#Moyun Official | Explore Tumblr Posts and Blogs

xiaoquebanxiaoqueban · 4 years

Text

2020 China Construction Expo Guangzhou Fadio creates exclusive here IP for stainless steel kitchen cabinet

Shen Zhengwen, executive director and marketing general manager of Fadio stainless steel art kitchen cabinet

surrounded by the exhibition halls of many customized brands, here</a> the "concise" exhibition hall of Fadio stainless steel art kitchen cabinet (hereinafter referred to as "Fadio") is particularly conspicuous. A hegemonic declaration of "spend 500000 yuan to make an advertisement" attracted frequent attention of the exhibitors. In this exhibition, Fadio changed the style of the past, broke the Convention, and redefined the event of "exhibition". In the large exhibition hall with an area of 517 square meters, there were no exhibits, only a huge billboard stood beside the exhibition hall, saying: ten million yuan was spent in the exhibition hall of the headquarters. Here we spend 500000 to make an advertisement to invite you to have a tea in the exhibition hall of the headquarters! Fortune C, 4pm, waiting for you!

The "domineering" advertisement of Fadio stainless steel kitchen cabinet is impressive! >Modern Modular Kitchen Cabinet</a> In addition, as the first enterprise to use this method to promote the brand, Fadio is really out of the circle! Whenever China Construction Expo 2020 (Guangzhou) is mentioned, Fadio's "domineering" advertisement will be mentioned. Virtually, Fadio's brand influence will be further expanded!

In this exhibition, Fadio takes "national charm as the road · master design" as the theme, focusing on "new domestic products" and "master Liang's works". General manager Shen introduced that the "co branded works of master Liang Jinghua of Fadio X" is the highlight of this exhibition. All exhibitors are welcome to experience the uniqueness of products in the exhibition hall of Fadio headquarters.

The exhibition hall of Fadio stainless steel kitchen cabinet

president Shen said thatWith the global spread of the epidemic, China's international influence is unprecedentedly strong. The tide, style and goods of the country have become an irreversible trend. As an excellent brand of new domestic products, fadeo promotes the spirit of new domestic products and firmly builds a national trust brand. It is the general trend, as well as the mission and responsibility.

It is Fadio's vision to let the stainless steel kitchen cabinet go into every family and create a happier and better Chinese home for the people. It is also the original intention of Fadio and Wu Xiaobo to promote the "new domestic products movement". Through the big IP of new domestic products, create the exclusive IP of stainless steel kitchen cabinets, let Chinese stainless steel kitchen cabinets go to the world, and let the national tide lead the international household trend!

At the same time, Fadio has developed a series of new Chinese style products -- Moyun and bona. From the concept to the product, Fadio has carried out the "new national product movement" and put the concept of "Chinese people using national kitchen" into practice.

"Ink rhyme" is mainly composed of colorless (black and white gray) and natural color (log color). It integrates the artistic conception of Hui style architecture with ink, which is elegant and indifferent, and reflects the Chinese implicit and restrained national character. Large area of white door panel, only decorated with black stripes, simple and pure to the extreme. "Moyun" is based on 304 stainless steel. The solid material can ensure that the kitchen cabinet will remain bright for a long time in the erosion of water vapor and oil fume. It will not become moldy, foamy and rotten. It is easy to take care of it and has no peculiar smell. It makes the kitchen fresh and beautiful all the time.

The "L-shaped" layout of "Bona" is silver gray tone. The design is simple and fluent, fashionable and generous, and the function is rich and practical. Many humanized details fully demonstrate the product's applicationWith the ultimate pursuit of experience and emotional care. Especially prominent is its powerful storage function, such as: foot drawer, corner trolley, integrated rear shelf storage system, etc., these designs make full use of every inch of space in the kitchen, making the kitchen instantly expand by 25%.

It is understood that Fadio will join hands with Wu Xiaobo channel and Tencent advertising to jointly promote the "new domestic product movement" in 2019. Following the 2019 new national product grand ceremony and the new national white paper, the documentary "new domestic products" officially launched in May this year. "New domestic products" and "Chinese rhyme" as the main marketing line of fadeo will run through the whole year of 2020. Therefore, when the epidemic situation comes, Fadio actively takes on the responsibility of excellent brand of new domestic products and creates the influence of "new domestic products" in all aspects.

In terms of brand strategy, Fadio is guided by "new domestic products" IP, and cooperates with Wu Xiaobo channel to create a sub IP of "Chinese kitchen" and launch light luxury new Chinese series products; together with Liang Jinghua studio, Fadio launches new products of master's works, builds master hall, and strengthens the core competitiveness of the brand.

In terms of dealer assistance, Fadio launched the "co boat program" to subsidize dealers' profits by 10% for a period of three months. Through the profit sharing measures and the national dealers in the same boat, firm as steel, up and down, together to tide over the difficulties.

In terms of channel Luxury Kitchen Wholesale</a> marketing, Fadio responded quickly and took the lead in launching online epidemic prevention group purchase on February 11, with a live broadcast of 210000 person times in two hours, and tmall earned more than 1.2 million on the same day. From home to work after epidemicDuring this period, Fadio intensified the efforts of online live broadcasting, successively launched a number of online group buying meetings and online design lectures, relying on cloud power to empower offline.

Mr. Shen said that in the second half of the year, Fadio will continue to focus on "new domestic products" IP, and will continue to launch products more in line with the needs of Chinese people in the product R & D direction. In terms of brand building, it will make use of excellent domestic brands, with 1 + 1 greater than 2, to strengthen the alliance >visit here</a> and help terminals; at the same time, multi-channel efforts will be made to expand and innovate the brand with multiple contacts, activate the market and inject new vitality 。

As a national brand with independent entrepreneurship and independent research and development, Fadio uses intangible culture such as Huizhou architecture to add tonality to the product, and through independent design with high appearance value to increase the added value of the brand, so as to achieve the ultimate product and brand in the heat wave of the return of domestic products. Welcome to Fadio headquarters to experience the charm of customized stainless steel cabinet!

0 notes