#Programmatic Advertising

[mostlysignssomeportents]

The economics of AI spam and what it means for post-AI bubble spammers

A persistent current in the people who believe that AI could be profitable from low-risk activities is the belief that people don't care about extremely low-value AI-generated spam, and that this spam generates a lot of money.

These are both totally incorrect. The point of AI generated spam is to get clicks people who are looking for better content. It's SEO. No one reads 2000 words of algorithm-pleasiing LLM garbage over an omelette recipe and then subscribes to that site's feed.

And the omelette recipe generates pennies for the spammer that posted it. They are doing massive volume in order to make those pennies into dollars. You don't make money by posting one spam. If every spammer had to pay the actual recovery costs (energy, chillers, capital amortization, wages) for their query, every AI-generated spam would lose (lots of) money.

[programmatic-marketing-hub]

OTT Advertising vs. CTV Advertising: Which One Is Best for Your Brand?

Image Source: FreeImages

Let's dive into every section to gain a complete know-how of OTT marketing vs. CTV marketing.

1. Understanding OTT Advertising

OTT, which stands for Over-the-Top, refers back to the shipping of video content over the net, bypassing conventional distribution channels including cable or satellite TV for PC carriers. OTT services allow viewers to circulate their favorite TV shows, films, and other video content material on diverse gadgets, including smartphones, capsules, computers, and clever TVs. Examples of popular OTT systems encompass Hulu, Netflix, Amazon Prime Video, and Disney+.

2. Exploring CTV Advertising

Connected TV, or CTV, refers back to the gadgets on which visitors get admission to and eat OTT content. These gadgets consist of smart TVs, streaming sticks (which include Roku, Apple TV, or Amazon Fire TV), gaming consoles (like Xbox or PlayStation), and set-top containers with net connectivity. CTV devices enable viewers to circulate OTT content without delay on their TV monitors, providing a more immersive and traditional TV-like reveal.

3. The Evolution of OTT and CTV

The upward thrust of OTT and CTV can be attributed to several factors. With the growing availability of excessive-pace net and the proliferation of net-linked gadgets, viewers have more options and versatility in how they devour video content material. The comfort of on-call for streaming and the potential to customize viewing stories have driven the recognition of OTT and CTV.

4. The Growing Popularity of OTT and CTV

The growth of OTT and CTV has been extremely good in recent years. According to Nielsen, streaming accounted for 34.8% of general TV consumption, surpassing cable and broadcast TV for the first time. This shift in viewership behavior has caught the eye of advertisers, who are now trying to leverage OTT and CTV systems to reach their target audiences.

5. Advantages of OTT Advertising

OTT advertising offers several blessings for entrepreneurs. Firstly, it affords the right of entry to a huge and numerous target market, as OTT systems have a worldwide reach and cater to various demographics. Secondly, OTT lets in for superior targeting abilities, allowing advertisers to supply customized and relevant advertisements to unique audiences. Additionally, OTT advertising and marketing provides a brand-safe environment for ad placements, making sure that commercials are displayed in a top-rate and trustworthy context.

6. Advantages of CTV Advertising

CTV advertising and marketing, however, give unique blessings to entrepreneurs. One of the important blessings of CTV is the capability to reach viewers at the large display, offering an extra immersive and attractive viewing experience. CTV advertisements are normally non-skippable, ensuring excessive completion fees and expanded logo exposure. CTV additionally lets in for more innovative advert formats, inclusive of interactive and dynamic commercials, that may decorate logo messaging and pressure higher engagement.

7. Challenges in OTT and CTV Advertising

While OTT and CTV advertising presents several possibilities, there are also demanding situations that entrepreneurs need to navigate. One of the principal challenges is the fragmented nature of the OTT and CTV ecosystem, with more than one structure, devices, and content material vendors. This fragmentation makes it crucial for advertisers to have a strategic approach to reach their audience successfully. Additionally, measuring the impact and return on funding (ROI) of OTT and CTV advertising and marketing may be hard because of the shortage of standardized measurement metrics.

