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#Prescription Writing Software Market segment
marketinsight1234 · 7 months
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Prescription Writing Software Market: Global Industry Analysis and Forecast 2023 – 2030
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Prescription Writing Software Market Size Was Valued at USD 4.09 Billion in 2022, and is Projected to Reach USD 7.38 Billion by 2030, Growing at a CAGR of 7.65% From 2023-2030.
The Prescription Writing Software Market has seen substantial growth in recent years, driven by the increasing adoption of electronic health records (EHRs) and the need for efficient prescription management systems. These software solutions streamline the process of generating and managing prescriptions, reducing errors, enhancing patient safety, and improving overall healthcare outcomes. Moreover, the proliferation of telemedicine and digital healthcare platforms has further fueled the demand for prescription writing software, enabling healthcare professionals to prescribe medications remotely and facilitate better patient care.
Prescription writing software typically includes features that allow healthcare providers to enter patient information, choose medications, specify dosages and instructions, and electronically send the prescription to pharmacies. The software may also include functionality for checking drug interactions, allergies, and other safety considerations, helping healthcare professionals make informed decisions about the prescribed medications.
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Brief Introduction to the research report.
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Moreover, the report includes significant chapters such as Patent Analysis, Regulatory Framework, Technology Roadmap, BCG Matrix, Heat Map Analysis, Price Trend Analysis, and Investment Analysis which help to understand the market direction and movement in the current and upcoming years. 
Leading players involved in the Prescription Writing Software Market include:
Epic Systems Corporation (US), eClinicalWorks (US), athenahealth (US), Allscripts Healthcare LLC (US), Cerner Corporation (US), GoodWill International (US), MEDICAL Information Technology Inc. (US), CPSI (US), Meta (US), Elinext (US), EPIC Systems Corporation (US), INFOR (US), Cognizant (US), Oracle (US), Jag products LLC (US), Optum Inc. (US), Change Healthcare (US), SAP (Germany), Koninklijke Philips N.V. (Netherlands), Kaaspro (India), Duchang IT (China) 
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Segmentation of Prescription Writing Software Market:
By Type
Cloud-based
On-premise
By Functionality
Clinical Documentation
Patient Management
Reporting & Analytics
By Practice Size
Small and Medium-sized Enterprises (SMEs)
Large Enterprise
By End-User
Hospitals
Clinics
Research Centres
Market Segment by Regions: -
North America (US, Canada, Mexico)
Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
South America (Brazil, Argentina, Rest of SA)
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(1) A complete section of the Prescription Writing Software market report is dedicated for market dynamics, which include influence factors, market drivers, challenges, opportunities, and trends.
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(3) Players can use the competitive analysis provided in the report to build new strategies or fine-tune their existing ones to rise above market challenges and increase their share of the Prescription Writing Software market.
(4) The report also discusses competitive situation and trends and sheds light on company expansions and merger and acquisition taking place in the Prescription Writing Software market. Moreover, it brings to light the market concentration rate and market shares of top three and five players.
(5) Readers are provided with findings and conclusion of the research study provided in the Prescription Writing Software Market report.
Our study encompasses major growth determinants and drivers, along with extensive segmentation areas. Through in-depth analysis of supply and sales channels, including upstream and downstream fundamentals, we present a complete market ecosystem.
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itssashasharma · 3 years
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Healthcare BPO Market worth USD 468.5 billion : Growing outsourcing in the pharma and biopharma industries
According to the new market research report “Healthcare BPO Market by Outsourcing Models, Provider (Patient Care, RCM), Payer (Claims Management, Billing & Accounts), Life Science (R&D, Manufacturing, Sales & Marketing (Analytics, Research)), & Region (Source, Destination) – Global Forecasts to 2026″, published by MarketsandMarkets™, the global healthcare BPO market is projected to reach USD 468.5 billion by 2026 from USD 296.4 billion in 2021, at a CAGR of 9.6% during the forecast period.
Browse in-depth TOC on “ Healthcare BPO Market” 334 – Tables 43 – Figures   309 – Pages
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Healthcare business process outsourcing allows healthcare facilities to contract their non-core activities to an external party and focus on their core competencies. Growth of this market is attributed to the growing outsourcing in the pharma and biopharma industries, need to curtail the escalating healthcare costs, rising demand for niche services (including care management and fraud detection services), and the need for structured processes and documentation in the healthcare industry.
The companies have a large market spread across various countries in North America, Europe, Asia Pacific, and the Rest of the World.
The COVID-19 pandemic has had a significant impact on the world’s population and economy. As a result of the pandemic, healthcare facilities are facing immense pressure to create a well-coordinated environment where all clinical functions are connected internally and where the organization operates in coordination with other healthcare units. This is compelling healthcare organizations to outsource their non-core functions, including revenue cycle management, claims management, and patient engagement, among other functions, to third parties and focus on their core competencies for better patient outcomes. The impact of COVID-19 on the healthcare BPO industry is complicated as well as multi-faceted.
Drivers: Pressure to reduce the rising healthcare costs
Cost savings form an important consideration in outsourcing, as by doing so, companies can reduce costs on resource management, labor, and space. There is pressure on the margins of healthcare payers due to the rise of health insurance exchanges (online marketplaces to obtain health insurance from competing providers) in the US. This enables consumers to obtain coverage from competing private healthcare providers and is likely to accelerate the adoption of outsourcing to rationalize costs.
Opportunities: Growing adoption of artificial intelligence-based tools for drug discovery
Artificial intelligence and machine learning, in particular, make the drug discovery process more efficient and substantially improve success rates at the early stages of drug development. This will help healthcare BPO service providers to bring about major breakthroughs, as artificial intelligence also plays an important role in the discovery of drugs for chronic diseases such as cancer. Owing to its capabilities, AI significantly reduces the time taken to bring a cancer-combatting drug to the market, which will lead to significant growth in the healthcare BPO services market.
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North America dominated the healthcare BPO market, with a share of 49.0% in 2021, followed by Europe (30.6%) and the RoW (20.3%). Factors such as increased pressure to reduce costs and improve services and changing government regulations are driving the growth of the healthcare BPO market in North America. In the US, pharmaceutical companies are facing significant pressures related to drug prices as the Medicare Prescription Drug Coverage (Part D) offers prescription drug coverage to everyone with Medicare. Additionally, the patent expiration of several blockbuster drugs is expected to affect the revenue of large pharmaceutical companies in the US and Canada. Taking these factors into consideration, a number of pharmaceutical companies are focusing on cost reduction through outsourcing.
The key players have a strong foothold in the market and offer a wide range of services. Some of the key players in this market are Accenture (Ireland), Cognizant (US), Infosys BPM (India), IBM Corporation (US), IQVIA (US), TCS (India), Wipro (India), and WNS (Holdings) Ltd. (India) are some of the major players in this market.
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Browse Adjacent Markets: Healthcare IT Market Research Reports & Consulting
Browse Related Reports:
Pharmaceutical Contract Development and Manufacturing Market (Pharmaceutical, Biologics, Active Pharma ingredients, tablet, Parenteral, Oral Liquid, Semi-Solids), End User (Big Pharma, Small Pharma, Generic Pharma, CRO) – Global Forecast to 2025 https://www.marketsandmarkets.com/Market-Reports/pharmaceutical-contract-manufacturing-market-201524381.html
Healthcare Provider Network Management Market by Component (Services, Internal, Outsourcing Services, Software), Delivery (On premise and Cloud), End User (Payer, Private, Public Health Insurers), Region (North America, Europe) – Global Forecasts to 2025 https://www.marketsandmarkets.com/Market-Reports/healthcare-payer-network-management-market-231478238.html
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michaelandy101-blog · 4 years
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Write an Search engine optimization-Targeted Content material Transient Your Writers Will Love
New Post has been published on https://tiptopreview.com/how-to-write-an-seo-focused-content-brief-your-writers-will-love/
Write an Search engine optimization-Targeted Content material Transient Your Writers Will Love
Inform me if this sounds acquainted:
As an Search engine optimization Supervisor, you’re answerable for rising your organization’s natural search site visitors. You’re working along with your dev crew on some technical enhancements, however you discover an enormous slice of the chance lies with content material. Your organization has a content material crew, however you discover they’re not utilizing key phrase analysis to tell their articles. You’ve tried to ship them key phrase concepts, however up to now, they haven’t been receptive to your ideas.
Or how about this state of affairs?
You’re a marketing director at a startup. You recognize that you simply want content material, however don’t have the experience or time to do it your self, so that you ask your community for suggestions and end up a contract author. The one downside is, you’re not all the time certain what to assign them. With little instruction to work off of, they produce content material that misses the mark.
The answer in each of those eventualities is a content material transient. Nonetheless, not all content material briefs are created equal.
As somebody who lives with one foot in content material and the opposite in Search engine optimization, I can shed some gentle on how you can make your content material briefs each complete and beloved by your content material crew.
Let’s begin by agreeing on some terminology.
What’s a content material transient?
A content material transient is a set of directions to information a author on how you can draft a bit of content material. That piece of content material generally is a weblog publish, a touchdown web page, a white paper, or any variety of different initiatives that require content material.
And not using a content material transient, you danger getting again content material that doesn’t meet your expectations. This won’t solely frustrate your author, however it’ll additionally require extra revisions, taking extra of your time and money.
Sometimes, content material briefs are written by somebody in an adjoining discipline — like demand era, product marketing, or Search engine optimization — after they want one thing particular. Nonetheless, content material groups normally don’t simply work off of briefs. They’ll seemingly have their very own calendar and initiatives they’re driving (content material is a type of bizarre roles that should assist nearly each different division whereas additionally creating and executing on their very own work).
What makes a content material transient “SEO-focused”?
