marketers we can be.

It’s time to raise our marketing IQ. That means moving beyond best practices, received wisdom, and going with your gut. It means making smarter, more informed decisions based on a highly developed skillset. And it means optimizing yourself as a marketer, not just your landing pages.

We think it’s incredibly important, which is why raising your marketing IQ was the theme of this year’s Call to Action Conference.

Over three days, we sought to bring marketers and industry leaders together to talk and sharpen our skills in six vital categories: design, copy, analytics, process, emotion, and strategy (which ties ’em all together).

Unbounce Co-Founder Oli Gardner summed up the benefits of high IQ marketing in a blog post earlier this year: “This is marketing that takes things to a new level, going past surface-level findings to understand the true value of your generated leads.”

Oli Gardner at CTA 2019

What Marketers Can Do About It in 2020

In 2020, BYOTL (be your own thought leader). Keep devouring blog posts and other content from the experts, sure, but look for those sources that challenge the status quo and go beyond the best practices. (If you’re looking for some blog recommendations, I think this list from The Search Agency is a pretty good place to start.)

Finally, if you weren’t able to join us at CTAConf in 2019, you can also get caught up on all 20 speakers, watch videos, and review slide decks on our recap site. This includes experts like Joanna Wiebe, Larry Kim, Ross Simmonds, Nadya Khoja, Jason Miller, and Andy Crestodina—as well as a few surprising perspectives on marketing today.

(Finally, binge-watching you can feel good about.)

More Reading About Marketing IQ

Call to Action 2019 Speaker Videos and Slides

The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong

Raise Your Marketing IQ at CTAConf 2019

Lesson 4: SaaS rebrands are a huge challenge.

This lesson became immediately apparent when people began to take notice of a single illustration trend that dominated SaaS branding in 2019.

As Unbounce’s Luke Bailey wrote in a post back in August, “Depending on who you ask, these drawings and animations are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird.”

Image courtesy of the Stubborn Free Illustrations Generator

It was the sheer ubiquity of these “little buddies” in 2019—especially given the time and thought that SaaS marketers put into standing out from the crowd—that’s particularly striking.

Jimmy Daly, Marketing Director at Animalz, first called out how common the style was becoming:

i genuinely respect all of these companies and use these tools but saas websites are perpetually homogenous. what gives?

— Jimmy Daly (@jimmy_daly) June 4, 2019

Like many of us, Daly doesn’t necessarily dislike this trend, but he isn’t sure how these illustrations were suddenly everywhere. In his words, what gives? Should SaaS brands even care about achieving originality? And if not, where should there focus lie?

These are some big questions, it turns out, and I’d recommend checking out Luke’s epic post for the details on his quest for answers. (There’s some interesting speculation in the comments too.)

What Marketers Can Do About It in 2020

Given the enormous pressure to carve out an identity that’s distinct from competitors, marketers might be tempted to try to avoid all influence from others in their space. Even if this were possible, though, it probably isn’t the best approach. Wildly different branding isn’t necessarily what your customers want from you. Instead, Luke advises taking a more thoughtful approach to your SaaS rebrand:

If you’re planning to launch a new version of your website in 2020, there’s nothing wrong with looking to other companies you admire for inspiration. But, at the same time, you’d be doing your own brand a disservice if you just try to straight-up swipe someone else’s style.

Luke Bailey, Unbounce Content Team

Luke says to consider your product, your place in the market, your target audience, and your brand personality before jumping on any design trend. Striving for some originality makes sense, sure. But matching your brand with your audience is more important.

Whether the cycle of SaaS rebrands in 2020 brings us more of these little buddies or something a little more out there (“What if our new website was, like, entirely turnip-based?”), it makes sense to keep your eyes on the prize: converting visitors into customers.

More Reading About SaaS Branding

Here’s How the Illustration Design Trend Caught Fire and Why Every SaaS Is Rebranding

[Brand Reveal] Celebrating You with a New Look

Get Ready for 2020…

The lessons you’ve learned from 2019 don’t stop being relevant at 11:59pm on December 31st. It turns out that the earth orbits the sun all the time, and we’re just marking the time.

So how will what you learned in 2019 transform how you do your job in 2020? What are your own marketing lessons going into the new year? What are your marketing resolutions? Now’s the time to start thinking…

We’d love to hear your answers in the comments below.