8. Targeting Capabilities in OTT and CTV

Both OTT and CTV marketing offer superior targeting talents, allowing advertisers to supply greater customized and applicable ads to their audiences. OTT marketing permits concentrate primarily on different factors, which include demographics, pastimes, and viewing conduct. CTV advertising, in particular, offers the opportunity to target audiences on a massive screen, handing over ads directly to viewers' living rooms. This unique concentration guarantees that advertisements are proven to the proper humans at the right time.

9. Effective Ad Formats in OTT and CTV

When it comes to ad formats, both OTT and CTV marketing offer flexibility and creativity. OTT platforms typically aid various ad formats, along with pre-roll, mid-roll, and submit-roll commercials, similar to conventional TV classified ads. CTV, however, provides additional possibilities for interactive and dynamic ad formats, allowing for more engaging and interactive studies. These ad codecs can encompass overlays, interactive factors, and clickable calls to action, improving the viewer's engagement with the content.

10. Measuring Success in OTT and CTV Advertising

Measuring the fulfillment of OTT and CTV advertising campaigns requires a combination of conventional and digital dimension approaches. Advertisers can track metrics along with reach, frequency, completion quotes, click-thru rates, and conversions to evaluate the effectiveness of their campaigns. Additionally, leveraging superior size technologies, together with attribution fashions and pass-tool tracking, can provide deeper insights into the impact of OTT and CTV advertising on client conduct and conversions.

11. Choosing Between OTT and CTV Advertising

When deciding between OTT and CTV advertising and marketing, it's essential to recollect your marketing campaign goals, target audience, and available sources. OTT advertising gives a broader reach and the capability to target visitors across more than one device, making it appropriate for achieving a diverse audience. CTV advertising and marketing, alternatively, presents a greater immersive and engaging enjoyment on the large screen, making it perfect for logo cognizance and effect-driven campaigns. Ultimately, the selection between OTT and CTV will depend upon your unique dreams and target market.

12. Integrating OTT and CTV Advertising into Your Strategy

To efficaciously integrate OTT and CTV advertising into your marketing approach, it is crucial to not forget the subsequent steps:

Identify your target market: Understand your audience's demographics, hobbies, and viewing conduct to create powerful strategies.

Craft compelling advert creatives: Develop enticing and relevant ad creatives that resonate with your audience and align with the precise context of OTT and CTV structures.

Leverage advanced targeting competencies: Use the superior focus on capabilities supplied by OTT and CTV systems to deliver personalized and applicable commercials to your target audience.

Measure and optimize: Continuously display the performance of your OTT and CTV campaigns, examine the facts, and make data-driven optimizations to enhance your campaign effectiveness.

Consider go-channel integration: Integrate OTT and CTV advertising with different digital marketing channels, along with social media and search advertising, to create a cohesive and complete advertising method.

In the end, both OTT and CTV advertising present precise opportunities for entrepreneurs to attain their goal audiences in a greater personalized and engaging way. By knowing the differences between the 2 and leveraging their respective advantages, advertisers can create impactful campaigns that drive brand attention, engagement, and conversions. With the evolving digital landscape, incorporating OTT and CTV marketing into your advertising method is vital to stay ahead of the opposition and connect to your audience in a significant way.

[Additional Information: 9Media Online is one of the best Programmatic Advertising where you will get the best OTT and CTV advertising services]

[digitalsolutions123]

Leveraging the Power of AI and Machine Learning in Programmatic Advertising

The world of programmatic advertising is evolving rapidly, and artificial intelligence (AI) and machine learning are at the forefront of this transformation. These technologies are revolutionizing the way marketers approach programmatic advertising, enabling them to deliver more targeted, personalized, and effective campaigns.

At Digital-solutions, we understand the importance of AI and machine learning in programmatic advertising. In this blog post, we explore some of the ways in which these technologies can help advertisers improve their programmatic campaigns and achieve better results.