An Search engine optimization-focused content material transient is one amongst many sorts of content material briefs. It’s distinctive in that the aim is to instruct the author on creating content material to focus on a selected search question for the aim of incomes site visitors from the natural search channel.
What to incorporate in your content material transient
Now that we perceive Search engine optimization-focused content material briefs in principle, let’s get into the nitty gritty. What data ought to we embrace in them?
1. Main question goal and intent
It isn’t an Search engine optimization-focused content material transient with out a question goal!
Utilizing a key phrase analysis software like Moz Keyword Explorer, you will get hundreds of key phrase concepts that may very well be related to your corporation.
For instance, in my present job, I’m targeted on creating content material for retail retailer homeowners and others within the brick and mortar retail business. After listening to some gross sales and assist calls on Gong (many groups use this to file buyer and prospect calls), I’d discover out that “merchandising” is an enormous matter of focus.
So I sort “merchandising” into Key phrase Explorer, add a pair extra useful filters, and growth! Tons of key phrase ideas.
Decide a key phrase (verify your current content material to ensure your crew hasn’t already written on the subject but) and use that because the “north star” question to your content material transient.
I believe it’s additionally useful to incorporate some intent information right here. In different phrases, what would possibly the searcher who’s typing this question into Google need? It’s a good suggestion to search the question in Google your self to see how Google is decoding the intent.
For instance, if my key phrase is “types of visual merchandising,” I can see from the SERP that Google assumes an informational intent, based mostly on the truth that the URLs rating are largely informational articles.
2. Format
Dovetailing properly off of intent is format. In different phrases, how ought to we construction the content material to offer it the most effective probability of rating for our goal question?
To make use of the identical key phrase instance, if I Google “types of visual merchandising,” the top-ranking articles comprise lists.
You would possibly discover that your goal question returns outcomes with plenty of photographs (widespread with queries together with “inspiration” or “examples”).
This higher helps the author perceive what content material format is prone to work finest.
three. Matters to cowl and associated inquiries to reply
Selecting the goal question helps the author perceive the “big idea” of the piece, however stopping there means you danger writing one thing that doesn’t comprehensively reply the question intent.
That’s why I like to incorporate a “topics to cover / related questions to answer” part in my briefs. That is the place I listing out all of the subtopics I’ve discovered that somebody looking that question would in all probability wish to know.
To search out these, I like to make use of strategies like:
Utilizing a key phrase analysis software to point out you queries associated to your fundamental key phrase which are questions.
Wanting on the Folks Additionally Ask field, if one exists, on the SERP your goal question triggers
Discovering websites that rank within the prime spots to your goal question, working them by means of a key phrase analysis software, and seeing what different key phrases additionally they rank for
And whereas this isn’t particularly search-related, generally I like to make use of a software referred to as FAQ Fox to scour boards for threads that point out my goal question
It’s also possible to create the define your self utilizing your analysis with all of the H2s/H3s already written. Whereas this may work properly with freelance writers, I’ve discovered some writers (notably in-house content material entrepreneurs) really feel that is too prescriptive. Each author and content material crew is completely different, so all I can say is simply use your finest judgment.
four. Funnel stage
That is pretty just like intent, however I believe it’s useful to incorporate as a separate line merchandise. To fill out this portion of the content material transient, ask your self: “Is someone searching this term just looking for information? Inspiration? Looking to evaluate their options? Or looking to buy something?”
And right here’s how one can label your reply:
Prime-of-funnel (TOFU or “problem aware”) is an acceptable label if the question intent is informational/academic/inspirational.
Center-of-funnel (MOFU or “solution aware”) is an acceptable label if the question intent is to match, consider choices, or in any other case signifies that the searcher is already conscious of your answer.
Backside-of-funnel (BOFU or “solution ready”) is an acceptable label if the question intent is to make a purchase order or in any other case convert.
5. Viewers section
Who’re you penning this for?
It looks like such a primary query to reply, however in my expertise, it’s straightforward to overlook!
With regards to Search engine optimization-focused content material briefs, it’s straightforward to imagine the reply to this query is “for whoever is searching this keyword!” however what that fails to reply is who these searchers are and the way they match into your organization’s personas / preferrred buyer profile (ICP).
In the event you don’t know what these personas are, ask your marketing crew! They need to have audience segments available to ship you.
This won’t solely assist your writers higher perceive what they need to be writing, however it additionally helps align you with the remainder of the marketing division and assist them perceive Search engine optimization’s connection to their targets (that is additionally a crucial element of getting buy-in, which we’ll speak about slightly later).
6. The aim motion you need your readers to take
SEO is a means to an end. It’s not solely sufficient to get your content material rating and even to get it incomes clicks/site visitors. For it to make an impression to your firm, you’ll need it to contribute to your backside line.
That’s why, when creating your content material transient, you not solely want to consider how readers will get to it, however what you need them to do after.
It is a nice alternative to work along with your content material marketing and bigger marketing crew to grasp what actions they’re attempting to drive guests to take.
Listed below are some examples of call-to-actions (CTAs) you may embrace in your briefs:
Publication sign-ups
Gated asset downloads (e.g. free templates, whitepapers, and ebooks)
Case research
Free trials
Request demo
Product listings
Typically, it’s finest to make use of a CTA that’s a pure subsequent step based mostly on the intent of the article. For instance, if the piece is top-of-funnel, attempt a CTA that’ll transfer them to the mid-funnel, like a case research.
7. Ballpark size
I’m a agency believer that the size of any article must be dictated by the subject, not arbitrary phrase counts. Nonetheless, it may be useful to supply a ballpark to keep away from bringing a 500-word weblog publish to a 2,000-word struggle.
One software that may make arising with a ballpark phrase rely simpler is Frase, which amongst different issues, will present you the common phrase rely of pages rating to your goal question.
eight. Inside and exterior hyperlink alternatives
Because you’re studying the Moz weblog, you’re in all probability already intimately accustomed to the significance of hyperlinks. Nonetheless, this data is often overlooked of content material briefs.
It’s so simple as together with these two line objects:
Related content material we should always hyperlink out to. Listing out any URLs, particularly by yourself website, that may very well be pure matches to hyperlink out to on this article.
Current content material that might hyperlink to this new piece. Listing out any URLs in your website that point out your matter in order that, after your new piece is dwell, you may return and embrace hyperlinks in them to your new piece.
The second merchandise is particularly vital, since including hyperlinks to your new publish will help it get listed and begin rating faster. A fast method to discover inside hyperlink alternatives is to make use of the “site:” operator in Google.
For instance, the next search would present me all posts on the Moz weblog that point out “content brief.” These may very well be nice sources of hyperlinks to this weblog publish.
9. Competitor content material
Search your goal question and pull the highest three-or-so rating URLs for this part of your content material transient. These are the pages it’s good to beat.
Susceptible to creating copycat content material (content material that’s primarily a re-spun model of the top-ranking articles), it’s a good suggestion to instruct your author on how finest to make use of these.
I like to incorporate questions like:
What’s our distinctive point-of-view on this matter?
Do now we have any distinctive knowledge we will pull on this matter?
What consultants (inside or exterior) can we ask for quotes to incorporate on this matter?
What graphics would make this extra visually compelling than what our opponents have?
You get the concept!
10. On-page Search engine optimization cheat sheet
One factor I all the time like to incorporate in my briefs is a few type of an “SEO cheat sheet” — suggestions and assets for serving to your writers with vital on-page Search engine optimization components.
Right here’s an instance of 1 I’ve used previously:
Vital caveat: Writers have various ranges of Search engine optimization experience. Some content material groups are very bullish on Search engine optimization (firms like G2 and HubSpot come to thoughts), so the writers could not want a lot assist on this space. For others, Search engine optimization is pretty new to them. Decide what’s vital to your distinctive state of affairs with the intention to keep away from over or under-prescribing on this space.
What to keep away from when writing content material briefs
Sadly, “SEO” has grow to be a grimy phrase to many writers. Understanding why will assist us keep away from the key pitfalls that may result in ignored briefs and interdepartmental tensions.
Don’t present ideas after that asset has been written
When writing for search, we’re creating the output. The key phrase is the enter. In different phrases, goal queries are inquiries to be answered, not one thing to be stuffed into copy that’s already been written.
Google needs to rank content material that solutions the question, not simply repeats it on the web page.
For that reason, I’d keep away from having an optimization step after your writing step. In the event you don’t, you danger the content material not matching the intent of the question, which implies it has little-to-no probability of rating, and also you’ll additionally seemingly upset your writers, who don’t wish to cheapen their editorially wonderful content material by stuffing key phrases into it.
Don’t favor key phrases with excessive quantity over excessive intent match
I as soon as noticed a short the place the Search engine optimization Supervisor requested that the author use a sure phrase as an alternative of one other phrase as a result of it had search quantity whereas the opposite didn’t.
The issue? Whereas seemingly related, the key phrases truly had completely completely different intents.
Don’t do that.
At finest, concentrating on key phrases purely for quantity’s sake can lead to self-importance site visitors that by no means converts. At worst, you’ll be attempting to suit a sq. peg in a spherical gap and certain lacking intent-match utterly.
Don’t blindly comply with key phrase instruments
Key phrase instruments are useful, however they’re not good reflections of search demand. For instance, as a result of they’re not all the time up to date extremely usually, you could mistakenly suppose a question has no demand when in actual fact it has a ton.
A very good instance of that is COVID-19 associated key phrases. As a newly trending matter earlier this 12 months, many key phrase analysis instruments didn’t register that they’d any search quantity, when in actual fact they did. In the event you would have blindly adopted the software, you could have missed out on the chance.
To unravel for this, you should use instruments like Google Developments and even Google Search Console (you probably have content material on a trending matter or related matter in your website already, you must be capable of see impressions/curiosity spiking inside a number of days).
