#Prefab77

[aeontriad]

Prefab77

[addictedgallery]

Get Your Art Fix!

I'm just talkin' 'bout my generation…

🧬 Silent Generation | ≤ 1945 | Respect for authority, hard working, rule followers 🧬 Baby Boomers | 1946–1964 | Optimistic, workaholics, loyal, deep experience 🧬 Generation X | 1965–1980 | Task oriented, work-life-balance, risk takers 🧬 Millennials | 1981–1996 | Goal focused, multitasker, tech savvy 🧬 Generation Z | 1997–2012 | Creative, entrepreneurial, tech dependent, self-reliant 🧬 Generation Alpha | 2013–2024 | Creative, collaborative, tech innate

And introducing…

🧬 Generation Beta | ≥ 2025 | Global awareness, social consciousness, creative, fluent in technology, personalised learning

The 'test phase’ generation shifting from the ability to know everything to the ability to do everything.

"New Blood" by PREFAB77, 2015

Arty-Fact: When asked to describe his art Peter Manning (aka PREFAB77) replied: "It's a constant battle between visuals, meaning, relevance, style, subject, aesthetic, perception, narrative, substance, originality, theft, construction, destruction, influence, rock, rebellion, fake, real, nihilism, optimism and above all the desire to avoid boredom.”

Source: "Interview with PREFAB77", Music On Walls, 2017

See It On Your Wall

[rebel6]

Prefab77

[willbird-fcnu-blog]

An illustration of Peter Manning of Prefab77 by Lincoln University Illustration student, Jennie Hicks - @jenniehicks___ on Instagram.

[terribleviewart]

Hitting you guys up with another classic here. 'Let it Reign' by the brilliant @prefab77 excellent work 👍. Picture taken in Newcastle, UK. - #prefab77 #prefab77art #letitreign #Newcastle #newcastlegraffiti #graffitinewcastle #streetartnewcastle #newcastlestreetart #streetarteverywhere #streetartuk #streetart #pasteup #pasteupporn #art #wall #mural #wallart #wallporn #urbanart #terribleviewart (at Newcastle upon Tyne)

[joypearson-fcnu-blog]

[chloewilson-fcnu]

PREFAB77

77 in Prefab77 stands for the year 1977. This year was very successful for British celebrities that were in art. They made a great impact on the street art scene.

7 P’s & 4 C’S

7 P’s of marketing       

Product :   Prefab77 is a collective that creates artwork including paste ups, layered prints and wood etchings with some painted, and some not. The art style is a mixture of punk and rock with pop culture blended in featuring African headgear, global historical figure heads and a lot of British iconography. It tends to be political and anti-establishment. By taking the faces of the Queen and Winston Churchill this could be a form of influence marketing as theses popular historical figures are identifiable and using their image will increase the amount of people that in some way understand what the art is saying, and therefore increase the people that enjoy it.

Price : Ranging from £33 to £210 from the Prefab77 website. Low to medium price range.

Place :   Starting in Newcastle, Prefab77 have origins in the North of England, New York and California.

Promotion :   Uses Facebook to promote their art and displays, through this they advertise the artwork and also the events/exhibitions that they are apart of.Events like The Art of Protest Exhibition which is a pop up event in London, Urban Nation Museum and a gallery in SCOPE Miami, Florida.

By participating these events they will get wider promotion and visibility to art lovers and buyers. Through Facebook they promote the event through announcing their participation in it, and these events range from UK base to US based. They also had an interview with Music On Walls that gives insight into the art and its inspiration. It opens their work to the audience of ‘Music On Walls” which is a website that connects he public with artists inspired by music. I feel this classes as influencer marketing as they are using the Music On Walls ‘brand’ to boost their audience, it is the same for all the other events as well.

People:  Prefab77 was founded by Peter Manning and he started his career printmaking and as a designer for the Queen in the British Army. His work was commissioned for by many well known designers such as Converse and NIKE. Artist Marc Ross who is a partner in the Prefab collective worked alongside Peter Manning for the Newcastle Dr Martens store. Peter Manning is the guy front and centre of Prefab77, and his art resonates with people who are invested in popular culture and intricate layering that creates fun and meaningful art. His audience is the younger population that is possibly politically aware and aware of current events and pop culture. The people that feature in his art are primarily women and I believe he intended it to be that way. They bring that feminine and romantic style that pairs so well with the inherent punk rock themes. Has paired up with Jonathan Le Vine Projects to sell some art which I would consider Influence Marketing. In addition they are feaftured in Nava Artem magazine which gives them exposure through another ‘brand’.

Process:

Handpainted 

Prints (Screen)

Wood etching

Mixed media 

Layering.

Advertising through social media and events with press release to start.

Done in studio and is not mass produced.

Sold.

Physical Evidence:

Prefab77 feature their art in galleries and sell their artwork through their website and other channels.

-Jonthan Le Vine Gallery

The 4 C’s of Digital.

Connecting: Prefab77 connect with the public through their social media and at their exhibitions. They have Instagram and Facebook where they post behind the scenes photos of the art being made so that the public can see the craftsmanship that goes into their work. This interests people because seeing the process of art being made entertains from its creativity, and proves where it comes from and the authenticity of the work.  This connects the audience to the artists s they can ask questions and comment on their photos and videos, allowing a clear dialogues between the audience and the creator.