1.         Automated Campaign Optimization

One of the most significant benefits of AI and machine learning in programmatic advertising is the ability to automate campaign optimization. This means that the algorithms can learn from the data and adjust campaign settings, bids, and creative assets in real-time, based on performance. As a result, advertisers can make quick, data-driven decisions to optimize their campaigns, leading to improved ROI and better overall campaign results.

2.         Predictive Analytics

Another key benefit of AI and machine learning in programmatic advertising is the ability to use predictive analytics to gain insights into consumer behavior. By analyzing vast amounts of data, these technologies can predict which consumers are most likely to engage with an ad, when they are most likely to convert, and what type of content will resonate with them. Armed with this information, advertisers can create more personalized campaigns that speak directly to the needs and interests of their target audience.

3.         Audience Segmentation

AI and machine learning can also help advertisers to segment their audience more effectively. By analyzing user data, these technologies can create more accurate audience segments, allowing advertisers to target their campaigns more precisely. This leads to improved ad relevancy, which can lead to higher engagement and better campaign results.

4.         Real-Time Bidding

AI and machine learning can help advertisers to make smarter, more efficient bidding decisions in real-time. By analyzing data on factors such as user behavior, demographics, and device type, these technologies can help advertisers bid the right amount to reach their target audience and achieve their campaign goals.

In conclusion, AI and machine learning are transforming the way advertisers approach programmatic advertising. At Digital-solutions, we believe that these technologies offer significant benefits, including more effective campaign optimization, predictive analytics, improved audience segmentation, and smarter bidding decisions. By leveraging the power of AI and machine learning, advertisers can create more targeted, personalized, and effective campaigns, leading to better results and higher ROI.

[albertyevans]

Explore the transformative power of AI in programmatic advertising. Understand how it improves real-time bidding, personalized ad delivery, and overall campaign performance.

[mfilterit]

Optimize Your Programmatic Advertising efforts to stand tall in UAE

The advertising landscape in the UAE is witnessing an astonishing transformation. Advertisers are extensively moving towards Programmatic advertising for precise targeting and delivering personalized and relevant ads.  

Programmatic advertising employs data and technology to ensure that the right message gets to the right person at the right time, thereby increasing the effectiveness of overall marketing campaigns. 

Challenges in Programmatic Advertising  

While programmatic advertising has a lot of benefits, it also has some challenges as well. Here are some challenges: 

Ad Fraud in Programmatic Ads   

A serious issue related to the programmatic ad ecosystem is ad fraud. These fraudulent activities could lead to the offers being wasted and may be very poor in terms of ad campaigns; for instance, fake impressions and click fraud. Advertisers need to apply robust measures to fraud detection and prevention to protect their investment. 

Brand Safety with safe Ad placements  

Another critical challenge in the programmatic challenge is brand safety, which refers to making sure that ads are not placed alongside inappropriate or offensive content. Ensuring this will help reduce the risk by taking steps for brand safety and involving trusted partners. 

Ad Placement Relevancy  

Ad placement relevancy enables AI-based contextual level targeting that focuses on elements, logos, faces, keywords, objects, sentiments, and more for brands to place the right ads in the right ad space. We provide custom targeting and exclusion themes and accurate detection of unsafe content across a comprehensive set of brand safety categories as per the GARM guidelines. 

Click here to read more about Programmatic Advertising in UAE.

[apcseo]

Digital Disruption: How Ad Agencies are Navigating the Online Landscape

In an era marked by rapid technological advancements, the concept of digital disruption has emerged as a transformative force, reshaping industries and landscapes globally. This phenomenon refers to the profound impact that digital technologies have on traditional business models, challenging established norms and fostering innovation. As we delve into the intricate dynamics of digital disruption, we explore its implications on the online landscape and the pivotal role played by ad agencies, particularly in the context of India.

Digital disruption encompasses a spectrum of technological innovations, from artificial intelligence and big data to social media and e-commerce. These advancements often lead to the creation of new markets, the demise of outdated business models, and a fundamental shift in consumer behavior. The online landscape, in particular, bears witness to these seismic changes, as businesses strive to stay relevant in an environment that is constantly evolving.