Don’t instruct writers to “include these keywords” (particularly a sure variety of instances)
When itemizing out the goal question (or queries) in your content material transient, it’s vital that we instruct our writers that that is the primary query to reply somewhat than this the phrase I would like you to sprinkle all through the content material.
There’s no magic variety of instances you may stick a key phrase in your copy in order that it ranks for that time period. As a substitute, instruct your writers to give attention to answering the intent of the searcher’s query comprehensively.
Don’t attempt to jam key phrases into articles that weren’t supposed for search discovery
Natural search just isn’t the one channel for content material discovery. As somebody coming from an Search engine optimization background, this took me some time to be taught.
Meaning including search content material to your content material calendar, not attempting to cram key phrases into the whole lot on the calendar.
Whereas it’s vital to get the on-page Search engine optimization fundamentals proper (title tag, heading tags, hyperlinks, and many others.) for each piece, not every bit lends itself properly to natural search discovery.
For instance, if we solely created content material based mostly on key phrases software informed us will get searched a sure variety of instances per thirty days, we’d by no means write about new ideas. It takes plenty of thought management off the desk, in addition to issues like case research and interview/function story items.
Natural search is highly effective, however it’s not the whole lot.
Suggestions for getting your content material crew purchased in
Even the most effective content material briefs received’t make an impression in case your content material crew refuses to make use of them — and I’ve heard of loads of conditions the place that occurs.
As an Search engine optimization, it may be mind-boggling that your content material crew doesn’t wish to use this: “Don’t you want traffic?!” However as somebody who leads a content material crew, I perceive why they’re usually rejected.
Fortunately, in lots of circumstances, this may be prevented by taking the next actions.
Contain them within the planning course of
Nobody likes to be micromanaged, and thorough content material briefs can generally really feel like micromanaging. One nice method to keep away from that is by bringing them alongside for the method. Make content material briefs a joint effort between Search engine optimization and Content material.
For instance, join with the Content material Lead and see in the event that they’d be keen to take a seat down with you to create the content material transient template collectively. By every of you bringing your distinctive experience to the desk, it will probably really feel much less like dictating and extra like collaboration (plus, you’ll in all probability find yourself with a greater transient template that manner).
Make it clear that not all content material must be search content material
Search engine optimization Managers dwell and breathe the natural search channel, however content material groups have a extra different eating regimen. They take a multi-channel method to content material, and generally are even writing content material to assist post-conversion groups like buyer success.
When working along with your content material crew on this, be sure to emphasize that it is a new content material sort that may be added to editorial planning. Not one thing that’ll change or want to vary the sorts of content material they’re already writing.
Respect their experience
Writing is difficult. Doing it properly requires immense talent and follow, however sadly, I’ve heard many SEOs speak about writers as in the event that they didn’t know something, simply because they don’t know Search engine optimization.
As an Search engine optimization, you’ll get far along with your content material division just by respecting their experience. Simply as many Search engine optimization Managers aren’t writers, it’s unfair of us to anticipate writers to have the Search engine optimization data of a full-time Search engine optimization skilled.
Earlier than you implement a content material transient course of, sit down with the Content material Lead and members of the content material crew to gauge their search maturity. What do they really want your assist with? Then belief them with the remaining.
Present outcomes
Top-of-the-line methods to get and preserve buy-in is by displaying outcomes. Present your content material crew how a lot of their site visitors is coming from natural search and the way, not like many different content material discovery channels, that site visitors is staying constant over time. Give the author a shout-out if you discover their article rating on web page one.
Outcomes are an awesome incentive to maintain going.
Teamwork makes the dream work
Within the Search engine optimization world, there’s plenty of speak about building strong relationships between SEOs and developers. It’s simply as vital to forge those self same bonds along with your content material crew and writers.
Keep in mind, we’re on the identical crew, and stronger collectively than we’re aside.
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fuzzyfartcandy-blog · 4 years
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How can Pharma Analytics Solutions in Saudi Arabia help to grow the business?
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BI#1 Pharma Analytics Solutions in Saudi Arabia can integrate and process millions of records of structured and unstructured data including physician notes, clinical trial data, medical transcripts, claims, patient records, and even social media posts, faster and more cost effectively. The deep and often unique insights generated allow pharma companies to develop more precise and differentiated sales force strategies in the areas of distribution, market opportunities per therapy area and innovative value generation, to name a few.
BI#1 Pharma Analytics Solutions in Saudi Arabia
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Let’s explore how analytics can drive pharma’s commercial success , given the changes and challenges shaping sales and marketing in the industry.
Developing Better Strategies
At the core of the deals and promoting challenge for pharma is the requirement for the business methodology to turn out to be progressively lined up with the genuine purchaser powers in the market today. The ascent of more current influencers has implied that salespeople need to draw in with chiefs past physicians.An inside and out investigation of oversaw care information, alongside an examination of the social insurance conveyance arranged through doctors' association mapping, can help KAMs comprehend the extent of every player's impact. Pharma Analytics Solutions in Saudi Arabia can likewise help you to recognize where the genuine buy impact lies; regardless of whether it is the social insurance payers, IDN leaders or doctors themselves. However, to improve sales force design and effectiveness, analytics applications and solutions can enhance the relevance and impact of pharma commercial strategies.
Analysing Patients’ Data
Progressed examinations run on terabytes of patient information (electronic restorative records or analytic information) with the assistance of Pharma Analytics Solutions in Saudi Arabia can convey one of a kind experiences into a medication's viability. For instance, the ID of a medication being favored in light of the fact that it doesn't have opposed responses with certain incessant sickness meds can help the agent position it firmly to the pertinent authorities. 
Media Analytics
Patients are the last customers of pharma items, but through suggestions by suppliers. Internet based life examination is consequently critical to comprehend the notion of this gathering better – not simply the degree of positive or negative remarks, however why they are perky or have negative suppositions. While pharma organizations have been to a great extent mindful about wandering into web based life, web based life examination instruments can help direct their commitment endeavors with more noteworthy assurance. Regular language handling capacities related to feeling examination calculations convey ongoing brand commitment bits of knowledge and applicable setting to every internet based life notice. Pharma Analytics Solutions in Saudi Arabia features the subjects that are fascinating to patients in a specific treatment territory and can help pharma organizations post content that will get positive footing.
Market Analysis
Most medications sold in created markets are diverted through payers and oversaw care associations. Pharma Analytics Solutions in Saudi Arabia can offer pharma organizations significant bits of knowledge on brand partiality, anticipated income, cost to profit evaluation of a medication, etc. These bits of knowledge can educate KAMs of the fitting estimating and repayment procedures to be haggled with a payer. Now and again, payer bits of knowledge can likewise prompt open doors for joint worth creation in the market. For instance, a U.S.- based pharmaceutical organization united with its Health Maintenance Organization (HMO) client and a huge instructing medical clinic to build up a patient library and results observing system.
Customer Targeting
Not all physicians who write more prescriptions are of importance to pharma companies. Customer segmentation and targeting algorithms can help identify physicians who serve patients fitting the company’s relevant patient profile. They can identify, with greater accuracy, doctors who are likely to switch from, to, or continue with the drug. Pharma Analytics Solutions in Saudi Arabia can also identify physicians’ preference for specific channels and frequency of communication. With significantly reduced physician access, these inputs can help design interactions that are tailored, on point and convenient – thus building physician satisfaction and loyalty toward the brand.
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Industrial Analytics Market Growth, Size, Services, Industry Vertical, Deployment Model by 2022
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According to study of new market research report "Industrial analytics Market by Component (Software, Service), Analytics Type (Descriptive, Diagnostic, Predictive, and Prescriptive), Deployment Model, organization size, Industry Vertical, and Region - Global Forecast to 2022", The industrial analytics market is expected to grow from USD 11.29 Billion in 2017 to USD 25.51 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 17.7%.
The major forces driving the industrial analytics market are beginning of the fourth industrial revolution - industry 4.0, advent of Industrial Internet of Things (IIoT), and introduction of advanced data analytics techniques. The industrial analytics market is growing rapidly because of the transformation from traditional industrial Business Intelligence (BI) techniques for analyzing industrial data to advanced techniques and massive surge in the volumes of structured and unstructured data.
Browse and in-depth TOC on “Industrial analytics Market”
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 Manufacturing vertical is estimated to have the largest market size in 2017
The industrial analytics market is also segmented into various industry verticals. Out of them, the adoption of industrial analytics is expected to be the highest in the manufacturing vertical. The benefits of using industrial analytics in the manufacturing vertical are to gain a competitive advantage by improving the efficiency across the product life-cycle and providing a relationship between decision-making and Return on Investment (ROI).
North America is expected to dominate the industrial analytics market during the forecast period
North America is estimated to hold the largest share of the industrial analytics market in 2017, due to technological advancements and early adoption of analytics solutions in the region. The market in APAC is expected to grow at the highest CAGR between 2017 and 2022. The primary driving forces for this growth are increasing technological adoption and huge opportunities across industry verticals in APAC countries, especially India, China, and Japan.
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Customer analytics software is expected to grow at the highest CAGR
Industrial analytics tools comprise various software, including operational analytics, risk analytics, financial analytics, marketing analytics, customer analytics, and workforce analytics. Customer analytics is expected to witness growth at the highest CAGR during the forecast period, among all industry analytics software. Customer analytics provides an organization with a consolidated and real-time picture of a customer’s buying behavior and preferences. Businesses capitalize on this information, which helps in creating campaigns that target audience more accurately and gain a better understanding of effectiveness of marketing efforts.