Creating:

This brand is focused around creation in a lot of different forms including screen printing, layering and hand painting. This is all demonstrated on their Instagram and Facebook’s, however they could show the creative process a lot more to give their audience a clearer and more immersive view of their brand.

Curating:

They curate a good selection of art in their online collection. However they would definitely benefit curating more efficiently digitally if they created more experiential pages on their website that divides the different art techniques and themes. For their street art that is dotted about, this in itself is an effective curating technique, providing public space with art from Prefab77 that acts as advertising.

Culture:

Prefab77 lacks this quite a bit. They don’t have as much of an impressionable presence online as they could. Prefab77 has a great art style however this isn’t translated into the writing. They need to take the spirit of the art and write and produce social media posts that build a tone and community within the brand.

Looking at al of this, it is clear to see that put simply, they Prefab77 needs to build and make their brand more well-rounded in marketing and digital as well as with the art. This will allow them to give the presence they want to popularise their brand.

[alexbutler-fcnu-blog]

THE 7 PS OF MARKETING

PRODUCT

Using an array of different materials such as spray paint, acrylic, inks, varnish and wheatepaste, Prefab77 creates collaged and graffiti style artwork/street art that often makes you think.

PRICE

Ranging from £30 to £200, the artwork is priced according to the style and size of the piece. Most expensive and also popular, the ‘Winkin Churchill’ stands at £210.

PLACE

The artwork can be purchased at www.prefab77.co.uk and also other artwork websites selling niche street art and graffiti style pieces.

PROMOTION

They promote themselves on Facebook and Instagram, sharing their work and giving followers an opportunity to comment and buy pieces.

PEOPLE

The faces behind Prefab77 are Peter Manning and Marc Ross, however on the website the frontman is called the ‘Gentle Young Giant,’ an almost anonymous figure, adding a sense of mystery to the brand.

PROCESSES

Using mixed media and collage, the artists use different materials and layering to produce unique pieces that are influenced by current events, politics, music and fashion.

PHYSICAL EVIDENCE

Displaying work all over the North East, pieces can be found in Newcastle’s Hoult’s Yard, the Doctor Martens store, the Ousborne area and even in some letting agencies.

[supersonicart]

Prefab77′s “Gangs, Tribes & Fraternities” at Jonathan LeVine Projects.

Opening this Saturday, May 13th, 2017 at Jonathan LeVine Projects in Jersey City, New Jersey is British artist Prefab77′s exhilarating new solo exhibition, “Gangs, Tribes & Fraternities.”

Through an incredibly detailed process, Prefab77 creates visually powerful mixed media artworks merging the popular with the underground to strike a distinct, resonating anti-establishment chord against money, power and politics.

“Gangs, Tribes & Fraternities” will be on display until June 10th, 2017.  Go see it!

Don’t miss Supersonic Art on Instagram!

[hexaflexageek]

A smaller art by Prefab77 on a city centre lamppost. #streetartdaily #streetartuk #streetart #art #urbanart #stickerlove #urban #prefab77 #NE1 #newcastleart #newcastle #newcastleupontyne #bestcity (at Newcastle upon Tyne) https://www.instagram.com/p/B2E85p-AnTU/?igshid=1wag5omuu1xkg

[sophgardner-fcnu-blog]

Original Prefab77 Prints

[addictedgallery]

Get Your Art Fix!

"Every work of art tells a story." ~ A.D. Posey

"New Blood" by PREFAB77, 2015

Arty-Fact: When asked to describe his art Peter Manning (aka PREFAB77) replied:

"It's a constant battle between visuals, meaning, relevance, style, subject, aesthetic, perception, narrative, substance, originality, theft, construction, destruction, influence, rock, rebellion, fake, real, nihilism, optimism and above all the desire to avoid boredom."

Source: "Interview with PREFAB77", Music On Walls, 2017

See It On Your Wall

[dudewhoabides]

Prefab77

[kirstenchalland-fcnu-blog]

Prefab77 Studio

[emilysarahholden-fcnu]

PREFAB77 TARGET AUDIENCE PERSONA

Matt, a 30 something tattoo artist and studio owner from the heart of Newcastle lives to the motto, work hard, play harder. A strong passion for his job allows him to be successful yet humble, and his pride of the city he grew up and still lives in shines through in his personality and appearance. 

Matt describes himself as confident yet social, and loves trying new things such as high intensity sports like skiing or making friends with new business owners who have just opened nearby. 

As an individual with strong opinions, he sees himself as very anti establishment which reflects his views within society and politics. Because of his strong beliefs, anything that breaks the rules, such as tattooing and visible facial hair, appeals to Matt highly. Loud and offensive artwork allows his personality to hang on the wall and he constantly is on the look out for artists with similar styles and taste to both himself, and the style of his artistic tattoo studio.

Art is reflected in the clothes Matt chooses to wear too. As a single man, Matt takes care in his appearance and is usually seen wearing a graphic t-shirt, tailored coats and smart , yet high fashion, brogues. 

[magdalenaprzybylowska-fcnu]