Digital Disruption in online landscape

Digital disruption has reshaped the advertising landscape, challenging traditional models and pushing agencies to adapt to the online realm. This shift comes with various types of disruptions, each presenting unique challenges and opportunities.

1. Virality: Riding the Wave or Wiping Out?

The rise of social media has given campaigns the potential to go viral, reaching unprecedented audiences. Ad agencies must navigate the fine line between creating shareable content and the risks associated with unpredictable virality. While viral campaigns can boost brand visibility, they also require careful management to avoid unintended consequences.

2. Data Breach: Protecting Trust in the Digital Age

As agencies increasingly rely on data for targeted campaigns, the threat of data breaches looms large. Maintaining client and consumer trust is paramount. Agencies must invest in robust cybersecurity measures, ensuring the protection of sensitive information. A breach not only jeopardizes data but can irreparably damage an agency's reputation.

3. Polarization: Navigating the Diverse Digital Landscape

The online space often amplifies societal divisions, posing a challenge for ad agencies aiming to appeal to diverse audiences. Navigating polarized opinions requires a delicate balance in messaging to avoid alienating portions of the audience. Agencies need strategies that resonate across various demographics while staying true to brand values.

4. Information Overload: Cutting Through the Noise

In the digital era, consumers are bombarded with information, leading to attention scarcity. Ad agencies must craft campaigns that cut through the noise, capturing attention and delivering a clear message. Creativity, concise storytelling, and understanding the platforms where the target audience resides are essential in overcoming the challenge of information overload.

5. Crisis Situation: Turning Challenges into Opportunities

Digital disruptions can quickly escalate into full-blown crises. Whether it's negative social media sentiment, a PR disaster, or a viral campaign gone awry, ad agencies must be equipped to handle crises promptly and effectively. Having a crisis management plan, transparency, and a quick response are crucial in mitigating damage and preserving reputation.

6. Lack of Authenticity: Building Genuine Connections

In a digital landscape filled with curated content, authenticity stands out. Ad agencies face the challenge of creating campaigns that resonate on a personal level. Authenticity builds trust, and consumers are more likely to engage with brands that genuinely reflect values. Crafting campaigns with sincerity, transparency, and relatability is key to overcoming the perception of inauthenticity.

Navigating the Landscape: Strategies for Success

1. Adaptability and Innovation: Ad agencies must embrace change and constantly innovate to stay ahead in the rapidly evolving digital landscape.

2. Investment in Cybersecurity: To address the threat of data breaches, agencies need robust cybersecurity measures, employee training, and a proactive approach to data protection.

3. Diversity and Inclusion: To navigate polarization, agencies should prioritize diversity and inclusion in their teams, ensuring a broad perspective in campaign creation.

4. Audience-Centric Approach: Overcoming information overload requires a deep understanding of the target audience. Agencies should tailor campaigns to specific platforms and consumer behaviors.

5. Crisis Management Preparedness: Having a well-defined crisis management plan, coupled with transparency and quick responses, can turn crises into opportunities for rebuilding trust.

6. Authentic Storytelling: Crafting authentic narratives that resonate with consumers is vital. Ad agencies should focus on building genuine connections through relatable content.

For ad agencies in Delhi, navigating this dynamic digital landscape requires agility, adaptability, and a keen understanding of emerging trends. The traditional advertising playbook has been rewritten, with digital platforms becoming the new battleground for brands vying for consumer attention. Adapting to this shift, ad agencies are leveraging data-driven insights to tailor marketing strategies that resonate with online audiences.

One notable aspect of digital disruption is the democratization of advertising. The rise of social media platforms and online marketplaces has provided businesses, regardless of size, with the opportunity to connect directly with their target audience. Ad agencies in India are capitalizing on this trend by crafting campaigns that engage users on platforms like Facebook, Instagram, and Twitter, fostering a more personalized and interactive brand-consumer relationship.