The report also encompasses different strategies, such as acquisitions, partnerships & collaborations, and product developments, adopted by major players to increase their share in the market. Major technology vendors in the industrial analytics market include General Electric (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), PTC, Inc. (US), SAS Institute (US), SAP SE (Germany), Cisco Systems, Inc. (US), HPE (US), Intel Corporation (US), Hitachi, Ltd. (Japan), TIBCO Software, Inc. (US), AGT International (Switzerland), Bridgei2i Analytics Solutions (India), and Alteryx, Inc. (US).
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marketinsight1234 · 7 months
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Prescription Writing Software Market: Global Industry Analysis and Forecast 2023 – 2030
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Prescription Writing Software Market Size Was Valued at USD 4.09 Billion in 2022, and is Projected to Reach USD 7.38 Billion by 2030, Growing at a CAGR of 7.65% From 2023-2030.
Prescription writing software are specialized computer programs or applications that help healthcare professionals, such as physicians, nurse practitioners, and pharmacists, generate electronic prescriptions for patients. These software solutions are part of the broader category of electronic health record (EHR) or electronic medical record (EMR) systems. They aim to streamline the prescription-writing process, making it more efficient, accurate, and secure than traditional paper-based methods.
Prescription writing software typically includes features that allow healthcare providers to enter patient information, choose medications, specify dosages and instructions, and electronically send the prescription to pharmacies. The software may also include functionality for checking drug interactions, allergies, and other safety considerations, helping healthcare professionals make informed decisions about the prescribed medications.
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The latest research on the Prescription Writing Software market provides a comprehensive overview of the market for the years 2023 to 2030. It gives a comprehensive picture of the global Prescription Writing Software industry, considering all significant industry trends, market dynamics, competitive landscape, and market analysis tools such as Porter's five forces analysis, Industry Value chain analysis, and PESTEL analysis of the Prescription Writing Software market. Moreover, the report includes significant chapters such as Patent Analysis, Regulatory Framework, Technology Roadmap, BCG Matrix, Heat Map Analysis, Price Trend Analysis, and Investment Analysis which help to understand the market direction and movement in the current and upcoming years. The report is designed to help readers find information and make decisions that will help them grow their businesses. The study is written with a specific goal in mind: to give business insights and consultancy to help customers make smart business decisions and achieve long-term success in their particular market areas.
Leading players involved in the Prescription Writing Software Market include:
Epic Systems Corporation (US), eClinicalWorks (US), athenahealth (US), Allscripts Healthcare LLC (US), Cerner Corporation (US), GoodWill International (US), MEDICAL Information Technology Inc. (US), CPSI (US), Meta (US), Elinext (US), EPIC Systems Corporation (US), INFOR (US), Cognizant (US), Oracle (US), Jag products LLC (US), Optum Inc. (US), Change Healthcare (US), SAP (Germany), Koninklijke Philips N.V. (Netherlands), Kaaspro (India), Duchang IT (China) 
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Segmentation of Prescription Writing Software Market:
By Type
Cloud-based
On-premise
By Functionality
Clinical Documentation
Patient Management
Reporting & Analytics
By Practice Size
Small and Medium-sized Enterprises (SMEs)
Large Enterprise
By End-User
Hospitals
Clinics
Research Centres
Market Segment by Regions: -
North America (US, Canada, Mexico)
Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
South America (Brazil, Argentina, Rest of SA)
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(1) A complete section of the Prescription Writing Software market report is dedicated for market dynamics, which include influence factors, market drivers, challenges, opportunities, and trends.
(2) Another broad section of the research study is reserved for regional analysis of the Prescription Writing Software market where important regions and countries are assessed for their growth potential, consumption, market share, and other vital factors indicating their market growth.
(3) Players can use the competitive analysis provided in the report to build new strategies or fine-tune their existing ones to rise above market challenges and increase their share of the Prescription Writing Software market.
(4) The report also discusses competitive situation and trends and sheds light on company expansions and merger and acquisition taking place in the Prescription Writing Software market. Moreover, it brings to light the market concentration rate and market shares of top three and five players.
(5) Readers are provided with findings and conclusion of the research study provided in the Prescription Writing Software Market report.
Our study encompasses major growth determinants and drivers, along with extensive segmentation areas. Through in-depth analysis of supply and sales channels, including upstream and downstream fundamentals, we present a complete market ecosystem.
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thai-raw4cf-blog · 8 years
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Planning High Technology Software & Hardware Products
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There are many ways to skin a cat, so the saying goes. Product planning of high technology software and hardware products seems to fit in the same category.
While there are some models that you tend to see over and over again, there are a lot of different ways that planning of products occurs in the technology industry. And there are new buzzwords for this activity appearing all the time–“Customer Development” has been the current rage for a while — but the fundamentals of good product planning don’t really change. And no, communities built around SaaS business models don’t obsolete the need for product management/planning as I wrote here.
Technology-driven Product Planning
One typical method of planning products is what I call “technology-driven”. That’s when an engineer, software programmer, or inventor comes up with a new way to apply an existing technology in a novel way to a different, unsolved problem. Or in some cases the developer is a true visionary and actually invents a new breakthrough technology that blows away the existing way of doing things.
While this technology and developer-driven model is very common–and when it works it can lead to blockbuster successes–this approach in many cases is rife with problems. I have repeatedly been brought in to clean up the results of this approach in my consulting practice. The reason for this is that companies using this approach usually have a technology or product-centric view of the world. And what’s missing in the view?
Customers!
Now I don’t want to insult all the technologists out there who have taken the lead in developing products. Of course, many technology professional understand the need for customers and the importance of getting their feedback in the product development process. Some have a natural knack for product planning and are highly effective at it. Yet the reality is that product developers aren’t trained to–nor do they generally derive pleasure from—trying to extract product preferences, unsolved problems and workflow issues from potential customers. Let alone put all of these in the bigger context of an overall MARKET. In addition, often customers don’t really know what they want or have some other agenda which can lead any product planner in the wrong direction—unless the planner is experienced and savvy in uncovering the desired information. Let’s face it, developers are trained to design hardware or write software code. Many do pick up product planning skills—but in my experience, it’s not generally a natural fit with their interests or training and far less than the majority excel at it.
A common end result of a technology-driven product is often one that is launched and gets a few customers, but then stalls long before gaining full traction and critical mass in the marketplace. Precious cash has been burned through and a typical lament is “it’s a great product, if we could only find someone to sell it”. What is frequently believed to be a customer-facing sales and marketing issue is quite often a product that doesn’t meet broad market needs in some respect—a result of flaws in the product planning process.
Customer-Centric Product Planning
Another common way that I’ve seen products planned is what I call the customer-centric approach. This method is characterized by focusing on a few “model customers” coupled with a fanatical devotion to using their input to develop the product. Often you will see this in a company that has previously failed using the developer-centric model discussed above. Sometimes, it’s the same technologists on their second try. Now you may be thinking, this is the way you do it! But while this approach is definitely an improvement in some ways over a purely technological approach—it too has some limitations.
The customer-centric model works well if you are developing for a very limited, niche market—or at least one that is quite homogeneous. The problems occur in two areas. First, if your target market is of a heterogeneous nature, it is easy to miss that part of the market that isn’t represented among your select few model customers. That can sometime be a LARGE part. Secondly, this approach can sometimes stifle innovation. In high technology, customer input is very important—but customers shouldn’t be doing your product planning for you. Each has their own quirky agendas, unique to their individual companies.
In addition, customers often can’t see far enough past their current problems and needs to imagine how to best apply new technology to make a radical improvement in their workflow, looking 1-3 years down the line. So if you only build what they tell you to build, you will often end up with a “state of the art today” product, as well as one that contains a few features that the greater market will scratch their head over why they were included. Worst of all, the product may be nearly obsolete by the time it hits the streets, because you haven’t looked far enough ahead of the market and built-in what’s possible and desired for the future. These products get stuck in the present of when they were planned—which in the tech world is the distant past by the time they are introduced.
Market-centric Product Planning
Finally, let’s talk about the way most products OUGHT to be planned and built. I call this approach a market-centric model, which includes elements of both the customer and technology-driven approaches.
The most basic requirement for success in this approach is to have a skilled, balanced product planning team. The core of this team consists of an experienced Product Manager with a marketing background and an experienced Engineering Manager or Technical Project Leader. I call this the “2-headed monster” of product planning.
Having two leaders to a project sounds like a prescription for design-by-committee, which usually satisfies no one. And there are definitely dangers to this approach. The most problematic (and frequently encountered) issue is when the Product Manager and Engineering Lead clash. Maybe they just don’t like each other or clash for other reasons. Then you have a real problem—and one that must be dealt with quickly. But that’s a topic for another article. The important thing here is that to raise the odd of producing a truly GREAT high tech product, both the Product Manager and Technical Lead possess key expertise that needs to be brought to the table.
The Product Manager is the market expert and customer proxy when necessary. He is the one who is trained, experienced and skilled at uncovering the true needs and latent desires from potential customers. He also has to have a broad perspective, so he must see to it that all important segments of the market are canvassed to ensure that the resulting offering is MARKET-driven—not shaped by love of a cool technology, or peculiar requests from a few key individual customers.
The Technical Lead brings a couple of critical skills to the table. He keeps the discussion centered on what’s POSSIBLE, ensuring that you don’t plan a product that can’t meet the required timing and budgetary constraints—or worse yet, can’t be built at all! In addition, he or she can “see ahead” and inject the use of new technology to solve a problem in a way that those less technical might not be able to envision.
I won’t pretend that this approach to planning products is easy to implement. In truth, it’s hard to pull off. The key ingredients to success for this model are an honest, open process and culture, where everyone is motivated by the success of the product and ultimately, the company. In companies with a high degree of politics, or rivalries between departments, the process tends to fall apart quickly, to no one’s benefit or satisfaction. Immature individuals driven by ego or focused on their own wants and needs will also sabotage the process. Mutual respect between the key players is critical. Openness is also key; anyone should be allowed an opinion on any aspect of the product.