The advent of programmatic advertising is another facet of digital disruption that has revolutionized the ad industry. This automated, data-driven approach to buying and placing ads allows agencies to optimize campaigns in real-time, ensuring maximum impact and efficiency. Ad agencies in India are increasingly embracing programmatic advertising to enhance their clients' reach and engagement in the crowded online space.

However, with great opportunities come significant challenges. Ad agencies grapple with the need to stay abreast of the latest technological trends, while also addressing concerns related to data privacy and ad fraud. As the online landscape evolves, agencies must strike a delicate balance between innovation and ethical considerations to build trust with both clients and consumers.

In the Indian context, where digital adoption is rapidly increasing, ad agencies play a crucial role in bridging the gap between traditional and digital advertising. They act as catalysts for businesses looking to make a seamless transition into the online realm, ensuring that marketing strategies align with the preferences and behaviors of the diverse Indian audience.

In conclusion, digital disruption is a force that cannot be ignored, and ad agencies in India are at the forefront of navigating this transformative wave. By embracing innovative technologies, adapting to shifting consumer behaviors, and fostering a culture of continuous learning, these agencies are not just surviving but thriving in the fast-paced world of digital advertising. As the online landscape continues to evolve, the role of ad agencies remains pivotal in helping businesses not only stay afloat but also stand out in the digital sea of opportunities.

This post was originally published on: Apppl Combine

[ritzmediaworldrmw]

Programmatic Advertising Agency in India. Ritz Media World is a Programmatic Media Planning Agency in India offering advertising services to brands. We serve programmatic ads across all platforms, across any open publishers' inventory or through pre-agreed private deals. India's programmatic advertising scene is changing fast. Experts predict spending will hit about ₹394 billion ($5.42 billion) by 2024. This growth comes from more digital ad use and better efficiency. Big names in India's programmatic world include Instagram, Google Ad Manager, and The Trade Desk. These companies are helping to push this digital shift forward.

For More Information - https://ritzmediaworld.com/

[bloggersmap]

The Beginner’s Guide to Programmatic Advertising

Think of it like this: programmatic advertising is the automated buying and selling of ad space on websites and apps. It’s like having a super-powered robot assistant who negotiates the best ad deals for you, finds the perfect audience, and tracks the results all on autopilot. Intrigued? Let’s dive deeper.

[neturbizenterprises]

Revolutionize Your Podcast with Podcastle AI

Explore the transformative impact of generative AI in podcast creation with us! This video delves into how AI technologies are revolutionizing the industry by automating content creation, enhancing audio quality, and personalizing listener experiences. We’ll discuss tools like Podcastle's clip generator and revoice feature that streamline workflows for podcasters and content creators.

Discover advanced methods for improving production processes, from AI-driven transcription services to programmatic podcast advertising. These innovations not only enhance accessibility but also help monetize content effectively. Join us as we uncover these exciting developments in media production!

Podcastle AI:

Explore the transformative impact of generative AI in podcast creation with us! This video delves into how AI technologies are revolutionizing the industry by automating content creation, enhancing audio quality, and personalizing listener experiences. We’ll discuss tools like Podcastle's clip generator and revoice feature that streamline workflows for podcasters and content creators.

[sitecheckup]

Streamline Your Digital Efforts with Technical SEO, a CMS, and Programmatic Advertising

In the ever-evolving world of digital marketing, businesses need a robust strategy to stay competitive. By leveraging technical SEO, a content management system (CMS), and programmatic advertising, you can create a powerful, integrated approach that drives traffic, engagement, and conversions. This blog explores how to effectively combine these elements for optimal results.

Understanding Technical SEO

Technical SEO involves optimizing your website’s infrastructure to improve search engine crawling, indexing, and ranking. It's the backbone of any successful SEO strategy, focusing on elements beyond just content and keywords.

Key Components of Technical SEO

Site Speed: Ensure fast loading times for better user experience and higher search engine rankings.

Mobile Optimization: Make your website mobile-friendly to cater to users on all devices.

Crawlability: Use a clear site structure and proper indexing to help search engines understand your website.

HTTPS: Secure your site with HTTPS to build trust and meet search engine requirements.

Schema Markup: Implement structured data to enhance search engine understanding and improve rich snippets.

Technical SEO lays the groundwork for your site’s performance and visibility, making it essential for a comprehensive digital strategy.

Harnessing the Power of a Content Management System (CMS)

A content management system simplifies the creation, management, and optimization of digital content. It’s a vital tool for efficiently handling your website’s content and integrating SEO practices.

Benefits of Using a CMS

User-Friendly Interface: Allows non-technical users to create and edit content without coding knowledge.

SEO Tools: Many CMS platforms come with built-in SEO tools or plugins to help optimize content for search engines.

Customization: Enables easy customization of your site’s design and functionality to match your brand and marketing goals.

Content Organization: Facilitates structured content management through categories, tags, and metadata.

Popular CMS platforms like WordPress, Drupal, and Joomla offer robust features to enhance your site’s SEO and content management capabilities.

Leveraging Programmatic Advertising

Programmatic advertising uses automated technology to buy and place ads across various digital platforms. It enables highly targeted, efficient ad campaigns that can complement your organic SEO efforts.

Advantages of Programmatic Advertising

Precision Targeting: Use data and algorithms to target ads to specific audiences based on demographics, behavior, and interests.

Real-Time Bidding: Automate the ad buying process, allowing you to bid for ad placements in real-time for maximum efficiency.

Scalability: Easily scale your campaigns across multiple platforms and formats to reach a broader audience.

Performance Insights: Access detailed analytics to track ad performance and make data-driven adjustments.

Programmatic advertising helps you reach the right audience at the right time, enhancing your overall marketing strategy and supporting your SEO efforts.

Integrating Technical SEO, CMS, and Programmatic Advertising

Combining technical SEO, a CMS, and programmatic advertising can create a holistic digital strategy that maximizes your online presence:

Optimized Content Delivery: Use your CMS to create SEO-friendly content, and ensure your technical SEO is in place for seamless search engine crawling and indexing.

Enhanced User Experience: Technical SEO improvements like site speed and mobile optimization, along with a well-managed CMS, enhance user experience, leading to better engagement and retention.

Targeted Traffic: Complement your organic traffic with programmatic ads to attract targeted visitors, increasing the chances of conversion.

Data-Driven Adjustments: Use insights from both SEO performance and ad campaigns to refine your strategy and improve results continuously.

Conclusion

Incorporating technical SEO, a content management system, and programmatic advertising into your digital strategy provides a comprehensive approach to enhancing your online visibility and effectiveness. By optimizing your site’s technical aspects, managing content efficiently, and targeting ads precisely, you can achieve better engagement and higher conversions.

Start integrating these elements today to build a stronger, more effective digital presence. If you have any questions or need assistance in implementing these strategies, feel free to leave a comment below!

[bedigitech]

Programmatic Advertising: Transforming Digital Marketing with Automation

Programmatic Advertising automates the buying and selling of digital ad space, utilizing real-time data and algorithms to target specific audiences efficiently. This technology-driven approach enhances ad performance, optimizes spending, and boosts ROI, making it a pivotal tool in modern digital marketing strategies.

[jeff-kamikow]

Why Mobile Programmatic Advertising Can Work for Everyone - Jeff Kamikow

– And Why Everyone Should Have Access to Mobile Programmatic

Programmatic advertising has been the growth driver for all digital advertising for the last five years, at least. Data-driven, automated digital display advertising is more than just retargeting, more than just RTB. It’s all about reaching the right audience at the right time and with the right message, at scale. Mobile programmatic takes the practice to the next level.

With mobile programmatic, marketers can reach and engage consumers away from their desktops. By the end of this year, over $24 Billion will be spent on mobile programmatic advertising, a clear sign that marketers are catching on. Adding mobile to the programmatic equation not only means that marketers have more opportunities to reach consumers while they’re on the go, it means that location data can be easily factored in. Think about it: more and more people are getting smart phones, and they’re spending increasingly more time on them, too. By not taking advantage of the mobile programmatic opportunity, marketers are missing out on hundreds of potential touch points every single day.