An engineer can express an opinion on the customer base or marketing approach. A marketer can have an opinion on what technological approach is most appropriate. This cross-fertilization of ideas is very valuable, and can lead to innovative approaches that just aren’t derived from orthodoxy. But at the end of the day, after all the discussion has taken place, there must be mutual respect and trust in the competency of each functional area. Marketing people must be trusted on marketing matters; developers must be trusted on engineering matters. If that trust isn’t there or is lost during the process, a successful product as an end result is far less likely.
Best for Success
When done right, the market-centric approach to product planning is optimal. It usually leads to solid singles and doubles, with the occasional home run. It reduces your risk of an outright flop, while increasing somewhat the normally long odds of creating a blockbuster, market-leading product. Once a company has evolved their product planning process in this manner, it should be poised to introduce a succession of market winners.
That’s my take on planning great high tech products. I’m sure with some people my view will be controversial. What’s your view? Post a comment or drop me an email message to discuss.
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marketreseach · 3 years
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Prescription Writing Software Market 2021-2026 Increasing Demand, Growth Analysis and Strategic Outlook – AdvancedMD, AllegianceMD Software Inc, Kareo, DrChrono
The global research report titled Prescription Writing Software Market has recently been published by The Research Insights which helps to provide guidelines for the businesses. It has been aggregated based on different key pillars of businesses such as drivers, restraints, and global opportunities. This Prescription Writing Software Market research report has been compiled by using primary and secondary research techniques. Finally, researchers direct their focus on some significant points to give a gist about investment, profit margin, and revenue.
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The report presents the market competitive landscape and a corresponding detailed analysis of the major vendor/key players in the market. Top Companies in the Global Prescription Writing Software Market: AdvancedMD, AllegianceMD Software Inc, Kareo, DrChrono, Greenway Health LLC, athenahealth, Medsphere Systems Corporation (ChartLogic), Compulink, NXGN Management LLC, Valant Inc, MPN Software Systems Inc
This report segments the global Prescription Writing Software Market based on Types are:
Cloud-Based
On-Premise
Based on Application, the Global Prescription Writing Software Market is segmented into:
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
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Regional analysis of Global Prescription Writing Software Market:
Geographically, the global Prescription Writing Software Market has been fragmented into several regions such as North America, Latin America, Asia-Pacific, Africa, and Europe based on the productivity of several companies. Every segment along with its sub-segments is analyzed in the research report. The competitive landscape of the market has been elaborated by studying numerous factors such as top manufacturers, prices, and revenue.
The information on the global Prescription Writing Software Market is accessible to readers in a logical chapter-wise format. Driving and restraining factors have been listed in this research report, which helps to understand positive and negative aspects in front of the businesses.
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What are the market factors that are explained in the report?
-Key Strategic Developments: The Prescription Writing Software Market study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.
-Key Market Features: The Prescription Writing Software Market report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.
-Analytical Tools: The Global Prescription Writing Software Market report includes the accurately studied and assessed data of the key industry players and their scope in the market using several analytical tools. The analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the key players’ growth in the market.
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Pharmacy Automation Market by Product (Medication Dispensing System (Robot, Carousel), Packaging & Labeling System (Unit Dose, Multi Dose), Tabletop Counter, Storage System), End User (Inpatient, Outpatient, Retail Pharmacy) - Global Forecast to 2022The
pharmacy automation market
is estimated to grow at a CAGR of 8.2% from 2017 to 2022 to reach USD 5.38 Billion by 2022. Market growth can be attributed to the growing need to minimize medication errors, rapid decentralization of pharmacies, rising geriatric population and rising labor cost. On the other hand, reluctance among the healthcare organizations to adopt pharmacy automation systems is expected to restrain the overall market growth to a certain extent during the forecast period.
Automated medication dispensing systems accounted for the largest share of the pharmacy automation market in 2016. The rising demand for prevention of medication errors, the need for accurate and timely dispensing of a treatment regimen, and the need for avoiding dispensing errors associated with the type and dosage of commonly prescribed medication are the major drivers of automated medication dispensing systems.
In 2016, North America commanded largest share of the pharmacy automation market. The large share of the North American pharmacy automation market can largely be attributed to the increasing number of drug prescriptions at pharmacies resulting from growth in the aging population.
Some of the prominent players in the global pharmacy automation market include Becton Dickinson and Company (U.S.), Omnicell, Inc. (U.S.), Cerner Corporation (U.S.), Capsa Healthcare (U.S.), Parata Systems LLC (U.S), Baxter International, Inc. (U.S.), ScriptPro LLC (U.S.), KUKA AG (Germany), TCGRx Pharmacy Workflow Solutions (U.S.), RxSafe, LLC (U.S.), ARxIUM Inc. (U.S.) and Talyst Systems, LLC (U.S.).
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The leading position of McKesson can mainly be attributed to its well-established position in the pharmaceutical distribution business in the U.S. and Canada as well as its strong portfolio of pharmacy automation systems. In the last few years, the company has launched several products such as EnterpriseRx (a next-generation pharmacy software system), Your Pharmacy Online (a mobile application), ExpressRx Track (a pharmacy automation solution), ScanAbility (Barcode Medication Administration Analytics Tool), and McKesson Ambulatory Pharmacy Solutions, to name a few. These products have helped to reinforce the company’s product portfolio, thereby giving it a competitive advantage over other players in the market.
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Life Science Analytics Market worth 24.73 Billion USD by 2021
The report "Life Science Analytics Market by Type (Descriptive, Prescriptive), Application (Marketing, R&D, Compliance, SCM), Component (Software, Service), Delivery (On premise, Cloud), End user (Pharmaceutical, Biotechnology, Medical Device, CRO) - Forecasts to 2021", analyzes and studies the major market drivers, restraints, opportunities, and challenges in North America, Europe, Asia, and the Rest of the World (RoW).
Browse 135 market data tables and 49 figures spread through 177 pages and in-depth TOC on “Life Science Analytics Market by Type (Descriptive, Prescriptive), Application (Marketing, R&D, Compliance, SCM), Component (Software, Service), Delivery (On premise, Cloud), End user (Pharmaceutical, Biotechnology, Medical Device, CRO) - Forecasts to 2021” https://www.marketsandmarkets.com/Market-Reports/pharmaceutical-life-science-analytic-market-174990653.html
The global life science analytics market is expected to reach USD 24.73 Billion by 2021 from USD 13.26 Billion in 2016, at a CAGR of 13.3% during the forecast period.
The growth of this market is mainly driven by factors such as technological advancements, availability of big data in the life science industry, growing adoption of analytics solutions for clinical trials, increasing adoption of analytics solutions for sales and marketing applications, growing need for improved data standardization, rising prevalence of chronic diseases, increasing pressure to curb healthcare spending, and growing need for improved patient outcomes. Moreover, increasing focus on value-based medicine, use of analytics in precision and personalized medicine, cloud-based analytics, use of big data analytics to increase R&D productivity, and emergence of social media and its impact on the life science industry provide significant growth opportunities in the market. However, lack of skilled professionals and financial constraints may hinder the growth of this market during the forecast period.
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The report segments the life science analytics market based on type, application, component, delivery model, end user, and region. Based on type, the market is segmented into descriptive analytics, predictive analytics, and prescriptive analytics. The descriptive analytics segment is expected to account for the largest share of the life science analytics market in 2016. The significant usage of descriptive analytics by stakeholders to gain a better understanding of the past trends and event occurring in real-time is expected to drive the growth of this segment. Based on delivery model, the life science analytics market is segmented into on-demand models and on-premise models. The on-demand models segment is expected to grow at the highest CAGR during the forecast period due to advantages such as growing demand for self-driven analytics, lack of upfront capital investments for hardware, extreme capacity flexibility, and pay-as-you-go pricing of this model.
Based on region, the life science analytics market is segmented into North America, Europe, Asia, and the Rest of the World (RoW). In 2016, North America is expected to dominate the market, followed by Europe. Asia is poised to be the fastest-growing region during the forecast period. Factors such as large population base, growing prevalence of chronic diseases, increasing need for innovative therapies, and low manufacturing costs in the region are expected to drive market growth of this region. Moreover, growing focus on the adoption of digital technology in life science manufacturing and R&D activities is expected to boost the life science analytics market in Asia.
The life science analytics market is a highly fragmented market, with several big and emerging players. Key market players include SAS Institute Inc. (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Quintiles, Inc. (U.S.), Accenture (Ireland), Cognizant (U.S.), Wipro Limited (India), MaxisIT Inc. (U.S.), TAKE Solutions (India), and SCIO Health Analytics (U.S.).
About MarketsandMarkets
MarketsandMarkets is the largest market research firm worldwide in terms of annually published premium market research reports. Serving 1700 global fortune enterprises with more than 1200 premium studies in a year, M&M is catering to a multitude of clients across 8 different industrial verticals. We specialize in consulting assignments and business research across high growth markets, cutting edge technologies and newer applications. Our 850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors.
M&M’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. The new included chapters on Methodology and Benchmarking presented with high quality analytical infographics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers.
We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.
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lucyariablog · 7 years
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Thinking of Creating Original Research? 8 Things to Consider
If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started.
I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes. It’s helpful (versus promotional) content. It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions.
Like any other tactic, original research must fit into your overall content marketing strategy and within your organizational constraints including budget, staff, and expertise. Even though many types of research and survey software are readily available, not just anyone can “do research” successfully.