Location data is a game-changer

But there’s more to it than that: location data itself is imperative today. There are so many ways to use this data

Reaching audiences as they approach your business. In real-time, target coffee lovers as they walk past your restaurant in the morning with an offer for discounted cup. Reaching audiences who live near your business. Location data can tell you who lives and works near your business. If you have a gym, for example, you can reach fitness enthusiasts who live within easy driving distance with your ads for free passes.

Building audiences based on their behavior. With historical location data, you can build audience segments of people who go to the movies every Friday, who go to the gym every morning, or who dine at the same restaurant every day. Layered over other behavioral data, this can help build very detailed audience profiles that can help you create more effective campaigns.

Location data alone is a powerful reason to consider mobile advertising. Combining that with the sheer number of mobile users makes it even more persuasive. But there are actually even more reasons to consider mobile: ad formats are improving every day. In fact, mobile video advertising is becoming one of the industry’s biggest growth drivers. More than half of all digital video is viewed on mobile devices, and new native formats also becoming both popular and more effective. Innovators like Snapchat and Instagram have been introducing new, large-canvas mobile ads that are idea of storytelling.

In-App Reaches Engaged Users

Meanwhile, in-app advertising is getting smarter and more engaging every day. While big brand advertisers have shied away from in-app advertising in the past, they’re getting on board today. Why? Because people love apps. As eMarketer senior analyst Catherine Boyle pointed out last year (via MediaPost)…

Mobile users spend nearly 80 percent of their mobile time using apps; Web visits are “frequent but fleeting”, making up about 20 percent of mobile time

We’re starting to see the mobile ad dollars are follow mobile consumer behavior, so 73.2 percent of ad spending today (display plus search) now goes in-app

A larger volume of mobile Web impressions is bought and sold in comparison to in-app impressions, but that’s largely because there are more mobile web impressions available. Of all mobile inventory purchased programmatically in 2016, it’s estimated that 70-85 percent of it was mobile Web inventory – that’s based on volume, not dollars spent. That’s changing though, as demand for in-app advertising grows.

In-app also has the advantage of providing more accurate location data, since app users generally give universal permission for an app to use their location. Mobile websites need to ask permission to use location data every session, and because this would negatively impact user experience, they generally don’t. Instead, they extrapolate data that is often less accurate.

Everyone should use mobile programmatic – and everyone can

The scale, reach and accuracy of mobile programmatic was once reserved for only the biggest brand advertisers. It wasn’t long ago that the practice was so exclusive that only the biggest agencies even offered programmatic advertising, while a select few big brands brought leading technology and expert teams in-house.

Now, programmatic is much more accessible. Apart from a vast selection of available inventory in both mobile and desktop display, high quality data is now available at reasonable prices. The technology playing field has also leveled out, so now even smaller players can access cutting-edge platforms.

While many smaller agencies now offer programmatic advertising services for companies of all sizes, there are tools available today that smaller businesses can access on their own, on a self-service basis. These cost-effective demand-side platforms (DSPs) give growing businesses access to the same inventory and scale that their Goliath-sized competitors have, often for a fraction of the cost. With the right partner to help them along, small businesses can truly compete, particularly in local markets – and even win.

Mobile programmatic shouldn’t just be for major franchises and global brands. In this era, digital is an imperative for all businesses, and mobile is becoming just as critical. Moving forward, programmatic will become – in short order – another “must-have” for businesses of all sizes. The power to find, reach and engage local audiences will be the key to making any growing business a success.

Want to learn more about how mobile programmatic advertising can help your growing business? Contact Cross Audience today.

[albertyevans]

Discover the key ways AI is impacting programmatic advertising, offering insights into consumer behavior and automating ad placements.

[mfilterit]

Unmasking the Phantom Impressions: Know why your impressions are high, yet ROI is low

The digital landscape is evolving rapidly and advertisers have the opportunity to tap the best out of it. It provides a wide scope to reach a vast set of audiences beyond boundaries. However, with the increased growth of digital, there are suspicious actors lurking in the shadows to dupe the advertisers.