Conducting high-quality research requires an understanding of:
Research methodologies (including selection of the best methodology based on your objectives)
Sampling procedures
Questionnaire design
Project management
Data analysis
Reporting
You also must factor in the costs and talent necessary to develop content based on the research findings and a distribution strategy (as you know, what’s the use of developing content if no one sees it).
That said, let’s get started.
1. What is your objective?
Begin with your audience in mind. Conducting research, analyzing the findings, producing a report and other content, and distributing the findings for content marketing purposes requires an investment. Your primary goal should be to provide valuable insights for your audience. Your audience will sense if the research was conducted for self-serving purposes, and that could turn people off.
Be clear about what you want to study – and why.
Top goal for original research for #contentmarketing is providing audience w/ valuable insights. @LisaBeets Click To Tweet
For example, the CMI research team is surveying a segment of our audience with unique educational needs around content marketing to identify their biggest pain points. We intend to use the findings in a report as well as in an e-book accompanied by prescriptive guidance to address their challenges.
2. Is the data already available?
Once you’re clear on the objective, it’s time to move into the exploratory stage of research. You’ll look for any secondary research – information already published on the subject matter.
This phase can be expensive if you don’t limit the time you will spend because, depending on your topic and objective, many potential resources exist. A basic internet search could lead you to industry association data, libraries, government reports, etc. Also look at internal information (marketing stats, sales data, etc.).
If you discover good existing research, you may determine you can use and properly cite it to develop content for content marketing purposes instead of spending a lot of money to conduct new research.
On the other hand, your discoveries may identify gaps in available research that you might fill.
If you proceed with an original research project, your objective(s) determines the methodology. Qualitative research (e.g., personal interviews, focus groups) or perhaps a quantitative study (e.g., surveys) – or a combination of the two – may be the best method based on your objective.
3. Do you have the resources?
To generate credible results, you can’t wing it. It takes time, expertise, and budget to execute a high-quality, original research project that produces findings for content marketing.
Don’t fulfill this prediction of Ron Sellers, president of Grey Matter Research & Consulting, who shared this insight: “Unfortunately, there will be even more bad researchers, as tight budgets and timelines mean more and more non-researchers ‘do research,’ not fully understanding sampling, methodologies, and other basics of insights.”
Staff researchers in large corporate environments generally are well versed on the time, expertise, and budget requirements for various types of research. Because they often (if not always) are working at capacity, it can be tempting for other departments in the company to try to undertake research. If that’s you – or your company doesn’t have researchers – proceed with caution.
Important initial considerations include:
Who will manage the project? Do you have a qualified person on staff with time available or will you need to outsource it?
Who will design the qualitative survey instruments (e.g., moderator guide, screening questionnaire, question/discussion guide), recruit the participants, and conduct the interviews?
Who will design the quantitative questionnaire, program and host the survey, and collect the data?
What survey tools will be needed in house?
Who will write and design the report? Do you have experienced resources in house, or will you need to contract with freelancers?
Who will develop the strategy for creating content pieces around the insights and distribute the findings?
How much is all of this going to cost?
What are your ROI goals? Are they financial, metrics-based, or something different? Put them in writing. For example, do you want to attract x number of new visitors to your website to view your research findings, with a goal of having x% convert to email subscribers? Or do you want to generate x number of qualified leads from the research-focused content with a goal of having x% convert to sales?
The point is if you don’t have the expertise on staff to answer these questions, you must invest the time (and money) to learn or find someone who can help.
If you don’t have #research expertise on staff, invest in finding an expert, says @LisaBeets. Click To Tweet
HANDPICKED RELATED CONTENT: Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs
4. Do you have a quality list?
How will you reach the people who can provide the type of insights you’re looking for? Various options exist to acquire lists of possible respondents. These include your subscriber list, partnership with another company, rental of a third-party list, “list on demand” in survey software, and paid access to a panel of prescreened participants.
There are also numerous ways to distribute a survey. At CMI, we predominantly send surveys by email invitation to a known audience of interest (e.g., B2B marketers who use content marketing). Other options include embedding a survey link on your website, including a link in blog posts and newsletters, running banner ads that link to your survey, or distributing a link on your social media channels.
Your choices will be based on your objectives.
Rather than getting into all the pros and cons of list options and survey distribution methods, I stress the importance of a) understanding sampling and methodology, and b) having the expertise on staff to address these issues. If you don’t, seek outside assistance.
5. What will you do with the data?
After the data has been collected, edited, cleaned, and coded, you move into the analysis and writing phase.
The methodology used will impact the analysis phase. In-depth analysis of qualitative data is different than that of quantitative data — ensure that the analyzer’s skill set is appropriate. Do you have this talent on staff? If not, who will analyze the findings for you?
It’s beneficial to have several people see the data; someone might observe something that another person missed. This analysis also may reveal findings that require further research.
Have several people review research data; one person might observe something another missed, says @LisaBeets. Click To Tweet
A word of caution: Your report’s text and visual presentation – as well as the way the written methodology is crafted – affect how your study is perceived in the market. Ensure that your writer and designer (in-house or external) have sufficient understanding of research to communicate it effectively – forgoing conclusions the data doesn’t support and visualizing it in a way that’s easily understood.
HANDPICKED RELATED CONTENT:
How to Transform Complex Data Into Understandable and Shareable Visuals
6 Mistakes Ruining Your Charts and Infographics
6. What type of content will you create?
Before you develop the research, your goals for the project should be determined. Those goals then inform your choice of content formats.
At CMI, we often publish one main report around a research study and spin it off into other tactics. The report is housed on our website and the spin-off pieces include links to the research report. Some of the spin-off pieces focus on one aspect of the report. For example, we create the annual Content Marketing Playbook with the results from our annual research. The playbook details the tactics identified by survey respondents and includes examples of why, when, where, and how companies use them.
Types of content to consider developing around original research findings include:
Blog posts
E-books/white papers
Webinars
Videos
Podcasts
Infographics
Interactive graphics/data visualizations
Interactive assessments
In-person events
Twitter chats
E-learning courses
Training classes
When considering which types of content to develop, evaluate the resources necessary to create, distribute, and manage that content.
TIP: All content based on research undertaken for content marketing purposes should be helpful in some way to the audience. Reported data should benefit the audience, not be promotional in nature.
Reported data should benefit the audience, not be promotional in nature, says @LisaBeets. Read more >> Click To Tweet
HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]
7. Will you gate the research?
Based on your goals for the project – and prior to releasing the content (e.g., primary report, e-book) – decide whether you want to require recipients to provide contact or other information to receive it.
Since our first research report launched in 2010, CMI has never gated the annual B2B and B2C content marketing reports. Our goal for the research is to attract and build an audience by providing helpful information to content marketers – not to collect leads. That decision has helped us build relationships with site visitors, many of whom become subscribers of our e-newsletter.
If you need to collect leads – and you’re confident that asking for the person’s contact information won’t turn them off (especially in a first-time “meeting”) or your findings are so valuable and so novel that people will be happy to give you their contact information to receive it, then go for it. If you’re not sure, try some A/B testing and/or gate the research for a limited time to see how it performs.
HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content
8. Are you prepared for the attention?
Be sure you are ready for the questions your findings will bring. Be prepared to:
Explain your methodology and interpretation of the results.
Field public relations inquiries. Contact your media relations person as you’re planning your study to identify how he or she can help advance the reach of the findings. Check out these tips from my colleague Amanda Subler: A Step-by-Step Guide to Get More Eyes on Your Research.
Respond to questions and comments on social media.
Be open to new ideas and questions offered by people who read your research. Feedback can be useful when you plan your next research project.
Keep your sales team in the loop. Determine what your team will do with interested prospects who learn about your products/services as a result of the content you create around the research. How will your team move these people to the next step in their relationship with your company?
TIP: Stay abreast of similar research conducted by your competitors. Review their methodology and results so you can intelligently discuss the overall research in your industry with your audience and team.
Conclusion
There is no one-size-fits-all approach for original research and content marketing. Take your unique situation into account and think through the various scenarios even if you have the budget and resources to move forward. If you don’t have the expertise of an internal research staff to lean on, consider engaging a consultant or a research firm and start with a small project to see how it goes.
Have you conducted original research for content marketing purposes? How did it go? What did you learn? Let us know in the comments.
Editor’s note: This article is based in part on a presentation CMI Research Consultant Nancy Reese and I developed and presented at Content Marketing World 2017. The presentation was called How to Create Original Research and Use the Findings for Content Marketing Purposes.
See all of CMI’s original research reports from its central hub.
Find solutions to your content marketing pain points at Content Marketing World Sept. 4-7 in Cleveland, Ohio. Register today and use code BLOG100 to save $100. 
Cover image by Joseph Kalinowski/Content Marketing Institute
The post Thinking of Creating Original Research? 8 Things to Consider appeared first on Content Marketing Institute.
from http://contentmarketinginstitute.com/2018/03/creating-original-research/
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COVID-19 Impact on Analytics Market by Components, Verticals and Region - Global Forecast to 2021
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Post COVID-19, the report "COVID-19 Impact on Analytics Market by Components, Verticals and Region - Global Forecast to 2021", size to grow from USD 25.4 billion in 2019 to USD 33.8 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 15.5% during the forecast period. The major factors driving the growth of COVID-19 impact on the analytics industry include increasing demand for digital transformation, increased investments in analytics, growing demand for remote services and location data, and increasing need for real-time information to track and monitor the COVID-19 spread..
Request for PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=11024881 By industry vertical, healthcare to grow at the highest CAGR during the forecast period
The Analytics Market is segmented into ten industry verticals: Banking, Financial Services and Insurance (BFSI), government and defense, healthcare, manufacturing, retail, media and entertainment, telecommunications and Information Technology (IT), transportation, energy and utilities, and others (travel and hospitality, oil and gas, real estate and construction). During the COVID-19 pandemic, the healthcare industry vertical is under immense pressure to enhance and provide PPE, ventilators, prophylactic, and anti-viral drugs, across the world. Healthcare organizations are using advanced technologies, such as analytics, AI, and machine learning to analyze the complex data around COVID-19 to monitor and reduce the impact of the virus.
Browse in-depth TOC on "Covid-19 Impact on Analytics Market”
·        11 Tables
·        40  Figures
·        83 Pages
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North America to hold the largest market size during the forecast period
North America is the most significant revenue contributor to the global big data market. The region is witnessing significant developments in terms of adoption and investments in technologies such as analytics, AI, and ML. The growth in the demand for digital technologies for business transformation and continuity is driving the implementation of different analytical solutions among industries. Most of these industries are relying on analytical solutions to create different predictive or prescriptive models so that they can sustain the impact of COVID-19. North America, a manufacturing-driven economy, has already felt the impact of COVID-19 in most of its industries. For instance, automobile giants, such as Ford, General Motors, and Fiat Chrysler, have closed down all the US manufacturing plants to slow down the spread of the virus.
The report includes the study of the key players offering analytics solutions and services. Major vendors in the global Analytics Market include Microsoft (US), Teradata (US), IBM (US), Oracle (US), SAS Institute (US), Google (US), Adobe (US), Talend (US), Qlik (US), TIBCO Software (US), Alteryx (US), Sisense (US), Informatica (US), Splunk (US), Hitachi Vantara (US), Information Builders (US), AWS (US), SAP (Germany), Salesforce (US), Micro Focus (UK), MicroStrategy (US), and ThoughtSpot (US).
About MarketsandMarkets™  MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies' revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions. Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve. MarketsandMarkets' flagship competitive intelligence and market research platform, "Knowledge Store" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. Contact: Mr. Sanjay Gupta MarketsandMarkets™ INC. 630 Dundee Road Suite 430 Northbrook, IL 60062 USA: +1-888-600-6441 Email: [email protected] Content Source: https://www.marketsandmarkets.com/PressReleases/covid-19-impact-on-analytics.asp
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healthcare366-blog · 7 years
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Computerized Physician Order Entry Market worth 1379 Million USD by 2019
The report "Computerized Physician Order Entry Market by Type (Integrated, Standalone), by Component (Hardware, Software, Services), by Deployment, by End User (Emergency Healthcare Service Provider, Hospitals, Office Based Physicians), by Geography - Global Trends & Forecast to 2019"the global computerized physician order entry (CPOE) market was valued at $999.9 Million in 2014,and Computerized Physician Order Entry Market worth 379 Million USD by 2019, and is projected to grow at a CAGR of 6.6% during the forecast period from 2014 to 2019.,
Browse 61 tables and 68 figures spread through 111 Pages and in-depth TOC on "Computerized Physician Order Entry Market”
http://www.marketsandmarkets.com/Market-Reports/computerized-physician-order-entry-cpoe-market-106642283.html
Early buyers will receive 10% customization on This report.
Computerized Physician Order Entry  is defined as an application, which aids providers to enter medical orders into computer systems that are located within an ambulatory or inpatient setting. CPOE helps in the replacement of many traditional methods of enlisting medication orders; these include verbal (in person or via telephone), written (paper prescriptions), and fax. These systems allow users to electronically specify medication orders as well as laboratory, referral, admission, radiology, and procedure orders. The Global CPOE Market is primarily driven by factors, such as government initiatives to improve the IT infrastructure and information technology that helps in the reduction of healthcare costs.
The global CPOE Market has been segmented on the basis of five categories, namely, type, component, deployment, end-user, and region. On the basis of type, the market is segmented into integrated CPOE and standalone CPOE, wherein the integrated CPOE sub-segment dominated the global CPOE market with a share of 75.0% in 2014.
On the basis of component, this market is further divided into services, software, and hardware, wherein the services sub-segment has the largest market value. On the basis of deployment, this market is segmented into web-based, on premise, and cloud based, wherein the web-based sub-segment has the largest market value. On the basis of end-user, this market is divided into office-based physicians, hospitals, emergency healthcare service providers, nurses, and other end-users, wherein the hospital sub-segment accounted for the largest share of 32.7% in the global computerized physician order entry market in 2014. It is estimated to witness a CAGR of 7.0% during the forecast period from 2014 to 2019.
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The market, on the basis of region, has been classified into four regions, namely, North America, Europe, Asia-Pacific, and Rest of the World. North America held the largest share of 59.5% in the total global CPOE market, which was followed by Europe. The rising number of installations in North America is due to the high adoption of advanced technology, wherein a greater emphasis is laid on hospital automation.
The major players operational in the global computerized physician order entry market are Allscripts (U.S.), Athenahealth, Inc. (U.S.), Siemens Healthcare (Germany), Philips Healthcare (Netherlands), Medical Information Technology, Inc. (U.S.), Cerner Corporation (U.S.), eClinicalWorks LLC (U.S.), Epic systems (U.S.), GE healthcare (U.K.), Mckesson Corporation (U.S.), and Carestream Health (U.S.).
Get The PDF Brochure For This Report@
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 About MarketsandMarkets™:
MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.
 Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.
 MarketsandMarkets’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.  
 Contact:
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MarketsandMarkets™
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Suite 2175, Seattle,
WA 98101, United States
Tel: 1-888-600-6441
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gauravpune-blog · 7 years
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Medication Management Market worth $1,624.9 Million by 2019
The report “Medication Management Market by Systems (CPOE, CDSS, Automated Dispensing, Assurance Systems), Services (Medication Analytics, POC Verification, ADE Surveillance), Mode of Delivery (On-Premises, Web-Based, Cloud-Based) - Global Forecast to 2019” analyzes and studies major market drivers, restraints, and opportunities in North America, Europe, Asia-Pacific, and the Rest of the World (RoW).
Browse 109 market tables and 40 figures spread through 300 pages and in-depth TOC on "Medication Management Market by Systems (CPOE, CDSS, Automated Dispensing, Assurance Systems), Services (Medication Analytics, POC Verification, ADE Surveillance), Mode of Delivery (On-Premises, Web-Based, Cloud-Based) - Global Forecast to 2019" http://www.marketsandmarkets.com/Market-Reports/medication-management-market-107137346.html Early buyers will receive 10% customization on reports.
This report studies the global medication management market, with forecast to 2019.
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Medication management systems ensure tracking and validation of the medication administered to patients at all points of care. These systems help healthcare organizations to minimize medical errors occurring in the healthcare environment. Owing to these benefits, the global medication management market has received a major boost over the past few years.
With a significant increase in the elderly population and growth in treatment of long-term care diseases, an increasing number of patients across the world are using daily medication prescriptions. This has increased the risks of medication errors in the healthcare environment. Medication errors are responsible for a large number of hospital readmissions which adds to overall cost of healthcare services, which increases the burden on healthcare systems. Currently, an increasing number of healthcare organizations and governments across the globe are considering medication management solutions as tools for minimizing their overall healthcare costs. This can be achieved by minimizing the hospital stay for patients, while delivering better quality of care at the same time.
The global medication management market is estimated to grow at a healthy double-digit growth rate in the coming years. This growth is largely driven by the growing adoption of medication management solutions by healthcare organizations in both developed and developing countries across the world. In addition, investments by emerging countries such as China and South Korea in the medication management sector, the rising need for better healthcare, and an increase in government initiatives globally will help propel the growth of this market. However, medication management systems are perceived to be capital intensive solutions, which demand significant investments from a healthcare organization for their successful implementation and utilization. Thus, high cost of software implementation and the expenses associated with its timely up gradation and maintenance may hinder the growth of the medication management market to a certain extent.
In this report, the global medication management market is segmented by systems/software, services, modes of delivery, end users, and geography. This report also covers main market drivers, restraints, opportunities, and threats in the medication management market. The global medication management systems market, estimated to be valued at $845.1 million in 2014, is poised to grow at a CAGR between 13% and 15% during the forecast period of 2014 to 2019.
North America is estimated to be the largest market, accounting for a share of more than 60% of the global medication management market in 2014, followed by Europe, Asia-Pacific (APAC), and the Rest of the World (RoW), respectively. Growth in the ageing population, increasing government funding, and healthcare reforms are the factors that have supported the growth of the North American medication management market.
The medication management market is a fragmented market with companies like CareFusion Corporation (U.S.), McKesson Corporation (U.S.), Allscripts Healthcare Solutions, Inc. (U.S.), Cerner Corporation (U.S.), and Siemens Healthcare (Germany) commanding a majority share of the market in 2013.
About MarketsandMarkets™
MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.
 Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.
 MarketsandMarkets’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. 
 Contact:
Mr. Rohan
MarketsandMarkets™
701 Pike Street Suite 2175, Seattle, WA 98101, United States Tel: 1-888-600-6441
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healthy-insights · 8 years
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Global E-Prescribing Market: Opportunities and Forecasts, 2013 - 2019
A new Transparency Market Research report states that the global e-prescribing market stood at US$250.2 mn in 2013 and is expected to reach US$887.8 mn by 2019, rising at a whopping 23.50% CAGR between 2013 and 2019. The title of the report is “E-prescribing Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019.”
Browse the full E-Prescribing Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019 report at http://www.transparencymarketresearch.com/e-prescribing-market.html
E-prescribing or electronic prescribing is a process involving the electronic generation and sending of prescription orders for the convenience of medical practitioners or physicians, allowing them to transmit prescriptions directly from the point of care to a pharmacy. E-prescribing enhances the safety of patients and the quality of care, since there is no manual writing involved and thus there is less probability of prescription errors. In addition, e-prescribing also helps conduct security checks, encapsulate medical lists, and compile the complete historical data of a patient.