This is a classic example of digital marketing fraud, where rogue actors manipulate ad impressions to their advantage, leaving advertisers with empty pockets and minimal exposure.

Ineffective ad campaigns can erode consumer trust and damage your brand’s reputation. Apart from this, in programmatic advertising, ads also appear beside unsafe content which further damages the trust of the consumers in the brand.

Read more about Phantom Impressions

[hopbugmedia]

Unlocking Remarketing Success: A Comprehensive Guide for Indonesian Campaigns

In the dynamic landscape of digital marketing, remarketing has emerged as a powerful strategy for re-engaging potential customers who have previously interacted with your brand. Particularly in Indonesia, where the market is vibrant and diverse, mastering the art of remarketing is essential for sustained business growth. In this comprehensive guide, we delve into the intricacies of remarketing campaigns tailored specifically for the Indonesian audience, providing actionable insights to unlock remarkable success.

Understanding the Indonesian Market:

Before diving into the strategies of remarketing, it's crucial to grasp the nuances of the Indonesian market. With its vast archipelago comprising diverse cultures, languages, and consumer behaviors, Indonesia presents both opportunities and challenges for marketers. Recognizing the cultural sensitivities and preferences of Indonesian consumers is paramount for crafting effective remarketing campaigns.

Segmentation and Targeting:

One size does not fit all in the Indonesian market. To maximize the effectiveness of your remarketing efforts, segmentation and targeting are indispensable. Leverage data analytics to segment your audience based on their demographics, interests, and online behaviors. Tailor your remarketing messages to resonate with each segment, delivering personalized experiences that foster connection and drive conversions.

Localize Your Approach:

Indonesian consumers value authenticity and local relevance. To capture their attention and build trust, localize your remarketing campaigns. Incorporate Bahasa Indonesia language in your ad copies and creatives, ensuring that your messages resonate with the local audience. Furthermore, align your campaign timing with cultural events and holidays celebrated in Indonesia to enhance engagement and relevance.

Optimize for Mobile:

In Indonesia, mobile devices are ubiquitous, serving as the primary gateway to the digital world for millions of consumers. Therefore, optimizing your remarketing campaigns for mobile is imperative. Ensure that your website and landing pages are mobile-responsive for seamless browsing experiences. Additionally, prioritize mobile-friendly ad formats and placements to effectively reach Indonesian consumers on their preferred devices.

Harness the Power of Social Media:

Social media platforms wield immense influence in Indonesia, serving as hubs for social interaction, content discovery, and commerce. Integrate social media remarketing into your strategy to amplify your reach and engagement. Leverage dynamic ads to deliver personalized recommendations and promotions, enticing users to revisit your offerings.

Optimize Your Bidding Strategy:

In the competitive landscape of digital advertising, optimizing your bidding strategy is crucial for maximizing the ROI of your remarketing campaigns. Leverage bidding strategies that prioritize conversions and leverage automation tools to streamline campaign management. Continuously monitor and analyze campaign performance, adjusting your bids and targeting parameters to optimize results and drive cost-effective conversions.

Measure and Iterate:

Continuous improvement is the cornerstone of successful remarketing campaigns. Utilize robust analytics tools to measure the performance of your campaigns and extract actionable insights. Track key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) to gauge the effectiveness of your efforts. Based on the data insights, iterate on your strategies, testing different messaging, creatives, and targeting approaches to refine your campaigns for optimal results.

Conclusion

In conclusion, unlocking remarketing success in Indonesia requires a nuanced understanding of the market dynamics coupled with strategic execution and optimization. By segmenting your audience, localizing your approach, optimizing for mobile, leveraging social media, refining your bidding strategy, and embracing a culture of measurement and iteration, you can craft remarketing campaigns that resonate with Indonesian consumers and drive tangible business outcomes. Embrace the opportunities presented by remarketing and embark on a journey toward sustainable growth and success in the Indonesian market.

Stay ahead in the dynamic landscape of digital marketing at https://www.hopbug.com