As per the report, the increasing initiatives taken by governments globally and the enhanced quality of healthcare are amongst the key factors boosting the e-prescribing market. In addition, the reduction in prescription errors will also drive the adoption of this technology, hence propelling the development of the market.
Furthermore, e-prescribing systems are being introduced with advanced features, stimulating the growth of the market. The integration of e-prescribing systems with electronic health records is a chief opportunity in the market. On the other hand, the soaring costs of e-prescribing systems and the risk of insufficient patient security and privacy are the factors that may inhibit the growth of the market. In addition, the absence of IT professionals and lack of high-speed broadband facilities within remote areas may also create a negative impact on the development of the market for e-prescribing.
On the basis of product type, the report segments the market into stand-alone systems and integrated systems. Amongst these, integrated systems are currently the largest segment of the global e-prescribing market. In terms of component, the market is segmented into hardware, software, and services. Of these, software is currently the largest segment within the e-prescribing market. On the other hand, the segment of services is the most expeditiously developing segment of the market.
By delivery mode, the report segments the e-prescribing market into on-premise or licensed, web-based, and cloud-based e-prescribing systems. Amongst these, web-based e-prescribing is the biggest delivery mode in the market. On the other hand, cloud-based e-prescribing is the most swiftly developing delivery mode in the market.
By usage mode, the market is categorized into hand-held devices and PC-based e-prescribing systems. Amongst these, hand-held devices are leading the market at present. By end user, the report segments the market into office-based physicians and hospitals. The usage of e-prescribing systems is currently higher in hospitals as compared to their usage by office-based physicians. However, it has been predicted that in the coming years, e-prescribing systems will be employed more by office-based physicians than hospitals.
By geography, the e-prescribing market is segmented into Asia, Europe, and North America. Amongst these, Europe leads the market currently. On the other hand, North America emerged as the most rapidly growing market for e-prescribing systems. The extensive adoption of e-prescribing systems and the advanced healthcare infrastructure are the major factors fuelling the growth of the market in North America. In addition, a number of government initiatives, such as the National Council for Prescription Drugs Program in 1977 and the Clinical Health (HITECH) Act in 2009, have also augmented the growth of the market.
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As per this report, the major players operating in the market are Henry Schein, Inc., Cerner Corporation, Allscripts, Emdeon and athenahealth, Inc.
The global e-prescribing market has been segmented as below:
E-prescribing Market, by Product Type
E-prescribing Market, by Component
E-prescribing Market, by Delivery Mode
E-prescribing Market, by usage mode
E-prescribing Market, by end user
E-prescribing Market, by Geography
Integrated system
Stand-alone system
Software
Hardware
Services
Web-based
On-premise/licensed
Cloud-based
Hand-held device
PC-based
Hospital
Office-based physician
North America
Europe
Asia
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Why Focus Your Attention On a Niche Market?
When it involves promoting your on-line enterprise, understanding your audience is essential. After all, your audience, or goal market, are the people who buy your products, offer you their money and generate your earnings! Who are the parents which are virtually definitely to be all in favour of what it's important to supply?
As you consider utterly totally different enterprise ideas, or methods to develop your current small enterprise, it's simple to get caught up inside the concept of maximising every little thing. Growth means getting greater and, for plenty of us, that merely means reaching as many consumers as attainable. In apply, though, the most successful development would not come from merely rising your attain - the perfect outcomes come from straight specializing in a small space of curiosity market.
How have you learnt if a niche market is right for you? What do you have to think about when choosing a niche market for what you might be selling? And what are the benefits of a slim method to advertising in relation to blogs, social media and search engine optimisation?
What Is Your Niche?
As simple as this question sounds. With different companions, I arrange an Online Prescription and Consultation site and we weren't certain how feasible it was to cover both ladies and men's healthcare conditions inside one web page, or whether or not we should aim for condition area of curiosity web sites. This remains to be a question that we debate as we change and develop our technique to succeed in out to completely different communities and their needs.
For any enterprise-to-enterprise organisation, aiming your promoting and marketing at one sort of shopper or business is a fundamental space of curiosity strategy. But there are numerous alternate options. Another very common niche is the one current in your native space. Targeting all of your advertising and power within a small geographic space is a certain-fireplace solution to get your message by way of in a direct type. After all, of us naturally belief corporations that are positioned nearby, and select them over extra distant opponents.
Ultimately, a distinct segment could be found nearly wherever. You could choose a small group of individuals based mostly on age, earnings, location, pursuits and so forth. But for a niche that truly works, look rigorously at your corporation.
Wufoo Alternatives
As so much as we might all like to please everybody all the time, your companies or merchandise undoubtedly appeal to some people greater than others. You may possibly assemble up a picture of those people by way of your preliminary gross sales, potential leads, or through surveys and questionnaires. Online survey site http://www.allsocialtraffic.com/ offers an unimaginable enterprise demographic survey that will help you determine your area of interest.
Once you've acknowledged them, look for a typical sample - that is the area of interest that it's good to be focusing on.
Finding A Gap In The Market
If you are merely getting began together with your small business, it is a good thought to assemble your organisation around a distinct segment, quite than trying to find the world of curiosity after you may be up and dealing. Classically, this implies discovering a 'hole available available in the market'.
Unfortunately, with yearly that passes, the unique enterprise ideas get used up. It's virtually not possible to hunt out a totally progressive enterprise that has a large purchaser base merely able to be tapped. If you find one, seize the opportunity!
For most of us, though, there won't be a sudden flash of inspiration. Instead, use intelligent area of interest promoting and advertising to objective your merchandise the place they're required. As prolonged as you reach your customers further successfully than your rivals do, you may dominate a distinct segment that is already being served.
A nice occasion of this is Lehman's. Founded in 1955, the company supplied tools and residential ware aimed towards a distinct phase market that was already being served - the native Amish neighborhood, who do not use electrical energy. Although the Amish neighborhood might discover merchandise that did not require electricity, there was no one that made them feel as if the merchandise have been aimed particularly at them.
This is a very powerful factor to review niche advertising. It is simply not important to have a niche your entire private, however, by focusing your consideration on a specific group, you probably can assemble their respect, appreciation and loyalty.
Today, Lehman's is a world organisation, providing merchandise to not only the Amish however as well as growing international places, environmentalists and other individuals with unreliable electricity offers. Lehman's constructed a status by focusing on a distinct phase, and subsequently expanded to cowl a wider group of consumers.
You can do the identical by starting with a focused technique.
Niche Marketing Works Online
Increasingly, firms market themselves on-line. After all, this could be a inconceivable method to realize purchasers from each corner of the globe. But this is lacking the purpose of effective marketing.
While it could be good to get product sales from the mass market, the sheer amount of on-line competitors makes this an uphill battle. However, the Internet can be the proper place for efficient niche promoting and advertising and marketing.
Search engine optimisation (search engine advertising and marketing) is particularly powerful while you concentrate on a distinct section. net optimization includes optimising your web site to target specific key phrases that prospects enter into engines like google. If you select a key phrase that's being focused by 1000's and thousands of different pages, getting to the top of the outcomes is tough. If you focus on a really relevant keyword that's being appeared for nevertheless not focused by opponents, you presumably can improve your website online guests and, in flip, you revenue.
Targeting a niche means much less competition on your key phrases. Less competitors means more online have an effect on.
Niche Social Media Marketing
Another necessary on-line space of interest advertising and advertising exercise is social media. Although film star Twitter users give the impression that social media is about promotion, do not forget that these platforms are designed to permit you to connect with a small group of people. Social media is designed to operate in space of curiosity teams.
In a enterprise sense, it is hardly ever productive to use social media advertising to announce your information or put up closed, insular updates. Instead, you could focus your consideration on entering thought of one in every of these space of interest groups efficiently.
Alternative to Wufoo
Finding another for Wufoo might be difficult. But no extra after we checked out FormTitan. It’s not only another, but it surely additionally outperforms Wufoo in a number of aspects.
Let's take into consideration that you just provide an XXXL garments vary focused on the overweight area of interest. Social media is the proper place to attach with potential customers, by coming into conversations about weight-reduction plan, weight discount, the issue of getting appropriate sizes, and so on.
As lengthy as there's a niche group of people which might be communicating via social media, your brand can enter this enviornment and grow to be a part of the dialog. That is the potential of social media.
And, in fact, if a niche would not yet exist, your on-line business can play an essential position in bringing like-minded folks together. Once your social media presence is established, you'll be able to current the platform by the use of which your niche can talk. In return, your mannequin stays constantly present, the primary port of identify for the merchandise that your area of interest wants most.
How To Focus On A Niche While Maximising Customers
The theory of space of curiosity advertising and advertising and marketing simply isn't new but has a specific relevance to the sphere of on-line advertising. Today, there are more alternatives to connect with your area of interest viewers than ever earlier than.
But a distinct segment still stays intimidating. Properly targeted advertising and marketing makes a positive group of people really really feel welcomed and included but, in flip, alienates others who might have an interest in your product. Why shut your self off to attainable shoppers?
What is Alternative to Wufoo
Wufoo’s Form Builder supplies the tools for anybody to easily drag and drop an amazing form in just some short minutes. Whether you’re a secretary or the resident IT ninja, it may possibly allow you to accumulate knowledge with out writing a single line of code.
The actuality is that area of curiosity promoting and advertising and marketing is a robust software, but simply is not unique. It is feasible to focus your consideration on a variety of niches at once, providing that your advertising worth vary permits for the dedication involved. And, in reality, your niche is only the beginning. As your enterprise and merchandise evolve, so will your pure base of customers.
Start at the moment with a distinct phase that gives you a foothold in your industry. It is simply as quickly as this area of curiosity is in place that you would proceed to climb additional up the enterprise ladder.
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